Advertising For The Long Haul and Not the Short Term Gains

New Age Media Concepts issues its first article of many that will focus on the advertising and marketing industry. "If a young man tells his date she's intelligent, looks lovely, and is a great conversationalist, he's saying... Read More

Why Most Advertisements Stink!

Question: What do you think the most important part of any ad is? Your company name? Your telephone number? Your offer? Look at your own advertising. What stands out? What is in the largest print? If it's your company name or logo hold out your wrist so I can whack... Read More

Wheres Me Pot of Gold and Lucky Charms?

We already know this from our history books. If you want to make money today, you must first look back in time to the first time in history that a large portion of our country all tried to get rich at the same time in the same place. The first... Read More

Juice - Scam of the Decade or Opportunity of the Century

If you are an ardent web surfer and MLMer like I am, then I am sure you would have seen the sales pitch "Give away free broadband and earn 27 GBP each time". Depending on which side of the fence you are, this product is either God's gift to freebies... Read More

What?s the Score?

You may be aware that in a basketball game the assistant coaches keep an almost unending list of personal statistics for each player. Rebounds, assists, points, minutes played, etc. Why is that? Because they know that these individual statistics all add up to the bottom line. The final score.... Read More

How To Write More Powerful Brochures, Leaflets, And Catalogues

Probably the most interesting thing about brochures and leaflets is that they're seldom read in what we've come to know as the right order - as you would read a book. Rather in the same way that many people read magazines in dentists' waiting rooms, they will flick through brochures... Read More

Localized Advertising ? Door-to-Door Ad Distribution on the Fly!

Have you ever had to distribute door-hanger advertisements for your business? Have you ever employed door-to-door sales techniques to increase your brand awareness? Have you ever had to walk mile-after-mile repeating the sales pitch, over and over? Have you ever had to stand outside of an arena event and pass... Read More

Understanding Internet Banner Advertising

Banner advertising is an effective way of getting your advertising message seen on the Internet. Banner ads should not be your only online form of advertising, but they are an essential part of your online advertising mix.This article assumes that the reader knows what a banner ad looks like, but... Read More

In Advertising Bigger isn?t Always Better

If you have been following the recent advertising news you will notice that more and more major advertisers are looking to smaller ad agencies to handle their campaigns.Is it because they feel bad? Is it because they are cheaper? Or is it because they see the level of creative talent... Read More

Marketing Lessons I Learned in Chicago this Week...

I was in the fine city of Chicago this week to speak at a marketing conference. And I learned some interesting things: 1 - Traffic in Chicago is much worse than the allegedly bad traffic in Atlanta where I live. We left the hotel downtown at 3 p.m. and were... Read More

In The News:


ABC News

Arkansas Cowers Under Senate Advertising Barrage
ABC News
Little Rock friends Mike Thomas and Jack Evans don't support the same candidate in the nationally watched U.S. Senate race here, but they certainly agree on what to do when the contenders' ads start pouring out of the television. "I grab the remote ...

and more »

International Business Times

Facebook Extends Reach With New Advertising Platform
Wall Street Journal
"What Facebook is doing is potentially more powerful than what Google can currently do," said Rishad Tobaccowala, chief strategist of advertising holding company Publicis Groupe SA, in reference to the ad targeting and tracking potential of the companies.
Facebook Readies 'People Targeting' To Take On Google In AdvertisingInternational Business Times
Facebook to introduce new advertising platform : WSJReuters
FB Stock Pins Hopes on New Facebook Advertising ToolInvestorplace.com
RTT News
all 92 news articles »

New Orleans tourism advertising efforts moving from summer focus to year ...
The Times-Picayune - NOLA.com
Advertising New Orleans to potential visitors once was a mostly summertime pursuit. The idea was that the city is naturally strong as a destination in the cooler months, while summer is slow, a harder sell and the season that needs the most marketing help.

and more »

International Business Times

Facebook To Unveil New Advertising Platform Next Week To Take On Google ...
International Business Times
According to the Journal, Facebook will unveil the Atlas platform at the Advertising Week conference, which will kick off on Sept. 29 in New York. Facebook is expected to draw marketers' attention toward the new service, while arguing that cookies are ...


In 2018, internet advertising in India will be just like 2013: promising but small
Quartz
Internet advertising in India will grow the fastest among all media segments in the next five years, but in 2018 it will still be less than half the size of television and print, in a markedly different trajectory from global trends, a new report by ...

and more »

ZEFR Has Acquired Social Advertising Startup Engodo
TechCrunch (blog)
Video monetization platform ZEFR could be looking to extend its advertising reach beyond YouTube with its acquisition of social advertising startup Engodo. Last week ZEFR entered into a purchase agreement with the Salt Lake City, Utah-based startup in ...

and more »

How to take control of your online advertising profile
Al Jazeera America
That's the AdChoices advertising option icon. The Digital Advertising Alliance (DAA) has developed this as the standard symbol to mark where we have options about the ads we see. Following this link from an ad leads to a website that looks like it was ...

and more »

How Pandora Thinks About Advertising in the Connected Car
AdAge.com
The music streaming service will be in one third of all new cars shipped this year, according to Pandora director of product management Jack Krawczyk. The company's presence in connected cars is helping it think through what advertising in such cars ...


Michigan cites 'miscommunication' in advertising free tickets for Coke purchases
Yahoo Sports (blog)
A promotion spotted on Michigan's campus offering two free tickets to Saturday's Minnesota-Michigan game with the purchase of two Coca-Cola products has been canceled because of what the school terms a "miscommunication." A sign advertising the deal ...

and more »

AdAge.com

Pinterest to Let Brands Target Their Existing Customers With Ads
AdAge.com
Pinterest is working on a way for advertisers to target people in a brand's customer database -- like the consumers on an email list -- with ads on the social scrapbooking service. The company is also building a measurement tool so that marketers can ...

and more »
Google News
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15 Tips for Better Yellow Page Ads

Yellow Pages advertising is one of the most popular forms... Read More

Moving Message Board

Moving message boards are used in the areas where continuous... Read More

Add More Pizzazz To Your Ad For More Profits

I recently completed a Marketing Makeover for an Ad that... Read More

How to SAVE Yourself from Spending too Much Money on Advertising!

How much money have you spent in Advertising, Promotion &... Read More

7 Essential Elements for Profit-Pulling Ads

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Create Your Own Business Cards, Part 1

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Offline Advertising Tips

Since most of us are always online and our business... Read More

Three Keys to Crafting Successful Print Ads

Want to create print ads that get results? Below are... Read More

Information Gathering & Delivery May Never Be The Same!

Give Us The Bottom Line!If you are like most people,... Read More

How To Write More Powerful Brochures, Leaflets, And Catalogues

Probably the most interesting thing about brochures and leaflets is... Read More

Avoid The Big Advertising Mistakes

Is your advertising copy getting the results you want? If... Read More

Create A Killer Brochure: 9 Steps to the Perfect Piece

If you are creating a brochure, make sure you follow... Read More

Should Your Small Business Hire an Advertising Agency?

So, you own a small business, sales are down and... Read More

How To Get Big Sponsorship Money for Your Band, Tour, Event or Production

Touring is a bands greatest opportunity for success. But, touring... Read More

Write Attention Getting Advertisements

The most important aspect of any business is selling the... Read More

Advertising - Should You Be Advertising Your Services?

You offer a reliable, quality service. You know that if... Read More

Advertainment is Sneaking Into Music, Movies, TV and More

The very name "advertainment" sends thrilling vibrations up the spine... Read More

What are Text Adverts?

Not everyone is aware of what are text adverts? Text... Read More

Brochures - The Ultimate Sales Tool

"How brochures can help you stand out from the competition,... Read More

How to Save Money by Making Your Own Sign

In the sign industry we commonly refer to the material... Read More

Placemat Ad Advertising

Starting a placemat ad business can create more business for... Read More

What Is Most Important ? Copy Or Pic?

When, some little time ago now, I first descended upon... Read More

Secrets to Get Free Advertising

The opportunities to get free advertising for your product or... Read More

Harness the Power of Direct Marketing - More Small Business Power Tools

One of the most powerful tools available to small businesses... Read More