In Sickness And In Health

I recently drove by a business that had a sign out front that read "Closed due to illness". This meant that the cash flow would stop until the owner was able to return to work.Even worse, the business would not be able to generate revenue for the owner when it... Read More

Marketing on a Budget

A successful marketing plan doesn't have to include an athletic superstar, prime-time placement, state-of-the-art computer graphics or a massive budget. Being resourceful and smart can be just as effective. Business promotion doesn't have to cost a fortune. Often, it's the personal touch that seals the deal. Here are ideas... Read More

10 Powerful Marketing Tips

1. Print your best small ad on a postcard and mail it to prospects in your targeted market. People read postcards when the message is brief. A small ad on a postcard can drive a high volume of traffic to your web site and generate a flood of sales leads... Read More

Customer Lifetime Value - The Key To Maximizing Your Profits!

The greatest asset to your business is your Customer, specifically, your Customer Lifetime Value.In my many years in Sales and Marketing, I've met many CEOs and business owners who don't have much clue as to what Customer Lifetime Value is, much less its importance and the impact it has on... Read More

Write Articles WITHOUT Writing!

Face it, writing any article can be a tedious and time consuming task for a beginner or even an expert writer. Here are four ways to make writing articles a lot easier: 1) Use My Articles - You could add your own name, resource box and web site link to... Read More

Five Mistakes Absolutely Guaranteed to Drive Away Your Best Clients

We all work hard to attract even one paying client. In fact, we work hard to attract serious inquiries. Yet amazingly, many business owners seem determined to drive away business! Every example cited here is based on true, thoroughly documented experiences, with both newbie business owners and five-star marquee players.1.... Read More

Turning The Casual Scanner Into A Buyer

The world is full of scanners. Most people simply scan the page to see if anything piques their interest, rather than reading the ads, sales letters, or web copy. That's why you should ensure that your copy is scanner friendly. That means placing headlines,... Read More

Direct Mail

Do you have a website? A Web Newsletter? A mailing list of e-mail addresses for customers? Do you track and test everything? You can use the web to get sales in lots of exciting ways which are dependant on technology that's available at the time. Whether you budget is 600... Read More

Top 10 Marketing Pitfalls

Ten Marketing Pitfalls By Stuart ReidIf you want to make it BIG in Internet Marketing you need avoid some common mistakes. Here's a list of the top ten Pitfalls that catch out beginner Marketers (and many established ones too!).The problem is you don't realise you have fallen into one of... Read More

What Does It REALLY Take to Be Making 6-Figures as a Service Professional?

Over the past 30 years, I've read so much on how to makemoney that I know I can write a series of books on thetopic, books that would cut through the junk and you don'thave to buy 101 things for each area. Most of the information repeats itself -- same... Read More

In The News:


Adweek

The 10 Most Fascinating Digital Marketing Stats of the Week
Adweek
The 10 most intriguing numbers from digital marketing over the last week include new data on the explosion of legal marijuana marketing as well as stats that show how online video continues to grow. 1. In today's Adweek magazine, we report how several ...


Business 2 Community

The Ten Commandments of real estate email marketing: Part 1
Inman.com
Email marketing is one of the most popular marketing tools for real estate agents — and perhaps one of the least understood. I see so many complaints about agents who send messages indiscriminately or whose every email is just some variation on the ...
How Would An Email Tax Change Email Marketing?MediaPost Communications
Email Marketing: It's All About The Click-ThroughsBusiness 2 Community

all 5 news articles »

Entrepreneur

5 Ways to Use Data to Inform Your Social Media Marketing Strategy
Entrepreneur
Anyone who has experience with social media marketing understands that the idea of “social media” as an inclusive whole doesn't really exist. The sheer amount and differences between various social networks make it nearly impossible to treat social ...
Change is Good: 7 Reasons Online Marketing is Coming of AgeBusiness 2 Community
Social Media and Content Marketing ExecutiveEconsultancy (blog)
Social Media Marketing for Business: Wellington, Auckland and Hamilton ...Ask Kalena Search Engine Advice Column (blog)
Virtual-Strategy Magazine (press release)
all 15 news articles »

Entrepreneur

4 Keys to Raising Your Content Marketing Game
Entrepreneur
As Google and other search engines continue to refine their algorithms, businesses need to quickly step up their game when it comes to content marketing. Are you sure that you are doing enough to stand out from the increasing competition? The steps ...


Forbes

Email Marketing Gets New Persona With AI
Forbes
Every few years the email marketing industry goes into defensive mode when it is suggested that email is dying, or becoming obsolete, or otherwise broken. Inevitably it is argued that email should be, or will be, replaced with social media because the ...


Forbes

'Batman V Superman' Trailer Was Perfect Marketing... For 'The LEGO Batman ...
Forbes
Our long national Batman v Superman: Dawn of Justice trailer roll-out nightmare is over. Last night was indeed the IMAX trailer launch event, and reports came in of packed houses and excited crowds. My AMC Woodland Hills auditorium was pretty full, and ...

and more »

ScreenCrush

Tiny 'Ant-Man' Billboards Appearing in Public as Part of Clever Marvel ...
ScreenCrush
So far, they only seem to be located in Australia (there have been sightings in Brisbane, Melbourne and Queensland), but hopefully they'll expand this mini-marketing campaign to the rest of the world. If you're thinking about stealing one though ...
Marvel unveils genius new marketing campaign for Ant-Man (Photo)FanSided
'Ant-Man' Marketing Is Awesomely Tiny & Here Are 5 Other Tiny Things To Be ...Bustle

all 59 news articles »

Mansfield News Journal

Marketing area's commercial spaces getting easier
Mansfield News Journal
MANSFIELD – Some factories, offices and retail stores that formerly were occupied became vacant spaces — starting in 2007 and 2008 — as companies struggled in the wake of the economic downturn. Specialists say the commercial real estate market in ...


Search Engine Journal

Can Futurism Affect Digital #Marketing? #SEJSummit Speaker Dana Todd Says ...
Search Engine Journal
We still have a few FREE tickets available for our London marketing conference, courtesy of our partner, Searchmetrics. Request an invite today here. #PROTIP: Because our content is enterprise-focused, if you are a consultant but work with big ...


Why this Tampa dealer reset Latino marketing efforts
Automotive News (subscription) (blog)
The semi-annual gathering brings together hundreds of dealership managers, staff, digital marketing experts and vendors for three days of seminars and networking. Kuhn Honda recently started working with Buscadordeauto.com, a Spanish-language ...

and more »
Google News
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7 Simple Marketing Tips

Here are 7 simple marketing tips to help you boost... Read More

Communicating Our Attitude

The goal of successful marketing is to create long lasting... Read More

Why Do You Need to be in the SERPS?

Why does your business need to be in the Search... Read More

The Building Blocks to Effective Marketing

The Building Blocks to Successful MarketingIt's More than Sales and... Read More

How To Bond With Customers So That They Stay With You Longer

How many of your customers are loyal customers? More importantly... Read More

Marketing Hesitation Costs Dearly

Timing is everything. Hate to be late? The early bird... Read More

The Marketing Plan and the Four P?s

The Marketing Plan section of the business plan demonstrates how... Read More

Mail Orders Most Common Mistakes

THE GREAT MAIL ORDER MYTH There are a number of... Read More

7 Ways a Copywriter Can Help Your Business Succeed

Think you can't afford to hire a copywriter? Think again.... Read More

5 Tips to Help You Identify WHO To Market To

If you have your own small business, it's important to... Read More

Flesh Eating Spiders And Other Marketing Horrors

After a friend was bitten by a spider, I decided... Read More

Do I Need an RSS Feed?

RSS has been around for more than 10 years but... Read More

Growing Your Business With Your Marketing Priorities

None of us have enough time in the day to... Read More

PowerPositioning: WillYouAcceptThisRose.com

Positioning is a powerful concept in marketing. To illustrate, have... Read More

8 Instant Ways to Create Consistently Successful Marketing Campaigns

It's almost a given that when I speak to a... Read More

Winning At Business With Your Marketing Game Plan

Stuart from Colorado had talked to a number of marketing... Read More

Most Wanted Response... How To Make It Work

"When I walked into the grocery store last Saturday, I... Read More

10 Ways to Get Your Flyers Noticed

An inexpensive way to promote your services is to createvarious... Read More

Joint Venture: 50 Power Secrets Of Joint Venture Marketing, Exposed

What is a Joint Venture?A joint venture is an agreement... Read More

Leverage The Power Of Using Flyers To Advertise Your Online Product or Service Offline

One commonly overlooked method of advertising offline is flyers. Flyers... Read More

The Marshall Plan -- Or, Customer Aftercare: How To Spend Less & Sell More

My wife likes to shop at the local Safeway. Is... Read More

Trapped in Your Comfort Zone? Break Out and Send Your Marketing Skyrocketing

A marketer whose advice I generally respect recently published an... Read More

Marry Your Marketing Plan

Make a vow to keep up your marketing schedule in... Read More

Turning The Casual Scanner Into A Buyer

The world is full... Read More

How Architecture Rendering is Part of the Impact

Cartoons have gone from celluloid to digital. Movies have gone... Read More