In Sickness And In Health

I recently drove by a business that had a sign out front that read "Closed due to illness". This meant that the cash flow would stop until the owner was able to return to work.Even worse, the business would not be able to generate revenue for the owner when it... Read More

Marketing on a Budget

A successful marketing plan doesn't have to include an athletic superstar, prime-time placement, state-of-the-art computer graphics or a massive budget. Being resourceful and smart can be just as effective. Business promotion doesn't have to cost a fortune. Often, it's the personal touch that seals the deal. Here are ideas... Read More

10 Powerful Marketing Tips

1. Print your best small ad on a postcard and mail it to prospects in your targeted market. People read postcards when the message is brief. A small ad on a postcard can drive a high volume of traffic to your web site and generate a flood of sales leads... Read More

Customer Lifetime Value - The Key To Maximizing Your Profits!

The greatest asset to your business is your Customer, specifically, your Customer Lifetime Value.In my many years in Sales and Marketing, I've met many CEOs and business owners who don't have much clue as to what Customer Lifetime Value is, much less its importance and the impact it has on... Read More

Write Articles WITHOUT Writing!

Face it, writing any article can be a tedious and time consuming task for a beginner or even an expert writer. Here are four ways to make writing articles a lot easier: 1) Use My Articles - You could add your own name, resource box and web site link to... Read More

Five Mistakes Absolutely Guaranteed to Drive Away Your Best Clients

We all work hard to attract even one paying client. In fact, we work hard to attract serious inquiries. Yet amazingly, many business owners seem determined to drive away business! Every example cited here is based on true, thoroughly documented experiences, with both newbie business owners and five-star marquee players.1.... Read More

Turning The Casual Scanner Into A Buyer

The world is full of scanners. Most people simply scan the page to see if anything piques their interest, rather than reading the ads, sales letters, or web copy. That's why you should ensure that your copy is scanner friendly. That means placing headlines,... Read More

Direct Mail

Do you have a website? A Web Newsletter? A mailing list of e-mail addresses for customers? Do you track and test everything? You can use the web to get sales in lots of exciting ways which are dependant on technology that's available at the time. Whether you budget is £600... Read More

Top 10 Marketing Pitfalls

Ten Marketing Pitfalls By Stuart ReidIf you want to make it BIG in Internet Marketing you need avoid some common mistakes. Here's a list of the top ten Pitfalls that catch out beginner Marketers (and many established ones too!).The problem is you don't realise you have fallen into one of... Read More

What Does It REALLY Take to Be Making 6-Figures as a Service Professional?

Over the past 30 years, I've read so much on how to makemoney that I know I can write a series of books on thetopic, books that would cut through the junk and you don'thave to buy 101 things for each area. Most of the information repeats itself -- same... Read More

In The News:


30 Minutes a Day: The Power of Daily Habits in Successful Content Marketing ...
Search Engine Watch
One of the biggest factors that drives the success of content marketing initiatives – and any entrepreneurial endeavor – is having powerful daily habits. In fact, one study found that 40 percent of all the decisions that we make are driven by habits ...

and more »

How feminism and marketing became bedfellows — and how it's changing
Deseret News
Marketing to women has changed dramatically from ads circa the 1950s forward highlighting women as animal-skin rugs or coffee ads featuring a man putting his wife over his knee for not getting the freshest grounds. Campaigns like Dove's "Real Beauty ...

and more »

Why Digital Really Means Marketing
Forbes
When I attended the CDO Summit earlier this year I finally understood the true meaning of digital: The application of marketing techniques to all phases of technology adoption. When I looked around me at the meeting, which was full of people who were ...


Forbes

Accenture's 2014 CMO Insights Survey: Welcome to the Era of the Chief ...
Forbes
Scott Brinker and Laura McCLellan's recent article in the Harvard Business Review, The Rise of the Chief Marketing Technologist clarifies the direction, role and roadmap Chief Marketing Technologists (CMT). It's a great read and shows how marketing ...


Fast Company

The 5 Most Common Digital Marketing Strategies
Huffington Post
In a digital age, where most users have computers and mobile devices, accessing websites, social networks, and other online media, has become part of day-to-day living. Thus, many companies have adopted digital marketing strategies to continue to ...
Search Engine Optimization and Digital Marketing Agency Boulder SEO ...Promotion World (press release)
Content Marketing is Saving the WebHuffington Post UK
Why Website Optimization Trumps Search Engine OptimizationBusiness 2 Community

all 24 news articles »

Would You Join A Multi-Level Marketing Company For Retirement Income?
Forbes
At some point in your life you've been pitched a multi-level marketing (MLM), direct selling, or network marketing business opportunity. While the pitch varies from company to company, it basically promises a chance to ditch your 9-5 work schedule, be ...


Economic Times

With diesel loss at historic low, analysts see oil marketing companies' upgrade
Economic Times
MUMBAI: As diesel loss touched an all-time low of just 8 paise as of today, due to staggered deregulation which began in September 2012, analysts have called for giving oil marketers a free hand to decide diesel prices, since this would be credit ...

and more »

Triumph of the marketing men
The Times (subscription)
The City often has been a bit sniffy about marketing people who make the leap to chief executive. So Dave Lewis, who is embarking on his first day running Tesco, has one more prejudice to overcome as he seeks to turn around the grocer. Over the past 20 ...

and more »

In tough times, contractors turn to creative marketing campaigns
Washington Post
That's sparked a slew of creative marketing campaigns over the past couple of years, featuring virtual conferences, 3-D animation, apps, e-books and the increased use of social media. These are not necessarily groundbreaking ideas in the Internet age ...


Forbes

What Cities Can Teach Marketers About Marketing
Forbes
This article is by Andy Levine, president and chief creative officer at Development Counsellors International. If you are like most consumer marketing professionals, you probably vie with three to six direct competitors on a regular basis. But what if ...

Google News
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Creating Customer Value

The purpose of business is to create and retain a... Read More

Maximizing Your Yellow Page Investment

Yellow Page users are the hottest of all prospects ?... Read More

Create Free Internet Buzz with Your Workforce

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Will Googles Gmail spell trouble for Email Marketing.

We wait with baited breath for the anticipated launch of... Read More

Growing Your Business With Your Marketing Priorities

None of us have enough time in the day to... Read More

Marketing to a Critical Mass

In "Developing a Marketing Plan", we covered the first steps... Read More

Focus...a Marketing Strategy

The secret to increasing sales doesn't lie in choosing just... Read More

Educating Your Customers

One of the biggest marketing mistakes businesses make today is... Read More

The YOU Factor

I don't mean you, I mean the YOU that is... Read More

Keeping Pace with Business Marketing

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Increase Sales With Travel Incentives

Today's business environment has changed dramatically over the past 10... Read More

The Bare-Bones Basics Of Multi-Level Marketing

Multi-level marketing is the biggest growth industry in the 1980's.... Read More

Top 7 Tips for New Businesses

The marketing decisions you make for your new business are... Read More

Guerrilla Marketing in Action

Guerrilla Marketing is using time, energy and imagination to market... Read More

8 Lessons in Strategic Marketing A La Daddy Daycare

I bet you thought the movie "Daddy Daycare" was a... Read More

Why Your Sales Copy Should Be Written As If It Will Never Be Read At All!

What is enthusiasm?Well, consulting good ol' Mr. Webster, you could... Read More

Promotional Mugs: Become a Part of the Legendary Coffee Experience

When you want someone to like you, associate yourself with... Read More

Promotions That Build Profit

Promotions are everything you do to let your customers know... Read More

Mobile Auto Detailers and Newspaper Companies as Clientele

If you are a mobile auto detailer or mobile car... Read More

Where to Find Cheap Brochure Printing

Whether it is for is a real estate listing, a... Read More

6 Article Marketing Smarts: How To Get More Reprints And Exposure

Article marketing is the latest buzzword for marketers... Read More

Becoming The Obvious Choice In A Sea Of Competition

Differentiation, niche marketing, and positioning. These and other related business... Read More

Marketing Tips: Free First

When people think about promoting their business, the first thought... Read More

How To Achieve Success With Your Own Money Making Newsletter

Writing and publishing a successful newsletter is perhaps the most... Read More

Finding a Brochure Printing Company

A brochure can be a great promotional tool, whether it... Read More