Advertising For The Long Haul and Not the Short Term Gains

New Age Media Concepts issues its first article of many that will focus on the advertising and marketing industry. "If a young man tells his date she's intelligent, looks lovely, and is a great conversationalist, he's saying... Read More

Why Most Advertisements Stink!

Question: What do you think the most important part of any ad is? Your company name? Your telephone number? Your offer? Look at your own advertising. What stands out? What is in the largest print? If it's your company name or logo hold out your wrist so I can whack... Read More

Wheres Me Pot of Gold and Lucky Charms?

We already know this from our history books. If you want to make money today, you must first look back in time to the first time in history that a large portion of our country all tried to get rich at the same time in the same place. The first... Read More

Juice - Scam of the Decade or Opportunity of the Century

If you are an ardent web surfer and MLMer like I am, then I am sure you would have seen the sales pitch "Give away free broadband and earn 27 GBP each time". Depending on which side of the fence you are, this product is either God's gift to freebies... Read More

What?s the Score?

You may be aware that in a basketball game the assistant coaches keep an almost unending list of personal statistics for each player. Rebounds, assists, points, minutes played, etc. Why is that? Because they know that these individual statistics all add up to the bottom line. The final score.... Read More

How To Write More Powerful Brochures, Leaflets, And Catalogues

Probably the most interesting thing about brochures and leaflets is that they're seldom read in what we've come to know as the right order - as you would read a book. Rather in the same way that many people read magazines in dentists' waiting rooms, they will flick through brochures... Read More

Localized Advertising ? Door-to-Door Ad Distribution on the Fly!

Have you ever had to distribute door-hanger advertisements for your business? Have you ever employed door-to-door sales techniques to increase your brand awareness? Have you ever had to walk mile-after-mile repeating the sales pitch, over and over? Have you ever had to stand outside of an arena event and pass... Read More

Understanding Internet Banner Advertising

Banner advertising is an effective way of getting your advertising message seen on the Internet. Banner ads should not be your only online form of advertising, but they are an essential part of your online advertising mix.This article assumes that the reader knows what a banner ad looks like, but... Read More

In Advertising Bigger isn?t Always Better

If you have been following the recent advertising news you will notice that more and more major advertisers are looking to smaller ad agencies to handle their campaigns.Is it because they feel bad? Is it because they are cheaper? Or is it because they see the level of creative talent... Read More

Marketing Lessons I Learned in Chicago this Week...

I was in the fine city of Chicago this week to speak at a marketing conference. And I learned some interesting things: 1 - Traffic in Chicago is much worse than the allegedly bad traffic in Atlanta where I live. We left the hotel downtown at 3 p.m. and were... Read More

In The News:


Business Insider

Microsoft Fires Global Advertising Sales Team
Business Insider
The layoffs — within the Microsoft Advertising division — are expected to affect staff members across the US, UK, and other global offices, charged with selling advertising space across Microsoft's MSN, Bing, Xbox, Outlook, Skype, and Windows 8 ...
Sources: Microsoft Risks Losing Influence With CMOs In Wake Of Advertising ...CRN
Microsoft Corporation Lays Off Ad Sales Team WorldwideValueWalk
Microsoft Reportedly Lays Off Its Global Advertising Sales StaffMorning Ledger

all 9 news articles »

Yahoo lands Amazon executive to lead advertising efforts in Americas
SFGate
Yahoo has hired a former Amazon sales executive to lead its advertising efforts in North and South America, in a bid to increase revenue amid pressure from concerned investors. Lisa Utzschneider, a former Amazon vice president of global advertising ...

and more »

Online Video Advertising has Growing Pains
Wall Street Journal (blog)
Just as traditional display advertising evolved to meet the demanding standards of buyers, brands must recognize that not every digital format is ready for large-scale, quality and transparent buying. This reality – the significant lack of quality ...


CIO

6 Digital Marketing Pros Define Programmatic Advertising
CIO
Programmatic advertising is catching on like wildfire in the digital media space. With so much money at stake, CIOs and other business leaders need to understand the term. To help find common ground, we reached out to six marketing professionals for ...


Microsoft's Advertising Unit Shuts Down Global Agency, Creative Team In Latest ...
CRN
Microsoft's latest round of layoffs includes the shutdown of two key teams in its advertising division, sources familiar with the matter told CRN Thursday. Microsoft Advertising has shut down its Global Agencies and Accounts team, which handles ...


Jon Stewart Thanks the Koch Bros for Advertising on The Daily Show
BillMoyers.com
Regular viewers of The Daily Show may have noticed that Koch Industries has been running a series of treacly, feel-good commercials touting all the wonderful things the company does to make our lives better. Jon Stewart certainly noticed. On Wednesday ...

and more »

Why a Nevada congressional candidate is paying for his opponent's advertising
Washington Post (blog)
The Republican challenging Rep. Steven Horsford (D) is probably the only candidate in the country who's actually paying to air one of his opponent's advertisements. But Assemblyman Cresent Hardy's (R) generosity isn't exactly altruistic — it's meant ...

and more »

Office Halloween: FKQ Advertising and BlueGrace Logistics dominate
Tampa Bay Business Journal
Office Halloween: FKQ Advertising and BlueGrace Logistics dominate. Oct 31, 2014, 4:52pm EDT Updated: Oct 31, 2014, 4:59pm EDT. of; 40. Trickey Jennus. Employees at Trickey Jennus show off a range of personalities. Courtesy of Trickey Jennus.

and more »

Advertising Business Going Strong For Autohome
Investor's Business Daily
Revenue from advertising services jumped 56% in Q4, 52% in Q1 and 61% in Q2. Autohome is seeing an increase in average advertising sales from automakers. And due to Autohome's expansion into new geographical markets and further penetration into ...


4 brands that built empires without traditional advertising
The Next Web
The mom-and-pop shop on the corner probably doesn't rely on traditional advertising (television, print, billboards, etc.) to bring in customers. Neither does your favorite local burger joint. But most iconic brands have hired an ad agency at some point ...

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How Do People Know Youre in Business?

One of the most important things to do now that... Read More

Business Plan Appeal ? Five Rules For Writing Attention Grabbing Headlines

The success of a business plan stands or falls on... Read More

Do You Really Need a Brochure?

Traditional brochures typically tell the story of your company, i.e.... Read More

CD Business Cards- Why Use Them?

CD Business cards are the electronic version of the now... Read More

If You Lost 70% of Your New Customers, Would You Notice?

Buyers Don't Rely on the Yellow Pages Like They Used... Read More

Books, Bibles and Fast-Talkers

Every community has 'em. Fast talkers who roll into town... Read More

LED Score Boards

LED scoreboards can be utilized in most of the sporting... Read More

Tips On Writing a Successful Ad

When knowledge is based on truth it is powerful!When it... Read More

Custom T-shirts -- Put Your Company Logo on Cotton!

An effective way to gain company recognition is to order... Read More

How To Create Instantly Compelling Ads Every Time

Use This Quick 3-Question Evaluation Process, So You Can Be... Read More

Top Jingle Companies: What to Look For, What to Expect

The internet offers you the opportunity to seek out jingle... Read More

Consider These Pressing Facts Before You Renew Your Yellow Page Ad

Your Yellow Page Ad Deserves More than 10 Minutes of... Read More

Which is Better Digital or Offset Printing?

As technology continues to improve, the quality of digital prints... Read More

Do I Need Raised Letter or Full Color Business Cards?

If you've been searching around for business cards that will... Read More

LED video Displays

LED video displays give you the power to communicate, to... Read More

Increase Business By Being Nice

I have been reading articles on increasing sales using search... Read More

5 Newspaper Advertising Myths Revealed

What I'm about to reveal are myths that most people... Read More

Customer-Involving Signage and Selling

Here's some easy ways to create signage that will attract,... Read More

Dont Put All Your Eggs in The Same Basket

Solution: You can protect yourself by partnering with other lead... Read More

Is Advertising Art?

Oh Grand and Glorious Southern Guru, I am perplexed. What... Read More

Whats On Your Business Card?

A professional business card says more about you and your... Read More

10 Tips For Writing A Profit Producing Ad

1. You can get ad copy ideas by studying similar... Read More

Direct Mail Rules of Thumb

First and foremost - You should identify your target market.... Read More

Business Cards: Why Waste Valuable Space?

So many business people neglect this valuable asset that may... Read More

Marketing Messages with Add Zest & Appeal

Boring is one thing you can't afford to be when... Read More