Advertising For The Long Haul and Not the Short Term Gains

New Age Media Concepts issues its first article of many that will focus on the advertising and marketing industry. "If a young man tells his date she's intelligent, looks lovely, and is a great conversationalist, he's saying... Read More

Why Most Advertisements Stink!

Question: What do you think the most important part of any ad is? Your company name? Your telephone number? Your offer? Look at your own advertising. What stands out? What is in the largest print? If it's your company name or logo hold out your wrist so I can whack... Read More

Wheres Me Pot of Gold and Lucky Charms?

We already know this from our history books. If you want to make money today, you must first look back in time to the first time in history that a large portion of our country all tried to get rich at the same time in the same place. The first... Read More

Juice - Scam of the Decade or Opportunity of the Century

If you are an ardent web surfer and MLMer like I am, then I am sure you would have seen the sales pitch "Give away free broadband and earn Ł27 GBP each time". Depending on which side of the fence you are, this product is either God's gift to freebies... Read More

What?s the Score?

You may be aware that in a basketball game the assistant coaches keep an almost unending list of personal statistics for each player. Rebounds, assists, points, minutes played, etc. Why is that? Because they know that these individual statistics all add up to the bottom line. The final score.... Read More

How To Write More Powerful Brochures, Leaflets, And Catalogues

Probably the most interesting thing about brochures and leaflets is that they're seldom read in what we've come to know as the right order - as you would read a book. Rather in the same way that many people read magazines in dentists' waiting rooms, they will flick through brochures... Read More

Localized Advertising ? Door-to-Door Ad Distribution on the Fly!

Have you ever had to distribute door-hanger advertisements for your business? Have you ever employed door-to-door sales techniques to increase your brand awareness? Have you ever had to walk mile-after-mile repeating the sales pitch, over and over? Have you ever had to stand outside of an arena event and pass... Read More

Understanding Internet Banner Advertising

Banner advertising is an effective way of getting your advertising message seen on the Internet. Banner ads should not be your only online form of advertising, but they are an essential part of your online advertising mix.This article assumes that the reader knows what a banner ad looks like, but... Read More

In Advertising Bigger isn?t Always Better

If you have been following the recent advertising news you will notice that more and more major advertisers are looking to smaller ad agencies to handle their campaigns.Is it because they feel bad? Is it because they are cheaper? Or is it because they see the level of creative talent... Read More

Marketing Lessons I Learned in Chicago this Week...

I was in the fine city of Chicago this week to speak at a marketing conference. And I learned some interesting things: 1 - Traffic in Chicago is much worse than the allegedly bad traffic in Atlanta where I live. We left the hotel downtown at 3 p.m. and were... Read More

In The News:


DraftKings pulls advertising from ESPN amid questions of inside trading
DraftKings pulled its advertising from ESPN on Tuesday after the daily sports company became engulfed in questions this week about possible insider trading. Asked if the company's advertising has changed, an ESPN spokesman told USA TODAY Sports ...
Fantasy sports companies spend so much on commercials they're moving the ...Business Insider
Fantasy Sports Data Leak Fallout: New York State Inquiry; DraftKings Pulls ...Legal Sports Report
Ongoing DFS Scandal Illustrates Downside to Advertising BlitzPartTimePoker News
all 1,049 news articles »

The New Yorker

The Price Is Right
The New Yorker
The question of how television fits together with advertising—and whether we should resist that relationship or embrace it—has haunted the medium since its origins. Advertising is TV's original sin. When people called TV shows garbage, which they did ...

PSFK (blog)

At Last, Advertising for Humans That Works
PSFK (blog)
PNYC, a sibling company to marketing firm Partners & Napier, helped Outdoor Advertising Association of America launch an ad campaign that focuses on real consumer engagement. The campaign, currently running in New York City, directly asks viewers if ...

Bus shelter advertising approved by Brookfield aldermen
Brookfield Elm Grove Now
Officials had been tasked with approving an amendment to the city's sign code that would allow off-premise advertising within the shelters in order to make them financially viable for Clear Channel Outdoor, which will be paying to install the shelters.

and more »

Social Advertising Comes to WordStream Advisor!
WordStream (blog)
Why social advertising? Paid search is absolutely amazing for targeting high-intent prospects. One of the drawbacks, however, is that it works best for companies selling products that people are already looking for, but don't know where to find. It's ...

and more »


Trends In Global Advertising Industry: Winners And Losers -- Part 2
In the first part of this article, we explored the trends that are shaping the global advertising industry. To summarize the first article, advertisers are increasingly allocating more of their budgets for online ads at the expense of TV and print ...
What Digicel's Next-Level Ad-Blocking Means for

all 11 news articles »

International Business Times

Facebook Updates Ad Network In Long Quest To Unravel 30 Years Of Online ...
International Business Times
Facebook wants to undo nearly 30 years of tradition in online advertising: namely, that advertisers pay for clicks, or more recently, views. The social network, which holds an unprecedented amount of information on its 1.5 billion global users, also ...
Display advertising—where to?Livemint

all 3 news articles »

Business 2 Community

Why Native Advertising is Hotter Than Jennifer Lawrence
According to a LinkedIn Marketing Solutions study, 70% of individuals want to learn about products through content rather than through traditional advertising. We're in the middle of an eyeball war for dominance in the attention share of Internet ...
How to Build a Big Email List with Paid Facebook AdvertisingBusiness 2 Community

all 2 news articles »

How Datawrkz addresses issues in online advertising space
The digital market space is growing enormously. According to the Digital Advertising in India report, the total value of the online advertising market in India was expected to increase to Rs 3,575 crore this year from Rs 2,750 crore in the year earlier.

'Not Advertising Week,' Talent Shows, Ambush Efforts: A Look Back at ...
Not even one week after Pope Francis brought his gospel of anti-consumerism to Manhattan, Advertising Week in New York opened up with a gala in a cathedral. Granted, St. Bart's, where the event was held, is an Episcopal church, so the Cool Pope, as he ...

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Worn Out Brochure Design Is Keeping Small Business Owners Down

I got another one of those calls the other day...Can... Read More

Brochures - The Ultimate Sales Tool

"How brochures can help you stand out from the competition,... Read More

Direct Mail Rules of Thumb

First and foremost - You should identify your target market.... Read More

Finding Your Target Market

Achieving sales is probably the biggest challenge a web business... Read More

The Internet and Beyond - 12 Tips on Writing Better Brochures

Every year thousands of online businesses fail. None of them... Read More

What the Newspaper Ad Person Won?t Tell You

Newspapers are considered the PRIMARY advertising medium by 99.4% of... Read More

Top Design and Marketing Tips from a Branding Expert

This month, we wanted to share some general tips relating... Read More

Harness the Power of Direct Marketing - More Small Business Power Tools

One of the most powerful tools available to small businesses... Read More

Go Ahead Im Listening

In today's fast paced environment, interaction with family and friends... Read More

16 Ways to Make Your Business Cards Unforgettable

Every time you hear someone say "May I have one... Read More

Tips On Writing a Successful Ad

When knowledge is based on truth it is powerful!When it... Read More

Change, or Reinforce?

Do you know about the distinction - and it's a... Read More

How To Make Your Resource Box Sell

Ezine Articles - they're everywhere!And little wonder. They're one of... Read More

15 Tips for Better Yellow Page Ads

Yellow Pages advertising is one of the most popular forms... Read More

The Importance of Your Business Card

What are you trying to say with you business card?We... Read More

10 Tips to Use Giveaways Effectively

Walk around any trade or consumer show and you will... Read More

Increase Business By Being Nice

I have been reading articles on increasing sales using search... Read More

13 Facts About Newspaper Advertising

Advertising in the paper works for many people in business.... Read More

Using Ad Agencies and Designers

Advertising and promoting your business is expensive, so it's important... Read More

Advertise Where Its Forbidden To

The most common way to drive people to your business... Read More

How You Measure Yourself Is How You Motivate Yourself

One of the keys to strong positive mental attitude is... Read More

Top 9 Reasons To Advertise

Advertising is not for every company. But some require it... Read More

How To Make Your Yellow Page Ads Work

I hear it often, "advertising in the Yellow Pages directory... Read More

The Online Equivalent of an Effective Newspaper Advertisement is FREE

Ask anybody who has been in business for a long... Read More

Does Your Brochure Pass the Test - Or is It Headed for the Trash? Part One

The decision on whether or not someone will read your... Read More