Advertising For The Long Haul and Not the Short Term Gains

New Age Media Concepts issues its first article of many that will focus on the advertising and marketing industry. "If a young man tells his date she's intelligent, looks lovely, and is a great conversationalist, he's saying... Read More

Why Most Advertisements Stink!

Question: What do you think the most important part of any ad is? Your company name? Your telephone number? Your offer? Look at your own advertising. What stands out? What is in the largest print? If it's your company name or logo hold out your wrist so I can whack... Read More

Wheres Me Pot of Gold and Lucky Charms?

We already know this from our history books. If you want to make money today, you must first look back in time to the first time in history that a large portion of our country all tried to get rich at the same time in the same place. The first... Read More

Juice - Scam of the Decade or Opportunity of the Century

If you are an ardent web surfer and MLMer like I am, then I am sure you would have seen the sales pitch "Give away free broadband and earn 27 GBP each time". Depending on which side of the fence you are, this product is either God's gift to freebies... Read More

What?s the Score?

You may be aware that in a basketball game the assistant coaches keep an almost unending list of personal statistics for each player. Rebounds, assists, points, minutes played, etc. Why is that? Because they know that these individual statistics all add up to the bottom line. The final score.... Read More

How To Write More Powerful Brochures, Leaflets, And Catalogues

Probably the most interesting thing about brochures and leaflets is that they're seldom read in what we've come to know as the right order - as you would read a book. Rather in the same way that many people read magazines in dentists' waiting rooms, they will flick through brochures... Read More

Localized Advertising ? Door-to-Door Ad Distribution on the Fly!

Have you ever had to distribute door-hanger advertisements for your business? Have you ever employed door-to-door sales techniques to increase your brand awareness? Have you ever had to walk mile-after-mile repeating the sales pitch, over and over? Have you ever had to stand outside of an arena event and pass... Read More

Understanding Internet Banner Advertising

Banner advertising is an effective way of getting your advertising message seen on the Internet. Banner ads should not be your only online form of advertising, but they are an essential part of your online advertising mix.This article assumes that the reader knows what a banner ad looks like, but... Read More

In Advertising Bigger isn?t Always Better

If you have been following the recent advertising news you will notice that more and more major advertisers are looking to smaller ad agencies to handle their campaigns.Is it because they feel bad? Is it because they are cheaper? Or is it because they see the level of creative talent... Read More

Marketing Lessons I Learned in Chicago this Week...

I was in the fine city of Chicago this week to speak at a marketing conference. And I learned some interesting things: 1 - Traffic in Chicago is much worse than the allegedly bad traffic in Atlanta where I live. We left the hotel downtown at 3 p.m. and were... Read More

In The News:


WCSH-TV

Advertising approved for Lewiston athletic fields
WCSH-TV
LEWISTON, Maine (NEWS CENTER) - The Lewiston school committee has given its approval for the athletic director to begin selling advertisements for the football and baseball fields. It is the first time that is being allowed. This fall dozens of ...
Lewiston will sell advertising on high school athletic fieldsLewiston Sun Journal

all 6 news articles »

Wall Street Journal

News and Ads to Debut on Snapchat
Wall Street Journal
Snapchat Inc., the mobile app for vanishing messages, could soon be a service for disappearing TV and movie clips, news articles and advertisements. The startup has held talks with advertisers and media companies in recent weeks about a service called ...

and more »

Busy election bumps People Mover ad revenue
Anchorage Daily News
Amid declining ridership and decreased fare revenues, the advertising dollars are an increasingly valuable cushion in the municipal bus service's budget, even more so in a big election year. Ads supporting Gov. Sean Parnell and Dan Sullivan, a ...

and more »

Sports Illustrated is laying off writers based on advertising impact?
Awful Announcing
Something interesting is going on at Time Inc. right now. Apparently, they are laying off writers based on whether or not they are deemed beneficial to advertisers. This is especially the case at Sports Illustrated, where layoffs have been a major ...

and more »

Accounts and People of Note in the Advertising Industry
New York Times
Cara Katz joined New York magazine, part of New York Media, in a new post, advertising director. She had most recently been director for corporate integrated marketing and sales at American Express Publishing, which is now the Time Inc. Affluent Media ...


LETTER: Fast food advertising becomes suggestive
Tuscaloosa News (subscription)
To my utter shock it turned out to be advertisement for a fast food restaurant. What has happened to family oriented commercials? Have those in the advertisement business become completely brain dead? What has happened to make companies and ...


Women's eNews

Bill Targets 'Weapons of Mass Perfection' Advertising
Women's eNews
Critics raise free-speech concerns about a bill seeking to limit Photoshopping and other alterations in ads. Supporters argue that advertising is a special form of media since it exploits anxieties with harmful public health consequences for girls and ...

and more »

Central York, Red Lion start year with video scoreboard advertisements
York Dispatch
Advertising spots: At Central York, six advertisers have already signed on for a potential 22 advertising spots on the board, said Dave Trimbur, executive director for the Panther Foundation, the district-affiliated nonprofit that paid to install the ...


kfor.com

New advertising campaign launched to promote Oklahoma City
kfor.com
The new campaign includes a new logo, hashtag and advertising creative to highlight the various ways that Oklahoma City is a premier destination for leisure travel, meetings or conventions. The new logo for the city incorporates the image of the new ...


VIDEO: How Cinnabon Grew its Brand Without Advertising
AdAge.com
That's because the Seattle-born bakery chain with more than 1,200 locations built its brand with little traditional advertising over the last 30 years. It has instead focused on social media, public relations and word-of-mouth marketing. In 2013, when ...

and more »
Google News
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In Advertising Bigger isn?t Always Better

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If You Lost 70% of Your New Customers, Would You Notice?

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Grab Your Share of Untold Amounts of Advertising Dollars

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Creating a Winning Logo

Creating a logo to get you noticed.When you're branding a... Read More

How to Get People to Read Your Ads Like CRAZY!

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Juice - Scam of the Decade or Opportunity of the Century

If you are an ardent web surfer and MLMer like... Read More

Advertising In The Local Press

There are three main reasons why I would hesitate when... Read More

10 Simple Techniques To Make Your Ad Get Powerful Attention

1. Make your ad's keywords and phrases standout by enlarging... Read More

If You?re Tired Of Adverts That Don?t Work And Letters That Don?t Sell, Then You Must Read This

Over the 32 years I've been involved in sales, marketing... Read More

The TV Shoot, The Spoiled Brat, And A Painful Lesson

It was two days before our shoot. I was in... Read More