In Sickness And In Health

I recently drove by a business that had a sign out front that read "Closed due to illness". This meant that the cash flow would stop until the owner was able to return to work.Even worse, the business would not be able to generate revenue for the owner when it... Read More

Marketing on a Budget

A successful marketing plan doesn't have to include an athletic superstar, prime-time placement, state-of-the-art computer graphics or a massive budget. Being resourceful and smart can be just as effective. Business promotion doesn't have to cost a fortune. Often, it's the personal touch that seals the deal. Here are ideas... Read More

10 Powerful Marketing Tips

1. Print your best small ad on a postcard and mail it to prospects in your targeted market. People read postcards when the message is brief. A small ad on a postcard can drive a high volume of traffic to your web site and generate a flood of sales leads... Read More

Customer Lifetime Value - The Key To Maximizing Your Profits!

The greatest asset to your business is your Customer, specifically, your Customer Lifetime Value.In my many years in Sales and Marketing, I've met many CEOs and business owners who don't have much clue as to what Customer Lifetime Value is, much less its importance and the impact it has on... Read More

Write Articles WITHOUT Writing!

Face it, writing any article can be a tedious and time consuming task for a beginner or even an expert writer. Here are four ways to make writing articles a lot easier: 1) Use My Articles - You could add your own name, resource box and web site link to... Read More

Five Mistakes Absolutely Guaranteed to Drive Away Your Best Clients

We all work hard to attract even one paying client. In fact, we work hard to attract serious inquiries. Yet amazingly, many business owners seem determined to drive away business! Every example cited here is based on true, thoroughly documented experiences, with both newbie business owners and five-star marquee players.1.... Read More

Turning The Casual Scanner Into A Buyer

The world is full of scanners. Most people simply scan the page to see if anything piques their interest, rather than reading the ads, sales letters, or web copy. That's why you should ensure that your copy is scanner friendly. That means placing headlines,... Read More

Direct Mail

Do you have a website? A Web Newsletter? A mailing list of e-mail addresses for customers? Do you track and test everything? You can use the web to get sales in lots of exciting ways which are dependant on technology that's available at the time. Whether you budget is 600... Read More

Top 10 Marketing Pitfalls

Ten Marketing Pitfalls By Stuart ReidIf you want to make it BIG in Internet Marketing you need avoid some common mistakes. Here's a list of the top ten Pitfalls that catch out beginner Marketers (and many established ones too!).The problem is you don't realise you have fallen into one of... Read More

What Does It REALLY Take to Be Making 6-Figures as a Service Professional?

Over the past 30 years, I've read so much on how to makemoney that I know I can write a series of books on thetopic, books that would cut through the junk and you don'thave to buy 101 things for each area. Most of the information repeats itself -- same... Read More

In The News:


Part II: 'Behind the Curtain' B2C Marketing Trends for 2015
Forbes
In my last post we discussed the growing role of technology in marketing and its impact on the B2C marketing back-office. Now, I want to dive into the four remaining, more general B2C marketing tends CEB is seeing for 2015. 5. Marketing functions ...


9 Must-Read Marketing Ebooks for Every Startup Founder
Entrepreneur
If you want to build a sustainable, successful business, you have to put the right amount of time and money into implementing marketing strategies that can help you get the word out about your business and products. Unfortunately, when you're a new ...

and more »

Avoid Content Marketing Until You Can Answer "Yes" To These Two Questions
Huffington Post
When you read most content marketing case studies, you get the idea that any company that employs content marketing can expect dramatic, positive results. The reality is more nuanced. For the companies that are properly positioned, content marketing is ...

and more »

Business Wire (press release)

Games Studio SGN Taps Ex-Myspace Marketing Exec Josh Brooks to Make ...
Variety
SGN, a mobile games studio, has hired entertainment marketer Josh Brooks — formerly head of marketing at Myspace — as senior VP of brand strategy and marketing with an eye toward striking game-development deals with studios, producers and ...
SGN Taps Entertainment Strategist Josh Brooks as SVP Brand Strategy ...Business Wire (press release)

all 2 news articles »

Military Tactics That Matter To Marketing
Forbes
This article is by Chad Storlie, author of Combat Leader to Corporate Leader and Battlefield to Business Success. Both books teach how to translate and apply military skills to business. He is also an adjunct lecturer of marketing at Creighton ...


Google nears saturation point: Will incremental marketing dollars go elsewhere?
ZDNet
Google may be reaching the saturation point as a marketing vehicle and incremental ad dollars may be exploring new options including Microsoft's Bing and Yahoo as well as Facebook if you read between the data nuggets in Adobe's Digital Index report.

and more »

Daily News Egypt

Halting import law must be considered: marketing director at EIM Group
Daily News Egypt
Khalifa achieved extraordinary success throughout her years working with Toyota Egypt in passenger car and bus marketing. She did not know that buses would be her primary concern for three more years, during which time she watched and learned how to ...


Carriers Shift Marketing Battle to Prepaid Plans
AdAge.com
In 2013, the most recent year for which data is available, AT&T, Sprint and T-Mobile combined spent $317 million on prepaid brand marketing, according to the Ad Age DataCenter. That's a pittance of their overall ad spend, but there are indications ...

and more »

Marketing Land

Digital Marketing's Secret Sauce Shouldn't Be So Secret
Marketing Land
Transparency is crucial in all relationships — romantic, platonic, familial, and of course the all-important relationship between small businesses and their digital marketing experts. Unfortunately, the same customer complaints keep cropping up ...
2015 Digital Marketing ReportsInternetRetailer.com

all 2 news articles »

9NEWS.com

Sports Authority names Pep Boys exec to lead marketing
9NEWS.com
"Ron has more than 20 years of experience leading marketing strategies across a variety of retail industries," said Michael Foss, the national sporting-goods retailer's CEO. "This extensive professional experience allows for a unique analytical and ...
Sports Authority Appoints Ron Stoupa as Chief Marketing OfficerRock Hill Herald (press release)

all 4 news articles »
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Refresh Your Web Site

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Self-Promotion on a Zero Budget

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Some people are happy with just a business card. For... Read More

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If you want your marketing to be effective, you absolutely... Read More

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Why Trying to Get the Appointment Can be a Recipe for Dis-Appoinment

Why Trying to "Get the Appointment" Can be a Recipe... Read More