In Sickness And In Health

I recently drove by a business that had a sign out front that read "Closed due to illness". This meant that the cash flow would stop until the owner was able to return to work.Even worse, the business would not be able to generate revenue for the owner when it... Read More

Marketing on a Budget

A successful marketing plan doesn't have to include an athletic superstar, prime-time placement, state-of-the-art computer graphics or a massive budget. Being resourceful and smart can be just as effective. Business promotion doesn't have to cost a fortune. Often, it's the personal touch that seals the deal. Here are ideas... Read More

10 Powerful Marketing Tips

1. Print your best small ad on a postcard and mail it to prospects in your targeted market. People read postcards when the message is brief. A small ad on a postcard can drive a high volume of traffic to your web site and generate a flood of sales leads... Read More

Customer Lifetime Value - The Key To Maximizing Your Profits!

The greatest asset to your business is your Customer, specifically, your Customer Lifetime Value.In my many years in Sales and Marketing, I've met many CEOs and business owners who don't have much clue as to what Customer Lifetime Value is, much less its importance and the impact it has on... Read More

Write Articles WITHOUT Writing!

Face it, writing any article can be a tedious and time consuming task for a beginner or even an expert writer. Here are four ways to make writing articles a lot easier: 1) Use My Articles - You could add your own name, resource box and web site link to... Read More

Five Mistakes Absolutely Guaranteed to Drive Away Your Best Clients

We all work hard to attract even one paying client. In fact, we work hard to attract serious inquiries. Yet amazingly, many business owners seem determined to drive away business! Every example cited here is based on true, thoroughly documented experiences, with both newbie business owners and five-star marquee players.1.... Read More

Turning The Casual Scanner Into A Buyer

The world is full of scanners. Most people simply scan the page to see if anything piques their interest, rather than reading the ads, sales letters, or web copy. That's why you should ensure that your copy is scanner friendly. That means placing headlines,... Read More

Direct Mail

Do you have a website? A Web Newsletter? A mailing list of e-mail addresses for customers? Do you track and test everything? You can use the web to get sales in lots of exciting ways which are dependant on technology that's available at the time. Whether you budget is 600... Read More

Top 10 Marketing Pitfalls

Ten Marketing Pitfalls By Stuart ReidIf you want to make it BIG in Internet Marketing you need avoid some common mistakes. Here's a list of the top ten Pitfalls that catch out beginner Marketers (and many established ones too!).The problem is you don't realise you have fallen into one of... Read More

What Does It REALLY Take to Be Making 6-Figures as a Service Professional?

Over the past 30 years, I've read so much on how to makemoney that I know I can write a series of books on thetopic, books that would cut through the junk and you don'thave to buy 101 things for each area. Most of the information repeats itself -- same... Read More

In The News:


Wall Street Journal

Coke Replaces Marketing Chief
Wall Street Journal
Mr. de Quinto, who is based in Madrid, joined Coke's marketing department in 1982. He became marketing director for Spain in 1990. He oversaw marketing in Southeast and West Asia between 1992 and 1995, and was Germany's marketing director from ...
Coke Names New Marketing Chief Amid StrugglesABC News
Will new marketing guru right Coke?USA TODAY
Coke chief marketing, commercial officer Tripodi to retireAtlanta Journal Constitution

all 67 news articles »

Facebook changing PMD program to Facebook Marketing Partners
Inside Facebook
According to sister site AllFacebook, the PMD program will switch over to Facebook Marketing Partners early 2015. Facebook Marketing Partners will be split into several different categories, which could be a welcome change from the Strategic PMD ...
Facebook Overhauling PMD Program, Which Will Be Renamed Facebook ...AllFacebook

all 2 news articles »

Forbes

How The GM Marketing Machine Failed Mary Barra
Forbes
This article is by Mark Stevens, CEO of MSCO and author of “Your Marketing Sucks.” For journalists, it's the story that keeps on giving. For GM, it's the scandal that just won't go away. The vehicle safety warning cover-up keeps reappearing on the ...


Eight Top Quotes From Masters of Marketing
Forbes
Last week, I traveled to Orlando to attend the ANA Masters of Marketing Annual Conference. This event is special to me — in 2008, it served as my last keynote speech as Global Marketing Officer of Procter & Gamble. I returned to the ANA stage on ...


Hollywood Reporter

20th Century Fox Marketing-Distribution Chiefs on 'Gone Girl's' Success ...
Hollywood Reporter
A year ago, the duo was elevated by Fox chief Jim Gianopulos to run worldwide marketing and distribution, overseeing 706 employees in 32 countries. Yet few in Hollywood know much about the two because they spent most of their careers overseas, ...


Forbes

B2B Marketing Must Focus On 1:1
Forbes
Naturally, both of them would follow different marketing strategies, or so we think. Don Peppers and Martha Rogers in their book One to One B2B: Customer Development Strategies for the Business-to-Business World have discussed how B2B companies can ...
Flashback: Top 3 B2B Marketing Trends of 2014Business 2 Community

all 5 news articles »

Forbes

The 'Saw' Franchise Was Triumph In Spoiler-Free Marketing
Forbes
But in a “better” world, Marvel would said superb teaser as the backbone of its marketing campaign, releasing basically nothing else beyond that 136-seconds of footage with confidence that audiences would show up. There is another way, especially when ...

and more »

Co.Create

The Story Of Oreo: How An Old Cookie Became A Modern Marketing Personality
Co.Create
In 2013, Oreo changed its image, and maybe changed advertising, with a real-time marketing coup. While its famous creative--culturally relevant tweets and Facebook posts--seemed simple and spontaneous, the social success was the result of an overhaul ...


Blue Jackets marketing evolves with team
FOXSports.com
Q: What prompted the change from sales-driven marketing to emotion-based marketing? A: What prompted the change is that we took inventory of where we were, organizationally, versus where we had been. What we realized is that we had an opportunity to ...

and more »

Business Insider

Original 'Shark Tank' Investor Kevin Harrington On The Worst Marketing Mistake ...
Business Insider
He's also one of the cofounders of the Entrepreneurs' Organization and has worked with founders to launch over 500 products that have brought in more than $4 billion worldwide. When we recently asked him about the biggest marketing mistakes that ...

and more »
Google News
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Timing and the Right Product Will Make Your Dreams Come True

Are you looking to erase your debt, buy that new... Read More

Is CRM Technology Living Up To the Hype?

Over the last few years the buzz about CRM (Customer... Read More

Using a Contact List Profitably- Part Two

Besides a survey, your contact list can be used to... Read More

Marketing Ideas Without Action Will Get You Nowhere!

Marketing Ideas Without Action Get You NowhereYou want to grow... Read More

Bedroom Marketing

Hopefully we are all adults here, so let's talk about... Read More

B2B Marketing Tips - Create an Interactive Online Experience for Clients

Business to business communications on the web are as stale... Read More

Make It A Threesome

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8 Lessons in Strategic Marketing A La Daddy Daycare

I bet you thought the movie "Daddy Daycare" was a... Read More

Your Marketing Message - Could You Wring More CASH Out Of It With This Ancient Japanese Discipline?

When it comes to your marketing message, the little things... Read More

Value Proposition is the Key to Success

Value proposition is treated as the standards or service that... Read More

Forward Thinkers Stay Ahead of the Curve

What is it like from a marketing perspective to be... Read More

Is Most Marketing by Small Businesses KILLING THEM?

I just collected my mail. As usual, more than 80%... Read More

The Power Of A Story

If you want your marketing to be effective, you absolutely... Read More

19 Ways To Attract Higher Paying Clients

Some people have little difficulty attracting and maintaining clients who... Read More

Reinventing The Wheel

Revolutionary ideas have always been the mark of mankind. It's... Read More

The Bare-Bones Basics Of Multi-Level Marketing

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Break Even On Your Next Direct Mail Campaign...And Still Generate Huge Profits

With direct mail, you can break even and still claim... Read More

Getting Paid to Promote Yourself

We all know we can pay a magazine or a... Read More

Love My Dentist

I love my dentist! When is the last time you... Read More

An Easy Start to Mail Order

Listing names of Big Mail Requestors, and sending out packages... Read More

Data Map Charting for Mobile Businesses

As we study the demographic regional variations for small service... Read More

Promotional Magnets: Promotion that Sticks

Some people are happy with just a business card. For... Read More

Customers: The Key To Successful Marketing

How well do you know your customers?What is the primary... Read More

Direct Mail Response Rates Mislead if You are Careless

I could tell you that the average temperature in the... Read More

Key Marketing Questions - Planning Your Marketing Campaign

So you started a business. How's it going? Did you... Read More