Advertising For The Long Haul and Not the Short Term Gains

New Age Media Concepts issues its first article of many that will focus on the advertising and marketing industry. "If a young man tells his date she's intelligent, looks lovely, and is a great conversationalist, he's saying... Read More

Why Most Advertisements Stink!

Question: What do you think the most important part of any ad is? Your company name? Your telephone number? Your offer? Look at your own advertising. What stands out? What is in the largest print? If it's your company name or logo hold out your wrist so I can whack... Read More

Wheres Me Pot of Gold and Lucky Charms?

We already know this from our history books. If you want to make money today, you must first look back in time to the first time in history that a large portion of our country all tried to get rich at the same time in the same place. The first... Read More

Juice - Scam of the Decade or Opportunity of the Century

If you are an ardent web surfer and MLMer like I am, then I am sure you would have seen the sales pitch "Give away free broadband and earn 27 GBP each time". Depending on which side of the fence you are, this product is either God's gift to freebies... Read More

What?s the Score?

You may be aware that in a basketball game the assistant coaches keep an almost unending list of personal statistics for each player. Rebounds, assists, points, minutes played, etc. Why is that? Because they know that these individual statistics all add up to the bottom line. The final score.... Read More

How To Write More Powerful Brochures, Leaflets, And Catalogues

Probably the most interesting thing about brochures and leaflets is that they're seldom read in what we've come to know as the right order - as you would read a book. Rather in the same way that many people read magazines in dentists' waiting rooms, they will flick through brochures... Read More

Localized Advertising ? Door-to-Door Ad Distribution on the Fly!

Have you ever had to distribute door-hanger advertisements for your business? Have you ever employed door-to-door sales techniques to increase your brand awareness? Have you ever had to walk mile-after-mile repeating the sales pitch, over and over? Have you ever had to stand outside of an arena event and pass... Read More

Understanding Internet Banner Advertising

Banner advertising is an effective way of getting your advertising message seen on the Internet. Banner ads should not be your only online form of advertising, but they are an essential part of your online advertising mix.This article assumes that the reader knows what a banner ad looks like, but... Read More

In Advertising Bigger isn?t Always Better

If you have been following the recent advertising news you will notice that more and more major advertisers are looking to smaller ad agencies to handle their campaigns.Is it because they feel bad? Is it because they are cheaper? Or is it because they see the level of creative talent... Read More

Marketing Lessons I Learned in Chicago this Week...

I was in the fine city of Chicago this week to speak at a marketing conference. And I learned some interesting things: 1 - Traffic in Chicago is much worse than the allegedly bad traffic in Atlanta where I live. We left the hotel downtown at 3 p.m. and were... Read More

In The News:


This video advertising startup just raised $2.8M to do its thing in more places
VentureBeat
“This round is going to allow ViralGains to scale up our advertising technology platform to bring on more advertisers who can buy video ad placements from us, and more publishers who can create revenue from those ad placements.” said ViralGains CEO Jay ...

and more »

Forbes

Quantcast Is Working To Transform Advertising
Forbes
Feldman's background was in analyzing data to detect financial fraud. But he and his co-founder, Paul Sutter, were wondering how that process would work in online advertising. The problem was that neither of them knew much about the business.


Entrepreneur

Refine Your Advertising Language With These 5 Strategies
Entrepreneur
The persona of your business cannot be distinct if your advertising content is a customized version of familiar slogans. Ads that strike an emotional chord or bring about an immediate response don't do so by recycling generic material, even if that ...


AdAge.com

YouTube Effort Boosts Awareness, But What About Ad Sales?
AdAge.com
Advertisers and their wallets tend to follow people's eyeballs. And considering that YouTube timed the campaign's first two phases to major advertising events (the Digital NewFronts and Cannes Lions festival), advertisers appear to be as much the ...

and more »

Wall Street Journal

Advertising's New Frontier: Talk to the Bot
Wall Street Journal
This month, with little fanfare, the most popular chat app among teens in the U.S. launched a feature that could be the future of advertising. Or, at the least, it marks the dawn of a new age in how brands engage. People conversing directly with brands ...

and more »

Time Warner To Benefit As TNT's New Programming Boosts Advertising And ...
Forbes
Higher ratings translate into higher advertising income as well as licensing and subscription revenues for the content owners. TNT's advertising as well as subscription revenues have been on an uptrend over the past few years, but a decline in ratings ...

and more »

Top of the List: Advertising agencies
Kansas City Business Journal
For the full List, subscribers can take a look at the print edition of the Kansas City Business Journal. The List also includes full address, 2013 local capitalized billings, specialties, clients and top local executives. (Subscribers, view the full ...


4 Kinds of Bad Advertising Millennials Have Killed Off
Wired
millennials. Getty. We've all felt the brunt of annoying and gimmicky advertising. Often brands try desperately to appeal to us by hopping on the latest trend, slang phrase, or pop star, only to fall flat—or produce the total opposite response of what ...

and more »

TDC awards advertising contract to McBride Marketing
Florida Today
Evok Advertising was third, and received no first-place votes. This was the same order of finish as when a separate panel, Tourist Development Council's Marketing Committee, earlier this month narrowed the six applicants for the contract to three ...

and more »

Boston.com

Fox Sports restores advertising to WEEI and Entercom
Awful Announcing
Fox took a dramatic step in standing up for Erin Andrews in the wake of repeated meathead comments from Kirk Minihane of WEEI in Boston. The network removed all advertising not just from WEEI, but from parent station Entercom, which controls over 100 ...
Fox restores advertising on WEEI, EntercomBoston Globe

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How To Write More Powerful Brochures, Leaflets, And Catalogues

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