In Sickness And In Health

I recently drove by a business that had a sign out front that read "Closed due to illness". This meant that the cash flow would stop until the owner was able to return to work.Even worse, the business would not be able to generate revenue for the owner when it... Read More

Marketing on a Budget

A successful marketing plan doesn't have to include an athletic superstar, prime-time placement, state-of-the-art computer graphics or a massive budget. Being resourceful and smart can be just as effective. Business promotion doesn't have to cost a fortune. Often, it's the personal touch that seals the deal. Here are ideas... Read More

10 Powerful Marketing Tips

1. Print your best small ad on a postcard and mail it to prospects in your targeted market. People read postcards when the message is brief. A small ad on a postcard can drive a high volume of traffic to your web site and generate a flood of sales leads... Read More

Customer Lifetime Value - The Key To Maximizing Your Profits!

The greatest asset to your business is your Customer, specifically, your Customer Lifetime Value.In my many years in Sales and Marketing, I've met many CEOs and business owners who don't have much clue as to what Customer Lifetime Value is, much less its importance and the impact it has on... Read More

Write Articles WITHOUT Writing!

Face it, writing any article can be a tedious and time consuming task for a beginner or even an expert writer. Here are four ways to make writing articles a lot easier: 1) Use My Articles - You could add your own name, resource box and web site link to... Read More

Five Mistakes Absolutely Guaranteed to Drive Away Your Best Clients

We all work hard to attract even one paying client. In fact, we work hard to attract serious inquiries. Yet amazingly, many business owners seem determined to drive away business! Every example cited here is based on true, thoroughly documented experiences, with both newbie business owners and five-star marquee players.1.... Read More

Turning The Casual Scanner Into A Buyer

The world is full of scanners. Most people simply scan the page to see if anything piques their interest, rather than reading the ads, sales letters, or web copy. That's why you should ensure that your copy is scanner friendly. That means placing headlines,... Read More

Direct Mail

Do you have a website? A Web Newsletter? A mailing list of e-mail addresses for customers? Do you track and test everything? You can use the web to get sales in lots of exciting ways which are dependant on technology that's available at the time. Whether you budget is 600... Read More

Top 10 Marketing Pitfalls

Ten Marketing Pitfalls By Stuart ReidIf you want to make it BIG in Internet Marketing you need avoid some common mistakes. Here's a list of the top ten Pitfalls that catch out beginner Marketers (and many established ones too!).The problem is you don't realise you have fallen into one of... Read More

What Does It REALLY Take to Be Making 6-Figures as a Service Professional?

Over the past 30 years, I've read so much on how to makemoney that I know I can write a series of books on thetopic, books that would cut through the junk and you don'thave to buy 101 things for each area. Most of the information repeats itself -- same... Read More

In The News:


Marketing Suite For Visual Web Piqora Raises $7.7 Million Series A
TechCrunch
Piqora, a marketing platform and analytics provider for “visual” social networks like Instagram, Pinterest and Tumblr, has raised $7.7 million in Series A funding, the company is announcing today. The round was led by DFJ, and saw participation from ...

and more »

Wall Street Journal

McDonald's Plans Marketing Push as Profit Slides
Wall Street Journal
Comparable sales at U.S. restaurants open more than a year declined 1.7% for the quarter and 0.6% for March, the fifth straight month of declines in the company's biggest market. Global same-store sales rose 0.5% for both the quarter and month.
McDonald's Plans Marketing Push as Profit Slides -- 3rd UpdateNASDAQ

all 285 news articles »

Marketing campaign urges fliers to share stories
Sioux Falls Argus Leader
Businesses today no longer can afford to ignore social media because their customers are likely to be commenting and posting things about them online, said Lorrie Thomas Ross, a national web marketing expert and author of “The 36-Hour Course to Online ...

and more »

Erika D. Smith: New 'cultural district' is unwise marketing ploy
Indianapolis Star
When we cobble together and then label something like Market East a "cultural district," it makes me wonder (again) if city leaders understand what the word "cultural" really means. Or, at the very least, if they understand what the word means to the ...


Why Boutique Marketing Firms Give Brands the Biggest Bang for Their Bucks
Huffington Post
Marketing is not the same industry it was ten or even five years ago. The business is moving away from traditional tactics, such as billboards and commercials, to much more unique and cutting-edge strategies like Twitter campaigns and grassroots events.

and more »

Belleville News Democrat

EXCHANGE: Marketing becomes important to farms
Belleville News Democrat
In this April 4, 2014 photo, Henry Brockman prepares to transfer shiso seedlings into growth medium while working in his greenhouse near Congerville, Ill. His produce operation sells by subscription, locally. Marketing online and in person has become ...

and more »

25 Tricks For Effective Instagram Marketing
Small Business Trends
With Facebook declining in popularity among younger users, more and more businesses are turning to Instagram to reach younger demographics. If you plan to adopt a similar strategy, you'll want to take a look at the following Instagram marketing tips ...

and more »

Forbes

How Four Eco Brands Are Using Social Media Marketing Effectively
Forbes
However, according to Offerpop, a NYC-based social marketing platform, the most effective green brands “not only raise awareness for causes on multiple networks, but tailor their campaigns to leverage the visual web and user generated content by ...


Fast Company

The Best Examples, Questions, And Guides To Find Your Social Media ...
Fast Company
We don't want brands talking at us as if we are dollar signs. We want authentic communication. Finding a voice for your social media marketing can be difficult because the concept is somewhat unlike other optimization strategies online. Voice is not a ...
Content marketing: take your message to the peopleThe Guardian (blog)
The ultimate guide to marketing your brand on every social media channelPRWeek
DMA (UK) poll reveals most 'marketing friendly' social networkBizReport
Business 2 Community -Chicago Tribune
all 16 news articles »

China's Huawei to spend $300 million on global marketing in 2014
Reuters
(Reuters) - Huawei Technologies Co Ltd, the world's third-biggest smartphone manufacturer, plans to spend $300 million on global marketing in 2014, a senior executive said on Wednesday. "This year Huawei will spend $300 million on marketing," Shao ...

and more »
Google News
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How Prince Connects With His Target Market!

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Take It To The Customer

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Self Promotion Brings Business Success

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Why Great Companies Survey: Martian Logic!

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Wealth Knowledge & Power ? Lost Secrets From Ancient Masters

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What to Look for in Display Graphics and Trade Show Graphics

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The Key to Success

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John Kerry, Amazing Direct-Marketer!

If you want to uncover a little secret about how... Read More

How Important is Your Marketing?

Bob called last week from Phoenix, Arizona with some stunning... Read More

If My Work is Good Enough

"If My Work is Good Enough, I Shouldn't Have to... Read More

2 Step Marketing

Do it Right.I receive postcards all the time. The other... Read More

How To Use Humor Successfully In Your Business Communications

For generations people have been saying that laughter is good... Read More

Image is Key to Your Marketing Success

In virtually any business first impressions are lasting impressions. Most... Read More

Are You Losing Business?

As a small business owner, you are grateful for all... Read More

Make Your Prospects Say Yes!

6 Secrets to Stellar Sales PresentationsEvery sale is won or... Read More

Customers Are Like Vampires

No, customers aren't bloodsuckers (well, maybe a few are!) and... Read More

Are You Overlooking Your Hidden Profit Centers?

There are other names given to "Back-End Selling". You may... Read More

Can Message Board Marketing Work For You?

One of the things that makes the Internet fun is... Read More

Do Not Consider Running the Same Yellow Page Ad until You Read This

Grant Businesses have a love-hate relationship with the Yellow Page... Read More

Optimizing Your Email Marketing

Email CampaignsEmail marketing can be a tremendously valuable tool for... Read More