Do What Works

"Can you hear me now?"

You'd be hard pressed to find someone in the US who doesn't know the company behind that question.

So why do big companies, like Verizon, hammer us with the same message over and over? Because it works. And it can work for your company too. But it takes time and repetition to get your message out and heard by your target market.

Most small business owners will try something once then give up. They expect customers to come pounding down the door to their business after just one message.

It won't happen.

How do you help your customers hear your message? Think long term. Before taking the first step to getting the word out about your product or service, determine the time frame.

Consider at least a six-month time frame for executing your actions to deliver your message. Then identify the steps you will take -- identify how, who, what and when. Spread those steps out so you are taking action at least once a week. Remember that consistency in delivering your message is key.

Place the steps on your calendar (a wall calendar that you see every day is great for this) and execute them based on your plan.

About the Author

Denise O'Berry frequently speaks to professional organizations, is the author of three booklets, and several "how-to" manuals. She writes a weekly small business column, hosts an online small business owners forum and is called upon regularly by publications such as Entrepreneur, Bank Rate Small Business, Florida Trend, Inc., various newspapers, radio and television to provide expert comments on small business issues.

http://www.whatspossible.com
http://www.justforsmallbusiness.com
http://www.deniseoberry.com

In The News:


Alpha Delta fraternity's suspension extended following branding allegations
The Dartmouth
The College extended its suspension of Alpha Delta fraternity last week after allegations arose that members of the fraternity branded new members in the fall of 2014. AD responded in a statement from attorney George Ostler that acknowledged that ...

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Top Gear tour featuring Jeremy Clarkson to go ahead without show's branding
The Guardian
The worldwide tour, previously known as Top Gear Live and fronted by Clarkson alongside co-presenters Richard Hammond and James May, will be renamed Clarkson, Hammond and May Live. The shows have been stripped of Top Gear and BBC branding.
Top Gear tour to go ahead without show's brandingRTE.ie
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Reuters

RadioShack co-branding of stores with Sprint wins court approval
Reuters
PK business by co-branding most of its 1,740 surviving stores with cellular phone provider Sprint Corp (S.N) earned U.S. bankruptcy court approval on Tuesday, ending four days of contested court hearings. The stores are what survived of more than 4,000 ...
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NBC 7 San Diego

'Los Angeles Chargers' Web Branding Raises Eyebrows, Ire in Bolts Country
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ProFootballReference.Com had the Chargers hometown listed as Los Angeles, decades after the team was based there. Did the website jump the gun? NBC 7's Gene Cubbison reports. (Published Monday, Mar 30, 2015). Updated at 2:08 PM PDT on ...


Adweek

Infographic: a Historical and Data-Driven Look at Will Ferrell's Branding Genius
Adweek
Will Ferrell last week got his star on the Hollywood Walk of Fame, which was nicely timed to promote his hit movie Get Hard, where he co-stars with fellow comic Kevin Hart. But perhaps Ferrell should also be recognized for his memorable moments with ...


Forbes

Fine For Whisky But Not For Gin: Should Companies Keep Their Branding In The ...
Forbes
Yet, William Grant & Sons refrains from overtly communicating the family-owned status of another flagship brand, Hendrick's Gin, with no mention of its ownership on this brand's advertising. So does branding a business as a family-owned company ...


NDTV

Microsoft Previews Music and Video Apps for Windows 10, Drops Xbox Branding
NDTV
Apart from being Universal apps, the main highlight of the new apps is the removal of the 'Xbox' branding that was seen in previous versions of the app for Windows 10. This should prove to be a positive step as it previously confused users who thought ...
Microsoft releases new Music and Video apps for Windows 10 without the Xbox ...The Next Web
Microsoft releases Music and Video Preview apps for Windows 10 -- drops Xbox ...BetaNews
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Direct Marketing News

What's Your Branding Approach When You Are the Cadillac of Brands?
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By that I mean brands with a specific point of view; brands that dare to polarize a little at times; brands that definitely don't leave people cold. Think about BMW, Montblanc, and now, Cadillac—all of these brands resonate with incredible passion ...


Braves spring training branding MIA
Ballpark Digest
Only one thing was missing: any semblance of Braves branding. MLB teams are increasingly using spring training as a branding exercise for the coming season. There's a long tradition of using spring games as a way to warn fans about the upcoming games ...


PBS NewsHour

From industrial to creative, re-branding Sacramento with artful dumpsters
PBS NewsHour
The Power Inn Alliance of Sacramento brought together ten local artists to paint a very unusual canvas for a public art exhibit called “Art of the Dumpster.” Video produced by Marinda Johnson Gorman, shot by Martin Christian and edited by Jose Luis ...

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