Advertising For The Long Haul and Not the Short Term Gains

New Age Media Concepts issues its first article of many that will focus on the advertising and marketing industry. "If a young man tells his date she's intelligent, looks lovely, and is a great conversationalist, he's saying... Read More

Why Most Advertisements Stink!

Question: What do you think the most important part of any ad is? Your company name? Your telephone number? Your offer? Look at your own advertising. What stands out? What is in the largest print? If it's your company name or logo hold out your wrist so I can whack... Read More

Wheres Me Pot of Gold and Lucky Charms?

We already know this from our history books. If you want to make money today, you must first look back in time to the first time in history that a large portion of our country all tried to get rich at the same time in the same place. The first... Read More

Juice - Scam of the Decade or Opportunity of the Century

If you are an ardent web surfer and MLMer like I am, then I am sure you would have seen the sales pitch "Give away free broadband and earn 27 GBP each time". Depending on which side of the fence you are, this product is either God's gift to freebies... Read More

What?s the Score?

You may be aware that in a basketball game the assistant coaches keep an almost unending list of personal statistics for each player. Rebounds, assists, points, minutes played, etc. Why is that? Because they know that these individual statistics all add up to the bottom line. The final score.... Read More

How To Write More Powerful Brochures, Leaflets, And Catalogues

Probably the most interesting thing about brochures and leaflets is that they're seldom read in what we've come to know as the right order - as you would read a book. Rather in the same way that many people read magazines in dentists' waiting rooms, they will flick through brochures... Read More

Localized Advertising ? Door-to-Door Ad Distribution on the Fly!

Have you ever had to distribute door-hanger advertisements for your business? Have you ever employed door-to-door sales techniques to increase your brand awareness? Have you ever had to walk mile-after-mile repeating the sales pitch, over and over? Have you ever had to stand outside of an arena event and pass... Read More

Understanding Internet Banner Advertising

Banner advertising is an effective way of getting your advertising message seen on the Internet. Banner ads should not be your only online form of advertising, but they are an essential part of your online advertising mix.This article assumes that the reader knows what a banner ad looks like, but... Read More

In Advertising Bigger isn?t Always Better

If you have been following the recent advertising news you will notice that more and more major advertisers are looking to smaller ad agencies to handle their campaigns.Is it because they feel bad? Is it because they are cheaper? Or is it because they see the level of creative talent... Read More

Marketing Lessons I Learned in Chicago this Week...

I was in the fine city of Chicago this week to speak at a marketing conference. And I learned some interesting things: 1 - Traffic in Chicago is much worse than the allegedly bad traffic in Atlanta where I live. We left the hotel downtown at 3 p.m. and were... Read More

In The News:


AllFacebook

3Q EARNINGS: Everything Sheryl Sandberg Said About Facebook Advertising
AllFacebook
SherylSandberg650 Facebook revealed during its third-quarter earnings call Tuesday that $2.96 billion of its $3.2 billion in revenue for the three-month period came from advertising, so it's no surprise that the bulk of the call was devoted to ...
Facebook's advertising revenue soars in 3QCED
Update: Facebook Q3 Earnings - Advertising Revenue Growth Encouraging (FB)Seeking Alpha (registration)

all 922 news articles »

CIO

6 Digital Marketing Pros Define Programmatic Advertising
CIO
Programmatic advertising is catching on like wildfire in the digital media space. With so much money at stake, CIOs and other business leaders need to understand the term. To help find common ground, we reached out to six marketing professionals for ...


Online Video Advertising has Growing Pains
Wall Street Journal (blog)
Just as traditional display advertising evolved to meet the demanding standards of buyers, brands must recognize that not every digital format is ready for large-scale, quality and transparent buying. This reality – the significant lack of quality ...


These Are the 6 Curse Words You Can Say in British Advertising
TIME
A United Kingdom advertising authority recently gave the country's businesses a refresher on which words are kosher to use in advertisements. The Committees of Advertising Practice (CAP) updated its guidelines this month on offensive language in ...


4 brands that built empires without traditional advertising
The Next Web
The mom-and-pop shop on the corner probably doesn't rely on traditional advertising (television, print, billboards, etc.) to bring in customers. Neither does your favorite local burger joint. But most iconic brands have hired an ad agency at some point ...


ACA Advertising in 2014 – Insurance and Political Ads
Kaiser Family Foundation
Since the passage of the Affordable Care Act (ACA) in 2010, the law has been an often potent and divisive political issue, and has sparked an unprecedented amount of political and campaign advertising, particularly from candidates and groups that ...

and more »

Microsoft's Advertising Unit Shuts Down Global Agency, Creative Team In Latest ...
CRN
Microsoft's latest round of layoffs includes the shutdown of two key teams in its advertising division, sources familiar with the matter told CRN Thursday. Microsoft Advertising has shut down its Global Agencies and Accounts team, which handles ...


TheWrap

Native Advertising Gooses New York Times' Digital-Ad Sales
AdAge.com
Native advertising fueled a 16.5% increase in digital-ad revenue at The New York Times during the third quarter, the company said Thursday. Digital ad sales reached $38.2 million in the third quarter -- which is the period from July through September ...
New York Times Beats Earnings Expectations as Online Advertising RisesTheWrap
NY Times says expects further decline in advertising salesReuters
NY Times Q3 Earnings Beat Estimates on Digital AdvertisingZacks.com
New York Times
all 103 news articles »

Mistake leads to confusion over Cutler advertising plan
Press Herald
Canney described the reductions after reports began circulating on social media that Cutler had pulled all of his advertising. She said the reports were based on a mistake by the campaign's media buyer, who purchases the television time. Instead of ...

and more »

Good Question: When Did Political Advertising On TV Start?
CBS Local
So, Cheri from McGregor wanted to know: When did television political advertising start? Compared to what we see today, the first political TV ads seem rather quaint. In the very first political ads the questioners were tourists recruited outside Radio ...

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Creativity and Getting Outside of the Box

Sitting in front of a blank piece of paper? Wondering... Read More

Lamination of Signs

I suspect that everyone has an idea of what lamination... Read More

Testimonials Convert Prospects Into Buyers

Big businesses get instant credibility with their well-known company name... Read More

Take Your Radio Ads to the Next Level

Most small businesses do not have a high powered advertising... Read More

Why Hire an Advertising/Marketing Consultant?

As a business owner, you have the option of taking... Read More

Radio Interview 101

Different Types of Station ContactReaching radio hosts (for the purpose... Read More

Giorgio Armani: A Persuasive Campaign

Lets examine the use of Giorgio Armani Company's advertisements for... Read More

Diamonds Are For Evil

The task of executing successful advertising campaigns for products made... Read More

Advertising, Public Relations, Newsletters, and Newsletters for Your Small Business

If you own a small business you should consider ways... Read More

How To Make Your Advertising Work!

Many believe that when it comes to advertising, it's a... Read More

The Graphic Problem

Digital printing has revolutionized the sign industry. Current printers can... Read More

The Only Bad Advertising Is No Advertising - Or Is It?

Depending on whom you ask, you will get told many... Read More

Double Your Sales Potential With Double-sided Business Cards

Swapping business cards is one of the most basic and... Read More

Is Your Advertising... Sexy?

Ever hear the term 'sexy' advertising? It's not necessarily what... Read More

The Motivational Triggers That Make People Buy

In order to sell more products and service, you need... Read More

Latino Television Programs Fill a Void in Hispanic Advertising; While Advertisers Look to Attract

Advertisers that are beginning to focus on the young Hispanic... Read More

7 Unique Ways To Get FREE Advertising

1. Give Testimonials When you purchase a product or service... Read More

3 Inside Secrets To Making You Richer Using Direct Mail!

Making money using direct mail isn't easy. And anyone who... Read More

Whats On Your Business Card?

A professional business card says more about you and your... Read More

Joint Ventures Increase Profits Quickly

A joint venture is when two or more businesses join... Read More

The Ultimate, ?Must-Have? Home-Based Business for YOU

The Ultimate, "Must-Have" Home-Based Business for YOU a Underemployed, Unemployed,... Read More

Raising Funds For Your Nonprofit Using An Annual Direct Mail Program

A good annual direct mail solicitation program can produce unrestrictive... Read More

Is there anything new under the sun? Heres how to find out if your bright idea is unique.

"There's nothing new under the sun" is probably the... Read More

Online Classifieds

Choosing a Classified Website and creating your advertisements.The internet has... Read More

Developing a Formal Brand Messaging Document

Ensure everyone in your company sings from the same sheet... Read More