In Sickness And In Health

I recently drove by a business that had a sign out front that read "Closed due to illness". This meant that the cash flow would stop until the owner was able to return to work.Even worse, the business would not be able to generate revenue for the owner when it... Read More

Marketing on a Budget

A successful marketing plan doesn't have to include an athletic superstar, prime-time placement, state-of-the-art computer graphics or a massive budget. Being resourceful and smart can be just as effective. Business promotion doesn't have to cost a fortune. Often, it's the personal touch that seals the deal. Here are ideas... Read More

10 Powerful Marketing Tips

1. Print your best small ad on a postcard and mail it to prospects in your targeted market. People read postcards when the message is brief. A small ad on a postcard can drive a high volume of traffic to your web site and generate a flood of sales leads... Read More

Customer Lifetime Value - The Key To Maximizing Your Profits!

The greatest asset to your business is your Customer, specifically, your Customer Lifetime Value.In my many years in Sales and Marketing, I've met many CEOs and business owners who don't have much clue as to what Customer Lifetime Value is, much less its importance and the impact it has on... Read More

Write Articles WITHOUT Writing!

Face it, writing any article can be a tedious and time consuming task for a beginner or even an expert writer. Here are four ways to make writing articles a lot easier: 1) Use My Articles - You could add your own name, resource box and web site link to... Read More

Five Mistakes Absolutely Guaranteed to Drive Away Your Best Clients

We all work hard to attract even one paying client. In fact, we work hard to attract serious inquiries. Yet amazingly, many business owners seem determined to drive away business! Every example cited here is based on true, thoroughly documented experiences, with both newbie business owners and five-star marquee players.1.... Read More

Turning The Casual Scanner Into A Buyer

The world is full of scanners. Most people simply scan the page to see if anything piques their interest, rather than reading the ads, sales letters, or web copy. That's why you should ensure that your copy is scanner friendly. That means placing headlines,... Read More

Direct Mail

Do you have a website? A Web Newsletter? A mailing list of e-mail addresses for customers? Do you track and test everything? You can use the web to get sales in lots of exciting ways which are dependant on technology that's available at the time. Whether you budget is 600... Read More

Top 10 Marketing Pitfalls

Ten Marketing Pitfalls By Stuart ReidIf you want to make it BIG in Internet Marketing you need avoid some common mistakes. Here's a list of the top ten Pitfalls that catch out beginner Marketers (and many established ones too!).The problem is you don't realise you have fallen into one of... Read More

What Does It REALLY Take to Be Making 6-Figures as a Service Professional?

Over the past 30 years, I've read so much on how to makemoney that I know I can write a series of books on thetopic, books that would cut through the junk and you don'thave to buy 101 things for each area. Most of the information repeats itself -- same... Read More

In The News:


U.S. News & World Report

Fruits and vegetables get a star-studded marketing push
U.S. News & World Report
The celebrity-studded campaign being launched Thursday, Feb. 26, 2015 aims to market fruits and vegetables like they were any other popular packaged snacks. "FNV" is intended to be a catchier way to refer to "fruits and vegetables." (AP Photo ...
UPDATED: Celebrities endorse fresh produce in new marketing campaignThe Packer

all 138 news articles »

6 Tips To Become A Digital Marketing Superstar
The Financial Brand
Kaufman, an assistant marketing professor at Lynchburg College, says even marketing managers with an advanced education aren't necessarily prepared with the mindset to create a DIY digital strategy. He claims that the education system doesn't have the ...


Wall Street Journal

Treasury Wine Marketing Strategy Uncorks Potential
Wall Street Journal
SYDNEY--It is unusual for a seller of premium wine to throw in discounts on goods such as refrigerators and televisions. For Australia's Treasury Wine Estates Ltd., however, this marketing strategy appears to be working. Treasury Wine, the world's ...

and more »

Entrepreneur

3 Things Entrepreneurs Must Learn About Digital Marketing and PR
Entrepreneur
In running a digital-marketing consultancy in a tech mecca like Seattle, I work with larger companies and spend time with local startups hoping to crack the big time with their ideas and energy. What's apparent, though, is that many startup ...


Digital Book World

The How and Why of Inbound Book Marketing
Digital Book World
Enter “inbound marketing.” Google it and you'll be amazed that you've never heard of it in publishing circles (though if you have, drop a note in the comments section and tell me where!). It's been a growing force in the world of marketing ever since ...


NJ.com

Trenton-Mercer Airport to get branding strategy under new marketing contract
NJ.com
The contract calls for Oxford Communications, of Lambertville, to work on a new logo and airport signs, as well as a marketing plan. "We want to advertise our airport a little bit more and we want to make some more revenue out of the airport," County ...

and more »

February 26, 2015, 4:54 pm
The West Australian
Stratebution, indiconic, enjoyience — even the words themselves suggest if you don't keep up with the latest trends, the marketing world is going to leave you behind. 8M Media and Communications managing director Thomas Murrell has a look at the top ...


Mashable

20+ professional events in PR, marketing and entertainment
Mashable
The Mashable Events Board is a great place to find leading conferences in your industry, whether it's advertising, technology, media or public relations. This week, we're highlighting five events that can help move your career forward. If you don't ...


STLtoday.com

A-B marketing exec Sundet joining marketing firm Momentum Worldwide
STLtoday.com
As vice president of A-B's sports and entertainment marketing and advertising services since 2013, Sundet oversaw sponsorships and advertising budgets totaling nearly $100 million, Momentum said. He previously oversaw Bud Light marketing, including the ...
Mike Sundet Joins Momentum To Helm Sports And Entertainment MarketingPR Newswire (press release)

all 6 news articles »

NJ.com

Summit Family Aquatic Center receives Aquatics International 'Best of ...
NJ.com
Pictured, Joanne McClain, Editor in Chief of Aquatics International Magazine, with Judith L. Josephs, Director of Department of Community Programs after accepting the 2015 "Best in Marketing" award for the Summit Family Aquatic Center. (courtesy photo).

Google News
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