3 Steps To Turning OK eBook Sales Into Unbelieveable Results!

Have you noticed that 90% of "How To" information about creating
and marketing your own information-based products online is
basic beginner stuff?

Yet, every week we hear from those looking for help taking their
business to the next level.

It's true, the vast majority of dreamers never earn a cent
because they simply don't get started.

Most of the how to ebooks are aimed at this audience.

What about the large group who struggle to turn initial
success into a massive success?

Now - it's true, we all want to constantly improve our businesses,
meaning that we are never completely satisfied with our results.

Yet there is still a massive number of people who have achieved
some initial success - but not quite enough to both sustain and
grow their business to the next level.

Do you fall into one of the following categories?

- Working your online business part-time, hoping to replace
full-time job?
- Working your online business full-time, want to hire some
help to free up more of your time to focus on growth
- Finished testing your latest product or service, results
look positive, but you really need to ramp up quickly
to beat the growth curve.

Chance are you do fall into one of those categories - they tend
to fit most online entrepreneurs today.

It's so important to start with the end in mind.

Expect success, plan to achieve it and plan to exceed it right
from the early stages of your business planning.

Here are 3 steps you can take today to take your online business
marketing how to infoproducts to the next level.

Tip 1: Increase Your Profit Per Customer

Yes, the other PPC - profit per customer is the revenue generated
by each customer after subtracting costs such as marketing,
overhead and cost of product/cost of sales.

How do you increase your profit per customer?

Here are a few ways you need to put into practice immediately:

- Implement a post-sale autoresponder sequence that is setup to
expose multiple back-end offers relevant to your buyers
- Bundle multiple products and additional bonuses to increase
the price of your products without increasing cost
- Include a service offering related to your product as an upsell
or back-end sale to your offer
- Explore alternative product formats with higher perceived value
such as software, videos, audios or seminars

Tip 2: Pollinate Multiple Product Sites

Just as bees cross-pollinate flowers to help them grow, so will
your business benefit from multiple, related product sites
cross-marketing.

A master of this approach is the highly successful Yanik Silver

You'll find by visiting one of his sites, for example, his
tremendously successful Instant Sales Letters Site here:

http://www.infoproductcreator.com/part/ysa les.html

You will find cross-marketing for some of his other related sites
such as his "33 Days To Online Profits"

You won't just find pop-ups, but also links right in the sales
letter talking about his other related products.

Not only does this expose people to multiple products which enhances
his Profit Per Customer, but it also allows him to setup strong
links which help his search engine positioning

Tip 3: Setup and Support Affiliate Program

Folks, if you are not running your own affiliate program, and
supporting your affiliates - keeping contact as well as trainings,
then you are missing the boat on sales *** possibly as much as
100% or more increase in sales.

Over 50% of my traffic and sales come from affiliates.

There are many options including services such as Commission Junction
(www.cj.com), and software you use to manage your affiliate
programs, my favorites being:

1Automation Wiz for overall order processing, autoresponders and
affiliate management: http://www.infoproductcreator.com/part/ 1automationwiz

Ultimate Affiliate from Groundbreak.com:
http://www.infoproductcreator.com/part/gro undbreak

They both have trial periods so you can check them out before spending
a dime.

It's fair to say that every successful how to product marketer online
I know practices these 3 principles.

When work with ebook writers or other product entrepreneurs to increase
their success online through our consulting programs, we often
achieve incredible results by working on one of these 3 areas.

You can take your business to the next level too - and if you need
help, let us know, we'll be happy to share more information with
you.

Discover how to create your own best-selling eBooks,
Special reports or books to sell online ...AND keep
100% of the profits. Limited time complimentary access to
7-Part Minicourse will get you started quickly and
easily. Visit:
http://www.highertrustmarketing.com/

In The News:


Fast Company

'Harry Potter' available as e-books for first time outside Pottermore
Los Angeles Times
Now, for the first time, the seven original Harry Potter books are available as e-books outside that universe. And the lucky vendor is newcomer Oyster, the e-book subscription service that's competing to be a new go-to destination for e-book readers.
Oyster adds the complete 'Harry Potter' series to its ebook subscription serviceThe Next Web
Harry Potter Comes To E&Book Subscription Service OysterFast Company
Harry Potter eBooks Now Available on OysterGood E-Reader (blog)
TechCrunch -AppAdvice -SnitchSeeker.com
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Digital Spy

Tesco Exits E-Books, Transfers Blinkbox Books Customers To Rakuten's Kobo
TechCrunch
Some closure in the ongoing story of retail giant Tesco offloading its digital content effort blinkbox. Assets from blinkbox Books — specifically customer accounts and existing e-book libraries — are being picked up by Kobo, the e-book division of ...
Kobo Takes Over Blinkbox BooksPublishers Weekly
Tesco transfers Blinkbox Books users to KoboTelecompaper (subscription)
Tesco agrees to transfer Blinkbox Books customers to Rakuten's KoboDigital Spy

all 5 news articles »

IEEE Spectrum

The Language of E-books
IEEE Spectrum
The number of citations for “p-book” (as well as “pbook”) in the Nexis media database went from 20 in 2000 and 19 in 2001 to just 1 in 2003 and 2 in 2004. But as e-books have become more popular, the word p-book has been showing renewed signs of life, ...


Carrboro free e-book business Freebooksy receives $50000 grant
The Daily Tar Heel
As e-books gain popularity, companies that provide them are gaining ground — like Freebooksy, a free e-book business in Carrboro. Freebooksy recently received one of five grants of up to $50,000 awarded by the NC IDEA grant program. The company was ...


Top Ten Best-Selling Ebooks -- Week of January 24
Huffington Post
The top ten best-selling ebooks of the week ending January 24: 1. American Sniper: The Autobiography of the Most Lethal Sniper in U.S. Military History by Chris Kyle; Scott McEwen; Jim DeFelice (HarperCollins) -- $5.99. 2. The Girl on the Train: A ...

and more »

Schools offer free mobile app for e-books
Norman Transcript
NPS is going a step further with middle and high school students by making OverDrive eBooks available. All of the books being made available through OverDrive have been pre-approved by NPS middle and high school librarians, and they can be read from ...


E-book Momentum Slowing Down
First Things
Finding #3 in the Scholastic poll says, “Kids want books in print—as opposed to in electronic format—even more than they did two years ago. So do their parents. Two-thirds of children stated that they prefer books in print format over books in e ...


9 Must-Read Marketing Ebooks for Every Startup Founder
Entrepreneur
The book provides an extensive and comprehensive introduction to online marketing, focusing on topics such as how to craft your brand story, develop your marketing framework, find and engage with your online audience and implement various social, email ...

and more »

The Guardian

BookBub – it's Groupon for ebooks
The Guardian
In 2010, the daily deals website Groupon launched a competition to find a person willing to live off nothing but their discount vouchers for a year – in return for $100,000 (£66,000) cash at the end of it. They weren't short of entrants, and the winner ...


INFORUM

After the last bell: Fargo South teacher authors crime and fantasy ebooks
INFORUM
EDITOR'S NOTE: After the Last Bell is an occasional series. It focuses on the interesting things area teachers do outside of their classrooms. If you have an idea to submit for the series, email reporter Helmut Schmidt at hschmidt@forumcomm.com.

Google News

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