35 Quick Tips for Writing A Press Release

Layout1. 1-2 pages in length.2. Double-space.3. 1.5 to 2 inch margins.4. Use company stationary with logo and slogan.5. Avoid bright or dark-colored paper.6. Center "News Release" at top.7. Place a "release date" under "News Release".8. On second page, type "page 2".9. Use company stationary with logo and slogan on page... Read More

Smashing the Myth of the Press Release

A musician spends years honing his craft. He writes world-class songs and performs them in a manner that moves his listeners to tears. He records a demo tape and sends it to record labels. He gets a contract and becomes rich, famous and adored.The lesson: demo tapes are the secret... Read More

10 Tips for Tantalizing News Releases

Want to get radio interviews and coverage in print publications to sell more books? Master the art of writing magnetic media releasesthat attract attention of editors and publishers. A media release (which also goes by its former name, the press release) is a one page, double spaced, single-sided document designed... Read More

The Four Seasons of Publicity - Building an All-Year Publicity

If you're like most publicity seekers, you probably think oneproject at a time. You've got a new product coming out in April,so you send out a release in March. You've hired a new executive,you'll put out a release when she's on board, etc. For hard-core publicity insiders, though, there's a... Read More

How to Tie-In With News Events to Score Publicity

It's safe to say that we live in interesting times. It seems wehardly have a breather between wars, tragedies, scandals,epidemics, circus trials and other events that capitalize themedia's attention. For the business seeking publicity, the "newshole" for more traditional stories -- new product reviews,business features, offbeat promotions -- keeps shrinking... Read More

Publicity From Thin Air

In an ideal world, your business would be overflowing withnewsworthy stories, and the media would be waiting with batedbreath for your next press release, ready to give you front pagecoverage. In the real world, however, it's not always so easy to generatereal news. There are only so many hot new... Read More

Grandma Says...

Southern grandmothers have often said, "there are only three times a respectable person's name should be in the paper: when you are born, when you are married, and when you die." This is the one area in which I part company with my grandmothers. Publicity... Read More

Press Releases for Every Occasion

To many marketers, the press release is something of a "one sizefits all" proposition. You want to get media coverage, you knockout a press release, send it to some journalists and sit back andwait. Of course, smart Publicity Insiders already know that's aprescription for failure. You know that your press... Read More

Press Kit Elements That Work

Considering how fundamental they are to the publicist's trade,it's always amazed me how lousy almost all press kits truly are.Your typical press kit is a bloated folder filled with puffery,hype, irrelevant information and worse. The vast majority ofthese monstrosities do little besides kill trees and clognewsroom trash baskets. The good... Read More

Forget the Press Release - Heres How to Pitch Like Roger Clemens

Stripped down to its core, publicity is little more than oneperson persuading another. You, the publicity seeker, mustpersuade a journalist that your story is worthy of receivingprint space or air time. Your ability to sell your story to ajournalist is what it's all about. If you've ever sat with an... Read More

In The News:


AdAge.com

Stuart Smith to Succeed Chris Graves as CEO of Ogilvy PR
AdAge.com
Mr. Graves had been global CEO since 2009 and previously ran Ogilvy PR's Asia Pacific region. He joined the PR agency in 2005 after a long career on the media side of the business, where he most recently served as managing director at Dow Jones.
Stuart Smith Named Global CEO Of Ogilvy PRThe Holmes Report
Stuart Smith becomes global CEO at Ogilvy PR as Christopher Graves steps into ...The Drum
Ogilvy promotes Smith to global CEO; Graves becomes chairmanPRWeek UK
PR Newswire (press release)
all 7 news articles »

Re/code (blog)

Snapchat Nabs Top Google Comms Exec Jill Hazelbaker to Run Its PR and Policy
Re/code (blog)
Currently in London — where she leads Google's public relations and internal communications across Europe, Middle East and Africa, as well as government relations for the European Union — Hazelbaker will move to Los Angeles and start work at ...

and more »

The Independent

Apple is still the coolest brand – despite PR disaster of free U2 album
The Independent
Apple's reputation for style might have been dented this week as fans protested against its tie-up with “dad rockers” U2, but it was not enough to knock it off the perch as the coolest brand in Britain. This marks the third year that the American ...

and more »

PRSA Ethics Panel Exposes PR's Achilles' Heel: No Clout
O'Dwyer's PR News
"The PR person doesn't have the final say" but can only "fight" and "make their voice heard," Ruder Finn's Michael Schubert told the "PR Ethics Trial" of PRSA/New York Sept. 8. Said Schubert: "At the end of the day, you don't have the final say. You ...


Newsweek

Dear PR People Everywhere: I Am Not Your Savior
Newsweek
At a routine editorial meeting late last month, I pitched my editor on a spur-of-the-moment story idea: I would read and respond to every PR email I received for a week, then write about the presumably unpleasant experience. Simple enough. So I did ...


toppragencies.com Names Ten Best Healthcare PR Agencies for September 2014
Marketwired (press release)
NAPLES, FL--(Marketwired - September 22, 2014) - The independent authority on public relations, toppragencies.com, has named the ten best healthcare public relations firms for the month of September 2014. Each month thousands of PR firms are put ...

and more »

Credit Union Balloon Accident Teaches PR Lesson
The Financial Brand
They figured they could squeeze the balloon for some extra PR mileage (the credit union's words, and pun intended). “Everyone believes in doing business over long distance with ease and convenience,” the credit union said in a statement distributed to ...


Enrollment surge, active PR effort drive Northwest High's turnaround
Omaha World-Herald
Bill Kingston teaches a law and public safety class at Northwest High School, a magnet school focusing on law, government and international diplomacy. Once the perennial underdog in the Omaha Public Schools, Northwest this year saw a 227-student rise ...


Selling Sharia: Qatar Hires a UK PR Agency
Arutz Sheva
The Middle Eastern Emirate of Qatar is a country ruled, in part, by Sharia law. One of the world's wealthiest countries, it hast a questionable human rights record -. Qatari poet Mohammed al-Ajami was sentenced to 15 years in prison for writing a poem ...


District 186 has new PR coordinator
The State Journal-Register
A Springfield High School graduate and former communications specialist at the University of North Carolina starts Monday as District 186's new coordinator of public relations and marketing. The school board approved the hiring of Briana Hankins, a ...

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Forget the Press Release - Heres How to Pitch Like Roger Clemens

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Monarch Health Sciences starts shipping long awaited Monavie and Monavie Active

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I heard a speaker recently who was talking about how... Read More

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Anything that lets managers achieve their managerial objectives is a... Read More

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Publicity Wont Thrive on Press Releases Alone

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