Advertising For The Long Haul and Not the Short Term Gains

New Age Media Concepts issues its first article of many that will focus on the advertising and marketing industry. "If a young man tells his date she's intelligent, looks lovely, and is a great conversationalist, he's saying... Read More

Why Most Advertisements Stink!

Question: What do you think the most important part of any ad is? Your company name? Your telephone number? Your offer? Look at your own advertising. What stands out? What is in the largest print? If it's your company name or logo hold out your wrist so I can whack... Read More

Wheres Me Pot of Gold and Lucky Charms?

We already know this from our history books. If you want to make money today, you must first look back in time to the first time in history that a large portion of our country all tried to get rich at the same time in the same place. The first... Read More

Juice - Scam of the Decade or Opportunity of the Century

If you are an ardent web surfer and MLMer like I am, then I am sure you would have seen the sales pitch "Give away free broadband and earn 27 GBP each time". Depending on which side of the fence you are, this product is either God's gift to freebies... Read More

What?s the Score?

You may be aware that in a basketball game the assistant coaches keep an almost unending list of personal statistics for each player. Rebounds, assists, points, minutes played, etc. Why is that? Because they know that these individual statistics all add up to the bottom line. The final score.... Read More

How To Write More Powerful Brochures, Leaflets, And Catalogues

Probably the most interesting thing about brochures and leaflets is that they're seldom read in what we've come to know as the right order - as you would read a book. Rather in the same way that many people read magazines in dentists' waiting rooms, they will flick through brochures... Read More

Localized Advertising ? Door-to-Door Ad Distribution on the Fly!

Have you ever had to distribute door-hanger advertisements for your business? Have you ever employed door-to-door sales techniques to increase your brand awareness? Have you ever had to walk mile-after-mile repeating the sales pitch, over and over? Have you ever had to stand outside of an arena event and pass... Read More

Understanding Internet Banner Advertising

Banner advertising is an effective way of getting your advertising message seen on the Internet. Banner ads should not be your only online form of advertising, but they are an essential part of your online advertising mix.This article assumes that the reader knows what a banner ad looks like, but... Read More

In Advertising Bigger isn?t Always Better

If you have been following the recent advertising news you will notice that more and more major advertisers are looking to smaller ad agencies to handle their campaigns.Is it because they feel bad? Is it because they are cheaper? Or is it because they see the level of creative talent... Read More

Marketing Lessons I Learned in Chicago this Week...

I was in the fine city of Chicago this week to speak at a marketing conference. And I learned some interesting things: 1 - Traffic in Chicago is much worse than the allegedly bad traffic in Atlanta where I live. We left the hotel downtown at 3 p.m. and were... Read More

In The News:

Advertising vs. Reporting
New York Times
Joe Nocera's July 28 column, about slippery-slope advertising on podcasts, reminded me of being a young newspaper reporter required to write feature stories on the paper's advertisers. One paper I wrote for published a yearly “business section,” for ...


Do Advertising Agencies Need An Exit Strategy?
The last 30 years have not been good to the business of advertising agencies. Over time, agencies have been stripped of their 17.65% commissions, media buying, production upcharges, and in many cases downsized in their role as primary marketing ...

The Perils of Native Advertising
Huffington Post
Reading Joe Nocera's New York Times column this week, in which he bemoans the rise of Native Advertising (the practice by which newspapers publish paid ads that mimic the news in tone and feel), you'd think he discovered something new.

and more »


Yahoo to Acquire Polyvore in Shopping-Advertising Push
Yahoo! Inc. is buying shopping-service Polyvore Inc., seeking to improve its online fashion content and boost shopping-related advertising. Polyvore, which combines social and e-commerce tools for apparel and accessories, will initially be integrated ...
Yahoo Is Buying Social Shopping Site
Yahoo goes after fashionistas with acquisition of PolyvoreFortune

all 124 news articles »


Microsoft Windows 10 Shines a Light on the Future of Advertising
Microsoft arguably didn't see the transformative power of the internet coming and missed the boat with mobile, but the launch of Windows 10 from Microsoft this week shows remarkable clarity and consistency on the future of the internet and the ...
One big reason Windows 10 should scare GoogleBusiness Insider

all 4,821 news articles »


Digital ads expected to surge in 2016: Report
Revenue for the category totaled $49.5 billion in 2014, up 16 percent from the previous year, the report said. The first quarter of 2015 had $13.3 billion in revenue, also a rise of 16 percent from the year-earlier period. Digital advertising is now ...


Pandora Rolls Out Uninterrupted Sponsored Listening To All Advertisers
Advertisements of any form are designed to grab your attention, pulling you away from what you were listening to or watching and directing it towards a company trying to sell you something. While getting music for free is a pretty good deal, the semi ...

and more »

Louisville Business First

Buoyed by national club of the year honor, local Advertising Federation sets ...
Louisville Business First
But now, American Advertising Federation - Louisville is looking ahead three years to plan its growth. And it's especially relevant because this year, AAF-Louisville received top honors from the national federation. AAF-Louisville is a membership ...

PR Newswire (press release)

The ADVERTISING Club of New York Honors PepsiCo's Brad Jakeman As 2015 ...
PR Newswire (press release)
(from left) Kathy Kayse, VP Sales Strategy and Solutions, YAHOO; Steve Pacheco, Director of Sponsorship Marketing, FedEx Services; Gina Grillo, President & CEO, The ADVERTISING Club of NY; Mauro Porcini, Chief Design Officer, PepsiCo; Sophie .

and more »

Facebook Shows Advertising Is the Key to Its Future: What Wall Street's Saying
NEW YORK (TheStreet) -- Advertising might have made up more than 94% of Facebook's (FB - Get Report) total second-quarter revenue according to Wednesday's earnings report, but some analysts believe the best is yet to come for the social networking ...

and more »
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Ten Secrets for Getting FREE Advertising

The opportunities for getting free advertising for yourproduct or services... Read More

Advertising Copy: What?s Really Important?

You labor long and hard trying to create the perfect... Read More

Improve Your Promotional Flyers And Improve Sales

Admittedly, I have not seen your advertising flyer. Then again,... Read More

If You Want To Get More Customers, Heres 10 Powerful Stories To Improve Your Ads

Remember, as a child lying in bed and listening to... Read More

Pros and Cons of Establishing an In-House Ad Agency

There have been several ads promoting books and reports on... Read More

Media, the Internet, Yellow Pages, and Your Business

If you are reading this article, chances are you could... Read More

How to Save Money by Making Your Own Sign

In the sign industry we commonly refer to the material... Read More

5 Reasons Why Headlines Are Crucial To Your Website?s Success

Without a powerful headline, your message stands little chance of... Read More

If You Lost 70% of Your New Customers, Would You Notice?

Buyers Don't Rely on the Yellow Pages Like They Used... Read More

The Truth in Advertising

Most of us have seen at least a dozen different... Read More

Brochures - The Ultimate Sales Tool

"How brochures can help you stand out from the competition,... Read More

Online Classifieds

Choosing a Classified Website and creating your advertisements.The internet has... Read More

Advertising Primer for Fast Learners

Advertising, when done well is a very effective way to... Read More

Seven Ways to Kick Up the Power of Your Print Advertising - More Small Business Power Tools

If you're a retailer and the only kind of advertising... Read More

Tips On Writing a Successful Ad

When knowledge is based on truth it is powerful!When it... Read More

10 Reasons Why Your Company Needs Custom Invitations

I am always amazed when I hear about companies who... Read More

A Lesson In Advertising From The Eighteenth Century

Back in the 1760s, the great Dr Samuel Johnson delivered... Read More

Power Headlines for Promotion Success

Do you send email to your Online audience to let... Read More

Humor in Advertising

Many of the most memorable ad campaigns around tend to... Read More

How To Make Your Resource Box Sell

Ezine Articles - they're everywhere!And little wonder. They're one of... Read More

How To Create Instantly Compelling Ads Every Time

Use This Quick 3-Question Evaluation Process, So You Can Be... Read More

Is there anything new under the sun? Heres how to find out if your bright idea is unique.

"There's nothing new under the sun" is probably the... Read More

10 Tips For Writing A Profit Producing Ad

1. You can get ad copy ideas by studying similar... Read More

Ten Ways To Sell Advertising Space Fast

1. Give your customers a discount when they spend over... Read More

The First UK Man To Become a Human Billboard an Interview

Advertising on humans using tattoos is rapidly kind of freak... Read More