In Sickness And In Health

I recently drove by a business that had a sign out front that read "Closed due to illness". This meant that the cash flow would stop until the owner was able to return to work.Even worse, the business would not be able to generate revenue for the owner when it... Read More

Marketing on a Budget

A successful marketing plan doesn't have to include an athletic superstar, prime-time placement, state-of-the-art computer graphics or a massive budget. Being resourceful and smart can be just as effective. Business promotion doesn't have to cost a fortune. Often, it's the personal touch that seals the deal. Here are ideas... Read More

10 Powerful Marketing Tips

1. Print your best small ad on a postcard and mail it to prospects in your targeted market. People read postcards when the message is brief. A small ad on a postcard can drive a high volume of traffic to your web site and generate a flood of sales leads... Read More

Customer Lifetime Value - The Key To Maximizing Your Profits!

The greatest asset to your business is your Customer, specifically, your Customer Lifetime Value.In my many years in Sales and Marketing, I've met many CEOs and business owners who don't have much clue as to what Customer Lifetime Value is, much less its importance and the impact it has on... Read More

Write Articles WITHOUT Writing!

Face it, writing any article can be a tedious and time consuming task for a beginner or even an expert writer. Here are four ways to make writing articles a lot easier: 1) Use My Articles - You could add your own name, resource box and web site link to... Read More

Five Mistakes Absolutely Guaranteed to Drive Away Your Best Clients

We all work hard to attract even one paying client. In fact, we work hard to attract serious inquiries. Yet amazingly, many business owners seem determined to drive away business! Every example cited here is based on true, thoroughly documented experiences, with both newbie business owners and five-star marquee players.1.... Read More

Turning The Casual Scanner Into A Buyer

The world is full of scanners. Most people simply scan the page to see if anything piques their interest, rather than reading the ads, sales letters, or web copy. That's why you should ensure that your copy is scanner friendly. That means placing headlines,... Read More

Direct Mail

Do you have a website? A Web Newsletter? A mailing list of e-mail addresses for customers? Do you track and test everything? You can use the web to get sales in lots of exciting ways which are dependant on technology that's available at the time. Whether you budget is 600... Read More

Top 10 Marketing Pitfalls

Ten Marketing Pitfalls By Stuart ReidIf you want to make it BIG in Internet Marketing you need avoid some common mistakes. Here's a list of the top ten Pitfalls that catch out beginner Marketers (and many established ones too!).The problem is you don't realise you have fallen into one of... Read More

What Does It REALLY Take to Be Making 6-Figures as a Service Professional?

Over the past 30 years, I've read so much on how to makemoney that I know I can write a series of books on thetopic, books that would cut through the junk and you don'thave to buy 101 things for each area. Most of the information repeats itself -- same... Read More

In The News:


WordStream (blog)

Join WordStream for Marketing Festival Keynote & Conference in Brno #mktfest
WordStream (blog)
The world of marketing doesn't have to be dry, stuffy or corporate. This November, get your dose of top quality marketing education alongside incredible live band performances, plenty of networking and meetups, and a different party every night ...


Entrepreneur

6 Fundamentals for Succeeding at Online Marketing
Entrepreneur
Today, it's easier than ever to start your own business. Anyone with a URL, a good product and a PayPal account can make a go of it. But if it's easy for anybody, this also means it's easy for everybody. The world of ecommerce is teeming with competition.
4 Basic Steps To Succeed In Online MarketingSiliconindia.com

all 3 news articles »

Entrepreneur

7 Mistakes That Will Doom Your Marketing Automation Implementation
Entrepreneur
As an entrepreneur, you wear many hats. Your responsibilities encompass all aspects of your business, from its finances to its sales and everything in between. By default, most good entrepreneurs understand marketing. This doesn't mean that you love ...

and more »

Huffington Post

4 Key Marketing Budget Numbers
Huffington Post
Your marketing team members get all the love. They have great budgets, get their name in lights and have tons of support from management. For all their virtues there is one thing most marketing departments don't do well. Budget. Here are four key ...

and more »

Business 2 Community

Digital Marketing and Traditional Marketing: What's the Buzz
Business 2 Community
As marketers, we're caught between the old and the new — digital marketing, with all it's promise (but significant risk and uncertainty) and traditional marketing, that we've counted on for decades. Is it really a choice between digital marketing and ...


Entrepreneur

Conferences Are Good for Networking but Great for Marketing
Entrepreneur
Because all that is true conferences are frequently overlooked for their marketing potential. Done right, they can be marketing gold, especially for startups. Here are a few tips on how to view, and use, conferences and conventions to build brand ...


Chicago Business Journal

Inside the MillerCoors marketing shake-up: Andy England dismissed as David ...
Chicago Business Journal
MillerCoors has parted ways with its Chief Marketing Officer Andy England, the first and only executive to fill that role since the joint venture between SABMiller and Molson Coors was launched in 2008. England is being immediately replaced by David ...
MillerCoors replaces top marketing executiveChicago Tribune
New MillerCoors chief shuffles the deckCrain's Chicago Business
MillerCoors replaces CMO as part of company restructuringThe Drum

all 8 news articles »

TSN

A-rod, Yankees settle marketing dispute
TSN
NEW YORK, N.Y. - Alex Rodriguez and the Yankees settled their dispute over a marketing payment with a deal announced Friday that gives $3.5 million to charitable groups, saves the team $5.5 million and gets A-Rod the home run ball from his 3,000th hit.
Alex Rodriguez, Yankees settle marketing disputeCBC.ca
NY Yankees RUMORS: Alex Rodriguez and Hal Steinbrenner to Donate $6 ...Headlines & Global News

all 165 news articles »

Marketing firm lured to Corporate Research Center to improve delivery to clients
Roanoke Times
BLACKSBURG - A Wytheville-based firm involved in both traditional and modern marketing looks forward to significantly speeding up its work now that its New River Valley office is based at one of the largest holders of fiber broadband in the region.


Shiseido Deploys Salesforce Marketing Cloud, Innovating Its Touchpoints with ...
PR Newswire (press release)
TOKYO, July 3, 2015 /PRNewswire/ -- Salesforce [NYSE: CRM], the Customer Success Platform and world's #1 CRM company, today announced that Shiseido has selected Salesforce Marketing Cloud to support its comprehensive web beauty service ...

and more »
Google News
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Next »

Take a Leap! How To Take Your Business To New Heights

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Clever Headlines Usually Flop! Are You Being Too Clever For Your Own Good?

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Open Doors by Building Relationships

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Meaning and Marketing -- The Links

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Basic Marketing Dope

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Marketing Yourself and Your Business to Thriving!

We all watch the commercials on TV. We hear them... Read More

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It's a great concept, - and it has a 'cool... Read More

Copy SoapNet and Make Money

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Misrepresentation - Through Silence!

We're back to the subject of ethics, more specifically, business... Read More

Fax Marketing : Reaching a New Niche of Customers

Traditional marketing and advertising assumes that all of your customers... Read More

Trade Show Videos Need to be Planned

A few months ago, we attended the recent Austech 2005... Read More

Who Is Your Market and Where Are They?

An important part of planning your business is to know... Read More

Have Something Good To Say

If you don't get this right, you can just forget... Read More

Notable News - Its Not About You!

You enjoy what you do. In fact, you love your... Read More

Where Are Your Leads Coming From?

Most B2B marketers spend a great deal of time analyzing... Read More

Service Marketers; How?s Your Packaging?

When a shopper picks up a product in a store,... Read More

How to Turn Your Marketing Into a Money-Making Machine - Examples of solid Marketing

As Claude Hopkins presented in his Scientific Advertising many decades... Read More

10 Proven Ways To Accelerate Your Profits

1. Make copies of your web site in many different... Read More

Do this One Thing and Beat 85% of Your Competition!

Maybe you don't want to work that hard, or maybe... Read More

How To Perfect Your Marketing Message!

When it comes to your marketing message, the little things... Read More

Break Even On Your Next Direct Mail Campaign...And Still Generate Huge Profits

With direct mail, you can break even and still claim... Read More

Top 10 Benefits of Hiring a Marketing Writer to Write Your Marketing Materials

1. It costs less to delegate to a professional than... Read More