35 Quick Tips for Writing A Press Release

Layout1. 1-2 pages in length.2. Double-space.3. 1.5 to 2 inch margins.4. Use company stationary with logo and slogan.5. Avoid bright or dark-colored paper.6. Center "News Release" at top.7. Place a "release date" under "News Release".8. On second page, type "page 2".9. Use company stationary with logo and slogan on page... Read More

Smashing the Myth of the Press Release

A musician spends years honing his craft. He writes world-class songs and performs them in a manner that moves his listeners to tears. He records a demo tape and sends it to record labels. He gets a contract and becomes rich, famous and adored.The lesson: demo tapes are the secret... Read More

10 Tips for Tantalizing News Releases

Want to get radio interviews and coverage in print publications to sell more books? Master the art of writing magnetic media releasesthat attract attention of editors and publishers. A media release (which also goes by its former name, the press release) is a one page, double spaced, single-sided document designed... Read More

The Four Seasons of Publicity - Building an All-Year Publicity

If you're like most publicity seekers, you probably think oneproject at a time. You've got a new product coming out in April,so you send out a release in March. You've hired a new executive,you'll put out a release when she's on board, etc. For hard-core publicity insiders, though, there's a... Read More

How to Tie-In With News Events to Score Publicity

It's safe to say that we live in interesting times. It seems wehardly have a breather between wars, tragedies, scandals,epidemics, circus trials and other events that capitalize themedia's attention. For the business seeking publicity, the "newshole" for more traditional stories -- new product reviews,business features, offbeat promotions -- keeps shrinking... Read More

Publicity From Thin Air

In an ideal world, your business would be overflowing withnewsworthy stories, and the media would be waiting with batedbreath for your next press release, ready to give you front pagecoverage. In the real world, however, it's not always so easy to generatereal news. There are only so many hot new... Read More

Grandma Says...

Southern grandmothers have often said, "there are only three times a respectable person's name should be in the paper: when you are born, when you are married, and when you die." This is the one area in which I part company with my grandmothers. Publicity... Read More

Press Releases for Every Occasion

To many marketers, the press release is something of a "one sizefits all" proposition. You want to get media coverage, you knockout a press release, send it to some journalists and sit back andwait. Of course, smart Publicity Insiders already know that's aprescription for failure. You know that your press... Read More

Press Kit Elements That Work

Considering how fundamental they are to the publicist's trade,it's always amazed me how lousy almost all press kits truly are.Your typical press kit is a bloated folder filled with puffery,hype, irrelevant information and worse. The vast majority ofthese monstrosities do little besides kill trees and clognewsroom trash baskets. The good... Read More

Forget the Press Release - Heres How to Pitch Like Roger Clemens

Stripped down to its core, publicity is little more than oneperson persuading another. You, the publicity seeker, mustpersuade a journalist that your story is worthy of receivingprint space or air time. Your ability to sell your story to ajournalist is what it's all about. If you've ever sat with an... Read More

In The News:


Boston Globe (subscription)

Boston 2024 declines to divulge fees to PR firm
Boston Globe (subscription)
Suffolk Construction spokeswoman Kim Steimle Vaughan, saying the contract is “temporary,” said that Weber Shandwick will only work to help Fish on Olympic business, not on Suffolk's public relations. She said Fish will not release how much the media ...

and more »

The Guardian

Paul Myners appointed as chairman of PR firm Edelman UK
The Guardian
Lord Myners, who was City minister in the Labour government from 2008 to 2010, is the first chairman the UK communications group has had in almost 15 years. Myners has been tasked with providing strategic counsel to Edelman UK chief executive Ed ...
Edelman UK hires Lord Myners as chairman, becomes UK's biggest PR firmPR Week

all 5 news articles »

PR Week

Top 150: UK PR gets its mojo back
PR Week
It has been a vintage year for the British PR industry, according to figures filed for our Top 150 PR Consultancies survey. Fee income earned by the Top 150 agencies in 2014 soared past the £1bn mark for the first time as the cyclical upturn in the ...
Health & social care PR agency continues its rise in Top 150 PR league tablecarehome.co.uk News

all 6 news articles »

Despite injuries Jenison boys track continues to improve with PR's
MLive.com
Alex Peskin put up a new PR in the pole vault with a height of 10-foot-6, while Caleb DeBoer ran a personal best time of 23.92 in the 200-meter dash. However, with poor weather for track events, there were a number of unfortunate injuries to come out ...


World PR Report 2015: Interpublic Agencies Make Top 10 Inroads
The Holmes Report
Weber Shandwick has narrowed the gap on Edelman at the top of the global PR agency rankings, growing almost 15% (on a reported basis, including the acquisition of Swedish PR firm Prime) to reach $800m in fee income. Edelman, by comparison, grew ...


Why the PR industry is sucking up Pulitzer winners
Washington Post (blog)
The number of news reporters in the Washington, D.C., area nearly doubled over the last decade, from 1,450 to 2,760. In Los Angeles it grew by 20 percent. In New York City, it basically stayed flat. Outside of those cities, in that same timeframe, one ...
Why Pulitzer winners are bolting for PRPolitico (blog)

all 3 news articles »

WKBW-TV

Women In Leadership: Buffalo woman's PR firm taking off
WKBW-TV
(Buffalo, NY) - There is no shortage of ideas at 19 IDEAS. This marketing and communications agency in Buffalo is a burgeoning business. At the helm is Hamburg native Katie Krawczyk who started this company from the ground up four years ago.


Asbury Park Press

SAMUELSON: GOP vote on death tax a PR nightmare
Asbury Park Press
WASHINGTON – Maybe congressional Republicans really are nuts, suicidal or both. The latest evidence is House approval of legislation abolishing the estate tax, sometimes called the "death tax." The chances of this soon becoming law are slim, because ...

and more »

WAER

Pulitzer-Winning Reporter Finds A Better Life In PR
NPR
Rob Kuznia was one of three journalists at an LA paper to win a 2014 Pulitzer Prize. But days after he finished the winning project, he quit journalism altogether. Kuznia tells NPR's Scott Simon why. SCOTT SIMON, HOST: The Daily Breeze won a Pulitzer ...
2014 Pulitzer Winner For Reporting Finds A Better Life In PRNew Hampshire Public Radio

all 7 news articles »

PR Week

Could data science be PR's Holy Grail?
PR Week
Alas, no matter how fancy the footwork on the part of the PR, new business prospects are seldom fully satisfied with the answer. Why would they be? Being able to measure impact and success is at the core of marketing and business development. After all ...

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