Do What Works

"Can you hear me now?"

You'd be hard pressed to find someone in the US who doesn't know the company behind that question.

So why do big companies, like Verizon, hammer us with the same message over and over? Because it works. And it can work for your company too. But it takes time and repetition to get your message out and heard by your target market.

Most small business owners will try something once then give up. They expect customers to come pounding down the door to their business after just one message.

It won't happen.

How do you help your customers hear your message? Think long term. Before taking the first step to getting the word out about your product or service, determine the time frame.

Consider at least a six-month time frame for executing your actions to deliver your message. Then identify the steps you will take -- identify how, who, what and when. Spread those steps out so you are taking action at least once a week. Remember that consistency in delivering your message is key.

Place the steps on your calendar (a wall calendar that you see every day is great for this) and execute them based on your plan.

About the Author

Denise O'Berry frequently speaks to professional organizations, is the author of three booklets, and several "how-to" manuals. She writes a weekly small business column, hosts an online small business owners forum and is called upon regularly by publications such as Entrepreneur, Bank Rate Small Business, Florida Trend, Inc., various newspapers, radio and television to provide expert comments on small business issues.

In The News:

Huffington Post

5 Personal Branding Lessons From Brand Ambassador Josh Madden
Huffington Post
When it comes to personal branding, sharing content that social media followers find worthy of their time is key. People want "what they'll like," Madden said, "and they want it fast." "We live in a world where we have created ultimate convenience ...

and more »

For 'New York Times,' online education remains a branding opportunity
Inside Higher Ed
Last month's announcement that The New York Times Company would launch an education initiatives may have had a familiar ring to it. The company has spent close to a decade trying to turn the newspaper's vast institutional knowledge into knowledge ...

Bend Bulletin

PrestoBox brings branding to the masses
Bend Bulletin
“Branding for the masses,” Putnam said Tuesday. “That's what we call it.” Putnam based PrestoBox on her 12 years of experience as a marketing consultant. The system, with Adobe InDesign Server software at its heart, re-creates the one-on-one process ...

Hollywood Reporter

Troika Hires Kevin Aratari to Initiate New Branding Strategy
Hollywood Reporter
Kevin Aratari on Wednesday was appointed by Troika, a branding consultancy and marketing agency in Los Angeles, to oversee a new strategy designed to add core expertise in entertainment to meet the demands of clients in traditional media who are ...

Taylor Swift, Trademarks and Music's New Branding Model
The pop star recently applied to trademark that phrase and others related to her songs — a move that marks a shift in the industry, as artists, songwriters and music publishers increasingly become independent brands. But the case also raises questions ...

Packaging World

Co-branding for a competitive edge
Packaging World
Co-branding “for a limited time” can create massive consumer demand, even frenzy. Few limited-time brands are subject to as much anticipation as Girl Scout Cookies, which sell out quickly. When Nestlé worked out a deal in 2012 with the Girl Scouts to ...

Public urged to attend branding forums
Rochelle News Leader
ROCHELLE — The City of Rochelle will soon undergo a branding initiative that will enable the community to discover its untapped potential as a thriving locale. Branding is the art of setting yourself apart from everyone else. It is the perception ...

Cyanogen launches new branding, Qualcomm development partnership
The Verge
In addition to the new branding effort, Cyanogen is partnering with Qualcomm to develop software for its Reference Design (QRD) products coming out later this year. QRD devices are meant to make it easier for smartphone makers to ship devices quicker, ...
Cyanogen reveals new logo, branding and major partnership with QualcommAfterDawn
Cyanogen Announce a New Branding and a Partnership With QualcommAusdroid
Cyanogen reveals new branding and partnership with

all 56 news articles »

Carmarthen Journal

New Carmarthen branding can create strong image for town
Carmarthen Journal
The Carmarthen Town Regeneration Forum has developed the branding concept from comments received from the public during an exhibition held in June 2014. The new branding will be used on future marketing materials to develop a clear identity which is ...


How NASA's Jet Propulsion Lab Is Branding Deep Space Missions
Here, Veronica McGregor—creator of the NASA Social and Mars rover Twitter accounts—discusses how its branding this year's deep space missions, and the lessons learned by staying authentic and listening to followers in past social media campaigns.

Google News

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Branding Yourself To Increased Profitability

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You?ll Bring a Parade of Business to Your Door!

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