In Sickness And In Health

I recently drove by a business that had a sign out front that read "Closed due to illness". This meant that the cash flow would stop until the owner was able to return to work.Even worse, the business would not be able to generate revenue for the owner when it... Read More

Marketing on a Budget

A successful marketing plan doesn't have to include an athletic superstar, prime-time placement, state-of-the-art computer graphics or a massive budget. Being resourceful and smart can be just as effective. Business promotion doesn't have to cost a fortune. Often, it's the personal touch that seals the deal. Here are ideas... Read More

10 Powerful Marketing Tips

1. Print your best small ad on a postcard and mail it to prospects in your targeted market. People read postcards when the message is brief. A small ad on a postcard can drive a high volume of traffic to your web site and generate a flood of sales leads... Read More

Customer Lifetime Value - The Key To Maximizing Your Profits!

The greatest asset to your business is your Customer, specifically, your Customer Lifetime Value.In my many years in Sales and Marketing, I've met many CEOs and business owners who don't have much clue as to what Customer Lifetime Value is, much less its importance and the impact it has on... Read More

Write Articles WITHOUT Writing!

Face it, writing any article can be a tedious and time consuming task for a beginner or even an expert writer. Here are four ways to make writing articles a lot easier: 1) Use My Articles - You could add your own name, resource box and web site link to... Read More

Five Mistakes Absolutely Guaranteed to Drive Away Your Best Clients

We all work hard to attract even one paying client. In fact, we work hard to attract serious inquiries. Yet amazingly, many business owners seem determined to drive away business! Every example cited here is based on true, thoroughly documented experiences, with both newbie business owners and five-star marquee players.1.... Read More

Turning The Casual Scanner Into A Buyer

The world is full of scanners. Most people simply scan the page to see if anything piques their interest, rather than reading the ads, sales letters, or web copy. That's why you should ensure that your copy is scanner friendly. That means placing headlines,... Read More

Direct Mail

Do you have a website? A Web Newsletter? A mailing list of e-mail addresses for customers? Do you track and test everything? You can use the web to get sales in lots of exciting ways which are dependant on technology that's available at the time. Whether you budget is Ł600... Read More

Top 10 Marketing Pitfalls

Ten Marketing Pitfalls By Stuart ReidIf you want to make it BIG in Internet Marketing you need avoid some common mistakes. Here's a list of the top ten Pitfalls that catch out beginner Marketers (and many established ones too!).The problem is you don't realise you have fallen into one of... Read More

What Does It REALLY Take to Be Making 6-Figures as a Service Professional?

Over the past 30 years, I've read so much on how to makemoney that I know I can write a series of books on thetopic, books that would cut through the junk and you don'thave to buy 101 things for each area. Most of the information repeats itself -- same... Read More

In The News:


Forbes

Musing On Common Platforms, Integrating Aquisitions, And ERP Marketing ...
Forbes
Cloud ERP vendor FinancialForce recently launched a marketing campaign that was introduced at exactly the same time as competing cloud ERP vendor NetSuite was holding its annual SuiteWorld conference. (Disclosure, NetSuite NetSuite covered my ...


BRW

Mobile killed the radio star: how search and social are swallowing marketing ...
BRW
Dedes Waterfront restaurant group reduced its AM radio advertising budget and ploughed the savings into search marketing six months ago, echoing a trend toward digital spend that has accelerated as searches and conversions from mobile devices ...


Small Business Trends

Is Influencer Marketing a Trendy or Smart Strategy?
Small Business Trends
Around 2003, many businesses were built by buying pay-per-click (PPC) ads on the cheap. A similar opportunity exists today, but this time around, social media influencer marketing is the trendy strategy. It's a strategy to which advertisers ...


Chattanooga Times Free Press

Selling the Scenic City: Marketing campaign promotes Chattanooga to folks who ...
Chattanooga Times Free Press
When the Convention & Visitor's Bureau switched to The Johnson Group as its marketing firm in 2001, it also switched from a philosophy of promoting the city's attractions -- basically, Ruby Falls, Rock City and The Chattanooga Choo Choo at the time ...


Business 2 Community

Hello Content Marketing, Goodbye Ads…Sort Of
Business 2 Community
Why are marketers dedicating a higher section of their budgets to developing content marketing? In the new Internet-driven era, marketing departments are trying to move away from traditional marketing techniques and more towards a content marketing ...


KATU

Marketing video for Burnside 26 sparks debate on Portland living
KATU
PORTLAND, Ore. – A marketing video for new lofts on the Eastside of Portland is drawing visceral hate from people online. The Burnside 26 lofts opened up in 2014. A promotional video shows a couple, who happened to be paid actors, enjoying the ...

and more »

Marketing Automation Software – Global Industry Analysis Report Published by ...
Business Wire (press release)
Technavio's report analyses the solutions and products offered by market vendors and presents a comprehensive breakdown in terms of market segmentation for different end users, including media and entertainment, manufacturing, retail, BFSI, high-end ...

and more »

Tech Cocktail

How to Use Celebrities as Part of Your Marketing Plan
Tech Cocktail
Social Media has become more vital for branding and marketing companies by the day. Many campaigns acknowledge the use of Facebook, Twitter, and the likes for pushing products forward. Social video is another tool which is excellent for that matter ...


How To Choose The Right Marketing Automation Solution For Your Business
Business 2 Community
But it can also be a little overwhelming at times getting to grips with the next 'big thing' in digital marketing. Email, search, affiliate, retargeting, social media, multichannel… arghh! So we can sympathize with those of you who can't quite get ...


What to know before hiring marketing, public relations and advertising help ...
Lexington Herald Leader
Lourdes Diaz of Diaz Creative, an independent marketing and public relations firm, wishes that clients understood the difference between public relations, marketing, and advertising. This lack of knowledge creates many problems. Don't be afraid to ask ...

Google News
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Time for A Marketing Tune-up

If you have been in business any length of time,... Read More

What You MUST Understand About Your Web Numbers

Two years ago, when I first started selling online, I... Read More

4 Steps to Successful Offline Event Booths

A great way to gain more local sales is to... Read More

Are We There Yet?

Small business marketing is not like taking a family vacation.Did... Read More

What Does It REALLY Take to Be Making 6-Figures as a Service Professional?

Over the past 30 years, I've read so much on... Read More

The Surprise Inside!

Think about all those Cracker Jacks you ate as a... Read More

Mortgage Originator Marketing ? Differentiate or Die

One of the best ways to attract more clients is... Read More

Did Jesus Get Killed for Practicing Interruption Marketing?

I'm reading Seth Godin's Permission Marketing and he brings up... Read More

Questioning the Data of Demographic Off The Shelf Marketing Products

I have been working on a direct mail campaign for... Read More

Tradeshow Booth Cures - Ancient Cures for Modern Day Problems

At first glance, nothing seems more chaotic than a trade... Read More

Marketing A Misunderstood or Scary Product or Service

What do you do if your business, product or service... Read More

There Are Benefits... And Then There Are Benefits

Not all benefits are created equal. Knowing which ones to... Read More

The Added Effectiveness of Promotional Products in Your Marketing Plan

Recently, I stopped by a new car wash in my... Read More

How to Booste Your Profit Quickly

There are so many competitions by running business. So you... Read More

Mortgage Marketing - What Your Client Wants

Your business depends on the success of your marketing efforts.... Read More

Knowing When To Charge More and To Charge Less

More And MoreIt was notable that when I started my... Read More

Packaging Trends You Cannot Overlook (part #1):

1) People are buying in smaller quantities. Our busy lifestyle... Read More

Successful Marketing Through Seminars

One of the best ways for potential clients to find... Read More

The 7 Areas of Marketing Waste - Are You Committing These Marketing Sins?

If you want to reduce waste and grow your business... Read More

The Seven Vital Steps You Must Know To Ensure Direct Mail Success

1. Your Most Valuable AssetA mailing list of valued customers... Read More

The Art Of Writing Classified Ads

The writing of good classified ads truly is an art... Read More

Overview on Qualitative Data Collection Techniques in International Marketing Research

This article is meant to be a brief review and... Read More

Big Ticket Marketing in 28 Minutes

I read an article recently about how many mainstream retail... Read More

Do You Have This Important Tool in Your Marketing Arsenal?

Many business owners do not understand the authenticity and validation... Read More

The Magic of Keep-in-Touch Marketing

Yesterday I received a phone call from an acquaintance that... Read More