3 Steps To Turning OK eBook Sales Into Unbelieveable Results!

Have you noticed that 90% of "How To" information about creating
and marketing your own information-based products online is
basic beginner stuff?

Yet, every week we hear from those looking for help taking their
business to the next level.

It's true, the vast majority of dreamers never earn a cent
because they simply don't get started.

Most of the how to ebooks are aimed at this audience.

What about the large group who struggle to turn initial
success into a massive success?

Now - it's true, we all want to constantly improve our businesses,
meaning that we are never completely satisfied with our results.

Yet there is still a massive number of people who have achieved
some initial success - but not quite enough to both sustain and
grow their business to the next level.

Do you fall into one of the following categories?

- Working your online business part-time, hoping to replace
full-time job?
- Working your online business full-time, want to hire some
help to free up more of your time to focus on growth
- Finished testing your latest product or service, results
look positive, but you really need to ramp up quickly
to beat the growth curve.

Chance are you do fall into one of those categories - they tend
to fit most online entrepreneurs today.

It's so important to start with the end in mind.

Expect success, plan to achieve it and plan to exceed it right
from the early stages of your business planning.

Here are 3 steps you can take today to take your online business
marketing how to infoproducts to the next level.

Tip 1: Increase Your Profit Per Customer

Yes, the other PPC - profit per customer is the revenue generated
by each customer after subtracting costs such as marketing,
overhead and cost of product/cost of sales.

How do you increase your profit per customer?

Here are a few ways you need to put into practice immediately:

- Implement a post-sale autoresponder sequence that is setup to
expose multiple back-end offers relevant to your buyers
- Bundle multiple products and additional bonuses to increase
the price of your products without increasing cost
- Include a service offering related to your product as an upsell
or back-end sale to your offer
- Explore alternative product formats with higher perceived value
such as software, videos, audios or seminars

Tip 2: Pollinate Multiple Product Sites

Just as bees cross-pollinate flowers to help them grow, so will
your business benefit from multiple, related product sites
cross-marketing.

A master of this approach is the highly successful Yanik Silver

You'll find by visiting one of his sites, for example, his
tremendously successful Instant Sales Letters Site here:

http://www.infoproductcreator.com/part/ysa les.html

You will find cross-marketing for some of his other related sites
such as his "33 Days To Online Profits"

You won't just find pop-ups, but also links right in the sales
letter talking about his other related products.

Not only does this expose people to multiple products which enhances
his Profit Per Customer, but it also allows him to setup strong
links which help his search engine positioning

Tip 3: Setup and Support Affiliate Program

Folks, if you are not running your own affiliate program, and
supporting your affiliates - keeping contact as well as trainings,
then you are missing the boat on sales *** possibly as much as
100% or more increase in sales.

Over 50% of my traffic and sales come from affiliates.

There are many options including services such as Commission Junction
(www.cj.com), and software you use to manage your affiliate
programs, my favorites being:

1Automation Wiz for overall order processing, autoresponders and
affiliate management: http://www.infoproductcreator.com/part/ 1automationwiz

Ultimate Affiliate from Groundbreak.com:
http://www.infoproductcreator.com/part/gro undbreak

They both have trial periods so you can check them out before spending
a dime.

It's fair to say that every successful how to product marketer online
I know practices these 3 principles.

When work with ebook writers or other product entrepreneurs to increase
their success online through our consulting programs, we often
achieve incredible results by working on one of these 3 areas.

You can take your business to the next level too - and if you need
help, let us know, we'll be happy to share more information with
you.

Discover how to create your own best-selling eBooks,
Special reports or books to sell online ...AND keep
100% of the profits. Limited time complimentary access to
7-Part Minicourse will get you started quickly and
easily. Visit:
http://www.highertrustmarketing.com/

In The News:


Chicago Daily Herald

Amazon reaches e-book pact with Macmillan
Salt Lake Tribune
San Franccisco • Amazon.com and Macmillan have reached a deal covering the sale of print and e-books, the latest agreement between the online retailer and a publishing house following controversies over the share of e-book profits. Macmillan Chief ...
Amazon reaches multiyear e-book pact with Macmillan publishersChicago Daily Herald
Amazon and Macmillan agree on multiyear deal for print and electronic booksNews1130

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E-Book Literature Designed for Military Use
KARK
The Jacksonville base is one of the first bases to try out the new e-book reader. The custom made readers come pre-loaded with 200 books and are specially made for military use. JACKSONVILLE, AR - The Arkansas Airforce Library is testing out a new ...


Reuters

US faces tough questions in Apple e-books antitrust appeal
Reuters
In arguments before the 2nd U.S. Circuit Court of Appeals in New York, some judges appeared sympathetic to Apple's contention that it engaged in pro-competitive conduct when in 2010 it entered an e-books market largely dominated by Amazon.com Inc.
Justice Department Faces Tough Questioning in E-Books CaseWall Street Journal
Apple, E-Books and the Amazon JuggernautRe/code
NY Court Weighs Apple, Amazon E-Book ArgumentsABC News
Minneapolis Star Tribune -Mac Rumors
all 206 news articles »

The New Yorker

Did Apple Fix E-Book Prices for the Greater Good?
The New Yorker
Attorney General Eric Holder speaks at a news conference at the Justice Department in 2012 regarding a civil antitrust lawsuit against Apple and major book publishers, charging that the companies colluded to raise the price of e-books. Credit ...

and more »

[Deal Alert] Packt's Full Catalog Of Android Development-Related eBooks (And ...
Android Police
I'm no Android developer, but I figure if I wanted to get started, I'd check out some videos and pick up a couple of books. That leads to the obvious question: where are these things? Packt, a publisher of both eBooks and good old-fashioned print ones, ...


E-books, digital music on overseas sites to be taxable
The Japan News
The Yomiuri Shimbun The government has decided to levy consumption tax on e-books, digital music and other electronic media sold online by overseas vendors from October, according to sources. Currently, goods and services distributed in electronic ...


Korean E-Book Platform Ridibooks Raises $8M Series B
TechCrunch
Ridibooks, which claims to be South Korea's largest e-book vendor, announced that it has raised a $8 million Series B to improve its user experience and reach new customers. Investors include NeoPlux, which led the round, Company K, Mirae Asset Venture ...


News Corp Benefits as Higher Demand For E-books And Harlequin Acquisition ...
Trefis
News Corp's (NASDAQ:NWSA) book publishing operations have been trending well over the past few years. The segment revenues have grown at a steady pace and account for more than 15% of the company's overall revenues. However, the margins are ...


The Straits Times

Bookmate Takes Subscription Ebooks to Asia
Digital Book World
In an interview earlier this year, Dunlop voiced qualified agreement with skeptics of the subscription model for ebooks, saying it “does not seem viable” on its own. When combined with robust social features, though, he said be believes the approach ...
$16 a month for unlimited access to e-books: StarHub brings in book ...The Straits Times
Bookmate lets you read unlimited books for a flat monthly fee, launches in ...Tech in Asia

all 9 news articles »

So, How Do You Wrap an E-Book?
New York Times
Given these headwinds, Ms. Lowry said, she believes in meeting children where they are. As a reader of paper books at home and e-books on the road, Ms. Lowry said she doesn't particularly enjoy electronic books. “If an e-book doesn't grab my attention, ...

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