In Sickness And In Health

I recently drove by a business that had a sign out front that read "Closed due to illness". This meant that the cash flow would stop until the owner was able to return to work.Even worse, the business would not be able to generate revenue for the owner when it... Read More

Marketing on a Budget

A successful marketing plan doesn't have to include an athletic superstar, prime-time placement, state-of-the-art computer graphics or a massive budget. Being resourceful and smart can be just as effective. Business promotion doesn't have to cost a fortune. Often, it's the personal touch that seals the deal. Here are ideas... Read More

10 Powerful Marketing Tips

1. Print your best small ad on a postcard and mail it to prospects in your targeted market. People read postcards when the message is brief. A small ad on a postcard can drive a high volume of traffic to your web site and generate a flood of sales leads... Read More

Customer Lifetime Value - The Key To Maximizing Your Profits!

The greatest asset to your business is your Customer, specifically, your Customer Lifetime Value.In my many years in Sales and Marketing, I've met many CEOs and business owners who don't have much clue as to what Customer Lifetime Value is, much less its importance and the impact it has on... Read More

Write Articles WITHOUT Writing!

Face it, writing any article can be a tedious and time consuming task for a beginner or even an expert writer. Here are four ways to make writing articles a lot easier: 1) Use My Articles - You could add your own name, resource box and web site link to... Read More

Five Mistakes Absolutely Guaranteed to Drive Away Your Best Clients

We all work hard to attract even one paying client. In fact, we work hard to attract serious inquiries. Yet amazingly, many business owners seem determined to drive away business! Every example cited here is based on true, thoroughly documented experiences, with both newbie business owners and five-star marquee players.1.... Read More

Turning The Casual Scanner Into A Buyer

The world is full of scanners. Most people simply scan the page to see if anything piques their interest, rather than reading the ads, sales letters, or web copy. That's why you should ensure that your copy is scanner friendly. That means placing headlines,... Read More

Direct Mail

Do you have a website? A Web Newsletter? A mailing list of e-mail addresses for customers? Do you track and test everything? You can use the web to get sales in lots of exciting ways which are dependant on technology that's available at the time. Whether you budget is £600... Read More

Top 10 Marketing Pitfalls

Ten Marketing Pitfalls By Stuart ReidIf you want to make it BIG in Internet Marketing you need avoid some common mistakes. Here's a list of the top ten Pitfalls that catch out beginner Marketers (and many established ones too!).The problem is you don't realise you have fallen into one of... Read More

What Does It REALLY Take to Be Making 6-Figures as a Service Professional?

Over the past 30 years, I've read so much on how to makemoney that I know I can write a series of books on thetopic, books that would cut through the junk and you don'thave to buy 101 things for each area. Most of the information repeats itself -- same... Read More

In The News:


Why This 25-Year-Old Marketing Star Left His Job at YouTube to Launch a ...
In the summer of 2013, shortly after landing a plush gig at YouTube in the company's marketing division, 23-year-old Stanford grad Raymond Braun teetered into his boss's office near tears and with a lump in his throat. Braun had arranged a meeting with ...


Appboy expands on its suite of mobile analytics and marketing tools, building ...
Appboy, the mobile marketing automation vendor, is launching several new products today that help marketers develop and deepen relationships with mobile customers. By doubling down on predictive technology and machine learning, marketers can tap ...


The 6 Musts of a Successful Holiday Marketing Campaign
Fall is upon us, with the holidays waiting right around the corner. Holidays are a perfect time to connect with your prospects and celebrate those feelings of camaraderie, gratitude and interconnectedness. Marketers can leverage these feelings to ...


Why viral success needs to focus on quality, not quantity
“Brands don't need to be in every conversation,” said Wendy Clark, president of strategic marketing and sparkling brands at Coca-Cola North, during Fortune's Most Powerful Women conference in Washington, D.C. on Monday. “Everyone is creating content, ...

Crain's Cleveland Business (blog)

Hey, nobody told me content marketing was going to be hard!
Crain's Cleveland Business (blog)
You can apply the same mentality to content marketing. Convincing an organization they need to do it isn't the hard part; implementing it is. Maybe that's because so many organizations start with implementation, when what should be the first step ...
The UGC Revolution: Opportunities and Challenges in a Dawning Age of Visual ...SocialTimes

all 5 news articles »

Marketing and PR 2015-16 competition entry: Diamond Boutique
The Guardian
Underpinning these strategies is Infusionsoft, a customer relationship management (CRM) system that enables us to automate our marketing and email campaigns based on customer history and preferences. This system is at the forefront of the customer ...

The Guardian

Marketing and PR 2015-16 competition entry: Exmoor Zoo
The Guardian
As a small rural zoo on the edge of Barnstaple, we needed some form of marketing that would attract new visitors to us. So, over the years we have developed the Exmoor Zoo Roadshow. Our education department delivers these roadshows and takes along a ...

Marketing and PR 2015-16 competition entry: Komodo Learning
The Guardian
Given these two facts, our marketing and PR strategy is to produce engaging and valuable, free resources for parents, passing on our expertise to help them support their children's learning. We've noticed that by creating genuinely useful resources and ...

Hollywood Reporter

Nashville Music Execs Launch New Marketing Agency FlyteVu
Hollywood Reporter
After identifying what they feel is a huge hole in the space between music and brand marketing, two rising stars in the Nashville music industry have quit their high-powered jobs and teamed up in an attempt to fill it. Former Warner Music Nashville ...

Search Engine Land

5 Observations From Local Search & Marketing Practices That Reveal ...
Search Engine Land
Businesses in the Home and Auto Services category have unique characteristics that define certain local search and marketing practices. Columnist Wesley Young examines these practices and identifies opportunities for improvement for those businesses ...

Google News
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B2B Marketing - Why it Should be Subtle

Subtle adj. Showing or making, or capable of showing or... Read More

Will Googles Gmail spell trouble for Email Marketing.

We wait with baited breath for the anticipated launch of... Read More

8 Instant Ways to Create Consistently Successful Marketing Campaigns

It's almost a given that when I speak to a... Read More

Website Promotion Strategies For Targeted Web Site Traffic

If you're looking to drive more targeted traffic to your... Read More

Effective Tips For Telemarketers

I had a telemarketer call me recently. Here's a rough... Read More

How to Use Marketing Judo to Beat Big Competitors

If yours is a small business and you have big... Read More

How to Get a 100% Return on Your Marketing Investment Guaranteed!

One of the most effective ways to market your products/services... Read More

Peddling Your Own Wagon Through Local Exposure

In my e-book "Articles That Sell", I've shared the secret... Read More

Pamphlets and the Money They?ll Put in Your Pocket

People are making a fortune on pamphlets. If you go... Read More

Deceptive Marketing and Procrastination

Procrastination is every marketers worst nightmare.This applies on three fronts.Firstly... Read More

Open Doors by Building Relationships

"You can make more friends in two months by becoming... Read More

30-Minute Marketing

Marketing your small business takes tons of time, years of... Read More

Take a Leap! How To Take Your Business To New Heights

Take a moment to reflect on the current reality of... Read More

Marketing Strategy - Getting the Marketing Groove

Wouldn't it be great to have a year where your... Read More

Smart Ways To Rocket Launch Your Profits

If you really want to pull more profits from your... Read More

How To Get Your Prospect To Take Action

There's really only one thing that separates Image advertising from... Read More

Raise Your Income!

How often do you sit around and wonder how to... Read More

Marketing Lessons From Apples iPod

Apple Computer just announced that their earnings from the last... Read More

Marketing From Both Sides Of The Ball

In the world of business, marketing is often conveyed as... Read More

How Gratitude Works

Want to know what the highest-impact, lowest-cost tool is in... Read More

Ten Crucial Questions

Ten Crucial Questions for Your Business Future I'm... Read More

Want to Increase Your Business? First You Need to Understand where You are at!

Are you having trouble understanding basic situational marekting concepts? Then... Read More

URL Everywhere? Offline Marketing For Online Success

Your URL (www) should be everywhere and more.I know many... Read More

Direct Mail Marketing Done Correctly, Cannot Fail

So how do you do it?Direct mail marketing. When it... Read More

More Marketing Dope

Direct marketing can make you very successful, but you've got... Read More