In Sickness And In Health

I recently drove by a business that had a sign out front that read "Closed due to illness". This meant that the cash flow would stop until the owner was able to return to work.Even worse, the business would not be able to generate revenue for the owner when it... Read More

Marketing on a Budget

A successful marketing plan doesn't have to include an athletic superstar, prime-time placement, state-of-the-art computer graphics or a massive budget. Being resourceful and smart can be just as effective. Business promotion doesn't have to cost a fortune. Often, it's the personal touch that seals the deal. Here are ideas... Read More

10 Powerful Marketing Tips

1. Print your best small ad on a postcard and mail it to prospects in your targeted market. People read postcards when the message is brief. A small ad on a postcard can drive a high volume of traffic to your web site and generate a flood of sales leads... Read More

Customer Lifetime Value - The Key To Maximizing Your Profits!

The greatest asset to your business is your Customer, specifically, your Customer Lifetime Value.In my many years in Sales and Marketing, I've met many CEOs and business owners who don't have much clue as to what Customer Lifetime Value is, much less its importance and the impact it has on... Read More

Write Articles WITHOUT Writing!

Face it, writing any article can be a tedious and time consuming task for a beginner or even an expert writer. Here are four ways to make writing articles a lot easier: 1) Use My Articles - You could add your own name, resource box and web site link to... Read More

Five Mistakes Absolutely Guaranteed to Drive Away Your Best Clients

We all work hard to attract even one paying client. In fact, we work hard to attract serious inquiries. Yet amazingly, many business owners seem determined to drive away business! Every example cited here is based on true, thoroughly documented experiences, with both newbie business owners and five-star marquee players.1.... Read More

Turning The Casual Scanner Into A Buyer

The world is full of scanners. Most people simply scan the page to see if anything piques their interest, rather than reading the ads, sales letters, or web copy. That's why you should ensure that your copy is scanner friendly. That means placing headlines,... Read More

Direct Mail

Do you have a website? A Web Newsletter? A mailing list of e-mail addresses for customers? Do you track and test everything? You can use the web to get sales in lots of exciting ways which are dependant on technology that's available at the time. Whether you budget is 600... Read More

Top 10 Marketing Pitfalls

Ten Marketing Pitfalls By Stuart ReidIf you want to make it BIG in Internet Marketing you need avoid some common mistakes. Here's a list of the top ten Pitfalls that catch out beginner Marketers (and many established ones too!).The problem is you don't realise you have fallen into one of... Read More

What Does It REALLY Take to Be Making 6-Figures as a Service Professional?

Over the past 30 years, I've read so much on how to makemoney that I know I can write a series of books on thetopic, books that would cut through the junk and you don'thave to buy 101 things for each area. Most of the information repeats itself -- same... Read More

In The News:


VentureBeat

Wishpond goes “free forever” to shake up marketing automation
VentureBeat
Even if you reduce the total marketplace to B2B organizations alone — those that are more likely to use a marketing automation platform (MAP) — penetration is still around 10 percent. MAP providers, with a few exceptions, have stuck to their pricing ...


ReadWrite

The Biggest Digital Marketing Mistakes Entrepreneurs Make
ReadWrite
Guest author Stephen Moyers is the Web marketing manager at SPINX Digital Agency, a designer and a blogger who writes about Web design, and online and social marketing. The success of digital marketing depends on a number of factors: understanding ...


TechCrunch

IoT And The Rise Of Subscription Marketing
TechCrunch
The ties that bind consumers to brands are growing stronger. At the same time, however, they are fading into the background, thanks to the Internet of Things (IoT). Today, a slew of devices, from refrigerators to thermostats, are connecting to the ...

and more »

Forbes

How Journalism-Focused AI Will Change The Content Marketing Landscape Forever
Forbes
Content marketing has enjoyed a long and fruitful reign as one of the most cost efficient and universally beneficial marketing strategies available. While it's had its share of critics, panning it as a fad or a temporary strategy, content marketing has ...


Mondelez Sets Marketing Department Changes Amid Cost-Cutting Push
AdAge.com
Mondelez International is planning organizational changes in its marketing department in North America that may include significant job cuts, a move that comes as the snack maker faces pressure to improve its margins. The moves, which will go into ...

and more »

Forbes

'Star Wars: The Force Awakens' Stole Page Out Of 'X-Men' Marketing Playbook
Forbes
When is a new trailer not a new trailer? When it's a twelve-second Instagram post that contains maybe five seconds of new footage! That was the big Star Wars marketing schtick that dropped yesterday afternoon. Walt Disney didn't debut a new Star Wars ...

and more »

Why Marketing Metrics Don't Always Matter
Huffington Post
In the sixteen years that I have been running Author Marketing Experts, there's a word I've come to hate: metrics. Now, don't get me wrong, metrics can be great when it comes to running ads or website data. However when it comes to book promotion ...


Entrepreneur

5 Ways That Podcasting Is a Powerful Marketing Weapon
Entrepreneur
Podcasting is quickly morphing from an emerging phenomena to a powerful and commonplace marketing weapon. Early adopters started podcasting only about a decade ago, but podcasting has seen a meteoric rise over the past several years, boosting ...


SocialTimes

5 Ways That Fortune 500 Companies Will Leverage Content Marketing In The Future
SocialTimes
Online publisher content is almost completely reliant on advertising – a $50 billion a year industry. However, so much of that advertising actively detracts from enjoying the content itself. We've gotten used to believing is the price we pay to be ...


Digital Book World

Social Media Marketing Must Be Manageable
Digital Book World
Social media marketing can be a big time suck for many authors. Making it manageable, though, is about learning how to take inventory of your time, resources and skill and then planning accordingly. None of us can control how much time is in a day, but ...

and more »
Google News
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Case Study: How to Get a Big Boost in Response by Taking Your Marketing to the Extreme

Want a big boost in response and quick sales from... Read More

How To Turn $100,000 Into $1,191,817 In Just One Year Part II

Turning a modest $100,000 annual turnover into $1,191,817 may sound... Read More

Pamphlets and the Money They?ll Put in Your Pocket

People are making a fortune on pamphlets. If you go... Read More

How to Protect Yourself Against the Hidden Cost of Shipping to Trade Shows

Trade Shows are lots of work, but they can generate... Read More

Explode Your Sales With Free & Exclusive Content

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4 Steps to Successful Offline Event Booths

A great way to gain more local sales is to... Read More

Successful Non-for-Profit Fundraising Letters Share Eight Qualities

You'll be encouraged to know that the art of writing... Read More

The REAL Key To Successfully Marketing Any Product!

The REAL key to successful marketing of any product is... Read More

Postcards Work

What's the fastest, simplest and cheapest way to promote just... Read More

Keeping Marketing Simple / Ten Simple Steps

1. Business CardsIt is very important to market yourself via... Read More

Creating Assets: Spark Your Thinking With These 16 Comprehensive Questions

Here are some questions to get your thoughts and cash... Read More

SWOT Analysis -- Strengths, Weaknesses, Opportunities, and Threats

When conducting strategic planning for any company -- online and/or... Read More

Spring Cleaning: How To Do It In Your Business To Make More Room For Success

With the arrival of Spring, I decided to get outside... Read More

Be Prepared for Marketing

For most businesses, making a sale is all important. However,... Read More

When You Need More Than Magic To Keep Your Marketing Going

It is easy to focus on what remains outstanding and... Read More

Comprehensive Marketing Details Not Found in Beginner Books

If this is the first marketing article you are reading,... Read More

How to Get the Right Clients and Avoid the Wrong Ones

If you are like most service professionals and small business... Read More

Marketing Mimics Life

Clichs. We've all heard them...and hear some of them so... Read More

Collecting Customer Data The Easy Way

Market research is a critical component of any marketing strategy.... Read More

Postcard Direct Mail Marketing Works (Its Cheap, Quick, Affordable and More)

Used the right way and with the right audience, postcards... Read More

Mortgage Marketing - What Your Client Wants

Your business depends on the success of your marketing efforts.... Read More

First Steps to Developing a Marketing Plan

Direct Mail . . . Newspaper . . . Radio... Read More

Telemarketers Dont Like Them? Heres An Idea For Ya!

Telemarketers... ooohhh... I'll bet we've all got a nice story... Read More

Marketing Success Defined

How do you personally define success? High income? Substantial net... Read More

Business Marketing Strategy

The term business marketing strategy might sound like it is... Read More