In Sickness And In Health

I recently drove by a business that had a sign out front that read "Closed due to illness". This meant that the cash flow would stop until the owner was able to return to work.Even worse, the business would not be able to generate revenue for the owner when it... Read More

Marketing on a Budget

A successful marketing plan doesn't have to include an athletic superstar, prime-time placement, state-of-the-art computer graphics or a massive budget. Being resourceful and smart can be just as effective. Business promotion doesn't have to cost a fortune. Often, it's the personal touch that seals the deal. Here are ideas... Read More

10 Powerful Marketing Tips

1. Print your best small ad on a postcard and mail it to prospects in your targeted market. People read postcards when the message is brief. A small ad on a postcard can drive a high volume of traffic to your web site and generate a flood of sales leads... Read More

Customer Lifetime Value - The Key To Maximizing Your Profits!

The greatest asset to your business is your Customer, specifically, your Customer Lifetime Value.In my many years in Sales and Marketing, I've met many CEOs and business owners who don't have much clue as to what Customer Lifetime Value is, much less its importance and the impact it has on... Read More

Write Articles WITHOUT Writing!

Face it, writing any article can be a tedious and time consuming task for a beginner or even an expert writer. Here are four ways to make writing articles a lot easier: 1) Use My Articles - You could add your own name, resource box and web site link to... Read More

Five Mistakes Absolutely Guaranteed to Drive Away Your Best Clients

We all work hard to attract even one paying client. In fact, we work hard to attract serious inquiries. Yet amazingly, many business owners seem determined to drive away business! Every example cited here is based on true, thoroughly documented experiences, with both newbie business owners and five-star marquee players.1.... Read More

Turning The Casual Scanner Into A Buyer

The world is full of scanners. Most people simply scan the page to see if anything piques their interest, rather than reading the ads, sales letters, or web copy. That's why you should ensure that your copy is scanner friendly. That means placing headlines,... Read More

Direct Mail

Do you have a website? A Web Newsletter? A mailing list of e-mail addresses for customers? Do you track and test everything? You can use the web to get sales in lots of exciting ways which are dependant on technology that's available at the time. Whether you budget is 600... Read More

Top 10 Marketing Pitfalls

Ten Marketing Pitfalls By Stuart ReidIf you want to make it BIG in Internet Marketing you need avoid some common mistakes. Here's a list of the top ten Pitfalls that catch out beginner Marketers (and many established ones too!).The problem is you don't realise you have fallen into one of... Read More

What Does It REALLY Take to Be Making 6-Figures as a Service Professional?

Over the past 30 years, I've read so much on how to makemoney that I know I can write a series of books on thetopic, books that would cut through the junk and you don'thave to buy 101 things for each area. Most of the information repeats itself -- same... Read More

In The News:


Entrepreneur

4 Revolutionary Behavioral Email Marketing Ideas
Entrepreneur
You send mass emails hoping that some small percentage of people will open, click and convert. The bigger your list, the less you know and the more you're forced to guess about what to say and when to send. But what if you flipped the paradigm by ...


Douglas Merrill: Marketing You Can Measure
Wall Street Journal (blog)
Are you able to tie your marketing investments directly to revenue? If your answer is no, my advice is: steer clear. Avoid what you can't measure. Many startups make the mistake of focusing their marketing on “brand awareness.” Brand awareness is a ...


VentureBeat

Martech, meet salestech: HubSpot's acquisition of Rekindle pushes marketing ...
VentureBeat
HubSpot recently announced the acquisition of Rekindle, a startup that helps sales intelligently leverage the “contact graph” to find relevant business contacts. This move is indicative of yet another level of integration between marketing and sales ...

and more »

Small Business Trends

Avanish Sahai of Demadbase: B2B Marketing Focuses on Accounts Not ...
Small Business Trends
Marketing to individual consumers is a lot different than marketing your products and services to other businesses. That is why Avanish Sahai, chief product officer for Demandbase, a targeting and personalization marketing platform for B2B marketers ...


Entrepreneur

The Giant Marketing Opportunity You're Missing
Entrepreneur
A poorly designed homepage could end your relationship on the spot -- which is why this one marketing trick can make all the difference. You can quickly create a behavior flow on your site that leads viewers right to your brand story, just by adding a ...

and more »

Wheaties Makes Marketing Strike With Retro Bowling Ads
AdAge.com
The Breakfast of Champions is going bowling. Wheaties -- known for partnering with A-list sports stars like Michael Jordan and Tiger Woods -- for its newest campaign is spotlighting a pro bowler whose heyday was back in the mid-20th Century. That would ...


A Steve Jobs quote explains how beacons could revolutionize real estate ...
Inman.com
Without getting too technical, beacons are small wireless sensors that push information to smartphones through Bluetooth Low Energy (BLE), which allows for micro-location marketing. As the name suggests, BLE uses considerably less power compared to ...


Forbes

Business And Marketing Software Trends To Watch Out For In 2015
Forbes
As summarized by a Market Research Media report entitled “Human Resources (HR) Software Market Forecast 2015 – 2020,” the software market is expected to grow at a compound annual growth rate (CAGR) of 2.4% to reach $9.2 billion by 2020, a growth ...


CMSWire

If Your Social Media Marketing Tools Could Think
CMSWire
He's the CEO of Cortex, a new artificial intelligence tool for social media marketing that he claims can save marketers so much time, they can finally get back to the root of social media: creating content. White believes we've entered into an era ...


The Post

Marketing symposium allows students to network with executives
The Post
These sessions included a content marketing and social media session lead by Nate Riggs, founder and president of NR Media, and a consumer research panel that included Dan Dahlen, writer of the “Where's the Beef?” line for Wendy's and discoverer of ...

and more »
Google News
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Big Ticket Marketing in 28 Minutes

I read an article recently about how many mainstream retail... Read More

Are Your Marketing Efforts Working...Or Could They Use A Little Help?

Marketing is a broad business subject that encompasses a range... Read More

Build Lifelong Networks With Your Own Barter Group

I don't know if you have ever seriously considered bartering.... Read More

Marketing is More Important Than Expertise

Being a master of your craft, skill, or talent doesn't... Read More

Radio Advertising Works With These Tips!

Advertising on the radio can be an effective lead generation... Read More

Why Direct Mail Advertising Works And How To Lower Your Costs

I met a lady who said she received a notice... Read More

Marketing Strategy - Spell Out Your Unique Value

I attended a "Sales Focus" seminar a few years back... Read More

10 Steps to a Great Newsletter

A newsletter can be a wonderful, economical way to communicate... Read More

Tricks of the Trade: Design your Booth for Maximum Impact

The fight for your customer's attention at a tradeshow has... Read More

The Five Most Common Joint Venture Marketing Mistakes To Avoid

Joint Venture marketing has become a highly popular way for... Read More

Is It Time To Revisit Your Marketing Strategy?

Small & Mid Sized Business owners, have you revisited your... Read More

The 7 Commandments of Marketing

Marketing is the key to success with any business, online... Read More

Real Estate Investing - Writing Killer Postcards to Attract Motivated Sellers!

So many of you have been telling us that you're... Read More

Nine Advance Networking Skills for Seasoned Networkers

A seasoned networker knows the real meaning of networking --... Read More

Target Marketing - What Are You Aiming For?

Is Advertising Viable?At the turn of the 20th century, department... Read More

Focusing Your Marketing Efforts

One of my favorite quotes is often used to describe... Read More

How to Market and Protect Your New Ideas

The intellectual property transfer market is now estimated to be... Read More

11 Powerful Marketing Tips

Each of these 11 marketing tips is based on a... Read More

The Anatomy of Hype

On a copywriting board I frequent, someone expressed bafflement that... Read More

15 Ways to Promote eLearning Programs

Pre-note: In this article, teleclass is an example used to... Read More

Business In 2010: A New Face of Marketing

The term "internet marketing" was virtually non-existent a short 8... Read More

Putting Your Website to Work

Websites have replaced the brochure as the "must have" marketing... Read More

Cause-Related Marketing

Altruism. Corporate responsibility. Philanthropy. These are often used to describe... Read More

Referrals . . .The Secret Weapon

Are you getting referrals from you customers? If not, you... Read More

Calling All Carbon-Based Lifeforms

Many businesses want to market to all carbon-based life forms.... Read More