In Sickness And In Health

I recently drove by a business that had a sign out front that read "Closed due to illness". This meant that the cash flow would stop until the owner was able to return to work.Even worse, the business would not be able to generate revenue for the owner when it... Read More

Marketing on a Budget

A successful marketing plan doesn't have to include an athletic superstar, prime-time placement, state-of-the-art computer graphics or a massive budget. Being resourceful and smart can be just as effective. Business promotion doesn't have to cost a fortune. Often, it's the personal touch that seals the deal. Here are ideas... Read More

10 Powerful Marketing Tips

1. Print your best small ad on a postcard and mail it to prospects in your targeted market. People read postcards when the message is brief. A small ad on a postcard can drive a high volume of traffic to your web site and generate a flood of sales leads... Read More

Customer Lifetime Value - The Key To Maximizing Your Profits!

The greatest asset to your business is your Customer, specifically, your Customer Lifetime Value.In my many years in Sales and Marketing, I've met many CEOs and business owners who don't have much clue as to what Customer Lifetime Value is, much less its importance and the impact it has on... Read More

Write Articles WITHOUT Writing!

Face it, writing any article can be a tedious and time consuming task for a beginner or even an expert writer. Here are four ways to make writing articles a lot easier: 1) Use My Articles - You could add your own name, resource box and web site link to... Read More

Five Mistakes Absolutely Guaranteed to Drive Away Your Best Clients

We all work hard to attract even one paying client. In fact, we work hard to attract serious inquiries. Yet amazingly, many business owners seem determined to drive away business! Every example cited here is based on true, thoroughly documented experiences, with both newbie business owners and five-star marquee players.1.... Read More

Turning The Casual Scanner Into A Buyer

The world is full of scanners. Most people simply scan the page to see if anything piques their interest, rather than reading the ads, sales letters, or web copy. That's why you should ensure that your copy is scanner friendly. That means placing headlines,... Read More

Direct Mail

Do you have a website? A Web Newsletter? A mailing list of e-mail addresses for customers? Do you track and test everything? You can use the web to get sales in lots of exciting ways which are dependant on technology that's available at the time. Whether you budget is 600... Read More

Top 10 Marketing Pitfalls

Ten Marketing Pitfalls By Stuart ReidIf you want to make it BIG in Internet Marketing you need avoid some common mistakes. Here's a list of the top ten Pitfalls that catch out beginner Marketers (and many established ones too!).The problem is you don't realise you have fallen into one of... Read More

What Does It REALLY Take to Be Making 6-Figures as a Service Professional?

Over the past 30 years, I've read so much on how to makemoney that I know I can write a series of books on thetopic, books that would cut through the junk and you don'thave to buy 101 things for each area. Most of the information repeats itself -- same... Read More

In The News:


Forbes

'Supergirl' Pilot Leak: Theft Or CBS Marketing Ploy?
Forbes
Following the release of what became the most watched trailer of this past month's upfronts, CBS was running on a major high to the fact that it may have finally grasped the millennial market in a way it's typically not known for thanks to the help of ...

and more »

WCPO

9 Q&A: Making high-tech marketing simple is Venn's diagram for success
WCPO
Steffan Howey is co-founder and CEO of Venn. The startup, part of the Brandery business incubator in Over-the-Rhine, hopes to help businesses market through high-tech methods without needing high-tech staff. Photo provided. Copyright 2015 Scripps ...


Forbes

When Don Draper Died, Customer Service Became The New Marketing
Forbes
Here's what I mean: Once upon a time, you could guarantee success for your product or service if you just slathered on the mass-marketing real thick. You could hire a real-life version of Don Draper or Peggy Olson and have them add that that coating of ...

and more »

Is the MLS still the most crucial marketing tool?
Inman.com
A real estate environment without the MLS would be equivalent to the Wild West, where listing brokers each hold their own properties for sale, marketing them to buyers directly. Other brokers with buyers would have to figure out what inventory is for ...

and more »

CIO

Twitter Cards are key to social media marketing
CIO
Twitter Cards enable developers for brands, publishers and other businesses to add photos, videos and a richer media experience to tweets. Marketers see them as a tool to boost their business in varying ways while users just see the better experience ...


TechCrunch

Korea's Yello Mobile Buys Influencer Marketing Firm Gushcloud
TechCrunch
Yello Mobile, the Korean company that gobbled up 61 companies last year and recently raised $100 million, is always hungry for acquisitions, and it's back at the table again after picking up Gushcloud, a Singapore-based influencer marketing platform ...
Korea's Yello Digital Marketing Group buys majority stake in Gushcloud in ...The Straits Times
Singapore's social media marketing company Gushcloud in multi-million dollar ...AsiaOne
Gushcloud acquired by South Korea's Yello Digital MarketingTODAYonline
Marketing Interactive -THE BUSINESS TIMES
all 16 news articles »

MCV

Nintendo plans Mario Kart 8-level marketing push for its new shooter IP Splatoon
MCV
Nintendo is preparing a marketing campaign for new IP Splatoon that will rival last year's Mario Kart 8. That's according to Nintendo UK marketing manager Chandra Nair, who says that the firm is confident in its colourful new shooter. The platform ...
Nintendo's marketing campaign for Splatoon will rival Mario KartWii U Daily
Nintendo: Splatoon Marketing to Match Mario Kart 8Nintendo Enthusiast

all 35 news articles »

Blue Bell must show remorse, marketing experts say
KPHO Phoenix
Brian Ellis, who specializes in crisis management for full-service marketing company PadillaCRT, said Blue Bell has quality control issues that must be addressed first. Everyone must understand the critical nature of safety so they can create a culture ...

and more »

blogs.hbr.org (blog)

Health Care Transparency Should Be About Strategy, Not Marketing
blogs.hbr.org (blog)
Health care organizations need to re-think their concept of strategy to thrive in a marketplace driven by competition on value – how well they improve patient outcomes and reduce costs. That re-thinking begins with clarifying what the organizations are ...


Atlanta Journal Constitution (blog)

Metro Atlanta Chamber unveils regional marketing campaign
Atlanta Journal Constitution (blog)
The Metro Atlanta Chamber and local elected and economic development officials on Thursday formally unveiled a new marketing campaign to sell the Atlanta area to companies and the creative class. The program, called Choose ATL, will focus not only on ...

Google News
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The Seven Keys to Marketing Genius: The Complete Guide to Increasing Your Marketing IQ

How smart is your marketing? Do you follow the crowd... Read More

How To Get Celebrities To Endorse YOUR Product

How would you like celebrities to endorse your product?Perhaps that... Read More

Creating Your Future with a Marketing Plan

Almost everyone who dreams of starting their own business is... Read More

A Forgotten Marketing Tool ? The Postcard

The postcard can be a very powerful marketing tool. Many... Read More

The Seven Vital Steps You Must Know To Ensure Direct Mail Success

1. Your Most Valuable AssetA mailing list of valued customers... Read More

Marketing And Patience

"Get your positioning and your programs implemented properly, and the... Read More

Niches - The Path to More Profits

Hey, as business owners we CAN'T be all things for... Read More

The Advantage and Consequences of New Economy Marketing

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Six Secrets to Creating Successful Tourism Marketing, Websites, Ads, Tradeshow Booths, & More

If you want to substantially increase your tourism prospects and... Read More

How to Leverage Your Most Powerful Marketing Tool

Second in a series of three articles:What if you could... Read More

Design, Design, Design

You need only one card, but make it noticeable. Make... Read More

Chamber Of Commerce Meetings

If you run a small business you should be a... Read More

How Effective Customer Surveys Will Help Innovate Your Business

Have you ever wondered why the phones aren't ringing the... Read More

Time for Marketers to Clean Up Their Act!

Some years ago, a prominent Australian hi-tech company... Read More

Private Practice Marketing: 3 Secrets I Wish I Knew When I First Started Out

I don't know about you, but I am still waiting... Read More

Gaining Business Intelligence

A white paper on how companies should analyse customer data... Read More

How Price Gouging Can Hurt Your Business

"Price gouging" is an emotional, inflammatory term. Everyone is against... Read More

Customizing Booklets By Industry or By Company

Customizing booklets can be done by industry or by company."110... Read More

Give It Away Now - The More You Share, the More You Sell!

Give away your knowledge, and you'll make money. How does... Read More

How To Get To The Top of The Marketing Food Chain

Are you tired of living off handouts from big-name marketers,... Read More

What Your Customers Want

Your customers don't know what they want. And to assume... Read More

You?re In Charge. Now What?

For years now, you have been waiting patiently for that... Read More

Increase Sales With Travel Incentives

Today's business environment has changed dramatically over the past 10... Read More

Use The Neglected Weapons In Your Marketing Arsenal

Business marketers have a lot of weapons in their arsenals... Read More

Top 9 Strategies To Attract More Clients Now

1. Advertise in trade journals, ezines, and web sites that... Read More