Sub Domains - An Inexpensive Solution to Grow Traffic

Read this brief article that reflects what we learned about subdomains and their important role in effective internet marketing.

A sub-domain is a section of your main web site, set up and recognized as it's own cyber real estate. There is usually no cost or very low cost to set up multiple subdomains on your hosting account. Sub-domains are folders located within a directory of your main site and carry a pre name to your existing domain.

Example ..

http://www.masteradvertising.com is our main domain name.

But we use many sub domain names for our research areas, script testing and growing development areas.

Such as ..

http://traffic.masteradvertising.com

(for our traffic exchange)

http://mail.masteradvertising.com

(for our members free mail service)

http://team.masteradvertising.com

(for our admin team members) and so on ...

To best utilize your subdomains, it is important that they all remain on the same subject area or theme. Our site pertains to online advertising. It would not benefit us to launch a pet store under pets.masteradvertising.com.

Each subdomain can serve as another gateway into your main establishment, for visitors, testing marketing strategies, and search engines too!

Since creating content for a website takes time, often webmasters simply modify the existing text of the main site and reuse it on the subdomain site. It is important that the content is not exactly the same and that the subdomain does not simply redirect to the main site. Otherwise, search engines may not index them and you may even may even get tossed from the engines database.

Subdomain websites can be submitted to the search engines just like your main site. If your website is doing alright in the search engines, then imagine having five more websites out there for the spiders to find. Five more listings means that web surfers have five times as many ways to find yournetwork of websites.

More and more search engine algorithms take into consideration the number and ranking of sites that link to you. By linking your sub-domains to your main site and to each other, the ranking of all of your sites is improved.

Your subdomains provide a great area for testing banner exchanges and other advertising resource mediums, without cluttering up the main site. Each sub domain will carry it's own traffic statistics, and campaigns can be tracked efficiently by ones self with server stats or other preferred tracking methods.

Get creative and branch your services and products out between your subdomains yet centering them around and connected via your main site. It will increase your keyword density and rankings per sub domain and most consumers are more comfortable working with a specialized area then a one-stop shop.

About The Author

Dawn Wentworth

http://www.masteradvertising.com

Resources and Research into Traffic Generation

submit@masteradvertising.com

In The News:


BBC News

.wales and .cymru domain names available for all
BBC News
The internet domain names .cymru and .wales will be made available to the public from St David's Day. From Sunday, people will be able to buy a web or email address ending in either name. Those adopting them include Wales rugby player Sam Warburton, ...
Domain names .cymru and .wales become available todayDaily Post North Wales
.Cymru goes global with help from CentralNic GroupWalesOnline
ENWAU.com – Welsh gold rush in new online domain names!SourceWire (press release)
Beacon Review
all 13 news articles »

How To Recover From A Domain Name Hijacking
Forbes
Even with over 15 years of experience working on the Internet, and having owned a large online retailer for the past 8 years, I had never heard of and wasn't familiar with domain name hijacking. That is, until it happened to me. On Feb. 3, 2015, my ...
Protecting yourself online in the new domain name ageITProPortal
MPAA Pushes For ICANN Policy Changes to Target “Pirate” DomainsTorrentFreak
The MPAA Would Like to Help ICANN set policy in targeting Pirate DomainsTheDomains.com
CircleID
all 5 news articles »

Business Insider

Google pays $25 million for .App domain
Domain Name Wire
Google has won the rights to operate the .App top level domain name after paying what may be a record-breaking price for a top level domain name. 13 companies applied to run the .app domain name, and 12 of them were still in the running when the ICANN ...
Google just paid $25 million to buy the entire '.app' web domainBusiness Insider
Google pays over $25m for the dot app domain nameInternational Business Times UK
Google Pays $25 Million For .App Web DomainMediaPost Communications
PFhub -Investorplace.com -Tech Times
all 75 news articles »

One Domain Name Is Never Enough
Forbes
When starting a new business, most entrepreneurs will reserve a domain name and URL for their new venture…and then move on to printing business cards. Not Dan Boaz, Founder and President of AirFreight.com. Dan has amassed over 1,000 domains ...


New York Post

Donald Trump fighting for domain name of future development
New York Post
The real-estate titan is poised to develop a luxury housing complex in Dubai called Trump Estates, but doesn't own the TrumpEstates domain name. A Trump Organization lawyer turned down a chance to buy it some 10 years ago from Scott Stephens, ...


40 End User Domain Name Sales
Domain Name Wire
During the past week, Sedo's network sold $900,000 in domain names. The 3 highest sales were Heika.com ($300k), which is a title associated with Japanese emperors; Anker.com ($150k), the German for “anchor”; and HOOQ.com ($50k). As usual, I've ...


Those with .nz domain names urged to act before deadline
Scoop.co.nz (press release)
There's an important date coming up for thousands of people who hold .nz domain names. Those eligible to get the shorter .nz version of their name before anybody else only have until 1pm, 30 March 2015 to do so. Most of those with existing .nz names ...
Have you registered your .nz domain name?bizEDGE NZ

all 3 news articles »

Mali offers free .ml domain names in Malaysia, hoping for a global presence
PCWorld
The .my domain is its assigned ccTLD. But high registration costs, required paperwork and bureaucratic rules slow down the process for Malaysian individuals and businesses to obtain .my domain names, according to officials at AGETIC, the government ...


Network World

More companies are going 'Back to the Future' with .com domain names
Network World
Just recently, Chinese internet security company Qihoo 360 obtained the 360.com domain name for a whopping $17 million, making the switch from 360.cn. In what is reported to be the most expensive domain sale to date, Qihoo 360 made the investment in ...


GoDaddy's latest patent applications
Domain Name Wire
Methods and Systems for Recommending Packages of Domain Names for Registration (application 14/500711) is a continuation of patents I wrote about earlier this month. It essentially describes a way to determining which domain names a user will want ...

Google News

The Sub-Domain - An Affiliates Friend

It's surprising, at least to me, the amount of Affiliates... Read More

Signing up for a Domain Name? Consider Private Registration

A plethora of websites exists to register a domain name.... Read More

E-Business: Domain Names - Bad Faith

Ian McMillan registered the internet domain name TrivialPursuits.net and won... Read More

How to Get Rich Playing With WORDS!

How many times have you read or heard on the... Read More

Domain Names

Domain names are relatively straightforward! Or at least that's the... Read More

Virtual Airport

Aero Registrar Secura GmbH proposes to the IT departments of... Read More

Before You Register a Domain Name for Your New Online Business...

Recently I made a mistake that may cost a great... Read More

Earn Money With Parked Domain Names

Do you have domain names that you are not currently... Read More

Domain Names 101 - A Dummies Guide to Choosing Great Domain Names

When it comes to choosing your domain name, do not... Read More

Domain Name Registration - Key Tips

Domain name registration is a necessary, easy, and strategically important... Read More

Selecting Your Domain Name - Things to consider

Selecting your domain name Selecting a domain name can be... Read More

A Winning Domain Name

The domain name is one of the most important decisions... Read More

Get Your Own Domain Name Or Die Online

Would you buy from someone with an "@yahoo.com" e-mail address?... Read More

Information on Domain Names

It's been two years since John started his online business.... Read More

A Little Secret About Public Domain Treasures

I bet this little secret is going to get YOU... Read More

Selling a .co.uk Domain Name via Sedo

Selling a .co.uk Domain Name via SedoThis is a recent... Read More

Instant Traffic Using Expired Domains

Every day thousands of domains 'expire' and are put back... Read More

What is a Domain Name and Why Would I Want One?

In this article we will cover the basics of what... Read More

Selecting a Domain Name Registrar - How to Avoid Getting Burned

When it comes to registering your domain name you want... Read More

Is Your Domain Costing You Traffic?

You visited a great website some time ago that had... Read More

Choosing A Domain Name

--About Domain Names--Choosing a domain name for your web site... Read More

Does the Length of a Domain Registration Affect Your Search Engine Rank?

Does the length of your website's domain name registration affect... Read More

How to Profit from Expired Domain Name Registration

After the dot com crash, expired domain names and expired... Read More

Internet Domain Registration ? Top 10 Most Frequently Asked Questions on Domain Name Registration

Here are the top ten most frequently asked questions regarding... Read More

What is Domain Name Backordering?

Domain names are the hottest net-real-estate on the internet. It's... Read More