In Sickness And In Health

I recently drove by a business that had a sign out front that read "Closed due to illness". This meant that the cash flow would stop until the owner was able to return to work.Even worse, the business would not be able to generate revenue for the owner when it... Read More

Marketing on a Budget

A successful marketing plan doesn't have to include an athletic superstar, prime-time placement, state-of-the-art computer graphics or a massive budget. Being resourceful and smart can be just as effective. Business promotion doesn't have to cost a fortune. Often, it's the personal touch that seals the deal. Here are ideas... Read More

10 Powerful Marketing Tips

1. Print your best small ad on a postcard and mail it to prospects in your targeted market. People read postcards when the message is brief. A small ad on a postcard can drive a high volume of traffic to your web site and generate a flood of sales leads... Read More

Customer Lifetime Value - The Key To Maximizing Your Profits!

The greatest asset to your business is your Customer, specifically, your Customer Lifetime Value.In my many years in Sales and Marketing, I've met many CEOs and business owners who don't have much clue as to what Customer Lifetime Value is, much less its importance and the impact it has on... Read More

Write Articles WITHOUT Writing!

Face it, writing any article can be a tedious and time consuming task for a beginner or even an expert writer. Here are four ways to make writing articles a lot easier: 1) Use My Articles - You could add your own name, resource box and web site link to... Read More

Five Mistakes Absolutely Guaranteed to Drive Away Your Best Clients

We all work hard to attract even one paying client. In fact, we work hard to attract serious inquiries. Yet amazingly, many business owners seem determined to drive away business! Every example cited here is based on true, thoroughly documented experiences, with both newbie business owners and five-star marquee players.1.... Read More

Turning The Casual Scanner Into A Buyer

The world is full of scanners. Most people simply scan the page to see if anything piques their interest, rather than reading the ads, sales letters, or web copy. That's why you should ensure that your copy is scanner friendly. That means placing headlines,... Read More

Direct Mail

Do you have a website? A Web Newsletter? A mailing list of e-mail addresses for customers? Do you track and test everything? You can use the web to get sales in lots of exciting ways which are dependant on technology that's available at the time. Whether you budget is Ł600... Read More

Top 10 Marketing Pitfalls

Ten Marketing Pitfalls By Stuart ReidIf you want to make it BIG in Internet Marketing you need avoid some common mistakes. Here's a list of the top ten Pitfalls that catch out beginner Marketers (and many established ones too!).The problem is you don't realise you have fallen into one of... Read More

What Does It REALLY Take to Be Making 6-Figures as a Service Professional?

Over the past 30 years, I've read so much on how to makemoney that I know I can write a series of books on thetopic, books that would cut through the junk and you don'thave to buy 101 things for each area. Most of the information repeats itself -- same... Read More

In The News:


Training Is Marketing And Sales' Blind Spot
Forbes
Despite rapid advances in technology like Big Data, behavior based marketing automation, customer engagement platforms and intent data through content consumption marketing; the lament of CEOs and Boards of Directors on the ineffectiveness of ...

and more »

NPR (blog)

Soda Companies Step Up Their Marketing To Black And Latino Kids
NPR (blog)
While beverage companies have cut their marketing of unhealthy drinks to children on TV and websites overall, they have ramped up marketing to black and Latino kids and teens, who have higher rates of obesity than white youth, a study finds. The report ...

and more »

'Professional Lesbian' Grows Her Marketing Business With Books, Online Content
Hartford Courant
SUFFIELD — It wasn't intolerance that pushed Jenn Grace from an insurance company marketing job into the life of being a "professional lesbian," her business tagline. It was work-life balance. When she and her wife became parents, a corporate job just ...

and more »

At Notre Dame Marketing Collaboration Group Summit, Lessons For Bridging ...
Forbes
For three years, The University of Notre Dame's Mendoza College of Business has hosted the Notre Dame Marketing Collaboration Group, a gathering of professors, students and marketing alumni—practitioners—who come together to engage in discussion ...


For Service-Based Entrepreneurs, Here Are 9 Holiday Marketing Tactics to Boost ...
Entrepreneur
Service-based businesses tend to struggle with promotions and a holiday push may feel forced (unless your service if gift wrapping). Or you think you're too late to begin holiday marketing for your brand. You're wrong. Here are some last minute things ...

and more »

New York Times

Private Banking Firms Turn to Niche Marketing for Clients
New York Times
Pamela Thomas-Graham, who leads a division at Credit Suisse aimed at serving African-Americans, women and members of the lesbian, gay, bisexual and transgender communities, says, “there are certain segments that have some special needs.” Credit ...
Private banks turn to niche marketing for clientsBoston Globe

all 5 news articles »

8 Online-Marketing Terms Business Owners Must Know
Entrepreneur
To help navigate today's brave new world of digital marketing for small business, as well as outline principles that are critical for your success, I've outlined eight terms that should be in every small-business owner's vocabulary. Understanding the ...

and more »

Why Every Marketing Team Needs an Employee Advocacy Program
Business 2 Community
In a world saturated with marketing messages, businesses must constantly reinvent how they reach out to target audiences. As a marketer, if you feel that you're struggling to get your brand seen or heard, then you may have overlooked one of the biggest ...

and more »

A-B InBev Layoffs Include Marketing Jobs
AdAge.com
But a person familiar with the matter said the cuts included some brand marketing positions spanning several brand teams. Trade publication Beer Marketer's Insights, which reported on the layoffs on Wednesday, noted that there were a "number of ...

and more »

Business 2 Community

Optimize Engagement With Persona-Based Marketing
Business 2 Community
Optimize Engagement With Persona Based Marketing image personamarketing.jpg 300x300 One of the keys to a comprehensive inbound marketing strategy is having fully developed buyer personas – or as I described to a client recently – knowing your ...

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The Mighty Marketing Brochure

"Brochure" is French, and it comes from brocher, meaning to... Read More

Marketing Secrets #101- Your Most Important Sale

Which sale is the most important one you will ever... Read More

Happy Hunting!

Before you ever get on the telephone, send a marketing... Read More

Ten Breakthrough Marketing Ideas

Ten Breakthrough Marketing Ideas1. Create a directory of web sites... Read More

Marketing Tips: Free First

When people think about promoting their business, the first thought... Read More

Hello, My Name Is . . . What Your Name Tag Says About You

When you attend networking functions, what kind of name tag... Read More

Love My Dentist

I love my dentist! When is the last time you... Read More

Directional (Not Direct) Marketing

Those who believe the web is not a direct response... Read More

Helping Your Prospects Overcome ?Buying Fears? By Using Testimonials

You DO use direct marketing for your small business? right?... Read More

Positioning For Success

According to military historian David Chandler the campaigns of Napoleon... Read More

Buzz Word

Offline, it's called word-of-mouth advertising. Online, it's known as viral... Read More

A Forgotten Marketing Tool ? The Postcard

The postcard can be a very powerful marketing tool. Many... Read More

Growing Your Business With Your Marketing Priorities

None of us have enough time in the day to... Read More

5 Steps for Developing a Marketing Tag Line for Your Product, Business, or Website

A marketing tag line is the one or two line... Read More

Marketing Strategy - Whats Your System?

Where Do Most of Your Clients Come From?Is it from... Read More

Overcoming Resistances To Marketing a Practice-Part 2

In Part 1 of this article, "Resistances to Marketing a... Read More

In Sickness And In Health

I recently drove by a business that had a sign... Read More

Postcards: Awareness Tool or Selling Tool?

Are postcards better for building awareness or for selling?In my... Read More

Marketing Lessons From TV?s The Apprentice

Can we actually learn a marketing lesson from reality TV?... Read More

Hispanic Market Reality and Purchasing Power

How many Hispanic people live in the US currently. Well... Read More

Gift Cards - Is It Time to Use Them for My Business?

You're probably thinking, here we go again somebody is trying... Read More

The Right Logo

The Logo: a little historyLogotype, commonly know as a logo,... Read More

15-Minute Marketing: Lots of Results in Little Time

Do you think you don't have enough time to market?... Read More

Trigger Button Marketing

Sometimes, experiencing bleak sales is a matter of failing to... Read More

Powerhouse Marketing With Persuasive Postcards

The lowly postcard?it's more than just a "having fun, wish... Read More