Publicity for Buzz Marketing for Authors

Congratulations, you've written a book and even gotten it published! Now, all you have to do is get people to buy it. Getting people to actually enter a bookstore with the purpose of buying your book is not easy because you're not a "brand name" yet. But you do have a potent weapon at your command-- the telephone. Use it.

Call the editor of the books section of your paper. Say you'd like to send a copy to him or her. Ask if he has a few minutes so you can briefly tell him about the book on the phone. After you send the book, give her a chance to read or at least glance at it, then call again.

If you can possibly tie the book to something in the news, that's great. Let's say you wrote Cooking with Chocolate and the health section of your paper has an article on the health benefits of chocolate. Call editors and reporters in the health, food and book sections.

If there's a human interest reporter or columnist, call and then send them a copy of the book. Human interest reporters can usually write on anything that interests them. Try to interest them in you. What did you do before you wrote the book and why did you write it? Do you have eight children and wrote it at your kitchen table every morning between 2:00 and 5:00 am? Did you gain 20 pounds writing the book? Or, did you lose 20--proving that chocolate really isn't fattening?

Call the assignment editors at television news programs. Frequently, if there's an interesting hook, they will interview you. Track down book shows on radio and television and call the producers.

Don't be afraid to make the phone calls and don't believe someone when he says he'll get back to you. He won't. The person who has the most to gain (you, in this case) has to make the call. Too often people are afraid to call. Ask yourself what's the worst that can happen. They'll say no, right? Editors are not going to gather menacingly on your doorstep or come after you with garlic and torches. They'll say no. Can you live with that? Of course, you can, so call.

Put on a comfortable pair of shoes, gather up copies of the book and hit the pavement. Stop in at every small bookstore and beg to leave copies. I assume you've already called the biggies. Offer to appear to talk bout and read from your book 9or doi a mini-seminar.

You've got to do things to create a buzz. The author of the aforementioned book on chocolate could give away chocolate bars with each copy. Or slices of cake she made (recipe in the book) during her appearance in the bookstore. It wouldn't be a bad idea to drop off a cake with the book in the newsrooms.

Don't forget retailers. They might agree to do a window around your book. I once got a prominent jeweler to do a window with diamonds falling out of toe shoes and copies of the book, written by a dancer, displayed.

Miriam Silverberg is president of Miriam Silverberg Associates, a publicity firem in New York City. Listed in Who's Who of American Women, she has publicized authors, restaurants, hotels, New York City Ballet and people in the fashion, beauty and medical fields. She is a guest on the publicity panel at Marymount Manhattan College's seminar for writers.

She may be reached at silverbergm@iopener.net.

In The News:


13 Ways to Increase Your Book Marketing Results Today - New Webcast ...
PR.com (press release)
Most authors spend far too much money and often waste time in experimentation. The end result is frustration, rather than sales. It is necessary to get beyond the hype and hearsay if one hopes to be successful in today's Internet book marketing ...


Digital Book World

Book Marketing the Old Way Versus the Way That Works Today—Part 1: Book ...
Digital Book World
shutterstock_172976921 When it comes to selling a book, whether it's self-published or distributed by one of the top-tier publishers, there's the traditional way of marketing, and then there's the way that works today. To demonstrate the difference, I ...


Inside NoVA

Steampunk authors share free book marketing tips Oct. 16
Inside NoVA
Fresh from their successful steampunk tea and promenade to the historic railway station in Shepherdstown, W.Va., Manassas authors and podcasters Tee Morris and Pip Ballantine will share their “Book Marketing 101” tips at the Thursday, Oct. 16 meeting ...


The Marketing Analytics Silver Bullet
Forbes
However, a new book, Cutting Edge Marketing Analytics, designed to help marketing managers of all levels better understand how to effectively leverage analytics in decision making, recently hit the Amazon bookshelves. The authors, Raj Venkatesan ...

and more »

Donovan Reviewed "Aesop's Keys to Profitable Marketing" in Midwest Book ...
Virtual-Strategy Magazine (press release)
She says, "Business leaders who look for more than the usual dry approach to marketing, who wonder whether the 80/20 rule is a proven fact, and who seek real-world applications of this cornerstone of business achievement will find the book to be a ...
Pre-release of "Aesop's Keys to Profitable Marketing:" Dr Betsy Kruger's Book ...IT Business Net

all 5 news articles »

Damion Campbell Pursues New Marketing Campaign for Science Fiction Book
Virtual-Strategy Magazine (press release)
Author Damion Campbell is doing a new marketing push for his action-science fiction novel, “Killer 7” (published by Trafford Publishing), the story of a group of immortal heroes from another galaxy who will do anything in their power to save the humans ...

and more »

Author team focuses on third grade literacy and adventure in new marketing push
DigitalJournal.com
Written at a third grade reading level, the new book "Adventures with Ethan: Freddy the Frog" (published by AuthorHouse) by authors Dr. Carolyn R. Cochren and Ethan Cochren is the story of a young boy's adventures in the woods near his home with a ...

and more »

L.A. Biz

'The Book of Life' sweetens movie marketing with mobile game
L.A. Biz
The move underlines the growing importance of a mobile marketing strategy to a film's release—as well as the bottom line. The two companies will share revenue from in-app purchases made in the game. “The Book of Life: Sugar Smash” will be available ...
'The Book Of Life' Fox-SGN Mobile Game Deal Could Pay Off For YearsDeadline.com

all 10 news articles »

Laura Lavayén Launches New Marketing Campaign for Book
Broadway World
Argentine-American author Laura Lavayén shares memories from her early childhood and adolescence in her reflective new Spanish-language memoir, "La Sombra del Baron" (published by Trafford Publishing). The fourth girl born into a family of 10 siblings, ...

and more »

Mobile Marketing Watch

Updated Version of Mobile App Marketing Book Hits Amazon
Mobile Marketing Watch
Updated Version of Mobile App Marketing Book Hits Amazon 200x300 Updated Version of Mobile App Marketing Companies of all shapes and sizes invest in mobile apps to help engage with their consumers, monetize their business, and to meet their ...

Google News

Make your Book Stand Out From the Crowd: Know your Audience

Most authors say, "Everyone will want my book, and when... Read More

Increase Book Sales: When a Sale Is No Longer Just a Sale

Do you have books sitting in your garage that you... Read More

Top Ten Non-Techie Steps to Market your Book Online

Are you an author who is looking for new ways... Read More

Writers: The Truth About Advertising, Publicity, and PR

Many of us are trying to do business and don't... Read More

Five Tips To Consider When Choosing A Publisher

Choosing a publisher probably seems like a complicated task, however,... Read More

How to Get Your Book Reviewed

Imagine your book at the top of the Best Sellers... Read More

Top Ten Getting Started Tips to Market Your Book and Business

Want to sell a lot more books? Want clients calling... Read More

Book Marketing 101- Book Publicity for Authors -- Creating a Book Publicity Campaign

Publicity is that elusive thing that can make or break... Read More

How to Get More Readers For Your Book

Marketing your own book can seem like a scary task.... Read More

7 Vital Book Promotion Tips

As a literary publicist I often am asked about publicity... Read More

Best Selling Book Cover Design

To get a book cover design may be expensive and... Read More

Comments From A Book Reviewer

For the past several years I have been reviewing books... Read More

How to Make Money With Your Short Stories, Poems, Essays, and Novels

Recently, someone rated my "Online Book Marketing" article a 2... Read More

Promote Your Books on Talk Shows and Make More Money

Successful authors are convinced that radio interviews are the very... Read More

Oh No! A Bad Book Review! Have No Fear...Advice For Dealing With The Blues Of A Bad Book Review

You've just been notified a review of your book has... Read More

FSBO Author believes in Bookswaps

Hi Noel,I absolutely love your website, As an MS sufferer... Read More

8 Ways to Find Good Reviewers for Your New Book

Review Your Reviewer: You will be sorry if you do... Read More

Publishing Your Book?What Way is Best For You? - Part 2

Your print or ebook is nearly finished. You wonder if... Read More

Spend a Little Time, Get Free Books Online

There's just something so gratifying about owning your own books... Read More

Five Secrets of Winning Book Proposals

Working in the publishing industry comes with a high expectation,... Read More

Interview with Book and Marketing Coach-Judy Cullins - Part 2

To know what to do at the right time in... Read More

Attract More Buyers to Your Book: Use Metaphors

Surprise your potential buyers. Give them chocolate frosting!After we entered... Read More

You, Your Book and the Internet!

Authors, especially self published, small press and Print on Demand... Read More

Speaking for a Publication

Why write a book and get attention and loads of... Read More

How a Book is Born: One Authors Story

Not all books come out whole, all at once. In... Read More