In Sickness And In Health

I recently drove by a business that had a sign out front that read "Closed due to illness". This meant that the cash flow would stop until the owner was able to return to work.Even worse, the business would not be able to generate revenue for the owner when it... Read More

Marketing on a Budget

A successful marketing plan doesn't have to include an athletic superstar, prime-time placement, state-of-the-art computer graphics or a massive budget. Being resourceful and smart can be just as effective. Business promotion doesn't have to cost a fortune. Often, it's the personal touch that seals the deal. Here are ideas... Read More

10 Powerful Marketing Tips

1. Print your best small ad on a postcard and mail it to prospects in your targeted market. People read postcards when the message is brief. A small ad on a postcard can drive a high volume of traffic to your web site and generate a flood of sales leads... Read More

Customer Lifetime Value - The Key To Maximizing Your Profits!

The greatest asset to your business is your Customer, specifically, your Customer Lifetime Value.In my many years in Sales and Marketing, I've met many CEOs and business owners who don't have much clue as to what Customer Lifetime Value is, much less its importance and the impact it has on... Read More

Write Articles WITHOUT Writing!

Face it, writing any article can be a tedious and time consuming task for a beginner or even an expert writer. Here are four ways to make writing articles a lot easier: 1) Use My Articles - You could add your own name, resource box and web site link to... Read More

Five Mistakes Absolutely Guaranteed to Drive Away Your Best Clients

We all work hard to attract even one paying client. In fact, we work hard to attract serious inquiries. Yet amazingly, many business owners seem determined to drive away business! Every example cited here is based on true, thoroughly documented experiences, with both newbie business owners and five-star marquee players.1.... Read More

Turning The Casual Scanner Into A Buyer

The world is full of scanners. Most people simply scan the page to see if anything piques their interest, rather than reading the ads, sales letters, or web copy. That's why you should ensure that your copy is scanner friendly. That means placing headlines,... Read More

Direct Mail

Do you have a website? A Web Newsletter? A mailing list of e-mail addresses for customers? Do you track and test everything? You can use the web to get sales in lots of exciting ways which are dependant on technology that's available at the time. Whether you budget is 600... Read More

Top 10 Marketing Pitfalls

Ten Marketing Pitfalls By Stuart ReidIf you want to make it BIG in Internet Marketing you need avoid some common mistakes. Here's a list of the top ten Pitfalls that catch out beginner Marketers (and many established ones too!).The problem is you don't realise you have fallen into one of... Read More

What Does It REALLY Take to Be Making 6-Figures as a Service Professional?

Over the past 30 years, I've read so much on how to makemoney that I know I can write a series of books on thetopic, books that would cut through the junk and you don'thave to buy 101 things for each area. Most of the information repeats itself -- same... Read More

In The News:


The Guardian

Gawker's Nick Denton: 'We are not part of your PR marketing machine'
The Guardian
We are not part of your PR marketing machine.” Denton compares it to Hustler magazine's satire on religious incest in the Larry Flynt case, and a federal court room has already sided with him, ruling that publication of the tape was newsworthy and ...

and more »

The Tennessean

Marketing technology software creates new sales tricks
The Tennessean
The sales and marketing field has tremendous opportunities today that didn't exist even a few years ago. Social media and marketing automation make it possible for businesses to dramatically improve their sales efficiency and effectiveness. The old dog ...


Marketing Associates acquires NC analytics firm
Crain's Detroit Business
Marketing Associates, which specializes in analytics-based digital and traditional marketing, bought the company June 16 from Charlotte-based private-equity firm Frontier Capital. Frontier, which invests in software and tech companies, had owned ...


Business 2 Community

Improve Your Content Marketing One Piece At A Time
Business 2 Community
There are numerous pieces that must fit together, the same goes for a successful content marketing campaign. In both situations you must track the results efficiently to see what is working and what isn't. One major plus content marketing has over ...


Roanoke Times

Social media becomes crucial marketing tool for small business
Roanoke Times
Brian Hayslett, sous chef with the Rock & Roll Diner food truck owned by Charlie Hamill, serves customers. Hamill says he has seen businesses ditching their websites and just maintaining a Facebook page, but that's not for him. Since the food truck is ...


Business 2 Community

How To Use HubSpot To Define Marketing Qualified Leads
Business 2 Community
Defining and segmenting leads based on whether they are marketing qualified or sales qualified will increase sales efficiency and also gain more traction from nurturing workflows and email campaigns. For marketers, having a clear definition of ...


Woodstock Times

Grass-roots marketing
Woodstock Times
The first two sessions of Gibson “Marketing Won & Done Workshops” were each targeted toward a particular group, one for health and wellness professionals, and the other for creatives. The remaining session will be held on Wednesday, July 8, 6 p.m.-9 p ...


nwitimes.com

Drones: The Next Frontier in Real Estate Marketing
nwitimes.com
“When I was getting my MBA, I put a big emphasis on marketing, which is why I market the way I do,” he says. When digital photography came to the forefront, he invested time and money into learning the trade so that he could shoot properties himself ...


Small Business Trends

Marketing Value Metrics: A Model for Profitability?
Small Business Trends
At no time in history has the marketing and sales process been so quantified. Marketers can tell you with growing precision whether this article gets clicked and who bought an item from this webpage because they clicked on a certain advertisement. At ...


Business 2 Community

Content Marketing Guide From the Best Content Director Awardee: Nic McCarthy
Huffington Post
Many companies may have been implementing content marketing on their blogs by providing helpful guides and information their potential clients would find useful and would aid the purchasing journey, for others, they use content marketing to increase ...
The Content King Is A TyrantBusiness 2 Community

all 2 news articles »
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A Complaint? It?s a Compliment! - 7 Tips for Dealing with Complaints at Trade Shows

A Complaint? It's a Compliment!What made you mad last week?In... Read More

Grab Your Audience by Focusing on Benefits

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Ten Tips for Creating a Winning Proposal ? Part 2

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Custom Lanyards - The Perfect Solution for Promotion, Branding, and Marketing

Lanyards are fast becoming the new "must have" promotional item.Events... Read More

Identifying, Creating and Using Your USP?

What's your USP? Don't know, or worse still, you've never... Read More

What to Look for in Display Graphics and Trade Show Graphics

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Private Practice Marketing: 3 More Secrets I Wish I Knew When I First Started Out

Secret #4 - Get very comfortable asking for paymentOne of... Read More

To Be Successful Sell to Wants not Needs

My mother used to tell me, tongue in cheek, that... Read More

Six Ways to Boost Response on Your Surveys and Gain More Useful Information

So... you spend time and effort putting together a survey,... Read More

How Much Is Your Popcorn Worth? Powerful Lessons In Marketing & The Psychology Of Selling ? Part 6

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Mailing Lists ? Keeping it Simple

The right direct mailing list targets people who want your... Read More

Eliminate Your Competitors With 2 Simple Steps

In business, having competitors goes with the territory. There's almost... Read More

Postcard Direct Mail Marketing: 15 Ways To Grab Attention

If you use direct mail postcards to generate leads or... Read More

Design, Design, Design

You need only one card, but make it noticeable. Make... Read More

Tie-In With Others To Maximize Your Business Leverage

One of the most rewarding, inexpensive, under-used, and effective methods... Read More

Promotional Lanyards to Market Your Products and Services

It has become fairly common place to see Id badges... Read More

You Must Get Going If You Want To Get Growing

For many of service-based businesses out there, it's not that... Read More

Flesh Eating Spiders And Other Marketing Horrors

After a friend was bitten by a spider, I decided... Read More

Making the Intangible Real

How do you make the intangible real? How do you... Read More

Loyalty Cards ? Tips To Consider Before Committing To One

Loyalty marketing has been around for as long as retailing... Read More

Increase Your Sales By Following-Up

The difference between a successful business and one that just... Read More

Plant a Seed and Watch Your Business Grow

Do you have all the business you could possibly want... Read More

Want to Increase Your Business? First You Need to Understand where You are at!

Are you having trouble understanding basic situational marekting concepts? Then... Read More

Attracting Clients With Incremental Marketing

Do you ask prospective clients to go too far?Must your... Read More

Small Business Marketing; Abstract Philosophical Discussion

Our bodies work like our small businesses. They work best... Read More