In Sickness And In Health

I recently drove by a business that had a sign out front that read "Closed due to illness". This meant that the cash flow would stop until the owner was able to return to work.Even worse, the business would not be able to generate revenue for the owner when it... Read More

Marketing on a Budget

A successful marketing plan doesn't have to include an athletic superstar, prime-time placement, state-of-the-art computer graphics or a massive budget. Being resourceful and smart can be just as effective. Business promotion doesn't have to cost a fortune. Often, it's the personal touch that seals the deal. Here are ideas... Read More

10 Powerful Marketing Tips

1. Print your best small ad on a postcard and mail it to prospects in your targeted market. People read postcards when the message is brief. A small ad on a postcard can drive a high volume of traffic to your web site and generate a flood of sales leads... Read More

Customer Lifetime Value - The Key To Maximizing Your Profits!

The greatest asset to your business is your Customer, specifically, your Customer Lifetime Value.In my many years in Sales and Marketing, I've met many CEOs and business owners who don't have much clue as to what Customer Lifetime Value is, much less its importance and the impact it has on... Read More

Write Articles WITHOUT Writing!

Face it, writing any article can be a tedious and time consuming task for a beginner or even an expert writer. Here are four ways to make writing articles a lot easier: 1) Use My Articles - You could add your own name, resource box and web site link to... Read More

Five Mistakes Absolutely Guaranteed to Drive Away Your Best Clients

We all work hard to attract even one paying client. In fact, we work hard to attract serious inquiries. Yet amazingly, many business owners seem determined to drive away business! Every example cited here is based on true, thoroughly documented experiences, with both newbie business owners and five-star marquee players.1.... Read More

Turning The Casual Scanner Into A Buyer

The world is full of scanners. Most people simply scan the page to see if anything piques their interest, rather than reading the ads, sales letters, or web copy. That's why you should ensure that your copy is scanner friendly. That means placing headlines,... Read More

Direct Mail

Do you have a website? A Web Newsletter? A mailing list of e-mail addresses for customers? Do you track and test everything? You can use the web to get sales in lots of exciting ways which are dependant on technology that's available at the time. Whether you budget is £600... Read More

Top 10 Marketing Pitfalls

Ten Marketing Pitfalls By Stuart ReidIf you want to make it BIG in Internet Marketing you need avoid some common mistakes. Here's a list of the top ten Pitfalls that catch out beginner Marketers (and many established ones too!).The problem is you don't realise you have fallen into one of... Read More

What Does It REALLY Take to Be Making 6-Figures as a Service Professional?

Over the past 30 years, I've read so much on how to makemoney that I know I can write a series of books on thetopic, books that would cut through the junk and you don'thave to buy 101 things for each area. Most of the information repeats itself -- same... Read More

In The News:


How To Stop Failing At Content Marketing
Forbes
Now that digital technology has revolutionized how we distribute information, marketers are trying to apply many of the same principles to content. Unfortunately, it simply doesn't work that way. The truth is that, in a content driven world marketers ...


Forbes

How Effective Is Content Marketing?
Forbes
It seems only yesterday the world was discussing how brands could shape public opinion through social media. Now they are having the same discussions – with a similar mixture of rightfulness and wrongfulness – about content marketing. The theory behind ...


Marketing - Non-profit - Full time - San Francisco, CA
EdSurge
The marketing team has two key objectives a) Elevate EducationSuperHighway as the preeminent expert on the topic of Internet in schools and b) Build awareness of and drive demand for EducationSuperHighway tools and services. Many of the activities of ...


Whole Foods Plans Major Marketing Push
ABC News
Whole Foods is getting ready to launch its first national marketing campaign and expand home delivery as it looks to fend off bigger players muscling into the organic and natural foods category. The company, based in Austin, Texas, said the marketing ...

and more »

VentureBeat

Marketers: Demand more from your data
VentureBeat
NOTE: GrowthBeat -- VentureBeat's provocative new marketing-tech event -- is a week away! We've gathered the best and brightest to explore the data, apps, and science of successful marketing. Get the full scoop here, and grab your tickets while they last.
The Data, Apps, and Science of Successful MarketingStreet Fight

all 33 news articles »

5 words becoming obsolete thanks to scientific marketing
iMedia Connection (blog)
We've all heard the saying "it's hard to teach an old dog new tricks" but when it comes to marketing, those who are willing to learn, and eventually apply the new tricks are the ones who are best positioned to turbo charge their marketing performance.


Bangor Daily News

Company that appealed Maine liquor marketing contract award decides not to ...
Bangor Daily News
The president of Dirigo Spirits and former Auburn businessman said Friday his company decided not to bid again on the marketing portion of the state liquor contract after Maine rewrote its request for proposals. “We were interested in bidding on this ...
Pine State Trading sole bidder for Maine liquor marketing contractPress Herald
Decision due in two weeks on sole bid for liquor marketing contractMainebiz Daily

all 5 news articles »

VentureBeat

TripIt to reveal its marketing magic sauce at GrowthBeat conference next week
VentureBeat
Today, we're excited to announce that Salesforce VP of Product Marketing Gordon Evans and TripIt Director of Marketing Elisa Haidt will be onstage at GrowthBeat — VentureBeat's upcoming marketing-technology event — to unveil a never-before-seen case ...


The Guardian (blog)

Five content marketing lessons you can learn from magazines
The Guardian (blog)
With an increasing number of companies embarking on content marketing, the media landscape is becoming exceptionally noisy. Companies that publish mediocre content without an underlying strategy simply become part of that white noise. Companies that ...


DAYTA Marketing grows, moves to Waite Park
St. Cloud Times
WAITE PARK – DAYTA Marketing recently moved from the former Regency Building in downtown St. Cloud to the second floor of the Ardolf Technology Center at 415 Third St. N, Waite Park. DAYTA Marketing, which was launched late in 2011 by St. John's ...

Google News
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Marketing Tips: Free First

When people think about promoting their business, the first thought... Read More

Will Googles Gmail spell trouble for Email Marketing.

We wait with baited breath for the anticipated launch of... Read More

The Illusion of Print Mail Services

If ever there was a lazy way to easy profits... Read More

Market Your Identity

One of the most critical but overlooked parts of business... Read More

FREE Means MORE Business

Why give freebies?We have all seen freebies at trade shows... Read More

Promotional Marketing Products ? Selecting the Perfect Item

People are known to shop on impulse- buying an item... Read More

Dont Let Your Business Cards End Up in the Trash

Business cards are such wonderfully creative little marketing products. Most... Read More

CD ROM Business Cards - Offline Marketing For Online Promotion

It's a great concept, - and it has a 'cool... Read More

Marketers VS Consumers Predators VS Prey

The distance between marketing consultants and the real world can... Read More

Promotions for Mobile Detailers

Mobile businesses are quite unique in the way they must... Read More

Lack Of Business Isnt Always The Problem

When you're just starting out in business, it's a safe... Read More

Dear Friend: Dont Start Your Non-For-Profit Fundraising Letters As A Stranger

Dear Friend:Don't do it.Don't start your fundraising letters with "Dear... Read More

What Is Better Than FREE?

Oh come on! FREE is free. Zero, zip, nada, zilch.... Read More

Direct Marketing Puts Information In The Buyer?s Hands

Direct marketing is advertising from a manufacturer or front-end supplier... Read More

Hello, My Name Is . . . What Your Name Tag Says About You

When you attend networking functions, what kind of name tag... Read More

Direct Mail Response Rate Boosters (12 tips and ideas)

1. Mail to a different list Your list is the... Read More

The Exiler

THE EXILER (your search for true brand attributes ends here!)With... Read More

Marketing on the Cheap: Write? Right!!

We all know the value of writing articles for promoting... Read More

The 10 Cornerstone Principles of Marketing

There are four parts to a marketing system and they... Read More

How Much Is Your Popcorn Worth? Powerful Lessons In Marketing & The Psychology Of Selling - Part 2

NB: You can read part one here: ... Read More

Why Doubling Your Fees Can Increase Business: How Pricing Affects Buyers Decision Making Process

Want to know the simple way to get all the... Read More

Is Most Marketing by Small Businesses KILLING THEM?

I just collected my mail. As usual, more than 80%... Read More

Alarming Marketing Trend

One key discipline of successful direct marketing has been to... Read More

Walking Talking Advertisements

So you've made a sale. Great!Now what? You're not just... Read More

Viral Marketing

Viral marketing involves the use of surf-exchanges, and if you... Read More