Top Ten Ways of Why and How to Write your Books Sales Letter - Part 2

Authors/publishers are great at getting their books written. But after the initial one-year honeymoon, sales slow down. To counter this make sure your print or ebook will keep on selling from the first day, the first year, even for life. Count on this being a two to three- year project to become well known.

Write a short sales letter for each book.

Whether you have a web site or not, you can write a first class, must-buy-now sales letter. Since you are making your book a business write a sales letter for each teleclass and service as well. I even write one for my bookcoaching services.

What Every Sales Letter Needs to Pull Orders and Profits

You can write each sales letter in less than four hours the first time. As you practice, you can an excellent one in two hours.

For part one of this article email

5. Sprinkle Testimonials Throughout your Sales Letter.

Potential buyers who visit your site are pulled to buy when they think other people have already bought and liked your book. If other people are happy with your product or service, they will be too.

Include testimonials from experts in your field, celebrities, man/woman on the street, and other people who have profited from your book's advice. Learn how to approach influential contacts through email friendly notes and requests. To save these busy people time.(they want to help, but consider it's time consuming to create testimonials) ask them look at your list of 5-10 benefit phrases, and a page of your table of contents to give you're a testimonial within a few weeks. Remember, they don't have to read the whole book to give you a testimonial. Don't be shy on this one. It's part of the publishing-promotion process.

Give as you receive. Give that person something of value. Study their web site or read their ezine, and send them a short helpful tip, report or joke.

6. Offer your potential buyers three or four chances to buy.

Are you a skimmer? Many visitors are too. They may have already decided to buy before coming to your sales letter, or after your sparkling headline, book cover, and introduction don't want to read more. After the cover, offer a "Click Here" or "Buy Now" near the top of the letter. Offer more buying opportunities along the way after a list of benefits, what's in this book (features), and testimonials. You may offer by a download eBook by credit card or with a toll-free telephone number-maybe three or four times.

7. Make your Sales Letter Credible.

To boost sales, authors often add free bonus reports related to their book. Visitors often want the bonus special report more than the product itself. The bonus "How to Get Testimonials From the Rich and Famous" I offered with the "How to Write your eBook or Other Book Fast!" on my web site's "Discounts of the Month." Link increased that book's sales double in one month.

Make sure your free bonus reports do not cost more than the price of your product. Would you believe this offer "Order this for $49 now and receive 4 special bonus reports worth $395?"

8. Share the downside of your book to create empathy.

For example, "this ebook won't write the book for you, or even get it published, but it will show you the steps and resources to write compelling copy, finish fully and sell well."

9. Include your expert credentials

"I spent 6 months researching this book and 3 months writing it. My background includes 23 years bookcoaching, presenting 70 writing and marketing seminars a year, and 48 published clients since 1999."

10. End your Sales Letter with your 100% Money-Back Guarantee.

When you offer an ironclad guarantee, people see your book as so valuable that you put yourself on the line for it. They will be more likely to buy and be satisfied with their purchase.

"This product comes with a 100% Money Back Guarantee. Read the book cover to cover, and if the strategies don't work for you within 60 days, we'll cheerfully refund your money, and you can keep the product too!"

Without a book sales letter to guide your potential buyers on your web site, you leave them bored, uninspired, without enough information to make that decision to buy. Your web site and ezine must entertain, inform, and give enough benefits to convince your readers to order your book.

For all email promotion campaigns, without a sales letter for each product, your unique, useful and inspiring information will not get read, people won't know you as the expert, and you won't make the sales you want.

Judy Cullins 2005 All Rights Reserved.

Judy Cullins, 20-year Book and Internet Marketing Coach works with small business people who want to make a difference in people's lives, build their credibility and clients, and make a consistent life-long income. Author of 10 eBooks including "Write your eBook Fast," "The Fast and Cheap Way to Explode Targeted Web Traffic," and "Create your Web Site With Marketing Pizzazz," she offers free help through her 2 monthly ezines, "The Book Coach Says..." and "Business Tip of the Month" at and over 165 free articles. Email her at

In The News:

Free mobile marketing book!
This is a complete and actual compilation of mobile marketing knowledge in a new book “How to grow unicorn: mobile games & apps marketing guide”. It is for everyone: mobile app developers, marketers, entrepreneurs and investors. You also don't need ...


A Playful, Interactive Approach To Book Marketing In The Digital Age
Old-school book publishers can be reticent to weave new technologies into their long-established practices, but a team of designers at Penguin UK is working to change that. Last year, designers Mathieu Triay and Matthew Young designed an interactive ...

Book Marketing 201
Publishers Weekly
The self-publishing industry continues to expand, opening up new opportunities for young writers and becoming an attractive place for veteran authors with traditionally published titles under their belts. The self-publishing boom broadly benefits all ...

and more »

Grey's Dheeraj Sinha debunks Indian marketing's pet beliefs in his new book
Economic Times
A lot of what marketers take for granted about India is just plain wrong according to Dheeraj Sinha, chief strategy officer, South and South East Asia, Grey. A large part of his soon to be launched second book, India Reloaded, is dedicated to busting ...

The must-attend event for B2B marketing professionals and free e-book
This FREE e-book will provide you with many best practices for every aspects of lead generation to help bolster your conversion rates. These tactics have been tested over the past 10 years and have been used to generate 5,000+ sales leads in the last year.

and more »

Cosmic Book News - Video Games (press release) (blog)

Batman Vs. Superman Viral Marketing Kicks Off With Lex Luthor
Cosmic Book News - Video Games (press release) (blog)
We're about six months away from Batman Vs. Superman, and now WB has launched the first viral marketing campaign for the movie which kicks off with Jesse Eisenberg's Lex Luthor. A Lex Luthor LexCorp Twitter Account has been created which links to an ...
Batman V. Superman Viral Marketing Reveals Lex Luthor's Background

all 124 news articles »

Virtual-Strategy Magazine

Kamron Karington Releases Black Book Restaurant & Pizzeria Marketing Manual
Virtual-Strategy Magazine
Restaurant marketing consultant Kamron Karington is releasing the 231 page Black Book Restaurant & Pizzeria Marketing Manual to all restaurant and pizzeria owners for complimentary download starting Oct 8th. Independent owners can visit ...

and more »

Open book: The future of probiotic marketing in Europe
EFSA: “The fact we are here is an indication we are willing to commit to dialogue.” Related tags: Probiotics, Health claims, NHCR, EFSA, EU, EC. 'Openness' and 'better dialogue' between industry, scientists and regulators were themes of the day as the ...

and more »

Social Media Marketing Must Be Relevant
Digital Book World
When are readers buying books? When are your book sales the highest? What about other authors you network with? This information allows you to develop a better mix of social media content that helps rather than content that hypes, as Jay Baer would say.

Social Media Marketing Is Backwards: Strategy Vs. Tactics
Digital Book World
I've been helping clients put together strategic social media plans for eight years, and they all have the same epiphany: when you start with goals and end with tactics, social media marketing becomes much less complicated and much more straightforward.

and more »
Google News

Best Sellers Aren?t Written ? They?re Made - It?s All About Promotion

Writing a book is becoming more and more of a... Read More

Top 5 Book Selling Tips

TIP # 1Online reviews are paramount in importance when it... Read More

How To Get The Most From Your Free eBooks Marketing Campaign

First, your ebook needs to have an attractive title. The... Read More

Make Big Profits from Small Booklets

What is your excuse for not being published? "I don't... Read More

Creating a Book Poster

Posters can be a great and inexpensive way to promote... Read More

A First Time Authors Publicity Kit Materials

If you're a new author that has been requested to... Read More

Online Book Promotion Beats Traditional Seven to One - Part 2

Think of Your Promotion Time and BudgetMost one or two-book... Read More

Your Book Marketing Plan - Winning Strategies and Tips

Many authors hit a roadblock when it comes to putting... Read More

8 Ways to Find Good Reviewers for Your New Book

Review Your Reviewer: You will be sorry if you do... Read More

Distribute Your Self-Published Book - Part 1

Where is your book now? With a distributor? In a... Read More

Sell Your Book with Pennies

Imagine you share a huge penny... Read More

Top 10 Tips for Book Titles that Sell Well

A clever title is great if it is clear, but... Read More

Publishing Your Book?What Way is Best For You? - Part 1

Your print or ebook is nearly finished. You wonder if... Read More

Dont Clone your Book or Business Marketing

Remember that the miracle of cloning sheep has its drawbacks.... Read More

7 Vital Book Promotion Tips

As a literary publicist I often am asked about publicity... Read More

Ten Ways to Make Your Book Outsell Another

Wouldn't you rather write a book that sells well than... Read More

The Book Signing

Tomorrow night is my first Local Writers Fair. I've been... Read More

Secrets to Selling Books by Mail

This is intended for informational purposes only. Selling books by... Read More

FSBO Author believes in Bookswaps

Hi Noel,I absolutely love your website, As an MS sufferer... Read More

Raise Your Hand If Youd Consider Giving Up The Rights To Your Book Forever

If Random House pulls up to your house with a... Read More

Promotion - Credibility Extras

For many of us, marketing our titles is one of... Read More

Quiz: Will Online Book Marketing Help Sales?

Most authors sigh a sigh of relief when they finish... Read More

The Bible Of Self Publishing

Any book that is in its 14th edition must be... Read More

How to Grab the No.2 Spot on Amazon for Advance Book Sales

When my first book was published way back ten years... Read More

Plain Speaking ? 4 Secrets For Getting Your Book Purchased

What can be more infuriating to a potential purchaser of... Read More