Top Ten Ways of Why and How to Write your Books Sales Letter - Part 2

Authors/publishers are great at getting their books written. But after the initial one-year honeymoon, sales slow down. To counter this make sure your print or ebook will keep on selling from the first day, the first year, even for life. Count on this being a two to three- year project to become well known.

Write a short sales letter for each book.

Whether you have a web site or not, you can write a first class, must-buy-now sales letter. Since you are making your book a business write a sales letter for each teleclass and service as well. I even write one for my bookcoaching services.

What Every Sales Letter Needs to Pull Orders and Profits

You can write each sales letter in less than four hours the first time. As you practice, you can an excellent one in two hours.

For part one of this article email article-164@bookcoaching.com.

5. Sprinkle Testimonials Throughout your Sales Letter.

Potential buyers who visit your site are pulled to buy when they think other people have already bought and liked your book. If other people are happy with your product or service, they will be too.

Include testimonials from experts in your field, celebrities, man/woman on the street, and other people who have profited from your book's advice. Learn how to approach influential contacts through email friendly notes and requests. To save these busy people time.(they want to help, but consider it's time consuming to create testimonials) ask them look at your list of 5-10 benefit phrases, and a page of your table of contents to give you're a testimonial within a few weeks. Remember, they don't have to read the whole book to give you a testimonial. Don't be shy on this one. It's part of the publishing-promotion process.

Give as you receive. Give that person something of value. Study their web site or read their ezine, and send them a short helpful tip, report or joke.

6. Offer your potential buyers three or four chances to buy.

Are you a skimmer? Many visitors are too. They may have already decided to buy before coming to your sales letter, or after your sparkling headline, book cover, and introduction don't want to read more. After the cover, offer a "Click Here" or "Buy Now" near the top of the letter. Offer more buying opportunities along the way after a list of benefits, what's in this book (features), and testimonials. You may offer by a download eBook by credit card or with a toll-free telephone number-maybe three or four times.

7. Make your Sales Letter Credible.

To boost sales, authors often add free bonus reports related to their book. Visitors often want the bonus special report more than the product itself. The bonus "How to Get Testimonials From the Rich and Famous" I offered with the "How to Write your eBook or Other Book Fast!" on my web site's "Discounts of the Month." Link increased that book's sales double in one month.

Make sure your free bonus reports do not cost more than the price of your product. Would you believe this offer "Order this for $49 now and receive 4 special bonus reports worth $395?"

8. Share the downside of your book to create empathy.

For example, "this ebook won't write the book for you, or even get it published, but it will show you the steps and resources to write compelling copy, finish fully and sell well."

9. Include your expert credentials

"I spent 6 months researching this book and 3 months writing it. My background includes 23 years bookcoaching, presenting 70 writing and marketing seminars a year, and 48 published clients since 1999."

10. End your Sales Letter with your 100% Money-Back Guarantee.

When you offer an ironclad guarantee, people see your book as so valuable that you put yourself on the line for it. They will be more likely to buy and be satisfied with their purchase.

"This product comes with a 100% Money Back Guarantee. Read the book cover to cover, and if the strategies don't work for you within 60 days, we'll cheerfully refund your money, and you can keep the product too!"

Without a book sales letter to guide your potential buyers on your web site, you leave them bored, uninspired, without enough information to make that decision to buy. Your web site and ezine must entertain, inform, and give enough benefits to convince your readers to order your book.

For all email promotion campaigns, without a sales letter for each product, your unique, useful and inspiring information will not get read, people won't know you as the expert, and you won't make the sales you want.

Judy Cullins 2005 All Rights Reserved.

Judy Cullins, 20-year Book and Internet Marketing Coach works with small business people who want to make a difference in people's lives, build their credibility and clients, and make a consistent life-long income. Author of 10 eBooks including "Write your eBook Fast," "The Fast and Cheap Way to Explode Targeted Web Traffic," and "Create your Web Site With Marketing Pizzazz," she offers free help through her 2 monthly ezines, "The Book Coach Says..." and "Business Tip of the Month" at http://www.bookcoaching.com/opt-in.shtml and over 165 free articles. Email her at mailto:Judy@bookcoaching.com.

In The News:


Advanced Marketing Tactics for Indie Authors
Publishers Weekly
One marketing tool is to create content that complements the book and then use that to get more publicity. Stine relates how her forthcoming new adult novel is set in the famous Domino Sugar Factory in Williamsburg, Brooklyn—which was recently the ...


eBOUND Canada: Book Marketing Game Plan for Small Publishers
Digital Book World
Small publishers need to do what the big ones are already doing when it comes to book marketing if they want to be successful in the current book publishing landscape, according to a new report. The report, released today by eBOUND Canada, ...


Christian News Wire (press release)

The Marketing Strategies of Jesus Christ: New Book and Podcast
Christian News Wire (press release)
HOUSTON, Aug. 20, 2014 /Christian Newswire/ -- If Jesus Christ taught a class on marketing, what might he say? That is the question explored in Darren Shearer's new book, "Marketing Like Jesus: 25 Strategies to Change the World," which is now available ...


The Guardian (blog)

Despite digital and mobile, the marketing rule book remains the same
The Guardian (blog)
The fact is that digital and mobile have certainly introduced new realities to the marketing landscape but the principles remain the same. So the next time you see a flashy presentation, telling you that the rule book has changed and this statistic in ...


Community Celebrates Launch Of 'A CompletelyNovel Guide To Book Marketing'
Booktrade.info
Ready to launch your book into the world, but aren't sure how to start? Or perhaps you've hit a wall with a book that's been out for a while, and are looking to give it a new lease of life? Whatever stage you're at, this book marketing guide will show ...

and more »

Oyeyemi's Marketing Book Hits the Shelf
AllAfrica.com
On Saturday, July 19, a large turnout was witnessed at the launch of the marketing book, Kill or Get Killed; The Marketing Killer Instinct held at the Lantana Hall of Eko Hotel and Suites in Victoria Island, Lagos. At the Sponsor's Gala, the author of ...


Why Marketing to Women Doesn't Work: A New Book By Professor Jenny Darroch
PR Web (press release)
In her latest book, “Why Marketing to Women Doesn't Work,” Jenny Darroch, professor at the Drucker School of Management at Claremont Graduate University, reminds readers of how to “do” market segmentation. The book offers a large number of useful ...

and more »

Mobile Marketing Watch

Want to Mobile Track Shoppers? Use Oldest Trick in the Book: the Coupon
Mobile Marketing Watch
According to PunchTab study results, “privacy was the top consumer concern related to mobile tracking, with more than 50 percent of consumers citing it as the reason they would not want a retailer to know their location. Excessive marketing provided ...


A Complete and Comprehensive Book About Facebook Marketing & Advertising ...
PR.com (press release)
Facebook Marketing: "Strategies, Tactics, Tools & Tracking," a comprehensive and actionable guide for small business marketing. This is an update to the "Facebook Master Series" of books published by eswebstudio publications. The company publishes ...


Entrepreneur (blog)

10 Truths About Self-Publishing for Entrepreneurs With a Book Idea
Entrepreneur (blog)
It doesn't matter how good your book is, your book will sell or languish depending on the marketing. Remember the (at least) 600,000 books published every year? Many good books go unnoticed. Writing a good book is just the start. Marketing gets the ...
Commentary: Is Amazon the bully or the hero?Palm Beach Post
I'm Backing Amazon and Authors Should TooWall Street Journal

all 131 news articles »
Google News

Know These Five Audiences to Write a Top Selling Book

To create a saleable book you need to know your... Read More

Top Ten Ways of Why and How to Write your Books Sales Letter - Part 2

Authors/publishers are great at getting their books written. But after... Read More

Five Book Back Cover Mistakes and How to Solve Them

Did you know that your back cover information is, after... Read More

Online Book Promotion Beats Traditional Seven to One - Part 2

Think of Your Promotion Time and BudgetMost one or two-book... Read More

Publicity Through Philanthropy For Writers

I am twenty three years old, have sold over four... Read More

Quiz: Will Online Book Marketing Help Sales?

Most authors sigh a sigh of relief when they finish... Read More

Five Secrets of Winning Book Proposals

Working in the publishing industry comes with a high expectation,... Read More

Online Book Marketing: How to Sell Your Book Even If You Are Not a Salesperson

What you do after you have written your book is... Read More

Get Rich Writing Fiction

Some of us write simply because we can't not write.... Read More

The Bible Of Self Publishing

Any book that is in its 14th edition must be... Read More

FSBO Author believes in Bookswaps

Hi Noel,I absolutely love your website, As an MS sufferer... Read More

Sell More Books on Amazon.com

Why Should Your Book Be on Amazon.com? Credibility. If your... Read More

A First Time Authors Publicity Kit Materials

If you're a new author that has been requested to... Read More

Distribute Your Self-Published Book - Part 1

Where is your book now? With a distributor? In a... Read More

Your Book Marketing Plan - Winning Strategies and Tips

Many authors hit a roadblock when it comes to putting... Read More

Raise Your Hand If Youd Consider Giving Up The Rights To Your Book Forever

If Random House pulls up to your house with a... Read More

Best Sellers Aren?t Written ? They?re Made - It?s All About Promotion

Writing a book is becoming more and more of a... Read More

How to Grab the No.2 Spot on Amazon for Advance Book Sales

When my first book was published way back ten years... Read More

8 Ways to Find Good Reviewers for Your New Book

Review Your Reviewer: You will be sorry if you do... Read More

Secrets to Selling Books by Mail

This is intended for informational purposes only. Selling books by... Read More

How to Get Your Book Reviewed

Imagine your book at the top of the Best Sellers... Read More

Marketing for Writers When Writing Just Isnt Enough

Many writers write for the experience. Others dream of having... Read More

Do You Long To See Your Books Published And Selling From The Major Chains?

To have your work accepted for hard copy publication is... Read More

Top Ten Basics on Internet Article Writing to Promote your Book

Whether you have already written articles and published them or... Read More

Three Powerful Tips on Selecting a Book Topic that Sells

The topic of your book or eBook counts-big time. Which... Read More