In Sickness And In Health

I recently drove by a business that had a sign out front that read "Closed due to illness". This meant that the cash flow would stop until the owner was able to return to work.Even worse, the business would not be able to generate revenue for the owner when it... Read More

Marketing on a Budget

A successful marketing plan doesn't have to include an athletic superstar, prime-time placement, state-of-the-art computer graphics or a massive budget. Being resourceful and smart can be just as effective. Business promotion doesn't have to cost a fortune. Often, it's the personal touch that seals the deal. Here are ideas... Read More

10 Powerful Marketing Tips

1. Print your best small ad on a postcard and mail it to prospects in your targeted market. People read postcards when the message is brief. A small ad on a postcard can drive a high volume of traffic to your web site and generate a flood of sales leads... Read More

Customer Lifetime Value - The Key To Maximizing Your Profits!

The greatest asset to your business is your Customer, specifically, your Customer Lifetime Value.In my many years in Sales and Marketing, I've met many CEOs and business owners who don't have much clue as to what Customer Lifetime Value is, much less its importance and the impact it has on... Read More

Write Articles WITHOUT Writing!

Face it, writing any article can be a tedious and time consuming task for a beginner or even an expert writer. Here are four ways to make writing articles a lot easier: 1) Use My Articles - You could add your own name, resource box and web site link to... Read More

Five Mistakes Absolutely Guaranteed to Drive Away Your Best Clients

We all work hard to attract even one paying client. In fact, we work hard to attract serious inquiries. Yet amazingly, many business owners seem determined to drive away business! Every example cited here is based on true, thoroughly documented experiences, with both newbie business owners and five-star marquee players.1.... Read More

Turning The Casual Scanner Into A Buyer

The world is full of scanners. Most people simply scan the page to see if anything piques their interest, rather than reading the ads, sales letters, or web copy. That's why you should ensure that your copy is scanner friendly. That means placing headlines,... Read More

Direct Mail

Do you have a website? A Web Newsletter? A mailing list of e-mail addresses for customers? Do you track and test everything? You can use the web to get sales in lots of exciting ways which are dependant on technology that's available at the time. Whether you budget is 600... Read More

Top 10 Marketing Pitfalls

Ten Marketing Pitfalls By Stuart ReidIf you want to make it BIG in Internet Marketing you need avoid some common mistakes. Here's a list of the top ten Pitfalls that catch out beginner Marketers (and many established ones too!).The problem is you don't realise you have fallen into one of... Read More

What Does It REALLY Take to Be Making 6-Figures as a Service Professional?

Over the past 30 years, I've read so much on how to makemoney that I know I can write a series of books on thetopic, books that would cut through the junk and you don'thave to buy 101 things for each area. Most of the information repeats itself -- same... Read More

In The News:


NDTV

What Is The Implication Of Inbox By Gmail For Email Marketing?
Forbes
Too soon to tell (it was only just released two days ago, Oct 22, 2014) but if I had to venture a guess, I'd say that the Subject Line will become even more important than ever before since it will become one of the major filtering aspects of emails in ...
What Google Inbox Means For Small Business MarketingBusiness 2 Community

all 174 news articles »

Wall Street Journal

Coca-Cola Replaces Marketing Chief
Wall Street Journal
Coca-Cola Co. is replacing its chief marketing officer, Joseph Tripodi, with the longtime head of its Iberian business, a shakeup that shows Coke's desire to improve its poor soda sales. The world's largest beverage maker said Thursday its new global ...
New Coca-Cola CMO Brings Global Experience To Top Marketing PostForbes
Coke Names New Marketing Chief Amid StrugglesABC News
Will new marketing guru right Coke?USA TODAY
Atlanta Journal Constitution
all 116 news articles »

Apple Pay has landed, but its effects on mobile marketing are still up in the air
VentureBeat
The return-on-investment of mobile ads is hard to determine these days, she pointed out, “which is holding back spend.” A direct, relatively frictionless pay method means marketers can get hard info on whether those ad campaigns are working to create ...

and more »

Eight Top Quotes From Masters of Marketing
Forbes
Last week, I traveled to Orlando to attend the ANA Masters of Marketing Annual Conference. This event is special to me — in 2008, it served as my last keynote speech as Global Marketing Officer of Procter & Gamble. I returned to the ANA stage on ...


Hard-Won Lessons In Luxury Marketing: The Case Of Damilano And Barolo
Forbes
By way of follow up, today's post focuses on a particular producer – Damilano, located in the heart of the Langhe region – and five insights on marketing a luxury wine from Piedmont that I may not have learned, had I not knocked a second time at the ...


Facebook changing PMD program to Facebook Marketing Partners
Inside Facebook
According to sister site AllFacebook, the PMD program will switch over to Facebook Marketing Partners early 2015. Facebook Marketing Partners will be split into several different categories, which could be a welcome change from the Strategic PMD ...
Facebook Overhauling PMD Program, Which Will Be Renamed Facebook ...AllFacebook

all 2 news articles »

Highly Successful Marketers Always Ask These 7 Questions
Forbes
Many marketers are focused on the trees, not the forest. They're trying to pick out the best ad size or CTA button color. Those are great things to search for, but I encourage you to take a step back and look at the forest. Some of the world's most ...


Forbes

How The GM Marketing Machine Failed Mary Barra
Forbes
This article is by Mark Stevens, CEO of MSCO and author of “Your Marketing Sucks.” For journalists, it's the story that keeps on giving. For GM, it's the scandal that just won't go away. The vehicle safety warning cover-up keeps reappearing on the ...


Waunakee woman joins marketing team
hngnews.com
Filament Marketing, LLC has announced the hiring of Cassie Endres as marketing communication intern. Endres will assist the Filament Marketing team on a variety of projects spanning advertising and promotions to brand development and media relations, ...


IT News Africa

Interview: "Marketers often revert to their comfort zones" - Prof Geoff Bick
IT News Africa
In today's extremely busy age, many marketing and communications executives are faced with a variety of burning questions that need to be answered when initiating multiple campaigns. These questions range from: Do you know how to effectively measure ...

and more »
Google News
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Big Ticket Marketing in 28 Minutes

I read an article recently about how many mainstream retail... Read More

Money-Makers Secrets to Renting Profitable Mailing Lists

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The M-Word (Marketing) Phase 2

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6 Things I Know About Postcards That You Don?t

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Direct Mail Response Rates Low? Eliminate These Mistakes

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Sales Resistance on the Rise

Have you noticed it? More and more marketing campaigns are... Read More

Features vs. Benefits vs. End Results

If you've been in the copywriting realm for very long... Read More

Winning At Business With Your Marketing Game Plan

Stuart from Colorado had talked to a number of marketing... Read More

3 Ways to Gain and KEEP Customers Using Postcards

In today's competitive (sometimes cutthroat) marketplace, savvy business owners need... Read More

Networking Events ? Lose the Fear and Gain the Benefits

"Kevin, are you saying I need to go to Networking... Read More

The Process of Change in Marketing Approaches

In a world economy that is in constant flux and... Read More

Create a Blueprint for Your Success

Having a strong foundation enables you to build a thriving,... Read More

Have You Captured Me Today?

There are many Web sites I visit every day and... Read More

How to Save Thousands on Your Marketing

Marketing can be expensive. It doesn't have to be, but... Read More

The Art of the Business Card

Use a business card as a note pad for recording... Read More

Tricks of the Trade: Design your Booth for Maximum Impact

The fight for your customer's attention at a tradeshow has... Read More

Happy Hunting!

Before you ever get on the telephone, send a marketing... Read More

Limited Time Only (Shh! Its A Secret)

Under normal circumstances, you'd shout it from the rooftops. After... Read More

Your Marketing Message - Could You Wring More CASH Out Of It With This Ancient Japanese Discipline?

When it comes to your marketing message, the little things... Read More

Get Results: Start with Your Marketing Message and Objective

Recently I was talking with a very bright traditional marketer... Read More

Five Cheap Tricks for Promoting Your Business

If you're like me, you're always looking for ways to... Read More

Marketing Your Franchise Online

Do you want to successfully market your business franchise online?... Read More

Your Ideal Client

A lot of small businesses make the mistake of thinking... Read More

For Market Breakthroughs, Put Timing on Your Side

In today' s marketplace, the pressure for immediate bottom-line results... Read More

The Great Direct Marketing Conundrum

Many a home business owner has spent sleepless nights thinking... Read More