Six Golden Rules Of Pay Per Click Marketing Campaign

What are pay per click engines?

Pay per click engines as the name suggests, webmasters have to pay a fee for each click coming from search engine results. Depending on how much the person bids for a keyword over his competitor his website will be positioned in the search engine results.

How pay per click search engines work?

For example if a webmaster bids $0.07 on the term 'tennis shoes'. If no other webmaster bids more than this, he will stay in 1st position. If second webmaster bids $0.08, then second one goes to 1st position. Basically this is like auction procedure for No.1 position.

So what are SIX Golden tips to work with Pay per click search engines?

RULE No. 1: Keywords:

Select your keywords carefully so that every keyword reflects your product. General keywords bring general public.

For example if you are offering search engine optimization service to webmasters, 'search engine' will be a general keyword for you. 'search engine optimization' , 'good search engine ranking' etc,. will be your good target keywords.

Another thing you have to remember is targeting your keywords. Like any geographical locaton specific to your product or any specific language...Some search engines like Google offer this feature to target the keywords based on the countries and language.

RULE No. 2: Write a compelling ad:

Most of the times the pay per click search engine services limits your ad characters and length. So try to keep the keyword in the ad headline and the body.

By doing so, you will get higher click thrus for tha ads. This will be very useful with Google, which determines your position not only by your bidding amount but also click thru ratio. Google editors won't allow you to use keyword more than once in your ad. It is to make use of your ad space more efficiently.

See the example below-

"Ebay ebook: Every thing about How to make money on ebay! An Easy to follow Guide!!"

"Ebay ebook that Stands in numder ONE position in Clickbank Market place as a Top Seller. See the Proof!"

Certainly anybody can say that the second one pulls traffic than the first ad.

Try different ones and see what pulls more traffic for you. Check your spelling and grammer twice before submitting your ads.

RULE No. 3: Don't enter in to Bidding war:

Keep an eye on your Return on Investment. (ROI) It is not that easy to resist the temptation of being number one on pay per click engine listings especially for the beginners. Always decide an amount how much you are going to spend on advertising campaigns. Depending on that devide certain percentage to PPCs.

With reasonable bidding amount you can get good amount of traffic from PPCs.

RULE No. 4: Monitor your bidding amount:

Most of the people bid once and don't remember about it for weeks. Monitor your bid amount after logging in to your accounts. Do this atleast once in every 4-7 days.

For example, If you go to overture.com and search for some of the the keywords, you can find the first positions paying $0.87, $0.85, 0.35 for the first three rankings. Don't you see who will be benefited by this? You can get the first and second position for $0.37 and $0.36 respectively.

So always keep an eye on your bidding amount.

RULE No. 5: Landing page:

After clicking on your link and coming to your website, don't let them search for the product for which they came to your site. Directly landing on the product page is always a good idea and saves lot of your visitor's time.

RULE No.6: Track your results:

Put some source code at the end of URL. Or submit different landing page for your product. So people coming to that URL can be tracked through a good weblogger. More on tracking your ad campaigns is at: http://www.webmasters-central.com/wprofits/tracking.shtml

About The Author

Radhika Venkata

Subscribe to 'EbookBiz Magazine' which is completely focused on ebook business and Internet Marketing. Receive FREE Ebooks with Resale rights every month!

http://www.ebooks-world.com/freetosell.shtml

Webmaster Resources: List Your product, ezine or web site free!

http://www.webmasters-central.com/

In The News:


Search Engine Land

5 PPC Testing Myths & Mistakes: How To Avoid Them!
Search Engine Land
If you're super smart, you'll also incorporate winning test data into other aspects of your online marketing like SEO, website copy, Facebook advertising and more. You can be a winner at PPC advertising if you take heed and avoid the pitfalls of A/B ...


Dentistry IQ

How to use pay per click (PPC) advertising to grow your dental practice
Dentistry IQ
Google AdWords is a powerful platform for building your dental brand in your local geographic region. It can be key to building awareness and bringing in new patients. Search offers the ability to target users looking for services in your local area.
YP releases PPC search product, continues trend of PPC releasesDigital Journal
7 Common Mistakes Companies Make With Google AdWordsEntrepreneur

all 6 news articles »

topseos.com Awards Disruptive Advertising Third Best PPC Management ...
Marketwired (press release)
NAPLES, FL--(Marketwired - March 17, 2015) - The leading provider of reviews and ratings on digital marketing, topseos.com, has announced Disruptive Advertising as the third best pay per click management company for the month of March 2015.

and more »

National Mortgage Professional Magazine

Pay Per Click: Defined
National Mortgage Professional Magazine
PPC stands for “Pay Per Click,” an Internet advertising model used to direct traffic to your Web site, where an advertiser pays the publisher when the ad is clicked. PPC can be an effective way to supplement your inbound marketing efforts, and are ...


topseos.com Names Disruptive Advertising as the Third Best Pay Per Click ...
Marketwired (press release)
NAPLES, FL--(Marketwired - March 27, 2015) - The independent authority on search marketing solutions, topseos.com, has named Disruptive Advertising the 3rd best pay per click management company for March 2015. Disruptive Advertising was selected ...

and more »

topseos.com Names Disruptive Advertising as the Third Best PPC Management ...
MarketWatch
NAPLES, FL, Mar 20, 2015 (Marketwired via COMTEX) -- topseos.com has named Disruptive Advertising the third best pay per click management firm for March 2015. Disruptive Advertising was selected due to their strong performance in the genuine ...

and more »

Marketing Land

PureClick Gains MRC Accreditation For PPC Click Measurement Metrics
Marketing Land
With bot fraud infiltrating every corner of the digital advertising landscape, ad tech companies have sprung up to try to combat it. PureClick is aiming to bring transparency to pay-per-click advertising and give PPC advertisers a transparent view of ...
PureClick Secures Click Measurement Accreditation from the Media Rating ...Business Wire (press release)

all 5 news articles »

Search Engine Journal

#PPC 101: Creating Your First Paid Search Campaign
Search Engine Journal
You can decide whether to rotate your ads evenly for 90 days and then optimize or to rotate them indefinitely. These two methods will make sure that you can keep testing ads over time. (The other methods are likely to decrease the serving ratio of ads ...

and more »

WordStream (blog)

Why You Should Ignore the Competition in Dating AND in PPC
WordStream (blog)
As a Paid Search Consultant at WordStream, I spend my days working with advertisers (I currently oversee over 160 clients!). I constantly receive the same questions from almost all of them: What's my competition doing? What are they bidding on? How ...
Advertisers Reporting Big Google AdWords Quality Score DeclinesSearch Engine Land

all 4 news articles »

4 PPC Tools to Jump-Start Your Campaigns
Business 2 Community
So you've decided to add pay per click into your advertising strategy, but you aren't quite sure what to do next. You may not know what to do, but you do know that you want to do it right. So what's the secret to PPC success? It's no secret at all ...

Google News

What They Never Told You About Adsense!

That's right! Many webmasters are getting suckered into joining adsense... Read More

Pay Per Click Web Advertising Power Word Secrets Revealed

First impressions affect your relationship with someone for life. In... Read More

Adsense Secrets

Pst! Wanna know some Adsense secrets? The only secret is... Read More

How To Use PopUps With Google Adwords

One of the common issues that marketers face when using... Read More

3 Strategies to Profit When Click Prices Increase (Part 1 of 3 Series)

Although the degree of increase varies among industry resources, a... Read More

Can I Make Money Online with the Adsense Program?

Sure you can. If you will learn how many other... Read More

7 Great Ways to Lose Your Shirt Using Google Adwords!

Google Adwords is a great tool! Careful use can lead... Read More

ClickBank Affiliate Woes: When Tracking Breaks Down

Hardly a day goes by without a forum posting in... Read More

The Cost Of Click Fraud

One of the biggest threats to the continued growth of... Read More

Organic Natural Search Engine Optimization versus Pay-Per-Click Search Engine Advertising

When you purchase visitors or "clicks" from a search engine,... Read More

AdWords: Setting Your Max Cost Per Click

We've received many emails from customers over the past several... Read More

10 Powerful Tips to Optimize your Google AdWords Campaigns

Google announced in January 2005 significant changes in their popular... Read More

The Evolution of Google AdSense

The web has evolved into a complex "organism" which, to... Read More

We Are Right In The Middle Of A Pay Per Click Baby Boom

No, this baby boom will certainly not swamp the Social... Read More

How to Double Your AdSense Income Instantly

As you probably already know, AdSense is revolutionizing the way... Read More

Broad, Phrase, Exact, Negative - Four Google AdWords Terms You Must Know for Advertising Success

A few days ago, I was setting up my latest... Read More

Dynamic Resource for Adsense: 3 Practical Models Quickly Earn & Maximize Google Adsense Revenue

Looking back in time, I could still remember standing in... Read More

Paid Search Advertising that Delivers Maximum ROI

Paid Search Advertising (also Pay-Per-Click, PPC) has gained a significant... Read More

Tips for Maximizing Your Google AdSense Revenues

Despite what you may hear, the Google AdSense program is... Read More

Pay-Per-Click Search Engines ? The Basics

Search engine optimization can take a long time to show... Read More

Five Steps to Profit from Google Adwords

Although I was marketing online since 1997 and was making... Read More

How To Use Pay Per Click Ads Without Ruining Yourself

It may seem to be a very expensive way of... Read More

How to Increase Your Adsense Revenue

If you're a webmaster, you've probably heard about Google's Adsense.... Read More

Increase Your Click-Through Rate And Skyrocket Your Sales - 3 Quick Tips

Most pay per click ads draw amazingly low click through... Read More

AdSense - 7 Keys To Empire?

There's a lot of buzz around about how you can... Read More