Sub Domains - An Inexpensive Solution to Grow Traffic

Read this brief article that reflects what we learned about subdomains and their important role in effective internet marketing.

A sub-domain is a section of your main web site, set up and recognized as it's own cyber real estate. There is usually no cost or very low cost to set up multiple subdomains on your hosting account. Sub-domains are folders located within a directory of your main site and carry a pre name to your existing domain.

Example ..

http://www.masteradvertising.com is our main domain name.

But we use many sub domain names for our research areas, script testing and growing development areas.

Such as ..

http://traffic.masteradvertising.com

(for our traffic exchange)

http://mail.masteradvertising.com

(for our members free mail service)

http://team.masteradvertising.com

(for our admin team members) and so on ...

To best utilize your subdomains, it is important that they all remain on the same subject area or theme. Our site pertains to online advertising. It would not benefit us to launch a pet store under pets.masteradvertising.com.

Each subdomain can serve as another gateway into your main establishment, for visitors, testing marketing strategies, and search engines too!

Since creating content for a website takes time, often webmasters simply modify the existing text of the main site and reuse it on the subdomain site. It is important that the content is not exactly the same and that the subdomain does not simply redirect to the main site. Otherwise, search engines may not index them and you may even may even get tossed from the engines database.

Subdomain websites can be submitted to the search engines just like your main site. If your website is doing alright in the search engines, then imagine having five more websites out there for the spiders to find. Five more listings means that web surfers have five times as many ways to find yournetwork of websites.

More and more search engine algorithms take into consideration the number and ranking of sites that link to you. By linking your sub-domains to your main site and to each other, the ranking of all of your sites is improved.

Your subdomains provide a great area for testing banner exchanges and other advertising resource mediums, without cluttering up the main site. Each sub domain will carry it's own traffic statistics, and campaigns can be tracked efficiently by ones self with server stats or other preferred tracking methods.

Get creative and branch your services and products out between your subdomains yet centering them around and connected via your main site. It will increase your keyword density and rankings per sub domain and most consumers are more comfortable working with a specialized area then a one-stop shop.

About The Author

Dawn Wentworth

http://www.masteradvertising.com

Resources and Research into Traffic Generation

submit@masteradvertising.com

In The News:


Lawsuit filed to recover stolen three letter domain names
Domain Name Wire
The suit claims violation of the Anticybersquatting Protection Act as well as the Computer Fraud and Abuse Act. The latter was probably added in because it will be difficult to show trademark rights for the short domain names, especially since whois ...
Wiley Rein Files Suit Over 14 Stolen Domain Names: 9 Are 3 Letter .com'sTheDomains.com

all 3 news articles »

.Com rebound: Verisign adds 1.15 million domain names to hit 130.0 million
Domain Name Wire
After slow second quarter, Verisign returns to health growth in net-adds in third quarter. Verisign just reported third quarter earnings, and it appears to have been a pretty good quarter in terms of .com and .net registrations compared to the previous ...
VeriSign revenues up 4.7% in Q3, adds 1.15 mln domainsTelecompaper (subscription)
Verisign Reports Third Quarter 2014 ResultsMarketwired (press release)
VeriSign adds 1.15M domainsWashington Business Journal

all 13 news articles »

ninemsn

Ebola.com domain name sold for $200K
Yahoo Finance (blog)
The co-owner of Blue String Ventures, a Las Vegas-based company tells Yahoo Finance that it has sold the domain name Ebola.com for $200,000 to a marijuana company called Weed Growth Fund. An October 20th filing with the Securities and Exchange ...
High price for Ebola.comninemsn

all 6 news articles »

Domain Name Wire

A million domain names have been suspended, and law enforcement is AWOL
Domain Name Wire
Domain name registrars have been pleading with ICANN to get law enforcement to say what good this is doing. How is this helping them stop criminals? It it helping them enough to justify taking down over one million domain names? The issue came to a ...


17 more end user domain name sales
Domain Name Wire
Here's a list of some of the end users that bought domain names last week. Sedo handled a total of 484 transactions last week, representing $1.4 million in total sales. Yes the most expensive sale they reported was just $16,200, suggesting there was at ...


Yesterday's 5 new TLD launches total about 2500 registrations
Domain Name Wire
Five new top level domain names launched yesterday, and they combined for a total registration base of just 2,500 after the end of the “zone day”. This includes sunrise and landrush, plus the initial hours of general availability. Donuts' .healthcare ...
Rightside Launches .ARMY, .AIRFORCE, and .NAVY for Armed Forces ...CNNMoney

all 5 news articles »

Uniregistry Domain Names Now at GoDaddy
DomainInvesting.com (blog)
Uniregistry has been selling its new gTLD domain names since the end of February of this year, but they have not been selling them via GoDaddy, the largest domain name registrar in the world. According to a tweet from Uniregistry founder Frank ...

and more »

Yahoo Tech

New Wild West of Domain Names Includes Everything from .beer to .bmw
Yahoo Tech
That lack of awareness is one challenge facing domain-name expansion and the nonprofit organization behind it, the International Corporation for Assigned Names and Numbers, or ICANN. Another is a rat's nest of global trademark complications as ...
Feeling scammed by domain namesStuff.co.nz
​Internet names caretaker discusses sliding out of US controlRT
What's in a Name? When it comes to Internet Domains a Whole Lot and a Whole ...Techzone360
Breitbart News -Inside Science News Service
all 63 news articles »

New York Daily News

A Bronx blog battle is brewing over domain names and online threats
New York Daily News
The South Bronx writer was livid when he discovered the new URL names, offered by the city this month, were already registered by Ruth Papazian, better known by her blog name “Bronx Hipster.” “There is no reason for her to take that name if there is no ...


The National Law Review

Bad news for IDN.com investors
Domain Name Wire
Owners of IDN.com domain names that are patiently waiting for .com transliterations are going to have to keep waiting. In an SEC filing today, and on its investor conference call, Verisign said it has received an extension to the deadline for ...
Should You Register A .Lawyer or .Attorney Domain?The National Law Review

all 3 news articles »
Google News

Is Your Domain Name On Someones Wanted List?

A good domain name is, and will always be, essential... Read More

How Do I Buy a Domain Name?

Q: I'd like to buy a domain, but I discovered... Read More

Customer Excellence Returns to Web Site Hosting!

For those of you with Web sites, you probably know... Read More

Public Domain Works Are Closer Than They Appear

Searching for public domain works can be a tedious job... Read More

Think All the Good Domain Names are Taken?

Have you heard of the other tlds (top leve domains)... Read More

The Sub-Domain - An Affiliates Friend

It's surprising, at least to me, the amount of Affiliates... Read More

Domain Name Trademarks

As your Internet business grows, the value of your domain... Read More

Information on Domain Names

It's been two years since John started his online business.... Read More

All-time Record of Domain Registrations

The number of registered domains has reached an all-time high... Read More

What is a Domain Name and Where to Register?

A domain name is an alias for an IP address.... Read More

Deleted Domains Can Kickstart a New Website

Are you getting ready to launch a new website online... Read More

Virtual Airport

Aero Registrar Secura GmbH proposes to the IT departments of... Read More

A Very Simple 3 Step Process To Find That Perfect Domain Name Using Some Free Online Tools

So you finally decided you want your very own home... Read More

Whats In A (TLD) Name?

They're pushing for a top level domain (TLD) exclusively for... Read More

How to Sell your Website

There are hundreds and thousands of websites on the internet... Read More

Choosing a Domain Name - One of the First Stops for Your New Website

So, what is a domain name, or simply a domain?... Read More

Domain Name Registration Explained

Registering a domain name is a pretty straight forward process.... Read More

How Can You Choose the Best Domain Name?

It's all in the NameThe domain you use for a... Read More

Selecting a Domain Name Registrar - How to Avoid Getting Burned

When it comes to registering your domain name you want... Read More

Dot Com or Dot Net, Which is the Best Domain Name to Settle for?

When seeking domain names most people get confused over whether... Read More

Domain Name Goldmines: Expired Traffic Investing In The 21st Century

I get pretty frustrated when thinking back to the days... Read More

ICANN or I CANNot that is the Question

Well, it seems we should all be very busy registering... Read More

Five Ways To Profit From Public Domain Information

Ever wondered why Walt Disney never got sued for intellectual... Read More

Investing in Great Domain Names when They Come for Sale

Domain names are not just online identities anymore they are... Read More

The truth about hyphenated domain names

There is a lot of confusion about the use of... Read More