In Sickness And In Health

I recently drove by a business that had a sign out front that read "Closed due to illness". This meant that the cash flow would stop until the owner was able to return to work.Even worse, the business would not be able to generate revenue for the owner when it... Read More

Marketing on a Budget

A successful marketing plan doesn't have to include an athletic superstar, prime-time placement, state-of-the-art computer graphics or a massive budget. Being resourceful and smart can be just as effective. Business promotion doesn't have to cost a fortune. Often, it's the personal touch that seals the deal. Here are ideas... Read More

10 Powerful Marketing Tips

1. Print your best small ad on a postcard and mail it to prospects in your targeted market. People read postcards when the message is brief. A small ad on a postcard can drive a high volume of traffic to your web site and generate a flood of sales leads... Read More

Customer Lifetime Value - The Key To Maximizing Your Profits!

The greatest asset to your business is your Customer, specifically, your Customer Lifetime Value.In my many years in Sales and Marketing, I've met many CEOs and business owners who don't have much clue as to what Customer Lifetime Value is, much less its importance and the impact it has on... Read More

Write Articles WITHOUT Writing!

Face it, writing any article can be a tedious and time consuming task for a beginner or even an expert writer. Here are four ways to make writing articles a lot easier: 1) Use My Articles - You could add your own name, resource box and web site link to... Read More

Five Mistakes Absolutely Guaranteed to Drive Away Your Best Clients

We all work hard to attract even one paying client. In fact, we work hard to attract serious inquiries. Yet amazingly, many business owners seem determined to drive away business! Every example cited here is based on true, thoroughly documented experiences, with both newbie business owners and five-star marquee players.1.... Read More

Turning The Casual Scanner Into A Buyer

The world is full of scanners. Most people simply scan the page to see if anything piques their interest, rather than reading the ads, sales letters, or web copy. That's why you should ensure that your copy is scanner friendly. That means placing headlines,... Read More

Direct Mail

Do you have a website? A Web Newsletter? A mailing list of e-mail addresses for customers? Do you track and test everything? You can use the web to get sales in lots of exciting ways which are dependant on technology that's available at the time. Whether you budget is 600... Read More

Top 10 Marketing Pitfalls

Ten Marketing Pitfalls By Stuart ReidIf you want to make it BIG in Internet Marketing you need avoid some common mistakes. Here's a list of the top ten Pitfalls that catch out beginner Marketers (and many established ones too!).The problem is you don't realise you have fallen into one of... Read More

What Does It REALLY Take to Be Making 6-Figures as a Service Professional?

Over the past 30 years, I've read so much on how to makemoney that I know I can write a series of books on thetopic, books that would cut through the junk and you don'thave to buy 101 things for each area. Most of the information repeats itself -- same... Read More

In The News:


TDC awards advertising contract to McBride Marketing
Florida Today
This was the same order of finish as when a separate panel, Tourist Development Council's Marketing Committee, earlier this month narrowed the six applicants for the contract to three finalists. Space Coast Office of Tourism Executive Director Rob ...

and more »

City flushes its role marketing and selling Portland Loo public restrooms
The Oregonian (blog)
"This has been part of our effort to make sure our bureaus are focused on their primary businesses," said Blackwood, who added that Madden is better equipped to handle marketing and sales work. Madden said he expects to market the restrooms far more ...


CBS Local

Whole Foods Plans Major Marketing Push
CBS Local
NEW YORK — Whole Foods is getting ready to launch its first national marketing campaign and expand home delivery as it looks to fend off bigger players muscling into the organic and natural foods category. The company, based in Austin, Texas, said the ...
Whole Foods sets first national marketing effortSupermarket News
Whole Foods plans a major marketing pushSalt Lake Tribune

all 103 news articles »

The Guardian (blog)

Procter & Gamble axe 'marketing director' title – but is the role dead?
The Guardian (blog)
I read with interest the recent move by P&G to replace its "marketing director" job titles with "brand directors". The move is reportedly part of their decision to knit marketing more closely to strategy and planning. To my mind, this is a significant ...


The Decision Makers Guide to Sports Marketing Platforms
Forbes
So I am regularly asked about online sports marketing platforms. These platforms (I am CEO of one) each are providing value in different ways and each are just getting started. In the history of sports marketing, there's never been a better time to be ...


Taco John's HQ hires Waara to lead marketing
Sioux Falls Argus Leader
Billie Jo Waara has more than a decade of marketing experience in the tourism, banking, retail and communications industries. She isn't new to Taco John's -- Lawrence & Schiller has the restaurant chain's advertising account. "I hired Billie Jo because ...


PMD IgnitionOne adds analytics enhancements to digital marketing suite
Inside Facebook
The company's DMS Analytics 2.0 now offers a proprietary Focus Heat Map product to help social marketers identify areas of importance based on performance. The new system makes reporting faster by more than 50 percent and adds flexibility to digital ...


Marketing expert Hyatt offers social media advice
The Tennessean
With 226,000 Twitter followers and 417,000 blog subscribers, the Franklin-based online marketing expert summarized tips from his bestselling 2012 book “Platform: Get Noticed in a Noisy World.” That “wow?” That's why people talk about something, he said ...


5 Social-Media Tips to Enhance Your Marketing
Entrepreneur
Since email can be a major asset in a marketing campaign, try to gain more email subscribers. Provide a sign-up form on your website or on Facebook through one of many apps, offer incentives for customers to join an email subscription list or run a ...

and more »

Localized Marketing Automation vs. Marketing Automation
Insurance News Net
Gleanster Research announces the publication of the new 2014 Benchmark Report on Localized Marketing Automation, which provides a comprehensive look at the unique technologies designed to support a national or global brand with a central corporate ...

and more »
Google News
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Direct Mail

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Social scientists have proven that people experience what they come... Read More

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The Marketing Funnel: Simple, Effective Marketing Strategy

No matter if you're publishing your first book or producing... Read More