Advertising For The Long Haul and Not the Short Term Gains

New Age Media Concepts issues its first article of many that will focus on the advertising and marketing industry. "If a young man tells his date she's intelligent, looks lovely, and is a great conversationalist, he's saying... Read More

Why Most Advertisements Stink!

Question: What do you think the most important part of any ad is? Your company name? Your telephone number? Your offer? Look at your own advertising. What stands out? What is in the largest print? If it's your company name or logo hold out your wrist so I can whack... Read More

Wheres Me Pot of Gold and Lucky Charms?

We already know this from our history books. If you want to make money today, you must first look back in time to the first time in history that a large portion of our country all tried to get rich at the same time in the same place. The first... Read More

Juice - Scam of the Decade or Opportunity of the Century

If you are an ardent web surfer and MLMer like I am, then I am sure you would have seen the sales pitch "Give away free broadband and earn Ł27 GBP each time". Depending on which side of the fence you are, this product is either God's gift to freebies... Read More

What?s the Score?

You may be aware that in a basketball game the assistant coaches keep an almost unending list of personal statistics for each player. Rebounds, assists, points, minutes played, etc. Why is that? Because they know that these individual statistics all add up to the bottom line. The final score.... Read More

How To Write More Powerful Brochures, Leaflets, And Catalogues

Probably the most interesting thing about brochures and leaflets is that they're seldom read in what we've come to know as the right order - as you would read a book. Rather in the same way that many people read magazines in dentists' waiting rooms, they will flick through brochures... Read More

Localized Advertising ? Door-to-Door Ad Distribution on the Fly!

Have you ever had to distribute door-hanger advertisements for your business? Have you ever employed door-to-door sales techniques to increase your brand awareness? Have you ever had to walk mile-after-mile repeating the sales pitch, over and over? Have you ever had to stand outside of an arena event and pass... Read More

Understanding Internet Banner Advertising

Banner advertising is an effective way of getting your advertising message seen on the Internet. Banner ads should not be your only online form of advertising, but they are an essential part of your online advertising mix.This article assumes that the reader knows what a banner ad looks like, but... Read More

In Advertising Bigger isn?t Always Better

If you have been following the recent advertising news you will notice that more and more major advertisers are looking to smaller ad agencies to handle their campaigns.Is it because they feel bad? Is it because they are cheaper? Or is it because they see the level of creative talent... Read More

Marketing Lessons I Learned in Chicago this Week...

I was in the fine city of Chicago this week to speak at a marketing conference. And I learned some interesting things: 1 - Traffic in Chicago is much worse than the allegedly bad traffic in Atlanta where I live. We left the hotel downtown at 3 p.m. and were... Read More

In The News:


Wall Street Journal

Facebook Woos Chinese Advertisers
Wall Street Journal
BEIJING—In China, Facebook is banned—and ramping up efforts to make money. Facebook Inc. is hiring in Hong Kong, has tapped a second local partner to reach advertisers and is waging a charm campaign to draw more business from Chinese companies ...

and more »

Tech Cocktail

Why Printed Advertising Is Still Worth the Investment
Tech Cocktail
When you run a small business, it can be easy to think that the only ways of advertising that matter are those that are free – your Twitter Account, your Facebook page, and so on. However, these styles of marketing do have their faults. In a lot of ...


Adweek

24 Hours in Advertising: Monday, March 30, 2015
Adweek
Gigi Hadid is one of the best-known faces of the millennial model movement dubbed 'Instagirls' by Vogue. Photo: Alexei Hay. Here's everything you need to know about the last 24 hours in advertising, in case you blinked. Buzzing on Adweek: How ...

and more »

The Daily Star

Publishers and adblockers are in a battle for online advertising
Financial Times
More than 140m people, or 5 per cent of the world's online population, are estimated to use software such as Adblock Edge and Adblock Plus to prevent advertising from appearing on web pages. A study by Adobe and PageFair found that the number of ...
Publishers and adblockers in online battleThe Daily Star

all 2 news articles »

The Independent

What the advertising world can learn from Zoella's gang
The Independent
In terms of celebrity speakers, sponsors and general buzz, the European incarnation of Advertising Week – hosted in London last week – was a landmark success. Perhaps the most telling criticism however, came from Sir Martin Sorrell. He jokingly ...

and more »

The Consumerist

FTC's Auto Industry Crackdown Includes Deceptive Advertising, Fraudulent Add ...
The Consumerist
In addition to complaints involving add-ons, a significant portion of Operation Ruse Control focused on dealerships' use of deceptive advertising. Rich said that deceptive advertising – including the promises of zero percent financing, and no down ...

and more »

University of Texas at Austin News

Alcohol Advertising Has Little Effect on Overall Consumption, Study Finds
University of Texas at Austin News
AUSTIN, Texas — Despite alcohol advertising facing increasing regulatory pressure in the U.S. and abroad, new research from The University of Texas at Austin shows that advertising has little if any effect on overall alcohol consumption. In a study ...


Wall Street Journal

Bolloré Sells Larger-Than-Expected Slice of French Advertising Agency Havas
Wall Street Journal
PARIS--Groupe Bolloré, the conglomerate controlled by French billionaire Vincent Bolloré, has sold a €601 million ($655 million) stake in Havas SA, the French advertising group run by Mr. Bolloré's son, Yannick. The sale of a block of 93.9 million ...

and more »

Morals in Advertising: Paleo Blogger Does Voiceover Work For Coca-Cola and ...
MediaPost Communications
As proof yet again that morals are nonexistent in advertising, it's been revealed that paleo food blogger Charlotte Carr has been doing voiceover work for the likes of crap food brands KFC, Coca-Cola and Cadbury's (actually, actual chocolate minus all ...

and more »

No pseudo advertising for Municipal bonds; disclosures must: Sebi
Economic Times
NEW DELHI: Municipalities proposing to issue and list municipal bonds can't indulge in pseudo advertising under the garb of 'promotional or educational' activities at time of raising funds from investors and they will have to follow a strict disclosure ...

and more »
Google News
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Marketing Tips For Small Business ? Advertising That Works, Part I

Have you ever seen an ad on television that was... Read More

Developing a Formal Brand Messaging Document

Ensure everyone in your company sings from the same sheet... Read More

How To Make Your Advertising Work!

Many believe that when it comes to advertising, it's a... Read More

Secrets to Get Free Advertising

The opportunities to get free advertising for your product or... Read More

Should You Advertise on TV?

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The Seven Second Race: How to Draw Attention Your Ad

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Internet Advertising: How To Use The Golden Rule To Enrich Yourself.

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Which is Better Digital or Offset Printing?

As technology continues to improve, the quality of digital prints... Read More

The Secrets To Successful Radio Advertising

Ask some businesses about radio advertising and they'll tell you... Read More

Send em to the White Pages

Your business is listed in the Yellow Pages whether you... Read More

The ONLY Type Of Advertising People LOVE!!

Can it be???Is there advertising that people actually love?You bet... Read More

Print Your Marketing Postcards For A Penny, Address Them For Free, and Automate the Whole Process

This article will show you how to cut your printing... Read More

Grab Your Share of Untold Amounts of Advertising Dollars

If you advertise in any way, the following information could... Read More

Custom LED Display

Custom LED Display, as the name specifies, facilitate control anything... Read More

Cinema Advertising is Big Business, So Mergers are a Natural

Cinema advertising has always been an effective marketing tool for... Read More

Get Free Radio Advertisement

Here's a neat trick to get lots of radio advertisement... Read More

Radio and Television Ads: Clever Vs. Annoying

Ever heard or seen a radio or television commercial that... Read More

Super Secret Tip For Using PPC Search Engine Advertising Successfully

It's not about traffic; it's about generating leads. That's right.... Read More

Fax Advertising : Hitting Your Target Immediately

In the business of marketing and advertising, it used to... Read More

Online vs. Offline Advertising

Let's face it. Email marketing and publishing have became very... Read More

The Future of Voiceovers: Hold Your Tongue...Possibly Forever

"Do we need to cast a voice-over talent for this... Read More

See How to Advertise and Gain More Money to Blast Another Project

We have a Great News that we think that may... Read More

Offline Advertising Secrets: Using Offline Advertising to Get the Most from Your Name Squeeze Page

Many people online are not using one of the best... Read More

Never Be Caught Cardless Again: Five Tips to Help You Remember Business Cards

Sorry, I Don't Seem to Have a Business Card With... Read More

Why Most Advertisements Stink!

Question: What do you think the most important part of... Read More