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Advertising For The Long Haul and Not the Short Term Gains

New Age Media Concepts issues its first article of many that will focus on the advertising and marketing industry. "If a young man tells his date she's intelligent, looks lovely, and is a great conversationalist, he's saying... Read More

Why Most Advertisements Stink!

Question: What do you think the most important part of any ad is? Your company name? Your telephone number? Your offer? Look at your own advertising. What stands out? What is in the largest print? If it's your company name or logo hold out your wrist so I can whack... Read More

Wheres Me Pot of Gold and Lucky Charms?

We already know this from our history books. If you want to make money today, you must first look back in time to the first time in history that a large portion of our country all tried to get rich at the same time in the same place. The first... Read More

Juice - Scam of the Decade or Opportunity of the Century

If you are an ardent web surfer and MLMer like I am, then I am sure you would have seen the sales pitch "Give away free broadband and earn £27 GBP each time". Depending on which side of the fence you are, this product is either God's gift to freebies... Read More

What?s the Score?

You may be aware that in a basketball game the assistant coaches keep an almost unending list of personal statistics for each player. Rebounds, assists, points, minutes played, etc. Why is that? Because they know that these individual statistics all add up to the bottom line. The final score.... Read More

How To Write More Powerful Brochures, Leaflets, And Catalogues

Probably the most interesting thing about brochures and leaflets is that they're seldom read in what we've come to know as the right order - as you would read a book. Rather in the same way that many people read magazines in dentists' waiting rooms, they will flick through brochures... Read More

Localized Advertising ? Door-to-Door Ad Distribution on the Fly!

Have you ever had to distribute door-hanger advertisements for your business? Have you ever employed door-to-door sales techniques to increase your brand awareness? Have you ever had to walk mile-after-mile repeating the sales pitch, over and over? Have you ever had to stand outside of an arena event and pass... Read More

Understanding Internet Banner Advertising

Banner advertising is an effective way of getting your advertising message seen on the Internet. Banner ads should not be your only online form of advertising, but they are an essential part of your online advertising mix.This article assumes that the reader knows what a banner ad looks like, but... Read More

In Advertising Bigger isn?t Always Better

If you have been following the recent advertising news you will notice that more and more major advertisers are looking to smaller ad agencies to handle their campaigns.Is it because they feel bad? Is it because they are cheaper? Or is it because they see the level of creative talent... Read More

Marketing Lessons I Learned in Chicago this Week...

I was in the fine city of Chicago this week to speak at a marketing conference. And I learned some interesting things: 1 - Traffic in Chicago is much worse than the allegedly bad traffic in Atlanta where I live. We left the hotel downtown at 3 p.m. and were... Read More

In The News:

Google's Susan Wojcicki: The Most Powerful Woman In Advertising
Forbes
If you Google â€œSusan Wojcicki,â€ the search-giant's SVP of Advertising, you'll see that one of tech's most influential leaders keeps a markedly low profile, one focused more on how to monetize that search than what appears when querying her name.

and more »

Shirtless Men: The New 'Big Thing' In Advertising?
Huffington Post (blog)
Has advertisers' preoccupation with half-naked women shifted to half-naked men? Unclear. I think that bikini-clad girls will be used to sell products until probably the end of time, but it's interesting to see more chest-bearing men being thrown into ...

Why Social Media Advertising Is Set To Explode
Business Insider
In a new report from BI Intelligence, we analyze the state of social media advertising and where it is heading, offering a comprehensive guide and examination of the advertising ecosystems on Facebook and Twitter, offer a primer on Tumblr as an ...

and more »

ReadWrite (blog)
Let's Talk About Why Yahoo Really Bought Tumblr: Native Advertising
ReadWrite (blog)
So what is native advertising? A quick, simple definition: It's an ad whose form and delivery is identical to the content environment in which it is served. The opposite, in other words, of interruptive advertising: billboards, takeovers, and big ...
fishbat Affirms Yahoo's Acquisition of Tumblr Could Boost Advertising RevenuePR Web (press release)
Flickr Undergoes Major Revamp: More Display Advertising Coming Soon?Internet Marketing News
There's A Huge Flaw In Yahoo's Monetization Plan For TumblrBusiness Insider
The Australian -OpEdNews
all 321 news articles »

Fort Mills Times
Cable Companies Chafe as Low-Rated Channels Change Names
AdAge.com
At least six channels are changing their names and programming this year to attract more viewers, advertising dollars and higher subscriber fees from cable and satellite companies. News Corp.'s Speed, for instance, will become Fox Sports 1 in August.
Time Warner Cable Appoints Deborah Picciolo to Senior Vice President ...Fort Mills Times

all 20 news articles »

China Daily
Amazon Tops Walmart in Ranking of Most Valuable Brands
AdAge.com
From movie product placement, sports sponsorships, television ad campaigns, print and more -- the beer industry is the best when it comes to multi-platform advertising and communications. Budweiser, for example, is one of this year's biggest winners ...
Apple Remains No.1 in the BrandZ(TM) Top 100 Ranking of the Most Valuable ...PR Newswire UK (press release)

all 105 news articles »

Fast Company
Cost Per Whatever: Has Ad Tech Crippled Advertising?
Fast Company
This is especially true in brand marketing, where online advertising should work best. Tweaking the last little metrics to squeeze out some more 0.001 improvement might be okay for direct response marketers, but as online advertising matures, more and ...

NAI Issues Revised Code Of Conduct For Interest-Based Advertising
Marketing Land
Google, Microsoft and Yahoo are among the members of the Network Advertising Initiative that have pledged to comply with the group's revised Code of Conduct. The updated code addresses the increasing complexity of the third-party online advertising ...

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ABC News
Yahoo and Tumblr CEOs Talk Acquisition, Adult Content and Advertising
ABC News
Meanwhile, 26-year-old Tumblr CEO and co-founder David Karp will stay on and he's growing more comfortable with the notion of advertising on his mostly ad-free site, though not being referred to as a "hipster CEO." Mayer and Karp made the comments ...
Yahoo's challenge to be building Tumblr's advertising businessLos Angeles Times
There's Not Much Tumblr Advertising for Yahoo to Screw UpMashable
Why Tumblr's Sale is Worrisome for Native AdvertisingForbes
AdAge.com -MediaPost Communications -The Guardian (blog)
all 1,452 news articles »

Twitter Launches Ad That Can Collect Personal Information for Marketers
AdAge.com
The first advertisers to give this a try are Priceline, which is offering travel deals and the opportunity to receive email updates, a software company New Relic, and for-profit university Full Sail. A host of business marketers are using the format to ...
Twitter debuts new Lead Generation CardsVatorNews

all 18 news articles »

Google News

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