Top 10 Business E-Mail Basics

When it comes to your business e-mail communications, you need to make an impression that can lend to the determination that you are someone that will be a pleasure to do business with.For your consideration below are the "Top 10 e-mail issues targeted at business men and women. These are... Read More

The Benefits of Interactive Online Characters

This Stanford University study surveyed the leading research on virtual agents and suggests that "social intelligence in automated interactions is good business. Research about interactive characters suggests substantial opportunities for them toenhance online experiences. The Major Points:(1) Human-Media Interactions Are Fundamentally Social(2) Character Interfaces Bring Social Intelligence to Online... Read More

Are You Backing Up Your BIGGEST Asset?

Have you ever accidentally lost an important file on your computer? Perhaps your computer crashed (again) or your cat sauntered over a dooming sequence of keys. Remember that little pang in your stomach you felt when you realized that file was gone for good? OK, now imagine losing your entire... Read More

What is Gmail?

Like most other prime search engines, the ability to freely giveaway an email account is a positive tool that signals to the user community that this search engine is here to stay! Google is no different in this approach. Recently, Google has been beta testing Gmail. Google's very own email... Read More

Lost: 200 emails gone missing. Last seen on the 25.10.2003

Sound familiar? Ever wondered what happens to those unopened emails that you see in your stats from your latest email campaign/newsletter? Yep, you guessed it-their mail servers are doing it for them. This is what is referred to as a "False Positive". It means that although the recipient has opted... Read More

9 Tips To Help You Write More Powerful Emails

1. Make the effort to learn about the etiquette (these days known as "netiquette") involved in writing emails. There are loads of good reference websites and books about the internet which will tell you the basics. I know it might seem a bit precious to attach so much importance to... Read More

Tips to Bounce-Proof Your Email List

Keeping your email lists fresh is critical to the success of your online marketing and e-commerce efforts. In the early days of the Internet, the novelty of web sites and free e-newsletters made acquiring customers online all too easy. With customers signing up in droves to hear your latest offers,... Read More

Tips to Build Your Email Address Database

WHY BUILD YOUR EMAIL ADDRESS DATABASE? Gaining your customers' email addresses will: Provide an additional channel for reaching your customers Increase the ROI of your marketing investments Significantly reduce your customer acquisition and marketing costs Allow you to easily measure the impact of your marketing campaigns Increase your customer... Read More

NCOA for Email - Is Your Email Address List Clean and Up-To-Date?

Introduction Shrewd marketers devote a great amount of attention to crafting their email messaging campaign. They scrutinize the subject line, fuss over the content, and carefully monitor the timing of delivery. Once the perfect message has been created, it is just as important to focus on its successful delivery... Read More

What?s the Value of an E-mail Address?

Although it may not be practical to put a dollar-sign value on an e-mail address there are many financially-savvy reasons to start collecting e-mail addresses if you haven't already begun. If you have, keep reading for a few more tips on e-mail address collection at the end of this article.... Read More

In The News:


VentureBeat

Email marketing: How to maximize the most reliable digital channel with ...
VentureBeat
Join us for this live webinar — How to navigate the email marketing landscape with executives from LivingSocial and Everything But The House — TODAY, June 30 at 10 a.m. Pacific, 1 p.m. Eastern. Register here for free. It's no surprise that the oldest ...


YourStory.com

E-commerce email marketing: customer expectations v/s reality
YourStory.com
Email marketing has always been the favoured medium for e-commerce marketing experts across the globe. Emails are going strong and are here to stay. Since the RoI from email is extremely high – about $40 for every $1 spent on emails (Direct Marketing ...


Sioux Falls Argus Leader

INSIGHT: Email marketing offers astronomical ROI
Sioux Falls Argus Leader
Have you ever wondered why cashiers at places such as Kohl's and Victoria's Secret are increasingly asking for your email address at checkout? You probably know that they are going to email you coupons and ads, but you might not know that the email ...


Fortune

Email marketing is alive and well, at least for now
Fortune
“Email marketing is a proven tactic for small business and one that continues to be heavily used despite the rise of numerous other channels,” said Greg Sterling, vice president of strategy and insights at Local Search Association, in a statement. “Yet ...

and more »

VentureBeat

Email Marketing: A tough look at what works and what doesn't (webinar)
VentureBeat
Join us for this live webinar — How to navigate the email marketing landscape — on Tuesday, June 30 at 10 a.m. Pacific, 1 p.m. Eastern. Register here for free. In VB's recent report on email marketing, we found that nearly 80 percent of email ...


Email marketing send-off: MailChimp vs. Constant Contact
Inman.com
Have suggestions for products that you'd like to see reviewed by our real estate technology expert? Email Craig Rowe. Get a full week's worth of real estate tech reviews delivered straight to your inbox! Email marketing is becoming more powerful ...

and more »

OutboundEngine cranks up your email marketing to 11
Inman.com
Have suggestions for products that you'd like to see reviewed by our real estate technology expert? Email Craig Rowe. Get a full week's worth of real estate tech reviews delivered straight to your inbox! The pitch OutboundEngine is email marketing ...


Email Marketing Automation in 6 Simple Steps
Business 2 Community
Email marketing automation can be used as a part of every phase of the marketing and sales process. It gives boost in demand generation, sales and in retaining existing clients. Once you select your new email or marketing automation vendor, the next ...


VentureBeat

Email marketing gives 246% return for mid-sized businesses, but there's a cost
VentureBeat
If there is one thing marketers enjoy, it is getting more money back than they paid out. In fact, that is pretty much the job description. In a new study on email marketing solutions from Jon Cifuentes — in which he studied a broad audience of 1,300 ...


Top 10 Email Marketing Strategies
The Financial Brand
With the availability of more and more consumer insight, email marketing has gone beyond simply using a customer's name to leveraging tailored content, that is based on their demographics, behavior and even their purchase history. Dynamic content lets ...

and more »
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Free Email Accounts ? Pros and Cons

Free email accounts are great if you want to hide... Read More

Email Marketing: How Much is Too Much?

I have a special new email address. It's in addition... Read More

Spam Check Your Newsletter for FREE

Spam is a bigger and bigger problem nowadays. Recently Ralph... Read More

10 Reasons to Outsouce Your Next Email Marketing Campaign

So, why would you want to send your campaigns out... Read More

Ways To Persuade Your Web Site Visitors To Give You Their Email Address

These are several ways that you can use to persuade... Read More

Dont Be Viewed as Rude!

All too often otherwise nice folks come off as terse... Read More

15 Ways to Manage Your E-Mail More Effectively

? Are you tired of searching for e-mail messages you... Read More

Just Because You Can...

Just because you can communicate with hundreds of people virtually... Read More

How Email Etiquette Will Make You More Money through Loyal, Repeat Customers

When it comes to gaining and keeping customers, every website... Read More

3 Essential Tools for Email Marketers

Marketing your business with email is an art.It's very easy... Read More

How To Set Up an Ezine Encyclopedia

Do you read all your Ezines? Or do you file... Read More

Lesson #2: Different (and Profitable!) Ways to Use Smart Autoresponders

So, autoresponders allow you to automate the process of instantly... Read More

Should You Publish a PAID E-zine?

Many of my clients ask me whether they should publish... Read More

Some Simple Sure-fire Strategies to Construct a Responsive Opt in List!

A responsive opt in list is an unbelievably powerful money-maker... Read More

How To Get An Instant Response To Your Urgent EMail!

In the business world, "You've Got Mail" has turned into... Read More

The Power Of Email Marketing

Have You Considered The Power Of Email MarketingOld vs. NewIf... Read More

Three Phases to Email Sensitivity

The neurophysiological dynamics of understanding each email message are very... Read More

Promote Your Web Business With Every Email You Send!

Website owners are always on the lookout for new ways... Read More

The Most Critical Strategy to Your Survival, and Prosperity, Online

For the sake of your long term survival and your... Read More

How Effective is Your Email? How Can You Tell?

Is your email getting to your list members? If so,... Read More

Promote Your Products Without Annoying Spam Filters

How many times have you realized that your email simply... Read More

Grab Those Emails! ? 11 Key Ways to Get Your Visitors to Hand Over Their Email Address

If you are trying to get an opt-in email list... Read More

BlackList Monitor Gives Businesses Options to Ensure Opt-in Email Gets Through

Email may be fast becoming the preferred means of business... Read More

Introduction to Autoresponders

If you've reached the point of exhaustion trying to keep... Read More

Direct Marketing Strategies for Holiday Email Promotions

Tis the season to leverage customer interest data for successful... Read More