In Sickness And In Health

I recently drove by a business that had a sign out front that read "Closed due to illness". This meant that the cash flow would stop until the owner was able to return to work.Even worse, the business would not be able to generate revenue for the owner when it... Read More

Marketing on a Budget

A successful marketing plan doesn't have to include an athletic superstar, prime-time placement, state-of-the-art computer graphics or a massive budget. Being resourceful and smart can be just as effective. Business promotion doesn't have to cost a fortune. Often, it's the personal touch that seals the deal. Here are ideas... Read More

10 Powerful Marketing Tips

1. Print your best small ad on a postcard and mail it to prospects in your targeted market. People read postcards when the message is brief. A small ad on a postcard can drive a high volume of traffic to your web site and generate a flood of sales leads... Read More

Customer Lifetime Value - The Key To Maximizing Your Profits!

The greatest asset to your business is your Customer, specifically, your Customer Lifetime Value.In my many years in Sales and Marketing, I've met many CEOs and business owners who don't have much clue as to what Customer Lifetime Value is, much less its importance and the impact it has on... Read More

Write Articles WITHOUT Writing!

Face it, writing any article can be a tedious and time consuming task for a beginner or even an expert writer. Here are four ways to make writing articles a lot easier: 1) Use My Articles - You could add your own name, resource box and web site link to... Read More

Five Mistakes Absolutely Guaranteed to Drive Away Your Best Clients

We all work hard to attract even one paying client. In fact, we work hard to attract serious inquiries. Yet amazingly, many business owners seem determined to drive away business! Every example cited here is based on true, thoroughly documented experiences, with both newbie business owners and five-star marquee players.1.... Read More

Turning The Casual Scanner Into A Buyer

The world is full of scanners. Most people simply scan the page to see if anything piques their interest, rather than reading the ads, sales letters, or web copy. That's why you should ensure that your copy is scanner friendly. That means placing headlines,... Read More

Direct Mail

Do you have a website? A Web Newsletter? A mailing list of e-mail addresses for customers? Do you track and test everything? You can use the web to get sales in lots of exciting ways which are dependant on technology that's available at the time. Whether you budget is 600... Read More

Top 10 Marketing Pitfalls

Ten Marketing Pitfalls By Stuart ReidIf you want to make it BIG in Internet Marketing you need avoid some common mistakes. Here's a list of the top ten Pitfalls that catch out beginner Marketers (and many established ones too!).The problem is you don't realise you have fallen into one of... Read More

What Does It REALLY Take to Be Making 6-Figures as a Service Professional?

Over the past 30 years, I've read so much on how to makemoney that I know I can write a series of books on thetopic, books that would cut through the junk and you don'thave to buy 101 things for each area. Most of the information repeats itself -- same... Read More

In The News:


Adweek

Shirts on, Boys. Abercrombie Says It's Done With Sexualized Marketing
Adweek
"We have moved away from sexualized marketing," Mackenzie Bruce, spokeswoman for Abercrombie, told Adweek. "Today, our marketing has undergone a significant evolution. We are using mostly color images and are focused on showcasing product and ...
Abercrombie & Fitch to ditch 'sexualized marketing': Washington PostReuters
Abercombie & Fitch to phase out 'sexualized marketing'New York Post
Abercrombie & Fitch Ditches Sexualized MarketingHollywood Reporter
Mediaite -NEWS.com.au
all 175 news articles »

TechCrunch

The Future Of Marketing Automation
TechCrunch
According to industry expert David Raab, almost 70 percent of marketers are either unhappy or only marginally happy with their marketing automation software. According to Bluewolf's new “State of Salesforce” study, only 7 percent are seeing good, ...


VentureBeat

Canada's opt-in rules could change marketing as we know it
VentureBeat
A marketer's job is more complex than ever, thanks to our increasingly digital world. Now, the Canadian government has thrown another challenge into the mix: Canada's Anti-Spam Law, or CASL, presumed to be the strictest marketing regulation in North ...


Forbes

The Anatomy of a Winning Content Marketing Campaign
Forbes
Content marketing seems to be the new “it” in the digital marketing realm. Why shouldn't it, though? Considering how the very essence of this marketing method is to provide content that solves other people's problems, it's no surprise that everyone has ...


The Gazette: Eastern Iowa Breaking News and Headlines

Digital Marketing: In content promotion, you must be present to win
The Gazette: Eastern Iowa Breaking News and Headlines
One of our clients recently won a customer service award from a national review site dedicated to the client's industry. Elated, the client wanted to know how to promote the award as quickly as possible, without busting the marketing budget. A few ...


Falls marketing campaign boosts tourism by $24.5 million
Buffalo News
NIAGARA FALLS – The agency whose job is to attract visitors to the Niagara Falls region is touting the success of its marketing campaign from last summer. The Niagara Tourism & Convention Corp. spent $264,000 on advertisements in eight markets for its ...


Minneapolis Star Tribune

SapientNitro helps digital advertising take on a greater marketing role
Minneapolis Star Tribune
Slobin and SapientNitro caught the digital marketing wave at just the right time. Today, SapientNitro is 70 people strong in its Butler Square offices, is on a 10-person hiring spree and counts some of Minnesota's premier companies as clients ...


Forbes

Marketing Career Advice From A Leading Executive Recruiter
Forbes
After several conversations with young marketers early in their careers, I have observed a trend. It appears that many young executives today are less interested in working for blue-chip, “Academy-like” training organizations. Instead, there is strong ...
Is Your Marketing Department Structured for the Last Century?The Financial Brand

all 3 news articles »

Schumer says e-cigarette makers are marketing to children
Oneonta Daily Star
Charles Schumer says the manufacturers of e-cigarettes should be prohibited from marketing to children and creating flavors that he says are designed to appeal to kids. The New York Democrat says Sunday that the same marketing restrictions that apply ...

and more »

Business 2 Community

The Mini Content Marketing Guide
Business 2 Community
Ever since I started LeadJoint, the online service for SEO consultants to identify new leads for their business by tracking down websites that have dropped on Google search, I have taken up to content marketing in a big way. This is by far the most ...

Google News
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Eliminate Your Competitors With 2 Simple Steps

In business, having competitors goes with the territory. There's almost... Read More

Gift Cards - Is It Time to Use Them for My Business?

You're probably thinking, here we go again somebody is trying... Read More

A Simplified Marketing Plan that Works!

When I started my first business in 1981, I researched... Read More

Fair Measures Corporation

A case study in online "thinking outside the box" The... Read More

The Marketing Secret Every Child Knows

Little Kids Ask Until They Get What They Want.Mom, Mom,... Read More

Qualify Prospects Using Direct Mail Marketing

When a prospect responds to your lead generation sales letter,... Read More

Know Thy Competition

BREAK FROM HO-HUM MARKETING ? IT'S TOO BORING! Once you... Read More

What Does Your Business Card Say About You? - Making A Great First Impression!

Interesting article in USA Today that I read this week... Read More

Why Most Marketing Videos Dont Work

Every now and then I will meet someone who has... Read More

Ditch Coupons Before Customers Ditch You

Everyone wants to feel like they're getting a good deal.... Read More

The Beginners Mail Order Opportunity Guide

The "Mail Order" business is not a business of itself,... Read More

Translation and Your International E-Commerce Strategy

Most businesses realize that they are simply a click away... Read More

4 Steps to Successful Offline Drawings

There are many different ways to market offline, each important... Read More

Growing Your Brand Assets

Okay. Raise your hand if you think brand management is... Read More

Effective Marketing for Small Businesses

Effective marketing for the small business begins with market researchIf... Read More

10 Surefire Ways to Add Sizzle to Your Brochures

Businesses rely on brochures as their front line in communicating... Read More

Another Commercial? Dont Touch That Dial! Watch & Learn

When commercials come on the television do you get up... Read More

Direct Mail Marketing Done Correctly, Cannot Fail

So how do you do it?Direct mail marketing. When it... Read More

Marketing To Women

Recent studies concerning the "new world of women" have been... Read More

Marketing Through Associations

2004 Jeffrey DobkinIf you're in direct marketing, you're continually looking... Read More

What Our CAT Taught Me About Marketing!

Toby is one of our two family pets (both cats).... Read More

Why You Dont NEED a Marketing Plan

If you pick up a copy of the November 2003... Read More

Promotions for Mobile Detailers

Mobile businesses are quite unique in the way they must... Read More

Direct Mail Leads - Brand Identity Guru

Direct mail can be one of the most effective tactics... Read More

Deceptive Marketing and Procrastination

Procrastination is every marketers worst nightmare.This applies on three fronts.Firstly... Read More