How a Book is Born: One Authors Story

Not all books come out whole, all at once. In fact, most books ease out little by little. They have strange and wondrous beginnings. Some come from speeches, some come from articles or short stories. Your book may evolve from a teleclass or coaching experience with a client.

The saying goes if you write a page a day, at the end of a year you'll have a book--a big book at that! But then, why think so big?

Twenty-five years ago, I gave Speedreading and Memory seminars. I thought of myself as a teacher or trainer, not an author. After joining Toastmasters and National Speakers Association, I learned enough to strengthen my presentations to promote my personal growth skills business.

My audiences from corporate and community education wanted handouts to take home with them. Seeing a need I revised and edited my how-to articles, then bundled them into short books. The articles came from my talks, wide research, and my own experiences. I wrote the books I needed and wanted to read. So can you! Check out your files today, and see what undiscovered gems are there.

Only 10-60 pages long, these books were quick and easy to write. I priced them for my health and personal growth audiences as well as offering my proven consulting expertise to corporations.

Presenting 15 public seminars a month, these simple short books sold well at the back of the room as well as leveraged higher priced corporate training, all enough to make two-thirds my income for the next 15 years.

The irony of this story is that I did write a long book--sort of. At 160 pages, Passion at Any Age is complete, but my passion for it has waned. Following the traditional route, I submitted a book proposal to 30 agents. Five liked it, but their limited book tour offers and knowing I'd still have to promote it myself, made me think. Too much time and money down the drain unless I was already famous. I ended up giving away a chapter at a time to my book clients to inspire them. I also realized you can't market effectively more than two or three products at a time.

Since my book writing, publishing and promotion knowledge made me a savvy expert, I offer ten new eBooks on Book writing, Online promotion, Web marketing and copywriting, and ePublishing as well as one-on-one coaching and teleclasses, so clients can learn by their preferred style.

Remember, your book is your business card and helps evolve your business. Through writing a book, you not only help your audience solve a particular challenge, you share with the world your unique experience to make a difference in people's lives. Your book is an extension of yourself, your skills, and your own style. It will bring you consistent, monthly income as it does for me.

My 20 years research and weekly seminars on how to write a book have come full circle. As a book coach, now, I encourage professionals to write a book--just write a short book! Make it an eBook. Think 10-30 pages. You need to write your book and share your unique message, but you also don't want to spend all of your time on it.

Begin your book today by writing an article that answers one of your book audience's challenges or problems. You can then, string several articles together. Include more stories, examples, how-to's or exercises in your new book's chapter formats.

Before you know it, your book will grow. They always grow longer than you think they will. You will have plenty of pages, and each page will deliver practical, inspirational material to your new clients and customers concisely and directly--the way they want it.

Remember, Offline and Online potential book buyers want information. But, they no longer want to read hundreds of pages. They don't want to spend time reading a long book.

Will business people buy your book? Yes! They are hungry for information--information that only you have and can say in your unique way. Will your book sell? Yes! With just a few significances such as "presenting useful, practical information," or "presenting material that could change a life," or "creating a deeper understanding of human nature," your book will be a great seller.

Feel the sense of completion by writing your book this year. Don't worry about how long it is, its format, how much it will sell for. Remember, like me, you can write your print and eBook at the same time! And keep it going for your lifetime.

Judy Cullins, 20-year book and Internet Marketing Coach, Author of 10 eBooks including "Write your eBook Fast," and "How to Market your Business on the Internet," she offers free help through her 2 monthly ezines, The Book Coach Says...and Business Tip of the Month at http://www.bookcoaching.com/opt-in.shtml and over 140 free articles. Email her at mailto:Judy@bookcoaching.com

In The News:


Digital Book World

Why Book Marketing (Still) Starts and Ends with the Website
Digital Book World
It's almost 2015, and so much in the publishing industry remains in flux, from publishers' distribution channels to their methods of driving consumer awareness and discovery—even book content itself. From a marketing perspective, many of the ...


Free Webcast: Five Tips to Boost Your Digital Book Marketing Strategy
Digital Book World
There's no doubt that effective book marketing for publishers and authors is becoming more difficult. There are more social media channels, retail platforms and fast-changing consumer habits—not to mention titles themselves—to keep pace and compete with.


Digital Book World

Webcast: Rethinking Social Media in Book Marketing–New Approaches to ...
Digital Book World
As more titles flood the marketplace, giving each one the attention it needs to rise about the fray is becoming a bigger challenge than ever before. Many of the strategies authors, publishers and marketing professionals are accustomed to deploying are ...


Blogcritics (blog)

Book Review: 'Marketing Power for Financial Advisors' by Bob Hanson & Shirley ...
Blogcritics (blog)
Overall, the book is an excellent marketing tool to get financial advisors started. Furthermore, as a marketer in a different industry myself, I recommend it as a must-read for all professionals looking to understand the basics of the art of marketing ...

and more »

Satisfying Readers Is Key To Content Marketing: Digitas' Mark Book
Beet.TV
“It has a real brand product benefit from an emotional perspective, so, tonally, we felt that Upworthy was a great fit for us,” DigitasLbi's social content VP Mark Book tells Beet.TV in this video interview. “We worked with them to understand what they ...


Dec. 11, 2014: New Book Explains Internet Marketing for Plumbing and HVAC ...
ACHR NEWS
MIAMI — A new book, Internet Marketing for Plumbing & HVAC Contractors: How to Triple Your Sales by Getting Your Internet Marketing Right, by Josh Nelson, is written specifically for contractors and walks them through each step of the online marketing ...


Elaine Stienon Launches New Marketing Push for 2011 Book
Broadway World
This year, Stienon is renewing the marketing efforts for the book by submitting it to Thruline Entertainment for potential adaption into a screenplay and promoting the book through an upcoming Reader's Digest advertisement, to appear online and in print.

and more »

Paul Tweiten Renews Marketing Push for Book on Living, Working in Russia
Broadway World
In his 2011 book, "Far Eastern Overexposure" (published by Trafford Publishing), which is getting a new marketing push for 2014, author and American forestry professional Paul Tweiten accepts a job that sets him on a path less traveled. In the summer ...


Small Business Trends

Improve Marketing in a Week with $300 Using The One Week Marketing Plan
Small Business Trends
Satterfield's book The One Week Marketing Plan is divided into two sections. The bulk of the book (and reader's attention) will be on the first section, which details five days' worth of marketing plans and step-by-step templates readers. In the five ...


Three Digital Publishing Questions for Kristin Fassler
Digital Book World
Kristin Fassler is VP, Director of Marketing at the Random House division of Penguin Random House and a contributor to Digital Book World's popular Book Marketing & Social Media FAQ handbook. She'll be speaking at Digital Book World 2015 on a panel ...

Google News

Top Ten Basics on Internet Article Writing to Promote your Book

Whether you have already written articles and published them or... Read More

Never Pay Full Price for a Book!

Are you an avid reader? Are you trying to instill... Read More

Book Signing for Experts

Think of your book on the bookstore shelf trying to... Read More

How Many Ways Can You License Your Tips Booklet?

You've been thinking about writing a tips booklet. After all,... Read More

Secrets to Selling Books by Mail

This is intended for informational purposes only. Selling books by... Read More

Ready, Set, Go Sell Your Book In The Real World!

We hear a lot these days about more books actually... Read More

Sell More Books on Amazon.com

Why Should Your Book Be on Amazon.com? Credibility. If your... Read More

How to Create an Amazing Author Website

Without a website, an author is unknown. Without a website,... Read More

Is Traditional Book Marketing Getting you Down?

"Are you disappointed and tired of time and money down... Read More

Publishing Your Book?What Way is Best For You? - Part 1

Your print or ebook is nearly finished. You wonder if... Read More

How to Self Publish and Promote Your Own Book

If you are reading this article then you have already... Read More

Dont Sell your Book, Share It

Most authors who aren't used to speaking before a group... Read More

Successful Book Marketing The Natural Way - Part 2

Is your mind muddy on book marketing? Do you wake... Read More

Publicity for Buzz Marketing for Authors

Congratulations, you've written a book and even gotten it published!... Read More

Book Publishing Without Pain

When I meet an author with a great book concept,... Read More

Increase Book Sales: At Book Fairs, Festivals and Trade Shows

Play a bigger game with your book sales by expanding... Read More

Why Would I Buy Your Book? Six Steps to Your Tell and Sell - Part 1

How would you like to have countless people clamoring for... Read More

How to Get More Readers For Your Book

Marketing your own book can seem like a scary task.... Read More

Top 10 Ways to Know your Book Concept will Sell--Before you Invest Time and Money

Make your book stand out from the crowd! Test your... Read More

Publishing Your Book?What Way is Best For You? - Part 2

Your print or ebook is nearly finished. You wonder if... Read More

Marketing Virus ? Every Writer Needs to Catch It

For you writers aspiring to greatness, you might need a... Read More

Top Ten Ways To Prepare for Your Online Book Marketing Success

Still marketing your book through press releases, networking groups, and... Read More

Three Powerful Tips on Selecting a Book Topic that Sells

The topic of your book or eBook counts-big time. Which... Read More

Media Events for Book Promotion

"How do I set up a media event?" -- As... Read More

Your Book Marketing Plan - Winning Strategies and Tips

Many authors hit a roadblock when it comes to putting... Read More