35 Quick Tips for Writing A Press Release

Layout1. 1-2 pages in length.2. Double-space.3. 1.5 to 2 inch margins.4. Use company stationary with logo and slogan.5. Avoid bright or dark-colored paper.6. Center "News Release" at top.7. Place a "release date" under "News Release".8. On second page, type "page 2".9. Use company stationary with logo and slogan on page... Read More

Smashing the Myth of the Press Release

A musician spends years honing his craft. He writes world-class songs and performs them in a manner that moves his listeners to tears. He records a demo tape and sends it to record labels. He gets a contract and becomes rich, famous and adored.The lesson: demo tapes are the secret... Read More

10 Tips for Tantalizing News Releases

Want to get radio interviews and coverage in print publications to sell more books? Master the art of writing magnetic media releasesthat attract attention of editors and publishers. A media release (which also goes by its former name, the press release) is a one page, double spaced, single-sided document designed... Read More

The Four Seasons of Publicity - Building an All-Year Publicity

If you're like most publicity seekers, you probably think oneproject at a time. You've got a new product coming out in April,so you send out a release in March. You've hired a new executive,you'll put out a release when she's on board, etc. For hard-core publicity insiders, though, there's a... Read More

How to Tie-In With News Events to Score Publicity

It's safe to say that we live in interesting times. It seems wehardly have a breather between wars, tragedies, scandals,epidemics, circus trials and other events that capitalize themedia's attention. For the business seeking publicity, the "newshole" for more traditional stories -- new product reviews,business features, offbeat promotions -- keeps shrinking... Read More

Publicity From Thin Air

In an ideal world, your business would be overflowing withnewsworthy stories, and the media would be waiting with batedbreath for your next press release, ready to give you front pagecoverage. In the real world, however, it's not always so easy to generatereal news. There are only so many hot new... Read More

Grandma Says...

Southern grandmothers have often said, "there are only three times a respectable person's name should be in the paper: when you are born, when you are married, and when you die." This is the one area in which I part company with my grandmothers. Publicity... Read More

Press Releases for Every Occasion

To many marketers, the press release is something of a "one sizefits all" proposition. You want to get media coverage, you knockout a press release, send it to some journalists and sit back andwait. Of course, smart Publicity Insiders already know that's aprescription for failure. You know that your press... Read More

Press Kit Elements That Work

Considering how fundamental they are to the publicist's trade,it's always amazed me how lousy almost all press kits truly are.Your typical press kit is a bloated folder filled with puffery,hype, irrelevant information and worse. The vast majority ofthese monstrosities do little besides kill trees and clognewsroom trash baskets. The good... Read More

Forget the Press Release - Heres How to Pitch Like Roger Clemens

Stripped down to its core, publicity is little more than oneperson persuading another. You, the publicity seeker, mustpersuade a journalist that your story is worthy of receivingprint space or air time. Your ability to sell your story to ajournalist is what it's all about. If you've ever sat with an... Read More

In The News:


President Jimmy Carter to address Chicago public relations executives
Chicago Business Journal
He will deliver the keynote speech at the event, which annually draws hundreds of public relations industry professionals and their clients from the Chicago area. The awards honor distinguished individual achievement in public relations and communications.

and more »

Foghorn Online

USF PR Class Works with Local Jewelry Designer
Foghorn Online
Students in the public relations campaigns class are getting hands-on experience in the PR industry by creating their own firms and working with clients this semester. Senior Lani Vaill said that this is an experience “we would never be able to learn ...


Minneapolis Star Tribune

Newest name in PR is an old one: Spong
Minneapolis Star Tribune
The agency also is a four-time “agency of the year” award winner from trade journals including PRWeek and PR News. Still, it was decided that Spong needed its own identity in order to grow and attract new clients. “I think this is a really good idea ...
Minneapolis PR agency rebrands as SpongMinneapolis / St. Paul Business Journal

all 8 news articles »

Business Insider

Glenn Greenwald Mocks Snowden Critics After Putin PR Stunt
Business Insider
In the appearance, which has been described by many observers as a brazen public relations move by the Russian government, Snowden asked Putin about Russia's surveillance programs. Putin responded that Russia does not have mass surveillance ...

and more »

PR Agencies Rush to Tap Into Holding Companies' Data Streams
AdAge.com
Like Interpublic, most holding companies began centralizing their disparate data resources last year so their agencies could access behavioral data for a small fee. This year, those systems are live, and PR agencies -- arguably the most data-deprived ...


Legal Moves Might Mean Fiscal Relief, And More PR Troubles, For GM
NPR
General Motors is signaling its plans to ask a bankruptcy judge for protection from lawsuits related to a defective switch recall. As Michigan Radio's Tracy Samilton reports, the action could further complicate its current public relations crisis ...


OC Weekly (blog)

Inside the Foodie Matrix, Or: Why Food PR People Are Worthless
OC Weekly (blog)
I was a little taken aback and not just because he really didn't know what was behind the whole foodie phenomena, how PR plays into perception, and how it drives people to specific shops. I was also struck by how accepting of the foodie status quo ...


Cyrus. Ford. Trudeau. Good PR, or bad PR?
The Globe and Mail
Whether you work in the public relations industry or not, there's a good chance you've heard this saying. It's not true. There is such a thing as bad PR when conversations are hurting your brand. It would be more accurate to say strategically created ...


Clearpoint Agency Donates PR Services to The Seany Foundation
SYS-CON Media (press release)
Clearpoint Agency, an award-winning public relations and marketing communications firm based in the San Diego area, has selected The Seany Foundation as its 2014 nonprofit recipient of pro bono PR and marcom services for 12 months. Clearpoint ...

and more »

Motion PR merging with Miller-Pear Public Relations
Chicago Business Journal
Now Pear and the entertainment and travel-oriented public relations shop she heads, Miller-Pear Public Relations, are merging with Motion PR, a growing eight-year-old firm founded and headed by Kimberly Eberl. Terms of the deal were not disclosed.

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