In Sickness And In Health

I recently drove by a business that had a sign out front that read "Closed due to illness". This meant that the cash flow would stop until the owner was able to return to work.Even worse, the business would not be able to generate revenue for the owner when it... Read More

Marketing on a Budget

A successful marketing plan doesn't have to include an athletic superstar, prime-time placement, state-of-the-art computer graphics or a massive budget. Being resourceful and smart can be just as effective. Business promotion doesn't have to cost a fortune. Often, it's the personal touch that seals the deal. Here are ideas... Read More

10 Powerful Marketing Tips

1. Print your best small ad on a postcard and mail it to prospects in your targeted market. People read postcards when the message is brief. A small ad on a postcard can drive a high volume of traffic to your web site and generate a flood of sales leads... Read More

Customer Lifetime Value - The Key To Maximizing Your Profits!

The greatest asset to your business is your Customer, specifically, your Customer Lifetime Value.In my many years in Sales and Marketing, I've met many CEOs and business owners who don't have much clue as to what Customer Lifetime Value is, much less its importance and the impact it has on... Read More

Write Articles WITHOUT Writing!

Face it, writing any article can be a tedious and time consuming task for a beginner or even an expert writer. Here are four ways to make writing articles a lot easier: 1) Use My Articles - You could add your own name, resource box and web site link to... Read More

Five Mistakes Absolutely Guaranteed to Drive Away Your Best Clients

We all work hard to attract even one paying client. In fact, we work hard to attract serious inquiries. Yet amazingly, many business owners seem determined to drive away business! Every example cited here is based on true, thoroughly documented experiences, with both newbie business owners and five-star marquee players.1.... Read More

Turning The Casual Scanner Into A Buyer

The world is full of scanners. Most people simply scan the page to see if anything piques their interest, rather than reading the ads, sales letters, or web copy. That's why you should ensure that your copy is scanner friendly. That means placing headlines,... Read More

Direct Mail

Do you have a website? A Web Newsletter? A mailing list of e-mail addresses for customers? Do you track and test everything? You can use the web to get sales in lots of exciting ways which are dependant on technology that's available at the time. Whether you budget is 600... Read More

Top 10 Marketing Pitfalls

Ten Marketing Pitfalls By Stuart ReidIf you want to make it BIG in Internet Marketing you need avoid some common mistakes. Here's a list of the top ten Pitfalls that catch out beginner Marketers (and many established ones too!).The problem is you don't realise you have fallen into one of... Read More

What Does It REALLY Take to Be Making 6-Figures as a Service Professional?

Over the past 30 years, I've read so much on how to makemoney that I know I can write a series of books on thetopic, books that would cut through the junk and you don'thave to buy 101 things for each area. Most of the information repeats itself -- same... Read More

In The News:


NPR

Kennedy: Are We Ready For Big Tobacco-Style Marketing For Marijuana?
NPR
In 1999, the year after a massive legal settlement that restricted certain forms of advertising, the major cigarette companies spent a record $8.4 billion on marketing. In 2011, that number reached $8.8 billion, according to the Campaign for Tobacco ...

and more »

The challenges of marketing a high-priced product (and how to overcome them)
The Next Web
Businesses make a killing selling products that rarely cost more than a hundred dollars. Take Warby Parker and H&M, for instance. It's hard not to smile at the prices; it's easy to swipe your credit card too. For companies that offer single items worth ...


Fox News

World Series' #ChevyGuy an internet, marketing hit
Fox News
Last night while presenting World Series MVP Madison Baumgarner with a brand new Chevrolet Colorado pickup to go along with his trophy, regional zone manager Rikk Wilde looked a little out of his element, and stumbled through his speech.
'Chevy Guy' Becomes Part of GM's Official Marketing StuffBusinessweek
How Chevy Guy's Bumbling World Series Presentation Became A Godsend For ...SportsGrid
Chevrolet turns World Series flub into marketing gold [video]WorldCarFans.com
Business Insider
all 417 news articles »

SportingNews.com

Memphis a study in business of marketing college athletics
SportingNews.com
When your job is largely dependent on the success (or lack thereof) of student-athletes aged 18-22, things can often get very stressful. College football, aside from the well-known dynasties at the top, sees teams and programs fluctuate through good ...

and more »

4 Ways to Revamp Your Marketing to Mesmerize the Crowd
Entrepreneur
Whether a company is well established or in its infancy, the owner is likely eager to gain exposure and customers. While many marketing channels hold the promise of bringing eyeballs to a product or service, it's crucial to figure out how to tailor a ...


Content Marketing Is Dead
hypebot.com
Content marketing is dead. or perhaps I should say, it makes me feel dead. whether you realize or not, it probably makes you feel quite empty and lifeless too. i've grown to have a serious disdain for the word 'content', when associated with creative ...


Put the “and” Back in “Sales and Marketing”
blogs.hbr.org (blog)
Nowhere else in the executive suite of a typical corporation are two functions as closely intertwined as sales and marketing. Yet for all the shared responsibility, the marketing and sales relationship has often been a contentious and lopsided one ...

and more »

Arizona State University

Fast food marketing for children disproportionately targets certain communities
Arizona State University
A newly published research study examining only marketing directed at children on the interior and exterior of fast food restaurants has found that black, as well as middle-income communities and rural areas, are disproportionately exposed to such ...


Feature-Hungry Netflix Courts Weinstein Marketing Head Stephen Bruno
Deadline.com
EXCLUSIVE: Stephen Bruno, the well-regarded head of marketing for The Weinstein Company, has been offered a lucrative position to take a leadership post in marketing at Netflix. It comes at a time when the subscription service's commitment to original ...

and more »

Salesforce's Reinvention As A Marketing Behemoth
TechCrunch (blog)
Editor's note: Serge Salager was formerly CEO of OneMove Technologies and a marketing manager at Affinnova and Procter & Gamble. Everyone has noticed Salesforce.com's new website, unveiled at its Dreamforce event last week, and logo, which is in ...

and more »
Google News
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How Much Is Your Popcorn Worth? Powerful Lessons In Marketing & The Psychology Of Selling - Part 2

NB: You can read part one here: ... Read More

Meaning and Marketing - The Eye of the Storm

It's 1954. Yes, Mrs. Patricia Smith has been a good... Read More

Why Pay for Online Press Release Distribution?

We've all heard that "free advice is worth what you... Read More

Preventive Marketing Offers Small-Mid Sized Business Owners An Ideal Way To Maximize Their Results

As the owner of a creative services boutique - I... Read More

There?s More to Marketing ROI (return on investment) Than Meets the Eye

All too often people look at marketing ROI in terms... Read More

You?re In Charge. Now What?

For years now, you have been waiting patiently for that... Read More

Youre Halfway There!...Or Not Part 2

Now that you have had a chance to create a... Read More

Spice It Up! Rib Festival Teaches Us About Product Value

The Rib America Festival is a fun filled family event... Read More

To All Internet Marketers - How To Get My Business?

More and more people are realizing that the Internet offers... Read More

Niches - The Path to More Profits

Hey, as business owners we CAN'T be all things for... Read More

How to Save Time and Achieve More by Creating High-Leverage Marketing Assets

The single biggest, non-renewable asset you have is your time.... Read More

Client or Customer? There Really Is A Difference

Some people use the words "client" and "customer" interchangeably or... Read More

Pamphlets and the Money They?ll Put in Your Pocket

People are making a fortune on pamphlets. If you go... Read More

Is Your Company A Member Of The Community?

One particularly hot south Texas day, I was making a... Read More

Marketing Miracles - Do They Just Happen?

A simple answer to that is: Yes, Marketing Miracles happen!... Read More

Why Instant Gratification Marketing Condemns Businesses To Losing 90% Of Their Potential Customers

Most businesses target only people "ready-to-buy". These hot prospects are... Read More

Using Alternative Media to Generate More Customers

Last week I received a very nice thank you gift... Read More

Mail Can Make You Money

Are you still waiting for business to turn around before... Read More

15 Ways to Promote eLearning Programs

Pre-note: In this article, teleclass is an example used to... Read More

After The Mailing Is Done, What Happens Next?

If you're doing any sort of marketing effort, whether it's... Read More

Census Data Mapping for Small Business

When studying the demographics of an area for a business... Read More

Creative Online Marketing For Salespeople and Business Professionals

New to a sales career? Want to market yourself but... Read More

Know Thy Competition

BREAK FROM HO-HUM MARKETING ? IT'S TOO BORING! Once you... Read More

Test Marketing--How to Increase Your Direct Mail Marketing Response by Using the Internet to Test

I've discovered a really fantastic way to discover what works... Read More

The M-Word

It was a real eye-opener to hear the perceptions people... Read More