Top 10 Business E-Mail Basics

When it comes to your business e-mail communications, you need to make an impression that can lend to the determination that you are someone that will be a pleasure to do business with.For your consideration below are the "Top 10 e-mail issues targeted at business men and women. These are... Read More

The Benefits of Interactive Online Characters

This Stanford University study surveyed the leading research on virtual agents and suggests that "social intelligence in automated interactions is good business. Research about interactive characters suggests substantial opportunities for them toenhance online experiences. The Major Points:(1) Human-Media Interactions Are Fundamentally Social(2) Character Interfaces Bring Social Intelligence to Online... Read More

Are You Backing Up Your BIGGEST Asset?

Have you ever accidentally lost an important file on your computer? Perhaps your computer crashed (again) or your cat sauntered over a dooming sequence of keys. Remember that little pang in your stomach you felt when you realized that file was gone for good? OK, now imagine losing your entire... Read More

What is Gmail?

Like most other prime search engines, the ability to freely giveaway an email account is a positive tool that signals to the user community that this search engine is here to stay! Google is no different in this approach. Recently, Google has been beta testing Gmail. Google's very own email... Read More

Lost: 200 emails gone missing. Last seen on the 25.10.2003

Sound familiar? Ever wondered what happens to those unopened emails that you see in your stats from your latest email campaign/newsletter? Yep, you guessed it-their mail servers are doing it for them. This is what is referred to as a "False Positive". It means that although the recipient has opted... Read More

9 Tips To Help You Write More Powerful Emails

1. Make the effort to learn about the etiquette (these days known as "netiquette") involved in writing emails. There are loads of good reference websites and books about the internet which will tell you the basics. I know it might seem a bit precious to attach so much importance to... Read More

Tips to Bounce-Proof Your Email List

Keeping your email lists fresh is critical to the success of your online marketing and e-commerce efforts. In the early days of the Internet, the novelty of web sites and free e-newsletters made acquiring customers online all too easy. With customers signing up in droves to hear your latest offers,... Read More

Tips to Build Your Email Address Database

WHY BUILD YOUR EMAIL ADDRESS DATABASE? Gaining your customers' email addresses will: Provide an additional channel for reaching your customers Increase the ROI of your marketing investments Significantly reduce your customer acquisition and marketing costs Allow you to easily measure the impact of your marketing campaigns Increase your customer... Read More

NCOA for Email - Is Your Email Address List Clean and Up-To-Date?

Introduction Shrewd marketers devote a great amount of attention to crafting their email messaging campaign. They scrutinize the subject line, fuss over the content, and carefully monitor the timing of delivery. Once the perfect message has been created, it is just as important to focus on its successful delivery... Read More

What?s the Value of an E-mail Address?

Although it may not be practical to put a dollar-sign value on an e-mail address there are many financially-savvy reasons to start collecting e-mail addresses if you haven't already begun. If you have, keep reading for a few more tips on e-mail address collection at the end of this article.... Read More

In The News:


Entrepreneur

4 Revolutionary Behavioral Email Marketing Ideas
Entrepreneur
You send mass emails hoping that some small percentage of people will open, click and convert. The bigger your list, the less you know and the more you're forced to guess about what to say and when to send. But what if you flipped the paradigm by ...


bdaily

Use less content in email marketing campaigns for better click-through rates
L.A. Biz
Although email marketing is an effective way for marketers to keep customers informed about a business, getting people signed up is only half the battle. The bigger challenge is getting them to open the email, read the contents, and click on the links ...
Part 1: Back to Basics – 7 Email Marketing Stats You Should KnowBusiness 2 Community
The state of content marketing for 2015bdaily

all 8 news articles »

Seven Must-Have Metrics to Keep in Your Email Marketing Toolbox
MarketingProfs.com (subscription)
Some 60% of marketers report that their email marketing efforts yield a positive ROI. On the surface, that's a positive sign, but that fact doesn't reveal how marketers can attribute, with certainty, those returns to email marketing. In other words ...


1to1 Media

Are You Making These Email Marketing Mistakes?
1to1 Media
TechnologyAdvice's recent "Do Your Subscribers Read Your Emails?" report examines what readers truly want from email marketing. Conducted in partnership with Google Consumer Insights, this survey polled 1,358 U.S. adults about their general email ...


Tellwise Streamlines Email Marketing and Sales
Small Business Computing
Email marketing services have been a boon to small business owners, allowing them to easily communicate with customers and to track who's actually listening. But email can be a difficult medium for ongoing interactions, often with a lot of back-and ...


Is Email Marketing Cheap -- Or Does It Have A High ROI?
MediaPost Communications
On the spectrum of email marketing investment levels, there are two upward curves where incremental returns increase. Toward the low end of the spectrum, there's a small curve where brands can increase their email marketing ROI by minimizing their ...


Business 2 Community

5 Reasons You Need To Increase Your Email Marketing Budget
Forbes
Email marketing has undergone many shifts in the past two decades. It exploded onto the scene when email started becoming a more popular medium, and businesses everywhere scrambled to send, seemingly, as many emails as possible to their audience.
Why Email Marketing Is Still in Style — And ThrivingBusiness 2 Community

all 6 news articles »

Email Marketing Best Practices for Law Firms
The National Law Review
Email marketing still remains the #1 way to reach clients and prospects with a branded message. According to the 2014 Pew Internet & American Life Project report, email remains the top use of the Internet across all age groups. If you don't already ...


Successful Email Marketing: Focusing on Sales, Not Tire Kickers
Business 2 Community
Many small businesses look to online technologies like email marketing to drive efficiencies. They believe in the concept of “one-to-many” marketing (the practice of hitting multiple people with a targeted campaign in the hope of driving sales while ...


The email marketing landscape of 2015
iMedia Connection
Email marketers face numerous challenges, many of which are different today than they have been in past years. Let's take a look at a broad overview of the email marketing world in 2015, based on a recent Relevancy Group survey of email marketing ...

Google News
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Website Promotion Through Newsletters

Website promotion is certainly a main focus of all business... Read More

How to Deal With Rude E-mailers

Rude and crass e-mail seems to be at an all... Read More

10 Ways to SCREW-UP Your LIST

Just in case you don't know, your 'LIST' ? is... Read More

Follow Up Letter for Past Customers - Why and How to Write It

Following up with your past customers is a proven way... Read More

10 Reasons to Outsouce Your Next Email Marketing Campaign

So, why would you want to send your campaigns out... Read More

Let The Email Wars Begin

Things just got a lot hotter in the hyper-competitive world... Read More

Power at your Fingertips

It is just amazing. Power right at your fingertips. It... Read More

Creative and Profitable Ways to Use Autoreponders

An interested visitor who has been strolling through your site... Read More

Why Does Your Business Need An Autoresponder?

Suppose you have a website with 500 visitors a day,... Read More

Viral Marketing - Your Key to Gaining New Clients

Email newsletters are an excellent means of promoting the products... Read More

Persistence, Patience, Dedication - The Nick Martin Interview

Name: Nicholas John Martin aka Nick MartinAge: 24Residence: Copenhagen, Denmark... Read More

Creating A Newsletter And Making Your Website Magnetic

Creating a newsletter is an ideal way to drive repeat... Read More

My Emails Are Not Being Delivered. Black Lists and White Lists Explained.

Over 40% of all emails within your marketing campaign are... Read More

Combating List Building Frenzy: Take The Time To Promote

It is an accepted fact among the experts now that... Read More

8 Ways to Get More Email Addresses On Your List ... Today

Whether you've got 100 or 100,000 people on your email... Read More

The Wrong Email Format Can Destroy Your Offer

Which email format is more effective to use, Text or... Read More

How To Use Email Autoresponders to Boost Customer Loyalty

Your e-commerce website relies on its customers to become returning... Read More

How to Develop the Email Marketing Mindset and Earn Thousands Every Month with Your Lists

Any business today, be it online or off needs a... Read More

10 Netiquette New Years Resolutions

Happy New Year! New attitude? New habits? How about 10... Read More

What A Newsletter Can Do For Your Business

Newsletters are often thought of as easy, do-it-yourself communications projects.... Read More

RSS vs Email: Its Not An Either-Or Question

If you've been getting caught up in all this talk... Read More

The 8 Biggest Newsletter Marketing Mistakes

Newsletter publishing has always made a lot of sense. It... Read More

Lesson #3: Capitalize on Your Captures!

One of the underlying benefits of smart autoresponders is that... Read More

Autoresponder Services that Boost Your Business

In the world of ecommerce, millions of sites are fiercely... Read More

Web Advertising: How To Increase Traffic By Offering A Free Course

One web advertising strategy that can help you become popular... Read More