In Sickness And In Health

I recently drove by a business that had a sign out front that read "Closed due to illness". This meant that the cash flow would stop until the owner was able to return to work.Even worse, the business would not be able to generate revenue for the owner when it... Read More

Marketing on a Budget

A successful marketing plan doesn't have to include an athletic superstar, prime-time placement, state-of-the-art computer graphics or a massive budget. Being resourceful and smart can be just as effective. Business promotion doesn't have to cost a fortune. Often, it's the personal touch that seals the deal. Here are ideas... Read More

10 Powerful Marketing Tips

1. Print your best small ad on a postcard and mail it to prospects in your targeted market. People read postcards when the message is brief. A small ad on a postcard can drive a high volume of traffic to your web site and generate a flood of sales leads... Read More

Customer Lifetime Value - The Key To Maximizing Your Profits!

The greatest asset to your business is your Customer, specifically, your Customer Lifetime Value.In my many years in Sales and Marketing, I've met many CEOs and business owners who don't have much clue as to what Customer Lifetime Value is, much less its importance and the impact it has on... Read More

Write Articles WITHOUT Writing!

Face it, writing any article can be a tedious and time consuming task for a beginner or even an expert writer. Here are four ways to make writing articles a lot easier: 1) Use My Articles - You could add your own name, resource box and web site link to... Read More

Five Mistakes Absolutely Guaranteed to Drive Away Your Best Clients

We all work hard to attract even one paying client. In fact, we work hard to attract serious inquiries. Yet amazingly, many business owners seem determined to drive away business! Every example cited here is based on true, thoroughly documented experiences, with both newbie business owners and five-star marquee players.1.... Read More

Turning The Casual Scanner Into A Buyer

The world is full of scanners. Most people simply scan the page to see if anything piques their interest, rather than reading the ads, sales letters, or web copy. That's why you should ensure that your copy is scanner friendly. That means placing headlines,... Read More

Direct Mail

Do you have a website? A Web Newsletter? A mailing list of e-mail addresses for customers? Do you track and test everything? You can use the web to get sales in lots of exciting ways which are dependant on technology that's available at the time. Whether you budget is 600... Read More

Top 10 Marketing Pitfalls

Ten Marketing Pitfalls By Stuart ReidIf you want to make it BIG in Internet Marketing you need avoid some common mistakes. Here's a list of the top ten Pitfalls that catch out beginner Marketers (and many established ones too!).The problem is you don't realise you have fallen into one of... Read More

What Does It REALLY Take to Be Making 6-Figures as a Service Professional?

Over the past 30 years, I've read so much on how to makemoney that I know I can write a series of books on thetopic, books that would cut through the junk and you don'thave to buy 101 things for each area. Most of the information repeats itself -- same... Read More

In The News:


8 Lessons From Sports Marketing Experts For Brands And Athletes Resisting ...
Forbes
If there is any endeavor whose fruits are ripening, that endeavor is surely the new brand and athlete relationship in the digital age. Statistically, according to Julie Frank of Navigation Research, sports fans that see a brand message on social media ...


Washington Times strikes content and marketing partnership with Redskins
Washington Times
Now our marketing departments will be working together to enrich that experience and take the fan experience to a new level, including long-form digital content,” Redskins Chief Marketing Officer Mitch Gershman said. “The fan bases of both ...


Forbes

5 Unusual Marketing Ideas for Startups
Forbes
Why waste your time with your one more marketing guide? You already know the basics. And you've probably heard the advice a million times; create a mission statement, find your audience, create awesome content and promote. While there's definitely ...


Creative marketing firm UpTo to hold pop-up event in Millvale
Pittsburgh Post-Gazette
Even though they know they shouldn't ignore branding and marketing, small companies with limited budgets usually put things like logo design and social media on the back burner — often because small business owners don't know how to get started with ...


Minneapolis Star Tribune

Hard times in 2013 helped digital marketing agency Space 150 retool
Minneapolis Star Tribune
“They are what an advertiser has in mind when you think of a modern ad agency,” said Bob Ruhland, vice president of marketing for Buffalo Wild Wings. “They are not embedded in traditional media. They look at building something that fits the client's ...

and more »

The Only 4 Marketing Activities You Need to Worry About
Business 2 Community
If marketing stresses you out and makes you feel like you have no idea where to start, you are in good company. It's a problem a lot of entrepreneurs face. And it's not because marketing is just naturally overly complex and hard to master – in fact ...


Tech Cocktail

Genius Offline Marketing Campaigns that Online Tech Companies are Using
Tech Cocktail
A good chunk of eyeballs are not in front of computer screens at any point of the day. Traditional offline marketing is still a powerful way to drive new users. The following tech companies created innovative campaigns to promote their brand offline: ...


Forbes

Ten Ways To Market Your Opportunities Through Your Job Ads
Forbes
The typical job ad is a horrifying anti-marketing message to the talent community. When you read a job ad, you should immediately get a sense for why a smart person would want the job. The job ad should focus less on what the Selected Candidate Must ...


Melissa Harden: Wearable tech can change marketing
DesMoinesRegister.com
As this technology moves forward, your initial marketing message needs to be increasingly brief and compelling, giving the user the ability to make a fast decision. Consumers don't want fluff, they want honest, helpful information. Begin considering ...

and more »

The Top 7 Online Marketing Trends Dominating 2014
Forbes
Late last year, I made some predictions for online marketing in 2014. If you missed that post, you can read it here. Given the clear shift toward inbound marketing methods, I considered how trends in SEO, social media, and content marketing were likely ...
Why Content and Social Media Marketing are the New SEOHuffington Post

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What to Look for in Display Graphics and Trade Show Graphics

Display graphics are graphic images used for illustration or "display"... Read More

Marketing To Women

Recent studies concerning the "new world of women" have been... Read More

Trade Show Exhibit Booth ? 7 Tips to Improve Yours

Once you have decided to participate in a trade show,... Read More

Marketing is More Than Advertising

Marketing is a business process about which much is written,... Read More

Think Creatively While Reinventing Your Marketing and Selling -- Its For Your Survival!

We live in a world that for many has become... Read More

Insiders Secret to Selling Mailing Lists

If you've got a mailing list of at least a... Read More

Cook Up Something Special: How To Create A WOW Experience For Your Clients

My niece recently graduated from high school, and my family... Read More

Getting Ideas for Your Postcards

If you're going to do postcard marketing on an ongoing... Read More

The Marketing Recipe: Money, Marketing and Me ? 3 Keys For Success

You have a great product or service? Now, how should... Read More

Doing it with Class!

Doctors do it, hair dressers do it, and salespeople can... Read More

10 Effective Ice Breaking Questions

Whether you go to a Chamber of Commerce event, a... Read More

Two Steps to Improving Your Marketing Success

Since the human brain seems to be able to focus... Read More

Sell Big Ticket Items Now! - 1 Simple Step To Keep Your Fears From Holding YOU Back

First, some background on today's topic. I've had a terrible... Read More

Increase Sales With Travel Incentives

Today's business environment has changed dramatically over the past 10... Read More

Eleven Reasons Donors Stop Responding To Fundraising Letter Appeals

Donors will stop responding to your fundraising letter appeals for... Read More

Top 5 Tips For Media Selection

Marketers have a wide variety of media at their disposal.... Read More

If You Can?t Answer This Question Your Business is Doomed!

How do you answer the seemingly easy question, "What do... Read More

Did Jesus Get Killed for Practicing Interruption Marketing?

I'm reading Seth Godin's Permission Marketing and he brings up... Read More

7 Ways to Evaluate Your Marketing Plan

Business owners often find it difficult to know whether their... Read More

The Greatest Business Tips are FREE

The best way for someone to hang on to a... Read More

Mortgage Marketing to Realtors ? Creating a Memorable Positioning Statement

Mortgage marketing to Realtors involves having a crystal clear position... Read More

Practice Marketing: How to Answer What Do You Do? to Increase Prospects, Publicity and Profits

"What do you do?""I'm a CPA. What do you do?""I'm... Read More

7 Marketing Lessons I Learned From the Muscleheads at Golds Gym

Can I share a secret with you?I love working out.... Read More

Creative Emulation

In business we have a number of ways or tools... Read More

To Swag or Not to Swag: Tip to Brand Your Tchotchkes on a Shoestring

It's interesting to see how resourceful people become when starting... Read More