Advertising For The Long Haul and Not the Short Term Gains

New Age Media Concepts issues its first article of many that will focus on the advertising and marketing industry. "If a young man tells his date she's intelligent, looks lovely, and is a great conversationalist, he's saying... Read More

Why Most Advertisements Stink!

Question: What do you think the most important part of any ad is? Your company name? Your telephone number? Your offer? Look at your own advertising. What stands out? What is in the largest print? If it's your company name or logo hold out your wrist so I can whack... Read More

Wheres Me Pot of Gold and Lucky Charms?

We already know this from our history books. If you want to make money today, you must first look back in time to the first time in history that a large portion of our country all tried to get rich at the same time in the same place. The first... Read More

Juice - Scam of the Decade or Opportunity of the Century

If you are an ardent web surfer and MLMer like I am, then I am sure you would have seen the sales pitch "Give away free broadband and earn 27 GBP each time". Depending on which side of the fence you are, this product is either God's gift to freebies... Read More

What?s the Score?

You may be aware that in a basketball game the assistant coaches keep an almost unending list of personal statistics for each player. Rebounds, assists, points, minutes played, etc. Why is that? Because they know that these individual statistics all add up to the bottom line. The final score.... Read More

How To Write More Powerful Brochures, Leaflets, And Catalogues

Probably the most interesting thing about brochures and leaflets is that they're seldom read in what we've come to know as the right order - as you would read a book. Rather in the same way that many people read magazines in dentists' waiting rooms, they will flick through brochures... Read More

Localized Advertising ? Door-to-Door Ad Distribution on the Fly!

Have you ever had to distribute door-hanger advertisements for your business? Have you ever employed door-to-door sales techniques to increase your brand awareness? Have you ever had to walk mile-after-mile repeating the sales pitch, over and over? Have you ever had to stand outside of an arena event and pass... Read More

Understanding Internet Banner Advertising

Banner advertising is an effective way of getting your advertising message seen on the Internet. Banner ads should not be your only online form of advertising, but they are an essential part of your online advertising mix.This article assumes that the reader knows what a banner ad looks like, but... Read More

In Advertising Bigger isn?t Always Better

If you have been following the recent advertising news you will notice that more and more major advertisers are looking to smaller ad agencies to handle their campaigns.Is it because they feel bad? Is it because they are cheaper? Or is it because they see the level of creative talent... Read More

Marketing Lessons I Learned in Chicago this Week...

I was in the fine city of Chicago this week to speak at a marketing conference. And I learned some interesting things: 1 - Traffic in Chicago is much worse than the allegedly bad traffic in Atlanta where I live. We left the hotel downtown at 3 p.m. and were... Read More

In The News:


The merits of proactive advertising technology
iMedia Connection
During the early adoption years of rich media, advertisers broke budgets scrambling to develop first-to-market creative. Rich media has since evolved to become an industry standard, supported by endless research proving its effectiveness over ...


KRWG News22

Google Begins Advertising Home Services In Search Results
KRWG News22
Google is starting to make it easier to find plumbers, locksmiths, cleaners, and other home service workers. It's rolling out a new type of search ad today that'll place listings for these services at the top of relevant search result pages, although ...

and more »

Tech Cocktail

Learn To Overcome 5 Online Advertising Obstacles Today
Tech Cocktail
The world of online marketing evolves fast. Businesses starting out today quickly get overwhelmed with the new rules that get thrown at them daily. Feeling a tad bit lost and overwhelmed? Not to worry, here are 5 common online advertising obstacles and ...


Cinema Blend

Why Netflix Doesn't Spend That Much Money Advertising Its Shows
Cinema Blend
Ever wonder how shows such as Daredevil and House of Cards can become such enormous hits, despite the fact that we almost never see commercials for them? Netflix knows this, and it's all part of the company's business model. In a recent interview with ...


Lottery and charter school advertising
Durham Herald Sun
We advertise our least effective method of funding for our state's K-12 education and we bury the best and most effective way. We already spend $20 million annually for lottery advertising and senators want to spend $10 million more. As The Charlotte ...

and more »

Daily News & Analysis

Silver Jubilee celebrations at International Advertising Association
Daily News & Analysis
Actually, there are specific associations for specific lobbies. We have an ISA for advertisers, INS for the print media, IBF for television broadcasters and the AAAI for the agency's interests. It is the interest of advertising which is at the heart ...


TechCrunch

Cheetah Mobile Will Launch Its Online Advertising Platform In India
TechCrunch
Best known as an Android utility app maker, Cheetah Mobile is now focused on global growth for its mobile advertising business. The Beijing-based company announced today that it will launch its advertising platform in India next month. Cheetah Mobile ...

and more »

AdAge.com

Love on the Rocks: Survey Reveals Problems, Opportunities for McD's
AdAge.com
We are glad you are enjoying Advertising Age. To get uninterrupted access and additional benefits, become a member today. Upgrade to Membership. Already a member? Log in or go back to the homepage.


Lifehacker Australia

How Apple's Mobile Ad Blocking Will Hasten The Death Of Online Advertising
Lifehacker Australia
Apple is about to open a new front in the ongoing war against online advertising. The new version of its mobile operating system, iOS 9, will support ad blocking by Safari, its mobile web browser. A study by Adobe and pro-advertising company PageFair ...
iOS 9's content blocking feature will cripple mobile advertising businessesInternational Business Times AU
Apple's Ad Blockers Rile PublishersWall Street Journal

all 30 news articles »

TIME

Toyota Could Ban Dealers From Advertising Below Invoice Price
TIME
Toyota dealers across the country told Automotive News that starting in January new guidelines from the car maker will explicitly prohibit them from advertising vehicles below invoice. They said they learned of the plan from national and regional ...

Google News
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Three Keys to Crafting Successful Print Ads

Want to create print ads that get results? Below are... Read More

Does Post Card Advertising Really Work?

You've decided to try advertising your business with post cards.... Read More

How Well Do Postcards Work?

The humble little postcard has been getting a... Read More

Avoid The Big Advertising Mistakes

Is your advertising copy getting the results you want? If... Read More

Why People Fail in Mail Order

Mail order is a very complicated business. Every phase must... Read More

Online vs. Offline Advertising

Let's face it. Email marketing and publishing have became very... Read More

The TV Shoot, The Spoiled Brat, And A Painful Lesson

It was two days before our shoot. I was in... Read More

Your Eye Catching Publicity Flyer

Your website is done, your business cards have been delivered,... Read More

Advertising: 10 Powerful Secrets To Help You Sell Your Ad Space Like Crazy

If you want to sell more ad spaces, you must... Read More

If You?re Tired Of Adverts That Don?t Work And Letters That Don?t Sell, Then You Must Read This

Over the 32 years I've been involved in sales, marketing... Read More

Advertising Headlines and How to Write Them

1. Attract prospects with your headline Use your headline as... Read More

Promotional Vehicles

It is difficult to miss a Hummer, but how many... Read More

Too Much Build-Up: Over-Zealous Ad Copy Can Break The Sale

How many times has this happened to you?A friend recommends... Read More

How You Can Create Advertising That Sells

A well-planned and properly executed marketing program should include a... Read More

The SKINNY on Newspaper Advertising

The SKINNY on NewspapersUsing the paper is considered gospel by... Read More

Using Flyers to Advertise Your Online Business

Using flyers is one commonly overlooked method of advertising offline.... Read More

Direct Mail = Your Money, From Printer to Mailbox to Trash!

I did a quick, very unscientific survey of 25 of... Read More

The Truth in Advertising

Most of us have seen at least a dozen different... Read More

Tips On Writing a Successful Ad

When knowledge is based on truth it is powerful!When it... Read More

Bad Seduction - Advertising Techniques That Dont Work

I just read some advertising suggestions on an Internet marketing... Read More

5 Reasons Why Headlines Are Crucial To Your Website?s Success

Without a powerful headline, your message stands little chance of... Read More

Radio Interview 101

Different Types of Station ContactReaching radio hosts (for the purpose... Read More

3 Things Every Yellow Pages Advertiser Needs to Know

Too many business owners and marketers know that Yellow Pages... Read More

How To Write Ads That Get Response

Your print ads should do more than just get noticed.... Read More

Create Your Own Business Cards, Part 2

This is the second part of creating your own business... Read More