Top 10 Business E-Mail Basics

When it comes to your business e-mail communications, you need to make an impression that can lend to the determination that you are someone that will be a pleasure to do business with.For your consideration below are the "Top 10 e-mail issues targeted at business men and women. These are... Read More

The Benefits of Interactive Online Characters

This Stanford University study surveyed the leading research on virtual agents and suggests that "social intelligence in automated interactions is good business. Research about interactive characters suggests substantial opportunities for them toenhance online experiences. The Major Points:(1) Human-Media Interactions Are Fundamentally Social(2) Character Interfaces Bring Social Intelligence to Online... Read More

Are You Backing Up Your BIGGEST Asset?

Have you ever accidentally lost an important file on your computer? Perhaps your computer crashed (again) or your cat sauntered over a dooming sequence of keys. Remember that little pang in your stomach you felt when you realized that file was gone for good? OK, now imagine losing your entire... Read More

What is Gmail?

Like most other prime search engines, the ability to freely giveaway an email account is a positive tool that signals to the user community that this search engine is here to stay! Google is no different in this approach. Recently, Google has been beta testing Gmail. Google's very own email... Read More

Lost: 200 emails gone missing. Last seen on the 25.10.2003

Sound familiar? Ever wondered what happens to those unopened emails that you see in your stats from your latest email campaign/newsletter? Yep, you guessed it-their mail servers are doing it for them. This is what is referred to as a "False Positive". It means that although the recipient has opted... Read More

9 Tips To Help You Write More Powerful Emails

1. Make the effort to learn about the etiquette (these days known as "netiquette") involved in writing emails. There are loads of good reference websites and books about the internet which will tell you the basics. I know it might seem a bit precious to attach so much importance to... Read More

Tips to Bounce-Proof Your Email List

Keeping your email lists fresh is critical to the success of your online marketing and e-commerce efforts. In the early days of the Internet, the novelty of web sites and free e-newsletters made acquiring customers online all too easy. With customers signing up in droves to hear your latest offers,... Read More

Tips to Build Your Email Address Database

WHY BUILD YOUR EMAIL ADDRESS DATABASE? Gaining your customers' email addresses will: Provide an additional channel for reaching your customers Increase the ROI of your marketing investments Significantly reduce your customer acquisition and marketing costs Allow you to easily measure the impact of your marketing campaigns Increase your customer... Read More

NCOA for Email - Is Your Email Address List Clean and Up-To-Date?

Introduction Shrewd marketers devote a great amount of attention to crafting their email messaging campaign. They scrutinize the subject line, fuss over the content, and carefully monitor the timing of delivery. Once the perfect message has been created, it is just as important to focus on its successful delivery... Read More

What?s the Value of an E-mail Address?

Although it may not be practical to put a dollar-sign value on an e-mail address there are many financially-savvy reasons to start collecting e-mail addresses if you haven't already begun. If you have, keep reading for a few more tips on e-mail address collection at the end of this article.... Read More

In The News:


Small Business Trends

What's Hot for Email Marketing This Year?
Small Business Trends
Speaking of personalization, this year the race to capture and keep email marketing audiences will intensify as consumers demand a more meaningful approach to marketing. Segmentation will be a top priority for email marketers looking to up their game ...
Global Email Marketers and Industry Leaders Convene in Las Vegas to Learn ...PR Newswire (press release)
Email Marketing Increases Company Results, RevenueUK Marketing News

all 3 news articles »

Without Email Marketing, You're Probably Losing Sales
Practical Ecommerce
When you send a well-done email-marketing message, it is like stepping on the gas pedal in a sports car. Things just start to go. In fact, of all of the ways that a modern marketer can reach prospects and boost sales, email marketing is probably the ...


4 Reasons to Use Direct Mail Marketing Instead of Email Marketing
Entrepreneur
Email might have changed the marketing environment for good, but you can use that change to your advantage. Let other businesses focus on email marketing. Let them sludge through the massive inbox overload that everyone is experiencing. In the ...

and more »

The Epoch Times (blog)

Email marketing statistics and insights for 2015
The Epoch Times (blog)
Email is a form of communication that has been around for longer than when the internet came to be. Believe it or not email is still central to a company's efforts, business goals and marketing strategies. It has not been replaced by any novel ...

and more »

10 reasons email marketing beats social media
Inman.com
Email marketing allows you the opportunity to send more personal messages to your database. When a custom message gets posted on social media, there is a risk of it not applying to some of your followers. Email campaigns give you the ability to create ...

and more »

Three Reasons You Need Email Marketing
The National Law Review
Email marketing. You may have heard that it is old fashioned, ineffective and ultimately a waste of time and effort. Despite what the naysayers preach, this is simply untrue. We live in the internet age. It is crucial for law firms to get their name ...


Email Marketing Startup Iterable Raises $1.2M
TechCrunch
Iterable has raised $1.2 million for what it says is a comprehensive platform for email marketing. CEO Justin Zhu told me that he came from Twitter, while his co-founder Andrew Boni came from Google. At both companies, they saw the impact that email ...
Email Marketing Startup Iterable Raises $1.2M in Seed FundingiamWire

all 2 news articles »

Take Your Retail Email Marketing Up A Notch
Business 2 Community
Good news! According to a recent MarketingSherpa study, 61 percent of people say they like getting promotional emails once a week, and what's more, some subscribers want it on a more frequent basis. Retailers have a tremendous opportunity to take ...


Practical Ecommerce

Email Marketing Metrics, Part 1: The Basics
Practical Ecommerce
Email marketing is cost effective and typically has a high return on investment. But over the years, email marketing has changed. Measuring the performance of email and its impact on incremental revenue can be difficult. In this 2-part series, I'll ...


Ask the Experts: Why email marketing still pays off
Business in Vancouver
Email marketing is still a very effective strategy. Despite Canada's Anti-Spam Legislation (CASL) coming into effect, legitimate email marketers have nothing to fear, especially since most email service providers like MailChimp take care of most ...

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How To Avoid Having Filters Eat Your Emails

You've probably read 1000 times that "the money's in the... Read More

Kick-Starting E-mail Profits Growth From One Single Shot!

Perhaps the most critical step in guaranteeing the success of... Read More

Do You Build Or Buy? (Tips On Leadgeneration)

Every marketer needs leads, they are the lifeblood of your... Read More

10 Reasons to Outsouce Your Next Email Marketing Campaign

So, why would you want to send your campaigns out... Read More

14 Ways To Persuade Your Web Site Visitors To Give You Their Email Address

1. Ask visitors to subscribe to your e-zine. It's a... Read More

Successful Email Marketing

No doubt email is still the best way to get... Read More

3 Important Tips to Write Money-Making Autoresponder Messages

Sending autoresponder messages is one of the most powerful email... Read More

The Fastest List Growing Secret

Are you running ads and marketing with tag lines that... Read More

How to Develop the Email Marketing Mindset and Earn Thousands Every Month with Your Lists

Any business today, be it online or off needs a... Read More

Spam! Whats the Real Problem

Most people now know the official definition of spam- Unsolicited... Read More

How Can You Be Sure That Your Marketing Efforts Will Generate Profits?

There are several ways to ensure that your adverts are... Read More

FIVE ADVANCED and Essential features of Your Follow up Autoresponder

If you are not using a follow up autoresponder until... Read More

Autoresponders - One Simple Trick That Will Improve Your Results

Autoresponders, or responders, are simply programs that allow you to... Read More

Opt-In Email to Increase Website Traffic and Boost Online Sales

Sending messages and information to people who have given you... Read More

A Little Secret That Produces BIG Results

What if I told you that with each passing day,... Read More

What is Gmail?

Like most other prime search engines, the ability to freely... Read More

8 Tips to Increase Response in Email

Opt in email marketing is no different than normal direct... Read More

Ten Tips for Email Marketers

Here are the ten most important tips to ensure you're... Read More

Yes, Please Do Come In, But Better Watch Your Step!

This little parody, and the comments that follow, were... Read More

Summary of Adestras Presentation on Best Practice EZines at the July NEPA Conference

At the recent Online Marketing Show, Adestra ran an email... Read More

The Wrong Email Format Can Destroy Your Offer

Which email format is more effective to use, Text or... Read More

What Good Is An AutoResponder?

A term that confuses just about everyone is "autoresponder". When... Read More

Wise Ways To Build Your Email List

Just about every successful Internet Marketer will tell you that,... Read More

Why Email Marketing Matters

According to a study by the Winterberry Group, email marketing... Read More

Web Advertising: How To Increase Traffic By Offering A Free Course

One web advertising strategy that can help you become popular... Read More