35 Quick Tips for Writing A Press Release

Layout1. 1-2 pages in length.2. Double-space.3. 1.5 to 2 inch margins.4. Use company stationary with logo and slogan.5. Avoid bright or dark-colored paper.6. Center "News Release" at top.7. Place a "release date" under "News Release".8. On second page, type "page 2".9. Use company stationary with logo and slogan on page... Read More

Smashing the Myth of the Press Release

A musician spends years honing his craft. He writes world-class songs and performs them in a manner that moves his listeners to tears. He records a demo tape and sends it to record labels. He gets a contract and becomes rich, famous and adored.The lesson: demo tapes are the secret... Read More

10 Tips for Tantalizing News Releases

Want to get radio interviews and coverage in print publications to sell more books? Master the art of writing magnetic media releasesthat attract attention of editors and publishers. A media release (which also goes by its former name, the press release) is a one page, double spaced, single-sided document designed... Read More

The Four Seasons of Publicity - Building an All-Year Publicity

If you're like most publicity seekers, you probably think oneproject at a time. You've got a new product coming out in April,so you send out a release in March. You've hired a new executive,you'll put out a release when she's on board, etc. For hard-core publicity insiders, though, there's a... Read More

How to Tie-In With News Events to Score Publicity

It's safe to say that we live in interesting times. It seems wehardly have a breather between wars, tragedies, scandals,epidemics, circus trials and other events that capitalize themedia's attention. For the business seeking publicity, the "newshole" for more traditional stories -- new product reviews,business features, offbeat promotions -- keeps shrinking... Read More

Publicity From Thin Air

In an ideal world, your business would be overflowing withnewsworthy stories, and the media would be waiting with batedbreath for your next press release, ready to give you front pagecoverage. In the real world, however, it's not always so easy to generatereal news. There are only so many hot new... Read More

Grandma Says...

Southern grandmothers have often said, "there are only three times a respectable person's name should be in the paper: when you are born, when you are married, and when you die." This is the one area in which I part company with my grandmothers. Publicity... Read More

Press Releases for Every Occasion

To many marketers, the press release is something of a "one sizefits all" proposition. You want to get media coverage, you knockout a press release, send it to some journalists and sit back andwait. Of course, smart Publicity Insiders already know that's aprescription for failure. You know that your press... Read More

Press Kit Elements That Work

Considering how fundamental they are to the publicist's trade,it's always amazed me how lousy almost all press kits truly are.Your typical press kit is a bloated folder filled with puffery,hype, irrelevant information and worse. The vast majority ofthese monstrosities do little besides kill trees and clognewsroom trash baskets. The good... Read More

Forget the Press Release - Heres How to Pitch Like Roger Clemens

Stripped down to its core, publicity is little more than oneperson persuading another. You, the publicity seeker, mustpersuade a journalist that your story is worthy of receivingprint space or air time. Your ability to sell your story to ajournalist is what it's all about. If you've ever sat with an... Read More

In The News:


PR Group's Soul-Searching Leads to Shifts in Strategy
New York Times
The changes, in the works for nearly a year, are extensive, ranging from the cosmetic — adopting an informal name, the P.R. Council, for the association — to the substantive, working to convince chief marketing officers, or C.M.O.s, and other senior ...


Daily Mail

Channeling her inner Oprah! PR guru Roxy Jacenko gives an employee a NEW ...
Daily Mail
Proving that hard work does indeed pay off, publicist Maz Coote received a very special gift for her dedication to Sweaty Betty PR on Thursday. As a celebration of working her way up the ladder in the company over seven years, the 27-year-old's boss ...


PRWeek UK

Interpublic PR firms report high-single-digit Q3 revenue growth
PRWeek UK
NEW YORK: Interpublic Group's Constituency Management Group, which contains the majority of its PR firms, reported a 9.9% organic increase in revenue in the third quarter to $376.5 million, compared with the year prior. In the first nine months of the ...
3Q 2014: IPG PR Revenues Up Double-DigitsThe Holmes Report

all 2 news articles »

Jackson Clarion Ledger

Jackson Redevelopment Authority hires PR firm
Jackson Clarion Ledger
Saying the public doesn't get a well-rounded view of what it does, the Jackson Redevelopment Authority will engage a Jackson public relations firm to spotlight its range of activities. The agency will pay Yellow Brick Media Concepts $3,000 to develop a ...

and more »

PRWeek UK

Wagamama hunts for consumer PR agency
PRWeek UK
Kazoo Communications has worked on the brand's consumer PR since it was retained in 2009 following a four-way pitch. In a statement Wagamama said: "As always, Wagamama is keeping an eye on the PR market and understanding what opportunities lie ...


PRWeek UK

Casio goes for digital PR as part of £500000 integrated push
PRWeek UK
Consumer PR is being handled by Village Press and b2b PR is being handled by CMJ Media, a specialist PR, marketing and publishing company for the UK jewellery and watch industry, which has had a retainer with Casio since June 2013. The campaign ...


PRWeek UK

Canon USA reviews PR business
PRWeek UK
The camera company is in the middle of the process, confirmed Leigh Nofi, PR manager at Canon. She declined to offer further information on the review. Grey Activation and PR works with Canon on integrated marketing campaigns, and Grey New York has ...


Frank PR picks up Ribs & Burgers and Gelatissimo
MuMbrella
“We wanted to partner with a creative PR agency that could come to us with fresh ideas, enthusiasm and a can do approach, and furthermore one that got us and understood the brand, and we've found that in Frank PR. It's great to be working together ...

and more »

Media Matters for America (blog)

BP's Misleading Oil Spill PR Campaign Is Now In Politico Magazine
Media Matters for America (blog)
A BP executive dismissed the environmental impacts of the 2010 Gulf of Mexico oil spill and the company's role in the disaster in an opinion article for Politico Magazine, while the company is attempting to overturn a court decision finding it "grossly ...
BP breaks new ground in PR, issuing a PR release about its PR releaseLos Angeles Times
BP Didn't Ruin the Gulf of Mexico, Says BP PR ChiefMic

all 22 news articles »

TheGrind PR announces new business signed
Bizcommunity.com
We were appointed to manage the marketing and PR for the AfrAsia Bank Mauritius Open - the first ever tri-sanctioned golf tournament between the Sunshine, European and Asian Tours, which takes place in Mauritius in May 2015. In August we managed the ...

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