In Sickness And In Health

I recently drove by a business that had a sign out front that read "Closed due to illness". This meant that the cash flow would stop until the owner was able to return to work.Even worse, the business would not be able to generate revenue for the owner when it... Read More

Marketing on a Budget

A successful marketing plan doesn't have to include an athletic superstar, prime-time placement, state-of-the-art computer graphics or a massive budget. Being resourceful and smart can be just as effective. Business promotion doesn't have to cost a fortune. Often, it's the personal touch that seals the deal. Here are ideas... Read More

10 Powerful Marketing Tips

1. Print your best small ad on a postcard and mail it to prospects in your targeted market. People read postcards when the message is brief. A small ad on a postcard can drive a high volume of traffic to your web site and generate a flood of sales leads... Read More

Customer Lifetime Value - The Key To Maximizing Your Profits!

The greatest asset to your business is your Customer, specifically, your Customer Lifetime Value.In my many years in Sales and Marketing, I've met many CEOs and business owners who don't have much clue as to what Customer Lifetime Value is, much less its importance and the impact it has on... Read More

Write Articles WITHOUT Writing!

Face it, writing any article can be a tedious and time consuming task for a beginner or even an expert writer. Here are four ways to make writing articles a lot easier: 1) Use My Articles - You could add your own name, resource box and web site link to... Read More

Five Mistakes Absolutely Guaranteed to Drive Away Your Best Clients

We all work hard to attract even one paying client. In fact, we work hard to attract serious inquiries. Yet amazingly, many business owners seem determined to drive away business! Every example cited here is based on true, thoroughly documented experiences, with both newbie business owners and five-star marquee players.1.... Read More

Turning The Casual Scanner Into A Buyer

The world is full of scanners. Most people simply scan the page to see if anything piques their interest, rather than reading the ads, sales letters, or web copy. That's why you should ensure that your copy is scanner friendly. That means placing headlines,... Read More

Direct Mail

Do you have a website? A Web Newsletter? A mailing list of e-mail addresses for customers? Do you track and test everything? You can use the web to get sales in lots of exciting ways which are dependant on technology that's available at the time. Whether you budget is Ł600... Read More

Top 10 Marketing Pitfalls

Ten Marketing Pitfalls By Stuart ReidIf you want to make it BIG in Internet Marketing you need avoid some common mistakes. Here's a list of the top ten Pitfalls that catch out beginner Marketers (and many established ones too!).The problem is you don't realise you have fallen into one of... Read More

What Does It REALLY Take to Be Making 6-Figures as a Service Professional?

Over the past 30 years, I've read so much on how to makemoney that I know I can write a series of books on thetopic, books that would cut through the junk and you don'thave to buy 101 things for each area. Most of the information repeats itself -- same... Read More

In The News:


Forbes

The Top 10 Entrepreneurs Who've Inspired Marketing Star Joe Polish
Forbes
Intuitively, he determined that sharing value-add information would be a better way to market his service than filling the airwaves with marketing hype. Well before the era of social media and online marketing he shared his messages through direct mail ...


The Content Standard by Skyword

"Content Performance Marketing" – 3 Steps to Future Success
Search Engine Watch
From more humble beginnings of White Hat SEOs touting "content is king" to massive campaigning from search engines and marketers around the idea of quality "content marketing," content marketing has come a long way. However, the path we've been on ...
Your Business Doesn't Need A Marketing Major -- It Needs A Story And Data ...Forbes
Custom, Targeted Content Is the Future of Marketing, Study SaysThe Content Standard by Skyword
How to Build a Content Marketing Program from ScratchCMSWire

all 6 news articles »

ZDNet

For marketing software maker Radius, data science equals dominance
ZDNet
Radius's integrated software platform specifically targets B2B marketers (clients include Adobe Systems, PayPal and American Express) by tracking more than 50 billion data points on 40 million businesses. It connects to a company's CRM, and then uses ...


The Guardian (blog)

How technology is changing marketing
The Guardian (blog)
A transformation of marketing is underway as we spend more time on our mobiles, tablets and laptops. The challenge for brands is to connect with customers through all these devices in real time and create campaigns that work across social media ...


Forbes

Your Guide To Using Images In Your Content Marketing Strategy
Forbes
By now, you should know that “content marketing” requires more than just well-written text to be effective. Incorporating elements of content writing, search engine optimization, and social media marketing, the key to getting more traffic is getting ...


27 Masters of Marketing and PR Every Entrepreneur Can Learn From
Entrepreneur
Everyone in marketing and public relations knows just how difficult the job can be. If you are just starting out, you are wise to learn from the key players on this list of industry leaders who have succeed in a big ways in this challenging field. They ...


Marketo, sitting on a mountain of data, opens institute for marketing research
VentureBeat
Marketo, a leading marketing automation platform in a competitive space occupied by Oracle's Eloqua, Act-on, Salesforce's Pardot, Hubspot, and others, enables the orchestration of a variety of campaign and personalized interactions with customers and ...
Welcome to the Era of Engagement MarketingBusiness 2 Community
Marketo's Engagement Marketing Platform Helping Organizations Around the ...Broadway World
Marketo Strikes Partnerships with 150 Digital Agencies to Help Brands Succeed ...PR Newswire (press release)

all 5 news articles »

Adweek

Facebook's New People-Based Ad Technology Is 'Marketing Nirvana'
Adweek
Facebook is finally sharing its deep knowledge of 1.3 billion users to power advertising across the Web in a way that marketers say is unprecedented, potentially enhancing their ability to target messages like never before. Facebook's improved Atlas ad ...
Want to Escape 'People-Based Marketing'? Quit FacebookWordStream (blog)
Facebook launches Atlas ad platform to enable 'people based' marketingMarketing
Facebook Gives Its Marketing Capabilities To The Rest Of The Web With AtlasWebProNews
Marketing Land -Marketing Interactive -ValueWalk
all 267 news articles »

Marketing Evolution Is Failing In The C-Suite
Forbes
You can almost picture yourself in the room. It's the time of year again where the marketing team has to put together a strategy, a plan and a budget for the next fiscal year. After carefully considering the seismic shift that is happening across the ...


What Marketers Need to Know About Facebook's Atlas
Wall Street Journal (blog)
Facebook will officially unveil its new Atlas ad-serving and measurement platform this week, and marketers and ad executives say they're excited to hear exactly what it can do. Facebook has high hopes for the new offering, claiming it will change the ...

Google News
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Unleash the Power of Post Cards

Direct mail marketing is essential for a business to survive.Choosing... Read More

Direct Mail Marketing Done Correctly, Cannot Fail

So how do you do it?Direct mail marketing. When it... Read More

Packaging Made Frozen TV Dinners Possible

I was saddened to hear of the passing of one... Read More

Do You Know Where Your Marketing Dollars Are Going?

We all know the importance of marketing to increase sales... Read More

Packaging Trends You Cannot Overlook (part #1):

1) People are buying in smaller quantities. Our busy lifestyle... Read More

10 Tips to Grow Your Business Plain & Simple

"Try not to become a man of success but rather... Read More

Its Not All about the Cleavage! Or is It?

Times are a changin'! More women today work outside the... Read More

Market Research ? How Good is the Data?

"Make money for taking surveys"," Cash for your opinion", "Make... Read More

Creating a Marketing Plan for Your Website

Have you created a marketing plan for your Website? If... Read More

Has the Free Report Had Its Day?

For years now we have been inundated with offers of... Read More

15 Ways to Promote eLearning Programs

Pre-note: In this article, teleclass is an example used to... Read More

Six Essential Principles for Marketing to Women Business Owners

Marketing to women entrepreneurs is not difficult. You just have... Read More

Is Your Company A Member Of The Community?

One particularly hot south Texas day, I was making a... Read More

What Your Customers Want

Your customers don't know what they want. And to assume... Read More

D.A.N.C.E. With Me

Recently, a client asked what he could do to help... Read More

5 Tips to Grow Your Business Globally

Entering into Global markets is a great way to organically... Read More

Make Out Marketing

What is the single biggest fear of teenagers, business owners... Read More

Trade Show Videos Need to be Planned

A few months ago, we attended the recent Austech 2005... Read More

Business Marketing For Consultants, Coaches, Speakers, and Trainers: How To Be Noticed and Trusted

Business marketing is essential for professional services, such as consultants,... Read More

How to Promote Yourself Or Your Company Through Award Competitions

There isn't a day that goes by that I don't... Read More

10 Beer Budget Event Marketing Tips

Are you planning an event or participating in a trade... Read More

How to Turn Your Marketing Into a Money-Making Machine - Preparing for Marketing That Yields Results

The usual complaint from companies is that Marketing simply does... Read More

3 Ways to Gain and KEEP Customers Using Postcards

In today's competitive (sometimes cutthroat) marketplace, savvy business owners need... Read More

Budget Marketing: Managing Your Marketing Money Wisely!

There's a saying that half of all marketing efforts are... Read More

Resume Writing Service Marketing

Marketing A Resume BusinessWhen starting a resume business, your marketing... Read More