In Sickness And In Health

I recently drove by a business that had a sign out front that read "Closed due to illness". This meant that the cash flow would stop until the owner was able to return to work.Even worse, the business would not be able to generate revenue for the owner when it... Read More

Marketing on a Budget

A successful marketing plan doesn't have to include an athletic superstar, prime-time placement, state-of-the-art computer graphics or a massive budget. Being resourceful and smart can be just as effective. Business promotion doesn't have to cost a fortune. Often, it's the personal touch that seals the deal. Here are ideas... Read More

10 Powerful Marketing Tips

1. Print your best small ad on a postcard and mail it to prospects in your targeted market. People read postcards when the message is brief. A small ad on a postcard can drive a high volume of traffic to your web site and generate a flood of sales leads... Read More

Customer Lifetime Value - The Key To Maximizing Your Profits!

The greatest asset to your business is your Customer, specifically, your Customer Lifetime Value.In my many years in Sales and Marketing, I've met many CEOs and business owners who don't have much clue as to what Customer Lifetime Value is, much less its importance and the impact it has on... Read More

Write Articles WITHOUT Writing!

Face it, writing any article can be a tedious and time consuming task for a beginner or even an expert writer. Here are four ways to make writing articles a lot easier: 1) Use My Articles - You could add your own name, resource box and web site link to... Read More

Five Mistakes Absolutely Guaranteed to Drive Away Your Best Clients

We all work hard to attract even one paying client. In fact, we work hard to attract serious inquiries. Yet amazingly, many business owners seem determined to drive away business! Every example cited here is based on true, thoroughly documented experiences, with both newbie business owners and five-star marquee players.1.... Read More

Turning The Casual Scanner Into A Buyer

The world is full of scanners. Most people simply scan the page to see if anything piques their interest, rather than reading the ads, sales letters, or web copy. That's why you should ensure that your copy is scanner friendly. That means placing headlines,... Read More

Direct Mail

Do you have a website? A Web Newsletter? A mailing list of e-mail addresses for customers? Do you track and test everything? You can use the web to get sales in lots of exciting ways which are dependant on technology that's available at the time. Whether you budget is 600... Read More

Top 10 Marketing Pitfalls

Ten Marketing Pitfalls By Stuart ReidIf you want to make it BIG in Internet Marketing you need avoid some common mistakes. Here's a list of the top ten Pitfalls that catch out beginner Marketers (and many established ones too!).The problem is you don't realise you have fallen into one of... Read More

What Does It REALLY Take to Be Making 6-Figures as a Service Professional?

Over the past 30 years, I've read so much on how to makemoney that I know I can write a series of books on thetopic, books that would cut through the junk and you don'thave to buy 101 things for each area. Most of the information repeats itself -- same... Read More

In The News:


NPR

Kennedy: Are We Ready For Big Tobacco-Style Marketing For Marijuana?
NPR
In 1999, the year after a massive legal settlement that restricted certain forms of advertising, the major cigarette companies spent a record $8.4 billion on marketing. In 2011, that number reached $8.8 billion, according to the Campaign for Tobacco ...

and more »

Fox News

World Series' #ChevyGuy an internet, marketing hit
Fox News
Last night while presenting World Series MVP Madison Baumgarner with a brand new Chevrolet Colorado pickup to go along with his trophy, regional zone manager Rikk Wilde looked a little out of his element, and stumbled through his speech.
'Chevy Guy' Becomes Part of GM's Official Marketing StuffBusinessweek
How Chevy Guy's Bumbling World Series Presentation Became A Godsend For ...SportsGrid
Chevrolet turns World Series flub into marketing gold [video]WorldCarFans.com
Business Insider Australia
all 381 news articles »

The challenges of marketing a high-priced product (and how to overcome them)
The Next Web
Businesses make a killing selling products that rarely cost more than a hundred dollars. Take Warby Parker and H&M, for instance. It's hard not to smile at the prices; it's easy to swipe your credit card too. For companies that offer single items worth ...


SportingNews.com

Memphis a study in business of marketing college athletics
SportingNews.com
When your job is largely dependent on the success (or lack thereof) of student-athletes aged 18-22, things can often get very stressful. College football, aside from the well-known dynasties at the top, sees teams and programs fluctuate through good ...

and more »

Put the “and” Back in “Sales and Marketing”
blogs.hbr.org (blog)
Nowhere else in the executive suite of a typical corporation are two functions as closely intertwined as sales and marketing. Yet for all the shared responsibility, the marketing and sales relationship has often been a contentious and lopsided one ...

and more »

Forbes

Studies Show Marketers Missing The Mark -- Transformation And Skills ...
Forbes
Customer expectations are changing faster than marketers' abilities to keep up with them. And while tools are evolving to better manage customer experiences, recent research shows the skills and organizational processes needed at most companies are ...

and more »

Arizona State University

Fast food marketing for children disproportionately targets certain communities
Arizona State University
A newly published research study examining only marketing directed at children on the interior and exterior of fast food restaurants has found that black, as well as middle-income communities and rural areas, are disproportionately exposed to such ...


Salesforce's Reinvention As A Marketing Behemoth
TechCrunch (blog)
Editor's note: Serge Salager was formerly CEO of OneMove Technologies and a marketing manager at Affinnova and Procter & Gamble. Everyone has noticed Salesforce.com's new website, unveiled at its Dreamforce event last week, and logo, which is in ...

and more »

4 Ways to Revamp Your Marketing to Mesmerize the Crowd
Entrepreneur
Whether a company is well established or in its infancy, the owner is likely eager to gain exposure and customers. While many marketing channels hold the promise of bringing eyeballs to a product or service, it's crucial to figure out how to tailor a ...


Hell on Deals, Vamp Attacks and Frightfully Good Marketing
CMSWire
2014-31-October-Happy-Halloween.jpg Halloween is arguably one of the greatest marketing successes of all times. From a modest holiday that provoked kids to raid their parents' closets in search of a makeshift costume, Halloween has grown to a ...

Google News
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A Point in Every Direction is the Same As No Point At All

Ever try to be something for everyone and find no... Read More

The Five Most Common Joint Venture Marketing Mistakes To Avoid

Joint Venture marketing has become a highly popular way for... Read More

Loyalty Cards Systems ? Beware, Some Should Be Avoided

Recently, I discussed a loyalty card system with a vendor... Read More

Fail Your Way To Small Business Marketing Success!

Are you willing to fail your way to great marketing... Read More

When Business Cards Arent Enough: Unusual, Unexpected, and Uncommon Networking Tips

There comes a time in every small businessperson's life when... Read More

Small Business Pricing Strategies

Think the best way to get more customers is to... Read More

Fundraising Letter Envelopes: How To Make Them Irresistible

Readers spend only a few seconds deciding the fate of... Read More

To Swag or Not to Swag: Tip to Brand Your Tchotchkes on a Shoestring

It's interesting to see how resourceful people become when starting... Read More

Your Headlines Are Key To Your Success Or Failure. Do You Know What To Write?

Most professional copywriters would say that headlines account for 80%... Read More

How to Handle Jargon at Your Web Site - and Why

If you sell a technical product or service, you probably... Read More

Direct Mail Response Devices and How to Craft Them

Successful direct mail packages contain three things: an attractive offer,... Read More

Why Your Business Need a Website

Web Presence gives your business a distince edge over your... Read More

Break Even On Your Next Direct Mail Campaign...And Still Generate Huge Profits

With direct mail, you can break even and still claim... Read More

Marking Your Territory

We all know the familiar adage "if it walks like... Read More

Good Marketing Pays for Itself

Most companies ask themselves this question: "How much will this... Read More

Marketing Strategy 101: 10 Marketing Strategies I Learnt From My Oral Surgeon

This is how the conversation went on my follow-up visit... Read More

Marketing Quandaries

Being in a quandary prevents you from moving forward in... Read More

Networking the Media

The media is a business's absolute best friend. It is... Read More

The Silver Bullet For Success: Revealed

Looking for the magic formula or the whiz-bang approach that... Read More

Unleash the Powerful Promoter Within

Dear Friend,You're ripping me off.How? You may be thinking, "We... Read More

The 10 Cornerstone Principles of Marketing

There are four parts to a marketing system and they... Read More

Marketing Apathy Solutions: 10 Solutions for Overcoming Apathy Beginning Today

Are you suffering from feelings of indifference or a lack... Read More

Marketing Smarter To Earn More

An accountant once told me that he never met anyone... Read More

Behold the Power of the Tip

You are an expert. You have lots of content -... Read More

Massage Marketing Made Easy: A Simple Nine Step Marketing Plan for Therapists and Bodyworkers

Marketing is actually very simple. It involves telling people what... Read More