Advertising For The Long Haul and Not the Short Term Gains

New Age Media Concepts issues its first article of many that will focus on the advertising and marketing industry. "If a young man tells his date she's intelligent, looks lovely, and is a great conversationalist, he's saying... Read More

Why Most Advertisements Stink!

Question: What do you think the most important part of any ad is? Your company name? Your telephone number? Your offer? Look at your own advertising. What stands out? What is in the largest print? If it's your company name or logo hold out your wrist so I can whack... Read More

Wheres Me Pot of Gold and Lucky Charms?

We already know this from our history books. If you want to make money today, you must first look back in time to the first time in history that a large portion of our country all tried to get rich at the same time in the same place. The first... Read More

Juice - Scam of the Decade or Opportunity of the Century

If you are an ardent web surfer and MLMer like I am, then I am sure you would have seen the sales pitch "Give away free broadband and earn 27 GBP each time". Depending on which side of the fence you are, this product is either God's gift to freebies... Read More

What?s the Score?

You may be aware that in a basketball game the assistant coaches keep an almost unending list of personal statistics for each player. Rebounds, assists, points, minutes played, etc. Why is that? Because they know that these individual statistics all add up to the bottom line. The final score.... Read More

How To Write More Powerful Brochures, Leaflets, And Catalogues

Probably the most interesting thing about brochures and leaflets is that they're seldom read in what we've come to know as the right order - as you would read a book. Rather in the same way that many people read magazines in dentists' waiting rooms, they will flick through brochures... Read More

Localized Advertising ? Door-to-Door Ad Distribution on the Fly!

Have you ever had to distribute door-hanger advertisements for your business? Have you ever employed door-to-door sales techniques to increase your brand awareness? Have you ever had to walk mile-after-mile repeating the sales pitch, over and over? Have you ever had to stand outside of an arena event and pass... Read More

Understanding Internet Banner Advertising

Banner advertising is an effective way of getting your advertising message seen on the Internet. Banner ads should not be your only online form of advertising, but they are an essential part of your online advertising mix.This article assumes that the reader knows what a banner ad looks like, but... Read More

In Advertising Bigger isn?t Always Better

If you have been following the recent advertising news you will notice that more and more major advertisers are looking to smaller ad agencies to handle their campaigns.Is it because they feel bad? Is it because they are cheaper? Or is it because they see the level of creative talent... Read More

Marketing Lessons I Learned in Chicago this Week...

I was in the fine city of Chicago this week to speak at a marketing conference. And I learned some interesting things: 1 - Traffic in Chicago is much worse than the allegedly bad traffic in Atlanta where I live. We left the hotel downtown at 3 p.m. and were... Read More

In The News:


How to Fight Traffic Fraud in Online Video Advertising
AdAge.com
As more and more consumers shift their attention toward digital video, one of the biggest challenges advertisers face is understanding how to continue their digital marketing investment, while ensuring that their video ads are being viewed by real people.

and more »

Betaworks Tries to Solve the Mobile Ad Unit Problem
AdAge.com
Betaworks -- the startup factory responsible for hits such as Dots, Chartbeat and Bitly -- is throwing its hat into the advertising game, hoping it can build a better mobile ad unit. Ads on the mobile web range from small and indecipherable to ...


Adweek

What Every Tech-Savvy Marketer Should Know About the Future of ...
Adweek
Instead of open exchanges where low-quality advertisers compete for low-quality Web inventory, a more selective programmatic landscape is growing up. The private marketplaces are where top brands are putting more of their dollars. Private programmatic ...


Wall Street Journal

China's Top Broadcaster Faces Changes in Viewership, Advertising
Wall Street Journal
In one potential sign of weakness, CCTV says it isn't disclosing the results of its annual advertising auction, which took place on Tuesday, for a second year in a row. The broadcaster traditionally sells off plum slots adjacent to its top programs to ...
CCTV plays down advertising auctionGlobal Times
China's Online Ad Spending BoomsBusinessweek
CCTV Losing Ground Amid Changing Media LandscapeChina Digital Times

all 18 news articles »

AdAge.com

How Facebook's Changes In Paid Advertising Will Affect Your Marketing Efforts
hypebot.com
Reporting a 64% increase in advertising revenue, a total $2.96 billion in Q3, Facebook says that the shift in exposure is not a ploy for more advertising revenue, but rather an answer to a survey posed to several hundred thousand Facebook users who ...
Advertisers Shake Off Facebook's Latest Reach CutsAdAge.com
A Reno-Tahoe social media marketing game plan for the holidaysTahoe Daily Tribune

all 86 news articles »

Fox News

Yale Study: $866 Million Spent Advertising Sugary Drinks Last Year
Hartford Courant
Advertising for highly caffeinated energy drinks like Red Bull, Monster and Rockstar saw an increase of $175 million, or 9 percent, from 2010 to 2013. Red Bull increased its TV advertising to youths by 59 percent during that time, and the study found ...
Soft drink firms still target kids, report findsToday.com
Beverage companies still target kids with marketing for unhealthy, sugary drinksYale News
CFBAI Statement on latest Rudd Center ReportBetter Business Bureau

all 47 news articles »

The Australian

MailOnline Reveals Why It's Changing Its Name To DailyMail.com In The US
Business Insider
Despite all the buzz around growing digital properties, advertisers like to stick to what they know when it comes to spending on media, it seems. MailOnline, which has become synonymous with aggregating content from around the web; picture-heavy ...
'Hoovering' Daily Mail bids to suck in more advertisingThe Australian

all 5 news articles »

Bloomberg

Japan Fattens Grand Sumo Prizes as Demand for Advertising Rises
Bloomberg
Cash prizes at this year's Grand Sumo Tournament are setting a record as Japanese companies increase spending on advertising in the national sport that dates back 1,500 years. The value of prizes paid by sponsors has already exceeded last year's total ...

and more »

Yahoo Tech

Explained: Here's How Advertising Tracks You Across the Web
Yahoo Tech
At last week's Family Online Safety Institute conference, the message was largely optimistic. Parents feel their kids are safer than ever online. Still, three-quarters of parents worry about the information Web marketers collect about their kids ...

and more »

Adweek

24 Hours in Advertising: Thursday, Nov. 20, 2014
Adweek
Here's everything you need to know about the last 24 hours in advertising, in case you blinked. Buzzing on Adweek: Sony might pull your favorite artists from Spotify Following Taylor Swift's bold lead, Sony announced the company plans to reevaluate its ...

Google News
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Using Ad Agencies and Designers

Advertising and promoting your business is expensive, so it's important... Read More

The Ultimate, ?Must-Have? Home-Based Business for YOU

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Predictions for 2010

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Mortgage Marketing - Broadcast Advertising vs Direct Advertising

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4 Ways to Double the Power of Your Business Cards

Sure, everyone needs business cards. But why not make your... Read More

Send em to the White Pages

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The $500.00 A Month Plan

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Brand Young and You Brand for Life; Why Cinema Advertising is an Effective Tools for Marketers

In the world of advertising there are many forms of... Read More

How Do People Know Youre in Business?

One of the most important things to do now that... Read More

How To Tame The Buying Beast Inside Your Customer

What if you can understand and control your customer's mind?... Read More

Adding Art to Business Spaces

Larger companies have learned that collecting art adds something special... Read More

Imaging Isnt Everything

Many home improvement contractors attempt to use advertising to expand... Read More

Effective Promotions Through Local Classified Sites

Today's online marketplace is extremely competitive. People want to market... Read More

Do Your Radio Ads Work?

Most small businesses don't have a high powered advertising agency... Read More

Choosing a Print Mail Dealer

"Print & Mail is a type of service that... Read More

The Internet and Beyond - 12 Tips on Writing Better Brochures

Every year thousands of online businesses fail. None of them... Read More

Promotional Vehicles

It is difficult to miss a Hummer, but how many... Read More

Creating a Winning Logo

Creating a logo to get you noticed.When you're branding a... Read More

For All Those People Who Struggle With Benefits and Features

For Everyone Who Has Ever Struggled Sorting Out Benefits From... Read More

Direct Mail = Your Money, From Printer to Mailbox to Trash!

I did a quick, very unscientific survey of 25 of... Read More

Do I Need Raised Letter or Full Color Business Cards?

If you've been searching around for business cards that will... Read More

Does Post Card Advertising Really Work?

You've decided to try advertising your business with post cards.... Read More

Turn Your Ad Copy into a Goldmine!

Today, more than ever, it is crucial that your ad... Read More

Direct Mail Catalogs & Brochures: Write Captions That Sell

Many prospects skim through catalogs and brochures, glancing at the... Read More

Secrets to Profitable Mail Order Products

The most profitable mail order products are simple... Read More