In Sickness And In Health

I recently drove by a business that had a sign out front that read "Closed due to illness". This meant that the cash flow would stop until the owner was able to return to work.Even worse, the business would not be able to generate revenue for the owner when it... Read More

Marketing on a Budget

A successful marketing plan doesn't have to include an athletic superstar, prime-time placement, state-of-the-art computer graphics or a massive budget. Being resourceful and smart can be just as effective. Business promotion doesn't have to cost a fortune. Often, it's the personal touch that seals the deal. Here are ideas... Read More

10 Powerful Marketing Tips

1. Print your best small ad on a postcard and mail it to prospects in your targeted market. People read postcards when the message is brief. A small ad on a postcard can drive a high volume of traffic to your web site and generate a flood of sales leads... Read More

Customer Lifetime Value - The Key To Maximizing Your Profits!

The greatest asset to your business is your Customer, specifically, your Customer Lifetime Value.In my many years in Sales and Marketing, I've met many CEOs and business owners who don't have much clue as to what Customer Lifetime Value is, much less its importance and the impact it has on... Read More

Write Articles WITHOUT Writing!

Face it, writing any article can be a tedious and time consuming task for a beginner or even an expert writer. Here are four ways to make writing articles a lot easier: 1) Use My Articles - You could add your own name, resource box and web site link to... Read More

Five Mistakes Absolutely Guaranteed to Drive Away Your Best Clients

We all work hard to attract even one paying client. In fact, we work hard to attract serious inquiries. Yet amazingly, many business owners seem determined to drive away business! Every example cited here is based on true, thoroughly documented experiences, with both newbie business owners and five-star marquee players.1.... Read More

Turning The Casual Scanner Into A Buyer

The world is full of scanners. Most people simply scan the page to see if anything piques their interest, rather than reading the ads, sales letters, or web copy. That's why you should ensure that your copy is scanner friendly. That means placing headlines,... Read More

Direct Mail

Do you have a website? A Web Newsletter? A mailing list of e-mail addresses for customers? Do you track and test everything? You can use the web to get sales in lots of exciting ways which are dependant on technology that's available at the time. Whether you budget is 600... Read More

Top 10 Marketing Pitfalls

Ten Marketing Pitfalls By Stuart ReidIf you want to make it BIG in Internet Marketing you need avoid some common mistakes. Here's a list of the top ten Pitfalls that catch out beginner Marketers (and many established ones too!).The problem is you don't realise you have fallen into one of... Read More

What Does It REALLY Take to Be Making 6-Figures as a Service Professional?

Over the past 30 years, I've read so much on how to makemoney that I know I can write a series of books on thetopic, books that would cut through the junk and you don'thave to buy 101 things for each area. Most of the information repeats itself -- same... Read More

In The News:


Search Engine Journal

#Marketing 101: Developing a Content Strategy
Search Engine Journal
Content marketing is one of those things that can be a game changer if done well. It can morph a marketing department from one that talks at their customers to one that speaks with them. Content marketing, if done well, can help increase the top of the ...


Asbury Park Press

6 great marketing moves you've forgotten
Asbury Park Press
Your business card may be your smallest marketing vehicle, but it's also your most important. Customers and prospects hold on to business cards. Make sure they have all your vital contact info (including your social media handles). If possible, add one ...


Cosmopolitan.com (blog)

Get That Life: How I Started My Own Digital Marketing Business
Cosmopolitan.com (blog)
Today, Hyder is the CEO of Marketing Zen Group, and she's been recognized as a leader in digital marketing trends by Business Week, Forbes, Bloomberg, Entrepreneur, and Fast Company. She has traveled the world as a keynote speaker — leading ...
Are You a Millennial Boss? Here's How to Work With Boomers and XersAdweek

all 2 news articles »

What Do You Do If The CEO Doesn't 'Get' Marketing?
The Financial Brand
Quote: “I would like our marketing to get us noticed by people that need our products and services. I want the message to reflect our commitment to community, our genuine concern for our fellow citizens and our professionalism. I also want a ...


Forbes

5 Tips For An Effective Mobile Content Marketing Strategy
Forbes
Your content market strategy for 2015 needs to increase market traffic, respond faster and certainly be more aware of the trending and growing mobile device dynasty of consumers. Mobile marketing strategy is going to be one of the keys to your success.


Meet the International Law marketing team
OUPblog (blog)
We are pleased to introduce the marketing team for International Law at Oxford University Press. Cailin, Jo, Erin, Jeni, Kathleen, and Ciara work with journals, online reference, and books which are key resources for students, scholars, and ...


Jamaica Gleaner (subscription)

Guerrilla marketing - LIME furious over Digicel's advertising hijack at Champs
Jamaica Gleaner (subscription)
THE BATTLE for customers in Jamaica between telecommunications rivals Digicel and LIME is at its fiercest, with the latest tactic employed by the former being branded as guerrilla marketing. The accusation, which has made LIME's Vice-President of ...

and more »

BlueHat Marketing Named Best Search Engine Optimization Firm in Canada by ...
Marketwired (press release)
NAPLES, FL--(Marketwired - March 30, 2015) - topseos.com has named BlueHat Marketing the best SEO agency in Canada for March 2015. BlueHat Marketing was selected due to their effective performance in the proprietary evaluation process. While there ...
topseos.com Unveils eMarketing Concepts as the Third Best Local SEO Agency ...Benzinga
Cartoozo Named Top Search Engine Optimization Firm by topseos.com for ...Digital Journal

all 13 news articles »

Memeburn

Social media marketing: it's about more than nice-looking profiles
Memeburn
The web is the primary tool in market globalisation. Borders and distance are no longer a hindrance in getting people to buy and sell services or products. Social media marketing is becoming a top priority for many website developers and this is ...
How to market yourself through social mediaDynamicBusiness

all 3 news articles »

Stuff.co.nz

Stop spending on marketing
Stuff.co.nz
Readers may think that as a marketer my recommendation would be to budget as much as you possibly can for sales and marketing, and then add another 10 per cent. Actually, investment in sales and marketing is less about an amount or a percentage of ...

and more »
Google News
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B2B Marketing Tips - Create an Interactive Online Experience for Clients

Business to business communications on the web are as stale... Read More

Hermey Wants To Be A Dentist

December marked the 40th anniversary of the original broadcast of... Read More

Can Message Board Marketing Work For You?

One of the things that makes the Internet fun is... Read More

How To Conduct Effective Online Surveys

Although they are inexpensive and product fast results, online surveys... Read More

What Is Multi-Level And How Should It Be Worked

Multi-level marketing is really a partnership. You go into... Read More

Design, Design, Design

You need only one card, but make it noticeable. Make... Read More

Mortgage Marketing - Viral-Email, Referral Marketing Strategy

This is a devastatingly powerful way to extend your marketing... Read More

8 Instant Ways to Create Consistently Successful Marketing Campaigns

It's almost a given that when I speak to a... Read More

There Are Benefits... And Then There Are Benefits

Not all benefits are created equal. Knowing which ones to... Read More

Mortgage Marketing to Realtors ? Creating a Memorable Positioning Statement

Mortgage marketing to Realtors involves having a crystal clear position... Read More

Fundraisers - How to Raise Twice the Money With Half the Sweat

If your members, parents or donors wear clothes, watch t.v.... Read More

Listen To What The Marketing Experts Say

But more importantly, watch what they do. If you do... Read More

Putting Your Website to Work

Websites have replaced the brochure as the "must have" marketing... Read More

Website Marketing: 10 Uncommon Bonuses That Will Help Make Your Product Hotly In Demand

Giving away free bonuses is an important website marketing secret... Read More

The Advantage and Consequences of New Economy Marketing

Some of the research that has been done today gives... Read More

Dear Friend: Dont Start Your Non-For-Profit Fundraising Letters As A Stranger

Dear Friend:Don't do it.Don't start your fundraising letters with "Dear... Read More

How Architecture Rendering is Part of the Impact

Cartoons have gone from celluloid to digital. Movies have gone... Read More

Marketing is More Than Advertising

Marketing is a business process about which much is written,... Read More

Determining Visitor Types

The trade show floor is full of different types of... Read More

Five Deadly Small Business Marketing Mistakes

Here are some marketing mistakes that take a heavy toll... Read More

Digital Printing vs. Press Printing ? A Comparison Guide

When it comes time to print your brand identity materials,... Read More

Uncover Your Hidden Markets

Want a simple, low-cost way to boost your sales? Just... Read More

Identify The Ideal Target Audience With These 5 Tips

Narrowing your focus to one primary group of people is... Read More

Sponsorship: A Key to Powerful Marketing

Sponsorship is the fastest growing form of marketing in the... Read More

Private Practice Marketing: 3 More Things I Wish I Knew When I First Started

1) Create systemsCreate systems for everything you do, especially those... Read More