Advertising For The Long Haul and Not the Short Term Gains

New Age Media Concepts issues its first article of many that will focus on the advertising and marketing industry. "If a young man tells his date she's intelligent, looks lovely, and is a great conversationalist, he's saying... Read More

Why Most Advertisements Stink!

Question: What do you think the most important part of any ad is? Your company name? Your telephone number? Your offer? Look at your own advertising. What stands out? What is in the largest print? If it's your company name or logo hold out your wrist so I can whack... Read More

Wheres Me Pot of Gold and Lucky Charms?

We already know this from our history books. If you want to make money today, you must first look back in time to the first time in history that a large portion of our country all tried to get rich at the same time in the same place. The first... Read More

Juice - Scam of the Decade or Opportunity of the Century

If you are an ardent web surfer and MLMer like I am, then I am sure you would have seen the sales pitch "Give away free broadband and earn £27 GBP each time". Depending on which side of the fence you are, this product is either God's gift to freebies... Read More

What?s the Score?

You may be aware that in a basketball game the assistant coaches keep an almost unending list of personal statistics for each player. Rebounds, assists, points, minutes played, etc. Why is that? Because they know that these individual statistics all add up to the bottom line. The final score.... Read More

How To Write More Powerful Brochures, Leaflets, And Catalogues

Probably the most interesting thing about brochures and leaflets is that they're seldom read in what we've come to know as the right order - as you would read a book. Rather in the same way that many people read magazines in dentists' waiting rooms, they will flick through brochures... Read More

Localized Advertising ? Door-to-Door Ad Distribution on the Fly!

Have you ever had to distribute door-hanger advertisements for your business? Have you ever employed door-to-door sales techniques to increase your brand awareness? Have you ever had to walk mile-after-mile repeating the sales pitch, over and over? Have you ever had to stand outside of an arena event and pass... Read More

Understanding Internet Banner Advertising

Banner advertising is an effective way of getting your advertising message seen on the Internet. Banner ads should not be your only online form of advertising, but they are an essential part of your online advertising mix.This article assumes that the reader knows what a banner ad looks like, but... Read More

In Advertising Bigger isn?t Always Better

If you have been following the recent advertising news you will notice that more and more major advertisers are looking to smaller ad agencies to handle their campaigns.Is it because they feel bad? Is it because they are cheaper? Or is it because they see the level of creative talent... Read More

Marketing Lessons I Learned in Chicago this Week...

I was in the fine city of Chicago this week to speak at a marketing conference. And I learned some interesting things: 1 - Traffic in Chicago is much worse than the allegedly bad traffic in Atlanta where I live. We left the hotel downtown at 3 p.m. and were... Read More

In The News:


New York Times

Paul Singer Takes Stake in Advertising Titan Interpublic and Pushes for Sale
New York Times
Though two of the world's major advertising giants tried and failed to merge over the last year, a big activist hedge fund thinks that another big player, the Interpublic Group, should try to sell itself anyway. Elliott Management, the hedge fund run ...
Interpublic Activist Investor Elliott Said to Push for SaleAdAge.com
Elliott Said to Plan to Push Interpublic to Sell ItselfBusinessweek
Elliott to push for Interpublic saleFinancial Times

all 29 news articles »

Instagram In-App Pop-Ups Ask How You Feel About Its Advertisers
AdAge.com
Instagram has been running these surveys since it rolled out ads last fall, but more people may be noticing the questionnaires now because Instagram has ramped up the number of ads and advertisers on its service, said a spokesman for Instagram parent ...


AllFacebook

Facebook Answers Critics With Mobile-Ad Surge
Wall Street Journal
The social network reported that profit more than doubled and revenue topped estimates for the ninth straight quarter. About 62% of Facebook's ad revenue now comes from advertising on mobile devices, which this year is expected to eclipse newspapers, ...
Facebook revenue jumps 61% on mobile ad strengthUSA TODAY
2Q EARNINGS: There's More to Facebook Mobile Advertising than Mobile App ...AllFacebook
Facebook profit explodes as mobile advertising revenue continues to growNewsday
New York Times (blog) -Diginomica -PC Magazine
all 691 news articles »

Russia: Repeal New TV Advertising Law
Human Rights Watch
(Moscow) - President Vladimir Putin signed into law on July 21, 2014 a series of amendments banning commercial advertising on paid cable and satellite television channels, Human Rights Watch said today. The law unnecessarily interferes with the right ...
HRW Urges Russia To Repeal New TV Advertising LawRTT News

all 2 news articles »

Inside Facebook

The World Cup effect: How Facebook advertisers went big for Q2
Inside Facebook
Max Kalehoff: Q2 was very strong for SocialCode among our advertisers who are large consumer brands. Not only was it a strong Q2, but it was exceptionally strong because of both growing momentum on the social platforms as well as because of the World ...


Women's Wear Daily

Advertising Executive Buys Numéro Magazine
Women's Wear Daily
... the last remaining publication of her late husband Alain Ayache's media group, to entrepreneur Paul-Emmanuel Reiffers for an undisclosed sum. Reiffers, cofounder of advertising agency Mazarine, becomes the sole proprietor of the glossy fashion monthly.


How to Better Use Advertising as a Diversity Medium
Talent Management
Advertising in particular has the ability to both tell about our world and reflect ongoing trends, and even change them. Lisa Cochrane, The Allstate Corp.'s senior vice president of marketing, started her career at Ogilvy & Mather. Upon joining ...

and more »

Bidness Etc

Comic-Con Advertising: 3 Effective Marketing Trends From Last Year
Bidness Etc
The world's largest comic book convention – the 45th Comic-Con international – kicked off in San Diego yesterday, and was attended by renowned names from television networks, and key advertisers who were eager to capitalize from the event. Bidness Etc ...

and more »

Advertising Age gives award to Portland agency Roundhouse
The Oregonian
Portland creative and digital agency Roundhouse won the Gold Award for Agency Culture at the Advertising Age 2014 Small Agency Awards. Joe Sundby, Roundhouse executive creative director and partner, accepted the award Thursday evening at the ...


AdAge.com

Rewind: From Mom Jeans to Musicals, a Look Back at eBay Advertising
AdAge.com
Goodby, Silverstein & Partners has returned, once again, to take on creative work for eBay. The Omnicom agency has a long history with eBay, having handled the account or projects multiple times since 2002. Here, we take a look back at the brand's past ...

and more »
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Cable TV Advertising; Mobile Detailing Customers

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If You?re Tired Of Adverts That Don?t Work And Letters That Don?t Sell, Then You Must Read This

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How To Write Really Good Ads

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Present Your Product On A TV Show for FREE

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Information Gathering & Delivery May Never Be The Same!

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Tired of pouring endless money into advertising? Do you wonder... Read More

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Many prospects skim through catalogs and brochures, glancing at the... Read More

Is there anything new under the sun? Heres how to find out if your bright idea is unique.

"There's nothing new under the sun" is probably the... Read More

Do Your Adverts Get You More Sales?

Philadelphia retailer and US Postmaster General, John Wanamaker, once said,... Read More

Tips for Using Paid Advertising

Quite a few business out there can't survive without some... Read More

Five Characteristics of Highly Successful Advertising

Have you ever spent a small fortune on advertising that... Read More

5 Newspaper Advertising Myths Revealed

What I'm about to reveal are myths that most people... Read More

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1. Give Testimonials When you purchase a product or service... Read More

What the Newspaper Ad Person Won?t Tell You

Newspapers are considered the PRIMARY advertising medium by 99.4% of... Read More

Moving Message Board

Moving message boards are used in the areas where continuous... Read More