In Sickness And In Health

I recently drove by a business that had a sign out front that read "Closed due to illness". This meant that the cash flow would stop until the owner was able to return to work.Even worse, the business would not be able to generate revenue for the owner when it... Read More

Marketing on a Budget

A successful marketing plan doesn't have to include an athletic superstar, prime-time placement, state-of-the-art computer graphics or a massive budget. Being resourceful and smart can be just as effective. Business promotion doesn't have to cost a fortune. Often, it's the personal touch that seals the deal. Here are ideas... Read More

10 Powerful Marketing Tips

1. Print your best small ad on a postcard and mail it to prospects in your targeted market. People read postcards when the message is brief. A small ad on a postcard can drive a high volume of traffic to your web site and generate a flood of sales leads... Read More

Customer Lifetime Value - The Key To Maximizing Your Profits!

The greatest asset to your business is your Customer, specifically, your Customer Lifetime Value.In my many years in Sales and Marketing, I've met many CEOs and business owners who don't have much clue as to what Customer Lifetime Value is, much less its importance and the impact it has on... Read More

Write Articles WITHOUT Writing!

Face it, writing any article can be a tedious and time consuming task for a beginner or even an expert writer. Here are four ways to make writing articles a lot easier: 1) Use My Articles - You could add your own name, resource box and web site link to... Read More

Five Mistakes Absolutely Guaranteed to Drive Away Your Best Clients

We all work hard to attract even one paying client. In fact, we work hard to attract serious inquiries. Yet amazingly, many business owners seem determined to drive away business! Every example cited here is based on true, thoroughly documented experiences, with both newbie business owners and five-star marquee players.1.... Read More

Turning The Casual Scanner Into A Buyer

The world is full of scanners. Most people simply scan the page to see if anything piques their interest, rather than reading the ads, sales letters, or web copy. That's why you should ensure that your copy is scanner friendly. That means placing headlines,... Read More

Direct Mail

Do you have a website? A Web Newsletter? A mailing list of e-mail addresses for customers? Do you track and test everything? You can use the web to get sales in lots of exciting ways which are dependant on technology that's available at the time. Whether you budget is 600... Read More

Top 10 Marketing Pitfalls

Ten Marketing Pitfalls By Stuart ReidIf you want to make it BIG in Internet Marketing you need avoid some common mistakes. Here's a list of the top ten Pitfalls that catch out beginner Marketers (and many established ones too!).The problem is you don't realise you have fallen into one of... Read More

What Does It REALLY Take to Be Making 6-Figures as a Service Professional?

Over the past 30 years, I've read so much on how to makemoney that I know I can write a series of books on thetopic, books that would cut through the junk and you don'thave to buy 101 things for each area. Most of the information repeats itself -- same... Read More

In The News:


Wall Street Journal

Coca-Cola Replaces Marketing Chief
Wall Street Journal
The world's largest beverage maker said Thursday its new global marketing chief will be Marcos De Quinto, who has run its businesses in Spain and Portugal since 2000. Mr. De Quinto will head up a marketing machine that spends more than $3 billion ...
New Coca-Cola CMO Brings Global Experience To Top Marketing PostForbes
Coke Names New Marketing Chief Amid StrugglesABC News
Will new marketing guru right Coke?USA TODAY
Atlanta Journal Constitution
all 79 news articles »

Eight Top Quotes From Masters of Marketing
Forbes
Last week, I traveled to Orlando to attend the ANA Masters of Marketing Annual Conference. This event is special to me — in 2008, it served as my last keynote speech as Global Marketing Officer of Procter & Gamble. I returned to the ANA stage on ...


Facebook changing PMD program to Facebook Marketing Partners
Inside Facebook
According to sister site AllFacebook, the PMD program will switch over to Facebook Marketing Partners early 2015. Facebook Marketing Partners will be split into several different categories, which could be a welcome change from the Strategic PMD ...
Facebook Overhauling PMD Program, Which Will Be Renamed Facebook ...AllFacebook

all 2 news articles »

Forbes

How The GM Marketing Machine Failed Mary Barra
Forbes
This article is by Mark Stevens, CEO of MSCO and author of “Your Marketing Sucks.” For journalists, it's the story that keeps on giving. For GM, it's the scandal that just won't go away. The vehicle safety warning cover-up keeps reappearing on the ...


Forbes

B2B Marketing Must Focus On 1:1
Forbes
Don Peppers and Martha Rogers in their book One to One B2B: Customer Development Strategies for the Business-to-Business World have discussed how B2B companies can adapt themselves to follow the 1:1 marketing model, a strategy that is more of a ...
Mobile marketing budgets jumping 36% this year — but tools are still lackingVentureBeat
Flashback: Top 3 B2B Marketing Trends of 2014Business 2 Community

all 5 news articles »

Co.Exist

The Un&Marketing And Re&Marketing Of Whole Foods
Co.Exist
If you are like most people, you have passed by a Whole Foods Market, stopped into a Whole Foods Market, and heard the joke about Whole Paycheck, but you've never seen an advertisement for Whole Foods Market. That's because, as an organization that ...

and more »

Hollywood Reporter

20th Century Fox Marketing-Distribution Chiefs on 'Gone Girl's' Success ...
Hollywood Reporter
A year ago, the duo was elevated by Fox chief Jim Gianopulos to run worldwide marketing and distribution, overseeing 706 employees in 32 countries. Yet few in Hollywood know much about the two because they spent most of their careers overseas, ...


While Traditional TV Loses Ground, These Marketing Techniques Stand Strong
Entrepreneur
Over a year ago, my family made the decision to "cut the cord" and cancel our expensive cable subscription in favor of Internet only. Our subscription to hundreds of channels was, after all, being wasted, since our television was rarely tuned to ...

and more »

Forbes

The 'Saw' Franchise Was Triumph In Spoiler-Free Marketing
Forbes
But in a “better” world, Marvel would said superb teaser as the backbone of its marketing campaign, releasing basically nothing else beyond that 136-seconds of footage with confidence that audiences would show up. There is another way, especially when ...

and more »

Startup Marketing Conference: Running A Marketing Organization That Supports ...
iMedia Connection (blog)
For the mid-afternoon expert panel session at Startup Marketing Conference, an esteemed group of marketers and technologists discussed how to manage a marketing organization that supports sales at all sizes of business. Panelists included: Adam Metz ...

Google News
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Why Smart People Dont Know How to Market

As an educated professional, your success is based on what... Read More

Business Marketing For Consultants, Coaches, Speakers, and Trainers: How To Be Noticed and Trusted

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A Pass / Fail Test for Any New Market

If you are considering entering a new target market, with... Read More

Take a Leap! How To Take Your Business To New Heights

Take a moment to reflect on the current reality of... Read More

Knowing When To Charge More and To Charge Less

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Connecting With Your Clients

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Meaning and Marketing -- The Links

You know who you are and what you want and... Read More

10 Tips to Grow Your Business Plain & Simple

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Tradeshow Booth Cures - Living Color

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Six Secrets to Creating Successful Tourism Marketing, Websites, Ads, Tradeshow Booths, & More

If you want to substantially increase your tourism prospects and... Read More

The Lone Wolf is Blind

When Advertising, it's not always better to be the lone... Read More

5 Ways to Give Your Web Site a Big-Company Look and Feel

We all DO judge a book by its cover, and... Read More

Avoid the Duds: 10 Strategies for Selecting The Perfect Speaker

Today, more than ever, the success of meetings relies heavily... Read More

Teaming Up Marketing and Sales

The Pitchers: SalesLet's say you have a new baseball team... Read More

Secret Marketing Plan

Many people have asked me what was the secret to... Read More

How Nearly Going Broke Taught Me The Value Of Niche Marketing

If you want to learn how effective Niche Marketing can... Read More

Keeping Pace with Business Marketing

Today's business marketing rules are different than they were in... Read More

Whats Your NICHE Market ? III ?

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How to Take Your Law Firm to the Next Level

How to Take Your Law Firm to the Next Level... Read More

For Market Breakthroughs, Put Timing on Your Side

In today' s marketplace, the pressure for immediate bottom-line results... Read More

Ten Crucial Questions

Ten Crucial Questions for Your Business Future I'm... Read More

Market Your Identity

One of the most critical but overlooked parts of business... Read More

10 Proven Ways To Accelerate Your Profits

1. Make copies of your web site in many different... Read More

Mortgage Marketing - Viral-Email, Referral Marketing Strategy

This is a devastatingly powerful way to extend your marketing... Read More

Whats Your Marketing Weak Link?

Your marketing weak link could be undermining the rest of... Read More