In Sickness And In Health

I recently drove by a business that had a sign out front that read "Closed due to illness". This meant that the cash flow would stop until the owner was able to return to work.Even worse, the business would not be able to generate revenue for the owner when it... Read More

Marketing on a Budget

A successful marketing plan doesn't have to include an athletic superstar, prime-time placement, state-of-the-art computer graphics or a massive budget. Being resourceful and smart can be just as effective. Business promotion doesn't have to cost a fortune. Often, it's the personal touch that seals the deal. Here are ideas... Read More

10 Powerful Marketing Tips

1. Print your best small ad on a postcard and mail it to prospects in your targeted market. People read postcards when the message is brief. A small ad on a postcard can drive a high volume of traffic to your web site and generate a flood of sales leads... Read More

Customer Lifetime Value - The Key To Maximizing Your Profits!

The greatest asset to your business is your Customer, specifically, your Customer Lifetime Value.In my many years in Sales and Marketing, I've met many CEOs and business owners who don't have much clue as to what Customer Lifetime Value is, much less its importance and the impact it has on... Read More

Write Articles WITHOUT Writing!

Face it, writing any article can be a tedious and time consuming task for a beginner or even an expert writer. Here are four ways to make writing articles a lot easier: 1) Use My Articles - You could add your own name, resource box and web site link to... Read More

Five Mistakes Absolutely Guaranteed to Drive Away Your Best Clients

We all work hard to attract even one paying client. In fact, we work hard to attract serious inquiries. Yet amazingly, many business owners seem determined to drive away business! Every example cited here is based on true, thoroughly documented experiences, with both newbie business owners and five-star marquee players.1.... Read More

Turning The Casual Scanner Into A Buyer

The world is full of scanners. Most people simply scan the page to see if anything piques their interest, rather than reading the ads, sales letters, or web copy. That's why you should ensure that your copy is scanner friendly. That means placing headlines,... Read More

Direct Mail

Do you have a website? A Web Newsletter? A mailing list of e-mail addresses for customers? Do you track and test everything? You can use the web to get sales in lots of exciting ways which are dependant on technology that's available at the time. Whether you budget is Ł600... Read More

Top 10 Marketing Pitfalls

Ten Marketing Pitfalls By Stuart ReidIf you want to make it BIG in Internet Marketing you need avoid some common mistakes. Here's a list of the top ten Pitfalls that catch out beginner Marketers (and many established ones too!).The problem is you don't realise you have fallen into one of... Read More

What Does It REALLY Take to Be Making 6-Figures as a Service Professional?

Over the past 30 years, I've read so much on how to makemoney that I know I can write a series of books on thetopic, books that would cut through the junk and you don'thave to buy 101 things for each area. Most of the information repeats itself -- same... Read More

In The News:


Entrepreneur

An Effective Digital Marketing Strategy Starts With Knowing Your Customers and ...
Entrepreneur
As digital marketing continues to expand, it has become more important than ever for companies to learn how to succeed. According to a report published by Ascend2, lack of effective strategies remains the most significant obstacle to succeeding in ...

and more »

Entrepreneur

Content Marketing Strategies You Can Steal
Entrepreneur
MarketingProfs and the Content Marketing Institute wanted to find out. On Oct. 1 we released our fifth annual study, “B2B Content Marketing: 2015 Benchmarks, Budgets and Trends—North America,” looking at more than 5,000 marketers in 109 countries.
Use Content Marketing To Tell Your Story, Not Sell Your StoryBusiness 2 Community
Taylor Reaume: 7 Ways to Improve Your Content Marketing StrategyNoozhawk

all 5 news articles »

Digital Marketing Is A Great Equalizer For Startups
Forbes
Most technical entrepreneurs cringe when they finally realize that marketing is still king, despite the power of technology, and they are up against competitors who have a hundred times their spending power. Luckily, the digital revolution has been a ...


Entrepreneur

3 Reasons Why Relying on Social-Media Marketing Is a Losing Strategy
Entrepreneur
Last week Facebook made the announcement that starting in January, it will limit how many promotional posts people see on business pages. This is on top of two algorithm changes, and the organic reach has dropped to 2.71 percent. In the last year, ...
Search Marketing Specialist (SEO / PPC)Econsultancy (blog)
How Content Marketing, SEO, and Social Media Work TogetherHuffington Post
Learning SEO From Google EmployeesSearch Engine Land

all 29 news articles »

Top 7 Online Marketing Trends That Will Dominate 2015
Forbes
Changes and advancements in the digital marketing field are accelerating, and it can be hard for the casual observer to keep up. So, as we near the end of 2014, let's review the marketing trends we've seen this year, as well as what we can expect in 2015.

and more »

blogs.hbr.org (blog)

An Unlikely Marketing Lesson from Patent Lawyers
blogs.hbr.org (blog)
Lawyers may be roundly disliked in corporations because of their tendency to fixate on minute details, but every once in a while they come up with an idea that can help illuminate the big picture for everyone in the organization. The idea we're talking ...


The Guardian

Under-resourced and isolated: who would be a digital marketing manager?
The Guardian
This diversification means the digital marketing manager's work has become as complicated as the purchasing journey. Grappling with fragmented media channels and an avalanche of new data, 72% of managers feel their job has become more complex in ...


If Online Marketing Isn't One of Your Priorities, Read This
Forbes
No longer can entrepreneurs focus solely on billboards and direct mailers. In today's market, it's imperative to include online marketing as a major component of any company plan. Day-to-day operations and economics center on accessing the Internet via ...


Thunder Names Dawn Turner Director, Marketing and Brand Management
NBA.com (blog)
Oklahoma City, Tuesday, Nov. 25, 2014 – The Oklahoma City Thunder announced today that it has named veteran marketing strategist Dawn Turner as director, Marketing and Brand Management. The announcement was made by Brian Byrnes, senior vice ...


AL.com

10-sided business card wins marketing awards for Madison Industrial ...
AL.com
The City of Madison’s Industrial Development Board won three marketing awards, including “Best in Class†at the recent Southern Economic Development Council conference. The top award in the communications competition was for a 10-panel, ...

and more »
Google News
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Postcards ? Picture Perfect Promotion

There is a simple but almost mystical law which governs... Read More

How to Write Fundraising Letters That Motivate Donors To Make Donations to Your Non-Profit

Motivating strangers to give their money away is one of... Read More

PowerPositioning: WillYouAcceptThisRose.com

Positioning is a powerful concept in marketing. To illustrate, have... Read More

A Quick Guide To Finding Reciprocal Links

Trading reciprocal links is one of the best ways to... Read More

Reinventing The Wheel

Revolutionary ideas have always been the mark of mankind. It's... Read More

My Marketing Budget Is Small - How Can I Make The Most Of It?

Regardless how small or large your budget is, there are... Read More

The Advantage and Consequences of New Economy Marketing

Some of the research that has been done today gives... Read More

Writing Business Newsletters: Avoid the ?Me, Me, Me? Mistake

Effective customer newsletters find the right mix of promotional and... Read More

Spice It Up! Rib Festival Teaches Us About Product Value

The Rib America Festival is a fun filled family event... Read More

Word of Mouth Marketing

'Word of Mouth' is still one of the most effectivemarketing... Read More

Design Does Matter

The idea that good design can improve how people perceive... Read More

The Power of Thank You

Sometimes we loose site of the small things in life... Read More

Design Direct Mail Postcards Back-to-Front to Boost Response Rates

Conventional wisdom says that the front of a direct mail... Read More

Trade Shows Are Not a Waste!

According to the Center for Exhibition Industry Research (the trade... Read More

Good Marketing Pays for Itself

Most companies ask themselves this question: "How much will this... Read More

25 Ways To Get More Business

Special Requirements for Reprint: we ask only that... Read More

Service Marketing - A Relationship Building Approach

Can we imagine a place in the world today without... Read More

Did Jesus Get Killed for Practicing Interruption Marketing?

I'm reading Seth Godin's Permission Marketing and he brings up... Read More

To Swag or Not to Swag: Tip to Brand Your Tchotchkes on a Shoestring

It's interesting to see how resourceful people become when starting... Read More

Making the Intangible Real

How do you make the intangible real? How do you... Read More

Direct Mail Response Rate Boosters (12 tips and ideas)

1. Mail to a different list Your list is the... Read More

Love My Dentist

I love my dentist! When is the last time you... Read More

12 Lessons I Picked Up from Attending Seminars

So you just dropped a tidy sum to attend a... Read More

8 BIG Benefits To Selling Big Ticket Items

Ok, before we get down to the benefits of... Read More

Another Commercial? Dont Touch That Dial! Watch & Learn

When commercials come on the television do you get up... Read More