35 Quick Tips for Writing A Press Release

Layout1. 1-2 pages in length.2. Double-space.3. 1.5 to 2 inch margins.4. Use company stationary with logo and slogan.5. Avoid bright or dark-colored paper.6. Center "News Release" at top.7. Place a "release date" under "News Release".8. On second page, type "page 2".9. Use company stationary with logo and slogan on page... Read More

Smashing the Myth of the Press Release

A musician spends years honing his craft. He writes world-class songs and performs them in a manner that moves his listeners to tears. He records a demo tape and sends it to record labels. He gets a contract and becomes rich, famous and adored.The lesson: demo tapes are the secret... Read More

10 Tips for Tantalizing News Releases

Want to get radio interviews and coverage in print publications to sell more books? Master the art of writing magnetic media releasesthat attract attention of editors and publishers. A media release (which also goes by its former name, the press release) is a one page, double spaced, single-sided document designed... Read More

The Four Seasons of Publicity - Building an All-Year Publicity

If you're like most publicity seekers, you probably think oneproject at a time. You've got a new product coming out in April,so you send out a release in March. You've hired a new executive,you'll put out a release when she's on board, etc. For hard-core publicity insiders, though, there's a... Read More

How to Tie-In With News Events to Score Publicity

It's safe to say that we live in interesting times. It seems wehardly have a breather between wars, tragedies, scandals,epidemics, circus trials and other events that capitalize themedia's attention. For the business seeking publicity, the "newshole" for more traditional stories -- new product reviews,business features, offbeat promotions -- keeps shrinking... Read More

Publicity From Thin Air

In an ideal world, your business would be overflowing withnewsworthy stories, and the media would be waiting with batedbreath for your next press release, ready to give you front pagecoverage. In the real world, however, it's not always so easy to generatereal news. There are only so many hot new... Read More

Grandma Says...

Southern grandmothers have often said, "there are only three times a respectable person's name should be in the paper: when you are born, when you are married, and when you die." This is the one area in which I part company with my grandmothers. Publicity... Read More

Press Releases for Every Occasion

To many marketers, the press release is something of a "one sizefits all" proposition. You want to get media coverage, you knockout a press release, send it to some journalists and sit back andwait. Of course, smart Publicity Insiders already know that's aprescription for failure. You know that your press... Read More

Press Kit Elements That Work

Considering how fundamental they are to the publicist's trade,it's always amazed me how lousy almost all press kits truly are.Your typical press kit is a bloated folder filled with puffery,hype, irrelevant information and worse. The vast majority ofthese monstrosities do little besides kill trees and clognewsroom trash baskets. The good... Read More

Forget the Press Release - Heres How to Pitch Like Roger Clemens

Stripped down to its core, publicity is little more than oneperson persuading another. You, the publicity seeker, mustpersuade a journalist that your story is worthy of receivingprint space or air time. Your ability to sell your story to ajournalist is what it's all about. If you've ever sat with an... Read More

In The News:

Business Insider

PR Guru's Advice To Bill Cosby: 'Shut Up And Disappear'
Business Insider
Helga Esteb/Shutterstock.comPR guru and crisis specialist Howard Bragman advises Cosby to "shut up and disappear... just go in your mansion and be happy." "It's hard to see who would want to be in the Bill Cosby business right now," Bragman explains.
PR Expert to Bill Cosby: Shut Up and Disappear! Amen and Amen!Student Operated Press

all 5 news articles »

Reno Gazette Journal

Weidinger PR earns top honors
Reno Gazette Journal
Weidinger Public Relations was presented with four awards by the Public Relations Society of America, Sierra Nevada Chapter at the organization's 28th annual Silver Spike Awards, including the prestigious "Judge's Choice Award," denoting Northern ...

Commercial Observer

Lifestyle PR Firm Moving to 48 West 38th Street [Updated]
Commercial Observer
Quinn, a lifestyle public relations agency with clients including Jamestown Properties, Brodsky Organization and Time Equities' 50 West Street, is moving its offices to 10,000 square feet within the Garment District come Dec. 1, Commercial Observer has ...

New York Observer

For PR People: How Not to Cold Pitch
New York Observer
And here's the rub: it's my responsibility to run a good publication, not to respond to PR pitches. So I have zero obligation to respond. A PR person informed me once that the publication wouldn't exist without the beneficence of people like himself ...

3 Public Relations Lessons Everyone Must Read
The primal questions of public relations: How do you react to a scandal? How do you generate stories that attract the right viewers? How do you launch a new product when no one has heard of you before? Public relations (PR) is the art of telling a ...

Bristol Post

After a spate of PR agency acquisitions, why is PR so hot right now?
The Drum
In recent days, activity has been turned up a notch – there were no less than three PR agency deals in as many days: first, Mission Marketing Group merged Bray Leino with Speed Communications after it acquired the latter; then mini-holding group Porta ...
Bristol PR firm Brandon Hill merges with Bray LeinoBristol Post

all 2 news articles »

New York Times

Business Day|PR Firm Urges TransCanada to Target Opponents of Its Energy ...
New York Times
OTTAWA — The advice from a top American public relations firm was simple: A Canadian pipeline company should take aim at its opposition. In detailed proposals submitted in May and August, the public relations firm Edelman outlined a plan to ...
Edelman TransCanada Leak: Aggressive PR for Keystone AltPR Watch
Revealed: Keystone company's PR blitz to safeguard its backup planThe Guardian
Leaked Documents Reveal Shady Tactics Behind PR Push For Even Bigger ...ThinkProgress
CBC.ca -Gawker (blog) -O'Dwyer's PR News
all 126 news articles »

Slate Magazine

Everyone Thinks Uber Is Evil. Maybe It's Just Inept.
Slate Magazine
In June 2013, Uber hired Andrew Noyes from Facebook and Nairi Tashjian Hourdajian, a former policy director for the Democratic senatorial campaign committee, as the first in-house members of its PR division. Over the next year—as it was adding 100 ...

A Hamlet-like Decision and a PR Teaching Tool
O'Dwyer's PR News
Another lesson that young PR people can learn from the Cosby situation is the inability of crisis specialists to lessen negative news during a crisis. In Cosby's case, even if all the allegations against him cannot be legally proven, his reputation has ...

The Guardian

Not every PR plan needs social media
The Guardian
I work with lawyers, accountants and management consultants – people who have to bill X hours per day and are so busy that PR is not a day job for them. Instead, it's something they know they have to do for the firm, so will tag it on to the beginning ...

and more »
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