In Sickness And In Health

I recently drove by a business that had a sign out front that read "Closed due to illness". This meant that the cash flow would stop until the owner was able to return to work.Even worse, the business would not be able to generate revenue for the owner when it... Read More

Marketing on a Budget

A successful marketing plan doesn't have to include an athletic superstar, prime-time placement, state-of-the-art computer graphics or a massive budget. Being resourceful and smart can be just as effective. Business promotion doesn't have to cost a fortune. Often, it's the personal touch that seals the deal. Here are ideas... Read More

10 Powerful Marketing Tips

1. Print your best small ad on a postcard and mail it to prospects in your targeted market. People read postcards when the message is brief. A small ad on a postcard can drive a high volume of traffic to your web site and generate a flood of sales leads... Read More

Customer Lifetime Value - The Key To Maximizing Your Profits!

The greatest asset to your business is your Customer, specifically, your Customer Lifetime Value.In my many years in Sales and Marketing, I've met many CEOs and business owners who don't have much clue as to what Customer Lifetime Value is, much less its importance and the impact it has on... Read More

Write Articles WITHOUT Writing!

Face it, writing any article can be a tedious and time consuming task for a beginner or even an expert writer. Here are four ways to make writing articles a lot easier: 1) Use My Articles - You could add your own name, resource box and web site link to... Read More

Five Mistakes Absolutely Guaranteed to Drive Away Your Best Clients

We all work hard to attract even one paying client. In fact, we work hard to attract serious inquiries. Yet amazingly, many business owners seem determined to drive away business! Every example cited here is based on true, thoroughly documented experiences, with both newbie business owners and five-star marquee players.1.... Read More

Turning The Casual Scanner Into A Buyer

The world is full of scanners. Most people simply scan the page to see if anything piques their interest, rather than reading the ads, sales letters, or web copy. That's why you should ensure that your copy is scanner friendly. That means placing headlines,... Read More

Direct Mail

Do you have a website? A Web Newsletter? A mailing list of e-mail addresses for customers? Do you track and test everything? You can use the web to get sales in lots of exciting ways which are dependant on technology that's available at the time. Whether you budget is Ł600... Read More

Top 10 Marketing Pitfalls

Ten Marketing Pitfalls By Stuart ReidIf you want to make it BIG in Internet Marketing you need avoid some common mistakes. Here's a list of the top ten Pitfalls that catch out beginner Marketers (and many established ones too!).The problem is you don't realise you have fallen into one of... Read More

What Does It REALLY Take to Be Making 6-Figures as a Service Professional?

Over the past 30 years, I've read so much on how to makemoney that I know I can write a series of books on thetopic, books that would cut through the junk and you don'thave to buy 101 things for each area. Most of the information repeats itself -- same... Read More

In The News:


How Technology Is Transforming The Structure Of The Marketing Organization ...
Forbes
There was a time in the not too distant past when digital was an add-on function in the marketing equation. Today, digital is at the core of everything we do in marketing. And that has profound ramifications for the business of marketing, the people ...

and more »

Entrepreneur

The Holy Grail of Startup Marketing: Search, Social and Content - Entrepreneur
Entrepreneur
Where do you start, with marketing, when you're about to launch your product or service? This is possibly the most asked question when it comes to startup marketing, and one Guy Kawasaki once famously weighed in on, saying, “Sales fixes everything.”.
Last Call For Search Marketing Stars: Why You Should Enter The Search Engine ...Search Engine Land

all 22 news articles »

Forbes

CMO Jeff Charney Provides A Look Inside Progressive's Unconventional Marketing ...
Forbes
At a time when all CMOs are struggling to redefine, restructure and recraft their marketing organizations to meet today's rapidly changing marketing industry, consumer preferences and practices, and all of the new-media platforms that create both new ...


CIO

15 marketing experts to follow on social media | CIO
CIO
Sharing helpful content marketing, search engine marketing and/or social media marketing tips, as well as information about the latest digital marketing trends, these 15 marketing pros are worth following.
5 Marketing Blunders to Avoid in Your Next Social Shopper Marketing Campaign ...Huffington Post
7 key marketing steps to make social media work for you - The Business JournalsPittsburgh Business Times

all 5 news articles »

Stop Begging For Business: Align Sales And Marketing For Today's Customer - Forbes
Forbes
One of the most surprising steps for many of my clients is that I insist that they align their sales and marketing organizations to ensure sharp and consistent messaging and content. The shame is that in most organizations, businesses overlook the ...


WCSH-TV

New marketing plan targets chefs to sell lobster - WCSH6.com
WCSH-TV
The Maine Lobster Marketing Collaborative is leading the effort and was formed by the state and the industry. It is paid for by increased license fees on fishermen and dealers. The promotional target, at least to start, is out of state restaurants ...

and more »

Forbes

Marketing to Women Is Changing: Read This Before Planning Your Next Campaign ...
Forbes
What do Caitlyn Jenner, the FIFA Women's World Cup and comedian Amy Schumer have in common? They're all driving the subject of gender to the forefront of our cultural conversations. And as society shifts, so does the practice of marketing to women.

and more »

Customer Experience Innovation Leads Marketing Reinvention | Ivo Lukas ...
Huffington Post
Technology has changed the game for marketing - we all know it. It's expected that companies will engage their audiences and cater to their needs, while also implementing this in real time. Nowadays, marketers must be nimble, flexible and innovative.

and more »

VentureBeat

Email marketing evolution: 3 trends | VentureBeat | Marketing | by Dennis Mitzner
VentureBeat
The world of email marketing is constantly changing. As a recent VentureBeat headline put it: “Email marketing providers: Evolve or die.” The article highlighted the “growing ecosystem of marketing automation platforms” and their cloud-based threat to ...


TechCrunch

The Only Metric That Matters For Content Marketing | TechCrunch
TechCrunch
At Pixable, we — like almost every digital property — are in the eyeball game. We are one of thousands of media companies competing for attention, and, in our case, we seek the attention of young, highly social readers with seemingly infinite ...

Google News
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The 5 Minute Marketing Plan

If I were to ask you right now, what marketing... Read More

What to Include in Your Marketing Plan Write-Up

For those new to marketing planning, the thought of completing... Read More

Comprehensive Marketing Details Not Found in Beginner Books

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Eleven Reasons Donors Stop Responding To Fundraising Letter Appeals

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Website Promotion Strategies For Targeted Web Site Traffic

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Use a Guarantee In Your Headline To Increase Trust

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Marketing Manual Sample Outline

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Marketing Hat for Graphic Designers or Wannabe?s

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Private Practice Marketing: 3 More Secrets I Wish I Knew When I First Started Out

Secret #4 - Get very comfortable asking for paymentOne of... Read More

What Does Your Business Address Say?

If you are operating a business from your home and... Read More

Down To The Wire

When you want to win and woo new clients with... Read More

Happy Hunting!

Before you ever get on the telephone, send a marketing... Read More

The Six-Step Process That Grows Your Business

1. Examine your clientele and define your ideal client. Of... Read More

Promotional Products

As a promotions director for a lot of super markets,... Read More

How A Tiny 10 Year Old Girl Can Throw A 20 Stone Man - 3 Key Lessons In The Gentle Art Of Business

Half my immediate family trained in Judo and excelled in... Read More

Keeping Marketing Simple / Ten Simple Steps

1. Business CardsIt is very important to market yourself via... Read More

Business Marketing For Consultants, Coaches, Speakers, and Trainers: How To Be Noticed and Trusted

Business marketing is essential for professional services, such as consultants,... Read More

3 Ways to Gain and KEEP Customers Using Postcards

In today's competitive (sometimes cutthroat) marketplace, savvy business owners need... Read More

5 Tips to Help You Identify WHO To Market To

If you have your own small business, it's important to... Read More

Set Your Business Apart With A Unique Selling Proposition

Unless your company has absolutely no competition now or in... Read More

Business to Business Direct Mail Sales Letters Need an Offer (and Heres Why)

In direct mail, the offer is the incentive or reward... Read More

How to Handle Jargon at Your Web Site - and Why

If you sell a technical product or service, you probably... Read More

Pricing Strategies in Marketing

Price is an often overlooked marketing strategy, as many tend... Read More

Target Marketing: The Bell Curve

Finally, Something You Learned In Math Class Makes Sense In... Read More

Are Your Marketing Efforts Working...Or Could They Use A Little Help?

Marketing is a broad business subject that encompasses a range... Read More