Advertising For The Long Haul and Not the Short Term Gains

New Age Media Concepts issues its first article of many that will focus on the advertising and marketing industry. "If a young man tells his date she's intelligent, looks lovely, and is a great conversationalist, he's saying... Read More

Why Most Advertisements Stink!

Question: What do you think the most important part of any ad is? Your company name? Your telephone number? Your offer? Look at your own advertising. What stands out? What is in the largest print? If it's your company name or logo hold out your wrist so I can whack... Read More

Wheres Me Pot of Gold and Lucky Charms?

We already know this from our history books. If you want to make money today, you must first look back in time to the first time in history that a large portion of our country all tried to get rich at the same time in the same place. The first... Read More

Juice - Scam of the Decade or Opportunity of the Century

If you are an ardent web surfer and MLMer like I am, then I am sure you would have seen the sales pitch "Give away free broadband and earn 27 GBP each time". Depending on which side of the fence you are, this product is either God's gift to freebies... Read More

What?s the Score?

You may be aware that in a basketball game the assistant coaches keep an almost unending list of personal statistics for each player. Rebounds, assists, points, minutes played, etc. Why is that? Because they know that these individual statistics all add up to the bottom line. The final score.... Read More

How To Write More Powerful Brochures, Leaflets, And Catalogues

Probably the most interesting thing about brochures and leaflets is that they're seldom read in what we've come to know as the right order - as you would read a book. Rather in the same way that many people read magazines in dentists' waiting rooms, they will flick through brochures... Read More

Localized Advertising ? Door-to-Door Ad Distribution on the Fly!

Have you ever had to distribute door-hanger advertisements for your business? Have you ever employed door-to-door sales techniques to increase your brand awareness? Have you ever had to walk mile-after-mile repeating the sales pitch, over and over? Have you ever had to stand outside of an arena event and pass... Read More

Understanding Internet Banner Advertising

Banner advertising is an effective way of getting your advertising message seen on the Internet. Banner ads should not be your only online form of advertising, but they are an essential part of your online advertising mix.This article assumes that the reader knows what a banner ad looks like, but... Read More

In Advertising Bigger isn?t Always Better

If you have been following the recent advertising news you will notice that more and more major advertisers are looking to smaller ad agencies to handle their campaigns.Is it because they feel bad? Is it because they are cheaper? Or is it because they see the level of creative talent... Read More

Marketing Lessons I Learned in Chicago this Week...

I was in the fine city of Chicago this week to speak at a marketing conference. And I learned some interesting things: 1 - Traffic in Chicago is much worse than the allegedly bad traffic in Atlanta where I live. We left the hotel downtown at 3 p.m. and were... Read More

In The News:

How to Fight Traffic Fraud in Online Video Advertising
As more and more consumers shift their attention toward digital video, one of the biggest challenges advertisers face is understanding how to continue their digital marketing investment, while ensuring that their video ads are being viewed by real people.

and more »


What Every Tech-Savvy Marketer Should Know About the Future of ...
Instead of open exchanges where low-quality advertisers compete for low-quality Web inventory, a more selective programmatic landscape is growing up. The private marketplaces are where top brands are putting more of their dollars. Private programmatic ...

Betaworks Tries to Solve the Mobile Ad Unit Problem
"It's early days for mobile advertising and I believe that ad formats designed to tell stories will be the winners," said Michael Zimbalist, Sr. VP-ad products and R&D at The New York Times, in an email. "Tapestry does just that," he said. (The New ...

Ex-PR and Advertising Execs Start New Agency in Arizona
Three veterans of the public relations and advertising industries have launched a new full-service ad agency in Scottsdale, Ariz. The principals behind The KSW Agency are Barry Kluger, a longtime PR executive with MTV Networks and Prodigy; Rob Snyder, ...

The Straits Times

Google to Help Publishers Make Money by Blocking Ads
For starters, Google's business of selling ads on other publishers' sites isn't as strong as it was a couple years ago. And the company has spent the past few years building up its non-advertising media business as a increasingly important source of ...
Google launches Contributor, a subscription service that removes ads from your ...TechSpot
Google Contributor is a subscription service that lets you pay money to remove ...VentureBeat

all 44 news articles »

How Facebook's Changes In Paid Advertising Will Affect Your Marketing Efforts
Reporting a 64% increase in advertising revenue, a total $2.96 billion in Q3, Facebook says that the shift in exposure is not a ploy for more advertising revenue, but rather an answer to a survey posed to several hundred thousand Facebook users who ...
Advertisers Shake Off Facebook's Latest Reach
A Reno-Tahoe social media marketing game plan for the holidaysTahoe Daily Tribune

all 87 news articles »

Les Moonves' Fight With Charlie Ergen Is Really About TV Advertising
Advertising at 21st Century Fox's (FOXA) broadcast network fell 5% in the quarter ended Sept. 30, and Viacom (VIAB) posted the same-sized drop at its cable-networks, which includes BET And Nickelodeon. Ad sales at CBS (CBS) , owner of the most-watched ...
TV Networks Seek New Leverage as Carrier Talks Come Down to

all 99 news articles »

Wall Street Journal

China's Top Broadcaster Faces Changes in Viewership, Advertising
Wall Street Journal
In one potential sign of weakness, CCTV says it isn't disclosing the results of its annual advertising auction, which took place on Tuesday, for a second year in a row. The broadcaster traditionally sells off plum slots adjacent to its top programs to ...
China's Online Ad Spending BoomsBusinessweek
CCTV Losing Ground Amid Changing Media LandscapeChina Digital Times

all 18 news articles »

Wall Street Journal

Targeted Ads? TV Can Do That Now Too
Wall Street Journal
In getting to that conclusion, they are taking a page out of digital advertising's book, using new sets of data to help pinpoint viewers with much greater specificity than the traditional demographic categories of age and gender. A new crop of tools ...

and more »

Music Times

Musicians Providing Free Advertising: The Who, Migos, Guns 'n' Roses and More
Music Times
We couldn't help but noticing as we combed this morning for quick blurbs on things happening outside of the music world, that it's become almost impossible to get around the site without being accosted by the most invasive of advertisements: ...

Google News
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9 Tips for Better Billboards

It is a given that billboard advertising "outdoor" is not... Read More

The Ultimate, ?Must-Have? Home-Based Business for YOU

The Ultimate, "Must-Have" Home-Based Business for YOU a Underemployed, Unemployed,... Read More

Grab Your Share of Untold Amounts of Advertising Dollars

If you advertise in any way, the following information could... Read More

Does Your Brochure Pass the Test - Or is It Headed for the Trash? Part One

The decision on whether or not someone will read your... Read More

Become a Storyteller Not an Advertiser and Watch Your Traffic Increase

When you read the newspaper, do you read advertisements as... Read More

Increase Business By Being Nice

I have been reading articles on increasing sales using search... Read More

3 Simple But Powerful Off-Line Advertising Strategies

There are several ways to advertise and get the word... Read More

Persistant Advertising Will Do No Harm!

From my experience, I've been on many discussion groups and... Read More

Promote yourself on radio for free

Unless you have become extremely popular in your personal or... Read More

Pros and Cons of Establishing an In-House Ad Agency

There have been several ads promoting books and reports on... Read More

The TV Shoot, The Spoiled Brat, And A Painful Lesson

It was two days before our shoot. I was in... Read More

When Times Get Tough... or When to Really Advertise

The Pundits say the economy is slowly, but surely, recovering.... Read More

Improve Your Promotional Flyers And Improve Sales

Admittedly, I have not seen your advertising flyer. Then again,... Read More

Secrets of Getting Free Advertising

The opportunities for getting free advertising for your product or... Read More

Getting the Most Out of Your Networking Group

Here is my personal list of things to do at... Read More

Latino Television Programs Fill a Void in Hispanic Advertising; While Advertisers Look to Attract

Advertisers that are beginning to focus on the young Hispanic... Read More

Creditability In Advertising

I recently saw an ad taped to my mailbox, mind... Read More

Create Your Dynamic Elevator Speech

So, what's an elevator speech, and how do you get... Read More

Raising Funds For Your Nonprofit Using An Annual Direct Mail Program

A good annual direct mail solicitation program can produce unrestrictive... Read More

10 Tips to Use Giveaways Effectively

Walk around any trade or consumer show and you will... Read More

Ads Dont Sell - People Do !

More about advertising by BIG Mike McDanielAdvertising is not a... Read More

Send em to the White Pages

Your business is listed in the Yellow Pages whether you... Read More

Get Better Results from Your Advertising with a Disruptor

When you spend money on an advertisement you want to... Read More

How To Tell If An Advertisement Costs Too Much

People say it all the time: "This advertising costs too... Read More

Commercial: Consumer - Discounts - Misleading Advertising

Marketing is an important tool for attracting customers. It is... Read More