In Sickness And In Health

I recently drove by a business that had a sign out front that read "Closed due to illness". This meant that the cash flow would stop until the owner was able to return to work.Even worse, the business would not be able to generate revenue for the owner when it... Read More

Marketing on a Budget

A successful marketing plan doesn't have to include an athletic superstar, prime-time placement, state-of-the-art computer graphics or a massive budget. Being resourceful and smart can be just as effective. Business promotion doesn't have to cost a fortune. Often, it's the personal touch that seals the deal. Here are ideas... Read More

10 Powerful Marketing Tips

1. Print your best small ad on a postcard and mail it to prospects in your targeted market. People read postcards when the message is brief. A small ad on a postcard can drive a high volume of traffic to your web site and generate a flood of sales leads... Read More

Customer Lifetime Value - The Key To Maximizing Your Profits!

The greatest asset to your business is your Customer, specifically, your Customer Lifetime Value.In my many years in Sales and Marketing, I've met many CEOs and business owners who don't have much clue as to what Customer Lifetime Value is, much less its importance and the impact it has on... Read More

Write Articles WITHOUT Writing!

Face it, writing any article can be a tedious and time consuming task for a beginner or even an expert writer. Here are four ways to make writing articles a lot easier: 1) Use My Articles - You could add your own name, resource box and web site link to... Read More

Five Mistakes Absolutely Guaranteed to Drive Away Your Best Clients

We all work hard to attract even one paying client. In fact, we work hard to attract serious inquiries. Yet amazingly, many business owners seem determined to drive away business! Every example cited here is based on true, thoroughly documented experiences, with both newbie business owners and five-star marquee players.1.... Read More

Turning The Casual Scanner Into A Buyer

The world is full of scanners. Most people simply scan the page to see if anything piques their interest, rather than reading the ads, sales letters, or web copy. That's why you should ensure that your copy is scanner friendly. That means placing headlines,... Read More

Direct Mail

Do you have a website? A Web Newsletter? A mailing list of e-mail addresses for customers? Do you track and test everything? You can use the web to get sales in lots of exciting ways which are dependant on technology that's available at the time. Whether you budget is 600... Read More

Top 10 Marketing Pitfalls

Ten Marketing Pitfalls By Stuart ReidIf you want to make it BIG in Internet Marketing you need avoid some common mistakes. Here's a list of the top ten Pitfalls that catch out beginner Marketers (and many established ones too!).The problem is you don't realise you have fallen into one of... Read More

What Does It REALLY Take to Be Making 6-Figures as a Service Professional?

Over the past 30 years, I've read so much on how to makemoney that I know I can write a series of books on thetopic, books that would cut through the junk and you don'thave to buy 101 things for each area. Most of the information repeats itself -- same... Read More

In The News:


For marketing software firms, a white-knuckle ride (and bare-knuckle brawl)
Fortune
As a result, it's more important than ever for marketers to influence potential customers at the dawn of the sales cycle, without being too obvious. That new reality is galvanizing interest in marketing automation software that personalizes messages on ...

and more »

DailyTech

HTC taps ex-Samsung exec for marketing muscle
CNET
HTC could use the help in the marketing department, as the company continues to struggle with shrinking market share and operating losses as it consistently gets overshadowed by larger rivals Samsung and Apple. The original HTC One was largely ignored ...
HTC Hires Former Samsung Marketing ChiefWall Street Journal
HTC hires marketing exec who led Samsung to smartphone dominanceEngadget
HTC Hired One Of The Marketing Guys Responsible For Making Samsung A Big ...Business Insider
Digital Trends -VentureBeat -Mashable
all 66 news articles »

Hollywood Reporter

Nancy Kirkpatrick Out as Lionsgate, Summit Merge Marketing Operations
Variety
Lionsgate and Summit have merged their marketing divisions into one entity, it was announced Thursday, forcing the ouster of longtime Summit marketing exec Nancy Kirkpatrick, who oversaw the “Twilight” and “Divergent” campaigns at the company.
Lionsgate And Summit Combining Film Marketing Teams; …Deadline.com
Lionsgate-Summit Shake-up: Marketing Chief Nancy Kirkpatrick to ExitHollywood Reporter
After Tension, Lions Gate Consolidates Its Movie MarketingNew York Times
Los Angeles Times -The Drum -StreetInsider.com (subscription)
all 16 news articles »

Hollywood Reporter

Bryan Singer Accusations Affect Marketing Plans for Next 'X-Men,' 'Black Box'
Hollywood Reporter
The accusations aimed at the director are likely to complicate Fox's marketing efforts on its upcoming $205 million movie. And ABC has pulled promo spots that mentioned Singer's name as executive producer of its new series Black Box, which premieres ...

and more »

Affiliate Marketing Turns 20: Myths, Milestones & Momentum
Marketing Land
Myth #2: Affiliate Marketing Is A Dark Art. Some questionable behavior, especially in the go-go 1990s, cast a shadow on affiliate marketing. Over the years, however, the industry has banded together to expose bad behavior and weed out unsavory affiliates.


The Finish Line For Digital Marketing Does Not Exist
Forbes
Last weekend I was bobbing up and down in reasonably rough surf at the South Beach Triathlon in Miami Beach. Don't ask me how I did (or didn't) do in that race, but in the days after it a few things struck me as educational in ways that my middle-aged ...


Forbes

Applying Agile Methodology To Marketing Can Pay Dividends: Survey
Forbes
Marketing strategy consultancy CMG Partners today releases the results of its sixth-annual CMO's Agenda, “The Agile Advantage,” a qualitative survey assessing the role and responsibilities of the chief marketer. CMG Partners conducted interviews with ...


Surge in British companies' marketing spend points to economic recovery
The Guardian
The survey measures the strength of the media market by subtracting the percentage of marketers reporting a decrease from those reporting an increase. During the full financial year to April, a net 17% of marketing executives reported an increase ...


Book Marketing by News Hook
Huffington Post
With all that's going on in the news, all of the time, why not integrate some of the relevant media hooks into your book marketing campaign? Each media hook you find that you can relate to your topic could be a boon for your book marketing campaign.

and more »

Marketplace.org

Marketing to men with razors
Marketplace.org
When it comes to marketing products to men, it helps to play up how technologically advanced they are, says Jean-Pierre Dubé, a marketing professor at the University of Chicago Booth School of Business. "Men love inscrutable jargon," he says. And ...

and more »
Google News
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Grow Your Business By Getting Your Customers Buying From You More Often - 35 Ideas

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2 Step Marketing

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Sponsorship: A Key to Powerful Marketing

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How to Manage Your Marketing Mix

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10 Ways to Get Your Flyers Noticed

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Out of Sight, But Not Out of Mind

What's black and white and read all over? A newsletter... Read More

Brainstorming Techniques as New Product Development Strategies

When developing new products and strategies, coming up with unique... Read More

Supply And Demand And Marketing

According to Dough McCormick, Chariman and CEO of iVillage, Inc,... Read More

Think Creatively While Reinventing Your Marketing and Selling -- Its For Your Survival!

We live in a world that for many has become... Read More

Create a Blueprint for Your Success

Having a strong foundation enables you to build a thriving,... Read More

Determining Marketing Effectiveness Even If You Didnt Track

What if you've done a variety of marketing activities over... Read More

Write It and They Will Come ? 5 Ways that Written Information Products Can Help You Build Your Busin

Whether it's a downloadable report available from your website, a... Read More

Pre-Cleaning and Updating Addresses in Your Database

When you send a direct mail piece using the Addressed... Read More

Unique Selling Proposition - Your Competitive Advantage!

To capture a larger market share and be viable, sustainable... Read More

Marketing Lessons From TV?s The Apprentice

Can we actually learn a marketing lesson from reality TV?... Read More

15-Minute Marketing: Lots of Results in Little Time

Do you think you don't have enough time to market?... Read More

Where to Look for New Donors for Your Fundraising Letter Appeals

Have you ever studied your best donors and wished you... Read More

Direct Marketing ? Brand Identity Guru Tips

If your company doesn't have a direct marketing program in... Read More

Networking Events ? Lose the Fear and Gain the Benefits

"Kevin, are you saying I need to go to Networking... Read More

Love My Dentist

I love my dentist! When is the last time you... Read More

When The Stars Align - Choosing the Right Entertainment

Savvy event producers follow the Golden Rule: know thy audience.... Read More

Do You Know Where Your Marketing Dollars Are Going?

We all know the importance of marketing to increase sales... Read More