In Sickness And In Health

I recently drove by a business that had a sign out front that read "Closed due to illness". This meant that the cash flow would stop until the owner was able to return to work.Even worse, the business would not be able to generate revenue for the owner when it... Read More

Marketing on a Budget

A successful marketing plan doesn't have to include an athletic superstar, prime-time placement, state-of-the-art computer graphics or a massive budget. Being resourceful and smart can be just as effective. Business promotion doesn't have to cost a fortune. Often, it's the personal touch that seals the deal. Here are ideas... Read More

10 Powerful Marketing Tips

1. Print your best small ad on a postcard and mail it to prospects in your targeted market. People read postcards when the message is brief. A small ad on a postcard can drive a high volume of traffic to your web site and generate a flood of sales leads... Read More

Customer Lifetime Value - The Key To Maximizing Your Profits!

The greatest asset to your business is your Customer, specifically, your Customer Lifetime Value.In my many years in Sales and Marketing, I've met many CEOs and business owners who don't have much clue as to what Customer Lifetime Value is, much less its importance and the impact it has on... Read More

Write Articles WITHOUT Writing!

Face it, writing any article can be a tedious and time consuming task for a beginner or even an expert writer. Here are four ways to make writing articles a lot easier: 1) Use My Articles - You could add your own name, resource box and web site link to... Read More

Five Mistakes Absolutely Guaranteed to Drive Away Your Best Clients

We all work hard to attract even one paying client. In fact, we work hard to attract serious inquiries. Yet amazingly, many business owners seem determined to drive away business! Every example cited here is based on true, thoroughly documented experiences, with both newbie business owners and five-star marquee players.1.... Read More

Turning The Casual Scanner Into A Buyer

The world is full of scanners. Most people simply scan the page to see if anything piques their interest, rather than reading the ads, sales letters, or web copy. That's why you should ensure that your copy is scanner friendly. That means placing headlines,... Read More

Direct Mail

Do you have a website? A Web Newsletter? A mailing list of e-mail addresses for customers? Do you track and test everything? You can use the web to get sales in lots of exciting ways which are dependant on technology that's available at the time. Whether you budget is 600... Read More

Top 10 Marketing Pitfalls

Ten Marketing Pitfalls By Stuart ReidIf you want to make it BIG in Internet Marketing you need avoid some common mistakes. Here's a list of the top ten Pitfalls that catch out beginner Marketers (and many established ones too!).The problem is you don't realise you have fallen into one of... Read More

What Does It REALLY Take to Be Making 6-Figures as a Service Professional?

Over the past 30 years, I've read so much on how to makemoney that I know I can write a series of books on thetopic, books that would cut through the junk and you don'thave to buy 101 things for each area. Most of the information repeats itself -- same... Read More

In The News:


For marketing software firms, a white-knuckle ride (and bare-knuckle brawl)
Fortune
As a result, it's more important than ever for marketers to influence potential customers at the dawn of the sales cycle, without being too obvious. That new reality is galvanizing interest in marketing automation software that personalizes messages on ...
Silverpop: IBM Marketing Portfolio Gets PersonalTop Tech News

all 4 news articles »

DailyTech

HTC taps ex-Samsung exec for marketing muscle
CNET
HTC could use the help in the marketing department, as the company continues to struggle with shrinking market share and operating losses as it consistently gets overshadowed by larger rivals Samsung and Apple. The original HTC One was largely ignored ...
HTC Hires Former Samsung Marketing ChiefWall Street Journal
HTC Hired One Of The Marketing Guys Responsible For Making Samsung A Big ...Business Insider
HTC wants some of Samsung's Galaxy magic, recruits former marketing star to ...Digital Trends
Engadget -VentureBeat -Mashable
all 95 news articles »

Forbes

Applying Agile Methodology To Marketing Can Pay Dividends: Survey
Forbes
Marketing strategy consultancy CMG Partners today releases the results of its sixth-annual CMO's Agenda, “The Agile Advantage,” a qualitative survey assessing the role and responsibilities of the chief marketer. CMG Partners conducted interviews with ...


Nancy Kirkpatrick Out as Lionsgate, Summit Merge Marketing Operations
Variety
Lionsgate and Summit have merged their marketing divisions into one entity, it was announced Thursday, forcing the ouster of longtime Summit marketing exec Nancy Kirkpatrick, who oversaw the “Twilight” and “Divergent” campaigns at the company.


The Finish Line For Digital Marketing Does Not Exist
Forbes
Last weekend I was bobbing up and down in reasonably rough surf at the South Beach Triathlon in Miami Beach. Don't ask me how I did (or didn't) do in that race, but in the days after it a few things struck me as educational in ways that my middle-aged ...


A marketer's guide to more effective personalization
VentureBeat
But digital marketers go through something similar every day on the job. The digital signals from our online visitors fly at us from all directions as we do our best to decipher who each visitor is and what they are looking for. We've got to keep our ...

and more »

​5 tips to improve your company's email marketing
Business Journal
Small businesses spend more on email marketing than they do on print advertising, television ads, SEO, or tradeshows, according to a survey released by Vocus / Edge Research in 2013. Why are companies willing to spend so much on email marketing?

and more »

The Guardian

Surge in British companies' marketing spend points to economic recovery
The Guardian
The survey measures the strength of the media market by subtracting the percentage of marketers reporting a decrease from those reporting an increase. During the full financial year to April, a net 17% of marketing executives reported an increase ...


Affiliate Marketing Turns 20: Myths, Milestones & Momentum
Marketing Land
Myth #2: Affiliate Marketing Is A Dark Art. Some questionable behavior, especially in the go-go 1990s, cast a shadow on affiliate marketing. Over the years, however, the industry has banded together to expose bad behavior and weed out unsavory affiliates.


Inside the Millennial Mind: The Do's & Don'ts of Marketing to this Powerful ...
Forbes
It's because we're all fascinated with them – news coverage, political campaigns, and of course, marketers trying to figure out how to reach them. But beyond their size, what is it about this generation that has everyone so captivated? It's their ...

and more »
Google News
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Consider Consumer Psychology

In your marketing efforts, be they on or offline, it's... Read More

Common Exhibit Marketing Mistakes: Ten Tips on How to Avoid Them

The key to great exhibiting is marketing. But marketing is... Read More

Creating Your Future with a Marketing Plan

Almost everyone who dreams of starting their own business is... Read More

Money-Makers Secrets to Renting Profitable Mailing Lists

As an entrepreneur involved in selling and/or promotion... Read More

Top Web Site Blunders by Coaches, Consultants and Experts

Of all the web sites belonging to coaches, consultants and... Read More

Using Alternative Media to Generate More Customers

Last week I received a very nice thank you gift... Read More

Powerful Direct Marketing Numbers

Direct Marketing works!Why? It works because it's personal. It carries... Read More

One-Two-Three Punch Marketing

Printed material is just as important today as it was... Read More

The Top 10 Ways to Market your Business or Professional Practice Without Advertising

Every business and professional practice MUST be in the public... Read More

Reach Thousands of Your Prospects, Absolutely Free

I'm big on getting maximum marketing exposure at the lowest... Read More

Marketing Hat for Graphic Designers or Wannabe?s

Many people think that the quality of any graphic design... Read More

Everybody Loves Raymond....You Should Too!

Popular TV Series Provides a Powerful Marketing LessonSmall Business owners... Read More

Cause-Related Marketing

Altruism. Corporate responsibility. Philanthropy. These are often used to describe... Read More

Build your Trade Show - Virtually

Virtual trade shows are gaining momentum as a way to... Read More

A Creative RIOT

Relevant, original and impactful: that's what my friend Creative Director... Read More

For Ongoing Success, Make Marketing a Habit

Make Marketing a Must, Not a MaybeWhen business is booming,... Read More

Off the Shelf Small Business Mapping Software

All small businesses can benefit from inexpensive off the shelf... Read More

What Does It REALLY Take to Be Making 6-Figures as a Service Professional?

Over the past 30 years, I've read so much on... Read More

Small Business Marketing Tip - Focus on a Niche or Target Market

I think selling and marketing today often feels a bit... Read More

Loyalty Cards Systems ? Beware, Some Should Be Avoided

Recently, I discussed a loyalty card system with a vendor... Read More

Get Personal: Letters vs. Direct Mail

One of the reasons direct mail works is the personal... Read More

5 Ways to Upgrade Your Existing Marketing Materials for Practically Nothing!

In addition to direct marketing strategies you want to be... Read More

Business Marketing For Consultants, Coaches, Speakers, and Trainers: How To Be Noticed and Trusted

Business marketing is essential for professional services, such as consultants,... Read More

Specialized Mailing Lists Make All the Difference

If there is one thing I can't say enough it... Read More

Mortgage Marketing - Viral-Email, Referral Marketing Strategy

This is a devastatingly powerful way to extend your marketing... Read More