In Sickness And In Health

I recently drove by a business that had a sign out front that read "Closed due to illness". This meant that the cash flow would stop until the owner was able to return to work.Even worse, the business would not be able to generate revenue for the owner when it... Read More

Marketing on a Budget

A successful marketing plan doesn't have to include an athletic superstar, prime-time placement, state-of-the-art computer graphics or a massive budget. Being resourceful and smart can be just as effective. Business promotion doesn't have to cost a fortune. Often, it's the personal touch that seals the deal. Here are ideas... Read More

10 Powerful Marketing Tips

1. Print your best small ad on a postcard and mail it to prospects in your targeted market. People read postcards when the message is brief. A small ad on a postcard can drive a high volume of traffic to your web site and generate a flood of sales leads... Read More

Customer Lifetime Value - The Key To Maximizing Your Profits!

The greatest asset to your business is your Customer, specifically, your Customer Lifetime Value.In my many years in Sales and Marketing, I've met many CEOs and business owners who don't have much clue as to what Customer Lifetime Value is, much less its importance and the impact it has on... Read More

Write Articles WITHOUT Writing!

Face it, writing any article can be a tedious and time consuming task for a beginner or even an expert writer. Here are four ways to make writing articles a lot easier: 1) Use My Articles - You could add your own name, resource box and web site link to... Read More

Five Mistakes Absolutely Guaranteed to Drive Away Your Best Clients

We all work hard to attract even one paying client. In fact, we work hard to attract serious inquiries. Yet amazingly, many business owners seem determined to drive away business! Every example cited here is based on true, thoroughly documented experiences, with both newbie business owners and five-star marquee players.1.... Read More

Turning The Casual Scanner Into A Buyer

The world is full of scanners. Most people simply scan the page to see if anything piques their interest, rather than reading the ads, sales letters, or web copy. That's why you should ensure that your copy is scanner friendly. That means placing headlines,... Read More

Direct Mail

Do you have a website? A Web Newsletter? A mailing list of e-mail addresses for customers? Do you track and test everything? You can use the web to get sales in lots of exciting ways which are dependant on technology that's available at the time. Whether you budget is £600... Read More

Top 10 Marketing Pitfalls

Ten Marketing Pitfalls By Stuart ReidIf you want to make it BIG in Internet Marketing you need avoid some common mistakes. Here's a list of the top ten Pitfalls that catch out beginner Marketers (and many established ones too!).The problem is you don't realise you have fallen into one of... Read More

What Does It REALLY Take to Be Making 6-Figures as a Service Professional?

Over the past 30 years, I've read so much on how to makemoney that I know I can write a series of books on thetopic, books that would cut through the junk and you don'thave to buy 101 things for each area. Most of the information repeats itself -- same... Read More

In The News:


The Finish Line For Digital Marketing Does Not Exist
Forbes
Last weekend I was bobbing up and down in reasonably rough surf at the South Beach Triathlon in Miami Beach. Don't ask me how I did (or didn't) do in that race, but in the days after it a few things struck me as educational in ways that my middle-aged ...


Lionsgate And Summit Combining Film Marketing Teams; Summit's Nancy ...
Deadline.com
palen kirkpatrick Lionsgate is the latest studio to shake up its marketing operations, saying today it is combining operations under Chief Marketing Officer Tim Palen that will give him oversight of film marketing for Lionsgate and Summit Entertainment ...
Lionsgate-Summit Shake-up: Marketing Chief Nancy Kirkpatrick to ExitHollywood Reporter
Nancy Kirkpatrick Out as Lionsgate, Summit Merge Marketing OperationsVariety
Lionsgate shakes up movie marketing operationsLos Angeles Times
StreetInsider.com (subscription) -Canada NewsWire (press release)
all 7 news articles »

Forbes

Applying Agile Methodology To Marketing Can Pay Dividends: Survey
Forbes
Marketing strategy consultancy CMG Partners today releases the results of its sixth-annual CMO's Agenda, β€œThe Agile Advantage,” a qualitative survey assessing the role and responsibilities of the chief marketer. CMG Partners conducted interviews with ...


The Guardian

Surge in British companies' marketing spend points to economic recovery
The Guardian
The survey measures the strength of the media market by subtracting the percentage of marketers reporting a decrease from those reporting an increase. During the full financial year to April, a net 17% of marketing executives reported an increase ...
UK marketing budgets increase at record rate, says surveyFinancial Times
IPA Bellwether: Marketing budgets see biggest surge in 14 years with ...The Drum
UK firms boost marketing budgets to 14 year recordCITY A.M.
Prolific North -Event Magazine -Marketing Week
all 27 news articles »

New York Times (blog)

Samsung's marketing blitz vs. Apple: Effective, but big data would help
ZDNet
The consumer electronics giant's marketing plans were made part of the Apple vs. Samsung patent trial that's currently underway. The trial has revealed that Samsung marketed heavily against the iPhone and rattled Apple to some degree. In 2013, Apple ...
Samsung Executive Says Marketing Drove Phone Sales to No. 1New York Times (blog)
Samsung execs deny copying Apple design, attribute smartphone success to ...Apple Insider
Samsung points to marketing, not copying, as reason for smartphone turnaroundFierceWireless
Dallas Business Journal -BGR India
all 270 news articles »

Inside the Millennial Mind: The Do's & Don'ts of Marketing to this Powerful ...
Forbes
It's because we're all fascinated with them – news coverage, political campaigns, and of course, marketers trying to figure out how to reach them. But beyond their size, what is it about this generation that has everyone so captivated? It's their ...

and more »

3 Paths to Marketing Success From Personal Brands
Search Engine Watch
Brands are transforming themselves into publishers through the use of content marketing, social media, and the development of their own publication channels. As media outlets, brands are able to drastically accelerate the relationship-building process ...


NPR (blog)

Apple Upgrade Tracks Customers Even When Marketing Apps Are Off
NPR (blog)
The people who design marketing apps are celebrating a change in the way iBeacon works on iPhones. That's the Bluetooth-based system that lets a store track a customer's movements, and capitalize on them. For instance, if iBeacon detects you lingering ...

and more »

BusinessNewsDaily

5 Email Marketing Myths ... Busted
BusinessNewsDaily
Are your email marketing efforts falling flat? It might be because your strategy is based on one-size-fits-all industry practices. Marketing expert Seamas Egan believes that it's hard to get good results if you're not using your customer data to inform ...


Transworld Business

Marketing Farmer Announces Partnership With Lucid Eyewear
Transworld Business
PRESS RELEASE – Los Angeles CA – April 17, 2014 – Marketing Farmer and Lucid Eyewear are proud to announce a partnership where by Marketing Farmer will provide a variety of strategic marketing services in an effort to build the Lucid Eyewear brand ...

Google News
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Identify The Ideal Target Audience With These 5 Tips

Narrowing your focus to one primary group of people is... Read More

Using Flyers In Your Business

If you are not using flyers in your business you... Read More

Seven Common Marketing Problems Solved by Marketing Operations

Corporate marketing groups - especially bandwidth-challenged small-to-mid-sized departments - can... Read More

Ten Reasons Why Most Yellow Page Ads Fail -And Yours Does Not Have to

Grant Directory users are ready to buy Yellow Pages have... Read More

How Gratitude Works

Want to know what the highest-impact, lowest-cost tool is in... Read More

Hello, My Name Is . . . What Your Name Tag Says About You

When you attend networking functions, what kind of name tag... Read More

10 Effective Ice Breaking Questions

Whether you go to a Chamber of Commerce event, a... Read More

Marketing Messages: Your 10 Most Important Business Principles

As a self-employed professional, you have two basic strategies for... Read More

Niche And Grow Rich

Unless you've been living under an Internet rock, you've probably... Read More

Creating Your Future with a Marketing Plan

Almost everyone who dreams of starting their own business is... Read More

Misrepresentation - Through Silence!

We're back to the subject of ethics, more specifically, business... Read More

Has the Free Report Had Its Day?

For years now we have been inundated with offers of... Read More

Fundraisers - How to Raise Twice the Money With Half the Sweat

If your members, parents or donors wear clothes, watch t.v.... Read More

Trapped in Your Comfort Zone? Break Out and Send Your Marketing Skyrocketing

A marketer whose advice I generally respect recently published an... Read More

A Forgotten Marketing Tool ? The Postcard

The postcard can be a very powerful marketing tool. Many... Read More

Census Data Mapping for Small Business

When studying the demographics of an area for a business... Read More

What Does Your Business Address Say?

If you are operating a business from your home and... Read More

Case Study: How to Get a Big Boost in Response by Taking Your Marketing to the Extreme

Want a big boost in response and quick sales from... Read More

Target Market - 3 Big Reasons You Need To Know Yours

Rule Number One when writing marketing materials is "Know Your... Read More

How to Set (and Get) the Right Prices

Which product feature of yours is every buyer keen to... Read More

25 Ways To Make Your Next Direct Mail Campaign Work

This list contains 25 powerful strategies to improve your direct... Read More

Getting Your Services Used

Every day I talk with professional service providers who do... Read More

The Top Seven Marketing Mistakes

In my view, nearly all government statistics about reasons for... Read More

Marketing Tips 101 - Where Can I Get Clients From?

The following tips have come from a wide variety of... Read More

Ten Tips for Creating a Winning Proposal ? Part 1

If you want your business to grow and attract new... Read More