The Power of News!

Have you even been to CNN's website? Odds are you have, and have read quite a bit of news. The reason people read the news is because news reporters and anything news related really are almost always highley credited. If you see something on the news, odds are it's not any old half baked scheme, or false bit of information. This is why news coverage is the best!

To get started, you need to create and send out press releases. Now here is the tricky part. To get these releases popular and quickley put out, you need to make them very outrageous and catchy, because that is what the average news reader wants to read. Reporters are keen on this too, and can easily tell a good, eye catching article from a poor, false article.

Gimmicks sell! Do something outrageous on your release, like offering every 5th customer the package for free! Or you could even just give away a sample or tidbit about your product for a limited time. The limited time offer is great, as it offers incentive for a customer to make the sale quickly.

Many news reporters suggest putting something radical, almost offensive titles and information in your press releases, to garner the most publicity.

For example, I remember a friend of mine built a few computers for his father's business. His father was so proud of the work he got an article put up in the paper about his son's ability to work hard and put togethor good, solid computers. Within 2 weeks, they had recieved almost 20 phone calls from subscribers to that very same paper asking him to do the same with their business or private computers. That's a conversion rate of basically 100% Now can you tell me with a straight face that all of your visitors make you money?

Chris Everson

In The News:


Successful Meetings

Meet Puerto Rico Debuts New MICE Promotion
Successful Meetings
For groups of any size and meeting on any date, planners who book during the promotion will receive $15 per room night for their meeting in Puerto Rico if a contract is signed during the promotion period. Those planners will also be entered into a ...

and more »

Agriculture MEPs Back Move for Promotion of EU Farm Produce
TheFishSite.com
Following Parliament's lead, the Council of Ministers and the European Commission agreed to allow the promotion of EU farm produce on the EU single market and not just in third countries. Information campaigns within the EU and in third countries could ...

and more »

Gibraltar news promotion through a micro-site agreed with The New Statesman
MercoPress
The Government of Gibraltar and The New Statesman launched a six-month media partnership that will see New Statesman online host a Gibraltar micro-site featuring the latest news, interviews and insight from the Rock. The partnership also includes a ...

and more »

TransAct Signs Contract for Initial Installation of Epicentral® Promotion and ...
Business Wire (press release)
Furthermore, its ability to offer multiple currencies within a single promotion makes it a perfect fit for international implementations such as this. “Our new relationship with this multi-site operator also includes a significant slot machine printer ...

and more »

Choosing the Right Promotion to Meet Your Goals: Shweiki Media Printing ...
Virtual-Strategy Magazine (press release)
Sweepstakes are also a great way to keep an audience happy, and by allowing multiple entries, they can help increase site traffic as well. While any time is the right time to run a sweepstakes, they are particularly useful in advance of a more major ...

and more »

The Star

Blog - Time for Wolves to experiment now promotion is assured?
expressandstar.com
Dave is joined by the two Lukes with blogger and debutant Ben Husband to chat about a certain promotion . . . Tweet. Wolves fans celebrate the promotion. Player of the season award: Details on how to vote for our award. Crewe: Promotion! But a game not ...
Wolves standards will not slipVitalfootball

all 79 news articles »

Bamboo Flooring Manufacturer BambooIndustry.com Is Launching A Special ...
PR Web (press release)
Recently, BambooIndustry.com, a leader in bamboo flooring products, has announced its site-wide bamboo product promotion with great discounts, up to 30%. The promotion is valid until May 12, 2014. Share on Twitter Share on Facebook Share on Google+ ...

and more »

Program opens more trade possibilities for area businesses
StarNewsOnline.com
"We're going to have to educate businesses on the opportunity and advantages of being a foreign trade zone magnet site," said Catlin, who chairs the Foreign Trade Promotion Council, a body originally approved by county commissioners but which now is a ...

and more »

Video: Tim Nash previews promoted Wolves' Good Friday clash with Rotherham
expressandstar.com
Our Wolves reporter will be at Molineux along with an expected 30,000-plus crowd as fans celebrate promotion. It would be the first 30,000 home gate since the FA Cup quarter-final replay against Middlesbrough in March 1981, when 40,524 attended. Wolves ...


Niche Site CHARLIE Goes Big With Underwriter Le Creuset
Street Fight
While lots of companies keep trying to cut through the event promotion clutter unsuccessfully, Bay Street Biergarten made a savvy move to “own” an entire event platform — one with trusted, non self-promotional editorial content — as a way to engage ...

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