In Sickness And In Health

I recently drove by a business that had a sign out front that read "Closed due to illness". This meant that the cash flow would stop until the owner was able to return to work.Even worse, the business would not be able to generate revenue for the owner when it... Read More

Marketing on a Budget

A successful marketing plan doesn't have to include an athletic superstar, prime-time placement, state-of-the-art computer graphics or a massive budget. Being resourceful and smart can be just as effective. Business promotion doesn't have to cost a fortune. Often, it's the personal touch that seals the deal. Here are ideas... Read More

10 Powerful Marketing Tips

1. Print your best small ad on a postcard and mail it to prospects in your targeted market. People read postcards when the message is brief. A small ad on a postcard can drive a high volume of traffic to your web site and generate a flood of sales leads... Read More

Customer Lifetime Value - The Key To Maximizing Your Profits!

The greatest asset to your business is your Customer, specifically, your Customer Lifetime Value.In my many years in Sales and Marketing, I've met many CEOs and business owners who don't have much clue as to what Customer Lifetime Value is, much less its importance and the impact it has on... Read More

Write Articles WITHOUT Writing!

Face it, writing any article can be a tedious and time consuming task for a beginner or even an expert writer. Here are four ways to make writing articles a lot easier: 1) Use My Articles - You could add your own name, resource box and web site link to... Read More

Five Mistakes Absolutely Guaranteed to Drive Away Your Best Clients

We all work hard to attract even one paying client. In fact, we work hard to attract serious inquiries. Yet amazingly, many business owners seem determined to drive away business! Every example cited here is based on true, thoroughly documented experiences, with both newbie business owners and five-star marquee players.1.... Read More

Turning The Casual Scanner Into A Buyer

The world is full of scanners. Most people simply scan the page to see if anything piques their interest, rather than reading the ads, sales letters, or web copy. That's why you should ensure that your copy is scanner friendly. That means placing headlines,... Read More

Direct Mail

Do you have a website? A Web Newsletter? A mailing list of e-mail addresses for customers? Do you track and test everything? You can use the web to get sales in lots of exciting ways which are dependant on technology that's available at the time. Whether you budget is 600... Read More

Top 10 Marketing Pitfalls

Ten Marketing Pitfalls By Stuart ReidIf you want to make it BIG in Internet Marketing you need avoid some common mistakes. Here's a list of the top ten Pitfalls that catch out beginner Marketers (and many established ones too!).The problem is you don't realise you have fallen into one of... Read More

What Does It REALLY Take to Be Making 6-Figures as a Service Professional?

Over the past 30 years, I've read so much on how to makemoney that I know I can write a series of books on thetopic, books that would cut through the junk and you don'thave to buy 101 things for each area. Most of the information repeats itself -- same... Read More

In The News:


The Top 7 Online Marketing Trends Dominating 2014
Forbes
Late last year, I made some predictions for online marketing in 2014. If you missed that post, you can read it here. Given the clear shift toward inbound marketing methods, I considered how trends in SEO, social media, and content marketing were likely ...
Why Content and Social Media Marketing are the New SEOHuffington Post

all 5 news articles »

GoPro's viral video marketing campaign turns it into top YouTube brand in the ...
New York Daily News
YouTube's top brand is so popular that its customers do its work for them. The camera company GoPro has become the leader of a new trend among businesses to market its product and build a brand through online videos. Though many companies are ...

and more »

Five Ways To Transform Your Email Marketing
Forbes
Given how much email has changed over the last decade, are you still making your email marketing work for you? As you strategically approach your email marketing, consider the fact that 66 percent of consumers have made a purchase as a direct result of ...


4 Content Marketing Mistakes That Will Wreck Your ROI
Forbes
Here's what we don't know: content marketing is not as easy as whipping up some content and tossing it into the oven of the Internet. Careful consideration and strategy is required, and sometimes, even with the best intentions, major mistakes can be ...


AdAge.com

Former Top NBA Marketing Exec Jamie Gallo Joins Wunderman
AdAge.com
Mr. Gallo joined the NBA in June 2012 as exec VP-marketing, overseeing brand strategy and communications in the league's top marketing role. Although he reported to Deputy Commissioner Adam Silver, he was part of Commissioner David Stern's regime, ...
Wunderman Taps NBA Marketing Exec Jamie Gallomediabistro.com
NBA Marketing And Agency Vet Jamie Gallo To Head Wunderman NYMediaPost Communications

all 3 news articles »

Forbes

The Omni-Channel Experience: Marketing Meets Ubiquity
Forbes
With each choice comes a certain amount of risk as marketers choosing to put a heavy investment in one channel may miss the untapped potential of another. This leaves a smaller margin for error as highly informed consumers have become acutely aware of ...


Adweek

Meet Pinterest's New Marketing Head: Unilever's David Rubin
AdAge.com
Pinterest has tapped Unilever marketer David Rubin to head up the social scrapbooking site's global brand marketing organization in the newly created post of head of brand. One of Mr. Rubin's top priorities at Pinterest is marketing the female-friendly ...
Pinterest Hires the Man Behind Axe Marketing at UnileverAdweek

all 2 news articles »

Pavilion names marketing director
Sioux Falls Argus Leader
"Rebecca's marketing expertise, coupled with both her proven ability as a communication strategist and knowledge of the community will be invaluable to the Washington Pavilion as we move forward," said Scott Petersen, Washington Pavilion co-president.


The Guardian (blog)

Connected cars will drive automotive marketing into the digital age
The Guardian (blog)
A secondary factor, which is more specific to the industry, is the tiered structure of automotive marketing. Tier One is the automotive brand itself, and it often has little control over the advertising activities of Tier Two (regional dealerships) and ...


VentureBeat

LinkedIn slurps B2B marketing bods Bizo for $175m
Register
Bizo is a marketing firm that specialises in tech measuring display and social advertising programmes and is focused on professional audiences. It has been around since 2008 and LinkedIn has agreed to acquire it for a combination of 10 per cent stock ...
LinkedIn to Buy Bizo for $175 Million to Expand MarketingBloomberg
LinkedIn to pay $175M to buy B2B marketing startup BizoOrlando Business Journal
LinkedIn buys B2B marketing startup Bizo for $175MVentureBeat
Mashable
all 99 news articles »
Google News
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Fern Reisss PublishingGame.com: Achieve Media Attention for Your Business

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Marketing And Patience

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What the Heck is a Campaign and Why Do I Need to Do One?

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A Great Marketing Model ? Utilizing the Power of OPM

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8 Ways to Fill a Workshop in a Bum Economy

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Three Simple Ideas That Increase Profit? FAST!

Are you spending more time trying to get new clients... Read More

Inform vs. Excite

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How To Successfully Launch A New Business Activity

I often talk with business owners who tell me how... Read More

Strategic Marketing and Tactical Marketing Know The Differences And Profit

Most people mistakenly assume that when you talk about marketing,... Read More

Design Does Matter

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How To Let Your Customers Search For YOU! ? Part 2

First I want to welcome you to part two of... Read More

Why Most Marketing Videos Dont Work

Every now and then I will meet someone who has... Read More

Todays Definition of Marketing. Has It Changed?

With the continued proliferation of the Internet, the meaning of... Read More

Turbocharge New Sales with a Marketing Database

What is the most valuable asset your company owns? Inventory?... Read More

Your 30 Second Commercial

This tip is so simple, that many people we've talked... Read More

Low-Cost Marketing With Postcards

Here's a simple way you can generate lots of sales... Read More

Understanding Survey Software Features

If you take a look at the features that different... Read More

Marketing To Women

Recent studies concerning the "new world of women" have been... Read More

Target Your Market

Your market is not everybody, as so many small businesses... Read More

Developing a Contact List- Part One

One of the most essential things to successful networking is... Read More

Four Super-Deadly Marketing Sins - And How To Fix Them

It seems nowadays every marketing guru and their brother-in-law has... Read More

Beware of Magazine Style Yellow Pages Ad Design.

I have been designing Yellow Page ads for the past... Read More

Niches - The Path to More Profits

Hey, as business owners we CAN'T be all things for... Read More

Easy Marketing Methods with Letters, Post Cards, Referrals and Testimonials

Easy Direct Marketing Methods for Insurance AgenciesThis Month: Strategies for... Read More