In Sickness And In Health

I recently drove by a business that had a sign out front that read "Closed due to illness". This meant that the cash flow would stop until the owner was able to return to work.Even worse, the business would not be able to generate revenue for the owner when it... Read More

Marketing on a Budget

A successful marketing plan doesn't have to include an athletic superstar, prime-time placement, state-of-the-art computer graphics or a massive budget. Being resourceful and smart can be just as effective. Business promotion doesn't have to cost a fortune. Often, it's the personal touch that seals the deal. Here are ideas... Read More

10 Powerful Marketing Tips

1. Print your best small ad on a postcard and mail it to prospects in your targeted market. People read postcards when the message is brief. A small ad on a postcard can drive a high volume of traffic to your web site and generate a flood of sales leads... Read More

Customer Lifetime Value - The Key To Maximizing Your Profits!

The greatest asset to your business is your Customer, specifically, your Customer Lifetime Value.In my many years in Sales and Marketing, I've met many CEOs and business owners who don't have much clue as to what Customer Lifetime Value is, much less its importance and the impact it has on... Read More

Write Articles WITHOUT Writing!

Face it, writing any article can be a tedious and time consuming task for a beginner or even an expert writer. Here are four ways to make writing articles a lot easier: 1) Use My Articles - You could add your own name, resource box and web site link to... Read More

Five Mistakes Absolutely Guaranteed to Drive Away Your Best Clients

We all work hard to attract even one paying client. In fact, we work hard to attract serious inquiries. Yet amazingly, many business owners seem determined to drive away business! Every example cited here is based on true, thoroughly documented experiences, with both newbie business owners and five-star marquee players.1.... Read More

Turning The Casual Scanner Into A Buyer

The world is full of scanners. Most people simply scan the page to see if anything piques their interest, rather than reading the ads, sales letters, or web copy. That's why you should ensure that your copy is scanner friendly. That means placing headlines,... Read More

Direct Mail

Do you have a website? A Web Newsletter? A mailing list of e-mail addresses for customers? Do you track and test everything? You can use the web to get sales in lots of exciting ways which are dependant on technology that's available at the time. Whether you budget is 600... Read More

Top 10 Marketing Pitfalls

Ten Marketing Pitfalls By Stuart ReidIf you want to make it BIG in Internet Marketing you need avoid some common mistakes. Here's a list of the top ten Pitfalls that catch out beginner Marketers (and many established ones too!).The problem is you don't realise you have fallen into one of... Read More

What Does It REALLY Take to Be Making 6-Figures as a Service Professional?

Over the past 30 years, I've read so much on how to makemoney that I know I can write a series of books on thetopic, books that would cut through the junk and you don'thave to buy 101 things for each area. Most of the information repeats itself -- same... Read More

In The News:


Samsung Defense: Marketing Guru vs. Marketing Guru
EE Times
All three of Samsung's experts were academics, two in marketing research and one a programming expert: David Reibstein, professor of marketing at Wharton School of Business, a specialist in quantitative aspects of marketing, author of seven marketing ...

and more »

The Wink-Wink Philosophy Behind Marketing Fast Food To Stoners
Huffington Post
said John Stanton, a professor of food marketing at St. Joseph's University. “Do they specifically say, 'We're here for those pot smokers that get a little hungry after a few tokes?' No, they don't, they don't need to.” It's not just Taco Bell courting ...


89.3 KPCC

Corporate world is marketing to music lovers at Coachella
89.3 KPCC
And dozens of companies have hopped on the Coachella bandwagon, turning the music festival — now two back-to-back weekends — into a marketing hotspot. Adidas, Details magazine, Harper's Bazaar and Lacoste are just some of the brands that host ...
Coachella's young audience a marketers paradisePioneer Press
Are there not enough women to take the stage at Coachella?L.A. Biz

all 256 news articles »

WonderCon: 'Godzilla' Director on 'Quiet' Marketing Effort for Monster Movie
Hollywood Reporter
“Quiet is the new loud,” Edwards said of the marketing. But he also said now that the movie is only weeks away, the campaign is shifting gears, which is causing him whiplash. “I've been in this bubble for two years [making the movie]. Everyone was ...

and more »

Forbes

Applying Agile Methodology To Marketing Can Pay Dividends: Survey
Forbes
Marketing strategy consultancy CMG Partners today releases the results of its sixth-annual CMO's Agenda, “The Agile Advantage,” a qualitative survey assessing the role and responsibilities of the chief marketer. CMG Partners conducted interviews with ...


LocalNews8.com

HTC taps ex-Samsung exec for marketing muscle
CNET
HTC could use the help in the marketing department, as the company continues to struggle with shrinking market share and operating losses as it consistently gets overshadowed by larger rivals Samsung and Apple. The original HTC One was largely ignored ...
HTC Hires Former Samsung Marketing ChiefWall Street Journal
HTC's marketing has gotten better, but it still needs workPhoneDog
HTC Hired One Of The Marketing Guys Responsible For Making Samsung A Big ...Business Insider
VentureBeat -Digital Trends -Engadget
all 142 news articles »

For marketing software firms, a white-knuckle ride (and bare-knuckle brawl)
Fortune
As a result, it's more important than ever for marketers to influence potential customers at the dawn of the sales cycle, without being too obvious. That new reality is galvanizing interest in marketing automation software that personalizes messages on ...
Silverpop: IBM Marketing Portfolio Gets PersonalTop Tech News

all 4 news articles »

SFGate

NBA's Next Big Marketing Splash May Be From Fish in a Small Pond
New York Times
said Ken Ungar, president of U/S Sports Advisors, an Indianapolis-based sports and entertainment marketing agency. “That's up to him.” George leaves the financial details to his agent, Aaron Mintz, and a team of advisers who are aggressively trying to ...
Emerging Paul George getting crack at becoming next big small-market ...Fox News

all 19 news articles »

Effective Marketing in Club Leadership
Wharton Journal
You decided that you never wanted to touch marketing again. So you got yourself a banking internship for the summer and success! But if you are at all involved in extracurricular activities here at Wharton, then you never steered that far from marketing.


The Finish Line For Digital Marketing Does Not Exist
Forbes
Last weekend I was bobbing up and down in reasonably rough surf at the South Beach Triathlon in Miami Beach. Don't ask me how I did (or didn't) do in that race, but in the days after it a few things struck me as educational in ways that my middle-aged ...

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My Product is Obviously Better ? Why isn?t it Selling?

The movie, "Field of Dreams" opens with a farmer standing... Read More

What to Include in Your Marketing Plan Write-Up

For those new to marketing planning, the thought of completing... Read More

How to Earn the Right

"How to Earn the Right..."Marketing your professional services is a... Read More

Tackle a Newsletter and Come Out On Top

Unlike any other marketing vehicle, newsletters give you the opportunity... Read More

10 Essential Criteria For Choosing Your Target Market

A specific group of people you will focus on selling... Read More

Improving Lead Generating and Conversation Rates: Think Like a Farmer

John's a freelance photographer in Ohio who called to tell... Read More

Website Promotion Strategies For Targeted Web Site Traffic

If you're looking to drive more targeted traffic to your... Read More

Attract Your Dream Customer

Have you clearly defined your target audience? These are the... Read More

The Secret to Adding Credibility to Your Business ? Testimonials!

You may not realize it, but you already have a... Read More

Sponsorship: A Key to Powerful Marketing

Sponsorship is the fastest growing form of marketing in the... Read More

Todays Definition of Marketing. Has It Changed?

With the continued proliferation of the Internet, the meaning of... Read More

Coupons that Work

Turn a coupon into a business card (or vice versa).Coupons... Read More

Identify The Ideal Target Audience With These 5 Tips

Narrowing your focus to one primary group of people is... Read More

Will Googles Gmail spell trouble for Email Marketing.

We wait with baited breath for the anticipated launch of... Read More

Marketing Strategies to Put Yourself Out of Business

Want to learn how to lose a billion dollars?Just follow... Read More

Networking Magic

YES-- it is true that Networking is an art that... Read More

Promote your Business and Products through Submitting Articles to Top Web Sites

Articles submitted to online publishers bring your site new visitors... Read More

Niche with Passion and Reap Your Financial Rewards

One of the keys to creating a successful business is... Read More

Forget Conventional Marketing - Embrace the Web!

Tactical marketing processes are once again undergoing fundamental shifts from... Read More

What Your Customers Want

Your customers don't know what they want. And to assume... Read More

Looking for Sky In All The Wrong Places

Ever sit with a single puzzle piece of clouds and... Read More

Top 5 Ways to Generate Qualified Leads for Your Small Business

Do you ever wonder if you could be doing a... Read More

Where to Find New Customers Using B2B Direct Mail

The challenge in business-to-business direct mail is knowing where to... Read More

Create A Business Card That Sells and is Effective

Why does your business need a business card?Business card is... Read More

Business Promotional Items ? How to Stimulate Word of Mouth Advertising

If the promotional items you give out end up in... Read More