What is Google AdSense?

In the mid 1990's websites used to earn income by receiving money from advertisers by publishing or allowing companies to deploy a banner ad campaign on your website. Usually these banners would be brilliantly designed to catch the eye of the consumer along with a short message. The website in... Read More

Surefire Google Adwords Formula

Success with Google Adwords isn't quite as easy as some would have you believe. Still just about anyone who is persistent can succeed if they'll but implement a consistent testing program. Since testing can produce a nearly constant improvement in your click through rate (CTR). Here's the surefire... Read More

Are Small PPC Search Engines Really Worth The Effort?

Are Small PPC Search Engines Really Worth The Effort? The final answer is "Maybe." Hey...Whadya expect? I'm an attorney! But let me explain further. The correct answer to almost any marketing question is "to test." That's the only way you really know the true answer. But we can learn... Read More

Who Else Wants To Maximize Their Google Adwords Success?

Who Else Wants To Maximize Their Google Adwords Success? Discover Three Simple But Incredibly Powerful Strategies That You Can Implement Right Now About The One Thing You Must Do To Ensure An Awesome Adwords ROI! By Mark Meyers If you are not familiar with Using Google Adwords,... Read More

Paying for Website Visitors: The Allure of PPC for Small Biz Owners

There are good reasons why many webmasters and website owners choose to pay for visitors to their website as opposed to the involved and often grueling method of search engine optimization. Improper SEO may not only waste time and resources, there is never a guarantee that what your site is... Read More

Understanding Google AdSense

Google AdSense allows webmasters to dynamically serve content relevant advertisements on web pages. If the visitor clicks one of the AdSense ads served to the website, the website owner is credited for the referral. Google's AdSense program essentially allows approved websites to dynamically serve Google's pay-per-click AdWord... Read More

Google AdSense Rewards Content with Adversiting Revenue

If you've been looking for an easy way to increase your website's revenue, Google AdSense may be your answer.Google AdSense is a phenomenal new advertising revenue program that is taking the Internet by storm. It was specifically designed to enable content rich sites to increase their advertising revenue simply by... Read More

Pay Per Click: Whats It All About?

No doubt you've heard the phrase "pay per click" before. This refers to any type of advertising where you only pay per click-through.Traditional Web advertising, such as banner ads, charged advertisers based how many people SAW your ad. But with pay-per-click deals, you only pay for how many people actually... Read More

Pay-Per-Click Marketing & Natural Search Engine Traffic

PPC advertising has many great benefits. First of all, you get your traffic going quickly. I have used this advantage many times. I test new products and even new websites through PPC advertising before making a decision to promote or scrap my new website or product idea.I am a firm... Read More

5 Tips to Pay-Per-Clicking

Hi, my name is Darryl Power and I have been using the internet for about 3 years. I used every way possible to generate traffic. But it was not until May 2003 when I found overture did my success really take off. But I am not here to tell you... Read More

In The News:


Why you should care about PPC advertising
Marketing Pilgrim
I know I'm not an independent advisor – working for Bing – but knowing search and knowing personally people behind many a small business I'd simply like to tell you why I believe pay per click advertising may benefit you. 'If only they'd start a PPC ...
Practical Tips To Optimize Your PPC Advertising This YearIMSoup

all 7 news articles »

SEO & PPC Q1 2014 Trends: '(not provided)', Mobile & Bing Ads All Grow [Reports]
Search Engine Watch
It's that time of year when Q1 “state of” reports are published to demonstrate where 2014 stands today. On the organic side of things, reports show “(not provided)” keyword data in Google is holding strong at about 85 percent, and has since October ...

and more »

A beginner's guide to the difference between PPC and SEO
Marketing Pilgrim
As we mentioned in this blog post we started a blog post series to make sure anyone is able to find information on our blog about pay per click advertising 'basics'. When I ask people running their own business if they are investing in pay per click ...


Direct Marketing News

Mobile PPC ad fraud loophole exposed by agency
BizReport
By taking to the streets of Las Vegas and Manhattan, Platinum Marketing employees were able to show that the same mobile PPC ad could be accessed repeatedly - and incur a charge to advertisers each time - just by changing their location by as little as ...
News Byte: Advertisers Pay for Bogus Mobile ClicksDirect Marketing News

all 3 news articles »

Small Business Trends

Spotlight on Righteous Marketing: Dedicated to PPC Campaigns
Small Business Trends
But they also look at the big picture, to make sure pay-per-click ad campaigns work hand in hand with a small business's other marketing. “We understand how PPC fits in the overall marketing mix and can support other areas such as email marketing ...


Platinum Web Marketing Pauses Mobile Pay-Per-Click Advertising for Its Clients ...
PR Web (press release)
Platinum Web Marketing ran an experiment and determined that customers who use pay-per-click (PPC) services, including Google AdWords, Yahoo Search Marketing, and Bing Ads, are at risk of being overcharged for fraudulent clicks on mobile devices.

and more »

Eastbourne Herald

Benefits from pay-per-click advertising are more instant and better defined
Eastbourne Herald
PPC advertising provides an excellent vehicle to get in front of new audiences or to try new markets with immediate effect and super focused such as running a two hour lunchtime campaign over five days. 4. Learn More About Your Online Competitors.
Paid vs. Organic: Which Traffic Source Is Better?Business 2 Community

all 5 news articles »

JumpFly PPC Advertising News (blog)

The Growing Importance of AdWords Ad Extensions
JumpFly PPC Advertising News (blog)
BLOG-adext Since their introduction in 2009, Google AdWords ad extensions have been a powerful and effective PPC advertising feature. The various types of ad extensions allow advertisers to show additional information about their business within ads, ...


SSD, Inc. Offers 'Free' Pay-Per-Click Online Advertising Campaign
PR Newswire (press release)
HOUSTON, April 1, 2014 /PRNewswire-iReach/ -- SSD Fair Marketing is offering a no-risk pay-per-click (PPC) ad marking service that provides the benefits of strategically focused PPC account management without a long-term contract and no up-front costs.

and more »

Business 2 Community

Tips for Starting a Pay Per Click Advertising Campaign
Business 2 Community
Pay per click advertising involves setting up ads for your site, but you only pay for those customers who land on your website by clicking on the relevant link. While it's a simple concept, PPC website management can be very time consuming or involve ...

Google News
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Optimize Your Pay Per Click Ads - 3 Quick Tips

Running a pay per click campaign can be a valuable,... Read More

Keywords, How to Find Them, and Use Them Effectively

To be a successful affiliate marketer takes a ton of... Read More

Tips for Maximizing AdSense Revenue

Google's AdSense program is probably the best affiliate program on... Read More

10 Steps For Fighting Click Fraud

Pay-Per click fraud dates back even from the time when... Read More

How to Boost Your Adsense Revenue?

By using this tutorial you will learn how to increase... Read More

How to Tap into the Google AdWords PPC Goldmine?

Dear friends,Google, the most populated search engine on the Internet,... Read More

Sell Multiple Products Through a Single ClickBank Account

A ClickBank merchant account allows you to define and sell... Read More

The New Google Ad Links

You know about Google Adsense, now it's Google Ad Links... Read More

Optimizing Adsense For Better Performance and More Money!

So you want to make money with Google Adsense? I... Read More

The One Simple Trick That Can Double Your Adsense Revenue

I've been working with Google's Adsense program for a while... Read More

Stop Whining About Google!

Blame GameNearly anyone and everyone involved with search engine optimization... Read More

Pay Per Performance Web Traffic

Why should you pay to get web site traffic, isn't... Read More

Independent Search Engine & Directory Network (ISEDN) - Breaking News!

Watch out for a shift in the pay-per-click (PPC) industry,... Read More

Pay-Per-Click Marketing: How to Waste Your Advertising Budget

A well-oiled pay-per-click search engine campaign can land hundreds of... Read More

Pay-Per-Click Fraud Exposed--Part II

According to Andy Jones, a member of the Best Practices... Read More

Another Advantage To Pay-Per-Click Marketing

Web marketing has taken on many different shapes during the... Read More

Profiting From Second Tier Pay Per Click Search Engines

Once you venture into the world of Pay Per Click... Read More

$1 Million in Google AdSense Earnings

They are calling him the million dollar man. Jason Calacanis... Read More

Not Sure If Your Online Advertisement is Working?

Without tracking, your online advertising is just a shot in... Read More

Affiliate Marketing with Google AdWords

One of the best kept secrets in today's affiliate marketing... Read More

Finding The Cheap Clicks

As anyone who uses Pay Per Click (PPC) advertising in... Read More

MSN PPC Advertising Behavioral and Demographic Targeting: Killer App. or Achilles Heel?

Examining the failures of the web content design of many... Read More

The Pay Per Click Mistakes Of A New Marketer

My first real foray into Internet Marketing was a Pay... Read More

Internet Advertising Options

Your online business will likely require more advertising than a... Read More

The Google Revolution

Google is probably one of the single most important revolutions... Read More