Advertising For The Long Haul and Not the Short Term Gains

New Age Media Concepts issues its first article of many that will focus on the advertising and marketing industry. "If a young man tells his date she's intelligent, looks lovely, and is a great conversationalist, he's saying... Read More

Why Most Advertisements Stink!

Question: What do you think the most important part of any ad is? Your company name? Your telephone number? Your offer? Look at your own advertising. What stands out? What is in the largest print? If it's your company name or logo hold out your wrist so I can whack... Read More

Wheres Me Pot of Gold and Lucky Charms?

We already know this from our history books. If you want to make money today, you must first look back in time to the first time in history that a large portion of our country all tried to get rich at the same time in the same place. The first... Read More

Juice - Scam of the Decade or Opportunity of the Century

If you are an ardent web surfer and MLMer like I am, then I am sure you would have seen the sales pitch "Give away free broadband and earn Ł27 GBP each time". Depending on which side of the fence you are, this product is either God's gift to freebies... Read More

What?s the Score?

You may be aware that in a basketball game the assistant coaches keep an almost unending list of personal statistics for each player. Rebounds, assists, points, minutes played, etc. Why is that? Because they know that these individual statistics all add up to the bottom line. The final score.... Read More

How To Write More Powerful Brochures, Leaflets, And Catalogues

Probably the most interesting thing about brochures and leaflets is that they're seldom read in what we've come to know as the right order - as you would read a book. Rather in the same way that many people read magazines in dentists' waiting rooms, they will flick through brochures... Read More

Localized Advertising ? Door-to-Door Ad Distribution on the Fly!

Have you ever had to distribute door-hanger advertisements for your business? Have you ever employed door-to-door sales techniques to increase your brand awareness? Have you ever had to walk mile-after-mile repeating the sales pitch, over and over? Have you ever had to stand outside of an arena event and pass... Read More

Understanding Internet Banner Advertising

Banner advertising is an effective way of getting your advertising message seen on the Internet. Banner ads should not be your only online form of advertising, but they are an essential part of your online advertising mix.This article assumes that the reader knows what a banner ad looks like, but... Read More

In Advertising Bigger isn?t Always Better

If you have been following the recent advertising news you will notice that more and more major advertisers are looking to smaller ad agencies to handle their campaigns.Is it because they feel bad? Is it because they are cheaper? Or is it because they see the level of creative talent... Read More

Marketing Lessons I Learned in Chicago this Week...

I was in the fine city of Chicago this week to speak at a marketing conference. And I learned some interesting things: 1 - Traffic in Chicago is much worse than the allegedly bad traffic in Atlanta where I live. We left the hotel downtown at 3 p.m. and were... Read More

In The News:


Quartz

Art or advertising? Delta's “experiential marketing” has it both ways
Quartz
Among the many memorable episodes at this year's TED conference was the experience of sitting alone in a mirrored chamber, where my heartbeat was recorded on a small white orb. In an installation, Stillness in Motion, commissioned by Delta Air Lines, ...


Disney's Broadcasting Operations Will Benefit From Growth In Non-Advertising ...
Forbes
Broadcasting networks such as ABC rely heavily on advertising income. The broadcast advertising trends are uneven, as they are driven by various events such as political campaigns and sports. U.S. advertisement spending in 2014 grew only 4%, which was ...


TechCrunch

How The Facebook Bubble Is Driving Online Startups Into The Arms Of Offline ...
TechCrunch
Editor's note: Morgan Hermand-Waiche is the founder and CEO of e-commerce lingerie startup Adore Me. I'll be the first to admit it: Facebook advertising played a big part in my startup's rapid growth. So big in fact that in our first two years of ...


Bloomberg

AOL Unveils ONE by AOL, an Advertising Platform
New York Times
AOL introduced an advertising platform Tuesday that it says will help brands more effectively spend their money to maximize the impact of ad campaigns. The platform, called ONE by AOL, is the company's latest push into ad tech as it seeks to compete ...
AOL Unveils 'One' Technology to Simplify Online AdvertisingBloomberg
With Digital Ad Dollars Flowing to Mobile, AOL Introduces Platform it Hopes ...AdAge.com
AOL rolls out 'One' programmatic-advertising tool to rule them allPCWorld
Investorplace.com
all 50 news articles »

Wall Street Journal (blog)

Native Advertising Measurement Is All Over The Map
Wall Street Journal (blog)
So-called native advertising is the shiny new object in digital media. Publishers love selling it, and marketers are increasing their investments in it. According to eMarketer predictions, native ad spending in the U.S. will grow 34% in 2015 to reach ...

and more »

AgencySpy

PR Pro Calls Advertising Week Organizer 'Abusive' in Twitter Rant
AgencySpy
It was awkward given the fact that the organization's stated reason for being is to improve perceptions of the advertising industry. It would, however, seem that the org, and Scheckner in particular, still have media relations problems based on a ...


New York Times

New York Times Names Its First Chief Revenue Officer Since the '80s
AdAge.com
The New York Times has promoted Meredith Kopit Levien, its head of advertising sales, to chief revenue officer, a new role with oversight of both advertising and consumer marketing. The last time the paper had a chief revenue officer was a brief stint ...
New York Times Co. Elevates Meredith Kopit Levien to Chief Revenue OfficerNew York Times
Times unifies its revenue strategy under Meredith Kopit LevienCapital New York
New York Times Promotes Ad Chief Meredith Kopit Levien to Chief Revenue ...Wall Street Journal (blog)
MediaPost Communications -NetNewsCheck.com -Standard Bulletin
all 12 news articles »

MarketWatch

'Star Wars' and 5 other brands that took over airplanes for advertising
MarketWatch
The new “Star Wars” trailer isn't this week's only major “Star Wars” news. Japanese airline All Nippon Airways on Thursday unveiled a “Star Wars”-themed Boeing 787 Dreamliner. The plane, painted in the likeness of R2-D2, “marks the beginning of a five ...

and more »

Chicago Business Journal

Chicago International Film Festival prepares to honor best in television ...
Chicago Business Journal
The Chicago Film Fest, now in its 50th year, has since it was founded smartly opted to recognize and honor the art and craft of television advertising as well as the many ad agencies, production companies and post production houses involved in the ...


Humorist Stephen Leacock's Take on Advertising
Big Think (blog)
Stephen Leacock (1869-1944) was a widely read Canadian writer, humorist, and political scientist who, between 1915-1925, was the most popular English-speaking writer in the world. An economist by trade, Leacock turned to writing as a means to augment ...

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How to Know if Direct Mail Will Work for Your Business

Here's a great lesson that applies to direct mail. Ready?... Read More

Driving Customers to You - Your Car as a Marketing Vehicle

You can turn your vehicle into a rolling advertisement. Costs... Read More

Creating a Winning Logo

Creating a logo to get you noticed.When you're branding a... Read More

Become a Storyteller Not an Advertiser and Watch Your Traffic Increase

When you read the newspaper, do you read advertisements as... Read More

Books, Bibles and Fast-Talkers

Every community has 'em. Fast talkers who roll into town... Read More

How To Create A Better Brochure

Having a quality brochure makes a positive impression on a... Read More

How to Use the 3 Most Common Direct Marketing Measurements to Increase Your Profits!

John Wanamaker, a 19th century entrepreneur, once famously made the... Read More

Cable Ads 5 Bucks!

Cable has grown from 13 houses connected together in 1948... Read More

Increase Business By Being Nice

I have been reading articles on increasing sales using search... Read More

Media Savvy - How To Lead, Persuade And Influence

The ability to lead, persuade and influence are integral skills... Read More

Measure the Response of Your Advertising Campaigns by Using Promotional Products

For most companies, gone are the days of spending money... Read More

I Dont Want to be Different

To succeed in today's crowded marketplace where most of the... Read More

Marketing Tips For Small Business ? Advertising That Works, Part I

Have you ever seen an ad on television that was... Read More

Go Ahead Im Listening

In today's fast paced environment, interaction with family and friends... Read More

Take Advantage of Your Foes

Let's take an example that is easy to check: I... Read More

3 Elements To A Deal-Sealing Classified Ad

Have you ever wondered why your perfectly fine classified ad... Read More

Constructing Business Advertisements

What many may consider the most important part of advertising... Read More

Womentisements

The unnecessary and extensive use of female models in advertisements... Read More

Business Cards: Why Waste Valuable Space?

So many business people neglect this valuable asset that may... Read More

Good Design Makes Good Sense

Organized your pencils and pens lately? Sorted your clothes into... Read More

Choosing a Print Mail Dealer

"Print & Mail is a type of service that... Read More

Secrets to Profitable Mail Order Products

The most profitable mail order products are simple... Read More

Free Internet Advertising: 6 Proven Ways To Prevent Your Competitors From Stealing Your Customers

It is getting harder daily to generate traffic.And when you... Read More

16 Methods for Getting Free Advertising

1. Place copies of your circular on bulletin... Read More

Radio Interview 101

Different Types of Station ContactReaching radio hosts (for the purpose... Read More