Advertising For The Long Haul and Not the Short Term Gains

New Age Media Concepts issues its first article of many that will focus on the advertising and marketing industry. "If a young man tells his date she's intelligent, looks lovely, and is a great conversationalist, he's saying... Read More

Why Most Advertisements Stink!

Question: What do you think the most important part of any ad is? Your company name? Your telephone number? Your offer? Look at your own advertising. What stands out? What is in the largest print? If it's your company name or logo hold out your wrist so I can whack... Read More

Wheres Me Pot of Gold and Lucky Charms?

We already know this from our history books. If you want to make money today, you must first look back in time to the first time in history that a large portion of our country all tried to get rich at the same time in the same place. The first... Read More

Juice - Scam of the Decade or Opportunity of the Century

If you are an ardent web surfer and MLMer like I am, then I am sure you would have seen the sales pitch "Give away free broadband and earn 27 GBP each time". Depending on which side of the fence you are, this product is either God's gift to freebies... Read More

What?s the Score?

You may be aware that in a basketball game the assistant coaches keep an almost unending list of personal statistics for each player. Rebounds, assists, points, minutes played, etc. Why is that? Because they know that these individual statistics all add up to the bottom line. The final score.... Read More

How To Write More Powerful Brochures, Leaflets, And Catalogues

Probably the most interesting thing about brochures and leaflets is that they're seldom read in what we've come to know as the right order - as you would read a book. Rather in the same way that many people read magazines in dentists' waiting rooms, they will flick through brochures... Read More

Localized Advertising ? Door-to-Door Ad Distribution on the Fly!

Have you ever had to distribute door-hanger advertisements for your business? Have you ever employed door-to-door sales techniques to increase your brand awareness? Have you ever had to walk mile-after-mile repeating the sales pitch, over and over? Have you ever had to stand outside of an arena event and pass... Read More

Understanding Internet Banner Advertising

Banner advertising is an effective way of getting your advertising message seen on the Internet. Banner ads should not be your only online form of advertising, but they are an essential part of your online advertising mix.This article assumes that the reader knows what a banner ad looks like, but... Read More

In Advertising Bigger isn?t Always Better

If you have been following the recent advertising news you will notice that more and more major advertisers are looking to smaller ad agencies to handle their campaigns.Is it because they feel bad? Is it because they are cheaper? Or is it because they see the level of creative talent... Read More

Marketing Lessons I Learned in Chicago this Week...

I was in the fine city of Chicago this week to speak at a marketing conference. And I learned some interesting things: 1 - Traffic in Chicago is much worse than the allegedly bad traffic in Atlanta where I live. We left the hotel downtown at 3 p.m. and were... Read More

In The News:


Personalized advertising attracts more attention, makes the contents of ads ...
Phys.Org
Personalized advertisements on the Internet not only attract more attention, they also remain in our memory longer than impersonal ads. This is the result of a study conducted by Professor Kai Kaspar from the Psychology Department of the University of ...


AdAge.com

NBC Universal Offers Social Media Guarantees to Advertisers
AdAge.com
The offer is part of its new Social Synch product, which helps advertisers create social media campaigns that extend across platforms and NBC Universal's portfolio of brands. The product connects advertisers to NBC Universal programming and talent to ...

and more »

Slate Magazine

From Budweiser Puppies to Woo Woo, Slate's Picks for the Best Ads of 2014
Slate Magazine
In 2014 it sometimes seemed like advertisements were as skeptical of themselves as we are. Take the series that Neil Patrick Harris filmed for Heineken, featuring a meta-debate between Harris and the director over why he can't actually drink the beer ...


Pittsburgh Business Times

Highmark advertising agency decision expected soon
Pittsburgh Business Times
"Highmark Health values the relationship we have with our advertising agency of record. We've collaborated closely to produce good work that presents our company to the communities we serve. In the rapidly changing health care landscape, this takes on ...


New York Post

Times set to drop popular advertising column
New York Post
Word is circulating that the New York Times will drop its long-running advertising column, a fixture for decades, as the buyout-taking Stuart Elliott pens his farewell column for the paper on Friday. Elliott wrote the influential newspaper column for ...
Stuart Elliott Publishes Final New York Times Ad ColumnAdAge.com

all 4 news articles »

Adweek

24 Hours in Advertising: Friday, Dec. 19, 2014
Adweek
Here's everything you need to know about the last 24 hours in advertising, in case you blinked. Buzzing on Adweek: Carnival will run its first Super Bowl ad. Carnival Cruise Lines announced it would run a Super Bowl ad and will ask viewers to select ...


Student offers observations on advertising
SaukValley.com
The New York Post reported advertising revenue was $66.654 billion in 2014, but it's projected to fall 1.4 percent in 2015. The Huffington Post stated the number of people using Netflix or Hulu has gone up from 12.7 percent in 2010 to 18.1 percent in ...
CMO Today: Online Advertising Spending AcceleratesWall Street Journal (blog)

all 2 news articles »

Dick Rich, Who Helped Redefine TV Advertising, Dies at 84
New York Times
Dick Rich, a copywriter and advertising executive who turned the disadvantages of indigestion and outsize cigarettes into classic 1960s television commercials for Alka-Seltzer and Benson & Hedges 100s, died on Nov. 11 in Manhattan. He was 84. The cause ...

and more »

Sioux Falls Argus Leader

Billion Auto to pay $360000 for misleading advertising
Sioux Falls Argus Leader
Billion Auto will pay a $360,000 civil penalty for running misleading ads after the Federal Trade Commission alleged the auto dealer violated a 2012 order that prohibited Billion from deceptively advertising the cost of buying or leasing cars. "We knew ...
FTC launches second crackdown on auto dealer advertisingAutomotive News
FTC Takes Action Against Auto Dealers For Violating Order Prohibiting ...The Consumerist

all 44 news articles »

Business Insider

The 10 Things In Advertising You Need To Know Today
Business Insider
Good morning. Here's everything you need to know before your first meeting of the day. 1. Here's how the UK's national newspapers are faring. After speaking to more than 100 people working in the newspaper industry, we've taken the temperature of Fleet ...

and more »
Google News
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Double the Effectiveness of Your Company Brochure

Let's face it - most brochures go straight into the... Read More

Small Business Image

The single easiest way to increase sales is to look... Read More

Successful Print Advertising Designs

Do you often see print advertisements outdoors, as much as... Read More

Understanding Internet Banner Advertising

Banner advertising is an effective way of getting your advertising... Read More

The SKINNY on Radio Advertising

From meager beginnings in 1920, radio has grown with us... Read More

Forgot The Ad Budget? Dont Panic!

Bob is excited about his new business. He secured funding.... Read More

The Internet and Beyond - 12 Tips on Writing Better Brochures

Every year thousands of online businesses fail. None of them... Read More

Mobile Detailers; Customer Window Displays

Mobile detailers have all types of customers, many of whom... Read More

Increase Business By Being Nice

I have been reading articles on increasing sales using search... Read More

The Benefits of Specific Advertising

The great Claude Hopkins (Author of Scientific Advertising) once said,... Read More

Does Your Brochure Pass the Test - Or is It Headed for the Trash? Part One

The decision on whether or not someone will read your... Read More

The Power of...

You certainly must know that Many Big Marketers consider COPYWRITING... Read More

Fax Broadcast Services Get Your Message to Millions

If your company is one of those innovative businesses that... Read More

Seven Ways to Waste Your Money on Yellow Pages Advertising

Each year there is a Yellow Pages arms race where... Read More

Offline Advertising Secrets: Using Offline Advertising to Get the Most from Your Name Squeeze Page

Many people online are not using one of the best... Read More

Create Your Own Business Cards, Part 1

In this lesson, we will create a business card, using... Read More

What?s the Score?

You may be aware that in a basketball game the... Read More

Free Internet Advertising: 6 Proven Ways To Prevent Your Competitors From Stealing Your Customers

It is getting harder daily to generate traffic.And when you... Read More

How To Write Super-Effective Ads and Sales Letters!

"The more things change, the more they stay the same".... Read More

How to Write Ads that Pull Orders

If your ads aren't paying off then you need this... Read More

Creditability In Advertising

I recently saw an ad taped to my mailbox, mind... Read More

How to Advertise with Flyers

When you first start out on your business venture, money... Read More

Humor in Advertising

Many of the most memorable ad campaigns around tend to... Read More

The Secrets To Successful Radio Advertising

Ask some businesses about radio advertising and they'll tell you... Read More

Localized Advertising ? Door-to-Door Ad Distribution on the Fly!

Have you ever had to distribute door-hanger advertisements for your... Read More