Advertising For The Long Haul and Not the Short Term Gains

New Age Media Concepts issues its first article of many that will focus on the advertising and marketing industry. "If a young man tells his date she's intelligent, looks lovely, and is a great conversationalist, he's saying... Read More

Why Most Advertisements Stink!

Question: What do you think the most important part of any ad is? Your company name? Your telephone number? Your offer? Look at your own advertising. What stands out? What is in the largest print? If it's your company name or logo hold out your wrist so I can whack... Read More

Wheres Me Pot of Gold and Lucky Charms?

We already know this from our history books. If you want to make money today, you must first look back in time to the first time in history that a large portion of our country all tried to get rich at the same time in the same place. The first... Read More

Juice - Scam of the Decade or Opportunity of the Century

If you are an ardent web surfer and MLMer like I am, then I am sure you would have seen the sales pitch "Give away free broadband and earn 27 GBP each time". Depending on which side of the fence you are, this product is either God's gift to freebies... Read More

What?s the Score?

You may be aware that in a basketball game the assistant coaches keep an almost unending list of personal statistics for each player. Rebounds, assists, points, minutes played, etc. Why is that? Because they know that these individual statistics all add up to the bottom line. The final score.... Read More

How To Write More Powerful Brochures, Leaflets, And Catalogues

Probably the most interesting thing about brochures and leaflets is that they're seldom read in what we've come to know as the right order - as you would read a book. Rather in the same way that many people read magazines in dentists' waiting rooms, they will flick through brochures... Read More

Localized Advertising ? Door-to-Door Ad Distribution on the Fly!

Have you ever had to distribute door-hanger advertisements for your business? Have you ever employed door-to-door sales techniques to increase your brand awareness? Have you ever had to walk mile-after-mile repeating the sales pitch, over and over? Have you ever had to stand outside of an arena event and pass... Read More

Understanding Internet Banner Advertising

Banner advertising is an effective way of getting your advertising message seen on the Internet. Banner ads should not be your only online form of advertising, but they are an essential part of your online advertising mix.This article assumes that the reader knows what a banner ad looks like, but... Read More

In Advertising Bigger isn?t Always Better

If you have been following the recent advertising news you will notice that more and more major advertisers are looking to smaller ad agencies to handle their campaigns.Is it because they feel bad? Is it because they are cheaper? Or is it because they see the level of creative talent... Read More

Marketing Lessons I Learned in Chicago this Week...

I was in the fine city of Chicago this week to speak at a marketing conference. And I learned some interesting things: 1 - Traffic in Chicago is much worse than the allegedly bad traffic in Atlanta where I live. We left the hotel downtown at 3 p.m. and were... Read More

In The News:


San Francisco Chronicle

Twitter's new advertising product works with app makers
San Francisco Chronicle
Twitter on Thursday announced a new advertising product that could help the San Francisco company tap a potentially big pool of revenue from eager mobile app developers. The new product, which app makers can use to prompt Twitter users to install new ...
Twitter broadens advertising reach through app-install adsReuters
Twitter unveils new mobile app advertisingUSA TODAY
Twitter expands advertising reach though mobile app adsSan Francisco Business Times
AdAge.com -RedOrbit
all 99 news articles »

Breaking down the FTC's definition of 'native advertising' in games
InsideCounsel
A few months ago I experienced the phenomenon of Advertising Week, a kind of Comic-Con of online advertising that occurs each year around Times Square. My two main objectives were to meet some of the Angry Birds in person and to find out exactly what ...


Hollywood Reporter

James Murdoch Joins Board of Advertising Start-Up
New York Times
James Murdoch, the co-chief operating officer of 21st Century Fox, has joined the board of True[X] Media, an advertising company based in New York. The appointment, to be announced on Thursday, comes as True[X], a venture capital-backed start-up, ...
true[X] Names Mathews, Murdoch and Miller to Board of DirectorsBusiness Wire (press release)
James Murdoch Joins Board of Interactive Ad FirmHollywood Reporter

all 13 news articles »

How Big Advertisers Are Using Next-Gen Messaging Apps Snapchat, Kik, Tango ...
AdAge.com
"What in the world is WhatsApp?" Reuters echoed the question many in the U.S. were asking when Facebook acquired the mobile messaging app in February for a stratospheric $19 billion. WhatsApp was more familiar to the rest of the world, where it had ...

and more »

Change.org

The Truth in Advertising Act: Can the Government Really Regulate ...
AdAge.com
I was there, on the first Thursday in April, to sit in on a congressional briefing titled "Truth in Advertising: The FTC's Role in Protecting Consumers from Photoshopped Ads." It was timed to help drum up interest in newly introduced H.R. 4341, aka the ...
Stop Photoshopped Ads From Hurting Our Kids: FTC, Act on HR4341Change.org

all 2 news articles »

AdAge.com

Facebook to Sell Huge Audience of World Cup Fans to Advertisers
AdAge.com
Facebook is courting advertisers with a more precise way of targeting ads to the massive segment of users who will watch the World Cup this summer. According to a sales deck obtained by Ad Age, the social network is offering a segment comprised of ...


Press: Weak Tech, Retail Drive Down M…
Adweek
The magazine industry is getting off to a rocky start in 2014. While magazine ad pages declined in large part thanks to weakness in two key advertising categories, the tide also appears to have turned for tablet advertising, one of the lone bright ...


Marketing Land

Spending On Facebook Advertising Soared 83% YOY In Q1, Nanigans Report ...
Marketing Land
Advertisers on Facebook increased spending by 83% in the first quarter of 2014 compared to Q1 of 2013, according to data from online advertising software provider Nanigans. Also in the report (which can be downloaded in full here): Spending in Q1 ...


Sponsored post: Advertising can be so much more than a clickthrough
GigaOM
Building an advertising-based business from scratch is hard. When we first decided that a platform should have non-traditional advertising, people thought we were crazy (they still do!). We could have plastered our pages with annoying, intrusive ...


These Roadblocks Are Killing Marijuana Advertising's Vibes
Business Insider
NEW YORK (MainStreet) — Marijuana is a boon to advertising. Not only have marijuana legalization proponents utilized an effective public relations campaign to legalize the drug in Colorado and Washington - and are looking elsewhere - but now the ...

and more »
Google News
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Quite a few business out there can't survive without some... Read More

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A Quick And Easy Way Of Getting More Customers From Every Single Ad You Write... Guaranteed!

FACT: Most people don't spend anywhere near enough time on... Read More

Advertising Costs Getting Too High?

Everyone knows that advertising is essential to growing a business.... Read More