In Sickness And In Health

I recently drove by a business that had a sign out front that read "Closed due to illness". This meant that the cash flow would stop until the owner was able to return to work.Even worse, the business would not be able to generate revenue for the owner when it... Read More

Marketing on a Budget

A successful marketing plan doesn't have to include an athletic superstar, prime-time placement, state-of-the-art computer graphics or a massive budget. Being resourceful and smart can be just as effective. Business promotion doesn't have to cost a fortune. Often, it's the personal touch that seals the deal. Here are ideas... Read More

10 Powerful Marketing Tips

1. Print your best small ad on a postcard and mail it to prospects in your targeted market. People read postcards when the message is brief. A small ad on a postcard can drive a high volume of traffic to your web site and generate a flood of sales leads... Read More

Customer Lifetime Value - The Key To Maximizing Your Profits!

The greatest asset to your business is your Customer, specifically, your Customer Lifetime Value.In my many years in Sales and Marketing, I've met many CEOs and business owners who don't have much clue as to what Customer Lifetime Value is, much less its importance and the impact it has on... Read More

Write Articles WITHOUT Writing!

Face it, writing any article can be a tedious and time consuming task for a beginner or even an expert writer. Here are four ways to make writing articles a lot easier: 1) Use My Articles - You could add your own name, resource box and web site link to... Read More

Five Mistakes Absolutely Guaranteed to Drive Away Your Best Clients

We all work hard to attract even one paying client. In fact, we work hard to attract serious inquiries. Yet amazingly, many business owners seem determined to drive away business! Every example cited here is based on true, thoroughly documented experiences, with both newbie business owners and five-star marquee players.1.... Read More

Turning The Casual Scanner Into A Buyer

The world is full of scanners. Most people simply scan the page to see if anything piques their interest, rather than reading the ads, sales letters, or web copy. That's why you should ensure that your copy is scanner friendly. That means placing headlines,... Read More

Direct Mail

Do you have a website? A Web Newsletter? A mailing list of e-mail addresses for customers? Do you track and test everything? You can use the web to get sales in lots of exciting ways which are dependant on technology that's available at the time. Whether you budget is 600... Read More

Top 10 Marketing Pitfalls

Ten Marketing Pitfalls By Stuart ReidIf you want to make it BIG in Internet Marketing you need avoid some common mistakes. Here's a list of the top ten Pitfalls that catch out beginner Marketers (and many established ones too!).The problem is you don't realise you have fallen into one of... Read More

What Does It REALLY Take to Be Making 6-Figures as a Service Professional?

Over the past 30 years, I've read so much on how to makemoney that I know I can write a series of books on thetopic, books that would cut through the junk and you don'thave to buy 101 things for each area. Most of the information repeats itself -- same... Read More

In The News:


Entrepreneur

6 Ways to Market Your Small Business for Less Than $100
Entrepreneur
For large brands with big marketing and advertising budgets, one or even several hundred dollars is just a drop in the monthly marketing budget. But for entrepreneurs and small business owners, every dollar counts – and investments need to pay off in ...

and more »

VentureBeat

6 mobile marketing strategies that need to die
VentureBeat
Mobile marketing is currently experiencing a mad dash toward the familiar and predictable. Like kids scampering to collect the candy after the piñata bursts, mobile marketers are looking to scoop up strategies they think will help them market to their ...


The single worst marketing decision you can make
The Next Web
This post has been excerpted from the best-seller Growth Hacker Marketing. Starting immediately, author Ryan Holiday will be hosting an Ask Me Anything live on TNW Academy. Click the link to ask Ryan anything you want, and he'll answer your questions ...


BostInno

How Inbound.org Could Seed the World With HubSpot-Minded Marketers
BostInno
For modern-day marketers, one mindset has risen to dominance: Content is king. In fact, a Moz study on industry trends showed that content creation is the marketing activity in highest demand right now, followed by analytics, social media marketing and ...


azcentral.com

C&A Marketing Adds SkyMall to Growing Portfolio of Iconic Brands
Business Wire (press release)
RIDGEFIELD PARK, N.J.--(BUSINESS WIRE)--C&A Marketing Inc., a leading global manufacturer, distributor and online reseller of photographic and consumer electronic equipment is adding SkyMall to its stable of iconic brands. SkyMall, which created the ...
New Jersey company buying SkyMall in bankruptcy auctionazcentral.com

all 24 news articles »

Marketing: The Missing Ingredient in Social Entrepreneurship
Huffington Post
I have been asked to teach a course in Marketing for the esteemed Master of Science in Social Entrepreneurship Program at USC. While I look at this as a great opportunity. I also recognize it is an enormous challenge. Why? Even though many profess a ...


Entrepreneur

4 Can't-Miss Mobile Marketing Best Practices
Entrepreneur
For many brands, mobile marketing remains somewhat vague and difficult to contain in the same way as traditional marketing. Here are a few best practices to help your business launch an exciting, innovative and successful mobile marketing campaign.

and more »

LocBox Expands Its Local Business Marketing Tools With Support For Facebook ...
TechCrunch
It's been more than two years since I wrote about marketing startup LocBox, but co-founder and CEO Saumil Mehta told me that the company has been busy — it's now up to 600 customers and is growing between 7 and 10 percent each month. Most of those ...


CMSWire

Oracle Fattens Its Marketing Cloud #MME15
CMSWire
"We have comprehensive solutions for any type of industry," John Stetic, vice president of products at Oracle Marketing Cloud, told CMSWire in an interview before the conference. "And the scale at which we can operate really does differentiate ourselves.
Oracle Helps Marketers Leverage Data Trapped in Different Marketing SystemsMarketWatch
Oracle bolsters Marketing Cloud to show CMOs the big pictureNetwork World
Oracle Marketing Cloud: new capabilities, new integrationsiTWire

all 38 news articles »

Entrepreneur

'Influencer Marketing' on the Rise, Study Says
Entrepreneur
The study identifies two types of strategies that marketers can use in 2015 to boost their brands online: “influencer marketing,” in which brand managers partner with people who have large followings on social media platforms, and “advocate marketing ...

Google News
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8 Lessons in Strategic Marketing A La Daddy Daycare

I bet you thought the movie "Daddy Daycare" was a... Read More

The Advantage and Consequences of New Economy Marketing

Some of the research that has been done today gives... Read More

Postcard Marketing Done Right

Say it with a post card. A well designed, colorful,... Read More

7 Tips for Successful Postcard Marketing

Simple low-cost postcards have become a valuable business tool for... Read More

Marketing To Women

Recent studies concerning the "new world of women" have been... Read More

Do You Get Attention With Your 30-Second Introduction?

I went to a networking event the other day where... Read More

Unleash the Powerful Promoter Within

Dear Friend,You're ripping me off.How? You may be thinking, "We... Read More

Make Out Marketing

What is the single biggest fear of teenagers, business owners... Read More

Todays Definition of Marketing. Has It Changed?

With the continued proliferation of the Internet, the meaning of... Read More

Brochures that Generate Sales Leads (and How to Write Them)

One rule in direct mail is that your letter sells... Read More

Perceived Value Is In The Eye Of The Beholder

Q: My partner and I are having a hard time... Read More

7 Proven Tips To Market Your Cleaning Business

Marketing your cleaning business is something that you will already... Read More

13 Lessons in Marketing, Super Bowl Style

Each year, the Super Bowl provides marketers opportunity to study... Read More

Contrarian Marketing at Benettons

Perhaps, with apologies to Dale Carnegie, we should call this... Read More

Take My Commitment (to Your Biz) Quiz!

Starting and managing a successful small business takes time, energy,... Read More

When Business Cards Arent Enough: Unusual, Unexpected, and Uncommon Networking Tips

There comes a time in every small businessperson's life when... Read More

Website Marketing: 10 Uncommon Bonuses That Will Help Make Your Product Hotly In Demand

Giving away free bonuses is an important website marketing secret... Read More

Ten Crucial Questions

Ten Crucial Questions for Your Business Future I'm... Read More

10 Effective Ice Breaking Questions

Whether you go to a Chamber of Commerce event, a... Read More

Ten Ways to Market Your Business by Doing What You Love To Do

Most business owners get so involved in the work of... Read More

Doing it with Class!

Doctors do it, hair dressers do it, and salespeople can... Read More

The Key to Success

Good business is about communication... not just what you say... Read More

Increase Repeat Business and Referrals with Direct Mail

So you have been writing mortgages like crazy now for... Read More

Are Your Prospects Walking Out on You?

After 11 years in sales, I've put together and delivered... Read More

The Beginners Mail Order Opportunity Guide

The "Mail Order" business is not a business of itself,... Read More