3 Steps To Turning OK eBook Sales Into Unbelieveable Results!

Have you noticed that 90% of "How To" information about creating
and marketing your own information-based products online is
basic beginner stuff?

Yet, every week we hear from those looking for help taking their
business to the next level.

It's true, the vast majority of dreamers never earn a cent
because they simply don't get started.

Most of the how to ebooks are aimed at this audience.

What about the large group who struggle to turn initial
success into a massive success?

Now - it's true, we all want to constantly improve our businesses,
meaning that we are never completely satisfied with our results.

Yet there is still a massive number of people who have achieved
some initial success - but not quite enough to both sustain and
grow their business to the next level.

Do you fall into one of the following categories?

- Working your online business part-time, hoping to replace
full-time job?
- Working your online business full-time, want to hire some
help to free up more of your time to focus on growth
- Finished testing your latest product or service, results
look positive, but you really need to ramp up quickly
to beat the growth curve.

Chance are you do fall into one of those categories - they tend
to fit most online entrepreneurs today.

It's so important to start with the end in mind.

Expect success, plan to achieve it and plan to exceed it right
from the early stages of your business planning.

Here are 3 steps you can take today to take your online business
marketing how to infoproducts to the next level.

Tip 1: Increase Your Profit Per Customer

Yes, the other PPC - profit per customer is the revenue generated
by each customer after subtracting costs such as marketing,
overhead and cost of product/cost of sales.

How do you increase your profit per customer?

Here are a few ways you need to put into practice immediately:

- Implement a post-sale autoresponder sequence that is setup to
expose multiple back-end offers relevant to your buyers
- Bundle multiple products and additional bonuses to increase
the price of your products without increasing cost
- Include a service offering related to your product as an upsell
or back-end sale to your offer
- Explore alternative product formats with higher perceived value
such as software, videos, audios or seminars

Tip 2: Pollinate Multiple Product Sites

Just as bees cross-pollinate flowers to help them grow, so will
your business benefit from multiple, related product sites
cross-marketing.

A master of this approach is the highly successful Yanik Silver

You'll find by visiting one of his sites, for example, his
tremendously successful Instant Sales Letters Site here:

http://www.infoproductcreator.com/part/ysa les.html

You will find cross-marketing for some of his other related sites
such as his "33 Days To Online Profits"

You won't just find pop-ups, but also links right in the sales
letter talking about his other related products.

Not only does this expose people to multiple products which enhances
his Profit Per Customer, but it also allows him to setup strong
links which help his search engine positioning

Tip 3: Setup and Support Affiliate Program

Folks, if you are not running your own affiliate program, and
supporting your affiliates - keeping contact as well as trainings,
then you are missing the boat on sales *** possibly as much as
100% or more increase in sales.

Over 50% of my traffic and sales come from affiliates.

There are many options including services such as Commission Junction
(www.cj.com), and software you use to manage your affiliate
programs, my favorites being:

1Automation Wiz for overall order processing, autoresponders and
affiliate management: http://www.infoproductcreator.com/part/ 1automationwiz

Ultimate Affiliate from Groundbreak.com:
http://www.infoproductcreator.com/part/gro undbreak

They both have trial periods so you can check them out before spending
a dime.

It's fair to say that every successful how to product marketer online
I know practices these 3 principles.

When work with ebook writers or other product entrepreneurs to increase
their success online through our consulting programs, we often
achieve incredible results by working on one of these 3 areas.

You can take your business to the next level too - and if you need
help, let us know, we'll be happy to share more information with
you.

Discover how to create your own best-selling eBooks,
Special reports or books to sell online ...AND keep
100% of the profits. Limited time complimentary access to
7-Part Minicourse will get you started quickly and
easily. Visit:
http://www.highertrustmarketing.com/

In The News:


USA TODAY

Wolff: Real books can defeat Amazon and e-books
USA TODAY
The book business believes that Amazon is unfair in the way it sells books. It believes, in fact, that Amazon in its sales practices β€” pressuring the book publishers to lower their prices and profits β€” is the enemy. Amazon's ultimate design ...
Amazon and Simon & Schuster Reach Deal Over E-Book PricesTIME
Amazon strikes new e-book deal with Simon & SchusterCNET
Amazon and Simon & Schuster agree e-book pricing dealBBC News
Reuters
all 182 news articles »

Video in Enhanced Ebooks: How? Why?
Huffington Post
Video pixels Enhanced ebooks have been a cause of much excitement over the past few years -- and with good reason. One of the things that an ebook can do that a paper-and-ink book can't is to add embedded video and sound. (There are many other ways ...


Authors take action in Amazon vs. Hachette e-book battle
CBS News
ROUND POND, Maine -- Thousands of authors are caught in the middle of a battle between their publisher and Amazon, which wants to hold down the price of the e-books it sells. The question is whether the authors' pens are mightier than the sword Amazon ...
Amazon and its missing books, from Hachette and elsewhereSFGate
Taking Sides in the Amazon-Hachette BattleForbes

all 4 news articles »

Slate Magazine (blog)

Librarians Are Dedicated to User Privacy. The Tech They Have to Use Is Not.
Slate Magazine (blog)
Adobe has made it extremely easy for unwanted eyes to read over the shoulders of library patrons. Earlier this month reports surfaced about how Adobe's Digital Editions e-book software collects and transmits information about readers in plain text.


E-Books vs. Print Books for Toddlers
New York Times
In answer to the headline's question, β€œIs E-Reading to Your Toddler Story Time, or Simply Screen Time?,” the answer is obvious. It is screen time. If the tablet has Clifford the dog barking, then your child doesn't have to imagine the sound of Clifford ...


Yahoo Canada Finance - Insight (blog)

Vancouver e-book start up looks to rewrite future of publishing industry
Yahoo Canada Finance - Insight (blog)
The company has so far struck deals with more than 200 publishers including Harper Collins, O'Reilly, ECW Press and Greystone Books and has about 30,000 titles in its e-library. Readers can access the books on Kindle, Kobo, Nook, iPad, iPhone or other ...


mediabistro.com

Print Books Outsold Ebooks In First Half Of 2014
Huffington Post
Fans of print books, who have long lived in fear that their neighborhood bookstore will be rendered obsolete by the ubiquity of ebooks in a matter of years, can take comfort in new numbers from Nielsen Books & Consumer showing that ebooks were outsold ...
Print Books Outsold E-Books In 2014Huffington Post UK

all 4 news articles »

New York Times

Steal This E-Book
New York Times
I've recently been buying physical copies of books and then illegally downloading electronic versions of the same books, so I can read them on my Kindle when it's more convenient. Is this stealing? NAME WITHHELD, CHICAGO. If you were just asking a ...


Houston Chronicle

Effect of digital books on young children debated
Houston Chronicle
Tablets and e-readers have not been in widespread use long enough for the sorts of extended studies that will reveal their effects on learning. Dr. Pamela High, the pediatrician who wrote the June policy for the pediatrics group, said electronic books ...
Is e-reading to your toddler story time, or simply screen time?Livemint

all 3 news articles »

Northampton Herald and Post

Thieves steal iPad Air, e-books, cash, jewellery and a jewellery box from a ...
Northampton Herald and Post
Thieves broke into a house in Villa Way, Wootton, Northampton, over the weekend and stole iPad Air, e-books, cash, jewellery and a jewellery box. The burglary happened ometime between 5.30pm on Saturday and 1pm on Sunday, the offender/smashed a ...

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