In Sickness And In Health

I recently drove by a business that had a sign out front that read "Closed due to illness". This meant that the cash flow would stop until the owner was able to return to work.Even worse, the business would not be able to generate revenue for the owner when it... Read More

Marketing on a Budget

A successful marketing plan doesn't have to include an athletic superstar, prime-time placement, state-of-the-art computer graphics or a massive budget. Being resourceful and smart can be just as effective. Business promotion doesn't have to cost a fortune. Often, it's the personal touch that seals the deal. Here are ideas... Read More

10 Powerful Marketing Tips

1. Print your best small ad on a postcard and mail it to prospects in your targeted market. People read postcards when the message is brief. A small ad on a postcard can drive a high volume of traffic to your web site and generate a flood of sales leads... Read More

Customer Lifetime Value - The Key To Maximizing Your Profits!

The greatest asset to your business is your Customer, specifically, your Customer Lifetime Value.In my many years in Sales and Marketing, I've met many CEOs and business owners who don't have much clue as to what Customer Lifetime Value is, much less its importance and the impact it has on... Read More

Write Articles WITHOUT Writing!

Face it, writing any article can be a tedious and time consuming task for a beginner or even an expert writer. Here are four ways to make writing articles a lot easier: 1) Use My Articles - You could add your own name, resource box and web site link to... Read More

Five Mistakes Absolutely Guaranteed to Drive Away Your Best Clients

We all work hard to attract even one paying client. In fact, we work hard to attract serious inquiries. Yet amazingly, many business owners seem determined to drive away business! Every example cited here is based on true, thoroughly documented experiences, with both newbie business owners and five-star marquee players.1.... Read More

Turning The Casual Scanner Into A Buyer

The world is full of scanners. Most people simply scan the page to see if anything piques their interest, rather than reading the ads, sales letters, or web copy. That's why you should ensure that your copy is scanner friendly. That means placing headlines,... Read More

Direct Mail

Do you have a website? A Web Newsletter? A mailing list of e-mail addresses for customers? Do you track and test everything? You can use the web to get sales in lots of exciting ways which are dependant on technology that's available at the time. Whether you budget is 600... Read More

Top 10 Marketing Pitfalls

Ten Marketing Pitfalls By Stuart ReidIf you want to make it BIG in Internet Marketing you need avoid some common mistakes. Here's a list of the top ten Pitfalls that catch out beginner Marketers (and many established ones too!).The problem is you don't realise you have fallen into one of... Read More

What Does It REALLY Take to Be Making 6-Figures as a Service Professional?

Over the past 30 years, I've read so much on how to makemoney that I know I can write a series of books on thetopic, books that would cut through the junk and you don'thave to buy 101 things for each area. Most of the information repeats itself -- same... Read More

In The News:


BetaBoston

HubSpot INBOUND brings more than 10000 marketing fans to Innovation District
BetaBoston
The event has a great lineup of speakers, including keynotes from Martha Stewart, Simon Sinek, and Malcolm Gladwell, and a ton of other smaller sessions led by HubSpotters, marketing industry thought leaders, and others. This year's event also joined ...
What Are the Boundaries of Inbound Marketing?Business 2 Community
9 Pieces of Wisdom to Get Your Lead Machine Running at Top SpeedEntrepreneur (blog)

all 9 news articles »

Wall Street Journal

Health-Law Advocates to Tweak ACA Marketing Campaign for the Fall
Wall Street Journal
Supporters and advocates of the Affordable Care Act say they learned lessons from last year's sign-up effort, when they persuaded a few million uninsured people to buy coverage. They plan to incorporate those lessons into the marketing campaign for the ...

and more »

Tribune Publishing Invests in a Content-Marketing Shop
AdAge.com
Marketers' increasing desire for content has led most publishers down a similar two-pronged path: Media companies including The New York Times and The Huffington Post create in-house teams, then occasionally outsource work to content marketing ...
Tribune Publishing takes stake in content marketing firm ContendCapital New York

all 9 news articles »

Why You Need to Ditch Marketing Formulas
Huffington Post
I've been working hands-on in marketing for more than 15 years, and have spent the majority of that working online. While social media, content marketing, traffic strategies and more have created so many more marketing opportunities for startups and ...

and more »

CMSWire

How To Solve The Disconnect Between Sales And Marketing
Forbes
I had the honor of conducting a workshop at Content Marketing World in Cleveland this past week. Joe Pulizzi and his team at Content Marketing Institute put on a wonderful event. Joe trusted my good friend and content marketing guru, Marcus Sheridan, ...
Q&A with the Master of Content Marketing World #CMWorld2014CMSWire
Our Top 16 Moments from Content Marketing World 2014Vertical Measures (blog)

all 3 news articles »

VentureBeat

Marketing Resource Management (MRM) may help campaigns bear fruit
VentureBeat
Marketing programs and campaigns are alive — anyone who has managed one knows that. Once a marketer plants the seed, a program can sprawl out with unruly verve in directions it shouldn't go. However, Marketing Resource Management (MRM) can ...


BusinessNewsDaily

Social Media Leads Small Biz Marketing Efforts
BusinessNewsDaily
If there's one thing most small businesses have in common, it's their love of social media marketing, new research finds. Small businesses rely more on social media marketing than on any other form of advertising, according to a study from local media ...
Augusta Free Press offers social media, business marketing class on TuesdayAugusta Free Press

all 27 news articles »

Marketing Automation 2.0: Marketing Intelligence
Forbes
Modern marketers are inundated with content about marketing automation tools that can help them generate pipeline and increase revenue. Now that Marketo, Hubspot, Eloqua, and many other platforms have become mainstream, what's next? What can ...
Breathing New Life Into Events With Marketing AutomationClickZ

all 2 news articles »

MarketingProfs.com (subscription)

Digital Innovators: Marketing Is Now Democratized Said NYU Adjunct Professor
Huffington Post
Online marketing can be a daunting task for many business owners with the constant changes to keep up with and platforms your business is supposed to be active on. It can be a full-time job to stay ahead with the latest marketing strategies that drive ...
The importance of content marketingBizcommunity.com
The Top Google Search Rank Factors in 2014MarketingProfs.com (subscription)
Link-Assistant.Com Releases Online Marketing Checklist That Helps Businesses ...PR Web (press release)

all 20 news articles »

How Cultural Marketing Is Different From Consumer Insights
Huffington Post
Modern marketing efforts are mostly based on the analysis of consumer psychology and behavior. This kind of analysis has proven very effective in reaching consumers with messages about products, services and brands. However, this kind of marketing, ...

and more »
Google News
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Attract Your Dream Customer

Have you clearly defined your target audience? These are the... Read More

How to Avoid Giving Away Free Consulting

After spending 30 minutes in a coffee shop with a... Read More

Doing it with Class!

Doctors do it, hair dressers do it, and salespeople can... Read More

Sales and Marketing: Can One Exist Without the Other?

Simply put the marketing people and the sales people depend... Read More

Motivating Shoppers with Online Coupons (Part 2 of 2)

Last time we discussed how online coupons and promotion codes... Read More

Do You Have This Important Tool in Your Marketing Arsenal?

Many business owners do not understand the authenticity and validation... Read More

Pricing Strategies in Marketing

Price is an often overlooked marketing strategy, as many tend... Read More

How to Save Time and Achieve More by Creating High-Leverage Marketing Assets

The single biggest, non-renewable asset you have is your time.... Read More

Getting Your Services Used

Every day I talk with professional service providers who do... Read More

Your Ideal Client

A lot of small businesses make the mistake of thinking... Read More

4 Steps To Increase Your Job Sign Marketing

It's no secret that using a job site sign can... Read More

11 Ways to Turnaround a Cash-Strapped Business or Practice

This past weekend I received a disturbing message from a... Read More

A Perfect Partnership for Business

Too often we small business owners get caught up in... Read More

Mobile Auto Detailers and Newspaper Companies as Clientele

If you are a mobile auto detailer or mobile car... Read More

Five Marketing Tips to Double Profits

It's a startling fact: almost all entrepreneurs aren't marketing their... Read More

Marketing on the Cheap: Write? Right!!

We all know the value of writing articles for promoting... Read More

Identify The Ideal Target Audience With These 5 Tips

Narrowing your focus to one primary group of people is... Read More

Help! What Happened?

Let's be honest, when you're writing sales material for a... Read More

Trade Show Promotions That Are Memorable

If you have been to expos and trade shows as... Read More

How to Pick a Winning Business Name

What's in a name?Think of your business name as an... Read More

Top 5 Tips For Media Selection

Marketers have a wide variety of media at their disposal.... Read More

A Creative RIOT

Relevant, original and impactful: that's what my friend Creative Director... Read More

SWOT Analysis -- Strengths, Weaknesses, Opportunities, and Threats

When conducting strategic planning for any company -- online and/or... Read More

How to Magnetize Your Business

Do you ever wonder how some businesses always seem to... Read More

The Advantage to Buying Promotional Products Online

Buying your promotional products and corporate apparel online provides five... Read More