In Sickness And In Health

I recently drove by a business that had a sign out front that read "Closed due to illness". This meant that the cash flow would stop until the owner was able to return to work.Even worse, the business would not be able to generate revenue for the owner when it... Read More

Marketing on a Budget

A successful marketing plan doesn't have to include an athletic superstar, prime-time placement, state-of-the-art computer graphics or a massive budget. Being resourceful and smart can be just as effective. Business promotion doesn't have to cost a fortune. Often, it's the personal touch that seals the deal. Here are ideas... Read More

10 Powerful Marketing Tips

1. Print your best small ad on a postcard and mail it to prospects in your targeted market. People read postcards when the message is brief. A small ad on a postcard can drive a high volume of traffic to your web site and generate a flood of sales leads... Read More

Customer Lifetime Value - The Key To Maximizing Your Profits!

The greatest asset to your business is your Customer, specifically, your Customer Lifetime Value.In my many years in Sales and Marketing, I've met many CEOs and business owners who don't have much clue as to what Customer Lifetime Value is, much less its importance and the impact it has on... Read More

Write Articles WITHOUT Writing!

Face it, writing any article can be a tedious and time consuming task for a beginner or even an expert writer. Here are four ways to make writing articles a lot easier: 1) Use My Articles - You could add your own name, resource box and web site link to... Read More

Five Mistakes Absolutely Guaranteed to Drive Away Your Best Clients

We all work hard to attract even one paying client. In fact, we work hard to attract serious inquiries. Yet amazingly, many business owners seem determined to drive away business! Every example cited here is based on true, thoroughly documented experiences, with both newbie business owners and five-star marquee players.1.... Read More

Turning The Casual Scanner Into A Buyer

The world is full of scanners. Most people simply scan the page to see if anything piques their interest, rather than reading the ads, sales letters, or web copy. That's why you should ensure that your copy is scanner friendly. That means placing headlines,... Read More

Direct Mail

Do you have a website? A Web Newsletter? A mailing list of e-mail addresses for customers? Do you track and test everything? You can use the web to get sales in lots of exciting ways which are dependant on technology that's available at the time. Whether you budget is 600... Read More

Top 10 Marketing Pitfalls

Ten Marketing Pitfalls By Stuart ReidIf you want to make it BIG in Internet Marketing you need avoid some common mistakes. Here's a list of the top ten Pitfalls that catch out beginner Marketers (and many established ones too!).The problem is you don't realise you have fallen into one of... Read More

What Does It REALLY Take to Be Making 6-Figures as a Service Professional?

Over the past 30 years, I've read so much on how to makemoney that I know I can write a series of books on thetopic, books that would cut through the junk and you don'thave to buy 101 things for each area. Most of the information repeats itself -- same... Read More

In The News:


BetaBoston

HubSpot INBOUND brings more than 10000 marketing fans to Innovation District
BetaBoston
The event has a great lineup of speakers, including keynotes from Martha Stewart, Simon Sinek, and Malcolm Gladwell, and a ton of other smaller sessions led by HubSpotters, marketing industry thought leaders, and others. This year's event also joined ...
What Are the Boundaries of Inbound Marketing?Business 2 Community
9 Pieces of Wisdom to Get Your Lead Machine Running at Top SpeedEntrepreneur (blog)
Converge Consulting Partners with Hubspot to Host Higher Education Meet Up ...PR Web (press release)

all 9 news articles »

Wall Street Journal

Health-Law Advocates to Tweak ACA Marketing Campaign for the Fall
Wall Street Journal
Supporters and advocates of the Affordable Care Act say they learned lessons from last year's sign-up effort, when they persuaded a few million uninsured people to buy coverage. They plan to incorporate those lessons into the marketing campaign for the ...

and more »

Tribune Publishing Invests in a Content-Marketing Shop
AdAge.com
Marketers' increasing desire for content has led most publishers down a similar two-pronged path: Media companies including The New York Times and The Huffington Post create in-house teams, then occasionally outsource work to content marketing ...
Tribune Publishing takes stake in content marketing firm ContendCapital New York

all 8 news articles »

CMSWire

How To Solve The Disconnect Between Sales And Marketing
Forbes
I had the honor of conducting a workshop at Content Marketing World in Cleveland this past week. Joe Pulizzi and his team at Content Marketing Institute put on a wonderful event. Joe trusted my good friend and content marketing guru, Marcus Sheridan, ...
Q&A with the Master of Content Marketing World #CMWorld2014CMSWire
Our Top 16 Moments from Content Marketing World 2014Vertical Measures (blog)

all 3 news articles »

Marketing Automation 2.0: Marketing Intelligence
Forbes
Modern marketers are inundated with content about marketing automation tools that can help them generate pipeline and increase revenue. Now that Marketo, Hubspot, Eloqua, and many other platforms have become mainstream, what's next? What can ...
Breathing New Life Into Events With Marketing AutomationClickZ

all 2 news articles »

VentureBeat

Marketing Resource Management (MRM) may help campaigns bear fruit
VentureBeat
Marketing programs and campaigns are alive — anyone who has managed one knows that. Once a marketer plants the seed, a program can sprawl out with unruly verve in directions it shouldn't go. However, Marketing Resource Management (MRM) can ...


MarketingProfs.com (subscription)

Digital Innovators: Marketing Is Now Democratized Said NYU Adjunct Professor
Huffington Post
Online marketing can be a daunting task for many business owners with the constant changes to keep up with and platforms your business is supposed to be active on. It can be a full-time job to stay ahead with the latest marketing strategies that drive ...
The importance of content marketingBizcommunity.com
Don't Overlook Importance of Marketing SEOPromotion World (press release)
The Top Google Search Rank Factors in 2014MarketingProfs.com (subscription)
PR Web (press release)
all 18 news articles »

How Cultural Marketing Is Different From Consumer Insights
Huffington Post
Modern marketing efforts are mostly based on the analysis of consumer psychology and behavior. This kind of analysis has proven very effective in reaching consumers with messages about products, services and brands. However, this kind of marketing, ...

and more »

Forbes

Southwest Airlines Understands The Heart Of Marketing Is Experience
Forbes
Southwest Airlines recently launched new branding for the airline. It's snappier and more refined, yet still reflective of a colorful Southwest. One thing stands out. The heart is now more prominent in the branding. Perhaps the biggest and most unique ...


Why You Need to Ditch Marketing Formulas
Huffington Post
I've been working hands-on in marketing for more than 15 years, and have spent the majority of that working online. While social media, content marketing, traffic strategies and more have created so many more marketing opportunities for startups and ...

Google News
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