3 Steps To Turning OK eBook Sales Into Unbelieveable Results!

Have you noticed that 90% of "How To" information about creating
and marketing your own information-based products online is
basic beginner stuff?

Yet, every week we hear from those looking for help taking their
business to the next level.

It's true, the vast majority of dreamers never earn a cent
because they simply don't get started.

Most of the how to ebooks are aimed at this audience.

What about the large group who struggle to turn initial
success into a massive success?

Now - it's true, we all want to constantly improve our businesses,
meaning that we are never completely satisfied with our results.

Yet there is still a massive number of people who have achieved
some initial success - but not quite enough to both sustain and
grow their business to the next level.

Do you fall into one of the following categories?

- Working your online business part-time, hoping to replace
full-time job?
- Working your online business full-time, want to hire some
help to free up more of your time to focus on growth
- Finished testing your latest product or service, results
look positive, but you really need to ramp up quickly
to beat the growth curve.

Chance are you do fall into one of those categories - they tend
to fit most online entrepreneurs today.

It's so important to start with the end in mind.

Expect success, plan to achieve it and plan to exceed it right
from the early stages of your business planning.

Here are 3 steps you can take today to take your online business
marketing how to infoproducts to the next level.

Tip 1: Increase Your Profit Per Customer

Yes, the other PPC - profit per customer is the revenue generated
by each customer after subtracting costs such as marketing,
overhead and cost of product/cost of sales.

How do you increase your profit per customer?

Here are a few ways you need to put into practice immediately:

- Implement a post-sale autoresponder sequence that is setup to
expose multiple back-end offers relevant to your buyers
- Bundle multiple products and additional bonuses to increase
the price of your products without increasing cost
- Include a service offering related to your product as an upsell
or back-end sale to your offer
- Explore alternative product formats with higher perceived value
such as software, videos, audios or seminars

Tip 2: Pollinate Multiple Product Sites

Just as bees cross-pollinate flowers to help them grow, so will
your business benefit from multiple, related product sites
cross-marketing.

A master of this approach is the highly successful Yanik Silver

You'll find by visiting one of his sites, for example, his
tremendously successful Instant Sales Letters Site here:

http://www.infoproductcreator.com/part/ysa les.html

You will find cross-marketing for some of his other related sites
such as his "33 Days To Online Profits"

You won't just find pop-ups, but also links right in the sales
letter talking about his other related products.

Not only does this expose people to multiple products which enhances
his Profit Per Customer, but it also allows him to setup strong
links which help his search engine positioning

Tip 3: Setup and Support Affiliate Program

Folks, if you are not running your own affiliate program, and
supporting your affiliates - keeping contact as well as trainings,
then you are missing the boat on sales *** possibly as much as
100% or more increase in sales.

Over 50% of my traffic and sales come from affiliates.

There are many options including services such as Commission Junction
(www.cj.com), and software you use to manage your affiliate
programs, my favorites being:

1Automation Wiz for overall order processing, autoresponders and
affiliate management: http://www.infoproductcreator.com/part/ 1automationwiz

Ultimate Affiliate from Groundbreak.com:
http://www.infoproductcreator.com/part/gro undbreak

They both have trial periods so you can check them out before spending
a dime.

It's fair to say that every successful how to product marketer online
I know practices these 3 principles.

When work with ebook writers or other product entrepreneurs to increase
their success online through our consulting programs, we often
achieve incredible results by working on one of these 3 areas.

You can take your business to the next level too - and if you need
help, let us know, we'll be happy to share more information with
you.

Discover how to create your own best-selling eBooks,
Special reports or books to sell online ...AND keep
100% of the profits. Limited time complimentary access to
7-Part Minicourse will get you started quickly and
easily. Visit:
http://www.highertrustmarketing.com/

In The News:


Amazon's war on e-books, LG's G Watch R and other stories you might've missed
Engadget
This week, we reviewed the HTC One for Windows, investigated Amazon's controversial e-book-pricing model, played around with Hyperlapse, learned about LG's G Watch R and more! Read on for Engadget's news highlights from the last seven days.


Telegraph.co.uk

Kobo: technology takes a back seat in the e-book game
Telegraph.co.uk
For years, people have been forecasting the death of the e-reader. Ever since more flashy, multi-function tablets became mainstream – prompted by the launch of Apple's iPad in 2010 – black-and-white e-readers with their matt e-ink screens have come to ...
Kobo's Aura H2O e-Reader Finally Brings eBooks to the BathtubYahoo Tech
Read your eBooks in the bath with the Kobo Aura H20Expert Reviews
Want to read ebooks in the shower? Try the Kobo Aura H2O ereaderDigital Trends
Stuff.tv -The Guardian -The New Age Online
all 100 news articles »

Should eBooks Only Cost a Penny?
Good E-Reader (blog)
Germaine was reflecting on the entire Hachette eBook dispute and was in favor of Amazon. “Amazon wants to sell e-books at less, so they should. They should cost less because they don't have to be put together, stitched, printed, designed, blah, blah, blah.


Reuters Blogs

What Amazon's e-book numbers are and aren't telling you
Los Angeles Times
That's a lot less than a hardcover copy of the book ($25.50), but it's still more than Amazon thinks a reader should be paying for an e-book; Amazon says the price tag should be $9.99. "A key objective is lower e-book prices," Amazon wrote in a blog ...
War of words as Amazon defends its pricing of e-booksMail & Guardian Online
Amazon demands cheaper booksFort Wayne Journal Gazette
Who's Right in the Amazon-Hachette Battle?Motley Fool
Wall Street Journal
all 18 news articles »

USA TODAY

Ebooks Will Make Us Dumber, Or They Won't
Forbes
UPDATE: The headline of this story has been altered slightly. It was “Will Ebooks Make Us Dumber?” A new study out of Europe suggests that readers of print books are at a big advantage to readers of ebooks when it comes to reading comprehension.
Why you might want to ditch your e-reader and go back to printed booksWashington Post
lifeUSA TODAY
Kindles inferior to paperbacks for memorable storiesTelegraph.co.uk
The Guardian -The Wire -HEXUS
all 22 news articles »

Ars Technica

Hachette CEO Michael Pietsch responds on e-book pricing
Los Angeles Times
The dispute between Amazon and Hachette over e-book pricing heated up this weekend with a volley of open letters making various cases to the public. The latest is a response to consumers from Hachette CEO Michael Pietsch about how and why the ...
Amazon jabs Hachette in e-books dispute: 'We will never give up'CNET
Amazon to publishers: You think too small about cheap e-booksArs Technica
Amazon, Hachette E-Book Pricing Battle ContinuesWall Street Journal
Entertainment Weekly (blog) -The Guardian
all 585 news articles »

Chron.com (blog)

E-books: Amazon, Hachette and the bruise that just won't heal
Chron.com (blog)
One of the sorest spots in today's publishing business is the price of e-books. And the current dispute between Amazon and Hachette is just one act in a tense, protracted drama. Amazon, the biggest book retailer in the country, wants to keep e-book ...
Authors Weigh In On Print Versus E-BooksHuffington Post

all 12 news articles »

E-books share classroom wisdom
The Queensland Times
TOP TEACHER: Geoff Dieckmann shares teaching tips and life skills in his new educational e-books. Inga Williams. IF YEARS of trying to get the best out of Ipswich's next generation has taught Geoff Dieckmann anything, it is that you can't achieve much ...


As demand for e-books grows, libraries at odds with publishers over pricing ...
The Times, Trenton - NJ.com
Hamilton Public Library director Susan Sternberg said that local libraries, like thousands of others across the nation, are having trouble as they butt heads with publishers over the pricing and availability of e-books. “The biggest problem with e ...

and more »

Australian Business Traveller

Cathay Pacific, Dragonair to allow tablets, ebooks during take-off, landing
Australian Business Traveller
Cathay Pacific and its regional offshoot Dragonair have joined the growing list of airlines allowing passengers to use 'personal electronic devices' such as tablets, ebook readers and MP3 music players during the taxi, take-off and landing stages of a ...

and more »
Google News

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