Advertising For The Long Haul and Not the Short Term Gains

New Age Media Concepts issues its first article of many that will focus on the advertising and marketing industry. "If a young man tells his date she's intelligent, looks lovely, and is a great conversationalist, he's saying... Read More

Why Most Advertisements Stink!

Question: What do you think the most important part of any ad is? Your company name? Your telephone number? Your offer? Look at your own advertising. What stands out? What is in the largest print? If it's your company name or logo hold out your wrist so I can whack... Read More

Wheres Me Pot of Gold and Lucky Charms?

We already know this from our history books. If you want to make money today, you must first look back in time to the first time in history that a large portion of our country all tried to get rich at the same time in the same place. The first... Read More

Juice - Scam of the Decade or Opportunity of the Century

If you are an ardent web surfer and MLMer like I am, then I am sure you would have seen the sales pitch "Give away free broadband and earn 27 GBP each time". Depending on which side of the fence you are, this product is either God's gift to freebies... Read More

What?s the Score?

You may be aware that in a basketball game the assistant coaches keep an almost unending list of personal statistics for each player. Rebounds, assists, points, minutes played, etc. Why is that? Because they know that these individual statistics all add up to the bottom line. The final score.... Read More

How To Write More Powerful Brochures, Leaflets, And Catalogues

Probably the most interesting thing about brochures and leaflets is that they're seldom read in what we've come to know as the right order - as you would read a book. Rather in the same way that many people read magazines in dentists' waiting rooms, they will flick through brochures... Read More

Localized Advertising ? Door-to-Door Ad Distribution on the Fly!

Have you ever had to distribute door-hanger advertisements for your business? Have you ever employed door-to-door sales techniques to increase your brand awareness? Have you ever had to walk mile-after-mile repeating the sales pitch, over and over? Have you ever had to stand outside of an arena event and pass... Read More

Understanding Internet Banner Advertising

Banner advertising is an effective way of getting your advertising message seen on the Internet. Banner ads should not be your only online form of advertising, but they are an essential part of your online advertising mix.This article assumes that the reader knows what a banner ad looks like, but... Read More

In Advertising Bigger isn?t Always Better

If you have been following the recent advertising news you will notice that more and more major advertisers are looking to smaller ad agencies to handle their campaigns.Is it because they feel bad? Is it because they are cheaper? Or is it because they see the level of creative talent... Read More

Marketing Lessons I Learned in Chicago this Week...

I was in the fine city of Chicago this week to speak at a marketing conference. And I learned some interesting things: 1 - Traffic in Chicago is much worse than the allegedly bad traffic in Atlanta where I live. We left the hotel downtown at 3 p.m. and were... Read More

In The News:


Business Insider

OMNICOM: There's A Clear Shift Happening In TV Advertising
Business Insider
Omnicom Group, the world's second largest advertising holding company by revenue, just gave the market another major indication that TV dollars are moving to digital. Speaking on the company's third-quarter earnings call Tuesday, Omnicom Group CEO ...

and more »

Ask Mr. Modem: Targeted advertising on websites is all about location ...
Fort Worth Star Telegram
When I go to a website, advertising will often appear that includes references to Baltimore. How do the ads know where I'm located? Creepy, isn't it? There are three primary ways this can happen: 1. You inadvertently (or perhaps vertently) provided ...


10 Things In Advertising You Need To Know This Morning
Business Insider
Get your week off to a head start with the 10 most important advertising stories this morning. 1. The first ad on Snapchat has arrived. The first ad was an exclusive trailer for upcoming Universal Pictures horror movie “Ouija.” 2. Read the untold story ...

and more »

New York Times

Environmental Issues Become a Force in Political Advertising
New York Times
In Kentucky and West Virginia, where many rely on jobs in the coal industry, political advertisements from both parties have been overwhelmingly pro-coal. In states likely to be battlegrounds during the 2016 presidential race, groups like NextGen ...


China Internet: Advertising Stable, Mobile Gaming OK, Video Not So Much, Says ...
Barron's (blog)
Search advertising, in particular, has seen an in-line quarter with results tracking fairly close to expectations. We are also not picking up any significant changes in the overall search competitive environment. On brand advertising, despite recent ...


Variety

Snapchat Scares Up Advertising Business with 'Ouija'
Variety
Universal Pictures became the first company to distribute an advertisement on Snapchat, using the social-media app to promote “Ouija” over the weekend. A 20-second trailer for the upcoming horror film based on Hasbro Studio's boardgame appeared in the ...
And the first advertisement on Snapchat is…Washington Post (blog)
Snapchat's First Advertiser: Messaging Service Is Like TVAdAge.com
Snapchat Tests Opt-In Advertisingbrandchannel.com
CNET -Design & Trend
all 177 news articles »

Accounts and People of Note in the Advertising Industry
New York Times
Cultivator Advertising and Design, Denver, hired two art directors and designers: Amanda Ringel and Micah Schmiedeskamp. Lori Davis joined Publicis Seattle as executive vice president and executive business director, becoming the account and business ...


Bloomberg

HSBC Advertising Hijacked in Hong Kong Democracy Tussle
Bloomberg
HSBC Holdings Plc (5), Europe's biggest bank, was unwittingly drawn into Hong Kong's democracy debate after activists hijacked one of the lender's advertising campaigns to spread their message. A poster featuring two identical pictures of a young woman ...
Hong Kong activists hijack HSBC advertisingHITC

all 3 news articles »

Today's Hot Topic: Controversial Issues In Advertising
Mondaq News Alerts (registration)
From time to time I like to remind clients of specific network guidelines to keep in mind when developing advertising. One such guideline involves controversial issues of public importance in advertising, also known as advocacy advertising. Per the ...


TV Advertising Is About to Change Forever
AdAge.com
Yet, we still align the entire world of advertising around these old-fashioned appliances and assign budgets to pipes that have little meaning. People now stream music, watch "Breaking Bad," and read the news, but the way the stuff they love gets to ...

and more »
Google News
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The Inside Secrets Of Free Publicity For Your Business

Product publicity is the "secret pathway" to business success... Read More

Advertising on a Budget -- Part 2: Thinking Small

This is the second article of a three-part series. I'm... Read More

Attention-Grabbing Fixes that Make Your Yellow Page Ad Leap Off the Page

Stand Out in Ways that Matter to Directory Users A... Read More

Offline Advertising Secrets: Using Offline Advertising to Get the Most from Your Name Squeeze Page

Many people online are not using one of the best... Read More

Classified Ads That Get Results

Classified ads do not have the big market appeal that... Read More

How to Create Ads that Sell with Little Effort

One of the main problems people find with marketing, is... Read More

Marketing Lessons I Learned in Chicago this Week...

I was in the fine city of Chicago this week... Read More

The Importance of Your Business Card

What are you trying to say with you business card?We... Read More

How to Breathe New Life into Your Advertising Campaign

If you haven't made many sales or perhaps none at... Read More

How to Write B2B Ads That Catch Customers

Are your business-to-business ads working for you? If they are... Read More

9 Tips for Better Billboards

It is a given that billboard advertising "outdoor" is not... Read More

The Graphic Problem

Digital printing has revolutionized the sign industry. Current printers can... Read More

Understanding The Basics Of Advertising

I get the L.A. Times delivered to my door every... Read More

Media Planning: Smart Choices for Your Success

Media Planning for SmartiesYou say you're ready to advertise. How... Read More

Successful Print Advertising Designs

Do you often see print advertisements outdoors, as much as... Read More

How to Make a Fortune from Unique Resistance-free Advertising

One of the most powerful offers you can use in... Read More

Developing a Formal Brand Messaging Document

Ensure everyone in your company sings from the same sheet... Read More

Whats The Frequency?

The more things change, some say, the more things stay... Read More

What?s the Score?

You may be aware that in a basketball game the... Read More

3 Elements To A Deal-Sealing Classified Ad

Have you ever wondered why your perfectly fine classified ad... Read More

Media Savvy - Treat Them As You Would Your Best Customer

The ability to lead, persuade and influence are integral skills... Read More

The Principle Of Advertising Online

Advertising online is very similar to advertising in any environment.... Read More

Make the Right Advertising Decisions

Advertising is a powerful and somewhat frustrating marketing tool. It... Read More

Advertising Copy: What?s Really Important?

You labor long and hard trying to create the perfect... Read More

80% of All Advertising Is Wasted Due To This Common Mistake

You're flipping through this publication as you wait for your... Read More