3 Steps To Turning OK eBook Sales Into Unbelieveable Results!

Have you noticed that 90% of "How To" information about creating
and marketing your own information-based products online is
basic beginner stuff?

Yet, every week we hear from those looking for help taking their
business to the next level.

It's true, the vast majority of dreamers never earn a cent
because they simply don't get started.

Most of the how to ebooks are aimed at this audience.

What about the large group who struggle to turn initial
success into a massive success?

Now - it's true, we all want to constantly improve our businesses,
meaning that we are never completely satisfied with our results.

Yet there is still a massive number of people who have achieved
some initial success - but not quite enough to both sustain and
grow their business to the next level.

Do you fall into one of the following categories?

- Working your online business part-time, hoping to replace
full-time job?
- Working your online business full-time, want to hire some
help to free up more of your time to focus on growth
- Finished testing your latest product or service, results
look positive, but you really need to ramp up quickly
to beat the growth curve.

Chance are you do fall into one of those categories - they tend
to fit most online entrepreneurs today.

It's so important to start with the end in mind.

Expect success, plan to achieve it and plan to exceed it right
from the early stages of your business planning.

Here are 3 steps you can take today to take your online business
marketing how to infoproducts to the next level.

Tip 1: Increase Your Profit Per Customer

Yes, the other PPC - profit per customer is the revenue generated
by each customer after subtracting costs such as marketing,
overhead and cost of product/cost of sales.

How do you increase your profit per customer?

Here are a few ways you need to put into practice immediately:

- Implement a post-sale autoresponder sequence that is setup to
expose multiple back-end offers relevant to your buyers
- Bundle multiple products and additional bonuses to increase
the price of your products without increasing cost
- Include a service offering related to your product as an upsell
or back-end sale to your offer
- Explore alternative product formats with higher perceived value
such as software, videos, audios or seminars

Tip 2: Pollinate Multiple Product Sites

Just as bees cross-pollinate flowers to help them grow, so will
your business benefit from multiple, related product sites
cross-marketing.

A master of this approach is the highly successful Yanik Silver

You'll find by visiting one of his sites, for example, his
tremendously successful Instant Sales Letters Site here:

http://www.infoproductcreator.com/part/ysa les.html

You will find cross-marketing for some of his other related sites
such as his "33 Days To Online Profits"

You won't just find pop-ups, but also links right in the sales
letter talking about his other related products.

Not only does this expose people to multiple products which enhances
his Profit Per Customer, but it also allows him to setup strong
links which help his search engine positioning

Tip 3: Setup and Support Affiliate Program

Folks, if you are not running your own affiliate program, and
supporting your affiliates - keeping contact as well as trainings,
then you are missing the boat on sales *** possibly as much as
100% or more increase in sales.

Over 50% of my traffic and sales come from affiliates.

There are many options including services such as Commission Junction
(www.cj.com), and software you use to manage your affiliate
programs, my favorites being:

1Automation Wiz for overall order processing, autoresponders and
affiliate management: http://www.infoproductcreator.com/part/ 1automationwiz

Ultimate Affiliate from Groundbreak.com:
http://www.infoproductcreator.com/part/gro undbreak

They both have trial periods so you can check them out before spending
a dime.

It's fair to say that every successful how to product marketer online
I know practices these 3 principles.

When work with ebook writers or other product entrepreneurs to increase
their success online through our consulting programs, we often
achieve incredible results by working on one of these 3 areas.

You can take your business to the next level too - and if you need
help, let us know, we'll be happy to share more information with
you.

Discover how to create your own best-selling eBooks,
Special reports or books to sell online ...AND keep
100% of the profits. Limited time complimentary access to
7-Part Minicourse will get you started quickly and
easily. Visit:
http://www.highertrustmarketing.com/

In The News:


GeekWire

EU Court Rules E-Books Are Services, Not Goods
Wall Street Journal
BRUSSELS—Electronic books cannot benefit from the same reduced rate of value-added tax as paper books, the top court of the European Union ruled on Thursday. But the European Commission signaled it may change the rules next year to allow for equal ...
France, Luxembourg lose lower VAT rate battle on ebooksReuters
European court says e-books are not books, must face higher taxesGeekWire
No reduced tax rate for e-books, top EU court rulesPCWorld
VentureBeat -9 to 5 Mac (blog)
all 46 news articles »

Liliputing

Are eBooks goods or services? An EU Court thinks they're services
Liliputing
When you buy an eBook you might think you're spending money on pretty much the same thing you'd get if you bought a paperback book: thousands of words composed by an author to tell a story, make an argument, or otherwise put ideas into words, ...


Sorry, Ebooks. These 9 Studies Show Why Print Is Better
Huffington Post
A study conducted by Student Monitor and featured in The Washington Post shows that 87 percent of textbook spending for the fall 2014 semester was on print books. Of course, this could be due to professors assigning less ebooks. Which is why it's ...


E-Books Aren't Killing Print
Forbes
WHEN AMAZON launched the Kindle in 2007, book purists bemoaned the imminent demise of print. Yet far from heralding a publishing apocalypse, e-books have been adopted only gradually despite their affordability. Although half of U.S. adults own a tablet ...


Good E-Reader (blog)

B&N Nook e-Books Now Totally Dependent on Apps
Good E-Reader (blog)
Barnes and Noble wants their users to be entirely dependent on their Nook hardware and their line of Nook apps for Android, iOS or Windows 8 to read your e-books. Last September Barnes and Noble suspended the ability for users to download their ...

and more »

DOJ Is Right About Apple e-Books
Wall Street Journal
The Journal mischaracterizes the trial court's ruling in the Justice Department's antitrust case against Apple and five e-book publishers (“All Along the Apple Watchtower,” Review & Outlook, Feb. 17). Specifically, you say that the court found that ...


Tom's Guide

Some E-books Are Hacking You
Good E-Reader (blog)
What comes as more of a surprise, is that e-book you have your eyes on could be infected with malware too. Those of us on the production side of technology spend a lot of time trying to convince skeptics that e-books are just like their paper ...
Scammers Hide Malware in Google BooksTom's Guide

all 6 news articles »

Reading Eagle

E-book of Malcolm X biography expected in May
Reading Eagle
"Malcolm X was a fervent advocate for self-help, self-reliance and self-respect," McMillan said in explaining why the estate favored self-publishing over releasing the e-book through the publisher of the paper editions, Ballantine Books, an imprint of ...


Top Ten Best-Selling Ebooks -- Week of February 28
Huffington Post
The top ten best-selling ebooks of the week ending February 28: 1. The Girl on the Train: A Novel by Paula Hawkins (Penguin Random House) -- $8.99. 2. Fifty Shades Freed (Fifty Shades of Grey Trilogy Book 3) by E L James (Penguin Random House) -- ...

and more »

Huffington Post

E-Books That Are Better Than Their Print Versions
Huffington Post
In this e-book, the dashing blond star of everyone's favorite rom-com movie ever, Cary Elwes, gives you the inside scoop on the making of the film. Plus, if you open it on a tablet you can watch the movie scenes he discusses as you read, toggling ...

Google News

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