Advertising For The Long Haul and Not the Short Term Gains

New Age Media Concepts issues its first article of many that will focus on the advertising and marketing industry. "If a young man tells his date she's intelligent, looks lovely, and is a great conversationalist, he's saying... Read More

Why Most Advertisements Stink!

Question: What do you think the most important part of any ad is? Your company name? Your telephone number? Your offer? Look at your own advertising. What stands out? What is in the largest print? If it's your company name or logo hold out your wrist so I can whack... Read More

Wheres Me Pot of Gold and Lucky Charms?

We already know this from our history books. If you want to make money today, you must first look back in time to the first time in history that a large portion of our country all tried to get rich at the same time in the same place. The first... Read More

Juice - Scam of the Decade or Opportunity of the Century

If you are an ardent web surfer and MLMer like I am, then I am sure you would have seen the sales pitch "Give away free broadband and earn Ł27 GBP each time". Depending on which side of the fence you are, this product is either God's gift to freebies... Read More

What?s the Score?

You may be aware that in a basketball game the assistant coaches keep an almost unending list of personal statistics for each player. Rebounds, assists, points, minutes played, etc. Why is that? Because they know that these individual statistics all add up to the bottom line. The final score.... Read More

How To Write More Powerful Brochures, Leaflets, And Catalogues

Probably the most interesting thing about brochures and leaflets is that they're seldom read in what we've come to know as the right order - as you would read a book. Rather in the same way that many people read magazines in dentists' waiting rooms, they will flick through brochures... Read More

Localized Advertising ? Door-to-Door Ad Distribution on the Fly!

Have you ever had to distribute door-hanger advertisements for your business? Have you ever employed door-to-door sales techniques to increase your brand awareness? Have you ever had to walk mile-after-mile repeating the sales pitch, over and over? Have you ever had to stand outside of an arena event and pass... Read More

Understanding Internet Banner Advertising

Banner advertising is an effective way of getting your advertising message seen on the Internet. Banner ads should not be your only online form of advertising, but they are an essential part of your online advertising mix.This article assumes that the reader knows what a banner ad looks like, but... Read More

In Advertising Bigger isn?t Always Better

If you have been following the recent advertising news you will notice that more and more major advertisers are looking to smaller ad agencies to handle their campaigns.Is it because they feel bad? Is it because they are cheaper? Or is it because they see the level of creative talent... Read More

Marketing Lessons I Learned in Chicago this Week...

I was in the fine city of Chicago this week to speak at a marketing conference. And I learned some interesting things: 1 - Traffic in Chicago is much worse than the allegedly bad traffic in Atlanta where I live. We left the hotel downtown at 3 p.m. and were... Read More

In The News:


Wired

Instagram Debuts Slideshows, But Only for Advertisers
Wired
The new ad format, which the company calls “carousel,” will allow advertisers to post several photos at once for users to flick through. But perhaps more critically, these ads will also allow advertisers to link to websites outside of Instagram where ...
Instagram reveals new advertising formatFinancial Times
Instagram now lets brands share advertising 'stories'VentureBeat
Instagram's New Carousel Ads Are Like Print Magazine Spreads With LinksAdAge.com
ITProPortal -CNET -Techie News
all 72 news articles »

Re/code

Full-Frontal Advertising: The Slow Reveal
Re/code
Is advertising finally full-frontal? Last year on Re/code, I predicted the convergence of the long-hyped television upfronts and the relatively newer digital content “new fronts,” suggesting that while it may not take place tomorrow, it won't take ...


USA TODAY

GEICO Brilliantly Reinvents YouTube Preroll Advertising
Forbes
Everyone hates YouTube's preroll ads. You want to watch an old Beatles clip but it's held hostage by a preroll ad for Toyota, which you are forced to watch five seconds. It's possibly the longest five seconds in all of advertising, at least to the ...
Ad of the Day: Geico Makes Clever Preroll Ads That Are Basically UnskippableAdweek
Geico dog disrupts awful video adsUSA TODAY
Geico invents unskippable ads – you'll watch the whole thingGeek

all 37 news articles »

Adweek

24 Hours in Advertising: Thursday, March 5, 2015
Adweek
Here's everything you need to know about the last 24 hours in advertising, in case you blinked. Buzzing on Adweek: 10 artists make colorful illustrations for Oreo Oreo selected selected 10 artists for an out-of-home campaign and gave each one a ...


Reaching Customers with Advertising: Why Cheaper Isn't Always Better
Huffington Post
Businesses usually only allocate a certain amount of money each year for advertising, hoping to reach as many customers as possible from that. This effort to save money can easily lead businesses to go for the cheapest ad impression cost, assuming that ...

and more »

The 10 things in advertising you need to know today
Business Insider
The 10 things in advertising you need to know today. Peter Thiel: Google's lucrative search monopoly may be about... No one is going to buy your white and gold or blue and black... The most popular Moto Maker color option is...Motorola's def... The ...

and more »

GeekWire

Sprint told to dial back advertising claims
CBS News
After a complaint by rival T-Mobile USA (TMUS) that Sprint (S) was over-reaching in its advertising, the National Advertising Division recommended that Sprint stop making claims including having a "brand new," "all-new" or "America's Newest" network.
Advertising watchdog advises Sprint to stop claiming it has a 'brand new' networkGeekWire
T-Mobile Prompts Ad Watchdog to Admonish Sprint for Its AdsAdAge.com

all 4 news articles »

Tribune CEO: Selling (Typical) Digital Ads Is a 'Weak Business'
AdAge.com
The other side consists of big, custom "never been done before" advertising programs. The middle bar connecting them is the "weak part." It represents digital display ads sold the old-fashioned way -- with a salesperson and his or her staff completing ...

and more »

International Business Times AU

NZ Commerce Commission Gently Nods The Decision To Restrict Advertising ...
International Business Times AU
The New Zealand Commerce Commission has given the go ahead to the country's Infant Nutrition Council's (INC) proposal that wants to restrict the 'advertising' and 'marketing' of infant formula. The council requested approval from the Commission for its ...


Wall Street Journal

The Rat Race to Advertise on Alibaba's Marketplaces
Wall Street Journal
For the millions of vendors on Alibaba Group Holdings Ltd. 's Taobao and Tmall marketplaces, getting your products seen by browsing customers is one of the most important—and difficult—parts of running an online shop. Advertising is one way of ...

and more »
Google News
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Good Design Makes Good Sense

Organized your pencils and pens lately? Sorted your clothes into... Read More

Turn Your Ad Copy into a Goldmine!

Today, more than ever, it is crucial that your ad... Read More

16 Methods for Getting Free Advertising

1. Place copies of your circular on bulletin... Read More

Why I Like The Ads I Hate!

It's been said that the antidote to liking/loving is not... Read More

Free Publicity With Dogs, Cats, and Rats

Here's a fascinating idea.. Having noticed that there always seemed... Read More

Design Your Own Newspaper Ads

Many people in business lay-out (design) their own ads. That... Read More

15 Tips for Better Yellow Page Ads

Yellow Pages advertising is one of the most popular forms... Read More

Do I Need Raised Letter or Full Color Business Cards?

If you've been searching around for business cards that will... Read More

The Motivational Triggers That Make People Buy

In order to sell more products and service, you need... Read More

How to Make a Fortune from Unique Resistance-free Advertising

One of the most powerful offers you can use in... Read More

How to Write Great Headlines

According to experts, just changing the headline of an ad... Read More

6 Must-Have Elements of a Powerful Brochure

Most brochures that businesses put out today end up doing... Read More

Is Your Advertising... Sexy?

Ever hear the term 'sexy' advertising? It's not necessarily what... Read More

I Dont Want to be Different

To succeed in today's crowded marketplace where most of the... Read More

Developing a Formal Brand Messaging Document

Ensure everyone in your company sings from the same sheet... Read More

Hit Them With Benefits

More about advertising from BIG Mike McDanielIt makes no difference... Read More

Double Your Sales Potential With Double-sided Business Cards

Swapping business cards is one of the most basic and... Read More

Direct Mail Rules of Thumb

First and foremost - You should identify your target market.... Read More

How You Measure Yourself Is How You Motivate Yourself

One of the keys to strong positive mental attitude is... Read More

5 Tips for Hot Yellow Pages Ads

Yellow Pages advertising is one of the most popular forms... Read More

Advertising Agency In Boston: Tips and Tricks

The big news on Wall Street last year was the... Read More

Create Your Own Business Cards, Part 1

In this lesson, we will create a business card, using... Read More

How To Make Your Advertising Work!

Many believe that when it comes to advertising, it's a... Read More

The Online Equivalent of an Effective Newspaper Advertisement is FREE

Ask anybody who has been in business for a long... Read More

Advertising Copy: What?s Really Important?

You labor long and hard trying to create the perfect... Read More