35 Quick Tips for Writing A Press Release

Layout1. 1-2 pages in length.2. Double-space.3. 1.5 to 2 inch margins.4. Use company stationary with logo and slogan.5. Avoid bright or dark-colored paper.6. Center "News Release" at top.7. Place a "release date" under "News Release".8. On second page, type "page 2".9. Use company stationary with logo and slogan on page... Read More

Smashing the Myth of the Press Release

A musician spends years honing his craft. He writes world-class songs and performs them in a manner that moves his listeners to tears. He records a demo tape and sends it to record labels. He gets a contract and becomes rich, famous and adored.The lesson: demo tapes are the secret... Read More

10 Tips for Tantalizing News Releases

Want to get radio interviews and coverage in print publications to sell more books? Master the art of writing magnetic media releasesthat attract attention of editors and publishers. A media release (which also goes by its former name, the press release) is a one page, double spaced, single-sided document designed... Read More

The Four Seasons of Publicity - Building an All-Year Publicity

If you're like most publicity seekers, you probably think oneproject at a time. You've got a new product coming out in April,so you send out a release in March. You've hired a new executive,you'll put out a release when she's on board, etc. For hard-core publicity insiders, though, there's a... Read More

How to Tie-In With News Events to Score Publicity

It's safe to say that we live in interesting times. It seems wehardly have a breather between wars, tragedies, scandals,epidemics, circus trials and other events that capitalize themedia's attention. For the business seeking publicity, the "newshole" for more traditional stories -- new product reviews,business features, offbeat promotions -- keeps shrinking... Read More

Publicity From Thin Air

In an ideal world, your business would be overflowing withnewsworthy stories, and the media would be waiting with batedbreath for your next press release, ready to give you front pagecoverage. In the real world, however, it's not always so easy to generatereal news. There are only so many hot new... Read More

Grandma Says...

Southern grandmothers have often said, "there are only three times a respectable person's name should be in the paper: when you are born, when you are married, and when you die." This is the one area in which I part company with my grandmothers. Publicity... Read More

Press Releases for Every Occasion

To many marketers, the press release is something of a "one sizefits all" proposition. You want to get media coverage, you knockout a press release, send it to some journalists and sit back andwait. Of course, smart Publicity Insiders already know that's aprescription for failure. You know that your press... Read More

Press Kit Elements That Work

Considering how fundamental they are to the publicist's trade,it's always amazed me how lousy almost all press kits truly are.Your typical press kit is a bloated folder filled with puffery,hype, irrelevant information and worse. The vast majority ofthese monstrosities do little besides kill trees and clognewsroom trash baskets. The good... Read More

Forget the Press Release - Heres How to Pitch Like Roger Clemens

Stripped down to its core, publicity is little more than oneperson persuading another. You, the publicity seeker, mustpersuade a journalist that your story is worthy of receivingprint space or air time. Your ability to sell your story to ajournalist is what it's all about. If you've ever sat with an... Read More

In The News:


Forbes

3 Successful Online PR Case Studies
Forbes
There is a trend occurring in the world of online marketing, and it's the increasing overlap between SEO and public relations. If you understand what is driving this, you will instantly benefit just like those who were first in their respective ...


euronews

Here's The History Of NYPD Abuse That Turned Its PR Campaign Into A Twitter ...
ThinkProgress
The New York Police Department may be showing early signs of reforming its practices, but it still hasn't come to terms with its image. In a PR gaffe that was seemingly predictable to everyone but the NYPD, the Department put out a call on Twitter for ...
Twitter PR campaign backfires on NYPDeuronews
PR disaster: #MyNYPD flooded with police brutality picsDaily Caller
New York police Twitter campaign backfires badlyYahoo News
Politix -NewMediaRockstars -Siliconrepublic.com
all 658 news articles »

10News

Docs: Secret PR campaign targeted San Diego water ratepayers
10News
Hundreds of public records detail a PR campaign paid for by Riverside's Eastern Municipal Water District (EMWD), but approved and authorized by MWD leadership, according to San Diego water officials. "For this notion that 'Met' had nothing to do with ...

and more »

Entrepreneur

Pitching Practice: A PR-Checklist for Early-Stage Startups
Entrepreneur
As the co-founder of TalentBin, a recruiting company that got acquired by Monster, we've historically been pretty good at PR. But it's not because we are particularly “strategic” in our communications approach or anything that "hifalutin." Rather, the ...

and more »

Wilson Joins Inferno as PR Manager
Memphis Daily News
After several years working in Memphis for companies like Varsity Brands and Mahaffey Tent and Party Rentals and Mahaffey Fabric Structures, Beth Wilson's mind began to turn to the possibility of agency work for the next phase of her public relations ...


The Holmes Report

Ogilvy PR Tops 2013 EMEA Creative Index
The Holmes Report
Ogilvy PR was led by its Gnome Experiment effort for Kern & Sohn, which also topped the Global Creative Index's campaign ranking. Campaigns for Google and chocolatier Beyond Dark also helped to push Ogilvy PR to the top of the EMEA Creative Index.


Telegraph.co.uk

US Air Force PR officer found 'astride topiary dog'
Telegraph.co.uk
US Air Force PR officer found 'astride topiary dog'. US Air Force lieutenant Christopher Mesnard, 26, was fined £250 on Wednesday after he snapped off the tail of a topiary dog following an all-day pub crawl. The topiary dog and its broken tail. By ...

and more »

(PR) Canadian Pacific responds to announcement by Transport Canada
Wall Street Journal
CALGARY, April 23, 2014 /PRNewswire/ - Canadian Pacific (TSX: CP) (NYSE: CP) today welcomed Transport Canada's announcement pertaining to older DOT-111 tank cars, but the railway expressed disappointment with the federal government's ...

and more »

Strategic Vision Offers A PR Analysis and Book PR 101 Whitepaper For Authors ...
DigitalJournal.com
Strategic Vision, LLC, a public relations and branding agency announces that it will be providing a free public relations analysis and Book PR 101 whitepaper for authors attending BookExpo America from May 29th to May 31, 2014 at the Jacob Javits ...

and more »

Top PR pros to gather in Barcelona for inaugural PRWeek Global Congress
PRWeek
Other tracks include "Benchmarking PR success in a changing world," and case studies on Ford's global communications team and LinkedIn's global campaign "Bring in Your Parents Day." The PRWeek Global Congress will provoke discussion around the ...

Google News
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Publicity - How To Get Your Story on Television

A press release telling about "Stevie, the Water-Skiing Squirrel" will... Read More

Levines Laws For Pitching With Panache

Excerpted from "Selling Goodness- The Guerrilla PR Guide To Promoting... Read More

How to Tap in to the Holiday Publicity Bonanza

If your product or service can be given as a... Read More

PR Planning: Mapping Out Your Strategies, Tactics

With all due respect to all those stereotypical males out... Read More

How to Get Some of Paris Hilton?s TV Time

When your book is mentioned on television, sales go up.... Read More

Detailing The Famous Kentucky Derby Train

The annual detailing of the Kentucky Derby Train is an... Read More

Financial Planners, Want Free Marketing and Publicity? The Key is Understanding the Media

The media need you. Need the information and expertise you... Read More

Not Getting the PR Results You Want?

The reason might be this simple: as a business, non-profit... Read More

Mastering the Media

What do Monica Lewinsky, Shoshanna Lowenstein, and even Richard Hatch... Read More

7 Tips to Get More Mileage Out of Your Online or Offline Publicity

You worked hard to get a story on your business... Read More

Photographs - Ten Tips For Getting Good Shots

Photographs are essential for getting good publicity in the print... Read More

Why Good PR Warrants Your Attention

Because good public relations can alter individual perception and lead... Read More

Managers, Start Your PR

There'll never be a better time for a manager working... Read More

Make Sure Your Media Room Rocks

If a reporter was writing a story about you and... Read More

PR Works! 15 Ways To Make Your Press Release Stand Out From the Crowd

Do editors of newspapers, magazines and online news sites really... Read More

The Four Seasons of Publicity - Building an All-Year Publicity

If you're like most publicity seekers, you probably think oneproject... Read More

Is The Traditional Press Review Still A Business Tool Of The Future?

Press reviews are a common and basic feature for surveying... Read More

Can Small PR Firms Deliver Huge Results?

They can when they invest in the basics. The best... Read More

Possibilities Of The Blogosphere For The PR Industry In Spanish-Speaking Countries

Only two media in Spanish speaking countries offer RSS: the... Read More

Why You Should Write a Book (Even if You Really Dont Want To)

Recently, I told a friend (who's a business owner) that... Read More

Marketing-Minded Financial Planners, the Media Wants to Give You Free Publicity

In this great country of ours, there are basically three... Read More

Marketing-Minded Financial Planners Piggyback on Topic A to Get Free Publicity

That big story the media pursue each day is what... Read More

What not to wear when doing a TV Interview

? Don't wear all black. You'll look as though you're... Read More

Whats Your Op-Ed?

Everyone has an opinion on something, and you can leverage... Read More

She Who Has the Gold...

?makes the rules, of course.But when the gold takes the... Read More