In Sickness And In Health

I recently drove by a business that had a sign out front that read "Closed due to illness". This meant that the cash flow would stop until the owner was able to return to work.Even worse, the business would not be able to generate revenue for the owner when it... Read More

Marketing on a Budget

A successful marketing plan doesn't have to include an athletic superstar, prime-time placement, state-of-the-art computer graphics or a massive budget. Being resourceful and smart can be just as effective. Business promotion doesn't have to cost a fortune. Often, it's the personal touch that seals the deal. Here are ideas... Read More

10 Powerful Marketing Tips

1. Print your best small ad on a postcard and mail it to prospects in your targeted market. People read postcards when the message is brief. A small ad on a postcard can drive a high volume of traffic to your web site and generate a flood of sales leads... Read More

Customer Lifetime Value - The Key To Maximizing Your Profits!

The greatest asset to your business is your Customer, specifically, your Customer Lifetime Value.In my many years in Sales and Marketing, I've met many CEOs and business owners who don't have much clue as to what Customer Lifetime Value is, much less its importance and the impact it has on... Read More

Write Articles WITHOUT Writing!

Face it, writing any article can be a tedious and time consuming task for a beginner or even an expert writer. Here are four ways to make writing articles a lot easier: 1) Use My Articles - You could add your own name, resource box and web site link to... Read More

Five Mistakes Absolutely Guaranteed to Drive Away Your Best Clients

We all work hard to attract even one paying client. In fact, we work hard to attract serious inquiries. Yet amazingly, many business owners seem determined to drive away business! Every example cited here is based on true, thoroughly documented experiences, with both newbie business owners and five-star marquee players.1.... Read More

Turning The Casual Scanner Into A Buyer

The world is full of scanners. Most people simply scan the page to see if anything piques their interest, rather than reading the ads, sales letters, or web copy. That's why you should ensure that your copy is scanner friendly. That means placing headlines,... Read More

Direct Mail

Do you have a website? A Web Newsletter? A mailing list of e-mail addresses for customers? Do you track and test everything? You can use the web to get sales in lots of exciting ways which are dependant on technology that's available at the time. Whether you budget is 600... Read More

Top 10 Marketing Pitfalls

Ten Marketing Pitfalls By Stuart ReidIf you want to make it BIG in Internet Marketing you need avoid some common mistakes. Here's a list of the top ten Pitfalls that catch out beginner Marketers (and many established ones too!).The problem is you don't realise you have fallen into one of... Read More

What Does It REALLY Take to Be Making 6-Figures as a Service Professional?

Over the past 30 years, I've read so much on how to makemoney that I know I can write a series of books on thetopic, books that would cut through the junk and you don'thave to buy 101 things for each area. Most of the information repeats itself -- same... Read More

In The News:


CNET

Marketing firm 6S asks Apple to call new phone the iPhone 7
CNET
Apple is holding an event September 9 to announce its next line of iPhones (among other things), and one marketing firm is hoping the company has a last-minute change of heart on what it's planning to call the next iPhone. That firm, 6S Marketing in ...
'6S Marketing' Ad Agency Asks Apple to Rename 'iPhone 6s'Mac Rumors
Clever marketing firm uses Apple iPhone hype to its advantageTechSpot
Apple begged by marketing group 6S to call its new phone the iPhone 7Telegraph.co.uk
Tech Times -Phone Arena -BGR
all 438 news articles »

Tampabay.com

Disney unveils Star Wars toys amid marketing blitz
Tampabay.com
The release of the new Star Wars movie may still be months off, but Disney is unleashing its full marketing "Force" behind the launch of hundreds of toys and other items related to the film. The marketing blitz, which Disney has named "Force Friday ...
The Marketing 'Force' Behind Stars Wars ToysUSA TODAY
Force Friday: Star Wars Toys Unveiled by Disney Amid Marketing BlitzU.S. News & World Report

all 1,679 news articles »

Entrepreneur

The 13 Tools You Need to Build a Content-Marketing Machine
Entrepreneur
A whopping 76 percent of marketers plan to increase their content-marketing budgets in 2016, according to Curata. Really, though, this growth isn't that surprising, given that most companies realize content marketing is a key strategy for building ...


Forbes

Using Human Communication To Unlock Your Digital Marketing's Potential
Forbes
When it comes to digital marketing, you might think that the rules are quite different. After all, you're not communicating with anyone one-on-one. You don't have them right in front of you. You can't gauge their responses immediately and vary the ...


Las Vegas Review-Journal

Marketing veteran Letizia opens agency
Las Vegas Review-Journal
Veteran ad man Tom Letizia unveiled LETIZIA AGENCY on Sept. 1 and will partner with Native Rank from Denver, a digital marketing company. Letizia, known for managing Carolyn and Oscar Goodman's mayoral campaigns and more than 100 political ...


Forbes

Balancing The New-Age Sales And Marketing Relationship
Forbes
Marketing technology is growing at a rapid rate. And that growth is causing it to infringe on the areas of the funnel that used to be the domain of the sales team. For instance, a remarketing campaign can continue to market to a potential customer even ...


CIO

3 must-have news apps for CMOs and digital marketers
CIO
CMOs, SEOs, SEMs and other acronymic professionals toiling in the world of digital marketing have a lot to keep up with. Google changes its algorithms constantly, Facebook is always testing new things — and that's on a slow day. These three apps can ...


Entrepreneur

Make a Monthly Content-Marketing Check-In a Must-Do
Entrepreneur
A monthly content-marketing check-in gives you the opportunity to measure the success of your campaigns. Without a regular review, you won't be able to take a strategic approach to your efforts, and if you don't understand where you're at, you can't ...


Press Herald

As Leon Gorman blazed a marketing trail, sales kept peaking
Press Herald
Leon Gorman was a marketing innovator whose willingness to try new things and embrace technology saved the company from stagnating in a sea of plaid flannel and fishing line. Although company founder Leon Leonwood Bean relied on his ingenuity to ...

and more »

Business 2 Community

7 Marketing Skills That Will Make Your Life Easier
Business 2 Community
Marketers are, if nothing else, very very busy. We've got a lot on our plate, yet we still need to take time to develop and hone our marketing skills if we're going to be successful. But as with any marketing initiative, you've got to prioritize where ...

Google News
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Successful Surveys: 10 Tips for Better Results

Why would you use an email or online survey when... Read More

Mobile Marketing a New Age Strategy

More and more companies seem to be looking for new... Read More

Trade Show Display Booth ? A Marvelous Contact System

Trade show booths are one of the best direct contact... Read More

Earning the Right To Sell With Stats ? 10 Steps to Greatness

We could learn a thing or two from pro sports.Baseball... Read More

Quiz: Where is Your Marketing Message?

Wondering if your marketing message is dancing in the spotlight... Read More

The 5 Musts of Marketing

For most of the small business owners I work with,... Read More

How to Turn a Marketing Calendar into Marketing Success!

Do you have a list of marketing ideas that you'd... Read More

30-Minute Marketing

Marketing your small business takes tons of time, years of... Read More

Creating Your Future with a Marketing Plan

Almost everyone who dreams of starting their own business is... Read More

5 Tips on Establishing Yourself As An Expert In Your Community

Wondering how to get new patients into your practice? Wondering... Read More

Getting Paid to Promote Yourself

We all know we can pay a magazine or a... Read More

Packaging Made Frozen TV Dinners Possible

I was saddened to hear of the passing of one... Read More

2 Step Marketing

Do it Right.I receive postcards all the time. The other... Read More

11 Rock Solid Techniques For Generating Product Ideas Anytime Anywhere!

Whatever business you are in, either online or offline, you've... Read More

Advertising Your Private Practice: Beware of the Problems-Part 1

One of the biggest mistakes coaches, counselors and other healing... Read More

Connecting With Your Clients

Many service professionals tell me that they are uncomfortable with... Read More

Package Your Products for Thunder Thigh Women - Big Butts Too

Wake up women (and you men too). I think we... Read More

Five Steps to a Web Site That Sells

I'm always amazed that people would spend months to develop... Read More

Maslows Marketing Filter

One of the basics of all marketing and advertising training... Read More

Guerrilla Marketing in Action

Guerrilla Marketing is using time, energy and imagination to market... Read More

Tradeshow Booth Cures - Knick-Knack Knockouts

Okay, we were kidding about the smoke, but not about... Read More

Meaning and Marketing - The Hurricane

I step outside my back door and look at some... Read More

How to Earn the Right

"How to Earn the Right..."Marketing your professional services is a... Read More

Why Your Sales Copy Should Be Written As If It Will Never Be Read At All!

What is enthusiasm?Well, consulting good ol' Mr. Webster, you could... Read More

The Biggest Needle In The Haystack

Hello everyone! Have you ever been curious about something, and... Read More