Advertising For The Long Haul and Not the Short Term Gains

New Age Media Concepts issues its first article of many that will focus on the advertising and marketing industry. "If a young man tells his date she's intelligent, looks lovely, and is a great conversationalist, he's saying... Read More

Why Most Advertisements Stink!

Question: What do you think the most important part of any ad is? Your company name? Your telephone number? Your offer? Look at your own advertising. What stands out? What is in the largest print? If it's your company name or logo hold out your wrist so I can whack... Read More

Wheres Me Pot of Gold and Lucky Charms?

We already know this from our history books. If you want to make money today, you must first look back in time to the first time in history that a large portion of our country all tried to get rich at the same time in the same place. The first... Read More

Juice - Scam of the Decade or Opportunity of the Century

If you are an ardent web surfer and MLMer like I am, then I am sure you would have seen the sales pitch "Give away free broadband and earn 27 GBP each time". Depending on which side of the fence you are, this product is either God's gift to freebies... Read More

What?s the Score?

You may be aware that in a basketball game the assistant coaches keep an almost unending list of personal statistics for each player. Rebounds, assists, points, minutes played, etc. Why is that? Because they know that these individual statistics all add up to the bottom line. The final score.... Read More

How To Write More Powerful Brochures, Leaflets, And Catalogues

Probably the most interesting thing about brochures and leaflets is that they're seldom read in what we've come to know as the right order - as you would read a book. Rather in the same way that many people read magazines in dentists' waiting rooms, they will flick through brochures... Read More

Localized Advertising ? Door-to-Door Ad Distribution on the Fly!

Have you ever had to distribute door-hanger advertisements for your business? Have you ever employed door-to-door sales techniques to increase your brand awareness? Have you ever had to walk mile-after-mile repeating the sales pitch, over and over? Have you ever had to stand outside of an arena event and pass... Read More

Understanding Internet Banner Advertising

Banner advertising is an effective way of getting your advertising message seen on the Internet. Banner ads should not be your only online form of advertising, but they are an essential part of your online advertising mix.This article assumes that the reader knows what a banner ad looks like, but... Read More

In Advertising Bigger isn?t Always Better

If you have been following the recent advertising news you will notice that more and more major advertisers are looking to smaller ad agencies to handle their campaigns.Is it because they feel bad? Is it because they are cheaper? Or is it because they see the level of creative talent... Read More

Marketing Lessons I Learned in Chicago this Week...

I was in the fine city of Chicago this week to speak at a marketing conference. And I learned some interesting things: 1 - Traffic in Chicago is much worse than the allegedly bad traffic in Atlanta where I live. We left the hotel downtown at 3 p.m. and were... Read More

In The News:


Why brand advertising is a huge opportunity in mobile -- and how to seize it
VentureBeat
A large number of individuals, even a senior leader from one of the world's largest publishers confidentially asked, “How do we sell mobile brand advertising, our team just doesn't know how to?” We've been focused on this problem for the past few years ...


Mac Rumors

Apple's Shazam Partnership Could Boost Advertising Efforts
Mac Rumors
While Shazam is known for identifying songs that are playing on the radio or through other sources, the service is also capable of identifying and tagging television shows and advertisements. Shazam works by analyzing captured sound and comparing its ...

and more »

Breaking down the FTC's definition of 'native advertising' in games
InsideCounsel
A few months ago I experienced the phenomenon of Advertising Week, a kind of Comic-Con of online advertising that occurs each year around Times Square. My two main objectives were to meet some of the Angry Birds in person and to find out exactly what ...

and more »

New York Daily News

Advertising Firm Does its 'Civic Doody' to help 'Flush Out' the #YPSIpooper
Patch.com
With the Ypsilanti playground "poopetrator" still on the loose, a Michigan advertising company is using its digital billboard to help find whoever is responsible for the hot steaming messes on children's slides. Posted by Beth Dalbey (Editor) , April ...
"Do Your Civic Doody" Ad agency posts punny I-94 billboard searching for ...WXYZ
Billboard hopes to catch serial pooperWOODTV.com

all 35 news articles »

How Big Advertisers Are Using Next-Gen Messaging Apps Snapchat, Kik, Tango ...
AdAge.com
"What in the world is WhatsApp?" Reuters echoed the question many in the U.S. were asking when Facebook acquired the mobile messaging app in February for a stratospheric $19 billion. WhatsApp was more familiar to the rest of the world, where it had ...

and more »

Hollywood Reporter

James Murdoch Joins Board of Advertising Start-Up
New York Times
James Murdoch, the co-chief operating officer of 21st Century Fox, has joined the board of True[X] Media, an advertising company based in New York. The appointment, to be announced on Thursday, comes as True[X], a venture capital-backed start-up, ...
true[X] Names Mathews, Murdoch and Miller to Board of DirectorsBusiness Wire (press release)
James Murdoch Joins Board of Interactive Ad FirmHollywood Reporter

all 13 news articles »

Muslim drivers at Cleveland airport refuse to drive cabs with Gay Games ...
Fox News
Roughly 25 Muslim drivers dispatched to Cleveland Hopkins International Airport are refusing to drive cabs adorned with advertising for the region's upcoming Gay Games, citing religious reasons. Two of the three companies operating at Ohio's largest ...

and more »

Change.org

The Truth in Advertising Act: Can the Government Really Regulate ...
AdAge.com
I was there, on the first Thursday in April, to sit in on a congressional briefing titled "Truth in Advertising: The FTC's Role in Protecting Consumers from Photoshopped Ads." It was timed to help drum up interest in newly introduced H.R. 4341, aka the ...
Stop Photoshopped Ads From Hurting Our Kids: FTC, Act on HR4341Change.org

all 2 news articles »

San Francisco Chronicle

Twitter's new advertising product works with app makers
San Francisco Chronicle
Twitter on Thursday announced a new advertising product that could help the San Francisco company tap a potentially big pool of revenue from eager mobile app developers. The new product, which app makers can use to prompt Twitter users to install new ...
Twitter broadens advertising reach through app-install adsReuters
Twitter unveils new mobile app advertisingUSA TODAY
Twitter expands advertising reach though mobile app adsSan Francisco Business Times
AdAge.com -RedOrbit
all 110 news articles »

AdAge.com

Facebook to Sell Huge Audience of World Cup Fans to Advertisers
AdAge.com
Facebook is courting advertisers with a more precise way of targeting ads to the massive segment of users who will watch the World Cup this summer. According to a sales deck obtained by Ad Age, the social network is offering a segment comprised of ...

and more »
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The Skinny on Billboards

Several years back the billboard people put a big picture... Read More

Nine Power Words To Punch Up Your Ads

As every professional politician and public relations man knows words... Read More

For All Those People Who Struggle With Benefits and Features

For Everyone Who Has Ever Struggled Sorting Out Benefits From... Read More

Advertising - Should You Be Advertising Your Services?

You offer a reliable, quality service. You know that if... Read More

Free Publicity With Dogs, Cats, and Rats

Here's a fascinating idea.. Having noticed that there always seemed... Read More

13 Facts About Newspaper Advertising

Advertising in the paper works for many people in business.... Read More

Buying Radio? Read This and Dont Waste Your Money

Pay close attention and make it work the best for... Read More

How to Know if Direct Mail Will Work for Your Business

Here's a great lesson that applies to direct mail. Ready?... Read More

A $40 Million Dollar Little Known Referral Strategy

Would you like to know how a car wash chain... Read More

Constructing Business Advertisements

What many may consider the most important part of advertising... Read More

Advertising Basics for Beginners

So many of us who have decided to do business... Read More

Top Design and Marketing Tips from a Branding Expert

This month, we wanted to share some general tips relating... Read More

Wheres Me Pot of Gold and Lucky Charms?

We already know this from our history books. If you... Read More

Printing - How Do I Buy It?

Why should I care where I get my printed material... Read More

Using The Popularity of Celebrities and Currrent Events to Promote Your Business

In this article, we want to explore the idea of... Read More

How To Make Your Yellow Page Ads Work

I hear it often, "advertising in the Yellow Pages directory... Read More

The Internet and Beyond - 12 Tips on Writing Better Brochures

Every year thousands of online businesses fail. None of them... Read More

Advertising Costs Getting Too High?

Everyone knows that advertising is essential to growing a business.... Read More

Boost Headline Believability With Specifics

Don't use vague generalities in your headlines. Be as specific... Read More

Send em to the White Pages

Your business is listed in the Yellow Pages whether you... Read More

How To Make Your Advertising Work!

Many believe that when it comes to advertising, it's a... Read More

7 Unique Ways To Get FREE Advertising

1. Give Testimonials When you purchase a product or service... Read More

A Lunchtime Lesson on Print Advertising

I promise you'll be able to finish this article before... Read More

How to Make a Fortune from Unique Resistance-free Advertising

One of the most powerful offers you can use in... Read More

Why Hire an Advertising/Marketing Consultant?

As a business owner, you have the option of taking... Read More