In Sickness And In Health

I recently drove by a business that had a sign out front that read "Closed due to illness". This meant that the cash flow would stop until the owner was able to return to work.Even worse, the business would not be able to generate revenue for the owner when it... Read More

Marketing on a Budget

A successful marketing plan doesn't have to include an athletic superstar, prime-time placement, state-of-the-art computer graphics or a massive budget. Being resourceful and smart can be just as effective. Business promotion doesn't have to cost a fortune. Often, it's the personal touch that seals the deal. Here are ideas... Read More

10 Powerful Marketing Tips

1. Print your best small ad on a postcard and mail it to prospects in your targeted market. People read postcards when the message is brief. A small ad on a postcard can drive a high volume of traffic to your web site and generate a flood of sales leads... Read More

Customer Lifetime Value - The Key To Maximizing Your Profits!

The greatest asset to your business is your Customer, specifically, your Customer Lifetime Value.In my many years in Sales and Marketing, I've met many CEOs and business owners who don't have much clue as to what Customer Lifetime Value is, much less its importance and the impact it has on... Read More

Write Articles WITHOUT Writing!

Face it, writing any article can be a tedious and time consuming task for a beginner or even an expert writer. Here are four ways to make writing articles a lot easier: 1) Use My Articles - You could add your own name, resource box and web site link to... Read More

Five Mistakes Absolutely Guaranteed to Drive Away Your Best Clients

We all work hard to attract even one paying client. In fact, we work hard to attract serious inquiries. Yet amazingly, many business owners seem determined to drive away business! Every example cited here is based on true, thoroughly documented experiences, with both newbie business owners and five-star marquee players.1.... Read More

Turning The Casual Scanner Into A Buyer

The world is full of scanners. Most people simply scan the page to see if anything piques their interest, rather than reading the ads, sales letters, or web copy. That's why you should ensure that your copy is scanner friendly. That means placing headlines,... Read More

Direct Mail

Do you have a website? A Web Newsletter? A mailing list of e-mail addresses for customers? Do you track and test everything? You can use the web to get sales in lots of exciting ways which are dependant on technology that's available at the time. Whether you budget is 600... Read More

Top 10 Marketing Pitfalls

Ten Marketing Pitfalls By Stuart ReidIf you want to make it BIG in Internet Marketing you need avoid some common mistakes. Here's a list of the top ten Pitfalls that catch out beginner Marketers (and many established ones too!).The problem is you don't realise you have fallen into one of... Read More

What Does It REALLY Take to Be Making 6-Figures as a Service Professional?

Over the past 30 years, I've read so much on how to makemoney that I know I can write a series of books on thetopic, books that would cut through the junk and you don'thave to buy 101 things for each area. Most of the information repeats itself -- same... Read More

In The News:


Detroit Free Press

Michigan athletics marketing chief resigns amid issues
Detroit Free Press
The Michigan athletic department's chief marketing officer, Hunter Lochmann, is no longer working for the university. According to U-M spokesman Dave Ablauf, Lochmann "resigned to pursue other professional opportunities." Lochmann did not respond to a ...
Hunter Lochmann resigns as Michigan athletics' chief marketing officerMLive.com
Marketing chief for Michigan athletics resignsFOXSports.com
UM athletics marketing officer resigns following controversial commentsCrain's Detroit Business

all 23 news articles »

Forbes

Marketing Gone Wrong: Is Your Social Media Plan Legal?
Forbes
I've written before about accidental PR disasters such as the McDonald's #McDStories campaign (instead of nostalgic memories it led to disgruntled customer tirades), government sites that went dark during the federal government's shutdown, or even a ...


How Digital is Your Marketing?
Forbes
As the digital economy's enabling technologies, techniques and trends advance, so does marketing's scope of responsibility. As responsibilities and expectations rise, new roles emerge to help organizations grow and compete. New leadership reporting ...


12 Tips For Integrating Social Media Into Your Marketing Strategy
Forbes
This post was co-authored with Becky Ross and Shannon Gorman, both MBA students at the Fuqua School of Business, Duke University. Social media is an increasingly important tactic in companies' marketing strategy and yet results from The CMO Survey ...

and more »

Mashable

10 predictions for content marketing in 2015
Mashable
If 2014 was the year content became the connective thread for all marketing, 2015 is poised to be the year that brands actually understand their audiences, and finally prove return on investment. As we enter 2015 in a more mature industry (58% of B2B ...
6 Prevalent B2B Marketing Myths To Abandon In 2015Business 2 Community
The State of B2B Event MarketingMarketingProfs.com (subscription)

all 6 news articles »

Businessweek

Six Mobile Marketing Tips for Small Businesses
Businessweek
But navigating mobile marketing can be confusing for small business owners, who must avoid bombarding people with unwanted texts while they're slogging through crowds of holiday shoppers. So how can local merchants use mobile marketing effectively?


Oakland U promotes John Young to VP of communications, marketing
Crain's Detroit Business
"Our communications and marketing efforts must coordinate across the university's many activities and vigorously support the efforts of our students, faculty and staff," Hynd said in a statement. "Simply put, we must emphasize quality communication and ...


Why B-to-B Marketing Is More Fun than B-to-C
AdAge.com
About six years into my marketing career, I migrated from consumer marketing to b-to-b, and I immediately loved it. Why? It's more complex, it's richer, it's broader and it's more difficult than consumer marketing. All in all, for me, it's simply more ...


VentureBeat

90% of marketers say retargeting now as good as search ads, email marketing
VentureBeat
“When you combine this hyper-valuable data set with advanced media buying technology, algorithmic bidding, dynamic creative, and reach across publishers and channels, you end up with an extremely important marketing channel that is now viewed to be ...
More Marketers Now Dedicate Over Half Of Digital Budgets To RetargetingMarketing Land

all 13 news articles »

The Guardian

Digital marketing: experts reveal their trends and predictions for 2015
The Guardian
We now have the tools – using cookies, algorithms and programmatic marketing – to run huge automated and personalised campaigns more intelligently. I believe that in 2015 and beyond we will see these tools being further integrated with the internet of ...

and more »
Google News
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Marketing - The One Marketeer

I'm regularly asked to speak to people, that have either... Read More

Small Business Pricing: Setting A Price For Your Product / Service

The importance of pricing can not be underestimated as incorrect... Read More

The A-Z of Exhibiting Overseas

Exhibiting overseas is one of the fastest and most cost... Read More

Ten Deadly Proposal Preparation Pitfalls

Let's face it, the name "proposal" is a great misnomer,... Read More

Creative Emulation

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Target Marketing - What Are You Aiming For?

Is Advertising Viable?At the turn of the 20th century, department... Read More

Grow Your Business By Getting Your Customers Buying From You More Often - 35 Ideas

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How To Get New Business

Market, Market and then market some more. So many small... Read More

Everybody Loves Raymond....You Should Too!

Popular TV Series Provides a Powerful Marketing LessonSmall Business owners... Read More

Collecting Customer Data The Easy Way

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Secrets of Trade Show Success

The ropers at Annie Oakley's Real Western Dudette Ranch were... Read More

Time for A Marketing Tune-up

If you have been in business any length of time,... Read More

The 3 Unknown Steps of Marketing Success

To be your own marketing expert you first need to... Read More

5 Tips to Grow Your Business Globally

Entering into Global markets is a great way to organically... Read More

The Testimonial Writing Machine

Almost every small business marketer knows that they should gather... Read More

Renting Your Mailing Lists to Others

RESOLVING THE "PROPRIETARY" DILEMMA... SHOULD YOU RENT YOUR OWN MAILING... Read More

Using Alternative Media to Generate More Customers

Last week I received a very nice thank you gift... Read More

Marking Your Territory

We all know the familiar adage "if it walks like... Read More

Breaking The Voice Mail Barrier

Even if you never place a cold call, you still... Read More

Marketing Person You Think You Arent

Have you thought about starting your own business? Have you... Read More

Leverage The Power Of Using Flyers To Advertise Your Online Product or Service Offline

One commonly overlooked method of advertising offline is flyers. Flyers... Read More

Marketing, Lead Generation, and Research: A 3-in-1 Solution

I Hate Cold CallsLong before I started my business, I... Read More

Neuromarketing: Smart Marketing Or Jedi Mind Control Trick?

In the international bestseller "Blink," Malcolm Gladwell explains why our... Read More

Get Results: Start with Your Marketing Message and Objective

Recently I was talking with a very bright traditional marketer... Read More

Tradeshow Booth Cures - Living Color

Feng Shui is the Ancient Chinese practice of configuring home... Read More