In Sickness And In Health

I recently drove by a business that had a sign out front that read "Closed due to illness". This meant that the cash flow would stop until the owner was able to return to work.Even worse, the business would not be able to generate revenue for the owner when it... Read More

Marketing on a Budget

A successful marketing plan doesn't have to include an athletic superstar, prime-time placement, state-of-the-art computer graphics or a massive budget. Being resourceful and smart can be just as effective. Business promotion doesn't have to cost a fortune. Often, it's the personal touch that seals the deal. Here are ideas... Read More

10 Powerful Marketing Tips

1. Print your best small ad on a postcard and mail it to prospects in your targeted market. People read postcards when the message is brief. A small ad on a postcard can drive a high volume of traffic to your web site and generate a flood of sales leads... Read More

Customer Lifetime Value - The Key To Maximizing Your Profits!

The greatest asset to your business is your Customer, specifically, your Customer Lifetime Value.In my many years in Sales and Marketing, I've met many CEOs and business owners who don't have much clue as to what Customer Lifetime Value is, much less its importance and the impact it has on... Read More

Write Articles WITHOUT Writing!

Face it, writing any article can be a tedious and time consuming task for a beginner or even an expert writer. Here are four ways to make writing articles a lot easier: 1) Use My Articles - You could add your own name, resource box and web site link to... Read More

Five Mistakes Absolutely Guaranteed to Drive Away Your Best Clients

We all work hard to attract even one paying client. In fact, we work hard to attract serious inquiries. Yet amazingly, many business owners seem determined to drive away business! Every example cited here is based on true, thoroughly documented experiences, with both newbie business owners and five-star marquee players.1.... Read More

Turning The Casual Scanner Into A Buyer

The world is full of scanners. Most people simply scan the page to see if anything piques their interest, rather than reading the ads, sales letters, or web copy. That's why you should ensure that your copy is scanner friendly. That means placing headlines,... Read More

Direct Mail

Do you have a website? A Web Newsletter? A mailing list of e-mail addresses for customers? Do you track and test everything? You can use the web to get sales in lots of exciting ways which are dependant on technology that's available at the time. Whether you budget is £600... Read More

Top 10 Marketing Pitfalls

Ten Marketing Pitfalls By Stuart ReidIf you want to make it BIG in Internet Marketing you need avoid some common mistakes. Here's a list of the top ten Pitfalls that catch out beginner Marketers (and many established ones too!).The problem is you don't realise you have fallen into one of... Read More

What Does It REALLY Take to Be Making 6-Figures as a Service Professional?

Over the past 30 years, I've read so much on how to makemoney that I know I can write a series of books on thetopic, books that would cut through the junk and you don'thave to buy 101 things for each area. Most of the information repeats itself -- same... Read More

In The News:


Wall Street Journal

The Next Marketing Frontier: Your Medical Records
Wall Street Journal
β€œIt's a fine line between recommending some kind of guidelines-based care versus recommending something that is marketing or sales-driven,” said Dr. Joseph Kvedar, vice president of connected health at Partners Healthcare, a nonprofit hospital system ...


The 4 Essentials of Video Content Marketing Success
Entrepreneur
As videos become increasingly popular, they provide the perfect complement to online marketing. Regardless of whether the video is produced simply for fun, information or is intended to be instructional, videos play a critical role in any brand's ...
Videorank.guru on Why Video Marketing Is the Most Effective Type of Marketing ...Digital Journal

all 2 news articles »

Forbes

Marketing Lessons From '#TheDress' That Went Viral
Forbes
When Caitlin McNeill and her friends couldn't agree upon the color of a dress, she posted the innocuous photo, seeking the opinions of her Tumblr-sphere, but she never imagined what would happen next. BuzzFeed kindly decided to help out by asking the ...

and more »

Forbes

7 Mammoth Marketing Mistakes And What To Learn From Them
Forbes
Marketing is as old as beer – or at least as old as the Stella Artois brand, which goes back to 1366. Beer aside, there is nothing frothy about the marketing of brands, products and services in today's business world, especially in the digital ...


Forbes

Good Marketing Trick Helps Promote Vince Vaughn's 'Unfinished Business'
Forbes
The photos are available for free for media use and over the next few days, you'll see them everywhere as bloggers like me publish the photos while writing about the marketing campaign. Mea culpa if you end up going to see this movie and it's horrible.

and more »

Mobile Wallets: Marketing Platform of the Future
AdAge.com (blog)
Last year, just 14% of marketers and digital business executives used mobile wallets to engage with their customers. Fast forward to this year, when 27% plan to add mobile wallets to their marketing tool kit. Why the shift? As consumer usage begins to ...

and more »

21 Provocative Questions To Ask Your Marketing Team
Forbes
Ordinarily I write about bringing out the talent in other people, but for many years I focused on customer experience and marketing. It bothers me that companies don't do more to bring out the best not only in their customers, but also in their employees.


Wall Street Journal

Dick's Sporting Goods Earnings Rise on Better Marketing
Wall Street Journal
Dick's Sporting Goods Inc. said more aggressive marketing in the January quarter helped offset the continued decline of its golf segment and led to better-than-expected earnings and an upbeat full-year guidance. Shares rose 2.9% to $57 in premarket ...

and more »

Chief Marketing Officer Is The Most Dangerous Title Around
Forbes
At the top of most organization's marketing heap, you'll find a Chief Marketing Officer or CMO. This is the person who maintains the whimsical vision and executable strategy for your company's marketing plan. Inherent within this title, however, is one ...


Business Wire (press release)

New York American Marketing Association Taps Hall of Fame Inductees
AdAge.com
The New York American Marketing Association on Tuesday said it will induct four marketers into its Marketing Hall of Fame. This year's inductees are Shelly Lazarus, chairman emeritus at Ogilvy & Mather; Yvon Chouinard, founder of Patagonia; Trevor ...
Prophet Vice Chairman David Aaker To Be Inducted into the American Marketing ...Business Wire (press release)
AMA New York announces Nike, Ogilvy & Mather and Prophet luminaries as ...The Drum

all 6 news articles »
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What Does Your Logo Color Say About Your Business?

And not only your logo, but also your website, your... Read More

Optimizing Your Email Marketing

Email CampaignsEmail marketing can be a tremendously valuable tool for... Read More

Target Market - 3 Big Reasons You Need To Know Yours

Rule Number One when writing marketing materials is "Know Your... Read More

Discover the Winning Marketing Strategy Secrets of Donald Trump Apprentice Wanna-bes

The highly entertaining Donald Trump's search for an apprentice turned... Read More

Using Alternative Media to Generate More Customers

Last week I received a very nice thank you gift... Read More

11 Ways to Turnaround a Cash-Strapped Business or Practice

This past weekend I received a disturbing message from a... Read More

Postcards ? Picture Perfect Promotion

There is a simple but almost mystical law which governs... Read More

How To Go From Under Dog to Top Dog by Unleashing The Power Of a Postcard

The Tale of Two Dentists...Dr. Namel and Dr. Ivory are... Read More

A Look at Color Brochure Printing

Brochures have become vital in today's workplace, serving a wide... Read More

Dont Let Your Business Cards End Up in the Trash

Business cards are such wonderfully creative little marketing products. Most... Read More

The Value of a Good Sales Letter!

Regardless of how many forms of promotional material you create,... Read More

Attract More Clients by Raising Your Profile

One of the most common issues I'm asked about is... Read More

Get Results: Start with Your Marketing Message and Objective

Recently I was talking with a very bright traditional marketer... Read More

Universal Principals That Guide Business Growth

Universal principals are those "self-evident" truths that have guided brilliant... Read More

Reinventing The Wheel

Revolutionary ideas have always been the mark of mankind. It's... Read More

Marketing Strategy - Whats Your System?

Where Do Most of Your Clients Come From?Is it from... Read More

More Scams! Do you Really Believe It?

Quit spreading those chain letters, nothing is going to happen... Read More

Custom Lanyards - The Perfect Solution for Promotion, Branding, and Marketing

Lanyards are fast becoming the new "must have" promotional item.Events... Read More

Marketing Flat? Is It Your Plan or Your Vision?

60+ hour workweeks, cash flows that constantly keep you up... Read More

Sum of Its Parts

I just spent a week at the beach with my... Read More

Chamber Of Commerce Meetings

If you run a small business you should be a... Read More

Consistent Marketing Provides Big Rewards

Being inconsistent when it comes to marketing your business can... Read More

Neuromarketing: Smart Marketing Or Jedi Mind Control Trick?

In the international bestseller "Blink," Malcolm Gladwell explains why our... Read More

50 Benefits Of Joint Venture Marketing

What Is A Joint Venture?A joint venture is an agreement... Read More

Hispanic Market Reality and Purchasing Power

How many Hispanic people live in the US currently. Well... Read More