In Sickness And In Health

I recently drove by a business that had a sign out front that read "Closed due to illness". This meant that the cash flow would stop until the owner was able to return to work.Even worse, the business would not be able to generate revenue for the owner when it... Read More

Marketing on a Budget

A successful marketing plan doesn't have to include an athletic superstar, prime-time placement, state-of-the-art computer graphics or a massive budget. Being resourceful and smart can be just as effective. Business promotion doesn't have to cost a fortune. Often, it's the personal touch that seals the deal. Here are ideas... Read More

10 Powerful Marketing Tips

1. Print your best small ad on a postcard and mail it to prospects in your targeted market. People read postcards when the message is brief. A small ad on a postcard can drive a high volume of traffic to your web site and generate a flood of sales leads... Read More

Customer Lifetime Value - The Key To Maximizing Your Profits!

The greatest asset to your business is your Customer, specifically, your Customer Lifetime Value.In my many years in Sales and Marketing, I've met many CEOs and business owners who don't have much clue as to what Customer Lifetime Value is, much less its importance and the impact it has on... Read More

Write Articles WITHOUT Writing!

Face it, writing any article can be a tedious and time consuming task for a beginner or even an expert writer. Here are four ways to make writing articles a lot easier: 1) Use My Articles - You could add your own name, resource box and web site link to... Read More

Five Mistakes Absolutely Guaranteed to Drive Away Your Best Clients

We all work hard to attract even one paying client. In fact, we work hard to attract serious inquiries. Yet amazingly, many business owners seem determined to drive away business! Every example cited here is based on true, thoroughly documented experiences, with both newbie business owners and five-star marquee players.1.... Read More

Turning The Casual Scanner Into A Buyer

The world is full of scanners. Most people simply scan the page to see if anything piques their interest, rather than reading the ads, sales letters, or web copy. That's why you should ensure that your copy is scanner friendly. That means placing headlines,... Read More

Direct Mail

Do you have a website? A Web Newsletter? A mailing list of e-mail addresses for customers? Do you track and test everything? You can use the web to get sales in lots of exciting ways which are dependant on technology that's available at the time. Whether you budget is Ł600... Read More

Top 10 Marketing Pitfalls

Ten Marketing Pitfalls By Stuart ReidIf you want to make it BIG in Internet Marketing you need avoid some common mistakes. Here's a list of the top ten Pitfalls that catch out beginner Marketers (and many established ones too!).The problem is you don't realise you have fallen into one of... Read More

What Does It REALLY Take to Be Making 6-Figures as a Service Professional?

Over the past 30 years, I've read so much on how to makemoney that I know I can write a series of books on thetopic, books that would cut through the junk and you don'thave to buy 101 things for each area. Most of the information repeats itself -- same... Read More

In The News:


5 Steps to Creating a Powerful Content Marketing Strategy
Huffington Post (blog)
The basic strategy of content marketing requires you to have a clear vision of your business objective. This will help you create viable web content strategies for engaging both your target customers as well as search engines -- helping you generate ...
Social Media's Influence on Your Content Marketing StrategyBusiness 2 Community

all 4 news articles »

Search Engine Watch

The Top 7 Content Marketing Trends Dominating 2014
Forbes
Content marketing, as a way to reach an increasingly wary audience, shows no signs of slowing down in 2014. Rather than using outdated, traditional methods of outbound marketing, businesses are finding that content marketing attracts customers and ...
How Marketing Can Collaborate with Sales to Create Engaging ContentBusiness 2 Community
What Marketing Executives Say About Content TargetingSearch Engine Watch
UK B2B marketers predict 87% revenue growth over the next yearInternetRetailer.com
Marketing Land -ashdowngroup.com
all 13 news articles »

15 Google Analytics Tricks To Maximize Your Marketing Campaign
Forbes
Google Google Analytics is the most popular free tool you can use to measure the success of your inbound marketing efforts. With it, you can view the volume of your website traffic, track where your users are coming from and where they're going, and ...


Marketing: The Corporate World's Least-Happy Function
Forbes
CEB recently completed a six-month study of how marketing teams are organizing their ways of working for a technology-laden, networked consumer. Across dozens of conversations with marketers and their managers, anecdotes like this one were the ...


We're All Marketers Now: The Growing Power Of Social Media And Search ...
Forbes
Digital marketing is a science. We should all have realised by now that in the world of online, nothing happens by chance. Every GIF, Vine, video or comment that we see is most likely the result of somebody somewhere's social media marketing strategy.


The Guardian

26 Free Online Marketing Courses: Learn to be a Marketing Mastermind
WordStream (blog)
We live in a wondrous age my friends. Knowledge and learning can be obtained with a few clicks of the mouse, opening education and intellectual stimulation to anyone with a scholarly spirit. Below is a list of our favorite online marketing courses ...
How to land a job in social mediaThe Guardian

all 2 news articles »

GoDaddy acquires email marketing startup Mad Mimi
ZDNet
"Email marketing is critical. It helps small businesses connect to customers in a low-cost and easy to use way, effectively tapping into existing customer relationships, making the business of business easier," Steven Aldrich, SVP of business ...
GoDaddy Acquires MailChimp Competitor Mad Mimi To Beef Up Its Email ...TechCrunch
GoDaddy Acquires Email Marketing Provider, Mad MimiStreetInsider.com (subscription)
GoDaddy Buys Email Marketing Firm Mad MimiWebProNews

all 6 news articles »

MarketingProfs.com (subscription)

The Seven Deadly Sins of Marketing Automation
MarketingProfs.com (subscription)
Though marketing automation has exploded with an expected growth rate of 60% this year, too many marketers fall short in implementing and using their marketing automation tools. There's no denying the power of marketing automation—but it isn't a magic ...


Wall Street Journal

Bombardier Replaces Commercial Aircraft Marketing Vice President
Wall Street Journal
Vice president of commercial aircraft marketing Philippe Poutissou left the company yesterday, along with an additional commercial operations director as part of broader changes to the marketing division, according to a person familiar with the change.
Bombardier replaces CSeries marketing executiveFlightglobal

all 17 news articles »

Watchdog group accuses electric supplier of deceptive marketing
Chicago Tribune
CUB said Major has been the focus of some of the “most egregious complaints” it has received, including two customers who paid the highest alternative supplier rate the group has seen in the Illinois market, about 35 cents per kilowatt-hour, or six ...

and more »
Google News
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Reasons Why People Usually Dont Buy Again

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Good Vibes/ Bad Vibes

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Postcard Direct Mail Marketing Tips And Ideas

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Use Events to Market on the Internet

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How To Turn $100,000 Into $1,191,817 In Just One Year Part II

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Medias Dirty Little Secret

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Commercial Collections By Telephone

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Postcard Marketing Done Right

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Arts Marketing : Suggestions for Students and Beginners

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What to Include in Your Marketing Plan Write-Up

For those new to marketing planning, the thought of completing... Read More

10 Proven Ways To Accelerate Your Profits

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Attracting Clients With Ease

Whether you are already running your own business, or still... Read More

Customers: The Key To Successful Marketing

How well do you know your customers?What is the primary... Read More

How To Bond With Customers So That They Stay With You Longer

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10 Ways to Get Your Flyers Noticed

An inexpensive way to promote your services is to createvarious... Read More

How to Put Law & Order into Marketing Your Legal Practice

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Self-Promotion on a Zero Budget

Recently, I've received a few e-mails from people asking me... Read More

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A specific group of people you will focus on selling... Read More

How to Run a Successful News Release Program

Marketing public relations gives you cost effective ways to reach... Read More

Customizing Booklets By Industry or By Company

Customizing booklets can be done by industry or by company."110... Read More

How To Start A Mail Order Business

The Mail Order business is not a business of itself,... Read More

Marketing Strategy and Template for Independent Professionals

Having a marketing strategy and marketing approach is very important.... Read More

Happy Hunting!

Before you ever get on the telephone, send a marketing... Read More