In Sickness And In Health

I recently drove by a business that had a sign out front that read "Closed due to illness". This meant that the cash flow would stop until the owner was able to return to work.Even worse, the business would not be able to generate revenue for the owner when it... Read More

Marketing on a Budget

A successful marketing plan doesn't have to include an athletic superstar, prime-time placement, state-of-the-art computer graphics or a massive budget. Being resourceful and smart can be just as effective. Business promotion doesn't have to cost a fortune. Often, it's the personal touch that seals the deal. Here are ideas... Read More

10 Powerful Marketing Tips

1. Print your best small ad on a postcard and mail it to prospects in your targeted market. People read postcards when the message is brief. A small ad on a postcard can drive a high volume of traffic to your web site and generate a flood of sales leads... Read More

Customer Lifetime Value - The Key To Maximizing Your Profits!

The greatest asset to your business is your Customer, specifically, your Customer Lifetime Value.In my many years in Sales and Marketing, I've met many CEOs and business owners who don't have much clue as to what Customer Lifetime Value is, much less its importance and the impact it has on... Read More

Write Articles WITHOUT Writing!

Face it, writing any article can be a tedious and time consuming task for a beginner or even an expert writer. Here are four ways to make writing articles a lot easier: 1) Use My Articles - You could add your own name, resource box and web site link to... Read More

Five Mistakes Absolutely Guaranteed to Drive Away Your Best Clients

We all work hard to attract even one paying client. In fact, we work hard to attract serious inquiries. Yet amazingly, many business owners seem determined to drive away business! Every example cited here is based on true, thoroughly documented experiences, with both newbie business owners and five-star marquee players.1.... Read More

Turning The Casual Scanner Into A Buyer

The world is full of scanners. Most people simply scan the page to see if anything piques their interest, rather than reading the ads, sales letters, or web copy. That's why you should ensure that your copy is scanner friendly. That means placing headlines,... Read More

Direct Mail

Do you have a website? A Web Newsletter? A mailing list of e-mail addresses for customers? Do you track and test everything? You can use the web to get sales in lots of exciting ways which are dependant on technology that's available at the time. Whether you budget is 600... Read More

Top 10 Marketing Pitfalls

Ten Marketing Pitfalls By Stuart ReidIf you want to make it BIG in Internet Marketing you need avoid some common mistakes. Here's a list of the top ten Pitfalls that catch out beginner Marketers (and many established ones too!).The problem is you don't realise you have fallen into one of... Read More

What Does It REALLY Take to Be Making 6-Figures as a Service Professional?

Over the past 30 years, I've read so much on how to makemoney that I know I can write a series of books on thetopic, books that would cut through the junk and you don'thave to buy 101 things for each area. Most of the information repeats itself -- same... Read More

In The News:


Forbes

What Is Content Marketing?
Forbes
You've just heard someone mention “content marketing” and you get the idea you should already know what it is, but you're too embarrassed to ask anyone. Congratulations, this post is for you. The Content Marketing Institute, an online resource for ...


What the Music Industry Could Learn From Digital Marketing
Mashable
This article is part of SWOT Team, a new series on Mashable that features insights from leaders in marketing, brand-building and public relations. According to Nielsen SoundScan's latest report, more than 70% of the music consumed in the first six ...

and more »

BetaBoston

HubSpot INBOUND brings more than 10000 marketing fans to Innovation District
BetaBoston
The event has a great lineup of speakers, including keynotes from Martha Stewart, Simon Sinek, and Malcolm Gladwell, and a ton of other smaller sessions led by HubSpotters, marketing industry thought leaders, and others. This year's event also joined ...
Mike Volpe of HubSpot: On Sales and Marketing Alignment, New CRM SystemSmall Business Trends
7 New HubSpot Sales and Marketing Tools Unveiled at #Inbound14Business 2 Community
HubSpot Marketing Platform Gets Ten Brand New Features To Help Companies ...The Providence Journal

all 41 news articles »

Understanding Our iPhone Addiction Through Teach Marketing
Huffington Post
A discussion with any iPhone fanatic will demonstrate the result of Teach Marketing. I asked a buddy the other day why he liked iPhones so much. Now, he is not the most technologically advanced person in the world, but there he was, expounding the ...

and more »

The Bottom Line of Inbound Marketing
Business 2 Community
For the last few years, the buzz in the digital marketing world has been around inbound marketing. It's turning the marketing game on its head, if you're listening to the proponents, and it's quickly becoming the only way you should be doing marketing ...


NMHIX considers dumping out-of-state marketing firm
Albuquerque Business First
The New Mexico Health Insurance Exchange said Friday that it is looking to potentially dump the Milwaukee firm that is doing its marketing and advertising work. "We have new management and new insight and the ability to rethink things based on new ...

and more »

Loblaw targets food-savvy Canadians in major marketing overhaul
The Globe and Mail
On Thursday, the grocery giant will unveil what it calls the biggest marketing launch in its history, until now known only as “Project Max”: a new campaign, with the slogan “Crave More,” designed to modernize the brand for increasingly food-savvy ...
Loblaw's marketing gets personalWarc

all 3 news articles »

MiamiHerald.com

Risky business: Some retail marketing skirts good taste
DesMoinesRegister.com
"Trying to stand out in a media-rich complex environment is difficult," said John Murry, associate professor of marketing at the University of Iowa. "They do things that will catch people's attention, but sometimes they go too far. In my mind this ...
Gaffe or 'marketing ploy'? Urban Outfitters posts 'bloodied' Kent State topMetro

all 32 news articles »

Perfect Your Outbound-Inbound Marketing Balance
Chief Marketer
Inbound, which includes organic and paid Internet search marketing, blogging, social media, and content development, has grown with the increase in Internet usage and ubiquitous connectivity. The problem here is that while many marketers shift budgets ...

and more »

Worker dies at Marketing Alliance factory in Dalton
Chattanooga Times Free Press
"An outside contractor with Sparton Industrial Contracting was moving equipment, and one of their employees was involved in an accident that resulted in the death of one of their employees. The thoughts and prayers of the entire Marketing Alliance ...

and more »
Google News
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AIDA From A Different View - I Call It the 5 Ws

My childhood was my foundation for how I write and... Read More

Winning At Business With Your Marketing Game Plan

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Online Mentorship Programs: Cash in on Your Expertise

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Are You Playing Checkers or Chess?

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The Advantage and Consequences of New Economy Marketing

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Market Yourself as the Expert

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Eleven Reasons Donors Stop Responding To Fundraising Letter Appeals

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Are Your Prospects Walking Out on You?

After 11 years in sales, I've put together and delivered... Read More

A Business In One Sentence

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Finding Your Niche: What Do You Want To Be Known For?

In my experience, there are two kinds of small business... Read More

Getting Your Marketing Message Across with CD Business Cards

CD Business cards allows any type of business that dynamic... Read More

Marketing Got You Stumped?

It's not unusual for entrepreneurs to find the whole idea... Read More

How to Take Your Law Firm to the Next Level

How to Take Your Law Firm to the Next Level... Read More

How Much Is Your Popcorn Worth? Powerful Lessons In Marketing & The Psychology Of Selling - Part 5

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Beware: Marketing Sinkholes Ahead!

Life provides your business with enough opportunities for failure. Don't... Read More

Meaning and Marketing - The Hurricane

I step outside my back door and look at some... Read More

Time for A Marketing Tune-up

If you have been in business any length of time,... Read More

Top 10 Marketing Pitfalls

Ten Marketing Pitfalls By Stuart ReidIf you want to make... Read More

Census Data Mapping for Small Business

When studying the demographics of an area for a business... Read More

How to Turn Your Promotional Products Expense Into a Profit Center

If you use promotional products you probably already know the... Read More

Tracking Your Way to the Top!

I often wonder how people without a plan know where... Read More

Make Your Marketing Solve a Problem

You may be engaged in a marketing activities that are... Read More

How To Recognize Your Niche Marketing Agenda

Starting a business, whether it's retail products or services, must... Read More

Beyond the Booth

With the advent of spring, trade shows begin to blossom.... Read More