Advertising For The Long Haul and Not the Short Term Gains

New Age Media Concepts issues its first article of many that will focus on the advertising and marketing industry. "If a young man tells his date she's intelligent, looks lovely, and is a great conversationalist, he's saying... Read More

Why Most Advertisements Stink!

Question: What do you think the most important part of any ad is? Your company name? Your telephone number? Your offer? Look at your own advertising. What stands out? What is in the largest print? If it's your company name or logo hold out your wrist so I can whack... Read More

Wheres Me Pot of Gold and Lucky Charms?

We already know this from our history books. If you want to make money today, you must first look back in time to the first time in history that a large portion of our country all tried to get rich at the same time in the same place. The first... Read More

Juice - Scam of the Decade or Opportunity of the Century

If you are an ardent web surfer and MLMer like I am, then I am sure you would have seen the sales pitch "Give away free broadband and earn 27 GBP each time". Depending on which side of the fence you are, this product is either God's gift to freebies... Read More

What?s the Score?

You may be aware that in a basketball game the assistant coaches keep an almost unending list of personal statistics for each player. Rebounds, assists, points, minutes played, etc. Why is that? Because they know that these individual statistics all add up to the bottom line. The final score.... Read More

How To Write More Powerful Brochures, Leaflets, And Catalogues

Probably the most interesting thing about brochures and leaflets is that they're seldom read in what we've come to know as the right order - as you would read a book. Rather in the same way that many people read magazines in dentists' waiting rooms, they will flick through brochures... Read More

Localized Advertising ? Door-to-Door Ad Distribution on the Fly!

Have you ever had to distribute door-hanger advertisements for your business? Have you ever employed door-to-door sales techniques to increase your brand awareness? Have you ever had to walk mile-after-mile repeating the sales pitch, over and over? Have you ever had to stand outside of an arena event and pass... Read More

Understanding Internet Banner Advertising

Banner advertising is an effective way of getting your advertising message seen on the Internet. Banner ads should not be your only online form of advertising, but they are an essential part of your online advertising mix.This article assumes that the reader knows what a banner ad looks like, but... Read More

In Advertising Bigger isn?t Always Better

If you have been following the recent advertising news you will notice that more and more major advertisers are looking to smaller ad agencies to handle their campaigns.Is it because they feel bad? Is it because they are cheaper? Or is it because they see the level of creative talent... Read More

Marketing Lessons I Learned in Chicago this Week...

I was in the fine city of Chicago this week to speak at a marketing conference. And I learned some interesting things: 1 - Traffic in Chicago is much worse than the allegedly bad traffic in Atlanta where I live. We left the hotel downtown at 3 p.m. and were... Read More

In The News:


Business Insider

Microsoft Fires Global Advertising Sales Team
Business Insider
The layoffs — within the Microsoft Advertising division — are expected to affect staff members across the US, UK, and other global offices, charged with selling advertising space across Microsoft's MSN, Bing, Xbox, Outlook, Skype, and Windows 8 ...
Sources: Microsoft Risks Losing Influence With CMOs In Wake Of Advertising ...CRN
Microsoft Corporation Lays Off Ad Sales Team WorldwideValueWalk
Microsoft Reportedly Lays Off Its Global Advertising Sales StaffMorning Ledger

all 9 news articles »

Yahoo lands Amazon executive to lead advertising efforts in Americas
SFGate
To boost its audience — and with that its advertising — Yahoo has aggressively acquired more than 40 companies, ramped up its mobile efforts and increased professionally produced videos on its platform by landing “Community” and Katie Couric.

and more »

Online Video Advertising has Growing Pains
Wall Street Journal (blog)
But what is lost in the current conversation, and something that we hear from advertisers almost daily, is that video inventory alongside quality content is scarce. Or, put more directly, there's an abundance of what would appear to be suspicious ...


CIO

6 Digital Marketing Pros Define Programmatic Advertising
CIO
Programmatic advertising is catching on like wildfire in the digital media space. With so much money at stake, CIOs and other business leaders need to understand the term. To help find common ground, we reached out to six marketing professionals for ...


Microsoft's Advertising Unit Shuts Down Global Agency, Creative Team In Latest ...
CRN
Microsoft's latest round of layoffs includes the shutdown of two key teams in its advertising division, sources familiar with the matter told CRN Thursday. Microsoft Advertising has shut down its Global Agencies and Accounts team, which handles ...


Jon Stewart Thanks the Koch Bros for Advertising on The Daily Show
BillMoyers.com
Regular viewers of The Daily Show may have noticed that Koch Industries has been running a series of treacly, feel-good commercials touting all the wonderful things the company does to make our lives better. Jon Stewart certainly noticed. On Wednesday ...

and more »

Why a Nevada congressional candidate is paying for his opponent's advertising
Washington Post (blog)
The Republican challenging Rep. Steven Horsford (D) is probably the only candidate in the country who's actually paying to air one of his opponent's advertisements. But Assemblyman Cresent Hardy's (R) generosity isn't exactly altruistic — it's meant ...

and more »

Office Halloween: FKQ Advertising and BlueGrace Logistics dominate
Tampa Bay Business Journal
Office Halloween: FKQ Advertising and BlueGrace Logistics dominate. Oct 31, 2014, 4:52pm EDT Updated: Oct 31, 2014, 4:59pm EDT. of; 40. Trickey Jennus. Employees at Trickey Jennus show off a range of personalities. Courtesy of Trickey Jennus.

and more »

Advertising Business Going Strong For Autohome
Investor's Business Daily
Revenue from advertising services jumped 56% in Q4, 52% in Q1 and 61% in Q2. Autohome is seeing an increase in average advertising sales from automakers. And due to Autohome's expansion into new geographical markets and further penetration into ...


AdAge.com

Microsoft Ad Sales Layoffs Number in Low Triple Digits
AdAge.com
Microsoft has laid off members of its global advertising sales team as part of the company's ongoing round of layoffs. The division's cuts number in the low triple digits -- that's out of roughly 2,000 employees who are part of Microsoft's global ...

and more »
Google News
Showing 1 - 10 of 362 Articles
« Previous
1 2 3 4 5 6 7 8 9 10 11 12 13 14 15 16 17 18 19 20 21 22 23 24 25 26 27 28 29 30 31 32 33 34 35 36 37
Next »

How To Make Your Resource Box Sell

Ezine Articles - they're everywhere!And little wonder. They're one of... Read More

How To Use Pictures To Immediately Start Increasing The Response Rates Of Your Marketing

There should only be one, over-riding reason why you're doing... Read More

Scrolling LED signs

Scrolling LED signs is type of LED signs that displays... Read More

Print Advertising: Knowing What To Put In Your Ads

So you've decided to run a print ad in your... Read More

Advertising: 10 Powerful Secrets To Help You Sell Your Ad Space Like Crazy

If you want to sell more ad spaces, you must... Read More

Advertising Through Moms

Moms have a very powerful influence on what their families... Read More

Advertising Copy: What?s Really Important?

You labor long and hard trying to create the perfect... Read More

A Lesson In Advertising From The Eighteenth Century

Back in the 1760s, the great Dr Samuel Johnson delivered... Read More

Create Your Own Business Cards, Part 2

This is the second part of creating your own business... Read More

Offline Advertising Secrets: Using Offline Advertising to Get the Most from Your Name Squeeze Page

Many people online are not using one of the best... Read More

Whats On Your Business Card?

A professional business card says more about you and your... Read More

How to Write Ads that Increase Your Business

I caught myself wracking my brain over what kind of... Read More

7 Unique Ways To Get FREE Advertising

1. Give Testimonials When you purchase a product or service... Read More

Information Gathering & Delivery May Never Be The Same!

Give Us The Bottom Line!If you are like most people,... Read More

Imaging Isnt Everything

Many home improvement contractors attempt to use advertising to expand... Read More

Science of Advertising and How to Benefit From It

It is very important to realize that persons buy from... Read More

Top Jingle Companies: What to Look For, What to Expect

The internet offers you the opportunity to seek out jingle... Read More

If You Lost 70% of Your New Customers, Would You Notice?

Buyers Don't Rely on the Yellow Pages Like They Used... Read More

3 Elements To A Deal-Sealing Classified Ad

Have you ever wondered why your perfectly fine classified ad... Read More

Super Secret Tip For Using PPC Search Engine Advertising Successfully

It's not about traffic; it's about generating leads. That's right.... Read More

How to Advertise with Flyers

When you first start out on your business venture, money... Read More

Which is Better Digital or Offset Printing?

As technology continues to improve, the quality of digital prints... Read More

Brochures - The Ultimate Sales Tool

"How brochures can help you stand out from the competition,... Read More

Graphical LED Display

Graphical LED Displays utilize high-resolution graphics and video to transmit... Read More

CD Business Cards- Why Use Them?

CD Business cards are the electronic version of the now... Read More