In Sickness And In Health

I recently drove by a business that had a sign out front that read "Closed due to illness". This meant that the cash flow would stop until the owner was able to return to work.Even worse, the business would not be able to generate revenue for the owner when it... Read More

Marketing on a Budget

A successful marketing plan doesn't have to include an athletic superstar, prime-time placement, state-of-the-art computer graphics or a massive budget. Being resourceful and smart can be just as effective. Business promotion doesn't have to cost a fortune. Often, it's the personal touch that seals the deal. Here are ideas... Read More

10 Powerful Marketing Tips

1. Print your best small ad on a postcard and mail it to prospects in your targeted market. People read postcards when the message is brief. A small ad on a postcard can drive a high volume of traffic to your web site and generate a flood of sales leads... Read More

Customer Lifetime Value - The Key To Maximizing Your Profits!

The greatest asset to your business is your Customer, specifically, your Customer Lifetime Value.In my many years in Sales and Marketing, I've met many CEOs and business owners who don't have much clue as to what Customer Lifetime Value is, much less its importance and the impact it has on... Read More

Write Articles WITHOUT Writing!

Face it, writing any article can be a tedious and time consuming task for a beginner or even an expert writer. Here are four ways to make writing articles a lot easier: 1) Use My Articles - You could add your own name, resource box and web site link to... Read More

Five Mistakes Absolutely Guaranteed to Drive Away Your Best Clients

We all work hard to attract even one paying client. In fact, we work hard to attract serious inquiries. Yet amazingly, many business owners seem determined to drive away business! Every example cited here is based on true, thoroughly documented experiences, with both newbie business owners and five-star marquee players.1.... Read More

Turning The Casual Scanner Into A Buyer

The world is full of scanners. Most people simply scan the page to see if anything piques their interest, rather than reading the ads, sales letters, or web copy. That's why you should ensure that your copy is scanner friendly. That means placing headlines,... Read More

Direct Mail

Do you have a website? A Web Newsletter? A mailing list of e-mail addresses for customers? Do you track and test everything? You can use the web to get sales in lots of exciting ways which are dependant on technology that's available at the time. Whether you budget is 600... Read More

Top 10 Marketing Pitfalls

Ten Marketing Pitfalls By Stuart ReidIf you want to make it BIG in Internet Marketing you need avoid some common mistakes. Here's a list of the top ten Pitfalls that catch out beginner Marketers (and many established ones too!).The problem is you don't realise you have fallen into one of... Read More

What Does It REALLY Take to Be Making 6-Figures as a Service Professional?

Over the past 30 years, I've read so much on how to makemoney that I know I can write a series of books on thetopic, books that would cut through the junk and you don'thave to buy 101 things for each area. Most of the information repeats itself -- same... Read More

In The News:


New Approaches To Customer Data Can Improve The Effectiveness Of Marketing
Forbes
We are entering an era of marketing where effectiveness will depend on creating highly personalized experiences at every touch point. To do this, marketers must have both the processes and tools needed to operationalize coherent views of prospects and ...


Forbes

6 Marketing Challenges And The Shortcuts To Solve Them
Forbes
The dramatic change prompted Lozano to approach the manufacturers of the new technology and eventually he, and his business partner Allen Brasington, took over national and international sales and marketing of Air Scrubber Plus, launching the indoor ...


30 Minutes a Day: The Power of Daily Habits in Successful Content Marketing ...
Search Engine Watch
One of the biggest factors that drives the success of content marketing initiatives – and any entrepreneurial endeavor – is having powerful daily habits. In fact, one study found that 40 percent of all the decisions that we make are driven by habits ...
Defining Content Marketing: You Think You Know. But You Have No Idea.Business 2 Community
[Report] Content Creation Is a Key Tactic to Attract Customers, Businesses SayThe Content Standard by Skyword
The way Foreword for content marketingBizcommunity.com

all 7 news articles »

How to market with little or no budget
The Southern
Marketing is everything that you do to promote your business from the moment you conceive of it to the point at which customers buy your products or services and become repeat customers. Every company has some desired level of sales that it would like ...

and more »

Why content marketing isn't just a strategy for your marketing department
The Globe and Mail
Unless you're completely new to digital marketing (in which case, here's an overview), you've probably heard that content marketing is one of the hottest promotional strategies you can use. But knowing it's important and implementing it effectively are ...

and more »

Contractors turn to creative marketing to reach customers
Washington Business Journal (blog)
As federal budgets shrink, contractors are battling it out for the attention of government customers by turning to creative marketing campaigns, according to The Washington Post. Budget considerations have cut down the number of trade shows federal ...


The Anatomy of a Solid Inbound Marketing Campaign
Business 2 Community
Inbound marketing campaigns. You've heard the phrase; you know you should use them, but what are they? What components are included in the campaign and how do you execute the appropriate steps to be successful?


How 3 Musicians Get Creative with Digital Content Marketing
The Content Standard by Skyword (blog)
The new music industry is a hodgepodge of black-market distribution, soul-sucking executives, and a heavily fragmented landscape of digital media services that focus on generating subscriptions rather than catering to the things that are in an artist's ...


Check Out the Workshop Lineup at SMX Social Media Marketing – Best Rates ...
Search Engine Land
Marketing Land's Social Media Marketing Boot Camp: The editors of Marketing Land will get you up to speed with traffic and revenue-driving tactics, and provide the context you'll need to get the most out of the SMX Social agenda. Social Content ...

and more »

Content Marketing is Crucial to Expand Your Reach
Rochester Democrat and Chronicle (blog)
“Content is King” – you need to endorse your business online by generating quality content that appeals to the target audience. So what exactly is “quality content?” Vicki M James, Branding and Marketing Strategist of Stand Out Results states “You can ...
When To Outsource Your Content Marketing vs. Keeping It In-HouseBusiness 2 Community

all 2 news articles »
Google News
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Build A Successful Business By Staying Connected

Over the course of your business life you'll come in... Read More

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How to Use Business Cards to Network and Market Your Business

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A Simplified Marketing Plan that Works!

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How To Conduct Effective Online Surveys

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If My Work is Good Enough

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The YOU Factor

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In a crowded marketplace of ideas, it is important for... Read More

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When you want someone to like you, associate yourself with... Read More

4 Steps to Successful Offline Drawings

There are many different ways to market offline, each important... Read More

Why Market to Generation X?

Generation X"--the 40 million or so people born between 1965... Read More

Has the Free Report Had Its Day?

For years now we have been inundated with offers of... Read More

Making a Hit with Your Marketing Campaign

Considered a vital link in a show's promotional plan, direct... Read More

Top 9 Strategies To Attract More Clients Now

1. Advertise in trade journals, ezines, and web sites that... Read More

CRM Star Wars: When Marketing is from Venus and IT is from Mars

Inherent tensions exist between marketing and IT. This is often... Read More

How To Get Business With Your Business Card?

So, you have a business card? And you have given... Read More

Consistent Marketing Provides Big Rewards

Being inconsistent when it comes to marketing your business can... Read More

21 Ways To Expand Your Subscriber List

Expanding your subscriber list, whether it be for your ezine,... Read More

Design Does Matter

The idea that good design can improve how people perceive... Read More

Copy SoapNet and Make Money

Whether you want to admit it or not, soap operas... Read More