Advertising For The Long Haul and Not the Short Term Gains

New Age Media Concepts issues its first article of many that will focus on the advertising and marketing industry. "If a young man tells his date she's intelligent, looks lovely, and is a great conversationalist, he's saying... Read More

Why Most Advertisements Stink!

Question: What do you think the most important part of any ad is? Your company name? Your telephone number? Your offer? Look at your own advertising. What stands out? What is in the largest print? If it's your company name or logo hold out your wrist so I can whack... Read More

Wheres Me Pot of Gold and Lucky Charms?

We already know this from our history books. If you want to make money today, you must first look back in time to the first time in history that a large portion of our country all tried to get rich at the same time in the same place. The first... Read More

Juice - Scam of the Decade or Opportunity of the Century

If you are an ardent web surfer and MLMer like I am, then I am sure you would have seen the sales pitch "Give away free broadband and earn £27 GBP each time". Depending on which side of the fence you are, this product is either God's gift to freebies... Read More

What?s the Score?

You may be aware that in a basketball game the assistant coaches keep an almost unending list of personal statistics for each player. Rebounds, assists, points, minutes played, etc. Why is that? Because they know that these individual statistics all add up to the bottom line. The final score.... Read More

How To Write More Powerful Brochures, Leaflets, And Catalogues

Probably the most interesting thing about brochures and leaflets is that they're seldom read in what we've come to know as the right order - as you would read a book. Rather in the same way that many people read magazines in dentists' waiting rooms, they will flick through brochures... Read More

Localized Advertising ? Door-to-Door Ad Distribution on the Fly!

Have you ever had to distribute door-hanger advertisements for your business? Have you ever employed door-to-door sales techniques to increase your brand awareness? Have you ever had to walk mile-after-mile repeating the sales pitch, over and over? Have you ever had to stand outside of an arena event and pass... Read More

Understanding Internet Banner Advertising

Banner advertising is an effective way of getting your advertising message seen on the Internet. Banner ads should not be your only online form of advertising, but they are an essential part of your online advertising mix.This article assumes that the reader knows what a banner ad looks like, but... Read More

In Advertising Bigger isn?t Always Better

If you have been following the recent advertising news you will notice that more and more major advertisers are looking to smaller ad agencies to handle their campaigns.Is it because they feel bad? Is it because they are cheaper? Or is it because they see the level of creative talent... Read More

Marketing Lessons I Learned in Chicago this Week...

I was in the fine city of Chicago this week to speak at a marketing conference. And I learned some interesting things: 1 - Traffic in Chicago is much worse than the allegedly bad traffic in Atlanta where I live. We left the hotel downtown at 3 p.m. and were... Read More

In The News:


International Business Times

Facebook Just Proved It's the Future of Mobile Advertising
Wired
According to a quarterly ‚Äúsocial intelligence report‚ÄĚ from software giant Adobe, ad clicks climbed 70 percent in the year ending March 30 on the world's most popular social network, even though the number of ads shown grew just 40 percent. In other ...
Facebook, Google, Twitter in new scrum over mobile app ad gold rushCNET
Facebook (FB) Q1 2014 Earnings Preview: Profits Continue To Grow From ...International Business Times
Twitter launches native advertising service for mobile appsComputer Business Review
PFhub -The Drum -HEXUS
all 119 news articles »

$1.08M gift boosts Clemson advertising program
Greenville News
Joe and Gretchen Erwin, co-founders of advertising firm Erwin Penland, have made a second $1 million gift to Clemson University to support the Erwin Center for the Study of Advertising and Communication. Erwin_Center_1.jpg. A new classroom at the Erwin ...
Erwins' Continued Investment in Clemson University Erwin Center for the Study ...MarketWatch

all 4 news articles »

Look at Your Phone During TV Ads? Expect to See the Same Messages There
AdAge.com
"One of the biggest challenges that advertisers have right now, especially when it comes to buying broadcast television, is that up to 50% of people that are watching broadcast television are also engaging with another device," said Xaxis CEO Brian ...
Xaxis Links Broadcast Television and Mobile Device Advertising with Launch of ...Business Wire (press release)
Xaxis links broadcast TV and mobile device advertising with Xaxis SyncAdvanced Television

all 12 news articles »

Fast Company

Mobile Now Makes Up 59% Of Facebook's Advertising Revenue
Fast Company
Higher rates charged for news feed ads, which see more user engagement compared with display ads on the right rail, helped propel advertising revenue, which totaled $2.27 billion--an 82% rise from the same period last year. "That's our strongest ...
82% advertising surge lifts Facebook past Street expectationsWRAL Tech Wire
Facebook Results Surge as Ad Revenue Keeps ClimbingWall Street Journal
Facebook Ad Juggernaut Rolls On Amid Mega-Deals For WhatsApp, Oculus VRAdAge.com
BBC News -International Business Times -Washington Post
all 254 news articles »

Accounts and People of Note in the Advertising Industry
New York Times
The American Association of Advertising Agencies named the winners of the 2014 O'Toole Awards for Creative Excellence and Media Excellence. In the agency category, the winners were BBDO New York, part of the BBDO Worldwide unit of the Omnicom ...


BrightLine Partners With Millward Brown Digital on Connected TV Advertising ...
Lost Remote
BrightLine, a leading connected TV advertising company, just announced a partnership with Millward Brown Digital, a leading advertising effectiveness research company. BrightLine's UXTV product currently allows connected TV advertisers to integrate ...


SFGate

Aereo service can benefit broadcasters' advertising model
Boston Globe
Meanwhile, the Internet for the first time surpassed broadcast TV as the largest advertising market, surging to $42.8 billion in 2013 from $36.6 billion the year before, according to a new report from the Interactive Advertising Bureau. That's an ...
Justices show concern in Internet TV caseThe Register-Guard

all 743 news articles »

AdAge.com

Advertisers Go to Brand Camp With YouTube Stars
AdAge.com
YouTube organized the boot camp to "treat advertisers like content creators," said YouTube's director of content strategy Jamie Byrne, who oversees the Brand Partner Program. There's more to it than that. The Brand Partner Program is a big part of ...

and more »

Fast Company

Heart Marketing: 4 Companies That Include Customers In Their Advertising
Fast Company
As media campaigns become increasingly 360 degree--with Facebook pages, hashtags, and digital reach becoming an integral part of so-called "traditional" advertising--brands are looking more to their fans to chime in and tell their stories. User ...


AdAge.com

Google Ramps Up in Fight for App Advertising
AdAge.com
Consumers have been able to open pages within apps via organic search results on mobile since November, but now the company is offering the capability to paid search advertisers. The news comes a weeks after Twitter started selling app install ads, ...
4 Google Adwords Changes That Make Mobile App Advertising BetterInc.com
Google To Offer Targeted Mobile App Install Ads In Search And YouTube ...TechCrunch
Twitter, Google Add Products in Rivalry for Mobile-Ad DominanceBusinessweek
Livemint
all 83 news articles »
Google News
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Humor in Advertising

Many of the most memorable ad campaigns around tend to... Read More

How Can All the Radio Stations Be #1?

Are you confused by all the information you receive from... Read More

How To Create A Better Brochure

Having a quality brochure makes a positive impression on a... Read More

How To Make A Fortune With FREE Advertising!

How To Gain FREE Advertising That Will Make You Rich!Okay-Just... Read More

See How to Advertise and Gain More Money to Blast Another Project

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Indoor LED Displays

To promote the audience, staff, customers and other people the... Read More

Tips for Using Paid Advertising

Quite a few business out there can't survive without some... Read More

13 Facts About Newspaper Advertising

Advertising in the paper works for many people in business.... Read More

Advertising: 10 Powerful Secrets To Help You Sell Your Ad Space Like Crazy

If you want to sell more ad spaces, you must... Read More

7 Essential Elements for Profit-Pulling Ads

Advertising will make or break your business. It is crucial... Read More

LED Score Boards

LED scoreboards can be utilized in most of the sporting... Read More

Business Plan Appeal ? Five Rules For Writing Attention Grabbing Headlines

The success of a business plan stands or falls on... Read More

A $40 Million Dollar Little Known Referral Strategy

Would you like to know how a car wash chain... Read More

Direct Response Advertising; Radio vs TV

Radio advertising vs. television advertisingMany new advertisers assume that they... Read More

For All Those People Who Struggle With Benefits and Features

For Everyone Who Has Ever Struggled Sorting Out Benefits From... Read More

Commercial: Consumer - Discounts - Misleading Advertising

Marketing is an important tool for attracting customers. It is... Read More

Create Your Own Business Cards, Part 1

In this lesson, we will create a business card, using... Read More

Why Most Advertisements Stink!

Question: What do you think the most important part of... Read More

The Not-So-Hidden Persuaders: The Power of The Media Upon Us All

In 1957, a perspicacious young journalist from Pennsylvania named Vance... Read More

15 Tips for Better Yellow Page Ads

Yellow Pages advertising is one of the most popular forms... Read More

Magnetic Business Cards: Make Your Marketing Message Stick

What is it about magnets that draw people to leave... Read More

Where To Call For Free Advertising And Free Business Advice

Believe it or not, there are plenty of opportunities out... Read More

3 Simple But Powerful Off-Line Advertising Strategies

There are several ways to advertise and get the word... Read More

Outdoor Sign

Many business organizations that needs to disseminate late-breaking information to... Read More

How To Tame The Buying Beast Inside Your Customer

What if you can understand and control your customer's mind?... Read More