Advertising For The Long Haul and Not the Short Term Gains

New Age Media Concepts issues its first article of many that will focus on the advertising and marketing industry. "If a young man tells his date she's intelligent, looks lovely, and is a great conversationalist, he's saying... Read More

Why Most Advertisements Stink!

Question: What do you think the most important part of any ad is? Your company name? Your telephone number? Your offer? Look at your own advertising. What stands out? What is in the largest print? If it's your company name or logo hold out your wrist so I can whack... Read More

Wheres Me Pot of Gold and Lucky Charms?

We already know this from our history books. If you want to make money today, you must first look back in time to the first time in history that a large portion of our country all tried to get rich at the same time in the same place. The first... Read More

Juice - Scam of the Decade or Opportunity of the Century

If you are an ardent web surfer and MLMer like I am, then I am sure you would have seen the sales pitch "Give away free broadband and earn 27 GBP each time". Depending on which side of the fence you are, this product is either God's gift to freebies... Read More

What?s the Score?

You may be aware that in a basketball game the assistant coaches keep an almost unending list of personal statistics for each player. Rebounds, assists, points, minutes played, etc. Why is that? Because they know that these individual statistics all add up to the bottom line. The final score.... Read More

How To Write More Powerful Brochures, Leaflets, And Catalogues

Probably the most interesting thing about brochures and leaflets is that they're seldom read in what we've come to know as the right order - as you would read a book. Rather in the same way that many people read magazines in dentists' waiting rooms, they will flick through brochures... Read More

Localized Advertising ? Door-to-Door Ad Distribution on the Fly!

Have you ever had to distribute door-hanger advertisements for your business? Have you ever employed door-to-door sales techniques to increase your brand awareness? Have you ever had to walk mile-after-mile repeating the sales pitch, over and over? Have you ever had to stand outside of an arena event and pass... Read More

Understanding Internet Banner Advertising

Banner advertising is an effective way of getting your advertising message seen on the Internet. Banner ads should not be your only online form of advertising, but they are an essential part of your online advertising mix.This article assumes that the reader knows what a banner ad looks like, but... Read More

In Advertising Bigger isn?t Always Better

If you have been following the recent advertising news you will notice that more and more major advertisers are looking to smaller ad agencies to handle their campaigns.Is it because they feel bad? Is it because they are cheaper? Or is it because they see the level of creative talent... Read More

Marketing Lessons I Learned in Chicago this Week...

I was in the fine city of Chicago this week to speak at a marketing conference. And I learned some interesting things: 1 - Traffic in Chicago is much worse than the allegedly bad traffic in Atlanta where I live. We left the hotel downtown at 3 p.m. and were... Read More

In The News:


Adweek

Snapchat Promises 'Gorgeous Advertising' With Its New Discover Channels
Adweek
Snapchat has been working on Discover for months with major media companies to plan their channels, and there will be advertising on them, according to sources. The media companies will be able to sell ads and share revenue with Snapchat, sources said ...
Snapchat launches Discover, a new media channel for brand advertisingVentureBeat
'This is not social media' — Snapchat launches Discover feature for editorial ...L.A. Biz
Messaging App Snapchat Turns Publisher PortalAdAge.com
Canada.com -TechCrunch -CNET
all 223 news articles »

Boing Boing

Testing subliminal advertising (again)
Boing Boing
This, he declared, was "subliminal advertising". Vicary thought his fellow Americans would cheer this prospect - annoying cinema and TV ads could now be replaced with his imperceptible flashes. But on both sides of the Atlantic, his announcement ...


KARE

The Super Bowl Is A Missed Advertising Opportunity With Millennials
Forbes
The Super Bowl is arguably the only time each year where traditional advertising is guaranteed to reach elusive Millennials, a powerful cohort, soon to have more spending power than any other generation. So it goes without saying that the Super Bowl is ...
Super Bowl Advertising and the Stories That Win Our Hearts and MindsHuffington Post
GoDaddy Won't Air Super Bowl Ad Showing Puppy Being Sold OnlineAdAge.com
Game changers in the Super Bowl advertising gameKARE
MLive.com -Blue MauMau -TIME
all 179 news articles »

Web Advertising Analytics Firm Moat Says It Can Track Viewable Ads and Fake ...
Wall Street Journal (blog)
Online advertisers these days have pretty straightforward, but fundamentally crucial concerns. They want to make sure their ads are viewable–i.e. that people can actually see them. And they'd like to make sure these viewable ads are being seen by ...

and more »

AdAge.com

5 Things Any Business Must Know Before Advertising on Facebook
Huffington Post
It has taken Facebook's top advertisers years of trial and error, financial loss and headaches in order to gain the knowledge it takes to consistently run profitable advertising campaigns on Facebook. For the ones who have mastered it, the sky is the ...
Facebook is trying to change the way advertisers look at socialCNET
Facebook Tells Marketers That Clicks Don't Matter, Sales DoAdAge.com
Facebook May Hijack Television's Advertising DollarsJewish Business News
Quartz -Los Angeles Times -Marketing Land
all 25 news articles »

STLtoday.com

U.S. House again passes Wagner sex advertising prohibition
STLtoday.com
WASHINGTON • Working its way through a dozen bills aimed at curbing sex trafficking, the House of Representatives Tuesday again passed a bill by Rep. Ann Wagner, R-Ballwin, that would prohibit knowingly advertising sex with minors or with people ...


Fox News

Why do teens still smoke? On addiction, advertising, and the rise of e-cigarettes
Fox News
“One of the things that's hard to discern with social media is, 'Who is a fan of a product versus a tobacco company [advertising itself]?'” Ribisl, who sits on the Tobacco Products Scientific Advisory Committee, which advises the FDA on tobacco-related ...

and more »

Unit 40 mulls advertising at sport events
Effingham Daily News
Wick cited issues with the look of advertising on the field as his main concern, which was mirrored by board member Carol Ruffner. She insisted that advertising at other schools like Charleston and Newton were either too large or not maintained properly.
Unit 40 Board Holds Off on Decision on AdvertisingEffingham's News Leader

all 2 news articles »

Adweek

The Super Bowl Is Turning Into Digital Advertising's Biggest Day
Adweek
Dan Greenberg, CEO of the ad exchange Sharethrough, noted that digital campaigns in the run-up to the Super Bowl can build buzz for a brand, as well as the spot it will air during the telecast. Out of the more than 50 advertisers that ran a Super Bowl ...
My favourite Super Bowl ad:...The Drum

all 3 news articles »

Digital Advertisers: Face The Super Bowl Reality
Forbes
The rise of digital marketing, and online video in particular, has changed the way Super Bowl advertising is done. No longer is the Super Bowl a one-day event; it is a month-long marketing program that starts weeks before the big game. As brands invest ...

Google News
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Sex in Advertising: Does it Sell?

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Doesn't that just grab you by the eyeballs and make... Read More

Your Eye Catching Publicity Flyer

Your website is done, your business cards have been delivered,... Read More

Online vs. Offline Advertising

Let's face it. Email marketing and publishing have became very... Read More

Media, the Internet, Yellow Pages, and Your Business

If you are reading this article, chances are you could... Read More

Cross Cultural Advertising

"Culture is a like dropping an Alka-seltzer into a glass... Read More

How Can All the Radio Stations Be #1?

Are you confused by all the information you receive from... Read More

Advertising - Should You Be Advertising Your Services?

You offer a reliable, quality service. You know that if... Read More

More Cheap Tricks for Promoting Your Business

In a recent article, I shared five of my top... Read More

Outdoor Sign

Many business organizations that needs to disseminate late-breaking information to... Read More