35 Quick Tips for Writing A Press Release

Layout1. 1-2 pages in length.2. Double-space.3. 1.5 to 2 inch margins.4. Use company stationary with logo and slogan.5. Avoid bright or dark-colored paper.6. Center "News Release" at top.7. Place a "release date" under "News Release".8. On second page, type "page 2".9. Use company stationary with logo and slogan on page... Read More

Smashing the Myth of the Press Release

A musician spends years honing his craft. He writes world-class songs and performs them in a manner that moves his listeners to tears. He records a demo tape and sends it to record labels. He gets a contract and becomes rich, famous and adored.The lesson: demo tapes are the secret... Read More

10 Tips for Tantalizing News Releases

Want to get radio interviews and coverage in print publications to sell more books? Master the art of writing magnetic media releasesthat attract attention of editors and publishers. A media release (which also goes by its former name, the press release) is a one page, double spaced, single-sided document designed... Read More

The Four Seasons of Publicity - Building an All-Year Publicity

If you're like most publicity seekers, you probably think oneproject at a time. You've got a new product coming out in April,so you send out a release in March. You've hired a new executive,you'll put out a release when she's on board, etc. For hard-core publicity insiders, though, there's a... Read More

How to Tie-In With News Events to Score Publicity

It's safe to say that we live in interesting times. It seems wehardly have a breather between wars, tragedies, scandals,epidemics, circus trials and other events that capitalize themedia's attention. For the business seeking publicity, the "newshole" for more traditional stories -- new product reviews,business features, offbeat promotions -- keeps shrinking... Read More

Publicity From Thin Air

In an ideal world, your business would be overflowing withnewsworthy stories, and the media would be waiting with batedbreath for your next press release, ready to give you front pagecoverage. In the real world, however, it's not always so easy to generatereal news. There are only so many hot new... Read More

Grandma Says...

Southern grandmothers have often said, "there are only three times a respectable person's name should be in the paper: when you are born, when you are married, and when you die." This is the one area in which I part company with my grandmothers. Publicity... Read More

Press Releases for Every Occasion

To many marketers, the press release is something of a "one sizefits all" proposition. You want to get media coverage, you knockout a press release, send it to some journalists and sit back andwait. Of course, smart Publicity Insiders already know that's aprescription for failure. You know that your press... Read More

Press Kit Elements That Work

Considering how fundamental they are to the publicist's trade,it's always amazed me how lousy almost all press kits truly are.Your typical press kit is a bloated folder filled with puffery,hype, irrelevant information and worse. The vast majority ofthese monstrosities do little besides kill trees and clognewsroom trash baskets. The good... Read More

Forget the Press Release - Heres How to Pitch Like Roger Clemens

Stripped down to its core, publicity is little more than oneperson persuading another. You, the publicity seeker, mustpersuade a journalist that your story is worthy of receivingprint space or air time. Your ability to sell your story to ajournalist is what it's all about. If you've ever sat with an... Read More

In The News:

PR's "Dr. Evil" Buys Times Square Billboard Bashing $15 Minimum Wage For Fast ...
On Monday, a billboard went up over Times Square ridiculing the call for a $15-an-hour minimum wage for fast-food workers. The billboard depicts a doofy good-for-nothing millenial shrugging his way toward a $30,000-a-year salary, which it's worth ...


Ed Lewi, local PR pioneer, passes at 81
Lewi, together with his wife Maureen, founded Ed Lewi Associates in 1975. Notably, the company handled the public relations for the 1980 Winter Olympic Games in Lake Placid. They helped to promote local venues like Saratoga Race Course and Saratoga ...
PR Pioneer Ed Lewi diesNEWS10 ABC
Ed Lewi, longtime PR rep, diesThe Saratogian
PR Leader Ed Lewi Passes on Travers DayBloodHorse.com (press release) (registration) (blog)
all 19 news articles »


Maxim Behar: PR and emotion are synonyms*
This creates competition on gigantic scale and makes us more creative. The more users are participating in this competition, the more beneficial this is to our business. Of course, PR is a serious profession, it can't be simply compared to a post on ...

Staff Newsletter

Stafford PR firm shortlisted for awards
Staff Newsletter
TECHNICAL PR agency Stone Junction has been shortlisted in three categories in this year's CIPR PRide awards. The awarding body, the Chartered institute of Public Relations, revealed each shortlist through a series of 297 tweets, working its way from ...

From “hounds” to “pompous asses”: How Indian PR folks describe Indian journalists
Journalism and public relations (PR) are strange bedfellows. As part of the same ecosystem, they are in a way two sides of the same coin. But in India, journalists—more often than not—view PR practitioners with scorn and suspicion. And label them by ...


Subway After Its PR Crisis: Nobody Cares, And That's The Problem
It has been a couple of months since rumors started about the sexual proclivities of Subway's former spokeseater Jared Fogle. Despite many expert predictions that the lingering PR crisis would damper customer patronage of the company's 44,000 outlets ...

and more »

Sydney Morning Herald

Robbie Farah winning PR war after starring role for Wests Tigers
Sydney Morning Herald
The only thing that matched the standout performance of Robbie Farah at Campbelltown Stadium on Sunday was the awkwardness of the media conference that followed. About 30 minutes after Farah had completed a lap of honour, shaking the hands ...

and more »


PR Vet David Gardner Joins Lippin Group
Gardner is a PR vet who most recently worked for Atlanta-based cablers Up and Aspire. During the past 20 years he's held PR posts at Turner, CBS, Disney Channel, ABC Family and FX. He's worked on shows ranging from “The Office” and “Heroes” to ...
Veteran PR Exec David Gardner Joins Lippin Group in L.A.Deadline

all 2 news articles »

The Weekly Standard

Illegal PR
The Weekly Standard
The EPA's unabashed willingness to politic has been on full display in the recent public relations blitz for its “Clean Power Plan.” The agency has posted videos, blogged, issued press releases, and frenetically blasted out 140-character propaganda: ...

and more »

Proliferation of power plants in Pr. George's worries residents
Washington Post
Mildred and Harry Kriemelmeyer moved to five green acres in southeastern Prince George's County more than 40 years ago, after falling in love with the open spaces, pristine wetlands and untouched wilderness. But a power plant opened two miles away in ...

Google News
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Driving Near School Buses in Company Vehicles

School BusesWhen approaching a school bus: Slow down; If the... Read More

The Ultimate PR Scam

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If you do, it means:you don't value tracking the perceptions... Read More

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Have you ever gotten one of those letters from your... Read More

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For business, non-profit or association managers like yourself, survival pretty... Read More

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Individual financial planners can outscore bigger competitors and gain market... Read More

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This is the ending to my previous article, How to... Read More

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Should it be measured in "publicity by the pound," or... Read More

A New Idea For Venture Capitalists

Obviously, it hurts when a promising business project you backed... Read More

Your Online Newsroom: How to Give Reporters a Tip

It's hard to imagine a reporter working today who doesn't... Read More

What I Do

I believe this about public relations.People act on their own... Read More

Why Not PR That Gets Real Results?

And not results you can measure only in terms of... Read More

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The real public relations geniuses might be managers. You know,... Read More

Public Relations Primer, Part II: Five Dos

1) Package your story. Two critical elements will help you... Read More

Why Do You Want PR?

To get someone's name in the newspaper or a product... Read More