In Sickness And In Health

I recently drove by a business that had a sign out front that read "Closed due to illness". This meant that the cash flow would stop until the owner was able to return to work.Even worse, the business would not be able to generate revenue for the owner when it... Read More

Marketing on a Budget

A successful marketing plan doesn't have to include an athletic superstar, prime-time placement, state-of-the-art computer graphics or a massive budget. Being resourceful and smart can be just as effective. Business promotion doesn't have to cost a fortune. Often, it's the personal touch that seals the deal. Here are ideas... Read More

10 Powerful Marketing Tips

1. Print your best small ad on a postcard and mail it to prospects in your targeted market. People read postcards when the message is brief. A small ad on a postcard can drive a high volume of traffic to your web site and generate a flood of sales leads... Read More

Customer Lifetime Value - The Key To Maximizing Your Profits!

The greatest asset to your business is your Customer, specifically, your Customer Lifetime Value.In my many years in Sales and Marketing, I've met many CEOs and business owners who don't have much clue as to what Customer Lifetime Value is, much less its importance and the impact it has on... Read More

Write Articles WITHOUT Writing!

Face it, writing any article can be a tedious and time consuming task for a beginner or even an expert writer. Here are four ways to make writing articles a lot easier: 1) Use My Articles - You could add your own name, resource box and web site link to... Read More

Five Mistakes Absolutely Guaranteed to Drive Away Your Best Clients

We all work hard to attract even one paying client. In fact, we work hard to attract serious inquiries. Yet amazingly, many business owners seem determined to drive away business! Every example cited here is based on true, thoroughly documented experiences, with both newbie business owners and five-star marquee players.1.... Read More

Turning The Casual Scanner Into A Buyer

The world is full of scanners. Most people simply scan the page to see if anything piques their interest, rather than reading the ads, sales letters, or web copy. That's why you should ensure that your copy is scanner friendly. That means placing headlines,... Read More

Direct Mail

Do you have a website? A Web Newsletter? A mailing list of e-mail addresses for customers? Do you track and test everything? You can use the web to get sales in lots of exciting ways which are dependant on technology that's available at the time. Whether you budget is 600... Read More

Top 10 Marketing Pitfalls

Ten Marketing Pitfalls By Stuart ReidIf you want to make it BIG in Internet Marketing you need avoid some common mistakes. Here's a list of the top ten Pitfalls that catch out beginner Marketers (and many established ones too!).The problem is you don't realise you have fallen into one of... Read More

What Does It REALLY Take to Be Making 6-Figures as a Service Professional?

Over the past 30 years, I've read so much on how to makemoney that I know I can write a series of books on thetopic, books that would cut through the junk and you don'thave to buy 101 things for each area. Most of the information repeats itself -- same... Read More

In The News:


Forbes

8 Insights On How Marketing Drives Movie Box Office Sales
Forbes
Here's something to think about as you decide which movie to see this weekend: Studios spend an average of $30 million to market the typical PG-13 action film in the U.S. That's a lot of scratch, even for Hollywood's studio royalty. And since marketing ...


VentureBeat

Despite the need to, 80% of marketers can't personalize their marketing (study)
VentureBeat
“This is all about picking up the digital breadcrumbs from each customer interaction.” The study — which takes in data and survey responses from 506 marketers and 27 vendors — tells us that 80 percent of consumer-facing companies simply don't ...


Entrepreneur

How Brands Are Paving the Way for Periscope Marketing
Entrepreneur
As more brands join and use apps like Periscope and Meerkat, it's becoming clear that live streaming will play a major role in digital and social marketing in the coming months and years. Live streaming is anything but new; however, it's recently ...
4 Things to Consider Before You Add Live Social Streaming to Your StrategySearch Engine Journal

all 2 news articles »

Adweek

How a $0 Marketing Budget Bought a Fortune in Athlete Endorsements
Adweek
But referrals turned into marketing when Lavelle noticed the guys mentioning his brand on Instagram and other social-media channels. "It's not that they tag us in every picture," he said. "But they're regularly on social media, and when we see it, we ...


Dallas Morning News (blog)

Roc Nation asks federal court to toss marketing company's lawsuit over Dez ...
Dallas Morning News (blog)
But Roc Nation and Roc Nation Sports now wants the case moved to federal court in Dallas — and tossed out altogether. Very long story relatively short, says one of several filings deposited in Dallas yesterday: “No employee or representative of Roc ...


Deadline

Disney Exec Moves To Creative Marketing Outfit Pongo
Deadline
Ron Pomerantz, currently VP Marketing and Creative at Disney Channel, is exiting to become VP Content & Strategy at Pongo, a creative marketing agency for entertainment industry clients. In his new role he will oversee the new creative content division ...


VentureBeat

Marketing meets IT: Building cross-functional harmony in a complicated world ...
VentureBeat
Join us for this live webinar on Thursday, July 9 at 10 a.m. Pacific, 1 p.m. Eastern. Register here for free. Marketing and IT don't have a great history together. It's complicated. One wants fluidity and the ability to pivot or re-invent things ...


Entrepreneur

5 Subtle But Effective Digital Marketing Strategies
Entrepreneur
The buzz phrase in digital marketing has been “content is king” over the past few years. As entrepreneurs, we all know the only constant in our world is change. And with that, content marketing is evolving. Most content is creating noise and assaulting ...


Forbes

Movie Marketing: The Great Mess Hollywood Can't Quit
Forbes
Movie marketing should be the irresistible magnet pulling people into theaters. Instead, marketing has become the embodiment of magnetic repulsion, actively creating a barrier between the film and those would enjoy it. At this point, not even ...
'Terminator: Genisys' Director Alan Taylor Also Thinks the Marketing Gave Away .../FILM
Why Terminator: Genisys Decided To Use Spoilers In The MarketingCinema Blend
Terminator Genisys Director Laments Spoiler-Heavy Marketing TrailerWe Got This Covered
In Entertainment
all 917 news articles »

Search Engine Land

Revolutionize Your Marketing Strategies & Operations – Register For MarTech ...
Search Engine Land
Are you ready to boost your company's ROI through technology-infused marketing? Join the marketing technologists, data scientists and innovators looking to redefine their strategies and operations at MarTech: The Marketing Tech Conference. Register ...

and more »
Google News
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One-Two-Three Punch Marketing

Printed material is just as important today as it was... Read More

Service Marketers; How?s Your Packaging?

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Top 10 Tips To Market & Build Your Professional Practice

In building and running a professional practice (or any small... Read More

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If My Work is Good Enough

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Business Marketing Strategies

For many small business managers, finding the time and commitment... Read More

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Of all the web sites belonging to coaches, consultants and... Read More

Postcards Work

What's the fastest, simplest and cheapest way to promote just... Read More

Tracking Your Way to the Top!

I often wonder how people without a plan know where... Read More

Referrals - How to Get Them

Referrals are an extension of Networking. If people like you... Read More

How to Successfully Promote your Business to an International Audience

Breaking into the international marketplace can catapult a company into... Read More

Telemarketers Dont Like Them? Heres An Idea For Ya!

Telemarketers... ooohhh... I'll bet we've all got a nice story... Read More

Marketing Messages: Your 10 Most Important Business Principles

As a self-employed professional, you have two basic strategies for... Read More

Why Great Companies Survey: Martian Logic!

If an alien civilization from Mars was planning a friendly... Read More

Copy SoapNet and Make Money

Whether you want to admit it or not, soap operas... Read More

Inform vs. Excite

excite v. 1 a: to call to activity b: to... Read More

How to Add Warmth, Color & Texture to Your Advertisements

"?A powerful agent is the right word?" --Mark TwainAnd what... Read More

Like Brushing Your Teeth

What do the following things have in common: brushing your... Read More

Market Research ? How Good is the Data?

"Make money for taking surveys"," Cash for your opinion", "Make... Read More

Why Referral Business Is So Valuable

With so much money invested on innefective advertising, it's time... Read More

Should You Clap For Your Customers?

Does it make sense to clap for your customers? It... Read More

Meaning and Marketing - The Trigger

In previous articles under "Meaning and Marketing", we have learned... Read More

Preventive Marketing Offers Small-Mid Sized Business Owners An Ideal Way To Maximize Their Results

As the owner of a creative services boutique - I... Read More