In Sickness And In Health

I recently drove by a business that had a sign out front that read "Closed due to illness". This meant that the cash flow would stop until the owner was able to return to work.Even worse, the business would not be able to generate revenue for the owner when it... Read More

Marketing on a Budget

A successful marketing plan doesn't have to include an athletic superstar, prime-time placement, state-of-the-art computer graphics or a massive budget. Being resourceful and smart can be just as effective. Business promotion doesn't have to cost a fortune. Often, it's the personal touch that seals the deal. Here are ideas... Read More

10 Powerful Marketing Tips

1. Print your best small ad on a postcard and mail it to prospects in your targeted market. People read postcards when the message is brief. A small ad on a postcard can drive a high volume of traffic to your web site and generate a flood of sales leads... Read More

Customer Lifetime Value - The Key To Maximizing Your Profits!

The greatest asset to your business is your Customer, specifically, your Customer Lifetime Value.In my many years in Sales and Marketing, I've met many CEOs and business owners who don't have much clue as to what Customer Lifetime Value is, much less its importance and the impact it has on... Read More

Write Articles WITHOUT Writing!

Face it, writing any article can be a tedious and time consuming task for a beginner or even an expert writer. Here are four ways to make writing articles a lot easier: 1) Use My Articles - You could add your own name, resource box and web site link to... Read More

Five Mistakes Absolutely Guaranteed to Drive Away Your Best Clients

We all work hard to attract even one paying client. In fact, we work hard to attract serious inquiries. Yet amazingly, many business owners seem determined to drive away business! Every example cited here is based on true, thoroughly documented experiences, with both newbie business owners and five-star marquee players.1.... Read More

Turning The Casual Scanner Into A Buyer

The world is full of scanners. Most people simply scan the page to see if anything piques their interest, rather than reading the ads, sales letters, or web copy. That's why you should ensure that your copy is scanner friendly. That means placing headlines,... Read More

Direct Mail

Do you have a website? A Web Newsletter? A mailing list of e-mail addresses for customers? Do you track and test everything? You can use the web to get sales in lots of exciting ways which are dependant on technology that's available at the time. Whether you budget is £600... Read More

Top 10 Marketing Pitfalls

Ten Marketing Pitfalls By Stuart ReidIf you want to make it BIG in Internet Marketing you need avoid some common mistakes. Here's a list of the top ten Pitfalls that catch out beginner Marketers (and many established ones too!).The problem is you don't realise you have fallen into one of... Read More

What Does It REALLY Take to Be Making 6-Figures as a Service Professional?

Over the past 30 years, I've read so much on how to makemoney that I know I can write a series of books on thetopic, books that would cut through the junk and you don'thave to buy 101 things for each area. Most of the information repeats itself -- same... Read More

In The News:


Forbes

'Supergirl' Pilot Leak: Theft Or CBS Marketing Ploy?
Forbes
This is a case of one episode leaking before there's even a legitimate marketing campaign to be spoken for. Any damage the release of the pilot could have done to viewership is going to off-set by the fact that it's most likely going to be screened at ...

and more »

WCPO

9 Q&A: Making high-tech marketing simple is Venn's diagram for success
WCPO
Steffan Howey is co-founder and CEO of Venn. The startup, part of the Brandery business incubator in Over-the-Rhine, hopes to help businesses market through high-tech methods without needing high-tech staff. Photo provided. Copyright 2015 Scripps ...


Forbes

When Don Draper Died, Customer Service Became The New Marketing
Forbes
Here's what I mean: Once upon a time, you could guarantee success for your product or service if you just slathered on the mass-marketing real thick. You could hire a real-life version of Don Draper or Peggy Olson and have them add that that coating of ...

and more »

Is the MLS still the most crucial marketing tool?
Inman.com
A real estate environment without the MLS would be equivalent to the Wild West, where listing brokers each hold their own properties for sale, marketing them to buyers directly. Other brokers with buyers would have to figure out what inventory is for ...

and more »

TechCrunch

Korea's Yello Mobile Buys Influencer Marketing Firm Gushcloud
TechCrunch
Yello Mobile, the Korean company that gobbled up 61 companies last year and recently raised $100 million, is always hungry for acquisitions, and it's back at the table again after picking up Gushcloud, a Singapore-based influencer marketing platform ...
Korea's Yello Digital Marketing Group buys majority stake in Gushcloud in ...The Straits Times
Singapore's social media marketing company Gushcloud in multi-million dollar ...AsiaOne
Gushcloud acquired by South Korea's Yello Digital MarketingTODAYonline
Marketing Interactive -THE BUSINESS TIMES
all 16 news articles »

CIO

Twitter Cards are key to social media marketing
CIO
Twitter Cards enable developers for brands, publishers and other businesses to add photos, videos and a richer media experience to tweets. Marketers see them as a tool to boost their business in varying ways while users just see the better experience ...


blogs.hbr.org (blog)

Health Care Transparency Should Be About Strategy, Not Marketing
blogs.hbr.org (blog)
Health care organizations need to re-think their concept of strategy to thrive in a marketplace driven by competition on value – how well they improve patient outcomes and reduce costs. That re-thinking begins with clarifying what the organizations are ...


VentureBeat

Marketing automation yields real value, yet is hard to choose and implement
VentureBeat
Enterprise companies tackle mobile marketing automation slightly differently—and that's why they're on top. Register today for this free VB Insight webinar with AEG's VP of Social and Marketing on May 28th.

and more »

Blue Bell must show remorse, marketing experts say
WMC Action News 5
Brian Ellis, who specializes in crisis management for full-service marketing company PadillaCRT, said Blue Bell has quality control issues that must be addressed first. Everyone must understand the critical nature of safety so they can create a culture ...

and more »

Atlanta Journal Constitution (blog)

Metro Atlanta Chamber unveils regional marketing campaign
Atlanta Journal Constitution (blog)
The Metro Atlanta Chamber and local elected and economic development officials on Thursday formally unveiled a new marketing campaign to sell the Atlanta area to companies and the creative class. The program, called Choose ATL, will focus not only on ...

Google News
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CD ROM Business Cards - Offline Marketing For Online Promotion

It's a great concept, - and it has a 'cool... Read More

Dramatically Improve Your Marketing Results With These 6 Simple Steps

What if there were things you could start doing now... Read More

Marketing to Success on a ZERO Budget

TOP 10 TIPS TO GET YOU MARKETING TO SUCCESS ON... Read More

Ten Easy Marketing Tasks You Can Do NOW

Who says scientists can't market? Here are 10 easy marketing... Read More

Preventive Marketing Offers Small-Mid Sized Business Owners An Ideal Way To Maximize Their Results

As the owner of a creative services boutique - I... Read More

21 Must-Have Web Site Elements

Your Web site should be the cornerstone of your client... Read More

The Death of Product Packaging as We Know It.

It used to be you that if you had a... Read More

How Nearly Going Broke Taught Me The Value Of Niche Marketing

If you want to learn how effective Niche Marketing can... Read More

Marketing Got You Stumped?

It's not unusual for entrepreneurs to find the whole idea... Read More

The Power of because...

"Do it!", "Do it now!", or "Do it because..."Which of... Read More

Secret of Strategy - Part 1

A step-by-step guide to creating a growth strategy... Read More

Too Much To Do: Four Keys to Effective Delegating

Never tell people how to do things. Tell them what... Read More

Meaning and Marketing - The Eye of the Storm

It's 1954. Yes, Mrs. Patricia Smith has been a good... Read More

Marketing Strategy - Spell Out Your Unique Value

I attended a "Sales Focus" seminar a few years back... Read More

Developing a Contact List- Part One

One of the most essential things to successful networking is... Read More

Discover the Winning Marketing Strategy Secrets of Donald Trump Apprentice Wanna-bes

The highly entertaining Donald Trump's search for an apprentice turned... Read More

What Does Your Logo Color Say About Your Business?

And not only your logo, but also your website, your... Read More

Write Articles WITHOUT Writing!

Face it, writing any article can be a tedious and... Read More

Do You Really Need a Brochure?

The phone rings. Good news... it's a potential client. You... Read More

Customizing Booklets By Industry or By Company

Customizing booklets can be done by industry or by company."110... Read More

How To Start With Absolutely Nothing And Create Wealth online in 30 days or less.

Without a doubt, if you asked me, Shane if there... Read More

How Much Is Your Popcorn Worth? Powerful Lessons In Marketing & The Psychology Of Selling - Part 1

In the following 'special report,' I will reveal some very... Read More

Most Wanted Response... How To Make It Work

"When I walked into the grocery store last Saturday, I... Read More

Quiz: Where is Your Marketing Message?

Wondering if your marketing message is dancing in the spotlight... Read More

A Common - Yet Easily Avoidable - Marketing Mistake

December is a month in which many organizations make plans... Read More