The Power of News!

Have you even been to CNN's website? Odds are you have, and have read quite a bit of news. The reason people read the news is because news reporters and anything news related really are almost always highley credited. If you see something on the news, odds are it's not any old half baked scheme, or false bit of information. This is why news coverage is the best!

To get started, you need to create and send out press releases. Now here is the tricky part. To get these releases popular and quickley put out, you need to make them very outrageous and catchy, because that is what the average news reader wants to read. Reporters are keen on this too, and can easily tell a good, eye catching article from a poor, false article.

Gimmicks sell! Do something outrageous on your release, like offering every 5th customer the package for free! Or you could even just give away a sample or tidbit about your product for a limited time. The limited time offer is great, as it offers incentive for a customer to make the sale quickly.

Many news reporters suggest putting something radical, almost offensive titles and information in your press releases, to garner the most publicity.

For example, I remember a friend of mine built a few computers for his father's business. His father was so proud of the work he got an article put up in the paper about his son's ability to work hard and put togethor good, solid computers. Within 2 weeks, they had recieved almost 20 phone calls from subscribers to that very same paper asking him to do the same with their business or private computers. That's a conversion rate of basically 100% Now can you tell me with a straight face that all of your visitors make you money?

Chris Everson

In The News:


University of Wisconsin Badgers

Men's Hockey promotion schedule announced
University of Wisconsin Badgers
Hockey fans take note as the promotional schedule for the 2014-15 men's hockey season is announced. Don't miss out on the fun or great values in ... Registration is available online on the promotion schedule. To see the entire season of promotions ...


Airport Parking Site Apologizes for Using Man's Death in Promotion
Mashable
An airport parking website has apologized after using a man's death to promote their services. On Sept. 15, a man was found dead at a parking lot at the Chicago O'Hare airport. A police source said it may have been a suicide. See also: New York City ...

and more »

FOX CT

Airport Parking Site Uses Man's Death in Promotion
FOX CT
Airportparkingreservations.com taking heat from email subscribers after using a man's death to market their services. The company sent out an email titled “Can On-Airport Parking Kill?” The mailer focused on the recent death of a man at a Chicago's O ...

and more »

The 5 Best Free WordPress Plugins to Promote Your Blog
Huffington Post
According to the the plug in's developer, Pretty Link enables you to "Shrink, track and share any URL on the Internet from your WordPress website. Unlike other link shrinking services like tinyurl, budurl, and bit.ly, this plugin allows you to create ...


The 3 Content Promotion Tactics You Need to Know
Business 2 Community
You work hard producing your best piece of marketing content ever. It's educational. It's persuasive. It's both engaging and compelling. You put it on your website, available for download. You wait, and you wait, but nothing happens. Your remarkable ...


Blending Content Promotion and Distribution for Marketing Success
Business 2 Community
After you have created that incredible content, don't let it sit on your site waiting for searchers to find it – get a buzz going! By promoting your work, you generate interest in your content, and when people find interesting stuff, they naturally ...

and more »

The Straits Times

South Korea concert victims' families call for leniency
Reuters
After the latest accident, police are investigating officials from the city of Seongnam, south of Seoul where the event was held, and the provincially-run Institute of Science and Technology Promotion and news provider EDaily, which organized the ...
World Watch: News DigestWall Street Journal
Planner of Pop Concert Found Dead in South KoreaNew York Times
S. Korea concert planner found dead after 16 dieThe Denver Post

all 101 news articles »

You win…legal action! Keeping yourself safe with promotional games (Part 2)
InsideCounsel
Whether you promote your drawing in print or broadcast media, in a retail store, on your company web site, in social media, through direct mail or otherwise, you must provide an alternative method of entry (AMOE) to any entry method that requires ...


Boxing promotion scam reported
Porterville Recorder
PORTERVILLE - Mitch Sandoval, who runs a local gym and is the coach-trainer for local MMA fighter Joe Soto, said a person is going around town seeking donations to open a gym and allegedly telling people he represented Joe Soto. Sandoval said the ...

and more »

The 10 Pillars To Creating a Personal Brand in a Digital World
Business 2 Community
You are defined by your online content, brand and persona. Sometimes a personal branding focus can be seen as an overt attempt of self promotion. In crowded job market and a competitive business world some packaging and promotion is essential.

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