In Sickness And In Health

I recently drove by a business that had a sign out front that read "Closed due to illness". This meant that the cash flow would stop until the owner was able to return to work.Even worse, the business would not be able to generate revenue for the owner when it... Read More

Marketing on a Budget

A successful marketing plan doesn't have to include an athletic superstar, prime-time placement, state-of-the-art computer graphics or a massive budget. Being resourceful and smart can be just as effective. Business promotion doesn't have to cost a fortune. Often, it's the personal touch that seals the deal. Here are ideas... Read More

10 Powerful Marketing Tips

1. Print your best small ad on a postcard and mail it to prospects in your targeted market. People read postcards when the message is brief. A small ad on a postcard can drive a high volume of traffic to your web site and generate a flood of sales leads... Read More

Customer Lifetime Value - The Key To Maximizing Your Profits!

The greatest asset to your business is your Customer, specifically, your Customer Lifetime Value.In my many years in Sales and Marketing, I've met many CEOs and business owners who don't have much clue as to what Customer Lifetime Value is, much less its importance and the impact it has on... Read More

Write Articles WITHOUT Writing!

Face it, writing any article can be a tedious and time consuming task for a beginner or even an expert writer. Here are four ways to make writing articles a lot easier: 1) Use My Articles - You could add your own name, resource box and web site link to... Read More

Five Mistakes Absolutely Guaranteed to Drive Away Your Best Clients

We all work hard to attract even one paying client. In fact, we work hard to attract serious inquiries. Yet amazingly, many business owners seem determined to drive away business! Every example cited here is based on true, thoroughly documented experiences, with both newbie business owners and five-star marquee players.1.... Read More

Turning The Casual Scanner Into A Buyer

The world is full of scanners. Most people simply scan the page to see if anything piques their interest, rather than reading the ads, sales letters, or web copy. That's why you should ensure that your copy is scanner friendly. That means placing headlines,... Read More

Direct Mail

Do you have a website? A Web Newsletter? A mailing list of e-mail addresses for customers? Do you track and test everything? You can use the web to get sales in lots of exciting ways which are dependant on technology that's available at the time. Whether you budget is £600... Read More

Top 10 Marketing Pitfalls

Ten Marketing Pitfalls By Stuart ReidIf you want to make it BIG in Internet Marketing you need avoid some common mistakes. Here's a list of the top ten Pitfalls that catch out beginner Marketers (and many established ones too!).The problem is you don't realise you have fallen into one of... Read More

What Does It REALLY Take to Be Making 6-Figures as a Service Professional?

Over the past 30 years, I've read so much on how to makemoney that I know I can write a series of books on thetopic, books that would cut through the junk and you don'thave to buy 101 things for each area. Most of the information repeats itself -- same... Read More

In The News:


Digital Marketing Is A Great Equalizer For Startups
Forbes
Most technical entrepreneurs cringe when they finally realize that marketing is still king, despite the power of technology, and they are up against competitors who have a hundred times their spending power. Luckily, the digital revolution has been a ...


Entrepreneur

An Effective Digital Marketing Strategy Starts With Knowing Your Customers and ...
Entrepreneur
As digital marketing continues to expand, it has become more important than ever for companies to learn how to succeed. According to a report published by Ascend2, lack of effective strategies remains the most significant obstacle to succeeding in ...

and more »

For Google Algorithms to Mobile Insights, Digital Marketers Give Thanks
CMSWire
With the evolution of mobile and social channels, people have asked over the years whether email is still relevant, says Joel Lockwood, vice president marketing and operations at Teradata Interactive. They wonder if these messages convert and whether ...


Entrepreneur

Content Marketing Strategies You Can Steal
Entrepreneur
What's the profile of a modern, best-in-class content marketer? By modern I mean someone who is using new tools and resources (social media, video and data) in concert with traditional marketing programs. And by best in class I mean someone who is ...

and more »

BDlive

Integration: marketing's new holy grail
BDlive
The scale, scope and sheer onslaught of the technology that marketers need to work with and understand have exploded. Since the last decade, there's been massive growth in the marketing technology that underpins every aspect of managing a brand.

and more »

Music Marketing In The Modern Era
hypebot.com
As 2014 comes to a close, musicians can find little to be optimistic about. The decline in sales continues and it appears that the only album that will have platinum sales this year will be Taylor Swift's 1989. By this time last year, we had only five ...

and more »

VentureBeat

Startups: Does your marketing feel like a gift or a re-gift?
VentureBeat
One of the biggest marketing mistakes I see startups make as they try to grow their customer base is talking about themselves too much. While this may be an effective way to get VCs excited about your business, it often fails to excite the target consumer.


Boston Herald

Pablo Sandoval signing rich with marketing 'Panda' power
Boston Herald
For a mere $100 million, the Red Sox not only signed a new big-thumping third baseman, they also got 245 pounds of pure marketing gold in a World Series hero nicknamed Kung Fu Panda. Pablo Sandoval comes to Boston bearing a nom de hot corner ...

and more »

MarketWatch

Is staying closed on Thanksgiving a sly marketing move?
MarketWatch
But marketing professionals are questioning if statements like this are, in effect, a sly form of promotion – a way to tout the company's values and therefore woo consumers to the stores when the shopping season begins in earnest on Black Friday.

and more »

Entrepreneur

3 Reasons Why Relying on Social-Media Marketing Is a Losing Strategy
Entrepreneur
Last week Facebook made the announcement that starting in January, it will limit how many promotional posts people see on business pages. This is on top of two algorithm changes, and the organic reach has dropped to 2.71 percent. In the last year, ...
How Content Marketing, SEO, and Social Media Work TogetherHuffington Post

all 30 news articles »
Google News
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Why Great Companies Survey: Martian Logic!

If an alien civilization from Mars was planning a friendly... Read More

Connect to Your Customers with Superb Sales Letters

In the age of e-newsletters and e-mail, you may not... Read More

Top 7 Ways to Get Your Products in the Hands of Celebrities

Celebrities are the tastemakers that drive brand awareness and usage.... Read More

Knock, knock. Whos There? Your Target Market, Are You Listening?

Have you ever had a conversation with a person who... Read More

Mortgage Broker Marketing - Sell Problems, Not Solutions

Are your marketing messages to Realtors® guilty of these promises?-... Read More

The Secret to Good Writing

Skilful business writing involves getting your message across simply and... Read More

Should You Clap For Your Customers?

Does it make sense to clap for your customers? It... Read More

Mark Twain?s Great Marketing Idea

To tell you the truth (and about 53% of this... Read More

Direct Mail Response Rates Soar With Dimensional Mailers in Business-to-Business Lead Generation

The toughest job you face as a B2B direct marketer... Read More

How To Recognize Your Niche Marketing Agenda

Starting a business, whether it's retail products or services, must... Read More

Secret of Strategy - Part 1

A step-by-step guide to creating a growth strategy... Read More

Six Essential Principles for Marketing to Women Business Owners

Marketing to women entrepreneurs is not difficult. You just have... Read More

10 Reasons Why Businesses Fail at Marketing.

1) They don't fully understand it.Perception: Marketing is advertising. Reality:... Read More

Is It Time To Revisit Your Marketing Strategy?

Small & Mid Sized Business owners, have you revisited your... Read More

Second Dose Of Marketing Vitamins

Organizations often get stuck in neutral when it comes to... Read More

What to Look for in Display Graphics and Trade Show Graphics

Display graphics are graphic images used for illustration or "display"... Read More

Three Simple Keys Will Make Your Customers Stick

Do you spend a lot of time and energy courting... Read More

Understanding Survey Software Features

If you take a look at the features that different... Read More

Tackle a Newsletter and Come Out On Top

Unlike any other marketing vehicle, newsletters give you the opportunity... Read More

Chamber Of Commerce Meetings

If you run a small business you should be a... Read More

10 Awesome Ways To Attract More Orders

1. Create a free ebook directory on a specific topic... Read More

Why Insight and Flexibility is More Important than Perseverance in Marketing

Marketing successfully requires not only insight into how a product... Read More

2 Little Words That Work Marketing Magic

In his classic best-seller, "How To Win Friends And Influence... Read More

Top 3 Reasons Why Your Headlines Fail

Many professional copywriters estimate that the headline contributes to 80%... Read More

Writing To Overpower Your Competition

"We don't have any competition. We're a truly a one-of-a-kind... Read More