In Sickness And In Health

I recently drove by a business that had a sign out front that read "Closed due to illness". This meant that the cash flow would stop until the owner was able to return to work.Even worse, the business would not be able to generate revenue for the owner when it... Read More

Marketing on a Budget

A successful marketing plan doesn't have to include an athletic superstar, prime-time placement, state-of-the-art computer graphics or a massive budget. Being resourceful and smart can be just as effective. Business promotion doesn't have to cost a fortune. Often, it's the personal touch that seals the deal. Here are ideas... Read More

10 Powerful Marketing Tips

1. Print your best small ad on a postcard and mail it to prospects in your targeted market. People read postcards when the message is brief. A small ad on a postcard can drive a high volume of traffic to your web site and generate a flood of sales leads... Read More

Customer Lifetime Value - The Key To Maximizing Your Profits!

The greatest asset to your business is your Customer, specifically, your Customer Lifetime Value.In my many years in Sales and Marketing, I've met many CEOs and business owners who don't have much clue as to what Customer Lifetime Value is, much less its importance and the impact it has on... Read More

Write Articles WITHOUT Writing!

Face it, writing any article can be a tedious and time consuming task for a beginner or even an expert writer. Here are four ways to make writing articles a lot easier: 1) Use My Articles - You could add your own name, resource box and web site link to... Read More

Five Mistakes Absolutely Guaranteed to Drive Away Your Best Clients

We all work hard to attract even one paying client. In fact, we work hard to attract serious inquiries. Yet amazingly, many business owners seem determined to drive away business! Every example cited here is based on true, thoroughly documented experiences, with both newbie business owners and five-star marquee players.1.... Read More

Turning The Casual Scanner Into A Buyer

The world is full of scanners. Most people simply scan the page to see if anything piques their interest, rather than reading the ads, sales letters, or web copy. That's why you should ensure that your copy is scanner friendly. That means placing headlines,... Read More

Direct Mail

Do you have a website? A Web Newsletter? A mailing list of e-mail addresses for customers? Do you track and test everything? You can use the web to get sales in lots of exciting ways which are dependant on technology that's available at the time. Whether you budget is 600... Read More

Top 10 Marketing Pitfalls

Ten Marketing Pitfalls By Stuart ReidIf you want to make it BIG in Internet Marketing you need avoid some common mistakes. Here's a list of the top ten Pitfalls that catch out beginner Marketers (and many established ones too!).The problem is you don't realise you have fallen into one of... Read More

What Does It REALLY Take to Be Making 6-Figures as a Service Professional?

Over the past 30 years, I've read so much on how to makemoney that I know I can write a series of books on thetopic, books that would cut through the junk and you don'thave to buy 101 things for each area. Most of the information repeats itself -- same... Read More

In The News:


Forbes

Pandora Launches Its Biggest Brand-Marketing Effort In 10 Years
Forbes
The company's bigger investment in brand marketing is the result of what it claims is its financial ability but also an acknowledgement that at 10 years old next next month, it needs to continually work to attract an ever-younger generation. “Keeping ...


Entrepreneur

Marketing Stunts: The Risks and Rewards You Need to Consider
Entrepreneur
The same logic holds true for marketing stunts: Some of the best have also been some of the riskiest. My own company, ASTRSK, for example, created a campaign for the meal delivery service, HelloFresh, which urged people to submit photos of fast-food ...


Why Business-to-Person Marketing Falls Short in Demand Generation
Forbes
As many of you may remember from my last post, we recently discussed field marketers in a Challenger go-to-market model and the importance of putting customer enablement ahead of sales enablement. In this post, I want to touch on the role of Demand ...


5 digital marketing tools to help your business grow
Inman.com
Are you set up for success in 2016? Join 2,500 real estate industry leaders Aug. 4-7, 2015, at Inman Connect in San Francisco. Get Connected with the people and ideas that will inspire you and take your business to new heights. Register today and save ...


Dayton Daily News

Digital marketing leads to record breaking success
Dayton Daily News
When he was faced with choosing a digital partner to develop a strategic plan to grow his business, Hahn chose Cox Digital Marketing. “The team at Cox Digital Marketing has a proven track record for providing results. I trust them to develop the ...


Crain's Detroit Business

Signs of the times: Suppliers rely less on roadside marketing
Crain's Detroit Business
The billboards complemented other marketing efforts, such as direct mail, trade show booths, trade and news magazine ads, and radio spots. The one-two punch of the recent recession and the rise of other forms of marketing — social media, email and ...

and more »

Forbes

Experiential Marketing Taps Into Music to Connect with Millennials
Forbes
While the Internet has created the ideal platform for crazy marketing stunts, it's also opened up avenues for quieter and more contemplative campaigns that target a very specific demographic. For Ford Motor Co., one of those key demographics is the so ...


A Marketing Perspective On Why Hillary Clinton Is Vulnerable As A Presidential ...
Forbes
Anything can be marketed – especially political candidates. As the political season starts ramping up, we are witnessing the beginning of what is sure to be a fast-paced, rapid-fire, marketing competition play out. Day-by-day, almost any candidate can ...


Search Engine Journal

5 Factors That Dictate Content Marketing Success
Forbes
Documenting strategies doesn't just benefit your marketing team. Content marketing can be leveraged for recruiting, PR, employee training, and other departments. By documenting your strategy, you can determine how each department can use content ...
This Month in Content Marketing: July 2015Search Engine Journal
Content Marketing: The Metrics that MatterPerformanceIN

all 3 news articles »

Why real-time marketing is critical to the modern brand
Econsultancy (blog)
In marketing it seems like there are new techniques emerging constantly – yet many of these vanish as quickly as they appeared. Real-time marketing, however, has been tipped to stick around by some of the industry's leading experts – why is that?

Google News
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Small Business Pricing Strategies

Think the best way to get more customers is to... Read More

Make Your E-Mail Signature File WORK for You!

You're probably familiar with e-mail signature (or "sig") files -... Read More

How to Start a Big Mail Service

A BIG MAIL SHOULD CONTAIN:At least three to four Mail... Read More

Direct Mail Leads - Brand Identity Guru

Direct mail can be one of the most effective tactics... Read More

The Top 10 Marketing Tools to Grow Your Business in 2004

Looking to grow your business? Make sure you have these... Read More

Small Business Marketing Tip - Focus on a Niche or Target Market

I think selling and marketing today often feels a bit... Read More

Fundraising Letters Should Raise Donors, Not Donations, When Mailed to Strangers

Are you willing to spend $1.25 to raise $1? To... Read More

Census Data Mapping for Small Business

When studying the demographics of an area for a business... Read More

Out of Sight, But Not Out of Mind

What's black and white and read all over? A newsletter... Read More

Client Attraction Technique #1: Niche Marketing

When asked "what business are you in" many business owners... Read More

Promotional Products

As a promotions director for a lot of super markets,... Read More

Five Steps to Partnering with Companies to Build Your Client Base

Wouldn't you love a simple formula for easily growing your... Read More

The Secret to Good Writing

Skilful business writing involves getting your message across simply and... Read More

Business Postcard Marketing: 35 Ways to Use It

Postcards are an effective way for many business owners and... Read More

Does Your Marketing Pass This 10-Point Test?

Good marketing, whatever form it takes, always meets certain criteria.... Read More

My Marketing Budget Is Small - How Can I Make The Most Of It?

Regardless how small or large your budget is, there are... Read More

How To Let Your Customers Search For YOU! ? Part 2

First I want to welcome you to part two of... Read More

Demographics For the Masses

Information is the lifeblood of the economy. That's especially true... Read More

Word of Mouth Marketing

'Word of Mouth' is still one of the most effectivemarketing... Read More

Viral Marketing

Viral marketing involves the use of surf-exchanges, and if you... Read More

The Anatomy of Hype

On a copywriting board I frequent, someone expressed bafflement that... Read More

A Business In One Sentence

Marketing expert and author, Geoffrey Moore, has a useful fill-in-the-blank... Read More

Trade Show Promotional Products ? Boosting Booth Traffic

I was about seven or eight years old when I... Read More

The Dare-To-Be-Different In Marketing Checklist

There is a big payoff in being different. When you... Read More

Make More Sells With Colors

How Colors Effect Our Emotions?One of the most interesting things... Read More