In Sickness And In Health

I recently drove by a business that had a sign out front that read "Closed due to illness". This meant that the cash flow would stop until the owner was able to return to work.Even worse, the business would not be able to generate revenue for the owner when it... Read More

Marketing on a Budget

A successful marketing plan doesn't have to include an athletic superstar, prime-time placement, state-of-the-art computer graphics or a massive budget. Being resourceful and smart can be just as effective. Business promotion doesn't have to cost a fortune. Often, it's the personal touch that seals the deal. Here are ideas... Read More

10 Powerful Marketing Tips

1. Print your best small ad on a postcard and mail it to prospects in your targeted market. People read postcards when the message is brief. A small ad on a postcard can drive a high volume of traffic to your web site and generate a flood of sales leads... Read More

Customer Lifetime Value - The Key To Maximizing Your Profits!

The greatest asset to your business is your Customer, specifically, your Customer Lifetime Value.In my many years in Sales and Marketing, I've met many CEOs and business owners who don't have much clue as to what Customer Lifetime Value is, much less its importance and the impact it has on... Read More

Write Articles WITHOUT Writing!

Face it, writing any article can be a tedious and time consuming task for a beginner or even an expert writer. Here are four ways to make writing articles a lot easier: 1) Use My Articles - You could add your own name, resource box and web site link to... Read More

Five Mistakes Absolutely Guaranteed to Drive Away Your Best Clients

We all work hard to attract even one paying client. In fact, we work hard to attract serious inquiries. Yet amazingly, many business owners seem determined to drive away business! Every example cited here is based on true, thoroughly documented experiences, with both newbie business owners and five-star marquee players.1.... Read More

Turning The Casual Scanner Into A Buyer

The world is full of scanners. Most people simply scan the page to see if anything piques their interest, rather than reading the ads, sales letters, or web copy. That's why you should ensure that your copy is scanner friendly. That means placing headlines,... Read More

Direct Mail

Do you have a website? A Web Newsletter? A mailing list of e-mail addresses for customers? Do you track and test everything? You can use the web to get sales in lots of exciting ways which are dependant on technology that's available at the time. Whether you budget is 600... Read More

Top 10 Marketing Pitfalls

Ten Marketing Pitfalls By Stuart ReidIf you want to make it BIG in Internet Marketing you need avoid some common mistakes. Here's a list of the top ten Pitfalls that catch out beginner Marketers (and many established ones too!).The problem is you don't realise you have fallen into one of... Read More

What Does It REALLY Take to Be Making 6-Figures as a Service Professional?

Over the past 30 years, I've read so much on how to makemoney that I know I can write a series of books on thetopic, books that would cut through the junk and you don'thave to buy 101 things for each area. Most of the information repeats itself -- same... Read More

In The News:


How Taco Bell Succeeded By Ignoring A Marketing Taboo
Wall Street Journal (blog)
Taking direct aim at a competitor in advertising is usually a no-no in marketing but for Taco Bell in its breakfast war with McDonald's, it so far appears to have been the right approach. With nearly a dozen aggressive TV ads airing since March ...

and more »

The Blossoming Relationship Between Marketing and Engagement in the New ...
Forbes
For marketers, the upsides of the new customer journey are huge, but so are the challenges. Like it or not, brands and marketing teams need to rethink everything and begin utilizing resources that are better at facilitating and strengthening ...


Marketing Agreement an Obstacle in US Bid for 2024
ABC News
It's one of those costly facts of life in the Olympics thanks to the Joint Marketing Program Agreement that a country's Olympic federation must sign when it puts a city up as a candidate to host the Games. It also played into the failures of New York ...

and more »

The Guardian

Google search changes will push SEO firms and social media marketers closer
The Guardian
While a recent Econsultancy study found that 88% of the 2,500 firms surveyed now integrate SEO with content marketing, and 74% integrate SEO efforts with social media marketing, some marketers are sceptical about the evolved role of SEO firms.

and more »

VentureBeat

Venture Scanner tracks 332 marketing automation companies, shows you who's ...
VentureBeat
NOTE: GrowthBeat -- VentureBeat's provocative new marketing-tech event -- is a week away! We've gathered the best and brightest to explore the data, apps, and science of successful marketing. Get the full scoop here, and grab your tickets while they last.


8 Lessons From Sports Marketing Experts For Brands And Athletes Resisting ...
Forbes
If there is any endeavor whose fruits are ripening, that endeavor is surely the new brand and athlete relationship in the digital age. Statistically, according to Julie Frank of Navigation Research, sports fans that see a brand message on social media ...


Live Events: A Marketing Goldmine For You!
Business 2 Community
So even though you and I, as marketers, can leverage the power of online marketing and profit greatly from it, we can enjoy even more success by adding in-person events to our marketing toolbox. And we can create a powerful synergy that will help ...


VentureBeat

Leanplum's one-stop shop for mobile app management and marketing nabs $4.8M
VentureBeat
NOTE: GrowthBeat -- VentureBeat's provocative new marketing-tech event -- is a week away! We've gathered the best and brightest to explore the data, apps, and science of successful marketing. Get the full scoop here, and grab your tickets while they last.
Leanplum raises $4.8 million and rolls out new marketing automation featurePocket Gamer.Biz
Mobile apps testing startup Leanplum scores $4.8M; adds marketing automationGigaOM
A/B Testing Service Leanplum Raises $4.8M Series A Round, Adds Marketing ...TechCrunch

all 7 news articles »

Eight Media and Marketing Buzzwords That Must Die
AdAge.com
Listen, if the most mainstream, mass-market purveyor of fast food in the universe thinks it can get away with saying that the bread in its new artery-clogger (720 calories! 40 grams of fat!) is an "artisan" roll, it's obvious that the word artisan has ...


The Atlantic

Why Are There So Few Ramadan Marketing Campaigns?
The Atlantic
Janmohamed points to England's Tesco as a trendsetter for Ramadan marketing. In 2013, the supermarket chain ran its second Ramadan promotion after a successful debut in 2012, bringing in £30 million, or $51 million, in revenue from 315 of its more than ...

and more »
Google News
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Loyalty Cards ? Tips To Consider Before Committing To One

Loyalty marketing has been around for as long as retailing... Read More

What to Include in Your Marketing Plan Write-Up

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Keep Costs Down and Keep the Marketing Strategy Simple

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Defining Moment

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How To Use Humor Successfully In Your Business Communications

For generations people have been saying that laughter is good... Read More

Package Your Products for Thunder Thigh Women - Big Butts Too

Wake up women (and you men too). I think we... Read More

Beyond Fear And Greed: Emotions That Sell

Fear and Greed. The stock-in-trade of sales. Appeal to them,... Read More

Does Your Marketing Plan Need Changing?

Change is good, right? Not always. But when is it... Read More

Three Alternative Methods On Getting Quality Testimonials with Bonus

Here are three alternatives to increase your testimonial numbers or... Read More

Coupons that Work

Turn a coupon into a business card (or vice versa).Coupons... Read More

Professional Marketing

Have you looked for marketing advice on the internet recently?... Read More

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The single biggest, non-renewable asset you have is your time.... Read More

Guide to a Profitable Marketing Mix

You may have heard the term Marketing Mix used in... Read More

The Testimonial Writing Machine

Almost every small business marketer knows that they should gather... Read More

Spike TV - Know Your Audience

What do Klingons, giant rubber bands, and monster trucks all... Read More

How To Choose a Qualitative Research Market

Qualitative research, whether individual interviews, in-homes, focus groups, ethnographies and... Read More

How to Critique Your Own Yellow Page Ad

Forget what you know about your business Your goal is... Read More

How to Set (and Get) the Right Prices

Which product feature of yours is every buyer keen to... Read More

How to Turn Your Marketing Into a Money-Making Machine - Examples of solid Marketing

As Claude Hopkins presented in his Scientific Advertising many decades... Read More

Direct Mail Marketing Done Correctly, Cannot Fail

So how do you do it?Direct mail marketing. When it... Read More

FREE Means MORE Business

Why give freebies?We have all seen freebies at trade shows... Read More