Top 10 Business E-Mail Basics

When it comes to your business e-mail communications, you need to make an impression that can lend to the determination that you are someone that will be a pleasure to do business with.For your consideration below are the "Top 10 e-mail issues targeted at business men and women. These are... Read More

The Benefits of Interactive Online Characters

This Stanford University study surveyed the leading research on virtual agents and suggests that "social intelligence in automated interactions is good business. Research about interactive characters suggests substantial opportunities for them toenhance online experiences. The Major Points:(1) Human-Media Interactions Are Fundamentally Social(2) Character Interfaces Bring Social Intelligence to Online... Read More

Are You Backing Up Your BIGGEST Asset?

Have you ever accidentally lost an important file on your computer? Perhaps your computer crashed (again) or your cat sauntered over a dooming sequence of keys. Remember that little pang in your stomach you felt when you realized that file was gone for good? OK, now imagine losing your entire... Read More

What is Gmail?

Like most other prime search engines, the ability to freely giveaway an email account is a positive tool that signals to the user community that this search engine is here to stay! Google is no different in this approach. Recently, Google has been beta testing Gmail. Google's very own email... Read More

Lost: 200 emails gone missing. Last seen on the 25.10.2003

Sound familiar? Ever wondered what happens to those unopened emails that you see in your stats from your latest email campaign/newsletter? Yep, you guessed it-their mail servers are doing it for them. This is what is referred to as a "False Positive". It means that although the recipient has opted... Read More

9 Tips To Help You Write More Powerful Emails

1. Make the effort to learn about the etiquette (these days known as "netiquette") involved in writing emails. There are loads of good reference websites and books about the internet which will tell you the basics. I know it might seem a bit precious to attach so much importance to... Read More

Tips to Bounce-Proof Your Email List

Keeping your email lists fresh is critical to the success of your online marketing and e-commerce efforts. In the early days of the Internet, the novelty of web sites and free e-newsletters made acquiring customers online all too easy. With customers signing up in droves to hear your latest offers,... Read More

Tips to Build Your Email Address Database

WHY BUILD YOUR EMAIL ADDRESS DATABASE? Gaining your customers' email addresses will: Provide an additional channel for reaching your customers Increase the ROI of your marketing investments Significantly reduce your customer acquisition and marketing costs Allow you to easily measure the impact of your marketing campaigns Increase your customer... Read More

NCOA for Email - Is Your Email Address List Clean and Up-To-Date?

Introduction Shrewd marketers devote a great amount of attention to crafting their email messaging campaign. They scrutinize the subject line, fuss over the content, and carefully monitor the timing of delivery. Once the perfect message has been created, it is just as important to focus on its successful delivery... Read More

What?s the Value of an E-mail Address?

Although it may not be practical to put a dollar-sign value on an e-mail address there are many financially-savvy reasons to start collecting e-mail addresses if you haven't already begun. If you have, keep reading for a few more tips on e-mail address collection at the end of this article.... Read More

In The News:


​5 tips to improve your company's email marketing
Business Journal
Small businesses spend more on email marketing than they do on print advertising, television ads, SEO, or tradeshows, according to a survey released by Vocus / Edge Research in 2013. Why are companies willing to spend so much on email marketing?

and more »

BusinessNewsDaily

5 Email Marketing Myths ... Busted
BusinessNewsDaily
Are your email marketing efforts falling flat? It might be because your strategy is based on one-size-fits-all industry practices. Marketing expert Seamas Egan believes that it's hard to get good results if you're not using your customer data to inform ...


How to Build a Killer Email Marketing List for Your Business
Huffington Post
If your business has an online presence then the opportunity exists to build a very effective email marketing list. A targeted email list allows you to constantly nurture prospects by providing them with information and offers in order to eventually ...

and more »

topseoscom Proclaims Ratings of Top 10 Email Marketing Firms for April 2014
IT Business Net
topseos.com has declared the best email marketing companies in the search engine marketing industry for the month of April 2014. Thousands providing solutions within the industry are investigated in order to uncover which companies offer the most ...

and more »

MailChimp, ExactTarget, and DotMailer lead email marketing systems in new ...
VentureBeat
MailChimp and ExactTarget earned top ratings in G2 Crowd's latest crowdsourced business software ratings. And newcomer DotMailer jumped 40 points in customer satisfaction to join them as the three top email marketing systems according to G2 Crowd ...
G2 Crowd announces updated rankings of email marketing softwareMarketWatch

all 7 news articles »

True or False? Test Your Email Marketing Knowledge
Huffington Post (blog)
Have you been taught to avoid spam words? Probably. Do you only send emails on a specific day and at a particular time, as industry lore suggests? Likely. While these email marketing "best practices" may have been useful once, I question whether they ...
Busted, Plausible or Confirmed: Campaigner® Investigates Common Email ...MarketWatch
Campaigner: Top 3 ways to make email more relevantBizReport

all 7 news articles »

The Australian Email Marketing Startup Which Just Raised $250 Million Takes ...
Business Insider Australia
Campaign Monitor launched in Sydney ten years ago with an idea to deliver email marketing campaigns. Now it has 65 employees across 19 cities and more than 100,000 paying customers in 170 countries. And it's just raised USD 250 million in funding from ...
Australia's Campaign Monitor Raises $250 Million from InsightWall Street Journal (blog)

all 21 news articles »

Debunking Email Marketing Myths
Small Business Computing
This guidance often results in negligible amounts of customer engagement despite following so-called industry best-practices, according to Seamas Egan, manager of revenue operations for email marketing specialist Campaigner. Just as technology has ...


New Email Marketing Software ROEmails Helps Marketers Increase Their Email ...
Virtual-Strategy Magazine (press release)
Webnova, a company that creates and publishes helpful marketing software, recently announced the launch of its newest product, ROEmails. The company's free software, which can be downloaded at no cost on roemails.com, aims to improve email ...

and more »

Tech Cocktail

Four innovations that will shape the future of email marketing
Econsultancy (blog)
Email marketing has a reputation of being a boring direct response channel, always on the verge of “death” at the hands of the latest digital touch point, which gets heralded as the “future of messaging”. Yet email trudges on, consistently ranking at ...
The state of marketing 2014: Email, data and content spend to riseAdNews

all 6 news articles »
Google News
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Achieve Success With Your Own Money - Making Newsletter

To be successful with a newsletter, you have to specialize... Read More

Dont Use FFAs To Build Your Newsletter Subscriber

For those of you who aren't familiar with the term,... Read More

Are Autoresponders An Important Asset To Your Business?

Autoresponders are an important asset to an Internet Marketer. When... Read More

Plain Jane Email Equals Flat Results

Years ago, when email was just emerging as the incredible... Read More

RSS vs Email: Its Not An Either-Or Question

If you've been getting caught up in all this talk... Read More

Youve Got Mail

It seems that Google is revolutionizing the Net in more... Read More

Email Marketing: How Much is Too Much?

I have a special new email address. It's in addition... Read More

Creating Effective Opt-in E-Mail Campaigns

It's been said before, but important to re-emphasize, e-mail is... Read More

Opt-In Email to Increase Website Traffic and Boost Online Sales

Sending messages and information to people who have given you... Read More

Guideline to Hiring an Email Marketing Company

A common practice in today's e-commerce environment is to use... Read More

Confessions Of An Info Junkie

I love the Internet! Information about any topic that piques... Read More

8 Ways to Get More Email Addresses On Your List ... Today

Whether you've got 100 or 100,000 people on your email... Read More

Six Easy White-Listing Ways... Stop Losing Important Emails!

Are you dead sure about receiving of all the important... Read More

Ways to Use Autoreponders To Increase Your Profits

When I was first introduced to an autoresponder I thought... Read More

How Email Etiquette Will Make You More Money through Loyal, Repeat Customers

When it comes to gaining and keeping customers, every website... Read More

How to Structure Your Follow-Up Sequence for Maximum Profit

Before I do this, let me describe how autoresponders work.... Read More

Do You Ponder the Automatic Responder?

* The Automatic Responder is generally referred to as an... Read More

14 Ways To Persuade Your Web Site Visitors To Give You Their Email Address

1. Ask visitors to subscribe to your e-zine. It's a... Read More

Email Marketing Best Practices

Now that we've explored the importance of sending permission-based email,... Read More

To Personalize Or Not To...That is the Question

If you are really interested in conducting a successful, effective... Read More

The Power of a Referral Script

The key to the success of e-commerce is in the... Read More

Hot List-Building Tips

Here are some hot list-building tips for you to grow... Read More

Kick-Starting E-mail Profits Growth From One Single Shot!

Perhaps the most critical step in guaranteeing the success of... Read More

11 Extraordinary Ways To Expand Your Subscriber List

Here are 11 ways to expand your subscriber list: 1.... Read More

Top 5 Reasons to Use Autoresponders

One of the best and newest tools out there for... Read More