35 Quick Tips for Writing A Press Release

Layout1. 1-2 pages in length.2. Double-space.3. 1.5 to 2 inch margins.4. Use company stationary with logo and slogan.5. Avoid bright or dark-colored paper.6. Center "News Release" at top.7. Place a "release date" under "News Release".8. On second page, type "page 2".9. Use company stationary with logo and slogan on page... Read More

Smashing the Myth of the Press Release

A musician spends years honing his craft. He writes world-class songs and performs them in a manner that moves his listeners to tears. He records a demo tape and sends it to record labels. He gets a contract and becomes rich, famous and adored.The lesson: demo tapes are the secret... Read More

10 Tips for Tantalizing News Releases

Want to get radio interviews and coverage in print publications to sell more books? Master the art of writing magnetic media releasesthat attract attention of editors and publishers. A media release (which also goes by its former name, the press release) is a one page, double spaced, single-sided document designed... Read More

The Four Seasons of Publicity - Building an All-Year Publicity

If you're like most publicity seekers, you probably think oneproject at a time. You've got a new product coming out in April,so you send out a release in March. You've hired a new executive,you'll put out a release when she's on board, etc. For hard-core publicity insiders, though, there's a... Read More

How to Tie-In With News Events to Score Publicity

It's safe to say that we live in interesting times. It seems wehardly have a breather between wars, tragedies, scandals,epidemics, circus trials and other events that capitalize themedia's attention. For the business seeking publicity, the "newshole" for more traditional stories -- new product reviews,business features, offbeat promotions -- keeps shrinking... Read More

Publicity From Thin Air

In an ideal world, your business would be overflowing withnewsworthy stories, and the media would be waiting with batedbreath for your next press release, ready to give you front pagecoverage. In the real world, however, it's not always so easy to generatereal news. There are only so many hot new... Read More

Grandma Says...

Southern grandmothers have often said, "there are only three times a respectable person's name should be in the paper: when you are born, when you are married, and when you die." This is the one area in which I part company with my grandmothers. Publicity... Read More

Press Releases for Every Occasion

To many marketers, the press release is something of a "one sizefits all" proposition. You want to get media coverage, you knockout a press release, send it to some journalists and sit back andwait. Of course, smart Publicity Insiders already know that's aprescription for failure. You know that your press... Read More

Press Kit Elements That Work

Considering how fundamental they are to the publicist's trade,it's always amazed me how lousy almost all press kits truly are.Your typical press kit is a bloated folder filled with puffery,hype, irrelevant information and worse. The vast majority ofthese monstrosities do little besides kill trees and clognewsroom trash baskets. The good... Read More

Forget the Press Release - Heres How to Pitch Like Roger Clemens

Stripped down to its core, publicity is little more than oneperson persuading another. You, the publicity seeker, mustpersuade a journalist that your story is worthy of receivingprint space or air time. Your ability to sell your story to ajournalist is what it's all about. If you've ever sat with an... Read More

In The News:


NBCSports.com

Ravens PR chief, owner rise to the defense of Ray Rice
NBCSports.com
To his credit, longtime PR man Kevin Byrne understands that he's not going to change many minds, but apparently felt compelled to share some personal reflections about all the good things Ray Rice has done. Then again, he also oversees the messaging ...

and more »

Insider Buzz: Billionaire Wants to Return NFL to LA, Manziel a PR 'Nightmare'
Bleacher Report
Bleacher Report NFL insider Jason Cole always has a finger on the pulse of the latest buzz from around the league. What's the most current info on the NFL's plans to return to Los Angeles? Which celebrity billionaire wants to be the face of returning ...


7 Favorite PR Wins to Inspire Your Startup to Score Serious Buzz
Entrepreneur
When it comes to generating PR buzz, these seven companies have shown that they know how to execute a stunt with a message that's moving, outrageous or just darn cute and generate some serious press coverage. Here are seven standout recent ...


The Holmes Report

Puma Selects Ogilvy PR For Global Consumer Brief
The Holmes Report
HERZOGENAURACH, GERMANY—Puma is set to shift global consumer PR duties to Ogilvy, as it plots to revive its struggling brand. The sportswear retailer made the decision following a competitive review that sees it part ways with Interpublic Group, which ...


Winners & Losers in the Herbalife PR War
Investorplace.com
Ackman has taken the same approach my firm, Asymmetrical Media Strategies, would have taken had we been the PR adviser. Ackman has attacked Herbalife as a pyramid scheme. He has presented evidence that has convinced many investors and ...

and more »

40+ Events in Marketing, PR, Design and More
Mashable
The Mashable Events Board is a great place to find leading conferences in your industry, whether it's advertising, technology, media or public relations. This week we're highlighting five events that we think can help move your career forward. If you ...


Boston Herald

Heslam: PR cleanup in aisle 5
Boston Herald
The positively glowing media coverage of revered, ousted Market Basket CEO Arthur T. Demoulas looks like a PR merchant's dream. Droves of devoted employees are rallying around him, walking out on their jobs, holding big protests, demanding his return, ...

and more »

TODD SMITH'S SPIN CYCLE — The difference between PR and advertising
Mississippi Business Journal (blog)
Forbes just published a piece discussing, in some detail, “the real difference between PR and advertising.” This realness in difference begins with an old saying: “Advertising is what you pay for, publicity is what you pray for.” Or, boiled down ...


Gripping, heartrending Gaza images lead to shift in PR war
Baltimore Sun (blog)
There's good reason for Israel wanting to shut down the kind of vivid coverage Al Jazeera is offering from Gaza City: Israel is losing the public relations war over its action in Gaza in a way I cannot remember seeing in any of its recent military ...

and more »

Pr. George's residents affected by landslide say they will keep fighting to ...
Washington Post
Residents of a Prince George's County neighborhood impacted by a landslide held a private meeting with government officials Thursday night in hopes of finding a cost-effective way to stabilize a collapsing hillside and save 28 properties in jeopardy.

Google News
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