In Sickness And In Health

I recently drove by a business that had a sign out front that read "Closed due to illness". This meant that the cash flow would stop until the owner was able to return to work.Even worse, the business would not be able to generate revenue for the owner when it... Read More

Marketing on a Budget

A successful marketing plan doesn't have to include an athletic superstar, prime-time placement, state-of-the-art computer graphics or a massive budget. Being resourceful and smart can be just as effective. Business promotion doesn't have to cost a fortune. Often, it's the personal touch that seals the deal. Here are ideas... Read More

10 Powerful Marketing Tips

1. Print your best small ad on a postcard and mail it to prospects in your targeted market. People read postcards when the message is brief. A small ad on a postcard can drive a high volume of traffic to your web site and generate a flood of sales leads... Read More

Customer Lifetime Value - The Key To Maximizing Your Profits!

The greatest asset to your business is your Customer, specifically, your Customer Lifetime Value.In my many years in Sales and Marketing, I've met many CEOs and business owners who don't have much clue as to what Customer Lifetime Value is, much less its importance and the impact it has on... Read More

Write Articles WITHOUT Writing!

Face it, writing any article can be a tedious and time consuming task for a beginner or even an expert writer. Here are four ways to make writing articles a lot easier: 1) Use My Articles - You could add your own name, resource box and web site link to... Read More

Five Mistakes Absolutely Guaranteed to Drive Away Your Best Clients

We all work hard to attract even one paying client. In fact, we work hard to attract serious inquiries. Yet amazingly, many business owners seem determined to drive away business! Every example cited here is based on true, thoroughly documented experiences, with both newbie business owners and five-star marquee players.1.... Read More

Turning The Casual Scanner Into A Buyer

The world is full of scanners. Most people simply scan the page to see if anything piques their interest, rather than reading the ads, sales letters, or web copy. That's why you should ensure that your copy is scanner friendly. That means placing headlines,... Read More

Direct Mail

Do you have a website? A Web Newsletter? A mailing list of e-mail addresses for customers? Do you track and test everything? You can use the web to get sales in lots of exciting ways which are dependant on technology that's available at the time. Whether you budget is 600... Read More

Top 10 Marketing Pitfalls

Ten Marketing Pitfalls By Stuart ReidIf you want to make it BIG in Internet Marketing you need avoid some common mistakes. Here's a list of the top ten Pitfalls that catch out beginner Marketers (and many established ones too!).The problem is you don't realise you have fallen into one of... Read More

What Does It REALLY Take to Be Making 6-Figures as a Service Professional?

Over the past 30 years, I've read so much on how to makemoney that I know I can write a series of books on thetopic, books that would cut through the junk and you don'thave to buy 101 things for each area. Most of the information repeats itself -- same... Read More

In The News:


For marketing software firms, a white-knuckle ride (and bare-knuckle brawl)
Fortune
As a result, it's more important than ever for marketers to influence potential customers at the dawn of the sales cycle, without being too obvious. That new reality is galvanizing interest in marketing automation software that personalizes messages on ...
Silverpop: IBM Marketing Portfolio Gets PersonalTop Tech News

all 4 news articles »

The Droid Guy

HTC taps ex-Samsung exec for marketing muscle
CNET
HTC could use the help in the marketing department, as the company continues to struggle with shrinking market share and operating losses as it consistently gets overshadowed by larger rivals Samsung and Apple. The original HTC One was largely ignored ...
HTC Hires Former Samsung Marketing ChiefWall Street Journal
HTC Hired One Of The Marketing Guys Responsible For Making Samsung A Big ...Business Insider
HTC hires marketing exec who led Samsung to smartphone dominanceEngadget
VentureBeat -Digital Trends -Mashable
all 77 news articles »

Forbes

Applying Agile Methodology To Marketing Can Pay Dividends: Survey
Forbes
Marketing strategy consultancy CMG Partners today releases the results of its sixth-annual CMO's Agenda, “The Agile Advantage,” a qualitative survey assessing the role and responsibilities of the chief marketer. CMG Partners conducted interviews with ...


Hollywood Reporter

Nancy Kirkpatrick Out as Lionsgate, Summit Merge Marketing Operations
Variety
Lionsgate and Summit have merged their marketing divisions into one entity, it was announced Thursday, forcing the ouster of longtime Summit marketing exec Nancy Kirkpatrick, who oversaw the “Twilight” and “Divergent” campaigns at the company.
Lionsgate And Summit Combining Film Marketing Teams; Summit's Nancy ...Deadline.com
After Tension, Lions Gate Consolidates Its Movie MarketingNew York Times
Lionsgate-Summit Shake-up: Marketing Chief Nancy Kirkpatrick to ExitHollywood Reporter
Los Angeles Times -The Drum -StreetInsider.com (subscription)
all 17 news articles »

The Finish Line For Digital Marketing Does Not Exist
Forbes
Last weekend I was bobbing up and down in reasonably rough surf at the South Beach Triathlon in Miami Beach. Don't ask me how I did (or didn't) do in that race, but in the days after it a few things struck me as educational in ways that my middle-aged ...


The Guardian

Surge in British companies' marketing spend points to economic recovery
The Guardian
The survey measures the strength of the media market by subtracting the percentage of marketers reporting a decrease from those reporting an increase. During the full financial year to April, a net 17% of marketing executives reported an increase ...


Affiliate Marketing Turns 20: Myths, Milestones & Momentum
Marketing Land
Myth #2: Affiliate Marketing Is A Dark Art. Some questionable behavior, especially in the go-go 1990s, cast a shadow on affiliate marketing. Over the years, however, the industry has banded together to expose bad behavior and weed out unsavory affiliates.


Inside the Millennial Mind: The Do's & Don'ts of Marketing to this Powerful ...
Forbes
It's because we're all fascinated with them – news coverage, political campaigns, and of course, marketers trying to figure out how to reach them. But beyond their size, what is it about this generation that has everyone so captivated? It's their ...

and more »

New York Times (blog)

Bits | Samsung Executive Says Marketing Drove Phone Sales to No. 1
New York Times (blog)
Todd Pendleton, the chief marketing officer for Samsung's American division, testified that when he joined Samsung in 2011, he was not even aware the company made smartphones. And that, he said, demonstrated that the company had a branding problem.
Samsung's marketing blitz vs. Apple: Effective, but big data would helpZDNet
Samsung execs deny copying Apple design, attribute smartphone success to ...Apple Insider
Samsung points to marketing, not copying, as reason for smartphone turnaroundFierceWireless
BGR
all 271 news articles »

Infographic: Marketers Lose Sight of the (Money)ball
Direct Marketing News
Return on investment (ROI) settles the score in marketing. If it's high, the marketing department has hit a grand slam; if it's low, the team struck out. Yet, many marketers don't know how to cover their bases and track this metric. According to data ...

Google News
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Trade Show Marketing ? Getting Prepared for the Big Event

With the increase in number of tradeshows being held across... Read More

How To Create Urgency So People Buy Now

..products or services now. They may not revisit your web... Read More

Devious and Deceptive Packaging

Have you read anything in the news lately about childhood... Read More

Planning Your Postcard Marketing Campaign

Before you create your postcard, do a little planning. Ask... Read More

Packaging Trends You Cannot Overlook (Part #2)

Part #26) Food safety is becoming paramount.What this means to... Read More

12 Lessons I Picked Up from Attending Seminars

So you just dropped a tidy sum to attend a... Read More

How to Run a Successful News Release Program

Marketing public relations gives you cost effective ways to reach... Read More

Writing Marketing Copy That Sells

When your prospects see your marketing materials, your brochure, your... Read More

Marketing Without Ego

Our ego can get in the way of marketing our... Read More

Direct Marketing: Overlooked, Underappreciated, and Unstoppable

Every business needs customers, but more importantly every business needs... Read More

Viral Marketing

Viral marketing involves the use of surf-exchanges, and if you... Read More

Private Practice Marketing: A Soaking Wet Marketing Marvel

Last week I took our two boys on an all... Read More

Sell Your Name, Not Your Product

Do you know what the majority of people sell? I... Read More

15-Minute Marketing: Lots of Results in Little Time

Do you think you don't have enough time to market?... Read More

Integrity and Marketing - Finding the Right Balance

When marketing themselves to leads and prospects there are five... Read More

Why Your Business Need a Website

Web Presence gives your business a distince edge over your... Read More

Direct Mail Response Rates Soar With Dimensional Mailers in Business-to-Business Lead Generation

The toughest job you face as a B2B direct marketer... Read More

Marketing Strategy 101: 10 Marketing Strategies I Learnt From My Oral Surgeon

This is how the conversation went on my follow-up visit... Read More

Polishing Your Translation Style - Marketing Your Services

You have read part 1 & 2 of this article... Read More

Money-Makers Secrets to Renting Profitable Mailing Lists

As an entrepreneur involved in selling and/or promotion... Read More

50 Benefits Of Joint Venture Marketing

What Is A Joint Venture?A joint venture is an agreement... Read More

Hello, My Name Is . . . What Your Name Tag Says About You

When you attend networking functions, what kind of name tag... Read More

Trade Show Promotions That Are Memorable

If you have been to expos and trade shows as... Read More

Marketing Apathy Solutions: 10 Solutions for Overcoming Apathy Beginning Today

Are you suffering from feelings of indifference or a lack... Read More

The Power of because...

"Do it!", "Do it now!", or "Do it because..."Which of... Read More