In Sickness And In Health

I recently drove by a business that had a sign out front that read "Closed due to illness". This meant that the cash flow would stop until the owner was able to return to work.Even worse, the business would not be able to generate revenue for the owner when it... Read More

Marketing on a Budget

A successful marketing plan doesn't have to include an athletic superstar, prime-time placement, state-of-the-art computer graphics or a massive budget. Being resourceful and smart can be just as effective. Business promotion doesn't have to cost a fortune. Often, it's the personal touch that seals the deal. Here are ideas... Read More

10 Powerful Marketing Tips

1. Print your best small ad on a postcard and mail it to prospects in your targeted market. People read postcards when the message is brief. A small ad on a postcard can drive a high volume of traffic to your web site and generate a flood of sales leads... Read More

Customer Lifetime Value - The Key To Maximizing Your Profits!

The greatest asset to your business is your Customer, specifically, your Customer Lifetime Value.In my many years in Sales and Marketing, I've met many CEOs and business owners who don't have much clue as to what Customer Lifetime Value is, much less its importance and the impact it has on... Read More

Write Articles WITHOUT Writing!

Face it, writing any article can be a tedious and time consuming task for a beginner or even an expert writer. Here are four ways to make writing articles a lot easier: 1) Use My Articles - You could add your own name, resource box and web site link to... Read More

Five Mistakes Absolutely Guaranteed to Drive Away Your Best Clients

We all work hard to attract even one paying client. In fact, we work hard to attract serious inquiries. Yet amazingly, many business owners seem determined to drive away business! Every example cited here is based on true, thoroughly documented experiences, with both newbie business owners and five-star marquee players.1.... Read More

Turning The Casual Scanner Into A Buyer

The world is full of scanners. Most people simply scan the page to see if anything piques their interest, rather than reading the ads, sales letters, or web copy. That's why you should ensure that your copy is scanner friendly. That means placing headlines,... Read More

Direct Mail

Do you have a website? A Web Newsletter? A mailing list of e-mail addresses for customers? Do you track and test everything? You can use the web to get sales in lots of exciting ways which are dependant on technology that's available at the time. Whether you budget is 600... Read More

Top 10 Marketing Pitfalls

Ten Marketing Pitfalls By Stuart ReidIf you want to make it BIG in Internet Marketing you need avoid some common mistakes. Here's a list of the top ten Pitfalls that catch out beginner Marketers (and many established ones too!).The problem is you don't realise you have fallen into one of... Read More

What Does It REALLY Take to Be Making 6-Figures as a Service Professional?

Over the past 30 years, I've read so much on how to makemoney that I know I can write a series of books on thetopic, books that would cut through the junk and you don'thave to buy 101 things for each area. Most of the information repeats itself -- same... Read More

In The News:


15 Google Analytics Tricks To Maximize Your Marketing Campaign
Forbes
Google Google Analytics is the most popular free tool you can use to measure the success of your inbound marketing efforts. With it, you can view the volume of your website traffic, track where your users are coming from and where they're going, and ...


We're All Marketers Now: The Growing Power Of Social Media And Search ...
Forbes
Digital marketing is a science. We should all have realised by now that in the world of online, nothing happens by chance. Every GIF, Vine, video or comment that we see is most likely the result of somebody somewhere's social media marketing strategy.


Tesla Scores Again With “Interactive” Marketing
CleanTechnica
We hope the above “interactive” ad for a Tesla Model S captures your attention, too. It's one of three that have been making the rounds on the internet for the past 24 hours or so. Okay, what's Tesla got, in the way of corporate marketing, that Nissan ...


TechCrunch

Startup Marketing And How Emotion Drives Customer Action
TechCrunch
Put down the calculator and ignore the data for a second. Contrary to popular belief, startup marketing is not all about quantitative metrics and growth hacking. It's time to start mapping out what creates a connection between you and your customer ...


BusinessNewsDaily

Boost In-Store Sales with Facebook's Marketing Guide
BusinessNewsDaily
Advertising on Facebook is one of the easiest and most effective ways to reach new and potential customers. If you're a retailer looking to boost foot traffic using social media marketing, Facebook can help. This week, the social media giant published ...
The 6 Step Social Media Marketing Strategy Plan For Your BusinessBusiness 2 Community

all 80 news articles »

The Top 7 Content Marketing Trends Dominating 2014
Forbes
Content marketing, as a way to reach an increasingly wary audience, shows no signs of slowing down in 2014. Rather than using outdated, traditional methods of outbound marketing, businesses are finding that content marketing attracts customers and ...
How Marketing Can Collaborate with Sales to Create Engaging ContentBusiness 2 Community

all 13 news articles »

Marketing: The Corporate World's Least-Happy Function
Forbes
Take a look at the data below and spot the alarming trend. These “intent to stay” trends are from CEB's longitudinal study of employee engagement. We've been running this study for over a decade, surveying tens of thousands of workers. “Intent to stay ...


3 Surprisingly Simple Tests To Optimize Your Conference Marketing Presence
Forbes
Optimization and data-driven. I'm sure you've been hearing these buzzwords. Just check your Twitter Twitter feed and there will be some article about using data to test and optimize your processes. As much as you hear about it, don't over look it. In a ...


5 Steps to Creating a Powerful Content Marketing Strategy
Huffington Post (blog)
The basic strategy of content marketing requires you to have a clear vision of your business objective. This will help you create viable web content strategies for engaging both your target customers as well as search engines -- helping you generate ...
Top 8 Fresno Web Design and Online Marketing Trends That Will Dominate SEODigitalJournal.com

all 4 news articles »

Small Business Trends

GoDaddy acquires email marketing startup Mad Mimi
ZDNet
"Email marketing is critical. It helps small businesses connect to customers in a low-cost and easy to use way, effectively tapping into existing customer relationships, making the business of business easier," Steven Aldrich, SVP of business ...
GoDaddy Acquires Email Marketing Service Mad MimiSmall Business Trends
GoDaddy Acquires MailChimp Competitor Mad Mimi To Beef Up Its Email ...TechCrunch
GoDaddy Acquires Email Marketing Provider, Mad MimiStreetInsider.com (subscription)
VatorNews -WebProNews
all 18 news articles »
Google News
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I just collected my mail. As usual, more than 80%... Read More

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Do it Right.I receive postcards all the time. The other... Read More

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Are your direct mail response rates lower than you expect?... Read More

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To capture a larger market share and be viable, sustainable... Read More

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There is a simple but almost mystical law which governs... Read More

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There are many ways to reach out and find the... Read More