At War With The Internet

When it comes to sales of technology products over the Internet, there are now two factors that potential buyers must consider as possibly 'too good to be true'. In the past, there was only price to worry about. If the price was too low, buyer beware. But now a second factor has emerged, in the form of a new kind of company for web surfers to consider as possibly also 'too good to be true'. For if this company is 'good', then a new revolution on the web is about to occur. Because if this company is 'true', then the cleansing of the internet of corruption and lies has finally begun in earnest, with one company willing to police itself.

Enter TheHonestCompany.com, a website where its founder posts his experiences with internet fraud and his motives for fighting back against a corrupt web right on their home page. A trip to this companies 'about us' page serves to quickly establish their position as the anti-fraud internet company, numbering abusive tactics used by hoaxsters and detailing their humble beginnings from an LA area backyard garage to a B2B powerhouse that now offers almost 100,000 computer related items from a network of 23 distribution centers nationwide.

This may someday be 'made for the movies' stuff if it's true. Move over Microsoft, Apple, and HP ? here's what could (hopefully) be the beginning of another rags to riches story with an 'honest' plot twist! An honest reseller bashes Internet scammers, preferring to do business the hard way ? the honest way. Are we dreaming? Could this be real? Could the days when 'The Customer is King' be making a comeback in of all places, the web?

TheHonestCompany.com expects to earn a significant portion of the home and SMB computing technology markets web-based sales over the next few years.

"Top-tier technology resellers like CDW and CompUSA will not bother us as we will not impact them. They have decent reputations, loyal customers, and higher prices. It's the second-tier, priced-based 90% of their smaller competitors that we are fighting," says the founder of TheHonestCompany.com, David Johnston, "Those guys have corrupted the Internet and seriously hurt honest companies like ours. Every-time some scam web company rips off a customer, somewhere else a real person at a real company gets hurt too. By using honesty as a weapon, we intend bring the web consumer something they are starving for by making the web a better place to shop ? it's a dirty job that no other company was willing to be the first to start doing."

According to David, Internet technology consumers have no idea of the great extent that fraud permeates the web. He says that if every web consumer knew what he knew about the extent of internet fraud, they'd pick one or two honest, technology web sales companies to do business with and lay low for awhile, because he says he's got some serious mud to start slinging as his company gears up for an upcoming advertising and marketing blitz. "There's a massive pack of internet companies pretending to be real when they are not. Most other legitimate web companies have been acting rather sheepish. I intend to kill wolves by exposing them as what they really are to the Internet public."

David is a man on a mission, passionate and articulate in his vision of his companies place on the web and their future. He leaves no doubt about this as he summarizes his company's identity.

"TheHonestCompany.com is transforming the web purchasing experience by providing web shoppers with a trusted, reliable source of technology products along with prices far below those of most traditionally recognized web retailers. With a staff of top-notch industry professionals at its core, offering prompt and full service to each and every customer, The Company encourages phone calls from any customer with questions or comments before, during, and after a purchase. TheHonestCompany.com does not outsource, does not spam, and does not sell or share its customer's personal information. The company operates as a safe-haven for the price conscious customer leery of unbelievable prices from no-name websites, restoring confidence in buying over the web. This is business done right." Bravo, David. Honestly, it's about time!

Derek Kadonaga has worked in the retail technology industry for over 10 years, first as an executive with CompUSA. In the past several years he has applied his industry knowledge to helping technology start-ups.

In The News:


USA TODAY

With chip fabs gone, IBM's hardware future will be in high-end design
PCWorld
IBM may have sold off its chip manufacturing business, but don't count it out as a hardware force to be reckoned with. It still plans to fight on, developing faster computers and cognitive computing systems like Watson. IBM will pay $1.5 billion to ...
IBM offloads chip unitiT News
Weak Results at IBM as Its Strategy ShiftsNew York Times
IBM Earnings Fall as Customer Spending SlowsWall Street Journal
Tom's Hardware
all 799 news articles »

VentureBeat

Microsoft partners with Dell for cloud hardware & software
VentureBeat
That's a big deal from a competitive perspective, because top competitors Google and Amazon don't yet offer cloud-friendly hardware. The hardware-software combination will be available starting next month, said Scott Guthrie, executive vice president ...
Microsoft boosts Azure with high-performance instances, hybrid cloud hardwareGeekWire
Microsoft Offers Cloud Device to Battle Google and AmazonWired

all 210 news articles »

ZDNet

Apple Q4 2014 hardware sales: iPhone strong, and strongest ever Mac quarterly ...
ZDNet
Apple's Q4 2014 earnings are out, and the data provided gives us an insight into how well the company performed over the last quarter relative to historical data. Let's start with Apple's flagship product, the iPhone. Apple sold 39.3 million iPhones ...
Hardware and apps that make the most of Apple's HealthKitFinancial Times
iPhone 5S Vs iPad Mini: Hardware, Specs, Design, Display, And Price ...KDramaStars
Apple Sold 39.3M iPhones During The iPhone 6 Launch Quarter, 12.3M iPads ...TechCrunch (blog)
PCWorld -SlashGear -ITBusiness.ca
all 1,032 news articles »

Longtime Muskegon city leader, former owner of Heethuis Hardware, Bernie ...
Muskegon Chronicle
Heethuis long was known as being the owner of Heethuis Hardware, formerly of 460 Apple Ave., in Muskegon, a business he inherited from his father. He also was a noted city leader, leading the charge for downtown development as a city commissioner and ...


Inventec Joins Pica8, Inc.'s Expanding Hardware Ecosystem
Business Wire (press release)
PALO ALTO, Calif.--(BUSINESS WIRE)--Pica8®, Inc., the leader in open systems for software defined networking (SDN), today announced that Inventec has joined Pica8's hardware ecosystem. The ecosystem provides a path for all qualified ecosystem ...

and more »

Load The Game

PS4 Slim to be announced at E3 2015 – hardware and aesthetics improvements ...
Load The Game
The PS4 Slim will allegedly feature improved hardware and refined looks to further expand its player base and offer players a better gaming experience. The wheels might be already set in motion secretly behind closed doors by Sony developers, and it's ...
PS4 hardware bundle includes FIFA 15 and Minecraft for £350Computerandvideogames.com
PS4 Slim Expected to be Announced at E3 2015 - Will Likely Feature Improved ...WCCFtech

all 12 news articles »

Newfound tension for tech's old guard: Abandoning hardware that helped it soar
Washington Post
Computing giant IBM became one of the most iconic companies in the United States largely thanks to its groundbreaking hardware, securing a torrent of patents that spanned the tech world, from big servers to tiny chips. But after 10 straight quarters of ...

and more »

tuaw.com

iFixit teardown of iMac with 5K Retina display reveals hardware similar to ...
tuaw.com
While the 2014 iMac has a stunning new display, most internal components are similar to previous Apple Mac hardware. The SSD is the same drive that ships with Apple's late 2013 13-inch MacBook Pro, while the AirPort/Bluetooth card, logic board and ...
iMac with Retina 5K display: Hardware specsZDNet
Apple's Latest Moves Get Mixed Reviews, Missing 'Wow' FactorTop Tech News
Teardown Slices Into Apple 5K iMac, Upgrades Are Tricky, Not ImpossibleHot Hardware
Computerworld New Zealand -WCCFtech
all 494 news articles »

Geek

Super Smash Bros. loads 18 seconds faster on New 3DS hardware
Geek
I was a little surprised when Nintendo decided to refresh the 3DS hardware yet again. Could Nintendo really come up with enough new features to warrant purchasing its handheld hardware all over again? It turns out they probably have, especially if you ...

and more »

Network World

Anonabox backpedals on 'custom' hardware claims as Reddit points at...
Network World
The Kickstarter campaign for the tiny plug-and-play Tor-loaded Anonabox router quickly raised over a half million dollars, but one of the developers is backpedaling on 'custom' hardware claims as Redditers found the same hardware available for sale in ...
Tor Hardware Router anonabox Surpasses $500000 in 3 Days on KickstarterCrowdfund Insider
[Updated] Anonabox Delivers Plug-And-Play Privacy For All Your Web TrafficTechCrunch (blog)
With This Tiny Box, You Can Anonymize Everything You Do OnlineWired
Tom's Hardware
all 91 news articles »
Google News

Digital Cameras, Media, and Card Readers

With the dropping prices on digital cameras and digital media... Read More

A Look at Laser Toners

Laser toner is the ink for laser printers. It is... Read More

Ergonomic Products 101

Human beings are scaling new heights day by day. Markets... Read More

Inkjet Jargon Explained

With all the technical terms out there, it is becoming... Read More

Do You Feel Used by Computers?

Do You Feel Used by Computers?A look at second-user computer... Read More

A Review of Refurbished HP Laptops

HP refurbished laptops can be found on their website hpshopping.com.... Read More

War of the Disks: A Close-in Analysis of the Hard Disk Drive vs. the Solid State Disk

Much has been written about solid state disks (SSDs) becoming... Read More

Small Computers

Today, small form factor computers demolish the myth that bigger... Read More

The Importance of Ergonomic Products

Interestingly, ergonomics though sounds to be a modern and trendy... Read More

Top Three Factors to Consider While Choosing a Data Center for Your Business

Data Centers are the core of the Internet. The computer... Read More

Types Of Laptop Batteries

Throughout the years there have been many technologies involved with... Read More

Printer Cartridges - Step Back in History

You are working and trying to print out important documents... Read More

DVD Media

DVD is an optical disc storage media format that can... Read More

ESR Meter - The Capabilities To Check Beyond Electrolytic Capacitor

There is something good about esr meter because besides electrolytic... Read More

The Top 10 Must-Have Laptop Accessories

You've laid out good money for your laptop computer, but... Read More

What Can You Do With A Mac Mini?

If you have not seen the newest addition to the... Read More

Laptop Security -Where?d My Laptop Go?

Laptops are lovely. They are convenient, mobile, powerful and prestigious.... Read More

At War With The Internet

When it comes to sales of technology products over the... Read More

Preventing Tape Drive Failure

Contrary to popular belief, tape drives are generally robust and... Read More

Printers

Do you feel overwhelmed when buying a computer or a... Read More

Two Essential Accessories For Notebook Computers

A Good Notebook BagForget those that are bundled with your... Read More

How To Buy A Printer That Won?t Break The Bank

OK I confess I've bought at least 10 inkjet printers... Read More

Got The Message that You Need New Ink Cartridges?

We all know what it is like when that message... Read More

Easy to Execute!

Plug and play equipment or hardware solves the problem of... Read More

RAID Disk Recovery

RAID is short for Redundant Array of Independent (or Inexpensive)... Read More