In Sickness And In Health

I recently drove by a business that had a sign out front that read "Closed due to illness". This meant that the cash flow would stop until the owner was able to return to work.Even worse, the business would not be able to generate revenue for the owner when it... Read More

Marketing on a Budget

A successful marketing plan doesn't have to include an athletic superstar, prime-time placement, state-of-the-art computer graphics or a massive budget. Being resourceful and smart can be just as effective. Business promotion doesn't have to cost a fortune. Often, it's the personal touch that seals the deal. Here are ideas... Read More

10 Powerful Marketing Tips

1. Print your best small ad on a postcard and mail it to prospects in your targeted market. People read postcards when the message is brief. A small ad on a postcard can drive a high volume of traffic to your web site and generate a flood of sales leads... Read More

Customer Lifetime Value - The Key To Maximizing Your Profits!

The greatest asset to your business is your Customer, specifically, your Customer Lifetime Value.In my many years in Sales and Marketing, I've met many CEOs and business owners who don't have much clue as to what Customer Lifetime Value is, much less its importance and the impact it has on... Read More

Write Articles WITHOUT Writing!

Face it, writing any article can be a tedious and time consuming task for a beginner or even an expert writer. Here are four ways to make writing articles a lot easier: 1) Use My Articles - You could add your own name, resource box and web site link to... Read More

Five Mistakes Absolutely Guaranteed to Drive Away Your Best Clients

We all work hard to attract even one paying client. In fact, we work hard to attract serious inquiries. Yet amazingly, many business owners seem determined to drive away business! Every example cited here is based on true, thoroughly documented experiences, with both newbie business owners and five-star marquee players.1.... Read More

Turning The Casual Scanner Into A Buyer

The world is full of scanners. Most people simply scan the page to see if anything piques their interest, rather than reading the ads, sales letters, or web copy. That's why you should ensure that your copy is scanner friendly. That means placing headlines,... Read More

Direct Mail

Do you have a website? A Web Newsletter? A mailing list of e-mail addresses for customers? Do you track and test everything? You can use the web to get sales in lots of exciting ways which are dependant on technology that's available at the time. Whether you budget is Ł600... Read More

Top 10 Marketing Pitfalls

Ten Marketing Pitfalls By Stuart ReidIf you want to make it BIG in Internet Marketing you need avoid some common mistakes. Here's a list of the top ten Pitfalls that catch out beginner Marketers (and many established ones too!).The problem is you don't realise you have fallen into one of... Read More

What Does It REALLY Take to Be Making 6-Figures as a Service Professional?

Over the past 30 years, I've read so much on how to makemoney that I know I can write a series of books on thetopic, books that would cut through the junk and you don'thave to buy 101 things for each area. Most of the information repeats itself -- same... Read More

In The News:


Technology Is Changing The Future Of Marketing (Again)
Forbes
Technology has always changed how marketing works. What is different today is the unprecedented rate of change in the both the development of marketing tools and the escalation of expectations for better experiences from customers. Yesterday at Oracle ...

and more »

Why stories, not software still rule marketing
Fortune
Now imagine the dinner conversation in Google marketing exec Lorraine Twohill's household several days after she used her husband's computer to order “Dora the Explorer” underpants for their three-year-old daughter—subjecting him to at least a month's ...

and more »

Poughkeepsie Journal

Kodak hires new chief marketing officer
Poughkeepsie Journal
"Kodak is one of the greatest brands the world has ever built," Steven Overman said Wednesday, just a couple of hours into his first day as chief marketing officer and senior vice president of corporate marketing. "What's going to be vital is showing ...
Kodak names new chief marketing officerRochester Business Journal
Kodak Hires Chief Marketing OfficerWXXI News

all 11 news articles »

VentureBeat

Marketing tech: $50B in investment, but top tools have only 4.1% penetration
VentureBeat
The bad news is that despite some $49.1 billion in investment scattered among 537 marketing technology products that have received major funding, overall penetration of the top 25 marketing technology products across a broad swath of 151 industries is ...


Forbes

The Top 10 Entrepreneurs Who've Inspired Marketing Star Joe Polish
Forbes
Intuitively, he determined that sharing value-add information would be a better way to market his service than filling the airwaves with marketing hype. Well before the era of social media and online marketing he shared his messages through direct mail ...


Entrepreneur

This Clever Marketing Campaign Reversed Coke's 11-Year Decline in Soda Sales
Entrepreneur
Amid plummeting soda consumption, as health-conscious consumers are increasingly guzzling bottled water and other low-calorie beverages, Coca-Cola's marketing team has done the unthinkable. The company's 'Share a Coke' campaign -- in which Coke ...

and more »

MarketingProfs.com (subscription)

Study: 86% of B-to-B Marketers Now Use Content Marketing
AdAge.com
The vast majority of b-to-b marketers now use content marketing as part of a strategic marketing approach, although less than half have a documented content-marketing strategy and most admit they can't track the return on their investment, according to ...
5 Steps To Boost Conversion Rates Through Your Content Marketing StrategyForbes
62 per cent of US marketers say they're ineffective at content marketing ...Mumbrella Asia
2015 B2B Content Marketing Benchmarks, Budgets, and TrendsMarketingProfs.com (subscription)
Search Engine Watch -Business 2 Community
all 20 news articles »

VentureBeat

Forrester analyst: If Oracle is serious about its marketing cloud, why didn't ...
VentureBeat
Cory Munchbach is Forrester Research's analyst covering marketing technology. She was in San Francisco for Oracle's annual OpenWorld convention, which wraps up tomorrow. She spoke with VentureBeat's Matt Marshall about Oracle's positioning in ...


Top 5 Marketing Tips From Inbound 2014
Business 2 Community
When we talk about inbound marketing, we're essentially talking about building a tribe – a group of people who have similar goals and challenges, and brought together by you. Being a member of your tribe needs to be special. Your tribe members need to ...

and more »

Huffington Post

Marketing Titans: Annemarie Frank and Consumer Engagement
Huffington Post
Connections 2014 brought several opportunities to speak with marketing giants. The interview below continues my series from the conference and offers further insight into the present state of marketing and where it is going. Annemarie Frank is the Vice ...

and more »
Google News
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Produce More Sales from your Email Promotions Five Ways - Part 1

Do sales come from your ezine regularly? How many well-written... Read More

Love My Dentist

I love my dentist! When is the last time you... Read More

Two Steps to Improving Your Marketing Success

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Self-Promotion on a Zero Budget

Recently, I've received a few e-mails from people asking me... Read More

How to Use Direct Response Post Card Decks as a Valuable Market Research Tool

Market research specialists have discovered a new tool which enables... Read More

Why Market Research Will Help Your Business

Do Crucial Market Research For Free, On Your OwnIs market... Read More

Promotional Pen - A Pen by any other Name?

Have you ever been among a group of people exchanging... Read More

Small Business Marketing Tip - Focus on a Niche or Target Market

I think selling and marketing today often feels a bit... Read More

Fundamental Strategic Marketing Mistakes to Avoid

This is a pretty tough global economy and it is... Read More

Time for A Marketing Tune-up

If you have been in business any length of time,... Read More

Six Essential Principles for Marketing to Women Business Owners

Marketing to women entrepreneurs is not difficult. You just have... Read More

Seven Common Marketing Problems Solved by Marketing Operations

Corporate marketing groups - especially bandwidth-challenged small-to-mid-sized departments - can... Read More

Writing Business Newsletters: Avoid the ?Me, Me, Me? Mistake

Effective customer newsletters find the right mix of promotional and... Read More

What Does It REALLY Take to Be Making 6-Figures as a Service Professional?

Over the past 30 years, I've read so much on... Read More

Powerhouse Marketing With Persuasive Postcards

The lowly postcard?it's more than just a "having fun, wish... Read More

The Power of a Survey

How many times have you been asked to participate in... Read More

Marketing is More Than a Token Process

"Necessity is the mother of invention!" The first time I... Read More

A Quick Guide To Finding Reciprocal Links

Trading reciprocal links is one of the best ways to... Read More

Sum of Its Parts

I just spent a week at the beach with my... Read More

5 Reasons Your Marketing Communication is Falling Flat

One of my associates sent me a promotional email she'd... Read More

Second Dose Of Marketing Vitamins

Organizations often get stuck in neutral when it comes to... Read More

Top 9 Strategies To Attract More Clients Now

1. Advertise in trade journals, ezines, and web sites that... Read More

Using Flyers In Your Business

If you are not using flyers in your business you... Read More

Website Promotion Strategies For Targeted Web Site Traffic

If you're looking to drive more targeted traffic to your... Read More

Neuromarketing: Smart Marketing Or Jedi Mind Control Trick?

In the international bestseller "Blink," Malcolm Gladwell explains why our... Read More