Business Innovation ? the Value of Being Obvious

Creativity can be defined as problem identification and idea generation whilst innovation can be defined as idea selection, development and commercialisation.

There are other useful definitions in this field, for example, creativity can be defined as consisting of a number of ideas, a number of diverse ideas and a number of novel ideas.

There are distinct processes that enhance problem identification and idea generation and, similarly, distinct processes that enhance idea selection, development and commercialisation. Whilst there is no sure fire route to commercial success, these processes improve the probability that good ideas will be generated and selected and that investment in developing and commercialising those ideas will not be wasted.

the Value of Being Obvious

One of the most interesting aspects of creativity and innovation is the general perception of obviousness.

A major block that falls under the general grouping "evaluation apprehension," is people's fear of being perceived as obvious or unoriginal. However, there are many benefits to obviousness, including:

a) Being obvious means that you are creatively thinking as opposed to critically thinking. By filtering obvious statements you are evaluating when you should be concentrating on generating a number of ideas that will be evaluated later.

b) Being obvious is a measure of the true self as opposed to the self that is presented to the world. Through sustained obviousness, it is possible to strip away the layers of blocks that prevent good ideas flourishing.

c) By preventing the obvious, you are not controlling evaluation apprehension.

d) Being obvious results in some of the most interesting and valuable ideas.

These and other topics are covered in depth in the MBA dissertation on Managing Creativity & Innovation, which can be purchased (along with a Creativity and Innovation DIY Audit, Good Idea Generator Software and Power Point Presentation) from http://www.managing-creativity.com/

You can also receive a regular, free newsletter by entering your email address at this site.

You are free to reproduce this article as long as no changes are made and the author's name and site URL are retained.

Kal Bishop MBA, is a management consultant based in London, UK. He has consulted in the visual media and software industries and for clients such as Toshiba and Transport for London. He has led Improv, creativity and innovation workshops, exhibited artwork in San Francisco, Los Angeles and London and written a number of screenplays. He is a passionate traveller. He can be reached on http://www.managing-creativity.com/

In The News:


MIT to Pioneer Science of Innovation
Wall Street Journal (blog)
“Innovation – identified by MIT economist and Nobel laureate Robert Solow as the driver of long-term, sustainable economic growth and prosperity - has been a hallmark of the Massachusetts Institute of Technology since its inception.” Thus starts The ...


Boston Globe

Mayor Walsh Taps The Venture Café Foundation to Run the Roxbury Innovation ...
BostInno
Mayor Marty Walsh announced Friday that The Venture Café Foundation will operate the soon-to-be-opened Roxbury Innovation Center located in the revamped Bruce C. Bolling Municipal Building in Dudley Square. Further, SkyLab has been tapped to ...
Nonprofit wins bid to run Roxbury incubatorBoston Globe
Venture Cafe to run Roxbury incubatorBoston Herald

all 27 news articles »

TechCrunch

How Mobile And Social Feeds Government's Appetite For Innovation
TechCrunch
Editor's note: Anne Altman is the general manager of IBM U.S. Federal and Government Industries. Applications that simply deliver information can be useful, but government agencies are now pushing user engagement to new heights. With 173 million ...


Finding a Better Word for Innovation
Innovation Excellence (blog)
According to a recent Capgemini study, four in 10 executives claim a chief innovation officer. Yet the findings show a dark side. Most of the executives interviewed claim that the role is “for appearances” and that there is not a clear strategy for ...


Forbes

Copycat To Copyright: Marginal Innovations Are More Disruptive Than You Think
Forbes
I'm a fan of Harvard Business School professor and best-selling author Clayton Christensen. Christensen's research focuses on what he terms “disruptive innovation,” or those innovations that target non-consumption with products that are inferior but ...


Hallettsville foundation awards Innovation Teaching Fall Grants
Victoria Advocate
The Hallettsville Education Foundation awarded $4,956.66 to eleven teachers, on all three campuses in the district for innovative teaching approaches for their classrooms/students. Several Education Foundation Board members formed their own version of ...

and more »

Wichita Business Journal

The added ingredient to the Wichita innovation community this year: Buy-in
Wichita Business Journal
Bardo isn't connected with some of the city's grassroots innovation- and startup-focused projects, but he's helped to cement their credibility, convincing community leaders that innovation is Wichita's ticket to growth in the future. That innovation ...


Utah wins highway safety funds through innovation
Standard-Examiner
The funding comes from the FHWA Accelerated Innovation Deployment Demonstration program, which will ultimately invest $30 million in incentive funding for federal, state, local and tribal government agencies to hasten their use of these innovative ...


CNNMoney

Michael Bloomberg: Cities drive innovation
CNNMoney
More and more cities are becoming engines of policy innovation, searching for bold new solutions to tough problems that Washington has failed to address. Coming up with innovative new ideas requires creative thinking based on rigorous data analysis.


MinnPost

Honoring public-sector innovation across Minnesota
MinnPost
Last week, the Humphrey School of Public Affairs at the University of Minnesota held the annual Minnesota Local Government Innovation Awards Program, sponsored by the Bush Foundation. Twenty Minnesota cities, counties, schools, and townships were ...

Google News

Discontinuous Innovation

Creativity can be defined as problem identification and idea generation... Read More

Innovation Management ? moving past the wall

Creativity can be defined as problem identification and idea generation... Read More

A Time for Rebellion!

When is it right for you to rebel against the... Read More

Business Innovation ? the Best Ideas

Creativity can be defined as problem identification and idea generation... Read More

Change Is a Skill Development Learning Process

Change, like almost every other life experience, is a learning... Read More

Take Your Good Idea One Step Further

Whether you're an executive, manager, professional, or entrepreneur, you need... Read More

Improve Your Business Dealings with Improvisation

"Nothing is accidental ... use everything." -- Keith JohnstoneEven the... Read More

Is Mans Next Step Like A Can of Potted Meat?

Is it the dawning of the Age of Aquarius? For... Read More

Business Innovation ? the Value of Frameworks

Creativity can be defined as problem identification and idea generation... Read More

Creating Opportunity

An enterprising person is one who comes across a pile... Read More

Innovation Management ? Ideas From The Most Embarrassing Experiences Of Life

Creativity can be defined as problem identification and idea generation... Read More

Harness the Power of Skill Sets and Mindsets

When you have a problem, sometimes you need a new... Read More

Creativity and Innovation Management ? Decision Makers

Creativity can be defined as problem identification and idea generation... Read More

Seeking Initiative and Innovation? Reward Failure!

Based on Proprietary Research"If you want to increase initiative and... Read More

Imagination

Imagination is the unreal, real state of mind, where all... Read More

Business Innovation ? Blocking: Saying YES or NO

Creativity can be defined as problem identification and idea generation... Read More

Great Ideas and Radical or Disruptive Innovation

Creativity can be defined as problem identification and idea generation... Read More

Life ? The Teacher

You've probably heard the phrase "repetition is the mother of... Read More

Innovation Management: Trying Out New Ideas

Creativity can be defined as problem identification and idea generation... Read More

Going Seamless: Dissolving the Brain Divide

Are you a right-brainer or a left-brainer?The greatest thinkers are... Read More

Intuition Power In Three Steps

Have you ever used your intuition to solve problems? Can... Read More

Peace Alliance vs. Fighting a Battle

We read in the press about the "War on Drugs"... Read More

Starving for Intimacy

Some are seeking love in a bottle. Others look for... Read More

Putting Your Ideas Into Action

Ideas are everywhere. Some are small and seemingly insignificant. Others... Read More

Business Innovation ? Small Changes, Big Effects

Creativity can be defined as problem identification and idea generation... Read More