In Sickness And In Health

I recently drove by a business that had a sign out front that read "Closed due to illness". This meant that the cash flow would stop until the owner was able to return to work.Even worse, the business would not be able to generate revenue for the owner when it... Read More

Marketing on a Budget

A successful marketing plan doesn't have to include an athletic superstar, prime-time placement, state-of-the-art computer graphics or a massive budget. Being resourceful and smart can be just as effective. Business promotion doesn't have to cost a fortune. Often, it's the personal touch that seals the deal. Here are ideas... Read More

10 Powerful Marketing Tips

1. Print your best small ad on a postcard and mail it to prospects in your targeted market. People read postcards when the message is brief. A small ad on a postcard can drive a high volume of traffic to your web site and generate a flood of sales leads... Read More

Customer Lifetime Value - The Key To Maximizing Your Profits!

The greatest asset to your business is your Customer, specifically, your Customer Lifetime Value.In my many years in Sales and Marketing, I've met many CEOs and business owners who don't have much clue as to what Customer Lifetime Value is, much less its importance and the impact it has on... Read More

Write Articles WITHOUT Writing!

Face it, writing any article can be a tedious and time consuming task for a beginner or even an expert writer. Here are four ways to make writing articles a lot easier: 1) Use My Articles - You could add your own name, resource box and web site link to... Read More

Five Mistakes Absolutely Guaranteed to Drive Away Your Best Clients

We all work hard to attract even one paying client. In fact, we work hard to attract serious inquiries. Yet amazingly, many business owners seem determined to drive away business! Every example cited here is based on true, thoroughly documented experiences, with both newbie business owners and five-star marquee players.1.... Read More

Turning The Casual Scanner Into A Buyer

The world is full of scanners. Most people simply scan the page to see if anything piques their interest, rather than reading the ads, sales letters, or web copy. That's why you should ensure that your copy is scanner friendly. That means placing headlines,... Read More

Direct Mail

Do you have a website? A Web Newsletter? A mailing list of e-mail addresses for customers? Do you track and test everything? You can use the web to get sales in lots of exciting ways which are dependant on technology that's available at the time. Whether you budget is 600... Read More

Top 10 Marketing Pitfalls

Ten Marketing Pitfalls By Stuart ReidIf you want to make it BIG in Internet Marketing you need avoid some common mistakes. Here's a list of the top ten Pitfalls that catch out beginner Marketers (and many established ones too!).The problem is you don't realise you have fallen into one of... Read More

What Does It REALLY Take to Be Making 6-Figures as a Service Professional?

Over the past 30 years, I've read so much on how to makemoney that I know I can write a series of books on thetopic, books that would cut through the junk and you don'thave to buy 101 things for each area. Most of the information repeats itself -- same... Read More

In The News:


Forbes

5 Unusual Marketing Ideas for Startups
Forbes
Why waste your time with your one more marketing guide? You already know the basics. And you've probably heard the advice a million times; create a mission statement, find your audience, create awesome content and promote. While there's definitely ...


Josh Greenstein, Tony Sella Top Names In Sony Marketing …
Deadline.com
Josh Greenstein, Tony Sella Top Names In Sony Marketing Search Paramount marketing chief Josh Greenstein and former Fox marketing guru Tony Sella are two of the leading contenders Sony brass are eyeing to come into their executive ranks following ...


The Top 7 Social Media Marketing Trends Dominating 2014
Forbes
Late last year, I made some predictions for social media trends in my article, The Top 7 Social Media Marketing Trends That Will Dominate 2014. In this article, I'm going to examine where things are now that we're around the mid-way point of 2014, and ...

and more »

The Top 7 Online Marketing Trends Dominating 2014
Forbes
Late last year, I made some predictions for online marketing in 2014. If you missed that post, you can read it here. Given the clear shift toward inbound marketing methods, I considered how trends in SEO, social media, and content marketing were likely ...
Why Content and Social Media Marketing are the New SEOHuffington Post

all 5 news articles »

The Right Digital-Marketing Partner in 5 Steps
Huffington Post (blog)
Most small-medium businesses (SMBs) would rather pick potatoes than pick a digital-marketing partner. Digital marketing is filled with clutter and confusion. SMBs know digital can help but are unsure of where to start. Having a great partner helps, but ...


Forbes

Beck Gives Us A Lesson In The Arc Of Content Marketing
Forbes
With his announcement of a new recorded album covering his sheet-music album, “Song Reader,” Beck has shown us how content marketing can have an arc, a storyline – with a beginning, middle, and end – if we are bold enough to let the content go.


Reuters

Amazon Loss Widens, Marketing Costs Rise 40% and Bezos Keeps Investing
AdAge.com
While Amazon spent most of its money on acquiring products and media, it also increased its marketing budget by 40% in the second quarter, the same period that the company unveiled its first connected TV device and smartphone (and entered an ugly and ...
Amazon's losses widen as it ups marketing investmentMarketing Week

all 404 news articles »

NMHIX approves contracts for Milwaukee marketing firm, NM enrollment co.
Albuquerque Business First
​The New Mexico Health Insurance Exchange board of directors on Friday approved $8.1 million in contracts to two firms Friday, one to do marketing and public relations and the second to help sign up new members in the coming open-enrollment period.

and more »

How your marketing can succeed in the confusing new world of health care
Puget Sound Business Journal (Seattle) (blog)
Insurers must redefine their brands in terms of what individuals care about and use channels that intersect with individual consumers, such as search, social, and one-to-one marketing. They also have to be more thoughtful about the customer experience.

and more »

Bringing Order to Digital Marketing Data Chaos
ADOTAS
Obtaining a single view of the customer has been at the core of marketers' quests well before the Digital Era. The complete picture of the customer is critical to Marketing's long-term success, better personalization and segmentation. However, siloed ...

Google News
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Free Marketing Tips

Dumb Excuse #1"I'm not sure I want to invest any... Read More

Using Demographic Data For Your Direct Mail Marketing Campaign

Targeting high potential markets with a direct mail marketing campaign... Read More

Free or Not Free ? That is the Question

You may be in business for yourself or as a... Read More

Use Events to Market on the Internet

Having difficulty knowing what to offer people online? Worried that... Read More

Successful Marketing Through Seminars

One of the best ways for potential clients to find... Read More

Direct Mail Sales Letter Mistakes to Avoid

Some companies that use direct mail to sell their products... Read More

Six Essential Principles for Marketing to Women Business Owners

Marketing to women entrepreneurs is not difficult. You just have... Read More

Marketing to the Affluent - with Wine

With its association to an affluent, sophisticated lifestyle, wine can... Read More

The Marketing Secret Every Child Knows

Little Kids Ask Until They Get What They Want.Mom, Mom,... Read More

Advertising Your Private Practice: 6 Tips for Maximizing Your Results-Part 2

As discussed in part 1 of this article, "Your Private... Read More

5 Tips to Grow Your Business Globally

Entering into Global markets is a great way to organically... Read More

Marketing Brain Trust

Rest assured that no matter how smart you are, you... Read More

Utilizing Your Best Hidden Asset To Increase Sales

You probably already have in your possession one of the... Read More

Three Alternative Methods On Getting Quality Testimonials with Bonus

Here are three alternatives to increase your testimonial numbers or... Read More

The Sweet Aroma of Highly Effective Marketing

Highly effective marketing is accomplished when your marketing materials and... Read More

The Fine Art of Relationship Marketing

The buzzword these days is "relationship" marketing. Just what is... Read More

Find the Goldmine Within Your Business

Doing a current customer breakdown can help you find the... Read More

Adapting Blog Technologies To Corporate E-Newsletters

Every January, trade publications put out a list... Read More

Writing Sales Letters That Sell

The most important part of any marketing you do is... Read More

Small Business Pricing Strategies

Think the best way to get more customers is to... Read More

Promotional Lanyards to Market Your Products and Services

It has become fairly common place to see Id badges... Read More

Your Secret Marketing Weapon

As a professional service provider, you're paid for what you... Read More

Building Credibility for Your Business

Small companies that rely on business-to-business sales often find it... Read More

Trade Shows Are Not a Waste!

According to the Center for Exhibition Industry Research (the trade... Read More

Marketing On The Cheap: Join The What?

Your local Chamber of Commerce.Now before you stop reading, I... Read More