In Sickness And In Health

I recently drove by a business that had a sign out front that read "Closed due to illness". This meant that the cash flow would stop until the owner was able to return to work.Even worse, the business would not be able to generate revenue for the owner when it... Read More

Marketing on a Budget

A successful marketing plan doesn't have to include an athletic superstar, prime-time placement, state-of-the-art computer graphics or a massive budget. Being resourceful and smart can be just as effective. Business promotion doesn't have to cost a fortune. Often, it's the personal touch that seals the deal. Here are ideas... Read More

10 Powerful Marketing Tips

1. Print your best small ad on a postcard and mail it to prospects in your targeted market. People read postcards when the message is brief. A small ad on a postcard can drive a high volume of traffic to your web site and generate a flood of sales leads... Read More

Customer Lifetime Value - The Key To Maximizing Your Profits!

The greatest asset to your business is your Customer, specifically, your Customer Lifetime Value.In my many years in Sales and Marketing, I've met many CEOs and business owners who don't have much clue as to what Customer Lifetime Value is, much less its importance and the impact it has on... Read More

Write Articles WITHOUT Writing!

Face it, writing any article can be a tedious and time consuming task for a beginner or even an expert writer. Here are four ways to make writing articles a lot easier: 1) Use My Articles - You could add your own name, resource box and web site link to... Read More

Five Mistakes Absolutely Guaranteed to Drive Away Your Best Clients

We all work hard to attract even one paying client. In fact, we work hard to attract serious inquiries. Yet amazingly, many business owners seem determined to drive away business! Every example cited here is based on true, thoroughly documented experiences, with both newbie business owners and five-star marquee players.1.... Read More

Turning The Casual Scanner Into A Buyer

The world is full of scanners. Most people simply scan the page to see if anything piques their interest, rather than reading the ads, sales letters, or web copy. That's why you should ensure that your copy is scanner friendly. That means placing headlines,... Read More

Direct Mail

Do you have a website? A Web Newsletter? A mailing list of e-mail addresses for customers? Do you track and test everything? You can use the web to get sales in lots of exciting ways which are dependant on technology that's available at the time. Whether you budget is 600... Read More

Top 10 Marketing Pitfalls

Ten Marketing Pitfalls By Stuart ReidIf you want to make it BIG in Internet Marketing you need avoid some common mistakes. Here's a list of the top ten Pitfalls that catch out beginner Marketers (and many established ones too!).The problem is you don't realise you have fallen into one of... Read More

What Does It REALLY Take to Be Making 6-Figures as a Service Professional?

Over the past 30 years, I've read so much on how to makemoney that I know I can write a series of books on thetopic, books that would cut through the junk and you don'thave to buy 101 things for each area. Most of the information repeats itself -- same... Read More

In The News:


Adweek

The 10 Most Fascinating Digital Marketing Stats of the Week
Adweek
The 10 most intriguing numbers from digital marketing over the last week include new data on the explosion of legal marijuana marketing as well as stats that show how online video continues to grow. 1. In today's Adweek magazine, we report how several ...


The Ten Commandments of real estate email marketing: Part 1
Inman.com
Email marketing is one of the most popular marketing tools for real estate agents — and perhaps one of the least understood. I see so many complaints about agents who send messages indiscriminately or whose every email is just some variation on the ...
How Would An Email Tax Change Email Marketing?MediaPost Communications

all 2 news articles »

Forbes

Email Marketing Gets New Persona With AI
Forbes
Every few years the email marketing industry goes into defensive mode when it is suggested that email is dying, or becoming obsolete, or otherwise broken. Inevitably it is argued that email should be, or will be, replaced with social media because the ...


ScreenCrush

Tiny 'Ant-Man' Billboards Appearing in Public as Part of Clever Marvel ...
ScreenCrush
So far, they only seem to be located in Australia (there have been sightings in Brisbane, Melbourne and Queensland), but hopefully they'll expand this mini-marketing campaign to the rest of the world. If you're thinking about stealing one though ...
'Ant-Man' Marketing Is Awesomely Tiny & Here Are 5 Other Tiny Things To Be ...Bustle

all 21 news articles »

Huffington Post

When is the Right Time to Outsource Your Marketing?
Huffington Post
When a business is very small, it makes sense for your marketing to be a small affair. You might handle it yourself, if you're comfortable with writing and posting on social media, but once the company starts growing, it makes sense for the company to ...
New Study Finds B2Bs Struggle with Content Technology and MarketingThe Content Standard by Skyword
Mod Girl Marketing Discusses Why LinkedIn Still Leads B2B Content Marketing ...Digital Journal

all 4 news articles »

Forbes

Manny Pacquiao Knocks Out Floyd Mayweather In Fight For Marketing Dollars
Forbes
Top Rank's Lucia McKelvey, who handles Pacquiao's marketing in the U.S., says the tie-in was a natural fit with Butterfinger wanting to create a fight with category leader, Reese's Peanut Butter Cup. Pacquiao's playful persona also works for the candy ...
now TV secures rights to Mayweather vs Pacquiao boutMarketing Interactive

all 461 news articles »

VentureBeat

Martech verdict: Which marketing tech platform is best (webinar)
VentureBeat
You can still get all the info from this recent webinar right here for free. In last month's webinar on marketing clouds, VB's VP of Research John Koetsier took a beneath-the-hood look at the utterly confusing array of cloud-based martech tools and ...


topseos.com Unveils Rank Executives as the Second Best Digital Marketing ...
Marketwired (press release)
NAPLES, FL--(Marketwired - April 21, 2015) - topseos.com has reported the rankings of the 10 best digital marketing agencies for April 2015. Rank Executives has been named the second best agency due to their impressive performance during the ...
topseos.com Unveils WebiMax as the Top Digital Marketing Firm for the Month of ...Digital Journal
Netmark Named Top Integrated Search Marketing Service by topseos.com for ...SYS-CON Media (press release)
topseos.com Acknowledges WebiMax as the Top Digital Marketing Firm for the ...Broadcaster
IT Business Net
all 69 news articles »

Business 2 Community

6 Vital Features to Look for in Marketing Automation Software this Year
Business 2 Community
Marketers have to adapt to these changes. The single most important improvement companies can make to their marketing strategies is investing in marketing automation software. Automation is the fuel that allows businesses to stay one step ahead of the ...
Act-On Marketing Automation Is a Technology Essential for SalesIT Business Net

all 3 news articles »

South Florida Business Journal

Sunrise marketing software firm SproutLoud to hire 30
South Florida Business Journal
SproutLoud makes marketing software that helps small businesses use the advertising money allocated to them by large brands, including Aveda and Dish Network. Many companies set aside funds for cooperative advertising, which allows retailers to share ...

Google News
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The Marketing Funnel: Simple, Effective Marketing Strategy

No matter if you're publishing your first book or producing... Read More

The 7 Commandments of Marketing

Marketing is the key to success with any business, online... Read More

Client or Customer? There Really Is A Difference

Some people use the words "client" and "customer" interchangeably or... Read More

11 Ways to Turnaround a Cash-Strapped Business or Practice

This past weekend I received a disturbing message from a... Read More

Its Not All about the Cleavage! Or is It?

Times are a changin'! More women today work outside the... Read More

The Top Ten Ways to Get Beyond Networking And Generate Cash-Building Exposure

Gain the exposure you need to succeed with these ten... Read More

Lessons Learned at the Harvard Business School

"If God wanted to create a perfect punishment for a... Read More

The Advantages of Full Color Brochure Printing

A brochure can be a great promotional tool, whether it... Read More

Are You a Marketing Octopus, or a Marketing Worm?

One of the greatest challenges to effectively marketing a business... Read More

A Great Marketing Model ? Utilizing the Power of OPM

Staying ahead of the marketing curve seems to be a... Read More

Neuromarketing: Smart Marketing Or Jedi Mind Control Trick?

In the international bestseller "Blink," Malcolm Gladwell explains why our... Read More

Clever Headlines Usually Flop! Are You Being Too Clever For Your Own Good?

Copywriters that try to be clever, humorous, abstract, or use... Read More

Ten Breakthrough Marketing Ideas

Ten Breakthrough Marketing Ideas1. Create a directory of web sites... Read More

How to Connect Features and Values

"Buy this magazine or we'll shoot the dog," went a... Read More

12 Lessons I Picked Up from Attending Seminars

So you just dropped a tidy sum to attend a... Read More

How Much Is Your Popcorn Worth? Powerful Lessons In Marketing & The Psychology Of Selling - Part 2

NB: You can read part one here: ... Read More

Another Commercial? Dont Touch That Dial! Watch & Learn

When commercials come on the television do you get up... Read More

Notable News - Its Not About You!

You enjoy what you do. In fact, you love your... Read More

The Secret to Good Writing

Skilful business writing involves getting your message across simply and... Read More

Testing Your Way To Prosperity

I have always enjoyed talking to a Realtor friend of... Read More

Shine a Spotlight on Your Professional Service Firm

As a life-long dancer, I know a bit about the... Read More

Don?t Put All Of Your Eggs Into One Basket

I vaguely remember a particular story from my childhood. It... Read More

Take The Test: Does Your Marketing Copy Sell?

Your marketing materials must grab your prospect's attention long enough... Read More

Why Most Marketing Videos Dont Work

Every now and then I will meet someone who has... Read More

The Use of Bar Code SMS in Mobile Marketing, Advertising, CRM

Anybody that frequents shopping malls are familiar with the bar... Read More