When it comes to sales of technology products over the Internet, there are now two factors that potential buyers must consider as possibly 'too good to be true'. In the past, there was only price to worry about. If the price was too low, buyer beware. But now a second factor has emerged, in the form of a new kind of company for web surfers to consider as possibly also 'too good to be true'. For if this company is 'good', then a new revolution on the web is about to occur. Because if this company is 'true', then the cleansing of the internet of corruption and lies has finally begun in earnest, with one company willing to police itself.
Enter TheHonestCompany.com, a website where its founder posts his experiences with internet fraud and his motives for fighting back against a corrupt web right on their home page. A trip to this companies 'about us' page serves to quickly establish their position as the anti-fraud internet company, numbering abusive tactics used by hoaxsters and detailing their humble beginnings from an LA area backyard garage to a B2B powerhouse that now offers almost 100,000 computer related items from a network of 23 distribution centers nationwide.
This may someday be 'made for the movies' stuff if it's true. Move over Microsoft, Apple, and HP ? here's what could (hopefully) be the beginning of another rags to riches story with an 'honest' plot twist! An honest reseller bashes Internet scammers, preferring to do business the hard way ? the honest way. Are we dreaming? Could this be real? Could the days when 'The Customer is King' be making a comeback in of all places, the web?
TheHonestCompany.com expects to earn a significant portion of the home and SMB computing technology markets web-based sales over the next few years.
"Top-tier technology resellers like CDW and CompUSA will not bother us as we will not impact them. They have decent reputations, loyal customers, and higher prices. It's the second-tier, priced-based 90% of their smaller competitors that we are fighting," says the founder of TheHonestCompany.com, David Johnston, "Those guys have corrupted the Internet and seriously hurt honest companies like ours. Every-time some scam web company rips off a customer, somewhere else a real person at a real company gets hurt too. By using honesty as a weapon, we intend bring the web consumer something they are starving for by making the web a better place to shop ? it's a dirty job that no other company was willing to be the first to start doing."
According to David, Internet technology consumers have no idea of the great extent that fraud permeates the web. He says that if every web consumer knew what he knew about the extent of internet fraud, they'd pick one or two honest, technology web sales companies to do business with and lay low for awhile, because he says he's got some serious mud to start slinging as his company gears up for an upcoming advertising and marketing blitz. "There's a massive pack of internet companies pretending to be real when they are not. Most other legitimate web companies have been acting rather sheepish. I intend to kill wolves by exposing them as what they really are to the Internet public."
David is a man on a mission, passionate and articulate in his vision of his companies place on the web and their future. He leaves no doubt about this as he summarizes his company's identity.
"TheHonestCompany.com is transforming the web purchasing experience by providing web shoppers with a trusted, reliable source of technology products along with prices far below those of most traditionally recognized web retailers. With a staff of top-notch industry professionals at its core, offering prompt and full service to each and every customer, The Company encourages phone calls from any customer with questions or comments before, during, and after a purchase. TheHonestCompany.com does not outsource, does not spam, and does not sell or share its customer's personal information. The company operates as a safe-haven for the price conscious customer leery of unbelievable prices from no-name websites, restoring confidence in buying over the web. This is business done right." Bravo, David. Honestly, it's about time!
Derek Kadonaga has worked in the retail technology industry for over 10 years, first as an executive with CompUSA. In the past several years he has applied his industry knowledge to helping technology start-ups.
Toshiba offers a few of their refurbished laptops in the... Read More
If you are like most student's, money isn't exactly growing... Read More
Cleaning a laser printer, fax, or copier of laser toner... Read More
We all know what it is like when that message... Read More
It's not exactly breaking news that our world is becoming... Read More
Notebook Computers Are Sexy!Granted, the notebook computer may just be... Read More
As the proud owner of a laptop computer, you'll want... Read More
DVD is an optical disc storage media format that can... Read More
Moving the office network? How hard could it be? Anybody... Read More
Why are there faint areas or gaps in my print... Read More
Whereas 2D bar codes offer more security and safety for... Read More
Printer cartridge overheads can be a major expense for any... Read More
Well, we've all seen the advert, but that's not what... Read More
Business Consultants earn hundreds of thousands of dollars every year... Read More
There are three refurbished laptop battery types, each named for... Read More
Nowadays, more and more monitor comes in with flyback transformers... Read More
In electronic repair, most of the time i came across... Read More
With all the technical terms out there, it is becoming... Read More
What to do once your PC is infected with spyware,... Read More
PC cooling systems are one of the hottest - and... Read More
Tape drives remain the leading technology used by organizations for... Read More
Testing diodes is different from testing a resistor because you... Read More
The average home computer user definitely does not need a... Read More
Let's take a moment to think about the topic of... Read More
RFID technology is used frequently today and has been around... Read More
Are you tired of laying wires through your house, creeping... Read More
Crystal are use to keep the frequency of the clock... Read More
The importance of a bar code reader in this day... Read More
HP refurbished laptops can be found on their website hpshopping.com.... Read More
Someone recently asked me "I teach senior citizens in a... Read More
Inkjet printers were born in the 1980s, replacing the popular... Read More
Whenever there is a complaint about monitor contrast problem I... Read More
If you have not seen the newest addition to the... Read More
Data Centers are the core of the Internet. The computer... Read More
OverviewAs "generic", "remanufactured", and "new compatible" inkjet printer cartridges and... Read More
Many small businesses have considered connecting computers and other devices... Read More
For years, I smugly prided myself as a non-fax machine... Read More
1. Pocket DVD Wizard http://www.deprice.com/pocketdvdwizard.htmThe Pocket DVD Wizard allows you... Read More
A recent Tech Tip covered the basics of selecting a... Read More
Dell offers a full line of refurbished laptops on their... Read More
Digital voice recorders have become increasingly popular over the last... Read More
Whereas 2D bar codes offer more security and safety for... Read More
When you're studying for your CCNA exams, you're going to... Read More
We all know that we should back up our system... Read More
Many people simply go to the retail store and get... Read More
The number of different formats available in DVD drives can... Read More
When it comes to sales of technology products over the... Read More
Perhaps the biggest mistake people make when building their computer(s)... Read More
The USB standard has become the universal means of connection... Read More
When comparing refurbished laptop models, ask about these specifications:Central Processing... Read More
Computer Hardware Computer Hardware