What is Google AdSense?

In the mid 1990's websites used to earn income by receiving money from advertisers by publishing or allowing companies to deploy a banner ad campaign on your website. Usually these banners would be brilliantly designed to catch the eye of the consumer along with a short message. The website in... Read More

Surefire Google Adwords Formula

Success with Google Adwords isn't quite as easy as some would have you believe. Still just about anyone who is persistent can succeed if they'll but implement a consistent testing program. Since testing can produce a nearly constant improvement in your click through rate (CTR). Here's the surefire... Read More

Are Small PPC Search Engines Really Worth The Effort?

Are Small PPC Search Engines Really Worth The Effort? The final answer is "Maybe." Hey...Whadya expect? I'm an attorney! But let me explain further. The correct answer to almost any marketing question is "to test." That's the only way you really know the true answer. But we can learn... Read More

Who Else Wants To Maximize Their Google Adwords Success?

Who Else Wants To Maximize Their Google Adwords Success? Discover Three Simple But Incredibly Powerful Strategies That You Can Implement Right Now About The One Thing You Must Do To Ensure An Awesome Adwords ROI! By Mark Meyers If you are not familiar with Using Google Adwords,... Read More

Paying for Website Visitors: The Allure of PPC for Small Biz Owners

There are good reasons why many webmasters and website owners choose to pay for visitors to their website as opposed to the involved and often grueling method of search engine optimization. Improper SEO may not only waste time and resources, there is never a guarantee that what your site is... Read More

Understanding Google AdSense

Google AdSense allows webmasters to dynamically serve content relevant advertisements on web pages. If the visitor clicks one of the AdSense ads served to the website, the website owner is credited for the referral. Google's AdSense program essentially allows approved websites to dynamically serve Google's pay-per-click AdWord... Read More

Google AdSense Rewards Content with Adversiting Revenue

If you've been looking for an easy way to increase your website's revenue, Google AdSense may be your answer.Google AdSense is a phenomenal new advertising revenue program that is taking the Internet by storm. It was specifically designed to enable content rich sites to increase their advertising revenue simply by... Read More

Pay Per Click: Whats It All About?

No doubt you've heard the phrase "pay per click" before. This refers to any type of advertising where you only pay per click-through.Traditional Web advertising, such as banner ads, charged advertisers based how many people SAW your ad. But with pay-per-click deals, you only pay for how many people actually... Read More

Pay-Per-Click Marketing & Natural Search Engine Traffic

PPC advertising has many great benefits. First of all, you get your traffic going quickly. I have used this advantage many times. I test new products and even new websites through PPC advertising before making a decision to promote or scrap my new website or product idea.I am a firm... Read More

5 Tips to Pay-Per-Clicking

Hi, my name is Darryl Power and I have been using the internet for about 3 years. I used every way possible to generate traffic. But it was not until May 2003 when I found overture did my success really take off. But I am not here to tell you... Read More

In The News:


Entrepreneur

Should You Focus on SEO or Pay-Per-Click Marketing?
Entrepreneur
A common question that every entrepreneur has regarding driving visitors to his or her website is whether they should use search-engine optimization or pay-per-click advertising. These are two of the most effective traffic sources and each has pros and ...

and more »

Why you should care about PPC advertising
Marketing Pilgrim
I know I'm not an independent advisor – working for Bing – but knowing search and knowing personally people behind many a small business I'd simply like to tell you why I believe pay per click advertising may benefit you. 'If only they'd start a PPC ...
Practical Tips To Optimize Your PPC Advertising This YearIMSoup

all 7 news articles »

Business 2 Community

Does Your Company Need an Enterprise PPC Management Tool?
Business 2 Community
Google Adwords, in and of itself, is a comprehensive PPC advertising tool for small businesses and represents the perfect starting point for companies making their initial foray into paid digital media. I must also add that the platform gets more ...


SEO & PPC Q1 2014 Trends: '(not provided)', Mobile & Bing Ads All Grow [Reports]
Search Engine Watch
It's that time of year when Q1 “state of” reports are published to demonstrate where 2014 stands today. On the organic side of things, reports show “(not provided)” keyword data in Google is holding strong at about 85 percent, and has since October ...

and more »

Direct Marketing News

Mobile PPC ad fraud loophole exposed by agency
BizReport
After watching their clients' analytics 'like a hawk', an investigation by Las Vegas Internet marketing agency Platinum Web Marketing led them to immediately cease all its mobile pay-per-click ad management campaigns. But why? by Helen Leggatt. When ...
News Byte: Advertisers Pay for Bogus Mobile ClicksDirect Marketing News

all 3 news articles »

Platinum Web Marketing Pauses Mobile Pay-Per-Click Advertising for Its Clients ...
PR Web (press release)
Platinum Web Marketing ran an experiment and determined that customers who use pay-per-click (PPC) services, including Google AdWords, Yahoo Search Marketing, and Bing Ads, are at risk of being overcharged for fraudulent clicks on mobile devices.

and more »

A beginner's guide to the difference between PPC and SEO
Marketing Pilgrim
As we mentioned in this blog post we started a blog post series to make sure anyone is able to find information on our blog about pay per click advertising 'basics'. When I ask people running their own business if they are investing in pay per click ...


JumpFly PPC Advertising News (blog)

The Growing Importance of AdWords Ad Extensions
JumpFly PPC Advertising News (blog)
BLOG-adext Since their introduction in 2009, Google AdWords ad extensions have been a powerful and effective PPC advertising feature. The various types of ad extensions allow advertisers to show additional information about their business within ads, ...


Eastbourne Herald

Benefits from pay-per-click advertising are more instant and better defined
Eastbourne Herald
PPC advertising provides an excellent vehicle to get in front of new audiences or to try new markets with immediate effect and super focused such as running a two hour lunchtime campaign over five days. 4. Learn More About Your Online Competitors.
Paid vs. Organic: Which Traffic Source Is Better?Business 2 Community

all 5 news articles »

SSD, Inc. Offers 'Free' Pay-Per-Click Online Advertising Campaign
PR Newswire (press release)
HOUSTON, April 1, 2014 /PRNewswire-iReach/ -- SSD Fair Marketing is offering a no-risk pay-per-click (PPC) ad marking service that provides the benefits of strategically focused PPC account management without a long-term contract and no up-front costs.

and more »
Google News
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Pay Per Click or Pay Per Human Browser?

Pay Per Click advertising has been around a few years... Read More

3 Strategies to Profit When Click Prices Increase (Part 1 of 3 Series)

Although the degree of increase varies among industry resources, a... Read More

Pay-Per-Click Marketing & Natural Search Engine Traffic

PPC advertising has many great benefits. First of all, you... Read More

Pay Per Click 2005: Very Expensive Without Expert Help

Despite being online using email since 1995, at the start... Read More

10 Great Things NOT to Do with Google AdSense

There is no question that you can make some good... Read More

Using Google AdWords to Increase your Adsense Profits

I had been using Google's Adsense program to generate some... Read More

Top 5 Secrets to Making Money with Adsense

Did someone tell you you can make money easily with... Read More

Increase SEO Sales by Teaching Clients about SEO Truths

In private consultations with some Search Engine Optimizers I am... Read More

Google Adwords ? Manipulating Keywords For Success

As you probably know, Google Adwords is a pay-per-click solution... Read More

Pay-Per-Click Fraud Exposed--Part II

According to Andy Jones, a member of the Best Practices... Read More

Picking The Right Keywords For A PPC Campaign

Running a pay-per-click advertising campaign can be very expensive if... Read More

Adsense ? When Should You Use It?

Well I have several sites, some of them I apply... Read More

Sell Multiple Products Through a Single ClickBank Account

A ClickBank merchant account allows you to define and sell... Read More

10 Steps For Fighting Click Fraud

Pay-Per click fraud dates back even from the time when... Read More

Google for Resellers: Leveling the Resell Playing Field

With so many people trying to make money on the... Read More

A Smart Trick for Attracting Higher Paying AdSense Ads

There are no guarantees in life, so I don't guarantee... Read More

Make Free Money With Google

Have you received your check from Google? If you own... Read More

Creating Revenue Without Much Effort, Set It And Forget It Online

Earning more revenue from your website is the goal of... Read More

How Do You Make Money From Google Adwords?

Can you really make money from this?Late 2003, I think... Read More

How Much Should You Pay for a Click

You have a web site ready for action. Your product... Read More

Pay Per Click Advertising Can Be Very Risky Business

Click fraud is an unfortunate byproduct of the pay per... Read More

What You Need To Know About Googles New AdWords Affiliate Policy

A lot of affiliates are selling other people's products with... Read More

Plan Your Way to Pay-Per-Click Campaign Success!

Have you heard the saying, "planning is everything?" Perhaps there... Read More

How to Make More Money with Google AdSense

Like any Google AdSense Publisher, you will want to increase... Read More

Not Sure If Your Online Advertisement is Working?

Without tracking, your online advertising is just a shot in... Read More