What is Google AdSense?

In the mid 1990's websites used to earn income by receiving money from advertisers by publishing or allowing companies to deploy a banner ad campaign on your website. Usually these banners would be brilliantly designed to catch the eye of the consumer along with a short message. The website in... Read More

Surefire Google Adwords Formula

Success with Google Adwords isn't quite as easy as some would have you believe. Still just about anyone who is persistent can succeed if they'll but implement a consistent testing program. Since testing can produce a nearly constant improvement in your click through rate (CTR). Here's the surefire... Read More

Are Small PPC Search Engines Really Worth The Effort?

Are Small PPC Search Engines Really Worth The Effort? The final answer is "Maybe." Hey...Whadya expect? I'm an attorney! But let me explain further. The correct answer to almost any marketing question is "to test." That's the only way you really know the true answer. But we can learn... Read More

Who Else Wants To Maximize Their Google Adwords Success?

Who Else Wants To Maximize Their Google Adwords Success? Discover Three Simple But Incredibly Powerful Strategies That You Can Implement Right Now About The One Thing You Must Do To Ensure An Awesome Adwords ROI! By Mark Meyers If you are not familiar with Using Google Adwords,... Read More

Paying for Website Visitors: The Allure of PPC for Small Biz Owners

There are good reasons why many webmasters and website owners choose to pay for visitors to their website as opposed to the involved and often grueling method of search engine optimization. Improper SEO may not only waste time and resources, there is never a guarantee that what your site is... Read More

Understanding Google AdSense

Google AdSense allows webmasters to dynamically serve content relevant advertisements on web pages. If the visitor clicks one of the AdSense ads served to the website, the website owner is credited for the referral. Google's AdSense program essentially allows approved websites to dynamically serve Google's pay-per-click AdWord... Read More

Google AdSense Rewards Content with Adversiting Revenue

If you've been looking for an easy way to increase your website's revenue, Google AdSense may be your answer.Google AdSense is a phenomenal new advertising revenue program that is taking the Internet by storm. It was specifically designed to enable content rich sites to increase their advertising revenue simply by... Read More

Pay Per Click: Whats It All About?

No doubt you've heard the phrase "pay per click" before. This refers to any type of advertising where you only pay per click-through.Traditional Web advertising, such as banner ads, charged advertisers based how many people SAW your ad. But with pay-per-click deals, you only pay for how many people actually... Read More

Pay-Per-Click Marketing & Natural Search Engine Traffic

PPC advertising has many great benefits. First of all, you get your traffic going quickly. I have used this advantage many times. I test new products and even new websites through PPC advertising before making a decision to promote or scrap my new website or product idea.I am a firm... Read More

5 Tips to Pay-Per-Clicking

Hi, my name is Darryl Power and I have been using the internet for about 3 years. I used every way possible to generate traffic. But it was not until May 2003 when I found overture did my success really take off. But I am not here to tell you... Read More

In The News:


Business 2 Community

The Simplified Pros and Cons of Pay-Per-Click
Business 2 Community
The Simplified Pros and Cons of Pay Per Click image PPC 300x198 PPC advertising is much easier than it sounds. In fact, pay-per-click advertising has gotten itself a bad reputation, especially with all of the other methods of advertisement available today.


7 Myths About PPC Advertising Dispelled
Business 2 Community
It's understandable that webmasters want all their advertising campaigns to produce results sooner rather than later. The reality of the situation is that it takes much longer to make these initiatives successful. In order for PPC campaigns to deliver ...


8 Paid Search Marketing Tips for Beginners
Huffington Post
If you are in a very competitive industry or don't have time to wait for SEO to propel your business to the top of the organic search results then you need to consider a pay per click campaign. PPC advertising can position your company at the top of ...

and more »

Improvements To Help Your Paid Search Advertising (PPC) Campaign Budget
Business 2 Community
Pay-Per-Click (PPC) is an advertising platform in which you are spending money on clicks every minute of every hour. Your daily budget will generate the return on investment (ROI) you are seeking when you can outlast our competition with quality ...


4 Signs it's Time to Hire a PPC Professional
Dealer Marketing Magazine
In the digital marketing space, the two largest advertisement avenues for businesses are SEO and PPC (Pay per Click). Very often however, businesses can easily fall into the trap of attempting to run their own PPC campaigns . This may seem like a more ...


Using Covert Ops to Spy on Your Competitors' PPC Campaign
Business 2 Community
PPC campaigns are a huge part of online advertising. You create ads to show on search engines, which drive traffic and hopefully lead to lots of glorious conversions! It's your job to optimize your ads to get the best clicks, which will lead to high ...


WordStream (blog)

Why Recent College Grads Should Consider a Career in PPC
WordStream (blog)
It was the first day of my Spring semester internship at one of the big advertising agencies here in Boston. In the application process I was asked to specify my top three choices of departments in which I'd like to work. My choices? Account Management ...
Three Budget Must-Haves for Hoteliers in 2015Hospitality Technology

all 3 news articles »

8 Pay Per Click Tips for Beginners
Business 2 Community
If you are in a very competitive industry or don't have time to wait for SEO to propel your business to the top of the organic search results then you need to consider a pay per click campaign. PPC advertising can position your company at the top of ...


New to PPC? Great, Use These 4 Tips!
Business 2 Community
PPC can be very tricky, and most small businesses have a very limited budget, leaving very little room for mistakes as they enter the world of pay per click advertising. Simple mistakes can wipe out a budget very quickly, so we have put together a list ...


Is the New Amazon Ad Platform the Next "Google Killer"?
ClickZ
The growth of online advertising and PPC will not be enough to allow for the revenues that Amazon would take - the revenue will be coming from some other PPC channel or marketing tactic in the plan. If a significant amount does come from AdWords' ...

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Pay Per Click Advertising and Article Marketing Compared

At first glance, Pay Per Click advertising seems to be... Read More

Pay Per Click Advertising Can Be Very Risky Business

Click fraud is an unfortunate byproduct of the pay per... Read More

Dynamic Resource for Adsense: 3 Practical Models Quickly Earn & Maximize Google Adsense Revenue

Looking back in time, I could still remember standing in... Read More

4 Steps To A Successful AdWords Campaign

Not getting the satisfaction you want from your AdWords account?... Read More

5 Ways How You Can Boost Your Google AdSense Earnings

Google AdSense is a great way for webmasters to monetize... Read More

How To Find Your Own Valuable Adsense Keywords For Free

There's tons of money to be made from the Google... Read More

AdSense Secrets - Joel Comms Google AdSense Guide Reviewed

Joel Comm is the best-selling author of a book called... Read More

Google AdSense - A Quick Overview For Beginners

In Google AdWords, the advertisers' links show up when someone... Read More

The Truth About Why People Search!

Why do people search on search engines? Let's confess this... Read More

Pay Per Performance Web Traffic

Why should you pay to get web site traffic, isn't... Read More

Seven Tips To Getting The Nost From Your Google Ad Word Investment

With Google Ad Words . . .When a person searches... Read More

How You Can Make Serious Money Self-publishing With Adsense

Some folks may think that self-publishing began with the invention... Read More

How to Maximize Paid Search Results

Because of increasing competition that has led to higher advertising... Read More

Advertising Using PPC Search Engines

Internet technology offers vast opportunities to promote your business with... Read More

Preliminary Survival Steps for Adwords Success

What I find is a lot of marketers do have... Read More

10 Steps For Fighting Click Fraud

Pay-Per click fraud dates back even from the time when... Read More

The Truth About Google?s Adsense Affiliate Program

The truth about Google's Adsense program is that it is... Read More

Pay Per Click Advertising - How To Uncover Profit-Pulling Keywords And Make Your Sales Soar

Choosing to bid on the right keywords can be key... Read More

Paying for Website Visitors: The Allure of PPC for Small Biz Owners

There are good reasons why many webmasters and website owners... Read More

Cost Per Click Bid Management

Cost per click or pay per click is a common... Read More

Google AdWords - A Quick Overview for Beginners

First of all, you know as well that Google is... Read More

What The Adsense Top Earners Are Doing To Constantly Increase Their Earnings

It is really frustrating, is it not, to log into... Read More

99 High Paying Keywords: The Secret Is Out!

Incorporating high paying keywords into your site is critical to... Read More

The Truth About Overtures Pay-Per-Click Program

Before Google's AdWords, Overture was the preeminent pay-per- click program.... Read More

The Truth About Pay-Per-Click Ads

Are pay-per-click ads the best method of getting customers to... Read More