In Sickness And In Health

I recently drove by a business that had a sign out front that read "Closed due to illness". This meant that the cash flow would stop until the owner was able to return to work.Even worse, the business would not be able to generate revenue for the owner when it... Read More

Marketing on a Budget

A successful marketing plan doesn't have to include an athletic superstar, prime-time placement, state-of-the-art computer graphics or a massive budget. Being resourceful and smart can be just as effective. Business promotion doesn't have to cost a fortune. Often, it's the personal touch that seals the deal. Here are ideas... Read More

10 Powerful Marketing Tips

1. Print your best small ad on a postcard and mail it to prospects in your targeted market. People read postcards when the message is brief. A small ad on a postcard can drive a high volume of traffic to your web site and generate a flood of sales leads... Read More

Customer Lifetime Value - The Key To Maximizing Your Profits!

The greatest asset to your business is your Customer, specifically, your Customer Lifetime Value.In my many years in Sales and Marketing, I've met many CEOs and business owners who don't have much clue as to what Customer Lifetime Value is, much less its importance and the impact it has on... Read More

Write Articles WITHOUT Writing!

Face it, writing any article can be a tedious and time consuming task for a beginner or even an expert writer. Here are four ways to make writing articles a lot easier: 1) Use My Articles - You could add your own name, resource box and web site link to... Read More

Five Mistakes Absolutely Guaranteed to Drive Away Your Best Clients

We all work hard to attract even one paying client. In fact, we work hard to attract serious inquiries. Yet amazingly, many business owners seem determined to drive away business! Every example cited here is based on true, thoroughly documented experiences, with both newbie business owners and five-star marquee players.1.... Read More

Turning The Casual Scanner Into A Buyer

The world is full of scanners. Most people simply scan the page to see if anything piques their interest, rather than reading the ads, sales letters, or web copy. That's why you should ensure that your copy is scanner friendly. That means placing headlines,... Read More

Direct Mail

Do you have a website? A Web Newsletter? A mailing list of e-mail addresses for customers? Do you track and test everything? You can use the web to get sales in lots of exciting ways which are dependant on technology that's available at the time. Whether you budget is 600... Read More

Top 10 Marketing Pitfalls

Ten Marketing Pitfalls By Stuart ReidIf you want to make it BIG in Internet Marketing you need avoid some common mistakes. Here's a list of the top ten Pitfalls that catch out beginner Marketers (and many established ones too!).The problem is you don't realise you have fallen into one of... Read More

What Does It REALLY Take to Be Making 6-Figures as a Service Professional?

Over the past 30 years, I've read so much on how to makemoney that I know I can write a series of books on thetopic, books that would cut through the junk and you don'thave to buy 101 things for each area. Most of the information repeats itself -- same... Read More

In The News:


Forbes

Applying Agile Methodology To Marketing Can Pay Dividends: Survey
Forbes
Marketing strategy consultancy CMG Partners today releases the results of its sixth-annual CMO's Agenda, “The Agile Advantage,” a qualitative survey assessing the role and responsibilities of the chief marketer. CMG Partners conducted interviews with ...


New York Times (blog)

Samsung's marketing blitz vs. Apple: Effective, but big data would help
ZDNet
The consumer electronics giant's marketing plans were made part of the Apple vs. Samsung patent trial that's currently underway. The trial has revealed that Samsung marketed heavily against the iPhone and rattled Apple to some degree. In 2013, Apple ...
Samsung Executive Says Marketing Drove Phone Sales to No. 1New York Times (blog)
Samsung execs deny copying Apple design, attribute smartphone success to ...Apple Insider
Samsung points to marketing, not copying, as reason for smartphone turnaroundFierceWireless
BGR
all 270 news articles »

Inside the Millennial Mind: The Do's & Don'ts of Marketing to this Powerful ...
Forbes
It's because we're all fascinated with them – news coverage, political campaigns, and of course, marketers trying to figure out how to reach them. But beyond their size, what is it about this generation that has everyone so captivated? It's their ...

and more »

50 Content Marketing Ideas For Your Website Or Blog
Forbes
Do you ever feel like you're running out of content ideas for your website or blog? With almost nine out of 10 companies now using some form of content marketing to attract leads, just try to visualize the sheer volume of content that needs to be ...


The Guardian

Surge in British companies' marketing spend points to economic recovery
The Guardian
The survey measures the strength of the media market by subtracting the percentage of marketers reporting a decrease from those reporting an increase. During the full financial year to April, a net 17% of marketing executives reported an increase ...
UK marketing budgets increase at record rate, says surveyFinancial Times
UK firms boost marketing budgets to 14 year recordCITY A.M.
IPA Bellwether: Marketing budgets see biggest surge in 14 years with ...The Drum
Warc -Marketing Week
all 15 news articles »

CMO

New marketing automation rankings: Enterprise usability still sucks
VentureBeat
Crowdsourcing software review company TrustRadius revealed its latest marketing automation ranking and buyers' guide today, and here's the consensus: Software for the enterprise still lacks the appeal of consumer versions. “The usability sucks, and the ...
Usual Suspects Top New Marketing Automation ListMediaPost Communications
Crowdsource guide ranks marketing automation platforms by user ...CMO

all 6 news articles »

3 Next-Generation Sports Marketing Solutions We Can't Wait To Use
Forbes
It's just speculation, but I suppose the press and panel formula at the IMG World Congress of Sports (WCS) is modeled on technology conferences and not the typical sports conference event. That's okay, we know that clever, effective conferences let us ...


NPR (blog)

Apple Upgrade Tracks Customers Even When Marketing Apps Are Off
NPR (blog)
The people who design marketing apps are celebrating a change in the way iBeacon works on iPhones. That's the Bluetooth-based system that lets a store track a customer's movements, and capitalize on them. For instance, if iBeacon detects you lingering ...

and more »

WhatsApp, Instagram and the new rules of marketing for the networked age
The Next Web
Welcome to the age of the zero-dollar marketing startup. WhatsApp, and earlier Instagram, have officially become a permanent part of startup lore for having built multi-billion dollar businesses without (reportedly) spending a dime on marketing ...


One-to-one marketing, global scale: Sitecore lands L'Oréal to personalize beauty
VentureBeat
In the explosion of marketing technology over the past three years that has seen a tripling in startups with cloud, app, and web-based solutions for your marketing department, there's one company that has been around almost since the original dot-com boom.

and more »
Google News
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Everything Youve Ever Learned About Marketing Is Wrong

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Tricks of the Trade: Design your Booth for Maximum Impact

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The Real Path To Big Bucks On The Internet!

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Beyond Repair: The Fixed-price Model

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Sponsorship: A Key to Powerful Marketing

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Marketing on a Budget

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8 Proven Ways to Get Referrals

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Mortgage Marketing and Advertising ? The Magical Ingredient

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The Role of Marketing for Boards of Directors

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7 Tips for Successful Postcard Marketing

Simple low-cost postcards have become a valuable business tool for... Read More

Are You a Marketing Octopus, or a Marketing Worm?

One of the greatest challenges to effectively marketing a business... Read More

How to Get the Right Clients and Avoid the Wrong Ones

If you are like most service professionals and small business... Read More

Tradeshow Booth Cures - Living Color

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Service Marketers; How?s Your Packaging?

When a shopper picks up a product in a store,... Read More

Marketing Your Franchise Online

Do you want to successfully market your business franchise online?... Read More

Timing and the Right Product Will Make Your Dreams Come True

Are you looking to erase your debt, buy that new... Read More

Has the Free Report Had Its Day?

For years now we have been inundated with offers of... Read More

50 Unbelievable Benefits Of Joint Venture Marketing

What Is A Joint Venture?A joint venture is an agreement... Read More

Marketing Miracles - Do They Just Happen?

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Do You Make These 5 Common Marketing Mistakes?

The famous P.T Barnum once said, "Without promotion, something terrible... Read More

Eight Steps To A Great Marketing Plan

Step 1: Where Am I Now? Before you decide where... Read More

Adapting Blog Technologies To Corporate E-Newsletters

Every January, trade publications put out a list... Read More

Ten Effective Ways to Capture Market

1.Evaluation of Existing Products / Therapies2.Assessment of New Products3.Market assessment... Read More