In Sickness And In Health

I recently drove by a business that had a sign out front that read "Closed due to illness". This meant that the cash flow would stop until the owner was able to return to work.Even worse, the business would not be able to generate revenue for the owner when it... Read More

Marketing on a Budget

A successful marketing plan doesn't have to include an athletic superstar, prime-time placement, state-of-the-art computer graphics or a massive budget. Being resourceful and smart can be just as effective. Business promotion doesn't have to cost a fortune. Often, it's the personal touch that seals the deal. Here are ideas... Read More

10 Powerful Marketing Tips

1. Print your best small ad on a postcard and mail it to prospects in your targeted market. People read postcards when the message is brief. A small ad on a postcard can drive a high volume of traffic to your web site and generate a flood of sales leads... Read More

Customer Lifetime Value - The Key To Maximizing Your Profits!

The greatest asset to your business is your Customer, specifically, your Customer Lifetime Value.In my many years in Sales and Marketing, I've met many CEOs and business owners who don't have much clue as to what Customer Lifetime Value is, much less its importance and the impact it has on... Read More

Write Articles WITHOUT Writing!

Face it, writing any article can be a tedious and time consuming task for a beginner or even an expert writer. Here are four ways to make writing articles a lot easier: 1) Use My Articles - You could add your own name, resource box and web site link to... Read More

Five Mistakes Absolutely Guaranteed to Drive Away Your Best Clients

We all work hard to attract even one paying client. In fact, we work hard to attract serious inquiries. Yet amazingly, many business owners seem determined to drive away business! Every example cited here is based on true, thoroughly documented experiences, with both newbie business owners and five-star marquee players.1.... Read More

Turning The Casual Scanner Into A Buyer

The world is full of scanners. Most people simply scan the page to see if anything piques their interest, rather than reading the ads, sales letters, or web copy. That's why you should ensure that your copy is scanner friendly. That means placing headlines,... Read More

Direct Mail

Do you have a website? A Web Newsletter? A mailing list of e-mail addresses for customers? Do you track and test everything? You can use the web to get sales in lots of exciting ways which are dependant on technology that's available at the time. Whether you budget is £600... Read More

Top 10 Marketing Pitfalls

Ten Marketing Pitfalls By Stuart ReidIf you want to make it BIG in Internet Marketing you need avoid some common mistakes. Here's a list of the top ten Pitfalls that catch out beginner Marketers (and many established ones too!).The problem is you don't realise you have fallen into one of... Read More

What Does It REALLY Take to Be Making 6-Figures as a Service Professional?

Over the past 30 years, I've read so much on how to makemoney that I know I can write a series of books on thetopic, books that would cut through the junk and you don'thave to buy 101 things for each area. Most of the information repeats itself -- same... Read More

In The News:


Forbes

Marketing Lessons From '#TheDress' That Went Viral
Forbes
When Caitlin McNeill and her friends couldn't agree upon the color of a dress, she posted the innocuous photo, seeking the opinions of her Tumblr-sphere, but she never imagined what would happen next. BuzzFeed kindly decided to help out by asking the ...

and more »

Wall Street Journal

The Next Marketing Frontier: Your Medical Records
Wall Street Journal
β€œIt's a fine line between recommending some kind of guidelines-based care versus recommending something that is marketing or sales-driven,” said Dr. Joseph Kvedar, vice president of connected health at Partners Healthcare, a nonprofit hospital system ...


Forbes

7 Mammoth Marketing Mistakes And What To Learn From Them
Forbes
Marketing is as old as beer – or at least as old as the Stella Artois brand, which goes back to 1366. Beer aside, there is nothing frothy about the marketing of brands, products and services in today's business world, especially in the digital ...


21 Provocative Questions To Ask Your Marketing Team
Forbes
Ordinarily I write about bringing out the talent in other people, but for many years I focused on customer experience and marketing. It bothers me that companies don't do more to bring out the best not only in their customers, but also in their employees.


CMSWire

Chief Marketing Officer Is The Most Dangerous Title Around
Forbes
At the top of most organization's marketing heap, you'll find a Chief Marketing Officer or CMO. This is the person who maintains the whimsical vision and executable strategy for your company's marketing plan. Inherent within this title, however, is one ...
How CMOs Create Golden Ticket Marketing TeamsCMSWire
How Marketing Leaders Are Moving Across Your Whole CompanyThe Content Standard by Skyword
CIOs Need to Partner with Marketing to Stay Relevant, CEO AdvisesIT Business Edge (blog)
MedCity News -Marketing magazine Australia (registration)
all 10 news articles »

Wall Street Journal

Dick's Sporting Goods Earnings Rise on Better Marketing
Wall Street Journal
Dick's Sporting Goods Inc. said more aggressive marketing in the January quarter helped offset the continued decline of its golf segment and led to better-than-expected earnings and an upbeat full-year guidance. Shares rose 2.9% to $57 in premarket ...

and more »

Business Wire (press release)

New York American Marketing Association Taps Hall of Fame Inductees
AdAge.com
The New York American Marketing Association on Tuesday said it will induct four marketers into its Marketing Hall of Fame. This year's inductees are Shelly Lazarus, chairman emeritus at Ogilvy & Mather; Yvon Chouinard, founder of Patagonia; Trevor ...
Prophet Vice Chairman David Aaker To Be Inducted into the American Marketing ...Business Wire (press release)
AMA New York announces Nike, Ogilvy & Mather and Prophet luminaries as ...The Drum

all 5 news articles »

The 4 Essentials of Video Content Marketing Success
Entrepreneur
As videos become increasingly popular, they provide the perfect complement to online marketing. Regardless of whether the video is produced simply for fun, information or is intended to be instructional, videos play a critical role in any brand's ...
Videorank.guru on Why Video Marketing Is the Most Effective Type of Marketing ...Digital Journal

all 2 news articles »

How to Find a Good Marketing Analyst
AdAge.com
Marketing analytics jobs have been hard to fill for a long time, and the growing demand for analysts from digital-media players looking to staff up departments that can prove return on investment to marketers has only made things worse. "There is a ...


SWGTC Marketing Department receives national awards
Times-Enterprise
THOMASVILLE β€” The Southwest Georgia Technical College (SWGTC) Marketing and Public Relations staff was the recipient of five gold awards, two silver awards and a bronze award in this year's Higher Education Marketing Report national competition in ...

Google News
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Target Marketing: The Bell Curve

Finally, Something You Learned In Math Class Makes Sense In... Read More

Big Ticket Marketing in 28 Minutes

I read an article recently about how many mainstream retail... Read More

Mortgage Marketing to Realtors ? Creating a Memorable Positioning Statement

Mortgage marketing to Realtors involves having a crystal clear position... Read More

Your Elevator Speech ? Have You Updated Yours Recently?

Do you have an elevator speech? Does it get people's... Read More

Postcard Direct Mail Marketing Tips And Ideas

Postcards are perhaps the least expensive way of reaching a... Read More

Marketing Smarter To Earn More

An accountant once told me that he never met anyone... Read More

Unique Selling Proposition - Your Competitive Advantage!

To capture a larger market share and be viable, sustainable... Read More

Creative Online Marketing For Salespeople and Business Professionals

New to a sales career? Want to market yourself but... Read More

Corporate Gift Tips To Wow Clients & Associates

1) Know the company and their culture. Are they trendy... Read More

6 Article Marketing Smarts: How To Get More Reprints And Exposure

Article marketing is the latest buzzword for marketers... Read More

Writing To Overpower Your Competition

"We don't have any competition. We're a truly a one-of-a-kind... Read More

Direct Mail Response Devices and How to Craft Them

Successful direct mail packages contain three things: an attractive offer,... Read More

Why Surveying Matters

What is the single most important thing you can do... Read More

Words that Sell

We all know the English language contains hundreds of thousands... Read More

Meaning and Marketing - The Hurricane

I step outside my back door and look at some... Read More

7 Ways to Evaluate Your Marketing Plan

Business owners often find it difficult to know whether their... Read More

Free Publicity for Restaurants

One of the best ways to get a restaurant free... Read More

Sponsorship: A Key to Powerful Marketing

Sponsorship is the fastest growing form of marketing in the... Read More

Creating a Marketing Timeline That Works: 17 Simple Ideas for Marketing Your Small Business

"Goals are dreams with deadlines." -Diana Scharf HuntWhen clients come... Read More

Tracking Your Way to the Top!

I often wonder how people without a plan know where... Read More

How to Use Your Newsletter to Research Your Market

A few decades ago, in the early days of automatic... Read More

The 5 Minute Marketing Plan

If I were to ask you right now, what marketing... Read More

Are Your Brochures Worth The Paper Theyre Printed On?

Brochures are one of the oldest marketing weapons in the... Read More

Down To The Wire

When you want to win and woo new clients with... Read More

Incentives For Customers? Whats New?

Lost & Found for the 21st CenturyHere in the 21st... Read More