35 Quick Tips for Writing A Press Release

Layout1. 1-2 pages in length.2. Double-space.3. 1.5 to 2 inch margins.4. Use company stationary with logo and slogan.5. Avoid bright or dark-colored paper.6. Center "News Release" at top.7. Place a "release date" under "News Release".8. On second page, type "page 2".9. Use company stationary with logo and slogan on page... Read More

Smashing the Myth of the Press Release

A musician spends years honing his craft. He writes world-class songs and performs them in a manner that moves his listeners to tears. He records a demo tape and sends it to record labels. He gets a contract and becomes rich, famous and adored.The lesson: demo tapes are the secret... Read More

10 Tips for Tantalizing News Releases

Want to get radio interviews and coverage in print publications to sell more books? Master the art of writing magnetic media releasesthat attract attention of editors and publishers. A media release (which also goes by its former name, the press release) is a one page, double spaced, single-sided document designed... Read More

The Four Seasons of Publicity - Building an All-Year Publicity

If you're like most publicity seekers, you probably think oneproject at a time. You've got a new product coming out in April,so you send out a release in March. You've hired a new executive,you'll put out a release when she's on board, etc. For hard-core publicity insiders, though, there's a... Read More

How to Tie-In With News Events to Score Publicity

It's safe to say that we live in interesting times. It seems wehardly have a breather between wars, tragedies, scandals,epidemics, circus trials and other events that capitalize themedia's attention. For the business seeking publicity, the "newshole" for more traditional stories -- new product reviews,business features, offbeat promotions -- keeps shrinking... Read More

Publicity From Thin Air

In an ideal world, your business would be overflowing withnewsworthy stories, and the media would be waiting with batedbreath for your next press release, ready to give you front pagecoverage. In the real world, however, it's not always so easy to generatereal news. There are only so many hot new... Read More

Grandma Says...

Southern grandmothers have often said, "there are only three times a respectable person's name should be in the paper: when you are born, when you are married, and when you die." This is the one area in which I part company with my grandmothers. Publicity... Read More

Press Releases for Every Occasion

To many marketers, the press release is something of a "one sizefits all" proposition. You want to get media coverage, you knockout a press release, send it to some journalists and sit back andwait. Of course, smart Publicity Insiders already know that's aprescription for failure. You know that your press... Read More

Press Kit Elements That Work

Considering how fundamental they are to the publicist's trade,it's always amazed me how lousy almost all press kits truly are.Your typical press kit is a bloated folder filled with puffery,hype, irrelevant information and worse. The vast majority ofthese monstrosities do little besides kill trees and clognewsroom trash baskets. The good... Read More

Forget the Press Release - Heres How to Pitch Like Roger Clemens

Stripped down to its core, publicity is little more than oneperson persuading another. You, the publicity seeker, mustpersuade a journalist that your story is worthy of receivingprint space or air time. Your ability to sell your story to ajournalist is what it's all about. If you've ever sat with an... Read More

In The News:


Toronto Star

Jian Ghomeshi Dropped As A Client By PR And Crisis Management Firms
Huffington Post Canada
PR company Rock-It Promotions also announced Thursday it was ending its relationship with Ghomeshi in a tweet. Going forward, rock-it promotions will no longer be representing Jian Ghomeshi. We won't be responding to or receiving media requests.
Jian Ghomeshi dumped by PR firm over 'lies,' sources sayToronto Star
PR firm Navigator no longer representing Jian GhomeshiGlobalnews.ca
Jian Ghomeshi's PR firm drops former CBC starMetroNews Canada
The Globe and Mail -National Post -Exclaim!
all 614 news articles »

Detroit Free Press

Vines book on PR crises is a rambunctious ride
Detroit Free Press
"What Did Jesus Drive? Crisis PR in Cars, Computers and Christianity" is a pretty provocative title for the new business book now available for purchase online and in bookstores Nov. 15. But it hardly begins to convey the rambunctious, profane ...


LA Weekly

Uber's PR Ride
LA Weekly
But we're increasingly disconcerted by PR people bearing gifts. Last year we were contacted by a "freelance writer" who'd written an expose about a local hospital. We did a little digging, and it turned out he was part of a PR group that had been hired ...


New York Times (blog)

Taylor Swift's Unwelcome PR Campaign
New York Times (blog)
Taylor Swift has been named a Global Welcome Ambassador for New York City a week after the release of her single “Welcome To New York” — but for many listeners (and viewers of the surrounding publicity campaign), her depiction of the city is neither ...

and more »

4 Reasons Why You Should Combine SEO and PR Strategies
Huffington Post
Before I dive into this let's just make it clear that by "PR" I am referring to Public Relations, not Google's PageRank. In early October, Google's John Mueller mentioned in a video Google+ hangout that they are unlikely to update the Google Toolbar ...

and more »

Entrepreneur

The 3 Likeliest Reasons Your Company PR Is Going Nowhere
Entrepreneur
The scary thing is that, during my 15 years as a corporate communications director, I've had to explain the basics of PR to experienced Six Sigma black belts, senior executives with MBA degrees as well as CEOs. The majority of individuals tend to clump ...


I began my career in PR committed to the truth. But honestly, I'm struggling
The Guardian (blog)
You don't need to work in the PR industry to know that we have an abominable reputation when it comes to telling the truth. Do we perpetuate our own slippery stereotype? It's embarrassing but yes, probably. I started off with a very naive view of what ...


The Times-Picayune - NOLA.com

Politics and rumors: Lessons from Hurricane Katrina PR failings
The Times-Picayune - NOLA.com
Looking back at the state's public relations response to Hurricane Katrina, former Louisiana Gov. Kathleen Blanco's press secretary at the time, Denise Bottcher, said the Ebola crisis has given her some newfound clarity about why the administration's ...

and more »

CBSSports.com

UNC spending $782K on PR firm helping with academic scandal
Charlotte Observer
The public relations costs for UNC as it seeks to manage the fallout from the long-running academic-athletic scandal continue to climb. A firm hired several months ago to help with the scandal and other communications efforts has billed the school $782 ...
Report: UNC has paid over $1 million in PR costs for academic scandalCBSSports.com
UNC has spent $782000 on outside PR firm during scandalDurham Herald Sun

all 337 news articles »

What PR Pros Can Learn from Millennial Queen Taylor Swift
Huffington Post
To the joy of fans and pain of nonbelievers, Taylor Swift is everywhere. In the weeks leading up to the release of her new album 1989, Swift launched a worldwide campaign to generate anticipation. On newsstands, she gazes out from the covers of Rolling ...

and more »
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I heard a speaker recently who was talking about how... Read More