Top 10 Business E-Mail Basics

When it comes to your business e-mail communications, you need to make an impression that can lend to the determination that you are someone that will be a pleasure to do business with.For your consideration below are the "Top 10 e-mail issues targeted at business men and women. These are... Read More

The Benefits of Interactive Online Characters

This Stanford University study surveyed the leading research on virtual agents and suggests that "social intelligence in automated interactions is good business. Research about interactive characters suggests substantial opportunities for them toenhance online experiences. The Major Points:(1) Human-Media Interactions Are Fundamentally Social(2) Character Interfaces Bring Social Intelligence to Online... Read More

Are You Backing Up Your BIGGEST Asset?

Have you ever accidentally lost an important file on your computer? Perhaps your computer crashed (again) or your cat sauntered over a dooming sequence of keys. Remember that little pang in your stomach you felt when you realized that file was gone for good? OK, now imagine losing your entire... Read More

What is Gmail?

Like most other prime search engines, the ability to freely giveaway an email account is a positive tool that signals to the user community that this search engine is here to stay! Google is no different in this approach. Recently, Google has been beta testing Gmail. Google's very own email... Read More

Lost: 200 emails gone missing. Last seen on the 25.10.2003

Sound familiar? Ever wondered what happens to those unopened emails that you see in your stats from your latest email campaign/newsletter? Yep, you guessed it-their mail servers are doing it for them. This is what is referred to as a "False Positive". It means that although the recipient has opted... Read More

9 Tips To Help You Write More Powerful Emails

1. Make the effort to learn about the etiquette (these days known as "netiquette") involved in writing emails. There are loads of good reference websites and books about the internet which will tell you the basics. I know it might seem a bit precious to attach so much importance to... Read More

Tips to Bounce-Proof Your Email List

Keeping your email lists fresh is critical to the success of your online marketing and e-commerce efforts. In the early days of the Internet, the novelty of web sites and free e-newsletters made acquiring customers online all too easy. With customers signing up in droves to hear your latest offers,... Read More

Tips to Build Your Email Address Database

WHY BUILD YOUR EMAIL ADDRESS DATABASE? Gaining your customers' email addresses will: Provide an additional channel for reaching your customers Increase the ROI of your marketing investments Significantly reduce your customer acquisition and marketing costs Allow you to easily measure the impact of your marketing campaigns Increase your customer... Read More

NCOA for Email - Is Your Email Address List Clean and Up-To-Date?

Introduction Shrewd marketers devote a great amount of attention to crafting their email messaging campaign. They scrutinize the subject line, fuss over the content, and carefully monitor the timing of delivery. Once the perfect message has been created, it is just as important to focus on its successful delivery... Read More

What?s the Value of an E-mail Address?

Although it may not be practical to put a dollar-sign value on an e-mail address there are many financially-savvy reasons to start collecting e-mail addresses if you haven't already begun. If you have, keep reading for a few more tips on e-mail address collection at the end of this article.... Read More

In The News:


13 Email Marketing Hacks to Help Improve Your Holiday Conversion Rates
Entrepreneur
With the holiday season right around the corner, now is a great time to get your A-game email marketing ready. According to technology market research firm The Radicati Group, there will be 196,300,000,000 worldwide emails sent and received every day ...

and more »

CBC.ca

What Is The Implication Of Inbox By Gmail For Email Marketing?
Forbes
Too soon to tell (it was only just released two days ago, Oct 22, 2014) but if I had to venture a guess, I'd say that the Subject Line will become even more important than ever before since it will become one of the major filtering aspects of emails in ...
What Google Inbox Means For Small Business MarketingBusiness 2 Community

all 212 news articles »

10 Email Marketing Metrics
Business 2 Community
Within most email clients, this will be displayed as a percentage of messages sent. However, to get the TRUE open rate, you need to know how many messages were actually delivered. So you'd need to back out any bounces and calculate your open rate ...


The 3 Types of Marketing Emails That Nobody Has Opened in Years
Entrepreneur
Email marketing is a tried-and-true method entrepreneurs use to get new business. Though email marketing has been around since the beginning of the Internet, many entrepreneurs still aren't harnessing it's true potential. Some old school tactics get ...

and more »

BusinessNewsDaily

5 Tools That Will Change Email Marketing
BusinessNewsDaily
Email marketing has been around for two decades — and it's showing no signs of dying any time soon. In spite of newer, cooler-sounding channels like social media and mobile marketing, email marketing has proved to be one of the most effective and ...

and more »

Marketing Land

Google disrupts e-mail marketing—again
InternetRetailer.com
Highlights will likely make open rates a less-important measure of success for e-mail marketing campaigns. “Highlights alsocontinues to break down the traditionally linear model of e-mail interaction—that recipients engage with envelope content, then ...
Google Launches 'Inbox', A More Evolved Lifestyle Email ClientMarketing Land

all 478 news articles »

BusinessNewsDaily

Better Data and Personalization Are the Future of Email Marketing
BusinessNewsDaily
Most brands have some kind of email marketing platform as part of their overall marketing strategy. But in recent years, consumers have grown weary of one-size-fits-all, spamlike promotional messages, and marketers who still take this approach will ...

and more »

ClickZ

Trick or Treat – Google's Inbox and What It Means for Email Marketers
ClickZ
This first part of a two-part column asks email experts what they think about Google's latest addition to the email ecosystem, and what it means for marketers. Google is a company that thrives on innovation and it has brought that energy and spirit to ...
What will Google Inbox mean for marketers?BizReport
A day with Inbox: has Google fixed email?Econsultancy (blog)

all 91 news articles »

How to Measure Your Email Marketing Performance
The National Law Review
Email newsletters have proven to be one of the most effective methods for attorneys to market themselves to prospects, clients and referral sources. Every year, email marketing service provider MailerMailer provides a report on email marketing metrics ...


The Five: Tips on effective email marketing
Dallas Morning News
With different social media tools out there, how do you still engage customers with email? Holly Mason offers tips on launching an effective email marketing campaign. Mason is president and owner of MasonBaronet, an integrated marketing communications ...

Google News
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Email Autoreponder ? How to Put your Business on Autopilot

Answering emails can take up a significant portion of the... Read More

The Lazy Way To Build A Responsive Opt-In Email List

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Is Your Email Address Blacklisted?

A lady emailed me yesterday very upset over the fact... Read More

Using Mirror Pages Effectively

Thought I would share with you a very effective technique... Read More

Lesson #7: Three Extra Tricks That Can Boost Your Bottom-Line!

Let's recap what you've learned so far...In the first lesson,... Read More

Guarantee Recipients Opening Your Emails With These Secrets To Successful Subject Lines!

You've done the hardest part; you've captured your prospect's email... Read More

My Emails Are Not Being Delivered. Black Lists and White Lists Explained.

Over 40% of all emails within your marketing campaign are... Read More

The Goose That Lays Golden Eggs

Ever wondered what it would be like to have a... Read More

How To Improve Your Open Rates And Click-Thru Rates In Your Email Campaigns

In this article I will give you several tips that... Read More

Creating A Newsletter And Making Your Website Magnetic

Creating a newsletter is an ideal way to drive repeat... Read More

Lumpy Mail Gets Your Message Through

When it comes to your gravy, lumps are bad. When... Read More

A Lesson In Email: The Money Is In The List... With The Back-End Sales

Firstly, back-end sales is eMail Marketing at its best, so... Read More

Email Marketing - Whats the Situation in April 2005?

Email is still the King in Internet marketing. Many people... Read More

Are Autoresponders An Important Asset To Your Business?

Autoresponders are an important asset to an Internet Marketer. When... Read More

7 Ways Email Can End Your Business Relationships Before They Start

Too often, people forget they're anonymous in the internet world.... Read More

How to Deal With Rude E-mailers

Rude and crass e-mail seems to be at an all... Read More

An Aspirin or an Autoresponder!

Tired of silly old email enquiries? Say hello to autoresponders!If... Read More

Masterful E-mail Marketing

There are more than 100 million e-mail users in the... Read More

10 Tips for Effective Email Sales Letters

1. Write Your Objective - Before you write your sales... Read More

Raid Your Autoresponder Attic For Content

Why you need new website content.Finding or creating good content... Read More

Email Marketing: How Much is Too Much?

I have a special new email address. It's in addition... Read More

Autoresponder Services Improve Your Profits

Perhaps you, like me, have web hosting that includes, free... Read More

Autoresponders - Simple Tweaks That will Improve Your Return Rate

Autoresponders are, without a shadow of a doubt, one of... Read More

7 Key Items To Include In Your Email Signature File

One of the most important and often overlooked methods of... Read More

5 Rules of Forwarding E-mails

Forwarding of e-mails is one of the topics I get... Read More