The Power of News!

Have you even been to CNN's website? Odds are you have, and have read quite a bit of news. The reason people read the news is because news reporters and anything news related really are almost always highley credited. If you see something on the news, odds are it's not any old half baked scheme, or false bit of information. This is why news coverage is the best!

To get started, you need to create and send out press releases. Now here is the tricky part. To get these releases popular and quickley put out, you need to make them very outrageous and catchy, because that is what the average news reader wants to read. Reporters are keen on this too, and can easily tell a good, eye catching article from a poor, false article.

Gimmicks sell! Do something outrageous on your release, like offering every 5th customer the package for free! Or you could even just give away a sample or tidbit about your product for a limited time. The limited time offer is great, as it offers incentive for a customer to make the sale quickly.

Many news reporters suggest putting something radical, almost offensive titles and information in your press releases, to garner the most publicity.

For example, I remember a friend of mine built a few computers for his father's business. His father was so proud of the work he got an article put up in the paper about his son's ability to work hard and put togethor good, solid computers. Within 2 weeks, they had recieved almost 20 phone calls from subscribers to that very same paper asking him to do the same with their business or private computers. That's a conversion rate of basically 100% Now can you tell me with a straight face that all of your visitors make you money?

Chris Everson

In The News:


ThePigSite.com

Online Chinese Pork Promotion Draws Rave Reviews
ThePigSite.com
CHINA - A recent online promotion for US pork conducted with China's leading business-to-consumer platform, Tmall.com, drew rave reviews from Chinese consumers and strong results for US pork suppliers. Photo: USMEF. The seven-day promotion, ...

and more »

Morgan Promoted to Associate Head Coach
Purdue Boilermakers
WEST LAFAYETTE, Ind. - Purdue women's basketball head coach Sharon Versyp announced the promotion of Nadine Morgan to become the Boilermakers' Associate Head Coach on Tuesday morning. Morgan has been a member of Versyp's staff for the last ...

and more »

Successful Meetings

Meet Puerto Rico Debuts New MICE Promotion
Successful Meetings
For groups of any size and meeting on any date, planners who book during the promotion will receive $15 per room night for their meeting in Puerto Rico if a contract is signed during the promotion period. Those planners will also be entered into a ...

and more »

Agriculture MEPs Support Promotion of EU Farm Produce
ThePigSite.com
Following Parliament's lead, the Council of Ministers and the European Commission agreed to allow the promotion of EU farm produce on the EU single market and not just in third countries. Information campaigns within the EU and in third countries could ...

and more »

Watch Dogs' Digital Shadow Learns Your Facebook Secrets
Tom's Guide
Digital Shadow is a fun, if slightly creepy, promotional site that uses your own Facebook information to reiterate "Watch Dogs'" themes of surveillance and privacy. The app claims to "know" deeply personal information about you, but in truth, users ...


Gibraltar news promotion through a micro-site agreed with The New Statesman
MercoPress
The Government of Gibraltar and The New Statesman launched a six-month media partnership that will see New Statesman online host a Gibraltar micro-site featuring the latest news, interviews and insight from the Rock. The partnership also includes a ...

and more »

Ars Technica

Mystery attack drops avalanche of malicious messages on Twitter
Ars Technica
There's also a link that led to hxxp://www.womenshealth.com-april22.us/miracle-garcinia, a site promoting women's health products. Researchers have yet to analyze the site to see if it attempts to surreptitiously install malware on visitors' machines ...

and more »

Apple and Google offer game makers app store promotion in exchange for ...
GigaOM
The company and Apple agreed to about a three-month window of exclusivity for Apple's App Store, in exchange for the store prominently promoting the game [...] Prominent display in an app marketplace can produce as much as a tenfold spike in daily ...

and more »

LG/Netflix Rebate Site Exposes User Data With AT&T-Esque Hole [Updated]
Techdirt
ACB Incentives is the company behind this promotion, and it handles the same sort of online rebate forms for a variety of companies. These rebate submission sites all branch off acbincentives.com, which could mean it's just a matter of figuring out how ...

and more »

TransAct Signs Contract for Initial Installation of Epicentral® Promotion and ...
Business Wire (press release)
Furthermore, its ability to offer multiple currencies within a single promotion makes it a perfect fit for international implementations such as this. “Our new relationship with this multi-site operator also includes a significant slot machine printer ...

and more »
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