Top 10 Business E-Mail Basics

When it comes to your business e-mail communications, you need to make an impression that can lend to the determination that you are someone that will be a pleasure to do business with.For your consideration below are the "Top 10 e-mail issues targeted at business men and women. These are... Read More

The Benefits of Interactive Online Characters

This Stanford University study surveyed the leading research on virtual agents and suggests that "social intelligence in automated interactions is good business. Research about interactive characters suggests substantial opportunities for them toenhance online experiences. The Major Points:(1) Human-Media Interactions Are Fundamentally Social(2) Character Interfaces Bring Social Intelligence to Online... Read More

Are You Backing Up Your BIGGEST Asset?

Have you ever accidentally lost an important file on your computer? Perhaps your computer crashed (again) or your cat sauntered over a dooming sequence of keys. Remember that little pang in your stomach you felt when you realized that file was gone for good? OK, now imagine losing your entire... Read More

What is Gmail?

Like most other prime search engines, the ability to freely giveaway an email account is a positive tool that signals to the user community that this search engine is here to stay! Google is no different in this approach. Recently, Google has been beta testing Gmail. Google's very own email... Read More

Lost: 200 emails gone missing. Last seen on the 25.10.2003

Sound familiar? Ever wondered what happens to those unopened emails that you see in your stats from your latest email campaign/newsletter? Yep, you guessed it-their mail servers are doing it for them. This is what is referred to as a "False Positive". It means that although the recipient has opted... Read More

9 Tips To Help You Write More Powerful Emails

1. Make the effort to learn about the etiquette (these days known as "netiquette") involved in writing emails. There are loads of good reference websites and books about the internet which will tell you the basics. I know it might seem a bit precious to attach so much importance to... Read More

Tips to Bounce-Proof Your Email List

Keeping your email lists fresh is critical to the success of your online marketing and e-commerce efforts. In the early days of the Internet, the novelty of web sites and free e-newsletters made acquiring customers online all too easy. With customers signing up in droves to hear your latest offers,... Read More

Tips to Build Your Email Address Database

WHY BUILD YOUR EMAIL ADDRESS DATABASE? Gaining your customers' email addresses will: Provide an additional channel for reaching your customers Increase the ROI of your marketing investments Significantly reduce your customer acquisition and marketing costs Allow you to easily measure the impact of your marketing campaigns Increase your customer... Read More

NCOA for Email - Is Your Email Address List Clean and Up-To-Date?

Introduction Shrewd marketers devote a great amount of attention to crafting their email messaging campaign. They scrutinize the subject line, fuss over the content, and carefully monitor the timing of delivery. Once the perfect message has been created, it is just as important to focus on its successful delivery... Read More

What?s the Value of an E-mail Address?

Although it may not be practical to put a dollar-sign value on an e-mail address there are many financially-savvy reasons to start collecting e-mail addresses if you haven't already begun. If you have, keep reading for a few more tips on e-mail address collection at the end of this article.... Read More

In The News:


Business 2 Community

11 Remarkable Email Marketing Tips You Need to Implement Right Away
Huffington Post (blog)
According to KissMetrics, a customer intelligence and web analytics company, "Email has nearly three times as many user accounts as Facebook and Twitter combined." In fact, it reaches 2.9 billion people. Email marketing isn't just important, it should ...
Whitelisting Tips For Email Marketers: How To Get On The Safe Senders ListBusiness 2 Community

all 4 news articles »

Email marketing topic of Thursday afternoon workshop
Magnoliareporter
Email marketing can help small businesses grow. A seminar at Southern Arkansas University on Thursday will teach business owners how to get email opened, increase contact lists, and use Constant Contact software. The seminar will be noon to 2 p.m. in ...


MarketingProfs.com (subscription)

Why Your Email Marketing Needs to Get Personal
MarketingProfs.com (subscription)
According to a 2013 email marketing study conducted by Experian Marketing Services, personalizing a subject line results in increased email open rates of 26%. For example, just by saying something like "Hey, Sarah, We Thought You Might Like These ...


Business 2 Community

Six Brands Doing Email Marketing Right
Business 2 Community
There is a common rumor spreading that email marketing is “losing its value”, “dying off”, “outdated”, “kicking the bucket”, “not worth your time” – you get the idea. But as you can see from our past blog post, email marketing still has a lot to offer ...


Small Business Trends

GoDaddy acquires email marketing startup Mad Mimi
ZDNet
"Email marketing is critical. It helps small businesses connect to customers in a low-cost and easy to use way, effectively tapping into existing customer relationships, making the business of business easier," Steven Aldrich, SVP of business ...
GoDaddy Acquires MailChimp Competitor Mad Mimi To Beef Up Its Email ...TechCrunch
GoDaddy Acquires Email Marketing Provider, Mad MimiStreetInsider.com (subscription)
GoDaddy Acquires Email Marketing Service Mad MimiSmall Business Trends
VatorNews -WebProNews -Infotech Lead
all 19 news articles »

[Biz Takeouts Podcast] 103: IMC conference sponsor, Everlytic, talk POPI and ...
Bizcommunity.com
On the last Biz Takeouts Marketing and Media Radio show, 24 July, host Warren Harding chatted toVera Robertson (@robertson_vera), Marketing Manager of Everlytic (@everlytic), the biggest sender of emails for the publishing industry in South Africa.


Business 2 Community

9 Stats That Will Change Your Mind About Email Marketing
Business 2 Community
9 Stats That Will Change Your Mind About Email Marketing image Email Marketing1 Email marketing doesn't have the best public image at the moment, a reputation built by studies questioning its usefulness. Yet despite the negative feelings about its ...


MarketingProfs.com (subscription)

Seven Tips to Increase Your Email Deliverability
MarketingProfs.com (subscription)
Email marketing has the highest return on investment of any marketing medium. It's a powerful tool that's not going away any time soon. High success rates come when you put forth the effort to ensure your lists are clean and current, your content is ...


Email marketing preferred by consumers
Research Magazine
The majority (80%) of people surveyed by email marketing provider, BlueHornet Networks, said discounts were the main reason they signed up to receive emails. The company surveyed a panel of more than 1,000 consumers aged 18 to 75 years old across ...
Do Consumers Still Care About Email Marketing?Small Business News from Gaebler.com
Consumers prefer emailWarc

all 3 news articles »

Business 2 Community

How To Integrate Social Media Into Your Email Marketing Campaigns
Business 2 Community
Imagine learning your customers' hobbies and interests, from who they follow. (It'd help you know them better as a person.) Then imagine listening to what they say across social media, and using it to customise the content of your email marketing ...

and more »
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Email Marketing Kung Fu

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What is Email Marketing?

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Top 10 Business E-Mail Basics

When it comes to your business e-mail communications, you need... Read More

4 Tips On Taming Your Email

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Autoresponders, Which Autoresponder Is Right For Your Business?

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How NOT To Appear Like A Spammer

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10 Tips for Effective Email Sales Letters

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Spam Check Your Newsletter for FREE

Spam is a bigger and bigger problem nowadays. Recently Ralph... Read More

You Must Build A Customer List

If you run (or plan to run) an online business,... Read More

Single or Double Opt--In?

You heard the message before. Your e-mail list is the... Read More

Is Your Autoresponder Hungry?

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How To Create An Irresistible Subject Line For Your Next E-mail Promotion

As I logged into my e-mail account, I clicked on... Read More

Autoresponder Services that Boost Your Business

In the world of ecommerce, millions of sites are fiercely... Read More

4 Steps To 1,000.. 2,000..3,000 Subscribers In Days!

Everyone who has been marketing online for sometime already know... Read More

The #1 Thing You Must Have Before Even Thinking About Building An Opt In Email List

It's not a website.It's a smart autoresponder and mailing list... Read More

Great Response by Auto Responder

1. Collect leads with your autoresponder. You will get an... Read More

Free Mailing Lists: Good Or Bad?

Advantages of the free mailing listsThe free newsletters are a... Read More

Email MarketingTips - 3 Reasons Why Business Must Use Email Communications

Whether a company sells light fixtures to large corporations or... Read More

Email Marketing Tips for Reaching an International Audience

Targeted, cheap, fast, trackable and with more reporting than traditional... Read More

Analysing Autoresponders

An autoresponder is an automatic or software-mailing program. Why... Read More

7 Autoresponder Marketing Strategies To Automate, Build and Grow Your Business

Did you know one of the most important tools in... Read More

Email Marketing and Web Communication: Ten Key Tips to Get Your Messages Read

There's an old saying 'Manners maketh the man (or woman)'... Read More

Having an Opt In List As an Affiliate Marketer Is Crucial

What is an Opt-in List and what is its significance... Read More