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In Sickness And In Health

I recently drove by a business that had a sign out front that read "Closed due to illness". This meant that the cash flow would stop until the owner was able to return to work.Even worse, the business would not be able to generate revenue for the owner when it... Read More

Marketing on a Budget

A successful marketing plan doesn't have to include an athletic superstar, prime-time placement, state-of-the-art computer graphics or a massive budget. Being resourceful and smart can be just as effective. Business promotion doesn't have to cost a fortune. Often, it's the personal touch that seals the deal. Here are ideas... Read More

10 Powerful Marketing Tips

1. Print your best small ad on a postcard and mail it to prospects in your targeted market. People read postcards when the message is brief. A small ad on a postcard can drive a high volume of traffic to your web site and generate a flood of sales leads... Read More

Customer Lifetime Value - The Key To Maximizing Your Profits!

The greatest asset to your business is your Customer, specifically, your Customer Lifetime Value.In my many years in Sales and Marketing, I've met many CEOs and business owners who don't have much clue as to what Customer Lifetime Value is, much less its importance and the impact it has on... Read More

Write Articles WITHOUT Writing!

Face it, writing any article can be a tedious and time consuming task for a beginner or even an expert writer. Here are four ways to make writing articles a lot easier: 1) Use My Articles - You could add your own name, resource box and web site link to... Read More

Five Mistakes Absolutely Guaranteed to Drive Away Your Best Clients

We all work hard to attract even one paying client. In fact, we work hard to attract serious inquiries. Yet amazingly, many business owners seem determined to drive away business! Every example cited here is based on true, thoroughly documented experiences, with both newbie business owners and five-star marquee players.1.... Read More

Turning The Casual Scanner Into A Buyer

The world is full of scanners. Most people simply scan the page to see if anything piques their interest, rather than reading the ads, sales letters, or web copy. That's why you should ensure that your copy is scanner friendly. That means placing headlines,... Read More

Direct Mail

Do you have a website? A Web Newsletter? A mailing list of e-mail addresses for customers? Do you track and test everything? You can use the web to get sales in lots of exciting ways which are dependant on technology that's available at the time. Whether you budget is £600... Read More

Top 10 Marketing Pitfalls

Ten Marketing Pitfalls By Stuart ReidIf you want to make it BIG in Internet Marketing you need avoid some common mistakes. Here's a list of the top ten Pitfalls that catch out beginner Marketers (and many established ones too!).The problem is you don't realise you have fallen into one of... Read More

What Does It REALLY Take to Be Making 6-Figures as a Service Professional?

Over the past 30 years, I've read so much on how to makemoney that I know I can write a series of books on thetopic, books that would cut through the junk and you don'thave to buy 101 things for each area. Most of the information repeats itself -- same... Read More

In The News:

Kenya Airways Starts Marketing $2 Billion Loan With Afreximbank
Bloomberg
Kenya Airways Ltd., Africa's fifth-biggest carrier, started marketing a $2 billion loan that will be used to expand its fleet. The debt will fund the purchase of 10 Boeing Co. (BA) and 10 Embraer SA (EMBR3) aircraft, Obi Emekekwu, a spokesman for ...

and more »

Half Price Books Drives In-Store Sales with ExactTarget-Powered Digital Marketing
DailyFinance
INDIANAPOLIS--(BUSINESS WIRE)-- Half Price Books' digital marketing campaign on Facebook and email drove nearly 14,000 in-store sales with a coupon sent in February powered by global cross-channel digital marketing leader ExactTarget (NYS: ET) .

and more »

30 Overused Buzzwords in Digital Marketing
Mashable
Over the past 30 days, we've led you through the buzzword lexicon â€” highlighting the most confusing jargon in the digital marketing dictionary. Hopefully you're caught up and won't be blinded by glittering generalities the next time someone spouts off ...

ESPN
Burke's agent mulling over marketing opportunities for ex-Wolverine
Detroit Free Press
Swibel, whose The Legacy Agency represents Lions Ndamakong Suh and Reggie Bush, is already discussing marketing opportunities with major companies for Burke, who will be the company's first and only active NBA player. It's a selective process â€“ â€œwe ...
Trey Burke to grow brand with same marketing agency as Ndamukong Suh ...MLive.com

all 29 news articles »

A Futurist Looks at the Future of Marketing
blogs.hbr.org (blog)
Digital marketing is evolving as fast as any other medium on our tablets, smartphones, Google Glass and beyond. To learn about what the future may bring to this marketing genre, we reached out to Gerd Leonhard, an author, strategic advisor, CEO of ...

Big DNA Data Susan Young
MIT Technology Review
Data science and personal information are converging to shape the Internet's most powerful and surprising consumer products. View Report. Companies market to you according to your shopping habits, your age, your salary, and your social-media activities.

FDA allows marketing of first A1c test labeled for diagnosing diabetes
FDA.gov
Today the U.S. Food and Drug Administration announced that it is allowing marketing of the COBAS INTEGRA 800 Tina-quant HbA1cDx assay (Tina-quant HbA1cDx assay) for the diagnosis of diabetes by health care professionals. This is the first HbA1c test ...
FDA allows marketing for HbA1c assay to diagnose diabetesHealio

all 11 news articles »

Marketing session set at INnovation Center
nwitimes.com
The workshop is set from 11:30 a.m. to 1 p.m. June 5 at the INnovation Center, 5209 Hohman Ave. The session simple tips on how to make your brand's message relevant to those you are targeting. Julie Oltoff, of Via Marketing, will touch on tag lines ...

Volvo marketing boss Speck is leaving; sales VP Visser named successor
Automotive News
Doug Speck, Volvo Car's senior vice president for marketing, sales and customer service, is leaving the company as part of several organizational changes announced by the company today. Speck, 54, will be succeeded in the role by Alain Visser, now vice ...

and more »

Lack of effective futures market complicates durum marketing
Western Producer (subscription)
The prairie durum market continues to develop and evolve, but only in fits and starts. Farmers still aren't sure how they're going to price durum in the future, advisers say. Will it trade like a big crop listed on futures markets or like a smaller ...

Google News

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