In Sickness And In Health

I recently drove by a business that had a sign out front that read "Closed due to illness". This meant that the cash flow would stop until the owner was able to return to work.Even worse, the business would not be able to generate revenue for the owner when it... Read More

Marketing on a Budget

A successful marketing plan doesn't have to include an athletic superstar, prime-time placement, state-of-the-art computer graphics or a massive budget. Being resourceful and smart can be just as effective. Business promotion doesn't have to cost a fortune. Often, it's the personal touch that seals the deal. Here are ideas... Read More

10 Powerful Marketing Tips

1. Print your best small ad on a postcard and mail it to prospects in your targeted market. People read postcards when the message is brief. A small ad on a postcard can drive a high volume of traffic to your web site and generate a flood of sales leads... Read More

Customer Lifetime Value - The Key To Maximizing Your Profits!

The greatest asset to your business is your Customer, specifically, your Customer Lifetime Value.In my many years in Sales and Marketing, I've met many CEOs and business owners who don't have much clue as to what Customer Lifetime Value is, much less its importance and the impact it has on... Read More

Write Articles WITHOUT Writing!

Face it, writing any article can be a tedious and time consuming task for a beginner or even an expert writer. Here are four ways to make writing articles a lot easier: 1) Use My Articles - You could add your own name, resource box and web site link to... Read More

Five Mistakes Absolutely Guaranteed to Drive Away Your Best Clients

We all work hard to attract even one paying client. In fact, we work hard to attract serious inquiries. Yet amazingly, many business owners seem determined to drive away business! Every example cited here is based on true, thoroughly documented experiences, with both newbie business owners and five-star marquee players.1.... Read More

Turning The Casual Scanner Into A Buyer

The world is full of scanners. Most people simply scan the page to see if anything piques their interest, rather than reading the ads, sales letters, or web copy. That's why you should ensure that your copy is scanner friendly. That means placing headlines,... Read More

Direct Mail

Do you have a website? A Web Newsletter? A mailing list of e-mail addresses for customers? Do you track and test everything? You can use the web to get sales in lots of exciting ways which are dependant on technology that's available at the time. Whether you budget is 600... Read More

Top 10 Marketing Pitfalls

Ten Marketing Pitfalls By Stuart ReidIf you want to make it BIG in Internet Marketing you need avoid some common mistakes. Here's a list of the top ten Pitfalls that catch out beginner Marketers (and many established ones too!).The problem is you don't realise you have fallen into one of... Read More

What Does It REALLY Take to Be Making 6-Figures as a Service Professional?

Over the past 30 years, I've read so much on how to makemoney that I know I can write a series of books on thetopic, books that would cut through the junk and you don'thave to buy 101 things for each area. Most of the information repeats itself -- same... Read More

In The News:


Forbes

Leave It To The Experts: Should You Outsource Your Marketing?
Forbes
I recently sat down with marketing expert Erik Huberman to discuss a developing trend for brands and services trying to grow revenues online. Erik founded the digital marketing agency Hawke Media in Santa Monica that touts itself as your “Outsourced ...


Marketing Week

P&G Squeezes Marketing Harder As Currency Woes Mount
AdAge.com
Procter & Gamble expects to cut marketing spending this year as it uses savings to offset effects of foreign currency devaluations on its bottom line, Chief Financial Officer Jon Moeller said on the company's earnings conference call today. Jon Moeller ...
P&G to cut marketing spend this year in efficiency driveMarketing Week

all 2 news articles »

Why Marketing and Sales Are Inseparable?
Huffington Post
I'm often asked the question, "Do you work with people on the marketing side or the sales side?" It makes me laugh. Sales and marketing shouldn't be on separate sides. Imagine this, you do some research on a company and read a bunch of content on their ...

and more »

Enterprise Irregulars

Marketing tech: How to make — or lose — money with marketing automation
VentureBeat
The marketing automation space is growing rapidly and will continue to do so over the next couple of years, with marketing automation vendors predicting a 60 percent increase in revenue in 2014. But are their revenues increasing quicker than your ...
Marketing Automation's Next GigEnterprise Irregulars

all 2 news articles »

Entrepreneur

Marketing Expert: The Best Tools for Understanding Your Social-Media Accounts
Entrepreneur
Over the past few years there have been analytics tools popping up all over the place, and frankly, it can be incredibly overwhelming for marketers. Over the years I've grown to leverage a number of them on a daily or weekly basis to keep an eye on how ...


AdAge.com

Dr Pepper Snapple Group Trims Marketing Budget
AdAge.com
The company confirmed that figure during an earnings call, noting that its marketing spend declined $7 million in the first quarter. According to Dr Pepper Snapple's annual report, it spent $486 on advertising and marketing in 2013, up $5 million from ...

and more »

Marketing Suite For Visual Web Piqora Raises $7.7 Million Series A
TechCrunch
Piqora, a marketing platform and analytics provider for “visual” social networks like Instagram, Pinterest and Tumblr, has raised $7.7 million in Series A funding, the company is announcing today. The round was led by DFJ, and saw participation from ...
Piqora, social network data and marketing firm, raises $7.7 millionSilicon Valley Business Journal
Visual Marketing Platform Piqora Raises $7.7 MillionSocial News Daily

all 4 news articles »

​How to combine sales and marketing for a successful website
Business Journal
We were once taught that a company's marketing strategies bring in the leads — and sales efforts close them. We learned that marketing requires very different skill sets than sales, and there was often debate about whether poor marketing led to poor ...

and more »

Small Business Trends

Survey: Multi-Channel Marketing Leads to Customer Engagement
Small Business Trends
A Constant Contact survey by the email marketing firm suggests multi-channel marketing – email, social, mobile, and Web – increases customer engagement. In the survey, Constant Contact asked 1,305 U.S. small businesses and non-profits about the ways ...
New Constant Contact Study Links Multi-Channel Marketing to Small Business ...Business Wire (press release)
Constant Contact Launches Toolkit for SMB Marketing AutomationDestination CRM

all 7 news articles »

Marketing campaign urges fliers to share stories
Sioux Falls Argus Leader
Businesses today no longer can afford to ignore social media because their customers are likely to be commenting and posting things about them online, said Lorrie Thomas Ross, a national web marketing expert and author of “The 36-Hour Course to Online ...

and more »
Google News
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Unleash the Powerful Promoter Within

Dear Friend,You're ripping me off.How? You may be thinking, "We... Read More

Beyond Repair: The Fixed-price Model

Don't get me wrong. I certainly don't think the majority... Read More

Flesh Eating Spiders And Other Marketing Horrors

After a friend was bitten by a spider, I decided... Read More

Arts Marketing : Suggestions for Students and Beginners

Many artists create art but when it comes to marketing... Read More

Secret of Strategy - Part 2

How to Create Strategies That Work In Today's Markets. Of... Read More

How to Write Irresistible Promotional Pieces that Attract More and Better Clients

Whether you're creating a sales letter, a brochure, a newsletter,... Read More

Trade Show Videos Need to be Planned

A few months ago, we attended the recent Austech 2005... Read More

How Would You Handle This?

We have been talking about choosing groups to participate in... Read More

Successful Non-for-Profit Fundraising Letters Share Eight Qualities

You'll be encouraged to know that the art of writing... Read More

The Path To Your Prospects Wallet Begins At His Heart

You want your prospect to make the decision to buy... Read More

How Your List Affects Postage Costs

HOW YOUR LIST AFFECTS POSTAGE COSTS AND WHAT YOU CAN... Read More

Why Your Sales Copy Should Be Written As If It Will Never Be Read At All!

What is enthusiasm?Well, consulting good ol' Mr. Webster, you could... Read More

Like Brushing Your Teeth

What do the following things have in common: brushing your... Read More

Down To The Wire

When you want to win and woo new clients with... Read More

The Importance of Business Marketing

Business marketing is one of the most important parts that... Read More

Marketing Lessons From TV?s The Apprentice

Can we actually learn a marketing lesson from reality TV?... Read More

How To Use The Og In All Of Us To Make More Money

5000 B.C. -- somewhere near a cave in MontanaOg the... Read More

What You MUST Understand About Your Web Numbers

Two years ago, when I first started selling online, I... Read More

How Do I Define My Market?

Your market is who you want to reach. Your customer.... Read More

Marketing Gurus : Do You Need One?

Its become fashionable to bash marketing "gurus" nowadays.There are some... Read More

The Advantage and Consequences of New Economy Marketing

Some of the research that has been done today gives... Read More

Your Marketing ? From The Couch To The Cash Register

When you put time or money into any marketing plan,... Read More

Top 10 Dos and Donts for an Effective Business Referral Network!

Every business - particularly small, entrepreneurial or professional businesses -... Read More

Bedroom Marketing

Hopefully we are all adults here, so let's talk about... Read More

How Much Is Your Popcorn Worth? Powerful Lessons In Marketing & The Psychology Of Selling - Part 4

Let's continue to discuss the various marketing principles that are... Read More