In Sickness And In Health

I recently drove by a business that had a sign out front that read "Closed due to illness". This meant that the cash flow would stop until the owner was able to return to work.Even worse, the business would not be able to generate revenue for the owner when it... Read More

Marketing on a Budget

A successful marketing plan doesn't have to include an athletic superstar, prime-time placement, state-of-the-art computer graphics or a massive budget. Being resourceful and smart can be just as effective. Business promotion doesn't have to cost a fortune. Often, it's the personal touch that seals the deal. Here are ideas... Read More

10 Powerful Marketing Tips

1. Print your best small ad on a postcard and mail it to prospects in your targeted market. People read postcards when the message is brief. A small ad on a postcard can drive a high volume of traffic to your web site and generate a flood of sales leads... Read More

Customer Lifetime Value - The Key To Maximizing Your Profits!

The greatest asset to your business is your Customer, specifically, your Customer Lifetime Value.In my many years in Sales and Marketing, I've met many CEOs and business owners who don't have much clue as to what Customer Lifetime Value is, much less its importance and the impact it has on... Read More

Write Articles WITHOUT Writing!

Face it, writing any article can be a tedious and time consuming task for a beginner or even an expert writer. Here are four ways to make writing articles a lot easier: 1) Use My Articles - You could add your own name, resource box and web site link to... Read More

Five Mistakes Absolutely Guaranteed to Drive Away Your Best Clients

We all work hard to attract even one paying client. In fact, we work hard to attract serious inquiries. Yet amazingly, many business owners seem determined to drive away business! Every example cited here is based on true, thoroughly documented experiences, with both newbie business owners and five-star marquee players.1.... Read More

Turning The Casual Scanner Into A Buyer

The world is full of scanners. Most people simply scan the page to see if anything piques their interest, rather than reading the ads, sales letters, or web copy. That's why you should ensure that your copy is scanner friendly. That means placing headlines,... Read More

Direct Mail

Do you have a website? A Web Newsletter? A mailing list of e-mail addresses for customers? Do you track and test everything? You can use the web to get sales in lots of exciting ways which are dependant on technology that's available at the time. Whether you budget is £600... Read More

Top 10 Marketing Pitfalls

Ten Marketing Pitfalls By Stuart ReidIf you want to make it BIG in Internet Marketing you need avoid some common mistakes. Here's a list of the top ten Pitfalls that catch out beginner Marketers (and many established ones too!).The problem is you don't realise you have fallen into one of... Read More

What Does It REALLY Take to Be Making 6-Figures as a Service Professional?

Over the past 30 years, I've read so much on how to makemoney that I know I can write a series of books on thetopic, books that would cut through the junk and you don'thave to buy 101 things for each area. Most of the information repeats itself -- same... Read More

In The News:


Super Bowl 2015 marketing: University of Phoenix scores with stadium naming ...
OregonLive.com
Front Row Marketing Services & Front Row Analytics of Philadelphia says the stadium will garner $57.75 million in brand value from the Super Bowl XLIX NBC broadcast Sunday, a nearly 80 percent bump over the brand value for last year's bowl location, ...

and more »

3 Great Choices for a Winning Content-Marketing Strategy
Entrepreneur
With companies planning to increase their digital marketing spending over the coming months, the spotlight is on online marketers to implement strategies that deliver high ROI. They need to take a hard look at their Internet marketing strategies ...


PayPal And Dunnhumby Put $1.2m Into Pulsate, A Location Marketing Startup
TechCrunch
Menlo Park-based Pulsate is a so-called ā€œend-to-end context marketingā€ platform. Brands use it to surface the right kind of content into their apps and also leverage location. Founder and CEO, Patrick Leddy says Pulsate integrates with new or existing ...


How to experiment with marketing without ruining your business
Fortune
This post is in partnership with Entrepreneur. The article below was originally published at Entrepreneur.com. By Neil Patel, Entrepreneur.com. This is not your grandmother's marketing world. There are more marketing methods than ever before. But there ...

and more »

The 10 Best Digital Marketing Stats of the Week
Adweek
Here are the 10 most fascinating digital marketing statistics from Jan. 25 through 30, including Big Game data, eyebrow-raising earnings figures from Google and Facebook, as well as the curious, Portlandia-ish case of an airport rug. 1. Location-based ...


Rashtriya Ispat Nigam Ltd proposes synergy with NMDC for marketing steel ...
Economic Times
The idea is that they need not open out their own marketing offices. We already have our marketing network across the country. This is for marketing steel products. We are looking at the synergy that can be brought between both the companies ...

and more »

Marshawn Lynch: The NFL's renegade marketing star
CNBC
"He's definitely marketable, but big, established brands won't sign him. Brands that are more innovative or counterculture might go for him," said Manish Tripathi, an Emory University marketing professor and co-founder of Emory Sports Marketing Analytics.

and more »

CIO Today

What Matters Most for Marketing in 2015?
CIO Today
"The future of marketing is building cohesive customer journeys across sales, service, and marketing interactions. It is more important than ever to connect with each person interacting with your brand, and personalize journeys based on their actions ...

and more »

Forbes

11 Things CMOs Need To Know About Mobile Marketing Strategy And App ...
Forbes
I have written countless articles on the topic of mobile marketing going back years. I don't say to imply I am some sort of soothsayer or anything like that. I merely bring that point up to highlight the fact that mobile marketing is not something ...


The Content Standard by Skyword

5 Mistakes You're Making With Your Content Marketing Strategy
Forbes
In the grand scheme of things, content marketing is still a relatively new concept. The general idea behind it is easy to understand: you create valuable content that attracts attention, builds buzz, and establishes trust. However, as with anything new ...
8 Content Marketing Trends to Watch Out for in 2015 (Infographic)Business 2 Community

all 8 news articles »
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A Look at Color Brochure Printing

Brochures have become vital in today's workplace, serving a wide... Read More

How Your List Affects Postage Costs

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Your Marketing Message - Could You Wring More CASH Out Of It With This Ancient Japanese Discipline?

When it comes to your marketing message, the little things... Read More

How To Get Your Prospect To Take Action

There's really only one thing that separates Image advertising from... Read More

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Boomers are a prime and growing target audience. Does your... Read More

Ten Amazing Ways To Increase Attraction at a Trade Show

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Full Color Postcard Marketing: 7 Reasons Why They?ve Become the New Direct Mail

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CRM Star Wars: When Marketing is from Venus and IT is from Mars

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Marketing From Both Sides Of The Ball

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Powerhouse Marketing With Persuasive Postcards

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Want to Increase Your Business? First You Need to Understand where You are at!

Are you having trouble understanding basic situational marekting concepts? Then... Read More

Where to Find Cheap Brochure Printing

Whether it is for is a real estate listing, a... Read More

Sell More Online By Offering a Big Fat BONUS!

I don't know about you, but I secretly love watching... Read More

Out of Sight, But Not Out of Mind

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Your Headlines Are Key To Your Success Or Failure. Do You Know What To Write?

Most professional copywriters would say that headlines account for 80%... Read More

5 Tips to Grow Your Business Globally

Entering into Global markets is a great way to organically... Read More

Budgeting for a Postcard Mailing

If you've never done a postcard mailing, you're probably wondering,... Read More

How Much Is Your Popcorn Worth? Powerful Lessons In Marketing & The Psychology Of Selling - Part 2

NB: You can read part one here: ... Read More

Costly Web Copy Pitfalls

One secret to a site that sells: Look at your... Read More

The Marketing Plan and the Four P?s

The Marketing Plan section of the business plan demonstrates how... Read More

How to Brief a Marketing Agency

A new client recently emailed us a brief here at... Read More

How to Promote your business website using free online resources.

There are many ways to promote your website for free... Read More

The Key to Success

Good business is about communication... not just what you say... Read More

Newsletters are Marketing Machines!

Is your business publishing a print or e-newsletter? An informative... Read More

Todays Definition of Marketing. Has It Changed?

With the continued proliferation of the Internet, the meaning of... Read More