Top 10 Business E-Mail Basics

When it comes to your business e-mail communications, you need to make an impression that can lend to the determination that you are someone that will be a pleasure to do business with.For your consideration below are the "Top 10 e-mail issues targeted at business men and women. These are... Read More

The Benefits of Interactive Online Characters

This Stanford University study surveyed the leading research on virtual agents and suggests that "social intelligence in automated interactions is good business. Research about interactive characters suggests substantial opportunities for them toenhance online experiences. The Major Points:(1) Human-Media Interactions Are Fundamentally Social(2) Character Interfaces Bring Social Intelligence to Online... Read More

Are You Backing Up Your BIGGEST Asset?

Have you ever accidentally lost an important file on your computer? Perhaps your computer crashed (again) or your cat sauntered over a dooming sequence of keys. Remember that little pang in your stomach you felt when you realized that file was gone for good? OK, now imagine losing your entire... Read More

What is Gmail?

Like most other prime search engines, the ability to freely giveaway an email account is a positive tool that signals to the user community that this search engine is here to stay! Google is no different in this approach. Recently, Google has been beta testing Gmail. Google's very own email... Read More

Lost: 200 emails gone missing. Last seen on the 25.10.2003

Sound familiar? Ever wondered what happens to those unopened emails that you see in your stats from your latest email campaign/newsletter? Yep, you guessed it-their mail servers are doing it for them. This is what is referred to as a "False Positive". It means that although the recipient has opted... Read More

9 Tips To Help You Write More Powerful Emails

1. Make the effort to learn about the etiquette (these days known as "netiquette") involved in writing emails. There are loads of good reference websites and books about the internet which will tell you the basics. I know it might seem a bit precious to attach so much importance to... Read More

Tips to Bounce-Proof Your Email List

Keeping your email lists fresh is critical to the success of your online marketing and e-commerce efforts. In the early days of the Internet, the novelty of web sites and free e-newsletters made acquiring customers online all too easy. With customers signing up in droves to hear your latest offers,... Read More

Tips to Build Your Email Address Database

WHY BUILD YOUR EMAIL ADDRESS DATABASE? Gaining your customers' email addresses will: Provide an additional channel for reaching your customers Increase the ROI of your marketing investments Significantly reduce your customer acquisition and marketing costs Allow you to easily measure the impact of your marketing campaigns Increase your customer... Read More

NCOA for Email - Is Your Email Address List Clean and Up-To-Date?

Introduction Shrewd marketers devote a great amount of attention to crafting their email messaging campaign. They scrutinize the subject line, fuss over the content, and carefully monitor the timing of delivery. Once the perfect message has been created, it is just as important to focus on its successful delivery... Read More

What?s the Value of an E-mail Address?

Although it may not be practical to put a dollar-sign value on an e-mail address there are many financially-savvy reasons to start collecting e-mail addresses if you haven't already begun. If you have, keep reading for a few more tips on e-mail address collection at the end of this article.... Read More

In The News:


Email Marketing Should Remain Top Priority for Small Business Owners
Forbes
Small businesses have close relationships with their customers – which offers a huge advantage in email marketing. Email continues to be one of the best tools available to reengage or continue to engage customers and bring them back to your business,” ...

and more »

How Email Marketers Tap Into Modern Mindlessness
Huffington Post
The word "mindlessly" is important here, especially when you think about how email marketing continues to bring in more returns than any other direct marketing channel. We're subconsciously attracted to our inboxes. Here are three ways smart marketers ...

and more »

3 Keys to Driving Conversions Using Email Marketing
Business 2 Community
If people are reading your emails, but nobody is actually converting from a passive reader to an active customer, it's time to reevaluate your email marketing strategy! Converting a potential client into a paying customer hinges on your ability to ...


Business 2 Community

10 Ways to Ruin Your Relationship With Customers Through Bad Email ...
Business 2 Community
10 Ways to Ruin Your Relationship With Customers Through Bad Email Marketing in 2015 image ruin There's a common opinion circulating around in the business world that there are significantly more ways to fail at something than there are to succeed.


MarketingProfs.com (subscription)

How Mobile Changes Your Holiday Email Marketing
Business 2 Community
As an email marketer, mobile throws you some challenges. Mobile devices pose physical constraints by the nature of their screen sizes and by the context and environment in which they're used. Emails opened on mobiles are more likely to be read on the ...
Email marketing: Tracking the evolution from desktop to mobileallvoices
Top Marketing Trends 2015Dubai Chronicle
The Top Three Mobile Marketing Trends to Watch in 2015MarketingProfs.com (subscription)

all 6 news articles »

VentureBeat

90% of marketers say retargeting now as good as search ads, email marketing
VentureBeat
Fifty-four percent of both B2B and B2C marketers said social was hotter than mobile, search, or email retargeting, and AdRoll data shows that social retargeting drives 2.8X the impressions, 3X the clicks, and 2.2X the conversions as non-social retargeting.
Thanks To Social, Over Half Of Marketers Now Retargeting On MobileMediaPost Communications

all 13 news articles »

Research and Markets: Email Marketing - 2014 Global Strategic Business ...
Business Wire (press release)
This report analyzes the worldwide markets for Email Marketing in US$ Million. The report analyzes the US market by the following Segments: Transactional Email, Acquisition Email, and Retention Email. The report provides separate comprehensive ...


Marketing Land

3 Ways Mobile Shopping & Email Marketing Help Win The Holidays & Beyond
Marketing Land
This gave email the highest percentage compared to other paid marketing channels, beating out the typical leaders organic search and paid search (which drove 19% and 18.5% of Black Friday online sales respectively). Email was also the leading channel ...


Business 2 Community

2 Ways to Unite Social Media and Email Marketing and Double Your Conversions
Business 2 Community
2 Ways to Unite Social Media and Email Marketing and Double Your Conversions image socialheart. There's nothing more disappointing as a marketer than slaving over a great piece of content, then not getting the downloads, registrations, or views you ...


Business 2 Community

Holiday Email Marketing: 6 Tips to Kickstart Your Campaign
Business 2 Community
Email marketing is one way to greet your customers who have yet to step foot into a brick-and-mortar store. It's your chance to inform them about your products and services, special offers or other social events. To make the most of this holiday season ...

and more »
Google News
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8 Quick, Hot Reasons You Should Offer an E-mail Course Today

1. E-mail courses are generally quick and easy to create.... Read More

Who Else Wants to Sky Rocket Their CD Sales, Fan base and Indie Music Career?

If YOU Answered YES, Then Start An Online Newsletter?It's Easy,... Read More

Lumpy Mail Gets Your Message Through

When it comes to your gravy, lumps are bad. When... Read More

The 8 Biggest Newsletter Marketing Mistakes

Newsletter publishing has always made a lot of sense. It... Read More

A Cool Email Communication Tip

If I sent you an email that said: "The Big... Read More

Can You Win The Battle By Using A Toothpick?

Every business needs a low cost way to reach targeted... Read More

10 Terrific Ways To Enlarge Your Subscriber Base

1. Create a unique selling proposition (USP).Developing a USP for... Read More

Top 3 Reasons Why RSS Is Better Than Email

Everyone is talking about RSS. Blogs, newsites and the like... Read More

How to Laser Your Email Messages

If you're in business and use email, you've likely learned... Read More

7 Autoresponder Marketing Strategies To Automate, Build and Grow Your Business

Did you know one of the most important tools in... Read More

Will Microsoft Kill Free Email on the Net?

Spam has been such a problem that email filters are... Read More

Youve Got Mail

It seems that Google is revolutionizing the Net in more... Read More

Autoresponder Services Improve Your Profits

Perhaps you, like me, have web hosting that includes, free... Read More

How Autoresponders Boost Sales By Up To 400%

Imagine going to bed and waking up in the morning... Read More

The Importance of Building a List

Out of all the possible approaches to affiliate marketing, lead... Read More

The 12 Most Common Newsletter Design Mistakes

Your newsletter's success depends on its design. An attractive, easy... Read More

How Email Etiquette Will Make You More Money through Loyal, Repeat Customers

When it comes to gaining and keeping customers, every website... Read More

Guideline to Hiring an Email Marketing Company

A common practice in today's e-commerce environment is to use... Read More

Viral Marketing Tips: Greeting Cards

When we speak about viral marketing, we are not talking... Read More

Your Money Is Still In Your List - Build It!

You are a home business entrepreneur. You have just built... Read More

Reports of My Death Have Been Greatly Exaggerated -- Email Marketing

Recently, there has been a lot written about email and... Read More

Lesson #3: Capitalize on Your Captures!

One of the underlying benefits of smart autoresponders is that... Read More

How to Build Your Mailing List

1. USE POP-UPS Pop-ups are one of the most common... Read More

Tips to Build Your Email Address Database

WHY BUILD YOUR EMAIL ADDRESS DATABASE? Gaining your customers' email... Read More

Realtors ? Is Your Newsletter Increasing Sales?

If you are a REALTOR focused on residential sales who... Read More