Advertising For The Long Haul and Not the Short Term Gains

New Age Media Concepts issues its first article of many that will focus on the advertising and marketing industry. "If a young man tells his date she's intelligent, looks lovely, and is a great conversationalist, he's saying... Read More

Why Most Advertisements Stink!

Question: What do you think the most important part of any ad is? Your company name? Your telephone number? Your offer? Look at your own advertising. What stands out? What is in the largest print? If it's your company name or logo hold out your wrist so I can whack... Read More

Wheres Me Pot of Gold and Lucky Charms?

We already know this from our history books. If you want to make money today, you must first look back in time to the first time in history that a large portion of our country all tried to get rich at the same time in the same place. The first... Read More

Juice - Scam of the Decade or Opportunity of the Century

If you are an ardent web surfer and MLMer like I am, then I am sure you would have seen the sales pitch "Give away free broadband and earn 27 GBP each time". Depending on which side of the fence you are, this product is either God's gift to freebies... Read More

What?s the Score?

You may be aware that in a basketball game the assistant coaches keep an almost unending list of personal statistics for each player. Rebounds, assists, points, minutes played, etc. Why is that? Because they know that these individual statistics all add up to the bottom line. The final score.... Read More

How To Write More Powerful Brochures, Leaflets, And Catalogues

Probably the most interesting thing about brochures and leaflets is that they're seldom read in what we've come to know as the right order - as you would read a book. Rather in the same way that many people read magazines in dentists' waiting rooms, they will flick through brochures... Read More

Localized Advertising ? Door-to-Door Ad Distribution on the Fly!

Have you ever had to distribute door-hanger advertisements for your business? Have you ever employed door-to-door sales techniques to increase your brand awareness? Have you ever had to walk mile-after-mile repeating the sales pitch, over and over? Have you ever had to stand outside of an arena event and pass... Read More

Understanding Internet Banner Advertising

Banner advertising is an effective way of getting your advertising message seen on the Internet. Banner ads should not be your only online form of advertising, but they are an essential part of your online advertising mix.This article assumes that the reader knows what a banner ad looks like, but... Read More

In Advertising Bigger isn?t Always Better

If you have been following the recent advertising news you will notice that more and more major advertisers are looking to smaller ad agencies to handle their campaigns.Is it because they feel bad? Is it because they are cheaper? Or is it because they see the level of creative talent... Read More

Marketing Lessons I Learned in Chicago this Week...

I was in the fine city of Chicago this week to speak at a marketing conference. And I learned some interesting things: 1 - Traffic in Chicago is much worse than the allegedly bad traffic in Atlanta where I live. We left the hotel downtown at 3 p.m. and were... Read More

In The News:


New York Times

Environment Is Grabbing Big Role in Ads for Campaigns
New York Times
In Kentucky and West Virginia, where many rely on jobs in the coal industry, political advertisements from both parties have been overwhelmingly pro-coal. In states likely to be battlegrounds during the 2016 presidential race, groups like NextGen ...

and more »

The Advertising Game: How Brands Like Chipotle, Google And Gap Rise Above ...
Forbes
In a talk entitled, “Is Advertising Dead?” panelists Raymond Braun (LGBT marketing lead for Google and YouTube), Todd Hunter (creative executive at talent agency CAA), Rachel Tipograph (a former Gap marketing exec and now founder and CEO of TIPO ...


Business Insider

OMNICOM: There's A Clear Shift Happening In TV Advertising
Business Insider
Omnicom Group, the world's second largest advertising holding company by revenue, just gave the market another major indication that TV dollars are moving to digital. Speaking on the company's third-quarter earnings call Tuesday, Omnicom Group CEO ...
Programmatic Ad Tech Dominates Omnicom Earnings CallAdAge.com

all 7 news articles »

Truth in advertising? Not in political seasons
Herald Times Reporter
That is apparent from a recent GOP television ad accusing Democratic attorney general candidate Susan Happ of letting a pipe bomb builder go free shortly after charges were filed against him. The ad, as the legal establishment is fond of saying ...

and more »

Spanish Fort agrees to settle digital billboard lawsuit filed against Lamar ...
AL.com
In the lawsuit filed in November 2011 against Lamar Advertising of Mobile as well as Louisiana-based TLC Properties Inc., the city argued that the sign was converted to digital billboard without obtaining a proper permit and violated Spanish Fort's ...


Bloomberg

HSBC Advertising Hijacked in Hong Kong Democracy Tussle
Bloomberg
HSBC Holdings Plc (5), Europe's biggest bank, was unwittingly drawn into Hong Kong's democracy debate after activists hijacked one of the lender's advertising campaigns to spread their message. A poster featuring two identical pictures of a young woman ...
Hong Kong activists hijack HSBC advertisingHITC

all 3 news articles »

NBC Chicago

Suspected Serial Killer Used Online Advertising Site to Meet Victim
NBC Chicago
Murder victim Afrikka Hardy's ad on Backpage.com is one of thousands posted daily to the website offering sex for money. The 19-year-old woman was one of seven women, all sex workers, found dead in Northwest Indiana over the weekend, the victims of a ...

and more »

Adweek

Digital Video Advertising Revenues Hit Record - $1.5B Already in 2014 [Report]
ReelSEO
Online ad revenues hit an all-time high in the U.S. in the first part of 2014 at a record $23.1 billion. That's an increase of 15% from the first half of 2013, and digital video played a major role for advertisers looking for the best ROI on their ...
ROI still elusive but mobile advertisers say 'bombs away' regardlessNew York Business Journal (blog)
BuzzFeed to Retain Seat Among IAB's Advertising EliteAdweek
Internet, digital video advertising revenue tops $21BNRapid tv news
MediaPost Communications -BizReport
all 26 news articles »

Variety

Snapchat Scares Up Advertising Business with 'Ouija'
Variety
Universal Pictures became the first company to distribute an advertisement on Snapchat, using the social-media app to promote “Ouija” over the weekend. A 20-second trailer for the upcoming horror film based on Hasbro Studio's boardgame appeared in the ...
Snapchat's First Advertiser: Messaging Service Is Like TVAdAge.com
And the first advertisement on Snapchat is…Washington Post (blog)
Snapchat's advertising push beginsCNET
brandchannel.com -Memeburn
all 177 news articles »

USA TODAY

Yahoo Now Makes More Money From Search Ads Than Banners
AdAge.com
Revenue from search advertising grew for the third straight quarter, this time by 4% year-over-year to $452 million. While Yahoo didn't get people to click on any more search ads than they did a year ago, it was able to get advertisers to pay 17% more ...
Yahoo posts gains in sales, profits but pressure still onUSA TODAY
Growth for Yahoo, at Last, but Strategy Is No ClearerNew York Times
Q&A: Marissa Mayer on Yahoo's Mobile FutureWall Street Journal (blog)
seattlepi.com -MediaPost Communications
all 332 news articles »
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Outdoor Sign

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Touring is a bands greatest opportunity for success. But, touring... Read More

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If you are creating a brochure, make sure you follow... Read More

Cross Cultural Advertising

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Advertising Headlines and How to Write Them

1. Attract prospects with your headline Use your headline as... Read More

Tips On Writing a Successful Ad

When knowledge is based on truth it is powerful!When it... Read More