Six Golden Rules Of Pay Per Click Marketing Campaign

What are pay per click engines?

Pay per click engines as the name suggests, webmasters have to pay a fee for each click coming from search engine results. Depending on how much the person bids for a keyword over his competitor his website will be positioned in the search engine results.

How pay per click search engines work?

For example if a webmaster bids $0.07 on the term 'tennis shoes'. If no other webmaster bids more than this, he will stay in 1st position. If second webmaster bids $0.08, then second one goes to 1st position. Basically this is like auction procedure for No.1 position.

So what are SIX Golden tips to work with Pay per click search engines?

RULE No. 1: Keywords:

Select your keywords carefully so that every keyword reflects your product. General keywords bring general public.

For example if you are offering search engine optimization service to webmasters, 'search engine' will be a general keyword for you. 'search engine optimization' , 'good search engine ranking' etc,. will be your good target keywords.

Another thing you have to remember is targeting your keywords. Like any geographical locaton specific to your product or any specific language...Some search engines like Google offer this feature to target the keywords based on the countries and language.

RULE No. 2: Write a compelling ad:

Most of the times the pay per click search engine services limits your ad characters and length. So try to keep the keyword in the ad headline and the body.

By doing so, you will get higher click thrus for tha ads. This will be very useful with Google, which determines your position not only by your bidding amount but also click thru ratio. Google editors won't allow you to use keyword more than once in your ad. It is to make use of your ad space more efficiently.

See the example below-

"Ebay ebook: Every thing about How to make money on ebay! An Easy to follow Guide!!"

"Ebay ebook that Stands in numder ONE position in Clickbank Market place as a Top Seller. See the Proof!"

Certainly anybody can say that the second one pulls traffic than the first ad.

Try different ones and see what pulls more traffic for you. Check your spelling and grammer twice before submitting your ads.

RULE No. 3: Don't enter in to Bidding war:

Keep an eye on your Return on Investment. (ROI) It is not that easy to resist the temptation of being number one on pay per click engine listings especially for the beginners. Always decide an amount how much you are going to spend on advertising campaigns. Depending on that devide certain percentage to PPCs.

With reasonable bidding amount you can get good amount of traffic from PPCs.

RULE No. 4: Monitor your bidding amount:

Most of the people bid once and don't remember about it for weeks. Monitor your bid amount after logging in to your accounts. Do this atleast once in every 4-7 days.

For example, If you go to overture.com and search for some of the the keywords, you can find the first positions paying $0.87, $0.85, 0.35 for the first three rankings. Don't you see who will be benefited by this? You can get the first and second position for $0.37 and $0.36 respectively.

So always keep an eye on your bidding amount.

RULE No. 5: Landing page:

After clicking on your link and coming to your website, don't let them search for the product for which they came to your site. Directly landing on the product page is always a good idea and saves lot of your visitor's time.

RULE No.6: Track your results:

Put some source code at the end of URL. Or submit different landing page for your product. So people coming to that URL can be tracked through a good weblogger. More on tracking your ad campaigns is at: http://www.webmasters-central.com/wprofits/tracking.shtml

About The Author

Radhika Venkata

Subscribe to 'EbookBiz Magazine' which is completely focused on ebook business and Internet Marketing. Receive FREE Ebooks with Resale rights every month!

http://www.ebooks-world.com/freetosell.shtml

Webmaster Resources: List Your product, ezine or web site free!

http://www.webmasters-central.com/

In The News:


Is PPC Advertising the Right Choice for Your Small Business?
Huffington Post
Pay per click (PPC) advertising can be an incredibly effective way to increase exposure to your target audience and drive traffic to your website. PPC ads occupy prime real estate at the top of search engine results, making them an attractive option ...

and more »

Where is PPC Advertising Going?
ADOTAS
The intricacies of pay per click marketing can be complicated if a person has never used the platform. There are many variables involved with PPC, and many companies find it more complex than other online advertising strategies. Advertising copy must ...


8 Simple Ways to Improve Your Pay-Per-Click Advertising Ad Copy
Huffington Post
If your business is running a pay-per-click campaign and experiencing low click-through rates and conversion rates your ad copy is likely the problem. PPC ads have limited space to work with, so you need to use the available character space wisely to ...


Get Social: More PPC Internet Marketing Campaigns
Business 2 Community
It's time to delve into social media ads. You know the type: each leading social platform has its own native PPC advertising program (or programs). So is it the same sort of internet marketing as AdWords? Yes and no. Let's break down the basics of the ...

and more »

Business 2 Community

5 Simple PPC Landing Page Changes that May Improve Your Quality Score
Business 2 Community
As most PPC advertisers already know, Google's Quality Score measures what Google perceives to be the quality of your keyword ads. Every keyword in a campaign receives a quality score, ranked on a scale from 1-10, that, in combination with other ...


WordStream (blog)

The Bing Ads Performance Grader: How Strong Is Your Bing PPC Account?
WordStream (blog)
Some advertisers mistakenly believe that PPC begins and ends with Google AdWords. There's no disputing that AdWords is the largest paid search platform, but overlooking Bing Ads is a mistake far too many advertisers make! Bing Ads is cheaper than ...

and more »

Core and More Technologies Named the #1 PPC Ad Creation Service and ...
SYS-CON Media (press release)
NAPLES, FL--(Marketwired - December 05, 2014) - topppcs.com, the industry's leading independent research firm of paid search marketing vendors, has reported their rankings of the 10 best PPC ad optimization firms for November 2014. New Jersey based ...

and more »

Search Engine Land

How To Grow PPC Revenue Without Tanking ROI
Search Engine Land
It's important that as digital advertisers, we align ourselves with that end goal in our own efforts. As most of my work in pay-per-click advertising is with direct-response campaigns, it's normally pretty easy to measure costs versus profits. What's ...

and more »

How to revamp your failing PPC campaign
iMedia Connection
PPC is an excellent form of internet marketing, but it must be executed to perfection to succeed. Because Google and Bing make it so easy to jump in and start advertising, companies often launch campaigns without following all the necessary steps.


Online cosmetics retailer, Effortless Skin, selects Space 48 to drive pay-per ...
Retail Times
Effortless Skin, one of the UK's leading online retailers of skin care and cosmeceutical products, has appointed digital marketing and e-commerce specialist, Space 48, to drive its pay-per-click (PPC) advertising campaigns. Space 48, an award-winning ...

Google News

The Truth - Adsense Click Fraud Can NOT be Stopped

Your probably reading this article because you use Google Adwords... Read More

Targeting Usage Demographics to Increase Paid Search Conversions

During conversations with web business professionals about pay-per-click search engines,... Read More

6 Easy Ways to Increase Your Adsense Revenue

How much revenue do you generate from Google Adsense?Recently there... Read More

Google Adwords: Higher Traffic and Sales in 2 Hours or Less!

There are various ways to purchase highly targeted advertising at... Read More

Disguise Your ClickBank Affiliate Links Using Status-bar Faking

Many surfers are savvy enough to identify ClickBank affiliate links,... Read More

How To Use PopUps With Google Adwords

One of the common issues that marketers face when using... Read More

How to Tap into the Google AdWords PPC Goldmine?

Dear friends,Google, the most populated search engine on the Internet,... Read More

Meet Adwords, AdSenses Fraternal Twin

AdSense is one of the best ways to monetize your... Read More

Effective Keyword Bidding Strategies

When doing Pay Per Click Advertising you'll often see "Bid... Read More

Pay Per Performance Web Traffic

Why should you pay to get web site traffic, isn't... Read More

Top 5 Secrets to Making Money with Adsense

Did someone tell you you can make money easily with... Read More

5 Ways How You Can Boost Your Google AdSense Earnings

Google AdSense is a great way for webmasters to monetize... Read More

PPC Search Engines Revealed - 5 Things You Need to Know

The pay per click (PPC) search engines have created a... Read More

5 Top Tips for Maximizing Your Adsense Profits

1: The ideal Google AdSense page should have great content... Read More

Pay Per Click Search Engine Marketing - Starting A Campaign

Pay per click advertising is an on-going and growing arsenal... Read More

Free Pay Per Click-PPC Search Engine Advertising

Did you know that there are actually pay per click... Read More

Affiliate Marketing with Google AdWords

One of the best kept secrets in today's affiliate marketing... Read More

5 Ways To Make Your Adwords Ads Outshine Your Competitors

Google Adwords is a very good place to promote your... Read More

The New Google Ad Links

You know about Google Adsense, now it's Google Ad Links... Read More

How to Waste Money and Annoy Potential Customers

Why do some companies bid on keywords for products they... Read More

Google Adsense: What You Need to Know!

We read about how to develop a Google AdWord campaign,... Read More

How Does Pay Per Click Marketing Work?

So how do people find my website? This is by... Read More

Ten Tips for Affiliate Marketers Using Google AdWords

One of the hottest ways to sell affiliate products is... Read More

Google AdSense Rewards Content with Adversiting Revenue

If you've been looking for an easy way to increase... Read More

How To Screen Your Visitors When Using Pay Per Click Advertising

If you are using pay per click advertising, I don't... Read More