Top 10 Business E-Mail Basics

When it comes to your business e-mail communications, you need to make an impression that can lend to the determination that you are someone that will be a pleasure to do business with.For your consideration below are the "Top 10 e-mail issues targeted at business men and women. These are... Read More

The Benefits of Interactive Online Characters

This Stanford University study surveyed the leading research on virtual agents and suggests that "social intelligence in automated interactions is good business. Research about interactive characters suggests substantial opportunities for them toenhance online experiences. The Major Points:(1) Human-Media Interactions Are Fundamentally Social(2) Character Interfaces Bring Social Intelligence to Online... Read More

Are You Backing Up Your BIGGEST Asset?

Have you ever accidentally lost an important file on your computer? Perhaps your computer crashed (again) or your cat sauntered over a dooming sequence of keys. Remember that little pang in your stomach you felt when you realized that file was gone for good? OK, now imagine losing your entire... Read More

What is Gmail?

Like most other prime search engines, the ability to freely giveaway an email account is a positive tool that signals to the user community that this search engine is here to stay! Google is no different in this approach. Recently, Google has been beta testing Gmail. Google's very own email... Read More

Lost: 200 emails gone missing. Last seen on the 25.10.2003

Sound familiar? Ever wondered what happens to those unopened emails that you see in your stats from your latest email campaign/newsletter? Yep, you guessed it-their mail servers are doing it for them. This is what is referred to as a "False Positive". It means that although the recipient has opted... Read More

9 Tips To Help You Write More Powerful Emails

1. Make the effort to learn about the etiquette (these days known as "netiquette") involved in writing emails. There are loads of good reference websites and books about the internet which will tell you the basics. I know it might seem a bit precious to attach so much importance to... Read More

Tips to Bounce-Proof Your Email List

Keeping your email lists fresh is critical to the success of your online marketing and e-commerce efforts. In the early days of the Internet, the novelty of web sites and free e-newsletters made acquiring customers online all too easy. With customers signing up in droves to hear your latest offers,... Read More

Tips to Build Your Email Address Database

WHY BUILD YOUR EMAIL ADDRESS DATABASE? Gaining your customers' email addresses will: Provide an additional channel for reaching your customers Increase the ROI of your marketing investments Significantly reduce your customer acquisition and marketing costs Allow you to easily measure the impact of your marketing campaigns Increase your customer... Read More

NCOA for Email - Is Your Email Address List Clean and Up-To-Date?

Introduction Shrewd marketers devote a great amount of attention to crafting their email messaging campaign. They scrutinize the subject line, fuss over the content, and carefully monitor the timing of delivery. Once the perfect message has been created, it is just as important to focus on its successful delivery... Read More

What?s the Value of an E-mail Address?

Although it may not be practical to put a dollar-sign value on an e-mail address there are many financially-savvy reasons to start collecting e-mail addresses if you haven't already begun. If you have, keep reading for a few more tips on e-mail address collection at the end of this article.... Read More

In The News:


BusinessNewsDaily

5 Tools That Will Change Email Marketing
BusinessNewsDaily
Email marketing has been around for two decades — and it's showing no signs of dying any time soon. In spite of newer, cooler-sounding channels like social media and mobile marketing, email marketing has proved to be one of the most effective and ...
7 Reasons Your Business Needs an Automated Welcome EmailBusiness 2 Community

all 2 news articles »

BusinessNewsDaily

Better Data and Personalization Are the Future of Email Marketing
BusinessNewsDaily
Most brands have some kind of email marketing platform as part of their overall marketing strategy. But in recent years, consumers have grown weary of one-size-fits-all, spamlike promotional messages, and marketers who still take this approach will ...

and more »

The Five: Tips on effective email marketing
Dallas Morning News
With different social media tools out there, how do you still engage customers with email? Holly Mason offers tips on launching an effective email marketing campaign. Mason is president and owner of MasonBaronet, an integrated marketing communications ...


In2sight LLC Announces Launch of Integrated Email Marketing Software
Virtual-Strategy Magazine (press release)
PITTSBURGH, Oct. 21, 2014 /PRNewswire/ -- In2sight LLC, a digital design and marketing company, proudly announces the launch of In2contact, an email marketing solution loaded with engagement and tracking features. In2sight built the program with the ...

and more »

Three factors that will make or break your email marketing campaign
Bizcommunity.com
A recent study showed that 48% of all emails are opened via mobile devices. It's a no-brainer that mobile is the now and the future and this makes it even more imperative that email content (images, text, advertising banners, promotional click-through ...

and more »

Huffington Post

5 Tips to Boost Your Email Marketing Efforts
Huffington Post
Email marketing can be a tough nut to crack, especially if you haven't done any of it all. I was skeptical at first, too, but then I realized that I don't necessarily have to connect with my email subscribers only as a means to an end. If anything, I ...


Email marketing services: top five on the market
TechRadar UK
Email marketing gives companies a chance to communicate directly to their customers or stakeholders, but lots of companies don't do it well, or in some cases at all. Alongside social media, email provides an opportunity for organisations to market ...

and more »

Email Newsletters - The Content Marketing Strategy Your Hotel Needs
Hotel News Resource (press release) (registration)
For years email marketing, has been a go-to means of reaching consumers for a number of industries, including hospitality and travel. As hoteliers plan for 2015, there is quantitative proof that not only is email marketing alive and well, but that ...

and more »

Email Marketing: 5 Ways to Sabotage Your 2014 Holiday Campaigns
Practical Ecommerce
Email marketing is one of the most powerful promotional tools available to online sellers. When done well, a good holiday email marketing campaign can increase sales, which in turn will require ecommerce businesses to pick, pack, and ship many more ...
16 most important email marketing KPIs for your businessEconsultancy (blog)

all 2 news articles »

Forbes

Email Marketing Most Effective, Mobile Marketing Most Difficult
Forbes
The good folks at MC decided to go with a headline of Marketers Continue to Rate Email the Most Effective Digital Marketing Tactic in announcing the findings. Completely understood why for it, the headline that is, speaks to the ongoing belief and ...
Email Marketing's Growing MaturityPharmExec.com (blog)

all 6 news articles »
Google News
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EMail Newsletter Marketing Essentials

If Gutenberg were alive today he would be in publishing... Read More

Email Advertising - How Ad Tracking Helped Create a Killer Ad

I recently undertook an email advertising promotion, using a number... Read More

Promote Your Products Without Annoying Spam Filters

How many times have you realized that your email simply... Read More

Personal vs Professional Life Email - Dont Squander Your First Internet Impression

My first email address was with compuserve.com back when you... Read More

Effective Email Marketing

I've been sending out email camapigns for clients for over... Read More

Explode Your Sales By Building Your Own Opt-In List!

------------------------------------------------- Top 10 Ways to Quickly Build Your List -------------------------------------------------Have... Read More

Get More Targeted Traffic, List Subscribers and Customers; Without Paying a Cent!

No doubt one of the overriding concerns you have is... Read More

5 Rules of Forwarding E-mails

Forwarding of e-mails is one of the topics I get... Read More

Email Marketing - How Best To Manage and Distribute Your Messages

This holiday season 15 percent of consumers in the US... Read More

7 Wise Ways to Collect Email Addresses and Build Your Mailing List

=> Wise Way #1 - OFFER A FREEBIEYou have to... Read More

How To Create An Irresistible Subject Line For Your Next E-mail Promotion

As I logged into my e-mail account, I clicked on... Read More

Five of the Most Powerful Elements In Opt-in Marketing

Lack of trust is the biggest problem marketers have on... Read More

Viral Marketing with Your Signature File

Computer viruses are usually a bad thing. They can compromise... Read More

4 Time-Saving E-Mail Tips!

E-Mail is still the most widely used Internet tool available... Read More

10 Netiquette New Years Resolutions

Happy New Year! New attitude? New habits? How about 10... Read More

Should You Be Writing A Newsletter As Part Of Your Online Business?

Let's start at the beginning - why do you need... Read More

Why Are People Cheesed Off With the Internet?

Having been connected to the "net" now for about eight... Read More

Email Marketing - Building A Mail List

Millions of people use their computer everyday as a form... Read More

Top 10 Business E-Mail Basics

When it comes to your business e-mail communications, you need... Read More

Creating A Newsletter And Making Your Website Magnetic

Creating a newsletter is an ideal way to drive repeat... Read More

E-Newsletter Layout: Add White Space to Improve Readability

White space in newsletters is like pausing in conversation. Take... Read More

22 Simple But Highly Effective Methods To Ban E-mail Opt-In List

Here are 22 simple but highly effective methods to build... Read More

Lesson #7: Three Extra Tricks That Can Boost Your Bottom-Line!

Let's recap what you've learned so far...In the first lesson,... Read More

7 Ways Email Can End Your Business Relationships Before They Start

Too often, people forget they're anonymous in the internet world.... Read More

What Is Wrong With Email Marketing?

If you are active on the web promoting your products,... Read More