Advertising For The Long Haul and Not the Short Term Gains

New Age Media Concepts issues its first article of many that will focus on the advertising and marketing industry. "If a young man tells his date she's intelligent, looks lovely, and is a great conversationalist, he's saying... Read More

Why Most Advertisements Stink!

Question: What do you think the most important part of any ad is? Your company name? Your telephone number? Your offer? Look at your own advertising. What stands out? What is in the largest print? If it's your company name or logo hold out your wrist so I can whack... Read More

Wheres Me Pot of Gold and Lucky Charms?

We already know this from our history books. If you want to make money today, you must first look back in time to the first time in history that a large portion of our country all tried to get rich at the same time in the same place. The first... Read More

Juice - Scam of the Decade or Opportunity of the Century

If you are an ardent web surfer and MLMer like I am, then I am sure you would have seen the sales pitch "Give away free broadband and earn £27 GBP each time". Depending on which side of the fence you are, this product is either God's gift to freebies... Read More

What?s the Score?

You may be aware that in a basketball game the assistant coaches keep an almost unending list of personal statistics for each player. Rebounds, assists, points, minutes played, etc. Why is that? Because they know that these individual statistics all add up to the bottom line. The final score.... Read More

How To Write More Powerful Brochures, Leaflets, And Catalogues

Probably the most interesting thing about brochures and leaflets is that they're seldom read in what we've come to know as the right order - as you would read a book. Rather in the same way that many people read magazines in dentists' waiting rooms, they will flick through brochures... Read More

Localized Advertising ? Door-to-Door Ad Distribution on the Fly!

Have you ever had to distribute door-hanger advertisements for your business? Have you ever employed door-to-door sales techniques to increase your brand awareness? Have you ever had to walk mile-after-mile repeating the sales pitch, over and over? Have you ever had to stand outside of an arena event and pass... Read More

Understanding Internet Banner Advertising

Banner advertising is an effective way of getting your advertising message seen on the Internet. Banner ads should not be your only online form of advertising, but they are an essential part of your online advertising mix.This article assumes that the reader knows what a banner ad looks like, but... Read More

In Advertising Bigger isn?t Always Better

If you have been following the recent advertising news you will notice that more and more major advertisers are looking to smaller ad agencies to handle their campaigns.Is it because they feel bad? Is it because they are cheaper? Or is it because they see the level of creative talent... Read More

Marketing Lessons I Learned in Chicago this Week...

I was in the fine city of Chicago this week to speak at a marketing conference. And I learned some interesting things: 1 - Traffic in Chicago is much worse than the allegedly bad traffic in Atlanta where I live. We left the hotel downtown at 3 p.m. and were... Read More

In The News:


Fortune

There's a ticking time bomb inside the online advertising market
Fortune
Audiences are going elsewhere, whether it's to social networks like Facebook or digital-only competitors such as BuzzFeed, and so advertising revenues continue to fall—not just for print, but for digital and video and pretty much everything. But there ...

and more »

Fast Company

Why The AOL And Microsoft Advertising Deal Matters
Fast Company
AOL just made their first major post-Verizon acquisition business play, and it's a doozy: The increasingly advertising-centric AOL is taking over Microsoft's display ad business on Xbox, Skype, and other products. By making the agreement, AOL just got ...
Microsoft's display ad partnership with AOL is just a 'sweetener' for bigger ...WinBeta
Microsoft set to Shut Display Advertising BusinessThe Bell Jar
Microsoft Hands Over Advertising Business to AOLAndroid Headlines - Android News
Computerworld -Apex Tribune -Financialbuzz.com
all 82 news articles »

VentureBeat

Cannes Lions: Advertising and marketing execs slowly learning to love their ...
VentureBeat
New platforms, Big Data, and the growth in mobile and cloud computing are forcing big changes on the advertising and marketing industries. The rise of new digital startups and influential giants like Google and Facebook could be seen and felt across ...

and more »

Business Insider

So long and thanks for all the ads! Here's why Microsoft is exiting the $74 ...
Business Insider
Up to 1,200 Microsoft Advertising employees will be shifting over to AOL, which will absorb the direct sales of ads across Microsoft's content sites including MSN in its nine biggest markets, which includes the US and the UK. Adtech company AppNexus ...
Microsoft Will Power AOL Search, Transfer Some Advertising Work As It Sheds ...TechCrunch
Bits | Daily Report: AOL to Take Over Display Advertising for MicrosoftNew York Times (blog)
Microsoft gets out of advertising, sells display ads division to AOL, AppNexusChristian Science Monitor
Wall Street Journal (blog) -BetaNews -AdAge.com
all 421 news articles »

Pulse

The End of Advertising As We Know It
Pulse
Likewise, more and more when you do come upon television advertising, instead of its being a seamless part and parcel of the television experience, a minor toll, it can appear as a quite unnatural and discordant, even fairly incomprehensible, moment—a ...

and more »

Wall Street Journal (blog)

Native Advertising Tech Firm Nativo Raises $20 Million in New Funding
Wall Street Journal (blog)
Many advertisers have been looking to produce more sponsored content for the Web, which often takes the form of blog posts or articles designed to resemble editorial content. Often, these sponsor-produced articles are placed within editorial feeds on ...

and more »

BBC News

Facebook to share advertising revenue with video creators
BBC News
Facebook is to start paying some video creators for uploading their clips to the platform. The company is launching a Suggested Videos feed that curates a sequence of clips, interspersed with adverts. Videos that keep people watching for longer will ...
Facebook's new video ad feature could worry GoogleCNBC
Facebook Is Testing Ad-Supported Videos, Will Share Revenue With CreatorsAdAge.com
Facebook Offers Marketers New Video Ad Option That Only Counts Longer ViewsForbes

all 256 news articles »

VentureBeat

Mobile video advertising viewability: Advertisers vs publishers vs ad networks?
VentureBeat
Viewability on desktop is presently a chief concern for the video advertising industry. Despite this, the Media Rating Council recently gave the industry a welcome nudge towards mobile web and in-app by issuing interim guidance on mobile viewable ...


Business.com CEO on How Data Is Transforming Publishing
AdAge.com
We built our own data management platform, we built in all of the ad technologies so that we could track first-party data, customize and personalize the experience for the audience, and deliver native and contextual advertising at an in-depth level.

and more »

Wall Street Journal (blog)

Docomo's Cooking Commercial Wins Advertising Award
Wall Street Journal (blog)
The advertisement won for its use of music under the branded content and entertainment category. This year, the festival did not award a grand prize in the category and instead designated 16 Gold awards. After the success of the first commercial ...

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Whats The Frequency?

The more things change, some say, the more things stay... Read More

Advertising In The Local Press

There are three main reasons why I would hesitate when... Read More

11 Ways To Make Your Business Cards Work For You

1. Spend money on decent quality business cards. Home made... Read More

Using The Popularity of Celebrities and Currrent Events to Promote Your Business

In this article, we want to explore the idea of... Read More

Advertising Copy: What?s Really Important?

You labor long and hard trying to create the perfect... Read More

How to Create Ads that Sell with Little Effort

One of the main problems people find with marketing, is... Read More

Persistant Advertising Will Do No Harm!

From my experience, I've been on many discussion groups and... Read More

The Art Of Fear Free Advertising

Is fear of failure an issue when you commit valuable... Read More

How You Measure Yourself Is How You Motivate Yourself

One of the keys to strong positive mental attitude is... Read More

Do You Really Need a Brochure?

Traditional brochures typically tell the story of your company, i.e.... Read More

6 Ways To Get More Sales From Your Advertisement

To bring great sales success, a great advertising technique is... Read More

Media Planning: Smart Choices for Your Success

Media Planning for SmartiesYou say you're ready to advertise. How... Read More

In Advertising Bigger isn?t Always Better

If you have been following the recent advertising news you... Read More

16 Methods for Getting Free Advertising

1. Place copies of your circular on bulletin... Read More

The Secrets of High Money Classified Ads

When used effectively, classified ads can be one of the... Read More

What Happened? Troubleshooting Poor Response from Ad Campaigns

Too many small business owners today run ad campaigns that... Read More

How To Create A Better Brochure

Having a quality brochure makes a positive impression on a... Read More

Direct Mail Rules of Thumb

First and foremost - You should identify your target market.... Read More

Why Most Advertisements Stink!

Question: What do you think the most important part of... Read More

8 Low Cost Ways To Advertise, Promote and Market Your Business

We all are looking for ways to market our businesses... Read More

How to Breathe New Life into Your Advertising Campaign

If you haven't made many sales or perhaps none at... Read More

How to Save Money by Making Your Own Sign

In the sign industry we commonly refer to the material... Read More

Offline Advertising Secrets: Using Offline Advertising to Get the Most from Your Name Squeeze Page

Many people online are not using one of the best... Read More

Advertising - Does it Matter?

When advertising, you need to sell your opportunity, your products... Read More

Send em to the White Pages

Your business is listed in the Yellow Pages whether you... Read More