In Sickness And In Health

I recently drove by a business that had a sign out front that read "Closed due to illness". This meant that the cash flow would stop until the owner was able to return to work.Even worse, the business would not be able to generate revenue for the owner when it... Read More

Marketing on a Budget

A successful marketing plan doesn't have to include an athletic superstar, prime-time placement, state-of-the-art computer graphics or a massive budget. Being resourceful and smart can be just as effective. Business promotion doesn't have to cost a fortune. Often, it's the personal touch that seals the deal. Here are ideas... Read More

10 Powerful Marketing Tips

1. Print your best small ad on a postcard and mail it to prospects in your targeted market. People read postcards when the message is brief. A small ad on a postcard can drive a high volume of traffic to your web site and generate a flood of sales leads... Read More

Customer Lifetime Value - The Key To Maximizing Your Profits!

The greatest asset to your business is your Customer, specifically, your Customer Lifetime Value.In my many years in Sales and Marketing, I've met many CEOs and business owners who don't have much clue as to what Customer Lifetime Value is, much less its importance and the impact it has on... Read More

Write Articles WITHOUT Writing!

Face it, writing any article can be a tedious and time consuming task for a beginner or even an expert writer. Here are four ways to make writing articles a lot easier: 1) Use My Articles - You could add your own name, resource box and web site link to... Read More

Five Mistakes Absolutely Guaranteed to Drive Away Your Best Clients

We all work hard to attract even one paying client. In fact, we work hard to attract serious inquiries. Yet amazingly, many business owners seem determined to drive away business! Every example cited here is based on true, thoroughly documented experiences, with both newbie business owners and five-star marquee players.1.... Read More

Turning The Casual Scanner Into A Buyer

The world is full of scanners. Most people simply scan the page to see if anything piques their interest, rather than reading the ads, sales letters, or web copy. That's why you should ensure that your copy is scanner friendly. That means placing headlines,... Read More

Direct Mail

Do you have a website? A Web Newsletter? A mailing list of e-mail addresses for customers? Do you track and test everything? You can use the web to get sales in lots of exciting ways which are dependant on technology that's available at the time. Whether you budget is 600... Read More

Top 10 Marketing Pitfalls

Ten Marketing Pitfalls By Stuart ReidIf you want to make it BIG in Internet Marketing you need avoid some common mistakes. Here's a list of the top ten Pitfalls that catch out beginner Marketers (and many established ones too!).The problem is you don't realise you have fallen into one of... Read More

What Does It REALLY Take to Be Making 6-Figures as a Service Professional?

Over the past 30 years, I've read so much on how to makemoney that I know I can write a series of books on thetopic, books that would cut through the junk and you don'thave to buy 101 things for each area. Most of the information repeats itself -- same... Read More

In The News:


Daily News Egypt

Tribune Publishing chasing new revenue with rebuilt digital marketing team
Chicago Tribune
When industry veteran Dan Hickey joined Tribune Publishing in January to head up digital marketing services, he saw great promise in the nascent division's work, which last year included creating an online video series for Jewel-Osco and a multimedia ...
25 January was instrumental in raising awareness on digital marketing industry ...Daily News Egypt

all 5 news articles »

NFL identifies former Falcons marketing exec as noise villain
NBCSports.com
In the statement released by NFL executive vice president of football operations Troy Vincent on the Falcons losing a 2016 fifth-rounder and being fined $350,000, the league has pointed a finger at former Falcons director of event marketing Roddy White ...

and more »

Wall Street Journal (blog)

Coca-Cola Marketing Executive Wendy Clark Returns To Beverage Maker After ...
Wall Street Journal (blog)
There has been speculation Wendy Clark might not return to Coca-Cola Co. but instead continue working on Hillary Clinton's expected presidential campaign, after the senior marketing executive took a leave of absence from the beverage giant in January.
Coca-Cola takes low sugar battle to rival Pepsi with launch of Coke Life ...MuMbrella

all 49 news articles »

Rubicon Project (RUBI) Acquires Intent Marketing Tech Provider, Chango
StreetInsider.com
Rubicon Project (NYSE: RUBI) announced it has reached a definitive agreement to acquire privately held Chango Inc., which specializes in intent marketing technology. Chango is Canada's fastest-growing technology company, as recognized in 2014 by ...

and more »

Cosmopolitan.com (blog)

Get That Life: How I Started My Own Digital Marketing Business
Cosmopolitan.com (blog)
Today, Hyder is the CEO of Marketing Zen Group, and she's been recognized as a leader in digital marketing trends by Business Week, Forbes, Bloomberg, Entrepreneur, and Fast Company. She has traveled the world as a keynote speaker — leading ...

and more »

Shop Talk's Money, Marketing and Media Bootcamp | 03.27.15
News & Observer
Forum featured panels on financing a small-business, working with the media and sessions on social media and presentations from bankers, advisers, small-business owners, reporters, public relations professionals and social media and marketing experts.

and more »

CIO

Hadoop powers big data digital marketing platform
CIO
"The reason the emphasis now is on data-driven is because organizations are struggling with absolutely being overwhelmed by data," says Dale Renner, CEO and founder of data management and digital marketing software RedPoint Global and a veteran of ...
Splice Machine Partners with RedPoint Global to Deliver "Big Data" Digital ...PR Newswire (press release)
Splice Machine Partners with RedPoint Global on Big Data Digital Marketing ...Destination CRM

all 4 news articles »

Forbes

Marketing To The Ultra Affluent: 5 Essential Tips
Forbes
Forming a niche around marketing to the affluent cannot only be incredibly lucrative, but it may also be a necessity depending upon your business type. However, marketing to the affluent isn't always easy, and it's important to keep in mind that ...


inewsnetwork

Organic Food Growers Are Divided Over Need for 'Checkoff' Marketing Fee
inewsnetwork
The largest trade association for organic farmers, marketers and processors wants growers to help pay for promotional campaigns, using a decades-old funding model that paid for iconic ads like “Got Milk?” and “Beef: It's What's For Dinner.” But ...


Bloomberg

It's Like Viagra for Pharma Ads: Pfizer's $1.4 Billion Marketing Blitz
Bloomberg
“When you're in a leadership position, what advertising does is it defends your brands,” said marketing consultant Laura Ries, president of Ries & Ries, a brand strategy firm based in Atlanta. “Pfizer's raising that bar so that other players are less ...

and more »
Google News
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Is A Marketing Plan The Same Thing As A Communications Plan?

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Are You Playing Checkers or Chess?

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Who Is Your Market and Where Are They?

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Happy Hunting!

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Why Most Marketing Videos Dont Work

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How to Use Marketing Judo to Beat Big Competitors

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Get More Clients From Networking - Follow The Rules Of Dating!

If you're a business owner, you probably spend quite a... Read More

Take the Logo Litmus Test

Here is your C.I.T.T. (pronounced "kit")[Color ? Illustrate? Type ?... Read More

People Arent Interested in You or Your Company

Does your Web site talk about your company? Yes, I... Read More

Simple Marketing Strategies Versus an SEO Line of Attack!

Each and every day those of us on the Internet... Read More