In Sickness And In Health

I recently drove by a business that had a sign out front that read "Closed due to illness". This meant that the cash flow would stop until the owner was able to return to work.Even worse, the business would not be able to generate revenue for the owner when it... Read More

Marketing on a Budget

A successful marketing plan doesn't have to include an athletic superstar, prime-time placement, state-of-the-art computer graphics or a massive budget. Being resourceful and smart can be just as effective. Business promotion doesn't have to cost a fortune. Often, it's the personal touch that seals the deal. Here are ideas... Read More

10 Powerful Marketing Tips

1. Print your best small ad on a postcard and mail it to prospects in your targeted market. People read postcards when the message is brief. A small ad on a postcard can drive a high volume of traffic to your web site and generate a flood of sales leads... Read More

Customer Lifetime Value - The Key To Maximizing Your Profits!

The greatest asset to your business is your Customer, specifically, your Customer Lifetime Value.In my many years in Sales and Marketing, I've met many CEOs and business owners who don't have much clue as to what Customer Lifetime Value is, much less its importance and the impact it has on... Read More

Write Articles WITHOUT Writing!

Face it, writing any article can be a tedious and time consuming task for a beginner or even an expert writer. Here are four ways to make writing articles a lot easier: 1) Use My Articles - You could add your own name, resource box and web site link to... Read More

Five Mistakes Absolutely Guaranteed to Drive Away Your Best Clients

We all work hard to attract even one paying client. In fact, we work hard to attract serious inquiries. Yet amazingly, many business owners seem determined to drive away business! Every example cited here is based on true, thoroughly documented experiences, with both newbie business owners and five-star marquee players.1.... Read More

Turning The Casual Scanner Into A Buyer

The world is full of scanners. Most people simply scan the page to see if anything piques their interest, rather than reading the ads, sales letters, or web copy. That's why you should ensure that your copy is scanner friendly. That means placing headlines,... Read More

Direct Mail

Do you have a website? A Web Newsletter? A mailing list of e-mail addresses for customers? Do you track and test everything? You can use the web to get sales in lots of exciting ways which are dependant on technology that's available at the time. Whether you budget is Ł600... Read More

Top 10 Marketing Pitfalls

Ten Marketing Pitfalls By Stuart ReidIf you want to make it BIG in Internet Marketing you need avoid some common mistakes. Here's a list of the top ten Pitfalls that catch out beginner Marketers (and many established ones too!).The problem is you don't realise you have fallen into one of... Read More

What Does It REALLY Take to Be Making 6-Figures as a Service Professional?

Over the past 30 years, I've read so much on how to makemoney that I know I can write a series of books on thetopic, books that would cut through the junk and you don'thave to buy 101 things for each area. Most of the information repeats itself -- same... Read More

In The News:


Business 2 Community

5 Mistakes You're Making With Your Content Marketing Strategy
Forbes
In the grand scheme of things, content marketing is still a relatively new concept. The general idea behind it is easy to understand: you create valuable content that attracts attention, builds buzz, and establishes trust. However, as with anything new ...
How to Work Well with Your Content Marketing TeamBusiness 2 Community
Small Businesses Embrace Social Media In Their Content MarketingPR Newswire (press release)
What Is Innovation in Content Marketing? 4 Steps to Finding the AnswerThe Content Standard by Skyword (blog)
bdaily
all 7 news articles »

Entrepreneur

3 Short Books to Read to Maximize Your Productivity and Marketing
Entrepreneur
Compiled from a series of popular blog posts, the 80-page book is a short compendium of the latest thinking (with examples) about what great marketing is in a digital age. The ideas about marketing strategy, context and storytelling are as relevant ...


A Guide To The Marketing Types You Can Expect To See At The Super Bowl
Forbes
We're less than a week away from the biggest sporting, advertising, marketing and media event of the year. With all eyes on Phoenix (and Scottsdale), here's a quick summary of who you can expect to see in the days leading up to the Super Bowl.


VentureBeat

How Adobe is embedding its marketing cloud into thousands of mobile apps ...
VentureBeat
Young nimble startups like Kahuna, Appboy, Leanplum, and Swrve helped to define and expand the market in 2014. Now, the big martech companies like Adobe and Salesforce, and largest name in mobile notifications, Urban Airship, are popularizing it with ...


Study: 80% of Companies Will Increase Digital Marketing Budgets
AdAge.com
As digital marketing becomes increasingly important to business strategies, 80% of companies plan to increase their digital marketing budgets over the next 12 to 18 months, according to a study released Tuesday by Mondo. The study, "The Future of ...


VentureBeat

Marketers: Think tech has changed your job already? Brace yourself
VentureBeat
Three out of four marketers think significant and “dramatic” change is coming to their professions, according to a 478-person marketing executive study conducted for Marketo. And that's after they're already reeling from change. “Marketing has changed ...
CMOs Say They Want to Beef Up Digital Engagement, Marketing Operations ...Wall Street Journal (blog)
Marketers Must, and Will, Invest In Marketing, Data ExpertiseMediaPost Communications
Study: CMOs Rank Social Marketing Top Marketing Technology Investment In ...Marketing Land
CNNMoney -The Australian
all 8 news articles »

How Growth Hacking Is Redefining Marketing
Entrepreneur
Over the years, marketing has been defined and redefined numerous times and in many different ways. At its core, however, marketing remains simply lead generation. Regardless of what you are marketing, or how you're marketing it, the goal is to drive ...


Forbes

Reboots Like 'Ghostbusters' Are Great For Marketing, Not Necessarily Great For ...
Forbes
When news broke Monday that the all-female cast of the new Ghostbusters movie is basically set, I was pretty excited. Paul Feig has proven what a funny movie director he is with films like Bridesmaids and The Heat and teaming Melissa McCarthy and ...

and more »

MarketingProfs.com (subscription)

Three Threats Lurking in Your Marketing Cloud—and How to Bust Them
MarketingProfs.com (subscription)
Here's the scary part: Although companies are adding website technologies to their marketing clouds at breakneck speed, only 13% of their IT people say they are "very effective" at managing those technologies, according to a survey conducted by Gigaom ...


Wall Street Journal (blog)

Beckon raises $13M for cloud-based marketing program
Silicon Valley Business Journal (blog)
The San Mateo-based startup was founded in 2011 by CEO Jennifer Zeszut and CTO Jochen Frey to provide marketing intelligence software to large companies. Beckon's clients include major advertisers such as Coca-Cola, Gap, Microsoft, Intercontinental ...
Beckon Raises $13 Million to Be System of Record for MarketersWall Street Journal (blog)

all 7 news articles »
Google News
Showing 1 - 10 of 1321 Articles
« Previous
1 2 3 4 5 6 7 8 9 10 11 12 13 14 15 16 17 18 19 20 21 22 23 24 25 26 27 28 29 30 31 32 33 34 35 36 37 38 39 40 41 42 43 44 45 46 47 48 49 50 51 52 53 54 55 56 57 58 59 60 61 62 63 64 65 66 67 68 69 70 71 72 73 74 75 76 77 78 79 80 81 82 83 84 85 86 87 88 89 90 91 92 93 94 95 96 97 98 99 100 101 102 103 104 105 106 107 108 109 110 111 112 113 114 115 116 117 118 119 120 121 122 123 124 125 126 127 128 129 130 131 132 133
Next »

How to Booste Your Profit Quickly

There are so many competitions by running business. So you... Read More

Terrific Titles, Happenin Headlines

You've probably heard the slogan, "You never get a second... Read More

Lack Of Business Isnt Always The Problem

When you're just starting out in business, it's a safe... Read More

Marketing Planning Made Simple - Another Small Business Power Tool

Marketing planning must be really difficult and complex, otherwise why... Read More

First to Market Theory

AGE OLD QUESTIONBusiness scholars throughout the planet keep asking the... Read More

Niche And Grow Rich

Unless you've been living under an Internet rock, you've probably... Read More

Nurture Sales Leads with Direct Mail Marketing

Direct mail is a cost-effective way to make sales and... Read More

Features vs. Benefits vs. End Results

If you've been in the copywriting realm for very long... Read More

Make More Sells With Colors

How Colors Effect Our Emotions?One of the most interesting things... Read More

Mastering the ABCDs of Small Business Marketing & Selling

I believe that small business marketing and selling follows a... Read More

What to be Successful? Marketing Makes the Difference

When you hear the word "marketing" what comes to mind?... Read More

Loan Officer Marketing ? How Branding Shapes Your Prospects Perceptions

Social scientists have proven that people experience what they come... Read More

Trade Show Videos Need to be Planned

A few months ago, we attended the recent Austech 2005... Read More

Private Practice Marketing: 3 More Things I Wish I Knew When I First Started

1) Create systemsCreate systems for everything you do, especially those... Read More

Selling To Your Affiliates

While success with any internet marketing program falls on the... Read More

Embracing The Future - Marketing Yourself, Your Business And Your

IntroductionMany businesses and organisations have a perception that marketing means... Read More

Identify The Ideal Target Audience With These 5 Tips

Narrowing your focus to one primary group of people is... Read More

Nine Must-Do Positioning Steps

Every professional or consultant knows that clients typically hire people... Read More

Using Business Cards as Invitations

Business card size works well for invitations to special events.What... Read More

When, Why, and How to Use Mailing Lists

Mailing lists may be the cause of more heartbreaks than... Read More

Joint Venture: 50 Power Secrets Of Joint Venture Marketing, Exposed

What is a Joint Venture?A joint venture is an agreement... Read More

An Internet Marketing Strategy that Works

You can't put up a beautiful (or any) web site... Read More

Tie-In With Others To Maximize Your Business Leverage

One of the most rewarding, inexpensive, under-used, and effective methods... Read More

Is Most Marketing by Small Businesses KILLING THEM?

I just collected my mail. As usual, more than 80%... Read More

Produce More Sales from your Email Promotions - Part 2

Do sales come from your ezine regularly? How many well-written... Read More