Advertising For The Long Haul and Not the Short Term Gains

New Age Media Concepts issues its first article of many that will focus on the advertising and marketing industry. "If a young man tells his date she's intelligent, looks lovely, and is a great conversationalist, he's saying... Read More

Why Most Advertisements Stink!

Question: What do you think the most important part of any ad is? Your company name? Your telephone number? Your offer? Look at your own advertising. What stands out? What is in the largest print? If it's your company name or logo hold out your wrist so I can whack... Read More

Wheres Me Pot of Gold and Lucky Charms?

We already know this from our history books. If you want to make money today, you must first look back in time to the first time in history that a large portion of our country all tried to get rich at the same time in the same place. The first... Read More

Juice - Scam of the Decade or Opportunity of the Century

If you are an ardent web surfer and MLMer like I am, then I am sure you would have seen the sales pitch "Give away free broadband and earn 27 GBP each time". Depending on which side of the fence you are, this product is either God's gift to freebies... Read More

What?s the Score?

You may be aware that in a basketball game the assistant coaches keep an almost unending list of personal statistics for each player. Rebounds, assists, points, minutes played, etc. Why is that? Because they know that these individual statistics all add up to the bottom line. The final score.... Read More

How To Write More Powerful Brochures, Leaflets, And Catalogues

Probably the most interesting thing about brochures and leaflets is that they're seldom read in what we've come to know as the right order - as you would read a book. Rather in the same way that many people read magazines in dentists' waiting rooms, they will flick through brochures... Read More

Localized Advertising ? Door-to-Door Ad Distribution on the Fly!

Have you ever had to distribute door-hanger advertisements for your business? Have you ever employed door-to-door sales techniques to increase your brand awareness? Have you ever had to walk mile-after-mile repeating the sales pitch, over and over? Have you ever had to stand outside of an arena event and pass... Read More

Understanding Internet Banner Advertising

Banner advertising is an effective way of getting your advertising message seen on the Internet. Banner ads should not be your only online form of advertising, but they are an essential part of your online advertising mix.This article assumes that the reader knows what a banner ad looks like, but... Read More

In Advertising Bigger isn?t Always Better

If you have been following the recent advertising news you will notice that more and more major advertisers are looking to smaller ad agencies to handle their campaigns.Is it because they feel bad? Is it because they are cheaper? Or is it because they see the level of creative talent... Read More

Marketing Lessons I Learned in Chicago this Week...

I was in the fine city of Chicago this week to speak at a marketing conference. And I learned some interesting things: 1 - Traffic in Chicago is much worse than the allegedly bad traffic in Atlanta where I live. We left the hotel downtown at 3 p.m. and were... Read More

In The News:


artnet News

Will “Art Everywhere” Spark Billboard Advertising Comeback?
artnet News
A report in Pacific Standard examines the link between the current “Art Everywhere” program—whereby five museums have placed 58 iconic American artworks in 50,000 locations across the US for the month of August (see “The 58 Most Beloved American ...

and more »

UT names its advertising school after Dallas' Stan Richards
Dallas Morning News
During his career, Stan Richards has been called the “Father of Texas Design,” “icon maker,” “legendary,” one of the advertising “giants of our time” and just plain “Dallas adman.” “You could list all of those if you want,” joked the founder of The ...
UT's advertising school to be named for Dallas ad icon Stan RichardsDallas Business Journal (blog)

all 2 news articles »

VentureBeat

Advertising's new addiction: Programmatic buying
VentureBeat
Programmatic ad buying has permeated every media platform and brand marketers are taking notice. In 2013, marketers spent $3.36 billion on programmatic ad buying — and eMarketer estimates that it will soar to $8.5 billion in the next 3 years.


Marketing Land

Pay Per What? Choosing Pricing Models In Digital Advertising
Marketing Land
A carryover from other forms of advertising, the CPM model has existed since the dawn of online advertising, but it first became widespread starting around 1995, when it was adopted by Netscape and Infoseek. DoubleClick, launched in 1996, adopted CPM ...


The Top 10 Biggest Advertising Stories Of The Summer
Wall Street Journal (blog)
As Madison Avenue executives sun themselves in the Hamptons this Labor Day weekend, they'll have plenty of big marketing stories upon which to reflect. From Marissa Mayer's now infamous nap in Cannes to the weak upfront market, summer 2014 proved ...


Can Outdoor Art Revitalize Outdoor Advertising?
Pacific Standard
Consider it an art project that commandeers spots traditionally set aside for advertising to instead advertise the majesty of art. The campaign's goal is rather clear: Transform public space into an outdoor gallery to get more people interested in ...

and more »

Forbes

Legalize It, But Don't Advertise It: High Times Fights Colorado's Restrictions ...
Forbes
Last year the state legislature instructed the Colorado Department of Revenue's Marijuana Enforcement Division (MED) to ban “mass-market campaigns that have a high likelihood of reaching minors.” The MED therefore decided to prohibit “advertising that ...

and more »

11 Ways to Avoid Advertising Missteps
JD Supra (press release)
Although advertisements are everywhere, many companies are not aware of the numerous state and federal laws and regulations that govern advertising. Below are several basic advertising concepts to help spot and avoid advertising problems.


Lower Advertising Income Weighs Over News Corp's Quarterly Results
Trefis
News Corporation (NASDAQ:NWSA) witnessed a 3% drop in its Q4 fiscal 2014 revenues (fiscal year ends with June). News and information services revenues declined by 6% amid lower advertising income. The company reported adjusted earnings of $0.01 ...


Forbes

Rubicon Project Wants To Be The NASDAQ of Digital Advertising
Forbes
“Why can't we do what NASDAQ did for stock trading, or what Amazon is doing for retail? Why can't we do that for advertising and automate the buying and selling of advertising? That's the mission of Rubicon Project,” says Frank Addante serial ...

Google News
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Using Ad Agencies and Designers

Advertising and promoting your business is expensive, so it's important... Read More

Just What Are Consumers Thinking?

Research would indicate that consumers don't know what they're thinking.... Read More

How to Write Ads that Pull Orders

If your ads aren't paying off then you need this... Read More

Boost Headline Believability With Specifics

Don't use vague generalities in your headlines. Be as specific... Read More

Advertising, Public Relations, Newsletters, and Newsletters for Your Small Business

If you own a small business you should consider ways... Read More

Localized Advertising ? Door-to-Door Ad Distribution on the Fly!

Have you ever had to distribute door-hanger advertisements for your... Read More

Lamination of Signs

I suspect that everyone has an idea of what lamination... Read More

5 Tips for Hot Yellow Pages Ads

Yellow Pages advertising is one of the most popular forms... Read More

Add More Pizzazz To Your Ad For More Profits

I recently completed a Marketing Makeover for an Ad that... Read More

Books, Bibles and Fast-Talkers

Every community has 'em. Fast talkers who roll into town... Read More

What the Newspaper Ad Person Won?t Tell You

Newspapers are considered the PRIMARY advertising medium by 99.4% of... Read More

Avoid The Big Advertising Mistakes

Is your advertising copy getting the results you want? If... Read More

Why Would Anyone Want Your Business Card?

Do you remember how proud you were the first time... Read More

The Key To Marketing New Ideas!

Imagine tossing a pebble into a crystal clear pond on... Read More

Fax Broadcast Services Get Your Message to Millions

If your company is one of those innovative businesses that... Read More

Online Classifieds

Choosing a Classified Website and creating your advertisements.The internet has... Read More

Never Be Caught Cardless Again: Five Tips to Help You Remember Business Cards

Sorry, I Don't Seem to Have a Business Card With... Read More

Measure the Response of Your Advertising Campaigns by Using Promotional Products

For most companies, gone are the days of spending money... Read More

Dont Put All Your Eggs in The Same Basket

Solution: You can protect yourself by partnering with other lead... Read More

Three Keys to Crafting Successful Print Ads

Want to create print ads that get results? Below are... Read More

Become a Storyteller Not an Advertiser and Watch Your Traffic Increase

When you read the newspaper, do you read advertisements as... Read More

Brochures - The Ultimate Sales Tool

"How brochures can help you stand out from the competition,... Read More

Buying Radio? Read This and Dont Waste Your Money

Pay close attention and make it work the best for... Read More

Scrolling LED signs

Scrolling LED signs is type of LED signs that displays... Read More

The Skinny on Billboards

Several years back the billboard people put a big picture... Read More