35 Quick Tips for Writing A Press Release

Layout1. 1-2 pages in length.2. Double-space.3. 1.5 to 2 inch margins.4. Use company stationary with logo and slogan.5. Avoid bright or dark-colored paper.6. Center "News Release" at top.7. Place a "release date" under "News Release".8. On second page, type "page 2".9. Use company stationary with logo and slogan on page... Read More

Smashing the Myth of the Press Release

A musician spends years honing his craft. He writes world-class songs and performs them in a manner that moves his listeners to tears. He records a demo tape and sends it to record labels. He gets a contract and becomes rich, famous and adored.The lesson: demo tapes are the secret... Read More

10 Tips for Tantalizing News Releases

Want to get radio interviews and coverage in print publications to sell more books? Master the art of writing magnetic media releasesthat attract attention of editors and publishers. A media release (which also goes by its former name, the press release) is a one page, double spaced, single-sided document designed... Read More

The Four Seasons of Publicity - Building an All-Year Publicity

If you're like most publicity seekers, you probably think oneproject at a time. You've got a new product coming out in April,so you send out a release in March. You've hired a new executive,you'll put out a release when she's on board, etc. For hard-core publicity insiders, though, there's a... Read More

How to Tie-In With News Events to Score Publicity

It's safe to say that we live in interesting times. It seems wehardly have a breather between wars, tragedies, scandals,epidemics, circus trials and other events that capitalize themedia's attention. For the business seeking publicity, the "newshole" for more traditional stories -- new product reviews,business features, offbeat promotions -- keeps shrinking... Read More

Publicity From Thin Air

In an ideal world, your business would be overflowing withnewsworthy stories, and the media would be waiting with batedbreath for your next press release, ready to give you front pagecoverage. In the real world, however, it's not always so easy to generatereal news. There are only so many hot new... Read More

Grandma Says...

Southern grandmothers have often said, "there are only three times a respectable person's name should be in the paper: when you are born, when you are married, and when you die." This is the one area in which I part company with my grandmothers. Publicity... Read More

Press Releases for Every Occasion

To many marketers, the press release is something of a "one sizefits all" proposition. You want to get media coverage, you knockout a press release, send it to some journalists and sit back andwait. Of course, smart Publicity Insiders already know that's aprescription for failure. You know that your press... Read More

Press Kit Elements That Work

Considering how fundamental they are to the publicist's trade,it's always amazed me how lousy almost all press kits truly are.Your typical press kit is a bloated folder filled with puffery,hype, irrelevant information and worse. The vast majority ofthese monstrosities do little besides kill trees and clognewsroom trash baskets. The good... Read More

Forget the Press Release - Heres How to Pitch Like Roger Clemens

Stripped down to its core, publicity is little more than oneperson persuading another. You, the publicity seeker, mustpersuade a journalist that your story is worthy of receivingprint space or air time. Your ability to sell your story to ajournalist is what it's all about. If you've ever sat with an... Read More

In The News:


Mark Penn's private equity group to buy PR firm SKDK
SKDKnickerbocker, the Washington PR firm with deep ties to Democrats, is being bought by Mark Penn's investment firm. Penn, a former pollster and political strategist, worked on Bill Clinton's 1996 campaign with Bill Knapp, a managing director at SKDK.
Group run by longtime Clinton ally acquires top Democratic PR firmCNN
Clinton ally's group acquires top Dem PR firmKSPR
Stagwell Group acquires SKDKPR Week

all 14 news articles »

AFL-CIO (blog)

No PR Campaign Will Save Walmart from Being 'Exhibit A' of Bad Worker Policies
AFL-CIO (blog)
Americans are increasingly fed up with an economy that rewards wealth over work, a message that's made it all the way to the top. That's why when the White House hosted a Summit on Worker Voice on Wednesday to highlight the power of working people ...

The Holmes Report

Top EMEA Independent PR Firms Create 'Ecosystem' Global Network
The Holmes Report
Top EMEA Independent PR Firms Create 'Ecosystem' Global Network. MILAN—A group of ten successful independent PR firms are joining forces to create a new global affiliate network, called the Ecosytem. Founded and led by Hanover Communications MD ...


Apple PR vet Andy Cunningham reviewed (and loves) 'Steve Jobs'
Editor's note: Andy Cunningham, the Silicon Valley marketing and public relations maven who helped launch the Macintosh, followed Steve Jobs to NeXT and beyond and is played in Steve Jobs by Sarah Snook, reviews the film for Mashable. The new Steve ...
Controversial Steve Jobs movie gets love from Apple PR vetCult of Mac

all 676 news articles »

Search Engine Land

How Google Won The PR Battle Over SEO, And Why That's A Good Thing
Search Engine Land
A recently revealed FTC investigation against Google demonstrated that the company's claims have not always been accurately represented in their PR statements. And even while trying to come across as a helpful resource for website owners, Google ...

and more »

PR specialist gets provisional OK for Groton charter
Lowell Sun
Finally, Pease suggested that the charter mandate the position of public-relations specialist that he argued would improve communications between town government and residents, conduct better surveys, work to persuade more people to serve on boards ...

and more »

Bicycle Retailer

WTB hires Wangbichler as media and PR content editor
Bicycle Retailer
MILL VALLEY, Calif. (BRAIN) — WTB has hired Clayton Wangbichler as media and public relations content editor. Wangbichler comes to WTB from Mountain Bike Action magazine, where he served as assistant editor. “We couldn't be more excited to have ...

Business 2 Community

Ad Blockers Unlock Opportunities for PR & Content Marketing
Business 2 Community
What can marketers do now to counter the potentially disastrous decline in viewership of online ads as a result of ad blockers? Earned media – good old-fashioned PR — is one solution along with content marketing and social media marketing. Earned ...

and more »

PR News Announces Call for Entries for the 2015 CSR Awards
Business Wire (press release)
NEW YORK--(BUSINESS WIRE)--PR News' CSR Awards is the industry's best showcase for the most powerful, impactful social responsibility and green campaigns. The finalists in this awards program set new standards of excellence and lead the way for ...

and more »

Handling Nightmare Public Relations Clients
The best thing about PR are the dream clients. The top-rated business school with cutting-edge research; the globe-trotting entertainment attorney in the center of major international deals with a classic motorcycle collection; the engineering ...

Google News
Showing 1 - 10 of 556 Articles
« Previous
1 2 3 4 5 6 7 8 9 10 11 12 13 14 15 16 17 18 19 20 21 22 23 24 25 26 27 28 29 30 31 32 33 34 35 36 37 38 39 40 41 42 43 44 45 46 47 48 49 50 51 52 53 54 55 56
Next »

TV Reporter Shares the Secrets to Getting Covered on the News

Do you have a great idea for a story, but... Read More

What is GuerrillaPR Anyway?

Public relations is the art, as one of my colleagues... Read More

Advertising and Community Relations -- Get the Best of Both Worlds

Have you ever noticed that in communities without big universities,... Read More

Cultivating Positive Media Relationships

Some people think that publicity is all about paparazzi snapping... Read More

Your Organization: What Role PR?

As a manager, does your current business, non-profit or association... Read More

If I Were Coaching You

If I were coaching you as a business, non-profit or... Read More

When Managers Play the PR Card

The payoff for business, non-profit or association managers can be... Read More

How to Make A Great Press Kit ? A Musicians Guide

As an owner of an independent record label, I often... Read More

The MOST Powerful Marketing and Advertising on the Planet!

It sounds too simple to be true, but it really... Read More

Perception Persuasion Behavior: PR at Work

Managers ? the business, non-profit and association sort ? really... Read More

Do-It-Yourself Public Relations

"Advertising is what you pay for. Publicity is what you... Read More

Public Relations Strategies: Focus PR Campaigns with Media Coverage Analysis

Prior to launching a new public relations campaign, evaluate the... Read More

Media Training 201: The Reporters Have Done Their Homework. Have You Done Yours?

Just about anyone who has been in the public eye... Read More

How to Get Some of Paris Hilton?s TV Time

When your book is mentioned on television, sales go up.... Read More

Media Relations: When Google Got Googled

Before meeting my soon-to-be-wife for the first time, I "Googled"... Read More

Publicity: Financial Planners That Get It Follow One Rule

Advice about business and life often gets around to one... Read More

Media Training - Essentials for ALL Office Professionals

Often the first point of contact the media has with... Read More

Financial Planners Garner Free Publicity by Making it Easy for the Media

Would you advise clients to buy a stock based on... Read More

Online Business Press Release Writing Tips And Ideas

Press releases are one of the most cost-effective ways to... Read More

How To Get Radio-Active PR For Your Non-Profit Cause-Part One

"We are in the communications business, the business of conveying... Read More

Media Release Headlines - Ten Tips to Get Media Attention

So you have spent hours and hours writing, shaping and... Read More

Do-It-Yourself PR: An Accident Waiting to Happen

Early in my career as a public relations consultant, I... Read More

PR Going According to Plan?

Think carefully! You're a department, division or subsidiary manager for... Read More

VIP Database; Does Your Company Have One?

The VIP databases are fun to create and can be... Read More

The Most Important PR In America

Just happens to be public relations activity that alters individual... Read More