In Sickness And In Health

I recently drove by a business that had a sign out front that read "Closed due to illness". This meant that the cash flow would stop until the owner was able to return to work.Even worse, the business would not be able to generate revenue for the owner when it... Read More

Marketing on a Budget

A successful marketing plan doesn't have to include an athletic superstar, prime-time placement, state-of-the-art computer graphics or a massive budget. Being resourceful and smart can be just as effective. Business promotion doesn't have to cost a fortune. Often, it's the personal touch that seals the deal. Here are ideas... Read More

10 Powerful Marketing Tips

1. Print your best small ad on a postcard and mail it to prospects in your targeted market. People read postcards when the message is brief. A small ad on a postcard can drive a high volume of traffic to your web site and generate a flood of sales leads... Read More

Customer Lifetime Value - The Key To Maximizing Your Profits!

The greatest asset to your business is your Customer, specifically, your Customer Lifetime Value.In my many years in Sales and Marketing, I've met many CEOs and business owners who don't have much clue as to what Customer Lifetime Value is, much less its importance and the impact it has on... Read More

Write Articles WITHOUT Writing!

Face it, writing any article can be a tedious and time consuming task for a beginner or even an expert writer. Here are four ways to make writing articles a lot easier: 1) Use My Articles - You could add your own name, resource box and web site link to... Read More

Five Mistakes Absolutely Guaranteed to Drive Away Your Best Clients

We all work hard to attract even one paying client. In fact, we work hard to attract serious inquiries. Yet amazingly, many business owners seem determined to drive away business! Every example cited here is based on true, thoroughly documented experiences, with both newbie business owners and five-star marquee players.1.... Read More

Turning The Casual Scanner Into A Buyer

The world is full of scanners. Most people simply scan the page to see if anything piques their interest, rather than reading the ads, sales letters, or web copy. That's why you should ensure that your copy is scanner friendly. That means placing headlines,... Read More

Direct Mail

Do you have a website? A Web Newsletter? A mailing list of e-mail addresses for customers? Do you track and test everything? You can use the web to get sales in lots of exciting ways which are dependant on technology that's available at the time. Whether you budget is Ł600... Read More

Top 10 Marketing Pitfalls

Ten Marketing Pitfalls By Stuart ReidIf you want to make it BIG in Internet Marketing you need avoid some common mistakes. Here's a list of the top ten Pitfalls that catch out beginner Marketers (and many established ones too!).The problem is you don't realise you have fallen into one of... Read More

What Does It REALLY Take to Be Making 6-Figures as a Service Professional?

Over the past 30 years, I've read so much on how to makemoney that I know I can write a series of books on thetopic, books that would cut through the junk and you don'thave to buy 101 things for each area. Most of the information repeats itself -- same... Read More

In The News:


Forbes

What Cities Can Teach Marketers About Marketing
Forbes
This article is by Andy Levine, president and chief creative officer at Development Counsellors International. If you are like most consumer marketing professionals, you probably vie with three to six direct competitors on a regular basis. But what if ...


8 Cutting-Edge Marketing Tactics That Work Better Than Facebook Ads
Forbes
Facebook marketers assume a situation where ads + eyeballs = sales. Naturally, Facebook has ads and eyeballs, but is it delivering on sales? Sometimes. Marketers impassively and with reason conceive and devise flim and flam ads in an attempt to fool us ...


Conquer 4 Problem Areas to Prove Marketing ROI
Huffington Post
You're pleased with your marketing program. Your campaigns achieved short-term goals and the marketing department made important headway toward overarching strategic targets. Yet, when it comes time to prove ROI and show corporate leaders and ...

and more »

TechCrunch

Bizible Raises $8M To Connect Marketing Tools With Sales Data
TechCrunch
Bizible, a startup promising to help coordinate a company's marketing and sales efforts, is announcing that it has raised $8 million in Series B funding. The idea, basically, is to track whether online ads lead to sales. Bizible started out by pulling ...
In effort to bridge divide between sales and marketing departments, Bizible ...GeekWire

all 6 news articles »

Don't Let Someone Else's Marketing Become Your Mantra
Huffington Post
Marketing messages are intended to be persuasive and to propel you into action, usually buying or subscribing to a product that you may or may not have a need for. The danger in this occurs when you enthusiastically adopt someone else's marketing as ...

and more »

Digital Media Marketing: Understand and maximize return on ad spend
Rockford Register Star
You're thinking about running a paid search campaign to attract potential customers looking for your services in your area. Search engine marketing can be foreign or even scary. How do you know if you will receive a return on your advertising investment?

and more »

11 Remarkable Email Marketing Tips You Need to Implement Right Away
Huffington Post (blog)
Email marketing isn't just important, it should be a key tactic built into every organization's marketing plan. When it comes to both customer retention and customer acquisition, email can be instrumental. In this article I am going to discuss 11 great ...

and more »

5 Reasons Why Social-Media Marketing Is Overrated
Entrepreneur (blog)
You've seen it, right? You log onto Facebook to see what your friends are up to and the sponsored posts promising to teach you how your business can make seven-figures through social media marketing. You see the ads and you wonder if social-media ...

and more »

VentureBeat

Predictive marketing without data is like a Ferrari without fuel. Here's how ...
VentureBeat
Marketing software is becoming increasingly intelligent, with vendors building predictive algorithms to improve every aspect of demand generation and sales. But it's only as good as the data fueling those algorithms.

and more »

Chicago and 2 California Counties Sue Over Marketing of Painkillers
New York Times
The City of Chicago and two California counties are challenging the drug industry's way of doing business, contending in two separate lawsuits that “aggressive marketing” by five companies has fueled an epidemic of addiction and cost taxpayers millions ...

and more »
Google News
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Using a Contact List Profitably- Part Two

Besides a survey, your contact list can be used to... Read More

The Beginners Mail Order Business Guide

No claim is made that the steps outlined would be... Read More

Wife?s Marketing Prowess Helped Edison See the Light

It is well known that Thomas Edison was an inventor,... Read More

Misrepresentation - Through Silence!

We're back to the subject of ethics, more specifically, business... Read More

Secrets of Trade Show Success

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Top 9 Strategies To Attract More Clients Now

1. Advertise in trade journals, ezines, and web sites that... Read More

Generational Marketing

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Two Methods of Marketing Using Joint Ventures

Whether you're a contractor a local merchant with 150 employees,... Read More

Pay for Performance Pricing Models for Search Engine Optimization

I do think that it is entirely possible for an... Read More

Direct Mail Postcard Rules

It's a fact that your customers are your best leads.... Read More

How to Manage Your Marketing Mix

Here's the deal: advertisement is not marketing. It's like saying... Read More

Notable News - Its Not About You!

You enjoy what you do. In fact, you love your... Read More

The Power of because...

"Do it!", "Do it now!", or "Do it because..."Which of... Read More

Budgeting for a Postcard Mailing

If you've never done a postcard mailing, you're probably wondering,... Read More

Has the Internet Killed Off the Direct Mail Baron?

Over the past 30 years, direct mail has been responsible... Read More

Where Should I Network?

Building business relationships through networking is a great way to... Read More

10 Awesome Ways To Attract More Orders

1. Create a free ebook directory on a specific topic... Read More

To All Internet Marketers - How To Get My Business?

More and more people are realizing that the Internet offers... Read More

Too Much To Do: Four Keys to Effective Delegating

Never tell people how to do things. Tell them what... Read More

Dramatically Improve Your Marketing Results With These 6 Simple Steps

What if there were things you could start doing now... Read More

5 Steps to Success: A Surefire Way to Achieve Your Goals

No doubt you started this year with some big ideas... Read More

How Gratitude Works

Want to know what the highest-impact, lowest-cost tool is in... Read More

Thinking About More Business

What does an old Russian joke have... Read More

Hold Onto What Youve Got

You probably spend a great deal of your time looking... Read More

Developing a Contact List- Part One

One of the most essential things to successful networking is... Read More