35 Quick Tips for Writing A Press Release

Layout1. 1-2 pages in length.2. Double-space.3. 1.5 to 2 inch margins.4. Use company stationary with logo and slogan.5. Avoid bright or dark-colored paper.6. Center "News Release" at top.7. Place a "release date" under "News Release".8. On second page, type "page 2".9. Use company stationary with logo and slogan on page... Read More

Smashing the Myth of the Press Release

A musician spends years honing his craft. He writes world-class songs and performs them in a manner that moves his listeners to tears. He records a demo tape and sends it to record labels. He gets a contract and becomes rich, famous and adored.The lesson: demo tapes are the secret... Read More

10 Tips for Tantalizing News Releases

Want to get radio interviews and coverage in print publications to sell more books? Master the art of writing magnetic media releasesthat attract attention of editors and publishers. A media release (which also goes by its former name, the press release) is a one page, double spaced, single-sided document designed... Read More

The Four Seasons of Publicity - Building an All-Year Publicity

If you're like most publicity seekers, you probably think oneproject at a time. You've got a new product coming out in April,so you send out a release in March. You've hired a new executive,you'll put out a release when she's on board, etc. For hard-core publicity insiders, though, there's a... Read More

How to Tie-In With News Events to Score Publicity

It's safe to say that we live in interesting times. It seems wehardly have a breather between wars, tragedies, scandals,epidemics, circus trials and other events that capitalize themedia's attention. For the business seeking publicity, the "newshole" for more traditional stories -- new product reviews,business features, offbeat promotions -- keeps shrinking... Read More

Publicity From Thin Air

In an ideal world, your business would be overflowing withnewsworthy stories, and the media would be waiting with batedbreath for your next press release, ready to give you front pagecoverage. In the real world, however, it's not always so easy to generatereal news. There are only so many hot new... Read More

Grandma Says...

Southern grandmothers have often said, "there are only three times a respectable person's name should be in the paper: when you are born, when you are married, and when you die." This is the one area in which I part company with my grandmothers. Publicity... Read More

Press Releases for Every Occasion

To many marketers, the press release is something of a "one sizefits all" proposition. You want to get media coverage, you knockout a press release, send it to some journalists and sit back andwait. Of course, smart Publicity Insiders already know that's aprescription for failure. You know that your press... Read More

Press Kit Elements That Work

Considering how fundamental they are to the publicist's trade,it's always amazed me how lousy almost all press kits truly are.Your typical press kit is a bloated folder filled with puffery,hype, irrelevant information and worse. The vast majority ofthese monstrosities do little besides kill trees and clognewsroom trash baskets. The good... Read More

Forget the Press Release - Heres How to Pitch Like Roger Clemens

Stripped down to its core, publicity is little more than oneperson persuading another. You, the publicity seeker, mustpersuade a journalist that your story is worthy of receivingprint space or air time. Your ability to sell your story to ajournalist is what it's all about. If you've ever sat with an... Read More

In The News:


USA TODAY

PR firm hired to help Marshall make College Football Playoff case
USA TODAY
Conference USA has hired a public relations firm to help promote the conference and make Marshall's case with respect to the first College Football Playoff. Brener Zwikel & Associates, which counts the Rose Bowl, Los Angeles Dodgers and Speedo as ...
Conference USA hires PR company to boost Marshalls Playoff imageFOXSports.com
Marshall hires PR firm to help with possible College Football Playoff berthNBCSports.com
Marshall hires a PR firm that probably won't help it make the PlayoffSB Nation
Yahoo Sports (blog) -Larry Brown Sports -SI.com
all 14 news articles »

PR Group's Soul-Searching Leads to Shifts in Strategy
New York Times
The changes, in the works for nearly a year, are extensive, ranging from the cosmetic — adopting an informal name, the P.R. Council, for the association — to the substantive, working to convince chief marketing officers, or C.M.O.s, and other senior ...


Detroit Free Press

Was Ford's former PR chief bugged during crisis in 2001?
Detroit Free Press
Jason Vines, Ford's PR vice president who was fired along with Nasser in 2001, writes in a new book about crisis PR that he asked a Ford security official — unnamed in the book — after the firings how long he had been bugged and that the person ...
Former PR chief accuses Ford of buggingThe Detroit News

all 2 news articles »

The Guardian (blog)

The undignified side of PR: was this really in my job description?
The Guardian (blog)
Taking on someone with no previous experience of the PR industry has been fascinating. Explaining to her what we do for each client has given me a new perspective, as she shakes her head in disbelief at some of the extraordinary tasks we are expected ...


Media Matters for America (blog)

BP breaks new ground in PR, issuing a PR release about its PR release
Los Angeles Times
Evidently feeling some heat over a corporate press release that somehow found its way into Politico Magazine masquerading as an "opinion" op-ed, BP took the unusual step Wednesday of issuing a corporate press release about it. If you're counting, that ...
BP's Misleading Oil Spill PR Campaign Is Now In Politico MagazineMedia Matters for America (blog)
BP Didn't Ruin the Gulf of Mexico, Says BP PR ChiefMic

all 28 news articles »

PR Lessons Learned from the Met Fiasco
O'Dwyer's PR News
I haven't seen the New York Metropolitan Opera's controversial, "The Death of Klinghoffer" but I've read enough about it to know that from a PR viewpoint it's a disaster, especially because the Met needs supporters, not adversaries, to continue its ...

and more »

Marshall, Conference USA hire PR firm to help Thundering Herd make College ...
Yahoo Sports (blog)
With less than a week before the unveiling of the first College Football Playoff rankings, Marshall, one of four undefeated FBS football teams in the country, hired a public relations firm to help assist with its effort to earn a spot in the playoff ...


Cole: NFL Concerned Goodell Testifying in Rice Appeal Could Create PR Disaster
Bleacher Report
NFL Commissioner Roger Goodell has been ordered to appear in the appeal case for Ray Rice, which will be heard over the next few weeks. Does the NFL want Goodell to testify in the Rice appeal? How significant is the history of attorney Peter Ginsberg ...

and more »

Jackson Clarion Ledger

Jackson Redevelopment Authority hires PR firm
Jackson Clarion Ledger
Saying the public doesn't get a well-rounded view of what it does, the Jackson Redevelopment Authority will engage a Jackson public relations firm to spotlight its range of activities. The agency will pay Yellow Brick Media Concepts $3,000 to develop a ...

and more »

Sansern: No inquiry into Yongyuth firm
Bangkok Post
Prime Minister Prayut Chan-o-cha has not ordered a probe into allegations that government spokesman Yongyuth Mayalarp's firm had made over 100 million baht from providing PR services for government agencies, deputy government spokesman Sansern ...

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What else, for goodness sake, could you as a business,... Read More