Advertising For The Long Haul and Not the Short Term Gains

New Age Media Concepts issues its first article of many that will focus on the advertising and marketing industry. "If a young man tells his date she's intelligent, looks lovely, and is a great conversationalist, he's saying... Read More

Why Most Advertisements Stink!

Question: What do you think the most important part of any ad is? Your company name? Your telephone number? Your offer? Look at your own advertising. What stands out? What is in the largest print? If it's your company name or logo hold out your wrist so I can whack... Read More

Wheres Me Pot of Gold and Lucky Charms?

We already know this from our history books. If you want to make money today, you must first look back in time to the first time in history that a large portion of our country all tried to get rich at the same time in the same place. The first... Read More

Juice - Scam of the Decade or Opportunity of the Century

If you are an ardent web surfer and MLMer like I am, then I am sure you would have seen the sales pitch "Give away free broadband and earn 27 GBP each time". Depending on which side of the fence you are, this product is either God's gift to freebies... Read More

What?s the Score?

You may be aware that in a basketball game the assistant coaches keep an almost unending list of personal statistics for each player. Rebounds, assists, points, minutes played, etc. Why is that? Because they know that these individual statistics all add up to the bottom line. The final score.... Read More

How To Write More Powerful Brochures, Leaflets, And Catalogues

Probably the most interesting thing about brochures and leaflets is that they're seldom read in what we've come to know as the right order - as you would read a book. Rather in the same way that many people read magazines in dentists' waiting rooms, they will flick through brochures... Read More

Localized Advertising ? Door-to-Door Ad Distribution on the Fly!

Have you ever had to distribute door-hanger advertisements for your business? Have you ever employed door-to-door sales techniques to increase your brand awareness? Have you ever had to walk mile-after-mile repeating the sales pitch, over and over? Have you ever had to stand outside of an arena event and pass... Read More

Understanding Internet Banner Advertising

Banner advertising is an effective way of getting your advertising message seen on the Internet. Banner ads should not be your only online form of advertising, but they are an essential part of your online advertising mix.This article assumes that the reader knows what a banner ad looks like, but... Read More

In Advertising Bigger isn?t Always Better

If you have been following the recent advertising news you will notice that more and more major advertisers are looking to smaller ad agencies to handle their campaigns.Is it because they feel bad? Is it because they are cheaper? Or is it because they see the level of creative talent... Read More

Marketing Lessons I Learned in Chicago this Week...

I was in the fine city of Chicago this week to speak at a marketing conference. And I learned some interesting things: 1 - Traffic in Chicago is much worse than the allegedly bad traffic in Atlanta where I live. We left the hotel downtown at 3 p.m. and were... Read More

In The News:


Can Outdoor Art Revitalize Outdoor Advertising?
Pacific Standard
Consider it an art project that commandeers spots traditionally set aside for advertising to instead advertise the majesty of art. The campaign's goal is rather clear: Transform public space into an outdoor gallery to get more people interested in ...

and more »

Forbes

Rubicon Project Wants To Be The NASDAQ of Digital Advertising
Forbes
“Why can't we do what NASDAQ did for stock trading, or what Amazon is doing for retail? Why can't we do that for advertising and automate the buying and selling of advertising? That's the mission of Rubicon Project,” says Frank Addante serial ...


AdAge.com

Facebook Targets Ads Based on Cell Signal Strength
AdAge.com
Advertisers can now target their Facebook ads based on how strong someone's phone signal is when they visit the social network. That means advertisers can limit data-heavy ads like video to people on strong 4G connections and run light-bandwidth text ...
Facebook feature will match advertising markets by connection speedSilicon Valley Business Journal
Facebook rolls out new bandwidth linked advertising toolHindu Business Line
Facebook enables ad targeting by connection speedBizReport
Cable.co.uk -Motley Fool
all 56 news articles »

Irish Independent

3 Reasons You Need Social Advertising for Your Business
Business 2 Community
Social advertising is becoming the new go-to for businesses of all sizes. As more and more people use and rely on their smartphones and web browsers for information and ideas, businesses are having to adjust their online advertising plans and budgets.
Postscript - Profit is king at IAPI advertising awardsIrish Independent

all 2 news articles »

How A Creative CFO Will Save Advertising
Forbes
This article is by Jay Haines, CEO of global executive-search firm Grace Blue, North America. Advertising's legacy model is under pressure; it is prohibitive to quick decision-making and customizable workflows and is not built for the world we find ...


How to Profit in the Digital Advertising Market
Bloomberg
Aug. 28 (Bloomberg) – Matomy Media Group CEO Offer Druker discusses the future of digital advertising and how to raise profits with social media and mobile activity. He speaks with Guy Johnson on Bloomberg Television's "The Pulse." (Source: Bloomberg).


Should you invest more in digital or traditional advertising?
L.A. Biz
If you already have a large social media network, if your brand is part of the consciousness of your market, or if you are the dominant competitor in your category, there is a lot more upside for you on the digital end of the advertising spectrum ...


Advertising firm AllOver Media buys Gas Station Radio
Minneapolis / St. Paul Business Journal
“We are now able to deliver static advertisements coupled with audio content, resulting in a multifaceted experience at the pump,” said AllOver Media CEO Tony Jacobson in a press statement. "Combine that with our other media assets available at the ...

and more »

Look Who's Advertising in GQ's September Issue
Forbes
Keeping company with advertisers EXPRESS and Tommy Hilfiger in September's issue of GQ Magazine is Simon Property Trust. It is the first time the company has bought space in the magazine. Fashion denizens can be excused for wondering who the heck ...


Opptrends

Google's Ad Boss on Overseeing YouTube Sales and Glass Ads
AdAge.com
Advertising Age: You and longtime Google ad boss Susan Wojcicki spent a year jointly running Google's ads and commerce business before she took over YouTube. Now ads and commerce are your baby. Has that led to any changes in strategy or how the ...
Google Extends Local Advertisements on Smartphones to DesktopsMoneynews
Google Extends Geo-Location Ads to Desktop as Mobile Race Heats UpTheStreet.com
Google Inc (GOOGL)'s Ads & Commerce Group Prioritizes Mobile: Sridhar ...Tech Insider

all 11 news articles »
Google News
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The SKINNY on Radio Advertising

From meager beginnings in 1920, radio has grown with us... Read More

8 Low Cost Ways To Advertise, Promote and Market Your Business

We all are looking for ways to market our businesses... Read More

The Inside Secrets Of Free Publicity For Your Business

Product publicity is the "secret pathway" to business success... Read More

Internet Advertising: How To Use The Golden Rule To Enrich Yourself.

What is the golden rule of internet advertising?Give, so you... Read More

Why Most Advertisements Stink!

Question: What do you think the most important part of... Read More

10 Tips to Use Giveaways Effectively

Walk around any trade or consumer show and you will... Read More

Secrets And Top-Tips Of Mail Order Advertising

Good Advertising creates more production, thus greater consumption, faster turnover... Read More

Advertising on a Budget -- Part 3: Frequency, Frequency, Frequency

This is the third article of a three-part series. I'm... Read More

Increase Business By Being Nice

I have been reading articles on increasing sales using search... Read More

Good Design Makes Good Sense

Organized your pencils and pens lately? Sorted your clothes into... Read More

The Skinny on Billboards

Several years back the billboard people put a big picture... Read More

Does Your Brochure Pass the Test - Or is It Headed for the Trash? Part One

The decision on whether or not someone will read your... Read More

4 Ways to Double the Power of Your Business Cards

Sure, everyone needs business cards. But why not make your... Read More

Advertising 101

Advertising has truly become a part of all of our... Read More

Your Eye Catching Publicity Flyer

Your website is done, your business cards have been delivered,... Read More

Grab Your Share of Untold Amounts of Advertising Dollars

If you advertise in any way, the following information could... Read More

Do Your Adverts Get You More Sales?

Philadelphia retailer and US Postmaster General, John Wanamaker, once said,... Read More

The Importance of Your Business Card

What are you trying to say with you business card?We... Read More

How To Write Eye-Grabbing Headlines That Catapult Your Prospects Into Your Ads

If you're interested in improving the selling results of your... Read More

Advertising Costs Getting Too High?

Everyone knows that advertising is essential to growing a business.... Read More

Indoor LED Displays

To promote the audience, staff, customers and other people the... Read More

Hit Them With Benefits

More about advertising from BIG Mike McDanielIt makes no difference... Read More

God Bless The Refrigerator Magnet!

Ah, my very favorite promotional product of all, the refrigerator... Read More

Testing Headlines

A correspondent to AdBriefing, my monthly newsletter, has posed a... Read More

7 Questions to Ask Before You Advertise

Most business owners and managers keep a fairly close eye... Read More