In Sickness And In Health

I recently drove by a business that had a sign out front that read "Closed due to illness". This meant that the cash flow would stop until the owner was able to return to work.Even worse, the business would not be able to generate revenue for the owner when it... Read More

Marketing on a Budget

A successful marketing plan doesn't have to include an athletic superstar, prime-time placement, state-of-the-art computer graphics or a massive budget. Being resourceful and smart can be just as effective. Business promotion doesn't have to cost a fortune. Often, it's the personal touch that seals the deal. Here are ideas... Read More

10 Powerful Marketing Tips

1. Print your best small ad on a postcard and mail it to prospects in your targeted market. People read postcards when the message is brief. A small ad on a postcard can drive a high volume of traffic to your web site and generate a flood of sales leads... Read More

Customer Lifetime Value - The Key To Maximizing Your Profits!

The greatest asset to your business is your Customer, specifically, your Customer Lifetime Value.In my many years in Sales and Marketing, I've met many CEOs and business owners who don't have much clue as to what Customer Lifetime Value is, much less its importance and the impact it has on... Read More

Write Articles WITHOUT Writing!

Face it, writing any article can be a tedious and time consuming task for a beginner or even an expert writer. Here are four ways to make writing articles a lot easier: 1) Use My Articles - You could add your own name, resource box and web site link to... Read More

Five Mistakes Absolutely Guaranteed to Drive Away Your Best Clients

We all work hard to attract even one paying client. In fact, we work hard to attract serious inquiries. Yet amazingly, many business owners seem determined to drive away business! Every example cited here is based on true, thoroughly documented experiences, with both newbie business owners and five-star marquee players.1.... Read More

Turning The Casual Scanner Into A Buyer

The world is full of scanners. Most people simply scan the page to see if anything piques their interest, rather than reading the ads, sales letters, or web copy. That's why you should ensure that your copy is scanner friendly. That means placing headlines,... Read More

Direct Mail

Do you have a website? A Web Newsletter? A mailing list of e-mail addresses for customers? Do you track and test everything? You can use the web to get sales in lots of exciting ways which are dependant on technology that's available at the time. Whether you budget is 600... Read More

Top 10 Marketing Pitfalls

Ten Marketing Pitfalls By Stuart ReidIf you want to make it BIG in Internet Marketing you need avoid some common mistakes. Here's a list of the top ten Pitfalls that catch out beginner Marketers (and many established ones too!).The problem is you don't realise you have fallen into one of... Read More

What Does It REALLY Take to Be Making 6-Figures as a Service Professional?

Over the past 30 years, I've read so much on how to makemoney that I know I can write a series of books on thetopic, books that would cut through the junk and you don'thave to buy 101 things for each area. Most of the information repeats itself -- same... Read More

In The News:


New Approaches To Customer Data Can Improve The Effectiveness Of Marketing
Forbes
We are entering an era of marketing where effectiveness will depend on creating highly personalized experiences at every touch point. To do this, marketers must have both the processes and tools needed to operationalize coherent views of prospects and ...


Hollywood Reporter

Paramount Shake-Up: Marketing Chief Josh Greenstein Exiting, Megan Colligan ...
Hollywood Reporter
Paramount worldwide marketing chief Josh Greenstein is not renewing his contract at the end of the year amid reports that he'll take a top job at Sony. Megan Colligan, who currently serves as president of domestic marketing and distribution, will take ...
Paramount Marketing Chief Josh Greenstein Moving To Sony; Megan Colligan ...Deadline.com
Paramount Marketing Chief Josh Greenstein Close to Deal At SonyVariety (blog)
Josh Greenstein Leaving Paramount for Top Marketing Job at SonyTheWrap

all 7 news articles »

Forbes

6 Marketing Challenges And The Shortcuts To Solve Them
Forbes
The dramatic change prompted Lozano to approach the manufacturers of the new technology and eventually he, and his business partner Allen Brasington, took over national and international sales and marketing of Air Scrubber Plus, launching the indoor ...


Can Nike Block Under Armour's Marketing Shot?
Wall Street Journal (blog)
Nike may have bested Under Armour in a shoe endorsement bidding war for NBA star Kevin Durant, but the marketing battle between the two companies is just tipping off. Unsurprisingly, Nike currently spends more on traditional advertising across media.

and more »

30 Minutes a Day: The Power of Daily Habits in Successful Content Marketing ...
Search Engine Watch
One of the biggest factors that drives the success of content marketing initiatives – and any entrepreneurial endeavor – is having powerful daily habits. In fact, one study found that 40 percent of all the decisions that we make are driven by habits ...
Defining Content Marketing: You Think You Know. But You Have No Idea.Business 2 Community

all 7 news articles »

Check Out the Workshop Lineup at SMX Social Media Marketing – Best Rates ...
Search Engine Land
Marketing Land's Social Media Marketing Boot Camp: The editors of Marketing Land will get you up to speed with traffic and revenue-driving tactics, and provide the context you'll need to get the most out of the SMX Social agenda. Social Content ...


Aston finally names CEO -- Nissan marketing whiz Palmer
USA TODAY
In 2013, the world's third most influential Chief Marketing Officer (after Apple and Samsung CMO's) by the CMO Influence Study, conducted by marketing firm Appinions for Forbes magazine. And he was credited with "elevating marketing to a science" as ...

and more »

Marketing Land

Content Marketing: What To Measure Beyond Sales & Leads
Marketing Land
My goal on this next project (which I'm undertaking with fellow analyst Susan Etlinger, a specialist in data and analytics) will not merely focus on how companies are measuring the most obvious content marketing goals, such as ROI, or increased sales ...


Minding the Gap Between Sales and Marketing
Business 2 Community
In my work with the lead generation company memoryBlue over the past nine months, it has become apparent to me that the gap between the marketing and sales departments of organizations is sometimes quite wide. When you work in a lead generation ...


Entrepreneur (blog)

How the Ice Bucket Challenge Exemplifies Viral-Marketing Serendipity
Entrepreneur (blog)
However, the reality is, the event was a grand slam in terms of putting a little-known disease on the map. This is the kind of viral marketing success small businesses and start-ups are always dreaming will catapult them. The lesson here is, if you are ...
Is the ALS Ice Bucket Challenge Working? Numbers Say Yes!Small Business Trends
ALS Association withdraws attempt to trademark 'ice bucket challenge'Marketing Week

all 485 news articles »
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Starting Small Business Promotional Campaigns

So you're starting a small business. You figured out what... Read More

8 Lessons in Strategic Marketing A La Daddy Daycare

I bet you thought the movie "Daddy Daycare" was a... Read More

How to Get a 100% Return on Your Marketing Investment Guaranteed!

One of the most effective ways to market your products/services... Read More

Are You Playing Checkers or Chess?

When you think about how to attract more clients for... Read More

Testing Your Way To Prosperity

I have always enjoyed talking to a Realtor friend of... Read More

How to Use Marketing Judo to Beat Big Competitors

If yours is a small business and you have big... Read More

Trade Show Marketing ? Getting Prepared for the Big Event

With the increase in number of tradeshows being held across... Read More

Marketing on a Budget

A successful marketing plan doesn't have to include an athletic... Read More

Using Demographic Data For Your Direct Mail Marketing Campaign

Targeting high potential markets with a direct mail marketing campaign... Read More

Marketing Discipline and the Joy of Success

Discipline Is Important.I recently read an article about why discipline... Read More

When You Need More Than Magic To Keep Your Marketing Going

It is easy to focus on what remains outstanding and... Read More

Marketing And Patience

"Get your positioning and your programs implemented properly, and the... Read More

The Advantages of Full Color Brochure Printing

A brochure can be a great promotional tool, whether it... Read More

Todays Definition of Marketing. Has It Changed?

With the continued proliferation of the Internet, the meaning of... Read More

Does The Market Really Want It?

At the very heart of any successful marketing strategy is... Read More

D.A.N.C.E. With Me

Recently, a client asked what he could do to help... Read More

Demographics For the Masses

Information is the lifeblood of the economy. That's especially true... Read More

Determining Visitor Types

The trade show floor is full of different types of... Read More

Free Sample Sales Letter: Example of How to Write a Persuasive Business Marketing Letter

Here is an example of a business-to-business sales letter mailed... Read More

Devious and Deceptive Packaging

Have you read anything in the news lately about childhood... Read More

Postcards Work

What's the fastest, simplest and cheapest way to promote just... Read More

High Response Marketing With Low-Cost Postcards

Postcards can drive a huge amount of traffic to your... Read More

Your Marketing Message - Could You Wring More CASH Out Of It With This Ancient Japanese Discipline?

When it comes to your marketing message, the little things... Read More

A Questionnaire for Businesses

As best you can, answer the following twenty-five questions. There's... Read More

Unique Gift Items ? 3 Creative Ideas

With promotional items there are standards: t-shirts, mugs, note cubes,... Read More