Public Relations - Open Tips

Home
>
Public Relations

35 Quick Tips for Writing A Press Release

Layout1. 1-2 pages in length.2. Double-space.3. 1.5 to 2 inch margins.4. Use company stationary with logo and slogan.5. Avoid bright or dark-colored paper.6. Center "News Release" at top.7. Place a "release date" under "News Release".8. On second page, type "page 2".9. Use company stationary with logo and slogan on page... Read More

Smashing the Myth of the Press Release

A musician spends years honing his craft. He writes world-class songs and performs them in a manner that moves his listeners to tears. He records a demo tape and sends it to record labels. He gets a contract and becomes rich, famous and adored.The lesson: demo tapes are the secret... Read More

10 Tips for Tantalizing News Releases

Want to get radio interviews and coverage in print publications to sell more books? Master the art of writing magnetic media releasesthat attract attention of editors and publishers. A media release (which also goes by its former name, the press release) is a one page, double spaced, single-sided document designed... Read More

The Four Seasons of Publicity - Building an All-Year Publicity

If you're like most publicity seekers, you probably think oneproject at a time. You've got a new product coming out in April,so you send out a release in March. You've hired a new executive,you'll put out a release when she's on board, etc. For hard-core publicity insiders, though, there's a... Read More

How to Tie-In With News Events to Score Publicity

It's safe to say that we live in interesting times. It seems wehardly have a breather between wars, tragedies, scandals,epidemics, circus trials and other events that capitalize themedia's attention. For the business seeking publicity, the "newshole" for more traditional stories -- new product reviews,business features, offbeat promotions -- keeps shrinking... Read More

Publicity From Thin Air

In an ideal world, your business would be overflowing withnewsworthy stories, and the media would be waiting with batedbreath for your next press release, ready to give you front pagecoverage. In the real world, however, it's not always so easy to generatereal news. There are only so many hot new... Read More

Grandma Says...

Southern grandmothers have often said, "there are only three times a respectable person's name should be in the paper: when you are born, when you are married, and when you die." This is the one area in which I part company with my grandmothers. Publicity... Read More

Press Releases for Every Occasion

To many marketers, the press release is something of a "one sizefits all" proposition. You want to get media coverage, you knockout a press release, send it to some journalists and sit back andwait. Of course, smart Publicity Insiders already know that's aprescription for failure. You know that your press... Read More

Press Kit Elements That Work

Considering how fundamental they are to the publicist's trade,it's always amazed me how lousy almost all press kits truly are.Your typical press kit is a bloated folder filled with puffery,hype, irrelevant information and worse. The vast majority ofthese monstrosities do little besides kill trees and clognewsroom trash baskets. The good... Read More

Forget the Press Release - Heres How to Pitch Like Roger Clemens

Stripped down to its core, publicity is little more than oneperson persuading another. You, the publicity seeker, mustpersuade a journalist that your story is worthy of receivingprint space or air time. Your ability to sell your story to ajournalist is what it's all about. If you've ever sat with an... Read More

In The News:

SB Nation
The 2 sides of Dwight Howard's latest Lakers PR nightmare
SB Nation
Dwight Howard apparently had a second, secret exit interview once the Lakers were eliminated from the playoffs. After meeting with coach Mike D'Antoni and GM Mitch Kupchak like every other player, Dwight circled back and had a private talk with Kupchak ...

and more »

Euro students: 'PR thinking' to dominate marcomms
PRWeek
NEW YORK: European marketing students said in a survey released by the MediaSchool Group on Tuesday that â€œPR thinkingâ€ will come to dominate marketing in the next decade. They also identified Ogilvy Public Relations as the PR agency they most ...

Wayne school board will further discuss renewing PR firm contract
NorthJersey.com
WAYNE - The board of education's contract with Success Communications, the district's public relations firm, is up for renewal, however the vote was shelved at a recent monthly meeting to allow school officials and trustees ample time to discuss the ...

The Guardian (blog)
How to land a job in technology PR
The Guardian (blog)
The Guardian recently revealed that, of the 1,000-plus companies registered on the Tech City Map, 53% were PR and media companies. It turns out what was once a guerrilla movement in cheap office space in Shoreditch in 2008 is now a well-oiled PR ...
London Tech City growth becoming stunted and jobs harder to fill after ...The Drum

all 17 news articles »

Entrepreneur
How to Apply PR Skills at Networking Events
Entrepreneur
Public relations is a skill that applies not only to the media; it also applies to social situations, especially networking events where your image is everything. I recently attended a local Chamber of Commerce networking event, and like every other ...

20 Signs You've Been in PR Too Long
Digiday
It's tough being a public relations pro these days. Reporters don't respond to your daily pitches; clients want more media hits. You're tasked with creating content for social media only to find out your client can't tell the difference between a like ...

Tucson Weekly
Amy's Baking Company dumped by new PR firm, press conference canceled ...
Phoenix Business Journal
Amy's Baking Company has canceled its Tuesday press conference and is no longer working with the well-known public relations company hired to handle the craziness that ensued after the Scottsdale restaurant was featured May 10 on â€œKitchen Nightmares.
The Continuing Saga of Amy's Baking Company; No Press Conference, No PR ...Tucson Weekly
Amy's Baking Company PR Firm Severs Relationship with Restaurant ...Phoenix New Times (blog)
Amy's Baking Company: Post-meltdown PR campaignCBS Moneywatch

all 112 news articles »

The Moscow Times
Kremlin Grapples With Series of PR Disasters
The Moscow Times
Following an incident days before in Hannover, Germany, where Putin was confronted by five topless Femen activists who called him a "dictator," the president's European trip was the latest in a series of PR disasters for Russia. The government is well ...

and more »

SCC welcomes familiar face to serve in PR role
Sampson Independent
His name is familiar to some in Sampson County already from previous work he did for Sampson Community College in the late 1990's. A multimedia and public relations professional, Dan Grubb served as the first-ever Public Information Officer for SCC ...

PBS Killed Wisconsin Uprising Documentary "Citizen Koch" To Appease Koch ...
PR Watch
"Citizen Koch," a documentary about money in politics focused on the Wisconsin uprising, was shunned by PBS for fear of offending billionaire industrialist David Koch, who has given $23 million to public television, according to Jane Mayer of the New ...

and more »

Google News

Showing 1 - 10 of 556 Articles

« Previous

1 2 3 4 5 6 7 8 9 10 11 12 13 14 15 16 17 18 19 20 21 22 23 24 25 26 27 28 29 30 31 32 33 34 35 36 37 38 39 40 41 42 43 44 45 46 47 48 49 50 51 52 53 54 55 56

Public Relations Public Relations