Advertising For The Long Haul and Not the Short Term Gains

New Age Media Concepts issues its first article of many that will focus on the advertising and marketing industry. "If a young man tells his date she's intelligent, looks lovely, and is a great conversationalist, he's saying... Read More

Why Most Advertisements Stink!

Question: What do you think the most important part of any ad is? Your company name? Your telephone number? Your offer? Look at your own advertising. What stands out? What is in the largest print? If it's your company name or logo hold out your wrist so I can whack... Read More

Wheres Me Pot of Gold and Lucky Charms?

We already know this from our history books. If you want to make money today, you must first look back in time to the first time in history that a large portion of our country all tried to get rich at the same time in the same place. The first... Read More

Juice - Scam of the Decade or Opportunity of the Century

If you are an ardent web surfer and MLMer like I am, then I am sure you would have seen the sales pitch "Give away free broadband and earn Ł27 GBP each time". Depending on which side of the fence you are, this product is either God's gift to freebies... Read More

What?s the Score?

You may be aware that in a basketball game the assistant coaches keep an almost unending list of personal statistics for each player. Rebounds, assists, points, minutes played, etc. Why is that? Because they know that these individual statistics all add up to the bottom line. The final score.... Read More

How To Write More Powerful Brochures, Leaflets, And Catalogues

Probably the most interesting thing about brochures and leaflets is that they're seldom read in what we've come to know as the right order - as you would read a book. Rather in the same way that many people read magazines in dentists' waiting rooms, they will flick through brochures... Read More

Localized Advertising ? Door-to-Door Ad Distribution on the Fly!

Have you ever had to distribute door-hanger advertisements for your business? Have you ever employed door-to-door sales techniques to increase your brand awareness? Have you ever had to walk mile-after-mile repeating the sales pitch, over and over? Have you ever had to stand outside of an arena event and pass... Read More

Understanding Internet Banner Advertising

Banner advertising is an effective way of getting your advertising message seen on the Internet. Banner ads should not be your only online form of advertising, but they are an essential part of your online advertising mix.This article assumes that the reader knows what a banner ad looks like, but... Read More

In Advertising Bigger isn?t Always Better

If you have been following the recent advertising news you will notice that more and more major advertisers are looking to smaller ad agencies to handle their campaigns.Is it because they feel bad? Is it because they are cheaper? Or is it because they see the level of creative talent... Read More

Marketing Lessons I Learned in Chicago this Week...

I was in the fine city of Chicago this week to speak at a marketing conference. And I learned some interesting things: 1 - Traffic in Chicago is much worse than the allegedly bad traffic in Atlanta where I live. We left the hotel downtown at 3 p.m. and were... Read More

In The News:


8 Reasons Why Digital Advertising Works For Brands
Marketing Land
I received a text the other day from the CEO of a leading U.S. advertising agency asking me a simple question: “Peter, can you send me proof points for why digital advertising works for brand marketers?” It turns out that she was in an annual review ...


Business Insider

How Gay Hook-Up App Grindr Is Selling Itself To Major Brand Advertisers
Business Insider
Unless they have used it themselves, many advertisers may not know that gay geo-social networking app Grindr has a burgeoning advertising business and a potentially lucrative future data business. Grindr claims to be the largest all-male mobile social ...

and more »

Washington Times

Budweiser Drops Clydesdales From Its Holiday Advertising
New York Times
Budweiser says the Clydesdales, which have been associated with the beer since 1933, will not appear in holiday advertising this year. A spokesman for the brand's owner, Anheuser-Busch InBev, said the horses would return for the Super Bowl, and that ...
Budweiser Ditches Clydesdales to Focus Advertising on Younger AudienceU.S. News & World Report
Bud's Clydesdales Are Alive and KickingAdAge.com
Clydesdales will not appear in Budweiser's holiday advertising this yearWTHR
Washington Times -Wall Street Journal -USA TODAY
all 258 news articles »

Telegraph.co.uk

Hidden advertising by vloggers under the spotlight
Telegraph.co.uk
It follows a ruling by the Advertising Standards Authority against Mondelez UK Ltd which had used vloggers in five YouTube videos to encourage people to participate in a 'Lick Race' challenge in which people competed to lick cream off an Oreo cookie as ...
Advertising authority investigating YouTubers who don't disclosure paid-for videosGamasutra
UK advertising watchdog raps YouTube stars over Oreo videoFinancial Times
Advertising watchdog takes on YouTube vloggers over paid-for videosThe Independent
International Business Times UK -IT PRO -Eurogamer.net
all 41 news articles »

Wall Street Journal

China Considers Tobacco Advertising Limits, Public-Smoking Ban
Wall Street Journal
BEIJING—China is considering a ban on tobacco advertising and smoking in public places as the world's largest nation of smokers faces a mounting and costly toll from treating chronic diseases. Measures under consideration include a ban on all forms of ...
China Moves to Cut Smoking, Cigarette Advertising24/7 Wall St.
China considers a major ban on tobacco advertising, public smokingCCTV-America
China Moves to Ban Cigarette AdvertisingNACS Online
Examiner.com -halfwheel.com -Business Spectator
all 234 news articles »

It's the Most Wonderful Time of the (Advertising) Year
Huffington Post
There's quite a lot of research showing that one of the most important issues governing how much attention kids pay to ads, whether or not they can discriminate between advertising and programming and the extent to which they understand that ...

and more »

Accounts and People of Note in the Advertising Industry
New York Times
Alcon Surgical, a division of Alcon, which has its United States headquarters in Fort Worth, expanded its relationship with HCB Health, Austin, Tex., by naming HCB Health as global and United States agency of record for its ophthalmic surgical brands, ...


Adweek

24 Hours in Advertising: Wednesday, Nov. 26, 2014
Adweek
Here's everything you need to know about the last 24 hours in advertising, in case you blinked. Buzzing on Adweek: Totino's Pizza gets weird, again. The company made its latest bizarre marketing move, taking 50 "unusable" stock photos from a BuzzFeed ...


Kantar Finds Retail Advertising Is Down For The Holidays
All Access Music Group
Radio lagged far behind TV in dollars retailers spent on advertising during this year's holiday season. In a new report KANTAR MEDIA writes, "every FALL, consumers and analysts watch for the first holiday ads of the year to drop -- something which ...

and more »

Your Go-To Guide To Getting Ahead With B2B Native Advertising
Business 2 Community
B2B Marketers are getting super creative with content in the coming months with 97% pursuing new kinds of content next year (exciting!). With so much innovative content available digitally, native advertising is becoming a popular way of reaching new ...
Ann Marie van den Hurk: Native advertising is a growing trend on digital mediaNews & Observer

all 2 news articles »
Google News
Showing 1 - 10 of 362 Articles
« Previous
1 2 3 4 5 6 7 8 9 10 11 12 13 14 15 16 17 18 19 20 21 22 23 24 25 26 27 28 29 30 31 32 33 34 35 36 37
Next »

If You Invest Money on Advertising, then You could Save Thousands through this Simple Little Secret

A few years ago, I analysed the statistics of where... Read More

Top Jingle Companies: What to Look For, What to Expect

The internet offers you the opportunity to seek out jingle... Read More

The Power of...

You certainly must know that Many Big Marketers consider COPYWRITING... Read More

Scrolling LED signs

Scrolling LED signs is type of LED signs that displays... Read More

Hit Them With Benefits

More about advertising from BIG Mike McDanielIt makes no difference... Read More

Present Your Product On A TV Show for FREE

Would you like to get your new or existing Internet... Read More

How To Make A Fortune With FREE Advertising!

How To Gain FREE Advertising That Will Make You Rich!Okay-Just... Read More

Not Another Calendar! - Choose Advertising Specialties That Sell

As I was searching through a kitchen drawer the other... Read More

Imaging Isnt Everything

Many home improvement contractors attempt to use advertising to expand... Read More

Radio Advertising - Is it for Your Business? - More Small Business Power Tools

If you're a typical small business, you've probably been approached... Read More

Using The Popularity of Celebrities and Currrent Events to Promote Your Business

In this article, we want to explore the idea of... Read More

Advertising, Public Relations, Newsletters, and Newsletters for Your Small Business

If you own a small business you should consider ways... Read More

5 Reasons Why Headlines Are Crucial To Your Website?s Success

Without a powerful headline, your message stands little chance of... Read More

Vinyl Banners for the Right Occasion

The sinage marketplace is competitive! Consequently, some companies are going... Read More

Top 9 Reasons To Advertise

Advertising is not for every company. But some require it... Read More

Brand Young and You Brand for Life; Why Cinema Advertising is an Effective Tools for Marketers

In the world of advertising there are many forms of... Read More

9 Tips for Better Billboards

It is a given that billboard advertising "outdoor" is not... Read More

Outdoor Sign

Many business organizations that needs to disseminate late-breaking information to... Read More

Using Flyers to Advertise Your Online Business

Using flyers is one commonly overlooked method of advertising offline.... Read More

Understanding The Basics Of Advertising

I get the L.A. Times delivered to my door every... Read More

Cross Cultural Advertising

"Culture is a like dropping an Alka-seltzer into a glass... Read More

Science of Advertising and How to Benefit From It

It is very important to realize that persons buy from... Read More

Hiring an Amateur Could Mean a Potential Lawsuit for Your Business

These days, everyone's looking to save a buck. But if... Read More

Create Your Own Business Cards, Part 2

This is the second part of creating your own business... Read More

Lamination of Signs

I suspect that everyone has an idea of what lamination... Read More