Have you noticed that 90% of "How To" information about creating
and marketing your own information-based products online is
basic beginner stuff?
Yet, every week we hear from those looking for help taking their
business to the next level.
It's true, the vast majority of dreamers never earn a cent
because they simply don't get started.
Most of the how to ebooks are aimed at this audience.
What about the large group who struggle to turn initial
success into a massive success?
Now - it's true, we all want to constantly improve our businesses,
meaning that we are never completely satisfied with our results.
Yet there is still a massive number of people who have achieved
some initial success - but not quite enough to both sustain and
grow their business to the next level.
Do you fall into one of the following categories?
- Working your online business part-time, hoping to replace
- Working your online business full-time, want to hire some
help to free up more of your time to focus on growth
- Finished testing your latest product or service, results
look positive, but you really need to ramp up quickly
to beat the growth curve.
Chance are you do fall into one of those categories - they tend
to fit most online entrepreneurs today.
It's so important to start with the end in mind.
Expect success, plan to achieve it and plan to exceed it right
from the early stages of your business planning.
Here are 3 steps you can take today to take your online business
marketing how to infoproducts to the next level.
Tip 1: Increase Your Profit Per Customer
Yes, the other PPC - profit per customer is the revenue generated
by each customer after subtracting costs such as marketing,
overhead and cost of product/cost of sales.
How do you increase your profit per customer?
Here are a few ways you need to put into practice immediately:
- Implement a post-sale autoresponder sequence that is setup to
expose multiple back-end offers relevant to your buyers
- Bundle multiple products and additional bonuses to increase
the price of your products without increasing cost
- Include a service offering related to your product as an upsell
or back-end sale to your offer
- Explore alternative product formats with higher perceived value
such as software, videos, audios or seminars
Tip 2: Pollinate Multiple Product Sites
Just as bees cross-pollinate flowers to help them grow, so will
your business benefit from multiple, related product sites
A master of this approach is the highly successful Yanik Silver
You'll find by visiting one of his sites, for example, his
tremendously successful Instant Sales Letters Site here:
You will find cross-marketing for some of his other related sites
such as his "33 Days To Online Profits"
You won't just find pop-ups, but also links right in the sales
letter talking about his other related products.
Not only does this expose people to multiple products which enhances
his Profit Per Customer, but it also allows him to setup strong
links which help his search engine positioning
Tip 3: Setup and Support Affiliate Program
Folks, if you are not running your own affiliate program, and
supporting your affiliates - keeping contact as well as trainings,
then you are missing the boat on sales *** possibly as much as
100% or more increase in sales.
Over 50% of my traffic and sales come from affiliates.
There are many options including services such as Commission Junction
(www.cj.com), and software you use to manage your affiliate
programs, my favorites being:
1Automation Wiz for overall order processing, autoresponders and
affiliate management: http://www.infoproductcreator.com/part/ 1automationwiz
Ultimate Affiliate from Groundbreak.com:
They both have trial periods so you can check them out before spending
It's fair to say that every successful how to product marketer online
I know practices these 3 principles.
When work with ebook writers or other product entrepreneurs to increase
their success online through our consulting programs, we often
achieve incredible results by working on one of these 3 areas.
You can take your business to the next level too - and if you need
help, let us know, we'll be happy to share more information with
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