In Sickness And In Health

I recently drove by a business that had a sign out front that read "Closed due to illness". This meant that the cash flow would stop until the owner was able to return to work.Even worse, the business would not be able to generate revenue for the owner when it... Read More

Marketing on a Budget

A successful marketing plan doesn't have to include an athletic superstar, prime-time placement, state-of-the-art computer graphics or a massive budget. Being resourceful and smart can be just as effective. Business promotion doesn't have to cost a fortune. Often, it's the personal touch that seals the deal. Here are ideas... Read More

10 Powerful Marketing Tips

1. Print your best small ad on a postcard and mail it to prospects in your targeted market. People read postcards when the message is brief. A small ad on a postcard can drive a high volume of traffic to your web site and generate a flood of sales leads... Read More

Customer Lifetime Value - The Key To Maximizing Your Profits!

The greatest asset to your business is your Customer, specifically, your Customer Lifetime Value.In my many years in Sales and Marketing, I've met many CEOs and business owners who don't have much clue as to what Customer Lifetime Value is, much less its importance and the impact it has on... Read More

Write Articles WITHOUT Writing!

Face it, writing any article can be a tedious and time consuming task for a beginner or even an expert writer. Here are four ways to make writing articles a lot easier: 1) Use My Articles - You could add your own name, resource box and web site link to... Read More

Five Mistakes Absolutely Guaranteed to Drive Away Your Best Clients

We all work hard to attract even one paying client. In fact, we work hard to attract serious inquiries. Yet amazingly, many business owners seem determined to drive away business! Every example cited here is based on true, thoroughly documented experiences, with both newbie business owners and five-star marquee players.1.... Read More

Turning The Casual Scanner Into A Buyer

The world is full of scanners. Most people simply scan the page to see if anything piques their interest, rather than reading the ads, sales letters, or web copy. That's why you should ensure that your copy is scanner friendly. That means placing headlines,... Read More

Direct Mail

Do you have a website? A Web Newsletter? A mailing list of e-mail addresses for customers? Do you track and test everything? You can use the web to get sales in lots of exciting ways which are dependant on technology that's available at the time. Whether you budget is 600... Read More

Top 10 Marketing Pitfalls

Ten Marketing Pitfalls By Stuart ReidIf you want to make it BIG in Internet Marketing you need avoid some common mistakes. Here's a list of the top ten Pitfalls that catch out beginner Marketers (and many established ones too!).The problem is you don't realise you have fallen into one of... Read More

What Does It REALLY Take to Be Making 6-Figures as a Service Professional?

Over the past 30 years, I've read so much on how to makemoney that I know I can write a series of books on thetopic, books that would cut through the junk and you don'thave to buy 101 things for each area. Most of the information repeats itself -- same... Read More

In The News:


Forbes

A Master Class in Marketing Taught by Taylor Swift
Forbes
I was performing my thrice-daily ritual of perusing iTunes when a piece of art caught my eye. It was a Polaroid photo of a girl that brought me right back to the 1980s. Coincidentally, it was the cover art for Taylor Swift's new album, 1989, which ...

and more »

Adobe emerges as marketing cloud leader, beating out Salesforce, Oracle, IBM ...
VentureBeat
Adobe has taken a lead in the fast-growing enterprise marketing software sector, according to a Forrester Research report to be published today. Adobe has “distanced itself from the pack” of competitors, said the report, beating out Salesforce.com and ...
IDC Predicts Big Changes, Fast Growth in Digital MarketingCMSWire
Adobe Named a Leader in Enterprise Marketing Software Suites by Independent ...Business Wire (press release)

all 9 news articles »

New revenue from hotels will extend New Orleans tourism marketing during the ...
The Times-Picayune - NOLA.com
Adrian Cohn of the Spears Consulting public relations firm describes plans for T-shirt and merchandise sales as a new aspect of promoting New Orleans to visitors at the New Orleans Tourism Marketing Corporation board meeting on Tuesday, Oct. 21, 2014.


Forbes

B2B Marketing Must Focus On 1:1
Forbes
Naturally, both of them would follow different marketing strategies, or so we think. Don Peppers and Martha Rogers in their book One to One B2B: Customer Development Strategies for the Business-to-Business World have discussed how B2B companies can ...
Mobile marketing budgets jumping 36% this year — but tools are still lackingVentureBeat
Zombie Marketing Tactics: The “Dead” Practices That Still Have LifeBusiness 2 Community

all 5 news articles »

In Marketing: 1 + 1 Does Not Equal 2
Huffington Post
How many of you marketers have to explain to clients, bosses, employees and staff that marketing is not an exact science? I have experienced this for decades and even with the advent of big data, my explanation still doesn't include the words math and ...

and more »

Forbes

5 Trends Your Marketing Team Should Budget For In 2015
Forbes
Divvying up your marketing funds isn't a fun or easy task, so you've likely pushed it off as long as possible. You've told numerous vendors, “We'll look at that for our 2015 budget,” but budget season is quickly approaching — and you need to make a ...


Marketing Evolution Is Failing In The C-Suite
Huffington Post
You can almost picture yourself in the room. It's the time of year again where the marketing team has to put together a strategy, a plan and a budget for the next fiscal year. After carefully considering the seismic shift that is happening across the ...


Forbes

IDC Predicts Marketing Software Will Be A $32.4B Market By 2018
Forbes
$130B will be spent over the next five years on marketing software globally according to a recent forecast published by IDC. IDC's recent report on marketing software is an interesting look at the current and future marketing software landscape ...
IDC: Worldwide revenues for marketing software are projected to be $32b in 2018Boston Globe
Worldwide revenues for marketing software solutions growing to more than US ...Digitimes
Marketing software solutions market to grow at 12.4% 2014-18Infotech Lead (registration) (blog)

all 6 news articles »

Suit: Man not hired at northwest suburban marketing company because of ...
Chicago Sun-Times
A man who interviewed for a sales position at a northwest suburban marketing company is suing, alleging he was not hired because, during the training process, he told company higher-ups he was gay. Edward Donaldson filed the suit Monday in Cook ...


EE Times

Circular Marketing
EE Times
Integrated marketing? The idea that marketing should have a one simple and straightforward message developed to capture the attention of the company's target audience -- chip designers in this case -- was a foreign concept to him. I could see the ...

and more »
Google News
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Where to Find Cheap Brochure Printing

Whether it is for is a real estate listing, a... Read More

11 Powerful Marketing Tips

Each of these 11 marketing tips is based on a... Read More

Did Jesus Get Killed for Practicing Interruption Marketing?

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Marketing: Are You Focused?

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The Advantage to Buying Promotional Products Online

Buying your promotional products and corporate apparel online provides five... Read More

Business Promotional Items ? How to Stimulate Word of Mouth Advertising

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Fern Reisss PublishingGame.com: Achieve Media Attention for Your Business

Do you want to be quoted by the national press... Read More

Attracting Clients With Incremental Marketing

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How to Save Time and Achieve More by Creating High-Leverage Marketing Assets

The single biggest, non-renewable asset you have is your time.... Read More

Getting New Clients - When Only a Few is More Than Enough

Many of the business owners I speak with are looking... Read More

Simple Marketing Idea - Big Marketing Results!

Have you ever noticed how many times it's the simplest... Read More

Marketing Strategies to Put Yourself Out of Business

Want to learn how to lose a billion dollars?Just follow... Read More

Your Ultimate Competitive Advantage

The biggest secret to success in business is to always... Read More

Beyond Fear And Greed: Emotions That Sell

Fear and Greed. The stock-in-trade of sales. Appeal to them,... Read More

What You MUST Understand About Your Web Numbers

Two years ago, when I first started selling online, I... Read More

Direct Mail Strategy - Brand Identity Guru

1. Know your purpose: What do you want your direct... Read More

Using a Marketing Calendar Template

Owning a small business isn't easy, especially if you are... Read More

Marketing Strategy 101: 10 Marketing Strategies I Learnt From My Oral Surgeon

This is how the conversation went on my follow-up visit... Read More

How to Discover your Primary Market and Where to Find Them

Whether you market online or offline, you already know the... Read More

CD ROM Business Cards - Offline Marketing For Online Promotion

It's a great concept, - and it has a 'cool... Read More

Why Surveying Matters

What is the single most important thing you can do... Read More

Can Message Board Marketing Work For You?

One of the things that makes the Internet fun is... Read More

Promotional Magnets: Promotion that Sticks

Some people are happy with just a business card. For... Read More

Motivating Your Target

There's just no time to waste in a cyber day;... Read More

The Secrets of?

A lot of advertising and mailings promise to reveal the... Read More