Do What Works

"Can you hear me now?"

You'd be hard pressed to find someone in the US who doesn't know the company behind that question.

So why do big companies, like Verizon, hammer us with the same message over and over? Because it works. And it can work for your company too. But it takes time and repetition to get your message out and heard by your target market.

Most small business owners will try something once then give up. They expect customers to come pounding down the door to their business after just one message.

It won't happen.

How do you help your customers hear your message? Think long term. Before taking the first step to getting the word out about your product or service, determine the time frame.

Consider at least a six-month time frame for executing your actions to deliver your message. Then identify the steps you will take -- identify how, who, what and when. Spread those steps out so you are taking action at least once a week. Remember that consistency in delivering your message is key.

Place the steps on your calendar (a wall calendar that you see every day is great for this) and execute them based on your plan.

About the Author

Denise O'Berry frequently speaks to professional organizations, is the author of three booklets, and several "how-to" manuals. She writes a weekly small business column, hosts an online small business owners forum and is called upon regularly by publications such as Entrepreneur, Bank Rate Small Business, Florida Trend, Inc., various newspapers, radio and television to provide expert comments on small business issues.

In The News:


The Branding Gods (Mostly) Love Google's New Logo
Despite bandwidth increasing in developed countries to the point where it no longer seems to matter, being super accessible on poor mobile data connections is critical to brands that hope to touch billions. These forms are so much better for the mobile ...
Google unveils new logo,
'Pragmatic not pioneering': Branding experts weigh in on Google's new logoMuMbrella
Google's New Logo Looks Simple. It Isn't.Slate Magazine (blog) (blog) -The SEM Post
all 839 news articles »

Flemington's branding process begins this week
“Branding is the art of setting yourself apart from everyone else,” BID Executive Director Megan Jones-Holt said. ”It s the perception people have of you and the promise that you will deliver on that perception when they arrive as a visitor, potential ...


Old mark of slavery is being used on sex trafficking victims
Lillian Carranza said. The branding shows up all over the girls' bodies. An old-fashioned looking moneybag tattooed on the arm. "F--- You, Pay Me" tattooed on a girl's neck. Large initials tattooed on a girl's face. The initials "ATM" tattooed near a ...
Sex traffickers use tattoo brands to mark girls as property — VIDEOLas Vegas Review-Journal
Pimps brand their woman to show

all 25 news articles »

NewscastStudio (blog)

Orlando station drops 'Local 6′ branding
NewscastStudio (blog)
The “Local (Channel Number)” branding scheme was once common at Post-Newsweek stations (the ownership group that predated Graham Media), but has gradually seen less use over time, though WKMG-TV's sister stations WDIV-TV in Detroit and ...

Media Matters for America

Here Are The Conservative Pundits Branding Black Lives Matter A "Hate Group"
Media Matters for America
Rush Limbaugh joined Fox News hosts in declaring that the Black Lives Matter movement, which aims to shine a spotlight on racial disparities in the U.S. criminal justice system, should be designated a "hate group." Geraldo Rivera: Black Lives Matter Is ...

and more »

Home Accents Today

New Rizzy Home branding aimed at younger consumers
Home Accents Today
“We had the former logo for quite some time and wanted to give our company branding an energetic splash, bringing the youth and vitality to our branding that we have in our company,” Parris said. “We liked the clean straightforwardness of the new look.

Daily Mail

Nursery nurse Hayley Neeson suspended from for branding children 'w******' and ...
Daily Mail
A nursery carer who labelled the children in her care w****** and a******s after she was bitten and spat on has been suspended from her job. Hayley Neeson, a trainee 18-year-old early years worker, wrote a series of expletive-laden Facebook posts about ...
Nursery nurse who called kids in her care 'w*****s' and 'a*******s' in

all 13 news articles »


New 'puritan' SA tobacco laws could prohibit branding
Although not officially announced, plain packaging is coming down the line along with further restrictions on how / when / where people may smoke. The Free Market Foundation believe this to be another step towards a nanny-state and erosion of ...

Sydney Morning Herald

Etihad Stadium branding rights up for grabs
Sydney Morning Herald
Sport fans arriving at Melbourne's Etihad Stadium will face a battle both on and off the field as the city's second largest entertainment venue moves to sell branding rights for the arena's seats, footpaths, WiFi and external entrances. In an ...

and more »

Dick Meyer: Our self-branding via Pinterest, Facebook can be a bit too much
Omaha World-Herald
In virtual America, branding demands special techniques. One's identity on Pinterest, Facebook, Twitter and Instagram has to be curated, literally. Consciously or not, people groom what they show the world. They tend to pick the pictures, quips and ...

and more »
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