35 Quick Tips for Writing A Press Release

Layout1. 1-2 pages in length.2. Double-space.3. 1.5 to 2 inch margins.4. Use company stationary with logo and slogan.5. Avoid bright or dark-colored paper.6. Center "News Release" at top.7. Place a "release date" under "News Release".8. On second page, type "page 2".9. Use company stationary with logo and slogan on page... Read More

Smashing the Myth of the Press Release

A musician spends years honing his craft. He writes world-class songs and performs them in a manner that moves his listeners to tears. He records a demo tape and sends it to record labels. He gets a contract and becomes rich, famous and adored.The lesson: demo tapes are the secret... Read More

10 Tips for Tantalizing News Releases

Want to get radio interviews and coverage in print publications to sell more books? Master the art of writing magnetic media releasesthat attract attention of editors and publishers. A media release (which also goes by its former name, the press release) is a one page, double spaced, single-sided document designed... Read More

The Four Seasons of Publicity - Building an All-Year Publicity

If you're like most publicity seekers, you probably think oneproject at a time. You've got a new product coming out in April,so you send out a release in March. You've hired a new executive,you'll put out a release when she's on board, etc. For hard-core publicity insiders, though, there's a... Read More

How to Tie-In With News Events to Score Publicity

It's safe to say that we live in interesting times. It seems wehardly have a breather between wars, tragedies, scandals,epidemics, circus trials and other events that capitalize themedia's attention. For the business seeking publicity, the "newshole" for more traditional stories -- new product reviews,business features, offbeat promotions -- keeps shrinking... Read More

Publicity From Thin Air

In an ideal world, your business would be overflowing withnewsworthy stories, and the media would be waiting with batedbreath for your next press release, ready to give you front pagecoverage. In the real world, however, it's not always so easy to generatereal news. There are only so many hot new... Read More

Grandma Says...

Southern grandmothers have often said, "there are only three times a respectable person's name should be in the paper: when you are born, when you are married, and when you die." This is the one area in which I part company with my grandmothers. Publicity... Read More

Press Releases for Every Occasion

To many marketers, the press release is something of a "one sizefits all" proposition. You want to get media coverage, you knockout a press release, send it to some journalists and sit back andwait. Of course, smart Publicity Insiders already know that's aprescription for failure. You know that your press... Read More

Press Kit Elements That Work

Considering how fundamental they are to the publicist's trade,it's always amazed me how lousy almost all press kits truly are.Your typical press kit is a bloated folder filled with puffery,hype, irrelevant information and worse. The vast majority ofthese monstrosities do little besides kill trees and clognewsroom trash baskets. The good... Read More

Forget the Press Release - Heres How to Pitch Like Roger Clemens

Stripped down to its core, publicity is little more than oneperson persuading another. You, the publicity seeker, mustpersuade a journalist that your story is worthy of receivingprint space or air time. Your ability to sell your story to ajournalist is what it's all about. If you've ever sat with an... Read More

In The News:


A great week for Pope Francis in American PR
Crux: Covering all things Catholic
Looking ahead to Pope Francis' trip to the United States next September, such a PR team probably would want to set up the outing by taking some potential controversies off the board, and also trying to give the pope a signature political breakthrough ...

and more »

This Is a Test From PR Newswire
PR Newswire (press release)
CLEVELAND, Dec. 20, 2014 /PRNewswire/ -- This is a test from PR Newswire. This is a test from PR Newswire. This is a test from PR Newswire. This is a test from PR Newswire. This is a test from PR Newswire. This is a test from PR Newswire. This is a ...


PerezHilton.com

Journalist apologizes for #HasJustineLandedYet Twitter uproar after PR exec's ...
Yahoo News
But Biddle took her tweet at face value and posted it to the popular Gawker blog under the sarcastic headline, “And Now, a Funny Holiday Joke from IAC's PR Boss.” It quickly went viral and spawned the hashtag #HasJustineLandedYet, which people used to ...
Fired PR Exec Justine Sacco Says She 'Really Suffered' After Unfunny AIDS ...PerezHilton.com
Former IAC PR Exec Recalls "Traumatic" AIDS Tweet UproarHollywood Reporter

all 7 news articles »

MSNBC

PR firm learns why 'Strange Fruit' is not fit for a company name
MSNBC
“Strange Fruit,” a poem written by Abel Meeropol and popularized by Billie Holiday's musical recording in the 1930s for its anti-lynching and human rights message, was named the song of the century by TIME magazine in 1999 and added to the National ...

and more »

Focus Taiwan News Channel

Taiwanese woman made a NASA PR officer
Focus Taiwan News Channel
Taiwanese woman made a NASA PR officer. 2014/12/21 16:10:47. From linkedin.com. Taipei, Dec. 21 (CNA) The new face at NASA's public relations department comes from Taiwan. Felicia Chou, a 29-year-old woman from Taiwan, is now a media contact at ...


Cosby extends patented pregnant-pause for PR tactic as he maintains silence in ...
Newser
Often, they want a client to be as open as possible, apologize for any wrongdoing and promise not to do it again, said Daniel Keeney, of DPK Public Relations in Dallas. Even if Cosby's innocent, he could still be accused of libel depending what he says ...

and more »

Two former editors boast of their prowess to launch PR outfit
The Guardian
It appears that Scottish organisations can now benefit from the services of a “unique” PR consultancy called The Editors. It is headed by two “new kids on the block in the world of media and PR consultancy” but who boast of “lifetimes of experience at ...


Forbes

DKNY PR GIRL Beyond 140 Characters -- Aliza Licht
Forbes
I had the amazing opportunity to interview the one and only DKNY PR GIRL, Aliza Licht, on my podcast, All The Social Ladies. Aliza is the SVP of Global Communications at Donna Karan International—not to mention an absolute superstar. Besides being the ...


The Guardian (blog)

British, Muslim and want to work in PR? Brace yourself for the bumpy ride
The Guardian (blog)
Then I looked at the salaries and thought I can't take a job that pays less than a job as a bank clerk, so I looked to PR (oh, the irony). I was faced by a sea of white people with – on paper – similar backgrounds. I didn't think much of it, if ...


Pr. George's loses economic development leader Hoskins to Arlington County
Washington Post
Victor Hoskins is leaving Prince George's County after seven months on the job as its economic development leader to fill the same position in nearby Arlington County. Hoskins was appointed in late May by County Executive Rushern L. Baker III (D) to ...

and more »
Google News
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