Advertising For The Long Haul and Not the Short Term Gains

New Age Media Concepts issues its first article of many that will focus on the advertising and marketing industry. "If a young man tells his date she's intelligent, looks lovely, and is a great conversationalist, he's saying... Read More

Why Most Advertisements Stink!

Question: What do you think the most important part of any ad is? Your company name? Your telephone number? Your offer? Look at your own advertising. What stands out? What is in the largest print? If it's your company name or logo hold out your wrist so I can whack... Read More

Wheres Me Pot of Gold and Lucky Charms?

We already know this from our history books. If you want to make money today, you must first look back in time to the first time in history that a large portion of our country all tried to get rich at the same time in the same place. The first... Read More

Juice - Scam of the Decade or Opportunity of the Century

If you are an ardent web surfer and MLMer like I am, then I am sure you would have seen the sales pitch "Give away free broadband and earn 27 GBP each time". Depending on which side of the fence you are, this product is either God's gift to freebies... Read More

What?s the Score?

You may be aware that in a basketball game the assistant coaches keep an almost unending list of personal statistics for each player. Rebounds, assists, points, minutes played, etc. Why is that? Because they know that these individual statistics all add up to the bottom line. The final score.... Read More

How To Write More Powerful Brochures, Leaflets, And Catalogues

Probably the most interesting thing about brochures and leaflets is that they're seldom read in what we've come to know as the right order - as you would read a book. Rather in the same way that many people read magazines in dentists' waiting rooms, they will flick through brochures... Read More

Localized Advertising ? Door-to-Door Ad Distribution on the Fly!

Have you ever had to distribute door-hanger advertisements for your business? Have you ever employed door-to-door sales techniques to increase your brand awareness? Have you ever had to walk mile-after-mile repeating the sales pitch, over and over? Have you ever had to stand outside of an arena event and pass... Read More

Understanding Internet Banner Advertising

Banner advertising is an effective way of getting your advertising message seen on the Internet. Banner ads should not be your only online form of advertising, but they are an essential part of your online advertising mix.This article assumes that the reader knows what a banner ad looks like, but... Read More

In Advertising Bigger isn?t Always Better

If you have been following the recent advertising news you will notice that more and more major advertisers are looking to smaller ad agencies to handle their campaigns.Is it because they feel bad? Is it because they are cheaper? Or is it because they see the level of creative talent... Read More

Marketing Lessons I Learned in Chicago this Week...

I was in the fine city of Chicago this week to speak at a marketing conference. And I learned some interesting things: 1 - Traffic in Chicago is much worse than the allegedly bad traffic in Atlanta where I live. We left the hotel downtown at 3 p.m. and were... Read More

In The News:


The Economist

Political advertising
The Economist
IN 1984 Ronald Reagan's campaign aired a syrupy ad declaring: “It's Morning Again in America”. It was designed to appeal to as many people as possible, showing pictures of Americans doing utterly mainstream things like going to work, getting married ...


Business Insider

Advertisers Are Moving Hundreds Of Millions Of Dollars Away From TV
Business Insider
Several brands and advertising agencies — including Omnicom and Mondelez —have been speaking up in recent weeks about the emerging shift from TV advertising to digital media, but now here's some quantifiable evidence that shift is real and already ...
Cable upfront dropped 6 percent to $9.6B, advertising bureau saysFierceCable

all 4 news articles »

The Advertising Game: How Brands Like Chipotle, Google And Gap Rise Above ...
Forbes
In a talk entitled, “Is Advertising Dead?” panelists Raymond Braun (LGBT marketing lead for Google GOOGL +1.99% and YouTube), Todd Hunter (creative executive at talent agency CAA), Rachel Tipograph (a former Gap GPS +1.01% marketing exec and ...


Alcohol Advertising Near AFN Prompts Complaints
Alaska Public Radio Network
So a banner advertising drink specials alongside the AFN logo attracted attention on Thursday, when it was up at McGinley's Pub in sight of the convention entrance. “It's literally across the street where everyone is going in and out of the door to ...

and more »

Outrage of the Month: Peddling Bad Medicine With Deceptive Advertising
Huffington Post
Too often, companies entice consumers into purchasing health care products based on deceptive advertisements that overstate the potential benefits of the products and omit key information about risks. One such company is Winter Park, Florida-based ...


AdAge.com

The 10 Things You Need To Know In Advertising This Morning
Business Insider
Good morning. Before you hit the weekend, read up on the most important advertising stories of today. 1. People are beginning to talk seriously about Google's search business becoming less relevant. Google could become a victim of death by a 1,000 cuts ...
Coca-Cola Names New CMOAdAge.com
Vitaminwater Pressured To Pay People Who Thought It Was A Health DrinkHuffington Post
Coca-Cola Names New CMO as Profit TumblesAdweek

all 114 news articles »

Small Business Trends

12 Things You Need To Know About Social Advertising
Small Business Trends
As social media giants like Twitter and Facebook seek to improve their advertising platforms and options (and networks like Pinterest and Vine step up to offer advertising options), social advertising is an area that you should become a lot more ...

and more »

Mid Level Exceptional

CBA Roundtable: NBA Jersey Advertising
Mid Level Exceptional
New commissioner Adam Silver has spoken openly about the “inevitable” development of NBA teams using jersey advertising and estimated their worth at $100 million. What do you think about the possibility of NBA players and teams putting corporate logos ...

and more »

Wall Street Journal (blog)

Snapchat Strikes an Anti-Native Advertising Tone
Wall Street Journal (blog)
As Snapchat carefully rolls out its first advertisements, the company is looking to clearly distance itself from other social media companies by just saying no to native advertising. In fact, Snapchat Chief Operating Officer Emily White was rather ...
Snapchat ads launched: Modest advertising campaign is Ouija movie trailer ...Ecumenical News
Different Ghosts For Different Folks: Why Snapchat's New Advertising Strategy ...MediaPost Communications

all 10 news articles »

AdAge.com

TV Broadcasters Ought To Be Worried About The Looming Shift Away From TV ...
Business Insider
Omnicom Group, the world's second largest advertising holding company by revenue, just gave the market another major indication that TV dollars are moving to digital. Speaking on the company's third-quarter earnings call Tuesday, Omnicom Group CEO ...
Programmatic Ad Tech Dominates Omnicom Earnings CallAdAge.com

all 9 news articles »
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How to Write Great Headlines

According to experts, just changing the headline of an ad... Read More

Testing Headlines

A correspondent to AdBriefing, my monthly newsletter, has posed a... Read More

Three Keys to Crafting Successful Print Ads

Want to create print ads that get results? Below are... Read More

Online Advertising: 10 High Impact Psychological Triggers To Super-Charge Your Ad

If you knew these 10 high impact insider's hidden psychological... Read More

Direct Response Advertising; Radio vs TV

Radio advertising vs. television advertisingMany new advertisers assume that they... Read More

Advertising Costs Getting Too High?

Everyone knows that advertising is essential to growing a business.... Read More

Fax Advertising : Hitting Your Target Immediately

In the business of marketing and advertising, it used to... Read More

How To Write Eye-Grabbing Headlines That Catapult Your Prospects Into Your Ads

If you're interested in improving the selling results of your... Read More

Heard A Good Radio Ad Lately? Neither Have We

To many ad agencies, radio is considered advertising's ugly stepchild.... Read More

Reach vs. Frequency: Touch 100 Once or 25 Four Times?

Reach and frequency are terms generally used when planning advertising... Read More

The SKINNY on Newspaper Advertising

The SKINNY on NewspapersUsing the paper is considered gospel by... Read More

Advertising Basics for Beginners

So many of us who have decided to do business... Read More

Why Your Ads Aren?t Working

The president of a manufacturing company recently asked me, "Why... Read More

Bad Seduction - Advertising Techniques That Dont Work

I just read some advertising suggestions on an Internet marketing... Read More

Small Cards, Big Ideas: Alternative Uses for Business Cards

Aggressive business card marketing isn't about handing your business cards... Read More

What Do Your Ads Say?

Make a list of everything you think should be included... Read More

How to Make Your Claims Believable

When you hear claims like??Best Lawnmower in the country?Absolute Lowest... Read More

Harness the Power of Direct Marketing - More Small Business Power Tools

One of the most powerful tools available to small businesses... Read More

5 Newspaper Advertising Myths Revealed

What I'm about to reveal are myths that most people... Read More

If You Lost 70% of Your New Customers, Would You Notice?

Buyers Don't Rely on the Yellow Pages Like They Used... Read More

The First UK Man To Become a Human Billboard an Interview

Advertising on humans using tattoos is rapidly kind of freak... Read More

Customer-Involving Signage and Selling

Here's some easy ways to create signage that will attract,... Read More

What are Text Adverts?

Not everyone is aware of what are text adverts? Text... Read More

Secrets to Profitable Mail Order Products

The most profitable mail order products are simple... Read More

Top Design and Marketing Tips from a Branding Expert

This month, we wanted to share some general tips relating... Read More