In Sickness And In Health

I recently drove by a business that had a sign out front that read "Closed due to illness". This meant that the cash flow would stop until the owner was able to return to work.Even worse, the business would not be able to generate revenue for the owner when it... Read More

Marketing on a Budget

A successful marketing plan doesn't have to include an athletic superstar, prime-time placement, state-of-the-art computer graphics or a massive budget. Being resourceful and smart can be just as effective. Business promotion doesn't have to cost a fortune. Often, it's the personal touch that seals the deal. Here are ideas... Read More

10 Powerful Marketing Tips

1. Print your best small ad on a postcard and mail it to prospects in your targeted market. People read postcards when the message is brief. A small ad on a postcard can drive a high volume of traffic to your web site and generate a flood of sales leads... Read More

Customer Lifetime Value - The Key To Maximizing Your Profits!

The greatest asset to your business is your Customer, specifically, your Customer Lifetime Value.In my many years in Sales and Marketing, I've met many CEOs and business owners who don't have much clue as to what Customer Lifetime Value is, much less its importance and the impact it has on... Read More

Write Articles WITHOUT Writing!

Face it, writing any article can be a tedious and time consuming task for a beginner or even an expert writer. Here are four ways to make writing articles a lot easier: 1) Use My Articles - You could add your own name, resource box and web site link to... Read More

Five Mistakes Absolutely Guaranteed to Drive Away Your Best Clients

We all work hard to attract even one paying client. In fact, we work hard to attract serious inquiries. Yet amazingly, many business owners seem determined to drive away business! Every example cited here is based on true, thoroughly documented experiences, with both newbie business owners and five-star marquee players.1.... Read More

Turning The Casual Scanner Into A Buyer

The world is full of scanners. Most people simply scan the page to see if anything piques their interest, rather than reading the ads, sales letters, or web copy. That's why you should ensure that your copy is scanner friendly. That means placing headlines,... Read More

Direct Mail

Do you have a website? A Web Newsletter? A mailing list of e-mail addresses for customers? Do you track and test everything? You can use the web to get sales in lots of exciting ways which are dependant on technology that's available at the time. Whether you budget is 600... Read More

Top 10 Marketing Pitfalls

Ten Marketing Pitfalls By Stuart ReidIf you want to make it BIG in Internet Marketing you need avoid some common mistakes. Here's a list of the top ten Pitfalls that catch out beginner Marketers (and many established ones too!).The problem is you don't realise you have fallen into one of... Read More

What Does It REALLY Take to Be Making 6-Figures as a Service Professional?

Over the past 30 years, I've read so much on how to makemoney that I know I can write a series of books on thetopic, books that would cut through the junk and you don'thave to buy 101 things for each area. Most of the information repeats itself -- same... Read More

In The News:


The Rise Of The Unicorns -- Why Marketing Technologists Will Rule Modern ...
Forbes
This week in Boston the first MarTech conference was held to encourage and support the increasingly important but still rare professionals — those who are equally adept at marketing and technology. Sometimes labeled chief marketing technology officers ...


Forbes

7 Marketing Lessons From The ALS Ice Bucket Challenge
Forbes
The ALS Ice Bucket Challenge demonstrates the power of social media to influence cause marketing on a national scale. The Challenge was a perfect storm of social media, celebrity and grass-roots philanthropy, producing hurricane-strength viral social ...
5 Social-Media Marketing Lessons From the ALS Ice Bucket ChallengeEntrepreneur (blog)
4 Marketing Lessons from the ALS Ice Bucket ChallengeBusiness 2 Community
Social Media Power Can Be Measured in Ice WaterSecurityInfoWatch (blog)
Crain's Detroit Business (blog) -Direct Marketing News
all 4,126 news articles »

Think Like a Company's Marketing Director
Entrepreneur (blog)
A range of services and specialties fall under the umbrella of marketing agency: branding, advertising, digital, social, public relations, experiential marketing and direct marketing as well as hybrids of all of the above. Having a focus is important ...


State renews marketing contract for Obamacare
Chicago Tribune
Illinois has renewed its contract with the public relations firm FleishmanHillard to handle communications, advertising and marketing the state's insurance exchange through April 2015. The nine-month contract, effective August 15, is valued at $25.6 ...

and more »

VentureBeat

Instagram debuts advertising, marketing tools
Inside Facebook
Also, brand marketers will be able to better understand the best time of day to post a photo or video. We've worked closely with several of our advertising partners to make sure these tools meet their needs. We're now making them available to all ...
Instagram to offer brands real-time performance ad dataMarketing Week
Instagram's brand problem: The fakesVentureBeat

all 33 news articles »

TechCrunch

Startup Marketing And How Emotion Drives Customer Action
TechCrunch
Put down the calculator and ignore the data for a second. Contrary to popular belief, startup marketing is not all about quantitative metrics and growth hacking. It's time to start mapping out what creates a connection between you and your customer ...


Juniper Networks: We're Stepping Up Our Partner Marketing Efforts
CRN
According to Matt Hurley, vice president of worldwide partner marketing at Juniper, the Sunnyvale, Calif.-based company also has launched a new partner marketing program, called Partner Marketing for Business Growth, which rolls multiple Juniper ...


15 Google Analytics Tricks To Maximize Your Marketing Campaign
Forbes
Google Google Analytics is the most popular free tool you can use to measure the success of your inbound marketing efforts. With it, you can view the volume of your website traffic, track where your users are coming from and where they're going, and ...


Hindenburg Omen inventor was marketing genius, not forecaster
Quartz
As technical indicators go, the Hindenburg Omen, a smattering of moving averages and market breadth indicators that purported to predict catastrophic market sell-offs, was an abject failure. If you had gone to cash, bought gold and headed out to your ...

and more »

Marketing Land

Content Marketing: What Separates Success From Failure? [Rand Fishkin ...
Marketing Land
Content marketing strategies often fail and for many different reasons. My colleague Mark Traphagen and I recently invited well-respected thought leader and Moz founder Rand Fishkin to join us on a live video broadcast of The Digital Marketing ...

and more »
Google News
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Next »

7 Marketing Lessons I Learned From the Muscleheads at Golds Gym

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Principles of Marketing 101

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Customers: The Key To Successful Marketing

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The REAL Key To Successfully Marketing Any Product!

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What Are People Buying Online?

Benefits, that's what!Whether you're selling in print or in person,... Read More

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Are You Sabotaging Your Marketing Success?

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Mortgage Marketing and Advertising ? The Magical Ingredient

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Want to learn how to lose a billion dollars?Just follow... Read More

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Marketing as a Spiritual Practice II: Unearthing Your Potential

Marketing as we know it is over. Done. Finito.People the... Read More

Top 7 Ways to Get Your Products in the Hands of Celebrities

Celebrities are the tastemakers that drive brand awareness and usage.... Read More

Making a Hit with Your Marketing Campaign

Considered a vital link in a show's promotional plan, direct... Read More

Why Direct Mail Advertising Works And How To Lower Your Costs

I met a lady who said she received a notice... Read More