3 Steps To Turning OK eBook Sales Into Unbelieveable Results!

Have you noticed that 90% of "How To" information about creating
and marketing your own information-based products online is
basic beginner stuff?

Yet, every week we hear from those looking for help taking their
business to the next level.

It's true, the vast majority of dreamers never earn a cent
because they simply don't get started.

Most of the how to ebooks are aimed at this audience.

What about the large group who struggle to turn initial
success into a massive success?

Now - it's true, we all want to constantly improve our businesses,
meaning that we are never completely satisfied with our results.

Yet there is still a massive number of people who have achieved
some initial success - but not quite enough to both sustain and
grow their business to the next level.

Do you fall into one of the following categories?

- Working your online business part-time, hoping to replace
full-time job?
- Working your online business full-time, want to hire some
help to free up more of your time to focus on growth
- Finished testing your latest product or service, results
look positive, but you really need to ramp up quickly
to beat the growth curve.

Chance are you do fall into one of those categories - they tend
to fit most online entrepreneurs today.

It's so important to start with the end in mind.

Expect success, plan to achieve it and plan to exceed it right
from the early stages of your business planning.

Here are 3 steps you can take today to take your online business
marketing how to infoproducts to the next level.

Tip 1: Increase Your Profit Per Customer

Yes, the other PPC - profit per customer is the revenue generated
by each customer after subtracting costs such as marketing,
overhead and cost of product/cost of sales.

How do you increase your profit per customer?

Here are a few ways you need to put into practice immediately:

- Implement a post-sale autoresponder sequence that is setup to
expose multiple back-end offers relevant to your buyers
- Bundle multiple products and additional bonuses to increase
the price of your products without increasing cost
- Include a service offering related to your product as an upsell
or back-end sale to your offer
- Explore alternative product formats with higher perceived value
such as software, videos, audios or seminars

Tip 2: Pollinate Multiple Product Sites

Just as bees cross-pollinate flowers to help them grow, so will
your business benefit from multiple, related product sites
cross-marketing.

A master of this approach is the highly successful Yanik Silver

You'll find by visiting one of his sites, for example, his
tremendously successful Instant Sales Letters Site here:

http://www.infoproductcreator.com/part/ysa les.html

You will find cross-marketing for some of his other related sites
such as his "33 Days To Online Profits"

You won't just find pop-ups, but also links right in the sales
letter talking about his other related products.

Not only does this expose people to multiple products which enhances
his Profit Per Customer, but it also allows him to setup strong
links which help his search engine positioning

Tip 3: Setup and Support Affiliate Program

Folks, if you are not running your own affiliate program, and
supporting your affiliates - keeping contact as well as trainings,
then you are missing the boat on sales *** possibly as much as
100% or more increase in sales.

Over 50% of my traffic and sales come from affiliates.

There are many options including services such as Commission Junction
(www.cj.com), and software you use to manage your affiliate
programs, my favorites being:

1Automation Wiz for overall order processing, autoresponders and
affiliate management: http://www.infoproductcreator.com/part/ 1automationwiz

Ultimate Affiliate from Groundbreak.com:
http://www.infoproductcreator.com/part/gro undbreak

They both have trial periods so you can check them out before spending
a dime.

It's fair to say that every successful how to product marketer online
I know practices these 3 principles.

When work with ebook writers or other product entrepreneurs to increase
their success online through our consulting programs, we often
achieve incredible results by working on one of these 3 areas.

You can take your business to the next level too - and if you need
help, let us know, we'll be happy to share more information with
you.

Discover how to create your own best-selling eBooks,
Special reports or books to sell online ...AND keep
100% of the profits. Limited time complimentary access to
7-Part Minicourse will get you started quickly and
easily. Visit:
http://www.highertrustmarketing.com/

In The News:


Capital New York

City partners with Amazon for $34 M. e-book contract
Capital New York
The Department of Education is about to approve a $34.5 million contract with Amazon to create an e-book marketplace for New York City's 1,800 public schools. The Amazon deal will be one of the D.O.E.'s most expensive contracts and one of the city's ...

and more »

3 Reasons to Use Interactive E-Books for Mobile Learning
ATD (blog)
What exactly is an interactive e-book? Similar to a ZIP (.zip) folder, an e-book is a collection of assets, files, and so forth packaged into one independent file. This file can be un-packed and run using an e-reader application, such as Apple's iBooks ...


New York Daily News

NYC Education Department prepares to give Amazon $30M contract for public ...
New York Daily News
The City is handing a $30 million contract to the online retailer Amazon for a new electronic book initiative, Education Department officials said Tuesday. The three-year contract, set to be approved by agency officials in August, will create a new e ...
Amazon 'to strike NY education e-book deal'The Bookseller

all 2 news articles »

Hattiesburg American

PRCC switching to eBooks for many classes
Hattiesburg American
POPLARVILLE - Students enrolling at Pearl River Community College this fall will have fewer expensive, heavy textbooks to carry to class. Approximately 60 percent of academic classes will be using eBooks. “We are not requiring it of the teachers but we ...


Publishers Weekly

PW Asks: Do Millennials Read E-Books?
Publishers Weekly
Our big feature this week is about the emerging market of Millennial readers. They're young; they're cool; they were born into a world of omnipotent, hyper-fast technology; their eyes are glued to their phones. But do they read e-books? That's our ...

and more »

Taxes on Digital Books Are Called Unfair
New York Times
Rules in countries like Germany and France prohibit the kind of deep discounts on digital books relative to print that have lifted e-book sales in English-language markets. But another, less publicized factor is taxation, which in the case of e-books ...


E-books for sale, but not selling, at independent booksellers
The Denver Post
Scattered among the Tattered Cover's tightly packed bookshelves are signs advertising the store's partnership with e-book company Kobo. But those signs generate few inquiries and even fewer sales. Eight years after Amazon released the first Kindle, ...


The Slovak Spectator

E-book sales on the rise in Slovak market
The Slovak Spectator
READING a book on smartphone, tablet, or an e-book reader, is no longer limited to literature in English and every year, Slovak readers can pick from more and more locally published books in electronic format. While at the beginning of the e-books ...


San Francisco Chronicle (subscription)

E-books might not be worth the paper they're not printed on
San Francisco Chronicle (subscription)
When they came on the scene nearly a decade ago, the logical assumption, based on the trajectory of technology, was that they would eventually replace printed books. E-books didn't take up space in a bag or on a bookshelf, they could be read on a ...
How to Load e-Books on the Amazon Kindle Paperwhite 3Good E-Reader (blog)

all 13 news articles »

The Guardian

Ebooks are unfamiliar waters for digital pirates, according to UK survey
The Guardian
“I think there are cultural reasons – mostly around the way in which people view books and authors as lonely artists rather than multinational industries – and some that are more practical,” he said. “It's very easy to get ebooks from legit sources ...

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