Advertising For The Long Haul and Not the Short Term Gains

New Age Media Concepts issues its first article of many that will focus on the advertising and marketing industry. "If a young man tells his date she's intelligent, looks lovely, and is a great conversationalist, he's saying... Read More

Why Most Advertisements Stink!

Question: What do you think the most important part of any ad is? Your company name? Your telephone number? Your offer? Look at your own advertising. What stands out? What is in the largest print? If it's your company name or logo hold out your wrist so I can whack... Read More

Wheres Me Pot of Gold and Lucky Charms?

We already know this from our history books. If you want to make money today, you must first look back in time to the first time in history that a large portion of our country all tried to get rich at the same time in the same place. The first... Read More

Juice - Scam of the Decade or Opportunity of the Century

If you are an ardent web surfer and MLMer like I am, then I am sure you would have seen the sales pitch "Give away free broadband and earn 27 GBP each time". Depending on which side of the fence you are, this product is either God's gift to freebies... Read More

What?s the Score?

You may be aware that in a basketball game the assistant coaches keep an almost unending list of personal statistics for each player. Rebounds, assists, points, minutes played, etc. Why is that? Because they know that these individual statistics all add up to the bottom line. The final score.... Read More

How To Write More Powerful Brochures, Leaflets, And Catalogues

Probably the most interesting thing about brochures and leaflets is that they're seldom read in what we've come to know as the right order - as you would read a book. Rather in the same way that many people read magazines in dentists' waiting rooms, they will flick through brochures... Read More

Localized Advertising ? Door-to-Door Ad Distribution on the Fly!

Have you ever had to distribute door-hanger advertisements for your business? Have you ever employed door-to-door sales techniques to increase your brand awareness? Have you ever had to walk mile-after-mile repeating the sales pitch, over and over? Have you ever had to stand outside of an arena event and pass... Read More

Understanding Internet Banner Advertising

Banner advertising is an effective way of getting your advertising message seen on the Internet. Banner ads should not be your only online form of advertising, but they are an essential part of your online advertising mix.This article assumes that the reader knows what a banner ad looks like, but... Read More

In Advertising Bigger isn?t Always Better

If you have been following the recent advertising news you will notice that more and more major advertisers are looking to smaller ad agencies to handle their campaigns.Is it because they feel bad? Is it because they are cheaper? Or is it because they see the level of creative talent... Read More

Marketing Lessons I Learned in Chicago this Week...

I was in the fine city of Chicago this week to speak at a marketing conference. And I learned some interesting things: 1 - Traffic in Chicago is much worse than the allegedly bad traffic in Atlanta where I live. We left the hotel downtown at 3 p.m. and were... Read More

In The News:


New York Times

In China, a Rapid Jump to Mobile Advertising
New York Times
Advertisers increasingly want to be part of Mr. Liu's digital world — and of the other 527 million people in China with smartphones. Next year companies are expected to spend more money on digital advertising than on television campaigns in China.

and more »

Advertising on Smartphones Embraced in China
New York Times (blog)
Advertisers increasingly want to be part of Mr. Liu's digital world — and of the other 527 million people in China with smartphones. Next year companies are expected to spend more money on digital advertising than on television campaigns in China, ...


Reuters

China parliament weighs tough curbs on tobacco advertising: Xinhua
Reuters
The Standing Committee of the National People's Congress (NPC) is weighing an amendment to China's advertising law that would "protect minors" from harmful ads, including cigarette ads, Xinhua news agency said. If the amendment is approved, ...

and more »

Honing the Message on TV Advertising
Wall Street Journal (blog)
It is shaping up to be the Big Media Battle of 2015. Two analysts who published their projections for the year ahead on Friday managed to directly contradict each other's top stock picks. The dividing line: their outlook for TV advertising. In one camp ...

and more »

Top 10 luxury advertising efforts of 2014
Luxury Daily
Audi of America unleashed a wave of advertising efforts for its entry-level, sub-$30,000 A3 model that hit the United States April 3. The multichannel “Paid My Dues” campaign revolved around a television spot featuring comedian Ricky Gervais and ...


AllFacebook

INFOGRAPHIC: Facebook's Role in Travel Advertising
AllFacebook
TravelAdvertisingInfographicTeaser650 Aside from shopping, the holiday season is also a peak travel time, and Expedia Media Solutions, Expedia's ad-sales unit, looked at how the industry should approach 2015 from an advertising standpoint.


Business News Daily

Advertising on Twitter: 5 Tips for Better Keyword Targeting
Business News Daily
It's never a bad time to rethink your social marketing strategy, especially when you get advice directly from your go-to social networks. Last year, Twitter rolled out keyword targeting in timelines, a key feature for the company's advertising platform ...


AdAge.com

NBC Universal Offers Social Media Guarantees to Advertisers
AdAge.com
The offer is part of its new Social Synch product, which helps advertisers create social media campaigns that extend across platforms and NBC Universal's portfolio of brands. The product connects advertisers to NBC Universal programming and talent to ...

and more »

Slate Magazine

From Budweiser Puppies to Woo Woo, Slate's Picks for the Best Ads of 2014
Slate Magazine
In 2014 it sometimes seemed like advertisements were as skeptical of themselves as we are. Take the series that Neil Patrick Harris filmed for Heineken, featuring a meta-debate between Harris and the director over why he can't actually drink the beer ...


False advertising
Towanda Daily Review
Congress again has demonstrated how not to govern, with the $1.1 trillion omnibus spending bill it recently passed to fund the federal government through next September, the end of the fiscal year. The bill was rushed through at the last minute to ...

and more »
Google News
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Electronic Display Boards

Electronic display boards signify high priority messaging, allowing you to... Read More

How To Write Ads That Get Response

Your print ads should do more than just get noticed.... Read More

Outdoor Sign

Many business organizations that needs to disseminate late-breaking information to... Read More

Top Jingle Companies: What to Look For, What to Expect

The internet offers you the opportunity to seek out jingle... Read More

Small Business Image

The single easiest way to increase sales is to look... Read More

Testimonials Convert Prospects Into Buyers

Big businesses get instant credibility with their well-known company name... Read More

10 Ways to Advertise Your Business For Free!

At some point many small business owners are left with... Read More

How To Track Your Advertising Like A Hawk

Tired of pouring endless money into advertising? Do you wonder... Read More

Tips for Using Paid Advertising

Quite a few business out there can't survive without some... Read More

B2B Marketing Health and Elder Care Services

Quality Care Options is an established company advocating for the... Read More

7 Tips for Better Ads

The content of advertising is basically the same no matter... Read More

Testing Headlines

A correspondent to AdBriefing, my monthly newsletter, has posed a... Read More

How To Tame The Buying Beast Inside Your Customer

What if you can understand and control your customer's mind?... Read More

Advertising For The Long Haul and Not the Short Term Gains

New Age Media Concepts issues its first article... Read More

Forgot The Ad Budget? Dont Panic!

Bob is excited about his new business. He secured funding.... Read More

Hiring an Amateur Could Mean a Potential Lawsuit for Your Business

These days, everyone's looking to save a buck. But if... Read More

Juice - Scam of the Decade or Opportunity of the Century

If you are an ardent web surfer and MLMer like... Read More

Where To Call For Free Advertising And Free Business Advice

Believe it or not, there are plenty of opportunities out... Read More

Good Design Makes Good Sense

Organized your pencils and pens lately? Sorted your clothes into... Read More

Should You Advertise on TV?

When people discover my background in advertising, the questions flow.... Read More

5 Tips for Hot Yellow Pages Ads

Yellow Pages advertising is one of the most popular forms... Read More

10 Reasons Why Your Company Needs Custom Invitations

I am always amazed when I hear about companies who... Read More

Free Internet Advertising: 6 Proven Ways To Prevent Your Competitors From Stealing Your Customers

It is getting harder daily to generate traffic.And when you... Read More

Secrets to Profitable Mail Order Products

The most profitable mail order products are simple... Read More

13 Facts About Newspaper Advertising

Advertising in the paper works for many people in business.... Read More