3 Steps To Turning OK eBook Sales Into Unbelieveable Results!

Have you noticed that 90% of "How To" information about creating
and marketing your own information-based products online is
basic beginner stuff?

Yet, every week we hear from those looking for help taking their
business to the next level.

It's true, the vast majority of dreamers never earn a cent
because they simply don't get started.

Most of the how to ebooks are aimed at this audience.

What about the large group who struggle to turn initial
success into a massive success?

Now - it's true, we all want to constantly improve our businesses,
meaning that we are never completely satisfied with our results.

Yet there is still a massive number of people who have achieved
some initial success - but not quite enough to both sustain and
grow their business to the next level.

Do you fall into one of the following categories?

- Working your online business part-time, hoping to replace
full-time job?
- Working your online business full-time, want to hire some
help to free up more of your time to focus on growth
- Finished testing your latest product or service, results
look positive, but you really need to ramp up quickly
to beat the growth curve.

Chance are you do fall into one of those categories - they tend
to fit most online entrepreneurs today.

It's so important to start with the end in mind.

Expect success, plan to achieve it and plan to exceed it right
from the early stages of your business planning.

Here are 3 steps you can take today to take your online business
marketing how to infoproducts to the next level.

Tip 1: Increase Your Profit Per Customer

Yes, the other PPC - profit per customer is the revenue generated
by each customer after subtracting costs such as marketing,
overhead and cost of product/cost of sales.

How do you increase your profit per customer?

Here are a few ways you need to put into practice immediately:

- Implement a post-sale autoresponder sequence that is setup to
expose multiple back-end offers relevant to your buyers
- Bundle multiple products and additional bonuses to increase
the price of your products without increasing cost
- Include a service offering related to your product as an upsell
or back-end sale to your offer
- Explore alternative product formats with higher perceived value
such as software, videos, audios or seminars

Tip 2: Pollinate Multiple Product Sites

Just as bees cross-pollinate flowers to help them grow, so will
your business benefit from multiple, related product sites
cross-marketing.

A master of this approach is the highly successful Yanik Silver

You'll find by visiting one of his sites, for example, his
tremendously successful Instant Sales Letters Site here:

http://www.infoproductcreator.com/part/ysa les.html

You will find cross-marketing for some of his other related sites
such as his "33 Days To Online Profits"

You won't just find pop-ups, but also links right in the sales
letter talking about his other related products.

Not only does this expose people to multiple products which enhances
his Profit Per Customer, but it also allows him to setup strong
links which help his search engine positioning

Tip 3: Setup and Support Affiliate Program

Folks, if you are not running your own affiliate program, and
supporting your affiliates - keeping contact as well as trainings,
then you are missing the boat on sales *** possibly as much as
100% or more increase in sales.

Over 50% of my traffic and sales come from affiliates.

There are many options including services such as Commission Junction
(www.cj.com), and software you use to manage your affiliate
programs, my favorites being:

1Automation Wiz for overall order processing, autoresponders and
affiliate management: http://www.infoproductcreator.com/part/ 1automationwiz

Ultimate Affiliate from Groundbreak.com:
http://www.infoproductcreator.com/part/gro undbreak

They both have trial periods so you can check them out before spending
a dime.

It's fair to say that every successful how to product marketer online
I know practices these 3 principles.

When work with ebook writers or other product entrepreneurs to increase
their success online through our consulting programs, we often
achieve incredible results by working on one of these 3 areas.

You can take your business to the next level too - and if you need
help, let us know, we'll be happy to share more information with
you.

Discover how to create your own best-selling eBooks,
Special reports or books to sell online ...AND keep
100% of the profits. Limited time complimentary access to
7-Part Minicourse will get you started quickly and
easily. Visit:
http://www.highertrustmarketing.com/

In The News:


Apple Insider

Judge denies Apple motion to stay upcoming e-books damages trial
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In yet another denial of Apple's attempts to halt an impending e-books damages trial, U.S. District Court Judge Denise Cote on Wednesday shot down two motions for a stay, making it clear she intends to kick off proceedings as soon as possible. iBooks.
US judge denies Apple's move to hold off e-book antitrust trialReuters
Apple loses bid to postpone state AGs' e-book antitrust caseCNET

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Top Ten Best-Selling Ebooks -- Week of April 19
Huffington Post
Amazon Publishing marks a new milestone on this week's Digital Book World Ebook Best-Seller List. It joins the club of publishers to score more than one No. 1 best-selling ebook in 2014. The title that did it? I Am Livia by Phyllis T. Smith. The book ...

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World Book Day: e-books ensure easy reading
Times of India
Kapil Kapoor of Roli Books agrees to the rising phenomena of e-books and has all their non-illustrated books in e-book format. "Yes, there is a rise in sale of e-books in India. With international players like Amazon, Kobo entering the market along ...


Oregon Daily Emerald

Bazzaz: Here are five logical reasons why print books are better than e-books
Oregon Daily Emerald
While many people enjoy reading physical books, today more and more students have begun turning towards electronic devices instead to read their course material. (Courtney King/Emerald). Posted by Dahlia Bazzaz on Wednesday, Apr. 23 at 4:00 pm.


TechCentral

8 Ways to Get Free Kindle Books
U.S. News & World Report
I was a longtime Kindle holdout. I liked the feel of turning an actual page and the smell of old books, as I told anyone who would ask why I had not yet invested in an e-reader. Eventually, though, I caved, largely for practical reasons. I spend a fair ...
Review: 2nd-gen Kindle Paperwhite e-readerTechCentral

all 2 news articles »

Make room for e-books on digital bookshelf
The Oracle
However, a study by West Chester University professor Heather Schugar and instructor Jordan Schugar found that while middle school students who read e-books were more drawn to reading, they did not retain as much information as those who read print ...


New Yorker (blog)

Book News: A “Fun Home” Dispute, Enhanced E-Books for Scholars
New Yorker (blog)
In the Chronicle of Higher Education, Jacob L. Wright argues that enhanced e-books can benefit the work of humanities scholars. The story of the battle over the construction of Shakespeare's Globe Theatre. (Read Adam Gopnik on why we still search for ...

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MacAdam Cage Authors Look to Resolve E-book Dispute
Publishers Weekly
Despite complaints from former MacAdam Cage authors that they have not received e-book royalties or regular statements for years, Mark Pearce, publisher of MP Publishing, the publisher and e-book distributor that controls their e-book rights, claims ...


gulfnews.com

World Book Day: Printed books and ebooks exist in harmony, industry expert says
gulfnews.com
Tamara Junaid, a 20-year-old Yemeni student studying at the American University of Sharjah, who has read around 80 books in her lifetime, said she would never read an e-book. “I believe that the e-book takes away from the reading experiences that a ...
Tonight is World Book Night, And You Could Get a Free BookWashington City Paper (blog)

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Students Reading E-Books Are Losing Out, Study Suggests
New York Times (blog)
Speaking at the annual conference of the American Educational Research Association in Philadelphia, the Schugars reported the results of a study in which they asked middle school students to read either traditional printed books or e-books on iPads.

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