Business Innovation ? the Value of Being Obvious

Creativity can be defined as problem identification and idea generation whilst innovation can be defined as idea selection, development and commercialisation.

There are other useful definitions in this field, for example, creativity can be defined as consisting of a number of ideas, a number of diverse ideas and a number of novel ideas.

There are distinct processes that enhance problem identification and idea generation and, similarly, distinct processes that enhance idea selection, development and commercialisation. Whilst there is no sure fire route to commercial success, these processes improve the probability that good ideas will be generated and selected and that investment in developing and commercialising those ideas will not be wasted.

the Value of Being Obvious

One of the most interesting aspects of creativity and innovation is the general perception of obviousness.

A major block that falls under the general grouping "evaluation apprehension," is people's fear of being perceived as obvious or unoriginal. However, there are many benefits to obviousness, including:

a) Being obvious means that you are creatively thinking as opposed to critically thinking. By filtering obvious statements you are evaluating when you should be concentrating on generating a number of ideas that will be evaluated later.

b) Being obvious is a measure of the true self as opposed to the self that is presented to the world. Through sustained obviousness, it is possible to strip away the layers of blocks that prevent good ideas flourishing.

c) By preventing the obvious, you are not controlling evaluation apprehension.

d) Being obvious results in some of the most interesting and valuable ideas.

These and other topics are covered in depth in the MBA dissertation on Managing Creativity & Innovation, which can be purchased (along with a Creativity and Innovation DIY Audit, Good Idea Generator Software and Power Point Presentation) from

You can also receive a regular, free newsletter by entering your email address at this site.

You are free to reproduce this article as long as no changes are made and the author's name and site URL are retained.

Kal Bishop MBA, is a management consultant based in London, UK. He has consulted in the visual media and software industries and for clients such as Toshiba and Transport for London. He has led Improv, creativity and innovation workshops, exhibited artwork in San Francisco, Los Angeles and London and written a number of screenplays. He is a passionate traveller. He can be reached on

In The News:

UMass Amherst Library Opens 3D Printing Innovation Center
Library Journal
Part of the library's Digital Media Lab, the Innovation Center features 50 3D printers, several desktop 3D scanners, and MakerBot's proprietary Innovation Center Management Platform, which links all 50 printers together, enabling print queuing and mass ...


Innovation And Efficiency Drive U.S. Oil Supply And Demand
U.S. crude oil supply is noticeably on the rise. with weekly crude reserves significantly above the five-year average and headed sharply higher. Last week we learned that storage at Cushing, Oklahoma, reached 54.4 million barrels, a new high. Cushing ...

and more »

Maximizing innovation requires a strong patent system
Innovation How could anyone believe that innovation will be maximized, or could even exist at all, with a weak patent system that offers innovators little or no protection? A ridiculous as it seems there are many who believe that the patent system ...

and more »


The Innovation That Lets Low-Income People Profit From the Solar Energy Boom
A Colorado community solar farm is likely the first of many that lets people buy cheaper, greener electricity. Take Action. Share. Comments. Your Reach. Subscribe. Us. The Grand Valley Power Solar Farm will go online later this year. (Photo: Courtesy ...

and more »


Innovation On Two Wheels: How The Humble Bike Is Becoming Increasingly Smart
There's something moving between the wheels, and it's not only the pedals. The old, humble, bicycle is increasingly becoming a hotbed of innovation, with several companies trying to reinvent its main components, from the tires to the pedals and frame.

Payments CEOs Talk Commerce Innovation
Payments and technology is converging like never before, as traditional players mash up their capabilities and ideas with the new payments kids on the block. But they're all looking for the same thing when it comes to merging the two concepts — a way ...

Duke Chronicle

PayPal cofounder Peter Thiel urges student innovation
Duke Chronicle
Venture capitalist and entrepreneur Peter Thiel spoke on campus Monday as part of the Duke Innovation and Entrepreneurship Initiative Monday. Thiel—the billionaire cofounder of PayPal, also known for being the first outside investor in Facebook—spoke ...

Nebraska Innovation Campus repurposes fairground trees
Macon Telegraph (blog)
Last week, a boardroom table crafted from green ash trees was installed in the Innovation Commons to be used by various groups, according to developer Josh Berger. It took over 300 man-hours for Jay Ryan of Jay's Woods in Bennet to create the template ...

and more »

Los Angeles Times

Entrepreneurs launch Economic Innovation Group, a DC think tank
Los Angeles Times
"Our approach to public policy should leverage the lessons we learned as technology entrepreneurs and investors: take big risks, seek out innovative solutions, and don't shy away from big problems." Priorities include finding new ways to drive private ...
DC Inno Beat 3/31: Silicon Valley Lobbyist, Greentech and Pop-up ChaosDC Inno

all 7 news articles »

The Guardian

Alternative economy: the rise of social innovation in Berlin
The Guardian
“By presenting examples of successful, innovative business that also solve social problems. Innovation happens most naturally when people get together to build on ideas. By creating a digital space that makes social engagement more accessible to a ...

Google News

Innovation Management ? Ideas From The Most Embarrassing Experiences Of Life

Creativity can be defined as problem identification and idea generation... Read More

Innovation Makes Leaders

Basically what innovation does is making your business unique and... Read More

Business Innovation ? the Creative Process

Creativity can be defined as problem identification and idea generation... Read More

Innovation Management ? predicting winners

Creativity can be defined as problem identification and idea generation... Read More

Business Innovation ? Confidence through Competence

Creativity can be defined as problem identification and idea generation... Read More

Great Ideas and Radical or Disruptive Innovation

Creativity can be defined as problem identification and idea generation... Read More

Create An Idea Journal

When I first heard Jim Rohn talk about the importance... Read More

Creativity, Innovation, and the Importance of Spontaneity

Spontaneity occurs when ideas or behaviours are expressed without evaluation.... Read More

I Just Want to be Free - I Just Want to be Me!

It was a sunny Saturday in April 2003 in Myrtle... Read More

Innovation Management ? Famous Failures!

Creativity can be defined as problem identification and idea generation... Read More

Innovation Problems and The flow of Thought

The most progressive Think Tanks, Brain Trusts, research facilities in... Read More

Befriend Your Budget, This Yuletide and Always

It is that time of year again. Yuletide?Christmas in the... Read More

What to Do When You Are Chased by a Snake

I lived for several years on the Japanese island of... Read More

Starving for Intimacy

Some are seeking love in a bottle. Others look for... Read More

How To Be An Innovator In A World Of Change

Innovators are opportunity-oriented.What's the hidden opportunity in that problem? Where... Read More

Life ? The Teacher

You've probably heard the phrase "repetition is the mother of... Read More

Managing Creativity and Innovation, Part 2 of 2

Leaders, consultants and managers must be competent in at least... Read More

Can We Change People?

There was a class of "challenged" children and many teachers... Read More

Innovation Management ? 5 Ideas An Hour

Creativity can be defined as problem identification and idea generation... Read More

How to Turn Nothing Into Something

Excerpted from the Jim Rohn Weekend Seminar-Excelling in the New... Read More

Creativity Management and Good Ideas

Some ideas occur in the office and others occur away... Read More

Business Innovation ? the Value of Decision Makers

Creativity can be defined as problem identification and idea generation... Read More

How To Do What You Dont Want To

Before I reveal it, shall we review some things that... Read More

Facing a Resource Crunch? Read On!

Recently I read an excerpt from a new business innovation... Read More

Business Innovation ? Confidence in People

Creativity can be defined as problem identification and idea generation... Read More