3 Steps To Turning OK eBook Sales Into Unbelieveable Results!

Have you noticed that 90% of "How To" information about creating
and marketing your own information-based products online is
basic beginner stuff?

Yet, every week we hear from those looking for help taking their
business to the next level.

It's true, the vast majority of dreamers never earn a cent
because they simply don't get started.

Most of the how to ebooks are aimed at this audience.

What about the large group who struggle to turn initial
success into a massive success?

Now - it's true, we all want to constantly improve our businesses,
meaning that we are never completely satisfied with our results.

Yet there is still a massive number of people who have achieved
some initial success - but not quite enough to both sustain and
grow their business to the next level.

Do you fall into one of the following categories?

- Working your online business part-time, hoping to replace
full-time job?
- Working your online business full-time, want to hire some
help to free up more of your time to focus on growth
- Finished testing your latest product or service, results
look positive, but you really need to ramp up quickly
to beat the growth curve.

Chance are you do fall into one of those categories - they tend
to fit most online entrepreneurs today.

It's so important to start with the end in mind.

Expect success, plan to achieve it and plan to exceed it right
from the early stages of your business planning.

Here are 3 steps you can take today to take your online business
marketing how to infoproducts to the next level.

Tip 1: Increase Your Profit Per Customer

Yes, the other PPC - profit per customer is the revenue generated
by each customer after subtracting costs such as marketing,
overhead and cost of product/cost of sales.

How do you increase your profit per customer?

Here are a few ways you need to put into practice immediately:

- Implement a post-sale autoresponder sequence that is setup to
expose multiple back-end offers relevant to your buyers
- Bundle multiple products and additional bonuses to increase
the price of your products without increasing cost
- Include a service offering related to your product as an upsell
or back-end sale to your offer
- Explore alternative product formats with higher perceived value
such as software, videos, audios or seminars

Tip 2: Pollinate Multiple Product Sites

Just as bees cross-pollinate flowers to help them grow, so will
your business benefit from multiple, related product sites
cross-marketing.

A master of this approach is the highly successful Yanik Silver

You'll find by visiting one of his sites, for example, his
tremendously successful Instant Sales Letters Site here:

http://www.infoproductcreator.com/part/ysa les.html

You will find cross-marketing for some of his other related sites
such as his "33 Days To Online Profits"

You won't just find pop-ups, but also links right in the sales
letter talking about his other related products.

Not only does this expose people to multiple products which enhances
his Profit Per Customer, but it also allows him to setup strong
links which help his search engine positioning

Tip 3: Setup and Support Affiliate Program

Folks, if you are not running your own affiliate program, and
supporting your affiliates - keeping contact as well as trainings,
then you are missing the boat on sales *** possibly as much as
100% or more increase in sales.

Over 50% of my traffic and sales come from affiliates.

There are many options including services such as Commission Junction
(www.cj.com), and software you use to manage your affiliate
programs, my favorites being:

1Automation Wiz for overall order processing, autoresponders and
affiliate management: http://www.infoproductcreator.com/part/ 1automationwiz

Ultimate Affiliate from Groundbreak.com:
http://www.infoproductcreator.com/part/gro undbreak

They both have trial periods so you can check them out before spending
a dime.

It's fair to say that every successful how to product marketer online
I know practices these 3 principles.

When work with ebook writers or other product entrepreneurs to increase
their success online through our consulting programs, we often
achieve incredible results by working on one of these 3 areas.

You can take your business to the next level too - and if you need
help, let us know, we'll be happy to share more information with
you.

Discover how to create your own best-selling eBooks,
Special reports or books to sell online ...AND keep
100% of the profits. Limited time complimentary access to
7-Part Minicourse will get you started quickly and
easily. Visit:
http://www.highertrustmarketing.com/

In The News:


Apple E-Books Trial May Affect Content Pricing Agreements
Forbes
This article is provided by PaRR (Policy and Regulatory Report), a newly launched product of The Mergermarket Group providing proprietary intelligence and research on competition law and sector-specific regulatory changes around the world. If the ...


Christian Science Monitor

The Apple e-book antitrust trial: Enter Barnes & Noble
Fortune
Barnes & Noble had put an e-book app on the iPhone App Store that summer as a way to prime the pump before it introduced the Nook, the e-book reader that was to compete with Amazon's Kindle. But it soon discovered that to sell New York Times ...
Apple Defends Itself in Government's E-Book Antitrust CaseHollywood Reporter
Apple Executive Defends Pricing in Case on E-BooksNew York Times (blog)
Apple e-mails are at the center of the DOJ e-book price-fixing trialChristian Science Monitor
Economic Times -MacNewsWorld -Silicon Valley Business Journal
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William and Mary News

New e-books available at William & Mary libraries
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William & Mary's libraries now offer access to more than 4,500 new e-books from three premier collections available through the Virtual Library of Virginia (VIVA). The Elsevier and Springer e-book collections cover the fields of science, technology ...


Wired

New DRM Will Change the Words in Your E-Book
Wired
The next e-book you buy might not exactly match the printed version. And those changes are there to make sure you're not a pirate. German researchers have created a new DRM feature that changes the text and punctuation of an e-book ever so slightly.

and more »

Paste Magazine

New E-Book DRM Technology SiDiM Is Kind of Terrifying
Flavorwire
As e-books become more prevalent, it stands to reason that the issue of e-book pirating would become more prevalent as well. To that end, researchers at Germany's Fraunhofer Institute are working on a new ebook DRM (digital rights management) system ...
New E-Book DRM to Change Wording to Combat PiracyPaste Magazine
Germans come up with novel ebook DRMTechEye

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The Apple e-books trial takes a detour into the absurd
Fortune
Moerer and his colleague Kevin Saul had both testified that Apple was "indifferent" to what kind of agreement the publishers signed with Amazon (AMZN), then the dominant e-book seller with a 90% market share. But in an e-mail in response to some price ...


CBS News

Couple's steamy romance e-books save their home
CBS News
With each book, their sales climbed higher. Then this spring, a romance called "Falling Into You" -- about a girl whose first love dies suddenly -- jumped onto the New York Times Best Seller list. Jasinda was out driving with her kids the day it hit #1 ...


'The issues have shifted' says the judge in the Apple e-book trial
Fortune
Then, perhaps thinking of the remarks she made before the trial began -- when she said she believed the government would be able to show by direct evidence that Apple "knowingly participated in and facilitated a conspiracy to raise prices of e-books ...
For Apple, Price-Fixing Trial Closes With a WinPublishers Weekly

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Apple e-books trial day 9: Steve Jobs takes the stage
Fortune
FORTUNE -- "Once Steve decided he wanted to pursue the e-bookstore, he got more and more excited." That was Apple (AAPL) senior vice president Eddy Cue, the alleged "ringmaster" of the conspiracy to raise e-book prices at the heart of U.S.A. v. Apple ...


Perth library sees doubling of e-book loans
Your Ottawa Region
Library Report 2012. The stream of people in and out of the Perth and District Union Library's Herriot Street doors is constant, though more people are walking out with e-readers under there arms than the old-fashioned dead tree variety of books ...

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