In Sickness And In Health

I recently drove by a business that had a sign out front that read "Closed due to illness". This meant that the cash flow would stop until the owner was able to return to work.Even worse, the business would not be able to generate revenue for the owner when it... Read More

Marketing on a Budget

A successful marketing plan doesn't have to include an athletic superstar, prime-time placement, state-of-the-art computer graphics or a massive budget. Being resourceful and smart can be just as effective. Business promotion doesn't have to cost a fortune. Often, it's the personal touch that seals the deal. Here are ideas... Read More

10 Powerful Marketing Tips

1. Print your best small ad on a postcard and mail it to prospects in your targeted market. People read postcards when the message is brief. A small ad on a postcard can drive a high volume of traffic to your web site and generate a flood of sales leads... Read More

Customer Lifetime Value - The Key To Maximizing Your Profits!

The greatest asset to your business is your Customer, specifically, your Customer Lifetime Value.In my many years in Sales and Marketing, I've met many CEOs and business owners who don't have much clue as to what Customer Lifetime Value is, much less its importance and the impact it has on... Read More

Write Articles WITHOUT Writing!

Face it, writing any article can be a tedious and time consuming task for a beginner or even an expert writer. Here are four ways to make writing articles a lot easier: 1) Use My Articles - You could add your own name, resource box and web site link to... Read More

Five Mistakes Absolutely Guaranteed to Drive Away Your Best Clients

We all work hard to attract even one paying client. In fact, we work hard to attract serious inquiries. Yet amazingly, many business owners seem determined to drive away business! Every example cited here is based on true, thoroughly documented experiences, with both newbie business owners and five-star marquee players.1.... Read More

Turning The Casual Scanner Into A Buyer

The world is full of scanners. Most people simply scan the page to see if anything piques their interest, rather than reading the ads, sales letters, or web copy. That's why you should ensure that your copy is scanner friendly. That means placing headlines,... Read More

Direct Mail

Do you have a website? A Web Newsletter? A mailing list of e-mail addresses for customers? Do you track and test everything? You can use the web to get sales in lots of exciting ways which are dependant on technology that's available at the time. Whether you budget is Ł600... Read More

Top 10 Marketing Pitfalls

Ten Marketing Pitfalls By Stuart ReidIf you want to make it BIG in Internet Marketing you need avoid some common mistakes. Here's a list of the top ten Pitfalls that catch out beginner Marketers (and many established ones too!).The problem is you don't realise you have fallen into one of... Read More

What Does It REALLY Take to Be Making 6-Figures as a Service Professional?

Over the past 30 years, I've read so much on how to makemoney that I know I can write a series of books on thetopic, books that would cut through the junk and you don'thave to buy 101 things for each area. Most of the information repeats itself -- same... Read More

In The News:


Training Is Marketing And Sales' Blind Spot
Forbes
Despite rapid advances in technology like Big Data, behavior based marketing automation, customer engagement platforms and intent data through content consumption marketing; the lament of CEOs and Boards of Directors on the ineffectiveness of ...

and more »

AdAge.com

The Best Music Marketing of 2014
AdAge.com
Billboard recently announced it will be including streaming consumption in its charts, and as the industry continues to change, music marketing becomes more important than ever. Great ideas capture the audience's attention and consumption is only a ...


At Notre Dame Marketing Collaboration Group Summit, Lessons For Bridging ...
Forbes
For three years, The University of Notre Dame's Mendoza College of Business has hosted the Notre Dame Marketing Collaboration Group, a gathering of professors, students and marketing alumni—practitioners—who come together to engage in discussion ...


LCC's marketing department gains several awards
KGNS.tv
Medallion Awards are presented to the top three winners in a variety of categories, and the winners are selected from hundreds of entries submitted by marketing and public relations offices from community colleges all over Texas, New Mexico, Oklahoma, ...

and more »

The Top 7 Social Media Marketing Trends That Will Dominate 2015
Forbes
It's that time again: When I look ahead to 2015 to predict social media marketing trends we can expect over the coming year. If you want to see what I predicted for 2014 (and whether those predictions came true), you can do so here: The Top 7 Social ...

and more »

NPR (blog)

Soda Companies Step Up Their Marketing To Black And Latino Kids
NPR (blog)
While beverage companies have cut their marketing of unhealthy drinks to children on TV and websites overall, they have ramped up marketing to black and Latino kids and teens, who have higher rates of obesity than white youth, a study finds. The report ...

and more »

8 Online-Marketing Terms Business Owners Must Know
Entrepreneur
To help navigate today's brave new world of digital marketing for small business, as well as outline principles that are critical for your success, I've outlined eight terms that should be in every small-business owner's vocabulary. Understanding the ...

and more »

A-B InBev Layoffs Include Marketing Jobs
AdAge.com
But a person familiar with the matter said the cuts included some brand marketing positions spanning several brand teams. Trade publication Beer Marketer's Insights, which reported on the layoffs on Wednesday, noted that there were a "number of ...

and more »

Why a “Chief Marketing Technologist” Will Be Your Boss Soon
Business 2 Community
In an effort to track and engage an increasingly independent and tech-dependent consumer, marketers are starting to rely on technology more than ever before. And the amount of technology available to us is pretty astounding. The challenge companies ...


Business 2 Community

CIO + CMO = ROI: 3 Major Business Challenges Solved by Marketing and IT ...
Business 2 Community
Traditionally, IT and marketing have functioned in two separate spheres of the organization, with IT knee-deep in algorithms and APIs and marketing laser focused on crafting the perfect banner ads and email campaigns. But as customer data becomes the ...

and more »
Google News
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Mailing Lists ? Keeping it Simple

The right direct mailing list targets people who want your... Read More

Mission Position

Ahh, the mission statement. For some companies it simply describes... Read More

The 5 Minute Marketing Plan

If I were to ask you right now, what marketing... Read More

Marketing 101: The Power of Marketing

When you hear the word "marketing" what comes to mind?... Read More

Business Promotional Items ? How to Stimulate Word of Mouth Advertising

If the promotional items you give out end up in... Read More

Marketing Quandaries

Being in a quandary prevents you from moving forward in... Read More

What Does Marketing Mean?

You can have the best little business ever with wonderful... Read More

Don?t Put All Of Your Eggs Into One Basket

I vaguely remember a particular story from my childhood. It... Read More

Trigger Button Marketing

Sometimes, experiencing bleak sales is a matter of failing to... Read More

Marketing Apathy Solutions: 10 Solutions for Overcoming Apathy Beginning Today

Are you suffering from feelings of indifference or a lack... Read More

Are You Attracting or Repelling Prospects?

There are basically two ways in which you can either... Read More

10 steps to promote your business

1) Word of mouth is the most cost-effective, powerful form... Read More

Fern Reisss PublishingGame.com: Achieve Media Attention for Your Business

Do you want to be quoted by the national press... Read More

Digital Printing vs. Press Printing ? A Comparison Guide

When it comes time to print your brand identity materials,... Read More

Promote your Business and Products through Submitting Articles to Top Web Sites

Articles submitted to online publishers bring your site new visitors... Read More

Marketing Worksheet

Even the world's best marketing strategy won't work for you... Read More

Do You Really Need a Brochure?

The phone rings. Good news... it's a potential client. You... Read More

Defining Moment

Do you know your audiences? I mean really know... Read More

Incestuous Relationship Between Football and Marketing

Thousands eyes were fixed. Hearts were beating hard against the... Read More

Big Money With Folios

One of the easiest, if not the easiest, ways of... Read More

The Key to Success

Good business is about communication... not just what you say... Read More

To Web or Not to Web?

Do I need a web site? That is the question... Read More

Have Something Good To Say

If you don't get this right, you can just forget... Read More

Take the Logo Litmus Test

Here is your C.I.T.T. (pronounced "kit")[Color ? Illustrate? Type ?... Read More

Make Your Mailing a Home Run, Not a Strike Out!

You can use great design and copy to get a... Read More