What is Google AdSense?

In the mid 1990's websites used to earn income by receiving money from advertisers by publishing or allowing companies to deploy a banner ad campaign on your website. Usually these banners would be brilliantly designed to catch the eye of the consumer along with a short message. The website in... Read More

Surefire Google Adwords Formula

Success with Google Adwords isn't quite as easy as some would have you believe. Still just about anyone who is persistent can succeed if they'll but implement a consistent testing program. Since testing can produce a nearly constant improvement in your click through rate (CTR). Here's the surefire... Read More

Are Small PPC Search Engines Really Worth The Effort?

Are Small PPC Search Engines Really Worth The Effort? The final answer is "Maybe." Hey...Whadya expect? I'm an attorney! But let me explain further. The correct answer to almost any marketing question is "to test." That's the only way you really know the true answer. But we can learn... Read More

Who Else Wants To Maximize Their Google Adwords Success?

Who Else Wants To Maximize Their Google Adwords Success? Discover Three Simple But Incredibly Powerful Strategies That You Can Implement Right Now About The One Thing You Must Do To Ensure An Awesome Adwords ROI! By Mark Meyers If you are not familiar with Using Google Adwords,... Read More

Paying for Website Visitors: The Allure of PPC for Small Biz Owners

There are good reasons why many webmasters and website owners choose to pay for visitors to their website as opposed to the involved and often grueling method of search engine optimization. Improper SEO may not only waste time and resources, there is never a guarantee that what your site is... Read More

Understanding Google AdSense

Google AdSense allows webmasters to dynamically serve content relevant advertisements on web pages. If the visitor clicks one of the AdSense ads served to the website, the website owner is credited for the referral. Google's AdSense program essentially allows approved websites to dynamically serve Google's pay-per-click AdWord... Read More

Google AdSense Rewards Content with Adversiting Revenue

If you've been looking for an easy way to increase your website's revenue, Google AdSense may be your answer.Google AdSense is a phenomenal new advertising revenue program that is taking the Internet by storm. It was specifically designed to enable content rich sites to increase their advertising revenue simply by... Read More

Pay Per Click: Whats It All About?

No doubt you've heard the phrase "pay per click" before. This refers to any type of advertising where you only pay per click-through.Traditional Web advertising, such as banner ads, charged advertisers based how many people SAW your ad. But with pay-per-click deals, you only pay for how many people actually... Read More

Pay-Per-Click Marketing & Natural Search Engine Traffic

PPC advertising has many great benefits. First of all, you get your traffic going quickly. I have used this advantage many times. I test new products and even new websites through PPC advertising before making a decision to promote or scrap my new website or product idea.I am a firm... Read More

5 Tips to Pay-Per-Clicking

Hi, my name is Darryl Power and I have been using the internet for about 3 years. I used every way possible to generate traffic. But it was not until May 2003 when I found overture did my success really take off. But I am not here to tell you... Read More

In The News:


Business 2 Community

Perfect 10: The Importance of PPC Quality Scores and How They Work
Business 2 Community
Perfect 10: The Importance of PPC Quality Scores and How They Work image Numero Uno Being evaluated, graded, and judged often isn't pleasant, but when it comes to running an online business, it's necessary. If you're performing PPC advertising, the ...


Profiling Your PPC Visitors And Targeting Your Ads To Them
Business 2 Community
The goal of PPC advertising is to get interested prospects onto your website. The challenge is that it can be difficult to know who is going to be interested in our products and services, and then spending your budget in the best way to interface with ...
What could £6000 per month in free online advertising mean for your charity?Charity Digital News

all 3 news articles »

Ask Shama: What is PPC and how can I use it effectively?
Upstart
The main reason why PPC ads can be so effective is the fact that they are so targeted. When you create your ad, Google looks at the keywords you've selected as part of your ad campaign, and only displays your ad on pages relevant to those words. So ...


Integrating Google Analytics with Pay Per Click (PPC) Reports to Beat Your ...
Business 2 Community
The AdWords campaign is so successful we've put together a dealer co-op advertising program for one of their major cabinet manufacturers to roll out later next year giving each dealer an exclusive PPC advertising territory. This brings up another area ...
The Tug-of-War Between SEO and PPCDigitalJournal.com

all 5 news articles »

WordStream (blog)

Why Recent College Grads Should Consider a Career in PPC
WordStream (blog)
It was the first day of my Spring semester internship at one of the big advertising agencies here in Boston. In the application process I was asked to specify my top three choices of departments in which I'd like to work. My choices? Account Management ...
Three Budget Must-Haves for Hoteliers in 2015Hospitality Technology

all 3 news articles »

Fruition to Release Innovative Online Tool That Detects Click Fraud in PPC Ad ...
Crowdsourcing.org
Fruition, the Denver-based SEO and digital SEM agency that created the popular Fruition Google Penalty Checker tool, has launched in beta an advanced online tool that detects click fraud in online businesses' pay-per-click advertising campaigns.


PPC Violations: How they Harm your Brand (And What You Can Do to Stop It)
Business 2 Community
The threats to your online brand are growing with each passing day. With Counterfeiters, Phishers, Scammers, Squatters and the like, there is no shortage. Trust me. With the explosion in PPC advertising, online threats to your brand are becoming intense.


Business 2 Community

The Simplified Pros and Cons of Pay-Per-Click
Business 2 Community
The Simplified Pros and Cons of Pay Per Click image PPC 300x198 PPC advertising is much easier than it sounds. In fact, pay-per-click advertising has gotten itself a bad reputation, especially with all of the other methods of advertisement available today.

and more »

Cambridge Digital Marketing Agency Releases First Edition of Pay Per Click ...
PR Web (press release)
“From our experience, we've noticed that for many companies, handling their advertising begins and ends with basic account setup and management, and optimization gets pushed aside. This guide presents the perfect opportunity to showcase the increased ...

and more »

PPC: N. American Mobile Users More Likely to Click Ads Than Europeans
Internet Marketing News
The PPC marketing research also showed people were less willing to engage with ads in mobile apps, despite users spending more time using apps than the mobile web. 26 per cent of mobile users in North America reported clicking an in-app PPC ad in the ...

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What They Never Told You About Adsense!

That's right! Many webmasters are getting suckered into joining adsense... Read More

Advertising Your Work From Home Internet Business With PPC Search Engines

If you want to make money online with a work... Read More

Seven Strategies to Bolster Your AdWords Campaign

So, you've tried all the marketing techniques you have read... Read More

Wimpy Google and Michael Jackson: Birds Of A Feather

Google Inc. is suing a Houston-based company for allegedly clicking... Read More

Pay Per Click Advertising - How To Uncover Profit-Pulling Keywords And Make Your Sales Soar

Choosing to bid on the right keywords can be key... Read More

Advertising Your Home Business With Pay Per Click Can Be Risky

An unfortunate byproduct of the pay per click advertising business... Read More

The Long Term Benefits From Pay Per Click Advertising

Businesses are starting to look closely at the long-term benefits... Read More

Understanding Google AdSense

Google AdSense allows webmasters to dynamically serve... Read More

Pay Per Click and Search Engine Optimization ? A Perfect Marriage

Pay per click or search engine optimization, which one should... Read More

Affiliate Marketing with Google AdWords

One of the best kept secrets in today's affiliate marketing... Read More

AdWords Campaign Set Up Tips - Part Two

Ready for more tips on how to make your AdWords... Read More

Adsense or Affiliate Programs?

As my sites get more and more search engine traffic,... Read More

Discover the Art of the Pay-per-Click Start (Round 1 of 2)

Setting up a pay-per-click campaign is simple, right? Practically all... Read More

Advertising Using PPC Search Engines

Internet technology offers vast opportunities to promote your business with... Read More

Pay-Per-Click Search Engines: A Really Bad Investment

What was once such a good thing is now a... Read More

Disguise Your ClickBank Affiliate Links Using Status-bar Faking

Many surfers are savvy enough to identify ClickBank affiliate links,... Read More

Determining Keywords

Determining keywords is a critical step in web design. If... Read More

The Truth About Google?s Adsense Affiliate Program

The truth about Google's Adsense program is that it is... Read More

The Truth About Why People Search!

Why do people search on search engines? Let's confess this... Read More

Google Adsense - A Website Income

Many of us have websites and as a matter of... Read More

When Adsense Makes No Sense: Knowing When Not To Use The Google Adsense Pay-Per-Click Program

Google's AdSense program is a proven money-maker that has enriched... Read More

Discover How to Create Ads Which Give Incredible Results!

Many people decide to spend a lot of money putting... Read More

MSN PPC Advertising Behavioral and Demographic Targeting: Killer App. or Achilles Heel?

Examining the failures of the web content design of many... Read More

Tips for Maximizing Your Google AdSense Revenues

Despite what you may hear, the Google AdSense program is... Read More

Campaign Strategy for Paid Placement

Campaign strategy for Paid placement:A Paid Marketing campaigns provides immediate... Read More