In Sickness And In Health

I recently drove by a business that had a sign out front that read "Closed due to illness". This meant that the cash flow would stop until the owner was able to return to work.Even worse, the business would not be able to generate revenue for the owner when it... Read More

Marketing on a Budget

A successful marketing plan doesn't have to include an athletic superstar, prime-time placement, state-of-the-art computer graphics or a massive budget. Being resourceful and smart can be just as effective. Business promotion doesn't have to cost a fortune. Often, it's the personal touch that seals the deal. Here are ideas... Read More

10 Powerful Marketing Tips

1. Print your best small ad on a postcard and mail it to prospects in your targeted market. People read postcards when the message is brief. A small ad on a postcard can drive a high volume of traffic to your web site and generate a flood of sales leads... Read More

Customer Lifetime Value - The Key To Maximizing Your Profits!

The greatest asset to your business is your Customer, specifically, your Customer Lifetime Value.In my many years in Sales and Marketing, I've met many CEOs and business owners who don't have much clue as to what Customer Lifetime Value is, much less its importance and the impact it has on... Read More

Write Articles WITHOUT Writing!

Face it, writing any article can be a tedious and time consuming task for a beginner or even an expert writer. Here are four ways to make writing articles a lot easier: 1) Use My Articles - You could add your own name, resource box and web site link to... Read More

Five Mistakes Absolutely Guaranteed to Drive Away Your Best Clients

We all work hard to attract even one paying client. In fact, we work hard to attract serious inquiries. Yet amazingly, many business owners seem determined to drive away business! Every example cited here is based on true, thoroughly documented experiences, with both newbie business owners and five-star marquee players.1.... Read More

Turning The Casual Scanner Into A Buyer

The world is full of scanners. Most people simply scan the page to see if anything piques their interest, rather than reading the ads, sales letters, or web copy. That's why you should ensure that your copy is scanner friendly. That means placing headlines,... Read More

Direct Mail

Do you have a website? A Web Newsletter? A mailing list of e-mail addresses for customers? Do you track and test everything? You can use the web to get sales in lots of exciting ways which are dependant on technology that's available at the time. Whether you budget is 600... Read More

Top 10 Marketing Pitfalls

Ten Marketing Pitfalls By Stuart ReidIf you want to make it BIG in Internet Marketing you need avoid some common mistakes. Here's a list of the top ten Pitfalls that catch out beginner Marketers (and many established ones too!).The problem is you don't realise you have fallen into one of... Read More

What Does It REALLY Take to Be Making 6-Figures as a Service Professional?

Over the past 30 years, I've read so much on how to makemoney that I know I can write a series of books on thetopic, books that would cut through the junk and you don'thave to buy 101 things for each area. Most of the information repeats itself -- same... Read More

In The News:


The Rise Of The Unicorns -- Why Marketing Technologists Will Rule Modern ...
Forbes
This week in Boston the first MarTech conference was held to encourage and support the increasingly important but still rare professionals — those who are equally adept at marketing and technology. Sometimes labeled chief marketing technology officers ...


Forbes

7 Marketing Lessons From The ALS Ice Bucket Challenge
Forbes
The ALS Ice Bucket Challenge demonstrates the power of social media to influence cause marketing on a national scale. The Challenge was a perfect storm of social media, celebrity and grass-roots philanthropy, producing hurricane-strength viral social ...
5 Social-Media Marketing Lessons From the ALS Ice Bucket ChallengeEntrepreneur (blog)
4 Marketing Lessons from the ALS Ice Bucket ChallengeBusiness 2 Community
Social Media Power Can Be Measured in Ice WaterSecurityInfoWatch (blog)
Crain's Detroit Business (blog) -Direct Marketing News
all 4,000 news articles »

New York Times

Marketers Are Sizing Up the Millennials
New York Times
But now marketers, manufacturers and retailers are recognizing the group's potential as something important to their bottom line: the consumers who will drive the economy in the decades ahead. Since the 1960s — the era of “Mad Men” — the baby boom ...


VentureBeat

Instagram debuts advertising, marketing tools
Inside Facebook
Also, brand marketers will be able to better understand the best time of day to post a photo or video. We've worked closely with several of our advertising partners to make sure these tools meet their needs. We're now making them available to all ...
Instagram to offer brands real-time performance ad dataMarketing Week
Instagram's brand problem: The fakesVentureBeat

all 33 news articles »

TechCrunch

Startup Marketing And How Emotion Drives Customer Action
TechCrunch
Put down the calculator and ignore the data for a second. Contrary to popular belief, startup marketing is not all about quantitative metrics and growth hacking. It's time to start mapping out what creates a connection between you and your customer ...


Juniper Networks: We're Stepping Up Our Partner Marketing Efforts
CRN
According to Matt Hurley, vice president of worldwide partner marketing at Juniper, the Sunnyvale, Calif.-based company also has launched a new partner marketing program, called Partner Marketing for Business Growth, which rolls multiple Juniper ...


15 Google Analytics Tricks To Maximize Your Marketing Campaign
Forbes
Google Google Analytics is the most popular free tool you can use to measure the success of your inbound marketing efforts. With it, you can view the volume of your website traffic, track where your users are coming from and where they're going, and ...


Marketing Land

Content Marketing: What Separates Success From Failure? [Rand Fishkin ...
Marketing Land
Content marketing strategies often fail and for many different reasons. My colleague Mark Traphagen and I recently invited well-respected thought leader and Moz founder Rand Fishkin to join us on a live video broadcast of The Digital Marketing ...

and more »

Firmology

Results of Content Marketing Trends Not Enough for Most Marketers
The Content Standard by Skyword
While many marketers say they believe they are creating strong web content, campaign results aren't meeting established goals and objectives, according to a new survey from OneSpot and 614 Group. The failure to fulfill these business goals is forcing ...
How To Ramp Up Your Content Marketing EffortsFirmology

all 7 news articles »

Minnesota health exchange contracts with two new marketing firms
Minneapolis Star Tribune
ST. PAUL, Minn. — Minnesota's health insurance exchange has named two firms to run its marketing for the next two years. MNsure said Friday that Grassroots Solutions and Clarity Coverdale Fury will handle the work, with a new marketing campaign to ...

and more »
Google News
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Direct Marketing Puts Information In The Buyer?s Hands

Direct marketing is advertising from a manufacturer or front-end supplier... Read More

2 Step Marketing

Do it Right.I receive postcards all the time. The other... Read More

Marketing Tips: Free First

When people think about promoting their business, the first thought... Read More

Give It Away Now - The More You Share, the More You Sell!

Give away your knowledge, and you'll make money. How does... Read More

Prepare Your Communications For Growth

As the American economy emerges from recession, many businesses are... Read More

19 Ways To Attract Higher Paying Clients

Some people have little difficulty attracting and maintaining clients who... Read More

Are You Playing Checkers or Chess?

When you think about how to attract more clients for... Read More

3 Quick Robotic Online and Offline Marketing Strategies to Help You Work Less and Make More Money

What is Marketing? There are many text book answers to... Read More

Consider Consumer Psychology

In your marketing efforts, be they on or offline, it's... Read More

Make Your Prospects Say Yes!

6 Secrets to Stellar Sales PresentationsEvery sale is won or... Read More

How to Protect Yourself Against the Hidden Cost of Shipping to Trade Shows

Trade Shows are lots of work, but they can generate... Read More

Motivating Shoppers with Online Coupons (Part 2 of 2)

Last time we discussed how online coupons and promotion codes... Read More

Marketing Lessons From TV?s The Apprentice

Can we actually learn a marketing lesson from reality TV?... Read More

Marketing Through Associations

2004 Jeffrey DobkinIf you're in direct marketing, you're continually looking... Read More

Avoid These 5 Web Site Blunders!

The Web is intended to help people find information quickly... Read More

Ten Breakthrough Marketing Ideas

Ten Breakthrough Marketing Ideas1. Create a directory of web sites... Read More

Is Your Marketing Working...

That is the question, you should be asking yourself. Many... Read More

How To Successfully Launch A New Business Activity

I often talk with business owners who tell me how... Read More

Like Brushing Your Teeth

What do the following things have in common: brushing your... Read More

Fundraising: How To Avoid Three Common Mistakes

I'm a board member of a local nonprofit and we... Read More

The Dare-To-Be-Different In Marketing Checklist

There is a big payoff in being different. When you... Read More

Top 10 Dos and Donts for an Effective Business Referral Network!

Every business - particularly small, entrepreneurial or professional businesses -... Read More

Promotional Freebies

What's a promotional freebie? A promotional freebie is something you... Read More

Whats In a Business Card?

Over the years as I have attended trade shows, networking... Read More

Marking Your Territory

We all know the familiar adage "if it walks like... Read More