Advertising For The Long Haul and Not the Short Term Gains

New Age Media Concepts issues its first article of many that will focus on the advertising and marketing industry. "If a young man tells his date she's intelligent, looks lovely, and is a great conversationalist, he's saying... Read More

Why Most Advertisements Stink!

Question: What do you think the most important part of any ad is? Your company name? Your telephone number? Your offer? Look at your own advertising. What stands out? What is in the largest print? If it's your company name or logo hold out your wrist so I can whack... Read More

Wheres Me Pot of Gold and Lucky Charms?

We already know this from our history books. If you want to make money today, you must first look back in time to the first time in history that a large portion of our country all tried to get rich at the same time in the same place. The first... Read More

Juice - Scam of the Decade or Opportunity of the Century

If you are an ardent web surfer and MLMer like I am, then I am sure you would have seen the sales pitch "Give away free broadband and earn 27 GBP each time". Depending on which side of the fence you are, this product is either God's gift to freebies... Read More

What?s the Score?

You may be aware that in a basketball game the assistant coaches keep an almost unending list of personal statistics for each player. Rebounds, assists, points, minutes played, etc. Why is that? Because they know that these individual statistics all add up to the bottom line. The final score.... Read More

How To Write More Powerful Brochures, Leaflets, And Catalogues

Probably the most interesting thing about brochures and leaflets is that they're seldom read in what we've come to know as the right order - as you would read a book. Rather in the same way that many people read magazines in dentists' waiting rooms, they will flick through brochures... Read More

Localized Advertising ? Door-to-Door Ad Distribution on the Fly!

Have you ever had to distribute door-hanger advertisements for your business? Have you ever employed door-to-door sales techniques to increase your brand awareness? Have you ever had to walk mile-after-mile repeating the sales pitch, over and over? Have you ever had to stand outside of an arena event and pass... Read More

Understanding Internet Banner Advertising

Banner advertising is an effective way of getting your advertising message seen on the Internet. Banner ads should not be your only online form of advertising, but they are an essential part of your online advertising mix.This article assumes that the reader knows what a banner ad looks like, but... Read More

In Advertising Bigger isn?t Always Better

If you have been following the recent advertising news you will notice that more and more major advertisers are looking to smaller ad agencies to handle their campaigns.Is it because they feel bad? Is it because they are cheaper? Or is it because they see the level of creative talent... Read More

Marketing Lessons I Learned in Chicago this Week...

I was in the fine city of Chicago this week to speak at a marketing conference. And I learned some interesting things: 1 - Traffic in Chicago is much worse than the allegedly bad traffic in Atlanta where I live. We left the hotel downtown at 3 p.m. and were... Read More

In The News:


Jerusalem Post Israel News

Website for marital cheats edges closer to advertising on Israeli TV, radio
Jerusalem Post Israel News
In a cutting-edge debate over moral values in broadcasting and commercial free speech, Ashley Madison, a website that connects married persons interested in having affairs, moved a big step closer to advertising on Israeli TV and radio during a Monday ...


CSO Online

Newest RIG exploit kit driven by malicious advertising
CSO Online
Since then, the RIG's author has released version 3.0, which was recently discovered by researchers from Trustwave. The latest version uses malvertising in order to deliver a majority of its traffic, infecting some 1.25 million systems to date. There ...
Researchers discover malware advertising that's infected 1.3M people and growingVentureBeat

all 6 news articles »

Business Insider

Hackers are using ads on Yahoo's biggest websites to try to infect millions of ...
Business Insider
Advertising across Yahoo's biggest websites — Yahoo.com, and its sports, celebrity, finance and games sites — is being exploited by a cybercrime group looking to infect people's computers with malware, according to security company Malwarebytes.
Yahoo says removes malware from its advertising networkPanARMENIAN.Net

all 14 news articles »

VentureBeat

Why cost-per-human should be the new currency in digital advertising
VentureBeat
Viewability is an ongoing hot-button issue in the advertising industry. When fewer than half of all impressions are actually seen by humans – and the constant threat looms of bad actors using robotic or other means to create false non-human traffic ...


With new advertising firm, state lottery plans rebrand
The Capital Journal
PIERRE — How much the firm will retain from the $950,000 advertising budget of the South Dakota Lottery isn't clear. But the new contract the state Lottery Commission approved without seeing, for Lawrence and Schiller, is now on public file. The ...

and more »

Business 2 Community

Your Pocket Guide To Facebook Advertising
Business 2 Community
Facebook has become one of the most powerful advertising platforms for web marketing. The numbers speak for themselves; with 1.44 billion monthly active Facebook users, it's the hottest platform out there to advertise your marketing messages. Before ...


Chicago Inno

4C Acquires Teletrax To Dominate Second Screen Advertising
Chicago Inno
Social media monitoring firm 4C wants to make sure when you look away from that commercial, the same company is advertising on your Twitter or Facebook feed. To capitalize on increasing "second screen" viewing, in which consumers watch a live ...


History watch: Untruth in advertising
Marin Independent Journal
On Aug. 8, 1907, the Marin Journal ran an ad promoting the benefits of water bottled by the Borello brothers, owners of the Mt. Tamalpais Natural Mineral Water Co. in San Rafael. Their company's “mildly saline” water drawn from a 26-foot well at First ...


Fashion Times

Yahoo to acquire Polyvore in shopping-advertising push
NorthJersey.com
Inc. is buying shopping-service Polyvore Inc., seeking to improve its online fashion content and boost shopping-related advertising. Polyvore, which combines social and e-commerce tools for apparel and accessories, will initially be integrated into ...
Yahoo Acquires Startup Polyvore In Effort To Boost AdvertisingFashion Times

all 74 news articles »

Quad City Times

Clinton to begin TV advertising in Iowa
Quad City Times
2015-08-03T05:00:00Z 2015-08-03T05:21:06Z Clinton to begin TV advertising in IowaJames Q. Lynch Times Bureau The Quad-City Times. 4 hours ago • James Q. Lynch Times Bureau · (6) Comments. CEDAR RAPIDS — Hillary Clinton will begin airing the ...

and more »
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Advertising Copy: What?s Really Important?

You labor long and hard trying to create the perfect... Read More

Measure the Response of Your Advertising Campaigns by Using Promotional Products

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Offline Advertising Tips

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10 Reasons Why Your Company Needs Custom Invitations

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Dont Be a Secret Agent

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A Lunchtime Lesson on Print Advertising

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Electronic Score Boards

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The SKINNY on Newspaper Advertising

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The First UK Man To Become a Human Billboard an Interview

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Direct Response Advertising; Radio vs TV

Radio advertising vs. television advertisingMany new advertisers assume that they... Read More

What Is Most Important ? Copy Or Pic?

When, some little time ago now, I first descended upon... Read More

Marketing Messages with Add Zest & Appeal

Boring is one thing you can't afford to be when... Read More

Why Not Use the Humble Fax in Your Advertising Strategy?

When my daughter complained recently about the prohibitive cost of... Read More

How to Advertise with Flyers

When you first start out on your business venture, money... Read More

How To Create Instantly Compelling Ads Every Time

Use This Quick 3-Question Evaluation Process, So You Can Be... Read More

Add More Pizzazz To Your Ad For More Profits

I recently completed a Marketing Makeover for an Ad that... Read More

Business Ideas: 5 Uncommon Ways To Generate More Online Business

Sometimes, it is not an obvious business idea that will... Read More

16 Ways to Make Your Business Cards Unforgettable

Every time you hear someone say "May I have one... Read More

Write Attention Getting Advertisements

The most important aspect of any business is selling the... Read More

Direct Mail Rules of Thumb

First and foremost - You should identify your target market.... Read More

Avoid The Big Advertising Mistakes

Is your advertising copy getting the results you want? If... Read More

Why Would Anyone Want Your Business Card?

Do you remember how proud you were the first time... Read More

How You Measure Yourself Is How You Motivate Yourself

One of the keys to strong positive mental attitude is... Read More

Using Flyers to Advertise Your Online Business

Using flyers is one commonly overlooked method of advertising offline.... Read More

Harness the Power of Direct Marketing - More Small Business Power Tools

One of the most powerful tools available to small businesses... Read More