In Sickness And In Health

I recently drove by a business that had a sign out front that read "Closed due to illness". This meant that the cash flow would stop until the owner was able to return to work.Even worse, the business would not be able to generate revenue for the owner when it... Read More

Marketing on a Budget

A successful marketing plan doesn't have to include an athletic superstar, prime-time placement, state-of-the-art computer graphics or a massive budget. Being resourceful and smart can be just as effective. Business promotion doesn't have to cost a fortune. Often, it's the personal touch that seals the deal. Here are ideas... Read More

10 Powerful Marketing Tips

1. Print your best small ad on a postcard and mail it to prospects in your targeted market. People read postcards when the message is brief. A small ad on a postcard can drive a high volume of traffic to your web site and generate a flood of sales leads... Read More

Customer Lifetime Value - The Key To Maximizing Your Profits!

The greatest asset to your business is your Customer, specifically, your Customer Lifetime Value.In my many years in Sales and Marketing, I've met many CEOs and business owners who don't have much clue as to what Customer Lifetime Value is, much less its importance and the impact it has on... Read More

Write Articles WITHOUT Writing!

Face it, writing any article can be a tedious and time consuming task for a beginner or even an expert writer. Here are four ways to make writing articles a lot easier: 1) Use My Articles - You could add your own name, resource box and web site link to... Read More

Five Mistakes Absolutely Guaranteed to Drive Away Your Best Clients

We all work hard to attract even one paying client. In fact, we work hard to attract serious inquiries. Yet amazingly, many business owners seem determined to drive away business! Every example cited here is based on true, thoroughly documented experiences, with both newbie business owners and five-star marquee players.1.... Read More

Turning The Casual Scanner Into A Buyer

The world is full of scanners. Most people simply scan the page to see if anything piques their interest, rather than reading the ads, sales letters, or web copy. That's why you should ensure that your copy is scanner friendly. That means placing headlines,... Read More

Direct Mail

Do you have a website? A Web Newsletter? A mailing list of e-mail addresses for customers? Do you track and test everything? You can use the web to get sales in lots of exciting ways which are dependant on technology that's available at the time. Whether you budget is 600... Read More

Top 10 Marketing Pitfalls

Ten Marketing Pitfalls By Stuart ReidIf you want to make it BIG in Internet Marketing you need avoid some common mistakes. Here's a list of the top ten Pitfalls that catch out beginner Marketers (and many established ones too!).The problem is you don't realise you have fallen into one of... Read More

What Does It REALLY Take to Be Making 6-Figures as a Service Professional?

Over the past 30 years, I've read so much on how to makemoney that I know I can write a series of books on thetopic, books that would cut through the junk and you don'thave to buy 101 things for each area. Most of the information repeats itself -- same... Read More

In The News:


Forbes

The Top 10 Entrepreneurs Who've Inspired Marketing Star Joe Polish
Forbes
Intuitively, he determined that sharing value-add information would be a better way to market his service than filling the airwaves with marketing hype. Well before the era of social media and online marketing he shared his messages through direct mail ...


Technology Is Changing The Future Of Marketing (Again)
Forbes
Technology has always changed how marketing works. What is different today is the unprecedented rate of change in the both the development of marketing tools and the escalation of expectations for better experiences from customers. Yesterday at Oracle ...


The Content Standard by Skyword

Your Business Doesn't Need A Marketing Major -- It Needs A Story And Data ...
Forbes
Traditionally, marketing focused on showcasing three things: the problem, the solution and the brand that sold it. Usually, these communications were tightly managed pieces that were overwhelmingly positive and designed to shield potential buyers from ...
"Content Performance Marketing" – 3 Steps to Future SuccessSearch Engine Watch
Custom, Targeted Content Is the Future of Marketing, Study SaysThe Content Standard by Skyword
How to Build a Content Marketing Program from ScratchCMSWire

all 6 news articles »

Adweek

For Nationwide's Matthew Jauchius, Marketing Is the Best Policy
Adweek
With agency McKinney, ad spots went out of their way to show men and women, old and young, hipsters and regular joes, in activities ranging from learning to drive to rummaging around in a flea market. Nationwide also partnered with the Human Rights ...


Hollywood Reporter

Marketing Exec Jack Pan Joins Robert Simonds' New Studio
Hollywood Reporter
Jack Pan, who has served as a senior marketing exec at both Disney and Summit Entertainment, has joined Robert Simonds' new film and television studio as its president of motion picture marketing. His hire was announced Tuesday by Oren Aviv, president ...
Summit Marketing Exec Jack Pan Moves To Robert Simonds' StudioDeadline.com
Robert Simonds' Studio Taps Jack Pan as Marketing ChiefVariety

all 6 news articles »

ZDNet

For marketing software maker Radius, data science equals dominance
ZDNet
Radius's integrated software platform specifically targets B2B marketers (clients include Adobe Systems, PayPal and American Express) by tracking more than 50 billion data points on 40 million businesses. It connects to a company's CRM, and then uses ...


Does Your Business Know the True Cost of Marketing?
Huffington Post
As a marketer, I think about the cost of marketing every day I walk into the office. Every list I make, every strategy I plot, every brief I write and every presentation I create all point toward Increasing brand exposure where I need it most. But how ...

and more »

Milwaukee Journal Sentinel

MillerCoors expands retro marketing campaign for Miller Lite
Milwaukee Journal Sentinel
MillerCoors LLC is expanding the retro marketing campaign for its slumping Miller Lite brand, announcing Tuesday it will use an updated version of the brew's original label from when it launched in 1975. Miller Lite returned to that original white ...

and more »

Marketing Evolution Is Failing In The C-Suite
Forbes
You can almost picture yourself in the room. It's the time of year again where the marketing team has to put together a strategy, a plan and a budget for the next fiscal year. After carefully considering the seismic shift that is happening across the ...


The Guardian (blog)

How technology is changing marketing
The Guardian (blog)
A transformation of marketing is underway as we spend more time on our mobiles, tablets and laptops. The challenge for brands is to connect with customers through all these devices in real time and create campaigns that work across social media ...

Google News
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