Publicity for Buzz Marketing for Authors

Congratulations, you've written a book and even gotten it published! Now, all you have to do is get people to buy it. Getting people to actually enter a bookstore with the purpose of buying your book is not easy because you're not a "brand name" yet. But you do have a potent weapon at your command-- the telephone. Use it.

Call the editor of the books section of your paper. Say you'd like to send a copy to him or her. Ask if he has a few minutes so you can briefly tell him about the book on the phone. After you send the book, give her a chance to read or at least glance at it, then call again.

If you can possibly tie the book to something in the news, that's great. Let's say you wrote Cooking with Chocolate and the health section of your paper has an article on the health benefits of chocolate. Call editors and reporters in the health, food and book sections.

If there's a human interest reporter or columnist, call and then send them a copy of the book. Human interest reporters can usually write on anything that interests them. Try to interest them in you. What did you do before you wrote the book and why did you write it? Do you have eight children and wrote it at your kitchen table every morning between 2:00 and 5:00 am? Did you gain 20 pounds writing the book? Or, did you lose 20--proving that chocolate really isn't fattening?

Call the assignment editors at television news programs. Frequently, if there's an interesting hook, they will interview you. Track down book shows on radio and television and call the producers.

Don't be afraid to make the phone calls and don't believe someone when he says he'll get back to you. He won't. The person who has the most to gain (you, in this case) has to make the call. Too often people are afraid to call. Ask yourself what's the worst that can happen. They'll say no, right? Editors are not going to gather menacingly on your doorstep or come after you with garlic and torches. They'll say no. Can you live with that? Of course, you can, so call.

Put on a comfortable pair of shoes, gather up copies of the book and hit the pavement. Stop in at every small bookstore and beg to leave copies. I assume you've already called the biggies. Offer to appear to talk bout and read from your book 9or doi a mini-seminar.

You've got to do things to create a buzz. The author of the aforementioned book on chocolate could give away chocolate bars with each copy. Or slices of cake she made (recipe in the book) during her appearance in the bookstore. It wouldn't be a bad idea to drop off a cake with the book in the newsrooms.

Don't forget retailers. They might agree to do a window around your book. I once got a prominent jeweler to do a window with diamonds falling out of toe shoes and copies of the book, written by a dancer, displayed.

Miriam Silverberg is president of Miriam Silverberg Associates, a publicity firem in New York City. Listed in Who's Who of American Women, she has publicized authors, restaurants, hotels, New York City Ballet and people in the fashion, beauty and medical fields. She is a guest on the publicity panel at Marymount Manhattan College's seminar for writers.

She may be reached at silverbergm@iopener.net.

In The News:


Ashtabula County commissioners approve printing contract for marketing book
The Star Beacon
JEFFERSON — Ashtabula County commissioners, Tuesday, approved a contract with a Cleveland firm to print the county's new marketing book. Angstrom Graphics Inc. will provide printing services for 5,000 copies of the Ashtabula County Economic ...

and more »

Oyeyemi's Marketing Book Hits the Shelf
AllAfrica.com
On Saturday, July 19, a large turnout was witnessed at the launch of the marketing book, Kill or Get Killed; The Marketing Killer Instinct held at the Lantana Hall of Eko Hotel and Suites in Victoria Island, Lagos. At the Sponsor's Gala, the author of ...


How To Market Your New Book
Forbes
Marketing a book is supposed to be the hardest part of self-publishing. Services like Lulu.com and Amazon's Createspace mean it's never been easier to become an author and publish a book. But getting people to hear about it and actually purchase it is ...


New Book From Frank Kern Delivers Succesful Internet Marketing Strategies
Newswire (press release)
Furthermore, owners can immediately implement two marketing strategies, from this book, that will be able to increase sales and profits without spending money on more traffic. Frank Kern is widely known as the guru of internet marketing and has spent a ...


20 Marketing Questions Self-Published Authors Must Answer
Digital Book World
Like any small business, you need a marketing strategy. There are lots of marketing activities that you can engage in to promote your book, but before you start doing any of them, take the time to think like a marketer by asking yourself these 20 ...


DigitalJournal.com

Op-Ed: Marketing analyst's book shows days of 'Beaver Cleaver long gone' Special
DigitalJournal.com
This creates a conundrum for marketers." "The competition isn't what it used to be," he said. "In the book I tell the story of Liz in Champaign County IL who wanted to buy a laptop but instead spent all her “laptop savings” buying bridesmaid dresses ...


Ashtabula County's marketing book nears completion
The Star Beacon
JEFFERSON — Ashtabula County officials got a glimpse of the new marketing book designed to promote the area Thursday. The book, which is nearing completion and will be heading to the printer Tuesday, highlights all of the county's assets in a ...

and more »

Free Books: Marketing Genius or Devaluation of Writers?
Huffington Post
And while it's always important for writers to write (and when you're self-marketing a book, balancing those two tasks can be formidable!), too often the rather vigorous push to do so suggests that cranking out book after book is the paramount goal ...


collectSPACE.com

Marketing the Moon: How space collectors retold the story of Apollo's success
collectSPACE.com
"After years of collecting this material, and lamenting that no book had been written about the subject, we decided to do it ourselves," Jurek, a marketing executive, explains. "We had a literal blast researching and writing the book, and spending ...

and more »

Social Media Marketing, for Novelists, Is Relationship Building
Digital Book World
Marketing for authors can be all about friendships—cultivating two-way conversations with your readers and potential readers. Start by thinking about your book from your readers' perspective. Walk in their shoes. What does your book mean to them, really?

Google News

Media Events for Book Promotion

"How do I set up a media event?" -- As... Read More

How to Get Your Book Reviewed

Imagine your book at the top of the Best Sellers... Read More

Are You Ready For The Publishing Revolution?

Writing has traditionally been considered a solitary craft. You wrote... Read More

Extend Your Books Life With a Sales Letter

Authors, publishers and business owners are great at getting their... Read More

The Booklet Journey Opening a New World

1991 was a pivotal year in my life. My professional... Read More

Publishing Your Book?What Way is Best For You? - Part 1

Your print or ebook is nearly finished. You wonder if... Read More

Authors Should Be Optimistic

A client wrote me recently and asked what I thought... Read More

How to Schedule a Book Signing

How would you like to sell more copies of your... Read More

Your Book Marketing Plan - Winning Strategies and Tips

Many authors hit a roadblock when it comes to putting... Read More

Top 10 Ways to Know your Book Concept will Sell--Before you Invest Time and Money

Make your book stand out from the crowd! Test your... Read More

Book Signing: Fun and Profit for Writers and Readers

Have you ever walked into a bookstore when an author... Read More

Marketing Virus ? Every Writer Needs to Catch It

For you writers aspiring to greatness, you might need a... Read More

Promote Your Books on Talk Shows and Make More Money

Successful authors are convinced that radio interviews are the very... Read More

Dont Sell your Book, Share It

Most authors who aren't used to speaking before a group... Read More

Looking to Sell Your Book for a Good Price?

Many self-publishing authors plan on eventually selling their book to... Read More

Top 5 Book Selling Tips

TIP # 1Online reviews are paramount in importance when it... Read More

Get Rich Writing Fiction

Some of us write simply because we can't not write.... Read More

Publishing Your Book?What Way is Best For You? - Part 2

Your print or ebook is nearly finished. You wonder if... Read More

Sell More Books With an E-mail Newsletter

NOTE: Because many words in this article are likely to... Read More

The High Cost of a Six-Figure Book Advance

The six-figure book advance, like the New York Times bestseller,... Read More

Interview with Book and Marketing Coach-Judy Cullins - Part 1

To know what to do at the right time in... Read More

Book Signing for Experts

Think of your book on the bookstore shelf trying to... Read More

Why Writers Dont Do a Book Signing

Whenever someone suggests you do a book signing and you... Read More

Sell More Books on Amazon.com

Why Should Your Book Be on Amazon.com? Credibility. If your... Read More

Make your Book Stand Out From the Crowd: Know your Audience

Most authors say, "Everyone will want my book, and when... Read More