Do What Works

"Can you hear me now?"

You'd be hard pressed to find someone in the US who doesn't know the company behind that question.

So why do big companies, like Verizon, hammer us with the same message over and over? Because it works. And it can work for your company too. But it takes time and repetition to get your message out and heard by your target market.

Most small business owners will try something once then give up. They expect customers to come pounding down the door to their business after just one message.

It won't happen.

How do you help your customers hear your message? Think long term. Before taking the first step to getting the word out about your product or service, determine the time frame.

Consider at least a six-month time frame for executing your actions to deliver your message. Then identify the steps you will take -- identify how, who, what and when. Spread those steps out so you are taking action at least once a week. Remember that consistency in delivering your message is key.

Place the steps on your calendar (a wall calendar that you see every day is great for this) and execute them based on your plan.

About the Author

Denise O'Berry frequently speaks to professional organizations, is the author of three booklets, and several "how-to" manuals. She writes a weekly small business column, hosts an online small business owners forum and is called upon regularly by publications such as Entrepreneur, Bank Rate Small Business, Florida Trend, Inc., various newspapers, radio and television to provide expert comments on small business issues.

In The News:

New York Times

The Branding of Julian Assange
New York Times
Yet it still seems, at first anyway, a somehow inappropriate idea (or so an ad hoc poll of branding experts, fashion folks and friends would suggest). After all, commercial branding is an essentially corporate, establishment idea, and Mr. Assange and ...

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Consultant: Tourism branding needs to be different
Kelsh runs Great Destination Strategies, based in Seattle. He's worked in tourism promotion in Alaska, California and other states. He's in Sitka this week to meet with a committee of business, tourism and other leaders about the branding effort. It ...

The Charles Stuart Murders And the Racist Branding Boston Just Can't Seem to ...
The first words the public ever heard from Charles Stuart grabbed an entire nation by the collar and shook it awake. Just minutes after leaving Brigham & Women's Hospital, Stuart called the police on his cellular phone. Carol had been shot in the head.

Digital Spy

This Is What Lumias Will Look Like Now, Without Nokia Branding
Microsoft will, however, continue to use Nokia branding on entry-level phones—creating a tiered system where Microsoft is premium and Nokia is budget. Nice. It's hardly a surprising move by Microsoft, which has clear desires to create its own, well ...
Microsoft Lumia branding confirmed, first device to feature that brand will be ...PhoneDog
This is what the Microsoft branding on future Lumia devices will look likeThe Next Web
Microsoft to kill off Nokia branding on mobile devicesDigital Spy
Geeky Gadgets (blog) -IT PRO
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Food network relies heavily on Vermont branding
Barre Montpelier Times Argus
People involved in the Vermont-made goods industry participate in a seminar Thursday during the fourth annual Farm to Plate Network conference at the the Killington Grand Hotel. KILLINGTON — Marketing the Vermont brand was near the top of the menu ...

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Branding campaign aims to drive North Huntingdon's economy
During this branding process, officials have stressed North Huntingdon's nearness and accessibility to Pittsburgh, the turnpike and the recreation offered in the Laurel Highlands. With that in mind, the logo that commissioners have been tweaking ...

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In the beginning there was branding
The concept of branding dates back to ancient times when the only branding that people could relate to was the branding of livestock. Many people's lives would have been lost in vain if it were not for this kind of branding as people would fight over ...

Huffington Post

Branding a Revolution
Huffington Post
I've been in the world of marketing and branding for 20 years and I still carefully monitor the meridian between what's brandable and what's not. The whole notion of rendering something as a "living business asset" (to use the branding firm, Interbrand ...

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Sullivan Branding Wraps Image Update
Memphis Daily News
The company, no stranger to helping companies, products and other entities perform brand refreshes, decided recently to create all new Sullivan Branding communications and collateral material in a comprehensive revamp that also tilts the firm towards ...

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CompTIA Study: Channel Companies Step Up Marketing, Branding
CompTIA's "Fourth Annual State of the Channel" report found that the majority of channel firms are becoming more self-reliant when it comes to marketing and branding. For instance, 40 percent of survey respondents say they are accelerating their social ...

Google News

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