In Sickness And In Health

I recently drove by a business that had a sign out front that read "Closed due to illness". This meant that the cash flow would stop until the owner was able to return to work.Even worse, the business would not be able to generate revenue for the owner when it... Read More

Marketing on a Budget

A successful marketing plan doesn't have to include an athletic superstar, prime-time placement, state-of-the-art computer graphics or a massive budget. Being resourceful and smart can be just as effective. Business promotion doesn't have to cost a fortune. Often, it's the personal touch that seals the deal. Here are ideas... Read More

10 Powerful Marketing Tips

1. Print your best small ad on a postcard and mail it to prospects in your targeted market. People read postcards when the message is brief. A small ad on a postcard can drive a high volume of traffic to your web site and generate a flood of sales leads... Read More

Customer Lifetime Value - The Key To Maximizing Your Profits!

The greatest asset to your business is your Customer, specifically, your Customer Lifetime Value.In my many years in Sales and Marketing, I've met many CEOs and business owners who don't have much clue as to what Customer Lifetime Value is, much less its importance and the impact it has on... Read More

Write Articles WITHOUT Writing!

Face it, writing any article can be a tedious and time consuming task for a beginner or even an expert writer. Here are four ways to make writing articles a lot easier: 1) Use My Articles - You could add your own name, resource box and web site link to... Read More

Five Mistakes Absolutely Guaranteed to Drive Away Your Best Clients

We all work hard to attract even one paying client. In fact, we work hard to attract serious inquiries. Yet amazingly, many business owners seem determined to drive away business! Every example cited here is based on true, thoroughly documented experiences, with both newbie business owners and five-star marquee players.1.... Read More

Turning The Casual Scanner Into A Buyer

The world is full of scanners. Most people simply scan the page to see if anything piques their interest, rather than reading the ads, sales letters, or web copy. That's why you should ensure that your copy is scanner friendly. That means placing headlines,... Read More

Direct Mail

Do you have a website? A Web Newsletter? A mailing list of e-mail addresses for customers? Do you track and test everything? You can use the web to get sales in lots of exciting ways which are dependant on technology that's available at the time. Whether you budget is 600... Read More

Top 10 Marketing Pitfalls

Ten Marketing Pitfalls By Stuart ReidIf you want to make it BIG in Internet Marketing you need avoid some common mistakes. Here's a list of the top ten Pitfalls that catch out beginner Marketers (and many established ones too!).The problem is you don't realise you have fallen into one of... Read More

What Does It REALLY Take to Be Making 6-Figures as a Service Professional?

Over the past 30 years, I've read so much on how to makemoney that I know I can write a series of books on thetopic, books that would cut through the junk and you don'thave to buy 101 things for each area. Most of the information repeats itself -- same... Read More

In The News:


Entrepreneur

4 Revolutionary Behavioral Email Marketing Ideas
Entrepreneur
You send mass emails hoping that some small percentage of people will open, click and convert. The bigger your list, the less you know and the more you're forced to guess about what to say and when to send. But what if you flipped the paradigm by ...


Douglas Merrill: Marketing You Can Measure
Wall Street Journal (blog)
Are you able to tie your marketing investments directly to revenue? If your answer is no, my advice is: steer clear. Avoid what you can't measure. Many startups make the mistake of focusing their marketing on “brand awareness.” Brand awareness is a ...


VentureBeat

Martech, meet salestech: HubSpot's acquisition of Rekindle pushes marketing ...
VentureBeat
HubSpot recently announced the acquisition of Rekindle, a startup that helps sales intelligently leverage the “contact graph” to find relevant business contacts. This move is indicative of yet another level of integration between marketing and sales ...


Entrepreneur

The Giant Marketing Opportunity You're Missing
Entrepreneur
A poorly designed homepage could end your relationship on the spot -- which is why this one marketing trick can make all the difference. You can quickly create a behavior flow on your site that leads viewers right to your brand story, just by adding a ...

and more »

Forbes

Teradata Integrated Marketing Cloud: A Bet On Evolution of Software
Forbes
The global software market, according to Gartner, was just over $400 billion in 2013. According to some estimates, about 10 percent of that market will be served by the SaaS business model in 2015. But if you spend most of your time talking to people ...


The Post

Marketing symposium allows students to network with executives
The Post
These sessions included a content marketing and social media session lead by Nate Riggs, founder and president of NR Media, and a consumer research panel that included Dan Dahlen, writer of the “Where's the Beef?” line for Wendy's and discoverer of ...

and more »

Forbes

Business And Marketing Software Trends To Watch Out For In 2015
Forbes
As summarized by a Market Research Media report entitled “Human Resources (HR) Software Market Forecast 2015 – 2020,” the software market is expected to grow at a compound annual growth rate (CAGR) of 2.4% to reach $9.2 billion by 2020, a growth ...


Towanda Daily Review

Marketing Bradford County Efforts moving forward to promote the area to ...
Towanda Daily Review
TOWANDA - New efforts are moving forward to market Bradford County to tourists and attract businesses to the county. On Thursday, the Bradford County Salary Board created a new county position to promote tourism, namely the executive director position ...


Hollywood Reporter

Tommy Gargotta Tops Theatrical Marketing At Relativity EuropaCorp Distribution
Deadline.com
“Tommy, one of the most creative executives in our industry, is the perfect person to oversee marketing for our distribution company and connect our slates with audiences in an increasingly fragmented marketplace,” Lambert said. Added Tooley: “Tommy ...
Relativity EuropaCorp Distribution Names Tommy Gargotta Marketing PresidentTheWrap
Relativity EuropaCorp Taps Tommy Gargotta to Lead Theatrical MarketingHollywood Reporter
Relativity EuropaCorp names marketing headScreen International
Variety
all 6 news articles »

A Steve Jobs quote explains how beacons could revolutionize real estate ...
Inman.com
Without getting too technical, beacons are small wireless sensors that push information to smartphones through Bluetooth Low Energy (BLE), which allows for micro-location marketing. As the name suggests, BLE uses considerably less power compared to ...

Google News
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Marketing Hat for Graphic Designers or Wannabe?s

Many people think that the quality of any graphic design... Read More

Test Marketing--How to Increase Your Direct Mail Marketing Response by Using the Internet to Test

I've discovered a really fantastic way to discover what works... Read More

Matrix Web Sites - Scam or NOT?

While I am not talking about the movie "Matrix", you... Read More

Marketing to Hispanics/Latinos

A powerful consumer market with annual spending power exceeding $350... Read More

Using a Contact List Profitably Part One

In previous articles, we discussed the generation of a contact... Read More

8 BIG Benefits To Selling Big Ticket Items

Ok, before we get down to the benefits of... Read More

Incentives For Customers? Whats New?

Lost & Found for the 21st CenturyHere in the 21st... Read More

Business Marketing Strategies

For many small business managers, finding the time and commitment... Read More

Want to Increase Your Business? First You Need to Understand where You are at!

Are you having trouble understanding basic situational marekting concepts? Then... Read More

Perceived Value Is In The Eye Of The Beholder

Q: My partner and I are having a hard time... Read More

How To Choose a Qualitative Research Market

Qualitative research, whether individual interviews, in-homes, focus groups, ethnographies and... Read More

Simple Marketing Strategies Versus an SEO Line of Attack!

Each and every day those of us on the Internet... Read More

The Power of Thank You

Sometimes we loose site of the small things in life... Read More

Your Elevator Speech ? Have You Updated Yours Recently?

Do you have an elevator speech? Does it get people's... Read More

Are You Attracting or Repelling Prospects?

There are basically two ways in which you can either... Read More

The Apprentice: 5 Lessons in Marketing

Donald Trump's hit reality show, The Apprentice is a godsend... Read More

Top 10 Dos and Donts for an Effective Business Referral Network!

Every business - particularly small, entrepreneurial or professional businesses -... Read More

Do You Know Where Your Email Address is Today?

Having people go to your website is not always easy:... Read More

Motivating Shoppers with Online Coupons (Part 2 of 2)

Last time we discussed how online coupons and promotion codes... Read More

Burnout

Today I want to share a question from a reader... Read More

5 Steps To Help Fail-Proof Your Growing Service Business

Business startup and failure rates are scary...In The USA...- Every... Read More

The Surprise Inside!

Think about all those Cracker Jacks you ate as a... Read More

Key Marketing Strategy - You Need To Stay Visible!

If you want to get consistent results from your marketing,... Read More

Collecting Customer Data The Easy Way

Market research is a critical component of any marketing strategy.... Read More

Multicultural Marketing ? Taking Care of Business At Hand

Multicultural marketing mirrors the changed face of America and is... Read More