In Sickness And In Health

I recently drove by a business that had a sign out front that read "Closed due to illness". This meant that the cash flow would stop until the owner was able to return to work.Even worse, the business would not be able to generate revenue for the owner when it... Read More

Marketing on a Budget

A successful marketing plan doesn't have to include an athletic superstar, prime-time placement, state-of-the-art computer graphics or a massive budget. Being resourceful and smart can be just as effective. Business promotion doesn't have to cost a fortune. Often, it's the personal touch that seals the deal. Here are ideas... Read More

10 Powerful Marketing Tips

1. Print your best small ad on a postcard and mail it to prospects in your targeted market. People read postcards when the message is brief. A small ad on a postcard can drive a high volume of traffic to your web site and generate a flood of sales leads... Read More

Customer Lifetime Value - The Key To Maximizing Your Profits!

The greatest asset to your business is your Customer, specifically, your Customer Lifetime Value.In my many years in Sales and Marketing, I've met many CEOs and business owners who don't have much clue as to what Customer Lifetime Value is, much less its importance and the impact it has on... Read More

Write Articles WITHOUT Writing!

Face it, writing any article can be a tedious and time consuming task for a beginner or even an expert writer. Here are four ways to make writing articles a lot easier: 1) Use My Articles - You could add your own name, resource box and web site link to... Read More

Five Mistakes Absolutely Guaranteed to Drive Away Your Best Clients

We all work hard to attract even one paying client. In fact, we work hard to attract serious inquiries. Yet amazingly, many business owners seem determined to drive away business! Every example cited here is based on true, thoroughly documented experiences, with both newbie business owners and five-star marquee players.1.... Read More

Turning The Casual Scanner Into A Buyer

The world is full of scanners. Most people simply scan the page to see if anything piques their interest, rather than reading the ads, sales letters, or web copy. That's why you should ensure that your copy is scanner friendly. That means placing headlines,... Read More

Direct Mail

Do you have a website? A Web Newsletter? A mailing list of e-mail addresses for customers? Do you track and test everything? You can use the web to get sales in lots of exciting ways which are dependant on technology that's available at the time. Whether you budget is Ł600... Read More

Top 10 Marketing Pitfalls

Ten Marketing Pitfalls By Stuart ReidIf you want to make it BIG in Internet Marketing you need avoid some common mistakes. Here's a list of the top ten Pitfalls that catch out beginner Marketers (and many established ones too!).The problem is you don't realise you have fallen into one of... Read More

What Does It REALLY Take to Be Making 6-Figures as a Service Professional?

Over the past 30 years, I've read so much on how to makemoney that I know I can write a series of books on thetopic, books that would cut through the junk and you don'thave to buy 101 things for each area. Most of the information repeats itself -- same... Read More

In The News:


The Crucial Fact Most Marketers Miss About Millennials: Big Changes for Gen Y ...
Forbes
Picture your “typical” millennial. Young, tethered to social media, still living at home. New data reveals that not only is this picture wrong—it's obsolete. The digitally native generation that helped elect Barack Obama, embraces equal marriage ...

and more »

Adweek

Radius Raises $54.7 Million To Transform Marketing Intelligence
TechCrunch (blog)
It's easy to say that most executives in the $50 billion world of business-to-business marketing would kill for a tool that can analyze customer data and figure out exactly who to market to and when to pitch them. San Francisco-based Radius has raised ...
Marketing Software Company Radius Secures $55M in FundingAdweek
Facebook vet raises $54.7 million for data science business marketing platformSan Francisco Business Times (blog)
Radius Raises $54.7M to Automate Marketing Using Big DataDow Jones Bankruptcy & Debt (subscription)

all 12 news articles »

Wall Street Journal

NFL Picks Female Executive as Marketing Chief
Wall Street Journal
The National Football League picked a female advertising executive as its new chief marketing officer as the league confronts a mounting backlash from sponsors and the public over its handling of domestic- and child-abuse scandals involving players.
NFL names Dawn Hudson Chief Marketing OfficerNFL.com
NFL Names Pepsi Veteran Dawn Hudson As Its New Chief Marketing OfficerVariety
Former Pepsi Exec Dawn Hudson To QB NFL MarketingMediaPost Communications
TheWrap -Sacramento Bee -Pro Player Insiders
all 31 news articles »

The Guardian (blog)

Six things CEOs want from their marketing teams in a digital age
The Guardian (blog)
The discipline of marketing is becoming increasingly complex. It's also becoming more and more technical, along with the rise in importance, and continued proliferation of, new marketing platforms, techniques and technologies. This means it's all too ...


Adweek

Next-Gen Social Analytics Are Transforming Digital Marketing
Adweek
It wasn't so long ago that social media analytics meant looking at one-off engagements—fans, followers, likes—and using this info to make major campaign decisions. That was the first generation of social marketing. Today, we're entering the third ...
CMO Council: CMO/CIO friction inhibiting digital marketing innovationCMO

all 4 news articles »

Inside Facebook

SPMD Kenshoo named top social media marketing solution by Internet Retailer
Inside Facebook
Kenshoo, a Facebook Strategic Preferred Marketing Developer, has been named the top search engine marketing and social media marketing solution provider in Internet Retailer's “2015 Leading Vendors to the Top 1000.” Kenshoo clients Drs. Foster and ...

and more »

Business 2 Community

The Ultimate Cheat Sheet On Inbound Marketing: A Guide For Marketing ...
Business 2 Community
The idea behind inbound marketing is that buying patterns have changed. 15 years ago prospects needed you to give them information about your products and services. Now, they conduct a lot of background research on their own, with 60% of the buying ...
SmartBug Media Hires Inbound Marketing Veteran and HubSpotter Andrew MaceyMarketwired (press release)

all 4 news articles »

947 companies in 43 categories part 2: The crowded marketing tech landscape ...
VentureBeat
Remember Scott Brinker's massive marketing technology infographic, which attempted to show the massive growth of the marketing technology landscape? Brinker showed how the industry grew from perhaps 100 companies in 2011 to 350 a year later, to a ...

and more »

Forbes

B2Bs Must Shift To Support The Mobile Marketing Conundrum
Forbes
If the predictions are right, and I suspect they are, 2014 is the year where mobile Internet usage surpassed the desktop. So all of those people walking down the street with their heads down looking at their phone have now officially surpassed those ...


Audi, Chevy, Lincoln plan bigger marketing outlays to support '15 launches
Automotive News
From left: Matt VanDyke, director of Global Lincoln; Loren Angelo, director of marketing at Audi of America; Tim Mahoney, chief marketing officer of Chevrolet; and Vinay Shahani, vice president of marketing at Volkswagen of America, chat with ...

Google News
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Making the Intangible Real

How do you make the intangible real? How do you... Read More

Marketing Planning - Preparation and Accountability

We all know the saying, "Failing to plan (prepare) is... Read More

Powerful Direct Marketing Numbers

Direct Marketing works!Why? It works because it's personal. It carries... Read More

Direct Marketing: Overlooked, Underappreciated, and Unstoppable

Every business needs customers, but more importantly every business needs... Read More

Have You Captured Me Today?

There are many Web sites I visit every day and... Read More

The Most Important Marketing Principles of All Time

As you have probably experienced there is a lot of... Read More

Fundraising Letter Envelopes: How To Make Them Irresistible

Readers spend only a few seconds deciding the fate of... Read More

Budget Your Branding

It is very important to regularly monitor your advertising activities... Read More

Trade Show Promotional Products ? Boosting Booth Traffic

I was about seven or eight years old when I... Read More

Bedroom Marketing

Hopefully we are all adults here, so let's talk about... Read More

Directional (Not Direct) Marketing

Those who believe the web is not a direct response... Read More

Newsletters - A Great Way to Build Business Relationships

This is an excellent way to grow your business using... Read More

How to Use Your Newsletter to Research Your Market

A few decades ago, in the early days of automatic... Read More

Are You Sabotaging Your Marketing Success?

What?!? Sabotage your own success? Who would do that? Well,... Read More

Promotional Freebies

What's a promotional freebie? A promotional freebie is something you... Read More

Sell More Online By Offering a Big Fat BONUS!

I don't know about you, but I secretly love watching... Read More

Marketing is More Than a Token Process

"Necessity is the mother of invention!" The first time I... Read More

Get FREE Web Tips From Your Competition

I knew this one would get your attention. How can... Read More

Hold Onto What Youve Got

You probably spend a great deal of your time looking... Read More

How To Market A Seminar

Have you ever left a seminar thinking: "I could have... Read More

Secret of Strategy - Part 2

How to Create Strategies That Work In Today's Markets. Of... Read More

How to Get a 100% Return on Your Marketing Investment Guaranteed!

One of the most effective ways to market your products/services... Read More

Target Market - 3 Big Reasons You Need To Know Yours

Rule Number One when writing marketing materials is "Know Your... Read More

Every Days a Holiday!

You probably know that February 2nd is Groundhog Day. But... Read More

3 High-Impact Fixes For Your Marketing Woes

How many times has your competitor gotten one over on... Read More