In Sickness And In Health

I recently drove by a business that had a sign out front that read "Closed due to illness". This meant that the cash flow would stop until the owner was able to return to work.Even worse, the business would not be able to generate revenue for the owner when it... Read More

Marketing on a Budget

A successful marketing plan doesn't have to include an athletic superstar, prime-time placement, state-of-the-art computer graphics or a massive budget. Being resourceful and smart can be just as effective. Business promotion doesn't have to cost a fortune. Often, it's the personal touch that seals the deal. Here are ideas... Read More

10 Powerful Marketing Tips

1. Print your best small ad on a postcard and mail it to prospects in your targeted market. People read postcards when the message is brief. A small ad on a postcard can drive a high volume of traffic to your web site and generate a flood of sales leads... Read More

Customer Lifetime Value - The Key To Maximizing Your Profits!

The greatest asset to your business is your Customer, specifically, your Customer Lifetime Value.In my many years in Sales and Marketing, I've met many CEOs and business owners who don't have much clue as to what Customer Lifetime Value is, much less its importance and the impact it has on... Read More

Write Articles WITHOUT Writing!

Face it, writing any article can be a tedious and time consuming task for a beginner or even an expert writer. Here are four ways to make writing articles a lot easier: 1) Use My Articles - You could add your own name, resource box and web site link to... Read More

Five Mistakes Absolutely Guaranteed to Drive Away Your Best Clients

We all work hard to attract even one paying client. In fact, we work hard to attract serious inquiries. Yet amazingly, many business owners seem determined to drive away business! Every example cited here is based on true, thoroughly documented experiences, with both newbie business owners and five-star marquee players.1.... Read More

Turning The Casual Scanner Into A Buyer

The world is full of scanners. Most people simply scan the page to see if anything piques their interest, rather than reading the ads, sales letters, or web copy. That's why you should ensure that your copy is scanner friendly. That means placing headlines,... Read More

Direct Mail

Do you have a website? A Web Newsletter? A mailing list of e-mail addresses for customers? Do you track and test everything? You can use the web to get sales in lots of exciting ways which are dependant on technology that's available at the time. Whether you budget is £600... Read More

Top 10 Marketing Pitfalls

Ten Marketing Pitfalls By Stuart ReidIf you want to make it BIG in Internet Marketing you need avoid some common mistakes. Here's a list of the top ten Pitfalls that catch out beginner Marketers (and many established ones too!).The problem is you don't realise you have fallen into one of... Read More

What Does It REALLY Take to Be Making 6-Figures as a Service Professional?

Over the past 30 years, I've read so much on how to makemoney that I know I can write a series of books on thetopic, books that would cut through the junk and you don'thave to buy 101 things for each area. Most of the information repeats itself -- same... Read More

In The News:


MLS data triggering postcard marketing campaigns
Inman.com
Online advertising may be where agents are putting most of their dollars, but many continue to see value in print. Case in point: More than 100,000 active agents send marketing postcards to prospective clients via direct mail company QuantumDigital.


Albany Business Review

CommerceHub CEO: Acquisition of Seattle-based Mercent broadens marketing ...
Albany Business Review
CommerceHub's acquisition of Mercent, a Seattle e-commerce company, will open up new doors for the Albany-based software company, with big names like Amazon and Ebay. CommerceHub uses a cloud-based platform that allows retailers to list their ...


Five Digital-Marketing Predictions That Fizzled In 2014
Forbes
This article is by Troy Ireland, managing partner at Digital Current, a conversion-based digital-marketing agency specializing in content marketing and SEO. 'Tis the season to wax poetic about the year we are leaving behind and to make grandiose ...


Are You A Leader or A Laggard In Data-Driven Marketing?
Forbes
Is your organization ready to make the most of data-driven marketing? What does a data-driven organization look like? What's the best way to interact with customers? These are questions that continue to be pondered as the marketing and advertising ...


2015 Small Business Marketing and Branding Trends
Rochester Democrat and Chronicle (blog)
As we move away from mass online marketing, we'll be looking in 2015 to make communications to suspects, prospects and clients more personal, relevant and engaging. Customers are looking for an experience with a brand rather than being talked at, they ...


Mashable

10 predictions for content marketing in 2015
Mashable
If 2014 was the year content became the connective thread for all marketing, 2015 is poised to be the year that brands actually understand their audiences, and finally prove return on investment. As we enter 2015 in a more mature industry (58% of B2B ...
5 MORE Marketing Trends for Your 2015 B2B Marketing PlanBusiness 2 Community
Fewer than half of content marketers think they are effectiveThe Guardian

all 13 news articles »

Forbes

Marketing Gone Wrong: Is Your Social Media Plan Legal?
Forbes
I've written before about accidental PR disasters such as the McDonald's #McDStories campaign (instead of nostalgic memories it led to disgruntled customer tirades), government sites that went dark during the federal government's shutdown, or even a ...


Five Millennial Trends That Will Pave The Way For Marketers In 2015
Forbes
It's that time of year again when everyone packs the gym for discounted memberships, opts for a little more produce and a few less cookies at the store, signs up on that usually empty volunteer list at work and attempts to create a list of resolutions ...


Business 2 Community

Everyone's Thrilled About Content Marketing… And Failing Miserably
Business 2 Community
Everyone's Thrilled About Content Marketing‚Ķ And Failing Miserably image Everyones Thrilled About Content Marketing. ‚ÄúContent Is King,‚ÄĚ is the phrase we've heard everywhere for the last five to seven years. (Though the dictum is 18 years old, first ...
Five Ways To Fast-Track Your Mobile Content Marketing Strategy in 2015MediaPost Communications
What Digital Marketers Can Expect in 2015MarketingProfs.com (subscription)
How content marketing has changed marketing foreverallvoices

all 6 news articles »

Deadline.com

Fox International Ups Kieran Breen To Marketing President Post
Deadline.com
Following a record-breaking summer for 20th Century Fox, Kieran Breen has been promoted to President of International Marketing, the company's Worldwide Marketing and Distribution heads Paul Hanneman and Tomas Jegeus announced today. Breen has ...
Kieran Breen Promoted to President of International Theatrical Marketing at ...TheWrap
Fox Promotes Kieran Breen to President of International MarketingVariety
Kieran Breen earns Fox Int'l marketing stripesScreen International

all 4 news articles »
Google News
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The Secrets of?

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If your members, parents or donors wear clothes, watch t.v.... Read More

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Where Do Most of Your Clients Come From?Is it from... Read More

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The Importance of Business Marketing

Business marketing is one of the most important parts that... Read More

Behold the Power of the Tip

You are an expert. You have lots of content -... Read More