In Sickness And In Health

I recently drove by a business that had a sign out front that read "Closed due to illness". This meant that the cash flow would stop until the owner was able to return to work.Even worse, the business would not be able to generate revenue for the owner when it... Read More

Marketing on a Budget

A successful marketing plan doesn't have to include an athletic superstar, prime-time placement, state-of-the-art computer graphics or a massive budget. Being resourceful and smart can be just as effective. Business promotion doesn't have to cost a fortune. Often, it's the personal touch that seals the deal. Here are ideas... Read More

10 Powerful Marketing Tips

1. Print your best small ad on a postcard and mail it to prospects in your targeted market. People read postcards when the message is brief. A small ad on a postcard can drive a high volume of traffic to your web site and generate a flood of sales leads... Read More

Customer Lifetime Value - The Key To Maximizing Your Profits!

The greatest asset to your business is your Customer, specifically, your Customer Lifetime Value.In my many years in Sales and Marketing, I've met many CEOs and business owners who don't have much clue as to what Customer Lifetime Value is, much less its importance and the impact it has on... Read More

Write Articles WITHOUT Writing!

Face it, writing any article can be a tedious and time consuming task for a beginner or even an expert writer. Here are four ways to make writing articles a lot easier: 1) Use My Articles - You could add your own name, resource box and web site link to... Read More

Five Mistakes Absolutely Guaranteed to Drive Away Your Best Clients

We all work hard to attract even one paying client. In fact, we work hard to attract serious inquiries. Yet amazingly, many business owners seem determined to drive away business! Every example cited here is based on true, thoroughly documented experiences, with both newbie business owners and five-star marquee players.1.... Read More

Turning The Casual Scanner Into A Buyer

The world is full of scanners. Most people simply scan the page to see if anything piques their interest, rather than reading the ads, sales letters, or web copy. That's why you should ensure that your copy is scanner friendly. That means placing headlines,... Read More

Direct Mail

Do you have a website? A Web Newsletter? A mailing list of e-mail addresses for customers? Do you track and test everything? You can use the web to get sales in lots of exciting ways which are dependant on technology that's available at the time. Whether you budget is 600... Read More

Top 10 Marketing Pitfalls

Ten Marketing Pitfalls By Stuart ReidIf you want to make it BIG in Internet Marketing you need avoid some common mistakes. Here's a list of the top ten Pitfalls that catch out beginner Marketers (and many established ones too!).The problem is you don't realise you have fallen into one of... Read More

What Does It REALLY Take to Be Making 6-Figures as a Service Professional?

Over the past 30 years, I've read so much on how to makemoney that I know I can write a series of books on thetopic, books that would cut through the junk and you don'thave to buy 101 things for each area. Most of the information repeats itself -- same... Read More

In The News:


PR Newswire (press release)

5 Mistakes You're Making With Your Content Marketing Strategy
Forbes
In the grand scheme of things, content marketing is still a relatively new concept. The general idea behind it is easy to understand: you create valuable content that attracts attention, builds buzz, and establishes trust. However, as with anything new ...
8 Content Marketing Trends to Watch Out for in 2015 (Infographic)Business 2 Community
Small Businesses Embrace Social Media In Their Content MarketingPR Newswire (press release)
What Is Innovation in Content Marketing? 4 Steps to Finding the AnswerThe Content Standard by Skyword (blog)

all 8 news articles »

Entrepreneur

3 Short Books to Read to Maximize Your Productivity and Marketing
Entrepreneur
Compiled from a series of popular blog posts, the 80-page book is a short compendium of the latest thinking (with examples) about what great marketing is in a digital age. The ideas about marketing strategy, context and storytelling are as relevant ...


VentureBeat

How Adobe is embedding its marketing cloud into thousands of mobile apps ...
VentureBeat
Mobile marketing automation is the new new marketing tech that helps mobile publishers engage and monetize users in a very fine-grained manner, right down to the individual level. According to our recently released mobile marketing automation report, ...


Study: 80% of Companies Will Increase Digital Marketing Budgets
AdAge.com
As digital marketing becomes increasingly important to business strategies, 80% of companies plan to increase their digital marketing budgets over the next 12 to 18 months, according to a study released Tuesday by Mondo. The study, "The Future of ...


12 Trends Search Marketers Can't Ignore in Content Marketing
Search Engine Watch
1. Businesses That Embrace Content Marketing Will Improve Their Search Engine Ranking. Businesses that embrace content marketing will be more likely to rank higher in the search engines. As content marketing and search engine optimization (SEO) come ...


Triple Pundit (blog)

The Key to Marketing Sustainability: Make It Sexy
Triple Pundit (blog)
Not underwear-model sexy, but magnetically attractive. At Thinkshift, we've been working on cracking the code for sexy sustainability marketing — the DNA of an “I want that” or “I want to do that” reaction. We're calling it (provisionally) the HELIX ...


Part II: 'Behind the Curtain' B2C Marketing Trends for 2015
Forbes
In my last post we discussed the growing role of technology in marketing and its impact on the B2C marketing back-office. Now, I want to dive into the four remaining, more general B2C marketing tends CEB is seeing for 2015. 5. Marketing functions ...


VentureBeat

Marketers: Think tech has changed your job already? Brace yourself
VentureBeat
Three out of four marketers think significant and “dramatic” change is coming to their professions, according to a 478-person marketing executive study conducted for Marketo. And that's after they're already reeling from change. “Marketing has changed ...
CMOs Say They Want to Beef Up Digital Engagement, Marketing Operations ...Wall Street Journal (blog)
Marketers Must, and Will, Invest In Marketing, Data ExpertiseMediaPost Communications
Study: CMOs Rank Social Marketing Top Marketing Technology Investment In ...Marketing Land
The Australian -CNNMoney -PerformanceIN
all 10 news articles »

How Growth Hacking Is Redefining Marketing
Entrepreneur
Over the years, marketing has been defined and redefined numerous times and in many different ways. At its core, however, marketing remains simply lead generation. Regardless of what you are marketing, or how you're marketing it, the goal is to drive ...


A Guide To The Marketing Types You Can Expect To See At The Super Bowl
Forbes
We're less than a week away from the biggest sporting, advertising, marketing and media event of the year. With all eyes on Phoenix (and Scottsdale), here's a quick summary of who you can expect to see in the days leading up to the Super Bowl.

Google News
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Good Marketing is Like a Bad Habit

You know those bad habits we get. Like raiding the... Read More

10 steps to promote your business

1) Word of mouth is the most cost-effective, powerful form... Read More

Top Five 2004 Required Marketing Tips Needed to Succeed

When marketing your practice, as well as designing yourbrochure, web... Read More

Creating Assets: Spark Your Thinking With These 16 Comprehensive Questions

Here are some questions to get your thoughts and cash... Read More

How to Turn Your Promotional Products Expense Into a Profit Center

If you use promotional products you probably already know the... Read More

Do You Get Attention With Your 30-Second Introduction?

I went to a networking event the other day where... Read More

Meaning and Marketing - The Hurricane

I step outside my back door and look at some... Read More

The Lone Wolf is Blind

When Advertising, it's not always better to be the lone... Read More

Three Simple Ideas That Increase Profit? FAST!

Are you spending more time trying to get new clients... Read More

Ten Tips for Creating a Winning Proposal ? Part 2

Part 1 of this series described five critical components for... Read More

The Most Powerful Marketing Weapon Ever Invented

It was probably first discovered out there in the caves... Read More

Trade Show Videos Need to be Planned

A few months ago, we attended the recent Austech 2005... Read More

Feature Your Benefits

Sales Copy? eventually every small business owner must consider what... Read More

Private Practice Marketing: 3 More Secrets I Wish I Knew When I First Started Out

Secret #4 - Get very comfortable asking for paymentOne of... Read More

Marketing in Business and Commerce in the New Consciousness

The point is what you give to another you give... Read More

How to Tie a Tie and How To Kiss - What Do They Have In Common?

How to Tie a Tie and How To Kiss -... Read More

Sponsorship: A Key to Powerful Marketing

Sponsorship is the fastest growing form of marketing in the... Read More

Everybody Loves Raymond....You Should Too!

Popular TV Series Provides a Powerful Marketing LessonSmall Business owners... Read More

Creative Online Marketing For Salespeople and Business Professionals

New to a sales career? Want to market yourself but... Read More

How to Promote Yourself Or Your Company Through Award Competitions

There isn't a day that goes by that I don't... Read More

Brainstorming Techniques as New Product Development Strategies

When developing new products and strategies, coming up with unique... Read More

The Dare-To-Be-Different In Marketing Checklist

There is a big payoff in being different. When you... Read More

Five Cheap Tricks for Promoting Your Business

If you're like me, you're always looking for ways to... Read More

Direct Mail Marketing Done Correctly, Cannot Fail

So how do you do it?Direct mail marketing. When it... Read More

Marketing Planning - Preparation and Accountability

We all know the saying, "Failing to plan (prepare) is... Read More