Top 10 Business E-Mail Basics

When it comes to your business e-mail communications, you need to make an impression that can lend to the determination that you are someone that will be a pleasure to do business with.For your consideration below are the "Top 10 e-mail issues targeted at business men and women. These are... Read More

The Benefits of Interactive Online Characters

This Stanford University study surveyed the leading research on virtual agents and suggests that "social intelligence in automated interactions is good business. Research about interactive characters suggests substantial opportunities for them toenhance online experiences. The Major Points:(1) Human-Media Interactions Are Fundamentally Social(2) Character Interfaces Bring Social Intelligence to Online... Read More

Are You Backing Up Your BIGGEST Asset?

Have you ever accidentally lost an important file on your computer? Perhaps your computer crashed (again) or your cat sauntered over a dooming sequence of keys. Remember that little pang in your stomach you felt when you realized that file was gone for good? OK, now imagine losing your entire... Read More

What is Gmail?

Like most other prime search engines, the ability to freely giveaway an email account is a positive tool that signals to the user community that this search engine is here to stay! Google is no different in this approach. Recently, Google has been beta testing Gmail. Google's very own email... Read More

Lost: 200 emails gone missing. Last seen on the 25.10.2003

Sound familiar? Ever wondered what happens to those unopened emails that you see in your stats from your latest email campaign/newsletter? Yep, you guessed it-their mail servers are doing it for them. This is what is referred to as a "False Positive". It means that although the recipient has opted... Read More

9 Tips To Help You Write More Powerful Emails

1. Make the effort to learn about the etiquette (these days known as "netiquette") involved in writing emails. There are loads of good reference websites and books about the internet which will tell you the basics. I know it might seem a bit precious to attach so much importance to... Read More

Tips to Bounce-Proof Your Email List

Keeping your email lists fresh is critical to the success of your online marketing and e-commerce efforts. In the early days of the Internet, the novelty of web sites and free e-newsletters made acquiring customers online all too easy. With customers signing up in droves to hear your latest offers,... Read More

Tips to Build Your Email Address Database

WHY BUILD YOUR EMAIL ADDRESS DATABASE? Gaining your customers' email addresses will: Provide an additional channel for reaching your customers Increase the ROI of your marketing investments Significantly reduce your customer acquisition and marketing costs Allow you to easily measure the impact of your marketing campaigns Increase your customer... Read More

NCOA for Email - Is Your Email Address List Clean and Up-To-Date?

Introduction Shrewd marketers devote a great amount of attention to crafting their email messaging campaign. They scrutinize the subject line, fuss over the content, and carefully monitor the timing of delivery. Once the perfect message has been created, it is just as important to focus on its successful delivery... Read More

What?s the Value of an E-mail Address?

Although it may not be practical to put a dollar-sign value on an e-mail address there are many financially-savvy reasons to start collecting e-mail addresses if you haven't already begun. If you have, keep reading for a few more tips on e-mail address collection at the end of this article.... Read More

In The News:


VentureBeat

Email marketing providers: Evolve or die
VentureBeat
ESPs may be the incumbents, but they risk being displaced if they don't keep up with marketing automation innovation. Marketing automation adoption is still low, but it's growing exponentially. And while marketing automation has traditionally been used ...


How to transform email marketing with a strategic shift
iMedia Connection
"I don't get enough marketing emails," said no one ever. In the pursuit of inbox zero, people use technology to file and delete promotional emails en masse without even blinking. This has many email marketers fighting a war of attrition. "If I fire off ...


Direct Marketing News

GoDaddy (GDDY) Launches Email Marketing Initiative
StreetInsider.com
GoDaddy (NYSE: GDDY) announced the launch of GoDaddy Email Marketing, an email marketing solution for small businesses, and its integration with GoDaddy Website Builder. The new GoDaddy Email Marketing product is the latest addition to the ...
GoDaddy Brings Intuitive Email Marketing To Small BusinessesPR Newswire (press release)
An SMB Beginner's Guide to Email MarketingDirect Marketing News

all 7 news articles »

MarketingProfs.com (subscription)

Five Tips to Make Your Email Marketing Pitch Perfect [Infographic]
MarketingProfs.com (subscription)
In the same vein, there is a significant opportunity for email and social media to join forces in perfect marketing harmony, and successful email campaigns should be integrated across all channels. Make email your star and weave in social support.
Top 3 tips to make your email 'Pitch Perfect'BizReport

all 45 news articles »

Are You Compliant With Global Email Marketing Regulations?
Business 2 Community
For email marketers targeting audiences in the United States, it's important to have a full understanding of the CAN-SPAM Act. USA Map This law covers all commercial messages, which means any email with the goal of advertising and/or promoting a ...


Business 2 Community

The 3 Biggest 'Nos' in Email Marketing
Business 2 Community
There's an abundance of tips, advice and strategies for improving your email marketing campaign available online, from how to build a rock-solid recipient list to creative ways you can strengthen the visual impact of your email content. However, before ...


VentureBeat

Email marketing technology is ridiculously complicated
VentureBeat
At 2,000+ software vendors (and rising fast), the marketing technology industry isn't just dynamic. It's completely out of control. Email technology is no exception: The plumbing required to make sure your customers get that coupon or white paper to ...


Tech Cocktail

Email Marketing Breakthroughs: 9 Insights to Drive Clicks
Tech Cocktail
It's quick and personal, yet still professional and timely, which makes it perfect for businesses to communicate with their target. To help you get your own 96.74% to start engaging, here are nine email marketing breakthroughs to drive clicks and get ...


VentureBeat

Email marketing critical to success, but users are selling themselves short ...
VentureBeat
There are dozens of email service providers and marketing tools available to help businesses leverage the medium, with MailChimp, AWeber, Constant Contact, and Campaign Monitor among the most used. Add to that the swathe of marketing automation ...


Business 2 Community

How Email Marketing Automation Can Solve Your Top Sales Problems
Business 2 Community
Over half of all B2B companies cite email marketing as their most effective marketing channel for generating revenue, according to BtoB Magazine. Would you agree? If your business is failing to maximize email marketing's potential, a lack of automation ...

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A Guide To Using an Automatic Responder

It's unbelievable....that many people do not know, that an automatic... Read More

Whats on YOUR Subscriber Thank-You Page?

When I coach my clients on how to... Read More

Building Relationships Takes Time: Overcoming the Overnight Surge Urge

Whenever we talk to a new or a "we hope... Read More

Reach Out and Slap Someone

I got my first email account way... Read More

Writing Effective Emails

Sometimes email messages can get quite long, especially when you... Read More

To Personalize Or Not To...That is the Question

If you are really interested in conducting a successful, effective... Read More

Persistence, Patience, Dedication - The Nick Martin Interview

Name: Nicholas John Martin aka Nick MartinAge: 24Residence: Copenhagen, Denmark... Read More

Autoresponders = Automatic Internet Marketing Success

What if you could send out all the information that... Read More

Success Guaranteed With Your Opt In List

Some time ago I was thinking about the best and... Read More

Dear Ms. Subscriber - Please Dont Unsubscribe

Don't be insulted. Don't take it as a personal rejection.... Read More

Email Laws That Could Bring You to Jail Even if Youre Not Spamming

First things first, I'm not a legal expert and so... Read More

The Flu and List building Go Hand In Hand!

What does the flu have to do with building your... Read More

Sequential Autoresponders Build Customer Relatonships

A powerful reason for making the switch from using the... Read More

E-Newsletter Layout: Add White Space to Improve Readability

White space in newsletters is like pausing in conversation. Take... Read More

How To Set Up an Ezine Encyclopedia

Do you read all your Ezines? Or do you file... Read More

Why You Need Run Survey

Do you have a list of e-mail addresses of your... Read More

Newsletters that Work

Offer a newsletter in a time frame that will be... Read More

22 Simple But Highly Effective Methods To Ban E-mail Opt-In List

Here are 22 simple but highly effective methods to build... Read More

Can You Win The Battle By Using A Toothpick?

Every business needs a low cost way to reach targeted... Read More

Creating A Newsletter And Making Your Website Magnetic

Creating a newsletter is an ideal way to drive repeat... Read More

A Lesson In Email: The Money Is In The List... With The Back-End Sales

Firstly, back-end sales is eMail Marketing at its best, so... Read More

Is Your Autoresponder Truly Promoting Your Company?

Getting other people to promote your web site is one... Read More

Does Punctuation Really Matter in Email?

So much depends on choosing the correct mark of punctuation... Read More

Ten Tips for Email Marketers

Here are the ten most important tips to ensure you're... Read More

How to Start Your Own Mailing List

I remember reading time and time again when I first... Read More