In Sickness And In Health

I recently drove by a business that had a sign out front that read "Closed due to illness". This meant that the cash flow would stop until the owner was able to return to work.Even worse, the business would not be able to generate revenue for the owner when it... Read More

Marketing on a Budget

A successful marketing plan doesn't have to include an athletic superstar, prime-time placement, state-of-the-art computer graphics or a massive budget. Being resourceful and smart can be just as effective. Business promotion doesn't have to cost a fortune. Often, it's the personal touch that seals the deal. Here are ideas... Read More

10 Powerful Marketing Tips

1. Print your best small ad on a postcard and mail it to prospects in your targeted market. People read postcards when the message is brief. A small ad on a postcard can drive a high volume of traffic to your web site and generate a flood of sales leads... Read More

Customer Lifetime Value - The Key To Maximizing Your Profits!

The greatest asset to your business is your Customer, specifically, your Customer Lifetime Value.In my many years in Sales and Marketing, I've met many CEOs and business owners who don't have much clue as to what Customer Lifetime Value is, much less its importance and the impact it has on... Read More

Write Articles WITHOUT Writing!

Face it, writing any article can be a tedious and time consuming task for a beginner or even an expert writer. Here are four ways to make writing articles a lot easier: 1) Use My Articles - You could add your own name, resource box and web site link to... Read More

Five Mistakes Absolutely Guaranteed to Drive Away Your Best Clients

We all work hard to attract even one paying client. In fact, we work hard to attract serious inquiries. Yet amazingly, many business owners seem determined to drive away business! Every example cited here is based on true, thoroughly documented experiences, with both newbie business owners and five-star marquee players.1.... Read More

Turning The Casual Scanner Into A Buyer

The world is full of scanners. Most people simply scan the page to see if anything piques their interest, rather than reading the ads, sales letters, or web copy. That's why you should ensure that your copy is scanner friendly. That means placing headlines,... Read More

Direct Mail

Do you have a website? A Web Newsletter? A mailing list of e-mail addresses for customers? Do you track and test everything? You can use the web to get sales in lots of exciting ways which are dependant on technology that's available at the time. Whether you budget is Ł600... Read More

Top 10 Marketing Pitfalls

Ten Marketing Pitfalls By Stuart ReidIf you want to make it BIG in Internet Marketing you need avoid some common mistakes. Here's a list of the top ten Pitfalls that catch out beginner Marketers (and many established ones too!).The problem is you don't realise you have fallen into one of... Read More

What Does It REALLY Take to Be Making 6-Figures as a Service Professional?

Over the past 30 years, I've read so much on how to makemoney that I know I can write a series of books on thetopic, books that would cut through the junk and you don'thave to buy 101 things for each area. Most of the information repeats itself -- same... Read More

In The News:


Forbes

Southwest Airlines Understands The Heart Of Marketing Is Experience
Forbes
Southwest Airlines recently launched new branding for the airline. It's snappier and more refined, yet still reflective of a colorful Southwest. One thing stands out. The heart is now more prominent in the branding. Perhaps the biggest and most unique ...


Adweek

These Finance Content Marketing Trends Will Dominate 2015
Adweek
Kevin Spacey recently delivered the keynote speech at the annual Content Marketing World conference in Cleveland, Ohio. The mere announcement of his participation in this event had many asking, "What on Earth does Kevin Spacey have to do with content ...
10 Things You Missed At Content Marketing World 2014Business 2 Community

all 2 news articles »

What Marketing Can Do For Hospitals
Forbes
Marketing theory is driving a shift from provider empowerment to customer empowerment. In the past customers did not have the expertise, or access to information, to judge service professionals. What a lawyer, teacher, or doctor said was taken at face ...


Wall Street Journal

Health-Law Advocates to Tweak ACA Marketing Campaign for the Fall
Wall Street Journal
Supporters and advocates of the Affordable Care Act say they learned lessons from last year's sign-up effort, when they persuaded a few million uninsured people to buy coverage. They plan to incorporate those lessons into the marketing campaign for the ...

and more »

The Guardian

Pay to play: the end of free social media marketing?
The Guardian
Marketers have been complaining for some time that organic reach no longer exists on social media and that brands have to pay for adverts if they want to engage with their target audience. These rumblings have been growing louder over the past 12 ...

and more »

French startup lands $1.5M for its marketing-as-a-service
VentureBeat
Despite the clichĂ©, France-based startup Doz wants to be “the Uber of marketing campaigns.” And it has nabbed $1.5 million to help reach that goal, the company is announcing today. Doz's on-demand platform lets a website owner remotely engage an ...


Telegraph.co.uk

Sinopec to Sell Almost 30% of Sales-and-Marketing Unit
Wall Street Journal
HONG KONG—China'—s largest oil refiner said Sunday it will sell almost a 30% stake in its sales-and-marketing unit for 107.094 billion yuan ($17.44 billion) to 25 investors as part of Beijing's efforts to inject private capital into state-owned ...
China's Sinopec to raise $17bn from sale of marketing armTelegraph.co.uk
China Sinopec unit to sell 30% marketing stakegulfnews.com
Sinopec to sell marketing arm stakeMSN NZ News
Law360 (subscription) -The Wall Street Transcript -Business Insider
all 153 news articles »

Omni-Channel Marketing Is Forever Changing The Buyer's Journey
Huffington Post
With this transformation has come a new set of rules, breeding marketers with a hybrid capability to not be just focused on one type of marketing whether it be direct, digital or retail, but rather a marketer that understands experience, and how ...


Apple names Apple Watch Marketing and Medical VPs as it puts out first job listing
9 to 5 Mac (blog)
Apple has now named new Marketing and Medical VPs for its Apple Watch team following the product's official unveiling earlier this month. The company has also today posted its first job listing seeking software engineers for the Apple Watch team on its ...


Students get a lesson in marketing
Wilkes Barre Times-Leader
At age 16, Kyle Lisicki, a junior at Crestwood High School, was appointed. Pete G. Wilcox | The Times Leader At age 16, Kyle Lisicki, a junior at Crestwood High School, was appointed vice president of sales and marketing for Titan Gold cellphone during ...

Google News
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Consistent Marketing Provides Big Rewards

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Marketings Nuclear Weapon

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Creating Customer Value

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A Complaint? It's a Compliment!What made you mad last week?In... Read More

Marketing Ideas Without Action Will Get You Nowhere!

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Fundraising: How To Avoid Three Common Mistakes

I'm a board member of a local nonprofit and we... Read More

Why Referral Business Is So Valuable

With so much money invested on innefective advertising, it's time... Read More

Systems - Marketing Your Business Successfully

Business Systems that work for anyone, are a fundamental necessity... Read More

How Can I Get Name Recognition?

Some of the ways in which to get your "name... Read More

How Much Is Your Popcorn Worth? Powerful Lessons In Marketing & The Psychology Of Selling - Part 5

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20 Power Marketing Tips

Use these powerful yet simple tips from the national best-seller,... Read More

Psychology of Setting Prices

Pricing is one of the four major components of marketing.... Read More

The Mighty Marketing Brochure

"Brochure" is French, and it comes from brocher, meaning to... Read More

Buzz Word

Offline, it's called word-of-mouth advertising. Online, it's known as viral... Read More