Business Innovation ? the Value of Being Obvious

Creativity can be defined as problem identification and idea generation whilst innovation can be defined as idea selection, development and commercialisation.

There are other useful definitions in this field, for example, creativity can be defined as consisting of a number of ideas, a number of diverse ideas and a number of novel ideas.

There are distinct processes that enhance problem identification and idea generation and, similarly, distinct processes that enhance idea selection, development and commercialisation. Whilst there is no sure fire route to commercial success, these processes improve the probability that good ideas will be generated and selected and that investment in developing and commercialising those ideas will not be wasted.

the Value of Being Obvious

One of the most interesting aspects of creativity and innovation is the general perception of obviousness.

A major block that falls under the general grouping "evaluation apprehension," is people's fear of being perceived as obvious or unoriginal. However, there are many benefits to obviousness, including:

a) Being obvious means that you are creatively thinking as opposed to critically thinking. By filtering obvious statements you are evaluating when you should be concentrating on generating a number of ideas that will be evaluated later.

b) Being obvious is a measure of the true self as opposed to the self that is presented to the world. Through sustained obviousness, it is possible to strip away the layers of blocks that prevent good ideas flourishing.

c) By preventing the obvious, you are not controlling evaluation apprehension.

d) Being obvious results in some of the most interesting and valuable ideas.

These and other topics are covered in depth in the MBA dissertation on Managing Creativity & Innovation, which can be purchased (along with a Creativity and Innovation DIY Audit, Good Idea Generator Software and Power Point Presentation) from http://www.managing-creativity.com/

You can also receive a regular, free newsletter by entering your email address at this site.

You are free to reproduce this article as long as no changes are made and the author's name and site URL are retained.

Kal Bishop MBA, is a management consultant based in London, UK. He has consulted in the visual media and software industries and for clients such as Toshiba and Transport for London. He has led Improv, creativity and innovation workshops, exhibited artwork in San Francisco, Los Angeles and London and written a number of screenplays. He is a passionate traveller. He can be reached on http://www.managing-creativity.com/

In The News:


Wells Fargo Launches FinTech Innovation Lab
Forbes
Bipin Sahni, head of the bank's Innovation, Research and Development group, said companies were knocking on Wells Fargo's door but didn't understand how to work with the bank, which led to the idea of developing an accelerator program to help them.

and more »

Controversy in the Land of Disruptive Innovation
Institutional Investor (subscription) (blog)
Who could be against innovation? Enterprises embrace it as an indispensable ingredient of adaptation and growth, a key to overcoming uncertainty and competition and to ensuring survivability. Advocates often take their cues from The Innovator's Dilemma ...


Forget the “made in China” cliché, innovation is in China
Innovation Excellence (blog)
made in China Joe Biden asked us back in May to name a single innovative Chinese project. Anyone who's spent more than ten minutes watching China could name a few. China's drive to achieve the coveted “innovative” adjective, while far from over is ...

and more »

Nadworny: Why your innovation initiatives are failing
BurlingtonFreePress.com
The visual of sticky notes represents a lot of ideas and the thought is that those ideas are what drive innovation. Actually, they simply represent a lot of ideas, and not much more. Don't get me wrong; lots of sticky notes on walls are a good thing ...


Forbes

How To Implement Innovation Like Indiana Jones
Forbes
In my previous article, I discussed the benefits and perils of large Nazi armies in comparison to a one-man independent contractor driving innovation. For the follow-up, it's only fitting to look further into the culture of innovation through the ...


Fox Architects designs Emerson innovation center in Ohio
STLtoday.com
Building built through a partnership between Emerson Climate Technologies and the University of Dayton, the 40,000-square-foot innovation center will help drive the future of the global heating, ventilation, air conditioning and refrigeration industry.


Wisconsin Innovation Awards honor 10 winners
Milwaukee Journal Sentinel
Boucher and Matt Younkle, founder of Murfie.com and co-founder of Capital Entrepreneurs, came up with the idea for the awards after Younkle was a 2005 winner in the Chicago Innovation Awards. Their goal was to bring together innovative thinkers from a ...
Scanalytics, Stemina Among Wisconsin Innovation Awards WinnersXconomy

all 2 news articles »

Engineering innovation: lessons from history
The Engineer
There are many groups and individuals who are working very hard to identify the right conditions for innovation but, despite all the policy activity in this area, I believe that it is only by understanding the motivations for research, that we can ...


BetaBoston

Boston's innovation IPO lineup for the fall
BetaBoston
HubSpot (Cambridge), software for inbound marketing and website personalization. Seeking in IPO: $100 million. Read more: HubSpot files for $100 million IPO (Pictured at center is chief executive Brian Halligan) ...

and more »

Technical.ly Baltimore

Chesapeake Innovation Center to open new HQ with slew of events
Technical.ly Baltimore
C.A. Dutch Ruppersberger (D-Md.); cwist founder and CEO Chris Sleat; Julie Lenzer Kirk, director of the office of innovation and entrepreneurship at the U.S. Department of Commerce (and a former Maryland Center for Entrepreneurship staffer); and former ...

Google News

Thousands of Failures, but Thousands of Patents

Thomas Edison failed thousands of times before he revolutionized the... Read More

Is Mans Next Step Like A Can of Potted Meat?

Is it the dawning of the Age of Aquarius? For... Read More

Process Innovation

Creativity can be defined as problem identification and idea generation... Read More

Improve Your Small Talk - Gain Big Dividends!

Do you hate to make small talk? If so, you... Read More

Accelerate Your Learning

Although you may not currently be a student, learning is... Read More

Creativity Management ? Theres Nothing New Under the Sun

Creativity can be defined as problem identification and idea generation... Read More

Innovation Makes Leaders

Basically what innovation does is making your business unique and... Read More

Managing Creativity and Innovation, Part 2 of 2

Leaders, consultants and managers must be competent in at least... Read More

Prevention is Better Than Cure... Says Who?

You've likely heard this before... "An ounce of prevention is... Read More

Creativity, Innovation, and the Importance of Spontaneity

Spontaneity occurs when ideas or behaviours are expressed without evaluation.... Read More

Innovation Problems and The flow of Thought

The most progressive Think Tanks, Brain Trusts, research facilities in... Read More

Fire Evacuation Drill with a Difference

I had been given the task to organize a fire... Read More

Make Ideas Your (& Their) Own: Persuade Yourself and Others

Have you ever watched a TV program where the supporting... Read More

Innovation Management ? The Harsh Facts Of Life For All Innovators

Creativity can be defined as problem identification and idea generation... Read More

Solve Problems With A Word List

To creatively solve problems you need to get your mind... Read More

Success Tip From Yachting - Try To Fix The Problem Yourself

At 28, Ellen MacArthur is a world record holder. In... Read More

Business Innovation ? Good Thinking NOT Leadership

Creativity can be defined as problem identification and idea generation... Read More

Business Innovation ? Real Self versus the Trained Self

Creativity can be defined as problem identification and idea generation... Read More

Can We Change People?

There was a class of "challenged" children and many teachers... Read More

Business Innovation ? the Best Ideas

Creativity can be defined as problem identification and idea generation... Read More

Learn To Trust That Gut-Feeling

It just might save your lifeThink of the many times... Read More

Knowledge Gains in Innovation

Creativity can be defined as problem identification and idea generation... Read More

Business Innovation ? Confidence in People

Creativity can be defined as problem identification and idea generation... Read More

Innovation Management ? moving past the wall

Creativity can be defined as problem identification and idea generation... Read More

Mindfulness and Beliefs: Irrationally Yours

I can't help it--I am a confirmed neuroscience geek.So I... Read More