In Sickness And In Health

I recently drove by a business that had a sign out front that read "Closed due to illness". This meant that the cash flow would stop until the owner was able to return to work.Even worse, the business would not be able to generate revenue for the owner when it... Read More

Marketing on a Budget

A successful marketing plan doesn't have to include an athletic superstar, prime-time placement, state-of-the-art computer graphics or a massive budget. Being resourceful and smart can be just as effective. Business promotion doesn't have to cost a fortune. Often, it's the personal touch that seals the deal. Here are ideas... Read More

10 Powerful Marketing Tips

1. Print your best small ad on a postcard and mail it to prospects in your targeted market. People read postcards when the message is brief. A small ad on a postcard can drive a high volume of traffic to your web site and generate a flood of sales leads... Read More

Customer Lifetime Value - The Key To Maximizing Your Profits!

The greatest asset to your business is your Customer, specifically, your Customer Lifetime Value.In my many years in Sales and Marketing, I've met many CEOs and business owners who don't have much clue as to what Customer Lifetime Value is, much less its importance and the impact it has on... Read More

Write Articles WITHOUT Writing!

Face it, writing any article can be a tedious and time consuming task for a beginner or even an expert writer. Here are four ways to make writing articles a lot easier: 1) Use My Articles - You could add your own name, resource box and web site link to... Read More

Five Mistakes Absolutely Guaranteed to Drive Away Your Best Clients

We all work hard to attract even one paying client. In fact, we work hard to attract serious inquiries. Yet amazingly, many business owners seem determined to drive away business! Every example cited here is based on true, thoroughly documented experiences, with both newbie business owners and five-star marquee players.1.... Read More

Turning The Casual Scanner Into A Buyer

The world is full of scanners. Most people simply scan the page to see if anything piques their interest, rather than reading the ads, sales letters, or web copy. That's why you should ensure that your copy is scanner friendly. That means placing headlines,... Read More

Direct Mail

Do you have a website? A Web Newsletter? A mailing list of e-mail addresses for customers? Do you track and test everything? You can use the web to get sales in lots of exciting ways which are dependant on technology that's available at the time. Whether you budget is Ł600... Read More

Top 10 Marketing Pitfalls

Ten Marketing Pitfalls By Stuart ReidIf you want to make it BIG in Internet Marketing you need avoid some common mistakes. Here's a list of the top ten Pitfalls that catch out beginner Marketers (and many established ones too!).The problem is you don't realise you have fallen into one of... Read More

What Does It REALLY Take to Be Making 6-Figures as a Service Professional?

Over the past 30 years, I've read so much on how to makemoney that I know I can write a series of books on thetopic, books that would cut through the junk and you don'thave to buy 101 things for each area. Most of the information repeats itself -- same... Read More

In The News:


Put the “and” Back in “Sales and Marketing”
blogs.hbr.org (blog)
Nowhere else in the executive suite of a typical corporation are two functions as closely intertwined as sales and marketing. Yet for all the shared responsibility, the marketing and sales relationship has often been a contentious and lopsided one ...
New Study From CMO Council Spotlights Benefits & Challenges Of CMO-Owned ...Marketing Land

all 5 news articles »

Fox News

World Series' #ChevyGuy an internet, marketing hit
Fox News
Last night while presenting World Series MVP Madison Baumgarner with a brand new Chevrolet Colorado pickup to go along with his trophy, regional zone manager Rikk Wilde looked a little out of his element, and stumbled through his speech.
How Chevy Guy's Bumbling World Series Presentation Became A Godsend For ...SportsGrid
Chevrolet turns World Series flub into marketing gold [video]WorldCarFans.com

all 265 news articles »

Competition spawns student-run marketing agency at UNM's Anderson School
Albuquerque Business First
The competition "challenges students to create an integrated marketing campaign aimed at educating the target market on the value of understanding and managing credit through Credit Karma and its resources, and driving the target market to become ...

and more »

Salesforce's Reinvention As A Marketing Behemoth
TechCrunch (blog)
Editor's note: Serge Salager was formerly CEO of OneMove Technologies and a marketing manager at Affinnova and Procter & Gamble. Everyone has noticed Salesforce.com's new website, unveiled at its Dreamforce event last week, and logo, which is in ...

and more »

Marketing In The 'Total Experience' Economy
Forbes
In 1999, Joseph Pine and James Gilmore first introduced the concept of an Experience Economy. The concept is that goods and services are no longer enough for consumers – that businesses must create memorable events and experiences that capture their ...


NPR

Kennedy: Are We Ready For Big Tobacco-Style Marketing For Marijuana?
NPR
In 1999, the year after a massive legal settlement that restricted certain forms of advertising, the major cigarette companies spent a record $8.4 billion on marketing. In 2011, that number reached $8.8 billion, according to the Campaign for Tobacco ...

and more »

Diginomica

Being Switzerland in the marketing cloud world war
Diginomica
While Cloudwords recently became fully integrated with Oracle Marketing Cloud, the company does not ally itself exclusively with any one of the multiple marketing cloud contenders that have sprung up of late. Meinhardt is happy with the status quo, for ...


RSA Films, Wild Card Launch Entertainment Marketing Shop 3AM
Variety
Ridley Scott's RSA Films and theatrical advertising agency Wild Card have launched 3AM, a new venture that will focus on creating new forms of content to help market movies and other forms of entertainment to young, digitally savvy audiences. 3AM will ...
Ridley Scott's RSA Teams With Ad Agency Wild Card To Form Marketing Arm 3 AMDeadline.com
Ridley Scott's RSA Film and Wild Card Launch “Next Generation Marketing” For ...Movie City News

all 3 news articles »

Verizon's New Content Marketing Tech Website Hits A Snag
AdAge.com
"SugarString is a pilot project from Verizon Wireless' marketing group, designed to address tech trends, especially those of interest to our customers," Debra Lewis, a Verizon spokeswoman, wrote in an email. "Unlike the characterization by its new ...

and more »

Managing marketing: putting the puzzle together
KMWorld Magazine
Marketing has experienced a surge in both corporate influence and budgets. Gartner predicted that chief marketing officers (CMOs) will spend more on IT than chief information officers (CIOs) within just a few years. That marks a change, because ...

Google News
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Market Your Identity

One of the most critical but overlooked parts of business... Read More

No One Gives A Damn About Your Business. Unless You Give em A Reason To

The good news is that there are thousands of people... Read More

How Can I Break Into Cliques?

Have you ever gone to a networking function and seen... Read More

Mobile Marketing a New Age Strategy

More and more companies seem to be looking for new... Read More

Four Super-Deadly Marketing Sins - And How To Fix Them

It seems nowadays every marketing guru and their brother-in-law has... Read More

Budgeting for a Postcard Mailing

If you've never done a postcard mailing, you're probably wondering,... Read More

Financial Services Marketing Insights: A Marketing Compass

What we now call "marketing" began long before the name... Read More

Give It Away Now - The More You Share, the More You Sell!

Give away your knowledge, and you'll make money. How does... Read More

Features vs. Benefits vs. End Results

If you've been in the copywriting realm for very long... Read More

Marketing is More Than Advertising

Marketing is a business process about which much is written,... Read More

Why You Buy

Behavioral economics is a new science that sheds light on... Read More

Marketers VS Consumers Predators VS Prey

The distance between marketing consultants and the real world can... Read More

Increase Your Response with Multi-Step Marketing

"There is only one way to judge the effectiveness of... Read More

Don?t Put All Of Your Eggs Into One Basket

I vaguely remember a particular story from my childhood. It... Read More

Embracing The Future - Marketing Yourself, Your Business And Your

IntroductionMany businesses and organisations have a perception that marketing means... Read More

Motivate Your Market Force

IntroWant me to tell you something on how you can... Read More

A Point in Every Direction is the Same As No Point At All

Ever try to be something for everyone and find no... Read More

Your Ultimate Competitive Advantage

The biggest secret to success in business is to always... Read More

Tipical Mistakes in Marketing

To prevent the risks of a promotion campaign for our... Read More

Niche Marketing: The Affiliate Angle

If you're just dipping your toes into the waters of... Read More

Bedroom Marketing

Hopefully we are all adults here, so let's talk about... Read More

Direct Mail Response Rates Low? Eliminate These Mistakes

Are your direct mail response rates lower than you expect?... Read More

How To Let Your Customers Search For YOU! ? Part 2

First I want to welcome you to part two of... Read More

The Role of Marketing for Boards of Directors

Small and emerging companies often do not put together a... Read More

6 MUST Have Strategies To Make Big Bucks with Big Ticket Items

Strategy #1: Change Your Mindset That's right, change your mindset!... Read More