Do What Works

"Can you hear me now?"

You'd be hard pressed to find someone in the US who doesn't know the company behind that question.

So why do big companies, like Verizon, hammer us with the same message over and over? Because it works. And it can work for your company too. But it takes time and repetition to get your message out and heard by your target market.

Most small business owners will try something once then give up. They expect customers to come pounding down the door to their business after just one message.

It won't happen.

How do you help your customers hear your message? Think long term. Before taking the first step to getting the word out about your product or service, determine the time frame.

Consider at least a six-month time frame for executing your actions to deliver your message. Then identify the steps you will take -- identify how, who, what and when. Spread those steps out so you are taking action at least once a week. Remember that consistency in delivering your message is key.

Place the steps on your calendar (a wall calendar that you see every day is great for this) and execute them based on your plan.

About the Author

Denise O'Berry frequently speaks to professional organizations, is the author of three booklets, and several "how-to" manuals. She writes a weekly small business column, hosts an online small business owners forum and is called upon regularly by publications such as Entrepreneur, Bank Rate Small Business, Florida Trend, Inc., various newspapers, radio and television to provide expert comments on small business issues.

http://www.whatspossible.com
http://www.justforsmallbusiness.com
http://www.deniseoberry.com

In The News:


Meet the Guy Who Designed the Elegant Branding for Serial
Wired
“All I was told about the story in the brief was that it involved a murder in Baltimore in 2000 that involved high school kids,” says Dorfman. “To the producers' credit, the specifics of the story didn't factor into the logo at all—families' pain ...


U.S. News & World Report (blog)

5 Personal Branding Tips From 'Shark Tank' Experts
U.S. News & World Report (blog)
Below, sharks from the ABC hit show, "Shark Tank," contestants who've been there, done that (and lived to tell) as well as a prime-time TV host share their career advice. It turns out their lessons about personal branding ring true even for people who ...

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Branding Malaysia in Africa
New Straits Times Online
I HAD the chance recently to listen in on an international TV broadcast on selling brands in Africa. It was a programme on investing in the continent that always has a special place for Malaysians. This being so, it is hard to believe why we have not ...


Co.Design

TMI Is The Future Of Branding
Co.Design
Thomas Ordahl, Landor's chief strategy officer, walks us through how and why TMI is the next big thing in branding. (And yes, he is a very self-aware fan of that Portlandia sketch.) "You cannot get away with bullshit anymore," he says. "Which is ...


2015 Small Business Marketing and Branding Trends
Rochester Democrat and Chronicle (blog)
As we look to close out another year and gaze towards a new one, it's important to understand what trends will be coming in 2015 for small business marketing and branding. As we move away from mass online marketing, we'll be looking in 2015 to make ...


Springfield News-Leader

Two more sentences handed down in case of beating, branding and rape
Springfield News-Leader
Two more people were sentenced last week for a Webster County assault that left a woman beaten, unconscious, raped and branded. Kristin Prince, 20, pleaded guilty to first-degree assault and armed criminal action, and she was sentenced to concurrent ...


The Inquisitr

Dairy Cattle Producers Want To End The Practice Of Searing Brands On Cows ...
The Inquisitr
Dairy cattle producers want to end the practice of branding imported animals because apparently it lowers their “show” value. In other words, the brands that the cow sports might ruin its perceptual value, and it won't be able to ring in as much dough ...
Dairy cattle producers want end to branding practicesFarm and Ranch Guide
North Dakota dairy group wants branding exemption for dairy cattle brought in ...Daily Journal

all 7 news articles »

The basics of branding: How to make your business iconic
The Next Web
There are millions of recognizable brands in the world, but when you think about how many different companies exist to serve different purposes, you realize that the number of truly known brands – legacy brands – is meager. A truly great brand goes ...


Forbes

The Hottest Personal Branding Trends That Will Impact Your Success in 2015
Forbes
When Tom Peters coined the term “personal branding” in his prophetic article “The Brand Called You” in 1997, he was describing a world of work where employees think of themselves as brands and use all the same assets, resources and tools that corporate ...

and more »

DukeEngage has a branding problem
Duke Chronicle
On the surface, this may seem like a failure of the DukeEngage program, at least through the lens of its current branding, which prioritizes flying to exotic locations and “changing the world” over investing in student development and creating lasting ...

Google News

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