Plays Well With Others to Become an Instant Author

You wrote a tips booklet. Maybe more than one. Oh wait, are you one of the people who is still thinking about doing one? Not to worry. Wait 'til you see how easy this gets.

What would you and your colleagues think of jointly creating a tips booklet? Each of you contributes several tips, has someone else oversee all of the production, and gives you ideas for marketing it. Each colleague shares in the costs, making the entire thing not only palatable price-wise but an exciting prospect and even fun to do instead of some kind of drudgery. It's very possible this is a solution that just had not yet come to mind. I can almost see you sitting there saying "yes, that's perfect."

Collaboration is far from being a new thing. Book anthologies are done all the time. Cookbooks have been created just this way for years and years, with each person in a particular group contributing their favorite recipe. The hugely successful "Chicken Soup" series is probably one of the best known anthologies of recent times. It's just taken awhile to realize that the same thing can be done with tips booklets, and done within any self-contained, self- formed group rather than only a publisher of an anthology gathering unrelated people together to create the book.

Look around you. You probably have colleagues, a circle of professional friends, people you utilize as a sounding board, as a mastermind, as a respite from your daily process. And you each like doing the work you've prepared yourself to do, whether it's being a business coach, a hypnotist, a retailer, an artist, a realtor, or endless other possibilities. Yet you also love the idea of being a published author, seeing your name in print, someday, when you get around to it, when the stars and planets are aligned just perfectly. Or the idea of expanding an existing product line appeals to you, and a booklet seems to be the ideal answer for that.

Several years ago, a group of veteran professional organizers wanted to create a revenue stream for themselves so they did not have to tap the general budget of the umbrella association to which they belonged. About 100 organizers (104, to be exact) each contributed several tips. We then selected one tip from each person and created a booklet for the group. To date, the booklet has brought in over twenty-five thousand dollars ($25,000!) of direct revenue for that group of veteran organizers, without really marketing it.

The great thing about that booklet is that it serves as both a revenue stream for the group plus it markets the business of each contributor in the booklet as well as the entire industry of professional organizing. You'll find the individual person's name, business name, and city of each contributor right under their tip. Every organizer whose tip is in that booklet instantly became a published author.

But wait, there's more. Each and every booklet that a co-author distributes markets every other co-author in the booklet. Plus (and this is just so terrific) the booklet is of great interest to reporters and journalists in the media who love to interview more than one person for any article they write. It's a ready-made mechanism for getting lots and lots of publicity.

I recently started a conversation with a representative from a group of about 15 health care professionals in related areas of expertise, exploring the idea of the group jointly co-authoring a booklet. Each person in the group contributes a handful of tips, shares in the production costs (bringing that way down), and becomes a published author. This takes much less time, m0ney, and brain damage than if any one of these people wrote a complete booklet themselves. That's not to say they won't ever do one on their own. It just means they will get one done probably sooner through the collaboration of this tips booklet anthology, and they will expand their reach every time any other co-author distributes this booklet.

Has your mind started racing about who to approach to do a booklet with you? You don't have to be best pals with a colleague or love everyone in your mastermind group or agree with every pearl that comes out of every coach in your Special Interest Group, or think that each person at the recent chamber of commerce meeting was the most brilliant person you ever met. You don't even need to live anywhere near each other in order to put together a collaborative booklet. All you need is to find a group of people interested in contributing some tips in a somewhat related field. Depending on the size of the group, it may be one or two tips each, or 10-12 tips. In either case, it's a minor amount of time, effort, and m0ney to instantly become a published author.

2005, Paulette Ensign

Visit: http://www.tipsbooklets.com/anthologies.htm to get started with one of these collaborations (and completed before you even realize it!) Paulette Ensign has clients, worldwide, who have surpassed her own results of personally selling over a million copies of her tips booklet in four languages and various formats, without spending a penny on advertising. Her San Diego-based Tips Products International has helped thousands of people transform their knowledge into tips booklets for marketing, motivating, and making money. You're next.

In The News:


Digital Book World

Book Marketing the Old Way Versus the Way That Works Today—Part 1: Book ...
Digital Book World
shutterstock_172976921 When it comes to selling a book, whether it's self-published or distributed by one of the top-tier publishers, there's the traditional way of marketing, and then there's the way that works today. To demonstrate the difference, I ...


Inside NoVA

Steampunk authors share free book marketing tips Oct. 16
Inside NoVA
Fresh from their successful steampunk tea and promenade to the historic railway station in Shepherdstown, W.Va., Manassas authors and podcasters Tee Morris and Pip Ballantine will share their “Book Marketing 101” tips at the Thursday, Oct. 16 meeting ...


Best Selling Author Sohail Khan to Release New Book Titled "Guerrilla ...
DigitalJournal.com
"Guerrilla Marketing and Joint Ventures: Million Dollar Partnering Strategies for Growing any Business in Any Economy" is a book authored by marketing guru, Sohail Khan and the late marketing genius Jay Conrad Levinson. This book will be released ...
Best Selling Author Sohail Khan to Release New Book Titled “Guerrilla ...PR Web (press release)

all 4 news articles »

13 Ways to Increase Your Book Marketing Results Today - New Webcast ...
PR.com (press release)
Most authors spend far too much money and often waste time in experimentation. The end result is frustration, rather than sales. It is necessary to get beyond the hype and hearsay if one hopes to be successful in today's Internet book marketing ...


The Marketing Analytics Silver Bullet
Forbes
However, a new book, Cutting Edge Marketing Analytics, designed to help marketing managers of all levels better understand how to effectively leverage analytics in decision making, recently hit the Amazon bookshelves. The authors, Raj Venkatesan ...

and more »

L.A. Biz

'The Book of Life' sweetens movie marketing with mobile game
L.A. Biz
The move underlines the growing importance of a mobile marketing strategy to a film's release—as well as the bottom line. The two companies will share revenue from in-app purchases made in the game. “The Book of Life: Sugar Smash” will be available ...
'The Book Of Life' Fox-SGN Mobile Game Deal Could Pay Off For YearsDeadline.com

all 10 news articles »

Damion Campbell Pursues New Marketing Campaign for Science Fiction Book
Virtual-Strategy Magazine (press release)
Author Damion Campbell is doing a new marketing push for his action-science fiction novel, “Killer 7” (published by Trafford Publishing), the story of a group of immortal heroes from another galaxy who will do anything in their power to save the humans ...

and more »

Mobile Marketing Watch

Updated Version of Mobile App Marketing Book Hits Amazon
Mobile Marketing Watch
Updated Version of Mobile App Marketing Book Hits Amazon 200x300 Updated Version of Mobile App Marketing Companies of all shapes and sizes invest in mobile apps to help engage with their consumers, monetize their business, and to meet their ...


Donovan Reviewed "Aesop's Keys to Profitable Marketing" in Midwest Book ...
Virtual-Strategy Magazine (press release)
She says, "Business leaders who look for more than the usual dry approach to marketing, who wonder whether the 80/20 rule is a proven fact, and who seek real-world applications of this cornerstone of business achievement will find the book to be a ...
Pre-release of "Aesop's Keys to Profitable Marketing:" Dr Betsy Kruger's Book ...IT Business Net

all 5 news articles »

William H. Simon Launches New Marketing Campaign for Book
DigitalJournal.com
Author and orthopedic surgeon William H. Simon's "Prescription: Murder" (published by iUniverse) takes readers on the thrilling adventures of sharp and witty Dr. Ham Marks. The book, published in 2012, is gearing up for a new marketing push in the ...

and more »
Google News

A First Time Authors Publicity Kit Materials

If you're a new author that has been requested to... Read More

Book Publishing Without Pain

When I meet an author with a great book concept,... Read More

Oh No! A Bad Book Review! Have No Fear...Advice For Dealing With The Blues Of A Bad Book Review

You've just been notified a review of your book has... Read More

8 Easy Online Ways to Market Your Book For Free

Marketing your book whether you went the POD, e-book, or... Read More

Why Would I Buy Your Book? Six Steps to Your Tell and Sell - Part 2

How would you like to have countless people clamoring for... Read More

The Bible Of Self Publishing

Any book that is in its 14th edition must be... Read More

Why Should I Buy your Book?

How would you like to have countless people clamoring for... Read More

Buzz-Based Book Marketing

Once upon a time, people went to bookstores when they... Read More

FAQs about Book Signings

Since I self-published my first book, "101 Ways to Improve... Read More

Seven Really Truly Unique Ways to Sell More Books

These marketing tips aren't for the weak at heart. Use... Read More

Book Marketing 101- Book Publicity for Authors -- Creating a Book Publicity Campaign

Publicity is that elusive thing that can make or break... Read More

Book Marketing 101

Francine Silverman. Book Marketing from A-Z (InfinityPublishing.com, 2005). Trade paperback.... Read More

Top Ten Ways of Why and How to Write your Books Sales Letter - Part 2

Authors/publishers are great at getting their books written. But after... Read More

8 Ways to Find Good Reviewers for Your New Book

Review Your Reviewer: You will be sorry if you do... Read More

Sell More Books With an E-mail Newsletter

NOTE: Because many words in this article are likely to... Read More

What Service Do You Need to Make your Book Sell?

Whether you are just starting or almost finished with your... Read More

How to Create an Amazing Author Website

Without a website, an author is unknown. Without a website,... Read More

Book Signing: Fun and Profit for Writers and Readers

Have you ever walked into a bookstore when an author... Read More

How To Market A Suspense Novel In An Online Multimedia Format

If you haven't heard of the author C.F. Jackson or... Read More

Top Six Lies About Book Marketing: (And the Truths to Set Your Book Free!)

If you're like me, you have a book and the... Read More

Design Each Part of your Book to Sell More Copies

Whether you are an ebook author/publisher or a print book... Read More

Looking to Sell Your Book for a Good Price?

Many self-publishing authors plan on eventually selling their book to... Read More

Your Book Marketing Plan - Winning Strategies and Tips

Many authors hit a roadblock when it comes to putting... Read More

Why Writers Dont Do a Book Signing

Whenever someone suggests you do a book signing and you... Read More

How to Market Your Unsold Books on the Internet: Its Easy

Your book expresses your wondrous information, your creativity, and your... Read More