In Sickness And In Health

I recently drove by a business that had a sign out front that read "Closed due to illness". This meant that the cash flow would stop until the owner was able to return to work.Even worse, the business would not be able to generate revenue for the owner when it... Read More

Marketing on a Budget

A successful marketing plan doesn't have to include an athletic superstar, prime-time placement, state-of-the-art computer graphics or a massive budget. Being resourceful and smart can be just as effective. Business promotion doesn't have to cost a fortune. Often, it's the personal touch that seals the deal. Here are ideas... Read More

10 Powerful Marketing Tips

1. Print your best small ad on a postcard and mail it to prospects in your targeted market. People read postcards when the message is brief. A small ad on a postcard can drive a high volume of traffic to your web site and generate a flood of sales leads... Read More

Customer Lifetime Value - The Key To Maximizing Your Profits!

The greatest asset to your business is your Customer, specifically, your Customer Lifetime Value.In my many years in Sales and Marketing, I've met many CEOs and business owners who don't have much clue as to what Customer Lifetime Value is, much less its importance and the impact it has on... Read More

Write Articles WITHOUT Writing!

Face it, writing any article can be a tedious and time consuming task for a beginner or even an expert writer. Here are four ways to make writing articles a lot easier: 1) Use My Articles - You could add your own name, resource box and web site link to... Read More

Five Mistakes Absolutely Guaranteed to Drive Away Your Best Clients

We all work hard to attract even one paying client. In fact, we work hard to attract serious inquiries. Yet amazingly, many business owners seem determined to drive away business! Every example cited here is based on true, thoroughly documented experiences, with both newbie business owners and five-star marquee players.1.... Read More

Turning The Casual Scanner Into A Buyer

The world is full of scanners. Most people simply scan the page to see if anything piques their interest, rather than reading the ads, sales letters, or web copy. That's why you should ensure that your copy is scanner friendly. That means placing headlines,... Read More

Direct Mail

Do you have a website? A Web Newsletter? A mailing list of e-mail addresses for customers? Do you track and test everything? You can use the web to get sales in lots of exciting ways which are dependant on technology that's available at the time. Whether you budget is £600... Read More

Top 10 Marketing Pitfalls

Ten Marketing Pitfalls By Stuart ReidIf you want to make it BIG in Internet Marketing you need avoid some common mistakes. Here's a list of the top ten Pitfalls that catch out beginner Marketers (and many established ones too!).The problem is you don't realise you have fallen into one of... Read More

What Does It REALLY Take to Be Making 6-Figures as a Service Professional?

Over the past 30 years, I've read so much on how to makemoney that I know I can write a series of books on thetopic, books that would cut through the junk and you don'thave to buy 101 things for each area. Most of the information repeats itself -- same... Read More

In The News:


Wall Street Journal

Coca-Cola Replaces Marketing Chief
Wall Street Journal
Coca-Cola Co. is replacing its chief marketing officer, Joseph Tripodi, with the longtime head of its Iberian business, a shakeup that shows Coke's desire to improve its poor soda sales. The world's largest beverage maker said Thursday its new global ...
Coke Names New Marketing Chief Amid StrugglesABC News
New Coca-Cola CMO Brings Global Experience To Top Marketing PostForbes
Coke chief marketing, commercial officer Tripodi to retireAtlanta Journal Constitution
USA TODAY
all 115 news articles »

What Is The Implication Of Inbox By Gmail For Email Marketing?
Forbes
Too soon to tell (it was only just released two days ago, Oct 22, 2014) but if I had to venture a guess, I'd say that the Subject Line will become even more important than ever before since it will become one of the major filtering aspects of emails in ...

and more »

Eight Top Quotes From Masters of Marketing
Forbes
Last week, I traveled to Orlando to attend the ANA Masters of Marketing Annual Conference. This event is special to me — in 2008, it served as my last keynote speech as Global Marketing Officer of Procter & Gamble. I returned to the ANA stage on ...


Facebook changing PMD program to Facebook Marketing Partners
Inside Facebook
According to sister site AllFacebook, the PMD program will switch over to Facebook Marketing Partners early 2015. Facebook Marketing Partners will be split into several different categories, which could be a welcome change from the Strategic PMD ...
Facebook Overhauling PMD Program, Which Will Be Renamed Facebook ...AllFacebook

all 2 news articles »

Hard-Won Lessons In Luxury Marketing: The Case Of Damilano And Barolo
Forbes
By way of follow up, today's post focuses on a particular producer – Damilano, located in the heart of the Langhe region – and five insights on marketing a luxury wine from Piedmont that I may not have learned, had I not knocked a second time at the ...


Highly Successful Marketers Always Ask These 7 Questions
Forbes
Many marketers are focused on the trees, not the forest. They're trying to pick out the best ad size or CTA button color. Those are great things to search for, but I encourage you to take a step back and look at the forest. Some of the world's most ...


Forbes

How The GM Marketing Machine Failed Mary Barra
Forbes
This article is by Mark Stevens, CEO of MSCO and author of “Your Marketing Sucks.” For journalists, it's the story that keeps on giving. For GM, it's the scandal that just won't go away. The vehicle safety warning cover-up keeps reappearing on the ...


Five Takeaways From the B2B Marketing Forum 2014
MarketingProfs.com (subscription)
Marketing is one of those disciplines most folks think they can crack quickly, with just a smidgen of art and a dash of creativity. Increasingly, though, marketing is more science than anything, particularly for B2B organizations facing technologically ...


Forbes

B2B Marketing Must Focus On 1:1
Forbes
Naturally, both of them would follow different marketing strategies, or so we think. Don Peppers and Martha Rogers in their book One to One B2B: Customer Development Strategies for the Business-to-Business World have discussed how B2B companies can ...
Flashback: Top 3 B2B Marketing Trends of 2014Business 2 Community

all 5 news articles »

Consumer Packaged Goods: Stay Ahead of the Digital Marketing Curve
CMSWire
For many years, consumer packaged goods (CPG) marketers didn't have much need to be on the cutting edge of digital innovation. But this is no longer the case, as the CPG industry now leverages digital technology to its full capacity. In areas such as ...

and more »
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Sell Big Ticket Items Now! - 1 Simple Step To Keep Your Fears From Holding YOU Back

First, some background on today's topic. I've had a terrible... Read More

How Your List Affects Postage Costs

HOW YOUR LIST AFFECTS POSTAGE COSTS AND WHAT YOU CAN... Read More

8 Proven Ways to Get Referrals

Do you find it hard to ask for referrals? I... Read More

Finding a Brochure Printing Company

A brochure can be a great promotional tool, whether it... Read More

Stretching The String: Five Tips To Maximize Your Marketing When You Are On A Shoe String Budget

"I know I need to market my business in order... Read More

Unique Selling Proposition - Your Competitive Advantage!

To capture a larger market share and be viable, sustainable... Read More

Earning the Right To Sell With Stats ? 10 Steps to Greatness

We could learn a thing or two from pro sports.Baseball... Read More

Creating Your Own Lead Capture Pages

Having a downline can be golden. A downline is a... Read More

Behold the Power of the Tip

You are an expert. You have lots of content -... Read More

How to Make Profits With a Commission Mailing Business

There are many mailorder publications that will list... Read More

Bedroom Marketing

Hopefully we are all adults here, so let's talk about... Read More

Business In 2010: A New Face of Marketing

The term "internet marketing" was virtually non-existent a short 8... Read More

The Truth About The Fallacy Of 7

Ted Nicholas is a marketer with a proven track record.... Read More

Blowing Your Own Horn

Opportunity Assistance Business Resource Center http://www.opportunityassistance.comAt first you... Read More

Marketing Planning Made Simple - Another Small Business Power Tool

Marketing planning must be really difficult and complex, otherwise why... Read More

A Questionnaire for Businesses

As best you can, answer the following twenty-five questions. There's... Read More

How to Give Your Biz a Boost with a Summer Marketing Makeover

Are you on track for hitting all your business goals... Read More

Six Secrets to Creating Successful Tourism Marketing, Websites, Ads, Tradeshow Booths, & More

If you want to substantially increase your tourism prospects and... Read More

Should You Clap For Your Customers?

Does it make sense to clap for your customers? It... Read More

The Information Publishers Secret Resource Guide To Blow Customers Away!

Have you ever heard the saying, "Give and you shall... Read More

The YOU Factor

I don't mean you, I mean the YOU that is... Read More

The Marketing Funnel: Simple, Effective Marketing Strategy

No matter if you're publishing your first book or producing... Read More

The Death of Product Packaging as We Know It.

It used to be you that if you had a... Read More

Using Business Cards as Invitations

Business card size works well for invitations to special events.What... Read More

Identifying, Creating and Using Your USP?

What's your USP? Don't know, or worse still, you've never... Read More