Advertising For The Long Haul and Not the Short Term Gains

New Age Media Concepts issues its first article of many that will focus on the advertising and marketing industry. "If a young man tells his date she's intelligent, looks lovely, and is a great conversationalist, he's saying... Read More

Why Most Advertisements Stink!

Question: What do you think the most important part of any ad is? Your company name? Your telephone number? Your offer? Look at your own advertising. What stands out? What is in the largest print? If it's your company name or logo hold out your wrist so I can whack... Read More

Wheres Me Pot of Gold and Lucky Charms?

We already know this from our history books. If you want to make money today, you must first look back in time to the first time in history that a large portion of our country all tried to get rich at the same time in the same place. The first... Read More

Juice - Scam of the Decade or Opportunity of the Century

If you are an ardent web surfer and MLMer like I am, then I am sure you would have seen the sales pitch "Give away free broadband and earn Ł27 GBP each time". Depending on which side of the fence you are, this product is either God's gift to freebies... Read More

What?s the Score?

You may be aware that in a basketball game the assistant coaches keep an almost unending list of personal statistics for each player. Rebounds, assists, points, minutes played, etc. Why is that? Because they know that these individual statistics all add up to the bottom line. The final score.... Read More

How To Write More Powerful Brochures, Leaflets, And Catalogues

Probably the most interesting thing about brochures and leaflets is that they're seldom read in what we've come to know as the right order - as you would read a book. Rather in the same way that many people read magazines in dentists' waiting rooms, they will flick through brochures... Read More

Localized Advertising ? Door-to-Door Ad Distribution on the Fly!

Have you ever had to distribute door-hanger advertisements for your business? Have you ever employed door-to-door sales techniques to increase your brand awareness? Have you ever had to walk mile-after-mile repeating the sales pitch, over and over? Have you ever had to stand outside of an arena event and pass... Read More

Understanding Internet Banner Advertising

Banner advertising is an effective way of getting your advertising message seen on the Internet. Banner ads should not be your only online form of advertising, but they are an essential part of your online advertising mix.This article assumes that the reader knows what a banner ad looks like, but... Read More

In Advertising Bigger isn?t Always Better

If you have been following the recent advertising news you will notice that more and more major advertisers are looking to smaller ad agencies to handle their campaigns.Is it because they feel bad? Is it because they are cheaper? Or is it because they see the level of creative talent... Read More

Marketing Lessons I Learned in Chicago this Week...

I was in the fine city of Chicago this week to speak at a marketing conference. And I learned some interesting things: 1 - Traffic in Chicago is much worse than the allegedly bad traffic in Atlanta where I live. We left the hotel downtown at 3 p.m. and were... Read More

In The News:


8 Reasons Why Digital Advertising Works For Brands
Marketing Land
I received a text the other day from the CEO of a leading U.S. advertising agency asking me a simple question: “Peter, can you send me proof points for why digital advertising works for brand marketers?” It turns out that she was in an annual review ...


Adweek

Budweiser Drops Clydesdales From Its Holiday Advertising
New York Times
Budweiser says the Clydesdales, which have been associated with the beer since 1933, will not appear in holiday advertising this year. A spokesman for the brand's owner, Anheuser-Busch InBev, said the horses would return for the Super Bowl, and that ...
Budweiser Ditches Clydesdales to Focus Advertising on Younger AudienceU.S. News & World Report
Budweiser kicks Clydesdales to the advertising curbWTOP
Bud Crowded Out by Craft Beer CrazeWall Street Journal
Seeking Alpha -Adweek -USA TODAY
all 258 news articles »

Business Insider

How Gay Hook-Up App Grindr Is Selling Itself To Major Brand Advertisers
Business Insider
Unless they have used it themselves, many advertisers may not know that gay geo-social networking app Grindr has a burgeoning advertising business and a potentially lucrative future data business. Grindr claims to be the largest all-male mobile social ...

and more »

Telegraph.co.uk

UK advertising watchdog raps YouTube stars over Oreo video
Financial Times
This the first time the Advertising Standards Authority has delivered a ruling that involves YouTube, the world's biggest online video platform. The decision sets an important precedent for the UK and across Europe. Mondelez, the $65bn global snacks ...
Hidden advertising by vloggers under the spotlightTelegraph.co.uk
Advertising Authority Cracks Down On Unlabeled Promotional YouTube VideosDesign & Trend
Advertising watchdog takes on YouTube vloggers over paid-for videosThe Independent
Gamasutra -The Guardian -IT PRO
all 52 news articles »

Wall Street Journal

China Considers Tobacco Advertising Limits, Public-Smoking Ban
Wall Street Journal
BEIJING—China is considering a ban on tobacco advertising and smoking in public places as the world's largest nation of smokers faces a mounting and costly toll from treating chronic diseases. Measures under consideration include a ban on all forms of ...
China Moves to Cut Smoking, Cigarette Advertising24/7 Wall St.
China considers a major ban on tobacco advertising, public smokingCCTV-America
China Moves to Ban Cigarette AdvertisingNACS Online
Examiner.com -halfwheel.com -Business Spectator
all 234 news articles »

Florida Times-Union

City, advertising firm OK deal on digital billboards
Florida Times-Union
City Council approved settlement agreements Tuesday with two outdoor advertising companies that will allow digital billboards and expand billboard-free areas in Jacksonville. Scenic Jacksonville, which sued CBS Outdoor, Clear Channel and the city of ...
Companies seeking Monroeville's permission for billboards along Parkway EastTribune-Review

all 2 news articles »

Business 2 Community

How The Digital Industry Has Changed Recruitment Advertising
Business 2 Community
The world of recruitment advertising has evolved dramatically over time. Traditionally, a company would put up a job advert on a noticeboard in the job centre, or in the local newspaper, and people would mail their applications over to the hiring manager.

and more »

It's the Most Wonderful Time of the (Advertising) Year
Huffington Post
There's quite a lot of research showing that one of the most important issues governing how much attention kids pay to ads, whether or not they can discriminate between advertising and programming and the extent to which they understand that ...

and more »

Accounts and People of Note in the Advertising Industry
New York Times
Alcon Surgical, a division of Alcon, which has its United States headquarters in Fort Worth, expanded its relationship with HCB Health, Austin, Tex., by naming HCB Health as global and United States agency of record for its ophthalmic surgical brands, ...


Adweek

24 Hours in Advertising: Wednesday, Nov. 26, 2014
Adweek
Here's everything you need to know about the last 24 hours in advertising, in case you blinked. Buzzing on Adweek: Totino's Pizza gets weird, again. The company made its latest bizarre marketing move, taking 50 "unusable" stock photos from a BuzzFeed ...

Google News
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Not Another Calendar! - Choose Advertising Specialties That Sell

As I was searching through a kitchen drawer the other... Read More

In Advertising Bigger isn?t Always Better

If you have been following the recent advertising news you... Read More

Offline Advertising Tips

Since most of us are always online and our business... Read More

I Dont Want to be Different

To succeed in today's crowded marketplace where most of the... Read More

Advertising Inserts

One of the best and easiest ways to advertise without... Read More

Do You Really Need a Brochure?

Traditional brochures typically tell the story of your company, i.e.... Read More

Wheres Me Pot of Gold and Lucky Charms?

We already know this from our history books. If you... Read More

Does Post Card Advertising Really Work?

You've decided to try advertising your business with post cards.... Read More

Print Your Marketing Postcards For A Penny, Address Them For Free, and Automate the Whole Process

This article will show you how to cut your printing... Read More

Media Savvy - How To Lead, Persuade And Influence

The ability to lead, persuade and influence are integral skills... Read More

What Do Your Ads Say?

Make a list of everything you think should be included... Read More

6 Ways To Get More Sales From Your Advertisement

To bring great sales success, a great advertising technique is... Read More

Small Cards, Big Ideas: Alternative Uses for Business Cards

Aggressive business card marketing isn't about handing your business cards... Read More

Vinyl Banners for the Right Occasion

The sinage marketplace is competitive! Consequently, some companies are going... Read More

What are Text Adverts?

Not everyone is aware of what are text adverts? Text... Read More

Take Advantage of Your Foes

Let's take an example that is easy to check: I... Read More

Why People Fail in Mail Order

Mail order is a very complicated business. Every phase must... Read More

How To Tell If An Advertisement Costs Too Much

People say it all the time: "This advertising costs too... Read More

How Much Money Do I Need to Spend on Advertising?

Q: I've never really done much advertising for my business;... Read More

Unlock The Power Of Online Groups

Yahoo Groups: I see countless marketers on shoestring budges turn... Read More

Which is Better Digital or Offset Printing?

As technology continues to improve, the quality of digital prints... Read More

Juice - Scam of the Decade or Opportunity of the Century

If you are an ardent web surfer and MLMer like... Read More

Go Ahead Im Listening

In today's fast paced environment, interaction with family and friends... Read More

A Lunchtime Lesson on Print Advertising

I promise you'll be able to finish this article before... Read More

Consider These Pressing Facts Before You Renew Your Yellow Page Ad

Your Yellow Page Ad Deserves More than 10 Minutes of... Read More