In Sickness And In Health

I recently drove by a business that had a sign out front that read "Closed due to illness". This meant that the cash flow would stop until the owner was able to return to work.Even worse, the business would not be able to generate revenue for the owner when it... Read More

Marketing on a Budget

A successful marketing plan doesn't have to include an athletic superstar, prime-time placement, state-of-the-art computer graphics or a massive budget. Being resourceful and smart can be just as effective. Business promotion doesn't have to cost a fortune. Often, it's the personal touch that seals the deal. Here are ideas... Read More

10 Powerful Marketing Tips

1. Print your best small ad on a postcard and mail it to prospects in your targeted market. People read postcards when the message is brief. A small ad on a postcard can drive a high volume of traffic to your web site and generate a flood of sales leads... Read More

Customer Lifetime Value - The Key To Maximizing Your Profits!

The greatest asset to your business is your Customer, specifically, your Customer Lifetime Value.In my many years in Sales and Marketing, I've met many CEOs and business owners who don't have much clue as to what Customer Lifetime Value is, much less its importance and the impact it has on... Read More

Write Articles WITHOUT Writing!

Face it, writing any article can be a tedious and time consuming task for a beginner or even an expert writer. Here are four ways to make writing articles a lot easier: 1) Use My Articles - You could add your own name, resource box and web site link to... Read More

Five Mistakes Absolutely Guaranteed to Drive Away Your Best Clients

We all work hard to attract even one paying client. In fact, we work hard to attract serious inquiries. Yet amazingly, many business owners seem determined to drive away business! Every example cited here is based on true, thoroughly documented experiences, with both newbie business owners and five-star marquee players.1.... Read More

Turning The Casual Scanner Into A Buyer

The world is full of scanners. Most people simply scan the page to see if anything piques their interest, rather than reading the ads, sales letters, or web copy. That's why you should ensure that your copy is scanner friendly. That means placing headlines,... Read More

Direct Mail

Do you have a website? A Web Newsletter? A mailing list of e-mail addresses for customers? Do you track and test everything? You can use the web to get sales in lots of exciting ways which are dependant on technology that's available at the time. Whether you budget is 600... Read More

Top 10 Marketing Pitfalls

Ten Marketing Pitfalls By Stuart ReidIf you want to make it BIG in Internet Marketing you need avoid some common mistakes. Here's a list of the top ten Pitfalls that catch out beginner Marketers (and many established ones too!).The problem is you don't realise you have fallen into one of... Read More

What Does It REALLY Take to Be Making 6-Figures as a Service Professional?

Over the past 30 years, I've read so much on how to makemoney that I know I can write a series of books on thetopic, books that would cut through the junk and you don'thave to buy 101 things for each area. Most of the information repeats itself -- same... Read More

In The News:


Entrepreneur

3 Reasons Why Relying on Social-Media Marketing Is a Losing Strategy
Entrepreneur
Last week Facebook made the announcement that starting in January, it will limit how many promotional posts people see on business pages. This is on top of two algorithm changes, and the organic reach has dropped to 2.71 percent. In the last year, ...
10 Ways to Improve your Social Media MarketingPerformanceIN
Social media Q&A infographic for marketing strategiesOnline Social Media

all 8 news articles »

Entrepreneur

Content Marketing Strategies You Can Steal
Entrepreneur
What's the profile of a modern, best-in-class content marketer? By modern I mean someone who is using new tools and resources (social media, video and data) in concert with traditional marketing programs. And by best in class I mean someone who is ...
Use Content Marketing To Tell Your Story, Not Sell Your StoryBusiness 2 Community
Taylor Reaume: 7 Ways to Improve Your Content Marketing StrategyNoozhawk

all 5 news articles »

Businessweek

Admit It: You Have No Marketing Budget
Businessweek
Very few small businesses have a formal, consistent marketing line item on their budget. If they do, they fail to base that number on a solid rationale, considering what's normal in their industry, how much their competitors spend, and other relevant ...


The Guardian

Under-resourced and isolated: who would be a digital marketing manager?
The Guardian
This diversification means the digital marketing manager's work has become as complicated as the purchasing journey. Grappling with fragmented media channels and an avalanche of new data, 72% of managers feel their job has become more complex in ...


TechCrunch

Oracle Big Quest To Win Marketing Cloud
Forbes
The cloud trend in technology started fifteen years ago where the early players were moving fast to the cloud and even just four years ago analysts were critical of Oracle that they were late to the game. Oracle may have missed the big market moves to ...
Debunking The 7 Myths of Marketing In The EnterpriseTechCrunch

all 3 news articles »

VentureBeat

iPhone 6 drives huge downloads in October, but marketing costs finally fall ...
VentureBeat
App and game makers got some welcome relief in October, according to marketing technology firm Fiksu. The company's research showed that the launch of the iPhone 6 and iOS 8 drove record download volumes for the most popular apps. On top of that, the ...

and more »

The Independent

Black Friday: Helpful discounts for Christmas shoppers, or cynical marketing ...
The Independent
Suddenly, in the course of a year, Black Friday has gone from a weird thing they do in the States to a phenomenon that 72 per cent of people in Britain know about, according to eDigitalResearch undertaken for Marketing magazine. Even traditional ...

and more »

U-T San Diego

Digital media hyped downtown
U-T San Diego
The digital marketing panel, from left: Lauren Alexander of Underground Elephant; Matt Faulk of Basic; Dan Khabbie of Digitaria; Chad Robley of Mindgruve; Stephan Goss of Zeeto Media. Kris Michell, president of the Downtown San Diego Partnership, is at ...


What will 2015 bring for digital marketing?
Hult News
Digital marketing has become a central part of most companies' promotional strategies in recent times, and the sector is only set to grow in the near future. According to an infographic compiled by WebDAM, a provider of business branding and ...

and more »

CIO

How to Make Sense of Facebook's Marketing Policies
CIO
During last week's closing keynote at the Word of Mouth Marketing Association (WOMMA) Summit in Los Angeles, Allison Hendrix, policy manager for Facebook's public policy management and communications team, gave marketers a crash course on what ...

Google News
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15 Ways to Promote eLearning Programs

Pre-note: In this article, teleclass is an example used to... Read More

A Simplified Marketing Plan that Works!

When I started my first business in 1981, I researched... Read More

When Designing Postcards, Aim for Refrigerator Door Mindshare

If you want to design effective marketing postcards, then aim... Read More

How to Give Your Biz a Boost with a Summer Marketing Makeover

Are you on track for hitting all your business goals... Read More

Five Steps to a Web Site That Sells

I'm always amazed that people would spend months to develop... Read More

Dear Friend: Dont Start Your Non-For-Profit Fundraising Letters As A Stranger

Dear Friend:Don't do it.Don't start your fundraising letters with "Dear... Read More

How to Turn Your Marketing Into a Money-Making Machine - Setting The Stage For Successful Marketing

Powerful Marketing has become elusive to many companies seeking strong... Read More

Marketing Tips: Free First

When people think about promoting their business, the first thought... Read More

Profitable Marketing Programs Part 2: Figuring Break Even Point

In Part 1 -- http://www.websitemarketingplan.com/online/profit.htm -- I discussed how to... Read More

9 Highly Effective Marketing Tips

Here are 9 low-cost but highly effective marketing tips to... Read More

Free Publicity for Restaurants

One of the best ways to get a restaurant free... Read More

Benefits of Developing & Maintaining a Database

A database is more than a simple list of names... Read More

How To Recognize Your Niche Marketing Agenda

Starting a business, whether it's retail products or services, must... Read More

Tips For Developing An Effective Questionnaire

Developing the questionnaire is undoubtedly the most important part of... Read More

Marketing Strategy and Template for Independent Professionals

Having a marketing strategy and marketing approach is very important.... Read More

Is A Marketing Plan The Same Thing As A Communications Plan?

How does a marketing plan relate to an organization's communications... Read More

Viral Marketing

Viral marketing involves the use of surf-exchanges, and if you... Read More

Postcard Direct Mail Marketing Tips And Ideas

Postcards are perhaps the least expensive way of reaching a... Read More

Marketing to Women -- Can I Buy You A Clue?

A while back a small business owner paid me a... Read More

Are You Attracting or Repelling Prospects?

There are basically two ways in which you can either... Read More

Mail Can Make You Money

Are you still waiting for business to turn around before... Read More

Keep Costs Down and Keep the Marketing Strategy Simple

One of the biggest mistakes we could make as business... Read More

Effective Use of Promotional Products and Ad Specialties

1. Determine the goals of your promotional products program. Do... Read More

The Fundraising Letter PS: 25 Powerful Things To Say There (Includes Examples & Samples)

Donors read postscripts. This is a sad but important reality... Read More

Marketing Is A Long-Term Investment

"Dig your well before you're thirsty" is the title of... Read More