In Sickness And In Health

I recently drove by a business that had a sign out front that read "Closed due to illness". This meant that the cash flow would stop until the owner was able to return to work.Even worse, the business would not be able to generate revenue for the owner when it... Read More

Marketing on a Budget

A successful marketing plan doesn't have to include an athletic superstar, prime-time placement, state-of-the-art computer graphics or a massive budget. Being resourceful and smart can be just as effective. Business promotion doesn't have to cost a fortune. Often, it's the personal touch that seals the deal. Here are ideas... Read More

10 Powerful Marketing Tips

1. Print your best small ad on a postcard and mail it to prospects in your targeted market. People read postcards when the message is brief. A small ad on a postcard can drive a high volume of traffic to your web site and generate a flood of sales leads... Read More

Customer Lifetime Value - The Key To Maximizing Your Profits!

The greatest asset to your business is your Customer, specifically, your Customer Lifetime Value.In my many years in Sales and Marketing, I've met many CEOs and business owners who don't have much clue as to what Customer Lifetime Value is, much less its importance and the impact it has on... Read More

Write Articles WITHOUT Writing!

Face it, writing any article can be a tedious and time consuming task for a beginner or even an expert writer. Here are four ways to make writing articles a lot easier: 1) Use My Articles - You could add your own name, resource box and web site link to... Read More

Five Mistakes Absolutely Guaranteed to Drive Away Your Best Clients

We all work hard to attract even one paying client. In fact, we work hard to attract serious inquiries. Yet amazingly, many business owners seem determined to drive away business! Every example cited here is based on true, thoroughly documented experiences, with both newbie business owners and five-star marquee players.1.... Read More

Turning The Casual Scanner Into A Buyer

The world is full of scanners. Most people simply scan the page to see if anything piques their interest, rather than reading the ads, sales letters, or web copy. That's why you should ensure that your copy is scanner friendly. That means placing headlines,... Read More

Direct Mail

Do you have a website? A Web Newsletter? A mailing list of e-mail addresses for customers? Do you track and test everything? You can use the web to get sales in lots of exciting ways which are dependant on technology that's available at the time. Whether you budget is Ł600... Read More

Top 10 Marketing Pitfalls

Ten Marketing Pitfalls By Stuart ReidIf you want to make it BIG in Internet Marketing you need avoid some common mistakes. Here's a list of the top ten Pitfalls that catch out beginner Marketers (and many established ones too!).The problem is you don't realise you have fallen into one of... Read More

What Does It REALLY Take to Be Making 6-Figures as a Service Professional?

Over the past 30 years, I've read so much on how to makemoney that I know I can write a series of books on thetopic, books that would cut through the junk and you don'thave to buy 101 things for each area. Most of the information repeats itself -- same... Read More

In The News:


Entrepreneur

6 Recent Marketing Campaigns That Were Pretty Awesome
Entrepreneur
But we're marketers, not novelists. Business effectiveness is what matters, right? Yes and no. Effective by what measure? For marketers, rearview-mirror metrics are only part of the story. The other part is the sensibility, creativity, inspiration and ...


International Business Times

NBA MVP Award: Stephen Curry's Brand, Marketing Worth Could Rise With Award
International Business Times
By how much, exactly, is uncertain. Michael Lewis, an associate professor of marketing with sports expertise at Emory University's business school, said that oftentimes an athlete's jump in marketability is largely decided by factors outside his or her ...

and more »

VentureBeat

Marketing-tech unicorns show lower risk than their peers
VentureBeat
We've been hearing a lot about unicorns since Aileen Lee's seminal study on the topic appeared in November 2013. And over the last couple of months, many in the venture capital community have warned that the surge of private companies being valued at ...


Business 2 Community

Marketing Automation: The ROI Reality [Infographic]
Business 2 Community
Through the years, there have always been assertions and assurances that particular marketing campaigns will deliver a return on investment (ROI). This may in some instances be the case, but especially before digital, it was always very difficult to ...


SCORE Topics: Content marketing for small businesses
Frederick News Post (subscription)
What is content marketing? Content marketing allows you to communicate with your target customers without selling. You can attract customers without pitching your product by simply sharing relevant, useful information that is of value to your market.

and more »

National Review Online

GMO: Gimmicky Marketing Obfuscations
National Review Online
From grocery stores to Mexican restaurants to coffee shops, do-gooder retailers are serving up a side of liberal politics with every purchase. Earlier this year, Starbucks had to ditch its “Race Together” promotion after backlash from customers who ...

and more »

Business 2 Community

5 HubSpot Flowcharts That Ask the Serious Marketing Questions
Business 2 Community
HubSpot has a wealth of inbound marketing knowledge that they share in their blogs, but some of my favorite blogs are those that include flowcharts. I am a visual learner, and infographics, diagrams and flowcharts can be some of the best ways to ...


[Updated] Strange Mission Door Hangers: 'Viral' Marketing Ploy Or Something ...
SFist
That's why, when Jay and I were discussing the hangers this morning, I assumed it was some well-heeled company's attempt at a viral marketing campaign — one that we're playing into by publishing this post, I am well aware. But Jay, who is usually far ...


VentureBeat

Salesforce's first B2B Marketing report: Email remains a powerful tool
VentureBeat
To paraphrase humorist and writer Mark Twain, email's death as a marketing tool has been greatly exaggerated. That's according to Salesforce's first “State of B2B Marketing” report, out today. About 2,200 full-time B2B marketers around the world ...


Paste Magazine

MillerCoors Sued For Marketing Blue Moon As Craft Beer
Paste Magazine
Evan Parent would frequently stop into San Diego stores like Ralphs, Vons and 7-Eleven to pick up some Blue Moon. Now, he has filed a class action lawsuit against MillerCoors, brewers of that popular wheat beer. How did Parent go from buying Blue Moon ...

and more »
Google News
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Direct Mail Response Rate Boosters (12 tips and ideas)

1. Mail to a different list Your list is the... Read More

Mortgage Marketing - What Your Client Wants

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Are You Guilty Of Interruption Marketing?

You muted the commercials on the TV last night because... Read More

Be Prepared for Marketing

For most businesses, making a sale is all important. However,... Read More

You Must Get Going If You Want To Get Growing

For many of service-based businesses out there, it's not that... Read More

Postcard Mania

Will postcards be an advantage for you?The latest craze these... Read More

Customers: The Key To Successful Marketing

How well do you know your customers?What is the primary... Read More

Your REALTOR® Marketing Plan

The steps to creating an effective marketing plan begin with... Read More

How To Perfect Your Marketing Message!

When it comes to your marketing message, the little things... Read More

Systems - Marketing Your Business Successfully

Business Systems that work for anyone, are a fundamental necessity... Read More

What to Include in Your Marketing Plan Write-Up

For those new to marketing planning, the thought of completing... Read More

Trade Show Display Booth ? A Marvelous Contact System

Trade show booths are one of the best direct contact... Read More

Bridging the Chasm from Lead to Loyal Customer

Bridging the Chasm from Lead to Loyal Customer: A Step... Read More

Marketing Manual Sample Outline

The key to success in any business relies a large... Read More

Build a Dynamic Business - 10 Steps to Start You Off

It's where your employees are in a 'special place' when... Read More

Reasons Why People Usually Dont Buy Again

There are many psychological reasons why people will buy from... Read More

Professional Marketing

Have you looked for marketing advice on the internet recently?... Read More

Why Most Marketing Videos Dont Work

Every now and then I will meet someone who has... Read More

Promotional Products

As a promotions director for a lot of super markets,... Read More

Private Practice Marketing: A Soaking Wet Marketing Marvel

Last week I took our two boys on an all... Read More

Brainstorming Techniques as New Product Development Strategies

When developing new products and strategies, coming up with unique... Read More

You Cannot - Not Market

Everything you do - or don't do sends a message... Read More

Private Practice Marketing: 3 More Secrets I Wish I Knew When I First Started Out

Secret #4 - Get very comfortable asking for paymentOne of... Read More

How To Recognize Your Niche Marketing Agenda

Starting a business, whether it's retail products or services, must... Read More

Down To The Wire

When you want to win and woo new clients with... Read More