Advertising For The Long Haul and Not the Short Term Gains

New Age Media Concepts issues its first article of many that will focus on the advertising and marketing industry. "If a young man tells his date she's intelligent, looks lovely, and is a great conversationalist, he's saying... Read More

Why Most Advertisements Stink!

Question: What do you think the most important part of any ad is? Your company name? Your telephone number? Your offer? Look at your own advertising. What stands out? What is in the largest print? If it's your company name or logo hold out your wrist so I can whack... Read More

Wheres Me Pot of Gold and Lucky Charms?

We already know this from our history books. If you want to make money today, you must first look back in time to the first time in history that a large portion of our country all tried to get rich at the same time in the same place. The first... Read More

Juice - Scam of the Decade or Opportunity of the Century

If you are an ardent web surfer and MLMer like I am, then I am sure you would have seen the sales pitch "Give away free broadband and earn 27 GBP each time". Depending on which side of the fence you are, this product is either God's gift to freebies... Read More

What?s the Score?

You may be aware that in a basketball game the assistant coaches keep an almost unending list of personal statistics for each player. Rebounds, assists, points, minutes played, etc. Why is that? Because they know that these individual statistics all add up to the bottom line. The final score.... Read More

How To Write More Powerful Brochures, Leaflets, And Catalogues

Probably the most interesting thing about brochures and leaflets is that they're seldom read in what we've come to know as the right order - as you would read a book. Rather in the same way that many people read magazines in dentists' waiting rooms, they will flick through brochures... Read More

Localized Advertising ? Door-to-Door Ad Distribution on the Fly!

Have you ever had to distribute door-hanger advertisements for your business? Have you ever employed door-to-door sales techniques to increase your brand awareness? Have you ever had to walk mile-after-mile repeating the sales pitch, over and over? Have you ever had to stand outside of an arena event and pass... Read More

Understanding Internet Banner Advertising

Banner advertising is an effective way of getting your advertising message seen on the Internet. Banner ads should not be your only online form of advertising, but they are an essential part of your online advertising mix.This article assumes that the reader knows what a banner ad looks like, but... Read More

In Advertising Bigger isn?t Always Better

If you have been following the recent advertising news you will notice that more and more major advertisers are looking to smaller ad agencies to handle their campaigns.Is it because they feel bad? Is it because they are cheaper? Or is it because they see the level of creative talent... Read More

Marketing Lessons I Learned in Chicago this Week...

I was in the fine city of Chicago this week to speak at a marketing conference. And I learned some interesting things: 1 - Traffic in Chicago is much worse than the allegedly bad traffic in Atlanta where I live. We left the hotel downtown at 3 p.m. and were... Read More

In The News:


CNBC

Meet Imgur and what it sees as advertising's future
CNBC
Imgur later this summer plans to roll out Promoted Posts, its take on native advertising or brand-created content. Working hand in hand with marketers, it will impart its knowledge on viral images and memes to help companies create customized items for ...


Legitimate Advertising Continues At Pirate Web Sites
Forbes
The Digital Citizens Alliance recently released a report: “Good Money Still Going Bad” which describes the continuing use of legitimate advertising at pirate websites in 2014. This follows a similar report “Good Money Gone Bad” released last year by ...


KHON2

Hawaiian Airlines fined for mishandled baggage liability, full-fare advertising
KHON2
The U.S. Department of Transportation announced that Hawaiian Airlines violated federal rules on liability for mishandled domestic baggage and full-fare advertising. The Department fined the carrier $160,000 and ordered it to cease and desist from ...

and more »

Marketing Land

How I Failed In Digital Advertising: A Traditional Ad Vet's Story
Marketing Land
Five years ago this month, I moved from the “traditional” advertising world of television and print into the digital one. In early 2010, I was, by all accounts, a successful global advertising agency executive, continuing to pursue my professional ...


Forbes

Virtual Reality: The Next Big Advertising Medium Is Here
Forbes
Virtual reality is scarcely more than an expensive toy today, but advertisers are already salivating over the possibilities of reaching people with commercial messages while they're immersed in their Oculus Rift headset. That also sounds like an ...

and more »

Hey, Google: Put Some of Those Ad Dollars Back Into Advertising
AdAge.com
In the spring of 1972, Jack Trout and I wrote a series of articles for Advertising Age titled "The Positioning Era Cometh." And it sure came. By December of that year, The Wall Street Journal ran a front-page story on positioning (not totally favorable ...


PerformanceIN

YouTube Adds Click-to-Shop Button to TrueView Ads
AdAge.com
A month after YouTube added interactive cards to its skippable TrueView ads, retail advertisers can now use those card overlays to include product information, images and links to purchase a product on a brand's site. They can also use these ads to ...
YouTube launches shoppable advertisingRapid tv news
YouTube to allow users to buy direct from within adsFinancial Times
Google Is Betting YouTube Will Make You Want to Buy ThingsTheStreet.com
PerformanceIN -Fortune
all 90 news articles »

NOLA.com

AAF-BR wins at national advertising conference; Dow donates $200K for new ...
NOLA.com
The American Advertising Federation-Baton Rouge (AAF-BR) was named AAF District 7 Division III Club and President of the Year for the eighth consecutive year at this year's AAF Spring Convention held Saturday, April 11 in Knoxville, Tenn. AAF District ...


WJXT Jacksonville

Florida man charged with advertising for child porn, US attorneys say
WJXT Jacksonville
JACKSONVILLE, Fla. -. A Pasco County man has been indicted by a federal grand jury and charged with eight counts of advertising for child pornography, U.S. attorneys said Friday. Quick Clicks. School bus shooting fugitive caught · Police identify man ...


Mic

Pop Music Is More About Advertising Now Than Before — And Nobody Realizes It
Mic
In the past 50 years, pop songs have gotten longer, louder and increasingly similar. But music is changing in a deeper way that most people likely haven't realized. Brands and advertising are creeping in at all levels of the creative process: Your ...

Google News
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Understanding The Basics Of Advertising

I get the L.A. Times delivered to my door every... Read More

Do Your Adverts Get You More Sales?

Philadelphia retailer and US Postmaster General, John Wanamaker, once said,... Read More

5 Reasons Why Headlines Are Crucial To Your Website?s Success

Without a powerful headline, your message stands little chance of... Read More

Measure the Response of Your Advertising Campaigns by Using Promotional Products

For most companies, gone are the days of spending money... Read More

Grab Your Share of Untold Amounts of Advertising Dollars

If you advertise in any way, the following information could... Read More

The Skinny on Billboards

Several years back the billboard people put a big picture... Read More

Electronic Display Boards

Electronic display boards signify high priority messaging, allowing you to... Read More

13 Facts About Newspaper Advertising

Advertising in the paper works for many people in business.... Read More

Reach vs. Frequency: Touch 100 Once or 25 Four Times?

Reach and frequency are terms generally used when planning advertising... Read More

How to SAVE Yourself from Spending too Much Money on Advertising!

How much money have you spent in Advertising, Promotion &... Read More

Placemat Ad Advertising

Starting a placemat ad business can create more business for... Read More

Advertising, Public Relations, Newsletters, and Newsletters for Your Small Business

If you own a small business you should consider ways... Read More

The Internet and Beyond - 12 Tips on Writing Better Brochures

Every year thousands of online businesses fail. None of them... Read More

Boost Headline Believability With Specifics

Don't use vague generalities in your headlines. Be as specific... Read More

Offline Advertising Secrets: Using Offline Advertising to Get the Most from Your Name Squeeze Page

Many people online are not using one of the best... Read More

Yellow Pages Ads - Buying Secrets

Yellow Pages Ads - Buying SecretsOK- let's agree that many... Read More

Tips for Using Paid Advertising

Quite a few business out there can't survive without some... Read More

Imprinted Promotional Items ? Their Many Marketing Applications

There are many uses for promotional items. This means that... Read More

Marketing Lessons I Learned in Chicago this Week...

I was in the fine city of Chicago this week... Read More

Pros and Cons of Establishing an In-House Ad Agency

There have been several ads promoting books and reports on... Read More

Graphical LED Display

Graphical LED Displays utilize high-resolution graphics and video to transmit... Read More

Advertising - Does it Matter?

When advertising, you need to sell your opportunity, your products... Read More

Hiring an Amateur Could Mean a Potential Lawsuit for Your Business

These days, everyone's looking to save a buck. But if... Read More

A Lunchtime Lesson on Print Advertising

I promise you'll be able to finish this article before... Read More

Good Design Makes Good Sense

Organized your pencils and pens lately? Sorted your clothes into... Read More