In Sickness And In Health

I recently drove by a business that had a sign out front that read "Closed due to illness". This meant that the cash flow would stop until the owner was able to return to work.Even worse, the business would not be able to generate revenue for the owner when it... Read More

Marketing on a Budget

A successful marketing plan doesn't have to include an athletic superstar, prime-time placement, state-of-the-art computer graphics or a massive budget. Being resourceful and smart can be just as effective. Business promotion doesn't have to cost a fortune. Often, it's the personal touch that seals the deal. Here are ideas... Read More

10 Powerful Marketing Tips

1. Print your best small ad on a postcard and mail it to prospects in your targeted market. People read postcards when the message is brief. A small ad on a postcard can drive a high volume of traffic to your web site and generate a flood of sales leads... Read More

Customer Lifetime Value - The Key To Maximizing Your Profits!

The greatest asset to your business is your Customer, specifically, your Customer Lifetime Value.In my many years in Sales and Marketing, I've met many CEOs and business owners who don't have much clue as to what Customer Lifetime Value is, much less its importance and the impact it has on... Read More

Write Articles WITHOUT Writing!

Face it, writing any article can be a tedious and time consuming task for a beginner or even an expert writer. Here are four ways to make writing articles a lot easier: 1) Use My Articles - You could add your own name, resource box and web site link to... Read More

Five Mistakes Absolutely Guaranteed to Drive Away Your Best Clients

We all work hard to attract even one paying client. In fact, we work hard to attract serious inquiries. Yet amazingly, many business owners seem determined to drive away business! Every example cited here is based on true, thoroughly documented experiences, with both newbie business owners and five-star marquee players.1.... Read More

Turning The Casual Scanner Into A Buyer

The world is full of scanners. Most people simply scan the page to see if anything piques their interest, rather than reading the ads, sales letters, or web copy. That's why you should ensure that your copy is scanner friendly. That means placing headlines,... Read More

Direct Mail

Do you have a website? A Web Newsletter? A mailing list of e-mail addresses for customers? Do you track and test everything? You can use the web to get sales in lots of exciting ways which are dependant on technology that's available at the time. Whether you budget is 600... Read More

Top 10 Marketing Pitfalls

Ten Marketing Pitfalls By Stuart ReidIf you want to make it BIG in Internet Marketing you need avoid some common mistakes. Here's a list of the top ten Pitfalls that catch out beginner Marketers (and many established ones too!).The problem is you don't realise you have fallen into one of... Read More

What Does It REALLY Take to Be Making 6-Figures as a Service Professional?

Over the past 30 years, I've read so much on how to makemoney that I know I can write a series of books on thetopic, books that would cut through the junk and you don'thave to buy 101 things for each area. Most of the information repeats itself -- same... Read More

In The News:

Small Business Trends

Is Influencer Marketing a Trendy or Smart Strategy?
Small Business Trends
Around 2003, many businesses were built by buying pay-per-click (PPC) ads on the cheap. A similar opportunity exists today, but this time around, social media influencer marketing is the trendy strategy. It's a strategy to which advertisers ...


Marketing video for Burnside 26 sparks debate on Portland living
PORTLAND, Ore. – A marketing video for new lofts on the Eastside of Portland is drawing visceral hate from people online. The Burnside 26 lofts opened up in 2014. A promotional video shows a couple, who happened to be paid actors, enjoying the ...
I'm Sorry You Hate My Apartment, I Think It's NiceWillamette Week

all 5 news articles »

Chattanooga Times Free Press

Selling the Scenic City: Marketing campaign promotes Chattanooga to folks who ...
Chattanooga Times Free Press
When the Convention & Visitor's Bureau switched to The Johnson Group as its marketing firm in 2001, it also switched from a philosophy of promoting the city's attractions -- basically, Ruby Falls, Rock City and The Chattanooga Choo Choo at the time ...

Politicking over Rs 100-modern cr marketing yard
Times of India
SHIMLA: Himachal's first modern marketing yard, which is coming up at Parala in Shimla district at a cost of around Rs 100 crore, has become a political issue. While the BJP is accusing the Congress government of starting the market yard without making ...


Mobile killed the radio star: how search and social are swallowing marketing ...
Dedes Waterfront restaurant group reduced its AM radio advertising budget and ploughed the savings into search marketing six months ago, echoing a trend toward digital spend which has accelerated as searches and conversions from mobile devices ...

What to know before hiring marketing, public relations and advertising help ...
Lexington Herald Leader
Lourdes Diaz of Diaz Creative, an independent marketing and public relations firm, wishes that clients understood the difference between public relations, marketing, and advertising. This lack of knowledge creates many problems. Don't be afraid to ask ...

Business 2 Community

Small Businesses Drive Growth with Data-Driven Marketing
Business 2 Community
It's the age of Big Data, digital shopping, social media, and mobile marketing. Companies of all sizes are diving into the on-line world to find new data, new opportunities and new ways to grow business. At the heart of good marketing is data. And when ...
Big Data: Friend or FoeEnterprise Innovation

all 2 news articles »

New York Observer

Kanye West and Childish Gambino's Advanced Web Marketing Techniques
New York Observer
That's just one example of how musicians can be pioneers when it comes to marketing and branding. While I'm far from the most informed hip-hop head, I consider myself a huge fan of the art. I also work with companies on their content marketing and ...

Runway Media Network Announces Low Budget Social Media Marketing for ...
Virtual-Strategy Magazine (press release)
Chandigarh, India, May 24, 2015 --( Runway media network, an India based social media marketing company has launched a low cost social media management program for professionals, celebrities, public leaders, local businesses and ...

and more »

Training programme on marketing strategies
The Hindu
D. Sukumar, Professor and Head (in-charge), Department of Fish Processing Technology, in a statement here on Friday, emphasised the scope of consumer demand-driven fish marketing techniques and encouraged the fisherwomen to take up business ...

Google News
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Consistent Marketing Provides Big Rewards

Being inconsistent when it comes to marketing your business can... Read More

Stay in Touch with Leads and Get More Closes

How many leads have come into your business since the... Read More

Supply And Demand And Marketing

According to Dough McCormick, Chariman and CEO of iVillage, Inc,... Read More

The First Rule of CRM for Financial Services

Things have to change. Cross selling is not going to... Read More

Marketing Strategy - Spell Out Your Unique Value

I attended a "Sales Focus" seminar a few years back... Read More

Marketing Success Defined

How do you personally define success? High income? Substantial net... Read More

Growing Your Brand Assets

Okay. Raise your hand if you think brand management is... Read More

Defining Moment

Do you know your audiences? I mean really know... Read More

Marketing With Brochures

With the explosion of the internet and online businesses many... Read More

Direct Mail Still Works!

Direct Mail CampaignsDespite the proliferation of communication facilitators--mobile phones, faxes,... Read More

Overview on Qualitative Data Collection Techniques in International Marketing Research

This article is meant to be a brief review and... Read More

Tracking Your Way to the Top!

I often wonder how people without a plan know where... Read More

Private Practice Marketing: 3 More Things I Wish I Knew When I First Started

1) Create systemsCreate systems for everything you do, especially those... Read More

Embracing The Future - Marketing Yourself, Your Business And Your

IntroductionMany businesses and organisations have a perception that marketing means... Read More

Distinguish Your Business From The Competition

You followed time-honored online marketing techniques to the letter: you... Read More

The Building Blocks to Effective Marketing

The Building Blocks to Successful MarketingIt's More than Sales and... Read More

Copy SoapNet and Make Money

Whether you want to admit it or not, soap operas... Read More

The Marketing Funnel: Simple, Effective Marketing Strategy

No matter if you're publishing your first book or producing... Read More

Are You Marketing Backwards?

Marketing is like rowing a boat. When you know how... Read More

Deciphering Marketing Lingo: Whats the Difference between a USP, Single Message and a Tagline?

Maybe you've heard these different marketing terms, maybe you haven't.... Read More

Fundraising Renewal Letters: Four Goals to Strive For With Each One You Write

In the fundraising profession, appeal letters that you mail to... Read More

How Much Is Your Popcorn Worth? Powerful Lessons In Marketing & The Psychology Of Selling - Part 1

In the following 'special report,' I will reveal some very... Read More

The Advantages of Full Color Brochure Printing

A brochure can be a great promotional tool, whether it... Read More

Three Simple Ideas That Increase Profit? FAST!

Are you spending more time trying to get new clients... Read More

Unique Selling Proposition - Your Competitive Advantage!

To capture a larger market share and be viable, sustainable... Read More