Advertising For The Long Haul and Not the Short Term Gains

New Age Media Concepts issues its first article of many that will focus on the advertising and marketing industry. "If a young man tells his date she's intelligent, looks lovely, and is a great conversationalist, he's saying... Read More

Why Most Advertisements Stink!

Question: What do you think the most important part of any ad is? Your company name? Your telephone number? Your offer? Look at your own advertising. What stands out? What is in the largest print? If it's your company name or logo hold out your wrist so I can whack... Read More

Wheres Me Pot of Gold and Lucky Charms?

We already know this from our history books. If you want to make money today, you must first look back in time to the first time in history that a large portion of our country all tried to get rich at the same time in the same place. The first... Read More

Juice - Scam of the Decade or Opportunity of the Century

If you are an ardent web surfer and MLMer like I am, then I am sure you would have seen the sales pitch "Give away free broadband and earn Ł27 GBP each time". Depending on which side of the fence you are, this product is either God's gift to freebies... Read More

What?s the Score?

You may be aware that in a basketball game the assistant coaches keep an almost unending list of personal statistics for each player. Rebounds, assists, points, minutes played, etc. Why is that? Because they know that these individual statistics all add up to the bottom line. The final score.... Read More

How To Write More Powerful Brochures, Leaflets, And Catalogues

Probably the most interesting thing about brochures and leaflets is that they're seldom read in what we've come to know as the right order - as you would read a book. Rather in the same way that many people read magazines in dentists' waiting rooms, they will flick through brochures... Read More

Localized Advertising ? Door-to-Door Ad Distribution on the Fly!

Have you ever had to distribute door-hanger advertisements for your business? Have you ever employed door-to-door sales techniques to increase your brand awareness? Have you ever had to walk mile-after-mile repeating the sales pitch, over and over? Have you ever had to stand outside of an arena event and pass... Read More

Understanding Internet Banner Advertising

Banner advertising is an effective way of getting your advertising message seen on the Internet. Banner ads should not be your only online form of advertising, but they are an essential part of your online advertising mix.This article assumes that the reader knows what a banner ad looks like, but... Read More

In Advertising Bigger isn?t Always Better

If you have been following the recent advertising news you will notice that more and more major advertisers are looking to smaller ad agencies to handle their campaigns.Is it because they feel bad? Is it because they are cheaper? Or is it because they see the level of creative talent... Read More

Marketing Lessons I Learned in Chicago this Week...

I was in the fine city of Chicago this week to speak at a marketing conference. And I learned some interesting things: 1 - Traffic in Chicago is much worse than the allegedly bad traffic in Atlanta where I live. We left the hotel downtown at 3 p.m. and were... Read More

In The News:


ReadWrite

Apple's Scorched-Earth Advertising Play Could Lobotomize Google
ReadWrite
Apple has an advertising business. But Apple doesn't have an advertising business that it must protect at all costs. Particularly when it can create cudgels to bludgeon Google. The cudgel in question is Apple's new content-blocking software that it's ...


Poynter.org

The New York Times goes native with video advertising
Poynter.org
The New York Times plans to introduce a video version of native advertising this fall, tailored to smartphone display and with presentation formats targeted to specific times of the day. The new offering goes by the slightly highfalutin label “Mobile ...
The New York Times to Launch New Mobile Advertising SolutionMarketWatch
New York Times Plans to Make Its Mobile Ads More Native, Less InterruptiveAdAge.com

all 12 news articles »

AppAdvice

Instagram just made a major move that is going to turn it into a huge ...
Business Insider
Instagram has officially switched on its advertising API (application programming interface). It's a major move for the Facebook-owned photo-sharing app that will almost immediately help transform it into a major mobile advertising business to rival ...
Will Facebook (FB) Stock be Helped by Instagram's Advertising Interface Switch?TheStreet.com
Instagram opens the advertising floodgates by launching its new APIAppAdvice
The 10 things in advertising you need to know todayBusiness Insider Australia
SocialTimes
all 39 news articles »

Variety

'Mission Impossible: Rogue Nation' Tops Week's TV Advertising
Variety
In this week's edition of the Variety Movie Commercial Tracker, powered by iSpot.tv, “Mission Impossible: Rogue Nation” took the top spot as the movie backed by the most TV advertising dollars this week. It knocked last week's No. 1 place holder, “The ...

and more »

Jerusalem Post Israel News

Website for marital cheats edges closer to advertising on Israeli TV, radio
Jerusalem Post Israel News
In a cutting-edge debate over moral values in broadcasting and commercial free speech, Ashley Madison, a website that connects married persons interested in having affairs, moved a big step closer to advertising on Israeli TV and radio during a Monday ...


How ad blocking will change digital advertising
iMedia Connection
One of the marketing industry's darkest secrets is finally coming to light: Consumers dislike online advertising and would prefer not to see it at all. For years, a fringe group of tech-savvy consumers utilized ad-blocking software to create an ad-free ...


The Consumerist

Yahoo Removes Malware From Its Advertising Network That Exploited Weakness In ...
The Consumerist
For six days last week, malware known as “malvertising” was reportedly lurking in Yahoo's advertising network, with the potential for attackers to infect internet users' computers and hold them for ransom. Security researchers say they notified Yahoo ...
Hackers are using ads on Yahoo's biggest websites to try to infect millions of ...Business Insider
Yahoo says removes malware from its advertising networkPanARMENIAN.Net
Yahoo Shuts Down Malware Attack After Hackers Used Its Ad Network For A Week ...International Business Times

all 81 news articles »

Franklin Regional School Board approves more scoreboard advertising
Tribune-Review
The agreements provide advertising space on the non-video portion of the district's various scoreboards. First National Bank's will appear on the Panther Stadium scoreboard; Choice Auto and the Rettger Foundation bought space on the high-school ...

and more »

Yahoo News

Calm Down, Internet: This Female Engineer Isn't False Advertising
Yahoo News
In cities around the world, ads in subway stations have become a flash point for social critique. In London, a banner asking commuters whether they were beach-body ready was removed after protests from body-positive activists. In New York, two ...

and more »

CBS Local

Mayor Lee Proposes To Put Digital Advertising On SF City Hall
CBS Local
SAN FRANCISCO (CBS SF) — San Francisco's City Hall could become a advertising billboard if Mayor Ed Lee has his way. The mayor has proposed to allow digital light displays on the east side of City Hall where corporations and event planners could ...

and more »
Google News
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Creativity and Getting Outside of the Box

Sitting in front of a blank piece of paper? Wondering... Read More

What are Text Adverts?

Not everyone is aware of what are text adverts? Text... Read More

Cross Cultural Advertising

"Culture is a like dropping an Alka-seltzer into a glass... Read More

The Key To Marketing New Ideas!

Imagine tossing a pebble into a crystal clear pond on... Read More

Using The Popularity of Celebrities and Currrent Events to Promote Your Business

In this article, we want to explore the idea of... Read More

Using Ad Agencies and Designers

Advertising and promoting your business is expensive, so it's important... Read More

Placemat Ad Advertising

Starting a placemat ad business can create more business for... Read More

10 Simple Techniques To Make Your Ad Get Powerful Attention

1. Make your ad's keywords and phrases standout by enlarging... Read More

Driving Customers to You - Your Car as a Marketing Vehicle

You can turn your vehicle into a rolling advertisement. Costs... Read More

Using Flyers to Advertise Your Online Business

Using flyers is one commonly overlooked method of advertising offline.... Read More

100 Excellent Words and 70 Action Getting Phrases for Ad Writing

100 Excellent Words Absolutely. Amazing. Approved. Attractive. Authentic. Bargain.... Read More

Moving Message Display

Moving message display are designed to be installed into environments... Read More

Why Radio Advertising Could Be The Best Thing You Ever Did For Your Business

In the marketing world, radio has earned the reputation of... Read More

Advertising, Public Relations, Newsletters, and Newsletters for Your Small Business

If you own a small business you should consider ways... Read More

How To Write Kick-Ass, Profit Pulling Adverts For Your Business?

Doesn't that just grab you by the eyeballs and make... Read More

See How to Advertise and Gain More Money to Blast Another Project

We have a Great News that we think that may... Read More

Free Internet Advertising: 6 Proven Ways To Prevent Your Competitors From Stealing Your Customers

It is getting harder daily to generate traffic.And when you... Read More

Printing - How Do I Buy It?

Why should I care where I get my printed material... Read More

Hiring an Amateur Could Mean a Potential Lawsuit for Your Business

These days, everyone's looking to save a buck. But if... Read More

The ONLY Type Of Advertising People LOVE!!

Can it be???Is there advertising that people actually love?You bet... Read More

For All Those People Who Struggle With Benefits and Features

For Everyone Who Has Ever Struggled Sorting Out Benefits From... Read More

Create A Killer Brochure: 9 Steps to the Perfect Piece

If you are creating a brochure, make sure you follow... Read More

Take Advantage of Your Foes

Let's take an example that is easy to check: I... Read More

Just What Are Consumers Thinking?

Research would indicate that consumers don't know what they're thinking.... Read More

Advertising - Should You Be Advertising Your Services?

You offer a reliable, quality service. You know that if... Read More