Advertising For The Long Haul and Not the Short Term Gains

New Age Media Concepts issues its first article of many that will focus on the advertising and marketing industry. "If a young man tells his date she's intelligent, looks lovely, and is a great conversationalist, he's saying... Read More

Why Most Advertisements Stink!

Question: What do you think the most important part of any ad is? Your company name? Your telephone number? Your offer? Look at your own advertising. What stands out? What is in the largest print? If it's your company name or logo hold out your wrist so I can whack... Read More

Wheres Me Pot of Gold and Lucky Charms?

We already know this from our history books. If you want to make money today, you must first look back in time to the first time in history that a large portion of our country all tried to get rich at the same time in the same place. The first... Read More

Juice - Scam of the Decade or Opportunity of the Century

If you are an ardent web surfer and MLMer like I am, then I am sure you would have seen the sales pitch "Give away free broadband and earn 27 GBP each time". Depending on which side of the fence you are, this product is either God's gift to freebies... Read More

What?s the Score?

You may be aware that in a basketball game the assistant coaches keep an almost unending list of personal statistics for each player. Rebounds, assists, points, minutes played, etc. Why is that? Because they know that these individual statistics all add up to the bottom line. The final score.... Read More

How To Write More Powerful Brochures, Leaflets, And Catalogues

Probably the most interesting thing about brochures and leaflets is that they're seldom read in what we've come to know as the right order - as you would read a book. Rather in the same way that many people read magazines in dentists' waiting rooms, they will flick through brochures... Read More

Localized Advertising ? Door-to-Door Ad Distribution on the Fly!

Have you ever had to distribute door-hanger advertisements for your business? Have you ever employed door-to-door sales techniques to increase your brand awareness? Have you ever had to walk mile-after-mile repeating the sales pitch, over and over? Have you ever had to stand outside of an arena event and pass... Read More

Understanding Internet Banner Advertising

Banner advertising is an effective way of getting your advertising message seen on the Internet. Banner ads should not be your only online form of advertising, but they are an essential part of your online advertising mix.This article assumes that the reader knows what a banner ad looks like, but... Read More

In Advertising Bigger isn?t Always Better

If you have been following the recent advertising news you will notice that more and more major advertisers are looking to smaller ad agencies to handle their campaigns.Is it because they feel bad? Is it because they are cheaper? Or is it because they see the level of creative talent... Read More

Marketing Lessons I Learned in Chicago this Week...

I was in the fine city of Chicago this week to speak at a marketing conference. And I learned some interesting things: 1 - Traffic in Chicago is much worse than the allegedly bad traffic in Atlanta where I live. We left the hotel downtown at 3 p.m. and were... Read More

In The News:


BuzzFeed Says Posts Were Deleted Because of Advertising Pressure
New York Times
The three deleted posts — out of more than 1,000 expunged for other reasons, according to the memo — had criticized products or advertisements produced by Microsoft, Pepsi and Axe body spray, a Unilever product. In the memo, the editor, Ben Smith ...

and more »

Los Angeles Times

How I Made It: Advertising veteran Jimmy Smith
Los Angeles Times
The gig: Advertising veteran Jimmy Smith, 53, has orchestrated award-winning work for brands including Nike and Gatorade, the latter involving the adoption of the more edgy "G" in packaging and marketing the sports drink. Since 2011, Smith has been ...


TechCrunch

How The Facebook Bubble Is Driving Online Startups Into The Arms Of Offline ...
TechCrunch
Editor's note: Morgan Hermand-Waiche is the founder and CEO of e-commerce lingerie startup Adore Me. I'll be the first to admit it: Facebook advertising played a big part in my startup's rapid growth. So big in fact that in our first two years of ...


Car dealerships turn advertising, sales focus to women
Tribune-Review
Advertising campaigns are focused squarely on women buyers. Dealerships have emphasized messages of trust and comfort, often delivered by women, even as they diversify their workforce and simplify pricing to make the experience more inviting to ...

and more »

Native advertising on editorial websites doesn't work
Digiday
Mark Duffy has written the Copyranter blog for 10 years and is a freelancing copywriter with 20-plus years of experience. His hockey wrist shot is better than yours. Follow him on Twitter. Native advertising doesn't sell for brands. It does little for ...
BuzzFeed Controversy Highlights Risk of Advertising in JournalismThe Oberlin Review

all 3 news articles »

Disney's Broadcasting Operations Will Benefit From Growth In Non-Advertising ...
Forbes
Broadcasting networks such as ABC rely heavily on advertising income. The broadcast advertising trends are uneven, as they are driven by various events such as political campaigns and sports. U.S. advertisement spending in 2014 grew only 4%, which was ...


Bloomberg

AOL Unveils ONE by AOL, an Advertising Platform
New York Times
AOL introduced an advertising platform Tuesday that it says will help brands more effectively spend their money to maximize the impact of ad campaigns. The platform, called ONE by AOL, is the company's latest push into ad tech as it seeks to compete ...
AOL Unveils 'One' Technology to Simplify Online AdvertisingBloomberg
With Digital Ad Dollars Flowing to Mobile, AOL Introduces Platform it Hopes ...AdAge.com
AOL unveils One programmatic advertising platformNew York Business Journal
Computerworld
all 50 news articles »

Progress advertising department staffers honored by VPA
The Daily Progress
Members of The Daily Progress advertising staff were recognized for their work Saturday at the Virginia Press Association's annual conference. Held in Roanoke this year, the advertising staff was honored by the trade association with 11 awards.

and more »

Advertising Rules For Kids Not the Same With Apps
Valley News
Washington — For decades, advertising to children on television has been held to tougher rules than commercials for adults. Federal regulators have long been concerned that kids are more vulnerable to marketing and have a tougher time distinguishing ...

and more »

eWeek

New Malware Spreads Through Web Advertising Channels
eWeek
NEWS ANALYSIS: Security researchers find new malware that exploits legitimate advertising channels to attack and compromise computers. Adobe Flash has long been used as a path for attacking computers through their browsers because it's capable of ...

Google News
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The Graphic Problem

Digital printing has revolutionized the sign industry. Current printers can... Read More

Giorgio Armani: A Persuasive Campaign

Lets examine the use of Giorgio Armani Company's advertisements for... Read More

Buying Radio? Read This and Dont Waste Your Money

Pay close attention and make it work the best for... Read More

Never Be Caught Cardless Again: Five Tips to Help You Remember Business Cards

Sorry, I Don't Seem to Have a Business Card With... Read More

Diamonds Are For Evil

The task of executing successful advertising campaigns for products made... Read More

Advertising Costs Getting Too High?

Everyone knows that advertising is essential to growing a business.... Read More

How Do People Know Youre in Business?

One of the most important things to do now that... Read More

The Only Bad Advertising Is No Advertising - Or Is It?

Depending on whom you ask, you will get told many... Read More

10 Ways To Improve Your Print Ads

1) Include a coupon in your large ads. This can... Read More

Is Advertising Art?

Oh Grand and Glorious Southern Guru, I am perplexed. What... Read More

Why Your Ads Aren?t Working

The president of a manufacturing company recently asked me, "Why... Read More

Developing a Formal Brand Messaging Document

Ensure everyone in your company sings from the same sheet... Read More

If You Invest Money on Advertising, then You could Save Thousands through this Simple Little Secret

A few years ago, I analysed the statistics of where... Read More

100 Excellent Words and 70 Action Getting Phrases for Ad Writing

100 Excellent Words Absolutely. Amazing. Approved. Attractive. Authentic. Bargain.... Read More

Create Your Own Business Cards, Part 2

This is the second part of creating your own business... Read More

Business Plan Appeal ? Five Rules For Writing Attention Grabbing Headlines

The success of a business plan stands or falls on... Read More

5 Newspaper Advertising Myths Revealed

What I'm about to reveal are myths that most people... Read More

Using Flyers to Advertise Your Online Business

Using flyers is one commonly overlooked method of advertising offline.... Read More

What are Text Adverts?

Not everyone is aware of what are text adverts? Text... Read More

Double the Effectiveness of Your Company Brochure

Let's face it - most brochures go straight into the... Read More

16 Methods for Getting Free Advertising

1. Place copies of your circular on bulletin... Read More

Improve Your Promotional Flyers And Improve Sales

Admittedly, I have not seen your advertising flyer. Then again,... Read More

Prove It! - Give Your Marketing and Advertising More Credibility

Your marketing and advertising won't be effective if your potential... Read More

Why Most Advertisements Stink!

Question: What do you think the most important part of... Read More

Finding Your Target Market

Achieving sales is probably the biggest challenge a web business... Read More