In Sickness And In Health

I recently drove by a business that had a sign out front that read "Closed due to illness". This meant that the cash flow would stop until the owner was able to return to work.Even worse, the business would not be able to generate revenue for the owner when it... Read More

Marketing on a Budget

A successful marketing plan doesn't have to include an athletic superstar, prime-time placement, state-of-the-art computer graphics or a massive budget. Being resourceful and smart can be just as effective. Business promotion doesn't have to cost a fortune. Often, it's the personal touch that seals the deal. Here are ideas... Read More

10 Powerful Marketing Tips

1. Print your best small ad on a postcard and mail it to prospects in your targeted market. People read postcards when the message is brief. A small ad on a postcard can drive a high volume of traffic to your web site and generate a flood of sales leads... Read More

Customer Lifetime Value - The Key To Maximizing Your Profits!

The greatest asset to your business is your Customer, specifically, your Customer Lifetime Value.In my many years in Sales and Marketing, I've met many CEOs and business owners who don't have much clue as to what Customer Lifetime Value is, much less its importance and the impact it has on... Read More

Write Articles WITHOUT Writing!

Face it, writing any article can be a tedious and time consuming task for a beginner or even an expert writer. Here are four ways to make writing articles a lot easier: 1) Use My Articles - You could add your own name, resource box and web site link to... Read More

Five Mistakes Absolutely Guaranteed to Drive Away Your Best Clients

We all work hard to attract even one paying client. In fact, we work hard to attract serious inquiries. Yet amazingly, many business owners seem determined to drive away business! Every example cited here is based on true, thoroughly documented experiences, with both newbie business owners and five-star marquee players.1.... Read More

Turning The Casual Scanner Into A Buyer

The world is full of scanners. Most people simply scan the page to see if anything piques their interest, rather than reading the ads, sales letters, or web copy. That's why you should ensure that your copy is scanner friendly. That means placing headlines,... Read More

Direct Mail

Do you have a website? A Web Newsletter? A mailing list of e-mail addresses for customers? Do you track and test everything? You can use the web to get sales in lots of exciting ways which are dependant on technology that's available at the time. Whether you budget is £600... Read More

Top 10 Marketing Pitfalls

Ten Marketing Pitfalls By Stuart ReidIf you want to make it BIG in Internet Marketing you need avoid some common mistakes. Here's a list of the top ten Pitfalls that catch out beginner Marketers (and many established ones too!).The problem is you don't realise you have fallen into one of... Read More

What Does It REALLY Take to Be Making 6-Figures as a Service Professional?

Over the past 30 years, I've read so much on how to makemoney that I know I can write a series of books on thetopic, books that would cut through the junk and you don'thave to buy 101 things for each area. Most of the information repeats itself -- same... Read More

In The News:


The rise and rise of 'invective marketing'
Forbes
There is a new trend in marketing that no one is talking about. It's a subset of social media and it is very niche, but for some it works like a charm. It's called invective marketing – at least it is now. It turns out being despicable to people online ...


The Guardian

Five brands leading the way in omni-channel marketing
The Guardian
Delivering campaigns seamlessly across channels should be a high priority for marketers, especially when you consider that 60% of online adults in the UK and US now use two or more devices every day. But with media convergence pushing marketers ...


Digital Marketing Is A Great Equalizer For Startups
Forbes
Most technical entrepreneurs cringe when they finally realize that marketing is still king, despite the power of technology, and they are up against competitors who have a hundred times their spending power. Luckily, the digital revolution has been a ...


Doing It Dave's Way: 6 #Marketing Lessons From The Founder of Wendy's ...
Search Engine Journal
Today, marketing and business advice is filled with buzzwords – those catchy words that get overused to the point of exhaustion. Instead of focusing on the next big thing, lets take a look back to how business was done in the 1960's and 1970's. I think ...


Memeburn

Integration: marketing's new holy grail
Memeburn
The scale, scope and sheer onslaught of the technology that marketers need to work with and understand have exploded. Since the last decade, there's been massive growth in the marketing technology that underpins every aspect of managing a brand.

and more »

Entrepreneur

An Effective Digital Marketing Strategy Starts With Knowing Your Customers and ...
Entrepreneur
As digital marketing continues to expand, it has become more important than ever for companies to learn how to succeed. According to a report published by Ascend2, lack of effective strategies remains the most significant obstacle to succeeding in ...

and more »

Inside The World Of Marketing Agencies: Interviews With Three Experts
Search Engine Journal
A big thanks to our Pubcon 2014 sponsor, LinkResearchTools, your off-page SEO toolkit. Link Detox: Recover – Protect – Build. At Pubcon 2014 in Las Vegas, I had the opportunity to catch up with three experts on marketing agencies: James Loomstein of ...


Entrepreneur

Content Marketing Strategies You Can Steal
Entrepreneur
What's the profile of a modern, best-in-class content marketer? By modern I mean someone who is using new tools and resources (social media, video and data) in concert with traditional marketing programs. And by best in class I mean someone who is ...

and more »

Music Marketing In The Modern Era
hypebot.com
As 2014 comes to a close, musicians can find little to be optimistic about. The decline in sales continues and it appears that the only album that will have platinum sales this year will be Taylor Swift's 1989. By this time last year, we had only five ...

and more »

VentureBeat

Startups: Does your marketing feel like a gift or a re-gift?
VentureBeat
One of the biggest marketing mistakes I see startups make as they try to grow their customer base is talking about themselves too much. While this may be an effective way to get VCs excited about your business, it often fails to excite the target consumer.

Google News
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Next »

How to Turn a Marketing Calendar into Marketing Success!

Do you have a list of marketing ideas that you'd... Read More

Want to Increase Your Business? First You Need to Understand where You are at!

Are you having trouble understanding basic situational marekting concepts? Then... Read More

Good Marketing Pays for Itself

Most companies ask themselves this question: "How much will this... Read More

Logo Facts

What makes one logo better than another?Simplicity.A good logo works... Read More

Attract More Clients by Raising Your Profile

One of the most common issues I'm asked about is... Read More

Customer Retention with a Personal Touch

Personal contact with customers is a crucial element in the... Read More

Creating Your Future with a Marketing Plan

Almost everyone who dreams of starting their own business is... Read More

Shopping Comes Back To The Community

THE GREAT BRITISH TRADITION OF STREET MARKETS IS UPHELD AT... Read More

Mark Twain?s Great Marketing Idea

To tell you the truth (and about 53% of this... Read More

3 Simple Selling Tactics

The following 3 simple selling tactics produce sales by responding... Read More

Where to Look for New Donors for Your Fundraising Letter Appeals

Have you ever studied your best donors and wished you... Read More

Your REALTOR® Marketing Plan

The steps to creating an effective marketing plan begin with... Read More

Defining Moment

Do you know your audiences? I mean really know... Read More

Polishing Your Translation Style - Marketing Your Services

You have read part 1 & 2 of this article... Read More

How to Up-Sell Change

As Freud cautioned, it's insanity to keep doing the same... Read More

What to be Successful? Marketing Makes the Difference

When you hear the word "marketing" what comes to mind?... Read More

Using Purchased Leads

A little advice about using leads that you purchase from... Read More

How to Critique Your Own Yellow Page Ad

Forget what you know about your business Your goal is... Read More

Are You Ready To Research Your Market?

Picture this. You develop some product or service, spend countless... Read More

Why Direct Mail Advertising Works And How To Lower Your Costs

I met a lady who said she received a notice... Read More

Making the Intangible Real

How do you make the intangible real? How do you... Read More

Whats In a Business Card?

Over the years as I have attended trade shows, networking... Read More

Secrets of Trade Show Success

The ropers at Annie Oakley's Real Western Dudette Ranch were... Read More

The Right Logo

The Logo: a little historyLogotype, commonly know as a logo,... Read More

Refresh Your Web Site

So you have a Web site. And so does most... Read More