Advertising For The Long Haul and Not the Short Term Gains

New Age Media Concepts issues its first article of many that will focus on the advertising and marketing industry. "If a young man tells his date she's intelligent, looks lovely, and is a great conversationalist, he's saying... Read More

Why Most Advertisements Stink!

Question: What do you think the most important part of any ad is? Your company name? Your telephone number? Your offer? Look at your own advertising. What stands out? What is in the largest print? If it's your company name or logo hold out your wrist so I can whack... Read More

Wheres Me Pot of Gold and Lucky Charms?

We already know this from our history books. If you want to make money today, you must first look back in time to the first time in history that a large portion of our country all tried to get rich at the same time in the same place. The first... Read More

Juice - Scam of the Decade or Opportunity of the Century

If you are an ardent web surfer and MLMer like I am, then I am sure you would have seen the sales pitch "Give away free broadband and earn Ł27 GBP each time". Depending on which side of the fence you are, this product is either God's gift to freebies... Read More

What?s the Score?

You may be aware that in a basketball game the assistant coaches keep an almost unending list of personal statistics for each player. Rebounds, assists, points, minutes played, etc. Why is that? Because they know that these individual statistics all add up to the bottom line. The final score.... Read More

How To Write More Powerful Brochures, Leaflets, And Catalogues

Probably the most interesting thing about brochures and leaflets is that they're seldom read in what we've come to know as the right order - as you would read a book. Rather in the same way that many people read magazines in dentists' waiting rooms, they will flick through brochures... Read More

Localized Advertising ? Door-to-Door Ad Distribution on the Fly!

Have you ever had to distribute door-hanger advertisements for your business? Have you ever employed door-to-door sales techniques to increase your brand awareness? Have you ever had to walk mile-after-mile repeating the sales pitch, over and over? Have you ever had to stand outside of an arena event and pass... Read More

Understanding Internet Banner Advertising

Banner advertising is an effective way of getting your advertising message seen on the Internet. Banner ads should not be your only online form of advertising, but they are an essential part of your online advertising mix.This article assumes that the reader knows what a banner ad looks like, but... Read More

In Advertising Bigger isn?t Always Better

If you have been following the recent advertising news you will notice that more and more major advertisers are looking to smaller ad agencies to handle their campaigns.Is it because they feel bad? Is it because they are cheaper? Or is it because they see the level of creative talent... Read More

Marketing Lessons I Learned in Chicago this Week...

I was in the fine city of Chicago this week to speak at a marketing conference. And I learned some interesting things: 1 - Traffic in Chicago is much worse than the allegedly bad traffic in Atlanta where I live. We left the hotel downtown at 3 p.m. and were... Read More

In The News:


Wall Street Journal

Facebook Woos Chinese Advertisers
Wall Street Journal
BEIJING—In China, Facebook is banned—and ramping up efforts to make money. Facebook Inc. is hiring in Hong Kong, has tapped a second local partner to reach advertisers and is waging a charm campaign to draw more business from Chinese companies ...

and more »

Adweek

24 Hours in Advertising: Monday, March 30, 2015
Adweek
Gigi Hadid is one of the best-known faces of the millennial model movement dubbed 'Instagirls' by Vogue. Photo: Alexei Hay. Here's everything you need to know about the last 24 hours in advertising, in case you blinked. Buzzing on Adweek: How ...

and more »

The Daily Star

Publishers and adblockers are in a battle for online advertising
Financial Times
More than 140m people, or 5 per cent of the world's online population, are estimated to use software such as Adblock Edge and Adblock Plus to prevent advertising from appearing on web pages. A study by Adobe and PageFair found that the number of ...
Publishers and adblockers in online battleThe Daily Star

all 2 news articles »

Moneycontrol.com

No pseudo advertising for Municipal bonds; disclosures must: Sebi
Economic Times
NEW DELHI: Municipalities proposing to issue and list municipal bonds can't indulge in pseudo advertising under the garb of 'promotional or educational' activities at time of raising funds from investors and they will have to follow a strict disclosure ...
No pseudo advertising for Muni bonds; disclosures must:SebiMoneycontrol.com

all 15 news articles »

The Independent

Advertising Week: In such an uncertain market, 'Paranoia Week' would be a ...
The Independent
In terms of celebrity speakers, sponsors and general buzz, the European incarnation of Advertising Week – hosted in London last week – was a landmark success. Perhaps the most telling criticism however, came from Sir Martin Sorrell in a session on ...


Business Insider

Yahoo's recovery is so weak it will be overtaken by Twitter on digital display ...
Business Insider
However, the display ad portion of that is an important indicator as display is the largest sector of digital advertising, the US is the largest digital ad market, and Yahoo used to be the leader in US display until 2011 when both Google and Facebook ...

and more »

Morals in Advertising: Paleo Blogger Does Voiceover Work For Coca-Cola and ...
MediaPost Communications
As proof yet again that morals are non-existent in advertising, it's been revealed that paleo food blogger Charlotte Carr has been doing voiceover work for the likes of crap food brands KFC, Coca-Cola and Cadbury's (actually, actual chocolate minus all ...

and more »

The Consumerist

FTC's Auto Industry Crackdown Includes Deceptive Advertising, Fraudulent Add ...
The Consumerist
In addition to complaints involving add-ons, a significant portion of Operation Ruse Control focused on dealerships' use of deceptive advertising. Rich said that deceptive advertising – including the promises of zero percent financing, and no down ...

and more »

University of Texas at Austin News

Alcohol Advertising Has Little Effect on Overall Consumption, Study Finds
University of Texas at Austin News
AUSTIN, Texas — Despite alcohol advertising facing increasing regulatory pressure in the U.S. and abroad, new research from The University of Texas at Austin shows that advertising has little if any effect on overall alcohol consumption. In a study ...


Congress candidate Chameli Sarkar copies PM Narendra Modi's advertising ...
Economic Times
KOLKATA: A Congress candidate in Kolkata has brazenly copied Prime Minister Narendra Modi's Lok Sabha advertising campaign for the upcoming Kolkata Municipal Corporation (KMC) general elections in the state, which will be held on April 18. Chameli ...

Google News
Showing 1 - 10 of 362 Articles
« Previous
1 2 3 4 5 6 7 8 9 10 11 12 13 14 15 16 17 18 19 20 21 22 23 24 25 26 27 28 29 30 31 32 33 34 35 36 37
Next »

Direct Mail Rules of Thumb

First and foremost - You should identify your target market.... Read More

Add More Pizzazz To Your Ad For More Profits

I recently completed a Marketing Makeover for an Ad that... Read More

How To Make Your Yellow Page Ads Work

I hear it often, "advertising in the Yellow Pages directory... Read More

Secrets And Top-Tips Of Mail Order Advertising

Good Advertising creates more production, thus greater consumption, faster turnover... Read More

Take Advantage of Your Foes

Let's take an example that is easy to check: I... Read More

Latino Television Programs Fill a Void in Hispanic Advertising; While Advertisers Look to Attract

Advertisers that are beginning to focus on the young Hispanic... Read More

How to Use the 3 Most Common Direct Marketing Measurements to Increase Your Profits!

John Wanamaker, a 19th century entrepreneur, once famously made the... Read More

9 Tips for Better Billboards

It is a given that billboard advertising "outdoor" is not... Read More

Does Your Brochure Pass the Test - Or is It Headed for the Trash? Part Two

In part one of this article we discussed the importance... Read More

What Is Most Important ? Copy Or Pic?

When, some little time ago now, I first descended upon... Read More

Marketing Messages with Add Zest & Appeal

Boring is one thing you can't afford to be when... Read More

How To Track Your Advertising Like A Hawk

Tired of pouring endless money into advertising? Do you wonder... Read More

Books, Bibles and Fast-Talkers

Every community has 'em. Fast talkers who roll into town... Read More

Advertising Headlines and How to Write Them

1. Attract prospects with your headline Use your headline as... Read More

How To Get Big Sponsorship Money for Your Band, Tour, Event or Production

Touring is a bands greatest opportunity for success. But, touring... Read More

How To Use Pictures To Immediately Start Increasing The Response Rates Of Your Marketing

There should only be one, over-riding reason why you're doing... Read More

Where To Call For Free Advertising And Free Business Advice

Believe it or not, there are plenty of opportunities out... Read More

How to Save Money by Making Your Own Sign

In the sign industry we commonly refer to the material... Read More

Tips for Using Paid Advertising

Quite a few business out there can't survive without some... Read More

Fax Broadcast Services Get Your Message to Millions

If your company is one of those innovative businesses that... Read More

Media Savvy ? Media Skills For Rural Women

The ability to lead, persuade and influence are integral skills... Read More

How to Get People to Read Your Ads Like CRAZY!

Rule One :- The HeadlineThe headline should summarize the whole... Read More

The Secrets of High Money Classified Ads

When used effectively, classified ads can be one of the... Read More

Measure the Response of Your Advertising Campaigns by Using Promotional Products

For most companies, gone are the days of spending money... Read More

How Can All the Radio Stations Be #1?

Are you confused by all the information you receive from... Read More