Advertising For The Long Haul and Not the Short Term Gains

New Age Media Concepts issues its first article of many that will focus on the advertising and marketing industry. "If a young man tells his date she's intelligent, looks lovely, and is a great conversationalist, he's saying... Read More

Why Most Advertisements Stink!

Question: What do you think the most important part of any ad is? Your company name? Your telephone number? Your offer? Look at your own advertising. What stands out? What is in the largest print? If it's your company name or logo hold out your wrist so I can whack... Read More

Wheres Me Pot of Gold and Lucky Charms?

We already know this from our history books. If you want to make money today, you must first look back in time to the first time in history that a large portion of our country all tried to get rich at the same time in the same place. The first... Read More

Juice - Scam of the Decade or Opportunity of the Century

If you are an ardent web surfer and MLMer like I am, then I am sure you would have seen the sales pitch "Give away free broadband and earn 27 GBP each time". Depending on which side of the fence you are, this product is either God's gift to freebies... Read More

What?s the Score?

You may be aware that in a basketball game the assistant coaches keep an almost unending list of personal statistics for each player. Rebounds, assists, points, minutes played, etc. Why is that? Because they know that these individual statistics all add up to the bottom line. The final score.... Read More

How To Write More Powerful Brochures, Leaflets, And Catalogues

Probably the most interesting thing about brochures and leaflets is that they're seldom read in what we've come to know as the right order - as you would read a book. Rather in the same way that many people read magazines in dentists' waiting rooms, they will flick through brochures... Read More

Localized Advertising ? Door-to-Door Ad Distribution on the Fly!

Have you ever had to distribute door-hanger advertisements for your business? Have you ever employed door-to-door sales techniques to increase your brand awareness? Have you ever had to walk mile-after-mile repeating the sales pitch, over and over? Have you ever had to stand outside of an arena event and pass... Read More

Understanding Internet Banner Advertising

Banner advertising is an effective way of getting your advertising message seen on the Internet. Banner ads should not be your only online form of advertising, but they are an essential part of your online advertising mix.This article assumes that the reader knows what a banner ad looks like, but... Read More

In Advertising Bigger isn?t Always Better

If you have been following the recent advertising news you will notice that more and more major advertisers are looking to smaller ad agencies to handle their campaigns.Is it because they feel bad? Is it because they are cheaper? Or is it because they see the level of creative talent... Read More

Marketing Lessons I Learned in Chicago this Week...

I was in the fine city of Chicago this week to speak at a marketing conference. And I learned some interesting things: 1 - Traffic in Chicago is much worse than the allegedly bad traffic in Atlanta where I live. We left the hotel downtown at 3 p.m. and were... Read More

In The News:


Spin Control: State board answers burning questions about advertising marijuana
The Spokesman Review
Like last week, when the state Liquor Control Board released a set of Frequently Asked Questions about advertising marijuana. Think about that for a minute. Less than two years ago having a place with pounds of marijuana where you were selling small ...

and more »

artnet News

Will “Art Everywhere” Spark Billboard Advertising Comeback?
artnet News
The story outlines the growing gulf between spending on outdoor advertising and digital advertising—in 2014, over 28 percent of the $180 billion spent on advertising in the US will go toward digital, while the outdoor industry will receive just 4 percent.


UT names its advertising school after Dallas' Stan Richards
Dallas Morning News
During his career, Stan Richards has been called the “Father of Texas Design,” “icon maker,” “legendary,” one of the advertising “giants of our time” and just plain “Dallas adman.” “You could list all of those if you want,” joked the founder of The ...

and more »

Forbes

Rubicon Project Wants To Be The NASDAQ of Digital Advertising
Forbes
“Why can't we do what NASDAQ did for stock trading, or what Amazon is doing for retail? Why can't we do that for advertising and automate the buying and selling of advertising? That's the mission of Rubicon Project,” says Frank Addante serial ...


HEMET: City to crack down on handheld advertising signs
Press-Enterprise
Sign twirler David Gallegos, 24, works the corner of Florida Avenue and Carmalita Street in Hemet, Aug. 27. Hemet has an ordinance prohibiting handheld signs, but has not enforced the law in a number of years. The City Council voted Tuesday to ramp up ...


Lower Advertising Income Weighs Over News Corp's Quarterly Results
Trefis
News and information services revenues declined by 6% amid lower advertising income. The company reported adjusted earnings of $0.01 per share as compared to $0.12 in the prior year period. While the company continues to see growth at HarperCollins ...


Can Outdoor Art Revitalize Outdoor Advertising?
Pacific Standard
Consider it an art project that commandeers spots traditionally set aside for advertising to instead advertise the majesty of art. The campaign's goal is rather clear: Transform public space into an outdoor gallery to get more people interested in ...

and more »

Opptrends

Google's Ad Boss on Overseeing YouTube Sales and Glass Ads
AdAge.com
Advertising Age: You and longtime Google ad boss Susan Wojcicki spent a year jointly running Google's ads and commerce business before she took over YouTube. Now ads and commerce are your baby. Has that led to any changes in strategy or how the ...
Google's Head Of Ads On Video And YouTube's Rising Influence, Enhanced ...Marketing Land
Google Extends Local Ads on Smartphones to DesktopsBloomberg

all 19 news articles »

AdAge.com

Facebook Targets Ads Based on Cell Signal Strength
AdAge.com
Advertisers can now target their Facebook ads based on how strong someone's phone signal is when they visit the social network. That means advertisers can limit data-heavy ads like video to people on strong 4G connections and run light-bandwidth text ...
Facebook feature will match advertising markets by connection speedSilicon Valley Business Journal
Facebook rolls out new bandwidth linked advertising toolHindu Business Line

all 58 news articles »

Beijing's new advertising law offers consumer protection
South China Morning Post (subscription)
Nothing sells like celebrity. This is apparently what some advertisers believe. Celebrity branding has indeed become so prevalent that hardly a day goes by without actors, singers and athletes promoting just about anything and everything - cosmetics ...

Google News
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What Makes A Winning Online Ad?

Most people who have been involved with sales & marketing... Read More

The Ultimate, ?Must-Have? Home-Based Business for YOU

The Ultimate, "Must-Have" Home-Based Business for YOU a Underemployed, Unemployed,... Read More

The Art Of Fear Free Advertising

Is fear of failure an issue when you commit valuable... Read More

Science of Advertising and How to Benefit From It

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Printing - How Do I Buy It?

Why should I care where I get my printed material... Read More

Moving Message Display

Moving message display are designed to be installed into environments... Read More

The Shrinking Ad Dollar

CPR CPA CTR... what does it all mean? What it... Read More

Media Savvy ? Media Skills For Rural Women

The ability to lead, persuade and influence are integral skills... Read More

7 Tips for Better Ads

The content of advertising is basically the same no matter... Read More

LED Score Boards

LED scoreboards can be utilized in most of the sporting... Read More

In Advertising Bigger isn?t Always Better

If you have been following the recent advertising news you... Read More

More Cheap Tricks for Promoting Your Business

In a recent article, I shared five of my top... Read More

How You Can Create Advertising That Sells

A well-planned and properly executed marketing program should include a... Read More

How to Save Money by Making Your Own Sign

In the sign industry we commonly refer to the material... Read More

9 Tips for Better Billboards

It is a given that billboard advertising "outdoor" is not... Read More

Top 9 Reasons To Advertise

Advertising is not for every company. But some require it... Read More

The Secrets To Successful Radio Advertising

Ask some businesses about radio advertising and they'll tell you... Read More

Why Would Anyone Want Your Business Card?

Do you remember how proud you were the first time... Read More

How Well Do Postcards Work?

The humble little postcard has been getting a... Read More

Advertising, Public Relations, Newsletters, and Newsletters for Your Small Business

If you own a small business you should consider ways... Read More

Small Cards, Big Ideas: Alternative Uses for Business Cards

Aggressive business card marketing isn't about handing your business cards... Read More

Magnetic Signs: Where Do They Work Best?

Recently, a woman called to ask about replacing a magnetic... Read More

Advertising Inserts

One of the best and easiest ways to advertise without... Read More

How to Use the 3 Most Common Direct Marketing Measurements to Increase Your Profits!

John Wanamaker, a 19th century entrepreneur, once famously made the... Read More

How Do People Know Youre in Business?

One of the most important things to do now that... Read More