In Sickness And In Health

I recently drove by a business that had a sign out front that read "Closed due to illness". This meant that the cash flow would stop until the owner was able to return to work.Even worse, the business would not be able to generate revenue for the owner when it... Read More

Marketing on a Budget

A successful marketing plan doesn't have to include an athletic superstar, prime-time placement, state-of-the-art computer graphics or a massive budget. Being resourceful and smart can be just as effective. Business promotion doesn't have to cost a fortune. Often, it's the personal touch that seals the deal. Here are ideas... Read More

10 Powerful Marketing Tips

1. Print your best small ad on a postcard and mail it to prospects in your targeted market. People read postcards when the message is brief. A small ad on a postcard can drive a high volume of traffic to your web site and generate a flood of sales leads... Read More

Customer Lifetime Value - The Key To Maximizing Your Profits!

The greatest asset to your business is your Customer, specifically, your Customer Lifetime Value.In my many years in Sales and Marketing, I've met many CEOs and business owners who don't have much clue as to what Customer Lifetime Value is, much less its importance and the impact it has on... Read More

Write Articles WITHOUT Writing!

Face it, writing any article can be a tedious and time consuming task for a beginner or even an expert writer. Here are four ways to make writing articles a lot easier: 1) Use My Articles - You could add your own name, resource box and web site link to... Read More

Five Mistakes Absolutely Guaranteed to Drive Away Your Best Clients

We all work hard to attract even one paying client. In fact, we work hard to attract serious inquiries. Yet amazingly, many business owners seem determined to drive away business! Every example cited here is based on true, thoroughly documented experiences, with both newbie business owners and five-star marquee players.1.... Read More

Turning The Casual Scanner Into A Buyer

The world is full of scanners. Most people simply scan the page to see if anything piques their interest, rather than reading the ads, sales letters, or web copy. That's why you should ensure that your copy is scanner friendly. That means placing headlines,... Read More

Direct Mail

Do you have a website? A Web Newsletter? A mailing list of e-mail addresses for customers? Do you track and test everything? You can use the web to get sales in lots of exciting ways which are dependant on technology that's available at the time. Whether you budget is 600... Read More

Top 10 Marketing Pitfalls

Ten Marketing Pitfalls By Stuart ReidIf you want to make it BIG in Internet Marketing you need avoid some common mistakes. Here's a list of the top ten Pitfalls that catch out beginner Marketers (and many established ones too!).The problem is you don't realise you have fallen into one of... Read More

What Does It REALLY Take to Be Making 6-Figures as a Service Professional?

Over the past 30 years, I've read so much on how to makemoney that I know I can write a series of books on thetopic, books that would cut through the junk and you don'thave to buy 101 things for each area. Most of the information repeats itself -- same... Read More

In The News:


Adweek

Shirts on, Boys. Abercrombie Says It's Done With Sexualized Marketing
Adweek
"We have moved away from sexualized marketing," Mackenzie Bruce, spokeswoman for Abercrombie, told Adweek. "Today, our marketing has undergone a significant evolution. We are using mostly color images and are focused on showcasing product and ...
Abercrombie & Fitch to ditch 'sexualized marketing': Washington PostReuters
Abercombie & Fitch to phase out 'sexualized marketing'New York Post
Bye-Bye, Topless Dudes: Abercrombie & Fitch Will Stop 'Sexualized Marketing'Mediaite
NEWS.com.au -Wall Street Journal
all 175 news articles »

VentureBeat

Canada's opt-in rules could change marketing as we know it
VentureBeat
A marketer's job is more complex than ever, thanks to our increasingly digital world. Now, the Canadian government has thrown another challenge into the mix: Canada's Anti-Spam Law, or CASL, presumed to be the strictest marketing regulation in North ...


TechCrunch

The Future Of Marketing Automation
TechCrunch
According to industry expert David Raab, almost 70 percent of marketers are either unhappy or only marginally happy with their marketing automation software. According to Bluewolf's new “State of Salesforce” study, only 7 percent are seeing good, ...


Forbes

The Anatomy of a Winning Content Marketing Campaign
Forbes
Content marketing seems to be the new “it” in the digital marketing realm. Why shouldn't it, though? Considering how the very essence of this marketing method is to provide content that solves other people's problems, it's no surprise that everyone has ...


The Gazette: Eastern Iowa Breaking News and Headlines

Digital Marketing: In content promotion, you must be present to win
The Gazette: Eastern Iowa Breaking News and Headlines
One of our clients recently won a customer service award from a national review site dedicated to the client's industry. Elated, the client wanted to know how to promote the award as quickly as possible, without busting the marketing budget. A few ...


Falls marketing campaign boosts tourism by $24.5 million
Buffalo News
NIAGARA FALLS – The agency whose job is to attract visitors to the Niagara Falls region is touting the success of its marketing campaign from last summer. The Niagara Tourism & Convention Corp. spent $264,000 on advertisements in eight markets for its ...


Minneapolis Star Tribune

SapientNitro helps digital advertising take on a greater marketing role
Minneapolis Star Tribune
Slobin and SapientNitro caught the digital marketing wave at just the right time. Today, SapientNitro is 70 people strong in its Butler Square offices, is on a 10-person hiring spree and counts some of Minnesota's premier companies as clients ...


Forbes

Marketing Career Advice From A Leading Executive Recruiter
Forbes
After several conversations with young marketers early in their careers, I have observed a trend. It appears that many young executives today are less interested in working for blue-chip, “Academy-like” training organizations. Instead, there is strong ...
Is Your Marketing Department Structured for the Last Century?The Financial Brand

all 3 news articles »

Business 2 Community

The Mini Content Marketing Guide
Business 2 Community
Ever since I started LeadJoint, the online service for SEO consultants to identify new leads for their business by tracking down websites that have dropped on Google search, I have taken up to content marketing in a big way. This is by far the most ...


From Draper to Stark: 4 ways open marketing makes companies smarter
Mashable
Enter the new golden age of "open marketing," which is much more Tony Stark than Don Draper. It turns marketers into technology masterminds, giving them the ability to adapt to the latest platforms, devices, channels and apps that customers are using ...

Google News
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Marketing to Hispanics/Latinos

A powerful consumer market with annual spending power exceeding $350... Read More

Seven Secrets For Building Customer Loyalty In Your Restaurant

Imagine how much your sales and profits would increase if... Read More

Fern Reisss PublishingGame.com: Achieve Media Attention for Your Business

Do you want to be quoted by the national press... Read More

Census Data Mapping for Small Business

When studying the demographics of an area for a business... Read More

Determining Marketing Effectiveness Even If You Didnt Track

What if you've done a variety of marketing activities over... Read More

How Can I Get Name Recognition?

Some of the ways in which to get your "name... Read More

Educating Your Customers

One of the biggest marketing mistakes businesses make today is... Read More

Direct Mail Leads - Brand Identity Guru

Direct mail can be one of the most effective tactics... Read More

The Marshall Plan -- Or, Customer Aftercare: How To Spend Less & Sell More

My wife likes to shop at the local Safeway. Is... Read More

Direct Marketing: Overlooked, Underappreciated, and Unstoppable

Every business needs customers, but more importantly every business needs... Read More

Trade Shows Are Not a Waste!

According to the Center for Exhibition Industry Research (the trade... Read More

Maslows Marketing Filter

One of the basics of all marketing and advertising training... Read More

Are You Guilty Of Interruption Marketing?

You muted the commercials on the TV last night because... Read More

The Real Path To Big Bucks On The Internet!

"Instead Of Wasting Time Trying To Hit The Lottery Of... Read More

Service Marketers; How?s Your Packaging?

When a shopper picks up a product in a store,... Read More

Moving a Business Relationship from Free to Fee: Power of Freebies - Part 2

In the last issue we looked at 5 reasons why... Read More

Chamber Of Commerce Meetings

If you run a small business you should be a... Read More

Postcards Work

What's the fastest, simplest and cheapest way to promote just... Read More

Keeping Your Mailing List Clean and Efficient

Your mailing list retains its value best if... Read More

Top Five 2004 Required Marketing Tips Needed to Succeed

When marketing your practice, as well as designing yourbrochure, web... Read More

Five New 5 Ps!

NO! When I say "5 P's", I'm not talking about... Read More

The Art Of Writing Classified Ads

The writing of good classified ads truly is an art... Read More

How to Avoid Giving Away Free Consulting

After spending 30 minutes in a coffee shop with a... Read More

Voice Mail Can Be Your Buddy

Voice Mail is a classy name for "answer Machine". Problem... Read More

Eight No Cost Ways to Market Your Business

Are you trying to promote your business with a tiny... Read More