Six Golden Rules Of Pay Per Click Marketing Campaign

What are pay per click engines?

Pay per click engines as the name suggests, webmasters have to pay a fee for each click coming from search engine results. Depending on how much the person bids for a keyword over his competitor his website will be positioned in the search engine results.

How pay per click search engines work?

For example if a webmaster bids $0.07 on the term 'tennis shoes'. If no other webmaster bids more than this, he will stay in 1st position. If second webmaster bids $0.08, then second one goes to 1st position. Basically this is like auction procedure for No.1 position.

So what are SIX Golden tips to work with Pay per click search engines?

RULE No. 1: Keywords:

Select your keywords carefully so that every keyword reflects your product. General keywords bring general public.

For example if you are offering search engine optimization service to webmasters, 'search engine' will be a general keyword for you. 'search engine optimization' , 'good search engine ranking' etc,. will be your good target keywords.

Another thing you have to remember is targeting your keywords. Like any geographical locaton specific to your product or any specific language...Some search engines like Google offer this feature to target the keywords based on the countries and language.

RULE No. 2: Write a compelling ad:

Most of the times the pay per click search engine services limits your ad characters and length. So try to keep the keyword in the ad headline and the body.

By doing so, you will get higher click thrus for tha ads. This will be very useful with Google, which determines your position not only by your bidding amount but also click thru ratio. Google editors won't allow you to use keyword more than once in your ad. It is to make use of your ad space more efficiently.

See the example below-

"Ebay ebook: Every thing about How to make money on ebay! An Easy to follow Guide!!"

"Ebay ebook that Stands in numder ONE position in Clickbank Market place as a Top Seller. See the Proof!"

Certainly anybody can say that the second one pulls traffic than the first ad.

Try different ones and see what pulls more traffic for you. Check your spelling and grammer twice before submitting your ads.

RULE No. 3: Don't enter in to Bidding war:

Keep an eye on your Return on Investment. (ROI) It is not that easy to resist the temptation of being number one on pay per click engine listings especially for the beginners. Always decide an amount how much you are going to spend on advertising campaigns. Depending on that devide certain percentage to PPCs.

With reasonable bidding amount you can get good amount of traffic from PPCs.

RULE No. 4: Monitor your bidding amount:

Most of the people bid once and don't remember about it for weeks. Monitor your bid amount after logging in to your accounts. Do this atleast once in every 4-7 days.

For example, If you go to overture.com and search for some of the the keywords, you can find the first positions paying $0.87, $0.85, 0.35 for the first three rankings. Don't you see who will be benefited by this? You can get the first and second position for $0.37 and $0.36 respectively.

So always keep an eye on your bidding amount.

RULE No. 5: Landing page:

After clicking on your link and coming to your website, don't let them search for the product for which they came to your site. Directly landing on the product page is always a good idea and saves lot of your visitor's time.

RULE No.6: Track your results:

Put some source code at the end of URL. Or submit different landing page for your product. So people coming to that URL can be tracked through a good weblogger. More on tracking your ad campaigns is at: http://www.webmasters-central.com/wprofits/tracking.shtml

About The Author

Radhika Venkata

Subscribe to 'EbookBiz Magazine' which is completely focused on ebook business and Internet Marketing. Receive FREE Ebooks with Resale rights every month!

http://www.ebooks-world.com/freetosell.shtml

Webmaster Resources: List Your product, ezine or web site free!

http://www.webmasters-central.com/

In The News:


Profiling Your PPC Visitors And Targeting Your Ads To Them
Business 2 Community
The goal of PPC advertising is to get interested prospects onto your website. The challenge is that it can be difficult to know who is going to be interested in our products and services, and then spending your budget in the best way to interface with ...
What could £6000 per month in free online advertising mean for your charity?Charity Digital News

all 3 news articles »

Ask Shama: What is PPC and how can I use it effectively?
Upstart
The main reason why PPC ads can be so effective is the fact that they are so targeted. When you create your ad, Google looks at the keywords you've selected as part of your ad campaign, and only displays your ad on pages relevant to those words. So ...


Integrating Google Analytics with Pay Per Click (PPC) Reports to Beat Your ...
Business 2 Community
The AdWords campaign is so successful we've put together a dealer co-op advertising program for one of their major cabinet manufacturers to roll out later next year giving each dealer an exclusive PPC advertising territory. This brings up another area ...
The Tug-of-War Between SEO and PPCDigitalJournal.com

all 5 news articles »

WordStream (blog)

Why Recent College Grads Should Consider a Career in PPC
WordStream (blog)
It was the first day of my Spring semester internship at one of the big advertising agencies here in Boston. In the application process I was asked to specify my top three choices of departments in which I'd like to work. My choices? Account Management ...
Three Budget Must-Haves for Hoteliers in 2015Hospitality Technology

all 3 news articles »

PPC Violations: How they Harm your Brand (And What You Can Do to Stop It)
Business 2 Community
The threats to your online brand are growing with each passing day. With Counterfeiters, Phishers, Scammers, Squatters and the like, there is no shortage. Trust me. With the explosion in PPC advertising, online threats to your brand are becoming intense.


Improvements To Help Your Paid Search Advertising (PPC) Campaign Budget
Business 2 Community
Pay-Per-Click (PPC) is an advertising platform in which you are spending money on clicks every minute of every hour. Your daily budget will generate the return on investment (ROI) you are seeking when you can outlast our competition with quality ...


Fruition to Release Innovative Online Tool That Detects Click Fraud in PPC Ad ...
Crowdsourcing.org
Fruition, the Denver-based SEO and digital SEM agency that created the popular Fruition Google Penalty Checker tool, has launched in beta an advanced online tool that detects click fraud in online businesses' pay-per-click advertising campaigns.


Cambridge Digital Marketing Agency Releases First Edition of Pay Per Click ...
PR Web (press release)
“From our experience, we've noticed that for many companies, handling their advertising begins and ends with basic account setup and management, and optimization gets pushed aside. This guide presents the perfect opportunity to showcase the increased ...

and more »

Business 2 Community

The Simplified Pros and Cons of Pay-Per-Click
Business 2 Community
The Simplified Pros and Cons of Pay Per Click image PPC 300x198 PPC advertising is much easier than it sounds. In fact, pay-per-click advertising has gotten itself a bad reputation, especially with all of the other methods of advertisement available today.

and more »

PPC: N. American Mobile Users More Likely to Click Ads Than Europeans
Internet Marketing News
The PPC marketing research also showed people were less willing to engage with ads in mobile apps, despite users spending more time using apps than the mobile web. 26 per cent of mobile users in North America reported clicking an in-app PPC ad in the ...

Google News

How Do You Make Money From Google Adwords?

Can you really make money from this?Late 2003, I think... Read More

3 Strategies to Profit When Click Prices Increase (Part 3 of 3 Series)

What is Average Customer Lifetime Value?Traditional business philosophy is that... Read More

$1 Million in Google AdSense Earnings

They are calling him the million dollar man. Jason Calacanis... Read More

PPC Search Engines Revealed - 5 Things You Need to Know

The pay per click (PPC) search engines have created a... Read More

Find Powerful Keyword Phrases in Five Easy Steps!

You may not realize it, but in the next few... Read More

AdWords Ads: To Syndicate or Not to Syndicate

When running ads on the AdWords network, one of the... Read More

Picking The Right Keywords For A PPC Campaign

Running a pay-per-click advertising campaign can be very expensive if... Read More

Google Adwords: Here is Why It Can Explode Your Business!

The beauty of Google Adwords set up is its simplicity.... Read More

Pay Per Click Advertising and Article Marketing Compared

At first glance, Pay Per Click advertising seems to be... Read More

Team Up With Your Competitors

Pay per click search engines are a great way to... Read More

Grow Your Internet Business with Pay Per Click Search Engine

As you probably know, Google is the world largest search... Read More

The Secret to Adwords Success

It seems at the moment that everybody is telling you... Read More

Tips for Maximizing Your Google AdSense Revenues

Despite what you may hear, the Google AdSense program is... Read More

The Sensible Way To Earn Money With Google AdSense!

Dear friends,Google AdSense has rapidly gained a status of an... Read More

Increase Your Click-Through Rate And Skyrocket Your Sales - 3 Quick Tips

Most pay per click ads draw amazingly low click through... Read More

What is Google AdSense?

In the mid 1990's websites used to earn income by... Read More

Stop Whining About Google!

Blame GameNearly anyone and everyone involved with search engine optimization... Read More

5 Tips to Pay-Per-Clicking

Hi, my name is Darryl Power and I have been... Read More

AdWords Work: They Really Do!

In 2003 I was accepted by Google into their AdSense... Read More

How to Master Google AdWords - Part 1

Then most difficult aspect of marketing a new product or... Read More

Is Adsense Going To Turn Associate Programs Obsolete

When Google introduced their new Adsense revenue sharing program, people... Read More

How to Quickly Create an Adsense Site That Brings In the Bucks

One of the hottest crazes for online marketers is Adsense... Read More

Irresistible Click-Me Tools for Marketing

Never mind the irritating, but effective, pop-up window. There is... Read More

AdWords Campaign Set Up AdvancedTips

Make Your Ads DifferentYour completed AdWords ads are going to... Read More

5 Ways To Make Your Adwords Ads Outshine Your Competitors

Google Adwords is a very good place to promote your... Read More