Advertising For The Long Haul and Not the Short Term Gains

New Age Media Concepts issues its first article of many that will focus on the advertising and marketing industry. "If a young man tells his date she's intelligent, looks lovely, and is a great conversationalist, he's saying... Read More

Why Most Advertisements Stink!

Question: What do you think the most important part of any ad is? Your company name? Your telephone number? Your offer? Look at your own advertising. What stands out? What is in the largest print? If it's your company name or logo hold out your wrist so I can whack... Read More

Wheres Me Pot of Gold and Lucky Charms?

We already know this from our history books. If you want to make money today, you must first look back in time to the first time in history that a large portion of our country all tried to get rich at the same time in the same place. The first... Read More

Juice - Scam of the Decade or Opportunity of the Century

If you are an ardent web surfer and MLMer like I am, then I am sure you would have seen the sales pitch "Give away free broadband and earn Ł27 GBP each time". Depending on which side of the fence you are, this product is either God's gift to freebies... Read More

What?s the Score?

You may be aware that in a basketball game the assistant coaches keep an almost unending list of personal statistics for each player. Rebounds, assists, points, minutes played, etc. Why is that? Because they know that these individual statistics all add up to the bottom line. The final score.... Read More

How To Write More Powerful Brochures, Leaflets, And Catalogues

Probably the most interesting thing about brochures and leaflets is that they're seldom read in what we've come to know as the right order - as you would read a book. Rather in the same way that many people read magazines in dentists' waiting rooms, they will flick through brochures... Read More

Localized Advertising ? Door-to-Door Ad Distribution on the Fly!

Have you ever had to distribute door-hanger advertisements for your business? Have you ever employed door-to-door sales techniques to increase your brand awareness? Have you ever had to walk mile-after-mile repeating the sales pitch, over and over? Have you ever had to stand outside of an arena event and pass... Read More

Understanding Internet Banner Advertising

Banner advertising is an effective way of getting your advertising message seen on the Internet. Banner ads should not be your only online form of advertising, but they are an essential part of your online advertising mix.This article assumes that the reader knows what a banner ad looks like, but... Read More

In Advertising Bigger isn?t Always Better

If you have been following the recent advertising news you will notice that more and more major advertisers are looking to smaller ad agencies to handle their campaigns.Is it because they feel bad? Is it because they are cheaper? Or is it because they see the level of creative talent... Read More

Marketing Lessons I Learned in Chicago this Week...

I was in the fine city of Chicago this week to speak at a marketing conference. And I learned some interesting things: 1 - Traffic in Chicago is much worse than the allegedly bad traffic in Atlanta where I live. We left the hotel downtown at 3 p.m. and were... Read More

In The News:


Mashable

5 Hot Trends in Advertising
Mashable
If you've ever wondered if it's possible to converse in vernacular consisting almost entirely of industry buzzwords, look no further: We're officially in the thick of Advertising Week 2014. The buzzwords are signs of an ever-evolving ad space, and ...
TV Ratings Off to Bad Start Amid Surge in Digital VideoTheStreet.com

all 2 news articles »

New York Times

A Winning Start Whets Appetites at Advertising Week
New York Times
Mr. Sorrell's skills in leading a panel were on display on Monday as he moderated an opening session of Advertising Week in New York. He deftly elicited quotable remarks from his four panelists, senior executives from Amazon, CBS Interactive, ESPN and ...

and more »

Are Desperate Publishers Selling Their Souls With Native Advertising?
Forbes
In an era when advertisers can reach millions of highly targeted potential customers directly through online ad networks, Facebook, and other means, the very notion of media–collections of people as proxies for the actual audiences–seems increasingly ...


Forbes

Ello is a referendum on personal data-driven web advertising
VentureBeat
Ello, the new buzzy social network that doesn't show ads or collect personal data, isn't just the latest fad for the cool kids, and asking how Ello will make money is the wrong question. Ello is a referendum on personal data-driven web advertising ...
Ello Today, But What About Tomorrow?AdAge.com
Ello, is anyone out there?Access (blog)

all 86 news articles »

CMO Today: Welcome to (Programmatic) Advertising Week
Wall Street Journal (blog)
PROGRAMMED EXPLOSION: Of course, there is a reason that programmatic is a hot topic this year at Advertising Week: That is where the money is going, now at a faster rate than previously expected. Automated digital ad spending should surge by 52% this ...
Predictions for the Top 5 Topics During #Advertising Week1to1 Media (blog)

all 7 news articles »

Re/code (blog)

Under Pressure From Gamers, Intel Pulls Advertising From Gamasutra
Re/code (blog)
Intel had been advertising its experimental RealSense platform on the site, which is owned by Game Developers Conference organizer UBM Tech. That ad campaign has ended early, Intel and Gamasutra confirmed to Re/code, in response to an organized ...

and more »

Marketing Land

Advertising Engagement: Past, Present And Future
Marketing Land
While talk of “engagement” currently permeates discussions of digital advertising effectiveness, it is by no means a new concept; in fact, it has been debated in some form for more than 100 years. The digital industry invented many things, but it did ...


New York Times

Advertising Week 2014: Exploring the Future of Television
New York Times
Decades later, it is television that is being revolutionized, effecting profound changes in how the advertising business operates and tries to make money. If, as another '60s saying goes, money is the mother's milk of politics, then television — in ...


Office Depot drops Zimmerman Advertising
Sun Sentinel
Advertising giant Zimmerman Advertising of Fort Lauderdale has lost the multimillion-dollar account of Office Depot, which it had held since February 2011. Boca-Raton-based Office Depot, which merged with rival OfficeMax in a $1.2 billion deal last ...

and more »

CNBC

Facebook challenges Google in Web advertising
CBS News
Facebook's (FB) new Internet-wide advertising platform represents a direct challenge to Google (GOOG) and to other companies in the advertising technology space. The relaunched service, called Atlas, is designed to help companies target consumers ...
Facebook launches new tools to grow advertisingCNBC
Facebook takes on Google with new advertising system that will follow you ...Daily Mail
Facebook Debuts New Tool for Advertisers to Track UsersBloomberg
GeekWire -MarketWatch -Financial Times
all 267 news articles »
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Ten Ways To Sell Advertising Space Fast

1. Give your customers a discount when they spend over... Read More

Never Be Caught Cardless Again: Five Tips to Help You Remember Business Cards

Sorry, I Don't Seem to Have a Business Card With... Read More

3 Elements To A Deal-Sealing Classified Ad

Have you ever wondered why your perfectly fine classified ad... Read More

Harness the Power of Direct Marketing - More Small Business Power Tools

One of the most powerful tools available to small businesses... Read More

Online vs. Offline Advertising

Let's face it. Email marketing and publishing have became very... Read More

Mortgage Marketing - Broadcast Advertising vs Direct Advertising

Do you know how to design and deploy a marketing... Read More

13 Facts About Newspaper Advertising

Advertising in the paper works for many people in business.... Read More

Science of Advertising and How to Benefit From It

It is very important to realize that persons buy from... Read More

Print Advertising: Knowing What To Put In Your Ads

So you've decided to run a print ad in your... Read More

Predictions for 2010

2005 puts us at the mid-point of the first decade... Read More

Does Your Brochure Pass the Test - Or is It Headed for the Trash? Part One

The decision on whether or not someone will read your... Read More

Where To Call For Free Advertising And Free Business Advice

Believe it or not, there are plenty of opportunities out... Read More

How Can All the Radio Stations Be #1?

Are you confused by all the information you receive from... Read More

Free Internet Advertising: 6 Proven Ways To Prevent Your Competitors From Stealing Your Customers

It is getting harder daily to generate traffic.And when you... Read More

Developing a Formal Brand Messaging Document

Ensure everyone in your company sings from the same sheet... Read More

Advertising Primer for Fast Learners

Advertising, when done well is a very effective way to... Read More

A Lesson In Advertising From The Eighteenth Century

Back in the 1760s, the great Dr Samuel Johnson delivered... Read More

How To Track Your Advertising Like A Hawk

Tired of pouring endless money into advertising? Do you wonder... Read More

Send em to the White Pages

Your business is listed in the Yellow Pages whether you... Read More

Five Characteristics of Highly Successful Advertising

Have you ever spent a small fortune on advertising that... Read More

How To Write Ads That Get Response

Your print ads should do more than just get noticed.... Read More

How to Make Your Claims Believable

When you hear claims like??Best Lawnmower in the country?Absolute Lowest... Read More

A Quick And Easy Way Of Getting More Customers From Every Single Ad You Write... Guaranteed!

FACT: Most people don't spend anywhere near enough time on... Read More

Consider These Pressing Facts Before You Renew Your Yellow Page Ad

Your Yellow Page Ad Deserves More than 10 Minutes of... Read More

Advertainment is Sneaking Into Music, Movies, TV and More

The very name "advertainment" sends thrilling vibrations up the spine... Read More