35 Quick Tips for Writing A Press Release

Layout1. 1-2 pages in length.2. Double-space.3. 1.5 to 2 inch margins.4. Use company stationary with logo and slogan.5. Avoid bright or dark-colored paper.6. Center "News Release" at top.7. Place a "release date" under "News Release".8. On second page, type "page 2".9. Use company stationary with logo and slogan on page... Read More

Smashing the Myth of the Press Release

A musician spends years honing his craft. He writes world-class songs and performs them in a manner that moves his listeners to tears. He records a demo tape and sends it to record labels. He gets a contract and becomes rich, famous and adored.The lesson: demo tapes are the secret... Read More

10 Tips for Tantalizing News Releases

Want to get radio interviews and coverage in print publications to sell more books? Master the art of writing magnetic media releasesthat attract attention of editors and publishers. A media release (which also goes by its former name, the press release) is a one page, double spaced, single-sided document designed... Read More

The Four Seasons of Publicity - Building an All-Year Publicity

If you're like most publicity seekers, you probably think oneproject at a time. You've got a new product coming out in April,so you send out a release in March. You've hired a new executive,you'll put out a release when she's on board, etc. For hard-core publicity insiders, though, there's a... Read More

How to Tie-In With News Events to Score Publicity

It's safe to say that we live in interesting times. It seems wehardly have a breather between wars, tragedies, scandals,epidemics, circus trials and other events that capitalize themedia's attention. For the business seeking publicity, the "newshole" for more traditional stories -- new product reviews,business features, offbeat promotions -- keeps shrinking... Read More

Publicity From Thin Air

In an ideal world, your business would be overflowing withnewsworthy stories, and the media would be waiting with batedbreath for your next press release, ready to give you front pagecoverage. In the real world, however, it's not always so easy to generatereal news. There are only so many hot new... Read More

Grandma Says...

Southern grandmothers have often said, "there are only three times a respectable person's name should be in the paper: when you are born, when you are married, and when you die." This is the one area in which I part company with my grandmothers. Publicity... Read More

Press Releases for Every Occasion

To many marketers, the press release is something of a "one sizefits all" proposition. You want to get media coverage, you knockout a press release, send it to some journalists and sit back andwait. Of course, smart Publicity Insiders already know that's aprescription for failure. You know that your press... Read More

Press Kit Elements That Work

Considering how fundamental they are to the publicist's trade,it's always amazed me how lousy almost all press kits truly are.Your typical press kit is a bloated folder filled with puffery,hype, irrelevant information and worse. The vast majority ofthese monstrosities do little besides kill trees and clognewsroom trash baskets. The good... Read More

Forget the Press Release - Heres How to Pitch Like Roger Clemens

Stripped down to its core, publicity is little more than oneperson persuading another. You, the publicity seeker, mustpersuade a journalist that your story is worthy of receivingprint space or air time. Your ability to sell your story to ajournalist is what it's all about. If you've ever sat with an... Read More

In The News:


Netanyahu: Israel Can Lose on PR but Not Security
ABC News
Every Palestinian civilian's death costs Israel in its fight for world opinion, but the Jewish state must not cede its security for the sake of public relations, Israeli Prime Minister Benjamin Netanyahu said as he pressed his nation's case on America ...

and more »

4 inducted into Southern PR Hall of Fame
Jackson Clarion Ledger
He joined GodwinGroup in 1989 as vice president, public relations, and in 1990 became a partner in the now 77-year-old agency. In 1994, Shirley was named president and chief operating officer. In 2007 he became CEO and in 2010 chairman of the board ...


DAWN.com

PR to get 25 locomotives after Eid
DAWN.com
LAHORE: Unloading of a batch of 25 of 58 locomotives the Pakistan Railways (PR) is acquiring from a Chinese company will begin at Karachi port soon after Eidul Fitr. “A Chinese ship, Da Yu Xia, carrying the locomotives and two power vans is scheduled ...
PR to operate 'Azadi Train' on Independence DayDaily Times

all 8 news articles »

Wallsauce appoints jwc for Warner Bros PR push
Prolific North
Interior wall murals specialists Wallsauce has appointed Manchester agency jwc to handle its consumer PR after landing a licensing deal with Warner Bros. Then Lancashire-based company recently secured the rights to offer imagery from a range of movies ...

and more »

Business 2 Community

Forbes Gets Acquired & Here's What That Means for PR Strategies
Business 2 Community
Forbes Gets Acquired & Heres What That Means for PR Strategies image crossroad2 300x200 Late last week, Forbes made headlines when it announced that it was being acquired by Hong Kong-based Integrated Whale Media Investments after nearly a year ...


PR Account Director – Consumer – Amazing Leadership Opportunity!
MuMbrella
A new role is on offer for a committed and driven Account Director at this awesome agency in a great location in Sydney! This role is a fantastic opportunity to work with some celebrated and leading consumer brands in Australia and really progress your ...

and more »

Israeli embassy wages PR campaign, draws European ire
i24news
Staff at the Israeli embassy in Dublin, Ireland were criticized after posting on their official Twitter feed edited images of well-known European statues and paintings clad in Islamic dress and carrying explosives, the Telegraph reported Saturday. The ...

and more »

PR professionals receive accolades
Opelika Auburn News
In addition to the Medallion Award winners, East Alabama chapter president Pam Powers-Smith was nominated for the annual Professional Achievement Award (formerly Public Relations Practitioner of the Year Award). The Professional Achievement Award ...


Search Engine Watch

10 Social Media PR Lessons From #OITNB
Search Engine Watch
"Multichannel storytelling talk is pretty commonplace these days, but finding great examples of brands doing this well can be tough to find because the reality is it's pretty hard to pull off," said Lisa Grimm, director of social and public relations ...


Boston Herald

Heslam: PR cleanup in aisle 5
Boston Herald
The positively glowing media coverage of revered, ousted Market Basket CEO Arthur T. Demoulas looks like a PR merchant's dream. Droves of devoted employees are rallying around him, walking out on their jobs, holding big protests, demanding his return, ...

Google News
Showing 1 - 10 of 556 Articles
« Previous
1 2 3 4 5 6 7 8 9 10 11 12 13 14 15 16 17 18 19 20 21 22 23 24 25 26 27 28 29 30 31 32 33 34 35 36 37 38 39 40 41 42 43 44 45 46 47 48 49 50 51 52 53 54 55 56
Next »

Know What Matters Most About PR?

When, as a business, non-profit or association manager, you are... Read More

PR Buyers Beware!

It can bite you and waste your public relations budget... Read More

Be Patient? Nah, Lets Kill Something

There's the old joke about the two buzzards sitting in... Read More

Life After Press Release Distribution?

A few weeks ago I was participating on an on-line... Read More

Media Relations: Should You Pay For News Coverage, Part II

Last month, we told you about "pay for play," a... Read More

Public Relations & Your Small Business

The practice of public relations is often misunderstood, thus overlooked... Read More

Publicity: A Financial Planners Best Marketing Friend

There's an old African proverb:"If you think you are too... Read More

PR and the Small Matter of Results

As a business, non-profit and association manager, how satisfied are... Read More

Austin?s Annual Charity Event with KVET

In my travels around the country while building my business... Read More

Smashing the Myth of the Press Release

A musician spends years honing his craft. He writes world-class... Read More

4th Quarter 2003 Publicity = 1st Quarter 2004 Prosperity

As the year starts to wind down, many businesses and... Read More

Right PR Focus A Powerful Advantage

Powerful is a strong word. But it fits here. As... Read More

PR Essential to Your Success

Whether you are a business, non-profit or association manager, your... Read More

What is News?

What may be the more appropriate question is: What makes... Read More

Underestimating the Power of In-House PR

Do small-business owners always have to rely on large PR... Read More

Do-It-Yourself Public Relations

"Advertising is what you pay for. Publicity is what you... Read More

10 Ways to Get the Media to Love You

So you've put yourself "out there" with a public relations... Read More

How PR Helps Fiercely Competitive Managers

Fiercely combative business, non-profit and association managers use every PR... Read More

Promoting Your Website Through a Press Release

Have you ever gotten one of those letters from your... Read More

Submitting A Press Release Can Benefit Your Business

A Press Release is a captive story that can be... Read More

PR: Advice You Didnt Ask For

Although, as a business, non-profit or association manager, you may... Read More

Time to Spruce Up Your Public Relations?

Better check out the public relations fundamental premise, then take... Read More

Effective Media Relations Tips- What To Do After The Media Interviews You!

Effective Media Relations Tips - What To Do After The... Read More

Public Relations Success Starts Here

For discerning business, non-profit and association managers, PR success is... Read More

PR: Your 500 Pound Gorilla

What else, for goodness sake, could you as a business,... Read More