In Sickness And In Health

I recently drove by a business that had a sign out front that read "Closed due to illness". This meant that the cash flow would stop until the owner was able to return to work.Even worse, the business would not be able to generate revenue for the owner when it... Read More

Marketing on a Budget

A successful marketing plan doesn't have to include an athletic superstar, prime-time placement, state-of-the-art computer graphics or a massive budget. Being resourceful and smart can be just as effective. Business promotion doesn't have to cost a fortune. Often, it's the personal touch that seals the deal. Here are ideas... Read More

10 Powerful Marketing Tips

1. Print your best small ad on a postcard and mail it to prospects in your targeted market. People read postcards when the message is brief. A small ad on a postcard can drive a high volume of traffic to your web site and generate a flood of sales leads... Read More

Customer Lifetime Value - The Key To Maximizing Your Profits!

The greatest asset to your business is your Customer, specifically, your Customer Lifetime Value.In my many years in Sales and Marketing, I've met many CEOs and business owners who don't have much clue as to what Customer Lifetime Value is, much less its importance and the impact it has on... Read More

Write Articles WITHOUT Writing!

Face it, writing any article can be a tedious and time consuming task for a beginner or even an expert writer. Here are four ways to make writing articles a lot easier: 1) Use My Articles - You could add your own name, resource box and web site link to... Read More

Five Mistakes Absolutely Guaranteed to Drive Away Your Best Clients

We all work hard to attract even one paying client. In fact, we work hard to attract serious inquiries. Yet amazingly, many business owners seem determined to drive away business! Every example cited here is based on true, thoroughly documented experiences, with both newbie business owners and five-star marquee players.1.... Read More

Turning The Casual Scanner Into A Buyer

The world is full of scanners. Most people simply scan the page to see if anything piques their interest, rather than reading the ads, sales letters, or web copy. That's why you should ensure that your copy is scanner friendly. That means placing headlines,... Read More

Direct Mail

Do you have a website? A Web Newsletter? A mailing list of e-mail addresses for customers? Do you track and test everything? You can use the web to get sales in lots of exciting ways which are dependant on technology that's available at the time. Whether you budget is 600... Read More

Top 10 Marketing Pitfalls

Ten Marketing Pitfalls By Stuart ReidIf you want to make it BIG in Internet Marketing you need avoid some common mistakes. Here's a list of the top ten Pitfalls that catch out beginner Marketers (and many established ones too!).The problem is you don't realise you have fallen into one of... Read More

What Does It REALLY Take to Be Making 6-Figures as a Service Professional?

Over the past 30 years, I've read so much on how to makemoney that I know I can write a series of books on thetopic, books that would cut through the junk and you don'thave to buy 101 things for each area. Most of the information repeats itself -- same... Read More

In The News:


The rise of the marketing technologist
The Tennessean
Back in the day, we might have said marketing fell squarely into the realm of art, not science. Marketing deals with communication and emotion, perhaps some psychology. When business began to use the Internet, many organizations relied on IT ...


Terms of Engagement: The New World of Marketing
The San Diego Union-Tribune
For years, marketing was a conversational one-way street – a veritable monologue with customers. With the rise of the digital world – think websites, social media and mobile phones – that type of communication no longer cuts it. Now, a successful ...


The Globe and Mail (subscription)

Disney 'unboxing' Star Wars franchise in unprecedented marketing push
The Globe and Mail (subscription)
The company is launching the biggest unboxing event ever seen, live on YouTube this week, in a blockbuster marketing push for the newest merchandise in the Star Wars film franchise. Unboxing videos did not start out as advertising, per se. The trend ...

and more »

GRBJ: Muskegon management plant has new marketing plan
WZZM
(Grand Rapids Business Journal) -- A new marketing campaign is looking to increase engagement and new business development opportunities at a West Michigan-based wastewater management system. The Muskegon County Wastewater Management ...


Oklahoma responds to growing need for digital marketing skills with ...
NewsOK.com
The Bureau of Labor Statistics projects that employment for marketing managers will grow by 13% between 2012 and 2022. Job security for marketing managers also looks positive, as marketing employees are less likely to be laid off since marketing drives ...

and more »

Entrepreneur

8 Ways to Do Big-Time Marketing Without Spending a Fortune
Entrepreneur
Marketing is essential to any company's bottom line. However, traditional advertising channels such as newspapers, radio and television can get expensive really quick. Furthermore, they may produce little or no ROI. Contrary to these earlier practices ...


The Decatur Daily

Phase 3 of robotics park set for November completion; marketing dollars may be cut
The Decatur Daily
The third and final phase of the Alabama Robotics Technology Park outside Decatur is expected to be completed this fall. But whether marketing dollars to advertise the multi-million dollar facility to out-of-state companies stay in the state's budget ...


atlantadailyworld

Marketing aggravates obesity in Black children
atlantadailyworld
“We see more of this [marketing] in our community in general…in the placement of billboards in our community, [and] the fact that there's less of the healthier products in our community,” said Vikki Lassiter, executive director of the African American ...


Entrepreneur

4 Harsh Marketing Lessons From 4 Small-Business Owners
Entrepreneur
Made a big mistake? Screwed up? Lost money on your marketing? Welcome to my world. This is what it's like to run a small business. We don't have the time or the resources to carefully think through everything. So we do a lot of things by our gut ...

and more »

Twitter CFO On Its Marketing Strategy; LinkedIn's Publishing Plans
AdExchanger
Ad Age tapped Twitter CFO Anthony Noto for an update on the firm's marketing strategy and the search for a new CMO. “We have the best aggregated real-time content in the world,” Noto said. “The value of Twitter is that we give people both the ...

Google News
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Use The Neglected Weapons In Your Marketing Arsenal

Business marketers have a lot of weapons in their arsenals... Read More

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Using Direct Mail

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How to Really Get Your Customers

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Dont Use Yourself as Your Pricing Yardstick

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Helping Your Prospects Overcome ?Buying Fears? By Using Testimonials

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Top Five Tips For Designing Marketing Strategies That Get Results

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Anybody that frequents shopping malls are familiar with the bar... Read More

Do You Make These 5 Common Marketing Mistakes?

The famous P.T Barnum once said, "Without promotion, something terrible... Read More

25 Ways To Make Your Next Direct Mail Campaign Work

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Turbocharge New Sales with a Marketing Database

What is the most valuable asset your company owns? Inventory?... Read More

Strategic Internet Marketing

I met Sue at a recent networking event. She is... Read More

You Must Get Going If You Want To Get Growing

For many of service-based businesses out there, it's not that... Read More

Mission Position

Ahh, the mission statement. For some companies it simply describes... Read More

Most Wanted Response... How To Make It Work

"When I walked into the grocery store last Saturday, I... Read More

Mortgage Marketing to Realtors ? Creating a Memorable Positioning Statement

Mortgage marketing to Realtors involves having a crystal clear position... Read More

Marketing Mimics Life

Clichs. We've all heard them...and hear some of them so... Read More

The Secret to 100% Success With Your Marketing

There's a secret to marketing, which is so simple, yet... Read More

21 Must-Have Web Site Elements

Your Web site should be the cornerstone of your client... Read More

Business In 2010: A New Face of Marketing

The term "internet marketing" was virtually non-existent a short 8... Read More