In Sickness And In Health

I recently drove by a business that had a sign out front that read "Closed due to illness". This meant that the cash flow would stop until the owner was able to return to work.Even worse, the business would not be able to generate revenue for the owner when it... Read More

Marketing on a Budget

A successful marketing plan doesn't have to include an athletic superstar, prime-time placement, state-of-the-art computer graphics or a massive budget. Being resourceful and smart can be just as effective. Business promotion doesn't have to cost a fortune. Often, it's the personal touch that seals the deal. Here are ideas... Read More

10 Powerful Marketing Tips

1. Print your best small ad on a postcard and mail it to prospects in your targeted market. People read postcards when the message is brief. A small ad on a postcard can drive a high volume of traffic to your web site and generate a flood of sales leads... Read More

Customer Lifetime Value - The Key To Maximizing Your Profits!

The greatest asset to your business is your Customer, specifically, your Customer Lifetime Value.In my many years in Sales and Marketing, I've met many CEOs and business owners who don't have much clue as to what Customer Lifetime Value is, much less its importance and the impact it has on... Read More

Write Articles WITHOUT Writing!

Face it, writing any article can be a tedious and time consuming task for a beginner or even an expert writer. Here are four ways to make writing articles a lot easier: 1) Use My Articles - You could add your own name, resource box and web site link to... Read More

Five Mistakes Absolutely Guaranteed to Drive Away Your Best Clients

We all work hard to attract even one paying client. In fact, we work hard to attract serious inquiries. Yet amazingly, many business owners seem determined to drive away business! Every example cited here is based on true, thoroughly documented experiences, with both newbie business owners and five-star marquee players.1.... Read More

Turning The Casual Scanner Into A Buyer

The world is full of scanners. Most people simply scan the page to see if anything piques their interest, rather than reading the ads, sales letters, or web copy. That's why you should ensure that your copy is scanner friendly. That means placing headlines,... Read More

Direct Mail

Do you have a website? A Web Newsletter? A mailing list of e-mail addresses for customers? Do you track and test everything? You can use the web to get sales in lots of exciting ways which are dependant on technology that's available at the time. Whether you budget is 600... Read More

Top 10 Marketing Pitfalls

Ten Marketing Pitfalls By Stuart ReidIf you want to make it BIG in Internet Marketing you need avoid some common mistakes. Here's a list of the top ten Pitfalls that catch out beginner Marketers (and many established ones too!).The problem is you don't realise you have fallen into one of... Read More

What Does It REALLY Take to Be Making 6-Figures as a Service Professional?

Over the past 30 years, I've read so much on how to makemoney that I know I can write a series of books on thetopic, books that would cut through the junk and you don'thave to buy 101 things for each area. Most of the information repeats itself -- same... Read More

In The News:


Wall Street Journal

Coca-Cola Replaces Marketing Chief
Wall Street Journal
Coca-Cola Co. is replacing its chief marketing officer, Joseph Tripodi, with the longtime head of its Iberian business, a shakeup that shows Coke's desire to improve its poor soda sales. The world's largest beverage maker said Thursday its new global ...
New Coca-Cola CMO Brings Global Experience To Top Marketing PostForbes
Coke Names New Marketing Chief Amid StrugglesABC News
The Coca-Cola Company Announces Chief Marketing And Commercial Officer ...VendingMarketWatch
Bloomberg
all 116 news articles »

St. George Daily Spectrum

The fundamentals of marketing
St. George Daily Spectrum
CEDAR CITY – Marketing can be one of the most creative aspects of a business, whether personal, non-profit, or for-profit. Many of the ads that we see on television or in print catalogs are memorable because the designers have stretched the limits of ...


ABC News

What Is The Implication Of Inbox By Gmail For Email Marketing?
Forbes
Too soon to tell (it was only just released two days ago, Oct 22, 2014) but if I had to venture a guess, I'd say that the Subject Line will become even more important than ever before since it will become one of the major filtering aspects of emails in ...
What Google Inbox Means For Small Business MarketingBusiness 2 Community

all 190 news articles »

Apple Pay has landed, but its effects on mobile marketing are still up in the air
VentureBeat
The return-on-investment of mobile ads is hard to determine these days, she pointed out, “which is holding back spend.” A direct, relatively frictionless pay method means marketers can get hard info on whether those ad campaigns are working to create ...

and more »

The Tennessean

The meaning of meaningful marketing
The Tennessean
For almost a year, I've been examining the idea of meaningfulness across a variety of contexts: as it relates to data, marketing, business and life overall. Most often, though, it's marketing that actually pays me to do what I do: to speak, write, and ...


Eight Top Quotes From Masters of Marketing
Forbes
Last week, I traveled to Orlando to attend the ANA Masters of Marketing Annual Conference. This event is special to me — in 2008, it served as my last keynote speech as Global Marketing Officer of Procter & Gamble. I returned to the ANA stage on ...


Facebook changing PMD program to Facebook Marketing Partners
Inside Facebook
According to sister site AllFacebook, the PMD program will switch over to Facebook Marketing Partners early 2015. Facebook Marketing Partners will be split into several different categories, which could be a welcome change from the Strategic PMD ...
Facebook Overhauling PMD Program, Which Will Be Renamed Facebook ...AllFacebook

all 2 news articles »

The Detroit News

Payne: Q&Auto - Marketing vet touts a tastier Toyota
The Detroit News
Fortunately, Toyota has a veteran car guy as its U.S. marketing guru to conduct the taste test. Rick Lofaso grew up with oil under his fingernails. He is one of a team of American executives – beginning with CEO Jim Lentz – that run Toyota North ...


Forbes

How The GM Marketing Machine Failed Mary Barra
Forbes
This article is by Mark Stevens, CEO of MSCO and author of “Your Marketing Sucks.” For journalists, it's the story that keeps on giving. For GM, it's the scandal that just won't go away. The vehicle safety warning cover-up keeps reappearing on the ...


Consumer Packaged Goods: Stay Ahead of the Digital Marketing Curve
CMSWire
For many years, consumer packaged goods (CPG) marketers didn't have much need to be on the cutting edge of digital innovation. But this is no longer the case, as the CPG industry now leverages digital technology to its full capacity. In areas such as ...

Google News
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Next »

Six Essential Principles for Marketing to Women Business Owners

Marketing to women entrepreneurs is not difficult. You just have... Read More

The Power of a Survey

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Pricing Strategies in Marketing

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Lead Generation: What Is It worth?

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These Four Things Will Make Your Direct Marketing Successful

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Business Marketing Strategy

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Translation and Your International E-Commerce Strategy

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The Right Logo

The Logo: a little historyLogotype, commonly know as a logo,... Read More

8 Secrets to Marketing Success

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Eight Advantages of Fundraising Letters Over Other Methods

1. Personal Fundraising letters are about as personal as you... Read More

Three Ways to Put Fresh Spins on Old Marketing Concepts

Are you struggling to find a new twist for... Read More

Love My Dentist

I love my dentist! When is the last time you... Read More

Your Elevator Speech ? Have You Updated Yours Recently?

Do you have an elevator speech? Does it get people's... Read More

Most Wanted Response... How To Make It Work

"When I walked into the grocery store last Saturday, I... Read More

Determining Marketing Effectiveness Even If You Didnt Track

What if you've done a variety of marketing activities over... Read More

Packaging Made Frozen TV Dinners Possible

I was saddened to hear of the passing of one... Read More

Small Business Pricing Strategies

Think the best way to get more customers is to... Read More

Loyalty Cards ? Tips To Consider Before Committing To One

Loyalty marketing has been around for as long as retailing... Read More

Using Business Cards as Invitations

Business card size works well for invitations to special events.What... Read More

7 Proven Tips To Market Your Cleaning Business

Marketing your cleaning business is something that you will already... Read More

Nine Must-Do Positioning Steps

Every professional or consultant knows that clients typically hire people... Read More

Good Marketing Pays for Itself

Most companies ask themselves this question: "How much will this... Read More

Sum of Its Parts

I just spent a week at the beach with my... Read More

Direct Marketing: Overlooked, Underappreciated, and Unstoppable

Every business needs customers, but more importantly every business needs... Read More