Top Ten Ways of Why and How to Write your Books Sales Letter - Part 2

Authors/publishers are great at getting their books written. But after the initial one-year honeymoon, sales slow down. To counter this make sure your print or ebook will keep on selling from the first day, the first year, even for life. Count on this being a two to three- year project to become well known.

Write a short sales letter for each book.

Whether you have a web site or not, you can write a first class, must-buy-now sales letter. Since you are making your book a business write a sales letter for each teleclass and service as well. I even write one for my bookcoaching services.

What Every Sales Letter Needs to Pull Orders and Profits

You can write each sales letter in less than four hours the first time. As you practice, you can an excellent one in two hours.

For part one of this article email article-164@bookcoaching.com.

5. Sprinkle Testimonials Throughout your Sales Letter.

Potential buyers who visit your site are pulled to buy when they think other people have already bought and liked your book. If other people are happy with your product or service, they will be too.

Include testimonials from experts in your field, celebrities, man/woman on the street, and other people who have profited from your book's advice. Learn how to approach influential contacts through email friendly notes and requests. To save these busy people time.(they want to help, but consider it's time consuming to create testimonials) ask them look at your list of 5-10 benefit phrases, and a page of your table of contents to give you're a testimonial within a few weeks. Remember, they don't have to read the whole book to give you a testimonial. Don't be shy on this one. It's part of the publishing-promotion process.

Give as you receive. Give that person something of value. Study their web site or read their ezine, and send them a short helpful tip, report or joke.

6. Offer your potential buyers three or four chances to buy.

Are you a skimmer? Many visitors are too. They may have already decided to buy before coming to your sales letter, or after your sparkling headline, book cover, and introduction don't want to read more. After the cover, offer a "Click Here" or "Buy Now" near the top of the letter. Offer more buying opportunities along the way after a list of benefits, what's in this book (features), and testimonials. You may offer by a download eBook by credit card or with a toll-free telephone number-maybe three or four times.

7. Make your Sales Letter Credible.

To boost sales, authors often add free bonus reports related to their book. Visitors often want the bonus special report more than the product itself. The bonus "How to Get Testimonials From the Rich and Famous" I offered with the "How to Write your eBook or Other Book Fast!" on my web site's "Discounts of the Month." Link increased that book's sales double in one month.

Make sure your free bonus reports do not cost more than the price of your product. Would you believe this offer "Order this for $49 now and receive 4 special bonus reports worth $395?"

8. Share the downside of your book to create empathy.

For example, "this ebook won't write the book for you, or even get it published, but it will show you the steps and resources to write compelling copy, finish fully and sell well."

9. Include your expert credentials

"I spent 6 months researching this book and 3 months writing it. My background includes 23 years bookcoaching, presenting 70 writing and marketing seminars a year, and 48 published clients since 1999."

10. End your Sales Letter with your 100% Money-Back Guarantee.

When you offer an ironclad guarantee, people see your book as so valuable that you put yourself on the line for it. They will be more likely to buy and be satisfied with their purchase.

"This product comes with a 100% Money Back Guarantee. Read the book cover to cover, and if the strategies don't work for you within 60 days, we'll cheerfully refund your money, and you can keep the product too!"

Without a book sales letter to guide your potential buyers on your web site, you leave them bored, uninspired, without enough information to make that decision to buy. Your web site and ezine must entertain, inform, and give enough benefits to convince your readers to order your book.

For all email promotion campaigns, without a sales letter for each product, your unique, useful and inspiring information will not get read, people won't know you as the expert, and you won't make the sales you want.

Judy Cullins ©2005 All Rights Reserved.

Judy Cullins, 20-year Book and Internet Marketing Coach works with small business people who want to make a difference in people's lives, build their credibility and clients, and make a consistent life-long income. Author of 10 eBooks including "Write your eBook Fast," "The Fast and Cheap Way to Explode Targeted Web Traffic," and "Create your Web Site With Marketing Pizzazz," she offers free help through her 2 monthly ezines, "The Book Coach Says..." and "Business Tip of the Month" at http://www.bookcoaching.com/opt-in.shtml and over 165 free articles. Email her at mailto:Judy@bookcoaching.com.

In The News:


Inside NoVA

Steampunk authors share free book marketing tips Oct. 16
Inside NoVA
Fresh from their successful steampunk tea and promenade to the historic railway station in Shepherdstown, W.Va., Manassas authors and podcasters Tee Morris and Pip Ballantine will share their “Book Marketing 101” tips at the Thursday, Oct. 16 meeting ...


Digital Book World

Book Marketing the Old Way Versus the Way That Works Today—Part 1: Book ...
Digital Book World
shutterstock_172976921 When it comes to selling a book, whether it's self-published or distributed by one of the top-tier publishers, there's the traditional way of marketing, and then there's the way that works today. To demonstrate the difference, I ...


The Marketing Analytics Silver Bullet
Forbes
However, a new book, Cutting Edge Marketing Analytics, designed to help marketing managers of all levels better understand how to effectively leverage analytics in decision making, recently hit the Amazon bookshelves. The authors, Raj Venkatesan ...

and more »

The marketing tools you need for any self-published book
The Next Web
You can achieve success—however you define success—by doing practically anything that goes with or even against current advice online for self-published book marketing. The “self” in self-publishing means you've got the reins. Save the silver bullets ...

and more »

L.A. Biz

'The Book of Life' sweetens movie marketing with mobile game
L.A. Biz
The move underlines the growing importance of a mobile marketing strategy to a film's release—as well as the bottom line. The two companies will share revenue from in-app purchases made in the game. “The Book of Life: Sugar Smash” will be available ...
'The Book Of Life' Fox-SGN Mobile Game Deal Could Pay Off For YearsDeadline.com

all 10 news articles »

Mobile Marketing Watch

Updated Version of Mobile App Marketing Book Hits Amazon
Mobile Marketing Watch
Updated Version of Mobile App Marketing Book Hits Amazon 200x300 Updated Version of Mobile App Marketing Companies of all shapes and sizes invest in mobile apps to help engage with their consumers, monetize their business, and to meet their ...


Huffington Post

Top 5 Marketing Tips for Indie Authors
Huffington Post
I've run discount promotions, blog tours and pricey print ads; participated in television interviews, spoken at book clubs, and performed on stage at comedy events. Every step is a learning experience. Different strategies work for different authors ...


Wiley's Latest Book on Strategic Marketing, “Connect” Available Today in ...
Virtual-Strategy Magazine (press release)
“Connect: How to Use Data and Experience Marketing to Create Lifetime Customers,” is now available to guide organizations to go beyond traditional marketing to build meaningful customer experiences. Published by Wiley, and authored by digital ...

and more »

Director of Marketing & Sales
Publishers Lunch Deluxe (subscription)
We are looking for candidates with a strong interest in and knowledge of book marketing and sales, of audience and successful marketing techniques. They must have experience in creating overall and specific book marketing plans and know how to build a ...


William H. Simon Launches New Marketing Campaign for Book
PR Web (press release)
Author and orthopedic surgeon William H. Simon's “Prescription: Murder” (published by iUniverse) takes readers on the thrilling adventures of sharp and witty Dr. Ham Marks. The book, published in 2012, is gearing up for a new marketing push in the ...

and more »
Google News

Five Book Back Cover Mistakes and How to Solve Them

Did you know that your back cover information is, after... Read More

Best Selling Book Cover Design

To get a book cover design may be expensive and... Read More

Why Would I Buy Your Book? Six Steps to Your Tell and Sell - Part 2

How would you like to have countless people clamoring for... Read More

Interview with Book and Marketing Coach-Judy Cullins - Part 1

To know what to do at the right time in... Read More

Raise Your Hand If Youd Consider Giving Up The Rights To Your Book Forever

If Random House pulls up to your house with a... Read More

Five Tips To Consider When Choosing A Publisher

Choosing a publisher probably seems like a complicated task, however,... Read More

Are You Ready For The Publishing Revolution?

Writing has traditionally been considered a solitary craft. You wrote... Read More

Why Should I Buy your Book?

How would you like to have countless people clamoring for... Read More

Book Promotion Myth -- The Best Place to Sell Books is a Bookstore

When authors think of their audience buying books they think... Read More

How to Make Money With Your Short Stories, Poems, Essays, and Novels

Recently, someone rated my "Online Book Marketing" article a 2... Read More

10 Reasons Why People Attend Book Signings

This is the survey result of 325 people conducted by... Read More

How to Get Your Book Reviewed

Imagine your book at the top of the Best Sellers... Read More

Colour and Book Covers - What You Should Know if Youre Self-Publishing

Color is tricky at the best of times. If you... Read More

Ready, Set, Go Sell Your Book In The Real World!

We hear a lot these days about more books actually... Read More

Top Ten Ways to Promote Your Books Through Flyers

A flyer is an excellent, inexpensive way to promote your... Read More

Creating a Book Poster

Posters can be a great and inexpensive way to promote... Read More

Book Club Sales -- Increasing the Odds

What is a book club sale? It is actually a... Read More

You, Your Book and the Internet!

Authors, especially self published, small press and Print on Demand... Read More

Self Publishing Success Starts With Marketing

Self-publishing is not for the faint of heart. The publication... Read More

Make your Book Stand Out From the Crowd: Know your Audience

Most authors say, "Everyone will want my book, and when... Read More

Online Book Marketing: How to Sell Your Book Even If You Are Not a Salesperson

What you do after you have written your book is... Read More

Sell More Books on Amazon.com

Why Should Your Book Be on Amazon.com? Credibility. If your... Read More

What?s Wrong with the Internet? It Must be Broken!

After months of scouring the internet, I could not put... Read More

Does Your Book Cover Pass the ?Ignore? Test?

Your book cover is the first impression a potential client... Read More

Oh No! A Bad Book Review! Have No Fear...Advice For Dealing With The Blues Of A Bad Book Review

You've just been notified a review of your book has... Read More