Advertising For The Long Haul and Not the Short Term Gains

New Age Media Concepts issues its first article of many that will focus on the advertising and marketing industry. "If a young man tells his date she's intelligent, looks lovely, and is a great conversationalist, he's saying... Read More

Why Most Advertisements Stink!

Question: What do you think the most important part of any ad is? Your company name? Your telephone number? Your offer? Look at your own advertising. What stands out? What is in the largest print? If it's your company name or logo hold out your wrist so I can whack... Read More

Wheres Me Pot of Gold and Lucky Charms?

We already know this from our history books. If you want to make money today, you must first look back in time to the first time in history that a large portion of our country all tried to get rich at the same time in the same place. The first... Read More

Juice - Scam of the Decade or Opportunity of the Century

If you are an ardent web surfer and MLMer like I am, then I am sure you would have seen the sales pitch "Give away free broadband and earn Ł27 GBP each time". Depending on which side of the fence you are, this product is either God's gift to freebies... Read More

What?s the Score?

You may be aware that in a basketball game the assistant coaches keep an almost unending list of personal statistics for each player. Rebounds, assists, points, minutes played, etc. Why is that? Because they know that these individual statistics all add up to the bottom line. The final score.... Read More

How To Write More Powerful Brochures, Leaflets, And Catalogues

Probably the most interesting thing about brochures and leaflets is that they're seldom read in what we've come to know as the right order - as you would read a book. Rather in the same way that many people read magazines in dentists' waiting rooms, they will flick through brochures... Read More

Localized Advertising ? Door-to-Door Ad Distribution on the Fly!

Have you ever had to distribute door-hanger advertisements for your business? Have you ever employed door-to-door sales techniques to increase your brand awareness? Have you ever had to walk mile-after-mile repeating the sales pitch, over and over? Have you ever had to stand outside of an arena event and pass... Read More

Understanding Internet Banner Advertising

Banner advertising is an effective way of getting your advertising message seen on the Internet. Banner ads should not be your only online form of advertising, but they are an essential part of your online advertising mix.This article assumes that the reader knows what a banner ad looks like, but... Read More

In Advertising Bigger isn?t Always Better

If you have been following the recent advertising news you will notice that more and more major advertisers are looking to smaller ad agencies to handle their campaigns.Is it because they feel bad? Is it because they are cheaper? Or is it because they see the level of creative talent... Read More

Marketing Lessons I Learned in Chicago this Week...

I was in the fine city of Chicago this week to speak at a marketing conference. And I learned some interesting things: 1 - Traffic in Chicago is much worse than the allegedly bad traffic in Atlanta where I live. We left the hotel downtown at 3 p.m. and were... Read More

In The News:


Forbes

Quantcast Is Working To Transform Advertising
Forbes
Feldman's background was in analyzing data to detect financial fraud. But he and his co-founder, Paul Sutter, were wondering how that process would work in online advertising. The problem was that neither of them knew much about the business.


Sony WW Creative Advertising Prexy Tommy Gargotta Leaving
Deadline.com
Sony WW Creative Advertising Prexy Tommy Gargotta Leaving EXCLUSIVE: The internal moves at Sony continue. Deadline hears that Tommy Gargotta is leaving the studio. The president of Worldwide Creative Advertising, he will be replaced. I'm told this is ...


Inside Facebook

Optimize your Facebook advertising performance with the right bidding
Inside Facebook
Facebook is running one of the largest auctions on the Internet and it enables anyone to buy advertising space on Facebook through the online auction. However, the auction doesn't work like a traditional one: the highest bid is not always enough to win it.


Boston.com

Appeased by Kirk Minihane Suspension, Fox Restores Advertising To Entercom ...
Boston.com
Friday, Fox banned its personalities from appearing on WEEI and pulled all advertising from Entercom's 100-plus stations nationwide in response to the station's initial decision not to punish Minihane. The network was apparently appeased by WEEI's ...
Fox restores advertising on WEEI, EntercomBoston Globe

all 4 news articles »

Wall Street Journal

Advertising's New Frontier: Talk to the Bot
Wall Street Journal
This month, with little fanfare, the most popular chat app among teens in the U.S. launched a feature that could be the future of advertising. Or, at the least, it marks the dawn of a new age in how brands engage. People conversing directly with brands ...

and more »

Marijuana marketing to be discussed at Portland Advertising Federation panel talk
The Oregonian
The Portland Advertising Federation is sponsoring "Burning Issues" Wednesday night, a discussion of the marketing potential in the legal marijuana industry. For marketing purposes, the official start of the event is 4:20 p.m., a creative acknowledgment ...


Chattanooga Times Free Press

Consumer groups continue fight over airfare advertising
Chicago Tribune
Airlines can list these amounts in an advertisement or solicitation so long as they are less prominently displayed than the total airfare,” said Business Travel Coalition founder Kevin Mitchell. “Airlines can list all taxes on ticket itineraries and ...
Airfare advertising to change?MyFox Tampa Bay
Truth in advertising?Coeur d'Alene Press

all 104 news articles »

TDC awards advertising contract to McBride Marketing
Florida Today
Evok Advertising was third, and received no first-place votes. This was the same order of finish as when a separate panel, Tourist Development Council's Marketing Committee, earlier this month narrowed the six applicants for the contract to three ...


TechGenie PC Optimizer review: Maximum advertising, minimal value
PCWorld (blog)
But if you fall for the copious embedded advertising, you'll wind up spending well over $100 for utilities you really don't need, then calling iYogi's tech support to undoubtedly spend more. You might want to move on the next review now. Still reading ...


Airpush Wins Most Innovative Advertising Data Solution from DataWeek + API ...
MarketWatch
Ranked #2 on the 2014 Forbes' list of America's Most Promising Companies and winner of the “Most Innovative” and “Fastest Growing” categories at the 2013 Best in Biz Awards, Airpush is on a mission to redefine mobile advertising. More than 140,000 apps ...

and more »
Google News
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Avoid Being Vague

We are bombarded with thousands of marketing messages daily?on television... Read More

Just What Are Consumers Thinking?

Research would indicate that consumers don't know what they're thinking.... Read More

The Secrets To Successful Radio Advertising

Ask some businesses about radio advertising and they'll tell you... Read More

7 Questions to Ask Before You Advertise

Most business owners and managers keep a fairly close eye... Read More

Double Your Sales Potential With Double-sided Business Cards

Swapping business cards is one of the most basic and... Read More

A Quick And Easy Way Of Getting More Customers From Every Single Ad You Write... Guaranteed!

FACT: Most people don't spend anywhere near enough time on... Read More

11 Ways To Make Your Business Cards Work For You

1. Spend money on decent quality business cards. Home made... Read More

Developing a Formal Brand Messaging Document

Ensure everyone in your company sings from the same sheet... Read More

Placemat Ad Advertising

Starting a placemat ad business can create more business for... Read More

Good Design Makes Good Sense

Organized your pencils and pens lately? Sorted your clothes into... Read More

Mortgage Marketing - Broadcast Advertising vs Direct Advertising

Do you know how to design and deploy a marketing... Read More

How To Write More Powerful Brochures, Leaflets, And Catalogues

Probably the most interesting thing about brochures and leaflets is... Read More

Advertising on a Budget -- Part 3: Frequency, Frequency, Frequency

This is the third article of a three-part series. I'm... Read More

Should You Advertise on TV?

When people discover my background in advertising, the questions flow.... Read More

Advertising Basics for Beginners

So many of us who have decided to do business... Read More

Cable TV Advertising; Mobile Detailing Customers

If you own a mobile detailing business or mobile car... Read More

The Skinny on Billboards

Several years back the billboard people put a big picture... Read More

What Makes A Winning Online Ad?

Most people who have been involved with sales & marketing... Read More

Worn Out Brochure Design Is Keeping Small Business Owners Down

I got another one of those calls the other day...Can... Read More

Why Not Use the Humble Fax in Your Advertising Strategy?

When my daughter complained recently about the prohibitive cost of... Read More

Offline Advertising Secrets: Using Offline Advertising to Get the Most from Your Name Squeeze Page

Many people online are not using one of the best... Read More

Do You Really Need a Brochure?

Traditional brochures typically tell the story of your company, i.e.... Read More

How To Use Pictures To Immediately Start Increasing The Response Rates Of Your Marketing

There should only be one, over-riding reason why you're doing... Read More

Nine Power Words To Punch Up Your Ads

As every professional politician and public relations man knows words... Read More

Cinema Advertising is Big Business, So Mergers are a Natural

Cinema advertising has always been an effective marketing tool for... Read More