35 Quick Tips for Writing A Press Release

Layout1. 1-2 pages in length.2. Double-space.3. 1.5 to 2 inch margins.4. Use company stationary with logo and slogan.5. Avoid bright or dark-colored paper.6. Center "News Release" at top.7. Place a "release date" under "News Release".8. On second page, type "page 2".9. Use company stationary with logo and slogan on page... Read More

Smashing the Myth of the Press Release

A musician spends years honing his craft. He writes world-class songs and performs them in a manner that moves his listeners to tears. He records a demo tape and sends it to record labels. He gets a contract and becomes rich, famous and adored.The lesson: demo tapes are the secret... Read More

10 Tips for Tantalizing News Releases

Want to get radio interviews and coverage in print publications to sell more books? Master the art of writing magnetic media releasesthat attract attention of editors and publishers. A media release (which also goes by its former name, the press release) is a one page, double spaced, single-sided document designed... Read More

The Four Seasons of Publicity - Building an All-Year Publicity

If you're like most publicity seekers, you probably think oneproject at a time. You've got a new product coming out in April,so you send out a release in March. You've hired a new executive,you'll put out a release when she's on board, etc. For hard-core publicity insiders, though, there's a... Read More

How to Tie-In With News Events to Score Publicity

It's safe to say that we live in interesting times. It seems wehardly have a breather between wars, tragedies, scandals,epidemics, circus trials and other events that capitalize themedia's attention. For the business seeking publicity, the "newshole" for more traditional stories -- new product reviews,business features, offbeat promotions -- keeps shrinking... Read More

Publicity From Thin Air

In an ideal world, your business would be overflowing withnewsworthy stories, and the media would be waiting with batedbreath for your next press release, ready to give you front pagecoverage. In the real world, however, it's not always so easy to generatereal news. There are only so many hot new... Read More

Grandma Says...

Southern grandmothers have often said, "there are only three times a respectable person's name should be in the paper: when you are born, when you are married, and when you die." This is the one area in which I part company with my grandmothers. Publicity... Read More

Press Releases for Every Occasion

To many marketers, the press release is something of a "one sizefits all" proposition. You want to get media coverage, you knockout a press release, send it to some journalists and sit back andwait. Of course, smart Publicity Insiders already know that's aprescription for failure. You know that your press... Read More

Press Kit Elements That Work

Considering how fundamental they are to the publicist's trade,it's always amazed me how lousy almost all press kits truly are.Your typical press kit is a bloated folder filled with puffery,hype, irrelevant information and worse. The vast majority ofthese monstrosities do little besides kill trees and clognewsroom trash baskets. The good... Read More

Forget the Press Release - Heres How to Pitch Like Roger Clemens

Stripped down to its core, publicity is little more than oneperson persuading another. You, the publicity seeker, mustpersuade a journalist that your story is worthy of receivingprint space or air time. Your ability to sell your story to ajournalist is what it's all about. If you've ever sat with an... Read More

In The News:


Longtime PR mentor goes out on top
Pensacola News Journal
For Eileen Perrigo, the Wellspring 2014 triumph at the Public Relations Society of Florida's Golden Image Awards gala was bittersweet, like laughter through tears. The 2014 PR Campaigns class marketing and media blueprint for Milton's historic Imogene ...

and more »

A Grocery List of PR Lessons from the Market Basket Saga: Don't Do What They ...
Boston.com
What's done is done. From a public relations perspective, Market Basket (the Arthur S. side) made some questionable plays. Now that produce is back in stock at the supermarket chain, we can take our basket of lemons and make some lemonade. Here's how ...

and more »

USA TODAY

Restaurant hires PR firm after bacon brouhaha
USA TODAY
BURLINGTON, Vt. — The Winooski restaurant that was overwhelmed with online comments after it took down a bacon advertisement is moving forward, with the help of a public relations firm. Sneakers Bistro and Cafe took down a sign that said "Yield For ...
Vt. Diner That Took Down Bacon Sign Hires PR FirmNational Review Online (blog)
PR firm offers help to restaurant in online firestormWPTZ The Champlain Valley

all 115 news articles »

PR TV/Radio Media Relations Booking Specialist
mediabistro.com
Three years of on-the-job experience working as a booking producer or PR media relations professional is desired, though candidates with other demonstrable relevant experience will be considered. E-mail cover letter, resume and salary expectations to ...


Saavy PR Campaign Has Lured Many To Fight In Syria's Civil War
NPR
Saavy PR Campaign Has Lured Many To Fight In Syria's Civil War. August 30, 2014 5:25 PM ET. Listen to the Story. All Things Considered. 4 min 2 sec. Playlist; Download. More than 500 people may have traveled from the U.K. to Syria to fight in its civil ...


PR Shake-Up: Tripicchio Sisters Leave WKT Partners
Hollywood Reporter
After more than a decade of working together, WKT Partners Annett Wolf and Lisa Kasteler are parting ways with Cara Tripicchio, Christine Tripicchio and Marla Farrell. The Tripicchios and Farrell are forming a new public relations firm called Shelter ...

and more »

CBS Local

Bernstein: Goodell's PR Move Also Better Policy
CBS Local
(CBS) Roger Goodell cares about women. Or he cares enough about one woman, at least. Her name is Sen. Tammy Baldwin (D-WI), and she was one of three U.S. senators to sign a letter to Goodell expressing dismay in the wake of the two-game ...
Flag on the NFL's domestic violence PR playChicago Sun-Times

all 111 news articles »

PR class turns typo into learning tool
WPTZ The Champlain Valley
said Gracie Lewis, a senior public relations major. A sign posted on campus earlier this week read "collage in session" which misspelled the word "college." “A contractor in Albany programmed the sign wrong --OK -- well it wouldn't have been such a big ...


Mac Rumors

Inside Apple's PR Practices, From Media Control to Attitude Shift Under Tim Cook
Mac Rumors
In a lengthy 9 part exposé, 9to5Mac's Mark Gurman delves into the inner workings of Apple's PR team. While much of what Gurman covers is already fairly well known, his coverage provides an expansive look at the way Apple's PR team operates, from its ...
Apple Events and Shredded White Booklets9 to 5 Mac (blog)

all 5 news articles »

5 Fall Professional Events in PR, Social Media and Design
Mashable
The Mashable Events Board is a great place to find leading conferences in your industry, whether it's advertising, technology, media or public relations. This week, we're is highlighting five events that can help move your career forward. If you don't ...

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