Do What Works

"Can you hear me now?"

You'd be hard pressed to find someone in the US who doesn't know the company behind that question.

So why do big companies, like Verizon, hammer us with the same message over and over? Because it works. And it can work for your company too. But it takes time and repetition to get your message out and heard by your target market.

Most small business owners will try something once then give up. They expect customers to come pounding down the door to their business after just one message.

It won't happen.

How do you help your customers hear your message? Think long term. Before taking the first step to getting the word out about your product or service, determine the time frame.

Consider at least a six-month time frame for executing your actions to deliver your message. Then identify the steps you will take -- identify how, who, what and when. Spread those steps out so you are taking action at least once a week. Remember that consistency in delivering your message is key.

Place the steps on your calendar (a wall calendar that you see every day is great for this) and execute them based on your plan.

About the Author

Denise O'Berry frequently speaks to professional organizations, is the author of three booklets, and several "how-to" manuals. She writes a weekly small business column, hosts an online small business owners forum and is called upon regularly by publications such as Entrepreneur, Bank Rate Small Business, Florida Trend, Inc., various newspapers, radio and television to provide expert comments on small business issues.

http://www.whatspossible.com
http://www.justforsmallbusiness.com
http://www.deniseoberry.com

In The News:


In B2B Payments, Branding Is Huge
PYMNTS.com
When the group looked at purchase consideration—just thinking seriously about whether to buy—a branded buy hit 79 percent, whereas the brand-less option was 15 percent. And according to a white paper the group produced on the results, the willingness ...

and more »

A bit of branding can go a long way
gulfnews.com
SMEs in the UAE can capitalise on this by creating a right personality for themselves by following some of the golden rules from a branding guidebook. Business owners need to tap current opportunities with adequate planning and not in a chaotic manner.


Manchester Evening News

Branding experts say Ahoy to growth
Manchester Evening News
North west branding and digital agency AHOY is getting close to hitting its first £1m target following a strong 2014. The Manchester-based agency, which was co-founded by Mark Stringer in 2008, specialises as a full service marketing agency with ...

and more »

Going Dutch for branding
Hindu Business Line
Going Dutch need not be about splitting the bill in a club or a restaurant. At least, in the BFSI (banking, financial services and insurance) sector, the customer usually pays, both for his fault and that of his service provider. But a group of Dutch ...

and more »

Cle Elum branding making progress
Daily Record
Cle Elum will be known as the “Heart of the Cascades” through a new branding project. Kittittas County Chamber of Commerce Tourism Director Amy McGuffin and Vision Cle Elum Director Kerri Farnum have been working for months with a branding firm from ...


IBNLive

Microsoft launches first Lumia phone without the Nokia branding at Rs 9199
Economic Times
NEW DELHI: Microsoft India chairman Bhaskar Pramanik brushed aside the success of China's Xiaomi and Motorola in India's smartphone market using the exclusive online sale model as unsustainable in the long run, and said it takes a lot more to build a ...
Microsoft Lumia 535: The first Lumia phone without the Nokia branding comes to ...IBNLive
Microsoft kills Nokia branding as it launches Lumia smartphone at Rs 9199Northern Voices Online
First look at Microsoft Lumia 535 in 9 slidesIndian Express
Know Your Mobile India -Mobiletor.com -NDTV
all 227 news articles »

University of Nebraska hires branding firm
Kearney Hub
LINCOLN (AP) — The University of Nebraska has hired a Philadelphia-based branding firm to help the university brag about its institutes, online class offerings and general educational opportunities. The 12-month, $605,000 contract is with 160over90 ...


OurWindsor.ca

Walkerville Brewery wins award for history-influenced branding
OurWindsor.ca
A Windsor craft brewery has been recognized for celebrating the city's past in its branding strategy for two of its ale and lager choices. The Walkerville Brewery and Douglas Marketing Group recently won a silver award at the Creative International ...


Small Business Trends

How Imagery in Branding and Marketing Affects Your Strategy
Small Business Trends
As you're probably aware, colors are one of the most powerful elements of imagery in branding. Color is often the most memorable visual component of an image, and certain hues will connect viewers with a particular feeling. According to research, color ...


Our Mission Is Re-Branding the Name of Lamin'
AllAfrica.com
Sang Mendy, Lamin zonal team head coach, has said that their mission this year is re-branding the name of Lamin, as they had been branded a troublesome zone after being butted out of last year's tournament due to violence. It was fair they were butted ...

Google News

All About Branding

In this article i will explain how you can make... Read More

Donald Trump On Branding - Brand Identity Guru

Love him or hate him, one thing is certain: Donald... Read More

Branding Your Radio or TV Campaign With A Musical Identity (aka Audo Logo, aka Jingle)

You don't think twice about a business card and letterhead... Read More

Creative Branding Increases Sales Through Company Recognition

The one thing that everyone has in common is that... Read More

The Brand Called You

The best brands always try... Read More

Trademark: Do I Need One for My Business Name and Logo?

Wondering if a trademark is important to you as a... Read More

Im Just Starting, Why Do I Need a Logo Design?

Businesses eager to open often give little thought to their... Read More

The Art of Successful Branding

Branding: it's a term that carries great weight in the... Read More

How To Create A Brand That Sticks

Most people, when they hear the word branding, think logos... Read More

Its Time For Some Steak

Recently, I was reviewing our website statistics. One of the... Read More

Brand Love, Part 2

Last issue, I talked about increasing your Brand Love-- meaning... Read More

Brand Boring or Brand Buzz?

I heard an advertisement on the radio the other day... Read More

The Role of a Visual Vocabulary in Brand Identity Design

Visual elements are a major part of your business's brand... Read More

Standing Under the Umbrella And Still Getting Wet

Make More Money Making a Name for YourselfCalling all realtors,... Read More

Into The Limelight

To stand out in a cluttered world, become a recognized... Read More

Play Your Position! - The Only Way to Win in Business

Have you ever watched 5-year-olds play soccer? It should be... Read More

The Importance of Branding - Can It Really Make a Difference?

As consumers, we don't really think about the importance of... Read More

Self-Marketing: The I Focus

Ever had one of those conversations where you wondered what... Read More

Three Brand Identity Myths That Will Bring Your Business Down

To begin, let's define "Brand Identity," which is the combination... Read More

The Secrets of Starting Business Successfully

Starting Business Secrets will help you to start your own... Read More

John Deere and NASCAR; Excellent Use of Brand

We should all recognize the marketing efforts of John Deere... Read More

Quick Tactics To Brand Your Business And Make More Sales

This may come as a surprise... to you, but Branding... Read More

Importance of Business Branding

Branding is very important to a business, whether it is... Read More

Adventures in Advertising and the Affect on the Brand Name

Studying various target-marketing techniques and here is a thought. We... Read More

Logo Files: Versions Of Your Logo That You Should Own

Your logo is the most important graphic element in which... Read More