Do What Works

"Can you hear me now?"

You'd be hard pressed to find someone in the US who doesn't know the company behind that question.

So why do big companies, like Verizon, hammer us with the same message over and over? Because it works. And it can work for your company too. But it takes time and repetition to get your message out and heard by your target market.

Most small business owners will try something once then give up. They expect customers to come pounding down the door to their business after just one message.

It won't happen.

How do you help your customers hear your message? Think long term. Before taking the first step to getting the word out about your product or service, determine the time frame.

Consider at least a six-month time frame for executing your actions to deliver your message. Then identify the steps you will take -- identify how, who, what and when. Spread those steps out so you are taking action at least once a week. Remember that consistency in delivering your message is key.

Place the steps on your calendar (a wall calendar that you see every day is great for this) and execute them based on your plan.

About the Author

Denise O'Berry frequently speaks to professional organizations, is the author of three booklets, and several "how-to" manuals. She writes a weekly small business column, hosts an online small business owners forum and is called upon regularly by publications such as Entrepreneur, Bank Rate Small Business, Florida Trend, Inc., various newspapers, radio and television to provide expert comments on small business issues.

In The News:

Yum Brands' new bánh mì chain is catching heat for its “communist” branding
Last week, Yum Brands—the fast-food behemoth that owns KFC, Pizza Hut, and Taco Bell—opened a test location of Banh Shop in Dallas, selling Vietnamese-style street food. The hope is that bánh mì, a popular Vietnamese sandwich that's become trendy in ...
Banh Shop to change branding after complaints from Dallas Vietnamese

all 45 news articles »

Campus-wide branding a new trend in NCAA
With revenue generation becoming a topic of great interest for athletic departments and university campuses across the country, many are realizing that outsourcing marketing and branding across all campus entities is not only the most effective ...


Personal Branding Basics: 3 Easy Steps To Advancing Your Career
I googled “personal branding” today and got nearly two million results. When I started my personal branding business, Reach Personal Branding, almost 15 years ago, few people knew what personal branding was, and even fewer were interested in building ...
Personal Branding Doesn't Mean Just Fixing Your LinkedIn PresenceEntrepreneur (blog)

all 3 news articles »


Ahead of 20th season, MLS unveils new logo, branding to alter look
Commissioner Don Garber, owners like Andrew Hauptman of the Chicago Fire and three branding agencies also were involved in designing the new look, which will take effect in 2015. The primary component – the logo – is set for an unveiling Thursday in ...
Major League Soccer announces new logo as part of MLS NEXTBlack And Red United

all 78 news articles »


Lionsgate Hires DreamWorks Branding Exec to Grow 'Hunger Games,' 'Divergent'
“With her track record of cultivating some of the biggest brands in motion picture history, Kerry is ideally qualified to develop and execute retail, merchandising and location-based entertainment initiatives for Lionsgate's growing portfolio of ...

and more »

SEED looks at branding South Elgin
Elgin Courier News
“The Gateway signage project is a part of a bigger village branding,” Lieser said. “We feel there is a need for South Elgin to have an image of its own. People who are traveling on Randall Road think they are in St. Charles or Elgin when they are in ...

Fourth person indicted in branding of Struthers teen
Youngstown Vindicator
A fourth person has been indicted by a Mahoning County grand jury, accused in the branding of a Struthers teen last month. The grand jury issued a superseding indictment Thursday and indicted Andrew J. Kocak, 33, of Wilson Street in Struthers. The ...
4th indictment issued in branding
New indictment charges fourth suspect with branding Struthers teenWFMJ

all 6 news articles »

Charles C. Haynes: Why branding ISIS matters
Baxter Bulletin
When it comes to terrorism, however, branding matters. ISIS leaders may read "Islam for Dummies" to fake the world into thinking they know something about Islam (according to news reports), but they are no dummies when it comes to waging a war for the ...

and more »

Branding evil: how Islamic State spreads terror, targets recruits and why it ...
The Drum
According to Steven Heller – author of Iron Fists: Branding the 20th-Century Totalitarian State – the branding of organisations such as Isis or the Nazis is designed partly with the same in mind as the branding of groups like the boy scouts – it's ...

The Exclusive Club or Else: The Branding of Feminism
Huffington Post
Feminism by definition is the theory of the political, economic and social equality of the sexes. The advocacy of women's rights or economic and social movement is not owned by the political left and many are surprised by that. Different branding of ...

and more »
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