35 Quick Tips for Writing A Press Release

Layout1. 1-2 pages in length.2. Double-space.3. 1.5 to 2 inch margins.4. Use company stationary with logo and slogan.5. Avoid bright or dark-colored paper.6. Center "News Release" at top.7. Place a "release date" under "News Release".8. On second page, type "page 2".9. Use company stationary with logo and slogan on page... Read More

Smashing the Myth of the Press Release

A musician spends years honing his craft. He writes world-class songs and performs them in a manner that moves his listeners to tears. He records a demo tape and sends it to record labels. He gets a contract and becomes rich, famous and adored.The lesson: demo tapes are the secret... Read More

10 Tips for Tantalizing News Releases

Want to get radio interviews and coverage in print publications to sell more books? Master the art of writing magnetic media releasesthat attract attention of editors and publishers. A media release (which also goes by its former name, the press release) is a one page, double spaced, single-sided document designed... Read More

The Four Seasons of Publicity - Building an All-Year Publicity

If you're like most publicity seekers, you probably think oneproject at a time. You've got a new product coming out in April,so you send out a release in March. You've hired a new executive,you'll put out a release when she's on board, etc. For hard-core publicity insiders, though, there's a... Read More

How to Tie-In With News Events to Score Publicity

It's safe to say that we live in interesting times. It seems wehardly have a breather between wars, tragedies, scandals,epidemics, circus trials and other events that capitalize themedia's attention. For the business seeking publicity, the "newshole" for more traditional stories -- new product reviews,business features, offbeat promotions -- keeps shrinking... Read More

Publicity From Thin Air

In an ideal world, your business would be overflowing withnewsworthy stories, and the media would be waiting with batedbreath for your next press release, ready to give you front pagecoverage. In the real world, however, it's not always so easy to generatereal news. There are only so many hot new... Read More

Grandma Says...

Southern grandmothers have often said, "there are only three times a respectable person's name should be in the paper: when you are born, when you are married, and when you die." This is the one area in which I part company with my grandmothers. Publicity... Read More

Press Releases for Every Occasion

To many marketers, the press release is something of a "one sizefits all" proposition. You want to get media coverage, you knockout a press release, send it to some journalists and sit back andwait. Of course, smart Publicity Insiders already know that's aprescription for failure. You know that your press... Read More

Press Kit Elements That Work

Considering how fundamental they are to the publicist's trade,it's always amazed me how lousy almost all press kits truly are.Your typical press kit is a bloated folder filled with puffery,hype, irrelevant information and worse. The vast majority ofthese monstrosities do little besides kill trees and clognewsroom trash baskets. The good... Read More

Forget the Press Release - Heres How to Pitch Like Roger Clemens

Stripped down to its core, publicity is little more than oneperson persuading another. You, the publicity seeker, mustpersuade a journalist that your story is worthy of receivingprint space or air time. Your ability to sell your story to ajournalist is what it's all about. If you've ever sat with an... Read More

In The News:


The Holmes Report

Council Of PR Firms Names Christopher Graves As Chair
The Holmes Report
NEW YORK— Christopher Graves, global chairman of Ogilvy Public Relations, has been named chair of the Council of Public Relations Firms. Before his recent promotion to chairman at Ogilvy PR, Graves served for five years as its Global CEO and for five ...


Telegraph.co.uk

People diary: David Lammy applies PR gloss to his bid to become Labour's ...
Telegraph.co.uk
Public Affairs News reports that the Labour MP was not charged for the PR advice as he is a personal friend of the agency's founder, Nicola Stephenson. The donation-in-kind has been declared in the latest Register of Members' Interests. The advice he ...


Reuters Blogs (blog)

Hospital turns to PR to fight Ebola
Reuters Blogs (blog)
The hospital, the Times reports, has now “hired Burson-Marsteller, the global public-relations firm, to help tell its side.” It would be great to see a story detailing the advice Burson is giving the hospital — especially because hospitals, which ...
Texas Health goes on PR offensiveModernHealthcare.com
Burson hired by Dallas hospital at center of US Ebola crisisPRWeek UK

all 18,857 news articles »

PR pro's 'strategic' move leads to his own business
Las Vegas Review-Journal
Burton, 47, who oversaw corporate and community affairs, decided to start his own boutique public relations and consulting business. “Our department was going through some changes, such as reducing staff size,” Burton said. “It was pretty clear to me ...


Dallas Morning News

Presbyterian begins public relations effort to restore trust
Dallas Morning News
Hospital personnel attended a rally to buoy spirits outside Texas Health Presbyterian Hospital Dallas on Friday. Since the country's first Ebola victim was hospitalized there Sept. 28, fears of exposure have spread beyond Dallas.


Sydney Morning Herald

PR boss in Opera ball drama with Paul Howes
Sydney Morning Herald
Dispatched from head office in Vienna, she hosted glamorous soirees and embraced her senior marketing role as the Australian public relations boss of Austrian luxury jeweller Swarovski. Feted by the city's beautiful people, she was on first name basis ...


Telegraph.co.uk

US-led air strikes on Kobane are 'PR' campaign, Turkey claims
Telegraph.co.uk
“While we are concerned about the tragedy in Kobane, we believe that fighting this terrorism there has somehow turned into a PR campaign," Mr Hasimi said. "Honestly we are tired of all this 'raising of awareness' at certain moments – dropping a couple ...
Turkey Dismisses U.S. Airstrikes As 'PR'Daily Beast

all 6,491 news articles »

Business 2 Community

How PR Calms Customers In A Turbulent World
Business 2 Community
Just how important is public relations? To businesses it's vital to staying relevant in a busy, fast-moving world. Most businesses would arguably go out of business without it, especially many of those that operate solely online. PR helps people become ...


Spare no expense, CREATIV PR will deliver in grand style with a twist, as LA ...
SYS-CON Media (press release)
LOS ANGELES, Oct. 19, 2014 /PRNewswire/ -- CREATIV PR will once again present their collections at Los Angeles Fashion Week, at the exquisite Mondrian Hotel on Monday, October 20th from 6:30 to midnight. Guests will experience the latest collections ...

and more »

'Having trouble pooping?' and other awful PR pitches
Poynter.org
We get public relations pitches pretty much all the time, right? Sometimes they're random. Sometimes really pushy. Sometimes they lead to great stories. And sometimes they feel like they came from bots. Earlier this week, I asked for people's best ...

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