In Sickness And In Health

I recently drove by a business that had a sign out front that read "Closed due to illness". This meant that the cash flow would stop until the owner was able to return to work.Even worse, the business would not be able to generate revenue for the owner when it... Read More

Marketing on a Budget

A successful marketing plan doesn't have to include an athletic superstar, prime-time placement, state-of-the-art computer graphics or a massive budget. Being resourceful and smart can be just as effective. Business promotion doesn't have to cost a fortune. Often, it's the personal touch that seals the deal. Here are ideas... Read More

10 Powerful Marketing Tips

1. Print your best small ad on a postcard and mail it to prospects in your targeted market. People read postcards when the message is brief. A small ad on a postcard can drive a high volume of traffic to your web site and generate a flood of sales leads... Read More

Customer Lifetime Value - The Key To Maximizing Your Profits!

The greatest asset to your business is your Customer, specifically, your Customer Lifetime Value.In my many years in Sales and Marketing, I've met many CEOs and business owners who don't have much clue as to what Customer Lifetime Value is, much less its importance and the impact it has on... Read More

Write Articles WITHOUT Writing!

Face it, writing any article can be a tedious and time consuming task for a beginner or even an expert writer. Here are four ways to make writing articles a lot easier: 1) Use My Articles - You could add your own name, resource box and web site link to... Read More

Five Mistakes Absolutely Guaranteed to Drive Away Your Best Clients

We all work hard to attract even one paying client. In fact, we work hard to attract serious inquiries. Yet amazingly, many business owners seem determined to drive away business! Every example cited here is based on true, thoroughly documented experiences, with both newbie business owners and five-star marquee players.1.... Read More

Turning The Casual Scanner Into A Buyer

The world is full of scanners. Most people simply scan the page to see if anything piques their interest, rather than reading the ads, sales letters, or web copy. That's why you should ensure that your copy is scanner friendly. That means placing headlines,... Read More

Direct Mail

Do you have a website? A Web Newsletter? A mailing list of e-mail addresses for customers? Do you track and test everything? You can use the web to get sales in lots of exciting ways which are dependant on technology that's available at the time. Whether you budget is 600... Read More

Top 10 Marketing Pitfalls

Ten Marketing Pitfalls By Stuart ReidIf you want to make it BIG in Internet Marketing you need avoid some common mistakes. Here's a list of the top ten Pitfalls that catch out beginner Marketers (and many established ones too!).The problem is you don't realise you have fallen into one of... Read More

What Does It REALLY Take to Be Making 6-Figures as a Service Professional?

Over the past 30 years, I've read so much on how to makemoney that I know I can write a series of books on thetopic, books that would cut through the junk and you don'thave to buy 101 things for each area. Most of the information repeats itself -- same... Read More

In The News:


Co.Create

25 Predictions For What Marketing Will Look Like In 2020
Co.Create
Just as technology and consumer behavior will evolve in unpredictable ways between now and 2020, the ways marketers react to—or perhaps influence?—these new developments will also change in ways we can't fully imagine now. But if anyone can offer ...
Digital marketing in 2015: Facebook hits 2m advertisers and #MWC2015Examiner.com

all 2 news articles »

The Guardian

Mobile World Congress 2015: what it means for marketing pros
The Guardian
On the first day of the congress, Facebook and the IAB hosted a full-day conference dedicated to mobile marketing and advertising. This is the first time the event has addressed this topic as a standalone, having previously focused solely on technology.

and more »

How The Integration Of Technology And Neuroscience Will Boost Marketing ...
Forbes
The fusion of science and technology is fostering a new era of growth for the marketing tech category. The need for data-driven communication solutions brought about by the growth of the Internet has fueled this growth. The old network message ...


SuperAwesome Continues Kids Marketing Land-Grab With Acquisition Of ...
TechCrunch
SuperAwesome, the ad network and marketing platform for kids and teens, continues to be on a mini-shopping spree. The London-headquartered company is acquiring Spanish startup Ad4Kids, a platform for mobile app developers to cross-promote their ...


The 4 Essentials of Video Content Marketing Success
Entrepreneur
As videos become increasingly popular, they provide the perfect complement to online marketing. Regardless of whether the video is produced simply for fun, information or is intended to be instructional, videos play a critical role in any brand's ...
Videorank.guru on Why Video Marketing Is the Most Effective Type of Marketing ...Digital Journal

all 2 news articles »

Entrepreneur

With Your Marketing Plan in Place, It's Time to Talk Tactics
Entrepreneur
Develop a content marketing strategy to add more value to your customers' lives beyond the products that they buy from you. A content strategy includes the tactical elements of creating your brand voice in social channels, outlining a content calendar ...

and more »

Marketing Interactive

These Tips Will Help You Take Your Content Marketing To The Next Level
Forbes
As I'm writing this, we're already three months into 2015. So I have to ask: how are your content marketing campaigns coming along? It's unfortunately uncommon for marketers and entrepreneurs to set huge, sweeping New Year's resolutions, only to see ...
Nissan's mantra for content marketing successMarketing Interactive

all 5 news articles »

Forbes

Busting The Top 5 Online Marketing Myths
Forbes
John is the founder of authoritymarketing.com and McDougall Interactive, as well as the author of Web Marketing On All Cylinders. His book is currently in use as a college text book and he contributes to sites such as The Huffington Post, The National ...


CIO

The Future of Marketing: Goodbye, Don Draper. Hello, Captain Kirk.
Forbes
Watching the TV series Mad Men, with its pitch-perfect view of advertising and marketing execs in the 1960s, it's easy to marvel at how dramatically the world has changed since then. But has it, really? There are still brands sinking huge budgets into ...
CIOs and CMOs Far Apart in PharmaceuticalsCIO

all 2 news articles »

Wall Street Journal

The Next Marketing Frontier: Your Medical Records
Wall Street Journal
“It's a fine line between recommending some kind of guidelines-based care versus recommending something that is marketing or sales-driven,” said Dr. Joseph Kvedar, vice president of connected health at Partners Healthcare, a nonprofit hospital system ...

Google News
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The Real Marketing Genius

I spend a lot of my time reading books and... Read More

Integrity and Marketing - Finding the Right Balance

When marketing themselves to leads and prospects there are five... Read More

Marketing The Real You

I often wonder how the practice began of pretending to... Read More

Marketing Apathy Solutions: 10 Solutions for Overcoming Apathy Beginning Today

Are you suffering from feelings of indifference or a lack... Read More

Timing and the Right Product Will Make Your Dreams Come True

Are you looking to erase your debt, buy that new... Read More

7 Simple Marketing Tips

Here are 7 simple marketing tips to help you boost... Read More

Adapting Blog Technologies To Corporate E-Newsletters

Every January, trade publications put out a list... Read More

Direct Mail

Do you have a website? A Web Newsletter? A mailing... Read More

Is Your Marketing Working...

That is the question, you should be asking yourself. Many... Read More

Medias Dirty Little Secret

I'm constantly amazed by all of the media reps from... Read More

Marking Your Territory

We all know the familiar adage "if it walks like... Read More

Burnout

Today I want to share a question from a reader... Read More

Marketing Planning Made Simple - Another Small Business Power Tool

Marketing planning must be really difficult and complex, otherwise why... Read More

Marketing Tips - Ten Quick Marketing Actions

It is often difficult to manage to do marketing tasks... Read More

4 Ways to Get a Prospects Attention Fast

Can you remember the last dozen advertising messages beamed at... Read More

Your Ultimate Competitive Advantage

The biggest secret to success in business is to always... Read More

Wise Man Marketing

It's a sunny morning and you're sitting in your office.... Read More

Collecting Customer Data The Easy Way

Market research is a critical component of any marketing strategy.... Read More

The Bare-Bones Basics Of Multi-Level Marketing

Multi-level marketing is the biggest growth industry in the 1980's.... Read More

Testimonials - FREE Quality Advertising FOR YOU!

Every business person who has any kind of product or... Read More

Universal Principals That Guide Business Growth

Universal principals are those "self-evident" truths that have guided brilliant... Read More

Connecting With Your Clients

Many service professionals tell me that they are uncomfortable with... Read More

Peddling Your Own Wagon Through Local Exposure

In my e-book "Articles That Sell", I've shared the secret... Read More

How A Tiny 10 Year Old Girl Can Throw A 20 Stone Man - 3 Key Lessons In The Gentle Art Of Business

Half my immediate family trained in Judo and excelled in... Read More

Tradeshow Booth Cures - Living Color

Feng Shui is the Ancient Chinese practice of configuring home... Read More