In Sickness And In Health

I recently drove by a business that had a sign out front that read "Closed due to illness". This meant that the cash flow would stop until the owner was able to return to work.Even worse, the business would not be able to generate revenue for the owner when it... Read More

Marketing on a Budget

A successful marketing plan doesn't have to include an athletic superstar, prime-time placement, state-of-the-art computer graphics or a massive budget. Being resourceful and smart can be just as effective. Business promotion doesn't have to cost a fortune. Often, it's the personal touch that seals the deal. Here are ideas... Read More

10 Powerful Marketing Tips

1. Print your best small ad on a postcard and mail it to prospects in your targeted market. People read postcards when the message is brief. A small ad on a postcard can drive a high volume of traffic to your web site and generate a flood of sales leads... Read More

Customer Lifetime Value - The Key To Maximizing Your Profits!

The greatest asset to your business is your Customer, specifically, your Customer Lifetime Value.In my many years in Sales and Marketing, I've met many CEOs and business owners who don't have much clue as to what Customer Lifetime Value is, much less its importance and the impact it has on... Read More

Write Articles WITHOUT Writing!

Face it, writing any article can be a tedious and time consuming task for a beginner or even an expert writer. Here are four ways to make writing articles a lot easier: 1) Use My Articles - You could add your own name, resource box and web site link to... Read More

Five Mistakes Absolutely Guaranteed to Drive Away Your Best Clients

We all work hard to attract even one paying client. In fact, we work hard to attract serious inquiries. Yet amazingly, many business owners seem determined to drive away business! Every example cited here is based on true, thoroughly documented experiences, with both newbie business owners and five-star marquee players.1.... Read More

Turning The Casual Scanner Into A Buyer

The world is full of scanners. Most people simply scan the page to see if anything piques their interest, rather than reading the ads, sales letters, or web copy. That's why you should ensure that your copy is scanner friendly. That means placing headlines,... Read More

Direct Mail

Do you have a website? A Web Newsletter? A mailing list of e-mail addresses for customers? Do you track and test everything? You can use the web to get sales in lots of exciting ways which are dependant on technology that's available at the time. Whether you budget is 600... Read More

Top 10 Marketing Pitfalls

Ten Marketing Pitfalls By Stuart ReidIf you want to make it BIG in Internet Marketing you need avoid some common mistakes. Here's a list of the top ten Pitfalls that catch out beginner Marketers (and many established ones too!).The problem is you don't realise you have fallen into one of... Read More

What Does It REALLY Take to Be Making 6-Figures as a Service Professional?

Over the past 30 years, I've read so much on how to makemoney that I know I can write a series of books on thetopic, books that would cut through the junk and you don'thave to buy 101 things for each area. Most of the information repeats itself -- same... Read More

In The News:

Kraft's New CEO Could Put Marketing Under Microscope
The surprise CEO shift at Kraft Foods Group could signal major changes at the packaged-foods marketer, possibly including less emphasis on marketing and more focus on cost cutting. The company might reduce spending on underperforming brands like ...
'Surprise CEO Change' at Kraft May Shift Focus Toward Deals and Cost-Cutting ...The Daily Meal

all 4 news articles »

Content Marketing Tools 2015: New Market Intelligence Report
Search Engine Land
Our sister site Digital Marketing Depot has just published a new Market Intelligence Report, “Content Marketing Tools 2015.” A fundamental shift in the relationship between brands and consumers is driving an equally significant change in how – and how ...
Check Out the MarTech 2015 Speakers: A Who's Who of BrandsMarketing Land

all 4 news articles »


Alcon Hires Angela and Catherine Paura as Co-Presidents of Worldwide ...
Angela and Catherine Paura have joined Alcon Entertainment as co-presidents of Worldwide Marketing, it was announced by Alcon co-founders and co-CEO's Andrew Kosove and Broderick Johnson. The sisters will report directly to Kosove and Johnson.
Alcon Taps Catherine & Angela Paura To Run Global
Catherine and Angela Paura Hired as Alcon Marketing Chiefs (EXCLUSIVE)Variety

all 4 news articles »


Oracle: Datalogix Adds to Growing Marketing Portfolio, Says CLSA
Barron's (blog)
Following the acquisitions of cloud marketing automation software vendors Eloqua in 2012 and Responsys in 2013, Oracle acquired BlueKai in February 2014, a provider of cloud marketing data management platforms. We believe the Datalogix deal will ...
Oracle buys Datalogix, beefs up digital marketing cloudZDNet
Oracle Hikes Online Marketing Cloud With Datalogix Acquisition ORCLInvestor's Business Daily
Oracle Buys Datalogix to Bolster Marketing CloudAdweek
The Drum -Bidness ETC
all 79 news articles »


Influencer Marketing Is Killing Santa
Jolly St. Nick, the rotund and red-clothed Santa character partially popularized by Coca-Cola, has traditionally been the endorsement of choice for marketing executives in the month of December. But if Mavrck, Pixlee, and other startups have their way ...

The Best and Worst of Online Marketing: 2014 Round-Up
Huffington Post Canada
2014 has seen some exciting developments in the digital marketing space. Even though it's a dynamic and fast-moving industry by its very nature, the speed at which it has evolved and the shifts that have taken place this past year are impressive ...

and more »

Clarksville Leaf Chronicle

Marketing a community has many jobs
Clarksville Leaf Chronicle
I did that for several years, then we moved here to Clarksville, my husband was stationed here at Fort Campbell, and that's when I took the position of VP of marketing and communications. I've been here going on five years now. Question: As marketing ...

Waterloo Cedar Falls Courier

Sarah Pauls: A designing woman marketing altruism
Waterloo Cedar Falls Courier
“She jumped right into the work and developed an impressive marketing strategy and branding for CHAS,” Dhanwada said. “She created a variety of exciting and award-winning print pieces to showcase all of the events and programs/majors we have in the ...

Fox Business

3 Holiday Marketing Lessons for Small Businesses
Fox Business
We are well into the holiday season, and with it has come a glut of holiday ads. And while the omnipresent holiday marketing can wear thin, I still like to take a bit of time every year to reflect on what major corporate campaigns have decided to do ... (press release) (blog)

USDA Marketing Orders Help Industries Climb to New Heights (press release) (blog)
The California Almond Marketing Order enables the Almond Board of California to conduct nutritional research about the benefits of eating almonds. Their innovative research and development projects that fuel cutting-edge marketing efforts have helped ...

Google News
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5 Ways to Market for Immediate Results

Sales are down, and I need more customers now! Sound... Read More

Loyalty Cards Systems ? Beware, Some Should Be Avoided

Recently, I discussed a loyalty card system with a vendor... Read More

After Your Postcard Mailing: Follow Up with Finesse

I've heard a lot of people lament the fact that... Read More

Top 5 Kick Butt Marketing Requirements

Cinch your success with 8-second leaders! Step into the saddle... Read More

Why Do You Need to be in the SERPS?

Why does your business need to be in the Search... Read More

Take the Logo Litmus Test

Here is your C.I.T.T. (pronounced "kit")[Color ? Illustrate? Type ?... Read More

How to Save Thousands on Your Marketing

Marketing can be expensive. It doesn't have to be, but... Read More

Top 7 Ways to Get Your Products in the Hands of Celebrities

Celebrities are the tastemakers that drive brand awareness and usage.... Read More

The Five Most Common Joint Venture Marketing Mistakes To Avoid

Joint Venture marketing has become a highly popular way for... Read More

Do You Really Need a Brochure?

The phone rings. Good news... it's a potential client. You... Read More

How Much Is Your Popcorn Worth? Powerful Lessons In Marketing & The Psychology Of Selling - Part 4

Let's continue to discuss the various marketing principles that are... Read More

To Be Successful Sell to Wants not Needs

My mother used to tell me, tongue in cheek, that... Read More

B2B Marketing Tips - Create an Interactive Online Experience for Clients

Business to business communications on the web are as stale... Read More

Ditch Coupons Before Customers Ditch You

Everyone wants to feel like they're getting a good deal.... Read More

Selling To Your Affiliates

While success with any internet marketing program falls on the... Read More

Contrarian Marketing at Benettons

Perhaps, with apologies to Dale Carnegie, we should call this... Read More

Discover the Winning Marketing Strategy Secrets of Donald Trump Apprentice Wanna-bes

The highly entertaining Donald Trump's search for an apprentice turned... Read More

Prepare Your Communications For Growth

As the American economy emerges from recession, many businesses are... Read More

Newsletters - A Great Way to Build Business Relationships

This is an excellent way to grow your business using... Read More

Top Five Tips For Designing Marketing Strategies That Get Results

"But this won't work" said Steve. "I've tried it in... Read More

Writing Business Newsletters: Avoid the ?Me, Me, Me? Mistake

Effective customer newsletters find the right mix of promotional and... Read More

Positioning For Success

According to military historian David Chandler the campaigns of Napoleon... Read More

How To Bond With Customers So That They Stay With You Longer

How many of your customers are loyal customers? More importantly... Read More

Provacative Research Works

If you want to double your business, then you need... Read More

What The Heck Is An Eponym, And What Does It Mean For Your Brand?

Today I've decided to share with you a new word... Read More