In Sickness And In Health

I recently drove by a business that had a sign out front that read "Closed due to illness". This meant that the cash flow would stop until the owner was able to return to work.Even worse, the business would not be able to generate revenue for the owner when it... Read More

Marketing on a Budget

A successful marketing plan doesn't have to include an athletic superstar, prime-time placement, state-of-the-art computer graphics or a massive budget. Being resourceful and smart can be just as effective. Business promotion doesn't have to cost a fortune. Often, it's the personal touch that seals the deal. Here are ideas... Read More

10 Powerful Marketing Tips

1. Print your best small ad on a postcard and mail it to prospects in your targeted market. People read postcards when the message is brief. A small ad on a postcard can drive a high volume of traffic to your web site and generate a flood of sales leads... Read More

Customer Lifetime Value - The Key To Maximizing Your Profits!

The greatest asset to your business is your Customer, specifically, your Customer Lifetime Value.In my many years in Sales and Marketing, I've met many CEOs and business owners who don't have much clue as to what Customer Lifetime Value is, much less its importance and the impact it has on... Read More

Write Articles WITHOUT Writing!

Face it, writing any article can be a tedious and time consuming task for a beginner or even an expert writer. Here are four ways to make writing articles a lot easier: 1) Use My Articles - You could add your own name, resource box and web site link to... Read More

Five Mistakes Absolutely Guaranteed to Drive Away Your Best Clients

We all work hard to attract even one paying client. In fact, we work hard to attract serious inquiries. Yet amazingly, many business owners seem determined to drive away business! Every example cited here is based on true, thoroughly documented experiences, with both newbie business owners and five-star marquee players.1.... Read More

Turning The Casual Scanner Into A Buyer

The world is full of scanners. Most people simply scan the page to see if anything piques their interest, rather than reading the ads, sales letters, or web copy. That's why you should ensure that your copy is scanner friendly. That means placing headlines,... Read More

Direct Mail

Do you have a website? A Web Newsletter? A mailing list of e-mail addresses for customers? Do you track and test everything? You can use the web to get sales in lots of exciting ways which are dependant on technology that's available at the time. Whether you budget is £600... Read More

Top 10 Marketing Pitfalls

Ten Marketing Pitfalls By Stuart ReidIf you want to make it BIG in Internet Marketing you need avoid some common mistakes. Here's a list of the top ten Pitfalls that catch out beginner Marketers (and many established ones too!).The problem is you don't realise you have fallen into one of... Read More

What Does It REALLY Take to Be Making 6-Figures as a Service Professional?

Over the past 30 years, I've read so much on how to makemoney that I know I can write a series of books on thetopic, books that would cut through the junk and you don'thave to buy 101 things for each area. Most of the information repeats itself -- same... Read More

In The News:


Small Business Trends

Is Influencer Marketing a Trendy or Smart Strategy?
Small Business Trends
Around 2003, many businesses were built by buying pay-per-click (PPC) ads on the cheap. A similar opportunity exists today, but this time around, social media influencer marketing is the trendy strategy. It's a strategy to which advertisers ...


KATU

Marketing video for Burnside 26 sparks debate on Portland living
KATU
PORTLAND, Ore. – A marketing video for new lofts on the Eastside of Portland is drawing visceral hate from people online. The Burnside 26 lofts opened up in 2014. A promotional video shows a couple, who happened to be paid actors, enjoying the ...
I'm Sorry You Hate My Apartment, I Think It's NiceWillamette Week

all 5 news articles »

Chattanooga Times Free Press

Selling the Scenic City: Marketing campaign promotes Chattanooga to folks who ...
Chattanooga Times Free Press
When the Convention & Visitor's Bureau switched to The Johnson Group as its marketing firm in 2001, it also switched from a philosophy of promoting the city's attractions -- basically, Ruby Falls, Rock City and The Chattanooga Choo Choo at the time ...


Business 2 Community

Small Businesses Drive Growth with Data-Driven Marketing
Business 2 Community
It's the age of Big Data, digital shopping, social media, and mobile marketing. Companies of all sizes are diving into the on-line world to find new data, new opportunities and new ways to grow business. At the heart of good marketing is data. And when ...
Big Data: Friend or FoeEnterprise Innovation

all 2 news articles »

New York Observer

Kanye West and Childish Gambino's Advanced Web Marketing Techniques
New York Observer
That's just one example of how musicians can be pioneers when it comes to marketing and branding. While I'm far from the most informed hip-hop head, I consider myself a huge fan of the art. I also work with companies on their content marketing and ...


Runway Media Network Announces Low Budget Social Media Marketing for ...
Virtual-Strategy Magazine (press release)
Chandigarh, India, May 24, 2015 --(PR.com)-- Runway media network, an India based social media marketing company has launched a low cost social media management program for professionals, celebrities, public leaders, local businesses and ...

and more »

Florida Times-Union

Jaguars Black: New marketing program helps team reach out to small, midsize ...
Florida Times-Union
Steve Ziff, left, the Vice President of Marketing and Digital Media and Chad Johnson, the Senior Vice President of Sales and Service for the Jacksonville Jaguars are tasked with implementing the Jaguars Black Initiative, a plan to work with small ...


Politicking over Rs 100-modern cr marketing yard
Times of India
SHIMLA: Himachal's first modern marketing yard, which is coming up at Parala in Shimla district at a cost of around Rs 100 crore, has become a political issue. While the BJP is accusing the Congress government of starting the market yard without making ...


VentureBeat

Email marketing technology is ridiculously complicated
VentureBeat
Enterprise companies tackle mobile marketing automation slightly differently— and that's why they're on top. Register today for this free VB Insight webinar with AEG's VP of Social and Marketing on May 28th.


Business 2 Community

Content Marketing Questions — How To Do Marketing With No Budget?
Business 2 Community
And since I believe one of the best content marketing hacks is to turn your most frequently asked questions into helpful pieces of information for your audience, I am going to try and demonstrate that approach in this next series of posts. Here are my ...

Google News
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Brainstorming Techniques as New Product Development Strategies

When developing new products and strategies, coming up with unique... Read More

Polishing Your Translation Style - Marketing Your Services

You have read part 1 & 2 of this article... Read More

Marketing A Misunderstood or Scary Product or Service

What do you do if your business, product or service... Read More

Do You Really Need a Brochure?

The phone rings. Good news... it's a potential client. You... Read More

Rising Postal Rates? Don?t Cut Down the Direct Mail

The United States Post Office in the past had some... Read More

Non-Aggressive Marketing Ideas for Enterpreneurs

Do you cringe at the thought of trying to promote... Read More

Wife?s Marketing Prowess Helped Edison See the Light

It is well known that Thomas Edison was an inventor,... Read More

Hold Onto What Youve Got

You probably spend a great deal of your time looking... Read More

How to Start a Big Mail Service

A BIG MAIL SHOULD CONTAIN:At least three to four Mail... Read More

More Scams! Do you Really Believe It?

Quit spreading those chain letters, nothing is going to happen... Read More

What the Heck is a Campaign and Why Do I Need to Do One?

Many people ask me, "What is a postcard campaign, exactly?"... Read More

Creating Great Charts for Persuasive Trade Show Presentations

A well-designed chart can be one of the most persuasive... Read More

Have You Captured Me Today?

There are many Web sites I visit every day and... Read More

To Swag or Not to Swag: Tip to Brand Your Tchotchkes on a Shoestring

It's interesting to see how resourceful people become when starting... Read More

Forget Conventional Marketing - Embrace the Web!

Tactical marketing processes are once again undergoing fundamental shifts from... Read More

What Is Multi-Level And How Should It Be Worked

Multi-level marketing is really a partnership. You go into... Read More

How To Get Business With Your Business Card?

So, you have a business card? And you have given... Read More

Five Steps to Partnering with Companies to Build Your Client Base

Wouldn't you love a simple formula for easily growing your... Read More

The Sweet Aroma of Highly Effective Marketing

Highly effective marketing is accomplished when your marketing materials and... Read More

Ten Breakthrough Marketing Ideas

Ten Breakthrough Marketing Ideas1. Create a directory of web sites... Read More

Where Are Your Leads Coming From?

Most B2B marketers spend a great deal of time analyzing... Read More

Why You Dont NEED a Marketing Plan

If you pick up a copy of the November 2003... Read More

Measuring the Return on Your Direct Mail Investment

In direct mail lore, there's a rule stating that you... Read More

Tracking Your Way to the Top!

I often wonder how people without a plan know where... Read More

Direct Mail

Do you have a website? A Web Newsletter? A mailing... Read More