Advertising For The Long Haul and Not the Short Term Gains

New Age Media Concepts issues its first article of many that will focus on the advertising and marketing industry. "If a young man tells his date she's intelligent, looks lovely, and is a great conversationalist, he's saying... Read More

Why Most Advertisements Stink!

Question: What do you think the most important part of any ad is? Your company name? Your telephone number? Your offer? Look at your own advertising. What stands out? What is in the largest print? If it's your company name or logo hold out your wrist so I can whack... Read More

Wheres Me Pot of Gold and Lucky Charms?

We already know this from our history books. If you want to make money today, you must first look back in time to the first time in history that a large portion of our country all tried to get rich at the same time in the same place. The first... Read More

Juice - Scam of the Decade or Opportunity of the Century

If you are an ardent web surfer and MLMer like I am, then I am sure you would have seen the sales pitch "Give away free broadband and earn 27 GBP each time". Depending on which side of the fence you are, this product is either God's gift to freebies... Read More

What?s the Score?

You may be aware that in a basketball game the assistant coaches keep an almost unending list of personal statistics for each player. Rebounds, assists, points, minutes played, etc. Why is that? Because they know that these individual statistics all add up to the bottom line. The final score.... Read More

How To Write More Powerful Brochures, Leaflets, And Catalogues

Probably the most interesting thing about brochures and leaflets is that they're seldom read in what we've come to know as the right order - as you would read a book. Rather in the same way that many people read magazines in dentists' waiting rooms, they will flick through brochures... Read More

Localized Advertising ? Door-to-Door Ad Distribution on the Fly!

Have you ever had to distribute door-hanger advertisements for your business? Have you ever employed door-to-door sales techniques to increase your brand awareness? Have you ever had to walk mile-after-mile repeating the sales pitch, over and over? Have you ever had to stand outside of an arena event and pass... Read More

Understanding Internet Banner Advertising

Banner advertising is an effective way of getting your advertising message seen on the Internet. Banner ads should not be your only online form of advertising, but they are an essential part of your online advertising mix.This article assumes that the reader knows what a banner ad looks like, but... Read More

In Advertising Bigger isn?t Always Better

If you have been following the recent advertising news you will notice that more and more major advertisers are looking to smaller ad agencies to handle their campaigns.Is it because they feel bad? Is it because they are cheaper? Or is it because they see the level of creative talent... Read More

Marketing Lessons I Learned in Chicago this Week...

I was in the fine city of Chicago this week to speak at a marketing conference. And I learned some interesting things: 1 - Traffic in Chicago is much worse than the allegedly bad traffic in Atlanta where I live. We left the hotel downtown at 3 p.m. and were... Read More

In The News:


The Economist

Consumer-goods firms and advertising
The Economist
THE consumer-goods sector has done surprisingly well since the financial crisis. Faced with stagnating markets at home, the makers of washing powder and the like aggressively expanded in emerging markets. They have been rewarded handsomely.


New York Times

Facebook Sales Beat Forecasts, but Expenses Increase Even Faster
New York Times
The social network, which makes most of its money by including advertising in the news feeds of its users, said about 69 percent of its advertising revenue came from mobile devices, which have become the most common way people tap into the service.
Facebook's Mobile Revenue Climbs to $2.5 Billion as Ad Prices SoarAdAge.com
Facebook earnings surpass expectations boosted by mobile advertisingThe Guardian
Facebook Earnings Rise on Mobile GrowthWall Street Journal
The Age -USA TODAY
all 407 news articles »

Entrepreneur

5 Secrets to Succeed at Video Advertising
Entrepreneur
Video, if done right, is a powerful storytelling format in the world. Indeed, sight, sound and motion elicit great emotion. It has the power to make us laugh, to cry, to contemplate big ideas and call people to action. With video advertising expected ...


Adweek

Snapchat Promises 'Gorgeous Advertising' With Its New Discover Channels
Adweek
Snapchat has been working on Discover for months with major media companies to plan their channels, and there will be advertising on them, according to sources. The media companies will be able to sell ads and share revenue with Snapchat, sources said ...
Snapchat launches Discover, a new media channel for brand advertisingVentureBeat
'This is not social media' — Snapchat launches Discover feature for editorial ...L.A. Biz
New Snapchat Discover feature delivers news, entertainment content with ...Financial Post
AdAge.com -CNET
all 332 news articles »

Chicago Business Journal

SCC's David Selby explains why advertising is important and why it really ...
Chicago Business Journal
Selby conceded in his speech that many years ago when starting his career in advertising at Leo Burnett Chicago he would often bristle at being called "an ad guy," because the way some people uttered those words seem to disparage him and his chosen ...


Adweek

24 Hours in Advertising: Thursday, Jan. 29, 2015
Adweek
Here's everything you need to know about the last 24 hours in advertising, in case you blinked. Buzzing on Adweek: NBC gives one of its Super Bowl spots to E! During this year's Big Game, NBCU will give one of its ad slots to sister network E! to ...
First-Time Advertisers Gamble Big on Super Bowl AdsDailyFinance
New Super Bowl advertisers hope to scoreThe Denver Post
5 steps for the most effective Super Bowl advertisingNJBIZ
The Australian
all 319 news articles »

AdAge.com

5 Things Any Business Must Know Before Advertising on Facebook
Huffington Post
It has taken Facebook's top advertisers years of trial and error, financial loss and headaches in order to gain the knowledge it takes to consistently run profitable advertising campaigns on Facebook. For the ones who have mastered it, the sky is the ...
Facebook Tells Marketers That Clicks Don't Matter, Sales DoAdAge.com
Facebook May Hijack Television's Advertising DollarsJewish Business News
Facebook is rethinking how it tracks adsMashable

all 30 news articles »

Super Bowl Advertising: Where's the Magic?
Huffington Post
The magic is also going to come with the other integrated activity that these brands add to their advertising. Displays, social engagements, digital marketing, or even live events... the surround sound will add more magic too. Previewing them is just ...


Why Native Advertising Won't Overtake Traditional Ads -- Yet
AdAge.com
The chasm between editorial content and advertising is shrinking, but the waters aren't completely muddy yet. The New York Times' first foray into native print advertising in November through its elegant eight-page ad for Shell signifies a broader ...


AdAge.com

Super Bowl Advertisers Go Long (in Run Time)
AdAge.com
Budweiser's minute-long 'Hero's Welcome' in 2014. More 60-second ads are coming on Super Bowl Sunday. Thirty seconds is no longer enough on Super Bowl Sunday. Many advertisers would like a minute of your time, at least. Last year's broadcast ...
Super Bowl Advertisers Go LongBloomberg
Eminem, Eastwood among stars of FCA's Super Bowl pastDetroit Free Press

all 11 news articles »
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Print Advertising: Knowing What To Put In Your Ads

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Just What Are Consumers Thinking?

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How to Know if Direct Mail Will Work for Your Business

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Whats On Your Business Card?

A professional business card says more about you and your... Read More

Marketing Advertising, While Advertising Your Market!

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B2B Marketing Health and Elder Care Services

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Prove It! - Give Your Marketing and Advertising More Credibility

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Customer-Involving Signage and Selling

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Too Much Build-Up: Over-Zealous Ad Copy Can Break The Sale

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Avoid Being Vague

We are bombarded with thousands of marketing messages daily?on television... Read More

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You certainly must know that Many Big Marketers consider COPYWRITING... Read More

Why Would Anyone Want Your Business Card?

Do you remember how proud you were the first time... Read More

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Advertisers that are beginning to focus on the young Hispanic... Read More

Is Your Yellow Pages Ad Putting Cash in Your Pocket... or Sucking Cash Out?

Any idea? It's a question that more than a few... Read More

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There have been several ads promoting books and reports on... Read More

10 Tips For Writing A Profit Producing Ad

1. You can get ad copy ideas by studying similar... Read More

The Not-So-Hidden Persuaders: The Power of The Media Upon Us All

In 1957, a perspicacious young journalist from Pennsylvania named Vance... Read More

Ten Ways To Sell Advertising Space Fast

1. Give your customers a discount when they spend over... Read More

The Online Equivalent of an Effective Newspaper Advertisement is FREE

Ask anybody who has been in business for a long... Read More

How to Make a Fortune from Unique Resistance-free Advertising

One of the most powerful offers you can use in... Read More

7 Unique Ways To Get FREE Advertising

1. Give Testimonials When you purchase a product or service... Read More

16 Ways to Make Your Business Cards Unforgettable

Every time you hear someone say "May I have one... Read More

Good Design Makes Good Sense

Organized your pencils and pens lately? Sorted your clothes into... Read More

What To Do With Your Business Cards

Without a plan to distribute your cards, there's no need... Read More