Six Golden Rules Of Pay Per Click Marketing Campaign

What are pay per click engines?

Pay per click engines as the name suggests, webmasters have to pay a fee for each click coming from search engine results. Depending on how much the person bids for a keyword over his competitor his website will be positioned in the search engine results.

How pay per click search engines work?

For example if a webmaster bids $0.07 on the term 'tennis shoes'. If no other webmaster bids more than this, he will stay in 1st position. If second webmaster bids $0.08, then second one goes to 1st position. Basically this is like auction procedure for No.1 position.

So what are SIX Golden tips to work with Pay per click search engines?

RULE No. 1: Keywords:

Select your keywords carefully so that every keyword reflects your product. General keywords bring general public.

For example if you are offering search engine optimization service to webmasters, 'search engine' will be a general keyword for you. 'search engine optimization' , 'good search engine ranking' etc,. will be your good target keywords.

Another thing you have to remember is targeting your keywords. Like any geographical locaton specific to your product or any specific language...Some search engines like Google offer this feature to target the keywords based on the countries and language.

RULE No. 2: Write a compelling ad:

Most of the times the pay per click search engine services limits your ad characters and length. So try to keep the keyword in the ad headline and the body.

By doing so, you will get higher click thrus for tha ads. This will be very useful with Google, which determines your position not only by your bidding amount but also click thru ratio. Google editors won't allow you to use keyword more than once in your ad. It is to make use of your ad space more efficiently.

See the example below-

"Ebay ebook: Every thing about How to make money on ebay! An Easy to follow Guide!!"

"Ebay ebook that Stands in numder ONE position in Clickbank Market place as a Top Seller. See the Proof!"

Certainly anybody can say that the second one pulls traffic than the first ad.

Try different ones and see what pulls more traffic for you. Check your spelling and grammer twice before submitting your ads.

RULE No. 3: Don't enter in to Bidding war:

Keep an eye on your Return on Investment. (ROI) It is not that easy to resist the temptation of being number one on pay per click engine listings especially for the beginners. Always decide an amount how much you are going to spend on advertising campaigns. Depending on that devide certain percentage to PPCs.

With reasonable bidding amount you can get good amount of traffic from PPCs.

RULE No. 4: Monitor your bidding amount:

Most of the people bid once and don't remember about it for weeks. Monitor your bid amount after logging in to your accounts. Do this atleast once in every 4-7 days.

For example, If you go to overture.com and search for some of the the keywords, you can find the first positions paying $0.87, $0.85, 0.35 for the first three rankings. Don't you see who will be benefited by this? You can get the first and second position for $0.37 and $0.36 respectively.

So always keep an eye on your bidding amount.

RULE No. 5: Landing page:

After clicking on your link and coming to your website, don't let them search for the product for which they came to your site. Directly landing on the product page is always a good idea and saves lot of your visitor's time.

RULE No.6: Track your results:

Put some source code at the end of URL. Or submit different landing page for your product. So people coming to that URL can be tracked through a good weblogger. More on tracking your ad campaigns is at: http://www.webmasters-central.com/wprofits/tracking.shtml

About The Author

Radhika Venkata

Subscribe to 'EbookBiz Magazine' which is completely focused on ebook business and Internet Marketing. Receive FREE Ebooks with Resale rights every month!

http://www.ebooks-world.com/freetosell.shtml

Webmaster Resources: List Your product, ezine or web site free!

http://www.webmasters-central.com/

In The News:


Why you should care about PPC advertising
Marketing Pilgrim
I know I'm not an independent advisor – working for Bing – but knowing search and knowing personally people behind many a small business I'd simply like to tell you why I believe pay per click advertising may benefit you. 'If only they'd start a PPC ...
Practical Tips To Optimize Your PPC Advertising This YearIMSoup

all 7 news articles »

SEO & PPC Q1 2014 Trends: '(not provided)', Mobile & Bing Ads All Grow [Reports]
Search Engine Watch
It's that time of year when Q1 “state of” reports are published to demonstrate where 2014 stands today. On the organic side of things, reports show “(not provided)” keyword data in Google is holding strong at about 85 percent, and has since October ...

and more »

A beginner's guide to the difference between PPC and SEO
Marketing Pilgrim
As we mentioned in this blog post we started a blog post series to make sure anyone is able to find information on our blog about pay per click advertising 'basics'. When I ask people running their own business if they are investing in pay per click ...


Direct Marketing News

Mobile PPC ad fraud loophole exposed by agency
BizReport
By taking to the streets of Las Vegas and Manhattan, Platinum Marketing employees were able to show that the same mobile PPC ad could be accessed repeatedly - and incur a charge to advertisers each time - just by changing their location by as little as ...
News Byte: Advertisers Pay for Bogus Mobile ClicksDirect Marketing News

all 3 news articles »

Small Business Trends

Spotlight on Righteous Marketing: Dedicated to PPC Campaigns
Small Business Trends
But they also look at the big picture, to make sure pay-per-click ad campaigns work hand in hand with a small business's other marketing. “We understand how PPC fits in the overall marketing mix and can support other areas such as email marketing ...


Platinum Web Marketing Pauses Mobile Pay-Per-Click Advertising for Its Clients ...
PR Web (press release)
Platinum Web Marketing ran an experiment and determined that customers who use pay-per-click (PPC) services, including Google AdWords, Yahoo Search Marketing, and Bing Ads, are at risk of being overcharged for fraudulent clicks on mobile devices.

and more »

Eastbourne Herald

Benefits from pay-per-click advertising are more instant and better defined
Eastbourne Herald
PPC advertising provides an excellent vehicle to get in front of new audiences or to try new markets with immediate effect and super focused such as running a two hour lunchtime campaign over five days. 4. Learn More About Your Online Competitors.
Paid vs. Organic: Which Traffic Source Is Better?Business 2 Community

all 5 news articles »

JumpFly PPC Advertising News (blog)

The Growing Importance of AdWords Ad Extensions
JumpFly PPC Advertising News (blog)
BLOG-adext Since their introduction in 2009, Google AdWords ad extensions have been a powerful and effective PPC advertising feature. The various types of ad extensions allow advertisers to show additional information about their business within ads, ...


SSD, Inc. Offers 'Free' Pay-Per-Click Online Advertising Campaign
PR Newswire (press release)
HOUSTON, April 1, 2014 /PRNewswire-iReach/ -- SSD Fair Marketing is offering a no-risk pay-per-click (PPC) ad marking service that provides the benefits of strategically focused PPC account management without a long-term contract and no up-front costs.

and more »

Business 2 Community

Tips for Starting a Pay Per Click Advertising Campaign
Business 2 Community
Pay per click advertising involves setting up ads for your site, but you only pay for those customers who land on your website by clicking on the relevant link. While it's a simple concept, PPC website management can be very time consuming or involve ...

Google News

Pay Per Click Advertising Can Be Very Risky Business

Click fraud is an unfortunate byproduct of the pay per... Read More

5 Tips to Pay-Per-Clicking

Hi, my name is Darryl Power and I have been... Read More

Google AdSense Fraud - Deep Insight

It's worthwhile to examine Google's definition of Google AdSense and... Read More

Adsense Tricks to Explode Your Profits

Lots of people say to make your ads blend in.... Read More

A Smart Trick for Attracting Higher Paying AdSense Ads

There are no guarantees in life, so I don't guarantee... Read More

Choosing the Right Strategy for Your Online Business: Pay for Inclusion vs Pay per Click

Back in the old days of the Internet - in... Read More

Advertising Your Work From Home Internet Business With PPC Search Engines

If you want to make money online with a work... Read More

Want Higher Adsense Earnings? Then Optimize Site Navigation

Webmasters know that Adsense generates a sizeable source of additional... Read More

Google Adwords ? Online Riches Without Owning A Website Or Product!

Did you know that you can make money from Google... Read More

Keywords, How to Find Them, and Use Them Effectively

To be a successful affiliate marketer takes a ton of... Read More

How To Screen Your Visitors When Using Pay Per Click Advertising

If you are using pay per click advertising, I don't... Read More

Adwords & Adsense: A Beginners Guide

The Mechanism First a brief glossary of terms: Adwords: The... Read More

Discover the Art of the Pay-per-Click Start (Round 1 of 2)

Setting up a pay-per-click campaign is simple, right? Practically all... Read More

So You Want Big Profits From Your AdWords PPC Advertising Campaigns?

So You Want Big Profits From Your AdWords PPC Advertising?... Read More

Sell Multiple Products Through a Single ClickBank Account

A ClickBank merchant account allows you to define and sell... Read More

AdWords Campaign Set Up Tips - Part Two

Ready for more tips on how to make your AdWords... Read More

Google Sued Over Click Fraud in Adwords

On June 24, 2005, a lawsuit was filed against Google... Read More

How to Increase Your Adsense Revenue

If you're a webmaster, you've probably heard about Google's Adsense.... Read More

How to Make Every AdSense Ad on the Google Network Pay You!

Wouldn't it be great if every keyword in Google's entire... Read More

What Should You Know About Search Engines and Pay-Per-Click?

Here's a fact for you, 85 to 95% of Websites... Read More

Find Powerful Keyword Phrases in Five Easy Steps!

You may not realize it, but in the next few... Read More

Choosing the Right Keywords for Your Pay Per Click Advertising Campaign

Introduction:Of all the important decisions that go into a successful... Read More

How You Can Make Serious Money Self-publishing With Adsense

Some folks may think that self-publishing began with the invention... Read More

Why Paid Inclusion is Better than PPC Advertising

When search engines pay website owners a percentage of the... Read More

How Does Pay Per Click Marketing Work?

So how do people find my website? This is by... Read More