Top 10 Business E-Mail Basics

When it comes to your business e-mail communications, you need to make an impression that can lend to the determination that you are someone that will be a pleasure to do business with.For your consideration below are the "Top 10 e-mail issues targeted at business men and women. These are... Read More

The Benefits of Interactive Online Characters

This Stanford University study surveyed the leading research on virtual agents and suggests that "social intelligence in automated interactions is good business. Research about interactive characters suggests substantial opportunities for them toenhance online experiences. The Major Points:(1) Human-Media Interactions Are Fundamentally Social(2) Character Interfaces Bring Social Intelligence to Online... Read More

Are You Backing Up Your BIGGEST Asset?

Have you ever accidentally lost an important file on your computer? Perhaps your computer crashed (again) or your cat sauntered over a dooming sequence of keys. Remember that little pang in your stomach you felt when you realized that file was gone for good? OK, now imagine losing your entire... Read More

What is Gmail?

Like most other prime search engines, the ability to freely giveaway an email account is a positive tool that signals to the user community that this search engine is here to stay! Google is no different in this approach. Recently, Google has been beta testing Gmail. Google's very own email... Read More

Lost: 200 emails gone missing. Last seen on the 25.10.2003

Sound familiar? Ever wondered what happens to those unopened emails that you see in your stats from your latest email campaign/newsletter? Yep, you guessed it-their mail servers are doing it for them. This is what is referred to as a "False Positive". It means that although the recipient has opted... Read More

9 Tips To Help You Write More Powerful Emails

1. Make the effort to learn about the etiquette (these days known as "netiquette") involved in writing emails. There are loads of good reference websites and books about the internet which will tell you the basics. I know it might seem a bit precious to attach so much importance to... Read More

Tips to Bounce-Proof Your Email List

Keeping your email lists fresh is critical to the success of your online marketing and e-commerce efforts. In the early days of the Internet, the novelty of web sites and free e-newsletters made acquiring customers online all too easy. With customers signing up in droves to hear your latest offers,... Read More

Tips to Build Your Email Address Database

WHY BUILD YOUR EMAIL ADDRESS DATABASE? Gaining your customers' email addresses will: Provide an additional channel for reaching your customers Increase the ROI of your marketing investments Significantly reduce your customer acquisition and marketing costs Allow you to easily measure the impact of your marketing campaigns Increase your customer... Read More

NCOA for Email - Is Your Email Address List Clean and Up-To-Date?

Introduction Shrewd marketers devote a great amount of attention to crafting their email messaging campaign. They scrutinize the subject line, fuss over the content, and carefully monitor the timing of delivery. Once the perfect message has been created, it is just as important to focus on its successful delivery... Read More

What?s the Value of an E-mail Address?

Although it may not be practical to put a dollar-sign value on an e-mail address there are many financially-savvy reasons to start collecting e-mail addresses if you haven't already begun. If you have, keep reading for a few more tips on e-mail address collection at the end of this article.... Read More

In The News:


6 Ways to Increase the Success of Your Holiday-Email-Marketing Campaign
Entrepreneur
Email marketing is the most important vehicle for reaching new and existing customers during the holiday season. Businesses can utilize holiday-email-marketing campaigns as a way to showcase new products, introduce new promotions and re-engage ...

and more »

Common Email Marketing Mistakes: Why Your Emails Aren't Getting Results
Business 2 Community
Whether your open rates are suffering or you're not getting enough click-throughs, there are lots of common email marketing mistakes that even experienced marketers make. The good news is that they can be easily fixed to increase engagement.


Business 2 Community

An Email Marketing Horror Story To Learn From
Business 2 Community
An Email Marketing Horror Story To Learn From image shocked businesswoman.jpg Once upon a time, there was a business owner who couldn't figure out why his email marketing campaigns were not performing like he thought they should. He thought he ...


Improve Holiday Conversion Rates With These 13 Email Marketing Tips
Huffington Post
The holiday season is right around the corner, and that means it is time to get your holiday email marketing strategy ready. Technology market research firm The Radicati Group states that there will be 196,300,000,000 worldwide emails sent and received ...


How to Create the Perfect Crowdfunding Email Marketing Campaign
Crowdsourcing.org
How to Create the Perfect Crowdfunding Email Marketing Campaign by Francesco Fumagalli on November 27, 2014. When you need to get in touch with your subscriber base, there's no better way than through newsletter. Delivered right to your crowdfunding ...


Associations Now

Email Marketing: Time to Rethink What's Possible
Associations Now
It's easy to look at something that's long been consistent and reliable—such as email marketing—and think you've mastered it. Careful, though: You might unintentionally be holding back your potential. Last week, an iconic figure learned the hard way ...


Publishers Struggle With eMail Marketing
MediaPost Communications
According to the 2014 Publishers Survey Report from Lyris, engaging audiences with targeted and personalized email content is proven to create new revenue opportunities for publishers, but many are still struggling with even the basics of email ...


Dynamic Content in Email Marketing [Infographic]
Business 2 Community
In the current times of unsurpassable email competition in the inbox, making a difference is a big deal! Dynamic Content or Real Time Content has grown to bring this significant difference to your marketing emails, and get the deserved ROIs from your ...


6 Rookie Email Marketing Mistakes Your Business Must Avoid
Forbes
Well, you do – that's the power of email marketing. Every business, however small, can build an email list of prospects and/or customers to get a little slice of attention in their inbox. Your emails can sit alongside those from the biggest companies ...


CIO

How to Use Email Marketing to Increase Sales This Holiday Season
CIO
Also, "use words like new, free, sale, now, holiday and save in your subject lines," suggests Connie Sung Moyle, head of Public Relations at VerticalResponse, an email marketing provider. "VerticalResponse recently analyzed 10,000 email campaigns sent ...

and more »
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Email Etiquette: How To Send Emails People Will Read

You may remember a time before there was email?a time... Read More

Protect Yourself Legally with an Autoresponder Service

Another powerful reason for making the switch from using the... Read More

Using Emotional Triggers in Ad Writing

Writing ads for either your own products or affiliate products... Read More

A Guide To Using an Automatic Responder

It's unbelievable....that many people do not know, that an automatic... Read More

Attract New Subscribers With Magnetic Ads

One of the most effective methods of advertising your e-zine... Read More

Promote Your Web Business With Every Email You Send!

Website owners are always on the lookout for new ways... Read More

How To Build Your Greatest Opt-In List

I get e-mails all the time from people on my... Read More

Using Blind Carbon Copy (BCC) For Email Privacy

Need for PrivacyPeople have become hypersensitive about their privacy during... Read More

Who Else Wants to Sky Rocket Their CD Sales, Fan base and Indie Music Career?

If YOU Answered YES, Then Start An Online Newsletter?It's Easy,... Read More

Consumer Thinking and Email

In an article based on research done by emaillabs, MarketingSherpa... Read More

How To Create Gold With Email Promotions - Part 2

Don't forget people are so busy now they will only... Read More

The 8 Biggest Newsletter Marketing Mistakes

Newsletter publishing has always made a lot of sense. It... Read More

Single or Double Opt--In?

You heard the message before. Your e-mail list is the... Read More

7 Great Email Habits for the Beginning Internet Entrepreneur

If you are just starting out as an Internet entrepreneur... Read More

Email: When You Dont Get a Response

The lack of an email response is an issue I... Read More

Three Phases to Email Sensitivity

The neurophysiological dynamics of understanding each email message are very... Read More

Email Etiquette IV

Further to my previous issues this subject continues - part... Read More

3 Essential Tools for Email Marketers

Marketing your business with email is an art.It's very easy... Read More

Autoresponders - Simple Tweaks That will Improve Your Return Rate

Autoresponders are, without a shadow of a doubt, one of... Read More

How?s Your E-mail Etiquette

In a fast moving global economy, e-mail offers you the... Read More

Just Write an Email

How did you sell your last product? Imagine that I... Read More

Organizing Your Mailing Lists For Your Email Promotions

With all the safelists and different methods for using them,... Read More

Autoresponders, Which Autoresponder Is Right For Your Business?

An autoresponder is a software program that automatically sends a... Read More

E-mail Whitelist Etiquette

A big-time dilemma is brewing online. In an understandable attempt... Read More

The Opt-In Secret

Everyone knows that in order to be successful online you... Read More