In Sickness And In Health

I recently drove by a business that had a sign out front that read "Closed due to illness". This meant that the cash flow would stop until the owner was able to return to work.Even worse, the business would not be able to generate revenue for the owner when it... Read More

Marketing on a Budget

A successful marketing plan doesn't have to include an athletic superstar, prime-time placement, state-of-the-art computer graphics or a massive budget. Being resourceful and smart can be just as effective. Business promotion doesn't have to cost a fortune. Often, it's the personal touch that seals the deal. Here are ideas... Read More

10 Powerful Marketing Tips

1. Print your best small ad on a postcard and mail it to prospects in your targeted market. People read postcards when the message is brief. A small ad on a postcard can drive a high volume of traffic to your web site and generate a flood of sales leads... Read More

Customer Lifetime Value - The Key To Maximizing Your Profits!

The greatest asset to your business is your Customer, specifically, your Customer Lifetime Value.In my many years in Sales and Marketing, I've met many CEOs and business owners who don't have much clue as to what Customer Lifetime Value is, much less its importance and the impact it has on... Read More

Write Articles WITHOUT Writing!

Face it, writing any article can be a tedious and time consuming task for a beginner or even an expert writer. Here are four ways to make writing articles a lot easier: 1) Use My Articles - You could add your own name, resource box and web site link to... Read More

Five Mistakes Absolutely Guaranteed to Drive Away Your Best Clients

We all work hard to attract even one paying client. In fact, we work hard to attract serious inquiries. Yet amazingly, many business owners seem determined to drive away business! Every example cited here is based on true, thoroughly documented experiences, with both newbie business owners and five-star marquee players.1.... Read More

Turning The Casual Scanner Into A Buyer

The world is full of scanners. Most people simply scan the page to see if anything piques their interest, rather than reading the ads, sales letters, or web copy. That's why you should ensure that your copy is scanner friendly. That means placing headlines,... Read More

Direct Mail

Do you have a website? A Web Newsletter? A mailing list of e-mail addresses for customers? Do you track and test everything? You can use the web to get sales in lots of exciting ways which are dependant on technology that's available at the time. Whether you budget is £600... Read More

Top 10 Marketing Pitfalls

Ten Marketing Pitfalls By Stuart ReidIf you want to make it BIG in Internet Marketing you need avoid some common mistakes. Here's a list of the top ten Pitfalls that catch out beginner Marketers (and many established ones too!).The problem is you don't realise you have fallen into one of... Read More

What Does It REALLY Take to Be Making 6-Figures as a Service Professional?

Over the past 30 years, I've read so much on how to makemoney that I know I can write a series of books on thetopic, books that would cut through the junk and you don'thave to buy 101 things for each area. Most of the information repeats itself -- same... Read More

In The News:


Forbes

5 Trends Your Marketing Team Should Budget For In 2015
Forbes
Divvying up your marketing funds isn't a fun or easy task, so you've likely pushed it off as long as possible. You've told numerous vendors, “We'll look at that for our 2015 budget,” but budget season is quickly approaching — and you need to make a ...


The Guardian (blog)

Marketing agencies have completely missed the potential of digital
The Guardian (blog)
I believe we've accomplished nothing with new technology in marketing. We've missed the entire point of it all; we've taken the revolutionary power of digital and found a way to adapt it to what we had. It's always been this way because paradigm shifts ...


The content marketing trends your business should be implementing
The Next Web
Through proper content marketing, businesses can build their brand, raise awareness, and engender trust. This type of marketing positions businesses as credible and reliable information sources. Sharing and promoting content related to your particular ...

and more »

12 Essential Elements of a Social Media Marketing Strategy
Business 2 Community
12 Essential Elements of a Social Media Marketing Strategy image 12 Steps for a Successful Social If you want to attract and engage social-media fans and followers — and convert them into paying customers — you need to map out a clear, goal-oriented ...


Huffington Post

Top 5 Marketing Tips for Indie Authors
Huffington Post
My fellow writers often ask my advice on various aspects of writing and publishing, not because I've enjoyed great success (though I have enjoyed moderate success), but because I've tried just about everything. I've run discount promotions, blog tours ...


Forbes

How Digital Marketing Is Destroying Your Business
Forbes
I'm always up for a good Lewis Black-style rant. So pretend that I'm practically shouting this to you in his inimitable I'm-about-to-have-a-stroke way. Digital Marketing, and its current volume-based practices, are just about the worst things you can ...

and more »

Jamaica Gleaner

Michelle Cunningham: Marketing in aid of youths
Jamaica Gleaner
When you think of marketing, branding a product or finding a niche market for it may be the first thing that comes to mind. But Michelle Cunningham is more than a marketing executive. She is using her skills to help young people find their place in ...


6 Tools To Jump Start Your Video Content Marketing
Forbes
Content marketing is more than a trend. It's here to stay. The only thing that seems to have changed as the technique has evolved is the media through which marketers reach out to customers. Content marketing has moved from social media and blogs to ...

and more »

10 Reasons Perry Belcher Dominates Digital Marketing
Huffington Post
Anyone vaguely familiar with online marketing knows this is a very broad question, and the answer would have to be a general mindset-related coaching response, which would hopefully guide the person asking the question towards establishing the right ...

and more »

The Inquisitr

WHO: Aggressive Marketing Of Energy Drinks To Youth Needs Regulation
The Inquisitr
Last week, Inquisitr reported that the World Health Organization (WHO) is quickly considering energy drink consumption a public health threat, and the WHO also believes that aggressive marketing campaigns towards children, teens, and young adults needs ...

Google News
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Write Better Web Content

If you're reading this article, chances are that you, like... Read More

Tricks of the Trade: Design your Booth for Maximum Impact

The fight for your customer's attention at a tradeshow has... Read More

Defining Moment

Do you know your audiences? I mean really know... Read More

Standards for Dry Washing and Pressure Washing in Mobile Car Care

The industry standard for mobile washing is completing the car... Read More

4 Dynamic Marketing Tactics

Some of the simplest marketing tactics often produce the most... Read More

Postcards ? Picture Perfect Promotion

There is a simple but almost mystical law which governs... Read More

Grab Your Audience by Focusing on Benefits

Have you ever chosen to pay attention to someone just... Read More

5 Tips to Help You Identify WHO To Market To

If you have your own small business, it's important to... Read More

Making More With Existing Clients

Have you ever put on a jacket you haven't worn... Read More

Dont Think Like A Package Designer - Think Like A Customer

Some of the most successful package introductions have come from... Read More

E-commerce : The Bottom of Pyramid Approach

For centuries and most of the decades in the 20th... Read More

What IS the Difference Between Marketing and Sales?

There seems to be a never ending argument among marketing... Read More

Don?t Put All Of Your Eggs Into One Basket

I vaguely remember a particular story from my childhood. It... Read More

Developing a Contact List- Part One

One of the most essential things to successful networking is... Read More

An Example of Understanding Consumer Thinking

A church in my community provided me with one of... Read More

Boost Profits: Market to the Gay Community

Research shows that the gay and lesbian market is worth... Read More

How to Successfully Promote your Business to an International Audience

Breaking into the international marketplace can catapult a company into... Read More

The Most Powerful Marketing Weapon Ever Invented

It was probably first discovered out there in the caves... Read More

Matrix Web Sites - Scam or NOT?

While I am not talking about the movie "Matrix", you... Read More

When The Stars Align - Choosing the Right Entertainment

Savvy event producers follow the Golden Rule: know thy audience.... Read More

Marketing Messages: Your 10 Most Important Business Principles

As a self-employed professional, you have two basic strategies for... Read More

Marketing Apathy Solutions: 10 Solutions for Overcoming Apathy Beginning Today

Are you suffering from feelings of indifference or a lack... Read More

No One Gives A Damn About Your Business. Unless You Give em A Reason To

The good news is that there are thousands of people... Read More

Web Site Marketing Strategy: 8 Ways To Increase The Perceived Value Of Your Freebies

It is a well known web site marketing strategy: To... Read More

Business to Business Direct Mail Sales Letters Need an Offer (and Heres Why)

In direct mail, the offer is the incentive or reward... Read More