Advertising For The Long Haul and Not the Short Term Gains

New Age Media Concepts issues its first article of many that will focus on the advertising and marketing industry. "If a young man tells his date she's intelligent, looks lovely, and is a great conversationalist, he's saying... Read More

Why Most Advertisements Stink!

Question: What do you think the most important part of any ad is? Your company name? Your telephone number? Your offer? Look at your own advertising. What stands out? What is in the largest print? If it's your company name or logo hold out your wrist so I can whack... Read More

Wheres Me Pot of Gold and Lucky Charms?

We already know this from our history books. If you want to make money today, you must first look back in time to the first time in history that a large portion of our country all tried to get rich at the same time in the same place. The first... Read More

Juice - Scam of the Decade or Opportunity of the Century

If you are an ardent web surfer and MLMer like I am, then I am sure you would have seen the sales pitch "Give away free broadband and earn 27 GBP each time". Depending on which side of the fence you are, this product is either God's gift to freebies... Read More

What?s the Score?

You may be aware that in a basketball game the assistant coaches keep an almost unending list of personal statistics for each player. Rebounds, assists, points, minutes played, etc. Why is that? Because they know that these individual statistics all add up to the bottom line. The final score.... Read More

How To Write More Powerful Brochures, Leaflets, And Catalogues

Probably the most interesting thing about brochures and leaflets is that they're seldom read in what we've come to know as the right order - as you would read a book. Rather in the same way that many people read magazines in dentists' waiting rooms, they will flick through brochures... Read More

Localized Advertising ? Door-to-Door Ad Distribution on the Fly!

Have you ever had to distribute door-hanger advertisements for your business? Have you ever employed door-to-door sales techniques to increase your brand awareness? Have you ever had to walk mile-after-mile repeating the sales pitch, over and over? Have you ever had to stand outside of an arena event and pass... Read More

Understanding Internet Banner Advertising

Banner advertising is an effective way of getting your advertising message seen on the Internet. Banner ads should not be your only online form of advertising, but they are an essential part of your online advertising mix.This article assumes that the reader knows what a banner ad looks like, but... Read More

In Advertising Bigger isn?t Always Better

If you have been following the recent advertising news you will notice that more and more major advertisers are looking to smaller ad agencies to handle their campaigns.Is it because they feel bad? Is it because they are cheaper? Or is it because they see the level of creative talent... Read More

Marketing Lessons I Learned in Chicago this Week...

I was in the fine city of Chicago this week to speak at a marketing conference. And I learned some interesting things: 1 - Traffic in Chicago is much worse than the allegedly bad traffic in Atlanta where I live. We left the hotel downtown at 3 p.m. and were... Read More

In The News:


Advertising Trailblazer Joy Golden Dies At 85
AdAge.com
In a 2009 Jezebel profile, Ms. Golden talked about her time working in the advertising industry during the 1960s. "Things changed," Ms. Golden told the online publication. "What happened is, it became technological creative rather than creative ...

and more »

I work in advertising, but I still block ads
Digiday
I hardly watch regular TV these days. But when I do, it's usually recorded using my DVR so I can skip the commercials. Even when I want to watch the Oscars or the Superbowl, I'll watch it on a 15-minute delay so I can skip the ads. It's just a better ...


Phoenix Business Journal

13 advertising agencies bid for Arizona Lottery account
Phoenix Business Journal
Another local firm, Riester — which held the contract from 2005 to 2010 — also is bidding. Another bidder is Santy Integrated. The Scottsdale advertising firm's client list has included the likes of Delta Air Lines, Sargento cheese, Phoenix Children ...


The Tech Portal

Twitter Expands Basic Advertising Option to More Countries
Bloomberg
It marks a milestone for the San Francisco-based company, which has long said international expansion was a priority, but until Wednesday had self-service advertising available only in 33 countries, Twitter said in a statement. Those types of ...
Twitter expands advertising to 167 more countries and territoriesSiliconBeat
Twitter launches self-service advertising platform for SMBs in IndiaExchange4Media

all 39 news articles »

D2C R and Ubitus Partner Up to Offer New Digital Advertising Solution ...
PR Newswire (press release)
TOKYO, Sept. 2, 2015 /PRNewswire/ -- Ubitus Inc., the worldwide leader in cloud game streaming technologies, today announced its collaboration with D2C R, the leading mobile advertising company in Japan, to launch the latest digital advertising service ...

and more »

Springfield News-Leader classified advertising alert
Springfield News-Leader
Earlier this week, some Springfield News-Leader classified advertisers were called by someone unlawfully requesting credit card information. The caller wrongfully claimed to be calling to collect fees for classified advertising in the Springfield News ...


FirstImpression is Changing the Online Advertising Industry Forever
Huffington Post
I sat down with Roy Peleg, CEO and Almog Even, Chief Web Officer of FirstImpression, a company which began in Israel, and one that specializes in ad placement and offers a revolutionary solution for online advertising. FirstImpression describes for us ...


Business Insider

The 10 things in advertising you need to know today
Business Insider
Here's everything you need to know in the world of advertising today. 1. Google has a sleek new logo. The company says its new "simple, uncluttered, colorful, friendly" logo better reflects the different ways people interact with Google on their ...


Can You See Us Now? Verizon Revamps Logo
AdAge.com
We are glad you are enjoying Advertising Age. To get uninterrupted access and additional benefits, become a member today. Upgrade to Membership. Already a member? Log in or go back to the homepage.

and more »

Online advertising shines in sputtering Thai economy
Reuters
Digital advertising spending this year is forecast to jump by two-thirds to a record 9.9 billion baht ($277.47 million) in Southeast Asia's second-largest economy, according to the Digital Advertising Association (Thailand) (DAAT). While that lags the ...

and more »
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Fax Broadcast Services Get Your Message to Millions

If your company is one of those innovative businesses that... Read More

Buying Radio? Read This and Dont Waste Your Money

Pay close attention and make it work the best for... Read More

Localized Advertising ? Door-to-Door Ad Distribution on the Fly!

Have you ever had to distribute door-hanger advertisements for your... Read More

What Do Your Ads Say?

Make a list of everything you think should be included... Read More

Forgot The Ad Budget? Dont Panic!

Bob is excited about his new business. He secured funding.... Read More

Marketing Advertising, While Advertising Your Market!

Today in the Business world whether online or off, it... Read More

How to Breathe New Life into Your Advertising Campaign

If you haven't made many sales or perhaps none at... Read More

Is Your Advertising... Sexy?

Ever hear the term 'sexy' advertising? It's not necessarily what... Read More

Advertise Where Its Forbidden To

The most common way to drive people to your business... Read More

Present Your Product On A TV Show for FREE

Would you like to get your new or existing Internet... Read More

Bad Seduction - Advertising Techniques That Dont Work

I just read some advertising suggestions on an Internet marketing... Read More

Seven Ways to Kick Up the Power of Your Print Advertising - More Small Business Power Tools

If you're a retailer and the only kind of advertising... Read More

The Key To Marketing New Ideas!

Imagine tossing a pebble into a crystal clear pond on... Read More

Advertising Agency In Boston: Tips and Tricks

The big news on Wall Street last year was the... Read More

How To Make Your Yellow Page Ads Work

I hear it often, "advertising in the Yellow Pages directory... Read More

Top Design and Marketing Tips from a Branding Expert

This month, we wanted to share some general tips relating... Read More

5 Newspaper Advertising Myths Revealed

What I'm about to reveal are myths that most people... Read More

The Man With The Grasshopper Mind

The title of this article also happens to be one... Read More

Radio Advertising - Is it for Your Business? - More Small Business Power Tools

If you're a typical small business, you've probably been approached... Read More

What Does the Back of Your Business Card Say?

Business cards with nothing on the back are wasted opportunities... Read More

80% of All Advertising Is Wasted Due To This Common Mistake

You're flipping through this publication as you wait for your... Read More

How to Know if Direct Mail Will Work for Your Business

Here's a great lesson that applies to direct mail. Ready?... Read More

The Online Equivalent of an Effective Newspaper Advertisement is FREE

Ask anybody who has been in business for a long... Read More

Customer-Involving Signage and Selling

Here's some easy ways to create signage that will attract,... Read More

Secrets to Profitable Mail Order Products

The most profitable mail order products are simple... Read More