In Sickness And In Health

I recently drove by a business that had a sign out front that read "Closed due to illness". This meant that the cash flow would stop until the owner was able to return to work.Even worse, the business would not be able to generate revenue for the owner when it... Read More

Marketing on a Budget

A successful marketing plan doesn't have to include an athletic superstar, prime-time placement, state-of-the-art computer graphics or a massive budget. Being resourceful and smart can be just as effective. Business promotion doesn't have to cost a fortune. Often, it's the personal touch that seals the deal. Here are ideas... Read More

10 Powerful Marketing Tips

1. Print your best small ad on a postcard and mail it to prospects in your targeted market. People read postcards when the message is brief. A small ad on a postcard can drive a high volume of traffic to your web site and generate a flood of sales leads... Read More

Customer Lifetime Value - The Key To Maximizing Your Profits!

The greatest asset to your business is your Customer, specifically, your Customer Lifetime Value.In my many years in Sales and Marketing, I've met many CEOs and business owners who don't have much clue as to what Customer Lifetime Value is, much less its importance and the impact it has on... Read More

Write Articles WITHOUT Writing!

Face it, writing any article can be a tedious and time consuming task for a beginner or even an expert writer. Here are four ways to make writing articles a lot easier: 1) Use My Articles - You could add your own name, resource box and web site link to... Read More

Five Mistakes Absolutely Guaranteed to Drive Away Your Best Clients

We all work hard to attract even one paying client. In fact, we work hard to attract serious inquiries. Yet amazingly, many business owners seem determined to drive away business! Every example cited here is based on true, thoroughly documented experiences, with both newbie business owners and five-star marquee players.1.... Read More

Turning The Casual Scanner Into A Buyer

The world is full of scanners. Most people simply scan the page to see if anything piques their interest, rather than reading the ads, sales letters, or web copy. That's why you should ensure that your copy is scanner friendly. That means placing headlines,... Read More

Direct Mail

Do you have a website? A Web Newsletter? A mailing list of e-mail addresses for customers? Do you track and test everything? You can use the web to get sales in lots of exciting ways which are dependant on technology that's available at the time. Whether you budget is Ł600... Read More

Top 10 Marketing Pitfalls

Ten Marketing Pitfalls By Stuart ReidIf you want to make it BIG in Internet Marketing you need avoid some common mistakes. Here's a list of the top ten Pitfalls that catch out beginner Marketers (and many established ones too!).The problem is you don't realise you have fallen into one of... Read More

What Does It REALLY Take to Be Making 6-Figures as a Service Professional?

Over the past 30 years, I've read so much on how to makemoney that I know I can write a series of books on thetopic, books that would cut through the junk and you don'thave to buy 101 things for each area. Most of the information repeats itself -- same... Read More

In The News:


blogs.hbr.org (blog)

6 Reasons Marketing Is Moving In-House
blogs.hbr.org (blog)
A new research report from the Society of Digital Agencies finds that in the past year there has been a dramatic spike in the number of companies who no longer work with outside marketing agencies — 27 percent, up from 13 percent in the previous year.


BetaBoston

HubSpot fires marketing chief, sanctions CEO over incident involving book ...
BetaBoston
HubSpot, one of the area's hottest tech companies, fired its top marketing executive for attempting to obtain a draft of a forthcoming book about the company apparently written by a former employee and billed as his “Misadventure in the Startup Bubble.”.
Boston's HubSpot Axes Marketing Exec Due to Potential Book DealXconomy
HubSpot Appoints Kipp Bodnar as Chief Marketing OfficerMarketWatch

all 36 news articles »

Android Police

Editorial: If OnePlus Will Basically Just Lie With Marketing Slogans, We Have ...
Android Police
OnePlus is easily the world's most controversial smartphone company, and that's for good reason: they actively bring that controversy upon themselves. And they know they do. Case in point: the OnePlus 2's so dumb I can't believe it but yes I can ...

and more »

Wells Fargo to End Some Marketing Ties With Home Builders and Brokers
New York Times
One of the nation's largest mortgage lenders, Wells Fargo announced on Thursday that it was ending all mortgage marketing services and desk rental agreements with builders and real estate brokers. These arrangements are widespread throughout the ...

and more »

Indianapolis Star

Indy lands another big-time digital marketing headquarters
Indianapolis Star
In a move likely to boost Indiana's reputation as a hotbed for digital marketing technology, an Austrian company plans to locate its North American headquarters Downtown. The company, called Emarsys, plans to announce Friday morning it will spend $3.2 ...
Global Digital Marketing Company Opens Americas Headquarters in 'Midwest's ...Business Wire (press release)

all 6 news articles »

Bloomberg

BMW Revamps China Marketing to Focus Less on Status
Bloomberg
BMW AG will increase spending on online marketing in China and emphasize its technology as part of efforts to target younger buyers, who care more about the latest features than the emblem as a status symbol. The world's largest premium-car brand will ...

and more »

Unbundled Software and the Golden Age of Marketing
Entrepreneur
Twenty years ago software sales looked like a conga line of steak dinners and cocktails. Enterprise giants like IBM and Cisco would spend months chumming prospective customers to push suite solutions that promised to solve every problem at a steep ...


Slick for-profit college marketing is starting to backfire
Washington Post (blog)
Sherrod Brown (D-Ohio) introduced legislation to ban colleges from using federal student grants and loans for advertising, marketing or recruitment. While the bill covers all colleges and universities, Brown said it is largely aimed at preventing for ...

and more »

Forbes

Why You Need To Diversify Your Marketing
Forbes
Once a company finds their marketing channel where they can achieve traction, it is incumbent upon that company to seek out and establish and second, third, or fourth effective marketing channel. Otherwise a slight shift in the marketing landscape can ...


Agile marketing in the age of the customer (webinar)
VentureBeat
Join us for this live webinar on Tuesday, September 1 at 10 a.m. Pacific, 1 p.m. Eastern. Register here for free. Say the word agile and the immediate association is dev teams. The very folks that are often at odds with their creative marketing colleagues.

Google News
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