Advertising For The Long Haul and Not the Short Term Gains

New Age Media Concepts issues its first article of many that will focus on the advertising and marketing industry. "If a young man tells his date she's intelligent, looks lovely, and is a great conversationalist, he's saying... Read More

Why Most Advertisements Stink!

Question: What do you think the most important part of any ad is? Your company name? Your telephone number? Your offer? Look at your own advertising. What stands out? What is in the largest print? If it's your company name or logo hold out your wrist so I can whack... Read More

Wheres Me Pot of Gold and Lucky Charms?

We already know this from our history books. If you want to make money today, you must first look back in time to the first time in history that a large portion of our country all tried to get rich at the same time in the same place. The first... Read More

Juice - Scam of the Decade or Opportunity of the Century

If you are an ardent web surfer and MLMer like I am, then I am sure you would have seen the sales pitch "Give away free broadband and earn 27 GBP each time". Depending on which side of the fence you are, this product is either God's gift to freebies... Read More

What?s the Score?

You may be aware that in a basketball game the assistant coaches keep an almost unending list of personal statistics for each player. Rebounds, assists, points, minutes played, etc. Why is that? Because they know that these individual statistics all add up to the bottom line. The final score.... Read More

How To Write More Powerful Brochures, Leaflets, And Catalogues

Probably the most interesting thing about brochures and leaflets is that they're seldom read in what we've come to know as the right order - as you would read a book. Rather in the same way that many people read magazines in dentists' waiting rooms, they will flick through brochures... Read More

Localized Advertising ? Door-to-Door Ad Distribution on the Fly!

Have you ever had to distribute door-hanger advertisements for your business? Have you ever employed door-to-door sales techniques to increase your brand awareness? Have you ever had to walk mile-after-mile repeating the sales pitch, over and over? Have you ever had to stand outside of an arena event and pass... Read More

Understanding Internet Banner Advertising

Banner advertising is an effective way of getting your advertising message seen on the Internet. Banner ads should not be your only online form of advertising, but they are an essential part of your online advertising mix.This article assumes that the reader knows what a banner ad looks like, but... Read More

In Advertising Bigger isn?t Always Better

If you have been following the recent advertising news you will notice that more and more major advertisers are looking to smaller ad agencies to handle their campaigns.Is it because they feel bad? Is it because they are cheaper? Or is it because they see the level of creative talent... Read More

Marketing Lessons I Learned in Chicago this Week...

I was in the fine city of Chicago this week to speak at a marketing conference. And I learned some interesting things: 1 - Traffic in Chicago is much worse than the allegedly bad traffic in Atlanta where I live. We left the hotel downtown at 3 p.m. and were... Read More

In The News:


The Economist (blog)

The Economist explains
The Economist (blog)
VOYAGERS on the internet are often met with a sense of déjà vu. They land on a website they might never have been to before, only to see advertisements that show them something familiar: a pair of shoes they have shopped for, for example, or a hotel ...


Marketing Land

The Only B2B Advertising Metric That Matters
Marketing Land
In its earliest days, advertising meant putting up a billboard or taking out an ad in a newspaper. If sales increased, it was generally declared that an advertising campaign was working. Although remedial and inexact, this type of measurement embodied ...

and more »

Adweek

News From the Advertising Industry
New York Times
Eleven giant advertisers that belong to the International Food and Beverage Alliance have agreed to additional restrictions on marketing to children, effective by Dec. 31, 2016, according to an announcement to be made on Monday by the World Federation ...
Who Will Succeed Maurice Lévy at Publicis Groupe?Adweek

all 5 news articles »

Publicis Zenith Predicts Lower Global Advertising Spending
Zacks.com
According to data by market research agency Zenith Optimedia, global spending on the advertising industry is likely to be comparatively lower than the initial forecasts due to challenging macroeconomic environment. The agency, owned by French ...

and more »

Project Isaac: Celebrating the Marketing & Advertising Winners
Adweek
Adweek Project Isaac Awards were conceived to cast a celebratory light on invention across all of Adweek's areas of coverage. Nominations will be accepted across 35 categories, divided into four brackets: Advertising & Marketing, Media, Digital and ...


How to master Mobile advertising
CNN
(CNN) -- When it comes to advertising on mobile devices, banner ads and pop-ups are the norm. But for Boston-based company SessionM, it's out with the old and in with the new. Lars Albright co-founded the organization in 2011 with business partners ...


After a struggling start, New Mexico yanks Obamacare advertising contract
Watchdog.org
On Friday, the board announced it's pulling its $6.2 million advertising and marketing contract from BVK, a firm based in Milwaukee, and putting the contract back up for bid. “There are lots of clean slates and one of those is marketing,” said Dr ...


Google stops malicious advertising campaign that could have reached millions
Ars Technica
Google shut down malicious Web attacks coming from a compromised advertising network on Friday. The move follows a security firm's analysis that found the ad platform, Zedo, serving up advertisements that attempted to infect the computers of visitors ...

and more »

Some US hedge fund advisers run afoul of advertising rules: SEC
Reuters
Advertising rules can be tricky for those new to SEC regulation, Bowden said in Philadelphia at a conference organized by IA Watch, a trade publication. "If you've never been in this business, the rules on marketing and advertising are not intuitive ...
Some hedge funds misrepresent their performance in advertising and marketing...Mynextfone

all 12 news articles »

Daily Journal parent names regional advertising director
Richmond County Daily Journal
In his 27 years in newspapers, he has held positions ranging from advertising director to publisher to chief financial officer. Prior to moving to Jacksonville eight years ago, Kilpatrick worked in Gastonia, Shelby and Jacksonville in North Carolina ...

and more »
Google News
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How To Tame The Buying Beast Inside Your Customer

What if you can understand and control your customer's mind?... Read More

God Bless The Refrigerator Magnet!

Ah, my very favorite promotional product of all, the refrigerator... Read More

Radio and Television Ads: Clever Vs. Annoying

Ever heard or seen a radio or television commercial that... Read More

Advertising: 10 Powerful Secrets To Help You Sell Your Ad Space Like Crazy

If you want to sell more ad spaces, you must... Read More

3 Simple But Powerful Off-Line Advertising Strategies

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Secrets of Getting Free Advertising

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Womentisements

The unnecessary and extensive use of female models in advertisements... Read More

8 Low Cost Ways To Advertise, Promote and Market Your Business

We all are looking for ways to market our businesses... Read More

7 Tips for Better Ads

The content of advertising is basically the same no matter... Read More

Promote yourself on radio for free

Unless you have become extremely popular in your personal or... Read More

10 Reasons Why Your Company Needs Custom Invitations

I am always amazed when I hear about companies who... Read More

Small Cards, Big Ideas: Alternative Uses for Business Cards

Aggressive business card marketing isn't about handing your business cards... Read More

How to Get People to Read Your Ads Like CRAZY!

Rule One :- The HeadlineThe headline should summarize the whole... Read More

Crazy Ads? Maybe Youre Just Out of The Demo!

My father called me to complain, again. He's 82 and... Read More

Ads Dont Sell - People Do !

More about advertising by BIG Mike McDanielAdvertising is not a... Read More

How to Write Ads that Pull Orders

If your ads aren't paying off then you need this... Read More

Offline Advertising Tips

Since most of us are always online and our business... Read More

Classified Ads That Get Results

Classified ads do not have the big market appeal that... Read More

The Online Equivalent of an Effective Newspaper Advertisement is FREE

Ask anybody who has been in business for a long... Read More

Using The Popularity of Celebrities and Currrent Events to Promote Your Business

In this article, we want to explore the idea of... Read More

Creating a Winning Logo

Creating a logo to get you noticed.When you're branding a... Read More

Reach vs. Frequency: Touch 100 Once or 25 Four Times?

Reach and frequency are terms generally used when planning advertising... Read More

What the Newspaper Ad Person Won?t Tell You

Newspapers are considered the PRIMARY advertising medium by 99.4% of... Read More

Measure the Response of Your Advertising Campaigns by Using Promotional Products

For most companies, gone are the days of spending money... Read More

Brand Young and You Brand for Life; Why Cinema Advertising is an Effective Tools for Marketers

In the world of advertising there are many forms of... Read More