The Power of News!

Have you even been to CNN's website? Odds are you have, and have read quite a bit of news. The reason people read the news is because news reporters and anything news related really are almost always highley credited. If you see something on the news, odds are it's not any old half baked scheme, or false bit of information. This is why news coverage is the best!

To get started, you need to create and send out press releases. Now here is the tricky part. To get these releases popular and quickley put out, you need to make them very outrageous and catchy, because that is what the average news reader wants to read. Reporters are keen on this too, and can easily tell a good, eye catching article from a poor, false article.

Gimmicks sell! Do something outrageous on your release, like offering every 5th customer the package for free! Or you could even just give away a sample or tidbit about your product for a limited time. The limited time offer is great, as it offers incentive for a customer to make the sale quickly.

Many news reporters suggest putting something radical, almost offensive titles and information in your press releases, to garner the most publicity.

For example, I remember a friend of mine built a few computers for his father's business. His father was so proud of the work he got an article put up in the paper about his son's ability to work hard and put togethor good, solid computers. Within 2 weeks, they had recieved almost 20 phone calls from subscribers to that very same paper asking him to do the same with their business or private computers. That's a conversion rate of basically 100% Now can you tell me with a straight face that all of your visitors make you money?

Chris Everson

In The News:

Airport Parking Site Apologizes for Using Man's Death in Promotion
An airport parking website has apologized after using a man's death to promote their services. On Sept. 15, a man was found dead at a parking lot at the Chicago O'Hare airport. A police source said it may have been a suicide. See also: New York City ...


Airport Parking Site Uses Man's Death in Promotion
FOX CT taking heat from email subscribers after using a man's death to market their services. The company sent out an email titled “Can On-Airport Parking Kill?” The mailer focused on the recent death of a man at a Chicago's O ...

and more »


Olive Garden's 'never ending' $100 pasta pass promotion crashes site
The Patriot-News -
But as soon as the promotion went live at 3 p.m., traffic clogged Olive Garden's site and crashed its servers. That led to some unhappy feedback on the chain's social media sites such as its Facebook page. "I must have reloaded the page 1,000 times ...
Olive Garden Offers 7 Weeks of Endless Pasta for $100 -- Until Promotion ...Mashable
Olive Garden's Never Ending Pasta promo: OopsCBS News
Olive Garden's 'Never Ending' Pasta Promotion Backfires After Site CrashesBusinessinsider India
Statesman Journal -USA TODAY
all 231 news articles »

News 92 FM

Crested Butte OKs Bud Light 'Whatever' Promotion
News 92 FM
FILE – In this Feb. 24, 2009 file photo, a crowd gathers on Elk Avenue in Crested Butte, Colo., during a Mardi Gras parade celebration. Some people in normally laid back Crested Butte, are not up for a secretive Bud Light plan to paint their mountain ...

and more »

CMA Promotion Rules
1. Promotion Description. This promotion is sponsored by WLOX, 208 Debuys Road, Biloxi, MS 39535 and WGBL 96.7 The Bull, 1909 E Pass Rd, Suite D-11, Gulfport, MS 39507 ("Sponsor(s)"). The promotion begins at 12 pm, Monday, September 29, 2014 ...

Husker marching band gets in on 'Fear Ameer' promotion
Omaha World-Herald (blog)
Then, if you enjoy our site and want full access, we'll ask you to purchase an affordable subscription. 9 Remaining Thanks for visiting The Omaha World-Herald. You're entitled to view 10 free articles every 30 days, and you currently have 9 remaining ...

Cordarro Law a "Natural Choice" for Promotion
With Melvin Ingram on IR-Designated to Return and Jerry Attaochu nursing a hamstring ailment that limited him in Buffalo, the Bolts were thin at outside linebacker. Luckily, in Cordarro Law the team had one they believe in on the practice squad, making ...


33 Ways to Fix Being Utterly Bored at Work
And while sometimes, that's a sign that you should hightail it out of there, others it's a matter of keeping yourself moving forward (and not gouging your eyes out) until the next busy season, new client, or promotion comes along. If you're in that ...


How These Parents Went From Sleepless Nights to Pitching a Million-Dollar ...
In addition to word-of-mouth promotion, Sleeping Baby's growing social media following (the company currently has over 19,000 likes on Facebook) provided essential and immediate feedback for the Parkers. "Stephanie would create a print, and say, 'Hey, ...

and more »


AT&T promotion doubles data allotment on upper-tier mobile plans
AT&T said Saturday it's starting a new promotion that doubles the amount of data offered in its upper-tier shared data plans. So the carrier's 15-gigabyte plans become 30-gigabyte plans. On the high end, the 50-gigabyte plans become 100-gig plans.
AT&T's congestion magically disappears when it's signing up new customersArs Technica

all 82 news articles »
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