Advertising For The Long Haul and Not the Short Term Gains

New Age Media Concepts issues its first article of many that will focus on the advertising and marketing industry. "If a young man tells his date she's intelligent, looks lovely, and is a great conversationalist, he's saying... Read More

Why Most Advertisements Stink!

Question: What do you think the most important part of any ad is? Your company name? Your telephone number? Your offer? Look at your own advertising. What stands out? What is in the largest print? If it's your company name or logo hold out your wrist so I can whack... Read More

Wheres Me Pot of Gold and Lucky Charms?

We already know this from our history books. If you want to make money today, you must first look back in time to the first time in history that a large portion of our country all tried to get rich at the same time in the same place. The first... Read More

Juice - Scam of the Decade or Opportunity of the Century

If you are an ardent web surfer and MLMer like I am, then I am sure you would have seen the sales pitch "Give away free broadband and earn 27 GBP each time". Depending on which side of the fence you are, this product is either God's gift to freebies... Read More

What?s the Score?

You may be aware that in a basketball game the assistant coaches keep an almost unending list of personal statistics for each player. Rebounds, assists, points, minutes played, etc. Why is that? Because they know that these individual statistics all add up to the bottom line. The final score.... Read More

How To Write More Powerful Brochures, Leaflets, And Catalogues

Probably the most interesting thing about brochures and leaflets is that they're seldom read in what we've come to know as the right order - as you would read a book. Rather in the same way that many people read magazines in dentists' waiting rooms, they will flick through brochures... Read More

Localized Advertising ? Door-to-Door Ad Distribution on the Fly!

Have you ever had to distribute door-hanger advertisements for your business? Have you ever employed door-to-door sales techniques to increase your brand awareness? Have you ever had to walk mile-after-mile repeating the sales pitch, over and over? Have you ever had to stand outside of an arena event and pass... Read More

Understanding Internet Banner Advertising

Banner advertising is an effective way of getting your advertising message seen on the Internet. Banner ads should not be your only online form of advertising, but they are an essential part of your online advertising mix.This article assumes that the reader knows what a banner ad looks like, but... Read More

In Advertising Bigger isn?t Always Better

If you have been following the recent advertising news you will notice that more and more major advertisers are looking to smaller ad agencies to handle their campaigns.Is it because they feel bad? Is it because they are cheaper? Or is it because they see the level of creative talent... Read More

Marketing Lessons I Learned in Chicago this Week...

I was in the fine city of Chicago this week to speak at a marketing conference. And I learned some interesting things: 1 - Traffic in Chicago is much worse than the allegedly bad traffic in Atlanta where I live. We left the hotel downtown at 3 p.m. and were... Read More

In The News:


Snapchat Promises 'Gorgeous Advertising' With Its New Discover Channels
Snapchat has been working on Discover for months with major media companies to plan their channels, and there will be advertising on them, according to sources. The media companies will be able to sell ads and share revenue with Snapchat, sources said ...
Snapchat launches Discover, a new media channel for brand advertisingVentureBeat
'This is not social media' — Snapchat launches Discover feature for editorial ...L.A. Biz
Snapchat launches advertising-focused feature called -CNET
all 180 news articles »


The Super Bowl Is A Missed Advertising Opportunity With Millennials
The Super Bowl is arguably the only time each year where traditional advertising is guaranteed to reach elusive Millennials, a powerful cohort, soon to have more spending power than any other generation. So it goes without saying that the Super Bowl is ...
The Super Bowl Is Turning Into Digital Advertising's Biggest DayAdweek
Super Bowl Advertising and the Stories That Win Our Hearts and MindsHuffington Post
T-Mobile, Seattle Seahawks' Richard Sherman ink new advertising dealTmoNews
Blue MauMau -WTHR
all 4,703 news articles »

Boing Boing

Testing subliminal advertising (again)
Boing Boing
This, he declared, was "subliminal advertising". Vicary thought his fellow Americans would cheer this prospect - annoying cinema and TV ads could now be replaced with his imperceptible flashes. But on both sides of the Atlantic, his announcement ...

Fox News

Why do teens still smoke? On addiction, advertising, and the rise of e-cigarettes
Fox News
“One of the things that's hard to discern with social media is, 'Who is a fan of a product versus a tobacco company [advertising itself]?'” Ribisl, who sits on the Tobacco Products Scientific Advisory Committee, which advises the FDA on tobacco-related ...

and more »

US House again passes Wagner sex advertising prohibition
WASHINGTON • Working its way through a dozen bills aimed at curbing sex trafficking, the House of Representatives Tuesday again passed a bill by Rep. Ann Wagner, R-Ballwin, that would prohibit knowingly advertising sex with minors or with people ...

Unit 40 mulls advertising at sport events
Effingham Daily News
Wick cited issues with the look of advertising on the field as his main concern, which was mirrored by board member Carol Ruffner. She insisted that advertising at other schools like Charleston and Newton were either too large or not maintained properly.
Unit 40 Board Holds Off on Decision on AdvertisingEffingham's News Leader

all 2 news articles »

Web Advertising Analytics Firm Moat Says It Can Track Viewable Ads and Fake ...
Wall Street Journal (blog)
Online advertisers these days have pretty straightforward, but fundamentally crucial concerns. They want to make sure their ads are viewable–i.e. that people can actually see them. And they'd like to make sure these viewable ads are being seen by ...
Who's to Blame When a Digital Campaign Goes Wrong?

all 5 news articles »

Chinadaily USA

Tencent's WeChat bites the advertising bullet
Chinadaily USA
Advertisements for Coca-Cola Co, BMW China, and Chinese smartphone maker Vivo Communication Technology Co Ltd were shown on Sunday night in the Moments timeline of WeChat, the social networking app owned by Shenzhen-based Internet giant ...
Advertising move pushes Tencent ADRs to record highSouth China Morning Post (subscription)

all 2 news articles »

Ev Williams: Medium Has Never Done an Ad Deal Based on Impressions
Attention is an increasingly popular word among publishers and advertisers. It's a finite resource -- perhaps the only finite resource -- amid the digital infinity, where content is churned out constantly. To capture and hold someone's attention is ...

TV tally: Bruce Rauner's TV advertising spending April through Election Day 2014
Reboot Illinois
Bruce Rauner spent more than $65 million en route to winning the 2014 gubernatorial election. More than a quarter of that total went to television advertising after Rauner won the March 18 Republican primary, according to expense records filed with the ...

and more »
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Ten Secrets for Getting FREE Advertising

The opportunities for getting free advertising for yourproduct or services... Read More

Do You Really Need a Brochure?

Traditional brochures typically tell the story of your company, i.e.... Read More

Wheres Me Pot of Gold and Lucky Charms?

We already know this from our history books. If you... Read More

The Internet and Beyond - 12 Tips on Writing Better Brochures

Every year thousands of online businesses fail. None of them... Read More

Advertising Copy: What?s Really Important?

You labor long and hard trying to create the perfect... Read More

Direct Mail Catalogs & Brochures: Write Captions That Sell

Many prospects skim through catalogs and brochures, glancing at the... Read More

Testing Headlines

A correspondent to AdBriefing, my monthly newsletter, has posed a... Read More

How To Make A Fortune With FREE Advertising!

How To Gain FREE Advertising That Will Make You Rich!Okay-Just... Read More

Get Free Radio Advertisement

Here's a neat trick to get lots of radio advertisement... Read More

Advertising Basics for Beginners

So many of us who have decided to do business... Read More

Tips On Writing a Successful Ad

When knowledge is based on truth it is powerful!When it... Read More

Radio Advertising - Is it for Your Business? - More Small Business Power Tools

If you're a typical small business, you've probably been approached... Read More

Send em to the White Pages

Your business is listed in the Yellow Pages whether you... Read More

Attention-Grabbing Fixes that Make Your Yellow Page Ad Leap Off the Page

Stand Out in Ways that Matter to Directory Users A... Read More

Radio and Television Ads: Clever Vs. Annoying

Ever heard or seen a radio or television commercial that... Read More

Marketing Tips - Advertising

Typical methods of advertising-newspapers, radio and television are effective if... Read More

Why Most Advertisements Stink!

Question: What do you think the most important part of... Read More

If You?re Tired Of Adverts That Don?t Work And Letters That Don?t Sell, Then You Must Read This

Over the 32 years I've been involved in sales, marketing... Read More

100 Excellent Words and 70 Action Getting Phrases for Ad Writing

100 Excellent Words Absolutely. Amazing. Approved. Attractive. Authentic. Bargain.... Read More

10 Tips For Writing A Profit Producing Ad

1. You can get ad copy ideas by studying similar... Read More

The $500.00 A Month Plan

One way to make extra money or start a... Read More

Improve Your Promotional Flyers And Improve Sales

Admittedly, I have not seen your advertising flyer. Then again,... Read More

3 Things Every Yellow Pages Advertiser Needs to Know

Too many business owners and marketers know that Yellow Pages... Read More

Placemat Ad Advertising

Starting a placemat ad business can create more business for... Read More

Humor in Advertising

Many of the most memorable ad campaigns around tend to... Read More