Advertising For The Long Haul and Not the Short Term Gains

New Age Media Concepts issues its first article of many that will focus on the advertising and marketing industry. "If a young man tells his date she's intelligent, looks lovely, and is a great conversationalist, he's saying... Read More

Why Most Advertisements Stink!

Question: What do you think the most important part of any ad is? Your company name? Your telephone number? Your offer? Look at your own advertising. What stands out? What is in the largest print? If it's your company name or logo hold out your wrist so I can whack... Read More

Wheres Me Pot of Gold and Lucky Charms?

We already know this from our history books. If you want to make money today, you must first look back in time to the first time in history that a large portion of our country all tried to get rich at the same time in the same place. The first... Read More

Juice - Scam of the Decade or Opportunity of the Century

If you are an ardent web surfer and MLMer like I am, then I am sure you would have seen the sales pitch "Give away free broadband and earn £27 GBP each time". Depending on which side of the fence you are, this product is either God's gift to freebies... Read More

What?s the Score?

You may be aware that in a basketball game the assistant coaches keep an almost unending list of personal statistics for each player. Rebounds, assists, points, minutes played, etc. Why is that? Because they know that these individual statistics all add up to the bottom line. The final score.... Read More

How To Write More Powerful Brochures, Leaflets, And Catalogues

Probably the most interesting thing about brochures and leaflets is that they're seldom read in what we've come to know as the right order - as you would read a book. Rather in the same way that many people read magazines in dentists' waiting rooms, they will flick through brochures... Read More

Localized Advertising ? Door-to-Door Ad Distribution on the Fly!

Have you ever had to distribute door-hanger advertisements for your business? Have you ever employed door-to-door sales techniques to increase your brand awareness? Have you ever had to walk mile-after-mile repeating the sales pitch, over and over? Have you ever had to stand outside of an arena event and pass... Read More

Understanding Internet Banner Advertising

Banner advertising is an effective way of getting your advertising message seen on the Internet. Banner ads should not be your only online form of advertising, but they are an essential part of your online advertising mix.This article assumes that the reader knows what a banner ad looks like, but... Read More

In Advertising Bigger isn?t Always Better

If you have been following the recent advertising news you will notice that more and more major advertisers are looking to smaller ad agencies to handle their campaigns.Is it because they feel bad? Is it because they are cheaper? Or is it because they see the level of creative talent... Read More

Marketing Lessons I Learned in Chicago this Week...

I was in the fine city of Chicago this week to speak at a marketing conference. And I learned some interesting things: 1 - Traffic in Chicago is much worse than the allegedly bad traffic in Atlanta where I live. We left the hotel downtown at 3 p.m. and were... Read More

In The News:


VentureBeat

Cannes Lions: Advertising and marketing execs slowly learning to love their ...
VentureBeat
New platforms, Big Data, and the growth in mobile and cloud computing are forcing big changes on the advertising and marketing industries. The rise of new digital startups and influential giants like Google and Facebook could be seen and felt across ...
Cannes 2015: Tech Trumps and InnovationHuffington Post UK
Samsung Electronics cleans up at CannesMedia Update

all 8 news articles »

Fast Company

Why The AOL And Microsoft Advertising Deal Matters
Fast Company
AOL just made their first major post-Verizon acquisition business play, and it's a doozy: The increasingly advertising-centric AOL is taking over Microsoft's display ad business on Xbox, Skype, and other products. By making the agreement, AOL just got ...
Microsoft slashes at Bing Maps and Advertising (is Lumia next?)Computerworld
Microsoft Hands Over Advertising Business to AOLAndroid Headlines - Android News
Microsoft Has Sold Its Advertising Division Bing to AOLApex Tribune
Financialbuzz.com -Business Insider -Techie News
all 75 news articles »

3 Tactics to Enhance Your Client's Facebook Campaigns with Video Advertising
Business 2 Community
Agencies advertising on Facebook need to think of multiple creatives to target specific audiences and also think of ad alternatives that enable A/B testing. To ensure high engagement and conversions from your video ad spends, it is important to align ...


Fortune

There's a ticking time bomb inside the online advertising market
Fortune
Audiences are going elsewhere, whether it's to social networks like Facebook or digital-only competitors such as BuzzFeed, and so advertising revenues continue to fall—not just for print, but for digital and video and pretty much everything. But there ...

and more »

BBC News

Facebook to share advertising revenue with video creators
BBC News
Facebook is to start paying some video creators for uploading their clips to the platform. The company is launching a Suggested Videos feed that curates a sequence of clips, interspersed with adverts. Videos that keep people watching for longer will ...
Facebook's new video ad feature could worry GoogleCNBC
Facebook Is Testing Ad-Supported Videos, Will Share Revenue With CreatorsAdAge.com
Facebook's New Video Ads Are a Twist on TV's Commercial BreakWall Street Journal (blog)
Techworld.com -MediaPost Communications
all 256 news articles »

Wall Street Journal (blog)

Docomo's Cooking Commercial Wins Advertising Award
Wall Street Journal (blog)
The advertisement won for its use of music under the branded content and entertainment category. This year, the festival did not award a grand prize in the category and instead designated 16 Gold awards. After the success of the first commercial ...


Pulse

The End of Advertising As We Know It
Pulse
Likewise, more and more when you do come upon television advertising, instead of its being a seamless part and parcel of the television experience, a minor toll, it can appear as a quite unnatural and discordant, even fairly incomprehensible, moment—a ...

and more »

Judge denies motion for restraining order against former Missoulian ...
The Missoulian
A temporary restraining order and preliminary injunction will not be issued to five former advertising employees of the Missoulian who formed a competing business, Missoula District Court Judge Karen Townsend ruled Thursday. Townsend said the ...

and more »

MassLive.com

Massachusetts: Fireworks are illegal, advertising isn't
MassLive.com
And on secondary roads they see billboards advertising the Phantom Fireworks store in Hinsdale, New Hampshire, an hour and a half drive and just more than 60 miles away from Springfield and near the state borders with Vermont and Massachusetts.

and more »

Business.com CEO on How Data Is Transforming Publishing
AdAge.com
We built our own data management platform, we built in all of the ad technologies so that we could track first-party data, customize and personalize the experience for the audience, and deliver native and contextual advertising at an in-depth level.

and more »
Google News
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Advertising - Should You Be Advertising Your Services?

You offer a reliable, quality service. You know that if... Read More

Your Eye Catching Publicity Flyer

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Advertising - Does it Matter?

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Secrets And Top-Tips Of Mail Order Advertising

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Hiring an Amateur Could Mean a Potential Lawsuit for Your Business

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Never Be Caught Cardless Again: Five Tips to Help You Remember Business Cards

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Buying Radio? Read This and Dont Waste Your Money

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The $500.00 A Month Plan

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Do Your Business Cards Say Who You REALLY Are?

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How to Get People to Read Your Ads Like CRAZY!

Rule One :- The HeadlineThe headline should summarize the whole... Read More

Ten Ways To Sell Advertising Space Fast

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Vinyl Banners for the Right Occasion

The sinage marketplace is competitive! Consequently, some companies are going... Read More

The Principle Of Advertising Online

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Dont Be a Secret Agent

This tactic of the game was hard for me to... Read More

The Internet and Beyond - 12 Tips on Writing Better Brochures

Every year thousands of online businesses fail. None of them... Read More

5 Reasons Why Headlines Are Crucial To Your Website?s Success

Without a powerful headline, your message stands little chance of... Read More

Secrets to Get Free Advertising

The opportunities to get free advertising for your product or... Read More

A Lesson In Advertising From The Eighteenth Century

Back in the 1760s, the great Dr Samuel Johnson delivered... Read More

Moving Message Board

Moving message boards are used in the areas where continuous... Read More

How To Get Big Sponsorship Money for Your Band, Tour, Event or Production

Touring is a bands greatest opportunity for success. But, touring... Read More

Why I Like The Ads I Hate!

It's been said that the antidote to liking/loving is not... Read More

Power Headlines for Promotion Success

Do you send email to your Online audience to let... Read More

Become a Storyteller Not an Advertiser and Watch Your Traffic Increase

When you read the newspaper, do you read advertisements as... Read More