In Sickness And In Health

I recently drove by a business that had a sign out front that read "Closed due to illness". This meant that the cash flow would stop until the owner was able to return to work.Even worse, the business would not be able to generate revenue for the owner when it... Read More

Marketing on a Budget

A successful marketing plan doesn't have to include an athletic superstar, prime-time placement, state-of-the-art computer graphics or a massive budget. Being resourceful and smart can be just as effective. Business promotion doesn't have to cost a fortune. Often, it's the personal touch that seals the deal. Here are ideas... Read More

10 Powerful Marketing Tips

1. Print your best small ad on a postcard and mail it to prospects in your targeted market. People read postcards when the message is brief. A small ad on a postcard can drive a high volume of traffic to your web site and generate a flood of sales leads... Read More

Customer Lifetime Value - The Key To Maximizing Your Profits!

The greatest asset to your business is your Customer, specifically, your Customer Lifetime Value.In my many years in Sales and Marketing, I've met many CEOs and business owners who don't have much clue as to what Customer Lifetime Value is, much less its importance and the impact it has on... Read More

Write Articles WITHOUT Writing!

Face it, writing any article can be a tedious and time consuming task for a beginner or even an expert writer. Here are four ways to make writing articles a lot easier: 1) Use My Articles - You could add your own name, resource box and web site link to... Read More

Five Mistakes Absolutely Guaranteed to Drive Away Your Best Clients

We all work hard to attract even one paying client. In fact, we work hard to attract serious inquiries. Yet amazingly, many business owners seem determined to drive away business! Every example cited here is based on true, thoroughly documented experiences, with both newbie business owners and five-star marquee players.1.... Read More

Turning The Casual Scanner Into A Buyer

The world is full of scanners. Most people simply scan the page to see if anything piques their interest, rather than reading the ads, sales letters, or web copy. That's why you should ensure that your copy is scanner friendly. That means placing headlines,... Read More

Direct Mail

Do you have a website? A Web Newsletter? A mailing list of e-mail addresses for customers? Do you track and test everything? You can use the web to get sales in lots of exciting ways which are dependant on technology that's available at the time. Whether you budget is 600... Read More

Top 10 Marketing Pitfalls

Ten Marketing Pitfalls By Stuart ReidIf you want to make it BIG in Internet Marketing you need avoid some common mistakes. Here's a list of the top ten Pitfalls that catch out beginner Marketers (and many established ones too!).The problem is you don't realise you have fallen into one of... Read More

What Does It REALLY Take to Be Making 6-Figures as a Service Professional?

Over the past 30 years, I've read so much on how to makemoney that I know I can write a series of books on thetopic, books that would cut through the junk and you don'thave to buy 101 things for each area. Most of the information repeats itself -- same... Read More

In The News:


Oklahoma responds to growing need for digital marketing skills with ...
NewsOK.com
The Bureau of Labor Statistics projects that employment for marketing managers will grow by 13% between 2012 and 2022. Job security for marketing managers also looks positive, as marketing employees are less likely to be laid off since marketing drives ...

and more »

Entrepreneur

8 Ways to Do Big-Time Marketing Without Spending a Fortune
Entrepreneur
Marketing is essential to any company's bottom line. However, traditional advertising channels such as newspapers, radio and television can get expensive really quick. Furthermore, they may produce little or no ROI. Contrary to these earlier practices ...


Content Marketing Institute, Boxcast leaders exemplify entrepreneurs who ...
cleveland.com
And why should he? His fifth Content Marketing World conference will convene in Cleveland during September. More than 3,000 attendees from 48 countries will descend here for four days to listen to and learn from a bounty of content marketing experts.


Entrepreneur

4 Harsh Marketing Lessons From 4 Small-Business Owners
Entrepreneur
Made a big mistake? Screwed up? Lost money on your marketing? Welcome to my world. This is what it's like to run a small business. We don't have the time or the resources to carefully think through everything. So we do a lot of things by our gut ...

and more »

Massena Chamber of Commerce beginning new fall marketing promotion
WatertownDailyTimes.com
MASSENA — Flash drives with the Greater Massena Chamber of Commerce logo will be used to showcase the benefits of becoming a member of the organization, as well as promote tourism in the region. Director Nathan Lashomb received permission from ...


4 Clues Your Marketing Is Propaganda
Forbes
The word marketing has a gazillion definitions. Yes, a gazillion. But for the context of this article let's go with: “the action or business of promoting and selling products or services, including market research and advertising.” Propaganda, itself ...


TechCrunch

IoT And The Rise Of Subscription Marketing
TechCrunch
The ties that bind consumers to brands are growing stronger. At the same time, however, they are fading into the background, thanks to the Internet of Things (IoT). Today, a slew of devices, from refrigerators to thermostats, are connecting to the ...

and more »

ReadWrite

The Biggest Digital Marketing Mistakes Entrepreneurs Make
ReadWrite
Guest author Stephen Moyers is the Web marketing manager at SPINX Digital Agency, a designer and a blogger who writes about Web design, and online and social marketing. The success of digital marketing depends on a number of factors: understanding ...


VentureBeat

Data-driven marketing: With new solutions come new challenges
VentureBeat
According to eMarketer, digital marketers have a “love affair with data.” Spend on data-driven campaigns continues to grow annually, along with profits attributable to those same initiatives. It's undeniable that data intelligence has made marketing ...
Three Ways It Pays for Marketers to Be More Data-DrivenMarketingProfs.com (subscription)

all 2 news articles »

Pittsburgh Post-Gazette

Pitt study finds location-based marketing a mixed bag
Pittsburgh Post-Gazette
Businesses hoping to reel in new customers with location-based social media discounts are discovering it takes more than casting a line for customers to bite. Sending digital coupons to any consumer within a 100-foot radius doesn't necessarily lead to ...

Google News
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Top 10 Benefits of Hiring a Marketing Writer to Write Your Marketing Materials

1. It costs less to delegate to a professional than... Read More

5 Steps to Success: A Surefire Way to Achieve Your Goals

No doubt you started this year with some big ideas... Read More

Private Practice Marketing: 3 More Secrets I Wish I Knew When I First Started Out

Secret #4 - Get very comfortable asking for paymentOne of... Read More

Do You Really Know Your Prospect?

I'd like to introduce you to someone. I don't actually... Read More

Costly Web Copy Pitfalls

One secret to a site that sells: Look at your... Read More

10 Proven Ways To Accelerate Your Profits

1. Make copies of your web site in many different... Read More

Metaphysical Marketing

The foundation of success is in your mind. You do... Read More

Marketing Is A Long-Term Investment

"Dig your well before you're thirsty" is the title of... Read More

Why Pay for Online Press Release Distribution?

We've all heard that "free advice is worth what you... Read More

Take a Leap! How To Take Your Business To New Heights

Take a moment to reflect on the current reality of... Read More

Direct Mail Still Works!

Direct Mail CampaignsDespite the proliferation of communication facilitators--mobile phones, faxes,... Read More

Lessons From a Six Year Old

My 6 year old daughter Emily knows exactly what she... Read More

How To Conduct Effective Online Surveys

Although they are inexpensive and product fast results, online surveys... Read More

2 Little Words That Work Marketing Magic

In his classic best-seller, "How To Win Friends And Influence... Read More

Features vs. Benefits vs. End Results

If you've been in the copywriting realm for very long... Read More

Postcard Mania

Will postcards be an advantage for you?The latest craze these... Read More

Maximize Your Lead Generation Efforts by Recycling Your Leads

The basic lead generation process is pretty much the same... Read More

The Advantages of Full Color Brochure Printing

A brochure can be a great promotional tool, whether it... Read More

Why Great Companies Survey: Martian Logic!

If an alien civilization from Mars was planning a friendly... Read More

If You Do No Other Preparation

Far too often we see small businesses rush into doing... Read More

Getting Your Services Used

Every day I talk with professional service providers who do... Read More

Small Business Pricing Strategies

Think the best way to get more customers is to... Read More

Stay in Touch with Leads and Get More Closes

How many leads have come into your business since the... Read More

How to Convey Trustworthiness in Direct Mail Marketing Sales Letter

A person or business that might buy from you is... Read More

Growing Your Business With Your Marketing Priorities

None of us have enough time in the day to... Read More