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In Sickness And In Health

I recently drove by a business that had a sign out front that read "Closed due to illness". This meant that the cash flow would stop until the owner was able to return to work.Even worse, the business would not be able to generate revenue for the owner when it... Read More

Marketing on a Budget

A successful marketing plan doesn't have to include an athletic superstar, prime-time placement, state-of-the-art computer graphics or a massive budget. Being resourceful and smart can be just as effective. Business promotion doesn't have to cost a fortune. Often, it's the personal touch that seals the deal. Here are ideas... Read More

10 Powerful Marketing Tips

1. Print your best small ad on a postcard and mail it to prospects in your targeted market. People read postcards when the message is brief. A small ad on a postcard can drive a high volume of traffic to your web site and generate a flood of sales leads... Read More

Customer Lifetime Value - The Key To Maximizing Your Profits!

The greatest asset to your business is your Customer, specifically, your Customer Lifetime Value.In my many years in Sales and Marketing, I've met many CEOs and business owners who don't have much clue as to what Customer Lifetime Value is, much less its importance and the impact it has on... Read More

Write Articles WITHOUT Writing!

Face it, writing any article can be a tedious and time consuming task for a beginner or even an expert writer. Here are four ways to make writing articles a lot easier: 1) Use My Articles - You could add your own name, resource box and web site link to... Read More

Five Mistakes Absolutely Guaranteed to Drive Away Your Best Clients

We all work hard to attract even one paying client. In fact, we work hard to attract serious inquiries. Yet amazingly, many business owners seem determined to drive away business! Every example cited here is based on true, thoroughly documented experiences, with both newbie business owners and five-star marquee players.1.... Read More

Turning The Casual Scanner Into A Buyer

The world is full of scanners. Most people simply scan the page to see if anything piques their interest, rather than reading the ads, sales letters, or web copy. That's why you should ensure that your copy is scanner friendly. That means placing headlines,... Read More

Direct Mail

Do you have a website? A Web Newsletter? A mailing list of e-mail addresses for customers? Do you track and test everything? You can use the web to get sales in lots of exciting ways which are dependant on technology that's available at the time. Whether you budget is £600... Read More

Top 10 Marketing Pitfalls

Ten Marketing Pitfalls By Stuart ReidIf you want to make it BIG in Internet Marketing you need avoid some common mistakes. Here's a list of the top ten Pitfalls that catch out beginner Marketers (and many established ones too!).The problem is you don't realise you have fallen into one of... Read More

What Does It REALLY Take to Be Making 6-Figures as a Service Professional?

Over the past 30 years, I've read so much on how to makemoney that I know I can write a series of books on thetopic, books that would cut through the junk and you don'thave to buy 101 things for each area. Most of the information repeats itself -- same... Read More

In The News:

Warning: Population of Content Marketing Experts Surging Out of Control
Huffington Post (satire)
Also known as Social Media Gurus, Life Coaches, Catalysts for Strategic Transformation, and various other Twitterlocutions, Content Marketing Experts clog your feeds with inspirational quotes and invitations to share and retweet and upvote their latest ...

Austin company marketing car dealership site
Waco Tribune-Herald
Austin-based SCC Development is marketing the Richard Karr Motors site at North Valley Mills and Lake Air drives and hopes to place a mixed-use development there after demolishing the buildings. The dealership is relocating to West Loop 340 at the end ...

What's the difference between consumer marketing and propaganda?
The Verge
What's the difference between consumer marketing and propaganda? By Adi Robertson on May 18, 2013 06:53 am @thedextriarchy 14Comments. Don't miss stories Follow The Verge. Follow. uicGoogle harlem shake. To call something "propaganda" is to ...

Business Daily
Yellow Fever new tourism board's marketing focus
Business Daily
â€œThe country last experienced a Yellow Fever outbreak close to 20 years ago but the international community still perceives Kenya as prone to it,â€KTB regional marketing manager Betty Ichan told the Business Daily. Kenyans have been subjected to demands ...

and more »

Marketing study: Missouri State a good value lacking recognition and school spirit
Springfield News-Leader
But few people have any idea what its â€œpublic affairsâ€ mission means or have ever heard its marketing tag line of â€œFollow your passion, find your place.â€ The school has little or no recognition through athletics and is roundly viewed by students ...

Toledo Blade
Firm traces growth in downtown
Toledo Blade
Over the years, we realized that especially in this market, it was tough for a design studio to remain consistent in terms of everybody taking home a paycheck," Mr. Kimble said. "The only way we were going to grow the business was to offer more ...

Business Standard
Marketing via YouTube
Business Standard
Much like Facebook where brands host their own pages to serve as a community platform for users to congregate and interact with the brand, marketers are using YouTube to host individual brand 'channels'. These channels can take a brand from being ...

Advertising and marketing group to offer scholarships - The Southern Illinoisan
The Southern
Applicants must be pursuing a degree in marketing, advertising, public relations, mass communications, graphic design, radio/television production or a related field and have at least a 3.0 grade point average. Special consideration will be given to ...

Skyword takes off with $6.7M for content marketing
VentureBeat
â€œThe art of content marketing is in the beauty and quality of the writing itself â€“ its voice and ability to speak to an audience in a personal and compelling way,â€ the company said on its site. â€œTo excel at the science of web content creation, you need ...
Skyword raises $6.7M to expand marketing content bizBoston Business Journal (blog)
Skyword Raises $6.7 Million for Content MarketingBostInno (blog)

all 6 news articles »

Park East development kicks into high gear with a new marketing campaign
Milwaukee Journal Sentinel
The marketing campaign, created by the Commercial Association of Realtors Wisconsin, will include signs, brochures and a website to draw attention to the vacant Park East tracts, said James T. Barry III, president of Cassidy Turley Barry commercial ...

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