Top 10 Business E-Mail Basics

When it comes to your business e-mail communications, you need to make an impression that can lend to the determination that you are someone that will be a pleasure to do business with.For your consideration below are the "Top 10 e-mail issues targeted at business men and women. These are... Read More

The Benefits of Interactive Online Characters

This Stanford University study surveyed the leading research on virtual agents and suggests that "social intelligence in automated interactions is good business. Research about interactive characters suggests substantial opportunities for them toenhance online experiences. The Major Points:(1) Human-Media Interactions Are Fundamentally Social(2) Character Interfaces Bring Social Intelligence to Online... Read More

Are You Backing Up Your BIGGEST Asset?

Have you ever accidentally lost an important file on your computer? Perhaps your computer crashed (again) or your cat sauntered over a dooming sequence of keys. Remember that little pang in your stomach you felt when you realized that file was gone for good? OK, now imagine losing your entire... Read More

What is Gmail?

Like most other prime search engines, the ability to freely giveaway an email account is a positive tool that signals to the user community that this search engine is here to stay! Google is no different in this approach. Recently, Google has been beta testing Gmail. Google's very own email... Read More

Lost: 200 emails gone missing. Last seen on the 25.10.2003

Sound familiar? Ever wondered what happens to those unopened emails that you see in your stats from your latest email campaign/newsletter? Yep, you guessed it-their mail servers are doing it for them. This is what is referred to as a "False Positive". It means that although the recipient has opted... Read More

9 Tips To Help You Write More Powerful Emails

1. Make the effort to learn about the etiquette (these days known as "netiquette") involved in writing emails. There are loads of good reference websites and books about the internet which will tell you the basics. I know it might seem a bit precious to attach so much importance to... Read More

Tips to Bounce-Proof Your Email List

Keeping your email lists fresh is critical to the success of your online marketing and e-commerce efforts. In the early days of the Internet, the novelty of web sites and free e-newsletters made acquiring customers online all too easy. With customers signing up in droves to hear your latest offers,... Read More

Tips to Build Your Email Address Database

WHY BUILD YOUR EMAIL ADDRESS DATABASE? Gaining your customers' email addresses will: Provide an additional channel for reaching your customers Increase the ROI of your marketing investments Significantly reduce your customer acquisition and marketing costs Allow you to easily measure the impact of your marketing campaigns Increase your customer... Read More

NCOA for Email - Is Your Email Address List Clean and Up-To-Date?

Introduction Shrewd marketers devote a great amount of attention to crafting their email messaging campaign. They scrutinize the subject line, fuss over the content, and carefully monitor the timing of delivery. Once the perfect message has been created, it is just as important to focus on its successful delivery... Read More

What?s the Value of an E-mail Address?

Although it may not be practical to put a dollar-sign value on an e-mail address there are many financially-savvy reasons to start collecting e-mail addresses if you haven't already begun. If you have, keep reading for a few more tips on e-mail address collection at the end of this article.... Read More

In The News:


Fox Business

Better Data and Personalization Are the Future of Email Marketing
Fox Business
Most brands have some kind of email marketing platform as part of their overall marketing strategy. But in recent years, consumers have grown weary of one-size-fits-all, spamlike promotional messages, and marketers who still take this approach will ...


Google disrupts e-mail marketing—again
InternetRetailer.com
Articles By Category. Affiliate Marketing · E-mail Marketing · International Marketing · Merchandising and Design · Online Marketplaces · Search Engine Marketing · Search Engine Optimization · Site Search · Social Media · Video/Rich Media · Web ...


Smarter Nonprofit Email Marketing
Business 2 Community
Email is a critical tool for reaching your nonprofit audience. It's effective if done right, and it's notably one of the least expensive marketing channels — sometimes even free. Most nonprofit organizations already use email, but are you making the ...


The Five: Tips on effective email marketing
Dallas Morning News
With different social media tools out there, how do you still engage customers with email? Holly Mason offers tips on launching an effective email marketing campaign. Mason is president and owner of MasonBaronet, an integrated marketing communications ...


BusinessNewsDaily

5 Tools That Will Change Email Marketing
BusinessNewsDaily
Email marketing has been around for two decades — and it's showing no signs of dying any time soon. In spite of newer, cooler-sounding channels like social media and mobile marketing, email marketing has proved to be one of the most effective and ...
7 Reasons Your Business Needs an Automated Welcome EmailBusiness 2 Community

all 2 news articles »

Huffington Post

5 Tips to Boost Your Email Marketing Efforts
Huffington Post
Email marketing can be a tough nut to crack, especially if you haven't done any of it all. I was skeptical at first, too, but then I realized that I don't necessarily have to connect with my email subscribers only as a means to an end. If anything, I ...


MarketingProfs.com (subscription)

When Should Marketers Send Holiday-Themed Emails?
MarketingProfs.com (subscription)
Declining open rates as the fourth quarter progresses are likely due to increased email volume, Yesmail Interactive concluded. Consumers receive increasingly more marketing emails starting before Halloween, with the peak coming in December, the ...

and more »

Email marketing services: top five on the market
TechRadar UK
Email marketing gives companies a chance to communicate directly to their customers or stakeholders, but lots of companies don't do it well, or in some cases at all. Alongside social media, email provides an opportunity for organisations to market ...

and more »

Campaigner suggests marketers reset campaigns not just clocks
BizReport
"For Internet retailers who want to take full advantage of the holiday shopping season, the time is now to review past email marketing efforts to determine what worked and what didn't, and hit the reset button if needed. If not, these senders could be ...
Campaigner Announces Five Ways to Help Internet Retailers “Fall” into ...Broadway World

all 8 news articles »

Automation Demystified: Five Impact-Driven Insights for Modern Email Marketers
Business 2 Community
So, with all this evidence and support, why are many modern marketers still reluctant to onboard email automation in their own operations? Most holdouts misperceive that adoption and integration will be too complicated, too costly or too much of a time ...

Google News
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Run Profitable Contests Using Autoresponders

Running a contest for your e-zine subscribers or web site... Read More

4 Time-Saving E-Mail Tips!

E-Mail is still the most widely used Internet tool available... Read More

A Guide To Automated Email Marketing

You've probably heard the expression, 'the money isin the list'.... Read More

Why Do Marketers Lie in their Emails?

Coming as I do from a direct response and direct... Read More

Free Mailing Lists: Good Or Bad?

Advantages of the free mailing listsThe free newsletters are a... Read More

Confessions Of An Info Junkie

I love the Internet! Information about any topic that piques... Read More

Improve Email Deliverability: 15 Tips for Email Marketing Success

Delivering email newsletters and sales messages to opt-in subscribers and... Read More

One of the Best Ways to Cultivate New Business and Save Hours of Time is to Use an Autoresponder

An autoresponder gives you the ability to send messages effortlessly... Read More

How To Use a Message Sequence to Increase Your Sales

If there's one thing I've learnt in over 3 years... Read More

10 Terrific Ways To Enlarge Your Subscriber Base

1. Create a unique selling proposition (USP).Developing a USP for... Read More

What is Email Marketing?

There are many avenues available for marketing online products. Radios,... Read More

A Review on Email Go Getter System (EGGS)

A Review on Email Go Getter System (EGGS) by Martin... Read More

Essential Rules For Effective Email Marketing

If you want an email campaign to succeed, you don`t... Read More

How to Build Your List

Your list is your life. If you do not have... Read More

Autoresponders for Beginners

Hi you may or may not know that your Autoresponder... Read More

Interview With Michael Murray: Autoresponder Basics

This interview is with Michael Murray, the author of a... Read More

10 Persuasive Triggers To Plug Into Your Ad

1. Most people want to win over others. Tell your... Read More

Email Marketing and Web Communication: Ten Key Tips to Get Your Messages Read

There's an old saying 'Manners maketh the man (or woman)'... Read More

Using Mirror Pages Effectively

Thought I would share with you a very effective technique... Read More

Email Marketing Kung Fu

Have you ever heard email described as, "the killer Internet... Read More

How Autoresonders Can Put Your Business On Autopilot

Owning your own online business is a lot of work.... Read More

Its In The List! Thats Where It Is!

Have you noticed the marketing frenzy? Have you felt the... Read More

Get Viral

Hey, using eBooks, eReports and eCourses is a fantastic way... Read More

Email Communication

Gartner estimates that half of the 5.5 trillion emails sent... Read More

12 Tips For Writing Winning E-mail

Learning to write more effective e-mail is a valuable skill... Read More