In Sickness And In Health

I recently drove by a business that had a sign out front that read "Closed due to illness". This meant that the cash flow would stop until the owner was able to return to work.Even worse, the business would not be able to generate revenue for the owner when it... Read More

Marketing on a Budget

A successful marketing plan doesn't have to include an athletic superstar, prime-time placement, state-of-the-art computer graphics or a massive budget. Being resourceful and smart can be just as effective. Business promotion doesn't have to cost a fortune. Often, it's the personal touch that seals the deal. Here are ideas... Read More

10 Powerful Marketing Tips

1. Print your best small ad on a postcard and mail it to prospects in your targeted market. People read postcards when the message is brief. A small ad on a postcard can drive a high volume of traffic to your web site and generate a flood of sales leads... Read More

Customer Lifetime Value - The Key To Maximizing Your Profits!

The greatest asset to your business is your Customer, specifically, your Customer Lifetime Value.In my many years in Sales and Marketing, I've met many CEOs and business owners who don't have much clue as to what Customer Lifetime Value is, much less its importance and the impact it has on... Read More

Write Articles WITHOUT Writing!

Face it, writing any article can be a tedious and time consuming task for a beginner or even an expert writer. Here are four ways to make writing articles a lot easier: 1) Use My Articles - You could add your own name, resource box and web site link to... Read More

Five Mistakes Absolutely Guaranteed to Drive Away Your Best Clients

We all work hard to attract even one paying client. In fact, we work hard to attract serious inquiries. Yet amazingly, many business owners seem determined to drive away business! Every example cited here is based on true, thoroughly documented experiences, with both newbie business owners and five-star marquee players.1.... Read More

Turning The Casual Scanner Into A Buyer

The world is full of scanners. Most people simply scan the page to see if anything piques their interest, rather than reading the ads, sales letters, or web copy. That's why you should ensure that your copy is scanner friendly. That means placing headlines,... Read More

Direct Mail

Do you have a website? A Web Newsletter? A mailing list of e-mail addresses for customers? Do you track and test everything? You can use the web to get sales in lots of exciting ways which are dependant on technology that's available at the time. Whether you budget is 600... Read More

Top 10 Marketing Pitfalls

Ten Marketing Pitfalls By Stuart ReidIf you want to make it BIG in Internet Marketing you need avoid some common mistakes. Here's a list of the top ten Pitfalls that catch out beginner Marketers (and many established ones too!).The problem is you don't realise you have fallen into one of... Read More

What Does It REALLY Take to Be Making 6-Figures as a Service Professional?

Over the past 30 years, I've read so much on how to makemoney that I know I can write a series of books on thetopic, books that would cut through the junk and you don'thave to buy 101 things for each area. Most of the information repeats itself -- same... Read More

In The News:


The Top 7 Social Media Marketing Trends Dominating 2014
Forbes
Late last year, I made some predictions for social media trends in my article, The Top 7 Social Media Marketing Trends That Will Dominate 2014. In this article, I'm going to examine where things are now that we're around the mid-way point of 2014, and ...

and more »

Five Ways To Transform Your Email Marketing
Forbes
Given how much email has changed over the last decade, are you still making your email marketing work for you? As you strategically approach your email marketing, consider the fact that 66 percent of consumers have made a purchase as a direct result of ...


The Top 7 Online Marketing Trends Dominating 2014
Forbes
Late last year, I made some predictions for online marketing in 2014. If you missed that post, you can read it here. Given the clear shift toward inbound marketing methods, I considered how trends in SEO, social media, and content marketing were likely ...
Why Content and Social Media Marketing are the New SEOHuffington Post

all 5 news articles »

Morgan Stanley Marketing Head Departs for Getty Images
Wall Street Journal
Ms. Ellis was named as Morgan Stanley's chief marketing officer in October of last year, a newly created role at the time. She was recently approached with an offer by Getty, whose co-founder and chief executive Jonathan Klein is a fellow board member ...
Morgan Stanley chief marketing officer leaves after 9 monthsReuters

all 8 news articles »

Develop an Effective Marketing Plan by Answering 3 Questions
Entrepreneur
It's not surprising that entrepreneurs spend a lot of money, time and effort on marketing their products or services in the hope of generating revenue. Yet it's amazing how often these same business owners throw large amounts of cash into marketing ...

and more »

Tech in Asia

Modern Marketing is Inbound Marketing
Business 2 Community
Maybe you have tried outbound marketing methods such as cold calling, direct mail or advertising to reach prospective customers and haven't seen the results you would like. While these outbound methods have their place, they are becoming less effective ...
Inbound marketing: how social media can be your startup's strongest and ...Tech in Asia

all 2 news articles »

VentureBeat

Mass marketing is dead? Intercom breathes new life into customer relationships
VentureBeat
Ever since the dawn of digital communications, marketers have faced the same problem time and time again. How do you quickly, easily and effectively segment your data and send a message to your clients — via email or within your app — without having ...


4 Content Marketing Mistakes That Will Wreck Your ROI
Forbes
Here's what we don't know: content marketing is not as easy as whipping up some content and tossing it into the oven of the Internet. Careful consideration and strategy is required, and sometimes, even with the best intentions, major mistakes can be ...


Forbes

The Omni-Channel Experience: Marketing Meets Ubiquity
Forbes
With each choice comes a certain amount of risk as marketers choosing to put a heavy investment in one channel may miss the untapped potential of another. This leaves a smaller margin for error as highly informed consumers have become acutely aware of ...


5 Distasteful Marketing Ploys to Avoid
Entrepreneur
Far more accountable are those who manage their business the way Nimbus operated his--by plopping the unwanted and often distasteful straight into our unsuspecting laps under the guise of "marketing." Here are my top picks for business marketing ...

Google News
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7 Simple Marketing Tips

Here are 7 simple marketing tips to help you boost... Read More

Your Headlines Are Key To Your Success Or Failure. Do You Know What To Write?

Most professional copywriters would say that headlines account for 80%... Read More

The Most Powerful Marketing Strategy Available To Small Businesses

Most small business owners want to generate huge profits, with... Read More

The Importance of Interpersonal Communcation Skills

Interpersonal Communications is the transmission of information from one person... Read More

Three Alternative Methods On Getting Quality Testimonials with Bonus

Here are three alternatives to increase your testimonial numbers or... Read More

Supply And Demand And Marketing

According to Dough McCormick, Chariman and CEO of iVillage, Inc,... Read More

Are You Overlooking Your Hidden Profit Centers?

There are other names given to "Back-End Selling". You may... Read More

The Advantages of Full Color Brochure Printing

A brochure can be a great promotional tool, whether it... Read More

The Secret to Adding Credibility to Your Business ? Testimonials!

You may not realize it, but you already have a... Read More

Building Credibility for Your Business

Small companies that rely on business-to-business sales often find it... Read More

Has the Free Report Had Its Day?

For years now we have been inundated with offers of... Read More

Promotions That Build Profit

Promotions are everything you do to let your customers know... Read More

What Does Marketing Mean?

You can have the best little business ever with wonderful... Read More

Is A Marketing Plan The Same Thing As A Communications Plan?

How does a marketing plan relate to an organization's communications... Read More

Did Jesus Get Killed for Practicing Interruption Marketing?

I'm reading Seth Godin's Permission Marketing and he brings up... Read More

Maximizing Your Yellow Page Investment

Yellow Page users are the hottest of all prospects ?... Read More

How Do You Get Past The Gatekeeper?

The best joint ventures are with people in your own... Read More

Overview on Qualitative Data Collection Techniques in International Marketing Research

This article is meant to be a brief review and... Read More

Design Does Matter

The idea that good design can improve how people perceive... Read More

Web Site Marketing Strategy: 8 Ways To Increase The Perceived Value Of Your Freebies

It is a well known web site marketing strategy: To... Read More

To Swag or Not to Swag: Tip to Brand Your Tchotchkes on a Shoestring

It's interesting to see how resourceful people become when starting... Read More

Marketing to Success on a ZERO Budget

TOP 10 TIPS TO GET YOU MARKETING TO SUCCESS ON... Read More

Limited Time Only (Shh! Its A Secret)

Under normal circumstances, you'd shout it from the rooftops. After... Read More

Marketing with Special Reports. 5 Ways to Develop Content Your Prospects Cant Wait to Read

So you've decided to start publishing an e-newsletter, or you'd... Read More

Value Proposition is the Key to Success

Value proposition is treated as the standards or service that... Read More