Do What Works

"Can you hear me now?"

You'd be hard pressed to find someone in the US who doesn't know the company behind that question.

So why do big companies, like Verizon, hammer us with the same message over and over? Because it works. And it can work for your company too. But it takes time and repetition to get your message out and heard by your target market.

Most small business owners will try something once then give up. They expect customers to come pounding down the door to their business after just one message.

It won't happen.

How do you help your customers hear your message? Think long term. Before taking the first step to getting the word out about your product or service, determine the time frame.

Consider at least a six-month time frame for executing your actions to deliver your message. Then identify the steps you will take -- identify how, who, what and when. Spread those steps out so you are taking action at least once a week. Remember that consistency in delivering your message is key.

Place the steps on your calendar (a wall calendar that you see every day is great for this) and execute them based on your plan.

About the Author

Denise O'Berry frequently speaks to professional organizations, is the author of three booklets, and several "how-to" manuals. She writes a weekly small business column, hosts an online small business owners forum and is called upon regularly by publications such as Entrepreneur, Bank Rate Small Business, Florida Trend, Inc., various newspapers, radio and television to provide expert comments on small business issues.

http://www.whatspossible.com
http://www.justforsmallbusiness.com
http://www.deniseoberry.com

In The News:


Dezeen

Furniture companies need to improve their branding says Richard Hutten
Dezeen
Milan 2015: furniture companies need to get better at branding, according to Dutch designer Richard Hutten, who said the sector "has a lot to learn from other fields". Speaking to Dezeen at the Salone del Mobile in Milan this week, Hutten said it was ...


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'Animal House' Frat to Appeal Dartmouth Branding Sanction
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Dartmouth Moves To Boot Alpha Delta Fraternity After New Members Were ...Huffington Post
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Re-branding should have measurable pay-offs, some say
State-Journal.com
By July, Tennessee-based North Star Destination Strategies, could officially begin work on a community-wide re-branding campaign. The firm will analyze the area and engage with residents to ultimately launch print, billboard and other advertising ...


Center for Research on Globalization

Branding War
CounterPunch
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Tech Cocktail

ZipRecruiter Releases First Ever TV Branding Campaign
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ZipRecruiter's sole purpose is to bring Fortune 500 level hiring and employee management solutions to small and medium sized businesses (SMB). To that end they just released their first ever television branding campaign which introduces a new tagline: ...

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Alerus Financial Aligns Service Model and Branding With One Alerus Philosophy
Marketwired (press release)
GRAND FORKS, ND--(Marketwired - Apr 17, 2015) - Alerus Financial Corporation ( OTCQX : ALRS) has announced major changes to its branding and identity to align with customer expectations and the company's service structure. The company has ...

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GoDanRiver.com

New Danville River District branding effort to make debut at May 1 bash
GoDanRiver.com
... and the Danville Science Center's Imagination Station playground set up for young guests, a photo booth, family-friendly live music — keep an eye out for the dueling pianos — and a large screen showing a presentation about the city's new branding ...

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Branding by 'Bosch'
Alton Telegraph
Print work “Big Fish Eat Little Fish” on view in the Saint Louis Art Museum's exhibit “Beyond Bosch: The Afterlife of a Renaissance Master in Print.” Print details, Pieter van der Heyden (b. Antwerp, c. 1530–d. after March 1572, Berchem) after Pieter ...

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