Advertising For The Long Haul and Not the Short Term Gains

New Age Media Concepts issues its first article of many that will focus on the advertising and marketing industry. "If a young man tells his date she's intelligent, looks lovely, and is a great conversationalist, he's saying... Read More

Why Most Advertisements Stink!

Question: What do you think the most important part of any ad is? Your company name? Your telephone number? Your offer? Look at your own advertising. What stands out? What is in the largest print? If it's your company name or logo hold out your wrist so I can whack... Read More

Wheres Me Pot of Gold and Lucky Charms?

We already know this from our history books. If you want to make money today, you must first look back in time to the first time in history that a large portion of our country all tried to get rich at the same time in the same place. The first... Read More

Juice - Scam of the Decade or Opportunity of the Century

If you are an ardent web surfer and MLMer like I am, then I am sure you would have seen the sales pitch "Give away free broadband and earn 27 GBP each time". Depending on which side of the fence you are, this product is either God's gift to freebies... Read More

What?s the Score?

You may be aware that in a basketball game the assistant coaches keep an almost unending list of personal statistics for each player. Rebounds, assists, points, minutes played, etc. Why is that? Because they know that these individual statistics all add up to the bottom line. The final score.... Read More

How To Write More Powerful Brochures, Leaflets, And Catalogues

Probably the most interesting thing about brochures and leaflets is that they're seldom read in what we've come to know as the right order - as you would read a book. Rather in the same way that many people read magazines in dentists' waiting rooms, they will flick through brochures... Read More

Localized Advertising ? Door-to-Door Ad Distribution on the Fly!

Have you ever had to distribute door-hanger advertisements for your business? Have you ever employed door-to-door sales techniques to increase your brand awareness? Have you ever had to walk mile-after-mile repeating the sales pitch, over and over? Have you ever had to stand outside of an arena event and pass... Read More

Understanding Internet Banner Advertising

Banner advertising is an effective way of getting your advertising message seen on the Internet. Banner ads should not be your only online form of advertising, but they are an essential part of your online advertising mix.This article assumes that the reader knows what a banner ad looks like, but... Read More

In Advertising Bigger isn?t Always Better

If you have been following the recent advertising news you will notice that more and more major advertisers are looking to smaller ad agencies to handle their campaigns.Is it because they feel bad? Is it because they are cheaper? Or is it because they see the level of creative talent... Read More

Marketing Lessons I Learned in Chicago this Week...

I was in the fine city of Chicago this week to speak at a marketing conference. And I learned some interesting things: 1 - Traffic in Chicago is much worse than the allegedly bad traffic in Atlanta where I live. We left the hotel downtown at 3 p.m. and were... Read More

In The News:


Wall Street Journal

Mobile-Ad Spending Leaps, but Trails User Growth
Wall Street Journal
After less than a decade of existence, smartphones and tablets this year will draw more money from advertisers than the centuries-old newspaper industry or the nearly century-old radio sector, a sign of just how rapidly technology is transforming media ...
Mobile Ad Spending Expands, but Still Doesn't Match User GrowthAdweek
Mobile ads generating billions in revenueNews10.net
Digital global ad spend may rise to $545bn by 2014BusinessDay

all 5 news articles »

New York Times

CBS Outdoor in $690 Million Deal for Advertising Assets
New York Times
CBS Outdoor Americas announced on Monday that it had agreed to acquire outdoor advertising businesses from Van Wagner Communications for $690 million in cash. The acquisition comes just four months after CBS Outdoor was spun out of CBS, the ...
CBS Outdoor Americas To Buy Certain Outdoor Advertising Businesses For ...RTT News
CBS Outdoor Buys Bulk of Van Wagner's BillboardsTheStreet.com
CBS Outdoor to buy billboards from Van WagnerGreenfield Daily Reporter
Yahoo Finance (blog)
all 66 news articles »

Inside Facebook

The World Cup effect: How Facebook advertisers went big for Q2
Inside Facebook
Our portfolio of Fortune 500 advertisers nearly doubled total spend with us in Q2 versus Q1. We saw a lot of investment around the winter Olympics, but the World Cup was a whole different scale. It laid to rest any question about the potential of ...


Re/code

Twitter's New User Pitch Means a New Advertising Pitch, Too
Re/code
Twitter is trying to tell Wall Street that it doesn't have a user problem. Just a counting problem. In recent months, the company has been telling investors not just to focus on the number of people who use the service once a month – its “active user ...


2 Stocks That Have Survived the Demise of Traditional Media Advertising
Motley Fool
Recent research by Kantar Media indicated that traditional media advertising is losing market share to new media advertising in the U.S. While media spending for Internet display advertising grew by a 7.2% CAGR from 2008 to 2013, advertising demand for ...


Content Marketing, Native Advertising, and the Limits of Programmatic
ClickZ
While native advertising can't really go programmatic, content marketing can, and can scale, yet another sign that programmatic is changing the digital advertising landscape as we know it. Content marketing is generally understood as the creation and ...


The Moscow Times

Putin Signs Controversial Law Banning Advertising on Paid TV
The Moscow Times
The law, which will go into effect on Jan. 1, 2015, bans advertising on all subscription channels as well as on channels that can only be viewed with a decoding device. Excluded from the ban are all "national, compulsory, universally accessible ...
Putin Bans Advertising on Pay Channels Amid Ukraine TensionsMoneynews

all 6 news articles »

Accounts and People of Note in the Advertising Industry
New York Times
Laura Desmond, global chief executive of the Starcom MediaVest Group, was named chairwoman of the Advertising Council, New York, through June 2015. She succeeds Debra L. Lee, chairwoman and chief executive of BET Networks, part of Viacom.


Economic Times

Omnicom's revenue rises as clients spend more on advertising
Fox Business
Omnicom Group Inc, the largest U.S. advertising company, reported better-than-expected quarterly revenue and profit, led by increased spending on advertising by clients. After the $35 billion merger of Omnicom and France's Publicis fell apart in May ...
As Failed Merger Recedes, Omnicom Revenue and Income Growth Picks UpAdAge.com
Advertising company Omnicom's revenue rises as clients spend moreEconomic Times
Omnicom profits up on advertising growthFinancial Times
CampaignLive -MediaPost Communications
all 98 news articles »

VentureBeat

Linkedin + Bizo: LinkedIn solidifies lead within B2B enterprise advertising
VentureBeat
LinkedIn announced today via its marketing blog that it has acquired B2B marketing platform Bizo for $175M, its second acquisition this year after acquiring data insights and technology company Bright back in February. This acquisition marks yet ...
LinkedIn Acquires Bizo, Expands Business Marketing, Advertising SupportMediaPost Communications
LinkedIn to buy advertising technology company Bizo for $175 millionFox Business

all 92 news articles »
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