Sub Domains - An Inexpensive Solution to Grow Traffic

Read this brief article that reflects what we learned about subdomains and their important role in effective internet marketing.

A sub-domain is a section of your main web site, set up and recognized as it's own cyber real estate. There is usually no cost or very low cost to set up multiple subdomains on your hosting account. Sub-domains are folders located within a directory of your main site and carry a pre name to your existing domain.

Example ..

http://www.masteradvertising.com is our main domain name.

But we use many sub domain names for our research areas, script testing and growing development areas.

Such as ..

http://traffic.masteradvertising.com

(for our traffic exchange)

http://mail.masteradvertising.com

(for our members free mail service)

http://team.masteradvertising.com

(for our admin team members) and so on ...

To best utilize your subdomains, it is important that they all remain on the same subject area or theme. Our site pertains to online advertising. It would not benefit us to launch a pet store under pets.masteradvertising.com.

Each subdomain can serve as another gateway into your main establishment, for visitors, testing marketing strategies, and search engines too!

Since creating content for a website takes time, often webmasters simply modify the existing text of the main site and reuse it on the subdomain site. It is important that the content is not exactly the same and that the subdomain does not simply redirect to the main site. Otherwise, search engines may not index them and you may even may even get tossed from the engines database.

Subdomain websites can be submitted to the search engines just like your main site. If your website is doing alright in the search engines, then imagine having five more websites out there for the spiders to find. Five more listings means that web surfers have five times as many ways to find yournetwork of websites.

More and more search engine algorithms take into consideration the number and ranking of sites that link to you. By linking your sub-domains to your main site and to each other, the ranking of all of your sites is improved.

Your subdomains provide a great area for testing banner exchanges and other advertising resource mediums, without cluttering up the main site. Each sub domain will carry it's own traffic statistics, and campaigns can be tracked efficiently by ones self with server stats or other preferred tracking methods.

Get creative and branch your services and products out between your subdomains yet centering them around and connected via your main site. It will increase your keyword density and rankings per sub domain and most consumers are more comfortable working with a specialized area then a one-stop shop.

About The Author

Dawn Wentworth

http://www.masteradvertising.com

Resources and Research into Traffic Generation

submit@masteradvertising.com

In The News:


TechCrunch

Startup Sues A Domain Name Owner To Grab A 16-Year-Old URL
TechCrunch
Jason Kneen is a programmer and happens to own about a hundred domain names picked up over a sixteen year period. One of those, workbetter.com, he purchased in 1999 and it has been available on his site for years. In late April 2014 a company, ...
WorkBetter.com owner fights back against ACPA lawsuitDomain Name Wire

all 2 news articles »

HC restrains college from using similar domain name
Times of India
"The Hotel management institution, operating from Coimbatore and Trichy, had purchased the web-domains in the names of 'Chennai Amirta'. When information seekers, typed or clicked 'Chennai Amirta' they were getting misdirected to the website of 'Amirta ...

and more »

TechMalak

Domain Names Top 294 Million in 2015
EnterpriseNetworkingPlanet
VeriSign reported that at the end of the first quarter of 2015, there were 294 million top level domain (TLD) registrations globally, for a 6.5 percent year-over-year growth rate. Not all TLD types are growing at equal rates. Looking at specific ...
Internet Grows to 294 Million Domain Names in the First Quarter of 2015MarketWatch
Domain Names And Web Search, A Quick Look At The InternetTechMalak
How to Register a Domain Name Under 10 MinutesMyTechBits
Kerala IT News -TeleAnalysis -Huffington Post Canada
all 25 news articles »

New York Post

Accountant looks to make a killing on .nyc domain names
New York Post
A Brooklyn accountant is hoping to spark a gold rush in Big Apple cyber real estate. Recep Ozdincer dropped about $3,500 last year to buy 112 “.nyc” domain names — like billiard.nyc, halfmarathon.nyc, highfrequencytrading.nyc and rodents.nyc — and on ...

and more »

Happy Fourth Of July – Quick look at the domain names around the holiday
TheDomains.com
Happy Fourth of July to all our readers celebrating in the U.S. and to all our other readers may you have less competition on the various domain auction houses. A look at domain names around the July Fourth holiday. July4.com – Registered in 1996 ...


PlayStation LifeStyle

Mafia 3 Domain Names Registered by Take-Two
PlayStation LifeStyle
The domain names were spotted by NeoGAF user ekim, who shared them online. Of course, the websites don't actually lead to anything yet, but they do indicate that another Mafia game is on the way. A list of the four registered domain names can be seen ...
Mafia 3 Release Date Announcement Incoming As Take-Two Registers Domain ...iDigitalTimes.com
Mafia 3 release date: Do Take Two's domain name registrations suggest 'Mafia ...Vine Report
Mafia 3 Domain Names Registered, Announcement Imminent?WCCFtech
GearNuke -PC Gamer -Game Debate
all 26 news articles »

Domain Name Wire

Spamming owners of newly registered domain names
Domain Name Wire
This makes it easy for people to spam new domain name registrants and sell them services they don't need, like search engine submission. Last week I registered a handful of .com domain names at Uniregistry. Shortly thereafter I received this email:.


HousingWire

More than 3000 financial institutions apply for .BANK domain names
HousingWire
BANK domain. Other founding members of fTLD Registry Services include the American Bankers Association, Huntington Bancshares, SunTrust and U.S. Bancorp. According to the FSR, more than 3,000 financial institutions applied for .BANK domain names ...
.Bank Reports Over 3K Institutions Applied for .BANK Domain TodayTheDomains.com

all 8 news articles »

Ars Technica

Piracy Concerns May Soon Kill Domain Name Privacy
TorrentFreak
Several organizations including domain name registrar Namecheap are asking the public to protest a new ICANN proposal that will ban private domain name registrations. The proposal was heavily lobbied for by various copyright holder groups, who want to ...
Domain name WHOIS anonymity hangs in the balance under ICANN proposalArs Technica
Privacy advocates descend on proposed domain name changeThe Register
ICANN and Hollywood want to kill off domain privacyNetwork World
Marketing Land -Gizmodo Australia
all 52 news articles »

BuzzFeed News

Proposed Domain Name Rule Threatens Website Owner Anonymity
BuzzFeed News
The Internet Corporation for Assigned Names and Numbers (ICANN), the group that oversees allocation of the internet's domain names, is considering a plan that would allow businesses like Time Warner and Walt Disney to more easily pursue copyright ...

Google News

10 Things to Ponder when Picking Your .com

1. Proper names VS Common Names. First of all there... Read More

Domain Names and Longevity

It begins as an idea -- a company name, a... Read More

The Sub-Domain - An Affiliates Friend

It's surprising, at least to me, the amount of Affiliates... Read More

Selling a .co.uk Domain Name via Sedo

Selling a .co.uk Domain Name via SedoThis is a recent... Read More

Choosing a Domain Name - One of the First Stops for Your New Website

So, what is a domain name, or simply a domain?... Read More

Domain Name Registration - Key Tips

Domain name registration is a necessary, easy, and strategically important... Read More

Public Domain Works Are Closer Than They Appear

Searching for public domain works can be a tedious job... Read More

The Value of a Good Domain Name

Domain names to the internet are the as necessary as... Read More

Customer Excellence Returns to Web Site Hosting!

For those of you with Web sites, you probably know... Read More

Investing in Great Domain Names when They Come for Sale

Domain names are not just online identities anymore they are... Read More

How to Profit from Expired Domain Name Registration

After the dot com crash, expired domain names and expired... Read More

Selecting a Domain Name Registrar - How to Avoid Getting Burned

When it comes to registering your domain name you want... Read More

Is Your Domain Name On Someones Wanted List?

A good domain name is, and will always be, essential... Read More

Deleted Domains Can Kickstart a New Website

Are you getting ready to launch a new website online... Read More

How To Make Great Money Part Time Buying And Selling Domain Names - Part One

This truly is the business to get into in 2005.... Read More

The Growth of ru-Domains

The registry of ru-domains reports, that the number of domain... Read More

Internet Domain Registration ? Top 10 Most Frequently Asked Questions on Domain Name Registration

Here are the top ten most frequently asked questions regarding... Read More

What is a Domain Name and Why Would I Want One?

In this article we will cover the basics of what... Read More

.info Freedom Frenzy

Whether you're someone that registers domain names on a regular... Read More

42 Killer Domain Secrets Exposed!

The Basic StuffEvery website needs a domain name. Example "WebBootCamp.com"... Read More

Warning: Your Domain Name Could Infringe On Trademark Rights!

If you have or are about to purchase a domain... Read More

Get Your Own Domain Name Or Die Online

Would you buy from someone with an "@yahoo.com" e-mail address?... Read More

Understanding The Value of Expired Domains

I would like to explain a few things related to... Read More

A Very Simple 3 Step Process To Find That Perfect Domain Name Using Some Free Online Tools

So you finally decided you want your very own home... Read More

5 Tips For the Perfect Domain Name

What is a domain name? A domain name is the... Read More