Advertising For The Long Haul and Not the Short Term Gains

New Age Media Concepts issues its first article of many that will focus on the advertising and marketing industry. "If a young man tells his date she's intelligent, looks lovely, and is a great conversationalist, he's saying... Read More

Why Most Advertisements Stink!

Question: What do you think the most important part of any ad is? Your company name? Your telephone number? Your offer? Look at your own advertising. What stands out? What is in the largest print? If it's your company name or logo hold out your wrist so I can whack... Read More

Wheres Me Pot of Gold and Lucky Charms?

We already know this from our history books. If you want to make money today, you must first look back in time to the first time in history that a large portion of our country all tried to get rich at the same time in the same place. The first... Read More

Juice - Scam of the Decade or Opportunity of the Century

If you are an ardent web surfer and MLMer like I am, then I am sure you would have seen the sales pitch "Give away free broadband and earn 27 GBP each time". Depending on which side of the fence you are, this product is either God's gift to freebies... Read More

What?s the Score?

You may be aware that in a basketball game the assistant coaches keep an almost unending list of personal statistics for each player. Rebounds, assists, points, minutes played, etc. Why is that? Because they know that these individual statistics all add up to the bottom line. The final score.... Read More

How To Write More Powerful Brochures, Leaflets, And Catalogues

Probably the most interesting thing about brochures and leaflets is that they're seldom read in what we've come to know as the right order - as you would read a book. Rather in the same way that many people read magazines in dentists' waiting rooms, they will flick through brochures... Read More

Localized Advertising ? Door-to-Door Ad Distribution on the Fly!

Have you ever had to distribute door-hanger advertisements for your business? Have you ever employed door-to-door sales techniques to increase your brand awareness? Have you ever had to walk mile-after-mile repeating the sales pitch, over and over? Have you ever had to stand outside of an arena event and pass... Read More

Understanding Internet Banner Advertising

Banner advertising is an effective way of getting your advertising message seen on the Internet. Banner ads should not be your only online form of advertising, but they are an essential part of your online advertising mix.This article assumes that the reader knows what a banner ad looks like, but... Read More

In Advertising Bigger isn?t Always Better

If you have been following the recent advertising news you will notice that more and more major advertisers are looking to smaller ad agencies to handle their campaigns.Is it because they feel bad? Is it because they are cheaper? Or is it because they see the level of creative talent... Read More

Marketing Lessons I Learned in Chicago this Week...

I was in the fine city of Chicago this week to speak at a marketing conference. And I learned some interesting things: 1 - Traffic in Chicago is much worse than the allegedly bad traffic in Atlanta where I live. We left the hotel downtown at 3 p.m. and were... Read More

In The News:


Driving adoption: Why mobile video is critical to Lyft's advertising mix
VentureBeat
Gaming execs: Join 180 select leaders from King, Glu, Rovio, Unity, Facebook, and more to plan your path to global domination in 2015. GamesBeat Summit is invite-only -- apply here. Ticket prices increase on March 6 Pacific!


Innovation Hub: Advertising's New Age
Xconomy
Those may be the essential tools of advertising in the 21st century. Increasingly, we're witnessing the disappearance of the classic, 30-second ad. Now products are looking to lure us with humor (I'm looking at you, Old Spice Guy) or whiz-bang ...


Memphis Daily News

Loaded For Bear Wins Best of Show at American Advertising Awards
Memphis Daily News
Creative directors from Boston, Las Vegas and New York were charged with judging 675 entries in the AAF Memphis 48th annual American Advertising Awards for creative excellence. The judges were so impressed by the quality of work that they created four ...
business briefsDubuque Telegraph Herald

all 2 news articles »

Corpus Christi Caller-Times

Caller-Times advertising earns Big Wigs Awards
Corpus Christi Caller-Times
AAF-Corpus Christi members nominate local service professionals and local companies to receive Big Wigs Awards for their advertising excellence. The Caller-Times works hard to understand advertisers' needs and not just make a sale, said Libby Averyt, ...

and more »

Entrepreneur

The 4 Digital Advertising Trends That Are Reshaping Advertising
Entrepreneur
As innovation in advertising technology renders old tactics obsolete, it also opens new opportunities to reach your audience. The central questions in digital advertising today are: Where will people listen? What content will they engage with? How do I ...


Reuters

Facebook counts 2 million active advertisers, mostly small businesses
Reuters
(Reuters) - Facebook Inc said on Tuesday that its active advertisers rose to 2 million, a 33 percent increase from the 1.5 million it had in July 2014. The vast majority of the advertisers, defined as those that have placed an ad on the social media ...
Facebook launches mobile app for advertisersUSA TODAY
Facebook Passes 2 Million Advertisers, Launches Ads Manager App For iOSMarketing Land
Now With 2 Million Advertisers, Facebook Is Gaining a Foothold With Small ...Adweek
The Next Web -Business Insider -Mashable
all 168 news articles »

Re/code

Tinder close to finalizing its advertising system
SlashGear
The pattern should be clear by now: social networking companies offer their service to users for free, and once they grow to a certain level, it's time to start making money with advertisements. Well, everyone's favorite swipe-right-swipe-left dating ...
Tinder Is Building Out Its Ad ProductRe/code

all 23 news articles »

Wall Street Journal

Olympic Committee Considers Loosening Advertising Restrictions for Athletes
Wall Street Journal
The International Olympic Committee is considering changes to its advertising rules that could loosen restrictions on athletes endorsed by sponsors that aren't official advertisers at the Games. The proposals were agreed to by the IOC's executive board ...
IOC may change advertising guidelines for Rio 2016Reuters

all 637 news articles »

Women's Wear Daily

ASME Analyzes Magazine Advertising Rules
Women's Wear Daily
ASME, which runs the National Magazine Awards, is faced with the dilemma of whether to look the other way, or create a new set of rules that reaffirm the long-held journalistic principle that editors should be prohibited from working on advertising ...

and more »

Adweek

Despite What You Might Have Heard, Native Advertising Can Scale
Adweek
For the last three years, the media industry has been talking in circles. We've been told time and again that native advertising can't scale. The thing is, that's not true. Agencies and brands need not be afraid of this much more engaging, more dynamic ...

Google News
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The Secrets To Successful Radio Advertising

Ask some businesses about radio advertising and they'll tell you... Read More

The SKINNY on Radio Advertising

From meager beginnings in 1920, radio has grown with us... Read More

Turn Your Ad Copy into a Goldmine!

Today, more than ever, it is crucial that your ad... Read More

6 Must-Have Elements of a Powerful Brochure

Most brochures that businesses put out today end up doing... Read More

CD Business Cards- Why Use Them?

CD Business cards are the electronic version of the now... Read More

Attention-Grabbing Fixes that Make Your Yellow Page Ad Leap Off the Page

Stand Out in Ways that Matter to Directory Users A... Read More

Localized Advertising ? Door-to-Door Ad Distribution on the Fly!

Have you ever had to distribute door-hanger advertisements for your... Read More

Advertising 101

Advertising has truly become a part of all of our... Read More

7 Tips for Better Ads

The content of advertising is basically the same no matter... Read More

10 Ways To Improve Your Print Ads

1) Include a coupon in your large ads. This can... Read More

Get Better Results from Your Advertising with a Disruptor

When you spend money on an advertisement you want to... Read More

Media Savvy ? Media Skills For Rural Women

The ability to lead, persuade and influence are integral skills... Read More

Power Headlines for Promotion Success

Do you send email to your Online audience to let... Read More

Marketing Messages with Add Zest & Appeal

Boring is one thing you can't afford to be when... Read More

The Power of...

You certainly must know that Many Big Marketers consider COPYWRITING... Read More

Cable TV Advertising; Mobile Detailing Customers

If you own a mobile detailing business or mobile car... Read More

Finding Your Target Market

Achieving sales is probably the biggest challenge a web business... Read More

Advertising - Should You Be Advertising Your Services?

You offer a reliable, quality service. You know that if... Read More

Secrets And Top-Tips Of Mail Order Advertising

Good Advertising creates more production, thus greater consumption, faster turnover... Read More

Send em to the White Pages

Your business is listed in the Yellow Pages whether you... Read More

How Much Money Do I Need to Spend on Advertising?

Q: I've never really done much advertising for my business;... Read More

Fax Broadcast Services Get Your Message to Millions

If your company is one of those innovative businesses that... Read More

Tips On Writing a Successful Ad

When knowledge is based on truth it is powerful!When it... Read More

Crazy Ads? Maybe Youre Just Out of The Demo!

My father called me to complain, again. He's 82 and... Read More

Five Characteristics of Highly Successful Advertising

Have you ever spent a small fortune on advertising that... Read More