There are many ways to market your web site, both online and offline. Which ones are worth it? This article will rate several popular methods on a scale of 1-10, with 10 being the absolute most effective, and 1 being worthless.
High search engine rankings - rate: 7-10, depending on which search engines you list your site in and how your site's listing is presented. When choosing search engines to list in, choose from the most popular ones, and remember it's totally possible to get a free listing in a paid search engine. I wrote an ebook explaining how to accomplish this. Forget listing your site in "free-for-all" links pages, they are never visited by targeted traffic. Carefully word the copy for your site's listing, or search engine listings are worthless. Check out my ebook for more information on search engine optimization and marketing. This method does create name-recognition, which could be valuable in future marketing efforts.
Search engine sponsor links - rate: 6-10, depending again on how your listing is presented and what search engines you are listed in. Once again opt for the most popular search engines. Some search engines have sponsor links on the right-hand side of the page instead of the top; this is a very effective placement. Some search engines have effective top-of-the-page sponsor links that are very obviously separated from the regular search results. Make sure to use targeted keywords. This method does create name-recognition, which could be valuable in future marketing efforts.
Direct mail - rate: 1-9, depending on the method used and who it is sent to. Postcards are much more effective than envelopes, because you are able to immediately catch the reader's attention. Readers are too used to seeing advertisments in the form of envelope mailings, so only use postcards. Send your direct mail to targeted consumers, not just random people. This method does create name-recognition, which could be valuable in future marketing efforts.
Television commercials - rate: 5-10, depending on where and what time the commercial is aired. If you are advertising your web site with a television commercial, be sure to include your web address in text large enough to be visible by someone sitting 20 or so feet away from the television set. Leave it on the screen long enough so viewers may write it down or type it into the address bar if they are also online. This is most effective during prime time, when most people are likely to be online. Few will actually take the time to write down your address unless they have a deep interest in your products/services. This method does create name-recognition, which could be valuable in future marketing efforts.
Printing your company name, product/service line, and web site address on coffee mugs, pens, pencils, etc. - rate: 1-5, very ineffective at marketing your products/services, but leaves a good impression with your existing customers, you never know when that extra coffee mug will come in handy.
Good business ethics, high product/service quality, excellent customer service - rate: 10, positive word-of-mouth is very effective marketing. Keep your existing customers happy, and in return they will excitedly recommend your company to others.
About The Author
Sky Maya is the author of Best SEO Tactics - an excellent guide to optimizing your web site for high search engine rankings using proper and ethical tactics. Proven techniques! Buy it today and watch your site traffic explode!
This article may be reprinted freely as long as this resource box with all active hyperlinks remain intact.
An important question to answer when creating or revising a... Read More
Are you interested in empowering your website so it will... Read More
Keeping in touch with other sites like Amazon.com, Buy.com and... Read More
One of the best ways to promote a Website inexpensively... Read More
Contests and Sweepstakes.They are web advertising magnets that draw huge... Read More
Hundreds of millions of people have spent thousands of dollars... Read More
Does your web site's visitors keep on hitting the back... Read More
On the Internet, links are very important for websites to... Read More
What is the accepted standard for signatures? Who sets these... Read More
If you are not getting traffic at your website and... Read More
Niche markets and mini sites are taking lately by storm... Read More
Seeking effective affordable website promotion should begin with listing your... Read More
Here are 5 questions to flex your mental muscle to.... Read More
If you're having problems generating a lot of sales at... Read More
Let's face it, getting (and keeping) a good Google... Read More
Link Value is the perceived value another site will derive... Read More
Have you ever submitted your ad to an FFA page?... Read More
Writing and distributing articles is fast becoming a popular method... Read More
DMOZ editors are supposed to be professionals in the category... Read More
Google Sitemaps is a simple and fast way for your... Read More
First Generation - The Popup Popups, if you're somehow, strangely,... Read More
No matter what you're marketing or promoting, if your Ad... Read More
What do you do next! you have been working so... Read More
Virtually all website owners concentrate their efforts and energy into... Read More
You may ask, what is perpetual marketing?Perpetual marketing means when... Read More
Many people, in a rush to spike sales through the... Read More
The number one key to getting business in the real... Read More
Here are 5 questions to flex your mental muscle to.... Read More
Market my website? Why should I have to spend time... Read More
Creating a new website is only the first stage in... Read More
DMOZ is known all over the internet as being the... Read More
Here are 4 of the most easiest and... Read More
Think about it, when you browse any web site, you... Read More
It's easy to forget the fundamental components of Web site... Read More
When I first began attempting to make money on the... Read More
If you haven't visited the Google Labs lately, they have... Read More
This article explains in detail the various issues related to... Read More
Creating a sense of credibility for your product and website... Read More
Have you even been to CNN's website? Odds are you... Read More
Once your site is launched, half your battle is won.... Read More
Each week I receive dozens of article submissions to my... Read More
1. Give Away An Electronic Information Product The product could... Read More
Just because you put up a web store doesn't mean... Read More
1. Use reward programs to keep people revisiting your web... Read More
1. Give people a free subscription to your e-zine. Almost... Read More
Submitting your website to the main search engines should be... Read More
Write it, offer it for free on your site and... Read More
As an authorative hub a link from a DMOZ directory... Read More
How can one get a good ranking in the major... Read More
Would you attempt to use a cell phone with a... Read More
Web Site Promotion Web Site Promotion