35 Quick Tips for Writing A Press Release

Layout1. 1-2 pages in length.2. Double-space.3. 1.5 to 2 inch margins.4. Use company stationary with logo and slogan.5. Avoid bright or dark-colored paper.6. Center "News Release" at top.7. Place a "release date" under "News Release".8. On second page, type "page 2".9. Use company stationary with logo and slogan on page... Read More

Smashing the Myth of the Press Release

A musician spends years honing his craft. He writes world-class songs and performs them in a manner that moves his listeners to tears. He records a demo tape and sends it to record labels. He gets a contract and becomes rich, famous and adored.The lesson: demo tapes are the secret... Read More

10 Tips for Tantalizing News Releases

Want to get radio interviews and coverage in print publications to sell more books? Master the art of writing magnetic media releasesthat attract attention of editors and publishers. A media release (which also goes by its former name, the press release) is a one page, double spaced, single-sided document designed... Read More

The Four Seasons of Publicity - Building an All-Year Publicity

If you're like most publicity seekers, you probably think oneproject at a time. You've got a new product coming out in April,so you send out a release in March. You've hired a new executive,you'll put out a release when she's on board, etc. For hard-core publicity insiders, though, there's a... Read More

How to Tie-In With News Events to Score Publicity

It's safe to say that we live in interesting times. It seems wehardly have a breather between wars, tragedies, scandals,epidemics, circus trials and other events that capitalize themedia's attention. For the business seeking publicity, the "newshole" for more traditional stories -- new product reviews,business features, offbeat promotions -- keeps shrinking... Read More

Publicity From Thin Air

In an ideal world, your business would be overflowing withnewsworthy stories, and the media would be waiting with batedbreath for your next press release, ready to give you front pagecoverage. In the real world, however, it's not always so easy to generatereal news. There are only so many hot new... Read More

Grandma Says...

Southern grandmothers have often said, "there are only three times a respectable person's name should be in the paper: when you are born, when you are married, and when you die." This is the one area in which I part company with my grandmothers. Publicity... Read More

Press Releases for Every Occasion

To many marketers, the press release is something of a "one sizefits all" proposition. You want to get media coverage, you knockout a press release, send it to some journalists and sit back andwait. Of course, smart Publicity Insiders already know that's aprescription for failure. You know that your press... Read More

Press Kit Elements That Work

Considering how fundamental they are to the publicist's trade,it's always amazed me how lousy almost all press kits truly are.Your typical press kit is a bloated folder filled with puffery,hype, irrelevant information and worse. The vast majority ofthese monstrosities do little besides kill trees and clognewsroom trash baskets. The good... Read More

Forget the Press Release - Heres How to Pitch Like Roger Clemens

Stripped down to its core, publicity is little more than oneperson persuading another. You, the publicity seeker, mustpersuade a journalist that your story is worthy of receivingprint space or air time. Your ability to sell your story to ajournalist is what it's all about. If you've ever sat with an... Read More

In The News:

The Guardian

Gawker's Nick Denton: 'We are not part of your PR marketing machine'
The Guardian
We are not part of your PR marketing machine.” Denton compares it to Hustler magazine's satire on religious incest in the Larry Flynt case, and a federal court room has already sided with him, ruling that publication of the tape was newsworthy and ...

and more »


PR pros bring needed skills to nonprofit boards
Penning, who has PR experience within nonprofits, launched a study on the topic and published the findings in Public Relations in the Nonprofit Sector, a book edited by Richard Waters at the University of San Francisco School of Management. The study ...

Indianapolis Star

Cool Job: PR expert Jon Glesing is 'leadoff batter' for Indianapolis Indians
Indianapolis Star
Jon Glesing stepped up to the plate swinging, joining the Indianapolis Indians as the organization's senior marketing and communications manager the day before the home season opener in April 2014. With 13 years of experience at Hat World (operating ...

Indianapolis Star

Why did Pence abort RFRA-related PR contract?
Indianapolis Star
Indiana's economic development agency has unexpectedly canceled a $750,000 public relations contract with a global PR firm that was supposed to enhance the state's reputation after a national firestorm over the state's new religious freedom law.
State agency won't detail PR firm's workSouth Bend Tribune
State cancels PR firm contractFort Wayne Journal Gazette
Indiana cancels post-RFRA contract with PR firm after 3 monthsIndianapolis Business Journal
Journal and Courier -WISH-TV
all 57 news articles »

The Globe and Mail (subscription)

How WestJet is winning the PR battle in the face of bomb threats
The Globe and Mail (subscription)
With five threats in less than a week, WestJet Airlines Ltd. is grappling with a public relations challenge to keep customers flying with the Calgary-based carrier. WestJet has received four bomb threats and one unspecified threat since June 27 ...

and more »

Fort Wayne Journal Gazette

Flat course ideal for PR or 1st 5K race
Fort Wayne Journal Gazette
“It works on a bunch of different layers to make it a great race for those who have been shooting for a PR time or a first 5K. … It's where a lot of people who are getting into shape can run that first 5K, and it's far enough into the summer in the ...

JUST IN! PR Account Director B2C
A BIG opportunity is now available a media savvy, hard-working AD level talent. Located in Melbourne's inner city suburbs, this award-winning PR agency prides itself on being at the forefront of the Australian media landscape. This PR Account Director ...

and more »

PR Week

Multinational companies give rise to mature PR industry in Bogotá
PR Week
The PR market has been growing fast during the last 10 years, not only because of the growth of the economy, but also due to the arrival of many leading multinational brands. The progressive maturity of the PR field here is a result of better graduate ...


Kids Company: Did good PR mask deeper failings?
Camila Batmanghelidjh, the flamboyant founder of Kids Company, is stepping down after 20 years as its chief executive. It is a dramatic departure: the Cabinet Office refused to hand over any more public money unless she went. This despite the fact that ...

and more »

Quadrant's Bill Jenkins and Warren Carr form new agency Spencer David
PR Week
The PR market has undergone massive change in recent times and Spencer David is responding to clients who need to tap into creative ideas and flair while being confident that they are being advised by people who have been around the block a bit.

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Press Kit Elements That Work

Considering how fundamental they are to the publicist's trade,it's always... Read More

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35 Quick Tips for Writing A Press Release

Layout1. 1-2 pages in length.2. Double-space.3. 1.5 to 2 inch... Read More

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Writing a Press Release: How to Write Quotes

Ideally, you will have two types of quotes in your... Read More

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Mark Twain once said the rumors of his death had... Read More

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It really is powerful when a business, non-profit or association... Read More