Advertising For The Long Haul and Not the Short Term Gains

New Age Media Concepts issues its first article of many that will focus on the advertising and marketing industry. "If a young man tells his date she's intelligent, looks lovely, and is a great conversationalist, he's saying... Read More

Why Most Advertisements Stink!

Question: What do you think the most important part of any ad is? Your company name? Your telephone number? Your offer? Look at your own advertising. What stands out? What is in the largest print? If it's your company name or logo hold out your wrist so I can whack... Read More

Wheres Me Pot of Gold and Lucky Charms?

We already know this from our history books. If you want to make money today, you must first look back in time to the first time in history that a large portion of our country all tried to get rich at the same time in the same place. The first... Read More

Juice - Scam of the Decade or Opportunity of the Century

If you are an ardent web surfer and MLMer like I am, then I am sure you would have seen the sales pitch "Give away free broadband and earn 27 GBP each time". Depending on which side of the fence you are, this product is either God's gift to freebies... Read More

What?s the Score?

You may be aware that in a basketball game the assistant coaches keep an almost unending list of personal statistics for each player. Rebounds, assists, points, minutes played, etc. Why is that? Because they know that these individual statistics all add up to the bottom line. The final score.... Read More

How To Write More Powerful Brochures, Leaflets, And Catalogues

Probably the most interesting thing about brochures and leaflets is that they're seldom read in what we've come to know as the right order - as you would read a book. Rather in the same way that many people read magazines in dentists' waiting rooms, they will flick through brochures... Read More

Localized Advertising ? Door-to-Door Ad Distribution on the Fly!

Have you ever had to distribute door-hanger advertisements for your business? Have you ever employed door-to-door sales techniques to increase your brand awareness? Have you ever had to walk mile-after-mile repeating the sales pitch, over and over? Have you ever had to stand outside of an arena event and pass... Read More

Understanding Internet Banner Advertising

Banner advertising is an effective way of getting your advertising message seen on the Internet. Banner ads should not be your only online form of advertising, but they are an essential part of your online advertising mix.This article assumes that the reader knows what a banner ad looks like, but... Read More

In Advertising Bigger isn?t Always Better

If you have been following the recent advertising news you will notice that more and more major advertisers are looking to smaller ad agencies to handle their campaigns.Is it because they feel bad? Is it because they are cheaper? Or is it because they see the level of creative talent... Read More

Marketing Lessons I Learned in Chicago this Week...

I was in the fine city of Chicago this week to speak at a marketing conference. And I learned some interesting things: 1 - Traffic in Chicago is much worse than the allegedly bad traffic in Atlanta where I live. We left the hotel downtown at 3 p.m. and were... Read More

In The News:


The Massachusetts Daily Collegian

Advertising is all around us, with the help of Big Brother's data
The Massachusetts Daily Collegian
The primary challenge for advertisers is actually reaching the consumer. Being bombarded with some sort of ad at every turn results in varying degrees of desensitizing. It becomes easier to ignore logos of different brands and companies and move on ...


Daily News now offering targeted digital advertising service
The Daily News Online
“As an example, if a furniture store wanted to target women living in the GLOW region, who lives in a household of $50,000 or more, and are actively shopping for furniture, we can serve digital advertising for furniture directly to those women,” said ...


Snapchat- The Next Great Advertising Platform
Jerusalem Post (blog)
How valuable is ten seconds of Millenial mindshare? Brands like McDonalds, Taco Bell, Audi and the NBA are ramping up their advertising efforts with Snapchat, the photo and video app that disappears in 10 seconds. Although there are many skeptics, I am ...


Spin Control: State board answers burning questions about advertising marijuana
The Spokesman Review
Like last week, when the state Liquor Control Board released a set of Frequently Asked Questions about advertising marijuana. Think about that for a minute. Less than two years ago having a place with pounds of marijuana where you were selling small ...

and more »

The truth about advertising: Sex sells
DavidsonNews.net (blog)
This, my friend, was truth in advertising. What man wouldn't want to be married to (and share the bed with) the beautiful blonde? And what proper female wouldn't want to emulate the good wife and keep her hubby happy by using the proper cleaner ...


Is Data the Holy Grail for Mobile Advertising?
ADOTAS
Hyper-localized advertising: The proliferation of mobile devices, primarily smartphones, has created a major opportunity for marketers to deliver contextual advertisements. These mobile-specific ads target the right people at the right time. For ...
Marketers struggling more than ever with data explosion, ADMA chief warnsMuMbrella

all 3 news articles »

Protecting Creative Advertising Ideas And Projects - The Italian Approach.
Mondaq News Alerts (registration)
1.- The definitions of 'creativity' and 'originality' have always given raise to intense debate in the context of IP rights' protection. The advertising industry has to deal with an additional aspect of the problem: that of how to offer suitable ...


77% Of Ad Agencies Are Now Able To Explain Native Advertising To Their Clients
MediaPost Communications
A recent UK study queried ad agencies about their thoughts on native advertising. While 77% of agencies are now comfortable explaining native advertising to clients, many are concerned about how to scale the practice and 63% don't think the practice is ...


Forbes

Rubicon Project Wants To Be The NASDAQ of Digital Advertising
Forbes
“Why can't we do what NASDAQ did for stock trading, or what Amazon is doing for retail? Why can't we do that for advertising and automate the buying and selling of advertising? That's the mission of Rubicon Project,” says Frank Addante serial ...


artnet News

Will “Art Everywhere” Spark Billboard Advertising Comeback?
artnet News
The story outlines the growing gulf between spending on outdoor advertising and digital advertising—in 2014, over 28 percent of the $180 billion spent on advertising in the US will go toward digital, while the outdoor industry will receive just 4 percent.

Google News
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Promotional Vehicles

It is difficult to miss a Hummer, but how many... Read More

When Advertising Wears Out

One of the challenges facing marketers is determining the most... Read More

Joint Ventures Increase Profits Quickly

A joint venture is when two or more businesses join... Read More

Hit Them With Benefits

More about advertising from BIG Mike McDanielIt makes no difference... Read More

How To Tell If An Advertisement Costs Too Much

People say it all the time: "This advertising costs too... Read More

What Do Your Ads Say?

Make a list of everything you think should be included... Read More

Add More Pizzazz To Your Ad For More Profits

I recently completed a Marketing Makeover for an Ad that... Read More

15 Tips for Better Yellow Page Ads

Yellow Pages advertising is one of the most popular forms... Read More

Is there anything new under the sun? Heres how to find out if your bright idea is unique.

"There's nothing new under the sun" is probably the... Read More

Small Business Image

The single easiest way to increase sales is to look... Read More

Write Attention Getting Advertisements

The most important aspect of any business is selling the... Read More

What Does the Back of Your Business Card Say?

Business cards with nothing on the back are wasted opportunities... Read More

How to Advertise with Flyers

When you first start out on your business venture, money... Read More

Brochures - The Ultimate Sales Tool

"How brochures can help you stand out from the competition,... Read More

Ads Dont Sell - People Do !

More about advertising by BIG Mike McDanielAdvertising is not a... Read More

Can I Write and Print My Own Business Brochures and Business Cards?

If you have a computer and a printer, preferably one... Read More

Is Your Yellow Pages Ad Putting Cash in Your Pocket... or Sucking Cash Out?

Any idea? It's a question that more than a few... Read More

Understanding The Basics Of Advertising

I get the L.A. Times delivered to my door every... Read More

Mortgage Marketing - Broadcast Advertising vs Direct Advertising

Do you know how to design and deploy a marketing... Read More

The Principle Of Advertising Online

Advertising online is very similar to advertising in any environment.... Read More

Womentisements

The unnecessary and extensive use of female models in advertisements... Read More

Free Internet Advertising: 6 Proven Ways To Prevent Your Competitors From Stealing Your Customers

It is getting harder daily to generate traffic.And when you... Read More

The SKINNY on Newspaper Advertising

The SKINNY on NewspapersUsing the paper is considered gospel by... Read More

Just What Are Consumers Thinking?

Research would indicate that consumers don't know what they're thinking.... Read More

The SKINNY on Radio Advertising

From meager beginnings in 1920, radio has grown with us... Read More