Advertising For The Long Haul and Not the Short Term Gains

New Age Media Concepts issues its first article of many that will focus on the advertising and marketing industry. "If a young man tells his date she's intelligent, looks lovely, and is a great conversationalist, he's saying... Read More

Why Most Advertisements Stink!

Question: What do you think the most important part of any ad is? Your company name? Your telephone number? Your offer? Look at your own advertising. What stands out? What is in the largest print? If it's your company name or logo hold out your wrist so I can whack... Read More

Wheres Me Pot of Gold and Lucky Charms?

We already know this from our history books. If you want to make money today, you must first look back in time to the first time in history that a large portion of our country all tried to get rich at the same time in the same place. The first... Read More

Juice - Scam of the Decade or Opportunity of the Century

If you are an ardent web surfer and MLMer like I am, then I am sure you would have seen the sales pitch "Give away free broadband and earn £27 GBP each time". Depending on which side of the fence you are, this product is either God's gift to freebies... Read More

What?s the Score?

You may be aware that in a basketball game the assistant coaches keep an almost unending list of personal statistics for each player. Rebounds, assists, points, minutes played, etc. Why is that? Because they know that these individual statistics all add up to the bottom line. The final score.... Read More

How To Write More Powerful Brochures, Leaflets, And Catalogues

Probably the most interesting thing about brochures and leaflets is that they're seldom read in what we've come to know as the right order - as you would read a book. Rather in the same way that many people read magazines in dentists' waiting rooms, they will flick through brochures... Read More

Localized Advertising ? Door-to-Door Ad Distribution on the Fly!

Have you ever had to distribute door-hanger advertisements for your business? Have you ever employed door-to-door sales techniques to increase your brand awareness? Have you ever had to walk mile-after-mile repeating the sales pitch, over and over? Have you ever had to stand outside of an arena event and pass... Read More

Understanding Internet Banner Advertising

Banner advertising is an effective way of getting your advertising message seen on the Internet. Banner ads should not be your only online form of advertising, but they are an essential part of your online advertising mix.This article assumes that the reader knows what a banner ad looks like, but... Read More

In Advertising Bigger isn?t Always Better

If you have been following the recent advertising news you will notice that more and more major advertisers are looking to smaller ad agencies to handle their campaigns.Is it because they feel bad? Is it because they are cheaper? Or is it because they see the level of creative talent... Read More

Marketing Lessons I Learned in Chicago this Week...

I was in the fine city of Chicago this week to speak at a marketing conference. And I learned some interesting things: 1 - Traffic in Chicago is much worse than the allegedly bad traffic in Atlanta where I live. We left the hotel downtown at 3 p.m. and were... Read More

In The News:


Business Insider

Yahoo's recovery is so weak it will be overtaken by Twitter on digital display ...
Business Insider
However, the display ad portion of that is an important indicator as display is the largest sector of digital advertising, the US is the largest digital ad market, and Yahoo used to be the leader in US display until 2011 when both Google and Facebook ...
As mobile ads trump desktop, Twitter overtakes YahooVatorNews
Google Takes Backseat To Facebook's Digital Display Ad RevenueMediaPost Communications

all 14 news articles »

Wall Street Journal

Scandal of FTC Burying Staff Analysis of Google's Search Advertising Monopoly ...
Huffington Post
But the real scandal out of the revelations of the staff report is that the FTC commissioners didn't even address the staff arguments that Google was not just undermining competition in search engines but dominating search advertising to such an extent ...
EXPOSED: Google, Obama caught doing it once a weekThe Register

all 130 news articles »

Adweek

24 Hours in Advertising: Friday, March 27, 2015
Adweek
Here's everything you need to know about the last 24 hours in advertising, in case you blinked. Buzzing on Adweek: Periscope agency soaks up some Twitter glory. Twitter launched its video-streaming app, Periscope, today, and ad agency Periscope is ...
Twitter Releases Periscope, Its Very Own MeerkatAdAge.com
Battle of the live-streaming apps: Meerkat v PeriscopeNew Zealand Herald

all 469 news articles »

University of Texas at Austin News

Alcohol Advertising Has Little Effect on Overall Consumption, Study Finds
University of Texas at Austin News
In a study published March 23, 2015 by the International Journal of Advertising, researchers have found that there is either no relationship or a weak one between alcohol advertising and total consumption of beer, wine and liquor. However, they found ...


Wall Street Journal

Bolloré Sells Larger-Than-Expected Slice of French Advertising Agency Havas
Wall Street Journal
PARIS--Groupe Bolloré, the conglomerate controlled by French billionaire Vincent Bolloré, has sold a €601 million ($655 million) stake in Havas SA, the French advertising group run by Mr. Bolloré's son, Yannick. The sale of a block of 93.9 million ...

and more »

The Consumerist

FTC's Auto Industry Crackdown Includes Deceptive Advertising, Fraudulent Add ...
The Consumerist
In addition to complaints involving add-ons, a significant portion of Operation Ruse Control focused on dealerships' use of deceptive advertising. Rich said that deceptive advertising – including the promises of zero percent financing, and no down ...
FTC alleges deception by auto dealersColumbus Dispatch
Authorities go after crooked auto dealers in national crackdownLos Angeles Times

all 106 news articles »

The Consumerist

Study: Alcohol Advertising Grew 400% In 40 Years — But Americans Aren't ...
The Consumerist
Since 1971, advertisers have churned out more and more content dedicated to pushing alcohol in its various forms. But just because we might see a galloping horse promoting beer in slow motion or a fun gang carrying a cooler of malt beverages on a beach ...
400% rise in alcohol advertising not turning US into country of drunksBizReport

all 4 news articles »

Tubefilter

Google Preferred Advertising Program To Return To YouTube, Expand ...
Tubefilter
Last year, the primary focus of YouTube's annual Brandcast was Google Preferred, a then-new program that connects advertisers to the most popular channels on YouTube. Brandcast will return on April 29th, and Google Preferred will once again take center ...
YouTube Is Recycling Last Year's NewFronts Pitch -- Because It WorkedAdAge.com

all 4 news articles »

Criteo Improves Performance and Scale of Digital Advertising Platform with ...
Business Wire (press release)
By adding Couchbase to its technical stack, Criteo supports increasingly heavy data loads and requests, while still delivering faster responses to Real Time Bidding (RTB) requests, helping advertisers reach more consumers globally and increase their ...

and more »

KPRC Houston

PD: Woman accused of handing out business cards advertising prostitution
KPRC Houston
League City police arrested a woman they say was handing out business cards advertising sexual services. Brionna Charmae Joubert, 21, was arrested Wednesday in the 2300 block of South Gulf Freeway after police conducted a sting operation. League ...

and more »
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Promote yourself on radio for free

Unless you have become extremely popular in your personal or... Read More

Advertising: 10 Powerful Secrets To Help You Sell Your Ad Space Like Crazy

If you want to sell more ad spaces, you must... Read More

How to Create Ads that Sell with Little Effort

One of the main problems people find with marketing, is... Read More

The Forgotten Advertising Tip

I'm sure while you have seen many tips on advertising,... Read More

Bad Seduction - Advertising Techniques That Dont Work

I just read some advertising suggestions on an Internet marketing... Read More

What Makes Advertising Successful?

MANY INDIVIDUAL ELEMENTS COME INTO PLAY MAKING A SUCCESSFUL AD:... Read More

The Only Bad Advertising Is No Advertising - Or Is It?

Depending on whom you ask, you will get told many... Read More

Tips On Writing a Successful Ad

When knowledge is based on truth it is powerful!When it... Read More

How You Can Create Advertising That Sells

A well-planned and properly executed marketing program should include a... Read More

Using Flyers to Advertise Your Online Business

Using flyers is one commonly overlooked method of advertising offline.... Read More

The Motivational Triggers That Make People Buy

In order to sell more products and service, you need... Read More

Radio and Television Ads: Clever Vs. Annoying

Ever heard or seen a radio or television commercial that... Read More

Tips for Using Paid Advertising

Quite a few business out there can't survive without some... Read More

Seven Ways to Kick Up the Power of Your Print Advertising - More Small Business Power Tools

If you're a retailer and the only kind of advertising... Read More

How To Write Really Good Ads

All sales begin with some form of advertising. To build... Read More

The Principle Of Advertising Online

Advertising online is very similar to advertising in any environment.... Read More

Create A Killer Brochure: 9 Steps to the Perfect Piece

If you are creating a brochure, make sure you follow... Read More

How to Get People to Read Your Ads Like CRAZY!

Rule One :- The HeadlineThe headline should summarize the whole... Read More

Creativity and Getting Outside of the Box

Sitting in front of a blank piece of paper? Wondering... Read More

LED Moving Message Displays

LED's are becoming more and more popular in all kinds... Read More

Joint Ventures Increase Profits Quickly

A joint venture is when two or more businesses join... Read More

Advertising Headlines and How to Write Them

1. Attract prospects with your headline Use your headline as... Read More

Can I Write and Print My Own Business Brochures and Business Cards?

If you have a computer and a printer, preferably one... Read More

Unlock The Power Of Online Groups

Yahoo Groups: I see countless marketers on shoestring budges turn... Read More

How to Write B2B Ads That Catch Customers

Are your business-to-business ads working for you? If they are... Read More