Sub Domains - An Inexpensive Solution to Grow Traffic

Read this brief article that reflects what we learned about subdomains and their important role in effective internet marketing.

A sub-domain is a section of your main web site, set up and recognized as it's own cyber real estate. There is usually no cost or very low cost to set up multiple subdomains on your hosting account. Sub-domains are folders located within a directory of your main site and carry a pre name to your existing domain.

Example ..

http://www.masteradvertising.com is our main domain name.

But we use many sub domain names for our research areas, script testing and growing development areas.

Such as ..

http://traffic.masteradvertising.com

(for our traffic exchange)

http://mail.masteradvertising.com

(for our members free mail service)

http://team.masteradvertising.com

(for our admin team members) and so on ...

To best utilize your subdomains, it is important that they all remain on the same subject area or theme. Our site pertains to online advertising. It would not benefit us to launch a pet store under pets.masteradvertising.com.

Each subdomain can serve as another gateway into your main establishment, for visitors, testing marketing strategies, and search engines too!

Since creating content for a website takes time, often webmasters simply modify the existing text of the main site and reuse it on the subdomain site. It is important that the content is not exactly the same and that the subdomain does not simply redirect to the main site. Otherwise, search engines may not index them and you may even may even get tossed from the engines database.

Subdomain websites can be submitted to the search engines just like your main site. If your website is doing alright in the search engines, then imagine having five more websites out there for the spiders to find. Five more listings means that web surfers have five times as many ways to find yournetwork of websites.

More and more search engine algorithms take into consideration the number and ranking of sites that link to you. By linking your sub-domains to your main site and to each other, the ranking of all of your sites is improved.

Your subdomains provide a great area for testing banner exchanges and other advertising resource mediums, without cluttering up the main site. Each sub domain will carry it's own traffic statistics, and campaigns can be tracked efficiently by ones self with server stats or other preferred tracking methods.

Get creative and branch your services and products out between your subdomains yet centering them around and connected via your main site. It will increase your keyword density and rankings per sub domain and most consumers are more comfortable working with a specialized area then a one-stop shop.

About The Author

Dawn Wentworth

http://www.masteradvertising.com

Resources and Research into Traffic Generation

submit@masteradvertising.com

In The News:


Warner Bros. registered 4 DC comic-book film domain names: Big ...
Tech Times
It appears Warner is slowly preparing to announce the names of the DC comic-book films planned for the future. The studio recently registered four new domains for possible future DC movies, and fans are extremely excited. We've known for quite some ...

and more »

Vietnam's domain name market warming up
Shanghai Daily (subscription)
1 (Xinhua) -- Under a Vietnamese government decree taking effect from Monday, organizations and individuals are allowed to auction or transfer the right of using internet domain names, which is believed to boost the country's fledgling domain name market.

and more »

Telegraph.co.uk

Holiday.com domain name 'could sell for £21m'
Telegraph.co.uk
“It's in these companies' best interests to acquire this domain name because they will lose their market share once Holiday.com goes live,” Farad Laaforce, managing director of Breathe Luxury, told Telegraph Travel. “They will end up having to spend ...
www.holiday.com auctioned for estimated £20M to become priciest domain ...Daily Mail
Rare premium domain Holiday.com to be auctioned at WTMTravolution

all 4 news articles »

Tech2

The next 50 days will be important for new TLDs POSTED UNDER Uncategorized
Domain Name Wire
Big launches make the next 50 days a key period for new top level domain names. A lot of new top level domain names have come to market already. Some have flown out of the gate, others are growing modestly, and some have stalled. In my opinion, the ...
India's new Dot Bharat domain name: What took it three years to go public?Tech2

all 9 news articles »

Canada: Navigating the Canadian domain name landscape
World Trademark Review (subscription)
Registering a domain name in the country-code top-level domain '.ca' may not always be a high priority in a brand's global protection strategy. However, non-Canadian entities operating in or planning to enter the Canadian market would be well advised ...


Quartz

ICANN offers fix for domain name collisions
ZDNet
This kind of problem — when an internal server's DNS name conflicts with one of the new Top Level Domain (TLD) names — is going to start happening more and more often. With over 300 new TLDs available to be used by August 2014 and 1,100 more to ...
How people are using the web's newest cornersQuartz

all 2 news articles »

Domain names still have lots of value
The Tennessean
Like stocks, bonds, real estate and gold, domain names are subject to the rules of supply and demand. The standard for business — domain names that end with ".com" — are in short supply. If you have ever tried to register a domain name on sites like ...
A new domain name - .irish – for the global Irish community comingIrishCentral

all 2 news articles »

Billboard

Indies Fighting Google, Amazon for Control of .Music Domain Name
Billboard
The American Association of Independent Music (A2IM) has announced its support of music industry control of the domain name .music. In doing so, the coalition will go up against Google and Amazon, which are also pursuing .music for their own purposes.
Should You Switch Your Company's URL to a New Domain Extension?Entrepreneur (blog)
$55000 A Year For A Domain Registration? Wecolme To .Attorney & .LawyerTheDomains.com
Hefty Prices for .Attorney and .Lawyer DomainsLaw.com

all 7 news articles »

India's '.bharat' domain names now available in 8 regional languages
The American Bazaar
BANGALORE: The long wait for domain names in Devanagari script has finally ended as the BJP-led government successfully launched the '.bharat' domain name, giving support to eight regional languages, including Hindi, Konkani and Marathi in the first ...


Entrepreneur (blog)

The Expanding Number of Domain Names Has Benefits From .App to .Zone
Entrepreneur (blog)
Fortunately, the Internet Corporation for Assigned Names and Numbers (ICANN), the non-profit group that manages domain names, has begun approving new extensions that provide additional opportunities for entrepreneurs to set up a more appealing and ...

Google News

The truth about hyphenated domain names

There is a lot of confusion about the use of... Read More

ICANN Registrar: jp-Domains for Anybody

Cologne, October 10 2004. ICANN Registrar Secura announces today, that... Read More

Good Domain Names Make Your Dreams Memorable

"What was the name of that website? It was good.... Read More

Liberalization of in-Domains?

Communications and IT Minister Dayanidhi Maran has -as Hindustan Times... Read More

Domain Name Registration Explained

Registering a domain name is a pretty straight forward process.... Read More

Understanding The Value of Expired Domains

I would like to explain a few things related to... Read More

How to Register an Expiring Domain

Understanding the process and options involved with registering an expiring... Read More

Got a Small Business? Choose the Right Domain Name

Choosing a domain name can be daunting. Research the subject... Read More

What Questions Should You Ask Yourself When You Select Your Domain Name for Your Home Business?

So you want to be an Internet superstar, work from... Read More

Cheap and Easy Domain Name Registration

Just like any business, your identity is very important. On... Read More

Why to Register md-Domains?

What is .md?.md is the web address that identifies you,... Read More

8 Million de-Domains

DENIC, the registry of the German Top Level Domain (TLD)... Read More

How to avoid copyright infringment in your domain name

One of the most important aspects of choosing a domain... Read More

Internet Domain Registration ? Top 10 Most Frequently Asked Questions on Domain Name Registration

Here are the top ten most frequently asked questions regarding... Read More

How To Really Profit from Domain Names

Have you heard about domain names that sold for over... Read More

Domain Squatting Explained

The one thing that annoys me most about the topic... Read More

Domain Name Trademarks

As your Internet business grows, the value of your domain... Read More

Public Domain - Internet Gold Mine

With the advent of the internet and the ease of... Read More

Five Ways To Profit From Public Domain Information

Ever wondered why Walt Disney never got sued for intellectual... Read More

How To Boost Affiliate Profits Using Secret Domain Tricks

Want to increase your affiliate link click-through rates and profits?Then... Read More

Domain Names 101 - A Dummies Guide to Choosing Great Domain Names

When it comes to choosing your domain name, do not... Read More

Selling a .co.uk Domain Name via Sedo

Selling a .co.uk Domain Name via SedoThis is a recent... Read More

A Very Simple 3 Step Process To Find That Perfect Domain Name Using Some Free Online Tools

So you finally decided you want your very own home... Read More

Domain Name Registration and Privacy

The internet is a wonderful thing, except for a few... Read More

The Value of a Good Domain Name

Domain names to the internet are the as necessary as... Read More