Six Golden Rules Of Pay Per Click Marketing Campaign

What are pay per click engines?

Pay per click engines as the name suggests, webmasters have to pay a fee for each click coming from search engine results. Depending on how much the person bids for a keyword over his competitor his website will be positioned in the search engine results.

How pay per click search engines work?

For example if a webmaster bids $0.07 on the term 'tennis shoes'. If no other webmaster bids more than this, he will stay in 1st position. If second webmaster bids $0.08, then second one goes to 1st position. Basically this is like auction procedure for No.1 position.

So what are SIX Golden tips to work with Pay per click search engines?

RULE No. 1: Keywords:

Select your keywords carefully so that every keyword reflects your product. General keywords bring general public.

For example if you are offering search engine optimization service to webmasters, 'search engine' will be a general keyword for you. 'search engine optimization' , 'good search engine ranking' etc,. will be your good target keywords.

Another thing you have to remember is targeting your keywords. Like any geographical locaton specific to your product or any specific language...Some search engines like Google offer this feature to target the keywords based on the countries and language.

RULE No. 2: Write a compelling ad:

Most of the times the pay per click search engine services limits your ad characters and length. So try to keep the keyword in the ad headline and the body.

By doing so, you will get higher click thrus for tha ads. This will be very useful with Google, which determines your position not only by your bidding amount but also click thru ratio. Google editors won't allow you to use keyword more than once in your ad. It is to make use of your ad space more efficiently.

See the example below-

"Ebay ebook: Every thing about How to make money on ebay! An Easy to follow Guide!!"

"Ebay ebook that Stands in numder ONE position in Clickbank Market place as a Top Seller. See the Proof!"

Certainly anybody can say that the second one pulls traffic than the first ad.

Try different ones and see what pulls more traffic for you. Check your spelling and grammer twice before submitting your ads.

RULE No. 3: Don't enter in to Bidding war:

Keep an eye on your Return on Investment. (ROI) It is not that easy to resist the temptation of being number one on pay per click engine listings especially for the beginners. Always decide an amount how much you are going to spend on advertising campaigns. Depending on that devide certain percentage to PPCs.

With reasonable bidding amount you can get good amount of traffic from PPCs.

RULE No. 4: Monitor your bidding amount:

Most of the people bid once and don't remember about it for weeks. Monitor your bid amount after logging in to your accounts. Do this atleast once in every 4-7 days.

For example, If you go to overture.com and search for some of the the keywords, you can find the first positions paying $0.87, $0.85, 0.35 for the first three rankings. Don't you see who will be benefited by this? You can get the first and second position for $0.37 and $0.36 respectively.

So always keep an eye on your bidding amount.

RULE No. 5: Landing page:

After clicking on your link and coming to your website, don't let them search for the product for which they came to your site. Directly landing on the product page is always a good idea and saves lot of your visitor's time.

RULE No.6: Track your results:

Put some source code at the end of URL. Or submit different landing page for your product. So people coming to that URL can be tracked through a good weblogger. More on tracking your ad campaigns is at: http://www.webmasters-central.com/wprofits/tracking.shtml

About The Author

Radhika Venkata

Subscribe to 'EbookBiz Magazine' which is completely focused on ebook business and Internet Marketing. Receive FREE Ebooks with Resale rights every month!

http://www.ebooks-world.com/freetosell.shtml

Webmaster Resources: List Your product, ezine or web site free!

http://www.webmasters-central.com/

In The News:


Tech Cocktail

6 Common Mistakes to Avoid in Your AdWords Campaign
Tech Cocktail
Internet marketers know that using pay-per-click (PPC) advertising is a brilliant way to drive traffic to their websites. By implementing well-placed, keyword-based PPC ads, Internet marketers can swiftly and economically produce more leads, and ...


5 PPC Mistakes You Need to Stop Making Now
Business 2 Community
You are going to make some mistakes in your pay-per-click marketing endeavors, but some PPC mistakes will hurt your campaign more than others. Often times business owners will avoid focusing on the one thing that matters the most in PPC advertising: ...


5 Step Pay Per Click Advertising for Startups
Business 2 Community
With a well thought out campaign, PPC advertising can provide the convenience of being able to turn website traffic on and off like a faucet. While no startup should put their traffic generation eggs in one basket, pay per click advertising can help ...


Business 2 Community

6 Tips to Auditing Your Business's PPC Campaigns
Business 2 Community
A well-structured campaign enables you customize ad copy, landing pages, keywords and bid strategy to effectively reach each segment of your target demographic. Campaigns should be differentiated based on service lines, products or current promotional ...


Breezeads.com to Launch a Custom PPC Ads Package for Small Businesses ...
DigitalJournal.com
Breezeads.com, a leading pay per click network and Google Adwords alternative, has confirmed that it is working on a new custom ads package designed to target small businesses looking to make the most out of online advertising without having to spend a ...

and more »

What is PPC? "Party Planning" Your Ad Campaign
Business 2 Community
In general, a lot of PPC advertising takes place through search engines. Google has the largest program by far, but that doesn't mean you should use them as your only ad source. Other search engines offer PPC advertising as well, like Bing, Yahoo, and us.


Increase Traffic Through Pay Per Click Advertising
WhaTech
There are many advertising companies that exist only on papers, which are involved in fraudulent activities. So you have to be more cautious while advertising company for your advertising campaigns. Pay per click advertising under Martand Technologies ...


Search Engine Watch

Apparel PPC: Zappos Dominates the Competition
Search Engine Watch
In 2007 Zappos expanded its footprint by selling apparel and accessories, which broadened their reach in the online retail market. Drilling down on the performance based on the ad spend of each advertiser reveals which companies had the most effective ...


Business 2 Community

7 Most Frequently Asked PPC Questions (And Answers)
Business 2 Community
7 Most Frequently Asked PPC Questions (And Answers) image PPC FAQs Are you a marketing director or business owner who oversees your company's PPC advertising efforts but aren't involved in the day-to-day management? While you may not need to ...


Business 2 Community

5 Reasons Why SEO and PPC Are a Successful Combination in Online Business
Business 2 Community
Having two media spaces, like PPC and SEO, allows you to experiment more than you could with just one. For example, if you've got a new idea for PPC advertising, test it on your SEO first and see what happens. The more outlets you have to perform ...
Bruce Clay India Launches Powerful PPC Optimization Technology With ...Virtual-Strategy Magazine (press release)

all 5 news articles »
Google News

The Future of PPC Advertising

For those of you who haven't used a Pay Per... Read More

It Makes Sense to Add AdSense to Your Blog

Google AdSense is easy to install on a web page... Read More

5 Critical Pay-Per-Click Tips

Pay-Per-Click (PPC) advertising is a good supplement to natural search... Read More

The One Simple Trick That Can Double Your Adsense Revenue

I've been working with Google's Adsense program for a while... Read More

Maximise Your AdSense Earnings

As a blog or site owner, you can make some... Read More

How to Use Pay Per Click Marketing, the Emoneyreport Way!

The cycle of affiliate programs and money making ventures goes... Read More

Articles and Adsense

Google Adsense is a hot topic in the Internet Marketing... Read More

Cost Per Click Bid Management

Cost per click or pay per click is a common... Read More

How to Tap into the Google AdWords PPC Goldmine?

Dear friends,Google, the most populated search engine on the Internet,... Read More

What is PTRE and Is It Worth Your Time?

PTRE stands for Paid To Read Email programs. Online companies... Read More

AdWords Work: They Really Do!

In 2003 I was accepted by Google into their AdSense... Read More

Secret Reasons Why Some Businesses Can Afford to Bid Ridiculous, Amounts On Pay-Per-Click Keywords

The other day I was talking to one of my... Read More

Advertising Your Work From Home Internet Business With PPC Search Engines

If you want to make money online with a work... Read More

Work Your Google AdSense to the Bone!

You got your website, you got your AdSense account, you... Read More

How To Find Your Own Valuable Adsense Keywords For Free

There's tons of money to be made from the Google... Read More

Google AdWords: Like Playing The Lottery

A "dollar and a dream," is all you need said... Read More

How to Profit from Knowing the Most Expensive Keywords

By knowing the most expensive keywords on the internet, you... Read More

5 Top Tips for Maximizing Your Adsense Profits

1: The ideal Google AdSense page should have great content... Read More

Local Business Advertising & Google Adwords

"I don't need the Internet to advertise - I'm a... Read More

Relevant Ads Increase Adsense Profits

If you've started using Adsense as a way to increase... Read More

Who Else Wants To Maximize Their Google Adwords Success?

Who Else Wants To Maximize Their Google Adwords... Read More

Top 5 Secrets to Making Money with Adsense

Did someone tell you you can make money easily with... Read More

ClickBank Link Theft: Is It Really That Bad?

If you have visited any of the affiliate-related websites or... Read More

How to Help Google Make Up Its Mind

As an AdSense sponsoring web site, your goal is to... Read More

Pay Per Click Advertising Can Be Very Risky Business

Click fraud is an unfortunate byproduct of the pay per... Read More