In Sickness And In Health

I recently drove by a business that had a sign out front that read "Closed due to illness". This meant that the cash flow would stop until the owner was able to return to work.Even worse, the business would not be able to generate revenue for the owner when it... Read More

Marketing on a Budget

A successful marketing plan doesn't have to include an athletic superstar, prime-time placement, state-of-the-art computer graphics or a massive budget. Being resourceful and smart can be just as effective. Business promotion doesn't have to cost a fortune. Often, it's the personal touch that seals the deal. Here are ideas... Read More

10 Powerful Marketing Tips

1. Print your best small ad on a postcard and mail it to prospects in your targeted market. People read postcards when the message is brief. A small ad on a postcard can drive a high volume of traffic to your web site and generate a flood of sales leads... Read More

Customer Lifetime Value - The Key To Maximizing Your Profits!

The greatest asset to your business is your Customer, specifically, your Customer Lifetime Value.In my many years in Sales and Marketing, I've met many CEOs and business owners who don't have much clue as to what Customer Lifetime Value is, much less its importance and the impact it has on... Read More

Write Articles WITHOUT Writing!

Face it, writing any article can be a tedious and time consuming task for a beginner or even an expert writer. Here are four ways to make writing articles a lot easier: 1) Use My Articles - You could add your own name, resource box and web site link to... Read More

Five Mistakes Absolutely Guaranteed to Drive Away Your Best Clients

We all work hard to attract even one paying client. In fact, we work hard to attract serious inquiries. Yet amazingly, many business owners seem determined to drive away business! Every example cited here is based on true, thoroughly documented experiences, with both newbie business owners and five-star marquee players.1.... Read More

Turning The Casual Scanner Into A Buyer

The world is full of scanners. Most people simply scan the page to see if anything piques their interest, rather than reading the ads, sales letters, or web copy. That's why you should ensure that your copy is scanner friendly. That means placing headlines,... Read More

Direct Mail

Do you have a website? A Web Newsletter? A mailing list of e-mail addresses for customers? Do you track and test everything? You can use the web to get sales in lots of exciting ways which are dependant on technology that's available at the time. Whether you budget is £600... Read More

Top 10 Marketing Pitfalls

Ten Marketing Pitfalls By Stuart ReidIf you want to make it BIG in Internet Marketing you need avoid some common mistakes. Here's a list of the top ten Pitfalls that catch out beginner Marketers (and many established ones too!).The problem is you don't realise you have fallen into one of... Read More

What Does It REALLY Take to Be Making 6-Figures as a Service Professional?

Over the past 30 years, I've read so much on how to makemoney that I know I can write a series of books on thetopic, books that would cut through the junk and you don'thave to buy 101 things for each area. Most of the information repeats itself -- same... Read More

In The News:


3 Great Choices for a Winning Content-Marketing Strategy
Entrepreneur
With companies planning to increase their digital marketing spending over the coming months, the spotlight is on online marketers to implement strategies that deliver high ROI. They need to take a hard look at their Internet marketing strategies ...


The 10 Best Digital Marketing Stats of the Week
Adweek
Here are the 10 most fascinating digital marketing statistics from Jan. 25 through 30, including Big Game data, eyebrow-raising earnings figures from Google and Facebook, as well as the curious, Portlandia-ish case of an airport rug. 1. Location-based ...


How to experiment with marketing without ruining your business
Fortune
This post is in partnership with Entrepreneur. The article below was originally published at Entrepreneur.com. By Neil Patel, Entrepreneur.com. This is not your grandmother's marketing world. There are more marketing methods than ever before. But there ...

and more »

SportTechie

Comparing the Digital Marketing Tactics of the Patriots and Seahawks
SportTechie
The Patriots have since adapted some really sophisticated marketing operations. They currently produce 60-minutes of on-demand video a day and another 30-minutes of streaming video during the season. That does not even include special events and ...
5 Plays That Make Your Email Marketing ScoreEntrepreneur
Lynch a master of marketing his brandYakima Herald-Republic

all 10,396 news articles »

Women in Business Q&A: Stacy Doren, Vice President of Marketing, Levi's
Huffington Post
Stacy Doren joined the company in 1999 and currently serves as the Vice President of Marketing for Levi'sĀ® Brand, Americas. Over the years she has gained a breadth of experiences working in all aspects of Marketing from Direct-to-Consumer to Wholesale ...

and more »

College Q&A: UHV marketing class explores whether Super Bowl ads worth ...
Victoria Advocate
I'm shocked companies pay so much for ads during the Super Bowl. What does a marketing expert think about the cost of $4.5 million for a 30-second ad? University of Houston-Victoria marketing professor Ziad Swaidan gives students in his class an ...


Working It Out: Make sure the job matches the marketing
The Denver Post
Last month, I discussed some fresh approaches for retaining and attracting talent. This month, I'd like to delve a bit deeper into the hiring process. When clients tell me about the struggles they experience in filling key positions, they typically ...


InsideHalton.com

Monroe Dentist Collaborates With Leading Dental Marketing Firm
Marketwired (press release)
MONROE, LA--(Marketwired - January 31, 2015) - Dr. David Finley, a trusted Monroe cosmetic dentist, has partnered with premier dental web marketing provider SmartBox Web Marketing to enhance his web presence. SmartBox Web Marketing, founded by ...
Hoover, AL Dental Practice Partners With Elite Dental Web Marketing FirmDigital Journal

all 47 news articles »

CBS Local

Navy Tries New Marketing Approach
CBS Local
Sailors prepare to man the ship and bring the ship to life during the commissioning ceremony for the Virginia-class attack submarine USS North Dakota (SSN 784) at Submarine Base New London. North Dakota is the 11th Virginia-class attack submarine to ...

and more »

Forbes

11 Things CMOs Need To Know About Mobile Marketing Strategy And App ...
Forbes
I have written countless articles on the topic of mobile marketing going back years. I don't say to imply I am some sort of soothsayer or anything like that. I merely bring that point up to highlight the fact that mobile marketing is not something ...

Google News
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Like Brushing Your Teeth

What do the following things have in common: brushing your... Read More

Simple Marketing Idea - Big Marketing Results!

Have you ever noticed how many times it's the simplest... Read More

You Must Get Going If You Want To Get Growing

For many of service-based businesses out there, it's not that... Read More

Discount Promotional Items ? How to Save Money

It takes money to make money is an adage we... Read More

Generational Marketing

Having run a multi-state franchise company with multiple brands it... Read More

Design Direct Mail Postcards Back-to-Front to Boost Response Rates

Conventional wisdom says that the front of a direct mail... Read More

Off The Shelf Software for Making Business Lists

Available to all small businesses are business lists, which come... Read More

Should You Clap For Your Customers?

Does it make sense to clap for your customers? It... Read More

Five Steps to Partnering with Companies to Build Your Client Base

Wouldn't you love a simple formula for easily growing your... Read More

3 Ways to Gain and KEEP Customers Using Postcards

In today's competitive (sometimes cutthroat) marketplace, savvy business owners need... Read More

Marking Your Territory

We all know the familiar adage "if it walks like... Read More

The Easiest Marketing Plan Youll Ever Find

When it comes to marketing there's simply too many choices.... Read More

Tradeshow Booth Cures - Living Color

Feng Shui is the Ancient Chinese practice of configuring home... Read More

Self Promotion Brings Business Success

Your business success depends on your ability to promote your... Read More

Do You Really Need a Brochure?

The phone rings. Good news... it's a potential client. You... Read More

People Arent Interested in You or Your Company

Does your Web site talk about your company? Yes, I... Read More

Loan Officer Websites: Your Marketing Hub to Magnetize Realtors

Too many loan officer websites look like congested intersections, information... Read More

Write It and They Will Come ? 5 Ways that Written Information Products Can Help You Build Your Busin

Whether it's a downloadable report available from your website, a... Read More

Five Joint Venture Marketing Skills A Small Business Owner Must Have

Joint venture marketing is a lucrative way of leveraging the... Read More

The Magic of Keep-in-Touch Marketing

Yesterday I received a phone call from an acquaintance that... Read More

Whats Your NICHE Market ? III ?

What effect are the baby boomers having on the economy... Read More

How to Profit from Your Expertise (Part 1 of 2)

Are you looking for a natural way to market your... Read More

Ready, Fire, Aim!

You probably read my headline and thought, wait a minute,... Read More

The Beginners Mail Order Business Guide

No claim is made that the steps outlined would be... Read More

Trapped in Your Comfort Zone? Break Out and Send Your Marketing Skyrocketing

A marketer whose advice I generally respect recently published an... Read More