In Sickness And In Health

I recently drove by a business that had a sign out front that read "Closed due to illness". This meant that the cash flow would stop until the owner was able to return to work.Even worse, the business would not be able to generate revenue for the owner when it... Read More

Marketing on a Budget

A successful marketing plan doesn't have to include an athletic superstar, prime-time placement, state-of-the-art computer graphics or a massive budget. Being resourceful and smart can be just as effective. Business promotion doesn't have to cost a fortune. Often, it's the personal touch that seals the deal. Here are ideas... Read More

10 Powerful Marketing Tips

1. Print your best small ad on a postcard and mail it to prospects in your targeted market. People read postcards when the message is brief. A small ad on a postcard can drive a high volume of traffic to your web site and generate a flood of sales leads... Read More

Customer Lifetime Value - The Key To Maximizing Your Profits!

The greatest asset to your business is your Customer, specifically, your Customer Lifetime Value.In my many years in Sales and Marketing, I've met many CEOs and business owners who don't have much clue as to what Customer Lifetime Value is, much less its importance and the impact it has on... Read More

Write Articles WITHOUT Writing!

Face it, writing any article can be a tedious and time consuming task for a beginner or even an expert writer. Here are four ways to make writing articles a lot easier: 1) Use My Articles - You could add your own name, resource box and web site link to... Read More

Five Mistakes Absolutely Guaranteed to Drive Away Your Best Clients

We all work hard to attract even one paying client. In fact, we work hard to attract serious inquiries. Yet amazingly, many business owners seem determined to drive away business! Every example cited here is based on true, thoroughly documented experiences, with both newbie business owners and five-star marquee players.1.... Read More

Turning The Casual Scanner Into A Buyer

The world is full of scanners. Most people simply scan the page to see if anything piques their interest, rather than reading the ads, sales letters, or web copy. That's why you should ensure that your copy is scanner friendly. That means placing headlines,... Read More

Direct Mail

Do you have a website? A Web Newsletter? A mailing list of e-mail addresses for customers? Do you track and test everything? You can use the web to get sales in lots of exciting ways which are dependant on technology that's available at the time. Whether you budget is 600... Read More

Top 10 Marketing Pitfalls

Ten Marketing Pitfalls By Stuart ReidIf you want to make it BIG in Internet Marketing you need avoid some common mistakes. Here's a list of the top ten Pitfalls that catch out beginner Marketers (and many established ones too!).The problem is you don't realise you have fallen into one of... Read More

What Does It REALLY Take to Be Making 6-Figures as a Service Professional?

Over the past 30 years, I've read so much on how to makemoney that I know I can write a series of books on thetopic, books that would cut through the junk and you don'thave to buy 101 things for each area. Most of the information repeats itself -- same... Read More

In The News:


Forbes

Leave It To The Experts: Should You Outsource Your Marketing?
Forbes
I recently sat down with marketing expert Erik Huberman to discuss a developing trend for brands and services trying to grow revenues online. Erik founded the digital marketing agency Hawke Media in Santa Monica that touts itself as your “Outsourced ...


Marketing Suite For Visual Web Piqora Raises $7.7 Million Series A
TechCrunch
Piqora, a marketing platform and analytics provider for “visual” social networks like Instagram, Pinterest and Tumblr, has raised $7.7 million in Series A funding, the company is announcing today. The round was led by DFJ, and saw participation from ...
Visual Marketing Platform Piqora Raises $7.7 MillionSocial News Daily

all 3 news articles »

Marketing tech: How to make — or lose — money with marketing automation
VentureBeat
The marketing automation space is growing rapidly and will continue to do so over the next couple of years, with marketing automation vendors predicting a 60 percent increase in revenue in 2014. But are their revenues increasing quicker than your ...


The Guardian (blog)

Content marketing: take your message to the people
The Guardian (blog)
Content is being consumed on an unprecedented scale across a range of devices – making content marketing the subject of much discussion. Received wisdom holds that in a multi-channel, multi-device, always-on world, everyone is a publisher, and there ...
The Best Examples, Questions, And Guides To Find Your Social Media ...Fast Company
Top Actors in Social Media And What It Means For TV & Movie MarketingDeadline.com
The ultimate guide to marketing your brand on every social media channelPRWeek
BizReport -MarketingProfs.com (subscription) -CorpComms Magazine
all 115 news articles »

EXCHANGE: Marketing becomes important to farms
Washington Times
Marketing online and in person has become more important for small farms that do everything from sell at local farmers' markets to produce for large companies, said Atina Diffley, a Minnesota organic farmer and educator who spoke during the recent ...

and more »

NDTV

Huawei set to spend $300M on global marketing in '14
CNET
Speaking to Reuters in an interview published Wednesday, Huawei marketing vice president Shao Yang said his company "will spend $300 million on marketing" this year. That followed comments made last month by Eric Xu, Huawei's acting CEO, who said ...
China's Huawei To Spend $300 Million On Global Marketing In 2014Fox Business
Report: Huawei Will Spend $300M on Marketing BlitzWireless Week

all 53 news articles »

Fast Company

Heart Marketing: 4 Companies That Include Customers In Their Advertising
Fast Company
These customer stories come from the heart and connect with others in a way that corporate marketing departments cannot--you just can't fake sincerity. This is true heart-marketing! The four brands below show us just how to holistically involve ...


Marketing campaign urges fliers to share stories
Sioux Falls Argus Leader
Businesses today no longer can afford to ignore social media because their customers are likely to be commenting and posting things about them online, said Lorrie Thomas Ross, a national web marketing expert and author of “The 36-Hour Course to Online ...

and more »

NBC Chicago (blog)

3 Key Skills for Digital Marketing Job Seekers
NBC Chicago (blog)
If you've thought of joining the digital marketing field, you're one of many. There are a ton of people looking to break into this field everyday and competition is high. To succeed, your resume needs to say more than you love Facebook and you're on ...


The Limits of Sex-Segregated Marketing
Forbes
In a recent Slate article, my daughter describes how in 2009 she and I unsuccessfully sued McDonald's before the Connecticut Human Rights Commission for discriminating on the basis of sex in its sale of Happy Meal toys. When 11-year-old Antonia bought ...

and more »
Google News
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How To Choose a Qualitative Research Market

Qualitative research, whether individual interviews, in-homes, focus groups, ethnographies and... Read More

New Years Revolution

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Dont Advertise Your Business - Market It!

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D.A.N.C.E. With Me

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The Power Of A Story

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Effective Lead Generation

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9 Highly Effective Marketing Tips

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Creating Assets: Spark Your Thinking With These 16 Comprehensive Questions

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Dramatically Improve Your Marketing Results With These 6 Simple Steps

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Successful Surveys: 10 Tips for Better Results

Why would you use an email or online survey when... Read More

Attract More Clients by Raising Your Profile

One of the most common issues I'm asked about is... Read More

Testing Your Way To Prosperity

I have always enjoyed talking to a Realtor friend of... Read More

The Power of a Survey

How many times have you been asked to participate in... Read More

First to Market Theory

AGE OLD QUESTIONBusiness scholars throughout the planet keep asking the... Read More

Questioning the Data of Demographic Off The Shelf Marketing Products

I have been working on a direct mail campaign for... Read More

Marketing on a Budget

A successful marketing plan doesn't have to include an athletic... Read More

Unique Gift Items ? 3 Creative Ideas

With promotional items there are standards: t-shirts, mugs, note cubes,... Read More

Grow Your Business By Getting Your Customers Buying From You More Often - 35 Ideas

35 Ideas to Spark Your Creativity:There are 3 ways to... Read More

Free and Easy School Fundraisers | Elementary and High School Fund Raising Ideas

Parents are always looking for free and easy ways to... Read More

Voice Mail Can Be Your Buddy

Voice Mail is a classy name for "answer Machine". Problem... Read More

Network Your Way to Success- 12 Tips to Jumpstart Your Business

Lots of people network but few reap the rewards of... Read More

A Quick Guide To Finding Reciprocal Links

Trading reciprocal links is one of the best ways to... Read More

Loyalty Cards ? Tips To Consider Before Committing To One

Loyalty marketing has been around for as long as retailing... Read More

Networking Basics Turn Yourself Into A Profit Making Giant

I would like to introduce you to one of my... Read More

How To Recover Your Almost Customers

You'll always need to find new prospects for your business.... Read More