In Sickness And In Health

I recently drove by a business that had a sign out front that read "Closed due to illness". This meant that the cash flow would stop until the owner was able to return to work.Even worse, the business would not be able to generate revenue for the owner when it... Read More

Marketing on a Budget

A successful marketing plan doesn't have to include an athletic superstar, prime-time placement, state-of-the-art computer graphics or a massive budget. Being resourceful and smart can be just as effective. Business promotion doesn't have to cost a fortune. Often, it's the personal touch that seals the deal. Here are ideas... Read More

10 Powerful Marketing Tips

1. Print your best small ad on a postcard and mail it to prospects in your targeted market. People read postcards when the message is brief. A small ad on a postcard can drive a high volume of traffic to your web site and generate a flood of sales leads... Read More

Customer Lifetime Value - The Key To Maximizing Your Profits!

The greatest asset to your business is your Customer, specifically, your Customer Lifetime Value.In my many years in Sales and Marketing, I've met many CEOs and business owners who don't have much clue as to what Customer Lifetime Value is, much less its importance and the impact it has on... Read More

Write Articles WITHOUT Writing!

Face it, writing any article can be a tedious and time consuming task for a beginner or even an expert writer. Here are four ways to make writing articles a lot easier: 1) Use My Articles - You could add your own name, resource box and web site link to... Read More

Five Mistakes Absolutely Guaranteed to Drive Away Your Best Clients

We all work hard to attract even one paying client. In fact, we work hard to attract serious inquiries. Yet amazingly, many business owners seem determined to drive away business! Every example cited here is based on true, thoroughly documented experiences, with both newbie business owners and five-star marquee players.1.... Read More

Turning The Casual Scanner Into A Buyer

The world is full of scanners. Most people simply scan the page to see if anything piques their interest, rather than reading the ads, sales letters, or web copy. That's why you should ensure that your copy is scanner friendly. That means placing headlines,... Read More

Direct Mail

Do you have a website? A Web Newsletter? A mailing list of e-mail addresses for customers? Do you track and test everything? You can use the web to get sales in lots of exciting ways which are dependant on technology that's available at the time. Whether you budget is 600... Read More

Top 10 Marketing Pitfalls

Ten Marketing Pitfalls By Stuart ReidIf you want to make it BIG in Internet Marketing you need avoid some common mistakes. Here's a list of the top ten Pitfalls that catch out beginner Marketers (and many established ones too!).The problem is you don't realise you have fallen into one of... Read More

What Does It REALLY Take to Be Making 6-Figures as a Service Professional?

Over the past 30 years, I've read so much on how to makemoney that I know I can write a series of books on thetopic, books that would cut through the junk and you don'thave to buy 101 things for each area. Most of the information repeats itself -- same... Read More

In The News:


Entrepreneur

To See Results, Entrepreneurs Must Choose the Right Marketing Metrics
Entrepreneur
Many small business owners still equate “better sales” with gaining more customers and revenue. At the face of it, it seems like an easy equation, right? However, when it comes to marketing, they find it difficult to attach a significant ROI to their ...


VentureBeat

Shark Tank @ IBM: How Big Blue is reinventing its marketing cloud
VentureBeat
IBM recently started overhauling its marketing cloud presence, led by new general manager Deepak Advani, a veteran of IBM cloud roles and former Lenovo CMO. Despite very strong point solutions such as Unica, CoreMetrics, and Tealeaf, the company had ...


Forbes

The Right Way To Calculate Marketing ROI
Forbes
Today, accountability in marketing amounts to table stakes. Companies expect CMOs and other marketing leaders to provide quantifiable evidence (not squishy metrics such as views and eyeballs) that marketing investments are contributing to real business ...


Huffington Post

Hate Writing? How to Still Leverage Content Marketing
Huffington Post
Writing isn't everyone's cup of tea. If you struggle over a blog post for days, content marketing is probably equal to pulling teeth for you. Fortunately, there are different forms of content, and not all of them require writing. You may even find that ...


Entrepreneur

3 Mega Marketing Lessons From 3 Companies With Strong Brands
Entrepreneur
If there is one theme that shines through in my first marketing book, The Experience Effect, it is that “marketing is a spectator sport.” We can learn a lot from each other by observing the marketing activities of other brands and businesses. It's a ...


Fortune

Predictive marketing startup Radius raises $50 million
Fortune
Radius' software uses more than 50 billion data points, a service called the Radius Business Graph, to sort through a company's existing customer information and identifies prospects that are similar, based on criteria selected by the marketing team.
Marketing intelligence firm Radius raises another $50 millionZDNet

all 10 news articles »

Dorel hires Hamilton and LaLonde in global marketing positions
Bicycle Retailer
WILTON, Conn. (BRAIN) — Dorel Sports has appointed James Hamilton, based in the company's Frome, U.K. office, as its global marketing manager, for parts and accessories in its Cycling Sports Group. Dorel has also hired James LaLonde as global ...


VentureBeat

A decent telemarketer could outperform most marketing techs, who don't know ...
VentureBeat
Twenty years ago, when I first got into the business, a decent telemarketer could glance at that information on a glowing green screen, smile, dial, get me on the line, and convert me into cash for the brand of your choice, all in about 10 minutes ...


Entrepreneur

The Holy Grail of Startup Marketing: Search, Social and Content
Entrepreneur
Where do you start, with marketing, when you're about to launch your product or service? This is possibly the most asked question when it comes to startup marketing, and one Guy Kawasaki once famously weighed in on, saying, “Sales fixes everything.”.
What To Do When Content Marketing Fails To Improve SEO PerformanceSearch Engine Land

all 29 news articles »

Fortune

Marketo sees corporate level buy-in for marketing software
Fortune
“The kinds of things you can do when you start to coordinate across an entire organization are amazing,” Fernandez said, pointing to the blurring of once-distinct lines between business-to-business and business-to-consumer marketing programs.

Google News
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Customizing Booklets By Industry or By Company

Customizing booklets can be done by industry or by company."110... Read More

Three Alternative Methods On Getting Quality Testimonials with Bonus

Here are three alternatives to increase your testimonial numbers or... Read More

Marketing Planning - Preparation and Accountability

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Always On Stage - 3 Quick Tips for Trade Show Exhibitors

Do you feel uncomfortable when you're in the trade show... Read More

A Good Marketer: What?s the Measurement?

As a business owner, you know how valuable being good... Read More

Marketing A Misunderstood or Scary Product or Service

What do you do if your business, product or service... Read More

People Do Business with People They Like

People do business... Read More

4 Steps to Successful Offline Drawings

There are many different ways to market offline, each important... Read More

Direct Mail Leads - Brand Identity Guru

Direct mail can be one of the most effective tactics... Read More

Let It Ring

Telemarketing has its place in the marketing arsenal. But telespammers... Read More

SMS for the Estate Agent - Targeted Marketing Tool, or Legal Minefield?

Imagine having at your disposal a means to immediately inform... Read More

The 7 Commandments of Marketing

Marketing is the key to success with any business, online... Read More

2 Little Words That Work Marketing Magic

In his classic best-seller, "How To Win Friends And Influence... Read More

Postcard Mania

Will postcards be an advantage for you?The latest craze these... Read More

Five Steps to Partnering with Companies to Build Your Client Base

Wouldn't you love a simple formula for easily growing your... Read More

Beyond Fear And Greed: Emotions That Sell

Fear and Greed. The stock-in-trade of sales. Appeal to them,... Read More

Recipe for Success

Special event and a special recipe- hand it out on... Read More

The Great Direct Marketing Conundrum

Many a home business owner has spent sleepless nights thinking... Read More

Out of Sight, But Not Out of Mind

What's black and white and read all over? A newsletter... Read More

Is Most Marketing by Small Businesses KILLING THEM?

I just collected my mail. As usual, more than 80%... Read More

How to Give Your Biz a Boost with a Summer Marketing Makeover

Are you on track for hitting all your business goals... Read More

Full Color Postcard Marketing: 7 Reasons Why They?ve Become the New Direct Mail

The most crucial aspect of having a high response rate... Read More

How Nearly Going Broke Taught Me The Value Of Niche Marketing

If you want to learn how effective Niche Marketing can... Read More

Using a Contact List Profitably- Part Two

Besides a survey, your contact list can be used to... Read More

Direct Mail Response Rates Mislead if You are Careless

I could tell you that the average temperature in the... Read More