Do What Works

"Can you hear me now?"

You'd be hard pressed to find someone in the US who doesn't know the company behind that question.

So why do big companies, like Verizon, hammer us with the same message over and over? Because it works. And it can work for your company too. But it takes time and repetition to get your message out and heard by your target market.

Most small business owners will try something once then give up. They expect customers to come pounding down the door to their business after just one message.

It won't happen.

How do you help your customers hear your message? Think long term. Before taking the first step to getting the word out about your product or service, determine the time frame.

Consider at least a six-month time frame for executing your actions to deliver your message. Then identify the steps you will take -- identify how, who, what and when. Spread those steps out so you are taking action at least once a week. Remember that consistency in delivering your message is key.

Place the steps on your calendar (a wall calendar that you see every day is great for this) and execute them based on your plan.

About the Author

Denise O'Berry frequently speaks to professional organizations, is the author of three booklets, and several "how-to" manuals. She writes a weekly small business column, hosts an online small business owners forum and is called upon regularly by publications such as Entrepreneur, Bank Rate Small Business, Florida Trend, Inc., various newspapers, radio and television to provide expert comments on small business issues.

In The News:

Great Falls Tribune

4-H to branding to fixing equipment, 'Cow's Girl' explores life on the ranch
Great Falls Tribune
A black Angus heifer calf named Olivia narrates a new children's book. In “The Cow's Girl: The Making of a Real Cowgirl,” Olivia describes how she was three days old when her girl adopted and started bottle feeding her. “My momma and I accidently got ...


Cyanogen branding disappears from OnePlus One
OnePlus one no longer ships with Cyanogen branding on its back cover. The Chinese manufacturer quietly dropped the logo of the ROM developer from its flagship killer. When announced a year ago, the OnePlus One proudly sported a Cyanogen stamp on ...
OnePlus drops Cyanogen branding on OnePlus OneVR-Zone
Got a OnePlus One without CyanogenMod branding? There's a reason for
OnePlus One Shipping Without Cyanogen BrandingGeeky Gadgets
Ubergizmo (blog) -9 to 5 Google
all 79 news articles »

Valley News Live

Younger Population Calls for New Visitor's Bureau Branding
Valley News Live
The Fargo-Moorhead-West Fargo convention and visitors bureau (CVB) announced new branding to the growing and changing community. Since 2007 the brand was "Always Warm" and before that it was "More Than You Expect". West Fargo joined the ...

and more »

5 Big Company Branding Strategies Any Business Can Utilize
In the words of Robert Kiyosaki, “If you are not a brand, you are a commodity.” So why is it that so few small-business owners invest in building their brands? Sure, you've got other demands on your time. Brand building may seem relatively unimportant ...

and more »


5 Personal Branding Myths You Must Debunk
I have been working in the field of personal branding for about as long as it has been “a field.” Many of the myths about personal branding that were present at the start still persist today. It's time to debunk these myths once and for all with a dose ...


4 Branding Lessons That You Don't Want to Learn the Hard Way
When you're branding your company and you're just starting out, you obviously want everything to go smoothly. Unfortunately, there are some easy branding mistakes to make along the way. Here are some of the common mistakes that new businesses make ...

Marshawn Lynch Is Really Just 'About That Branding, Boss.'
Huffington Post
Maybe Lynch really is, "about that action, boss" but he's clearly also about the profit and the branding. Superstar Wide Receiver AJ Green hit the nail on the head when he said in a recent interview, "He's building his brand by doing that because ...


In Branding Makeover, Lyft Lessens 'Friendly' Focus, Drops Fuzzy Mustache
Lyft is actively retooling its mustache, like its friend-heavy branding, to be smaller, sleeker and more discreet. (Courtesy Lyft). A friendly face may help a startup get off the ground. But to build a nationwide business, a company needs more than ...

and more »

Wall Street Journal

UK Plans to Outlaw Branding on Cigarette Packs
Wall Street Journal
LONDON—The U.K. government plans to outlaw branding on cigarette packs, putting global tobacco companies on a collision course with politicians and fueling fears in the industry that other countries could follow suit. A vote on legislation mandating ...
UK aims to pass law to ban branding on cigarette packs before MayReuters UK
Britain aims to pass law to ban branding on cigarette packs before MaySydney Morning Herald
Plain as day: The removal of cigarette branding will boost public healthThe Independent
all 329 news articles »

Big Think (blog)

Kip Tindell and the "Actions Speak Louder Than Words" Approach to Branding
Big Think (blog)
Kip Tindell is a breath of fresh air. The affable Chairman and CEO of the Container Store is an evangelist for integrity-based sales and brand promotion through action rather than words. To explain what that means, Tindell's most recent Big Think ...

Google News

Branding Article: Pepsis Missed Brand Opportunity

I love Pepsi. It's that slightly sweeter taste and the... Read More

The MOST Expensive Mistake You Can Make

Most people who own a small business have a huge... Read More

Business Case Study Automotive Detailing Franchise Company

How do automotive detailing companies start? What makes them work... Read More

Brand Strategy - Brand Identity Guru

If you could have the secret recipe and all the... Read More

Brand Components

Your brand is the culmination of everything about you and... Read More

Corporate Internet Branding is only Part of A Business Success

Gaining new clients that are excited about developing a corporate... Read More

Branding: What Not to Do

Here's a little story about what not to do as... Read More


The absolute foundation of your small business is your image.... Read More

What About Me? What You Need To Know About Me-Marketing

What about me? Are you asking yourself this question? If... Read More

Hummer is an Excellent Brand

What size is your Hummer? Hummers Come in All Sizes;... Read More

The Face of Your Business, Part I

When we initially started our businesses, we had to decide... Read More

The Aim of the Name

Large corporations spend lavish amounts seeking names for their products... Read More

Brand Equity

Brand equity can be defined in many different ways. I... Read More

What is Private Franchising? It is Nothing Someone Made It Up

The Federal Trade Commission has an obligation to the general... Read More

Extreme Makeover ? Small Business Edition

Have you ever watched one of those home makeover shows?... Read More

Why Branding?

Having a concise, clear image that you project to your... Read More

How Important it is to have a Professional Logo Design for your Business?

There are a lot of things that contribute towards the... Read More

Creative Branding Increases Sales Through Company Recognition

The one thing that everyone has in common is that... Read More

Personal Branding: Characteristics of a Strong Personal Brand

How many times have you been at a networking function... Read More

Attract More Clients With A Brand Identity

You've probably heard that people buy products and services from... Read More

Logo Design Tips

Logos can be described as visual icons that provide a... Read More

Shattering the Branding Myths

If you've been online long, you're sure to have seen... Read More

How Do You Define a Good Logo Design?

Everyone wants his company logo to be the best but... Read More

Branding 101: Why Its Critical to Business Success and How to Do It Right

What's Your Brand?A brand is a product/company personality that helps... Read More

The Top 10 Strategies for the Positioning of Success

Many businesses of today are often driven to compete striclty... Read More