In Sickness And In Health

I recently drove by a business that had a sign out front that read "Closed due to illness". This meant that the cash flow would stop until the owner was able to return to work.Even worse, the business would not be able to generate revenue for the owner when it... Read More

Marketing on a Budget

A successful marketing plan doesn't have to include an athletic superstar, prime-time placement, state-of-the-art computer graphics or a massive budget. Being resourceful and smart can be just as effective. Business promotion doesn't have to cost a fortune. Often, it's the personal touch that seals the deal. Here are ideas... Read More

10 Powerful Marketing Tips

1. Print your best small ad on a postcard and mail it to prospects in your targeted market. People read postcards when the message is brief. A small ad on a postcard can drive a high volume of traffic to your web site and generate a flood of sales leads... Read More

Customer Lifetime Value - The Key To Maximizing Your Profits!

The greatest asset to your business is your Customer, specifically, your Customer Lifetime Value.In my many years in Sales and Marketing, I've met many CEOs and business owners who don't have much clue as to what Customer Lifetime Value is, much less its importance and the impact it has on... Read More

Write Articles WITHOUT Writing!

Face it, writing any article can be a tedious and time consuming task for a beginner or even an expert writer. Here are four ways to make writing articles a lot easier: 1) Use My Articles - You could add your own name, resource box and web site link to... Read More

Five Mistakes Absolutely Guaranteed to Drive Away Your Best Clients

We all work hard to attract even one paying client. In fact, we work hard to attract serious inquiries. Yet amazingly, many business owners seem determined to drive away business! Every example cited here is based on true, thoroughly documented experiences, with both newbie business owners and five-star marquee players.1.... Read More

Turning The Casual Scanner Into A Buyer

The world is full of scanners. Most people simply scan the page to see if anything piques their interest, rather than reading the ads, sales letters, or web copy. That's why you should ensure that your copy is scanner friendly. That means placing headlines,... Read More

Direct Mail

Do you have a website? A Web Newsletter? A mailing list of e-mail addresses for customers? Do you track and test everything? You can use the web to get sales in lots of exciting ways which are dependant on technology that's available at the time. Whether you budget is Ł600... Read More

Top 10 Marketing Pitfalls

Ten Marketing Pitfalls By Stuart ReidIf you want to make it BIG in Internet Marketing you need avoid some common mistakes. Here's a list of the top ten Pitfalls that catch out beginner Marketers (and many established ones too!).The problem is you don't realise you have fallen into one of... Read More

What Does It REALLY Take to Be Making 6-Figures as a Service Professional?

Over the past 30 years, I've read so much on how to makemoney that I know I can write a series of books on thetopic, books that would cut through the junk and you don'thave to buy 101 things for each area. Most of the information repeats itself -- same... Read More

In The News:


blogs.hbr.org (blog)

Comparing the ROI of Content Marketing and Native Advertising
blogs.hbr.org (blog)
Many companies today rely on content marketing and native advertising to gain visibility for their brand — after all, 70% of people say they'd rather learn about products through content rather than through traditional advertising. But is either ...


How Agencies Must Adapt As CMOs Take Many Marketing Endeavors In-House
Forbes
While in-house marketing and advertising teams sometimes look to outside agencies for inventive and novel ideas – as well as those talented at conjuring up marketing experiences that deliver a potent wow factor –what in-house teams are looking for is ...


Forbes

The 3 Key Considerations For CMOs When It Comes To Mobile Marketing
Forbes
The guide touches on 3 key considerations for CMOs to think about when it comes to mobile marketing and includes a section for each consideration as to what may be holding them back from implementing each and a solution to overcome any concerns.


WHIO

Victoria Theatre uses digital marketing for successful ticket sales
WHIO
"Wicked has a nearly $10 million economic impact on the Miami Valley," said Sue Stevens, vice president of marketing and communications for Victoria Theatre Association (VTA). "Each time a Broadway show of this magnitude comes to Dayton, restaurants ...


VentureBeat

AVARI launches predictive email marketing solution marketers can actually use
VentureBeat
Earlier this week, Berlin-based AVARI launched a new technology that allows marketers to use predictive learning to send personalized email campaigns. We've researched and spoken at length on the email marketing landscape and the neighboring ...


Shreveport Times

Seminar will focus on email marketing
Shreveport Times
The Shreveport-Bossier Attractions Association and the Shreveport-Bossier Convention and Tourist Bureau will host its next quarterly seminar, "Email Marketing 101 – Using Creativity to Motivate Your Customers to Act" from 9 a.m. to 1 p.m. July 20 at ...

and more »

The Guardian

Brand marketers need a new perspective on digital marketing
The Guardian
In my job, I get to take part in a large number of brand marketing workshops and hear all sorts of creative approaches to tackling business challenges. A big challenge and opportunity facing the media industry is mastering how we plan and deliver ...


Meet the Marvel Marketing Team That's Customizing Captain America and ...
Wall Street Journal (blog)
A marketer trying to reach a particularly tough-to-find demographic or maybe looking to reinvent its image can turn to an agency, a public-relations firm or a consulting group for help. Or they can just hire Captain America and Spider-Man. Marvel ...

and more »

The High Stakes Of Craft Beer Marketing
Forbes
“Going over-board on push marketing will not work with this consumer,” says Heather Dueitt, Marketing Manager at Coronado, California's Coronado Brewing Company. “Bringing the consumers into your marketing and making them feel like they are ...


Deadline

FX Networks Ups Five In Marketing, TV One & Univision Add To Exec Ranks
Deadline
FX Networks has promoted five senior marketing executives to EVP and SVP positions. Sally Daws has been upped to EVP, Marketing and Digital Media, and John Varvi has been named EVP, On-Air Promotions. In addition, Todd Heughens has been ...

and more »
Google News
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CRM Star Wars: When Marketing is from Venus and IT is from Mars

Inherent tensions exist between marketing and IT. This is often... Read More

A Pass / Fail Test for Any New Market

If you are considering entering a new target market, with... Read More

Profitable Marketing Programs (Part 1)

Deciding whether a particular marketing program is profitable to your... Read More

Using Business Cards as Invitations

Business card size works well for invitations to special events.What... Read More

Mortgage Broker Marketing - Sell Problems, Not Solutions

Are your marketing messages to Realtors® guilty of these promises?-... Read More

The Building Blocks to Effective Marketing

The Building Blocks to Successful MarketingIt's More than Sales and... Read More

Marketing Strategy and Template for Independent Professionals

Having a marketing strategy and marketing approach is very important.... Read More

25 Ways To Make Your Next Direct Mail Campaign Work

This list contains 25 powerful strategies to improve your direct... Read More

Small Business Marketing; Abstract Philosophical Discussion

Our bodies work like our small businesses. They work best... Read More

Lessons From a Six Year Old

My 6 year old daughter Emily knows exactly what she... Read More

10 Simple Ways to Boost Your Sales IMMIDIATELY!

Alright you've got yourself a nice website with a great... Read More

Niche with Passion and Reap Your Financial Rewards

One of the keys to creating a successful business is... Read More

Successful Non-for-Profit Fundraising Letters Share Eight Qualities

You'll be encouraged to know that the art of writing... Read More

7 Tips for Successful Postcard Marketing

Simple low-cost postcards have become a valuable business tool for... Read More

How To Use Humor Successfully In Your Business Communications

For generations people have been saying that laughter is good... Read More

Winning At Business With Your Marketing Game Plan

Stuart from Colorado had talked to a number of marketing... Read More

Ten Tips for Creating a Winning Proposal ? Part 1

If you want your business to grow and attract new... Read More

How To Create Urgency So People Buy Now

..products or services now. They may not revisit your web... Read More

A Simplified Marketing Plan that Works!

When I started my first business in 1981, I researched... Read More

Small Business Marketing Tip - Get Attention and Be Remembered

We live in a world of noise ? not just... Read More

Optimizing Your Email Marketing

Email CampaignsEmail marketing can be a tremendously valuable tool for... Read More

Market Research ? How Good is the Data?

"Make money for taking surveys"," Cash for your opinion", "Make... Read More

Smart Ways To Rocket Launch Your Profits

If you really want to pull more profits from your... Read More

Top 10 Ways to Create and Manage Opportunity

Most of us are used to the concepts of risk... Read More

Is Your Company A Member Of The Community?

One particularly hot south Texas day, I was making a... Read More