What is Google AdSense?

In the mid 1990's websites used to earn income by receiving money from advertisers by publishing or allowing companies to deploy a banner ad campaign on your website. Usually these banners would be brilliantly designed to catch the eye of the consumer along with a short message. The website in... Read More

Surefire Google Adwords Formula

Success with Google Adwords isn't quite as easy as some would have you believe. Still just about anyone who is persistent can succeed if they'll but implement a consistent testing program. Since testing can produce a nearly constant improvement in your click through rate (CTR). Here's the surefire... Read More

Are Small PPC Search Engines Really Worth The Effort?

Are Small PPC Search Engines Really Worth The Effort? The final answer is "Maybe." Hey...Whadya expect? I'm an attorney! But let me explain further. The correct answer to almost any marketing question is "to test." That's the only way you really know the true answer. But we can learn... Read More

Who Else Wants To Maximize Their Google Adwords Success?

Who Else Wants To Maximize Their Google Adwords Success? Discover Three Simple But Incredibly Powerful Strategies That You Can Implement Right Now About The One Thing You Must Do To Ensure An Awesome Adwords ROI! By Mark Meyers If you are not familiar with Using Google Adwords,... Read More

Paying for Website Visitors: The Allure of PPC for Small Biz Owners

There are good reasons why many webmasters and website owners choose to pay for visitors to their website as opposed to the involved and often grueling method of search engine optimization. Improper SEO may not only waste time and resources, there is never a guarantee that what your site is... Read More

Understanding Google AdSense

Google AdSense allows webmasters to dynamically serve content relevant advertisements on web pages. If the visitor clicks one of the AdSense ads served to the website, the website owner is credited for the referral. Google's AdSense program essentially allows approved websites to dynamically serve Google's pay-per-click AdWord... Read More

Google AdSense Rewards Content with Adversiting Revenue

If you've been looking for an easy way to increase your website's revenue, Google AdSense may be your answer.Google AdSense is a phenomenal new advertising revenue program that is taking the Internet by storm. It was specifically designed to enable content rich sites to increase their advertising revenue simply by... Read More

Pay Per Click: Whats It All About?

No doubt you've heard the phrase "pay per click" before. This refers to any type of advertising where you only pay per click-through.Traditional Web advertising, such as banner ads, charged advertisers based how many people SAW your ad. But with pay-per-click deals, you only pay for how many people actually... Read More

Pay-Per-Click Marketing & Natural Search Engine Traffic

PPC advertising has many great benefits. First of all, you get your traffic going quickly. I have used this advantage many times. I test new products and even new websites through PPC advertising before making a decision to promote or scrap my new website or product idea.I am a firm... Read More

5 Tips to Pay-Per-Clicking

Hi, my name is Darryl Power and I have been using the internet for about 3 years. I used every way possible to generate traffic. But it was not until May 2003 when I found overture did my success really take off. But I am not here to tell you... Read More

In The News:


7 Myths About PPC Advertising Dispelled
Business 2 Community
It's understandable that webmasters want all their advertising campaigns to produce results sooner rather than later. The reality of the situation is that it takes much longer to make these initiatives successful. In order for PPC campaigns to deliver ...


Is the New Amazon Ad Platform the Next "Google Killer"?
ClickZ
Amazon's new ad platform, Amazon Sponsored Links, could have a huge impact on the pay-per-click (PPC) advertising world. What will this mean for marketers? Many times sensational headlines are published defining the next "Google Killer," but for ...
Negative Keywords: A Huge Positive for Your PPC CampaignBusiness 2 Community

all 6 news articles »

8 Paid Search Marketing Tips for Beginners
Huffington Post
If you are in a very competitive industry or don't have time to wait for SEO to propel your business to the top of the organic search results then you need to consider a pay per click campaign. PPC advertising can position your company at the top of ...

and more »

Improvements To Help Your Paid Search Advertising (PPC) Campaign Budget
Business 2 Community
Pay-Per-Click (PPC) is an advertising platform in which you are spending money on clicks every minute of every hour. Your daily budget will generate the return on investment (ROI) you are seeking when you can outlast our competition with quality ...


4 Signs it's Time to Hire a PPC Professional
Dealer Marketing Magazine
In the digital marketing space, the two largest advertisement avenues for businesses are SEO and PPC (Pay per Click). Very often however, businesses can easily fall into the trap of attempting to run their own PPC campaigns . This may seem like a more ...


Business 2 Community

Why Recent College Grads Should Consider a Career in PPC
Business 2 Community
It was the first day of my Spring semester internship at one of the big advertising agencies here in Boston. In the application process I was asked to specify my top three choices of departments in which I'd like to work. My choices? Account Management ...


WordStream (blog)

The State of Mobile PPC: Past, Present, and Future [Data]
WordStream (blog)
A combination of increased mobile search volume and the forced migration to Enhanced Campaigns in mid-2013 has drawn more advertisers into the mobile PPC space. In the beginning of 2012, less than 2/3 of WordStream clients had a strong presence on ...

and more »

New to PPC? Great, Use These 4 Tips!
Business 2 Community
PPC can be very tricky, and most small businesses have a very limited budget, leaving very little room for mistakes as they enter the world of pay per click advertising. Simple mistakes can wipe out a budget very quickly, so we have put together a list ...


Using Covert Ops to Spy on Your Competitors' PPC Campaign
Business 2 Community
PPC campaigns are a huge part of online advertising. You create ads to show on search engines, which drive traffic and hopefully lead to lots of glorious conversions! It's your job to optimize your ads to get the best clicks, which will lead to high ...


Business 2 Community

PPC Lead Generation: Increase Your Leads Now
Business 2 Community
Every business can benefit from pay per click advertising, whether the focus is to drive online sales or leads. We are going to focus on tips to help generate more leads for your business. Without constantly adding new prospects to your sales funnel it ...

Google News
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Replacing AdSense Defaults with Paying Ads

Many online ad programs, including AdSense, will sometimes show default... Read More

How to Increase Your AdSense Revenue Stream

Google's AdSense program is one of the best, if not... Read More

Another Advantage To Pay-Per-Click Marketing

Web marketing has taken on many different shapes during the... Read More

AdSense Secrets - Joel Comms Google AdSense Guide Reviewed

Joel Comm is the best-selling author of a book called... Read More

Secret Reasons Why Some Businesses Can Afford to Bid Ridiculous, Amounts On Pay-Per-Click Keywords

The other day I was talking to one of my... Read More

Understanding Google AdSense

Google AdSense allows webmasters to dynamically serve... Read More

Market Research Means Money

I recently made a critical mistake in my progression towards... Read More

Contextual Ads

These are simply advertisements related, in theory and often practice,... Read More

Local Business Advertising & Google Adwords

"I don't need the Internet to advertise - I'm a... Read More

Googles AdSense Soon To Have New Rival?

A large part of Google's multi-billion dollar annual turnover comes... Read More

Advertising Your Home Business With Pay Per Click Can Be Risky

An unfortunate byproduct of the pay per click advertising business... Read More

Can I Make Money Online with the Adsense Program?

Sure you can. If you will learn how many other... Read More

Are Small PPC Search Engines Really Worth The Effort?

Are Small PPC Search Engines Really Worth The Effort? The... Read More

The Cost Of Click Fraud

One of the biggest threats to the continued growth of... Read More

PPC Fraud, Google Stands to Lose Millions

Google stands to lose millions if fraud continues. It is... Read More

Top Paying Keywords: How to Increase Your Pay Per Click Returns

There is no doubting the success of Google's Adsense program.... Read More

Stop Whining About Google!

Blame GameNearly anyone and everyone involved with search engine optimization... Read More

What They Never Told You About Adsense!

That's right! Many webmasters are getting suckered into joining adsense... Read More

Relevant Ads Increase Adsense Profits

If you've started using Adsense as a way to increase... Read More

ClickBank Refunds - Hope for the Best but Prepare for the Worst

When we launch a new product, we all hope it's... Read More

AdWords Ads: To Syndicate or Not to Syndicate

When running ads on the AdWords network, one of the... Read More

Google Adwords: Here is Why It Can Explode Your Business!

The beauty of Google Adwords set up is its simplicity.... Read More

Pay Per Click Advertising For Home Business Owners

The biggest stumbling block for most home business owners is... Read More

Click Fraud ? Threatening the Internet Economy

One of the most popular forms of Internet advertising is... Read More

Yahoo! Publisher Network - The Next AdSense?

Yahoo announced that their Publisher Network, formerly available in the... Read More