Sub Domains - An Inexpensive Solution to Grow Traffic

Read this brief article that reflects what we learned about subdomains and their important role in effective internet marketing.

A sub-domain is a section of your main web site, set up and recognized as it's own cyber real estate. There is usually no cost or very low cost to set up multiple subdomains on your hosting account. Sub-domains are folders located within a directory of your main site and carry a pre name to your existing domain.

Example ..

http://www.masteradvertising.com is our main domain name.

But we use many sub domain names for our research areas, script testing and growing development areas.

Such as ..

http://traffic.masteradvertising.com

(for our traffic exchange)

http://mail.masteradvertising.com

(for our members free mail service)

http://team.masteradvertising.com

(for our admin team members) and so on ...

To best utilize your subdomains, it is important that they all remain on the same subject area or theme. Our site pertains to online advertising. It would not benefit us to launch a pet store under pets.masteradvertising.com.

Each subdomain can serve as another gateway into your main establishment, for visitors, testing marketing strategies, and search engines too!

Since creating content for a website takes time, often webmasters simply modify the existing text of the main site and reuse it on the subdomain site. It is important that the content is not exactly the same and that the subdomain does not simply redirect to the main site. Otherwise, search engines may not index them and you may even may even get tossed from the engines database.

Subdomain websites can be submitted to the search engines just like your main site. If your website is doing alright in the search engines, then imagine having five more websites out there for the spiders to find. Five more listings means that web surfers have five times as many ways to find yournetwork of websites.

More and more search engine algorithms take into consideration the number and ranking of sites that link to you. By linking your sub-domains to your main site and to each other, the ranking of all of your sites is improved.

Your subdomains provide a great area for testing banner exchanges and other advertising resource mediums, without cluttering up the main site. Each sub domain will carry it's own traffic statistics, and campaigns can be tracked efficiently by ones self with server stats or other preferred tracking methods.

Get creative and branch your services and products out between your subdomains yet centering them around and connected via your main site. It will increase your keyword density and rankings per sub domain and most consumers are more comfortable working with a specialized area then a one-stop shop.

About The Author

Dawn Wentworth

http://www.masteradvertising.com

Resources and Research into Traffic Generation

submit@masteradvertising.com

In The News:


Is hosting a must when buying domain names?
TechCabal
If all you want is to reserve a domain name, you can easily do it by simply registering that domain. You do not need a web host or website or anything like that to get that name. A website is a separate thing from a domain name. You can register domain ...


KUAR

Arkansan Purchases Domain Name To Gig Governor About Gay Rights
KUAR
Web surfers who type in www.asahutchinson.com will be redirected to an LGBT chatroom by an Arkansan who says he'll use the domain name in the next election to discuss Hutchinson's record on gay rights. Dylan Hailey explained in the chat room that he ...

and more »

Afternic domain selling Hangout is today
Domain Name Wire
I like to use Afternic in combination with domain name parking pages with “for sale” messages. If someone finds the domain name for sale through a registrar, they can buy it directly. If they find it through a parked page, I can negotiate and close the ...


Independent Online

Cape judge rules on domain name
Independent Online
Cape Town –The Western Cape High Court has ruled in favour of a residential developer in Somerset West after an ugly spat with a real estate agent over an Internet domain. Fairhaven Country Estate in Somerset West said it forked out the costs of ...


ThinkAdvisor

Banks Line Up for .Bank Domain Names to Help Prevent Cyberattacks
ThinkAdvisor
Craig Schwartz, fTLD's managing director, told ThinkAdvisor Thursday that more than 2,200 banks have applied for more than 5,500 domain names. Those banks include BB&T, US Bank, JPMorgan Chase, Wells Fargo, SunTrust, Dollar Bank and City ...

and more »

Frank Schilling's North Sound Names Loses 1st Uniform Rapid Suspension on EOS ...
TheDomains.com
Frank Schilling North Sound Names has lost its first Uniform Rapid Suspension (URS) on the domain name eos.blackfriday. North Sound Names registered almost 208,000 domain names Uniregistry new gTLD's and marks the first time North Sound has lost a ...


Chinese site uses Medford domain name for car scam
Mail Tribune
The Chinese domain registrar has been accused by numerous Internet watchdog groups of falsifying the registration information for many of its domain names, assigned to sites they say are engaged in illegal business practices. Internet security experts ...


TechCrunch

Startup Sues A Domain Name Owner To Grab A 16-Year-Old URL
TechCrunch
Jason Kneen is a programmer and happens to own about a hundred domain names picked up over a sixteen year period. One of those, workbetter.com, he purchased in 1999 and it has been available on his site for years. In late April 2014 a company, ...
WorkBetter.com owner fights back against ACPA lawsuitDomain Name Wire

all 2 news articles »

Developing a defensive domain name strategy
IT-Director.com
In June 2015, UK fashion retailer Karen Millen announced that its anti-counterfeit campaign has stopped the sale of over £2.6m worth of fake garments using the Karen Millen brand name. This included the removal of over 23,000 product listings from ...


Someone Is Trolling Walker HARD With These Domain Names
Daily Caller
Online data shows the same user purchased both domains in early April, but the user's identity is blocked. Walker officially entered the presidential race Monday. Readyforwalker.com redirects to the online home of the political arm of Planned ...

and more »
Google News

Do You Have a Good .Com Name? What is One So Important!

A domain can leave an imprint on the mind of... Read More

WhyYouNeedThatPerfectName.com!

"What's in a name? That which we call a rose,... Read More

Its Raining ccTLDs

By now you've probably noticed the onslaught of unfamiliar domain... Read More

Five Ways To Profit From Public Domain Information

Ever wondered why Walt Disney never got sued for intellectual... Read More

How to Win Expired Domains

Every day thousands of expired domain names come back onto... Read More

A Winning Domain Name

The domain name is one of the most important decisions... Read More

8 Million de-Domains

DENIC, the registry of the German Top Level Domain (TLD)... Read More

Internet Domain Registration ? Top 10 Most Frequently Asked Questions on Domain Name Registration

Here are the top ten most frequently asked questions regarding... Read More

Domain Name Forwarding and Search Engines

You own a single site, but several domains - perhaps... Read More

Making Money from Parked Domains

Let me tell you a true story. A friend of... Read More

How Can You Choose the Best Domain Name?

It's all in the NameThe domain you use for a... Read More

Is Your Company Name Killing Your Online Business?

Ahhh... your company name.Your identity. What separates you from everyone... Read More

Liberalization of in-Domains?

Communications and IT Minister Dayanidhi Maran has -as Hindustan Times... Read More

Selecting Your Domain Name - Things to consider

Selecting your domain name Selecting a domain name can be... Read More

Know How DNS Works

Domain name Servers (DNS) are an important but invisible part... Read More

5 Tips For the Perfect Domain Name

What is a domain name? A domain name is the... Read More

.info Freedom Frenzy

Whether you're someone that registers domain names on a regular... Read More

Investing in Great Domain Names when They Come for Sale

Domain names are not just online identities anymore they are... Read More

Domain Name Registration and Privacy

The internet is a wonderful thing, except for a few... Read More

Eu-Domains For Everybody

Cologne,10 July 2004. ICANN accredited registar Secura announces today, that... Read More

Is Your Domain Costing You Traffic?

You visited a great website some time ago that had... Read More

What is a Domain Name and Why Would I Want One?

In this article we will cover the basics of what... Read More

Understand the Domain Name System

Ever wonder why DNS systems came into existence? Efficiency. Every... Read More

How to Get Rich Playing With WORDS!

How many times have you read or heard on the... Read More

How Do I Buy a Domain Name?

Q: I'd like to buy a domain, but I discovered... Read More