In Sickness And In Health

I recently drove by a business that had a sign out front that read "Closed due to illness". This meant that the cash flow would stop until the owner was able to return to work.Even worse, the business would not be able to generate revenue for the owner when it... Read More

Marketing on a Budget

A successful marketing plan doesn't have to include an athletic superstar, prime-time placement, state-of-the-art computer graphics or a massive budget. Being resourceful and smart can be just as effective. Business promotion doesn't have to cost a fortune. Often, it's the personal touch that seals the deal. Here are ideas... Read More

10 Powerful Marketing Tips

1. Print your best small ad on a postcard and mail it to prospects in your targeted market. People read postcards when the message is brief. A small ad on a postcard can drive a high volume of traffic to your web site and generate a flood of sales leads... Read More

Customer Lifetime Value - The Key To Maximizing Your Profits!

The greatest asset to your business is your Customer, specifically, your Customer Lifetime Value.In my many years in Sales and Marketing, I've met many CEOs and business owners who don't have much clue as to what Customer Lifetime Value is, much less its importance and the impact it has on... Read More

Write Articles WITHOUT Writing!

Face it, writing any article can be a tedious and time consuming task for a beginner or even an expert writer. Here are four ways to make writing articles a lot easier: 1) Use My Articles - You could add your own name, resource box and web site link to... Read More

Five Mistakes Absolutely Guaranteed to Drive Away Your Best Clients

We all work hard to attract even one paying client. In fact, we work hard to attract serious inquiries. Yet amazingly, many business owners seem determined to drive away business! Every example cited here is based on true, thoroughly documented experiences, with both newbie business owners and five-star marquee players.1.... Read More

Turning The Casual Scanner Into A Buyer

The world is full of scanners. Most people simply scan the page to see if anything piques their interest, rather than reading the ads, sales letters, or web copy. That's why you should ensure that your copy is scanner friendly. That means placing headlines,... Read More

Direct Mail

Do you have a website? A Web Newsletter? A mailing list of e-mail addresses for customers? Do you track and test everything? You can use the web to get sales in lots of exciting ways which are dependant on technology that's available at the time. Whether you budget is 600... Read More

Top 10 Marketing Pitfalls

Ten Marketing Pitfalls By Stuart ReidIf you want to make it BIG in Internet Marketing you need avoid some common mistakes. Here's a list of the top ten Pitfalls that catch out beginner Marketers (and many established ones too!).The problem is you don't realise you have fallen into one of... Read More

What Does It REALLY Take to Be Making 6-Figures as a Service Professional?

Over the past 30 years, I've read so much on how to makemoney that I know I can write a series of books on thetopic, books that would cut through the junk and you don'thave to buy 101 things for each area. Most of the information repeats itself -- same... Read More

In The News:


CNBC

4 costly marketing mistakes for start-ups
CNBC
TopRight Strategic Marketing was founded in 2006 by a group of former chief marketing officers and marketing strategists from companies including McKinsey and Booz & Co. In the early years, we experienced modest success in the market, but the business ...


The Future of Marketing: Goodbye, Don Draper; Hello, Captain Kirk
Forbes
Watching the TV series Mad Men, with its pitch-perfect view of advertising and marketing execs in the 1960s, it's easy to marvel at how dramatically the world has changed since then. But has it, really? There are still brands sinking huge budgets into ...

and more »

VentureBeat

Why email marketing is still in style — and thriving
VentureBeat
Email is the workhorse of digital marketing. While we as marketers like talking about the hot new platform du jour, email marketing has been around since the '90s, is appropriate for every audience, and delivers the highest return on investment (ROI ...
Salesforce Marketing Cloud Gets PredictiveInformationWeek
Salesforce Launches Marketing Cloud Predictive Decisions, Empowers ...PR Newswire (press release)
Salesforce Reaches For Predictive Decisions In Marketing CloudMediaPost Communications
Direct Marketing News -Destination CRM
all 17 news articles »

VentureBeat

18 clouds in 5 buckets: The 5 different kinds of marketing clouds
VentureBeat
In a 2,000-product marketing technology ecosystem, marketing clouds attempt to bring all the functionality you need into one place, in one system of record, with one unified profile of your customers, and one unified, simple user interface to control ...


These Tips Will Help You Take Your Content Marketing To The Next Level
Forbes
As I'm writing this, we're already three months into 2015. So I have to ask: how are your content marketing campaigns coming along? It's unfortunately uncommon for marketers and entrepreneurs to set huge, sweeping New Year's resolutions, only to see ...

and more »

TechCrunch

Springleap Aims To Rethink Marketing Research With New Backing From Cross ...
TechCrunch
Springleap says it can help marketers improve their ad campaigns by tapping into a global community of 180,000 creative professionals. To pursue that vision, the company is announcing that it has raised an additional $650,000 in seed funding, bringing ...


VentureBeat

The software that's eating marketing
VentureBeat
In 2011, Marc Andreessen famously opined for the Wall Street Journal that “software is eating the world.” His observation has proven true in many sectors of the economy, and especially so in marketing. B2B predictive analytics vendor 6Sense announced ...


CNET

Samsung loses 'Next Big Thing' marketing chief
CNET
Pendleton has been lauded as one of the people central to Samsung's fast rise in the mobile market. His team spearheaded the popular "Next Big Thing" marketing campaign, which mocked Apple's devices and fanboys and helped Samsung's Galaxy S3 ...
Samsung loses US mobile marketing chief - reportTelecompaper (subscription)
Marketing chief Todd Pendleton says goodbye to SamsungITProPortal

all 439 news articles »

Co.Create

25 Predictions For What Marketing Will Look Like In 2020
Co.Create
Just as technology and consumer behavior will evolve in unpredictable ways between now and 2020, the ways marketers react to—or perhaps influence?—these new developments will also change in ways we can't fully imagine now. But if anyone can offer ...
Digital marketing in 2015: Facebook hits 2m advertisers and #MWC2015Examiner.com

all 2 news articles »

NBCUniversal Shake-Up: Layoffs Hit E!, Esquire as Marketing Departments Merge
TheWrap
“To more fully align the E! and Esquire Marketing department we have restructured the team and as a result Leigh Anne Gardner and Tim Rosta are leaving the company. We thank them for their contributions and wish them the best,” an NBCU spokeswoman ...
Pair Of SVPs Leaving E! Amid Marketing ShakeupDeadline.com
Layoffs Hit Viacom's TV Land; Esquire, E! Consolidate Marketing PostsVariety

all 9 news articles »
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The Seven Vital Steps You Must Know To Ensure Direct Mail Success

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Cause-Related Marketing

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Eight Steps To A Great Marketing Plan

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Direct Mail Still Works!

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Get FREE Web Tips From Your Competition

I knew this one would get your attention. How can... Read More

Optimizing Your Email Marketing

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Should You Clap For Your Customers?

Does it make sense to clap for your customers? It... Read More

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If your members, parents or donors wear clothes, watch t.v.... Read More

Specialized Mailing Lists Make All the Difference

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Networking the Media

The media is a business's absolute best friend. It is... Read More

Give It Away Now - The More You Share, the More You Sell!

Give away your knowledge, and you'll make money. How does... Read More

The Death of Product Packaging as We Know It.

It used to be you that if you had a... Read More

Developing A Focused Marketing Strategy

You want all of your marketing messages to have a... Read More

Sum of Its Parts

I just spent a week at the beach with my... Read More