In Sickness And In Health

I recently drove by a business that had a sign out front that read "Closed due to illness". This meant that the cash flow would stop until the owner was able to return to work.Even worse, the business would not be able to generate revenue for the owner when it... Read More

Marketing on a Budget

A successful marketing plan doesn't have to include an athletic superstar, prime-time placement, state-of-the-art computer graphics or a massive budget. Being resourceful and smart can be just as effective. Business promotion doesn't have to cost a fortune. Often, it's the personal touch that seals the deal. Here are ideas... Read More

10 Powerful Marketing Tips

1. Print your best small ad on a postcard and mail it to prospects in your targeted market. People read postcards when the message is brief. A small ad on a postcard can drive a high volume of traffic to your web site and generate a flood of sales leads... Read More

Customer Lifetime Value - The Key To Maximizing Your Profits!

The greatest asset to your business is your Customer, specifically, your Customer Lifetime Value.In my many years in Sales and Marketing, I've met many CEOs and business owners who don't have much clue as to what Customer Lifetime Value is, much less its importance and the impact it has on... Read More

Write Articles WITHOUT Writing!

Face it, writing any article can be a tedious and time consuming task for a beginner or even an expert writer. Here are four ways to make writing articles a lot easier: 1) Use My Articles - You could add your own name, resource box and web site link to... Read More

Five Mistakes Absolutely Guaranteed to Drive Away Your Best Clients

We all work hard to attract even one paying client. In fact, we work hard to attract serious inquiries. Yet amazingly, many business owners seem determined to drive away business! Every example cited here is based on true, thoroughly documented experiences, with both newbie business owners and five-star marquee players.1.... Read More

Turning The Casual Scanner Into A Buyer

The world is full of scanners. Most people simply scan the page to see if anything piques their interest, rather than reading the ads, sales letters, or web copy. That's why you should ensure that your copy is scanner friendly. That means placing headlines,... Read More

Direct Mail

Do you have a website? A Web Newsletter? A mailing list of e-mail addresses for customers? Do you track and test everything? You can use the web to get sales in lots of exciting ways which are dependant on technology that's available at the time. Whether you budget is £600... Read More

Top 10 Marketing Pitfalls

Ten Marketing Pitfalls By Stuart ReidIf you want to make it BIG in Internet Marketing you need avoid some common mistakes. Here's a list of the top ten Pitfalls that catch out beginner Marketers (and many established ones too!).The problem is you don't realise you have fallen into one of... Read More

What Does It REALLY Take to Be Making 6-Figures as a Service Professional?

Over the past 30 years, I've read so much on how to makemoney that I know I can write a series of books on thetopic, books that would cut through the junk and you don'thave to buy 101 things for each area. Most of the information repeats itself -- same... Read More

In The News:


Forbes

5 Tips For An Effective Mobile Content Marketing Strategy
Forbes
Your content market strategy for 2015 needs to increase market traffic, respond faster and certainly be more aware of the trending and growing mobile device dynasty of consumers. Mobile marketing strategy is going to be one of the keys to your success.


The Tennessean

Marketing research offers nuggets of wisdom
The Tennessean
Today's marketing researchers must be Bonnie Raitt fans. That's because they really do “give them something to talk about.” From the last few trips to my email inbox, here are some facts to consider as you work on your marketing and advertising plan ...


TechCrunch

Mobile Marketing Trends To Follow From The Israeli Elections
TechCrunch
Editor's note: Gilad Bechar is the founder and CEO of Moburst, a global mobile marketing agency helping first-tier startups and brands grow their mobile business. He serves as a mentor to startups at Microsoft Accelerator, The Technion, Tel-Aviv ...


Search Engine Journal

#Marketing 101: Developing a Content Strategy
Search Engine Journal
Content marketing is one of those things that can be a game changer if done well. It can morph a marketing department from one that talks at their customers to one that speaks with them. Content marketing, if done well, can help increase the top of the ...


SocialTimes

REPORT: Key Players in Digital Marketing Are Shifting
SocialTimes
TwitterFacebookIcons For many tech companies, like Google and Yahoo, digital advertising has become an important part of their business models. Companies that can capitalize on digital ads can push themselves to the top of the market, as Facebook has ...

and more »

CNNMoney

'Ask SeaWorld' marketing campaign backfires
CNNMoney
So when it solicited questions about its animal care online as part of a new marketing campaign this week, it seemed to fuel critics rather than dissuade them. SeaWorld (SEAS) came under fire for its treatment of killer whales when the documentary ...

and more »

Search Engine Journal

Content Marketing ROI Starts With A Strong Business Case
Business 2 Community
Content cost: Content Marketing ROI starts with a solid understanding of content costs. How many marketers know the cost of the content produced by their firms? You need to conduct a content audit, or at least a sample of the content you produce.
#SEJSummit Speaker Steve Floyd on What Marketing Strategies Work Best For ...Search Engine Journal
ONLINE TRAVEL MARKETING: CONTENT IS THE KINGTourism Review
Op-Ed: Why blogs are a content marketers best toolDigital Journal (blog)

all 4 news articles »

NBC 10 Philadelphia

Social Media's Role in Jersey Shore Marketing Campaigns
NBC 10 Philadelphia
Every Monday, Al Alven posts a simple image to Wildwood 365's Facebook and Instagram accounts: a shot of the Boardwalk, or Morey's Piers' Ferris wheel, with a countdown to Memorial Day. Those posts can get more than 450 likes and reach as many as a ...
Social media will play large role in tourism marketing campaigns across ...The Republic

all 10 news articles »

vtdigger.org

Vermont grapples with e-cigarette legislation — from taxes to manufacturing ...
vtdigger.org
Nationwide, sales of e-cigarettes and vapor products in the mass market – including convenience, discount and drug store chains but not small independent retailers – reached $811 million in 2014, according to IRI, a consumer products market research ...


A Steve Jobs quote explains how beacons could revolutionize real estate ...
Inman.com
Without getting too technical, beacons are small wireless sensors that push information to smartphones through Bluetooth Low Energy (BLE), which allows for micro-location marketing. As the name suggests, BLE uses considerably less power compared to ...

Google News
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Your Company Need More Marketing? Or Just Better Marketing?

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You Cannot - Not Market

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Under normal circumstances, you'd shout it from the rooftops. After... Read More

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Marketing to a Critical Mass

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Marketing successfully requires not only insight into how a product... Read More

Five Steps to a Web Site That Sells

I'm always amazed that people would spend months to develop... Read More

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What is a Joint Venture? A joint venture is an... Read More

Baby Boomers - Marketing to the Me Generation

Unless you've been in a dimly lit cavern for the... Read More