In Sickness And In Health

I recently drove by a business that had a sign out front that read "Closed due to illness". This meant that the cash flow would stop until the owner was able to return to work.Even worse, the business would not be able to generate revenue for the owner when it... Read More

Marketing on a Budget

A successful marketing plan doesn't have to include an athletic superstar, prime-time placement, state-of-the-art computer graphics or a massive budget. Being resourceful and smart can be just as effective. Business promotion doesn't have to cost a fortune. Often, it's the personal touch that seals the deal. Here are ideas... Read More

10 Powerful Marketing Tips

1. Print your best small ad on a postcard and mail it to prospects in your targeted market. People read postcards when the message is brief. A small ad on a postcard can drive a high volume of traffic to your web site and generate a flood of sales leads... Read More

Customer Lifetime Value - The Key To Maximizing Your Profits!

The greatest asset to your business is your Customer, specifically, your Customer Lifetime Value.In my many years in Sales and Marketing, I've met many CEOs and business owners who don't have much clue as to what Customer Lifetime Value is, much less its importance and the impact it has on... Read More

Write Articles WITHOUT Writing!

Face it, writing any article can be a tedious and time consuming task for a beginner or even an expert writer. Here are four ways to make writing articles a lot easier: 1) Use My Articles - You could add your own name, resource box and web site link to... Read More

Five Mistakes Absolutely Guaranteed to Drive Away Your Best Clients

We all work hard to attract even one paying client. In fact, we work hard to attract serious inquiries. Yet amazingly, many business owners seem determined to drive away business! Every example cited here is based on true, thoroughly documented experiences, with both newbie business owners and five-star marquee players.1.... Read More

Turning The Casual Scanner Into A Buyer

The world is full of scanners. Most people simply scan the page to see if anything piques their interest, rather than reading the ads, sales letters, or web copy. That's why you should ensure that your copy is scanner friendly. That means placing headlines,... Read More

Direct Mail

Do you have a website? A Web Newsletter? A mailing list of e-mail addresses for customers? Do you track and test everything? You can use the web to get sales in lots of exciting ways which are dependant on technology that's available at the time. Whether you budget is 600... Read More

Top 10 Marketing Pitfalls

Ten Marketing Pitfalls By Stuart ReidIf you want to make it BIG in Internet Marketing you need avoid some common mistakes. Here's a list of the top ten Pitfalls that catch out beginner Marketers (and many established ones too!).The problem is you don't realise you have fallen into one of... Read More

What Does It REALLY Take to Be Making 6-Figures as a Service Professional?

Over the past 30 years, I've read so much on how to makemoney that I know I can write a series of books on thetopic, books that would cut through the junk and you don'thave to buy 101 things for each area. Most of the information repeats itself -- same... Read More

In The News:


Are You A Leader or A Laggard In Data-Driven Marketing?
Forbes
Is your organization ready to make the most of data-driven marketing? What does a data-driven organization look like? What's the best way to interact with customers? These are questions that continue to be pondered as the marketing and advertising ...


Five Millennial Trends That Will Pave The Way For Marketers In 2015
Forbes
It's that time of year again when everyone packs the gym for discounted memberships, opts for a little more produce and a few less cookies at the store, signs up on that usually empty volunteer list at work and attempts to create a list of resolutions ...


Five Digital-Marketing Predictions That Fizzled In 2014
Forbes
This article is by Troy Ireland, managing partner at Digital Current, a conversion-based digital-marketing agency specializing in content marketing and SEO. 'Tis the season to wax poetic about the year we are leaving behind and to make grandiose ...


Forbes

2015 Marketing Predictions Pop Culture Style
Forbes
Ok I admit I am a little late to the party — the obligatory marketing predictions for the coming year party that is. Hey, I like to look at it as being fashionably late and trust me this may be the only time any derivation of the word “fashion” and ...


MLS data triggering postcard marketing campaigns
Inman.com
Online advertising may be where agents are putting most of their dollars, but many continue to see value in print. Case in point: More than 100,000 active agents send marketing postcards to prospective clients via direct mail company QuantumDigital.


TheWrap

Kieran Breen Promoted to President of International Theatrical Marketing at ...
TheWrap
Kieran Breen has been promoted to president of international theatrical marketing at 20th Century Fox, it was announced today by Paul Hanneman and Tomas Jegeus, the studio's co-presidents of worldwide theatrical marketing, to whom Breen will report.
Fox Promotes Kieran Breen to President of International MarketingVariety
Fox International Ups Kieran Breen To Marketing President PostDeadline.com

all 3 news articles »

Forbes

Marketing Gone Wrong: Is Your Social Media Plan Legal?
Forbes
I've written before about accidental PR disasters such as the McDonald's #McDStories campaign (instead of nostalgic memories it led to disgruntled customer tirades), government sites that went dark during the federal government's shutdown, or even a ...


VentureBeat

Marketing tech 2015 events: Announcing Growth Summit and GrowthBeat
VentureBeat
If you're a marketing technologist, a CMO, or any kind of growth-oriented marketing leader, our goal is to help you succeed. That's why we started VB Insight, our research division. And it's why we have not one but two martech-focused events coming up ...


Adweek

10 Must-See Digital Marketing Stats From the Week: Dec. 15-19
Adweek
Here are this week's 10 most intriguing numbers from the digital marketing space, including data about what's currently on the minds of brand marketers and a few eyebrow-raising social media stats. 1. Facebook's video spigot has apparently opened ...


Marketing Alliance posts Q2 loss
St. Louis Business Journal
The Marketing Alliance Inc. reported a fiscal second-quarter loss of $36,926 compared with net income of $187,447 in the prior year's quarter as revenue dipped. The loss for the company's fiscal 2015 second quarter, ended Sept. 30, was the result of ...

Google News
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Commercial Collections By Telephone

The telephone enables a credit manager to make many contacts... Read More

Do You Have This Important Tool in Your Marketing Arsenal?

Many business owners do not understand the authenticity and validation... Read More

How to Make Profits With a Commission Mailing Business

There are many mailorder publications that will list... Read More

Online Mentorship Programs: Cash in on Your Expertise

Whether you're a former retail store owner known for your... Read More

SMS for the Estate Agent - Targeted Marketing Tool, or Legal Minefield?

Imagine having at your disposal a means to immediately inform... Read More

Print Marketing Campaign, Whats Important and Whats Not!

Every company searches to lure customers to their product. Unless... Read More

Are You Overlooking Your Hidden Profit Centers?

There are other names given to "Back-End Selling". You may... Read More

Whats Your Marketing Attitude?

Entrepreneurs pay a lot of attention to the mechanics of... Read More

Where to Look for New Donors for Your Fundraising Letter Appeals

Have you ever studied your best donors and wished you... Read More

Large One?

Here's a proven, and truly easy way to start increasing... Read More

Why Market to Generation X?

Generation X"--the 40 million or so people born between 1965... Read More

Promotional Pen - A Pen by any other Name?

Have you ever been among a group of people exchanging... Read More

Direct Mail Postcard Rules

It's a fact that your customers are your best leads.... Read More

Test Marketing--How to Increase Your Direct Mail Marketing Response by Using the Internet to Test

I've discovered a really fantastic way to discover what works... Read More

Effective Use of Promotional Products and Ad Specialties

1. Determine the goals of your promotional products program. Do... Read More

A Tool For Selling New Ideas!

Imagine tossing a pebble into a crystal clear pond on... Read More

7 Marketing Lessons I Learned From the Muscleheads at Golds Gym

Can I share a secret with you?I love working out.... Read More

20 Tricks to Help Get That Envelope Opened

When your envelopes aren't opened, you can't make money! Beforeyou... Read More

Go Guerrilla

Jay Conrad Levinson coined the term guerrilla marketing, which I... Read More

Write Better Web Content

If you're reading this article, chances are that you, like... Read More

New Years Revolution

No, that's not a typo in the title. Resolutions are... Read More

Getting Ideas for Your Postcards

If you're going to do postcard marketing on an ongoing... Read More

Marketing A Misunderstood or Scary Product or Service

What do you do if your business, product or service... Read More

Ditch Coupons Before Customers Ditch You

Everyone wants to feel like they're getting a good deal.... Read More

How To Perfect Your Marketing Message!

When it comes to your marketing message, the little things... Read More