5 Top Tips for Maximizing Your Adsense Profits

1: The ideal Google AdSense page should have great content about a very specific topic. Take pains to be very clear about what the topic is, and carefully choose the keyword (or key phrase) describing the topic. Users don't like vague pages that don't make it very clear what the page is all about.

Don't even think about trying to 'trick' AdSense. (They have penalties, including getting kicked out.) Don't create a page on one topic and give it a file name about a different topic-that's too confusing.

In a nutshell, you want to make sure the page you create offers great value to people interested in the topic. When you provide excellent information on a specific topic, your visitors will benefit and will be more likely to click through to relevant AdWords.

2: Everyone's seen way too many horizontal banner ads up top. Thus, Google recommends you choose the vertical -- not horizontal -- format to display your AdWords. I agree. People have become "banner blind" to a horizontal format. Plus, Google has "trained" us to click on relevant text ads on their own site and they use the vertical format.

3: It's to your financial advantage to put the AdWords near the top of your page on the right. Make sure there is enough "breathing room" -- i.e. white space around the ads -- so that they will easily attract your visitors.

4: The latest marketing tests have revealed that placing pictures beside, or above you're a ads can have a massive impact on click-thru rates. This is because the eye is immediately attracted to the picture, once they see the picture, they see the ad!

5: I know it's tempting, because it seems so easy and it's just sitting there waiting for you to do it, but do not click on the AdWords displayed on your own site to increase your revenue. Google (rightfully) frowns on this.

Plus, Google has some of the smartest engineers around, and they are very good at detecting this kind of fraud. And really, for an extra $1, is it worth getting kicked out of a money-maker like AdSense? I think not?

Gary McCaffrey is a professional internet marketer and has been in the internet industry since 1997. Check out http://www.webcashmachine.com/ for more valuable tips on internet marketing!

In The News:


PPC Ads: Focus on Best-selling Products to Improve Performance
Practical Ecommerce
There's a simple way to improve the aggregate performance of your pay-per-click advertising campaigns: Find areas of efficiency and invest in them. One way to do this is by focusing on best sellers. First, let's take a brief moment to discuss the theory.


WordStream (blog)

Getting Top Position With Location Based PPC On A Budget
Search Engine People (blog)
Google is constantly making changes to the way they display search results and especially to how and where ads are displayed on the page. Consider this screen capture for a search on "las vegas hotels" (a very competitive term with several large ...
WordStream Announces PPC University, A New Educational ResourceVirtual-Strategy Magazine (press release)
Announcing PPC University: Learn PPC Marketing for FreeWordStream (blog)
Competition for Real Estate Leads is Heating Up Across USDigitalJournal.com

all 7 news articles »

Tech Cocktail

6 Common Mistakes to Avoid in Your AdWords Campaign
Tech Cocktail
Internet marketers know that using pay-per-click (PPC) advertising is a brilliant way to drive traffic to their websites. By implementing well-placed, keyword-based PPC ads, Internet marketers can swiftly and economically produce more leads, and ...


5 PPC Mistakes You Need to Stop Making Now
Business 2 Community
You are going to make some mistakes in your pay-per-click marketing endeavors, but some PPC mistakes will hurt your campaign more than others. Often times business owners will avoid focusing on the one thing that matters the most in PPC advertising: ...


Breezeads.com to Launch a Custom PPC Ads Package for Small Businesses ...
DigitalJournal.com
Breezeads.com, a leading pay per click network and Google Adwords alternative, has confirmed that it is working on a new custom ads package designed to target small businesses looking to make the most out of online advertising without having to spend a ...

and more »

Business 2 Community

PPC Campaign Rejuvenation in 5 Steps
Business 2 Community
If your PPC advertising is sluggish, some PPC campaign rejuvenation can be the ticket to improving your pay per click metrics and overall campaign ROI. The longer you delay and put it off, the longer you will continue to waste your campaign spend and ...


5 Step Pay Per Click Advertising for Startups
Business 2 Community
When looking for a marketing edge, many startups will turn to pay per click advertising to drive instant targeted traffic to their websites. When a new concept is being tested before being brought to market there isn't time to wait for a search engine ...


How to Handle Pay Per Click Marketing Campaign
Siliconindia.com (blog)
Like SEO, PPC campaign success is more so depended on searching the right keywords and putting them in the manner that they fit naturally in the advertising banner, instead by force. Instead of targeting generic keywords, you can focus on long tail ...


Business 2 Community

6 Tips to Auditing Your Business's PPC Campaigns
Business 2 Community
... they click your ads. Data gathered from web analytics can provide indicators of the quality of leads you are getting and help improve your campaign altogether. For more PPC tips, download our free eBook, The 7 Most Common And Costly PPC Advertising ...


Increase Traffic Through Pay Per Click Advertising
WhaTech
There are many advertising companies that exist only on papers, which are involved in fraudulent activities. So you have to be more cautious while advertising company for your advertising campaigns. Pay per click advertising under Martand Technologies ...

Google News

Google Adsense: What You Need to Know!

We read about how to develop a Google AdWord campaign,... Read More

AdWords: Setting Your Max Cost Per Click

We've received many emails from customers over the past several... Read More

Success with Adwords

Google's Adwords service has brought success to many businesses by... Read More

Wheres the Best Place to Put Google Adsense Ads?

Why, on your web pages of course. Ok, just kidding.... Read More

Preliminary Survival Steps for Adwords Success

What I find is a lot of marketers do have... Read More

10 Ways To Indirectly Get To The Top Of Search Engines

There are millions of web sites trying to get listed... Read More

Pay-Per-Click Fraud Exposed

Has anyone else noticed a disturbing pattern in your pay-per-click... Read More

AdWords Ads: To Syndicate or Not to Syndicate

When running ads on the AdWords network, one of the... Read More

Easy Clickbank Management with the Right Tools

Clickbank has been around for years and has earned an... Read More

Advertising Your Work From Home Internet Business With PPC Search Engines

If you want to make money online with a work... Read More

How To Increase The ROI On Your PPC Campaigns

Pay-Per-Click (PPC) advertising is one of the most cost effective... Read More

Adlink Success - A New Advertising Style From Google Adsense

There is a new advertising style from Google Adsense that... Read More

Google Adsense, The Smart Way To Earn

Do you want to get paid for posting ads on... Read More

Effective Keyword Bidding Strategies

When doing Pay Per Click Advertising you'll often see "Bid... Read More

What is Google AdSense?

In the mid 1990's websites used to earn income by... Read More

Google AdSense Rewards Content with Adversiting Revenue

If you've been looking for an easy way to increase... Read More

The Effect Of Smart Pricing In Adsense

We constantly receive phone calls from clients, prospective clients and... Read More

How to Make Every AdSense Ad on the Google Network Pay You!

Wouldn't it be great if every keyword in Google's entire... Read More

Under The Covers: ClickBanks Affiliate Tracking System

The core principle of affiliate marketing is that the referring... Read More

Advertising Using PPC Search Engines

Internet technology offers vast opportunities to promote your business with... Read More

Google for Resellers: Leveling the Resell Playing Field

With so many people trying to make money on the... Read More

Adsense ? When Should You Use It?

Well I have several sites, some of them I apply... Read More

Making Google Adsense Work For You

If you have been online for quiet some time you... Read More

Pay Per Click or Pay Per Human Browser?

Pay Per Click advertising has been around a few years... Read More

How to Maximize Paid Search Results

Because of increasing competition that has led to higher advertising... Read More