35 Quick Tips for Writing A Press Release

Layout1. 1-2 pages in length.2. Double-space.3. 1.5 to 2 inch margins.4. Use company stationary with logo and slogan.5. Avoid bright or dark-colored paper.6. Center "News Release" at top.7. Place a "release date" under "News Release".8. On second page, type "page 2".9. Use company stationary with logo and slogan on page... Read More

Smashing the Myth of the Press Release

A musician spends years honing his craft. He writes world-class songs and performs them in a manner that moves his listeners to tears. He records a demo tape and sends it to record labels. He gets a contract and becomes rich, famous and adored.The lesson: demo tapes are the secret... Read More

10 Tips for Tantalizing News Releases

Want to get radio interviews and coverage in print publications to sell more books? Master the art of writing magnetic media releasesthat attract attention of editors and publishers. A media release (which also goes by its former name, the press release) is a one page, double spaced, single-sided document designed... Read More

The Four Seasons of Publicity - Building an All-Year Publicity

If you're like most publicity seekers, you probably think oneproject at a time. You've got a new product coming out in April,so you send out a release in March. You've hired a new executive,you'll put out a release when she's on board, etc. For hard-core publicity insiders, though, there's a... Read More

How to Tie-In With News Events to Score Publicity

It's safe to say that we live in interesting times. It seems wehardly have a breather between wars, tragedies, scandals,epidemics, circus trials and other events that capitalize themedia's attention. For the business seeking publicity, the "newshole" for more traditional stories -- new product reviews,business features, offbeat promotions -- keeps shrinking... Read More

Publicity From Thin Air

In an ideal world, your business would be overflowing withnewsworthy stories, and the media would be waiting with batedbreath for your next press release, ready to give you front pagecoverage. In the real world, however, it's not always so easy to generatereal news. There are only so many hot new... Read More

Grandma Says...

Southern grandmothers have often said, "there are only three times a respectable person's name should be in the paper: when you are born, when you are married, and when you die." This is the one area in which I part company with my grandmothers. Publicity... Read More

Press Releases for Every Occasion

To many marketers, the press release is something of a "one sizefits all" proposition. You want to get media coverage, you knockout a press release, send it to some journalists and sit back andwait. Of course, smart Publicity Insiders already know that's aprescription for failure. You know that your press... Read More

Press Kit Elements That Work

Considering how fundamental they are to the publicist's trade,it's always amazed me how lousy almost all press kits truly are.Your typical press kit is a bloated folder filled with puffery,hype, irrelevant information and worse. The vast majority ofthese monstrosities do little besides kill trees and clognewsroom trash baskets. The good... Read More

Forget the Press Release - Heres How to Pitch Like Roger Clemens

Stripped down to its core, publicity is little more than oneperson persuading another. You, the publicity seeker, mustpersuade a journalist that your story is worthy of receivingprint space or air time. Your ability to sell your story to ajournalist is what it's all about. If you've ever sat with an... Read More

In The News:


PR Firm for Putin's Russia Now Walking a Fine Line
New York Times
In 2006, executives from the public relations firm Ketchum flew to Moscow to secure an account that has since been worth tens of millions of dollars. President Vladimir V. Putin of Russia had hired Ketchum to provide advice on public relations before ...

and more »

Savvy PR Campaign Has Lured Many To Fight In Syria's Civil War
NPR
Savvy PR Campaign Has Lured Many To Fight In Syria's Civil War. August 30, 2014 5:25 PM ET. Listen to the Story. All Things Considered. 4 min 2 sec. Playlist; Download. More than 500 people may have traveled from the U.K. to Syria to fight in its civil ...


Business Insider

Apple Spies On The Media 'Using Anonymized Social Media Accounts'
Business Insider
A large number of tech bloggers come to believe they have a "relationship" with Apple, even though that relationship consists of nothing more than the occasional email or phone call with an Apple PR exec and an invitation to Apple's press events ...

and more »

A Grocery List of PR Lessons from the Market Basket Saga: Don't Do What They ...
Boston.com
What's done is done. From a public relations perspective, Market Basket (the Arthur S. side) made some questionable plays. Now that produce is back in stock at the supermarket chain, we can take our basket of lemons and make some lemonade. Here's how ...

and more »

Volkswagen Commercial Vehicles appoints Frank for consumer PR
The Drum
Volkswagen Commercial Vehicles has appointed Frank PR to handle its consumer PR projects and promote the vehicle's credentials as the ultimate 'getaway' transport. This will mark Volkswagen Commercial Vehicles first foray into creative consumer PR.
Volkswagen appoints Frank PR to promote California camper vanPRWeek UK

all 2 news articles »

USA TODAY

Restaurant hires PR firm after bacon brouhaha
USA TODAY
BURLINGTON, Vt. — The Winooski restaurant that was overwhelmed with online comments after it took down a bacon advertisement is moving forward, with the help of a public relations firm. Sneakers Bistro and Cafe took down a sign that said "Yield For ...
Vt. Diner That Took Down Bacon Sign Hires PR FirmNational Review Online (blog)
Sneakers Bistro consults with PR firmWPTZ The Champlain Valley

all 115 news articles »

Longtime PR mentor goes out on top
Pensacola News Journal
For Eileen Perrigo, the Wellspring 2014 triumph at the Public Relations Society of Florida's Golden Image Awards gala was bittersweet, like laughter through tears. The 2014 PR Campaigns class marketing and media blueprint for Milton's historic Imogene ...

and more »

Boston Globe

NFL policy change more about PR than conscience
Boston Globe
If there's one thing the NFL understands, it's good public relations. Pete Rozelle, its first commissioner to last 30 years, had a background in PR, and Roger Goodell got his start in the NFL as a PR intern in 1984. That's why the Ray Rice two-game ...
Bernstein: Goodell's PR Move Also Better PolicyCBS Local
Flag on the NFL's domestic violence PR playChicago Sun-Times

all 135 news articles »

Mac Rumors

Inside Apple's PR Practices, From Media Control to Attitude Shift Under Tim Cook
Mac Rumors
In a lengthy 9 part exposé, 9to5Mac's Mark Gurman delves into the inner workings of Apple's PR team. While much of what Gurman covers is already fairly well known, his coverage provides an expansive look at the way Apple's PR team operates, from its ...
Apple Events and Shredded White Booklets9 to 5 Mac (blog)

all 5 news articles »

WalesOnline

Cardiff PR firm moves to larger offices on back of strong client growth
WalesOnline
Wilkinson PR & Communications is celebrating a fifth successful year with a move to larger offices and by expanding its team. The communications agency has moved from shared offices in Cardiff Bay to a dedicated space within the S4C media centre in ...

Google News
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Smashing the Myth of the Press Release

A musician spends years honing his craft. He writes world-class... Read More

How to Make Publicity Work for Your Business: Six P.R. Strategies to Use Right Now

Public Relations (or P.R.) is a wonderful, yet often overlooked... Read More

Dont Get Eaten Alive!

If you don't have a grip on public relations, how... Read More

What is News?

What may be the more appropriate question is: What makes... Read More

Marketing-Minded Financial Planners Piggyback on Topic A to Get Free Publicity

That big story the media pursue each day is what... Read More

Take the High Ground With Quality PR

Quality public relations does something positive for business, non-profit and... Read More

Writing A Press Release

News releases (also called press releases) are an important part... Read More

Using the Media - Five Reasons Why

The media has the power to shape public opinion and... Read More

Passion with Purpose - The Winning Combination

The power of PassionPassion is an extraordinarily powerful spring. Without... Read More

Editorial Calendars: A Key to Publicizing Your Business

What is the one thing that all of the best... Read More

Slow Day? Create News

Sometimes there seems to be no client news worthy of... Read More

If I Were Coaching You

If I were coaching you as a business, non-profit or... Read More

Prep for a Successful Trade Show

Well, autumn is upon us and with the onset of... Read More

How to Master Communication Even if you failed High School Grammar

Does the thought of knowing your verbs from your adjective... Read More

PR: The Wildcard Marketing Strategy

What is the true purpose of public relations and how... Read More

When Should You Outsource Your PR Efforts?

1) Do you NEED solid, consistant media exposure...week after week,... Read More

Marketing-Minded Financial Planners, the Media Wants to Give You Free Publicity

In this great country of ours, there are basically three... Read More

Financial Planners Get Free Publicity With Email

In previous articles for marketing-minded financial planners, I've discussed what... Read More

Media Training: When Reporters Lie

I recently worked with a group dealing with an unusual... Read More

Whats Important About PR?

Quite a bit, actually. Public relations helps business, non- profit... Read More

Publicity for Financial Planners--Eight Tips For Success

Individual financial planners can outscore bigger competitors and gain market... Read More

Tough Times, Tough Tactics

When times are tough, it's no time to ignore those... Read More

Public Relations: Power Tool for the 21st Century

I address this article to businesses, associations, non-profits and public... Read More

Life After Press Release Distribution?

A few weeks ago I was participating on an on-line... Read More

Get PR Off the Bench

Something that results in your most important outside audiences doing... Read More