35 Quick Tips for Writing A Press Release

Layout1. 1-2 pages in length.2. Double-space.3. 1.5 to 2 inch margins.4. Use company stationary with logo and slogan.5. Avoid bright or dark-colored paper.6. Center "News Release" at top.7. Place a "release date" under "News Release".8. On second page, type "page 2".9. Use company stationary with logo and slogan on page... Read More

Smashing the Myth of the Press Release

A musician spends years honing his craft. He writes world-class songs and performs them in a manner that moves his listeners to tears. He records a demo tape and sends it to record labels. He gets a contract and becomes rich, famous and adored.The lesson: demo tapes are the secret... Read More

10 Tips for Tantalizing News Releases

Want to get radio interviews and coverage in print publications to sell more books? Master the art of writing magnetic media releasesthat attract attention of editors and publishers. A media release (which also goes by its former name, the press release) is a one page, double spaced, single-sided document designed... Read More

The Four Seasons of Publicity - Building an All-Year Publicity

If you're like most publicity seekers, you probably think oneproject at a time. You've got a new product coming out in April,so you send out a release in March. You've hired a new executive,you'll put out a release when she's on board, etc. For hard-core publicity insiders, though, there's a... Read More

How to Tie-In With News Events to Score Publicity

It's safe to say that we live in interesting times. It seems wehardly have a breather between wars, tragedies, scandals,epidemics, circus trials and other events that capitalize themedia's attention. For the business seeking publicity, the "newshole" for more traditional stories -- new product reviews,business features, offbeat promotions -- keeps shrinking... Read More

Publicity From Thin Air

In an ideal world, your business would be overflowing withnewsworthy stories, and the media would be waiting with batedbreath for your next press release, ready to give you front pagecoverage. In the real world, however, it's not always so easy to generatereal news. There are only so many hot new... Read More

Grandma Says...

Southern grandmothers have often said, "there are only three times a respectable person's name should be in the paper: when you are born, when you are married, and when you die." This is the one area in which I part company with my grandmothers. Publicity... Read More

Press Releases for Every Occasion

To many marketers, the press release is something of a "one sizefits all" proposition. You want to get media coverage, you knockout a press release, send it to some journalists and sit back andwait. Of course, smart Publicity Insiders already know that's aprescription for failure. You know that your press... Read More

Press Kit Elements That Work

Considering how fundamental they are to the publicist's trade,it's always amazed me how lousy almost all press kits truly are.Your typical press kit is a bloated folder filled with puffery,hype, irrelevant information and worse. The vast majority ofthese monstrosities do little besides kill trees and clognewsroom trash baskets. The good... Read More

Forget the Press Release - Heres How to Pitch Like Roger Clemens

Stripped down to its core, publicity is little more than oneperson persuading another. You, the publicity seeker, mustpersuade a journalist that your story is worthy of receivingprint space or air time. Your ability to sell your story to ajournalist is what it's all about. If you've ever sat with an... Read More

In The News:


Remembering iconic motorsports PR great Denny Darnell
As Dave Ongle, of Darnell's hometown newspaper, the Kingsport (Tenn.) Times-News, wrote after learning of Denny's passing, “The sport had lost a true gentleman, a consummate professional and, quite possibly, the best PR person in the history of the ...
Longtime motorsports PR professional Denny Darnell passes awayFOXSports.com
Longtime motorsports PR rep Denny Darnell passes awayKingsport Times News

all 6 news articles »

Tips for PR flacks who want to make bosses look bad
Tahlequah Daily Press
Before too many hackles are raised, let me say I have a lot of friends in the PR profession. But job titles including the phrase “public relations” have evolved into “communications” – as in communications director, communications officer, vice ...

The Independent

Note to footballers: doing the right thing is more than a PR job
The Independent
But by the moral code that football endorses, she is the villain of the piece. Sheffield United stopped Evans training with them last Thursday: a decision that smacks more of PR damage-limitation than moral conviction. The club's co-chairman Jim Phipps ...

Top Digital PR Services Rankings Announced by toppragencies.com for ...
Marketwired (press release)
NAPLES, FL--(Marketwired - November 23, 2014) - The independent authority on PR services, toppragencies.com, has named the best digital public relations firms in the public relations industry for the month of November 2014. Various firms are put ...

and more »

PR expert Kimberly Harms shares story of The Children's Museum
Indianapolis Star
“I always said if I took another PR job, it would have to be for an organization I believe in and admire,” she said. “The Children's Museum was a place I'd visited with my family, and we had such wonderful memories, that I always imagined what it would ...

PR Watch

PR Firm Urges TransCanada to Target Opponents of Its Energy East Pipeline
New York Times
OTTAWA — The advice from a top American public relations firm was simple: A Canadian pipeline company should take aim at its opposition. In detailed proposals submitted in May and August, the public relations firm Edelman outlined a plan to ...
Edelman TransCanada Leak: Aggressive PR for Keystone AltPR Watch
Revealed: Keystone company's PR blitz to safeguard its backup planThe Guardian
Leaked Documents Reveal Shady Tactics Behind PR Push For Even Bigger ...ThinkProgress
CBC.ca -The Globe and Mail -Gawker (blog)
all 126 news articles »

Hollywood Reporter

Sony's Charles Sipkins Out as PR Chief
Sony Pictures Entertainment PR chief Charles Sipkins has left the studio after a little over a year in the post as executive VP of communications. Chairman and CEO Michael Lynton said in a Friday afternoon notice to Sony staff, “Charlie Sipkins has ...
Sony Pictures PR Chief ExitsHollywood Reporter
Charles Sipkins Exiting Sony As Corporate PR HeadDeadline.com

all 5 news articles »

This Is a Test From PR Newswire - 30
PR Newswire (press release)
CLEVELAND, Nov. 23, 2014 /PRNewswire/ -- This is a test from PR Newswire. This is a test from PR Newswire. This is a test from PR Newswire. This is a test from PR Newswire. This is a test from PR Newswire. This is a test from PR Newswire. This is a ...

and more »

New York Observer

New York's Top 50 Public Relations Agencies
New York Observer
PUBLIC RELATIONS, MORE THAN ANY TIME IN ITS HISTORY, IS IN A STATE of continuous reinvention, and this year's list captures that very exciting sense of flux. Smart agencies don't even call themselves PR firms anymore; they're integrated ...

The Guardian

Not every PR plan needs social media
The Guardian
“Social media is the way forward. All campaigns have to be integrated or lead with social. Traditional PR is long gone, how do you expect to win new business with just a traditional offering?” I have heard this many times. Ever since consultants ...

and more »
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