In Sickness And In Health

I recently drove by a business that had a sign out front that read "Closed due to illness". This meant that the cash flow would stop until the owner was able to return to work.Even worse, the business would not be able to generate revenue for the owner when it... Read More

Marketing on a Budget

A successful marketing plan doesn't have to include an athletic superstar, prime-time placement, state-of-the-art computer graphics or a massive budget. Being resourceful and smart can be just as effective. Business promotion doesn't have to cost a fortune. Often, it's the personal touch that seals the deal. Here are ideas... Read More

10 Powerful Marketing Tips

1. Print your best small ad on a postcard and mail it to prospects in your targeted market. People read postcards when the message is brief. A small ad on a postcard can drive a high volume of traffic to your web site and generate a flood of sales leads... Read More

Customer Lifetime Value - The Key To Maximizing Your Profits!

The greatest asset to your business is your Customer, specifically, your Customer Lifetime Value.In my many years in Sales and Marketing, I've met many CEOs and business owners who don't have much clue as to what Customer Lifetime Value is, much less its importance and the impact it has on... Read More

Write Articles WITHOUT Writing!

Face it, writing any article can be a tedious and time consuming task for a beginner or even an expert writer. Here are four ways to make writing articles a lot easier: 1) Use My Articles - You could add your own name, resource box and web site link to... Read More

Five Mistakes Absolutely Guaranteed to Drive Away Your Best Clients

We all work hard to attract even one paying client. In fact, we work hard to attract serious inquiries. Yet amazingly, many business owners seem determined to drive away business! Every example cited here is based on true, thoroughly documented experiences, with both newbie business owners and five-star marquee players.1.... Read More

Turning The Casual Scanner Into A Buyer

The world is full of scanners. Most people simply scan the page to see if anything piques their interest, rather than reading the ads, sales letters, or web copy. That's why you should ensure that your copy is scanner friendly. That means placing headlines,... Read More

Direct Mail

Do you have a website? A Web Newsletter? A mailing list of e-mail addresses for customers? Do you track and test everything? You can use the web to get sales in lots of exciting ways which are dependant on technology that's available at the time. Whether you budget is 600... Read More

Top 10 Marketing Pitfalls

Ten Marketing Pitfalls By Stuart ReidIf you want to make it BIG in Internet Marketing you need avoid some common mistakes. Here's a list of the top ten Pitfalls that catch out beginner Marketers (and many established ones too!).The problem is you don't realise you have fallen into one of... Read More

What Does It REALLY Take to Be Making 6-Figures as a Service Professional?

Over the past 30 years, I've read so much on how to makemoney that I know I can write a series of books on thetopic, books that would cut through the junk and you don'thave to buy 101 things for each area. Most of the information repeats itself -- same... Read More

In The News:


New Approaches To Customer Data Can Improve The Effectiveness Of Marketing
Forbes
We are entering an era of marketing where effectiveness will depend on creating highly personalized experiences at every touch point. To do this, marketers must have both the processes and tools needed to operationalize coherent views of prospects and ...


Why Digital Really Means Marketing
Forbes
When I attended the CDO Summit earlier this year I finally understood the true meaning of digital: The application of marketing techniques to all phases of technology adoption. When I looked around me at the meeting, which was full of people who were ...


5 cloud computing tools that have influenced marketing
iMedia Connection
Want proof that cloud computing has completely revolutionized the way every industry operates? Try this out -- go to Google.com and type "Impact of Cloud Computing on." You will see the autocomplete feature listing out a bunch of different industries ...

and more »

How feminism and marketing became bedfellows — and how it's changing
Deseret News
Marketing to women has changed dramatically from ads circa the 1950s forward highlighting women as animal-skin rugs or coffee ads featuring a man putting his wife over his knee for not getting the freshest grounds. Campaigns like Dove's "Real Beauty ...

and more »

30 Minutes a Day: The Power of Daily Habits in Successful Content Marketing ...
Search Engine Watch
One of the biggest factors that drives the success of content marketing initiatives – and any entrepreneurial endeavor – is having powerful daily habits. In fact, one study found that 40 percent of all the decisions that we make are driven by habits ...
Defining Content Marketing: You Think You Know. But You Have No Idea.Business 2 Community
The way Foreword for content marketingBizcommunity.com

all 6 news articles »

Forbes

Accenture's 2014 CMO Insights Survey: Welcome to the Era of the Chief ...
Forbes
Scott Brinker and Laura McCLellan's recent article in the Harvard Business Review, The Rise of the Chief Marketing Technologist clarifies the direction, role and roadmap Chief Marketing Technologists (CMT). It's a great read and shows how marketing ...


Fast Company

The 5 Most Common Digital Marketing Strategies
Huffington Post
In a digital age, where most users have computers and mobile devices, accessing websites, social networks, and other online media, has become part of day-to-day living. Thus, many companies have adopted digital marketing strategies to continue to ...
Search Engine Optimization and Digital Marketing Agency Boulder SEO ...Promotion World (press release)

all 24 news articles »

GCEDC panel backs STAMP marketing efforts
The Daily News Online
A committee of the Genesee County Economic Development Center has recommended approval of two new marketing efforts for the Western New York Science Technology and Advanced Manufacturing Project. The WNY STAMP Committee met Thursday.


Would You Join A Multi-Level Marketing Company For Retirement Income?
Forbes
At some point in your life you've been pitched a multi-level marketing (MLM), direct selling, or network marketing business opportunity. While the pitch varies from company to company, it basically promises a chance to ditch your 9-5 work schedule, be ...


Graham McGregor: Is your marketing timeless?
New Zealand Herald
In her Washington Post article J Courtney talked about the creation of the timeless advertising slogan 'A Diamond is Forever' and why it has lasted so long. (I highly recommend you read her full article.) As J Courtney explained; the slogan was created ...

and more »
Google News
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The Marketing Secret Every Child Knows

Little Kids Ask Until They Get What They Want.Mom, Mom,... Read More

Natural Marketing for Full Business Success

Is your mind muddy on marketing? Do you wake up... Read More

Market Your Identity

One of the most critical but overlooked parts of business... Read More

Metaphysical Marketing

The foundation of success is in your mind. You do... Read More

6 Things I Know About Postcards That You Don?t

In my plethora of experience tucked away between these ears,... Read More

Love My Dentist

I love my dentist! When is the last time you... Read More

Advertising Campaigns That Get Results

"Advertising doesn't work." I hear it from my clients all... Read More

Will Googles Gmail spell trouble for Email Marketing.

We wait with baited breath for the anticipated launch of... Read More

Network Your Way to Success- 12 Tips to Jumpstart Your Business

Lots of people network but few reap the rewards of... Read More

Dont Think Like A Package Designer - Think Like A Customer

Some of the most successful package introductions have come from... Read More

Who is Your Perfect Client

When I started my coaching practice I believed that I... Read More

Using Business Cards as Invitations

Business card size works well for invitations to special events.What... Read More

Discover 7 Hidden Profit Producing Secrets

Would you like to learn the lessons of the businesses... Read More

Direct Mail Marketing Generates Sales Leads: Heres How

1. Personal Unlike an advertisement in a trade publication, which... Read More

A Great Marketing Model ? Utilizing the Power of OPM

Staying ahead of the marketing curve seems to be a... Read More

Fundamental Strategic Marketing Mistakes to Avoid

This is a pretty tough global economy and it is... Read More

Developing a Contact List- Part Two

In a previous installment, we spoke about how to come... Read More

The 7 Areas of Marketing Waste - Are You Committing These Marketing Sins?

If you want to reduce waste and grow your business... Read More

What You Need in Your Marketing Calendar

Marketing calendars are used by many businesses to help keep... Read More

Postcards Work

What's the fastest, simplest and cheapest way to promote just... Read More

19 Ways To Attract Higher Paying Clients

Some people have little difficulty attracting and maintaining clients who... Read More

Notable News - Its Not About You!

You enjoy what you do. In fact, you love your... Read More

The Advantage to Buying Promotional Products Online

Buying your promotional products and corporate apparel online provides five... Read More

The 10 Cornerstone Principles of Marketing

There are four parts to a marketing system and they... Read More

What The Heck Is An Eponym, And What Does It Mean For Your Brand?

Today I've decided to share with you a new word... Read More