Advertising For The Long Haul and Not the Short Term Gains

New Age Media Concepts issues its first article of many that will focus on the advertising and marketing industry. "If a young man tells his date she's intelligent, looks lovely, and is a great conversationalist, he's saying... Read More

Why Most Advertisements Stink!

Question: What do you think the most important part of any ad is? Your company name? Your telephone number? Your offer? Look at your own advertising. What stands out? What is in the largest print? If it's your company name or logo hold out your wrist so I can whack... Read More

Wheres Me Pot of Gold and Lucky Charms?

We already know this from our history books. If you want to make money today, you must first look back in time to the first time in history that a large portion of our country all tried to get rich at the same time in the same place. The first... Read More

Juice - Scam of the Decade or Opportunity of the Century

If you are an ardent web surfer and MLMer like I am, then I am sure you would have seen the sales pitch "Give away free broadband and earn 27 GBP each time". Depending on which side of the fence you are, this product is either God's gift to freebies... Read More

What?s the Score?

You may be aware that in a basketball game the assistant coaches keep an almost unending list of personal statistics for each player. Rebounds, assists, points, minutes played, etc. Why is that? Because they know that these individual statistics all add up to the bottom line. The final score.... Read More

How To Write More Powerful Brochures, Leaflets, And Catalogues

Probably the most interesting thing about brochures and leaflets is that they're seldom read in what we've come to know as the right order - as you would read a book. Rather in the same way that many people read magazines in dentists' waiting rooms, they will flick through brochures... Read More

Localized Advertising ? Door-to-Door Ad Distribution on the Fly!

Have you ever had to distribute door-hanger advertisements for your business? Have you ever employed door-to-door sales techniques to increase your brand awareness? Have you ever had to walk mile-after-mile repeating the sales pitch, over and over? Have you ever had to stand outside of an arena event and pass... Read More

Understanding Internet Banner Advertising

Banner advertising is an effective way of getting your advertising message seen on the Internet. Banner ads should not be your only online form of advertising, but they are an essential part of your online advertising mix.This article assumes that the reader knows what a banner ad looks like, but... Read More

In Advertising Bigger isn?t Always Better

If you have been following the recent advertising news you will notice that more and more major advertisers are looking to smaller ad agencies to handle their campaigns.Is it because they feel bad? Is it because they are cheaper? Or is it because they see the level of creative talent... Read More

Marketing Lessons I Learned in Chicago this Week...

I was in the fine city of Chicago this week to speak at a marketing conference. And I learned some interesting things: 1 - Traffic in Chicago is much worse than the allegedly bad traffic in Atlanta where I live. We left the hotel downtown at 3 p.m. and were... Read More

In The News:


azcentral.com

GoDaddy launches new advertising campaign today
azcentral.com
GoDaddy launches its less sexy, but still edgy advertising campaign today with new television commercials, online and print advertising and social media engagement. The new ads strike a humorous chord and focus on how GoDaddy empowers small ...
GoDaddy "sticks it" to old advertising trend with new commercialsPhoenix Business Journal (blog)

all 11 news articles »

Business Insider

Meet The 32 Most Powerful Women In Mobile Advertising
Business Insider
Men tend to dominate the mobile advertising world. Last year, only one woman made our list of the most powerful people in mobile advertising. So we asked readers and companies to nominate who they thought are the most influential women in the business.

and more »

AdAge.com

Amazon Tops List of Google's 25 Biggest Search Advertisers
AdAge.com
Spokeswomen for Google and Amazon declined to comment for this story. AdGooroo CEO Rich Stokes notes that while Amazon is a growing online ad player, at its core the company is a retail giant, and retailers embrace search advertising to push sales.

and more »

How A Former Public Radio Man Is Helping To Reinvent Advertising With His ...
Forbes
As ads goes, those that come with podcasts are fairly innocuous. That's because advertising within a podcast usually means a recognizable voice telling you about a product in a way even the most ad-fatigued among us find tolerable. And not only are ...


Accounts and People of Note in the Advertising Industry
New York Times
Ambassador Hotel Collection, Tulsa, Okla., chose Howerton & White, Wichita, Kan., as its agency of record. Spending was estimated at $2 million. The company — whose four hotels are becoming part of the Autograph Collection under the Marriott banner ...

and more »

Like it or not, native advertising is squarely inside the big news tent
Nieman Journalism Lab at Harvard
“There is no need for advertisements to look like advertisements. If you make them look like editorial pages, you will attract about 50 per cent more readers. You might think that the public would resent this trick, but there is no evidence to suggest ...


Ancient advertising still pointing visitors to Asheville
Asheville Citizen-Times
But could an American icon be behind a hand-painted billboard up in Corbin, Ky., that has been advertising Asheville as a mountain getaway for at least the last 50 years? No one's certain who painted the roadside sign two states away, but it offers a ...


Photographer aims to change the face of beauty in advertising
MyFox Chicago
A suburban photographer is expanding her mission to change the face of beauty. She teamed up with retailers from all over the country to include children of all abilities in mainstream advertising. Katie Driscoll brought together 17 girls from all over ...


Google Lends a Helping Hand to Madison Ave. on Digital Proficiency
New York Times
GOOGLE is inviting Madison Avenue to go to the head of the class, offering tutorials to up-and-coming employees of advertising and media agencies on how to more effectively use digital tools like mobile, social platforms and video for marketing purposes.


AdAge.com

CNNx Gets New Name, Signs Advertisers
AdAge.com
While advertising on the platform right now is relatively standard, with traditional digital ads and native content, the goal is to crack the code on better ways of advertising to an on-demand audience, according to Katrina Cukaj, exec VP-ad sales, CNN.

and more »
Google News
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How To Use Pictures To Immediately Start Increasing The Response Rates Of Your Marketing

There should only be one, over-riding reason why you're doing... Read More

Is Your Advertising... Sexy?

Ever hear the term 'sexy' advertising? It's not necessarily what... Read More

Create Your Own Business Cards, Part 2

This is the second part of creating your own business... Read More

Marketing Tips - Advertising

Typical methods of advertising-newspapers, radio and television are effective if... Read More

What Makes Advertising Successful?

MANY INDIVIDUAL ELEMENTS COME INTO PLAY MAKING A SUCCESSFUL AD:... Read More

Is Your Yellow Pages Ad Putting Cash in Your Pocket... or Sucking Cash Out?

Any idea? It's a question that more than a few... Read More

5 Tips for Hot Yellow Pages Ads

Yellow Pages advertising is one of the most popular forms... Read More

Localized Advertising ? Door-to-Door Ad Distribution on the Fly!

Have you ever had to distribute door-hanger advertisements for your... Read More

Electronic Score Boards

Wide range of electronic Key venues around the globe has... Read More

How To Make Your Resource Box Sell

Ezine Articles - they're everywhere!And little wonder. They're one of... Read More

11 Ways To Make Your Business Cards Work For You

1. Spend money on decent quality business cards. Home made... Read More

15 Tips for Better Yellow Page Ads

Yellow Pages advertising is one of the most popular forms... Read More

The Benefits of Specific Advertising

The great Claude Hopkins (Author of Scientific Advertising) once said,... Read More

Create Your Dynamic Elevator Speech

So, what's an elevator speech, and how do you get... Read More

Understanding The Basics Of Advertising

I get the L.A. Times delivered to my door every... Read More

Indoor LED Displays

To promote the audience, staff, customers and other people the... Read More

Electronic Reader Board

Electronic reader boards are the most efficient way to convey... Read More

CD Business Cards- Why Use Them?

CD Business cards are the electronic version of the now... Read More

Top 9 Reasons To Advertise

Advertising is not for every company. But some require it... Read More

Do Your Radio Ads Work?

Most small businesses don't have a high powered advertising agency... Read More

Marketing Tips For Small Business ? Advertising That Works, Part I

Have you ever seen an ad on television that was... Read More

Add More Pizzazz To Your Ad For More Profits

I recently completed a Marketing Makeover for an Ad that... Read More

The Not-So-Hidden Persuaders: The Power of The Media Upon Us All

In 1957, a perspicacious young journalist from Pennsylvania named Vance... Read More

Predictions for 2010

2005 puts us at the mid-point of the first decade... Read More

Moving message Sign

Moving Message Signs are a unique, attention-grabbing way to communicate... Read More