In Sickness And In Health

I recently drove by a business that had a sign out front that read "Closed due to illness". This meant that the cash flow would stop until the owner was able to return to work.Even worse, the business would not be able to generate revenue for the owner when it... Read More

Marketing on a Budget

A successful marketing plan doesn't have to include an athletic superstar, prime-time placement, state-of-the-art computer graphics or a massive budget. Being resourceful and smart can be just as effective. Business promotion doesn't have to cost a fortune. Often, it's the personal touch that seals the deal. Here are ideas... Read More

10 Powerful Marketing Tips

1. Print your best small ad on a postcard and mail it to prospects in your targeted market. People read postcards when the message is brief. A small ad on a postcard can drive a high volume of traffic to your web site and generate a flood of sales leads... Read More

Customer Lifetime Value - The Key To Maximizing Your Profits!

The greatest asset to your business is your Customer, specifically, your Customer Lifetime Value.In my many years in Sales and Marketing, I've met many CEOs and business owners who don't have much clue as to what Customer Lifetime Value is, much less its importance and the impact it has on... Read More

Write Articles WITHOUT Writing!

Face it, writing any article can be a tedious and time consuming task for a beginner or even an expert writer. Here are four ways to make writing articles a lot easier: 1) Use My Articles - You could add your own name, resource box and web site link to... Read More

Five Mistakes Absolutely Guaranteed to Drive Away Your Best Clients

We all work hard to attract even one paying client. In fact, we work hard to attract serious inquiries. Yet amazingly, many business owners seem determined to drive away business! Every example cited here is based on true, thoroughly documented experiences, with both newbie business owners and five-star marquee players.1.... Read More

Turning The Casual Scanner Into A Buyer

The world is full of scanners. Most people simply scan the page to see if anything piques their interest, rather than reading the ads, sales letters, or web copy. That's why you should ensure that your copy is scanner friendly. That means placing headlines,... Read More

Direct Mail

Do you have a website? A Web Newsletter? A mailing list of e-mail addresses for customers? Do you track and test everything? You can use the web to get sales in lots of exciting ways which are dependant on technology that's available at the time. Whether you budget is 600... Read More

Top 10 Marketing Pitfalls

Ten Marketing Pitfalls By Stuart ReidIf you want to make it BIG in Internet Marketing you need avoid some common mistakes. Here's a list of the top ten Pitfalls that catch out beginner Marketers (and many established ones too!).The problem is you don't realise you have fallen into one of... Read More

What Does It REALLY Take to Be Making 6-Figures as a Service Professional?

Over the past 30 years, I've read so much on how to makemoney that I know I can write a series of books on thetopic, books that would cut through the junk and you don'thave to buy 101 things for each area. Most of the information repeats itself -- same... Read More

In The News:


Marketing a community has many jobs
Clarksville Leaf Chronicle
Burton: Working for the EDC I'm what's considered split staff, so Chamber of Commerce, Industrial Development Board, Convention and Visitors Bureau, and the Aspire Foundation — as far as press releases and any kind of collateral type marketing goes.


The Road to Hell for Any Brand Is Paved With Guaranteed Marketing Results
Huffington Post
Every agency has heard so many times: "can you guarantee marketing results?" As soon as I even think the client is serious, I know it's never going to be a productive relationship! No agency can guarantee results across all marketing initiatives. We ...


Wendy's chief marketing officer to step down
Columbus Dispatch
Wendy's chief marketing officer will leave the company, it was announced last week. Craig Bahner, who was with the company for three years, is stepping down early next year. He will be replaced by Brandon Solano. The announcement was made along with ...

and more »

TechCrunch

The Future Of Biometric Marketing
TechCrunch
Editor's note: Cavan Canavan is a co-founder of the motion tracking technology company FocusMotion. The current smartwatch and fitness device space is stagnant. The offerings and the devices are a commoditized mess with companies competing for the ...


Are $4 corn prices a good place to start 2015 marketing?
Corn and Soybean Digest
With corn futures prices seeing a nice little rally above $4 per bushel, it may be time to look for early 2015 crop pricing opportunities in a market that will likely see continued volatility next year, says Scott Irwin, University of Illinois ag ...

and more »

The Guardian

Better bananas: Chiquita settles lawsuit over green marketing, but the legal ...
The Guardian
Chiquita has reached a settlement in a lawsuit over its claims of environmentally friendly production, which a Seattle nonprofit alleges amounts to deceptive marketing. Now the group – Water and Sanitation Health, or Wash – has filed an additional ...


Business 2 Community

Bootstrap Marketing: Using Google Plus Community To Build Your Membership ...
Business 2 Community
When I first started out online. I had very little budget. I Googled for free tools and tutorials to set up my fist website. I did the same for my online training program. There were free tutorials on how to record and edit video lessons. The first ...


Mashable

10 predictions for content marketing in 2015
Mashable
If 2014 was the year content became the connective thread for all marketing, 2015 is poised to be the year that brands actually understand their audiences, and finally prove return on investment. As we enter 2015 in a more mature industry (58% of B2B ...
Fewer than half of content marketers think they are effectiveThe Guardian
4 B2B Marketing Trends To Plan For In 2015Business 2 Community

all 13 news articles »

Five Digital-Marketing Predictions That Fizzled In 2014
Forbes
This article is by Troy Ireland, managing partner at Digital Current, a conversion-based digital-marketing agency specializing in content marketing and SEO. 'Tis the season to wax poetic about the year we are leaving behind and to make grandiose ...


MiamiHerald.com

Hard-copy or electronic, keeping your marketing materials current is a must
MiamiHerald.com
Think of your marketing materials as living assets. They must be easy to find and kept up to date. This can be expensive and time-consuming, but there are ways to stay current without having to toss out hundreds of brochures or spend hours updating a ...

Google News
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Attracting Clients With Incremental Marketing

Do you ask prospective clients to go too far?Must your... Read More

Why Pay for Online Press Release Distribution?

We've all heard that "free advice is worth what you... Read More

Mastering the ABCDs of Small Business Marketing & Selling

I believe that small business marketing and selling follows a... Read More

Make Your Prospects Say Yes!

6 Secrets to Stellar Sales PresentationsEvery sale is won or... Read More

Three Simple Ideas That Increase Profit? FAST!

Are you spending more time trying to get new clients... Read More

Misrepresentation - Through Silence!

We're back to the subject of ethics, more specifically, business... Read More

Growing Your Business With Your Marketing Priorities

None of us have enough time in the day to... Read More

The Secret to Adding Credibility to Your Business ? Testimonials!

You may not realize it, but you already have a... Read More

The Top 10 Ways to Market your Business or Professional Practice Without Advertising

Every business and professional practice MUST be in the public... Read More

10 Important Steps to Mail Order Success

There are a number of difficulties a beginning entrepreneur may... Read More

Marketing Success - Marketing Strategy - Brand Identity Guru

Marketing message x Credibility x Visibility = Marketing SuccessThese three... Read More

The Seven Deadly Sins of Ineffective Nametags

Your nametag can be your best friend. It can be... Read More

8 Proven Ways to Get Referrals

Do you find it hard to ask for referrals? I... Read More

Small Business Marketing; Abstract Philosophical Discussion

Our bodies work like our small businesses. They work best... Read More

Fair Measures Corporation

A case study in online "thinking outside the box" The... Read More

Starting Small Business Promotional Campaigns

So you're starting a small business. You figured out what... Read More

Financial Services Marketing Insights: A Marketing Compass

What we now call "marketing" began long before the name... Read More

Postcard Direct Mail Marketing Works (Its Cheap, Quick, Affordable and More)

Used the right way and with the right audience, postcards... Read More

10 Ways to Get Your Flyers Noticed

An inexpensive way to promote your services is to createvarious... Read More

In Sickness And In Health

I recently drove by a business that had a sign... Read More

Corporate Gift Tips To Wow Clients & Associates

1) Know the company and their culture. Are they trendy... Read More

Whats Your Marketing Attitude?

Entrepreneurs pay a lot of attention to the mechanics of... Read More

How to Brief a Marketing Agency

A new client recently emailed us a brief here at... Read More

Writing Business Newsletters: Avoid the ?Me, Me, Me? Mistake

Effective customer newsletters find the right mix of promotional and... Read More

Do You Really Need a Brochure?

The phone rings. Good news... it's a potential client. You... Read More