Advertising For The Long Haul and Not the Short Term Gains

New Age Media Concepts issues its first article of many that will focus on the advertising and marketing industry. "If a young man tells his date she's intelligent, looks lovely, and is a great conversationalist, he's saying... Read More

Why Most Advertisements Stink!

Question: What do you think the most important part of any ad is? Your company name? Your telephone number? Your offer? Look at your own advertising. What stands out? What is in the largest print? If it's your company name or logo hold out your wrist so I can whack... Read More

Wheres Me Pot of Gold and Lucky Charms?

We already know this from our history books. If you want to make money today, you must first look back in time to the first time in history that a large portion of our country all tried to get rich at the same time in the same place. The first... Read More

Juice - Scam of the Decade or Opportunity of the Century

If you are an ardent web surfer and MLMer like I am, then I am sure you would have seen the sales pitch "Give away free broadband and earn £27 GBP each time". Depending on which side of the fence you are, this product is either God's gift to freebies... Read More

What?s the Score?

You may be aware that in a basketball game the assistant coaches keep an almost unending list of personal statistics for each player. Rebounds, assists, points, minutes played, etc. Why is that? Because they know that these individual statistics all add up to the bottom line. The final score.... Read More

How To Write More Powerful Brochures, Leaflets, And Catalogues

Probably the most interesting thing about brochures and leaflets is that they're seldom read in what we've come to know as the right order - as you would read a book. Rather in the same way that many people read magazines in dentists' waiting rooms, they will flick through brochures... Read More

Localized Advertising ? Door-to-Door Ad Distribution on the Fly!

Have you ever had to distribute door-hanger advertisements for your business? Have you ever employed door-to-door sales techniques to increase your brand awareness? Have you ever had to walk mile-after-mile repeating the sales pitch, over and over? Have you ever had to stand outside of an arena event and pass... Read More

Understanding Internet Banner Advertising

Banner advertising is an effective way of getting your advertising message seen on the Internet. Banner ads should not be your only online form of advertising, but they are an essential part of your online advertising mix.This article assumes that the reader knows what a banner ad looks like, but... Read More

In Advertising Bigger isn?t Always Better

If you have been following the recent advertising news you will notice that more and more major advertisers are looking to smaller ad agencies to handle their campaigns.Is it because they feel bad? Is it because they are cheaper? Or is it because they see the level of creative talent... Read More

Marketing Lessons I Learned in Chicago this Week...

I was in the fine city of Chicago this week to speak at a marketing conference. And I learned some interesting things: 1 - Traffic in Chicago is much worse than the allegedly bad traffic in Atlanta where I live. We left the hotel downtown at 3 p.m. and were... Read More

In The News:

Fast Company

Why The AOL And Microsoft Advertising Deal Matters
Fast Company
AOL just made their first major post-Verizon acquisition business play, and it's a doozy: The increasingly advertising-centric AOL is taking over Microsoft's display ad business on Xbox, Skype, and other products. By making the agreement, AOL just got ...
Microsoft Hands Over Advertising Business to AOLAndroid Headlines - Android News
Microsoft Has Sold Its Advertising Division Bing to AOLApex Tribune
Microsoft slashes at Bing Maps and Advertising (is Lumia next?)Computerworld -Motley Fool -Techie News
all 60 news articles »

There's a ticking time bomb inside the online advertising market
Audiences are going elsewhere, whether it's to social networks like Facebook or digital-only competitors such as BuzzFeed, and so advertising revenues continue to fall—not just for print, but for digital and video and pretty much everything. But there ...


The End of Advertising As We Know It
Likewise, more and more when you do come upon television advertising, instead of its being a seamless part and parcel of the television experience, a minor toll, it can appear as a quite unnatural and discordant, even fairly incomprehensible, moment—a ...

and more »

Chicago Business Journal

Wieden & Kennedy Wins Bud Light in US, Corona Globally
We are glad you are enjoying Advertising Age. To get uninterrupted access and additional benefits, become a member today. Upgrade to Membership. Already a member? Log in or go back to the homepage.
Bud Light Leaves BBDO, Moves U.S. Business to Wieden + KennedyAdweek
Bud Light leaves BBDO for new ad agency in New YorkChicago Tribune
Post-Heineken Wieden+Kennedy says hello to AB-InBev's Bud Light and CoronaMore About Advertising | Insights into Advertising

all 11 news articles »

Reason (blog)

Maggie McNeill on Visa and Mastercard's Refusal to Process Adult-Advertising ...
Reason (blog)
Reyner Media/FlickrTwo major credit card companies this week announced that they will refuse to process payments for "adult" ads on the popular advertising site Mastercard said Tuesday that it would no longer process these payments; on ...
Visa, MasterCard dump, won't process adult advertising ...Washington Times
Visa joins MasterCard, AmEx in ending use for Backpage sex adsBusiness Insider

all 79 news articles » CEO on How Data Is Transforming Publishing (blog)
We built our own data management platform, we built in all of the ad technologies so that we could track first-party data, customize and personalize the experience for the audience, and deliver native and contextual advertising at an in-depth level.

and more »

MBPT Spotlight: Earlier Start for Discovery's Shark Week, Same Result ...
Broadcasting & Cable
Ben Price, executive VP of ad sales for the network, says moving Shark Week up to start on July 4th weekend helps better accommodate advertisers who want to reach a mass audience at the start of summer. “This year it will kick-off summer and the timing ...

and more »

Business Insider

So long and thanks for all the ads! Here's why Microsoft is exiting the $74 ...
Business Insider
The blog post appears to signal that not everybody is leaving Microsoft Advertising just yet. Senior staff including the company's corporate vice president of advertising and consumer monetization Rik van der Kooi and corporate vice president of ...
Microsoft Will Power AOL Search, Transfer Some Advertising Work As It Sheds ...TechCrunch
Bits | Daily Report: AOL to Take Over Display Advertising for MicrosoftNew York Times (blog)
Microsoft gets out of advertising, sells display ads division to AOL, AppNexusChristian Science Monitor
Wall Street Journal (blog) -DC Inno -BetaNews
all 421 news articles »

The Drum

REFILE-Advertising group WPP to appoint executive in Cuba
WPP, which is parent to the Ogilvy & Mather and J. Walter Thomson advertising networks and already generates group revenue of $1.6 billion in Latin America, said it has signed a contract with state-owned firm Palco Group under which it will base an ...
Cuba comes in from the cold – strikes deal with WPPMore About Advertising | Insights into Advertising

all 14 news articles »

How Squarespace Got Into Podcast Advertising And Why It Stuck
Whether you're an avid or periodic podcast listener, you've likely encountered an advertisement for Squarespace. The website creation platform's ubiquity on the podcasting circuit came through a combination of luck and design, beginning with audio ...

Google News
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How To Make Your Advertising Work!

Many believe that when it comes to advertising, it's a... Read More

How To Track Your Advertising Like A Hawk

Tired of pouring endless money into advertising? Do you wonder... Read More

Localized Advertising ? Door-to-Door Ad Distribution on the Fly!

Have you ever had to distribute door-hanger advertisements for your... Read More

Can I Write and Print My Own Business Brochures and Business Cards?

If you have a computer and a printer, preferably one... Read More

What Colors Make Your Services Most Attractive?

This information is based on the principles of Laws of... Read More

Electronic Display Boards

Electronic display boards signify high priority messaging, allowing you to... Read More

How You Measure Yourself Is How You Motivate Yourself

One of the keys to strong positive mental attitude is... Read More

A Lunchtime Lesson on Print Advertising

I promise you'll be able to finish this article before... Read More

Ten Ways To Sell Advertising Space Fast

1. Give your customers a discount when they spend over... Read More

11 Ways To Make Your Business Cards Work For You

1. Spend money on decent quality business cards. Home made... Read More

Advertising on a Budget -- Part 2: Thinking Small

This is the second article of a three-part series. I'm... Read More

The Art Of Fear Free Advertising

Is fear of failure an issue when you commit valuable... Read More

Does Your Brochure Pass the Test - Or is It Headed for the Trash? Part Two

In part one of this article we discussed the importance... Read More

Mortgage Marketing - Broadcast Advertising vs Direct Advertising

Do you know how to design and deploy a marketing... Read More

7 Essential Elements for Profit-Pulling Ads

Advertising will make or break your business. It is crucial... Read More

How To Create A Better Brochure

Having a quality brochure makes a positive impression on a... Read More

Should Your Small Business Hire an Advertising Agency?

So, you own a small business, sales are down and... Read More

3 Simple Steps to Getting Thousands in Free Advertising

Many entrepreneurs believe that they understand what public relations is,... Read More

Double Your Sales Potential With Double-sided Business Cards

Swapping business cards is one of the most basic and... Read More

Take Your Radio Ads to the Next Level

Most small businesses do not have a high powered advertising... Read More

Giorgio Armani: A Persuasive Campaign

Lets examine the use of Giorgio Armani Company's advertisements for... Read More

Make Your Business Cards Work

What's the cheapest, most under-used marketing tool you have?The answer's... Read More

What To Do With Your Business Cards

Without a plan to distribute your cards, there's no need... Read More

A Quick And Easy Way Of Getting More Customers From Every Single Ad You Write... Guaranteed!

FACT: Most people don't spend anywhere near enough time on... Read More

If You?re Tired Of Adverts That Don?t Work And Letters That Don?t Sell, Then You Must Read This

Over the 32 years I've been involved in sales, marketing... Read More