Advertising For The Long Haul and Not the Short Term Gains

New Age Media Concepts issues its first article of many that will focus on the advertising and marketing industry. "If a young man tells his date she's intelligent, looks lovely, and is a great conversationalist, he's saying... Read More

Why Most Advertisements Stink!

Question: What do you think the most important part of any ad is? Your company name? Your telephone number? Your offer? Look at your own advertising. What stands out? What is in the largest print? If it's your company name or logo hold out your wrist so I can whack... Read More

Wheres Me Pot of Gold and Lucky Charms?

We already know this from our history books. If you want to make money today, you must first look back in time to the first time in history that a large portion of our country all tried to get rich at the same time in the same place. The first... Read More

Juice - Scam of the Decade or Opportunity of the Century

If you are an ardent web surfer and MLMer like I am, then I am sure you would have seen the sales pitch "Give away free broadband and earn 27 GBP each time". Depending on which side of the fence you are, this product is either God's gift to freebies... Read More

What?s the Score?

You may be aware that in a basketball game the assistant coaches keep an almost unending list of personal statistics for each player. Rebounds, assists, points, minutes played, etc. Why is that? Because they know that these individual statistics all add up to the bottom line. The final score.... Read More

How To Write More Powerful Brochures, Leaflets, And Catalogues

Probably the most interesting thing about brochures and leaflets is that they're seldom read in what we've come to know as the right order - as you would read a book. Rather in the same way that many people read magazines in dentists' waiting rooms, they will flick through brochures... Read More

Localized Advertising ? Door-to-Door Ad Distribution on the Fly!

Have you ever had to distribute door-hanger advertisements for your business? Have you ever employed door-to-door sales techniques to increase your brand awareness? Have you ever had to walk mile-after-mile repeating the sales pitch, over and over? Have you ever had to stand outside of an arena event and pass... Read More

Understanding Internet Banner Advertising

Banner advertising is an effective way of getting your advertising message seen on the Internet. Banner ads should not be your only online form of advertising, but they are an essential part of your online advertising mix.This article assumes that the reader knows what a banner ad looks like, but... Read More

In Advertising Bigger isn?t Always Better

If you have been following the recent advertising news you will notice that more and more major advertisers are looking to smaller ad agencies to handle their campaigns.Is it because they feel bad? Is it because they are cheaper? Or is it because they see the level of creative talent... Read More

Marketing Lessons I Learned in Chicago this Week...

I was in the fine city of Chicago this week to speak at a marketing conference. And I learned some interesting things: 1 - Traffic in Chicago is much worse than the allegedly bad traffic in Atlanta where I live. We left the hotel downtown at 3 p.m. and were... Read More

In The News:

Is It Content or Is It Advertising?
It arguably encompasses not just branded entertainment and native advertising but in various ways social media, search ads, events, product placement, digital video and much more. In fact, you could make the case that all advertising is content, and ...

and more »


Fortune 500 brands: Killer apps are more important than advertising
During its Advertising Week event this month, the ad industry spent many a panel, presentations and party wringing its hangs over this troubling new existential crisis. How will advertisers reach their customers on mobile if their customers are ...

Fast Company

BuzzFeed To Produce Native Political Advertising
Fast Company
"From our shareable videos to our social posts, there's a massive opportunity and I can't wait to get started." BuzzFeed already experimented with native political advertising during the 2012 presidential election. Political advertising is a consistent ...
BuzzFeed launches native video political advertisingPolitico (blog)
The Next Stop for Presidential Hopefuls Who Want to Reach Millennials ...Adweek

all 6 news articles »


Emotions and Advertising: How We Connect to Brands
The same applies in advertising. Brands like GoPro, Coca-Cola, Doritos and Apple deliver campaigns that represent their company mission and vision. Apple wants its audience to feel like they're getting something that is not only innovative, shiny and ...


The Future of Advertising Will Probably Look a Lot Like 'Minority Report'
Minority Report, the sci-fi blockbuster, came out more than 13 years ago. And yet its tech-enriched vision of the future is beginning to look eerily prescient -- at least when it comes to advertising. Take the scene in which Tom Cruise's John Anderton ...

Times of San Diego

MarketInk: San Diego's Advertising Industry Has $71 Billion Impact
Times of San Diego
The advertising industry in San Diego County accounts for $71.5 billion in annual economic impact, or about 16.9 percent of total economic output in the region, according to a just-released study commissioned by the American Advertising Federation, ...

Despite Obstacles, Programmatic Video Advertising Maturation Advances
Programmatic advertising, an automated, technology-driven method of buying and selling digital display advertising, is changing the game for both buyers and sellers who see the value in using it to reach screen-agnostic audiences, as explored in the ...
Mobile Programmatic Display Ad Spending to Surpass Desktop This Year:

all 3 news articles »

Why the NBA Is Advertising on HGTV and ABC Family
HGTV isn't just for beachfront bargain hunts, endless yard sales and junk gypsies. Starting this month it is a new outlet for National Basketball Association ads. The network, along with ABC Family and Nick at Nite on Nickelodeon, are part of the ...

and more »

Motley Fool

3 Areas Where Twitter Must Improve Its Advertising
Motley Fool
The majority of Twitter's ad revenue still comes from direct sales to big brand advertisers. Comparatively, Google and Facebook derive the majority of their ad revenue from direct-response advertisements. The key difference is that those two are ...

and more »

Business Insider

The 10 things in advertising you need to know today
Business Insider
Here's everything you need to know in the world of advertising today. 1. Apple disabled its News app on iPhones in China. The New York Times reports that Apple News users in china trying to open the app see a message reading "Can't refresh right now.

and more »
Google News
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8 Low Cost Ways To Advertise, Promote and Market Your Business

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Advertising Costs Getting Too High?

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Top 9 Reasons To Advertise

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If You Want To Get More Customers, Heres 10 Powerful Stories To Improve Your Ads

Remember, as a child lying in bed and listening to... Read More

Moving message Sign

Moving Message Signs are a unique, attention-grabbing way to communicate... Read More

Juice - Scam of the Decade or Opportunity of the Century

If you are an ardent web surfer and MLMer like... Read More

How to Use the 3 Most Common Direct Marketing Measurements to Increase Your Profits!

John Wanamaker, a 19th century entrepreneur, once famously made the... Read More

Direct Mail Rules of Thumb

First and foremost - You should identify your target market.... Read More

What Happened? Troubleshooting Poor Response from Ad Campaigns

Too many small business owners today run ad campaigns that... Read More

Why I Like The Ads I Hate!

It's been said that the antidote to liking/loving is not... Read More

Effective Promotions Through Local Classified Sites

Today's online marketplace is extremely competitive. People want to market... Read More

A Lesson In Advertising From The Eighteenth Century

Back in the 1760s, the great Dr Samuel Johnson delivered... Read More

Advertising In The Local Press

There are three main reasons why I would hesitate when... Read More

What Colors Make Your Services Most Attractive?

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Dont Be a Secret Agent

This tactic of the game was hard for me to... Read More

Hiring an Amateur Could Mean a Potential Lawsuit for Your Business

These days, everyone's looking to save a buck. But if... Read More

How To Create A Better Brochure

Having a quality brochure makes a positive impression on a... Read More

Business Ideas: 5 Uncommon Ways To Generate More Online Business

Sometimes, it is not an obvious business idea that will... Read More

Raising Funds For Your Nonprofit Using An Annual Direct Mail Program

A good annual direct mail solicitation program can produce unrestrictive... Read More

The Motivational Triggers That Make People Buy

In order to sell more products and service, you need... Read More

11 Ways To Make Your Business Cards Work For You

1. Spend money on decent quality business cards. Home made... Read More

Using The Popularity of Celebrities and Currrent Events to Promote Your Business

In this article, we want to explore the idea of... Read More

Which is Better Digital or Offset Printing?

As technology continues to improve, the quality of digital prints... Read More


The unnecessary and extensive use of female models in advertisements... Read More

Get Free Radio Advertisement

Here's a neat trick to get lots of radio advertisement... Read More