Top 10 Business E-Mail Basics

When it comes to your business e-mail communications, you need to make an impression that can lend to the determination that you are someone that will be a pleasure to do business with.For your consideration below are the "Top 10 e-mail issues targeted at business men and women. These are... Read More

The Benefits of Interactive Online Characters

This Stanford University study surveyed the leading research on virtual agents and suggests that "social intelligence in automated interactions is good business. Research about interactive characters suggests substantial opportunities for them toenhance online experiences. The Major Points:(1) Human-Media Interactions Are Fundamentally Social(2) Character Interfaces Bring Social Intelligence to Online... Read More

Are You Backing Up Your BIGGEST Asset?

Have you ever accidentally lost an important file on your computer? Perhaps your computer crashed (again) or your cat sauntered over a dooming sequence of keys. Remember that little pang in your stomach you felt when you realized that file was gone for good? OK, now imagine losing your entire... Read More

What is Gmail?

Like most other prime search engines, the ability to freely giveaway an email account is a positive tool that signals to the user community that this search engine is here to stay! Google is no different in this approach. Recently, Google has been beta testing Gmail. Google's very own email... Read More

Lost: 200 emails gone missing. Last seen on the 25.10.2003

Sound familiar? Ever wondered what happens to those unopened emails that you see in your stats from your latest email campaign/newsletter? Yep, you guessed it-their mail servers are doing it for them. This is what is referred to as a "False Positive". It means that although the recipient has opted... Read More

9 Tips To Help You Write More Powerful Emails

1. Make the effort to learn about the etiquette (these days known as "netiquette") involved in writing emails. There are loads of good reference websites and books about the internet which will tell you the basics. I know it might seem a bit precious to attach so much importance to... Read More

Tips to Bounce-Proof Your Email List

Keeping your email lists fresh is critical to the success of your online marketing and e-commerce efforts. In the early days of the Internet, the novelty of web sites and free e-newsletters made acquiring customers online all too easy. With customers signing up in droves to hear your latest offers,... Read More

Tips to Build Your Email Address Database

WHY BUILD YOUR EMAIL ADDRESS DATABASE? Gaining your customers' email addresses will: Provide an additional channel for reaching your customers Increase the ROI of your marketing investments Significantly reduce your customer acquisition and marketing costs Allow you to easily measure the impact of your marketing campaigns Increase your customer... Read More

NCOA for Email - Is Your Email Address List Clean and Up-To-Date?

Introduction Shrewd marketers devote a great amount of attention to crafting their email messaging campaign. They scrutinize the subject line, fuss over the content, and carefully monitor the timing of delivery. Once the perfect message has been created, it is just as important to focus on its successful delivery... Read More

What?s the Value of an E-mail Address?

Although it may not be practical to put a dollar-sign value on an e-mail address there are many financially-savvy reasons to start collecting e-mail addresses if you haven't already begun. If you have, keep reading for a few more tips on e-mail address collection at the end of this article.... Read More

In The News:


The Hoops News

What Is The Implication Of Inbox By Gmail For Email Marketing?
Forbes
Too soon to tell (it was only just released two days ago, Oct 22, 2014) but if I had to venture a guess, I'd say that the Subject Line will become even more important than ever before since it will become one of the major filtering aspects of emails in ...
Google inbox could suffer if email is missedThe Hoops News

all 149 news articles »

Practical Ecommerce

4 Email-marketing Tools to Improve Performance
Practical Ecommerce
Many ecommerce merchants use email service providers to deploy outgoing messages and manage subscribers' email addresses. But there are other companies that offer useful, email-related products and services. In this article, I'll review four of those ...


Fox Business

Better Data and Personalization Are the Future of Email Marketing
Fox Business
Most brands have some kind of email marketing platform as part of their overall marketing strategy. But in recent years, consumers have grown weary of one-size-fits-all, spamlike promotional messages, and marketers who still take this approach will ...


Top struggles for email marketers
BizReport
According to a recent MarketingSherpa report email marketers are banking on email; on average email marketers report campaigns deliver a 119% return on their investment. But despite the face that email is paying off, many brands continue to struggle ...


The Top 10 Keys to Writing Attention-Capturing Subject Lines
MarketingProfs.com (subscription)
Unless you're marketing a funeral parlor, subject lines shouldn't be funereal. They should be fun! At least sometimes. Lighten up every now and then to capture your subscriber's attention with humor! Subject lines can make or break your entire email ...


The Five: Tips on effective email marketing
Dallas Morning News
With different social media tools out there, how do you still engage customers with email? Holly Mason offers tips on launching an effective email marketing campaign. Mason is president and owner of MasonBaronet, an integrated marketing communications ...


Marketing Land

Google disrupts e-mail marketing—again
InternetRetailer.com
Articles By Category. Affiliate Marketing · E-mail Marketing · International Marketing · Merchandising and Design · Online Marketplaces · Search Engine Marketing · Search Engine Optimization · Site Search · Social Media · Video/Rich Media · Web ...
Google Launches 'Inbox', A More Evolved Lifestyle Email ClientMarketing Land
Google Intros Inbox, The Next Generation Of Email AppMediaPost Communications
Inbox by Google: Gmail as your new 'to do' listMarketing Pilgrim (blog)
VentureBeat
all 478 news articles »

BusinessNewsDaily

5 Tools That Will Change Email Marketing
BusinessNewsDaily
Email marketing has been around for two decades — and it's showing no signs of dying any time soon. In spite of newer, cooler-sounding channels like social media and mobile marketing, email marketing has proved to be one of the most effective and ...
7 Reasons Your Business Needs an Automated Welcome EmailBusiness 2 Community

all 2 news articles »

Business 2 Community

Why Customers Ignore Marketing Emails
Business 2 Community
Despite the high ROI from email as a sales channel, the effort going into maintaining lists is generally considered to be increasing, regardless of sector. Customers are more bombarded with marketing messages than ever. They will happily remove ...


Huffington Post

5 Tips to Boost Your Email Marketing Efforts
Huffington Post
Email marketing can be a tough nut to crack, especially if you haven't done any of it all. I was skeptical at first, too, but then I realized that I don't necessarily have to connect with my email subscribers only as a means to an end. If anything, I ...

Google News
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Real Estate Agents ? What Type of Content Should You Include in Your Newsletter?

One of the biggest concerns for Realtors who publish their... Read More

How to Choose the Autoresponder Right for Your Business?

Let's give a definition to autoresponder first. So, what is... Read More

How to Structure Your Follow-Up Sequence for Maximum Profit

Before I do this, let me describe how autoresponders work.... Read More

Writing Effective Emails

Sometimes email messages can get quite long, especially when you... Read More

10 Ways to SCREW-UP Your LIST

Just in case you don't know, your 'LIST' ? is... Read More

Masterful E-mail Marketing

There are more than 100 million e-mail users in the... Read More

3 Simple Steps on how to Get Unlimited E-Mail Accounts for Pennies a Day

As an Online Home Based busy owner you will reach... Read More

Should You Be Writing A Newsletter As Part Of Your Online Business?

Let's start at the beginning - why do you need... Read More

What Is An Email Signature And What Do I Do With It?

You hear it all the time... email signature, sig file,... Read More

Say More Than Thank You

Most Websites are gathering e-mail addresses. When you submit your... Read More

The Ultimate Business Network: One Secret Power of the Masters

Dear Friend:If you're out there networking and have been for... Read More

Spam Check Your Newsletter for FREE

Spam is a bigger and bigger problem nowadays. Recently Ralph... Read More

What Good Is An AutoResponder?

A term that confuses just about everyone is "autoresponder". When... Read More

7 Wise Ways to Collect Email Addresses and Build Your Mailing List

=> Wise Way #1 - OFFER A FREEBIEYou have to... Read More

A Single Email Is Never Enough

"Repetition is the key to advertising (marketing)". Those words were... Read More

Are Opt-in Email Lists Still Valuable in this SPAM Age?

One of the things that the introduction of blogs has... Read More

The Most Simple Way to Mask Your Email-address

We all know that spammers are looking for your email-address.... Read More

The Power Of Email Marketing

Have You Considered The Power Of Email MarketingOld vs. NewIf... Read More

Taking Care of Busines... E-mail

In this digital day and age, communicating through email is... Read More

How NOT To Appear Like A Spammer

Unless you use the Internet only for surfing and never... Read More

Signature Files: The Easy Way To Create More Business

If you do business as an affiliate, then you're constantly... Read More

10 Persuasive Triggers To Plug Into Your Ad

1. Most people want to win over others. Tell your... Read More

Having an Opt In List As an Affiliate Marketer Is Crucial

What is an Opt-in List and what is its significance... Read More

Viral Marketing - Your Key to Gaining New Clients

Email newsletters are an excellent means of promoting the products... Read More

Sequential Autoresponders Build Customer Relatonships

A powerful reason for making the switch from using the... Read More