In Sickness And In Health

I recently drove by a business that had a sign out front that read "Closed due to illness". This meant that the cash flow would stop until the owner was able to return to work.Even worse, the business would not be able to generate revenue for the owner when it... Read More

Marketing on a Budget

A successful marketing plan doesn't have to include an athletic superstar, prime-time placement, state-of-the-art computer graphics or a massive budget. Being resourceful and smart can be just as effective. Business promotion doesn't have to cost a fortune. Often, it's the personal touch that seals the deal. Here are ideas... Read More

10 Powerful Marketing Tips

1. Print your best small ad on a postcard and mail it to prospects in your targeted market. People read postcards when the message is brief. A small ad on a postcard can drive a high volume of traffic to your web site and generate a flood of sales leads... Read More

Customer Lifetime Value - The Key To Maximizing Your Profits!

The greatest asset to your business is your Customer, specifically, your Customer Lifetime Value.In my many years in Sales and Marketing, I've met many CEOs and business owners who don't have much clue as to what Customer Lifetime Value is, much less its importance and the impact it has on... Read More

Write Articles WITHOUT Writing!

Face it, writing any article can be a tedious and time consuming task for a beginner or even an expert writer. Here are four ways to make writing articles a lot easier: 1) Use My Articles - You could add your own name, resource box and web site link to... Read More

Five Mistakes Absolutely Guaranteed to Drive Away Your Best Clients

We all work hard to attract even one paying client. In fact, we work hard to attract serious inquiries. Yet amazingly, many business owners seem determined to drive away business! Every example cited here is based on true, thoroughly documented experiences, with both newbie business owners and five-star marquee players.1.... Read More

Turning The Casual Scanner Into A Buyer

The world is full of scanners. Most people simply scan the page to see if anything piques their interest, rather than reading the ads, sales letters, or web copy. That's why you should ensure that your copy is scanner friendly. That means placing headlines,... Read More

Direct Mail

Do you have a website? A Web Newsletter? A mailing list of e-mail addresses for customers? Do you track and test everything? You can use the web to get sales in lots of exciting ways which are dependant on technology that's available at the time. Whether you budget is £600... Read More

Top 10 Marketing Pitfalls

Ten Marketing Pitfalls By Stuart ReidIf you want to make it BIG in Internet Marketing you need avoid some common mistakes. Here's a list of the top ten Pitfalls that catch out beginner Marketers (and many established ones too!).The problem is you don't realise you have fallen into one of... Read More

What Does It REALLY Take to Be Making 6-Figures as a Service Professional?

Over the past 30 years, I've read so much on how to makemoney that I know I can write a series of books on thetopic, books that would cut through the junk and you don'thave to buy 101 things for each area. Most of the information repeats itself -- same... Read More

In The News:


The Top 7 Online Marketing Trends Dominating 2014
Forbes
Late last year, I made some predictions for online marketing in 2014. If you missed that post, you can read it here. Given the clear shift toward inbound marketing methods, I considered how trends in SEO, social media, and content marketing were likely ...
Why Content and Social Media Marketing are the New SEOHuffington Post
Updated Web CEO Online SEO Platform Makes Social Media Marketing More ...PR Web (press release)

all 5 news articles »

GoPro's viral video marketing campaign turns it into top YouTube brand in the ...
New York Daily News
YouTube's top brand is so popular that its customers do its work for them. The camera company GoPro has become the leader of a new trend among businesses to market its product and build a brand through online videos. Though many companies are ...

and more »

Adweek

Meet Pinterest's New Marketing Head: Unilever's David Rubin
AdAge.com
Pinterest has tapped Unilever marketer David Rubin to head up the social scrapbooking site's global brand marketing organization in the newly created post of head of brand. One of Mr. Rubin's top priorities at Pinterest is marketing the female-friendly ...
Pinterest Hires the Man Behind Axe Marketing at UnileverAdweek

all 2 news articles »

Health officials crack down on Medicaid marketing
WJXT Jacksonville
Private companies that have contracted with the state to provide care for Medicaid patients are allowed to market to consumers with prior state approval. However, the Agency for Health Care Administration says marketing events are currently banned ...

and more »

Forbes

The Omni-Channel Experience: Marketing Meets Ubiquity
Forbes
With each choice comes a certain amount of risk as marketers choosing to put a heavy investment in one channel may miss the untapped potential of another. This leaves a smaller margin for error as highly informed consumers have become acutely aware of ...


TechCrunch

SimpleReach Raises $9M To Measure Content Marketing And Native Ads
TechCrunch
SimpleReach, a startup that helps marketers and publishers measure the effectiveness of their content and ads, is announcing that it has raised $9 million in Series A funding. The company says it can not only tell customers how well their content is ...
Native advertising: No longer experimental as SimpleReach raises $9MNew York Business Journal (blog)

all 5 news articles »

Entrepreneur

You're No Little Fish: Stand Out by Dominating Content Marketing
Entrepreneur
Developing and nailing your marketing strategy is no easy task, especially when your initial brand awareness is limited to beta testers and a handful of personal contacts. Content marketing can help get the word out about your startup, but only if you ...

and more »

Tinder's Troubled Marketing Department Turns to You (and Survey Monkey) for ...
The Wire
Tinder is cracking open their "Marketing 101" textbook this morning, which is the sort of thing that happens when your chief marketing officer is suspended for possibly sexually harassing your co-founder. They sent a "very small group" of users a ...

and more »

Mobile developers should spend less time on development, more on marketing
TechRepublic
Given that 67% of mobile app developers are focused on the market least likely to generate meaningful, sustainable revenue (i.e., consumer), more developers should consider investing in enterprise apps, which doubles their chances of making at least ...

and more »

Make Your Marketing Message Stand Out on Social Media
Entrepreneur
In Market Like You Mean It, marketing expert Al Lautenslager explains how you can engage your customers, create brand believers and gain fans for everything you sell. In this edited excerpt, the author explains how you can successfully draw in an ...

and more »
Google News
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Top Web Site Blunders by Coaches, Consultants and Experts

Of all the web sites belonging to coaches, consultants and... Read More

Positioning For Success

According to military historian David Chandler the campaigns of Napoleon... Read More

Mortgage Marketing to Realtors ? Creating a Memorable Positioning Statement

Mortgage marketing to Realtors involves having a crystal clear position... Read More

How Price Gouging Can Hurt Your Business

"Price gouging" is an emotional, inflammatory term. Everyone is against... Read More

Demographics For the Masses

Information is the lifeblood of the economy. That's especially true... Read More

Four Simple Ways to Cut Your Trade Show Marketing Budget in Half

Many times when a trade show is planned for there... Read More

Radio Ads That Get Results

Radio advertising can be a small business's best friend. It's... Read More

Trade Show Promotions That Are Memorable

If you have been to expos and trade shows as... Read More

Discount Promotional Items ? How to Save Money

It takes money to make money is an adage we... Read More

How to Set (and Get) the Right Prices

Which product feature of yours is every buyer keen to... Read More

How to Expand Your Target Markets

Are your products or services geared towards only one target... Read More

Free Marketing Tips

Dumb Excuse #1"I'm not sure I want to invest any... Read More

Resistances To Marketing a Practice-Part 1

If you are a therapist, counselor, or an alternative or... Read More

Keep Costs Down and Keep the Marketing Strategy Simple

One of the biggest mistakes we could make as business... Read More

Strategic Internet Marketing

I met Sue at a recent networking event. She is... Read More

Marketing Hat for Graphic Designers or Wannabe?s

Many people think that the quality of any graphic design... Read More

Quiz: Where is Your Marketing Message?

Wondering if your marketing message is dancing in the spotlight... Read More

The Advantage and Consequences of New Economy Marketing

Some of the research that has been done today gives... Read More

Help! What Happened?

Let's be honest, when you're writing sales material for a... Read More

Marketing Strategy - Spell Out Your Unique Value

I attended a "Sales Focus" seminar a few years back... Read More

Target Market - 3 Big Reasons You Need To Know Yours

Rule Number One when writing marketing materials is "Know Your... Read More

AIDA From A Different View - I Call It the 5 Ws

My childhood was my foundation for how I write and... Read More

Eight No Cost Ways to Market Your Business

Are you trying to promote your business with a tiny... Read More

The Benefits of a Marketing Plan

What is a Marketing Plan? Marketing is to do with... Read More

Turning The Casual Scanner Into A Buyer

The world is full... Read More