35 Quick Tips for Writing A Press Release

Layout1. 1-2 pages in length.2. Double-space.3. 1.5 to 2 inch margins.4. Use company stationary with logo and slogan.5. Avoid bright or dark-colored paper.6. Center "News Release" at top.7. Place a "release date" under "News Release".8. On second page, type "page 2".9. Use company stationary with logo and slogan on page... Read More

Smashing the Myth of the Press Release

A musician spends years honing his craft. He writes world-class songs and performs them in a manner that moves his listeners to tears. He records a demo tape and sends it to record labels. He gets a contract and becomes rich, famous and adored.The lesson: demo tapes are the secret... Read More

10 Tips for Tantalizing News Releases

Want to get radio interviews and coverage in print publications to sell more books? Master the art of writing magnetic media releasesthat attract attention of editors and publishers. A media release (which also goes by its former name, the press release) is a one page, double spaced, single-sided document designed... Read More

The Four Seasons of Publicity - Building an All-Year Publicity

If you're like most publicity seekers, you probably think oneproject at a time. You've got a new product coming out in April,so you send out a release in March. You've hired a new executive,you'll put out a release when she's on board, etc. For hard-core publicity insiders, though, there's a... Read More

How to Tie-In With News Events to Score Publicity

It's safe to say that we live in interesting times. It seems wehardly have a breather between wars, tragedies, scandals,epidemics, circus trials and other events that capitalize themedia's attention. For the business seeking publicity, the "newshole" for more traditional stories -- new product reviews,business features, offbeat promotions -- keeps shrinking... Read More

Publicity From Thin Air

In an ideal world, your business would be overflowing withnewsworthy stories, and the media would be waiting with batedbreath for your next press release, ready to give you front pagecoverage. In the real world, however, it's not always so easy to generatereal news. There are only so many hot new... Read More

Grandma Says...

Southern grandmothers have often said, "there are only three times a respectable person's name should be in the paper: when you are born, when you are married, and when you die." This is the one area in which I part company with my grandmothers. Publicity... Read More

Press Releases for Every Occasion

To many marketers, the press release is something of a "one sizefits all" proposition. You want to get media coverage, you knockout a press release, send it to some journalists and sit back andwait. Of course, smart Publicity Insiders already know that's aprescription for failure. You know that your press... Read More

Press Kit Elements That Work

Considering how fundamental they are to the publicist's trade,it's always amazed me how lousy almost all press kits truly are.Your typical press kit is a bloated folder filled with puffery,hype, irrelevant information and worse. The vast majority ofthese monstrosities do little besides kill trees and clognewsroom trash baskets. The good... Read More

Forget the Press Release - Heres How to Pitch Like Roger Clemens

Stripped down to its core, publicity is little more than oneperson persuading another. You, the publicity seeker, mustpersuade a journalist that your story is worthy of receivingprint space or air time. Your ability to sell your story to ajournalist is what it's all about. If you've ever sat with an... Read More

In The News:


Jackson Clarion Ledger

Looser: Anatomy of a PR disaster for College Board
Jackson Clarion Ledger
Research. Planning. Execution. Evaluation. The tried and true, "Four Step PR Process." Every college student in a communications program has been taught this process for the past 50 years … and it still works today. The PR process used in the recent ...


Entrepreneur

4 Things to Consider Before You Get a PR Team
Entrepreneur
One of the most exciting times in the life of a young company or entrepreneur is when their product or services are ready to be unveiled to the world. With that excitement however, comes the realization of the task that still lies ahead: How do we get ...


Astro Awani

Sarawak DAP quit PR, Azmin declines to state PKR's stand
Astro Awani
However, he said, PKR always held discussions on any issues relating to PR cooperation with DAP and PAS and the matter, which was announced by Sarawak DAP yesterday, could be discussed in another forum. "Its alright, we discuss (on Sarawak DAP's ...
SUPP Youth: DAP's pull-out announcement a dramaThe Borneo Post

all 35 news articles »

indiablooms

President condoles demise of PR Kyndiah
Zee News
New Delhi: President Pranab Mukherjee on Saturday condoled the demise of Congress leader PR Kyndiah, saying that the country has lost an eminent personality. "I am deeply saddened to learn about the passing away of Shri PR Kyndiah, a friend and ...
PR Kyndiah passes away at 87The Shillong Times
President condoles PR Kyndiah's deathindiablooms
President Mukherjee condoles demise of PR KyndiahANINEWS
Kaumudi Online
all 40 news articles »

Sacramento Bee

Assembly Republicans lay off veteran staff amid new PR push
Sacramento Bee
Assembly Republicans laid off eight staff members Thursday as part of a long-expected restructuring that focuses on strengthening the caucus's public outreach. Four months after parting ways with two senior-level officials, the move by Assembly ...

and more »

Schools chief unveils aggressive plan to improve Pr. George's schools
Washington Post
Prince George's County schools chief Kevin Maxwell has unveiled an aggressive strategy to boost student achievement, raise teacher salaries and accelerate improvements that he hopes will move a beleaguered school system higher up in state rankings ...

and more »

Forbes

How A Small Business Can Automate Social Media And PR
Forbes
Small businesses feel at a disadvantage when it comes to creating an effortless social media and PR plan that engages with a target audience and has an actual ROI. It's a daunting task, and most small businesses end up throwing spaghetti at the wall ...


PR Week

Triangle PR accuses Incisive Media of 'tricking' agencies into paying huge ...
PR Week
Manchester-based Triangle PR alleges that Incisive Media – b2b publisher of Insurance Age, Risk.net and Post Online – has charged the agency almost £10,000 for downloading hundreds of articles and claiming multiple users on login subscriptions.


Maui Now

Sheraton Promotes Alexis Eaton to PR Director
Maui Now
Alexis Eaton has promoted to director of public relations at the Sheraton Maui Resort & Spa. Eaton will lead the communications efforts, media relations, and oversee the social media efforts for the resort and the its five restaurants. “Alexis has been ...


BostInno

This Week in PR News 3/27
BostInno
Each week PRLab scours the internet to bring you the latest stories in public relations news. This week, Starbucks' #RaceTogether campaign, why Google execs think that Google Glass failed, and the Federal Trade Commission's conflict with DirecTV.

Google News
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Using Media and PR to Your Advantage.

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When is your best advertisement not an advertisement? When it's... Read More

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It's one thing for a senior manager to approve story... Read More

PR: Whats the Point?

Here's the point: people act on their own perception of... Read More

Financial Planners Get Free Publicity With Email

In previous articles for marketing-minded financial planners, I've discussed what... Read More

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Andrew Bogut, the Australian basketballer is now officially in the... Read More

What People Believe Can Bring You Success

Just think about it.If I come to believe that you... Read More

Public Relations Mixup?

When you pay good money for public relations services, you... Read More

The Worst PR Mistakes

For a business, non-profit or association manager, they could be... Read More