In Sickness And In Health

I recently drove by a business that had a sign out front that read "Closed due to illness". This meant that the cash flow would stop until the owner was able to return to work.Even worse, the business would not be able to generate revenue for the owner when it... Read More

Marketing on a Budget

A successful marketing plan doesn't have to include an athletic superstar, prime-time placement, state-of-the-art computer graphics or a massive budget. Being resourceful and smart can be just as effective. Business promotion doesn't have to cost a fortune. Often, it's the personal touch that seals the deal. Here are ideas... Read More

10 Powerful Marketing Tips

1. Print your best small ad on a postcard and mail it to prospects in your targeted market. People read postcards when the message is brief. A small ad on a postcard can drive a high volume of traffic to your web site and generate a flood of sales leads... Read More

Customer Lifetime Value - The Key To Maximizing Your Profits!

The greatest asset to your business is your Customer, specifically, your Customer Lifetime Value.In my many years in Sales and Marketing, I've met many CEOs and business owners who don't have much clue as to what Customer Lifetime Value is, much less its importance and the impact it has on... Read More

Write Articles WITHOUT Writing!

Face it, writing any article can be a tedious and time consuming task for a beginner or even an expert writer. Here are four ways to make writing articles a lot easier: 1) Use My Articles - You could add your own name, resource box and web site link to... Read More

Five Mistakes Absolutely Guaranteed to Drive Away Your Best Clients

We all work hard to attract even one paying client. In fact, we work hard to attract serious inquiries. Yet amazingly, many business owners seem determined to drive away business! Every example cited here is based on true, thoroughly documented experiences, with both newbie business owners and five-star marquee players.1.... Read More

Turning The Casual Scanner Into A Buyer

The world is full of scanners. Most people simply scan the page to see if anything piques their interest, rather than reading the ads, sales letters, or web copy. That's why you should ensure that your copy is scanner friendly. That means placing headlines,... Read More

Direct Mail

Do you have a website? A Web Newsletter? A mailing list of e-mail addresses for customers? Do you track and test everything? You can use the web to get sales in lots of exciting ways which are dependant on technology that's available at the time. Whether you budget is Ł600... Read More

Top 10 Marketing Pitfalls

Ten Marketing Pitfalls By Stuart ReidIf you want to make it BIG in Internet Marketing you need avoid some common mistakes. Here's a list of the top ten Pitfalls that catch out beginner Marketers (and many established ones too!).The problem is you don't realise you have fallen into one of... Read More

What Does It REALLY Take to Be Making 6-Figures as a Service Professional?

Over the past 30 years, I've read so much on how to makemoney that I know I can write a series of books on thetopic, books that would cut through the junk and you don'thave to buy 101 things for each area. Most of the information repeats itself -- same... Read More

In The News:


TechCrunch

Debunking The 7 Myths of Marketing In The Enterprise
TechCrunch
Over the last few months enterprise giants Oracle and Salesforce have put on shows featuring the likes of Hillary Clinton and Bruno Mars reminding all of us in the enterprise world that marketing matters. While most enterprise startups will never reach ...


'Professional Lesbian' Grows Her Marketing Business With Books, Online Content
Hartford Courant
SUFFIELD — It wasn't intolerance that pushed Jenn Grace from an insurance company marketing job into the life of being a "professional lesbian," her business tagline. It was work-life balance. When she and her wife became parents, a corporate job just ...

and more »

U-T San Diego

Digital media hyped downtown
U-T San Diego
The digital marketing panel, from left: Lauren Alexander of Underground Elephant; Matt Faulk of Basic; Dan Khabbie of Digitaria; Chad Robley of Mindgruve; Stephan Goss of Zeeto Media. Kris Michell, president of the Downtown San Diego Partnership, is at ...


Training Is Marketing And Sales' Blind Spot
Forbes
Despite rapid advances in technology like Big Data, behavior based marketing automation, customer engagement platforms and intent data through content consumption marketing; the lament of CEOs and Boards of Directors on the ineffectiveness of ...

and more »

Forbes

How To Market A Franchise Using Social Media
Forbes
Today, social media marketing is a must in order to stay competitive in the global, digital market. Using social platforms such as Facebook, Twitter, Instagram, and Google Plus, can be a unique challenge for franchise owners who may have more ...

and more »

Small Business Trends

Smarter Marketing is Psychological In “Got Social Mediology”
Small Business Trends
As marketers can attest, psychology plays a huge influence on what we buy and why we choose to buy something. Marketers know, for example, that offering something at $9.99 instead of $10.00 actually makes the deal more attractive. Why does this happen ...

and more »

NPR (blog)

Soda Companies Step Up Their Marketing To Black And Latino Kids
NPR (blog)
While beverage companies have cut their marketing of unhealthy drinks to children on TV and websites overall, they have ramped up marketing to black and Latino kids and teens, who have higher rates of obesity than white youth, a study finds. The report ...

and more »

Small Business Trends

3 Must-Have Tools to Take the Guess Work Out of Content Marketing
Entrepreneur
Content marketing has really come into its own in the last few years. Businesses have begun increasing their content marketing budgets and marketers have are becoming more confident of the deliverables coming from custom content production and ...
How To Justify The Cost Of Your Content Marketing ProgramBusiness 2 Community
7 Hot Trends Defining Your Content StrategySmall Business Trends
Top 4 Content Marketing Trends For 2015Chief Marketer
The West Australian -Marketing magazine Australia -Malta Independent Online
all 20 news articles »

'Just Mayo' marketing campaign leads to lawsuit
Appleton Post Crescent
According to the suit, filed in federal court in New Jersey, the marketing of the “Just Mayo false name” has “caused consumer deception and serious, irreparable harm to Unilever.” Unilever further claims that calling the eggless spread Just Mayo is ...

and more »

At Notre Dame Marketing Collaboration Group Summit, Lessons For Bridging ...
Forbes
For three years, The University of Notre Dame's Mendoza College of Business has hosted the Notre Dame Marketing Collaboration Group, a gathering of professors, students and marketing alumni—practitioners—who come together to engage in discussion ...

Google News
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Utilizing Your Best Hidden Asset To Increase Sales

You probably already have in your possession one of the... Read More

Marketing is More Than Advertising

Marketing is a business process about which much is written,... Read More

Refresh Your Web Site

So you have a Web site. And so does most... Read More

Where Should I Network?

Building business relationships through networking is a great way to... Read More

E-commerce : The Bottom of Pyramid Approach

For centuries and most of the decades in the 20th... Read More

Marketing Discipline and the Joy of Success

Discipline Is Important.I recently read an article about why discipline... Read More

Bridging the Chasm from Lead to Loyal Customer

Bridging the Chasm from Lead to Loyal Customer: A Step... Read More

Marketers VS Consumers Predators VS Prey

The distance between marketing consultants and the real world can... Read More

Marking Your Territory

We all know the familiar adage "if it walks like... Read More

Brochures that Generate Sales Leads (and How to Write Them)

One rule in direct mail is that your letter sells... Read More

How to Manage Your Marketing Mix

Here's the deal: advertisement is not marketing. It's like saying... Read More

New Years Planning Critical Success Factors

New Year's is a good time for strategic planning or... Read More

Set Your Business Apart With A Unique Selling Proposition

Unless your company has absolutely no competition now or in... Read More

Everybody Loves Raymond....You Should Too!

Popular TV Series Provides a Powerful Marketing LessonSmall Business owners... Read More

Loyalty Cards ? Tips To Consider Before Committing To One

Loyalty marketing has been around for as long as retailing... Read More

Finding a Brochure Printing Company

A brochure can be a great promotional tool, whether it... Read More

Incentives For Customers? Whats New?

Lost & Found for the 21st CenturyHere in the 21st... Read More

Beyond the Booth

With the advent of spring, trade shows begin to blossom.... Read More

Standing Above The Crowd

In today's highly competitive business environment it is critical to... Read More

Direct Mail Still Works!

Direct Mail CampaignsDespite the proliferation of communication facilitators--mobile phones, faxes,... Read More

Loan Officer Websites: Your Marketing Hub to Magnetize Realtors

Too many loan officer websites look like congested intersections, information... Read More

Business Cards that Make Them CALL

How would you use business cards for gift certificates?I asked... Read More

How to Win a Price War

Any economics student can tell you that price is a... Read More

Top 3 Reasons Why Your Headlines Fail

Many professional copywriters estimate that the headline contributes to 80%... Read More

Walking Talking Advertisements

So you've made a sale. Great!Now what? You're not just... Read More