35 Quick Tips for Writing A Press Release

Layout1. 1-2 pages in length.2. Double-space.3. 1.5 to 2 inch margins.4. Use company stationary with logo and slogan.5. Avoid bright or dark-colored paper.6. Center "News Release" at top.7. Place a "release date" under "News Release".8. On second page, type "page 2".9. Use company stationary with logo and slogan on page... Read More

Smashing the Myth of the Press Release

A musician spends years honing his craft. He writes world-class songs and performs them in a manner that moves his listeners to tears. He records a demo tape and sends it to record labels. He gets a contract and becomes rich, famous and adored.The lesson: demo tapes are the secret... Read More

10 Tips for Tantalizing News Releases

Want to get radio interviews and coverage in print publications to sell more books? Master the art of writing magnetic media releasesthat attract attention of editors and publishers. A media release (which also goes by its former name, the press release) is a one page, double spaced, single-sided document designed... Read More

The Four Seasons of Publicity - Building an All-Year Publicity

If you're like most publicity seekers, you probably think oneproject at a time. You've got a new product coming out in April,so you send out a release in March. You've hired a new executive,you'll put out a release when she's on board, etc. For hard-core publicity insiders, though, there's a... Read More

How to Tie-In With News Events to Score Publicity

It's safe to say that we live in interesting times. It seems wehardly have a breather between wars, tragedies, scandals,epidemics, circus trials and other events that capitalize themedia's attention. For the business seeking publicity, the "newshole" for more traditional stories -- new product reviews,business features, offbeat promotions -- keeps shrinking... Read More

Publicity From Thin Air

In an ideal world, your business would be overflowing withnewsworthy stories, and the media would be waiting with batedbreath for your next press release, ready to give you front pagecoverage. In the real world, however, it's not always so easy to generatereal news. There are only so many hot new... Read More

Grandma Says...

Southern grandmothers have often said, "there are only three times a respectable person's name should be in the paper: when you are born, when you are married, and when you die." This is the one area in which I part company with my grandmothers. Publicity... Read More

Press Releases for Every Occasion

To many marketers, the press release is something of a "one sizefits all" proposition. You want to get media coverage, you knockout a press release, send it to some journalists and sit back andwait. Of course, smart Publicity Insiders already know that's aprescription for failure. You know that your press... Read More

Press Kit Elements That Work

Considering how fundamental they are to the publicist's trade,it's always amazed me how lousy almost all press kits truly are.Your typical press kit is a bloated folder filled with puffery,hype, irrelevant information and worse. The vast majority ofthese monstrosities do little besides kill trees and clognewsroom trash baskets. The good... Read More

Forget the Press Release - Heres How to Pitch Like Roger Clemens

Stripped down to its core, publicity is little more than oneperson persuading another. You, the publicity seeker, mustpersuade a journalist that your story is worthy of receivingprint space or air time. Your ability to sell your story to ajournalist is what it's all about. If you've ever sat with an... Read More

In The News:


AnandTech

ASRock at Computex 2015: Pre-Show PR gives Z170 Motherboards and 4T4R ...
AnandTech
Next week is the annual Computex trade show and we have a substantial number of meetings booked, but as part of the regular pre-show ritual, companies are coming at us with the start of their press release mêlée. One of the first to officially release ...

and more »

Kotaku

Konami Sends Out PR Statement, Addresses Nothing
Kotaku
After weeks of silence over rumors about Hideo Kojima's employment and the deletion of P.T. from the Internet, Konami's spoken up. But if you were hoping for answers, keep hoping. It wasn't the endless headlines about Hideo Kojima, Silent Hills, or P.T ...

and more »

Newly hired Pr. William substitute teacher arrested on drug charge
Washington Post
A Prince William County substitute teacher was arrested for a drug crime — after teaching for just eight days. The newly hired 21-year-old was arrested Friday and charged with possession of a narcotic with intent to distribute it. Police said they ...

and more »

Entrepreneur

3 Reasons Why No Small Business Should Hire a PR Agency
Entrepreneur
Sir Richard Branson once famously remarked, “Publicity is absolutely critical. A good PR story is infinitely more effective than a frontpage ad.” The problem is, with PR agencies charging retainers of $3,000 to $10,000 per month, few entrepreneurs can ...


Pr. George's Council approves budget that would raise property taxes
Washington Post
The Prince George's County Council on Thursday rejected County Executive Rushern L. Baker III's pleas for a major tax increase to generate more education funding but passed a budget that would require a modest tax hike and end a property tax cap that's ...

and more »

PR Newswire (press release)

Beautiful Planning Marketing & PR Wins Organic Skin and Hair Care Company ...
PR Newswire (press release)
NEW YORK, May 29, 2015 /PRNewswire/ -- Thriving PR and marketing firm, Beautiful Planning Marketing & PR, continues to significantly growing their Fashion, Beauty and Lifestyle Division with the contract win of Z Skin Cosmetics ...

and more »

The Inquisitr

Ignore The PR: NEITHER Justin Bieber Nor Selena Gomez Want To Reunite
The Inquisitr
Hold on to your hat, Justin Bieber. Selena Gomez's PR swiftly shutdown reunion talk, after Gomez and Bieber's joint appearance in a Snapchat video uploaded by the Miami-based pastor Rich Wilkerson Jr. on Wednesday sent Twitter into a near-meltdown.

and more »

Bleacher Report

NFL Gets Much-Needed PR Win with J.J. Watt, Texans Landing HBO's 'Hard ...
Bleacher Report
The image of the NFL is something that really depends on the eye of the beholder, but no matter who is doing the beholding, it's been doused in negative public relations over the past year. Domestic violence has (rightfully) become more than a mere ...

and more »

NDTV

Beyond the Tweet: Why Shah Rukh for Salman is a Massive PR Win For Bollywood
NDTV
To think that we were only worried that Twitter would kill the media star; recent social media activity would suggest that the PR professional should be worried too. Shah Rukh Khan recently tweeted the first look of Bajrangi Bhaijaan. To the two of you ...

and more »

Wetpaint

Jenelle Evans's PR: “She Looks Forward to the Truth Coming Out”
Wetpaint
Jenelle's PR handle has been keeping fans up-to-date on the alleged true story of her altercation with ex-fiancé Nathan Griffith, but things are getting slightly complicated. At first, Jenelle's PR claimed that Nathan tried to run Jenelle over with a ...

and more »
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How to Write a Media Release That Wins You Coverage & Exposure

The Today show? The New York Times? Vanity Fair? What's... Read More

Media Training: Three Reasons to (Almost) Always Stay On-The-Record

The words are pop culture heroes.Movies such as "The Insider,"... Read More

Publicity From Thin Air

In an ideal world, your business would be overflowing withnewsworthy... Read More

Marketing-Minded Financial Planners: Put Extra Content in an E-Zine

As you start getting more media-savvy, you'll find yourself coming... Read More

The Worst PR Mistakes

For a business, non-profit or association manager, they could be... Read More

Public Relations: The Fundamental Premise

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Two Donts for Financial Planners Seeking Free Publicity

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Passing the PR Bar

The public relations bar, should such a proficiency measure ever... Read More

Forget The Story Youre Promoting ? Heres What Journalists Really Want From PR People

Although it seems less common these days, there are still... Read More

Culture As A Barrier To Communication

Each of us is exposed to people from other cultures... Read More

The Increasing Power Of Publicity - And How It Can Benefit Your Business

The call came into my office and the voice on... Read More

Think Like a Reader, Viewer, or Listener to Get Great Publicity

About a year ago I read a feature story in... Read More

Right PR Empowers a Manager

Business, non-profit and association managers are in a stronger position... Read More

Austin?s Annual Charity Event with KVET

In my travels around the country while building my business... Read More

Public Relations Strategies: Focus PR Campaigns with Media Coverage Analysis

Prior to launching a new public relations campaign, evaluate the... Read More

Take the High Ground With Quality PR

Quality public relations does something positive for business, non-profit and... Read More

Getting to Know Your Local City Council Members

The easiest way to meet city council members is to... Read More

Make Sure Your Media Room Rocks

If a reporter was writing a story about you and... Read More

How to Create Quality PR Results

For many of us, the word quality is closely related... Read More

Marketing-Minded Financial Planners, Join Your Professional Organization to Get Free Publicity

Unlike some professionals like lawyers and doctors, financial planners aren't... Read More

Business Community Relations 101 - Getting the Most Out of Your Chamber of Commerce Membership

Since the major part of a small business typically comes... Read More

A Natural Phenomenon? Really?

Sure. What else do you call a human discipline whose... Read More

Publicity Wont Thrive on Press Releases Alone

Press releases are a useful tool for announcing news and... Read More

PR: Ouch! Tells the Tale

Ever get the feeling that your public relations program isn't... Read More

PR Campaigns ? How To Get To Grips With The Media

If you're serious about getting great results from your PR... Read More