In Sickness And In Health

I recently drove by a business that had a sign out front that read "Closed due to illness". This meant that the cash flow would stop until the owner was able to return to work.Even worse, the business would not be able to generate revenue for the owner when it... Read More

Marketing on a Budget

A successful marketing plan doesn't have to include an athletic superstar, prime-time placement, state-of-the-art computer graphics or a massive budget. Being resourceful and smart can be just as effective. Business promotion doesn't have to cost a fortune. Often, it's the personal touch that seals the deal. Here are ideas... Read More

10 Powerful Marketing Tips

1. Print your best small ad on a postcard and mail it to prospects in your targeted market. People read postcards when the message is brief. A small ad on a postcard can drive a high volume of traffic to your web site and generate a flood of sales leads... Read More

Customer Lifetime Value - The Key To Maximizing Your Profits!

The greatest asset to your business is your Customer, specifically, your Customer Lifetime Value.In my many years in Sales and Marketing, I've met many CEOs and business owners who don't have much clue as to what Customer Lifetime Value is, much less its importance and the impact it has on... Read More

Write Articles WITHOUT Writing!

Face it, writing any article can be a tedious and time consuming task for a beginner or even an expert writer. Here are four ways to make writing articles a lot easier: 1) Use My Articles - You could add your own name, resource box and web site link to... Read More

Five Mistakes Absolutely Guaranteed to Drive Away Your Best Clients

We all work hard to attract even one paying client. In fact, we work hard to attract serious inquiries. Yet amazingly, many business owners seem determined to drive away business! Every example cited here is based on true, thoroughly documented experiences, with both newbie business owners and five-star marquee players.1.... Read More

Turning The Casual Scanner Into A Buyer

The world is full of scanners. Most people simply scan the page to see if anything piques their interest, rather than reading the ads, sales letters, or web copy. That's why you should ensure that your copy is scanner friendly. That means placing headlines,... Read More

Direct Mail

Do you have a website? A Web Newsletter? A mailing list of e-mail addresses for customers? Do you track and test everything? You can use the web to get sales in lots of exciting ways which are dependant on technology that's available at the time. Whether you budget is Ł600... Read More

Top 10 Marketing Pitfalls

Ten Marketing Pitfalls By Stuart ReidIf you want to make it BIG in Internet Marketing you need avoid some common mistakes. Here's a list of the top ten Pitfalls that catch out beginner Marketers (and many established ones too!).The problem is you don't realise you have fallen into one of... Read More

What Does It REALLY Take to Be Making 6-Figures as a Service Professional?

Over the past 30 years, I've read so much on how to makemoney that I know I can write a series of books on thetopic, books that would cut through the junk and you don'thave to buy 101 things for each area. Most of the information repeats itself -- same... Read More

In The News:


TechCrunch

Startup Marketing And How Emotion Drives Customer Action
TechCrunch
Put down the calculator and ignore the data for a second. Contrary to popular belief, startup marketing is not all about quantitative metrics and growth hacking. It's time to start mapping out what creates a connection between you and your customer ...


15 Google Analytics Tricks To Maximize Your Marketing Campaign
Forbes
Google Google Analytics is the most popular free tool you can use to measure the success of your inbound marketing efforts. With it, you can view the volume of your website traffic, track where your users are coming from and where they're going, and ...


We're All Marketers Now: The Growing Power Of Social Media And Search ...
Forbes
Digital marketing is a science. We should all have realised by now that in the world of online, nothing happens by chance. Every GIF, Vine, video or comment that we see is most likely the result of somebody somewhere's social media marketing strategy.


The Top 7 Content Marketing Trends Dominating 2014
Forbes
Content marketing, as a way to reach an increasingly wary audience, shows no signs of slowing down in 2014. Rather than using outdated, traditional methods of outbound marketing, businesses are finding that content marketing attracts customers and ...
How Marketing Can Collaborate with Sales to Create Engaging ContentBusiness 2 Community
UK B2B marketers predict 87% revenue growth over the next yearInternetRetailer.com

all 13 news articles »

Marketing: The Corporate World's Least-Happy Function
Forbes
Take a look at the data below and spot the alarming trend. These “intent to stay” trends are from CEB's longitudinal study of employee engagement. We've been running this study for over a decade, surveying tens of thousands of workers. “Intent to stay ...


BusinessNewsDaily

Boost In-Store Sales with Facebook's Marketing Guide
BusinessNewsDaily
Advertising on Facebook is one of the easiest and most effective ways to reach new and potential customers. If you're a retailer looking to boost foot traffic using social media marketing, Facebook can help. This week, the social media giant published ...
The 6 Step Social Media Marketing Strategy Plan For Your BusinessBusiness 2 Community
10 online marketing statistics from this weekEconsultancy (blog)
9 Inexpensive Ways to Get Your Business Noticed OnlineCIO

all 23 news articles »

Wall Street Journal

Bombardier Replaces Commercial Aircraft Marketing Vice President
Wall Street Journal
Vice president of commercial aircraft marketing Philippe Poutissou left the company yesterday, along with an additional commercial operations director as part of broader changes to the marketing division, according to a person familiar with the change.
Bombardier replaces CSeries marketing executiveFlightglobal

all 45 news articles »

5 Steps to Creating a Powerful Content Marketing Strategy
Huffington Post (blog)
The basic strategy of content marketing requires you to have a clear vision of your business objective. This will help you create viable web content strategies for engaging both your target customers as well as search engines -- helping you generate ...

and more »

Tesla Scores Again With “Interactive” Marketing
CleanTechnica
We hope the above “interactive” ad for a Tesla Model S captures your attention, too. It's one of three that have been making the rounds on the internet for the past 24 hours or so. Okay, what's Tesla got, in the way of corporate marketing, that Nissan ...

and more »

Lawfuel

Get Real With Law Firm Marketing — 5 Observations
Above the Law
Slick marketeers, snake-oil salesmen, racketeers, office assistants… Some lawyers believe marketing is not a valid profession or discipline. That's B.S.. Legal marketers are misunderstood at best and completely maligned at worst. As a legal industry ...
5 Key Law Firm Marketing Facts Lawyers Need to KnowLawfuel

all 2 news articles »
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Marketing Tips- Who Are You Competing With?

Before you can market, you need to know who you... Read More

Mark Twain?s Great Marketing Idea

To tell you the truth (and about 53% of this... Read More

GoogSpy: Business Counter Intelligence for Everyone

So, you want to know what your competitors are up... Read More

Eliminate Your Competitors With 2 Simple Steps

In business, having competitors goes with the territory. There's almost... Read More

Marketing Person You Think You Arent

Have you thought about starting your own business? Have you... Read More

Trigger Button Marketing

Sometimes, experiencing bleak sales is a matter of failing to... Read More

Key Marketing Strategy - You Need To Stay Visible!

If you want to get consistent results from your marketing,... Read More

Fundraising Renewal Letters: Four Goals to Strive For With Each One You Write

In the fundraising profession, appeal letters that you mail to... Read More

Nine Advance Networking Skills for Seasoned Networkers

A seasoned networker knows the real meaning of networking --... Read More

The Greatest Business Tips are FREE

The best way for someone to hang on to a... Read More

Qualify Prospects Using Direct Mail Marketing

When a prospect responds to your lead generation sales letter,... Read More

Telemarketers Dont Like Them? Heres An Idea For Ya!

Telemarketers... ooohhh... I'll bet we've all got a nice story... Read More

First Steps to Developing a Marketing Plan

Direct Mail . . . Newspaper . . . Radio... Read More

Top 5 Tips For Media Selection

Marketers have a wide variety of media at their disposal.... Read More

Is Your Company A Member Of The Community?

One particularly hot south Texas day, I was making a... Read More

Quiz: Where is Your Marketing Message?

Wondering if your marketing message is dancing in the spotlight... Read More

How to Convey Trustworthiness in Direct Mail Marketing Sales Letter

A person or business that might buy from you is... Read More

E-commerce : The Bottom of Pyramid Approach

For centuries and most of the decades in the 20th... Read More

Marketing Lessons from Santa

If a nonexistent man can change the world and millions... Read More

Mortgage Marketing - How to Earn More Business From Realtors®

Is your marketing strategy getting the results you desire?Mailing postcards,... Read More

5 Tips for Getting the Most out of Exhibiting at Trade Shows

Exhibiting at trade shows can be a cost-effective way to... Read More

Marketing - The One Marketeer

I'm regularly asked to speak to people, that have either... Read More

Catalogs are Selling Machines

If you've got a mailbox, you're no doubt aware of... Read More

Marking Your Territory

We all know the familiar adage "if it walks like... Read More

Loan Officer Websites: Your Marketing Hub to Magnetize Realtors

Too many loan officer websites look like congested intersections, information... Read More