What is Google AdSense?

In the mid 1990's websites used to earn income by receiving money from advertisers by publishing or allowing companies to deploy a banner ad campaign on your website. Usually these banners would be brilliantly designed to catch the eye of the consumer along with a short message. The website in... Read More

Surefire Google Adwords Formula

Success with Google Adwords isn't quite as easy as some would have you believe. Still just about anyone who is persistent can succeed if they'll but implement a consistent testing program. Since testing can produce a nearly constant improvement in your click through rate (CTR). Here's the surefire... Read More

Are Small PPC Search Engines Really Worth The Effort?

Are Small PPC Search Engines Really Worth The Effort? The final answer is "Maybe." Hey...Whadya expect? I'm an attorney! But let me explain further. The correct answer to almost any marketing question is "to test." That's the only way you really know the true answer. But we can learn... Read More

Who Else Wants To Maximize Their Google Adwords Success?

Who Else Wants To Maximize Their Google Adwords Success? Discover Three Simple But Incredibly Powerful Strategies That You Can Implement Right Now About The One Thing You Must Do To Ensure An Awesome Adwords ROI! By Mark Meyers If you are not familiar with Using Google Adwords,... Read More

Paying for Website Visitors: The Allure of PPC for Small Biz Owners

There are good reasons why many webmasters and website owners choose to pay for visitors to their website as opposed to the involved and often grueling method of search engine optimization. Improper SEO may not only waste time and resources, there is never a guarantee that what your site is... Read More

Understanding Google AdSense

Google AdSense allows webmasters to dynamically serve content relevant advertisements on web pages. If the visitor clicks one of the AdSense ads served to the website, the website owner is credited for the referral. Google's AdSense program essentially allows approved websites to dynamically serve Google's pay-per-click AdWord... Read More

Google AdSense Rewards Content with Adversiting Revenue

If you've been looking for an easy way to increase your website's revenue, Google AdSense may be your answer.Google AdSense is a phenomenal new advertising revenue program that is taking the Internet by storm. It was specifically designed to enable content rich sites to increase their advertising revenue simply by... Read More

Pay Per Click: Whats It All About?

No doubt you've heard the phrase "pay per click" before. This refers to any type of advertising where you only pay per click-through.Traditional Web advertising, such as banner ads, charged advertisers based how many people SAW your ad. But with pay-per-click deals, you only pay for how many people actually... Read More

Pay-Per-Click Marketing & Natural Search Engine Traffic

PPC advertising has many great benefits. First of all, you get your traffic going quickly. I have used this advantage many times. I test new products and even new websites through PPC advertising before making a decision to promote or scrap my new website or product idea.I am a firm... Read More

5 Tips to Pay-Per-Clicking

Hi, my name is Darryl Power and I have been using the internet for about 3 years. I used every way possible to generate traffic. But it was not until May 2003 when I found overture did my success really take off. But I am not here to tell you... Read More

In The News:


Are You Wasting Thousands on PPC Advertising?
Pekin Daily Times (blog)
Lots of online marketers, and especially newer ones, waste thousands and thousands of dollars in pay-per-click advertising every year because they neglect to follow one simple rule: look for buyers, not searchers. Never forget that the goal of your ...

and more »

Irish Independent

Google's Pay-per-click advertising: A beginner's guide
Irish Independent
To decide if PPC is a good fit for your business you will need to assess whether you can afford to be involved. Do you have a budget for paid advertising or do you need to focus on amplifying your organic reach? If you do have a paid budget is it best ...
6 Pricing Tips for Digital Agencies Adding PPC as a Revenue StreamWordStream (blog)

all 7 news articles »

Practical Ecommerce

Bing Offers Native Ads in Its PPC Platform
Practical Ecommerce
Bing just announced native ads as a new beta offering in its Bing Ads platform. This brings native ads to the mainstream pay-per-click advertiser. In this post, I'll address native ads, how they compare to traditional ads, and how you can benefit from ...

and more »

PPC 101: A Crash Course in Pay Per Click Advertising
Business 2 Community
That banner is another type of PPC ad. If you click it, Lincoln will pay a small fee. The difference here: the fee is not paid directly to Huffington Post necessarily. Websites often work with advertising networks (like Google, Bing, or eZanga) who ...


A Day In The Life Of A PPC Specialist
Business 2 Community
But, what makes a PPC Specialist unique (besides the acronym) is their integral role in online advertising campaigns. They impact how much money a company stands to make (more on that later). They're money-makers, and we feel they're deserving of ...


Umbel (blog)

How to Prioritize PPC Ad Spend with Lifetime Value
Umbel (blog)
Say you sell blue widget subscriptions. Wouldn't it be great to know that customers who convert for “best blue widgets” generally keep their subscriptions for 8 months ($200), whereas customers who convert under “fast blue widgets” don't make it ...


WordStream (blog)

5 Traits Every Influential PPC Expert MUST Have
WordStream (blog)
For example, Marty's company, aimClear, offers holistic social, PR, search, display advertising and web development strategy that is guided by “uber-focused psychographic targeting, bleeding-edge creative, attributable conversion and quantifiable ...


Search Engine Land

B2B PPC: 1 Thing That Will Change The Way You Measure Success Forever
Search Engine Land
Business-to-business (B2B) companies can find a lot of success in PPC advertising, but the way they measure success can be the difference between thinking a PPC campaign is not worth the effort to realizing its true, long-term value. In this post, I'll ...

and more »

Getting the most from your pay-per-click campaign
Rental Management Magazine
To learn more about getting started with pay-per-click (PPC) advertising, American Rental Association (ARA) members can login at ARArental.org and watch the Marketing Minutes module, “Reach New Customers with Pay-Per-Click Advertising.”.

and more »

Search Engine Land

12 Biggest Things To Happen In PPC So Far In 2015
Search Engine Land
Even as advertisers and the engines try to keep up — much less get ahead of — users' mobile absorption, PPC many managers are entering a three-platform world again. Granted, Yahoo Gemini accounts for a very small share of the overall search pie, but ...

and more »
Google News
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6 Easy Ways to Increase Your Adsense Revenue

How much revenue do you generate from Google Adsense?Recently there... Read More

How To Win The War of Pay per Click Advertising.

Do you know what is the most important question among... Read More

Targeted Traffic with Pay Per Click?s

In order for your online business to succeed you must... Read More

Choosing the Right Keywords for Your Pay Per Click Advertising Campaign

Introduction:Of all the important decisions that go into a successful... Read More

The Future of PPC Advertising

For those of you who haven't used a Pay Per... Read More

The Truth About Google?s Adsense Affiliate Program

The truth about Google's Adsense program is that it is... Read More

Replacing AdSense Defaults with Paying Ads

Many online ad programs, including AdSense, will sometimes show default... Read More

Pay Per Click Advertising and Article Marketing Compared

At first glance, Pay Per Click advertising seems to be... Read More

Increase Your Click-Through Rate And Skyrocket Your Sales - 3 Quick Tips

Most pay per click ads draw amazingly low click through... Read More

Effective Keyword Bidding Strategies

When doing Pay Per Click Advertising you'll often see "Bid... Read More

Pay-Per-Click Search Engines ? The Basics

Search engine optimization can take a long time to show... Read More

Market Research Means Money

I recently made a critical mistake in my progression towards... Read More

5 Ways To Make Your Adwords Ads Outshine Your Competitors

Google Adwords is a very good place to promote your... Read More

Pay Per Performance Advertising : What is it?

Pay Per Performance Advertising is when the advertiser pays a... Read More

Adsense, Boost Your Payout 400%, No Really

How?Dead easy.I implemented this tactic myself yesterday on one of... Read More

Adwords & Adsense: A Beginners Guide

The Mechanism First a brief glossary of terms: Adwords: The... Read More

Pay-Per-Click Search Engines: A Really Bad Investment

What was once such a good thing is now a... Read More

Understanding Google AdSense

Google AdSense allows webmasters to dynamically serve... Read More

Want Higher Adsense Earnings? Then Optimize Site Navigation

Webmasters know that Adsense generates a sizeable source of additional... Read More

The Sensible Way To Earn Money With Google AdSense!

Dear friends,Google AdSense has rapidly gained a status of an... Read More

Irresistible Click-Me Tools for Marketing

Never mind the irritating, but effective, pop-up window. There is... Read More

Adsense ? The Powerful Passive Income Generator

Webmasters have a revolutionary new method of collecting income from... Read More

How to Make Every AdSense Ad on the Google Network Pay You!

Wouldn't it be great if every keyword in Google's entire... Read More

Paid Search Advertising that Delivers Maximum ROI

Paid Search Advertising (also Pay-Per-Click, PPC) has gained a significant... Read More

Earning from PPC Search Engine Affiliate Programs

What are PPC Search Engines?PPC Search Engines are search engines... Read More