3 Steps To Turning OK eBook Sales Into Unbelieveable Results!

Have you noticed that 90% of "How To" information about creating
and marketing your own information-based products online is
basic beginner stuff?

Yet, every week we hear from those looking for help taking their
business to the next level.

It's true, the vast majority of dreamers never earn a cent
because they simply don't get started.

Most of the how to ebooks are aimed at this audience.

What about the large group who struggle to turn initial
success into a massive success?

Now - it's true, we all want to constantly improve our businesses,
meaning that we are never completely satisfied with our results.

Yet there is still a massive number of people who have achieved
some initial success - but not quite enough to both sustain and
grow their business to the next level.

Do you fall into one of the following categories?

- Working your online business part-time, hoping to replace
full-time job?
- Working your online business full-time, want to hire some
help to free up more of your time to focus on growth
- Finished testing your latest product or service, results
look positive, but you really need to ramp up quickly
to beat the growth curve.

Chance are you do fall into one of those categories - they tend
to fit most online entrepreneurs today.

It's so important to start with the end in mind.

Expect success, plan to achieve it and plan to exceed it right
from the early stages of your business planning.

Here are 3 steps you can take today to take your online business
marketing how to infoproducts to the next level.

Tip 1: Increase Your Profit Per Customer

Yes, the other PPC - profit per customer is the revenue generated
by each customer after subtracting costs such as marketing,
overhead and cost of product/cost of sales.

How do you increase your profit per customer?

Here are a few ways you need to put into practice immediately:

- Implement a post-sale autoresponder sequence that is setup to
expose multiple back-end offers relevant to your buyers
- Bundle multiple products and additional bonuses to increase
the price of your products without increasing cost
- Include a service offering related to your product as an upsell
or back-end sale to your offer
- Explore alternative product formats with higher perceived value
such as software, videos, audios or seminars

Tip 2: Pollinate Multiple Product Sites

Just as bees cross-pollinate flowers to help them grow, so will
your business benefit from multiple, related product sites
cross-marketing.

A master of this approach is the highly successful Yanik Silver

You'll find by visiting one of his sites, for example, his
tremendously successful Instant Sales Letters Site here:

http://www.infoproductcreator.com/part/ysa les.html

You will find cross-marketing for some of his other related sites
such as his "33 Days To Online Profits"

You won't just find pop-ups, but also links right in the sales
letter talking about his other related products.

Not only does this expose people to multiple products which enhances
his Profit Per Customer, but it also allows him to setup strong
links which help his search engine positioning

Tip 3: Setup and Support Affiliate Program

Folks, if you are not running your own affiliate program, and
supporting your affiliates - keeping contact as well as trainings,
then you are missing the boat on sales *** possibly as much as
100% or more increase in sales.

Over 50% of my traffic and sales come from affiliates.

There are many options including services such as Commission Junction
(www.cj.com), and software you use to manage your affiliate
programs, my favorites being:

1Automation Wiz for overall order processing, autoresponders and
affiliate management: http://www.infoproductcreator.com/part/ 1automationwiz

Ultimate Affiliate from Groundbreak.com:
http://www.infoproductcreator.com/part/gro undbreak

They both have trial periods so you can check them out before spending
a dime.

It's fair to say that every successful how to product marketer online
I know practices these 3 principles.

When work with ebook writers or other product entrepreneurs to increase
their success online through our consulting programs, we often
achieve incredible results by working on one of these 3 areas.

You can take your business to the next level too - and if you need
help, let us know, we'll be happy to share more information with
you.

Discover how to create your own best-selling eBooks,
Special reports or books to sell online ...AND keep
100% of the profits. Limited time complimentary access to
7-Part Minicourse will get you started quickly and
easily. Visit:
http://www.highertrustmarketing.com/

In The News:


Line by Line, E-Books Turn Poet-Friendly
New York Times
He complained to his publisher, Ecco, and those four e-books were immediately withdrawn. That was three years ago, and digital publishing has evolved a lot since then. Publishers can now create e-books that better preserve a poet's meticulous formatting.

and more »

Shiny Shiny

Security flaws affect Amazon's Kindle e-books and Audible audiobooks
Los Angeles Times
The security flaw affects Kindle users who downloaded hacked e-books containing a certain script in the title, the Digital Reader reports. It's not a new issue, apparently — Amazon has addressed the flaw before, though, as Gizmodo notes, "it seems to ...
Pirated ebooks could let hackers steal your Amazon accountThe Verge
Kindle security flaw could let hackers take over your Amazon account with a ...The Independent
Hackers could steal your Amazon account via pirated e-booksShiny Shiny
Daily Mail -TechCrunch (blog)
all 25 news articles »

ITProPortal

Kindle security flaw can be exploited by hidden codes in e-books
Engadget
Next time you come across a Kindle e-book link somewhere other than Amazon itself, you may want to make sure it's not some dubious website before you hit download or "Send to Kindle." A security researcher by the name of Benjamin Daniel Musser has ...
Kindle security flaw leaves Amazon account details vulnerableITProPortal

all 13 news articles »

First-ever International Read an E-book Day is Thursday
Los Angeles Times
To celebrate International Read an E-book Day, Overdrive will be giving away tablets and e-reading devices at the readanebookday.com website and through social media. Readers are asked to "tell their story of what eBooks mean to them" and use the ...


Times of India

Ebooks now tune in to poets' rhythms
Times of India
Publishers can now create ebooks that better preserve a poet's meticulous formatting. So when Open Road Media, a digital publishing company , approached Ashbery about creating electronic versions of his books, he decided to give it another chance.
Poet John Ashbery Agrees to E-book ReleasesPaste Magazine
E-Readers and E-Books Are Becoming More and More Poem-FriendlySYS-CON Media (press release)

all 5 news articles »

EU Announces Changes to VAT on eBooks
Good E-Reader (blog)
The European Court of Justice has just concluded that EU member states are free to charge differing rates of VAT on eBooks and paper books. This will allow all countries in Europe to basically change their VAT on all books and not break 'fiscal ...
European Court Approves Lower Taxes for eBooks; Management Buyout At ...Publishers Lunch Deluxe (subscription)
ECJ: 'Member states can set different VAT for e-books'The Bookseller

all 3 news articles »

Digital Trends

Watermarks for e-books at HC US
The Bookseller
Watermarks can be applied to e-books in a range of formats, including EPUB, PDG and MOBI, and will be applied to publisher's US e-book catalogue, sold globally where the rights are available. The company said that only the individual watermark is ...
HarperCollins Introduces Digital Watermarks in eBooksGood E-Reader (blog)
HarperCollins Adds Digital Watermarks to E-booksPublishers Weekly
HarperCollins Is Now Using Digital Watermarks To Stop Ebook PiracyGizmodo
Digital Book World -Digital Trends
all 12 news articles »

NPR (blog)

In E-Book Price War, Amazon's Long-Term Strategy Requires Short-Term Risks
NPR (blog)
Since May, Amazon and the publisher Hachette have been locked in a battle over the pricing of e-books. For customers it's meant that they can't pre-order books from authors such as J.K. Rowling and James Patterson. And it's upset many authors because ...

and more »

ProQuest-Establishes-Ebooks-Partnership-with-Irish-Booksellers
EContent (press release)
ProQuest Ebooks has partnered with O'Mahony's, Irish booksellers and library suppliers, to deliver content from publishers to institutions across Ireland and the UK. This new partnership will enable O'Mahony's customers to purchase over 600,000 ebook ...


NL Times

Bol.com signs e-book deal with Kobo
NL Times
Dutch online shop Bol.com is going to work together with Canadian e-reading service Kobo to expand its online e-book range. Bol.com announces in a press report that clients will have access to two million e-books, rather than hundreds of thousands ...
Kobo Goes DutchPublishers Weekly
Kobo and Bol form a Unique eBook PartnershipGood E-Reader (blog)
Kobo to Partner with Dutch Retailer Bol.comBooktrade.info

all 7 news articles »
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