In Sickness And In Health

I recently drove by a business that had a sign out front that read "Closed due to illness". This meant that the cash flow would stop until the owner was able to return to work.Even worse, the business would not be able to generate revenue for the owner when it... Read More

Marketing on a Budget

A successful marketing plan doesn't have to include an athletic superstar, prime-time placement, state-of-the-art computer graphics or a massive budget. Being resourceful and smart can be just as effective. Business promotion doesn't have to cost a fortune. Often, it's the personal touch that seals the deal. Here are ideas... Read More

10 Powerful Marketing Tips

1. Print your best small ad on a postcard and mail it to prospects in your targeted market. People read postcards when the message is brief. A small ad on a postcard can drive a high volume of traffic to your web site and generate a flood of sales leads... Read More

Customer Lifetime Value - The Key To Maximizing Your Profits!

The greatest asset to your business is your Customer, specifically, your Customer Lifetime Value.In my many years in Sales and Marketing, I've met many CEOs and business owners who don't have much clue as to what Customer Lifetime Value is, much less its importance and the impact it has on... Read More

Write Articles WITHOUT Writing!

Face it, writing any article can be a tedious and time consuming task for a beginner or even an expert writer. Here are four ways to make writing articles a lot easier: 1) Use My Articles - You could add your own name, resource box and web site link to... Read More

Five Mistakes Absolutely Guaranteed to Drive Away Your Best Clients

We all work hard to attract even one paying client. In fact, we work hard to attract serious inquiries. Yet amazingly, many business owners seem determined to drive away business! Every example cited here is based on true, thoroughly documented experiences, with both newbie business owners and five-star marquee players.1.... Read More

Turning The Casual Scanner Into A Buyer

The world is full of scanners. Most people simply scan the page to see if anything piques their interest, rather than reading the ads, sales letters, or web copy. That's why you should ensure that your copy is scanner friendly. That means placing headlines,... Read More

Direct Mail

Do you have a website? A Web Newsletter? A mailing list of e-mail addresses for customers? Do you track and test everything? You can use the web to get sales in lots of exciting ways which are dependant on technology that's available at the time. Whether you budget is £600... Read More

Top 10 Marketing Pitfalls

Ten Marketing Pitfalls By Stuart ReidIf you want to make it BIG in Internet Marketing you need avoid some common mistakes. Here's a list of the top ten Pitfalls that catch out beginner Marketers (and many established ones too!).The problem is you don't realise you have fallen into one of... Read More

What Does It REALLY Take to Be Making 6-Figures as a Service Professional?

Over the past 30 years, I've read so much on how to makemoney that I know I can write a series of books on thetopic, books that would cut through the junk and you don'thave to buy 101 things for each area. Most of the information repeats itself -- same... Read More

In The News:


11 Marketing Wizards Share Their Best Tricks
There are no silver bullets in marketing. What makes businesses successful are scaleable and repeatable processes. A solid approach to generating consumer interest and promoting your brand will go a long way in building a profitable and sustainable ...


5 Ways A Content Marketing Campaign Can Backfire
Content marketing has seen a nice golden era, ever since Google's Panda update back in 2011 made it clear that users' and search engines' priorities were aligned with businesses who could produce the best, most interesting content. Today, content is ...

Fast Company

Square Says Its Super&Simple Email Marketing Tools Are Paying Off For Small ...
Fast Company
But the company recently shared some data with me, aggregated from all businesses that use Square Marketing. It shows ways in which the service—which has a basic free tier, but costs $15 per month per 500 contacts for full functionality—is paying ...


Marketing analytics — The secret of segment domination (webinar)
Join us for this live webinar on Wednesday, October 28 at 10 a.m. Pacific, 1 p.m. Eastern. Register now for free! When marketers talk about frankenstacks, they're referring to the labryinthian maze of solutions — aka challenges — they face in meeting ...

Going Beyond Customer-Centric Marketing
The belief is that if marketers understand what the customer does, where they go, and what content they seek, then the brand can influence the customer's purchase decision. To that end countless amounts of budget, time, and resources have been invested ...

and more »

Business 2 Community

An Operationally Sound Definition of Marketing
Business 2 Community
An operationally sound definition of marketing must include market sizing, annual planning and a marketing assessment. By answering these three questions, B2B marketers will know the size if the market opportunity, the approach needed to penetrate the ...

Ten Best Mobile App Marketing Firms Ranked in October 2015 by ...
NAPLES, FL, Oct 10, 2015 (Marketwired via COMTEX) -- The independent authority on web design and development,, has reported the ten top mobile app marketing agencies in the October 2015 edition of the recommendations ...

and more »

Search Engine Land

Test Your Social Marketing Intelligence and Win a Free Trip to Marketing Land ...
Search Engine Land
The contestant who can answer the most questions in the shortest amount of time will win the grand prize — a flight and hotel accommodations for two to Marketing Land's SocialPro conference in Las Vegas, Nevada, November 18–19, 2015. The winner will ...

and more »

Integrating marketing technologies? That's the easy part
Customer Think
There are two studies that I've come across in the past couple of weeks that have caused me to wonder if integration has become a bit of a red herring for marketers who are wrestling with the much more hairy, vicious, pointy-toothed beast of digital ...

Bend Bulletin

From ski BASE jumping to Bend marketing conference
Bend Bulletin
The conference, previously known as Bend WebCAM, is a two-day event beginning Monday at the Tower Theatre. The conference covers digital marketing topics ranging from search engine optimization to graphic design. Giraud's event is titled “The Sky's the ...

Google News
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Referrals . . .The Secret Weapon

Are you getting referrals from you customers? If not, you... Read More

13 Lessons in Marketing, Super Bowl Style

Each year, the Super Bowl provides marketers opportunity to study... Read More

Dont Let Your Business Cards End Up in the Trash

Business cards are such wonderfully creative little marketing products. Most... Read More

The Fundraising Letter PS: 25 Powerful Things To Say There (Includes Examples & Samples)

Donors read postscripts. This is a sad but important reality... Read More

Customizing Booklets By Industry or By Company

Customizing booklets can be done by industry or by company."110... Read More

What Does Your Business Address Say?

If you are operating a business from your home and... Read More

Sleigh Bells Ring...And Cash Registers, Too

During the holidays, folks everywhere shop many long hours to... Read More

Advertising Your Private Practice: Beware of the Problems-Part 1

One of the biggest mistakes coaches, counselors and other healing... Read More

Trade Show Marketing ? Getting Prepared for the Big Event

With the increase in number of tradeshows being held across... Read More

Standing Above The Crowd

In today's highly competitive business environment it is critical to... Read More

Maslows Marketing Filter

One of the basics of all marketing and advertising training... Read More

Clever Headlines Usually Flop! Are You Being Too Clever For Your Own Good?

Copywriters that try to be clever, humorous, abstract, or use... Read More

Catalogs are Selling Machines

If you've got a mailbox, you're no doubt aware of... Read More

Understanding Survey Software Features

If you take a look at the features that different... Read More

How To Make More Money

The biggest crime in small businesses today goes unnoticed by... Read More

Online Magazine Subscription Services Make Shopping Online Fun For Magazines

If recreating the old experience of subscribing to magazines by... Read More

Thinking About More Business

What does an old Russian joke have... Read More

Effective Marketing for Small Businesses

Effective marketing for the small business begins with market researchIf... Read More

Cave Paintings, Baseball and Connecting

There's no such thing as a captive audience--any of us... Read More

Why Smart People Dont Know How to Market

As an educated professional, your success is based on what... Read More

Free or Not Free ? That is the Question

You may be in business for yourself or as a... Read More

Why Your Business Need a Website

Web Presence gives your business a distince edge over your... Read More

Creating Customer Value

The purpose of business is to create and retain a... Read More

Fundamental Strategic Marketing Mistakes to Avoid

This is a pretty tough global economy and it is... Read More

Getting Your Marketing Message Across with CD Business Cards

CD Business cards allows any type of business that dynamic... Read More