Top 10 Business E-Mail Basics

When it comes to your business e-mail communications, you need to make an impression that can lend to the determination that you are someone that will be a pleasure to do business with.For your consideration below are the "Top 10 e-mail issues targeted at business men and women. These are... Read More

The Benefits of Interactive Online Characters

This Stanford University study surveyed the leading research on virtual agents and suggests that "social intelligence in automated interactions is good business. Research about interactive characters suggests substantial opportunities for them toenhance online experiences. The Major Points:(1) Human-Media Interactions Are Fundamentally Social(2) Character Interfaces Bring Social Intelligence to Online... Read More

Are You Backing Up Your BIGGEST Asset?

Have you ever accidentally lost an important file on your computer? Perhaps your computer crashed (again) or your cat sauntered over a dooming sequence of keys. Remember that little pang in your stomach you felt when you realized that file was gone for good? OK, now imagine losing your entire... Read More

What is Gmail?

Like most other prime search engines, the ability to freely giveaway an email account is a positive tool that signals to the user community that this search engine is here to stay! Google is no different in this approach. Recently, Google has been beta testing Gmail. Google's very own email... Read More

Lost: 200 emails gone missing. Last seen on the 25.10.2003

Sound familiar? Ever wondered what happens to those unopened emails that you see in your stats from your latest email campaign/newsletter? Yep, you guessed it-their mail servers are doing it for them. This is what is referred to as a "False Positive". It means that although the recipient has opted... Read More

9 Tips To Help You Write More Powerful Emails

1. Make the effort to learn about the etiquette (these days known as "netiquette") involved in writing emails. There are loads of good reference websites and books about the internet which will tell you the basics. I know it might seem a bit precious to attach so much importance to... Read More

Tips to Bounce-Proof Your Email List

Keeping your email lists fresh is critical to the success of your online marketing and e-commerce efforts. In the early days of the Internet, the novelty of web sites and free e-newsletters made acquiring customers online all too easy. With customers signing up in droves to hear your latest offers,... Read More

Tips to Build Your Email Address Database

WHY BUILD YOUR EMAIL ADDRESS DATABASE? Gaining your customers' email addresses will: Provide an additional channel for reaching your customers Increase the ROI of your marketing investments Significantly reduce your customer acquisition and marketing costs Allow you to easily measure the impact of your marketing campaigns Increase your customer... Read More

NCOA for Email - Is Your Email Address List Clean and Up-To-Date?

Introduction Shrewd marketers devote a great amount of attention to crafting their email messaging campaign. They scrutinize the subject line, fuss over the content, and carefully monitor the timing of delivery. Once the perfect message has been created, it is just as important to focus on its successful delivery... Read More

What?s the Value of an E-mail Address?

Although it may not be practical to put a dollar-sign value on an e-mail address there are many financially-savvy reasons to start collecting e-mail addresses if you haven't already begun. If you have, keep reading for a few more tips on e-mail address collection at the end of this article.... Read More

In The News:


What We Learned About Email Marketing From The #BlizzardOf2015
Business 2 Community
The hashtags #blizzardof2015, #juno, and #snomaggedon2015 were crazy popular yesterday, so by linking your email/digital marketing campaign with social media you can create a multichannel approach to enhance your efforts. Heels.com sent an email ...


Common marketing emails that no longer work
iMedia Connection
Like most things in life, email marketing evolves and changes with the times -- what worked for your baby-boomer in the early 90s isn't going to work for you now. People are smarter, more cynical, and ultimately more jaded than in the past because they ...


The New Litmus Test For A Great Email Marketing Program
MediaPost Communications
I used to say the hallmark of a great email marketing program was a robust A/B testing program. It's not just because I consider A/B testing a key optimization tool and a vital part of “listening” to subscribers, but because if a brand is taking the ...


It's Game on for Marketers: Touchdown to Email Marketing Greatness
Huffington Post
Likewise, when executing an email campaign, marketers have a significant opportunity to connect with their list of contacts by implementing the right strategies and appealing to their preferences. And, it comes as no surprise that marketers may need to ...


SimpleMail raises €1.3 Million to do email marketing smart
The Rude Baguette
There are plenty of solutions to help companies send emails – my favorite for sending newsletters is Mailchimp, and we also use their sister product Mandrill for sending transactional emails (emails triggered by user actions, which differ from ...


Marketing Land

The Fundamentals Of Executing Profitable "Outbound" Email Marketing ...
Marketing Land
Understanding how to effectively utilize outbound e-mail marketing is a skill that will save your business tremendous amounts of time and money. We're going to review a newer method of prospecting for important potential clients who require a phone ...


Entrepreneur

10 Ingredients for a Successful Email Marketing Campaign (Infographic)
Entrepreneur
If your email marketing efforts are falling flat, you could be doing it all wrong. While there is no one-size-fits-all magic bullet for gaining new customers or better engaging existing ones via email, there are several simple steps you can take to ...


The Content Standard by Skyword

Supercharge your Strategy: Email Marketing Tips for 2015
The Content Standard by Skyword
Marketers are heading into 2015 more focused on email marketing than new technology, according to a survey from Campaigner. Findings revealed that marketers are hungry for new email marketing tips to boost their campaigns. The survey found that just 10 ...


America Leads The Way On Email Marketing
Business 2 Community
American companies are using email marketing techniques much more effectively than companies in Europe. According to a Mailjet study of brands in American and Europe, there were several areas in which firms based in the USA were ahead of their ...


9 Must-Read Marketing Ebooks for Every Startup Founder
Entrepreneur
These days, if you want to connect with, nurture and ultimately convert prospective customers, you have to invest in email marketing. The Ultimate Lifecycle Email Marketing Guide can teach you how to do email marketing better than any of your competitors.

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Build Credibility With an Email Course

When you are an expert, you sometimes forget that others... Read More

The Importance of Building a List

Out of all the possible approaches to affiliate marketing, lead... Read More

Email Marketing 2005?Do?s & Don?ts

Email Marketing 2005?Do's & Don'ts1. Make sure all your email... Read More

Direct Marketing Strategies for Holiday Email Promotions

Tis the season to leverage customer interest data for successful... Read More

Use Permission Based E-Mail Marketing to Promote Your Home Based Business

With all the negative Publicity that S.pam is Getting, Permission... Read More

Email Marketing: How Much is Too Much?

I have a special new email address. It's in addition... Read More

Hot List-Building Tips

Here are some hot list-building tips for you to grow... Read More

Protect Yourself from Being Accused of Sending SPAM

Email is a vital part of doing business online, but... Read More

9 Tips To Help You Write More Powerful Emails

1. Make the effort to learn about the etiquette (these... Read More

Email Marketing Losing Its Effectiveness? The Alternative Is Desktop Marketing!

You've heard of email marketing, but it isn't what it... Read More

Email Marketing Best Practices

Now that we've explored the importance of sending permission-based email,... Read More

How You Can Automate Your Business Using Autoresponders

What is an Autoresponder?An Autoresponder is a program or service... Read More

Using Emotional Triggers in Ad Writing

Writing ads for either your own products or affiliate products... Read More

Single or Double Opt--In?

You heard the message before. Your e-mail list is the... Read More

Newsletter Template: Should You Use Them?

There is currently a huge demand online for newsletter templates.... Read More

Just Write an Email

How did you sell your last product? Imagine that I... Read More

How Email Etiquette Will Make You More Money through Loyal, Repeat Customers

When it comes to gaining and keeping customers, every website... Read More

Choose The Right Business For You In Less Than 15 Minutes

3 Characteristics Of "The Right Business" ModelThe business must service... Read More

How Autoresonders Can Put Your Business On Autopilot

Owning your own online business is a lot of work.... Read More

Email Etiquette IV

Further to my previous issues this subject continues - part... Read More

Can You Win The Battle By Using A Toothpick?

Every business needs a low cost way to reach targeted... Read More

Guideline to Hiring an Email Marketing Company

A common practice in today's e-commerce environment is to use... Read More

10 Ways To Quadruple Your Sales with 232%

1. When you make your first sale, you need to... Read More

To Get Your Email To Stand Out From All The Junk

We know that email marketing is a cheap method to... Read More

14 Ways To Persuade Your Web Site Visitors To Give You Their Email Address

1. Ask visitors to subscribe to your e-zine. It's a... Read More