In Sickness And In Health

I recently drove by a business that had a sign out front that read "Closed due to illness". This meant that the cash flow would stop until the owner was able to return to work.Even worse, the business would not be able to generate revenue for the owner when it... Read More

Marketing on a Budget

A successful marketing plan doesn't have to include an athletic superstar, prime-time placement, state-of-the-art computer graphics or a massive budget. Being resourceful and smart can be just as effective. Business promotion doesn't have to cost a fortune. Often, it's the personal touch that seals the deal. Here are ideas... Read More

10 Powerful Marketing Tips

1. Print your best small ad on a postcard and mail it to prospects in your targeted market. People read postcards when the message is brief. A small ad on a postcard can drive a high volume of traffic to your web site and generate a flood of sales leads... Read More

Customer Lifetime Value - The Key To Maximizing Your Profits!

The greatest asset to your business is your Customer, specifically, your Customer Lifetime Value.In my many years in Sales and Marketing, I've met many CEOs and business owners who don't have much clue as to what Customer Lifetime Value is, much less its importance and the impact it has on... Read More

Write Articles WITHOUT Writing!

Face it, writing any article can be a tedious and time consuming task for a beginner or even an expert writer. Here are four ways to make writing articles a lot easier: 1) Use My Articles - You could add your own name, resource box and web site link to... Read More

Five Mistakes Absolutely Guaranteed to Drive Away Your Best Clients

We all work hard to attract even one paying client. In fact, we work hard to attract serious inquiries. Yet amazingly, many business owners seem determined to drive away business! Every example cited here is based on true, thoroughly documented experiences, with both newbie business owners and five-star marquee players.1.... Read More

Turning The Casual Scanner Into A Buyer

The world is full of scanners. Most people simply scan the page to see if anything piques their interest, rather than reading the ads, sales letters, or web copy. That's why you should ensure that your copy is scanner friendly. That means placing headlines,... Read More

Direct Mail

Do you have a website? A Web Newsletter? A mailing list of e-mail addresses for customers? Do you track and test everything? You can use the web to get sales in lots of exciting ways which are dependant on technology that's available at the time. Whether you budget is Ł600... Read More

Top 10 Marketing Pitfalls

Ten Marketing Pitfalls By Stuart ReidIf you want to make it BIG in Internet Marketing you need avoid some common mistakes. Here's a list of the top ten Pitfalls that catch out beginner Marketers (and many established ones too!).The problem is you don't realise you have fallen into one of... Read More

What Does It REALLY Take to Be Making 6-Figures as a Service Professional?

Over the past 30 years, I've read so much on how to makemoney that I know I can write a series of books on thetopic, books that would cut through the junk and you don'thave to buy 101 things for each area. Most of the information repeats itself -- same... Read More

In The News:


Fast Company

3 Key Digital Marketing Skills Students Don't Learn In College
Fast Company
If you've interviewed marketing candidates straight out of college, you've likely noticed a surprising trend. These rising young professionals may be sharp, thoughtful digital natives—but all too often, they don't have the online marketing skills ...
8 Steps To A More Effective B2B Content Marketing ProgramCustomer Think

all 3 news articles »

Entrepreneur

3 Ways Your Startup Marketing Can Outmaneuver the Big-Budget Competition
Entrepreneur
While big brands take a “go big or go home” approach to marketing that carries a huge risk of failure, startups must test concepts and measure results to avoid wasting precious resources. They can test new marketing strategies that larger brands wouldn ...


blogs.hbr.org (blog)

How to Craft an Agile Marketing Campaign
blogs.hbr.org (blog)
Meticulously designed marketing campaigns are a relic. As research on disruption and market transitions suggests, you're better off these days if you can quickly identify and adapt to changes in your environment. Sure, you can anticipate multiple ...


Times of San Diego

10 Online Marketing Trends to Watch in 2015
Times of San Diego
Content marketing will become a big player in search engine rankings. So a consistent strategy will be critical. 5. Content Marketing Budgets Reach an All-Time High. Marketing budgets will increase for content such as whitepapers, reports, videos ...
The Only Thing You Need To Know About Content Marketing StrategyBusiness 2 Community

all 2 news articles »

Automotive News

New product, new marketing are key for Hyundai
Automotive News
A few years ago, we benefited from fresh product when our competition had challenges, whether it was the tsunami or the bankruptcies, and we had the benefit of some timely marketing. That came together and made for a really good 2011 and 2012.

and more »

Capital One Raises Marketing Budget in Bid To Grow US Card Business
AdAge.com
The Virginia-based company's marketing spend jumped 19% year-over-year to $509 million during the quarter, and rose 14% to $1.56 billion for the year, according to its earnings release. Last year, Capital One upped its marketing spend by 9% during the ...


Business Insider

6 Marketing Skills Every Business Owner Should Master
Business Insider
In 2015, video marketing is going to be bigger than ever. If you haven't taken the time to start experimenting with video, now is the time. You can start by watching this Video Marketing Success Webinar from Kissmetrics, which will teach you how to set ...
From KPI To Adaptive Marketing: Making Money In 2015Search Engine People (blog)
(Dis)Content Marketing: How To Survive The ShakeoutMarketing Land
Australian Marketing Teams to Focus on Content Strategy in 2015The Content Standard by Skyword
Business 2 Community
all 19 news articles »

With Barack Obama at Republic Day parade, India sees a marketing opportunity
Economic Times
NEW DELHI: The Narendra Modi government wants Indian embassies across time zones to show the Republic Day parade live on giant screens in their premises, as it sees the event, where US President Barack Obama will be the chief guest, as an ...

and more »

FDA permits marketing of first system of mobile medical apps for continuous ...
FDA.gov
The U.S. Food and Drug Administration today allowed marketing of the first set of mobile medical apps that allow people with diabetes to automatically and securely share data from a continuous glucose monitor (CGM) with other people in real-time using ...
FDA OKs Marketing for Glucose Monitoring AppPharmacy Times
FDA Allows Marketing of First Set of Mobile Apps for CGMEndocrinology Advisor
FDA allows marketing of first CGM mobile medical appsHealio

all 25 news articles »

Customer Retention Is King: The Future Of Retention Marketing
Forbes
Customer retention has traditionally ranked low as a business priority: as recently as 2012, marketers ranked “driving sales” as their highest concern while “engaging customers” and “building customer loyalty” tied for last place. This is despite clear ...

Google News
Showing 1 - 10 of 1321 Articles
« Previous
1 2 3 4 5 6 7 8 9 10 11 12 13 14 15 16 17 18 19 20 21 22 23 24 25 26 27 28 29 30 31 32 33 34 35 36 37 38 39 40 41 42 43 44 45 46 47 48 49 50 51 52 53 54 55 56 57 58 59 60 61 62 63 64 65 66 67 68 69 70 71 72 73 74 75 76 77 78 79 80 81 82 83 84 85 86 87 88 89 90 91 92 93 94 95 96 97 98 99 100 101 102 103 104 105 106 107 108 109 110 111 112 113 114 115 116 117 118 119 120 121 122 123 124 125 126 127 128 129 130 131 132 133
Next »

Why Your Sales Copy Should Be Written As If It Will Never Be Read At All!

What is enthusiasm?Well, consulting good ol' Mr. Webster, you could... Read More

5 Ways To Entice Your Parallel Market to Trade Links

Lots of people get confounded when attempting to exchange links,... Read More

Making Your Mark With The Millennials

Generation Y--The second-largest crop of young people in America's history,... Read More

Are Your Brochures Worth The Paper Theyre Printed On?

Brochures are one of the oldest marketing weapons in the... Read More

Census Data Mapping for Small Business

When studying the demographics of an area for a business... Read More

How to Turn Your Marketing Into a Money-Making Machine - Preparing for Marketing That Yields Results

The usual complaint from companies is that Marketing simply does... Read More

Maximizing Your Yellow Page Investment

Yellow Page users are the hottest of all prospects ?... Read More

Marking Your Territory

We all know the familiar adage "if it walks like... Read More

Pricing Strategies in Marketing

Price is an often overlooked marketing strategy, as many tend... Read More

Basic Brand Building

A brand is the essence of who you are. The... Read More

A Good Marketer: What?s the Measurement?

As a business owner, you know how valuable being good... Read More

People Arent Interested in You or Your Company

Does your Web site talk about your company? Yes, I... Read More

Business to Business Direct Mail Offers that Say Free

In direct mail, the offer is the incentive or reward... Read More

How to Promote Yourself Or Your Company Through Award Competitions

There isn't a day that goes by that I don't... Read More

Financial Services Marketing Insights: A Marketing Compass

What we now call "marketing" began long before the name... Read More

Chamber Of Commerce Meetings

If you run a small business you should be a... Read More

Motivating Shoppers with Online Coupons (Part 2 of 2)

Last time we discussed how online coupons and promotion codes... Read More

Smart Ways To Rocket Launch Your Profits

If you really want to pull more profits from your... Read More

Marketing Strategy 101: 10 Marketing Strategies I Learnt From My Oral Surgeon

This is how the conversation went on my follow-up visit... Read More

Do You Get Attention With Your 30-Second Introduction?

I went to a networking event the other day where... Read More

Receiving a Brochure Printing Quote

Brochures are a great way to get your message across.... Read More

Five Steps to a Web Site That Sells

I'm always amazed that people would spend months to develop... Read More

Eliminate Your Competitors With 2 Simple Steps

In business, having competitors goes with the territory. There's almost... Read More

More Scams! Do you Really Believe It?

Quit spreading those chain letters, nothing is going to happen... Read More

The Power Of A Story

If you want your marketing to be effective, you absolutely... Read More