In Sickness And In Health

I recently drove by a business that had a sign out front that read "Closed due to illness". This meant that the cash flow would stop until the owner was able to return to work.Even worse, the business would not be able to generate revenue for the owner when it... Read More

Marketing on a Budget

A successful marketing plan doesn't have to include an athletic superstar, prime-time placement, state-of-the-art computer graphics or a massive budget. Being resourceful and smart can be just as effective. Business promotion doesn't have to cost a fortune. Often, it's the personal touch that seals the deal. Here are ideas... Read More

10 Powerful Marketing Tips

1. Print your best small ad on a postcard and mail it to prospects in your targeted market. People read postcards when the message is brief. A small ad on a postcard can drive a high volume of traffic to your web site and generate a flood of sales leads... Read More

Customer Lifetime Value - The Key To Maximizing Your Profits!

The greatest asset to your business is your Customer, specifically, your Customer Lifetime Value.In my many years in Sales and Marketing, I've met many CEOs and business owners who don't have much clue as to what Customer Lifetime Value is, much less its importance and the impact it has on... Read More

Write Articles WITHOUT Writing!

Face it, writing any article can be a tedious and time consuming task for a beginner or even an expert writer. Here are four ways to make writing articles a lot easier: 1) Use My Articles - You could add your own name, resource box and web site link to... Read More

Five Mistakes Absolutely Guaranteed to Drive Away Your Best Clients

We all work hard to attract even one paying client. In fact, we work hard to attract serious inquiries. Yet amazingly, many business owners seem determined to drive away business! Every example cited here is based on true, thoroughly documented experiences, with both newbie business owners and five-star marquee players.1.... Read More

Turning The Casual Scanner Into A Buyer

The world is full of scanners. Most people simply scan the page to see if anything piques their interest, rather than reading the ads, sales letters, or web copy. That's why you should ensure that your copy is scanner friendly. That means placing headlines,... Read More

Direct Mail

Do you have a website? A Web Newsletter? A mailing list of e-mail addresses for customers? Do you track and test everything? You can use the web to get sales in lots of exciting ways which are dependant on technology that's available at the time. Whether you budget is 600... Read More

Top 10 Marketing Pitfalls

Ten Marketing Pitfalls By Stuart ReidIf you want to make it BIG in Internet Marketing you need avoid some common mistakes. Here's a list of the top ten Pitfalls that catch out beginner Marketers (and many established ones too!).The problem is you don't realise you have fallen into one of... Read More

What Does It REALLY Take to Be Making 6-Figures as a Service Professional?

Over the past 30 years, I've read so much on how to makemoney that I know I can write a series of books on thetopic, books that would cut through the junk and you don'thave to buy 101 things for each area. Most of the information repeats itself -- same... Read More

In The News:


Adweek

The 10 Most Fascinating Digital Marketing Stats of the Week
Adweek
The 10 most intriguing numbers from digital marketing over the last week include new data on the explosion of legal marijuana marketing as well as stats that show how online video continues to grow. 1. In today's Adweek magazine, we report how several ...


Forbes

Email Marketing Gets New Persona With AI
Forbes
Every few years the email marketing industry goes into defensive mode when it is suggested that email is dying, or becoming obsolete, or otherwise broken. Inevitably it is argued that email should be, or will be, replaced with social media because the ...


ScreenCrush

Tiny 'Ant-Man' Billboards Appearing in Public as Part of Clever Marvel ...
ScreenCrush
So far, they only seem to be located in Australia (there have been sightings in Brisbane, Melbourne and Queensland), but hopefully they'll expand this mini-marketing campaign to the rest of the world. If you're thinking about stealing one though ...
'Ant-Man' Marketing Is Awesomely Tiny & Here Are 5 Other Tiny Things To Be ...Bustle

all 17 news articles »

Huffington Post

When is the Right Time to Outsource Your Marketing?
Huffington Post
When a business is very small, it makes sense for your marketing to be a small affair. You might handle it yourself, if you're comfortable with writing and posting on social media, but once the company starts growing, it makes sense for the company to ...
New Study Finds B2Bs Struggle with Content Technology and MarketingThe Content Standard by Skyword
Mod Girl Marketing Discusses Why LinkedIn Still Leads B2B Content Marketing ...Digital Journal

all 4 news articles »

VentureBeat

Martech verdict: Which marketing tech platform is best (webinar)
VentureBeat
You can still get all the info from this recent webinar right here for free. In last month's webinar on marketing clouds, VB's VP of Research John Koetsier took a beneath-the-hood look at the utterly confusing array of cloud-based martech tools and ...


Forbes

Manny Pacquiao Knocks Out Floyd Mayweather In Fight For Marketing Dollars
Forbes
Top Rank's Lucia McKelvey, who handles Pacquiao's marketing in the U.S., says the tie-in was a natural fit with Butterfinger wanting to create a fight with category leader, Reese's Peanut Butter Cup. Pacquiao's playful persona also works for the candy ...
now TV secures rights to Mayweather vs Pacquiao boutMarketing Interactive

all 381 news articles »

South Florida Business Journal

Sunrise marketing software firm SproutLoud to hire 30
South Florida Business Journal
SproutLoud makes marketing software that helps small businesses use the advertising money allocated to them by large brands, including Aveda and Dish Network. Many companies set aside funds for cooperative advertising, which allows retailers to share ...


The Tennessean

Successful business marketing is many-layered process
The Tennessean
“I thought word-of-mouth and Facebook would be sufficient to grow my business, but I was wrong. What should I do?” Word-of-mouth helps grow a business, but it's rarely enough. Let's look at some other marketing strategies. There are many social media ...


Financial-Planning.com

Marketing Tips: 3 Things Rock Star RIAs Get Right
Financial-Planning.com
It doesn't take a lot of extra money and time to make a big difference in your marketing results. That's one of the key takeaways from new Fidelity research that zeroed in on the way advisors market their business to new customers. The new research was ...


Sydney Morning Herald

Zooey Deschanel Says That Whole 'Adorkable' Thing Was Just A Marketing ...
Huffington Post
I try to stay away from that sort of thing," she explained, adding that the word "adorkable" was a successful "New Girl" marketing campaign. "That was something that was calculated, you know what I mean? That was our marketing department at Fox and ...
Zooey Deschanel says 'adorkable' persona was just good marketingSydney Morning Herald

all 14 news articles »
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Powerful Marketing has become elusive to many companies seeking strong... Read More

Go Guerrilla

Jay Conrad Levinson coined the term guerrilla marketing, which I... Read More

There Are Benefits... And Then There Are Benefits

Not all benefits are created equal. Knowing which ones to... Read More